Marketing In 10: Recent Episodes
Jim Lastinger
Marketing In 10 is your weekly dose of ecommerce marketing strategies and tactics from expert marketer Jim Lastinger.
Performance Max campaigns have been around for a while now, so we have some good ideas on best practices. Particularly, it’s become clear which advertisers should and shouldn’t use Performance Max campaigns. That’s what we’re covering on this episode.
You can find a complete transcript of this episode at https://jimlastinger.com/61.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
https://www.tiktok.com/@jimlastinger https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast
Content marketing is an especially good way to utilize AI such as ChatGPT. Generate AI is at its best when it's generating chunks of content... a perfect match for your content marketing needs.
You can find a complete transcript of this episode at https://jimlastinger.com/XXX.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
https://www.tiktok.com/@jimlastinger https://facebook.com/jimlastingerdigital https://instagram.com/jimlast https://twitter.com/jimlast
AI has taken the marketing world by storm over the last 12 months. You're probably wondering how you can utilize AI in your own marketing, or if your competitors are already beating you to it.
Today's episode of Marketing in 10 is all about how you can use AI in your Google Ads campaigns to save time and get a better ROI.
You can find a complete transcript of this episode at https://jimlastinger.com/59.
Links from the episode:
ChatGPT: chat.openai.com
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
https://www.tiktok.com/@jimlastinger https://facebook.com/jimlastingerdigital https://instagram.com/jimlast
Today I'm answering your pressing digital marketing questions. We cover everything from SEO to PPC to learning digital marketing.
You can find a complete transcript of this episode at https://jimlastinger.com/58.
Links from the episode:
https://upwork.com
https://semrush.com
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
SEO is a big topic, and knowing exactly where to start is often difficult. So today I'm giving you a value-packed episode with SEO action items you can start implementing today.
You can find a complete transcript of this episode at https://jimlastinger.com/57.
Links from the episode:
https://schema.org/FAQPage
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
B2B and SaaS companies, this one's for you! In this episode I'm covering my ideal Google Ads account structure for B2B/SaaS.
You can find a complete transcript of this episode at https://jimlastinger.com/56.
Links from the episode:
Why you should run branded campaigns. https://jimlastinger.com/17.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
Email marketing is the highest-ROI marketing channel there is, but somehow it's still underrated!
This episode is the email marketing guide for complete noobs.
You can find a complete transcript of this episode at https://jimlastinger.com/55.
Links from the episode:
https://mailchimp.com
https://klaviyo.com
https://convertkit.com
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide .
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
Google Analytics is that old friend that your'e comfortable with and is always there for you when you need it. Sadly, as with everything in the world of marketing, times are chaning and Google Analytics 4 is taking over.
This week I'm talking about the differences between Universal Analytics (what we have had for several years) and GA4, and how to setup GA4.
You can find a complete transcript of this episode at https://jimlastinger.com/54.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
All of us responsible for a website's traffic have had that crushing feeling of seeing your organic traffic take a sudden and unexpected turn for the worse. You immediately go into panic-mode and try to figure out what's went wrong.
Don't worry, on this episode I'm giving you my gameplan for exactly what to do in this situation.
You can find a complete transcript of this episode at https://jimlastinger.com/53.
Links from the episode:
MozCast SEO Weather Report
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
SKAGs have been a PPC best practice for a long time, but the times are changing. Google’s improvements in AI and smarter campaign types are causing me to rethink account structures.
I think it’s time we try some experiments. Listed to today’s episode to see what I’m recommending.
You can find a complete transcript of this episode at https://jimlastinger.com/52.
If you decide to run an experiment, tell me how it goes! DM me @jimlast on Instagram.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
Expanded Text Ads are going away at the end of June 2022. Now is the time to start preparing if you haven't already. I cover my gameplan for you to make sure you're ready for the transition.
You can find a complete transcript of this episode at https://jimlastinger.com/51.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://instagram.com/jimlast
https://twitter.com/jimlast
I’ve listened to podcasts since they first hit the scene in the mid-2000’s. They’ve always felt like the next iteration of talk radio… but something that’s much better at the same time. You can listen to whatever interests you, and there’s almost always several quality podcasts around any topic.
I’ve spent thousands of hours as a podcast listener, but never really consider being a podcaster myself. I decided to give this podcast a go a couple of years ago when I was on a school field trip with my daughter. I had a couple of hours on a tour bus to kill, so I came up with a list of 100 or so marketing topics that I could talk about for 5-10 minutes at a time. So that’s how this show as born.
