The YourLIVINGBrand.live show: Recent Episodes
Ben Baker
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do, why you do it, who you do it for, and why you are valuable to them. Every brand has a story. Something that sets them apart and engages their audience in a positive way. Every week, we have another guest that tells us their story and how they find ways to interact with their particular audience.
Bio for Ben Baker:
I am the corporate storyteller of your brand. Let me help you engage your audience in meaningful ways.
Welcome to the last episode of Living Your Brand Live. This might be the end of an era, but it also signals the start of a new chapter. In this final episode, your beloved host Ben Baker shares the reason for sunsetting the podcast and details the exciting news of what’s to come. Change is inevitable, and throughout the last year, the concept of change management and how it impacts an organization has been at the forefront of Ben’s thoughts. Join him as he introduces a new show called B2B Change that focuses on how people affect change more than anything else existing in the world today. Be a part of a community that enables positive change to happen. Learn more about B2B Change by tuning in.
Love the show? Subscribe, rate, review, and share! https://yourbrandmarketing.com/yourlivingbrand-live-show/
Welcome to the last episode of Living Your Brand Live. This might be the end of an era, but it also signals the start of a new chapter. In this final episode, your beloved host Ben Baker shares the reason for sunsetting the podcast and details the exciting news of what’s to come. Change is inevitable, and throughout the last year, the concept of change management and how it impacts an organization has been at the forefront of Ben’s thoughts. Join him as he introduces a new show called B2B Change that focuses on how people affect change more than anything else existing in the world today. Be a part of a community that enables positive change to happen. Learn more about B2B Change by tuning in.
We’ve been on a long journey together, but our journey is about to end. This show has been an incredible learning experience for everyone. This episode is where we should think about where we are going and where we’ve been because when we understand where we have been, we will be successful in getting to where we need to go. Ben Baker extends his appreciation to everyone, for he learns a lot from his guests and audience to get him where he’s heading. Tune in to this episode, and let’s find common ground to move forward together.
What does it take to create enterprise-level business transformations? How does one understand and deal with the challenges of change? If you're an ambitious entrepreneur who longs for the answer to these questions, then this episode is for you. Today, we discuss the most effective approach to transformation at the enterprise level with none other than James Clark, a transformational business leader with 20 years of experience in general management, sales leadership, and commercial enablement at some of the world's most innovative and dynamic organizations. From understanding the problem to building a roadmap, join us as we take a quick but insightful walk through what it really takes to be successful with enterprise transformation!
So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand your brand, why you're selling, and why your target market must buy from you.Join Ben Baker as he talks to brand architect and #1 international bestselling author Kate DiLeo. Learn how to step away from the ineffective yet tedious megaphone marketing and adopt the more engaging conversational marketing. Find out how to determine your niche and use your brand to reflect your authentic self!
Negotiation isn't an easy task. It's highly emotional and there is so much fear behind it. It can be as simple as negotiating for a raise. You don't want your self-esteem to get hurt, but you also don't want to get fired. If you want to negotiate, you need to learn how to manage your emotions and be self-aware of what might happen to you. Know how to value the other person and respect their perspectives. If you want to learn more about negotiations, listen to today's episode where Ben Baker talks to the founder of The Negotiating Table, Moshe Cohen. Learn how to manage your emotions in real time during a negotiation. Know how to negotiate around interests. Find out the different types of fear around negotiation. Listen in if you want to win all your negotiations.
Employees are one of the pillars that keep our business growing; without them, our business will cease to exist. So what do employees need to keep them in your company? In this episode, our guests, Erica Parisi, a Senior Consultant in HRIS Transformations, and Imtiaz Khan, a computer engineer, identify what employees need to be loyal and engaged at work. Money may be essential for us but money alone is not enough to keep employees at work; employees also seek opportunity to grow. Erica and Imtiaz also share what kind of leaders they want to work with and how they like to communicate with them. This episode has in store so much more insights from Imtiaz Khan and Erica Parisi, so tune in now and learn more from The YourLivingBrand.Live Show!
Many of us doubt others, thinking about what their agendas might be. That is a massive problem with humans because trust is not automatic; it is earned. In this episode, Michael Hingson, a #1 New York Times bestselling author and international lecturer, shares his insights on how critical trust and communication work in teamwork. He also shares the 9/11 story, which showed what kind of a leader Michael is. Michael embodied a mindset of preparing for an imminent danger before it happens. Because of his presence and ability to communicate, build trust, and develop teamwork he as able to bring his team and guest to safety. Hear more from this insightful episode with Michael to learn how you can lead your team with trust and communication.
Every business' root cause of a problem is the leader. If you're fighting every day just to survive in the business, you're going to get burnt out. You have to really start changing the system and how your business works. If you want to improve, start looking at your KPIs, planning, processes, and people. Join Ben Baker as he talks to the principal consultant of the Crysler Club and the host of the Everyday Business Problems Podcast, David Crysler. Discover why change is important, so you don't just autopilot through your business. As a leader, engage with your people to know what systems need fixing. Learn how you can improve your processes by addressing the root cause today.
If you're in a niche B2B market, niche down even further. The further you go, the more traction you will gain. And how do you get that traction? With the power of social media, especially LinkedIn. Just because you're a small and niche B2B manufacturer doesn't mean you can't generate leads with LinkedIn. You can if you have the right mindset. Join Ben Baker as he talks to the Director of Marketing for RCF Technologies, Paulie Rose. She is a B2B marketer in the aerospace business who talks to engineers. That is as targeted as she can get, and she is thriving. Learn how you can niche down so you can find your ideal customer. Discover the power of LinkedIn and how you can build connections there. Start building connections today!
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Entrepreneurship is not simply about creating a grand business plan and sticking to it. In reality, a huge chunk of your energy and resources will be spent addressing failures and eliminating limiting beliefs. Mark McNally of Nobody Studios joins Ben Baker to discuss what it takes to strike the right balance between embracing the uncomfortable and feeling empowered. He explains the impact of getting out of your comfort zone, rolling up your sleeves, and facing your fears no matter what. Mark also talks about how a great leader must always have an unbreakable spirit, inspiring people around them to achieve the same mindset.
The role of a business owner is to provide experience, value, and help to their employees. An employee’s experience reflects how an organization values people. And, most of the time, people listen to employees more than the organization. In this episode, Ben Baker sits down with the Founder of Global Values Alliance, Alan Williams, to talk about how organizations can morph from experience economy into values economy. Tune in, as this insightful conversation will help your organization move forward.
Podcasting has come a long way. There was a time when people didn't even know what it was or how to access it. There was a very limited supply of equipment, and whatever was available was very expensive. And in this crowded space, it's easy to get lost in the noise, causing podcasters to just give up and turn in that mic. But hard work will always pay off. Take it from the man who runs the world's largest oil and gas podcast network, with over 2.6 million listeners from 198 different countries. Sought-after public speaker and author Mark LaCour shares insights into what it takes to create a great podcast and the influence and responsibility that comes along with it. He talks about the value of building a relationship with your followers and an engaged audience over the number of downloads you get for every episode. If you have a great message to put out and are considering building a podcast or someone who has already put content out there but is hesitant, or worse, discouraged by the turnout, tune in and learn how the slow burn accelerates as you consistently put in the effort to create binge-worthy content. Don't give up just yet. Listen and find out what the future of podcasting is looking like.
A company is more than its mission and vision. It's about the culture. And when we look at company profiles, more often than not, culture is highlighted. It's now one of the top things to consider in finding the right company to work for. But how do you define culture? What makes it the right one for us? How does culture affect performance and attrition? Certified Speaking Professional, Gregg Gregory of Team Rock, talks about the who, what, and whys of company culture. He shares insights on how people play an essential role in creating and upholding an effective culture that can ultimately make or break a company. Don’t miss out on this episode and learn how you can align your team to not only take your company value statements to heart but to live up to them!
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In today's fast-paced, constantly evolving business landscape, a strong leadership team is more important than ever. But many organizations fail to realize that leadership is not a quality that can be taught or imposed from the top down. Instead, it must be nurtured and developed from within. How can organizations identify and invest in employees who have the potential to be great leaders? Here to discuss leadership along with insights from his book, Growing Weeders Into Leaders, is Jeff McManus. At 37, the University of Mississippi hired Jeff as the Director of the newly formed Landscape Services Department. As one of the most junior directors on campus, his immediate challenges were staggering - exceptionally low morale with an unacceptable lack of productivity. So, he established a four-step process he calls “The GROW System." Great teams, Raising results, Offense scores, and Winning Attitudes are the four things that formed Jeff's GROW System. Join Jeff as he talks about growing leaders and how organizations identify and invest in employees who have the potential to be great leaders.
As a leader, you need to have difficult conversations with your team. Having this ability is crucial to your success. After all, conflicts are inevitable. And you need to be able to address them before it becomes more than you can handle. Sounds easier said than done? Then join Ben Baker as he talks to the Director of Product Marketing of LinkedIn, Sudha Ranganathan, about the fear of having difficult conversations with your team. Learn how to have the emotional intelligence to look at other perspectives. Discover the expectations versus accountability of having difficult conversations. And find out how you can respond to feedback properly. Start practicing having these hard conversations as a leader today!
So little time, so much to do. At some point in our personal and professional lives, we feel time-starved—that we didn't have enough time. And we spend hours thinking of what we need and should be doing rather than taking that time actually doing it. If you feel that you're working all the time but still have a lot more to get done, this is the podcast for you. Yvonne Dam, Founder and CEO of Amaze Yourself, talks about working habits that hold us back and shares insights on how mindset can help you work less and accomplish more not just at work but also in life. So tune in and learn how to optimize your performance and take your business to the next level.
The effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A good marketing strategy can help a company find and target its potential customers, create a brand identity, and develop and implement a compelling marketing mix. That is what today's guest, Lisa Genovese, talks about. As the President of BottomLine, Lisa supports challenger brands in evolving their business and creating more impact on the world around them. BottomLine's global team helps clients implement kick-ass strategies centered on solid market research insights that consistently improve conversion rates and increase sales and profit margins. In this episode, Lisa shares effective marketing strategies that help clients optimize their message and brand to impact their bottom line significantly.
Everyone can agree that customers are the lifeblood that keeps businesses running. As a business owner, you should pay attention to customer retention. If you can have regular customers, that’s a big win because they would prefer your brand over anything else since they know your products statistically. But when you lose customers, that is something you should look at. Perhaps it could be from a bad customer experience, lousy product experience, or inadequate communication from the seller to the customer itself. To cut it short, losing customers is terrible. However, Dan Pfister thinks that there is gold buried in the loss of customers and how to win them back with his winback mindset. Tune in on this episode to find out how with your host, Ben Baker.
The recruiting world is changing. We are transitioning out of the old and into a free model, where people are hired to fill positions for a certain amount of time. And fractional executives are making their presence felt with their ability to work themselves out of a job after maximizing value, making sense of the chaos, and leading companies to the next step. Talking about this shift, Ben Baker sits down with the founder of The Free Agent, Beau Billington, about the rise and advantages of utilizing fractional executives. Beau discusses how companies can attract and hire talent and what qualities they need to look for to help them achieve their goals. Likewise, he also offers some pointers for consultants looking to get hired. In these unprecedented times, fractional executives are starting to become the solution companies need—independent agents who fix problems rather than play politics. Tune into this conversation to learn more!
How do you innovate at scale? The answer lies outside of your comfort zone. Humans are creatures of habit. We like routines because they help us feel in control and safe. But what happens when the things that once helped us become successful no longer work? That is what today's guest, Barry O'Reilly, talks about. Barry is an entrepreneur, business advisor and author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation. Barry is the co-founder of Nobody Studios and the author of two international bestsellers, Unlearn and Lean Enterprise. In this episode, Barry speaks about how unlearning what made you successful in the past helps you achieve extraordinary results in the future. Though this may sound counterintuitive, it is essential for growth. Comfort is the enemy of progress. And to truly achieve something great, you must be willing to leave your comfort zone and embrace change.
Instead of getting the job done yourself, get it done through other people. Leadership is all about how you make others feel when they can perform at their full potential. If you want to solve real problems within a company, you have to start at the bottom. Work your way through the company so that you know everyone is working at their full potential. Engage with them so that you can fix any communication problems. That is how you truly become a leader.
Join Ben Baker as he talks to Bret Packard about what he learned about leadership from working around the world. For nearly 30 years, across 30 countries, Bret has worked with companies like Citi and Barclays. Now, he is the Founder and CEO of The Packard Network, where he teaches leadership lessons so you can be the best you can be. Learn how to be a leader today, despite all the adversities.
We all sell in one shape or form. Every day, whether we know it or not, we sell our ideas, beliefs, and products. Today, Ben Baker and his guest, David "D.Fish" Fisher, talk about sales, networking, and personal development versus professional development. David is a speaker, coach, Sales Hall of Fame inductee, and author of 12 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. Tune in and discover how you can create better business outcomes.
They say to accomplish your goals, one has to have a positive state of mind. We hear this often, however, a good amount of individuals often get confused where or how to start! Today, Ben Baker invites William Branum to talk about the Get NAKED mindset. William is a retired Navy SEAL with 26 years of service. He is now a keynote speaker and the Founder of the NW Recovery, a company that develops premium products to support individuals who are recovering from physical and mental damage. William talks about the 5 SEAL secrets: never quit, accept failure, kill mediocrity, expose your fears, and do the work. Tune in and learn to think like a Navy SEAL!
How do effective presentation skills help you craft sales pitches that resonate well with your audience? Bryan Flanagan talks about this in this episode. Bryan’s career journey him understand the corporate marketplace and what it takes to achieve success despite today’s competitive environment. He founded the Flanaghan Training Group, which offers training programs for teams and individuals to increase and improve their productivity to produce growth. In this episode, he dives deep into techniques and strategies on presentation skills and sales approaches.
Achieving goals requires one to be willing to work hard in the present to see the results in the future. However, being a long-term thinker in a short-term world no easy thing. The pandemic made us realize that we can make long-term plans but might have to take unexpected detours. Today, Ben Barker sits down with Dorie Clark as they talk about long-term thinking in a fast-paced, short-term world. Dorie is a communication coach and bestselling author who helps people and companies figure out how they can successfully get their message heard in a noisy and crowded environment.
Mentorship is an important piece for organizations to continue learning and growth. For professionals, having a mentor means there’s someone to encourage and enable the team to perform better and develop their skills. Join us in this episode as Liz Sara shares her journey to becoming the President of the SCORE Foundation. She discusses how they provide free mentoring and business programs to small business owners and entrepreneurs around the country. Tune in as she explains business strategies and effective leadership for success.
What is Red Team Thinking, and how can it help and elevate your organization? In this episode, Bryce G. Hoffman explains his model of Red Team Thinking, inspired by the Red Team concept from the military. He joins host Ben Baker to break down the concept using real-world examples to help leaders navigate the decision-making process with their team. This is not just a tool. This is a mindset that should be practiced by each member so that you can come up with the best strategies and solutions. Learn more about it and how it can be applied to your team and your business by tuning in!
What does it take to make a good leader? Today, Ben Baker sits down with renowned speaker, award-winning author, and the Founder and CEO of Pontefract Group, Dan Pontefract. Together, they dive into the important role and functions of a leader, the things to consider when managing a team or organization, and how as simple as listening can affect culture, morale, and, ultimately, productivity and profitability.
Sometimes, the only one holding us back from going the right path is ourselves. That’s why it’s important to learn how and why we need to get out of our own way. Ericka Kelly is a best-selling author, professional speaker, executive coach, and trainer. She was also the 17th Command Chief Master Sergeant for the Air Force Reserve Command and the Senior Enlisted Advisor to the Chief of the Air Force Reserve. In this episode, she joins Ben Baker to share her story of growing up in the face of adversity, being in a traumatic abusive relationship, and now becoming a voice and a helping hand for others going through the same things. Listen to her inspiring story of overcoming and be moved.
The majority of people agree that HR sucks, but it doesn't have to. HR leaders have to think modern. They have to break away from the traditional way of thinking. They have to learn how to align themselves with the goals and objectives of the business. Business leaders have no time to teach new recruits about their company. It's up to HR to do that. HR is responsible for the success of a business.
Join Ben Baker as he talks to Annissa Deshpande about adopting the modern HR mindset. Annissa is a former HR executive of a Fortune 500 where she oversaw the successful hiring of 20k people in 150 countries annually. She is the founder of loglab where she helps teams think bigger, align to business goals, and create great experiences for employees.
Learn how to align with business goals so that you can succeed together as one company. Find out how curiosity plays a role in being an HR leader. Discover the importance of business partnerships and more today!
Along with the changes in the world must come changing perceptions. We deal with changes in how we perceive others and how we perceive others, be it personally or professionally. In this episode, Ben Baker discusses change and disruption with business consultant and entrepreneur, David Giersdorf. David is the founder of Global Voyages Group. Here, he discusses how to deal with disruption and leveraging leadership, curiosity and engagement. Tune in for more great insights into entrepreneurship from top entrepreneurs.
With today's fast-paced world, you can't always rely on the old way of doing things. You sometimes have to disrupt your now. In this episode, Ben Baker sits down with author and business strategist, Lisa Kipps-Brown. Lisa talks about the entrepreneurial spirit, evolving with the times and enabling others to promote themselves. Lisa also gives us a look at her mental health awareness efforts through NASCAR racing! Tune in to learn more from entrepreneurs who have embraced their brand.
