Successful Social Media Marketing: Recent Episodes
Successful Social Media
Your message, your branding, your content, your community, your authenticity, your consistency tied together with strategy and tools is what creates your successful social media marketing! Support this podcast: https://anchor.fm/successmarketing/support
In this episode, the conversation revolves around the challenges and strategies of social media marketing, particularly for women entrepreneurs.
We discuss the importance of community, the need tosimplify marketing, and the role of AI in the industry. We share personal experiences of overcoming obstacles in entrepreneurship and emphasize the significance of staying grounded amidst the chaos of the online world.
Practical advice is offered for building confidence online and connecting authentically with audiences.
Takeaways
- The importance of community and support for solopreneurs.
- Simplifying marketing can lead to better results.
- AI can enhance marketing but cannot replace humanconnection.
- Building confidence online takes time and practice.
- Understanding your values is crucial for business success.
- Creating safe spaces online helps maintain mentalwell-being.
- Easing into social media presence can reduce anxiety.
- Engagement is key to effective content creation.
- Overcoming challenges is part of the entrepreneurialjourney.
- Connection with your audience is more important than going viral.
"AI is never going to replace you."
"You don't need to go viral. You need to connect."
Chapters:
00:00 Introduction to Social Media Marketing Mindset
02:57 The Importance of Community and Support
05:58 Overcoming Challenges in Entrepreneurship
09:00 Staying Grounded in a Chaotic Online World
12:08 Strategies for Building Confidence Online
15:00 Navigating Marketing and Sales
17:50 The Role of AI in Marketing
20:45 Starting Over: Embracing New Beginnings
24:00 Connecting with Your Audience
What really changes when you start believing in yourself again?This episode of Making Sense of Social Media Marketing Mindset dives into the mindset shift that happens the moment you stop doubting your worth and start taking bold, faith-fueled action.Hi, I’m Lorri Klassen—Your Marketing Mentor—and I’ve been right where you are: questioning everything, wondering if I still had it in me. This episode is part encouragement, part truth serum, and all about unlocking the momentum that comes when you finally say, “Yes. I believe in me.”!💌 Ready for weekly confidence boosts, strategy tips, and encouragement?Sign up for my free newsletter and let’s build your business (and your belief) together: http://yourmarketingmentor.online/contact/
Ever feel like you’re faking it when you show up online?
Same, my friend of the internet. In today’s episode of Making Sense of Social Media, Marketing Mindset, I’m peeling back the curtain on what it really feels like to “show up with confidence", especially when you feel like a total fraud inside. I’ve battled self-doubt for years.
But here’s the truth: Confidence isn’t a prerequisite for visibility, it’s something we practice, not something we perfect. If you’re waiting until you feel confident to create content, hit record, or put yourself out there … this one’s for you. 💖
🎁 Grab my FREE Video Confidence Checklist and take the guesswork out of showing up on camera: https://www.yourmarketingmentor.online/checklist
🔔 Subscribe for real talk, social media encouragement, and tech help (without the overwhelm).
💬 Leave a comment: What one BRAVE action did you take this week with your marketing that you did NOT feel ready for? How did that make you feel?
These 3 truths changed EVERYTHING for me as a 50+ woman in business.
👑 A mindset of acceptance
👑 Being STUBBORN for myself
👑 Realizing that if sharing my story can help even 1 person, then that's a privilege
If you're nodding along, you’re my kind of woman.
Please visit https://www.yourmarketingmentor.online/coaching for my different coaching packages.
The Power of Starting Over: How to Pivot Your Social Media Strategy for Maximum ImpactWelcome to Season 2 of Making Sense of Social Media!In this heartfelt episode, I'm getting real about starting over; what it looks like, how powerful it can be, and why it's never too late to reinvent your life or your business.I'm Lorri Klassen, Your Marketing Mentor, and today I’m sharing part of my own journey because yes, I’ve been starting over in every way imaginable. If you’ve ever felt stuck, scared, or unsure if you can rebuild from where you are, this one’s for you.Leave a comment if you’re on your own fresh start journey; I want to cheer you on!