Now, I’m 50 episodes in and have learned quite a lot! The episodes have gotten better over time, the editing and producing have definitely gotten better. Overall, I feel like I’m able to provide much more value now than I was at the beginning.
And at the same time, I feel like I’m just getting started with this. There’s a long way to go, a lot more to improve upon, many more people to reach. I’m excited about the journey ahead. Here’s to the next 50 episodes!
You can find a complete transcript of this episode at https://jimlastinger.com/50.
Links from the episode:
- Headliner App (for captioning videos): https://headliner.app
- Canva (for creating graphics): https://canva.com
- Rev.com (for transcripts): https://rev.com
- Podcast producer Alex: https://www.fiverr.com/dbsound/podcast-mastering-and-editing
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide .
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com .
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
Facebook Ads are a great way to get targeted traffic to your site, but they’re also kind of complicated with a lot of moving pieces and tons of options. It’s difficult to know exactly where to look and what to do if your campaigns aren’t performing well. You don’t always know where to start, what to look for, and what things to try changing.
That’s what we’re talking about on this week’s episode. I give you my process for going through your Facebook Ads account and figuring out what’s not working.
You can find a complete transcript of this episode at https://jimlastinger.com/49.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
So you've got a brand new Shopify store ready to go, but you don't know how to get started with your marketing? That's what we're talking about on this episode of Marketing in 10. The first 5 tasks that every new store needs to do to kickstart their marketing efforts. You can find a complete transcript of this episode at https://jimlastinger.com/48.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
Looking for some quick wins to improve your PPC and Google Ads performance? That's what I'm talking about on this episode of Marketing in 10. I'm giving you 4 quick wins that you need to implement in your Google Ads account today.
You can find a complete transcript of this episode at https://jimlastinger.com/47.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigitalhttps://Instagram.com/jimlast
https://Twitter.com/jimlast
This week on Marketing in 10 I'm talking SEO. Tune in to get my advice for building a winning SEO strategy in 2022.
You can find a complete transcript of this episode at https://jimlastinger.com/46.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
On this week’s episode of Marketing in 10 we're talking about building funnels with your Facebook Ads campaigns. FB Ads funnels are an important concept and I'm here to make it as simple as possible!
You can find a complete transcript of this episode at https://jimlastinger.com/45.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
On this week’s episode of Marketing in 10 I talked about Google's recent announcement that Smart Shopping campaigns are going away this year.
You can find a complete transcript of this episode at https://jimlastinger.com/44.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
On this week’s episode of Marketing in 10 I went outside my comfort zone and taked about Instragram hashtagging best practices. I'm definitely not a social media expert, but these are the tips and tricks I've learned along the way when starting a new Instagram account (@somuchvinyl, if interested).
You can find a complete transcript of this episode at https://jimlastinger.com/43.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
https://jimlastinger.com/42
On this week’s episode of Marketing in 10 I'm talking about the 3 most common mistakes I'm seeing in Googel Ads accounts right now.
You can find a complete transcript of this episode at https://jimlastinger.com/42.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
https://jimlastinger.com/41
On this week’s episode of Marketing in 10 I answer listener submitted questions. Definitely a fun episode covering a wide range of topics.
You can find a complete transcript of this episode at https://jimlastinger.com/41.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
https://jimlastinger.com/40
On this week’s episode of Marketing in 10 I covered Facebook Ads and Google Ads, specifically how I like to use them together to maximize your reach.
You can find a complete transcript of this episode at https://jimlastinger.com/40.
Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit https://deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
https://jimlastinger.com/39 On this week’s episode of Marketing in 10 I covered the 3 most common questions I get from new advertisers. You can find a complete transcript of this episode at https://jimlastinger.com/39. Download the free guide to managing your Google Ads in 30 minutes a week at https://jimlastinger.com/guide. For help with your PPC or SEO campaigns, visit https://deepfieldinc.com. If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
https://facebook.com/jimlastingerdigital
https://Instagram.com/jimlast
https://Twitter.com/jimlast
jimlastinger.com/38
On this week’s episode of Marketing in 10 I cover my strategy for Black Friday and Cyber Week promotions, and how to approach them in Google Ads and Facebook Ads. If you haven't started your BFCM prep then you'll want to start ASAP!
You can find a complete transcript of this episode at jimlastinger.com/38.