These past few years, we have all experienced major changes in our lives due to the pandemic. People lost their jobs, businesses, and even loved ones. Now, we are living in a world of transition. Catherine Morgan emphasizes that it's an opportunity to reinvent and rebuild yourself in whatever way you want. Catherine is the founder of Point A to Point B Transitions Inc., which helps people, specifically professionals in financial services, professional services, and technology, with their career transitions by identifying the great opportunities available to them. In this episode, she shares a guide to help you evolve and live a better life! Listen to keep up with the transition!
Do you know how much you can take and push through? Ben Baker sits with Wes Harper, owner of LightWire, Inc. Wes talks about the premise of the show, “Naked And Afraid,” where a man and a woman meet for the first time with no clothes. All they have are survival-type items to make it through 21 days in a jungle. The show has a huge appeal to people because they can’t imagine themselves doing it. Participants need to mentally prepare for discomfort and suffering – where so much growth and self-discovery happens. Dive in!
The concept of a full sensory experience could be easily misunderstood or misinterpreted by people who have access to all their senses. Unfortunately, there is always a natural tendency to lean into one other than the others. There’s no better person to talk about this than Dr. Hoby Wedler. Dr. Hoby is a Ph.D. chemist, an entrepreneur, a TEDx speaker, and he is 100% blind. He chats with Ben Baker about navigating life without sight and why it’s so much better to live while using all the senses. He explains how he goes about understanding a world he’s never visually seen but only perceived with other senses. Hoby also shares his unique upbringing that allowed him to take accountability for success and dream bigger and better each time. Join their chat for a fascinating discussion on the value of understanding and optimizing our senses.
Ever since the pandemic, the future of the events industry looks brighter than ever. With today's technology, virtual events via Zoom, Skype, or Remo are the new normal. So it's time to master this new form of event gathering. Join Ben Baker as he talks to Chris Nesbit about the trajectory of virtual events. Chris is a co-founder and partner at ACE Virtual Events. He helps create engaging virtual events for his clients by providing a unique digital experience. Learn how virtual events are handled before and after the show. Discover what a virtual water cooler moment is and why that is needed for engagement. Finally, find out whether Chris believes in the future of the Metaverse.
What you give in life will determine what it brings back to you. When you approach your life with a positive attitude, be ready to embrace all the good things. Attitude guru and Health With An Attitude author Fred Kienle has tapped into something that everyone needs to read, learn, and apply in their lives. He sits with our host, Ben Baker, to talk about how you can manifest good things and approach life with a better attitude. Take the first step with Fred as he shares what he learned from his own mistakes. Life is too short to live life with indifference, and Fred is here to show us how to live it to the fullest.
For most women, a traditional upbringing means growing up to find love, marry, and have kids. But Pat Fiore defies this notion with her strategic thinking skills. At a young age, Pat had already involved herself in the world of business. She knew that growing up, she wanted to pursue her career and break free from the norms of society as a woman. She sits with Ben Baker today to talk about her journey through the fashion industry and what she learned along the way. Listen in as Pat shares how problem-solving and strategic thinking helped her build her name and emerge as a woman in business.
As a photographer, Marlana Semenza sees the world and her clients literally and figuratively through different lenses. She helps her clients tell their stories and be perceived the way they want the world to see them through her photos. In this episode, Marlana joins Ben Baker to share the importance of understanding your story and your audience in capturing and creating your brand. Marlana also discovered a different way to photograph her clients through virtual photography with the pandemic. She has a lot of stories to tell and tips to share with aspiring photographers. Stay tuned!
Businesses aren't always known for their social consciousness. But with the changing times and the call for sustainability comes the need for socially conscious startups. In this episode, Ben Baker teams up with Graham Boyd, the founder of Evolute Six. Graham helps us explore the changing landscape of the business world and shares his approach towards building a better business model. Learn more about Graham and his vision for a better world.
The manufacturing industry is all about providing solutions. But before that, they need to tell the stories behind the scenes for people to connect with what they offer. Gail Robertson, the Chief Curiosity Officer at GailNow, identifies storytelling as one of the roadblocks among manufacturers. In this episode, Gail shows how she is helping them overcome this through curiosity. Having the curiosity to ask questions guides in creating a good story, particularly one that connects with people and achieves your goals. She shares her three-step process in this conversation. Join Gail as she breaks down why curiosity is a superpower in the industry and how we can apply that to the stories we tell.
It’s when performing under pressure that true leadership is tested. We learn this from Bryan Price, Ph.D., founder of Top Mental Game LLC, a coaching service for business leaders and elite athletes. Before starting Top Mental Game, Bryan served for 20 years as a U.S. Army officer. He currently serves as a Director and Associate Professor at the Combating Terrorism Center. Joining Ben Baker on the show, Bryan tells us how leaders can stay on top of their mental game so they can perform at their best when it matters the most. He also shares insights on servant leadership, the imposter syndrome, leadership development, and more. Stay tuned and learn how one of the best minds is shaping the new generation of leaders!
Music can change people's lives. It gives them passion. And this episode's guest moved with his love for music to change his life and of others. Like other well-known artists, comedians, and singers, David Fishof's blossomed in the Catskills. This is where he began to organize and assemble artists for exciting live shows. The greatest production that stands out from the rest was the Rock' n' Roll Fantasy Camp. Discover what goes on behind the camp. Find out how it delivers an exceptional musical experience to people worldwide. Join David as he shares about his journey in the industry and passion for music.
The LQBTQ’s inclusion in boxing is a big hairy audacious goal. But guess what, Martin Stark is close to bringing that goal into reality. Martin is the founder and CEO of World Gay Boxing Championships who’s passionate in making everyone feel they belong. Martin talks with Ben Baker how situations and plans may change, but you need to stay true to your vision. If you want to bring your vision to fruition, inspire others to rally to you. Community is always the key to making big things happen. Tune in!
How do people stay in love despite disappointments, challenges, and uncertainties? What are the common problems that couples face that lead them to separate after years of marriage? We have our guests, Ana Gabriel Mann and John David Mann, authors of The Go-Giver Marriage, to share their life experiences, especially in marriage, so we can deeply assess what we’re doing right and doing wrong. They discuss things that we can avoid to preserve our treasured relationships. Join in the conversation and learn how you can keep the fire burning despite all the challenges!
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One of today’s most buzzworthy word, and something marketing mavens are always on the lookout for, is an influencer. But what does being an influencer mean, and what is the difference from being influential? We try to answer those questions and more, as Ben Baker sits down for an interview with Ahmad Imam, influencer and ambassador at Success Resources Australia. Ahmad discusses influence, how influencers work and why they need to have a positive impact on the world. Learn more about how influencers can change the world by tuning in.
We can't please everyone. But deep inside, as human beings, we often do things that contradict this popular saying because we want to be liked by everyone. We desperately crave positive human connections. In this episode, our guest Joshua B. Lee, an entrepreneur, business owner, author, coach, and marketer shares his belief that the best way to progress is by being true to yourself no matter what comes your way. Being too cautious on what others may react and think based on your actions will limit yourself to bring your truest potential, may it be at work or in personal relationships. Stay tuned to know why this will also affect your work-life balance.
Why do we hide behind titles and labels? It’s because it gives us an illusion that from titles alone, we can get the respect we want. Ben Baker’s guest in this episode is Kim-Adele Platts, the Chief Executive Officer of MasterMindSet. Kim talks with Ben about how we need to learn to live up to our titles. Leading with kindness, humanity, and courage, is an excellent way to do that. We need to share vulnerability without losing credibility. And to give people support when learning new skills because change is uncomfortable. Sit back, relax, and enjoy this episode!
What does a great coach leader do? The first thing that a great leader should do is craft the vision for the organization's future. Today, we have Tom Ziglar to discuss how leaders create solutions and deliver results. He spent his entire life surrounded by world-class leaders, innovators, and motivators mainly because the world’s TOP motivator Zig Ziglar is his father. As a result, he has gained a lot of knowledge into developing leadership skills. Tune in to learn what top performers do to scale an organization up!
Technology has changed a lot and has helped humans perform their activities easier. As a result, businesses have recognized technology as an opportunity for growth. In this episode, our guest Steve Rice shares his view on the different aspects of companies that can bring more progress and success to their respective products or services. Steve has a wide range of skills and experience and can reach into the dispersed corners of businesses and bring them all together. Of course, the right system, culture, and people all contribute to success, but Steve shares the methodology and philosophy he follows to make all these things work. Listen and find out what these core concepts are!
Finding your voice allows you to speak with confidence during life-changing moments. Ben Baker’s guest in this episode is Emmanuella Grace, the Founder of Find Your Voice. Emmanuella shares how you need to be willing to wait until people are ready to listen to you, rather than barreling through because they’re speaking over you. Doing so makes you powerful and earns the respect of others in the room. You could have the meekest voice, but if you believe what you have to say is valuable and worth listening to, people WILL listen to you. Tune in and learn how to get people to listen, understand, and value what you have to say!
Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it's not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the Leadership Code, Alain Hunkins. Here, Alain shares his thoughts on the future of leadership while giving some of his great insights into what it takes to be an effective leader where people can thrive, do great work, and feel great about it. He also breaks down the things he found that are working and the things that are not in leadership while also revealing the secrets to building strong leaders: connection, communication, and collaboration. This conversation is surely jam-packed with all the knowledge you need about being an effective leader, one that the team needs to survive, so don't miss out!
Are you looking for ways to transform your company for growth and success? Then listen to this episode as Paul Hevesy discusses the importance of organizational effectiveness. Companies have different organizational goals and strategies. But one thing that is common among them is measuring and being mindful of their objectives. Paul shares his career and experience in sales, operations, general management, and HR at Stanley Black & Decker, and how he views organizational effectiveness in the said company. What are the different aspects that contribute to organizational success? Stay tuned and find out more!
Focusing on what matters is what every business should be delivering. Instead of always going for that new shiny penny, your sales team should know who your customers are and make sure that their needs are met. Ben Baker’s guest today is Tim Kubiak, the CEO of Zepol Productions. Tim discusses how we should be chasing clients that are willing to have those conversations with us and help figure out what they need to grow or profit. He also highlights the importance of stepping away and pointing them in the right direction should we fail to help them meet those needs.
The world is rapidly changing, and leaders need to change with it. To facilitate that change, we need to identify and fix the gaps in leadership development before we can develop the leaders we need. In this episode, Ben Baker discusses leadership and how to fill the gaps with Michael Norton, the Executive Vice President at Xinnix. Michael talks about what he learned about developing leaders from some of the best in the world, including the renowned Zig Ziglar, and discusses what we need to do to develop leaders today. Tune in and learn more about leadership from Michael and Ben.
No one could have predicted what would happen on February 15, 2006, when Coach Jim Johnson sent in his basketball team manager, a student on the autism spectrum named James MacElwain to play in their division finals game. What followed was a miracle that taught Coach Jim powerful lessons on leadership. In this episode, Ben Baker sits down and talks to Coach Jim about this miraculous moment and what lead to it. Coach Jim also shares what he’s learned over the years as a leader and how to bring a team to success.
Effective leaders know how to get their people’s trust, allowing them to feel valued and put their best selves forward in what they do. How do you do that? In this episode, we're going to learn how as we talk about the lessons in leadership from the firehall. Ben Baker and David Hollenbach dive deep into the leadership style that's going to help us scale and succeed. Retired Battalion Chief David Hollenbach is an experienced, decorated Chief Officer with a 23-year history of working in the public safety industry. David started with reading leadership books, consuming every piece of information from military leadership to fire service leadership and corporate leadership. He explains the fundamentals in his leadership programs and how we could shape those lessons and apply them to our businesses. Let's listen to learn how we could be the best versions of leaders in this society.
Business values and ethics sound great on paper, but many forget these exist the moment they leave home to go to their jobs or businesses. Steve Pipe thinks that the era of ignoring your business values is over. It is time to rise. In this episode, Ben Baker interviews accountant, consultant, and coach Steve, as they go over how businesses can do good. Tune in and listen as they analyze what you can do to create the business impact it needs with insights from Steve's book, Our Time to RISE.
Looking into third-party extended warranties for your tech business? This is the episode for you! Harry Brelsford is the founder of SMB Nation and currently the Managing Director of AOM World. In this episode, Harry joins Ben Baker to home in on third-party extended warranties and how the Alternative to OEM Maintenance (AOM) might be what you need. He lists out the benefits of using AOM and explains how they help IT consultants and MSPs. They also look at upcoming technology opportunities that you should be looking into in the coming years. Keep an ear out for this information-packed discussion.
Don't be upset when you're confronted with a poor leader because you can still learn leadership lessons from their bad example. Just remember to do the opposite! Ben Baker's guest today is Ron Higgs, a former Naval Aviator and the Fractional COO at Wolf Management Solutions. Ron's experience in the military equipped him with years of leadership lessons he'll share with you today. One vital lesson is this: create an environment where people can thrive and where they don't fear mistakes so they can learn from them. If you want to learn more, you wouldn't want to miss this episode. Tune in!
Recent years have shown a rise of on-demand workers, with the current pandemic only accelerating the growth of what is now called the gig economy. Joining Ben Baker today is Jeff Wald, Co-Founder of WorkMarket, an enterprise software platform that enables companies to manage freelancers. Jeff is a serial entrepreneur, an active angel investor, startup advisor, and serving on numerous public and private Boards of Directors. In this episode, he expounds on insights from his book, The End of Jobs: The Rise of On-Demand Workers and Agile Corporations. Jeff also shares crucial tips on how workers and employers can adapt to this change with transparency and authenticity. Tune in to learn more.
With all the technological resources we have now, the sky has become the limit to what we can do. But where do we put the breaks on what we can do? Just because you can do something, does it mean you should? In this episode, Ben Baker sits down with Germain St-Denis to discuss the challenges of technology for technology’s sake and the difference between technology and innovation. Germain is an accomplished Leader and Certified Management Consultant who always puts people first. Learn how technology is evolving and the dangers it can bring. After all, not all technology is good. Learn how to innovate properly and how technology can help facilitate that. And discover the value in it rather than looking at technology as a numbers game because that is where a lot of businesses get it wrong.
Conflict is often inevitable in the business and professional world. Instead of taking a debate-based approach, why not try a collaborative approach to conflict resolution? In this episode, Ben Baker discusses the collaborative approach to solving conflict with author and conflict management expert, Patrick Aylward. Patrick and Ben analyze the roots of conflict and discuss how a collaborative approach helps resolve present conflict and possibly prevent future conflict. Tune in and learn more on conflict resolution in this great episode.
There are very few leaders in the world who like to hear feedback. But to create an effective feedback loop, there must be a balance of giving and receiving. Ben Baker’s guest today is Dr. Kelly Waltman, the founder and CEO of SLR Leadership Consulting. Dr. Kelly talks with Ben about cultivating a feedback culture that is vital to inspire and create positive change. Join in the conversation as Dr. Kelly gives practical tips on how you can cultivate an effective feedback loop in your workplace. Tune in, inspire, and change for the better!
Telling stories is how we connect and relate to people and perceive and explain the world around us. Likewise, corporate storytelling is how we create and develop connections with clients, investors, and even our employees. Today’s guest is Colleen Stewart, the President of the Perfect Pitch Consulting Group. On her first pitch, she found herself in a room with a man snoring halfway through. Nowadays, she’s helping businesses talk about what they do, whether it’s their entire business or an idea, in a captivating, memorable way that inspires action. She chats with Ben Baker to discuss the importance of understanding story structure and how you can leverage it to attract clients and even improve your company culture. Learn all about her approach to business communication and get a new perspective on how to create the perfect pitch!
What does hybrid mean in today’s corporate environment? Both employees and management have differing views, and in this episode, we examine these viewpoints. Ben Baker wades into the fray with the irrepressible Nancy Halper, founder of Political IQ. Nancy and Ben discuss what a hybrid model of work is, and the disconnect between employees and corporate. Listen in and learn from this thought-provoking conversation.
Big data in healthcare is only advantageous if you know how to make sense of it. Tyler Cohen Wood is the founder and CEO of MyConnectedHealth and former US Defense Intelligence Agency (DIA) Cyber Deputy Division Chief. Using the methodologies she’s learned from her background in cybersecurity, Tyler created a healthcare solution that makes diagnosis easier for doctors and patients alike. She joins host Ben Baker to share how her own health scare experience taught her that working with multiple doctors without collaboration or proper documentation only dragged out the process. This became the motivation for MyConnectedHealth where she aims to help not only herself but other people battling the same ineffective system. Tune in to get her insight on how AI and digitalization will contribute to the healthcare system's future.
The best way to differentiate your business from the competition is to find the underserved market. Once you find that underserved customer, create a brand that is tailor-made for them. You want to be able to show your authentic self to your customer because they will be the ones who will spread your brand. Find your underserved market and capitalize on it with your host Ben Baker and his guest Paris Cutler. Paris is an author and business strategist at Blue Ocean Strategy. She is also the owner of her own cake store, Planet Cake. Learn why it's important to align your brand with yourself. Learn how to look beyond your industry if you want to be the best. And learn how to find your underserved customer.