Want support? Join my free newsletter and let’s grow together: https://yourmarketingmentor.online
Don’t forget to subscribe for weekly wisdom, strategy, and encouragement.
This week's guest is Barbara Carneiro (https://www.barbaracarneiro.com/), a brilliant social media strategist who gives some amazing tips and advice on how to approach your social media marketing and content strategies from a new, maybe different angle than you've considered before.
I hope you love this episode as much as I do!
Your Marketing Mentor, a group coaching program I have, begins May 2, 2024! If you are looking for comprehensive and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online.
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This week you're in for a REAL treat in the Making Sense of Social Media podcast featuring Luke Stillwell. Luke's agency is 07 Heaven Marketing [https://07hm.co.uk/] and Luke can also be reached on LinkedIn [https://www.linkedin.com/in/lukestillwell/].
Luke and I have a great discussion about brand, messaging, and what it truly takes to win over your audience and turn them into raving fans and eventually clients and customers. This is SUCH a great episode, I know you're going to love it!
My group coaching program, Your Marketing Mentor, begins May 2, 2024! If you are looking for affordable, comprehensive, and hand-held training for your own social media marketing visit http://www.yourmarketingmentor.online.
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This week's Making Sense of Social Media guest, Robert Brown, has some AMAZING observations and practices that he shares for the small business owner marketing themselves! You very well make come out of this with some new ways of creating content that you had never considered before. Robert's agency is The Customer Shop [thecustomershop.com] and he was an absolute pleasure to interview.I hope you get as much out of this as I did!---------------------------Allow Me to Help You Master Social Media Without the Overwhelm or Frustration! If you are looking for hands-on learning with flair, fun, and soul, check out my 6-week group coaching program called Marketing mentor. I give you current tips and tutorials towards your digital marketing success!👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024
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This episode is so incredibly encouraging, I hope you'll find the time to listen. Jarrett Sherman is a brilliant marketing strategist with a world's worth of experience in different genres throughout his career. He now focuses in on helping businesses how to find their target audience, then know how to surprise and delight them using social media. The most important message of all from this episode is that it's about Human Connection that matters most.
Connect with Jarrett through his website at: http://superserve.me.
When you’re looking for a safe space that offers guidance, teaching, coaching, accountability, and deeper connections with other small business owners just like you, come learn about my 6-week digital and social media marketing group coaching program called Marketing Mentor. Say goodbye to merely blending in and start standing out on social media without feeling afraid or intimidated. The next onboarding date is May 2, 2024.
👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024
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Chad Illa-Petersen, the Story Catcher, is my guest on this week's episode of Making Sense of Social Media!Chad shares so many INCREDIBLY valuable tips and memorable quotes during this interview, including this one: "we're so busy creating what we're supposed to instead of creating what we were made to" ... it's just a super packed episode that I hope you'll take the time to watch/listen!Get in touch with Chad at https://thestorycatcher.com/catchyourstory or find him on the Gram at http://www.instagram.com/therealstorycatcher.---------------------------When you need hands-on learning and deeper connections with other small business owners just like you, check out my 6-week social media marketing group coaching program called Marketing Mentor. Say goodbye to not being seen. Learn to stand out on social media without feeling nervous, afraid or timid! The next onboarding date is May 2, 2024.👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024
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On this week's episode, I welcome Matthew Dorrington of Blue Moxie! Matthew has a lot to say about how SEO works within the scope of digital marketing, and your content.
He's got a great sense of humour and was a delight to interview! I know you'll love this episode!When you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. Say goodbye to merely blending in. Learn to stand out on social media without feeling afraid or knowing how to do things effectively! 👉 yourmarketingmentor.online.
The next onboarding date is May 2, 2024.
Welcome to 'Making Sense of Social Media', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have made ‘Making Sense of Social Media’ part of their weekly routine.