Download the free guide to managing your Google Ads in 30 minutes a week at jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
facebook.com/jimlastingerdigital
Instagram.com/jimlast
Twitter.com/jimlast
jimlastinger.com/37 On this week’s episode of Marketing in 10 I cover Google's Auto-Apply Recommendations feature, which is currently labeled as a Beta. This feature is somewhat hidden but can have a dramatic impact on your account's performance.
Here's a short video showing you how to find this feature: https://www.youtube.com/watch?v=g4EqGepygU4
You can find a complete transcript of this episode at jimlastinger.com/37.
Download the free guide to managing your Google Ads in 30 minutes a week at jimlastinger.com/guide.
For help with your PPC or SEO campaigns, visit deepfieldinc.com.
If you’ve enjoyed this podcast please let a rating and review so we can help other business owners take their marketing efforts to the next level.
Share this episode on social media & tag me to get a special shoutout on the show!
facebook.com/jimlastingerdigital
Instagram.com/jimlast
Twitter.com/jimlast
Today we're talking about Google's recent announcement that expanded text ads (the current search ad format) will be going away in June 2022. I cover what that means for advertisers and what you need to do to prepare.
Download my free guide to managing your Google Ads in 30 minutes a week: https://jimlastinger.com/guide
Google's Announcement
Transcript available at https://jimlastinger.com/36
On this week's episode I go in-depth on Ad Extensions in Google Ads. I cover the different ad extension types, when to use, and some best practices.
Transcript and show notes at https://jimlastinger.com/35.
On this week's episode I cover the results of iOS 14 and the impact on Facebook Ads. I'll go through what I've seen, which accounts are likely to be most affected, and why this was largely overblown.
Show notes and transcript: https://jimlastinger.com/34
On today's episode I talked about Google's Core Web Vitals update. What it is, what it means to SEO, and what I've seen so far.
Transcript and show notes at https://jimlastinger.com/33.
If you manage Google Ads accounts then you're likely getting notifications all the time about Optimization Scores and how yours are dropping. In this episode I explain optimization scores and tell you how to deal with them.
Show page is jimlastinger.com/32
On this week's episode I discuss how I deal with ad account representatives, particularly Google Ads reps / account managers.
Show transcript: https://jimlastinger.com/31
On this week's episode I cover Google Ads remarketing audiences in-depth. What are remarketing audiences? How do you create them? Which audiences do you need to build?
Show transcript: https://jimlastinger.com/30
This week I'm discussing Google's recent announcement that they are removing the broad match modified (BMM) keyword match type in Google Ads. I discuss what this means, when it's happening, and what you can do to prepare.
Google's announcement: https://support.google.com/google-ads/answer/10346549
Show transcript: https://jimlastinger.com/29
Today I'm talking about Facebook Ads. I'll explain which types of advertisers should be using Facebook Ads and how they compare to Google Ads.
Transcript: https://jimlastinger.com/28
This week I'm talking about SEO and how I expect it to evolve in 2021.
Transcript: https://jimlastinger.com/27
Every year PPC continues to evolve. This week I'm talking about what I expect to happen to the PPC industry in 2021.
Transcript: https://jimlastinger.com/26
In-depth with Microsoft Ads: https://jimlastinger.com/11
This week's episode is a recap of the lessons that I've learned about the digital marketing industry in 2020. 2020 has been a difficult year for so many, but it's brought great lessons along with it that will impact us for years to come.
Here's my quarterly update from the world of Google Ads. I cover the new requirements for data-driven attribution, Youtube audio ads, and Shopping promotions.
Transcript at jimlastinger.com/24
Black Friday and Cyber Week (BFCM or BFCW) is the most important time of the year for many ecommerce companies. This week's episode details my strategies for advertising the promos you're running at your store.
Show Notes: https://jimlastinger.com/23
Product Schema (episode 22): https://jimlastinger.com/22
This week's episode is all about product schema markup and how it can help your store's SEO efforts.
Transcript: https://jimlastinger.com/22
Schema: https://schema.org/Product
Google Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool
This week's episode is all about what to do when your PPC campaigns go awry... what to look for and what to do.
Transcript: https://jimlastinger.com/21
This week's episode is all about everyone's favorite SEO topic, backlinks! Specifically we're talking about spammy backlinks and how to do a backlink audit and disavow.
Links:
SEMRush https://semrush.com
Transcript: https://jimlastinger.com/20
On today's episode of Marketing in 10 we're discussing Google's decision to dramatically limit the amount of search terms data you're able to see in your ads account.