Organizations consist of different types of leaders because every enterprise has different cultures and needs to cater to. In addition to that, various skills are needed for a leader to be effective and execute strategies that would drive change. In this episode, Ben Baker sits down with Mark Hershberg for a conversation revolving around the future of leadership and excellent communication within the organization. Mark Hershberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You. He talks about leadership skills such as networking, interpersonal dynamics, ethics, negotiating, communicating, and planning. Dive into this and learn the ultimate guidelines for you to unleash the leader within and develop the fundamental skills you are meant to have.
So many businesses closed down during the pandemic as consumer behavior changed drastically. A fundamental shift in retail before the pandemic and COVID accelerated things as consumers didn’t expect sudden changes in their personal lives. Everything was affected, including their decisions on buying products. In this episode, Ben Baker sits down with Stella Gianotto to discuss where the brands are going, the future of consumer decisions and behavior. Stella Gianotto is a consumer futurist working with retail brands to reimagine their environment, increase market share, and create hybrid business models for sustainability. Join in as they discuss how the way we engage with customers will change amidst all these market transformations.
Learning and development are vital practices to sustain and enhance any organization. But are you taking the right approach that retains learning and optimizes results? Joining Ben Baker in this episode is Vidusha Nathavitharana, founder and Destiny Architect of High Five Consultancy & Luminary Learning Solutions. He has over 15 years of experience in HR initiatives and leadership training. Vidusha emphasizes that learning is not simply an event, like training, but it should be a practice. He breaks down the difference between training and learning and explains why organizations should focus on teaching people to build their own tools rather than just giving it to them. Tune in and get some expert perspectives and relevant insights that you can use to better your organization.
How do you motivate disengaged employees to become more engaged? In this episode, we find out about corporate challenges and how these are becoming a great way to start motivating employees. Ben Baker interviews the COO and co-founder of InJoy Global, Jeff Baietto. Jeff talks about how he got into creating gamified corporate challenges, first by studying spiritual psychology and getting into the video game industry. Jeff discusses positive psychology, moving our minds into a positive mindset and using gamified challenges to engage employees. Learn more about creating challenges that lead to positive change by tuning in.
How can you achieve peak performance in your life and your business? Push yourself beyond your comfort zone to stretch, reach, and get better. Ben Baker’s guest in this episode is Michael Altshuler, speaker, peak performance & sales expert, and Job Gladiator. Michael talks with Ben about how the most successful people in the world are comfortable being uncomfortable. External motivation won’t be strong enough for you to achieve this. You need to go inside you and start with your why. Tune in and learn how to reach your peak performance!
Focusing on what matters is what every business should be delivering. Instead of always going for that new shiny penny, your sales team should know who your customers are and make sure that their needs are met. Ben Baker’s guest today is Tim Kubiak, the CEO of Zepol Productions. Tim discusses how we should be chasing clients that are willing to have those conversations with us and help figure out what they need to grow or profit. He also highlights the importance of stepping away and pointing them in the right direction should we fail to help them meet those needs.
Finding your why is the missing key that will help your business take off. Ben Baker’s guest today is Gary Sanchez, the founder of WHY Institute. Gary shares with Ben the two most important lessons he learned in his journey. The first is if you talk about what you do you’ll blend in with everybody who does what you do. The second is if you talk about why you do what you do, you stand out from everybody who does what you do. Eager to find out your why? Then this episode’s for you. Tune in!
Click here to DISCOVER YOUR WHY and use coupon code BENBAKER at checkout.
Sustainability has been a buzzword in the tech and computer industry for quite a while now. The need to protect the environment has become an imperative in the tech space, which is why recycling computers is such an important action. Join Ben Baker as he talks to the founder of Sell Your Mac, Brian Burke. Bryan discusses sustainability and what businesses need to do to help achieve this goal. We also hear about device life cycles and other nifty tips in recycling your Mac computer or other electronic device.
Having the right culture in your business gives you a significant competitive advantage. This notion is gradually being accepted into the mainstream and culture change has become a must for every organization. Ben Baker’s guest today is Siobhan McHale, author of The Insider's Guide to Culture Change. Siobhan shares with Ben her experience of helping transform Banking Group Limited (ANZ) in Australia and New Zealand from the lowest-performing bank in the country into one of the highest-performing in the world. The key? Culture change. Join in the conversation and discover how you can instill a growth culture within your workplace to enable the delivery of your growth agenda. Dive in!
Full Title: Networking In The Digital Age: The Art Of Building Beautifully Beneficial Relationships Over Time With Dr. Bill Saleebey
Let's say last night you were able to give your business card to five people. It's been a week and no one called back. You wonder, what did you do wrong? Networking is just about who can collect the most business cards at the end of the day. Believe it or not, there's more to it especially when it goes digital. Join your host, Ben Baker, and his guest, networking guru, Dr. Bill Saleebey. Bill is the Regional Manager, Corporate Relocations for Mover Services, Inc. He is the author of Networking in the Virtual Age. He also happens to be the father of Billy Samoa Saleebey, host of For the Love of Podcast, who has joined Ben on the show before. Listen in to have a deeper understanding of relationship building. Learn how to make a good first impression, how multitasking is counter-intuitive, and how networking has changed because of the pandemic.
Running a service-based business remotely can be a difficult prospect, but Podkick found an ingenious way to do it. The company has been running their operations remotely for years and have been successful in the podcast production scene. In this episode, Ben Baker interviews Spencer Shaw, the CEO of Podkick. Spencer talks about setting up a remote business, what he has learned from the experience and what tools work for remote businesses. He also discusses the hiring process, choosing the right people and what kind of employees he wants on his team.
When growth slows down, it may mean that you have a bottleneck in your business. More often than not, that bottleneck will not be some external circumstance or some elusive scapegoat within your systems and processes. Most of the time you – the business owner – turn out to be the bottleneck in your own business. When this happens, it means it’s time to make positive, holistic changes. Ben Baker talks more about this with the founder of Do Good Work, Raul Ochoa. Raul shares his experiences working with small entrepreneurs, big corporations, and his own business experiences. Raul talks about taking a holistic and strategic view to help improve the business. He also shares insights on what businesses may need to do in today’s COVID-dominated world.
When writing your own personal life story, you want to include everything. Every experience, every moment, every joke. But sometimes it's better to leave some on the cutting-room floor. It's better to focus on one thing rather than two at the same time. Because when it comes to storytelling, you can get so much more story by removing all the clutter. This is what New York Times Bestselling author, John David Mann believes in. John is the bestselling author of several books such as Steel Fear, The Go-Giver, Out of the Maze, and many more. John also writes blogs, novels, memoirs, and just about anything. Learn all about good storytelling and how to write it with your host, Ben Baker and his guest John David Mann. Find out John's secrets to writing and how all great story ideas start from somewhere.
Have you ever gone to a movie house only to spill your popcorn on the floor or God forbid onto someone else? Or did you ever react quick enough to that nasty bump on the road that would end up spilling your drink? If only you had a GoLidZ. In this episode, Ben Baker sits down with Bonnie Sussman Strominger, the Founder and CEO of GoLidZ—the product that revolutionized cup lids. Discover the a-ha moment that made Bonnie realize why she wanted to make all-in-one lids. Also, learn what it takes to create a brand-new category as an entrepreneur and how she inserted her business into the QSR industry.
Did you know that in the United States, 90% of the 12 million female entrepreneurs have no employees and half of them make less than $10,000 a year? This sounds fake but it’s true. It’s shocking because it shows just how little of a piece of that economic pie business women are getting, and there are a lot of business women in the United States! Looking into this problem, Ben Baker speaks with experienced entrepreneur, business leader, and angel investor Liz Sara, the Founder and CEO of BestMarketing and the Chairperson of the National Women's Business Council. Tune in as Liz talks about her career as an entrepreneurial woman, and learn about the common mistakes that new businesses tend to make. Don’t miss this episode to find out how women can earn a bigger piece of that economic pie.
Look at yourself in the mirror and then look at yourself again the next day. Did you become a better version of that person you saw in the mirror a day before? If your answer is yes, then you have reached one step closer to leveling up. Join your host Ben Baker and his guest, good friend, fellow podcaster, and founder of Time to Shine Today podcast, L. Scott Ferguson. Come and sit back with Scott as he talks about his life from his crazy upbringing, his service with the navy, and his reason as to why you should level up today.
Most businesses, particularly startups, fail with their transactions when selling to innovators because of ineffective strategies and poor communication skills. Regardless of your business niche, the best way to closing such deals is by building genuine relationships. Joining Ben Baker is Patrick Talley to share his secrets and strategies when doing transactions with super innovators through empathy. Patrick explains why innovators' shoes and connecting with them beyond mere business reasons is a sure path towards a successful deal. He emphasizes how the desire to solve problems must be the driving power of every communication with innovators to yield the best results.
They say leadership is all about business and money. While those things are important for a leader, it is also necessary to be assertive and have compassion towards your employees. Especially now, with the pandemic, bosses have to be more empathetic so that they can start to build trust and respect in the workplace. Join your host Ben Baker and his guest Monte Pedersen of The CDA Group, LLC as they discuss the importance of practicing human-based leadership. Monte then reveals why leaders should “Clarify, Deploy, and Achieve” in order to lead with empathy and watch as employees become the true asset of the business and take it to success.
To transform your motivation to performance, you need to identify your intentions. Today’s guest is Dr. Nick Molinaro, a licensed psychologist with 35 years of experience. Dr. Nick discusses with Ben Baker how high-performing individuals set up a series of goals. They move into higher-level performance by using their intentions to drive their attention. Dr. Nick describes this as the three Ds: Deeply Dedicated to being Deliberate. Join in the conversation to learn more!
Even though human resources is a vital department in any business or organization, it is often seen as a cost center rather than a profit center. Therefore, it usually becomes disconnected from the rest despite its huge role. Kevyn Rustici, Human Capital Management Consultant at ADP, aims to change this workplace culture by empowering HR’s contribution to ROI. Sitting down with Ben Baker, he explains how this department can monitor and analyze business data and statistics to determine where they are losing and earning money in terms of hiring, training, and retaining members of the workforce. Kevyn also emphasizes the importance of proper communication in uncovering financial problems that need solving, not only with the employees but also the company's top brass.
Every company has its own story, culture, and values. The big question is: do you integrate them into your lead generation strategies? Ben Baker's guests are Adam Kolozetti and Katelyn Bullock, the founders of Enta Solutions. Adam and Katelyn explain how you can reinforce your lead generation strategies simply by sharing your story. Here's the thing: the way you share your story should reflect your company's culture. Tune in for more!
Do you use data to gain insight into how you can give value to your customers? Today's guest is Dondi Scumaci, an international speaker, author, and mentoring thought leader whose coaching and facilitating expertise allows her to guide international problem-solving groups. In this episode, Dondi discusses with Ben Baker how data can be used to know your customers' needs and provide the solution, make targeted email campaigns for maximum response rate, and create genuine, authentic connections. If you're the one tasked with gathering data, you'll learn how best you can arrange your report in a way that's most useful and relevant to your audience. Join in the conversation to learn more!
Launching a product is not where everything begins. In fact, it is a culmination of many processes, planning, and hard work. In this episode, Ben Baker interviews Dave Daniels, the founder of BrainKraft and the creator of the BrainKraft Product Launch System™, to help us gain a better understanding of what it really takes to launch a product and how to do it the right way. He breaks down the common pitfalls many people find themselves in when launching a product or service—from the planning to the marketing to the actual launch date. Join in on today’s conversation to gain some more valuable insights on properly taking your product for the world to see and have it attract the results it should get.
Leadership has come so far since the industrial age, and yet, many are still stuck leading the old way that it's not effective anymore. In this episode, Ben Baker interviews someone who has cracked the leadership code, particularly in this day and age. He sits down with the author of Cracking the Leadership Code, Alain Hunkins. Here, Alain shares his thoughts on the future of leadership while giving some of his great insights into what it takes to be an effective leader where people can thrive, do great work, and feel great about it. He also breaks down the things he found that are working and the things that are not in leadership while also revealing the secrets to building strong leaders: connection, communication, and collaboration. This conversation is surely jam-packed with all the knowledge you need about being an effective leader, one that the team needs to survive, so don't miss out!
Do we need large-scale events to create a large impact? Steve Sims, the best-selling author of Bluefishing: The Art of Making Things Happen, doesn't think so. In today's podcast episode, you'll have the opportunity to learn from "The Real Life Wizard of Oz" himself as he joins Ben Baker in a discussion about how you can create large impact events by going straight into the heart of the issue. Bypass the glitter and get things done via the simplest route possible. Tune in, be activated, and make things happen!
Imagine a finance guy having his break at marketing doing brand activation for Coca Cola in the middle of the Olympics. By some combination of luck, hard work and genius, Pete Canalichio pulled it off during the 1998 Nagano Olympics and it launched his fruitful career in brand activation and expansion. Many Olympic stints later, Pete has become a global authority on brand expansion, a licensing expert, TEDx speaker and award-winning author of the bestselling book, Expand, Grow, Thrive. At BrandAlive, Pete uses his global branding experience to help emerging brands reach their full potential. Listen in to his conversation with Ben Baker and get a glimpse of the ins and outs of such a massive undertaking in marketing that few other people will ever get to experience.
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It is always smart to make money out of the things you are good at and truly enjoy doing. But if you will remain focused on your revenue alone rather than actually providing value, then your content creation is doomed to fail. Ben Baker sits down with Neal Veglio of Podknows Productions to share his long and colorful run in the radio industry. Neal looks back on how he found success in his shows by talking about the things he loves and people would find interesting instead of giving all of his energy to getting sponsorships. He also goes deep about the importance of learning the right communication skills to successfully get your target audience's attention and how this parallels the subtle art of listening.
If you want to scale your business fast, you need to be the preferred option in the marketplace. Many successful businesses became what they are today thanks to this strategy. But how do you go about differentiating yourself, especially in the current digital marketplace? In this episode, Ben Baker brings on Monte Clark, who is widely considered as one of the foremost thinkers and marketing strategists on LinkedIn. Monte drops vital tips on how you can digitally set yourself apart and shares the secret to unlocking LinkedIn. Want to know more? Tune in and come out better equipped to differentiate yourself digitally.
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Without an effective team that works more than just the money, a business is doomed to fail. But what does it take for any leader when it comes to growing employees? Rebecca Scott of Vivid Spring Solutions joins Ben Baker to delve into the best ways to engage with your team and retain them for a long time. She talks about the right approach to eliminating burnout, appreciating every team member for their individual strengths, and making sure business expectations are always aligned with the existing workplace culture. Rebecca also presents the different aspects of job hiring and the benefits of celebrating both failures and successes.
A study shows that 50% of all US homes are fond of podcasts. After all, it's always a delight to tune into your favorite podcast while working, driving, or doing routine tasks. But what makes a good podcast great? Joining Ben Baker on the show today is Billy Samoa Saleebey, the host of the amazing podcast called For the Love of Podcast, a show dedicated to helping podcasters create world-class podcasts. With millions of podcasts out there, it can be easy to get swallowed up by the noise. Tune in to this episode to learn what makes a good podcast great so you’ll stand out from the crowd.
The business world is full of uncertainties, that it is natural sometimes to feel fearful and anxious. This is especially heightened in this time of the pandemic, where the world has completely turned upside down. But just because we can get fearful in business doesn’t mean we have to stay there. Helping you move out of that, Ben Baker interviews David Stone from i-fearless to share with us why we need to be fearless and how to achieve that. He talks about getting people over the fear of change and enabling them to understand that change is valuable, not only as leaders but also as people within the organization. At the end of the day, we all have to realize that people and organizations have fears. The question is, what do you want to do about it?
Good ethics is good business. This is what Rabbi Yonason Goldson from Ethical Imperatives, LLC believes. In this episode, he joins host Ben Baker to explain to us what ethics in business is all about and why it is imperative if you want empowerment and transformation. Are you limiting or putting yourself at a disadvantage in life? How does FOBO, the Fear Of a Better Option, affect our lives? Why is it important to take care of your people? What is the structure of ethical decision-making? What are the things businesses should be obligated to do? Rabbi Yonason answers all these questions and more, guiding us deeper into creating a business that creates a more ethical society and a better world.
If you are not changing, then you are not growing. That is why it is important in business to learn how to be innovative and continue to provide something new to your consumers. But how do you make that change desirable, in a way that doesn’t scare them away? In this episode, Ben Baker invites Tony DUrso of VoiceAmerica to talk about how we break out of the box and get people to see us in a new light. Having written a book that took him in a complete direction, he shares how we can get people to know us and embrace us doing something different from what we've always done. Ben then takes us into podcasting and how he engages with his audience, offering some advice on responding to feedback and making your super fans feel special that they become champions of your brand. Check out Billy Samoa Saleebey’s Podcast, “For The Love Of Podcasting” at www.fortheloveofpodcast.com.
The five senses are emotional triggers, and therefore it is only natural for businesses to tap unto them to better connect with their target audience. For Geoffrey Stern, he chooses to tread the less chosen path and create memories through sound. He sits down with Ben Baker to share how his company, Voice Express, integrates sound technology in their products to send across messages in a much more meaningful and impactful way. He also underlines the importance of listening when the power of speaking is utilized. Furthermore, Geoffrey explains the secrets of creating engaging content in the digital world, particularly the use of QR codes.