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This week's guest, Rupert Reyneke, shares some thoughtful and inspiring insights into what REALLY causes social media marketing to work effectively for you. What drives results starts with your customer, not you.
Rupert and his wife own Red Stone Studio [https://redstonestudio.com/] a unique and progressive digital marketing agency based in California.
Connect with Rupert on his LinkedIn: https://www.linkedin.com/in/rupertreyneke/. Thanks again Rupert, this episode will help many!!
When you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. Say goodbye to blending in. Stand out on social media with powerful tactics and social media strategies! The next onboarding date is May 2, 2024.👉 http://www.yourmarketingmentor.online---------------------------Come say HEY on social 👉 👉Join my Email List: http://www.yourmarketingmentor.onlineListen to Making Sense of Social Media Podcast anywhere:YouTubeSpotifyAppleAmazonGoogle
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In this week's episode of the podcast, Sheldon Payne [http://sheldonpayne.com] gives a lot of amazing advice on thinking more about lead generation when it comes to your content marketing strategies, as well as some other nuggets even I as a seasoned marketer have yet to put into practice! This episode is LOADED so don't miss it!
Sheldon owns Newfound Marketing, an agency in New Brunswick, Canada, as we have more than just digital marketing in common, we are both huge Vancouver Canuck fans! It's great to connect with him over hockey, but it's even MORE fun to connect with him all about social media and content marketing.
Sheldon can be found on LinkedIn at https://www.linkedin.com/in/sheldonpayne/ and has a great Facebook Group at https://www.facebook.com/groups/NewfoundMarketingMasterminds.
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.
When you are looking for hands-on learning that comes with accountability and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics! The next onboarding date is May 2, 2024.
👉 https://yourmarketingmentor.online
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This week, Abby Wood of http://thecontentlab.ie brings SO much value! To the small business owner looking for detailed direction on creating a content marketing structure that works for their life and their business, this is a MUST listen!
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will help you get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.
When you are looking for hands-on learning that comes with accountability and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics! The next onboarding date is May 2, 2024.
👉 http://yourmarketingmentor.online
--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
What are your main goals for using content to marketing on social media? If you don't know what they are you are making things a lot harder on yourself than you need to be.
This week I welcome Dana Herra to the podcast (http://danaherra.com, http://danaherra.substack.com, http://linkedin.com/in/danaherra), a content marketing strategist, who is an absolute WEALTH of knowledge and experience when it comes to content marketing for you and your business.
Give it a listen, and let me know if you have any questions.
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides the latest tips, advice, and strategies about creative content and digital marketing strategies that will get seen and can help get you results.This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.
If you need hands-on learning and deeper connections with other small business owners just like you, join the waitlist for my 6-week digital marketing group coaching program: Marketing Mentor. This is where I help you transform from the social media "wallflower" into the digital "life of the party" using digital and social media strategies and tactics!👉 https://stan.store/lorriklassen/p/join-me-inside-of-marketing-mentor-may-2024
--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing and digital marketing strategies that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.
This week's guest is Jason Otis of Perk Brands (http://perkbrands.com) and he drops so much value in this episode, they literally blew my mind (you'll know what I mean as you watch it!). Jason has decades of experience that he shares with us. I hope you will get as much out of this episode that I know you can!
Thank you Jason!!
If you are looking for hands-on learning and deeper connections with other small business owners just like you, join the waiting list for my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success! Our next onboarding date is May 1, 2024.
👉 http://www.yourmarketingmentor.online
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Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners', the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.
This week's guest is my friend and AMAZING professional organizer, JoAnn Krall. JoAnn and I met many years ago on Snapchat, and have been internet besties ever since. JoAnn talks a lot about how making content, when it's not necessarily the most comfortable thing or easiest thing to do, is still entirely worth the effort and time that goes into it.
If you are at ALL apprehensive about making content or feel like you don't know where to start, this is a GREAT episode for you!