Show transcript at jimlastinger.com/19
Quick tip episode! When you're creating a bid strategy on a Google Ads campaign you often get the option to enter a 'Target ROAS'. Today I'm covering exactly how to calculate your Target ROAS.
Deep Field Target ROAS Calculator
Transcript
Today on Marketing in 10 we're talking branded search campaigns. Some advertisers don't want to spend money on them, but I think they're critical. Here's why...
Deep Field article on why you should always run branded search ads
Today on Marketing in 10 I'm discussing whether or not PPC makes sense for your business. I'm a huge fan of PPC (obviously), but it doesn't make sense for every company.
Let's talk PPC at deepfieldinc.com.
Today on Marketing in 10 I'm talking about what to do when something goes wrong with your SEO efforts, whether it's a loss of traffic or rankings.
Links:
- MozCast
- Search Engine Journal
- How To Recover From a Website Hack
- Episode Transcript
The last time economic stimulus payments starting arriving in checking accounts ecommerce stores saw a huge bump in sales. Today we're going to make sure that you're prepared in the event that a 2nd stimulus package is approved.
Transcript: https://jimlastinger.com/14
Today we're talking about really large ad accounts, those spending over $100k per month. What can you learn from the big spenders and how does it apply to your account?
Transcript: https://jimlastinger.com/13
This week's episode is devoted to Google Ads for lead-gen companies, such as service companies, SaaS, and more.
You can find the transcript at jimlastinger/12.
Google Ads and MS Advertising are the two primary PPC channels today, but not everyone knows about or uses Microsoft Ads. Today I'm discussing the differences between the 2 platforms and when you should consider MS Ads.
Show transcript is at https://jimlastinger.com/11.
Today's episode dives deep into SEO audits and what they should cover. The audit sections (on-page SEO, off-page SEO, and technical SEO) are discussed in detail.
This show's page is at jimlastinger.com/10
My SEO audit service is at seoaudits.io.
This week's episode is all about the 2 types of Google Shopping campaigns, the traditional Shopping campaign and the newer Smart shopping campaigns.
I talk through what Shopping campaigns are and the differences between the 2 types of campaign.
If you need help with Google Shopping then reach out to me: https://deepfieldinc.com
Show transcript is available at https://jimlastinger.com/9
This time I'm covering some of the most basic, yet very important, SEO elements -- page titles and meta descriptions.
My guide to writing page titles and meta descriptions: https://deepfieldinc.com/meta-tag-generator/
My strategy for testing titles and descriptions: https://deepfieldinc.com/how-to-improve-organic-ctr/
This episode's page: https://jimlastinger.com/8
On this episode I do a deep dive on the different attribution models available to you in Google Ads. Attribution models are how conversions get allocated to different campaigns in your account.
See the transcript at jimlastinger.com/7.
On today's episode I give you my process for managing any PPC account on a 2 week cycle, in just 30 minutes a week.
You can download a copy of the process at https://jimlastinger.com/6
On today's episode I cover several reasons why your Shopify store may not be converting traffic into sales.
You can find my recommend Google Analytics checkout funnel setup and the episode transcript at https://jimlastinger.com/5
On today's episode I cover non-branded Search campaigns in Google Ads. I talk through how I structure ad groups, why I always start off with broad match modified keywords, and much more.
Here is my recommended campaign structure:
- Branded Search campaign
- Non-branded Search campaign
- Smart Shopping campaign(s)
- Display remarketing
- Youtube remarketing
Transcript: https://jimlastinger.com/ep-4-non-branded-search-campaigns-in-google-ads
Today's episode discusses the importance of ratings and reviews and just how critical they are for ecommerce success. I also talk through the process for getting the organic star ratings to show for your products in the SERPs.
Links
Transcript: https://jimlastinger.com/ep-3-why-ratings-and-reviews-are-important-for-seo
Yotpo: https://www.yotpo.com/
Google Product Schema overview: https://developers.google.com/search/docs/data-types/product. The aggregateRatings section is what we're discussing here.
In this episode I talk through the different keyword match types available in Google Ads (and other PPC platforms) and how they work. I also explain why broad match modified is my preferred match type for new campaigns.
Transcript: https://jimlastinger.com/ep-2-keyword-match-types-explained/
Today we're starting off with the basics about SEO (search engine optimization) and PPC (pay-per-click advertising). Learn what they are, when to use them, and which sites should be using them.