We often hear a lot of people say, “This is my truth.” The truth of the matter is, there is only one truth, one source, and one universe; all other things are perceptions. Joining Ben Baker on today’s podcast for a discussion on reality versus perception of reality is Donna Kayarian Chiacchia of Advantage Consulting, LLC. She explains that truth has no version. The versions of the truth as we know it are actually our perceptions of it. As a consultant, Donna disrupts the status quo consulting by making a company’s vision an actionable activity so that it gets done. She shares how, as an outside source, she brings people together and empowers them to take charge of what they need to take charge of to get things fixed.
Most people die out on their passions because they are afraid to take risks or they do not want to hear what other people will say. But failing is part of our humanity, as well as our flaws and mistakes, making us imperfectly perfect beings. Ben Baker talks with Shelly St. John, dubbed as The Auction Diva, about the importance of being true to yourself and how to gather confidence in doing what you truly love, all while upholding your values and goals. Shelly explains why we must focus on the people who appreciate us instead of going for public fame and how embracing our passion can influence others in finding their own paths.
Being unique can go both ways, either people love you or they don’t. Weakness can be seen as an opportunity to be unique through the mind of professional speaker, David Rendall. He advocates that people don’t necessarily need to improve their weakness because sometimes, amplifying it can lead to better results. It may sound too good to be true, but David shares the stories of real people who have made it work. He goes deep into the fundamentals of making your weakness a tool for your success.
Marketing is more than reaching out to your target customers. Who better to tell us more about that than someone whose marketing books have stood the test of time? Host, Ben Baker, sits down with Seth Godin who shares with us his incredible expertise in marketing through the courses he is famous for: The Marketing Seminar and the altMBA. Through them, he offers insights on connecting and engaging other people and going deeper into learning how to make decisions and persuade others. Get into this episode and discover what Seth has more to offer.
With so many people immersing themselves in sales, it is not surprising that a huge chunk of them cannot even close deals or only in it because of mere profit. For one to achieve successful sales, hiring people equipped with the right skills and mindset is needed. Ben Baker sits down with Mark Allen Roberts to talk about the right way salespeople should present pitches and start meaningful conversations. Mark Allen further explains how comprehensive assessments can help a lot in discovering individuals fit to enter sales and why adapting to technology is significant in keeping up with the industry's transition to the digital stage.
What does the future of healthcare look like? Even before COVID-19 placed an unprecedented burden on the industry, medical care has been on a state of transition into something more attuned to the needs of contemporary society. Where does the industry stand now? What challenges do professionals and providers face? What opportunities are in the horizon? Ben Baker devotes this episode to explore this topic with Dr. Michael Lalor, the Chief Medical Officer of Trellis Supportive Care, a North Carolina-based company specializing in hospice and palliative care.
In light of what has been going on because of COVID, we find ourselves not going face-to-face and having that personal interaction with people as often as we normally have been. The question then is, how do we communicate, build relationships, and enable conversations to happen and trust to be built when we can't shake hands and look at each other eye to eye? On today’s show, Ben Baker brings on Mark Mitchell from Whizard Strategy to talk about communication in a digital age, especially in terms of conducting meetings, managing clients, and building business relationships. Mark is a sales and marketing growth consultant and the lead strategist behind Whizard Strategy.
Communication through technology has never been simpler and faster these days, thanks to everyone's easy access to various channels, particularly the internet. For Chris Paradiso of Paradiso Insurance, carriers and brokers have been missing a lot when it comes to this extent, making the insurance industry a bit short when connecting with clients. Chris discusses with Ben Baker how technology can drastically change the way insurance is delivered and processed to make it more personal and meaningful, provided they are utilized effectively. They also give their takes on how insurance professionals must continue to adapt to the continuous evolution of technology and customer demands.
Branding is a very important part of doing business, but it is yet to be taken seriously by the world’s MBA programs. Behind each successful brand is a good story, but before you get to tell it, you first need to think about who you are, what you do, why you do it, who you do it for and why people should care. Unless you’re clear about what your values are and to whom those values should resonate, you’re essentially throwing pasta to the wall and hoping it hits someone. Joining Ben Baker in this conversation are Bill Harper and Christian Jennings of wmHarper. There is a Nike lurking behind each emerging brand. The only way to unleash it is to overcome your fear, work with somebody who knows what they’re doing and build your brand systematically from the foundation up.
When we're building change within organizations, we need to look at what success is to the people within the organization individually. How are you going to succeed as an organization, as a person, or as a leader based on the reality that's put in front of you? On today’s podcast, Ben Baker brings on Kathryn "RaRa" Asaro Mayers, to talk about change management and how one can bridge the gap between their current reality and what their future could be. Kathryn is the Founder and CEO of THE BRIDGE, a unique educational platform that demonstrates change and positive action.
In one way or another, we all have been impacted by the current COVID-19 pandemic. Helping you minimize its negative effects, Dr. Elia Gourgouris and Kon Apostolopoulos co-wrote a very timely book, 7 Keys to Navigating a Crisis: A Practical Guide to Emotionally Dealing with Pandemics & Other Disasters. In this episode, they sit down with Ben Baker to lead us into some of the wisdom they shared in it and how they were able to create such great and important work in just 45 days. At the heart of it is the importance of partnership, where they both were able to work with mutual respect and trust. They talk about their writing process and the pressures they had to deal with along the way. Sharing some more insights, Dr. Elia and Kon give some tips to navigate the crisis we’re dealing with now and even in the future.
So much has changed in the world of marketing, especially during the digital age, but some basic principles remain the same. Perhaps one principle that isn’t going away any sooner is that marketing is all about caring. As Theodore Roosevelt once said, “Nobody cares how much you know until they know how much you care.” More than a century after he said them, these powerful words remain relevant. Andrew Deutsch should know. Having been in the marketing game before fax machines were a thing, Andrew knows that effectively communicating and building rapport with potential clients starts with being relevant and providing value to them. All the marketing technology in the world will never get you the same results if you forget this. The keyword is care, and it can be applied even in an era of virtual interactions, as Alonzo Zaibert has so eloquently shown in a previous episode. Join in as Andrew discusses this topic and more with his long-time friend and your host, Ben Baker.
Often, great businesses start from a-ha moments that end up benefiting many. Having worked in the restaurant industry for years, Cory Warfield saw the need for a scheduling app that could help shift workers. Now, he is the Chief Visionary Officer of ShedWool, which has helped revolutionize the way businesses connect their employees to each other and their work schedules. In this episode, he joins host Ben Baker to share with us his story of making that move to create an app and a business. He talks about his company’s culture and the importance of having people with a leadership mentality. What is more, Cory takes us into Coryconnects, where he helps elevate people and have more targeted customers and connections.
Amazon Business is quickly emerging as the top category on enterprise-level B2B eCommerce. In this episode, Brian Beck, Managing Partner at Enceiba, joins Ben as they discuss how Brian and his team help companies succeed on Amazon with a significant focus on the B2B eCommerce. Brian and Ben dive into the importance of having the right strategy, building that strategy, and executing it as they talk about the work Enceiba does with its clients. Understand the need for traditional B2B companies to innovate as Brian talks about the shift brought by the rapid development in technology. Tune in and learn how you can get in front of the opportunity and the changing distribution model.
The new environment that we're thrust into has forced us to make adjustments and rethink the way we handle our business. Not only that, but it has also opened up so many things to look forward to in the future, some we didn't know possible had it not been for the pandemic. Moving forward, Ben Baker and his co-pilots in this Game Changers series—Chris Luecke, Ray Ziganto, Allison DeFord, Mark Mitchell, and Mark Roberts—are now landing with this fourth and final part. Appropriately so, they take you into a discussion about leading your team in the new normal, sharing their collective experiences, strategies, tools, and tactics to take your business' growth to the next level in 2020 and beyond. Join the crew for the last time as they answer what leadership is before and the onset of COVID-19, what a team needs to be successful, and what leaders need to embody and do to succeed in the new normal.
A big question that looms over businesses is how to grow their sales dramatically in the middle of a rapidly changing market. In this third round of Ben Baker’s Game Changers series, he and his stellar guests, Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts and Chris Luecke trade their insights on how companies can identify the risks and reduce them to make sales easier. Listen to this conversation and benefit from the sheer wealth of sales wisdom that these amazing resource persons have to offer. Some of the most valuable things you can learn from their insights are the importance of hiring the right people with the right skills in the right roles, gaining a greater understanding of customer feedback and preferences by leveraging the salesperson’s advantageous position, doing a value proposition audit to adapt to a changing market, making data-driven decisions and adopting a closed-loop feedback mechanism both internally and externally. This conversation takes a deep dive into best practices that a lot of companies – even industry giants – are not adopting just yet.
We are all thrust into this new environment due to the pandemic. More than ever, almost all of us are experiencing disruption, and the only way to not only survive but also thrive is by strategically pivoting your business. That begins with your marketing. Continuing the Game Changers series, Ben Baker and his crew of game-changers—Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke—discuss leveraging data to stop selling naked. At a time like this, we just can't do sales anymore empty-handed. We need to use the information that is ever so present for us to move our customers and clients. Together, they share their expert insights about selling in this virtual environment, asking customers what they want, setting up a CRM, and more. Follow along to another episode with the game changers to add some tools on your tool belt in this challenging environment. So put on some clothes and let's go!
Haven't you ever wondered what unique companies are making the United States that we don't even think about? In this episode, Ben Baker interviews Darrin Mitchell to talk about their company, and the value add of content marketing. He starts off by narrating how Trout River Industries began and how it became what it is today. He goes on to stress the importance of trust in digital marketing and its effects on business. He warns about listening to wrong and outdated advice that's no longer applicable to business today. Darrin and Ben also talk about the benefits of having your own podcast. What have you done for your business when it comes to content marketing?
Nothing beats experience as a teacher. How much more when you are in a room full of brilliant minds with a combined 100 years of experience? Ben Baker welcomes you to the Game Changers series. In this first part of four, he brings together the minds of Ray Ziganto, Allison DeFord, Mark Mitchell, Mark Roberts, and Chris Luecke to talk about marketing that is seen, heard, and, most importantly, felt. This series was produced in August 2020 with the goal of talking about where we are today in terms of sales and marketing, where we are going, and how we are going to get there. Together, they break down the misconceptions surrounding marketing and discuss how to bring your customers into the conversation and speak their language. People will forget what you say, but they will never forget how you made them feel. Follow along this great discussion to find out how you can achieve that in your marketing.
Marketing has gone a long way since the days of actual door-knocking and mailing ads. The future of marketing is digital, and it is the challenge of every marketer to cut through all the noise and become relevant to prospective clients. Steve Tso, an expert B2B marketer and the Founder of Cyber Business Review, believes that the future of marketing is, in many ways, going back to the basics. He considers all the sophisticated marketing tools we now have are secondary. At the end of the day, effective marketing is all about pipeline and sales. Listen in as he joins Ben Baker on the episode to talk about customer experience, relevant marketing, and the future of marketing in the context of the COVID-19 crisis.
As consumers, some products have certain emotional relevance to us. A soda brand, for example, might evoke memories of our childhood. It is this emotional connection that keeps us hooked to certain brands. Alon Zaibert, a relationship-driven sales and customer success executive, is an expert at keeping customer loyalty by building emotional relevance. He joins Ben Baker on the episode to explain how you can hook your customers early in the process. Alon most recently worked for Travel Leaders Group as the Vice President of Sales for its corporate travel division. He now teaches people the power of emotional relevance through mentoring, motivational speaking, and corporate training.
Competition is part of business, both large and small. If you don't prepare enough to overcome the multitude of competitors out there, then the industry will be tough on you. Host, Ben Baker, brings someone who is providing so much help to the retail world, helping retailers compete today and prepare for what the competition is going to look like in the near future. He sits down with George Minakakis, a global retail executive and the CEO of Inception Retail Group. In this episode, George shares with us some great ways businesses can stay in the game even as the world gets tested by the current COVID-19 pandemic. He also talks about why some retailers fail and how you can keep yourself from being one of them. Looking onwards, George then gives his insights on the future of retail and the opportunities that lie there, including the move to eCommerce. Explore the history of retail and more in this great conversation.
No matter how sophisticated your processes are, you will still run into problems with your business if you don’t pay more attention to the people side of things. The Drop In CEO herself, Deborah Coviello, graces today’s episode with Ben Baker to talk more about this. Deborah is the Founder of Illumination Partners and the host of the Drop In CEO podcast. For more than twenty years, she has been transforming businesses from within, elevating the talents of their organizations to new performance levels. Her experience has taught her to put tremendous value on people, whom she considers as the heart of every business. Learn how to become a more effective leader in your pack by listening to this interview.
Helping people is one thing. Committing your life to inspire others to help more people succeed is another. Nancy J. Spotton is someone who is living what her heart is singing for—helping people succeed by building champion teams that build future leaders who will change the world. In this episode, Ben Baker sits down with Nancy to talk about how she started on her inspiring journey and how she goes about instilling people the belief that they too can be a leader. She goes deeper into what makes a good leadership training program, what makes a good leader, and what makes a team better. Putting that into the business context, Nancy then shares what companies and CEOs need to do to enable the cultural changes that allow leaders to become true leaders and not just managers of process.
Grabbing opportunities, preparation, personification, and time management are leadership essentials. With these aspects, leaders can thrive and businesses can grow bigger and better. Today, Ben Baker chats with Dr. Billy R. Williams, the Founder and President of Inspire a Nation Business Mentoring Services and the CEO of the Williams Family Investment Group. Dr. Williams introduces us to the reality of business and highlights five reasons why a business should be a business. He also talks about how companies should be focused in this pandemic to move forward in this new normal. Learn how you can grow your business from a leader’s perspective in this timely episode.
True leaders make a difference in the people they lead. Ben Baker is joined today by Dave Robens, a personal development specialist who coaches people around the world and helps develop leaders within businesses. With a background in occupational therapy and the experience of working in geriatric care, Dave has such a profound insight on personal development, which he uses in this episode to define his concept of leadership. Seeing the need for every person inside an organization to be a leader, he emphasizes the leadership skills that really matter in an organization’s drive to succeed.
For one reason or another, people tend to view their financial situation from the point of view of scarcity, always with the thought that they don’t have enough for this thing or that. The abundance mindset is the direct opposite of this mentality. It sees money as a friend and focuses on acquiring it rather than being fearful of scarcity. Today’s guest, Olga Kirshenbaum, founder of Rags to Riches Consulting, asserts that when you think in terms of abundance when it comes to money, abundance will trickle to everything else in your life. Olga joins Ben Baker in this episode to talk about working with creative business owners, financial management, making money decisions, money coaching, and the abundance mindset.
Howard and I shared the mic again in July 2020. This conversation is about Leading Beyond a Crisis.
It is about what's next?
Where are we going as people, as leaders, as teams and companies and how do we be successful together?
Come join us at www.leadersmadehere.com
DESCRIPTION: This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company.
Storytelling has always been a way of life for Ben Baker. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.
You can connect with Ben in the following ways: Book www.powerfulpersonalbrands.com Podcast www.yourlivingbrand.live Workshops www.yourbrandmarketing.com/workshops Developing the Leader in you course www.yourbrandmarketing.com/the-leader-in-you Webinar on promotional marketing https://youtu.be/UahWC3l-FNg
To learn more about how you can connect with Deb, go to https://www.dropinceo.com/ or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals.
Customers are, without doubt, the center of every business. Thus, giving people true customer experience shows your dedication to scale your ventures. Today, Ben Baker talks to Jeffrey Victor of Luminary Learning Company about the importance of customer service in all aspects of your business. Going back to his humble beginnings, Jeffrey shares how he managed to move his way up the ladder from being an actor, a concierge, and eventually owning his own company. Keep in mind, it is critical to spend on training your staff how to value their positions as front liners - those who put interactions above transactions. After all, creating the most incredible experience for our customers is what keeps our business thriving.
Ask yourself this: When was the last time you went and met up with somebody without actually going through their LinkedIn first, even for just a perfunctory glance? Using LinkedIn is an important skill to hone nowadays because so much of your professional reputation sits there in black-and-white, and people can see it, even rely on it, to determine if being in a professional relationship with you will be of value to them. Paul Higgins is an author, lead generator, and CEO of Build Live Give. He shares his love of building relationships using LinkedIn with Ben Baker. Are you going to let yourself stay behind the curve on using LinkedIn? Let Ben and Paul's conversation enlighten you about the best ways to build relationships using this unique form of social media.
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
When you have your eyes set clearly on a goal, regardless of what hindrances are presented, you will always find ways to achieve it. In this episode, Ben Baker talks to Maxwell Ivey, a totally blind man from Houston, Texas known around the world as The Blind Blogger, who does not let his disability stand in his way when it comes to conquering life. Writing a book called Leading You Out of the Darkness into the Light, Maxwell shares how getting out from one business and pursuing your true goals paves a way for a better version of success.
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
Andy Storch and I sat down in June 2020 to record this episode of the Talent Development Hot Seat Podcast.
We talked about what it takes to be a leader who inspires. One that people want to work for and work with and how to communicate goals in such a way that people listen to them, understand and want to be part of the process of achieving success.
Thanks for having me on the show Andy.