JoAnn can be reached at http://joannkrall.com, and she also has a freebie that you can access at https://joannkrall.com/7-steps.If you need hands-on learning and deeper connections with other small business owners just like you, come join my 6-week digital marketing group coaching program: Marketing Mentor. This is where I offer guided social media and marketing training: http://yourmarketingmentor.online.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
Welcome to 'Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.Today's guest expert is Rachael Mattice, a 13+ year veteran in the digital marketing world and founder of RM Creative Services in Los Angeles [http://rmcsofficial.com].When I brag that Rachael provides masterclass-level strategies, I am not kidding. Her episode is so chock-full of brilliant tips, this is indeed a must-listen episode!Among the many quotes that really stuck with me from speaking to her is this; "engaging content comes down to the messaging that's integrated in it" - while that may sound obvious it certainly isn't common. Social media has evolved, are we evolving with it? My hope is that today's episode will help you with your marketing evolution journey.Rachael can be found here:LinkedIn: https://www.linkedin.com/in/rachael-mattice-content/Instagram: https://www.instagram.com/rmcreativeservices/?hl=enVimeo: https://vimeo.com/rmcreativeservicesTikTok: https://www.tiktok.com/@rmcreativeservicesFacebook: https://www.facebook.com/rmcreativeservicesThreads: https://www.threads.net/@rmcreativeservices---------------------------If you are looking for hands-on learning and deeper connections with other small business owners just like you, come join my 6-week marketing mentorship program, giving you current tips and tutorials for digital marketing success!
👉 http://www.yourmarketingmentor.online
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Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results. This podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.Today's guest is Marcus Shaller, a 20+ year veteran in the marketing world. Marcus is a business coach who helps entrepreneurs, marketers, and leaders unlock their creative problem-solving potential.Marcus brought so much to the table today in our conversation about content marketing, it's worth the full listen! The quantity vs. quality topic, which is on every business owner's mind in 2024, is discussed, as are metrics, and which ones ACTUALLY matter, and so much more.I'm so grateful Marcus took the time today to be on Making Sense of Social Media podcast, you will learn a lot from him!You can learn more about Marcus on his website: http://marcusschaller.com.He also has TWO podcasts:https://podcasts.apple.com/us/podcast/attract-your-ideal-customers/id1627761593 andhttp://podcasts.apple.com/us/podcast/your-morning-spark/id1720799871If you need hands-on learning and deeper connections with other small business owners just like you, come join my monthly marketing coaching group: Marketing Mentor. This is where I offer guided social media and marketing training, and LOTS of bonuses 👉 http://www.yourmarketingmentor.online.--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
Welcome to ‘Making Sense of Social Media | Content Marketing for Small Business Owners’, the podcast that provides you with the latest tips, advice, and strategies surrounding creative content marketing that will get seen and can help get you results.
My podcast is dedicated to helping small business owners navigate the ever-changing world of social media and content marketing. Whether you’re a seasoned pro or just starting out, my expert guests will provide you with the insights and knowledge you need to take your content marketing to new heights. Tune in every week to learn how to create compelling content that resonates with your audience, build a loyal following, and drive more traffic to your website. Subscribe now and join other small business owners who have already made ‘Making Sense of Social Media | Content Marketing for Small Business Owners’ a part of their weekly routine.Today my guest is Kyle Hamilton of Birr Agency (www.wearebirr.com). Kyle drops some great tips on content marketing based on his knowledge and advanced experiences through his agency work.
Kyle's nugget about not being shy, and putting yourself out there was a highlight of today's episode as it is a consistent reminder we all need, whether we are a Sole Proprietor or running a Multi-Million Dollar Corporation.
Controlling the outcome is like herding cats, or having expectations of people in general. It's simply useless and will rarely (if ever) work. What DOES work is having structure and consistency. Kyle breaks down a lot of this for us today.
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I am bringing you interviews from marketers and small business owners all around the globe to talk about content marketing, social media, and small business success.--- Send in a voice message: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/messageSupport this podcast: https://podcasters.spotify.com/pod/show/makingsenseofsocialmedia/support
Hey friend of the internet, today I want to make you aware of what to expect when hiring a social media professional.