Email once revolutionized the way people communicate, but people exploited the ease of email giving it a bad reputation. Today, people are trying to master and relearn how to connect through an email campaign, making sure it reaches a prospect’s inbox and not be ignored. The Cofounder and CEO of Autoklose, Shawn Finder, tlaks about email marketing and shares his knowledge and know -how on making sure your email campaign becomes successful. Don’t miss this episode to learn more about what a great email content should have and what you need to do for people to engage with you through email.
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
Making the best of what you already have can propel positive results to your website and business in general. Ben Baker shares this episode with Tad Stephens from Accelerated Funnels. They talk about digital funnel systems and how to bring the right people to your doorstep. Ted shows us how he does his business in a way that is different from other people. By using what you already have, which is an audience, and making them happy, you can generate the best marketing tool. Tad then shares his own definition of funnels and its two most important parts. Learn more about how you can make people go back to your site through trust-building and creating sites worth going back to.
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
"Your brand is only as valuable as your unhappiest employee on their worst day"
---Ben Baker
Sit back and listen to hear how Ben Baker helps companies develop better leaders to succeed in the new normal.
You can reach Ben at
www.yourbrandmarketing.com/the-leader-in-you
It takes keen observation and perseverance to finally understand what it is you need to achieve in life. Today, Ben Baker talks to the “Real Life Wizard of Oz” Steve Sims. Besides his showstopping title, Steve is also a sought-after consultant, speaker, and bestselling author of Bluefishing: The Art Of Making Things Happen. He shares his entrepreneurial journey from working in construction, acquiring knowledge as a doorman to talking and partying with influential businesspeople.
In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals.
Some topics we discussed include:
How companies get employee engagement wrong Is employee advocacy a subset of internal marketing Who needs a personal brand story and why How to write a brand story The biggest mistake people get wrong with crafting a brand story by using the hero’s journey formula How to write a brand story and repurpose it How can you factor your brand evolution into writing your brand story How to get customers to tell a version of your brand story Are brand stories driven by personality Is their truth to the saying that customers must buy into the story not just the product Examples of companies sharing great brand stories How to help a company, discover and create their brand story assuming that they’ve already got their mission and vision How to persuade customers and vendors to be interviewed and gain their perspectives What could businesses do to create a quick win and prove to their leadership that is worth investing in Why brand story resonance is important How to reiterate and reinforce the brand story at various touch points
connect with Ben at www.yourbrandmarketing.com
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
Business and People Podcast With Walt Bayliss Episode #55 Telling Your Story To Grow and Survive in Business with Ben Baker.
Designing your business to suit your life needs and engaging your customers and employees to create a better, more harmonized group and more success for all. Enjoy!
Business Network International or BNI is the largest referral marketing organization in the world. What made it global are its skilled visionaries and leaders like Dr. Ivan Misner, its Founder & Chief Visionary Officer. Today, Ben Baker has the privilege to talk to him about how BNI came to be, including the hiccups they experienced along the way. Dr. Misner talks about the trainings found in their platform called BNI University that they have for their chapters and their global leaders. Listen more to Dr. Misner as he shares the secrets to making a good franchise work, how to have networking success, and how to capitalize on technology for growth.
On May 14 2020 I spoke at the www.exityourway.com networking event on why it is vital to re-onboard every single employee.
Our worlds, offices, processes, vision, mission, customers and value statements have changed. . . we need to make sure our employees and in extension, our customers and vendors understand what the changes are, why we have made these changes and how they will affect them.
You can always reach me at www.yourbrandmarketing.com
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
What is your story?
And does it line up with what people say when you're not in the room?
In pt 2 with Ben Baker, we dive into:
how to know what your REAL brand is
The solution to maximizing profit
winning the battle but losing the war
the drama of the young and impulsive
and the massively vindictive ego
Here's what Ben tells us NOT to do:
Don't be young and impulsive.
Don't let your ego get in the way.
Don't win the battle and lose the war.
Connect with Ben:
yourbrandmarketing.com
Connect with Kyle:
www.whatnottodo.io
Ben Baker chats with Jeffrey Hayzlett, the CEO and the brains behind C-Suite Network and the ex-chief marketing officer of Eastman Kodak. Today, they unlock loads of knowledge on delivering success for your team and company. Jeffrey teaches us how to take things to the next level and make things bigger through his three conditions of satisfaction – money, learning something new, and having fun. Making sure the organization understands their priorities, articulating company values, and finding the right kind of people are what he highlights in terms of promoting productive company culture. Jeffrey also shares some attributes that can be measured when it comes to trust.
Every employee lost costs $100,000 to replace.
And whether they stay or go all hinges on one thing:
Trust.
Founder & President of Your Brand Marketing, Ben Baker makes his case for why "trust" IS your brand.
We have a blast unpacking:
the one true measure of your brand
why you should ditch your mission and vision statements
the cash value of leadership
and how perception is reality
These books changed Ben's life. He thinks they'll change yours:
Getting to Yes: Negotiating Agreement Without Giving In (https://www.amazon.com/gp/product/0143118757?ie=UTF8)
Getting Past No: Negotiating in Difficult Situations (https://www.amazon.com/gp/product/0553371312?ie=UTF8)
The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (https://www.amazon.com/gp/product/1591848288?ie=UTF8)
Connect with Ben:
yourbrandmarketing.com
Connect with Kyle:
www.whatnottodo.io
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
There’s no stopping technology from getting into every industry, but it’s not a reason to forget our roots and foundations. Building great customer relationships and providing quality service can still be considered as an art and provide stable support in branding even with today’s technology-driven world. Author and Host of Selling From The Heart podcast, Larry Levine, shares the wisdom and knowledge he’s garnered through personal experience in the sales industry. He talks about how the basic and best practices of yesterday can still be effective tools for sales in the modern era. Larry explains why and how complacency can destroy everything you’ve built up in the blink of an eye, and learn how it can be avoided.
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
This series is a conversation between Claire Chandler and Ben Baker about what is next in terms of leadership. How leaders are needed with vision, creativity, communication skills, the ability to inspire and enable people to see the direction that the company is headed.
To get in touch with Ben:
https://yourbrandmarketing.com/get-started/
To get in touch with Claire:
https://www.talentboost.net/
How can you elevate your brand through thought leadership? Samantha Riley has the perfect answer to this question. Today, Ben Baker interviews Samantha who is the creator of The Thought Leaders Positioning Model and host of the Thought Leaders Business Lab Podcast. Helping experts to be known as thought leaders by developing their leadership skills, Samantha has elevated the way branding is done. How can you get your ten out of ten? Listen to Ben and Samantha as they discuss more about how you can elevate your brand.
How can you become a marketing expert? Ben Baker and Michael Cirillo, host of The Dealer Playbook Podcast, talk about creating your own definition of success and becoming successful entrepreneurs by simply taking action towards achieving what it is you need for your dreams and desires. Having interviewed the biggest names in marketing, sales, leadership, and business, Michael shares some tips on creating a business that takes the right people on board. He also shares his humble family journey - from creating phone directories to combining old marketing acumen with modern marketing.
What are people saying about your company?
When it comes to your employees, what are they saying?
Is it good?
I welcome Ben Baker to The Career Challenges Podcast. Ben’s seen a lot of change when it comes to how companies treat their employees, and how companies can do a better job of keeping them. We get to talk about how each time your company lets someone go, that’s potentially $100,000 of lost revenue.
This figure varies based on industry and type of work. Yet, it still shows how each person you hire to work for you has value and what they contribute to the bottom line.
Ben and I talk about how employers can take a different approach to leadership. It’s not an easy one, but it’s well worth the effort.
Ben is also an author and we discuss his motivations for writing his book.
Sidenote here; we recorded this before the Coronavirus Pandemic hit, and since then, I’ve seen Ben give selflessly of his time and experience. I want to encourage all listeners to check out Ben’s free resources and connect with him.
At the very least, you’ll be getting sound knowledge for how to handle a difficult situation.
Ben can be reached at www.yourbrandmarketing.com
Kyle can be reached at https://weckerlywriter.com/
Andy Storch and I got together for a #LinkedInLive on April 13 2020 to talk about leadership and work from home. How to be a more effective leader, how to manage a remote workforce and how to take control of your own future.
I hope you find this valuable.
www.yourbrandmarketing.com
https://www.linkedin.com/in/andystorch/
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
During the last few weeks of the COVID-19 crisis I have seen incredible empathy and understanding and people that are tone deaf to the wants and needs of others.
We need to take care of each other if we want to get through this crisis and beyond. We need to be more human, listen to, understand and value each other. We need to realize that people are doing their best and it is okay not to be perfect.
I wish everyone here to be safe and healthy and if I can support you, please reach out at ben@yourbrandmarketing.com
Living a life of significance entails leading better and becoming influential. Today, Ben Baker interviews the Hall of Fame keynote speaker and bestselling co-author of The Go-Giver and The Go-Giver book series, Bob Burg. Shifting your focus from getting to giving is what he teaches the world. Bob unpacks his Go Giver Movement and shows us its component and what you can do to be a part of it. He also breaks down his five concepts of authenticity and explains the Law of Value. Learn how to have success in Bob Burg’s terms by simply listening to this episode or joining his movement.
By removing your mask and unleashing your full potential, you will realize your capabilities of leading yourself to success. Today, Ben Baker interviews Josh Cary, the owner of The Hidden Entrepreneur. Helping people realize that they matter and teaching them how to communicate their value is one of the key things Josh and his team does. He breaks down what their company is all about, their target clients, and their hopes moving forward. He also talks about the importance of not being hidden and understanding our value. Podcast is a great method for raising value which is why Josh also helps clients build their own. Unmask yourself and improve your life and business by tuning in to this episode with Josh.
Hiring can be a tedious process experience for organizations everywhere. To not waste too much time and resources, it is ideal to hiring staffing services. Today, Ben Baker introduces us to Gareth Callaway, the President of Gateway Staffing, a recruitment company focusing around Executive Search and IT recruiting. Centering on employee retention by ensuring the best candidate fit, Gareth presents the tools that they use to ensure employee engagement and retention. Join Ben and Gareth as they take you through the ideal recruitment process, explain the difference of job description and engagement package, and so much more.
Working through your feelings, through everything that's going on inside of you, is an essential skill to achieve success. All these feelings, without understanding, have the potential to bring about chaos in your life. Tyson Sharpe is an emotional fitness coach who works with business owners. Together with Ben Baker, Tyson gets down to brass tacks about how your emotions affect you, and how you can, in turn, make them work for you. Let Tyson grant you a way to the emotional clarity you'll need to get out there and take over the world.
How do you create a head-turning and engaging post? Gaetano Nino DiNardi, the Director of Demand Generation at Nextiva, spills his secrets to having posts that can help you grow your LinkedIn network. Host Ben Baker and Gaetano produced a post with over 400,000 views between them. Today, Ben shares the mic with him as they talk about how Gaetano’s posts became Ben’s most popular content. Don’t miss this episode as Gaetano reveals his formula to earning more followers.
A huge part of success is often attributed to great planning and luck. Organizing a conference is certainly no different. Since people join these with different goals, you must be able to meet their needs. Performance coach, sales leader, podcaster, and international Speaker, Andy Storch, talks about his fair share of experience when things didn’t go as planned during the first conference they organized. As a leader in sales, Andy shares some strategies that he used to market their event and how he handles the hiccups they encounter along the way. With success under his portfolio, listen as he explains the components that make a conference enjoyable and memorable for everyone.
Without understanding who you are, who you are valuable to and why how will you gain trust? How will you be able to get hired, promoted, lead a team or an organization? How will you gain friends, a companion for life or be part of a team?
That is what your personal brand does for you. It gives you the confidence to understand who you are and what you are passionate about.
You can find Ben at www.yourbrandmarketing.com
Purchase his book on Personal Branding at www.powerfulpersonalbrands.com
or take his complimentary course at https://courses.yourbrandmarketing.com
There is no predicting of what may happen on the road. The best thing we can do is take precautionary measures. Taking that to heart, Carey Anne Nadeau founded ODN—a company that builds AI products that augments what insurance carriers know about who their customers are with information about where they drive and their risk exposures on the road. In this episode, Carey explains further to us how they do this and the risk rating methods they use to measure environmental hazards on the road. She also taps into the use of big data, shedding light on how far we’ve come in terms of the technologies we have to predict and protect ourselves. With technologies like this, the future is bright for the taking. All we need is to take advantage of services like that from Carey’s ODN.
Creating a world-class event where you're inviting the world is an enormous task. Martin Stark is tasked with organizing the World Gay Boxing Championships that is going to be happening in Sydney in February of 2022. Martin is a proud Aussie living in Sydney where he works as a senior IT Strategic Procurement and Sourcing Leader. Diagnosed with Addison’s disease in 2006, he became an advocate of health and fitness, living his life to the fullest. Today on the show, he joins Ben Baker to talk about the story behind organizing the event and its amazing empowerment.
How can you get to the hearts of your audience or your customers? Knowing what they need and teaching what matters most are the keys. In this episode, Ben Baker interviews international speaker Peter Thurin. Besides his speaking gigs, he is also a pharmacist by profession, runs a pharmacy chain, and a junior football coach. If you want to know the secret to his success, it is simply confidence. Peter focuses on creating environments that brings the best out in people and allowing amazing things to transpire. With his years’ worth of experience, he imparts his leadership knowledge to many companies and train leaders first before training their people. Don’t miss this episode to learn how you can make people listen to you and make them want to stay long term!
InsurTech is revolutionizing the way insurance companies do business. This tech allows insurers to be more proactive in servicing their consumers and catching up with competitors. Here with Ben Baker to elaborate on this concept is Kobi Bendelak, the CEO of InsurTech Israel. Kobi explains why Israel has transformed into this tech giant and what drives their culture for its people to innovate faster, better, and more diversely. He shares how the InsurTech industry in Israel is very successful and how it stands out globally. The challenges in its development stage were numerous but the straightforwardness of their goals towards solving insurer’s problems is one of the keys to its success.
People usually think of branding being logos, colors, and catchy phrases.
Whilst that’s one part, branding is so much more than that. You can use cool taglines and fancy images and yet not stand out amongst the crowd.
Personal branding is about how people perceive you and say about you.
In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business.
Ben shares tips about where to begin to establish your personal brand, and the importance of it in business.
WHAT YOU’LL DISCOVER IN THIS EPISODE:
What is a personal brand? (0:50) Knowing when to use the right analogy to connect to your personal brand (2:03) The importance of having a personal brand (7:19) Being a commodity VS. Having a community (13:19) How powerful is your personal brand? (15:19) If you’ve never had a personal brand, do you need to bother now? (21:04) Placing you personal brand in a positive light (25:28) Reaching your prime (29:33) Where to start when creating your brand (35:44) Ben Baker
Ben Baker has been helping his clients communicate more effectively for over a quarter of a century.
His focus today is helping companies communicate their brand story within the company so that employees feel engaged, want to remain with the company and grow with it.
Statistics show that every employee you lose costs you $100k on average to replace, Your Brand Marketing and Ben Baker work to help you fix the revolving door of employment.
Ben is the author of “Powerful Personal Brands” the host of the IHeart and Spotify syndicated YourLIVINGBrand.live show and developer and chief facilitator of the “How to Retain Employees Through Leadership” workshop and course.
Ben consults with his clients, helps them develop and implement action plans and delivers keynotes and workshops to help drive the messages home.
www.yourbrandmarketing.com
You can connect with Samantha Riley at
www.SamanthaRiley.global
Retain your employees by effective engagement and brand story tactics. This episode features #ThoughtLeader and #Expert, Ben Baker https://aha.pub/BenBaker, who has spent 25 years helping people communicate the value of their brand.
Through workshops and consultations, Ben works with his clients to help them engage, retain and grow their most valuable assets, their employees, and to build leaders at all levels.
If you’re a CEO or a VP HR with the responsibility to retain people in your organization, but your employee retention rate keeps going down much faster than you want, you’re going to want to reach out to Ben Baker at https://aha.pub/BenBaker.
Here are a few AHA messages from this episode:
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CEOs and VP HRs who painfully watch $100,000 walking out the door every time an employee leaves should see the work being done by Ben Baker at https://aha.pub/BenBaker. #RetainYourEmployees
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I’m one of those consultants who looks at things, holds you by the hand and says, “Let’s fix the problem.” I don’t want to just come in there, point a finger, give you a report and walk away. #RetainYourEmployees https://yourbrandmarketing.com/ @YourBrandMrktng
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We start by having a conversation with various teams to understand the pain points. Where is the communication or onboarding breakdown? Where is the culture breakdown? What are the things that are not going as well as they could? #LeadingAtAnyLevel https://aha.pub/BenBaker
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If you talk to various teams in silos, and then you bring all that info together, you get a pretty good view of the whole. #LeadingAtAnyLevel https://aha.pub/BenBaker
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It’s a matter of giving small teams the ability to sit there and have a conversation in order to see their point of view without having everybody over their shoulder all at once. #LeadingAtAnyLevel https://aha.pub/BenBaker
To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.
The things that we can do with technology to be able to support our businesses, make the customer experience a little bit better, and differentiate ourselves is amazing. In this episode, PayKickstart Co-founder Mark Thompson joins host Ben Baker as they talk about automating your online business. Mark explains how their software was an internal tool they built out of necessity to sell their own products. PayKickstart is a powerful shopping cart and affiliate management software. Mark gets down on the built-in automation tools in their platform. He also touches on affiliate marketing, how to best allocate your marketing budget, the importance of knowing who you’re targeting, and more.
Research shows that 75% to 80% of startups fail within five years. But what makes for a successful startup business? In this episode, host Ben Baker interviews Ernie Bray, a business strategy, sales, leadership, and marketing expert. Ernie is the CEO of ACD, a fast-moving, preeminent auto claims technology and services company in the auto and commercial insurance industry. Today, he talks growing and maintaining your startup business or company using the bootstrap mentality, how to make people understand new processes in the company, and the relevance of genuinely instilling your company's mission and vision to your employees.
Hello again;
This week on The What’s Your Excuse? Show
I’m happy to bring you an interview with Ben Baker from Your Brand Marketing.
We had a great conversation. Mainly because we are both such big proponents of the value and power of story telling.
In his case he is teaching business owners and managers how to recruit, attract, train, retain, and promote a talented effective staff by making everyone understand what the company’s story is all about.
I asked him if this was like when successful sports teams talk about how the players have bought into the philosophy of their coaches.
And he said that was a good place to start from.
Another reason why I loved this talk is because we met through my good friend The Happiness Ambassador Maura Sweeney.
So the fact that this conversation took place is a testimony to the value of building friendships and long-term relationships both online and in person.
And in a nod to my belief about gratitude we did mention Maura and how this interview came about.
I think this show will be a great help to anyone concerned about building a team whether it be for a business, a nonprofit, a government agency, a club, or a sports team.
And by the time we are through I know you will be asking yourself if Ben can do it then what’s my excuse.
PAUSE Lee After Dark Ep40 - Ben Baker Lee After Dark JAN 24
23 MINS LEFT
Today, I'm interviewing Ben Baker. This is a gentleman who understands what it takes to live a good life, and he's passionate about helping others do the same. You're going to love Ben's lighthearted humor and positive take on life.
You can find out more about Ben here:
www.yourbrandmarketing.com
www.powerfulpersonalbrands.com
www.yourlivingbrand.live
www.benbakerspeaks.com
www.linkedin.com/in/yourbrandmarketing
https://insnerds.com/author/benbaker/
Want to know more about your bow-tied host? LeeRowley.com!
All full episodes available at LeeAfterDark.com!
As an entrepreneur, there's always the temptation to think of yourself as above the people working for you. However, a good leadership mentality is all about mentorship, guidance, and making sure your employees get what they need from you. Executive coach and consultant Julian Roberts talks to Ben Baker about how a good leader acts, especially in relation to his employees. Good leadership is not about being a manager who puts himself above his employees and lets everyone know it. Let Ben and Julian help you find your way to be the best leader you can be in order to lead your company to success!
In this mastermind class that I delivered January 20, 2020, I delve into the key aspects that help you understand what makes a great brand story and then how to tell it effectively.
Thanks to Tyson Sharpe www.tysoncoaching.com for hosting me.
I was honoured to be interviewed by Joshua Friedeman on the Life as Leadership Podcast Jan 2020 where we talked about "The Power of Relationship Marketing." How brands become bigger and better only through their people and that takes vision, culture, communication and leadership.
To see the show notes from this episode, please go to
https://lifeasleadership.com/051/
The most effective marketing strategies are those that involve teamwork from the top leaders down to the team members. But what if the company brings in someone from outside to manage the team? In this episode, Ben Baker and Steve Watt, a Fractional Marketing Leader, discuss what fractional leadership is and the importance of letting a team know their roles and the role of the outside leader coming in. Diving into the marketing world, Ben and Steve expose the reality of what’s going on in the space and explain why it’s more important to add value rather than sell yourself.
Baker Baker was interviewed by Ryan Daughenbaugh Protocol80 December 2019. www.protocol80.com
n our interview, he discusses how open communication is needed to retain, engage, and grow your organization's future leaders. He stresses how your company culture has to go beyond your mission statement for this communication to take place.
Leadership is not a title. Leadership is not a corner office. Leadership is not a pay bump. It's an attitude. People can lead from any level.
www.yourbrandmarketing.com/workshops https://courses.yourbrandmarketing.com
The dictionary’s definition of credibility is being trustworthy. Part of being trustworthy is you are who you say you are. Today, Ben Baker talks to Mitchell Levy, a global credibility expert and podcast host of Thought Leader Life, about the importance of building credibility and allowing your audience to simply know you to like and trust you. Mitchell shares his secrets to promoting trustworthiness and authenticity, and discusses why writing a book is a key factor in achieving these. He also touches on the three reasons why you should write your own content.
Developing strategies for customers has to include adapting to the demands of the generation. In this episode, Ben Baker interviews Josh Curcio, a COO/Partner at Protocol 80, Inc., an inbound marketing agency in Bradford, PA that helps manufacturing companies with lead generation and sales. Bringing companies into the 21st century in terms of their marketing, Josh and his team helps tackle generational gaps and transitions in business. He also explains how they develop strategies that are tailored per customer and talks about the role of HubSpot in his business.
More than having a sellable brand, businesses and companies need a great working team. This is where Chief People Officer Kathy Knowles comes in. Kathy is the Founder of Intuitive Strategies, a human resource consulting firm that assists service-based businesses to build empowered teams and drive results. Today, she talks about building teams, employee retention, and women in the workplace and the #MeToo movement. She also explains why hiring consultants like her is necessary identifying and fixing business problems.
A lot of startups fail not because they don’t have a great idea but because of three things – they don’t look at the back end of the company, they don’t have the capitalization, or they don’t know how to communicate effectively. Today, Ben Baker and guest Carolyne Simi, the owner of Your Project Planner, take a look at one of those crucial items – the standard operating procedures – of running a successful business. Listen to this episode to learn why it’s important to have your business SOPs in place.
Think about the last time somebody sent you a card and how you felt. How did that make you feel? That's what Kody Bateman is all about. Prompted by a sad family event, Kody, the Founder of the modern-day relationship marketing movement, shares how he created his company called SendOutCards. In this episode, Ben Baker interviews him about how his one of a kind card system works and where it is heading in the future. Kody also talks about the McCabe Foundation and why they collaborated with the Lieberman Foundation. Learn more about Kody’s advocacy in helping the world feel better in this episode.
Great leadership is an effect of lifelong lessons that include surviving and thriving for a dream. In this empowering episode, Ben Baker talks to Scotty Schindler, the CEO and Founder of the software startup company ReNet. Scotty opens up about his humble past and shares how he created his own software empire. He also dives into the hiring process and spills some leadership secrets on how he’s keeping the company mission, vision, and values intact while making it continuously grow.
In this episode, AJ Wilcox, a speaker, B2Linked founder, and digitial marketing expert, talks about LinkedIn Ads and its benefits. Learn why AJ prefers LinkedIn Ads over Google Ads or Facebook ads. He also dives into why LinkedIn offers a higher quality of leads and why narrow targeting works best on LinkedIn versus Facebook Ads to hit the exact right people. Revealing which companies are ready to use LinkedIn, AJ gets down on why LinkedIn Ads is still worth using despite the high costs.
Josh Cary was kind enough to have me on the Hidden Entrepreneur podcast Nov 14 2019. We talked about how to brand and communicate effectively so that people listen, understand the value to them and are compelled to engage.
It is all about "know - like - trust"
www.yourbrandmarketing.com www.joshcary.com
As with beauty, quality is in the eyes of the beholder. Looking at the organizational growth of the top companies, they have one thing in common - quality in their service or product and very satisfied customers. How they achieve this may differ, but their output is similar in terms of customer testimonials. As an authority figure in quality, OHS, and risk management in manufacturing and service industries, Natella Isazada talks about improving organizational performance and the implications of neglecting quality in the workplace. She shares her personal principle of “quality in, quality out” and the different applications it has in the workplace and in our daily lives.
In this episode, host Ben Baker talks with relationship marketing specialist, Janice Porter, about the story behind how Linkedin became a way for her to build her business. She talks about its advantages in building relationships and shares advice on how you can best present yourself in the platform—from your way of communicating to the images you use. Janice then discusses the importance of staying on top of mind and doing things that will make sure you are remembered for people to work with you. Learn more about how to connect with people and see your business and brand thrive.
Ben Baker is passionate about what he does – and it shows up in our conversation about the importance of YOUR BRAND MARKETING … and how important it is to treat people well and show them appreciation – your clients, your prospects, and your employees.
Ben has been helping his customers communicate for more than 25 years now.
He is the author of Powerful Personal Brands, host of the YourLIVINGBrand.live show and creator and facilitator of the Lead at Any Level workshop series.
Ben works with B2B Mid-sized and above companies to help them engage, retain and grow their most valuable assets. . . their employees.
The goal is to help businesses stop the revolving door of employment and stop them from giving away $100,000 every time an employee walks out the door.
You can find Ben more about Ben here – and he welcomes your calls.
www.yourbrandmarketing.com
www.powerfulpersonalbrands.com
www.yourlivingbrand.live
www.linkedin/in/yourbrandmarketing
The word mojo goes back to shaman, voodoo, and wizardry. but in this day and age, mojo is mostly used to refer to the vitality that some people, leaders, or companies have. In this episode, host Ben Baker talks with Gary Bertwistle and Robbo Robertson about their show, The Mojo Radio Show, which is about helping people to get their mojo working. Sharing some information and discoveries that they have unlocked through the show, Gary and Robbo also talk about the key characteristics to look for in a guest so that they can be valuable to the audience.
Being able to connect with other people is so critical for our well-being. In this episode, author John Klymshyn talks about his new book, Deeper Dialogue; Conversations That Inspire, which is the result of a conversation he’s been having for years about the power of language and how it is so important to all of us. Today, John takes a deep dive into the beauty of being in a live conversation, the power of asking questions, the negative fallouts of the existence of social media, and more.
If you haven’t heard of TRAY, you’re in for a treat. TRAY is an amazing company that does engaging point-of-sale type technology that is designed with the customer in mind, creating solutions to real pain points. Logan Korn, the Manager of Client Relations for TRAY, joins us today to discuss what the company is all about including the specific problems it solves. Customer experience is king in business. By focusing on how clients feel at the beginning and end of interactions, TRAY is engaging their customers and making them feel like they are integral to the buying experience. Discover more about this powerful software as Logan talks about how they’re fulfilling customer’s needs and many other key benefits of their powerful tool.
The eCommerce business is an industry that has changed dramatically over the last couple of years from the days of AOL, Lycos, and what else was out there to where we are now. In this episode, host Ben Baker interviews eCommerce consultant Curt Anderson. Curt founded an eCommerce business in 1995 that eventually landed on the Internet Retailer Top 1000 eCommerce Companies three years in a row. Since selling the company, he has served as a business advisor working primarily with small manufacturers on implementing eCommerce strategies. Today, Curt talks about what brought him to eCommerce and shares some strategies to help you bring your business to the next level.
It was my honour and my privelege to speak at the IA Path Independent Adjusters Graduation event in October 2019.
I spoke on the importance of a #PowerfulPersonalBrand and how to differentiate yourself in a crowded and competitive marketplace.
You can find Chris Stanley at www.iapath.com
and you can purchase a copy of "Powerful Personal Brands: a hands-on guide to understanding yours" at:
www.powerfulpersonalbrands.com
Being noticed has become a necessity in this modern day and age. One of the key persons who can share her genius about how to get noticed is former lawyer, singer, and comedienne Tsufit. Through her unique expertise, she has recently been featured in Forbes and is the author of the award-winning book, Step Into the Spotlight!: A Guide to Getting Noticed. Her life has become a topic of interest for many mainly because of how she has gracefully transitioned from a stable law practice with four small children to leaving all that behind and going on the road to become an actress and a comedienne.
Ben Baker, the President of Your Brand Marketing is leading the pack when it comes to advising businesses to humanize their brands. He shares his knowledge of how to engage, retain and grow engagement with employees and customers.
You can learn more about Your Brand Marketing at https://yourbrandmarketing.com/
For a taste of Ben’s work, check out his e-book, Top 10 Ways to Increase Employee Engagement and Company Loyalty here: https://yourbrandmarketing.com/ebooks/
And of course, search Ben's hashtag at #leadatanylevel
Many of us get so caught up in the everyday minutiae that we forget the things that matter, the things that are good, and the things that brings us the feeling of ecstasy towards cloud nine. Inspiring us to slow down and reflect on the cloud nine moments of our life is Jordan Gross, the owner of Cloud Nine Living. Jordan shares his insights from his upcoming book, The Journey to Cloud Nine, where he talks about the importance of having the sense of self-awareness and the ability to reevaluate scenarios and realize they are so much more meaningful. He also talks about making changes, being an optimist, and helping others find their cloud nine moments as well.
How do we deliver customer experience in a way that's meaningful and that people want to listen to? When average seems to be not cutting it, we need something that makes us stop and think and grabs our attention. Customers demand it, organizations demand it. As professionals, we should demand it as well. Adrian Swinscoe, the author of Punk CX, talks about an in your face customer experience that gets down to the brass tacks. He dives into the process of writing his visual extravaganza book, and touches on resilience, KPIs and metrics, effective leadership, and the Law of Three Craps.
THE DEALERS PLAYBOOK PODCAST WITH MICHAEL CIRILLO:
What is the financial return on investment on happy employees? Ben Baker, founder of “Your Brand Marketing” shares the shocking value that happiness can bring to your dealership.
He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world.
NOTEWORTHY TOPICS FROM THIS EPISODE:
1:21 – Financial impact employee retention can have on a business. 1:47 – Companies that are lead by leaders and those that are run by managers. 2:29 – 70% of employees today are not engaged in their jobs. 50% of employees are actively looking for other jobs while they are working for you. 6:01 – Happiness: Why is that the word that we gravitate towards? 10:06 – What can we do to help organizations understand the one to one mapping of their choices? 13:37 – What are some things they can do to understand the state of their company culture? 21:30 – See and treat your employees as internal customers. 23:25 – Are you a manager or a leader? 24:30 – What are some things organizations can do to better engage their teams? 28:58 – Creating the best employee onboarding process we possibly can.
HAPPINESS. Ben adds that happiness is the biggest motivator for employees and one of the most important metrics to gauge effectiveness of leadership in your organization. Ben says that management should be replaced with leadership. It is not enough to manage people and now more than ever we need to turn managers into leaders to inspire, lead and coach employees to help them achieve more.
CULTURE. Ben says that you need to evaluate and understand your company culture as soon as possible. How are your employees treated? How satisfied and engaged are they in their jobs? Are you treating your employees as replaceable parts of a system or do you have an environment where they are listened to, understood, inspired and motivated?
CONNECT WITH BEN: www.yourbrandmarketing.com
CONNECT WITH THE DEALER PLAYBOOK: Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk
I could not think of a better guest to have on the September 11th, 2019 show than Rabbi Jessica K. Marshall. As a reform rabbi who has gone from the pulpit to entrepreneurship, we explored how her personal values has led her to creating a business that aligns perfectly and provides her clients with meaning and value.
If you use the code: YourLIVINGBrand Show
When contacting Jessica, you will receive a $50 Amazon gift card for any referral to her services and those who take advantage of her wedding services or retreats will also received a gift card. You can reach Jessica at:
https://rabbijessicamarshall.com/ or jessicakesslermarshall@gmail.com
I was privileged and honoured to have been a guest on Kody Bateman's podcast September 6th, 2019. Over a 40 minute conversation Kody and I discussed relationship management, communicating value and understanding your personal brand to enable you to grow within a company.
The full show notes can be found at:
https://kodybateman.com/personal-branding-influence-done-the-right-way/
and you can always reach me at:
www.yourbrandmarketing.com
Patty Farmer was a bundle of energy today. We spoke about marketing and how to do it right. How to understand who your real audience is and how to communicate with them in ways that resonate with them and compel them to engage.
You can find Patty at www.pattyfarmer.com
and you can download a free copy of her magazine at http://pattyfarmer.com/marketingmediamoney
Ginger was her usual ball of energy today. Passionate, thoughtful and though provoking. We spent our time talking about connectivity. Connecting with your own “why” and being able to tell the story of your “why” in such a way that people care and want to help you achieve your goals.
You can connect with Ginger to talk about workshops, keynotes and her summit November 1st 2019 at www.gingerjohnson.com
In the meantime, sit back, get comfortable and enjoy the ride. It is a wild one and well worth the price of admission.
Anita Toth was kind enough to share the mic with me on today's show and talk about customer churn and the affect it has on businesses. It is not enough to bring in new clients, companies need to learn how to retain and make champions out of existing ones.
Anita shows you how to do that and can be reached at:
www.anitatoth.ca or www.linkedin.com/in/anitamtoth/
Tyler Hatch and I discuss how cybercrime can kill your brand. The discussion was based upon a article that I wrote for BC Business Magazine in July 2019
https://www.bcbusiness.ca/Cybercrime-The-ultimate-brand-killer
Hosted by Tyler Hatch, B.A., LL.B., CCFE CMFE, the founder and CEO of DFI Forensics inc. ( dfiforensics.ca ), a Canadian digital forensics and incident response firm.
Brent Williams joins me on the mic for the August 14th show.
This is a classic case study of building a business the right way. See a problem, research it to understand it and the scope of it. Define the customer base, figure out how to solve the problem and then communicate and execute.