There's a LOT OF NOISE out there today in this landscape of social media marketers, and a lot of fluff. Not everyone is who they say they are. That's why I'm making this video, so you know what to ask for, and what sorts of expectations you can have.
There are many MANY layers to quality social media marketing and management and I encourage you to be aware and do your research/homework.
There ARE a lot of great agencies out there, just be aware of the ones making outrageous promises of something that maybe isn't even that important (like 10's or 1000's of followers).
I'm just hoping to shed some light into this dark corner is all. I wish for you GREAT success in finding your perfect solution provider!!
Want more? Get my Social Media Marketing Strategy for 2019 for FREE at 👉 https://bit.ly/2XIijzE
Come join us in Making Sense of Social Media 👉 https://www.facebook.com/groups/successfulsmmarketing/
Want to explore working together? Fill this out: 👉 http://bit.ly/KMCInfoGathering
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FACEBOOK REACH VS ENGAGEMENT 2019 (HOW TO BOOST ORGANIC REACH) // Are you confused about Facebook engagement rates and Facebook insights? Don’t feel bad, you’re not alone.
In this video I’ll break down four ways on how to get better social media engagement through your Facebook marketing, without using Facebook ads or Facebook engagement bait. Facebook organic reach is not dead, I’ll prove it to you through explaining the Facebook algorithm.
For even more ideas and guidance on social media strategy, get my free PDF download called “social media strategies every business owner needs for 2019” the link is right here! 👇
https://mailchi.mp/54585c970a38/socialstrategy
Also, if you want to join a community of business owners just like you, I have a Facebook group where I drop up to date social media trends, tools, and tricks to help you navigate this often-tricky space. http://facebook.com/groups/successfulsmmarketing/ 👈
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And so it was, Social Media Marketing World 2019 is now a thing of the past; I'm sure planning efforts of SMMW 2020 are well underway.
I'd like to share with you my three main takeaways from all of the live broadcasts, podcasts, and blog posts I read surrounding this annual "mecca-like" event for social media marketing professionals.
Video. Period, end of sentence. It's a must-do activity in your social media marketing strategies.
Authenticity. This may make your video marketing efforts a little easier because, quite frankly, gone are the days of backdrops, expensive lighting and sound equipment. A lot of today's video marketing consists of very real, raw footage where business owners and brands are just being PEOPLE. Let that sink in for a minute. People, just being themselves, is what converts in today's social media marketing.
Lastly, stop being everywhere if that doesn't serve you. I go into this in more detail in the podcast, but if Twitter isn't your thing, and your ideal client or target marketing isn't on Twitter, then don't Tweet! This is a massive shift for me, but it truly does make sense! And at the end of the day, that's what matters; making sense of social media!
If you are looking for some social media marketing training visit www.lorriklassen.com. If you are seeking social media management or strategies, www.klassenmarketing.co is where you want to look for more details.
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I touched on confidence in last week's podcast, referencing that if you're not confident enough in your abilities or in your business choices then that very well may be a reason why you're not eager to learn how to use social media marketing to the best of your ability and towards your ultimate success!
This week I go a little bit deeper, and get somewhat personal with you, on my OWN confidence journey. A lot of what you see and hear has been LEARNED. I am not a naturally confident person, but recognize that if I want to achieve my goals, I need to figure out a way to be confident, so I've learned.
I reference Teri Holland on Instagram where she says (something like) imperfectly done is better than perfectly not done.
Confidence is one of your main success ingredients. If you HAVE the confidence, you can achieve anything. If it's training or a strategy you need, please visit www.lorriklassen.com or www.klassenmarketing.co for more details on how I can help.
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I'm going to approach a bit of a touchy subject this week, but an important one. Do you have confidence in yourself and your abilities as a business person? Sometimes, often to be truthful, I wonder if that's not a behind the scenes reason why people are still so fearful of using social media to market their businesses.