The insurance claims process can change and www.Benekiva.com is doing just that. They are making it customer focused and reducing stress and workload from those processing claims at the same time.
The power of a developing your brand with Ben Baker Ben Baker - author, keynote speaker, and consultant - helps develop stories for clients in compelling ways. Every brand (personal or company) needs a unique story that should engage their audience, draw them in, and help them understand the value of the brand. Ben’s job is to help us find that story and tell it in ways that are compelling, authentic, and memorable. In this show, we cover the essential characteristics of a great marketer and how we, as a brand, can use our story to stand out. Here's what we cover.
Here's what we discuss in this week's show:
When people ask Ben what he does, how does he like to reply? Are comparisons and our easy access into the world of other people putting pressure on today's worker? “Who I am as a person, and who you are as a person, should not be determined by the things in our lives.” For many, do things define their brand? What does the future look like for personal branding? "Why fit in if you were born to stand out," Dr Suess. Is it getting harder to swim against the current and stand out? Growing up, Ben was expected to sit at the table and converse with the friends of his parents. Why does he believe this is valuable? Why do we continuously get disappointed by companies and salespeople who don’t truly listen? What does history tell us about what is likely to happen in the future? What are the key characteristics of a great marketer? How does Ben record his learnings from books, podcasts, blogs, video? Why does Ben choose articles to read more than books? What is Ben still trying to discover about his brand? What is Ben most nervous about today? Was there a moment in time when Ben trusted his voice? When targeting your perfect customer, it’s about focussing on champions. Ben describes a champion. When did Ben last say no? Ben was in a Mastermind, how does that work, what’s the format? How can our mistakes build trust? The Mojo Radio Show - © Gary Bertwistle & Darren Robertson Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It’s just stuff we like, think is cool and maybe of interest to you our listeners.
“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” ― Hunter S. Thompson, The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
Damien Brown brought a part of the insurance industry that I had very little exposure to, to light today. That being Captive Collectives. The ability for groups of companies, that are low risk and pay more in premiums than they benefit through claims to band together and create a collective to negotiate insurance based on the needs of the collectives. This usually creates lower premiums and safer workplaces.
You can connect with Damien at:
www.vcfadvisors.com dbrown@vfcadvisors.com
AWESOME interview with Luke Aulin today on the YourLIVINGBrand.live show
KEY TAKEAWAY: When to have social media marketing capabilities in house and when it is time to outsource?
Hint: are your people willing, capable and motivated?
You can find Luke at:
www.rtown.ca www.twitter.com/LukeAulin linkedin.com/in/luke-aulin-188b911
Purpose of episode: Without a community, you’re just a commodity.
Mission: Ben did a personal brand exercise with Sangram consulting him on:
What he is good at? Where he has room to improve? *All based on the honest feedback he’s gathered, throughout their online friendship
With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!
Jane was another gem of a guest today. We talked about what it takes to build an online course that people want to take, get value from and refer to their friends.
Jane can be found at
https://scaledgenius.com/
and her Facebook group is:
https://www.facebook.com/groups/thegeniustribe/
Amy Waninger is my go to person for Diversity and Inclusion. She is not only passionate about the subject, but she is an engaging speaker who can enable people to understand how to "Network Without Bias."
Amy can be found at www.LeadAtAnyLevel.com and you can purchase a copy of her book there as well.
I grew up watching Angus Reid play on the BC Lions Football Team. With 13 years in the CFL, including winning the Grey Cup in 2006 and 2011, Angus knows what it is like to work hard, adapt to change and become a champion.
Angus and I spend our time talking about how his lessons on the field helped him create a life after football and how his success on-field can help you create your successful life, off-field.
You can find Angus and get a copy of his book at www.AngusReid64.com.
When someone Googles your name or your company’s name, what will they find? How do potential customers or employers think of you? If you own a company, what do potential employees think of you?
In this episode of Profiles in Risk, I spoke with Ben Baker, author and President of Your Brand Marketing about the importance of branding on a personal and business level.
Follow this link to the video version of the podcast
http://bit.ly/ProfilesInRiskPodcastwithBenBaker
Paul Kirch and I spent this week's show talking about content marketing and how to do it right. Paul calls himself a digital sales engineer and looks and how to communicate your brand in ways that speak not only to the right audience and add value, but also help you be seen by the right people through search engine optimization and other techniques.
Paul can be found at:
www.sellience.com paul@sellience.com
Dennis Brown and I did a deep dive into LinkedIn today. Dennis has used LinkedIn to generate over $20 million in sales over his career and I wanted to find out from him what he was excited about and where he thought people on the platform could do better.
You can always find Dennis at www.askDennisBrown.com
Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rock star employees. This age group is undervalued and do not feel that they are being listened to and engaged to that it’s important to let them understand their purpose and value in order to make them stay. Ben also shares some insights about dealing with big companies, keeping shareholders happy, and the importance of branding that enables trust.
Debbi Dachinger, AKA D2, joins me on the June 12th show. I was in the air heading for Houston at the time of the show, so we pre-recorded this episode.
Debbi is full of energy, passionate about people and talks to us about always being open to opportunities.
sit back, grab a coffee and enjoy the show.
You can find Debbi at www.DebbiDachinger.com
This was an interview 6 months in planning. Rob Galbaith "The Most Interesting Man in Insurance," joins me on the show today to talk about where insurance has been, where it is and the challenges the industry faces as it tries to modernize.
Rob is the author of "The End of Insurance as We Know It," and can always be found at https://endofinsurance.com/contact/
Our conversation with Jeanette Martin focused around how do you show up? Are you the same person or company online and off? Is your brand, message and value that you provide seen as consistent no matter the touch point?
Tune in to find out more and you can connect with Jeanette at www.mybcconsulting.com
Kirsten was an amazing guest today. We talked about the importance of play in the workplace as a means of facilitation and team building.
The more we can break down barriers and open up lines of communication, the more teams will better understand, empathize and work with each other and the more successful the organization will be.
You can reach Kirsten at:
http://integrateplay.com
Juliet was a breathe of fresh air today. She helps companies and individuals understand who they should be selling their products and services to before they invest thousands or hundreds of thousands of dollars into marketing aimed at the wrong audience in the wrong way.
Have a listen and let me know what you think.
You can take Juliet's quiz at:
Www.leadlogicquiz.com
to find out how to create a lead generation program that automatically pre-qualifies people so you are actually talking to people with the ability to pay and the need for your product or service NOW!
Today was an amazing day. It was the 100th Episode of the YourLIVINGBrand.live show.
With that, I turned the tables and had my friend Kirby Hasseman take the mic and ask me "What's My Story"
Thanks to Kirby for doing such an incredible job and making me look like a rock star.
https://www.linkedin.com/in/kirbyhasseman/
Paul Riegel joined me on the air today from The CFO Centre. He works for a worldwide organization that provides part-time Chief Financial Officers for businesses who need strategic support but cannot justify having a full-time CFO.
It is about helping companies succeed within their budget and enabling them to grow in a manageable way so that they can continue their success for years to come.
Paul can be reached at: www.thecfocentre.ca paul.riegel@thecfocentre.ca (236)986-6554
Today we were live from the HR Leadership Summit in Vancouver.
This event happened to be at the Vancouver Trade and Convention Centre and the view was amazing.
Matt Bertram of EWebResults.com joined me on the April 24th show and we spent our time talking about how vital it is for every person to be able to understand and communicate the value of their own personal brand. It is about putting yourself in control of your own success and being a vocal advocate for either your own interests, the company you work for or both.
Johnny-Lee Reinoso unpacked some incredible information today on sales and sales process.
We talked about the challenge of organizations and how well-trained, well-organized sales professionals can help act as a multiplier for your business.
Marketing and sales must work towards a common goal. . . client engagement and activation.
http://www.c-levelpartners.com/
Here is an interview I did on April 17th 2019 on the CKNW Lynda Steele show.
It was based upon an article I wrote for BC Business Magazine
https://www.bcbusiness.ca/Opinion-Time-for-the-420-brand-to-grow-up
I hope you find it valuable.
Keegan joined me live from Alberta, Canada on the April 10th, 2019 show to talk about the next generation of vending machines, creating opportunity and risk and reward in starting a new venture.
We had a few audio challenges through the show, but in the end, Keegan was able to tell the story of how creating trust and having a Powerful Personal Brand can enable people to believe and invest in you.
You can reach Keegan at http://www.reisandirvys.ca/ keegan@reisandirvys.ca (604)928-6238
Below are a few videos of our Reis & Irvy’s kiosks, as well as our Print Mates kiosks!
Reis & Irvy’s Made in the USA Approximate cost $250000.00 per unit with three unit minimum purchase
Introduction Video: https://vimeo.com/282381259 Animation Video: https://vimeo.com/228136639 Behind the Scenes: https://vimeo.com/265267977 Print Mates
Made in the USA Approximate cost $30000.00 per unit with three unit minimum purchase
Kiosk Intro Video: https://vimeo.com/294461834 Store Testimonial Video: https://vimeo.com/305111159 @ The Mall Video: https://vimeo.com/294461047
Ellen Melko Moore is a powerhouse when it comes to getting people to hone in on their brand.
She believes that until you understand what your brand is, your value, who you are specifically valuable to and WHY. . . it is impossible to market to them effectively.
Ellen can be found at www.supertightbrand.com
Alex Steele joins me on the show to talk about new technologies in the energy sector. Simply and effectively he tells the story about the new challenges of power consumption and ways that this problem can be solved.
https://www.linkedin.com/in/alex-steele-35b007ba/
Adam Bankhurst and Jason Fleagle join me today from the Grow Like a Pro Show to talk about the value of podcasting.
Not only do they have podcasts themselves, but they help people start their own podcasts and enable brands to have a platform to tell their story.
They can be reached at www.GrowLikeaProShow.com and check out episode 20 when you are there where they interviewed me!
Seth was an incredible guest today on the YourLIVINGBrand.live show.
His passion for his customers, innovation in the face of an industry that stagnates and his sense of leadership makes him a continued success.
Take the time to listen how Seth has built an insurance business, across multiple states that allows him to provide his customers with innovation that focuses on their needs.
www.zincinsurance.com
Maura was a wonderful guest on the March 6th, 2019 show. She is inspirational in how she helps people change and live an inspired life.
It is not a title that makes a leader, it is people that believe that being human and creative matters and that profit, people and purpose can co-exist.
www.maura4u.com
Ira Bowman is an amazing man. As he said on the show, he wants to live his life to the fullest, be a positive influence along the way and help people where he can.
Ira is the founder of #ProjectHelpYouGrow and 9-5 Monday to Friday he helps his clients, in the greater San Francisco area, succeed through large format printing.
Ira can be reached at:
www.ProjectHelpYouGrow.com
https://www.csdsinc.com/
Taylor Grant is a passionate advocate for his clients. As he says in the interview Bellator is Latin for Warrior and that is exactly what he is. As a Public Adjuster, He works on behalf of commercial and residential owners against insurance companies to make sure that the amount paid out is fair and represent that actual damage done.
Taylor can be found at www.BellatorClaims.com.
Riz Kermalli joins us from Toronto on the February 13th, 2019 YourLIVINGBrand.live show. We talk about innovation in logistics and how to create a superior customer experience.
Eshippers is the Trivago of the shipping world.
You can find them at www.eshippers.com
Bobby Umar is a five-time TEDx speaker who adds value to audiences worldwide. His passion is to help people understand their personal brand and the value that they bring to others.
We spent the time today talking about how to become a TEDx speaker and what the things are you did not know you did not know.
https://www.raeallan.com/
James Komenda joins me on the mic on January 30th, 2019. James is the owner of This Free Space. A co-working space designed for the solopreneur and startup community that wants to get away from their kitchen table, can't sit in a coffee shop all day long and not ready for the We Work's of the world. He combines community, engagement and lower cost working space utilizing space that is not used normally during office hours.
You can find him at www.thisfreespace.com
Pat West from Hedgequote was kind enough to turn the mic on me early in 2019 and we talked about how to communicate effectively so people understand who you are, what you do, why you do it, who you do it for and most importantly why people should care.
It is about STOP Being a Commodity and INSTEAD Be a Brand worth LOVING!
25 minutes
www.yourbrandmarketing.com www.hedgequote.com
Mark LeBusque is the Human Manager. He believes that only through focusing on happiness first, engagement second and profitability third can companies truly thrive. It is our people who make our brands great and Mark has proven that by focusing on humanity within the workforce, profitability naturally follows.
www.MarkLeBusque.com
Adam Greenberg shares the mic with me on the January 16th, 2019 YourLIVINGBrand.live show. Adam is inspiring, not only for the work he does at SAP.com, but also for the charity work he does to make sure that he can provide an opportunity to those less fortunate.
Have a listen and if you are motivated to, have a look at his charity and see how you can help him help others.
www.newcreationkids.com www.leaders2insprire.com https://softstuffcreations.com/
Karin Tishler from www.EmilysPath.ca joins me on the air January 9, 2019, to talk about Returnships and how to bring people who have been out of the workforce, raising a family, for a number of years back into the workforce successfully and productively.
You can contact karintischler@emilyspath.ca and look at the work of https://www.irelaunch.com/ and mentioned in the broadcast
This show is broadcast live on Wednesday's at 10AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/)
en Baker has over 25 years of marketing and brand building experience. He is the founder of Your Brand Marketing, the host of the YourLivingBrand.Live podcast and the author of the book, Powerful Personal Brands which you can find on Amazon.
During our conversation we discuss:
– Ben shares how and why he started his marketing business and how it has evolved of over the years.
– Then we discuss the #1 strategy and channels he uses to get new clients today.
– Ben unpacks the importance of trust when it comes to branding. “TRUST – If you don’t have it, you have no brand!”
– Ben stresses the importance of branding and how it is the cornerstone to repeat customers.
– We discuss how small businesses can start building trust around their brand.
– Ben shares an invaluable tip about what small businesses need to do to ensure they are putting their best foot forward when it comes to branding.
– Ben shares the one thing he would do differently if he could start his career all over again.
– We talk about Ben’s favorite growth tool/software.
– Ben recommends a book for you my audience.
– PLUS a whole lot more.
Ben’s websites:
www.yourbrandmarketing.com
Pat West was my guest January 2nd, 2019 from Hedgequote.
We talked about the importance of customer experience and providing concierge service in the insurance industry. Pat is not a broker, but uses his knowledge to refer you to the right broker who understands your business, is geographically convenient and will provide you with the extra service and knowledge you deserve.
www.hedgequote.com
This is the last show of the year and our last show before we move over to IHEART Radio January 2 2019. I am so excited to have Chris Stanley from IA Path join me today to talk about the power of pivoting. About learning from what you did right, evaluating what did not work, adjusting and moving forward.
www.IAPath.com www.YourLIVINGBrand.live
It was wonderful having Kelly Marciniw join me on the December 19, 2018 www.YourLIVINGBrand.live show. Kelly works with immigrant businesses in Canada to help them achieve their success.
www.brightgosolutions.com www.yourbrandmarketing.com
It was my honour and my privilege to have Ben Biddick on the December 12th 2018 YourLIVINGBrand.live show. Ben is about helping others succeed. Whether it is hosting his own podcast "GetUpNation" which helps people overcome adversity or his work with veterans, Ben is a class act.
www.getupnationpodcast.com
I really enjoyed having Brett on the YourLIVINGBrand.live show today. Brett turned the tables on me today. He asked me a few questions about how I can make his brand better.
It was a lot of fun.
Have a look at www.brokerbrett.com
It was a real pleasure having Judy Hoberman on the show November 28, 2018. Judy shows us that we need to all understand our strengths and communicate our value. Different but equal is a motto that will take you far in life. Sit back and enjoy the energy and passion.
www.sellinginaskirt.com www.yourbrandmarketing.com
Influence through trust is something that is hard to achieve, easy to lose and even harder to get back. On November 21, 2018, I had the honour to speak to the clients of Annex Consulting Group on how to develop their own Powerful Personal Brand and create influence through trust. The following talk includes the Q & A session afterwards as I felt the questions that were asked were insightful and relevant to all.
I have been waiting for this interview for a long time. Carol Roth is an amazing woman. She is a TV personality, venture capitalist, dedicated blogger and the creator of www.futurefile.com. It is this last endeavour that Carol and I dig into on this show. Parents, it will make your children's lives easier when you are gone and kids, it will give you a clear path to deal with your parent's legacy during your time of grief.
www.yourbrandmarketing.com
Having Sarah Crawford on the November 14, 2018, YourLIVINGBrand.live show is a real treat. Sarah is the vision and talent behind my new website and an amazing wealth of information when it comes to how to communicate value effectively.
www.Sparkworth.com www.yourbrandmarketing.com
It was a pleasure being on the www.adoctorsperspective.net podcast, October 23 2018. Justin and I spent our time talking about how to create a #PowerfulPersonalBrand and build influence through trust.
You can download a free chapter of my new book here on Personal Branding:
www.powerfulpersonalbrands.com
Gary Wilbers is all about positive culture in the workplace. He believes that the more people understand value and vision, the more they are willing to engage and become true champions of the brand.