I feel like, and have learned from personal experience, that if you are confident in yourself and your abilities you'll do whatever it takes to "push the buttons".
I first approached this topic with Teri Holland over on her podcast, The Empowered Life (you can listen to her podcast here). That was the first time I had spoken of it publicly mind you, I'd been wrapping my head around the concept for quite some time already.
Confidence can be a challenge, again, YEARS of experience with this. I have not always been the most confident person in the room, not by a long stretch, and I still have challenges to this day. BUT, even with understanding what lack of confidence feels like, I still did whatever it took to learn.
That's where I feel people are using not using social media to market their business as an excuse. There are plenty of other reasons as well; they don't have time, they simply don't WANT to, they have no interest ... but, for those that do see it as a necessity (as I personally feel they should) and are still, years in, asking the most elementary of questions; then I'd challenge you to check your confidence in yourself and the business you're running. Perhaps there's something there.....lean into that.
I hope I have not offended anyone or put you off, because it is never but my utmost intention to help you succeed with your marketing efforts using social media as your tool of choice.
Are you in my Facebook group yet? I drop knowledge bombs weekly on social media marketing tips in there, give it a try! We'd love to have you! http://facebook.com/groups/successfulsmmarketing/.
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I had my marketing mind blown today based on one of Jay Baer's podcast episodes of Social Pros. The guest speaker Jay had on, Mark Schaefer, [Executive Director of Schaefer Marketing Solutions LLC and author of Marketing Rebellion] has done a lot of research for his latest book and shared his findings.
They are twofold:
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any business that is using social media and ISN'T being as human as possible (e.g. limits on the AI, VR, etc. etc.) won't WIN right now
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customers are the ones running our marketing; NOT our marketing
These two concepts truly shook me. If we, brands and business (or those we run) are not making every effort to care for our online community (and offline for that matter) then we'll be lost. Marketing occurs THROUGH them now; more so than ever before in the history of social media marketing!
Be human, speak in non-marketing methods, as it's those brands that humanize themselves that will win in today's social space.
I encourage you to have a listen to Social Pros episode "Can Social Media Succeed without a Big Dose of Humanity" as it's very eloquently expressed and explained.
“Your brand and branding was something that you told people. Today, a brand is what people tell each other.” — @markwschaefer.
If you need help with pushing those buttons or telling your story in any way, please learn more about my social media marketing training course at lorriklassen.com.
Thanks for spending some time with me, friends of the internet. I'll be back next week!
Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support
Fresh off the 2019 Oscars, I'm reminded once again the power of story! The same is true for marketing using social media as your delivery. Storytelling becomes story-selling!
Why did you start? What keeps you in "the game"? Why do you love what you do so much? Who is your "north star" when it comes to you industry or niche?
These are just SOME ideas of what you can talk about when you begin telling your story using social media. If you're nervous or unsure for any reason, simply practice. Go ahead and push buttons, you CAN'T break anything!
If you need help with pushing those buttons or telling your story in any way, please learn more about my social media marketing training course at http://lorriklassen.com.
Thanks for spending some time with me, friends of the internet. I'll be back next week!
Send in a voice message: https://anchor.fm/successmarketing/message Support this podcast: https://anchor.fm/successmarketing/support
Today I share with you why social media marketing strategies are like a VERY sharp ax, and why you need to be focusing on them more intently. Trust me, I'm speaking to myself as much as you as I fall off this wagon from time to time myself. At the end of the day, we should be doing everything we can to make the most of our social media marketing, and a great strategy will help you get there! Download my FREE Content Calendar [click here] and check out my full Social Media Marketing training program at lorriklassen.com. I know you'll love it!
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Every social media specialist is telling you video, video, video! I know, because I am too!
In this, my very first podcast episode of Successful Social Media Marketing, I'm giving you some practical advice on why videos are so important, and some tips that will hopefully make creating them a little easier.
If you are seeking help with your social media marketing please check out my training program, Social Media Marketing that Makes Sense, at www.lorriklassen.com.
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