Get the 7 Days Of CHARGE program FREE!
http://www.positiveculturewins.biz/ www.yourbrandmarketing.com
Show Notes:
Ben has lived all over the U.S. but has settled in Vancouver, Canada. He loves all of the things to do there. People buy from people. Relationships are important. The habit that makes Ben more successful is getting up early and reading for about an hour. It helps him get a broader scope of the world around him. Every brand (personal or corporate) has a story. Ben believes that companies should get rid of their vision and mission statement and tell their brand story instead. Companies have vision and mission statements that they’ve spent so much time perfectly & crafting and yet no one remembers them. Who are we? What are we? Where are we going? What are we doing? Give your employees and customers something to grab onto and interact with. You want to have your customers tell your story for you. It’s building marketing that you’re not paying for. Everybody needs a helping hand. People need to be able to sell themselves. If you write it down, it’s real. Defining your brand is how you show up. You can say whatever you want, but until you act it’s not real. What do we really do at the core of our business? Who are our customers we serve and why do they care? Ask your customers: What you do well. What you can do better. If you aren’t gathering data and making sense of it, it’s useless. Don’t ignore problems because your customers won’t ignore them. Companies need a differentiating factor. Someone always sells something similar so why do people want to buy from us? 3 Steps Insight and Discovery Where are you today? Are we happy where we are? Is our brand relevant? Do my employees understand my brand story? Get your story on the same page. Does everyone get what you do? Start Building Your Brand. A logo is not a brand. A brand is what people think of you when you’re not in the room. Make sure your brand is consistent and that staff understands your brand otherwise they can’t relay it to customers. Listen When Dealing with Marketing. It’s the comments that are gold. Negative comments tell you to pay attention to something. Respond to comments while helping people understand why you care about them. Be authentic. It’s not a sliding scale. Either you are who you are or you aren’t. Ben Baker’s Recharge Round Share with us how you believe your mindset affects your life? Mindset absolutely affects life. If you believe you can, you can. If you believe you can’t, you are also right. What do you do daily to bring Energy into your life? He tries to go for a walk everyday because it allows him to clear his head and refocus. Share the number one connection that has made the biggest impact on your life? His dad was always an entrepreneur. He said that it’s not about failures but about what you learn and how you move forward. What advice has Influenced you the most in your life? Do what it takes to take care of your customer. If you take care of a customer, they’ll take care of you. Define in one sentence or less, what legacy you want to leave on the world? He wants to make the world a little better by educating people. Contact:
Powerful Personal Brands: A Hands-On Guide to Understanding Yours by Ben Baker
www.amazon.com/author/benbakerspeaks
Download a Free Chapter!
www.powerfulpersonalbrands.com
Ben Baker’s Bio
https://yourbrandmarketing.com/our-story/#ben
Order your copy of Positive Culture Wins HERE!
http://positiveculturewins.com/
Happy Holloween everyone. On today's show, we welcome Fabio Marrama. Fabio Marrama is considered one of the top young up-and-coming business and marketing professionals in Southern Ontario. Fabio is a partnerships manager, top marketing consultant, brand and community builder, and LinkedIn content creator with over 5 million posts views. He has been mentioned in top publications like Forbes and TheSpec and in 2017 won the Top 40 Under 40 Business Achievement Award in Hamilton.
www.fabiomarrama.com www.yourbrandmarketing.com
Shauna Armitage has a business called www.makingmoxie.com. She works with young entrepreneurs, that are mostly women, to help them get their startup focussed and off the ground. With 70% of startups across North America failing each year, it makes sense to have someone in your corner who can help you succeed.
www.yourbrandmarketing.com
Jane Wang of MyOptimity joins me on the YourLIVINGBrand.live show today to talk about how to incentivize employees to keep them healthy. They help employers motivate their staff to keep their clients healthy in order to reduce insurance claims and premiums.
www.myoptimity.com www.yourbrandmarketing.com
I was so honoured to be on the Better Leaders Better Schools Podcast today hosted by Daniel "Sunshine" Bauer. We spoke today about how to create and communicate your Powerful Personal Brand in ways that people will listen, understand your value to them and want to engage.
My book is available through Amazon and can be found at www.amazon.com/author/benbakerspeaks
and I can be reached through www.yourbrandmarketing.com
Mark Metry takes the mic today to talk about personal growth and how he helps people create the opportunities that they deserve. He is passionate about Artificial Intelligence and Virtual Reality and how both can help you communicate more effectively. I know you will enjoy this episode. Ben
www.MarkMetry.com www.yourbrandmarketing.com
This is the audio track for the talk I did for www.bcaed.com on October 4th, 2018 at Northview Golf Course. The talk is called "Being Unique in a Cookie Cutter World" and it is aimed at helping people understand how to build trust, add value and stop being viewed as a commodity.
One note: Payne Stewart did not win the Air Canada Championship, that was my mistake.
Howard Fox joins me on the October 3 2018 YourLIVINGBrand.live show. Howard is a certified small business coach that works with his clients to help them achieve their goals. I know that you will find this valuable.
www.foxcoaching.com www.yourbrandmarketing.com
It was a pleasure having Gair Maxwell on the show today. We talking about differentiating yourself and telling a unique story. I know you will find this interesting.
www.gairmaxwell.com www.yourbrandmarketing.com
I want to welcome Ryan Hanley to the September 19, 2018 show where we talk about the intersection between Insurtech and Customer Experience. Ryan is the Chief Marketing Officer for a company called www.boldpenguin.com and they have figured out how to combine technology and human experience to make the buying of commercial experience a far more pleasant one.
www.yourbrandmarketing.com
John McGarvey of www.mydaolabs.com steps up to the mic today to talk about alternative herbal medicines and how to create a more healthy balanced life using them.
I know you will find this valuable information both from a health and wellness point of view as well as how to market your product to non-traditional audiences.
www.yourlivingbrand.live
I was excited to have Paul Sweeney of Flexxus Business Solutions Ltd. on the show today. Not only is he a great guest, but it was kind of a treat to interview someone from my own backyard of Steveston, BC today. Paul and I talk about mid-sized accounting solutions and why picking the right one or the wrong one can either save you or cost you thousands of dollars.
www.flexxus.biz www.yourbrandmarketing.com
Kenyon Salo is many things. He is a speaker, a speaker's coach, a motivator, a storyteller and part of the Denver Bronco's skydiving team. Kenyon lives life to the fullest and motivates others to live their life with purpose and passion. I know you will enjoy this episode, I loved having him as a guest.
If we, as personal or corporate brands do not understand who we are, what we do, who we do it for and why those people should care. . . they won't! Ben Baker believes that everyone has a unique and compelling story to tell. They just need to understand what it is and who their audience truly is, so that they can say the right thing, to the right people, in the right way. He joins us to discuss.
Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action. Ben is also the author of Powerful Personal Brands.
www.powerfulpersonalbrands.com
Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at www.audibletrial.com/businessgrowth.
Mike Saunders joins me on the show today to talk about how people can learn how to Position themselves as an authority.
www.AuthorityPositioningCoach.com www.YourBrandMarketing.com
Ronan joins me from Australia, where he has created a worldwide online Mastermind community that allows people to find companies that have similar challenges and different outlooks. It is about setting people up to learn from one another and raising the bar for all.
www.eccountability.io www.yourbrandmarketing.com
Leila Khan joins me on the show today to talk about overcoming adversity and thriving. I know you will find what she has to say uplifting and inspiring.
http://lifeistodayacademy.com www.yourbrandmarketing.com
Lisa Dawson of LJD Management joins me on the show today. We talk about the business end of the legal profession and how setting up systems and processes leads to greater success and profitability.
www.ljdmanagement.com www.yourbrandmarketing.com
Robert Evans Wilson Jr came and shared the mic with me on the July 25, 2018, YourLIVINGBrand.live show. He is an author, a keynote speaker and developer of workshops on how to #JumpStartYourMeeting. Rob teaches you how to boost your creative problem-solving skills now!
www.RobWilsonWriter.com www.RobWilsonSpeaker.com www.yourbrandmarketing.com
It was wonderful to interview Shlomo Freund from www.freefinancialself.com on the show today. We talked about how to take the money that you are currently making and make it work better for you. Definitely worth 30 minutes of your time, so grab a pen and paper, sit back and take notes. You will be glad you did.
www.freefinancialself.com www.yourbrandmarketing.com
David reminds us that the things that some may find "weird" and "different" about us can be some of our most powerful personality traits. He is the author of 4 books, a powerful speaker on leadership and competes in Ironman triathalons and ultramarathons.
www.drendall.com www.yourbrandmarketing.com
On July 9, 2018, I was interviewed by Mike Saunders on the Influential Entrepreneurs podcast. We talked about marketing and marketing strategy and how to create value through client-focused marketing.
It is about understanding why people find you valuable and communicating and acting accordingly.
www.marketinghuddle.com www.yourbrandmarketing.com/author
It was wonderful having James Carbary share the mic with me on the July 4th, 2018 YourLIVINGbrand.live show. James helps develop, produce and market business podcasts for others. He takes the fear and unknown out of the process, let's people concentrate on the content and he and his team do the rest.
www.sweetfishmedia.com www.yourbrandmarketing.com
It is a treat having Peter Britton join me on the YourLIVINGBrand.live show today. Peter has forgotten more about direct marketing than most people will learn in a lifetime. With nearly 4 decades helping his clients craft the right call to action and engage the right audience, you will definitely learn something. Grab a pencil and paper, sit back and take notes. It will definitely be worth 30 minutes of your time.
https://www.linkedin.com/in/petertbritton/ www.yourbrandmarketing.com
It was such a pleasure having Ivica Baraba of www.pes.hr join me on the show today. Ivica joins me from Zagreb, Croatia, where we spoke about developing absolutely custom promotional items for the beverage industry. I know you will find this interesting.
www.pes.hr www.yourbrandmarketing.com
Al Wynant from Event Interface joins me on the show today to talk about the future of event management. How technology will make the registration better and allow for faster processing through things like facial recognition.
https://www.eventinterface.com/en/ www.yourbrandmarketing.com
I could not think of a better guest to have on our ONE YEAR Anniversary show than Phill Domask. Phill and I have been exchanging marketing and branding ideas over LinkedIn for a few years now and I needed to get his message out to my audience. Phill specializes in construction and with that has built a niche business that allows him to communicate his client's messages with authority and passion. Sit back and enjoy!
http://www.philldomask.com/
https://yourbrandmarketing.com
Larry Herman of Molosser Apparel makes performance outdoor clothing for dogs. His passion is to make sure your pet is as warm and dry as you are as your both brave the elements together.
https://molosserapparel.com www.yourbrandmarketing.com
I absolutely enjoyed having Anthony Taylor on the May 23, 2018, YourLIVINGBrand.live show. Anthony talked about helping people succeed, through understanding failure and overcoming it. I hope you enjoyed the interview as much as I did.
www.smestrategy.net www.yourbrandmarketing.com
On this episode of the YourLIVINGBrand.live show we talk to Jamal Khan of www.jamalkhanfinancialgroup.com about how to make the most of the money you earn as an entrepreneur.
www.jamalkhanfinancialgroup.com
www.yourbrandmarketing.com
On today's show, Barry Samuel of www.insideoutstudio.ca joins me to talk about how he was able to create a fitness studio that focusses on mind, body, and spirit. I know you will find this interesting.
www.insideoutstudio.ca www.yourbrandmarketing.com
Chris Dube joins me on the May 2 2018 YourLIVINGBrand.live show. Chris works with his clients to get the most out of them and their business. He takes the culmination of the good, the bad and the ugly of his entrepreneurial experiences and helps people bypass the mistakes that sink businesses.
www.yourbrandmarketing.com www.simpatico-consulting.com
Insurance is about trust and recognizing that people are scared, frustrated and are looking for answers to their problems. This is something that a lot of people seem to forget. Pat and I take the time to talk about the customer experience side of the insurance industry and how simple little things that carriers and adjusters can do, can make the difference between creating brand champions or not.
www.yourbrandmarketing.com https://www.linkedin.com/in/patrickkelahan/
Insurance is about trust and recognizing that people are scared, frustrated and are looking for answers to their problems. This is something that a lot of people seem to forget. Pat and I take the time to talk about the customer experience side of the insurance industry and how simple little things that carriers and adjusters can do, can make the difference between creating brand champions or not.
www.yourbrandmarketing.com www.h2m.com
It was wonderful having Tara Milburn of www.ethicalswag.ca on the show today. We talked about sourcing techniques to make sure that clients see value in what is being given to them as gifts. It is definitely both an art and a science.
Gene Hsu from www.emechina.us joins me today to talk about cultural differentiation when looking to do business in China. Great insight, and a valuable resource for anyone looking to set up a team or operation there.
On today's episode, we interview Kimberly Alexander www.kimberlyalexanderinc.com
We talked about 5-star service, creating value and differentiation.
I know you will enjoy the show.
I was honoured to be the guest of Anastasia Button of www.entrennialuniversity.com. We spoke for almost an hour on brand, brand strategy, differentiation, value and telling the right story. I hope that you will enjoy.
It was great to have Jae M. Rang on the show today. We spoke about AHA Moments and the importance of understanding clients first.
I hope you enjoy this episode and take away your own AHA
Heather White is our special guest today. She has developed an amazing consulting business to help high achievers reach goals way beyond fortune and fame. You can reach her directly at www.heatherwhite.ca
It was great having Perry Ruehlen of www.associationsfirst.com join us on the March 14, 2018, YourLIVINGBrand.live show. We talked about trust, communication, long-term relationships and how associations can succeed in the long term.
I look forward to hearing your thoughts and you can always reach us at www.yourbrandmarketing.com
I was joined today by Stefanie Frank. Stefanie is a self-professed nerd, Neuroscientist, and advocate for Growth Mindsets. I hope you find this interview as valuable as I did.
I am so excited to have had Anastasia Button on the Feb 28 2018 YourLIVINGBrand.live show to talk about all things #Millennial including #EntrennialUniversity
www.anastasiabutton.com www.entrennialuniversity.com
It was a real treat having Josh join me on the mic to talk about his role as an influencer, coach, thought leader and teacher of others. By learning from what has not worked in the past, Josh has built a successful business and learned how to communicate his ideas in ways that resonate with an ever growing audience.
On today's YourLIVINGBrand.live show Bob Prenovost from www.propelloradvisors.ca joins me to talk about how Not For Profits can develop social enterprise businesses in order to augment their revenue streams and help more constituents.
On the February 7th, 2018 episode of the YourLIVINGBrand.live show we speak to Tim McClure about sports marketing and sports licensing. Tim spent 25 years working for some of the top brands and has since become a speaker and a coach telling the story about lessons learned through the highs and the lows of the world of sports. I hope you enjoy the episode.
On the January 31, 2018 episode of the YourLIVINGBrand.live show, I interview Stu Heinecke. Stu is long-time Wall Street Journal, award-winning cartoonist and author of "How to get a Meeting with Anyone."
Hello everyone and welcome to the YourLIVINGBrand.live show. On the January 24, 2018 show, we interview Heather Sharpe of the Sherpa Group. She is an event manager extraordinaire!
Links discussed in the conversation are:
www.sherpagroup.ca
On this episode of Event TALK, I am speaking with Ben Baker, President of Your Brand Marketing, about storytelling and how this applies to meeting and event professionals, and their events.
Listen to host Al Wynant and guest Ben Baker discuss the following:
Events have goals and meeting and event planners may get a little stuck on the logistics of the event, leaving the storytelling to the marketers. Where do planners fit, and how can they become an integral part of the storytelling? The exercises or techniques meeting and event planners can employ to discover the story and then share that story Examples of stories successfully woven through the lifecycle of the event. The biggest mistakes meeting and event planners can make when it comes to developing and sharing the story, and how can those be avoided? Top 3 tips or best practices on storytelling for meeting or event professionals?
ABOUT BEN BAKER
Ben Baker, President of Your Brand Marketing. He is a corporate storyteller and helps clients engage audiences in meaningful ways. He is an expert in helping clients understand their brand and communicate it in ways that people find valuable.
To learn more, visit www.yourbrandmarketing.com Hire Ben Baker to speak at your conference. www.BenBakerSpeaks.com
On January 10, 2018, YourLIVINGBrand.live show, we interview Daniel Bauer of the Better Leaders Better Schools Podcast. We talk about making the change from educator, to administrator, to entrepreneur and coach.
Welcome to the show Daniel.
Ben
Scott Friesen of Productivity.com was the right guest for the January 3 2018 episode of the YourLIVINGBrand.live. Scott will give you some great productivity hacks to start your year off right.
Ben Baker Show Highlights
Branding 101: Who are you and what are you about? What do you feel and what do you believe? Generating story “stickiness” Are you using multiple channels to tell your story? Great Idea: Highlights from the week or the week in the review Do you give people the opportunity to care? Tips for engagement What makes a great story? Use plenty of questions in your content (dare them to engage!) How to run contests via Instagram, YouTube, etc. Is your website fresh? Do you really understand who you serve? What a personal branding class for students would look like
Ben Baker joins Kirby Hasseman on the Delivering Marketing Joy Podcast April 2016, when I talk about why you should rebrand?
In this episode, Ben and I cover a lot of ground, talking about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment.
Happy listening!
In this episode of the Business Unusual Podcast, Rachel Moore interviews Ben Baker of www.yourbrandmarketing.com to find out what makes his business so unique.
In this episode of the B2B Growth Podcast, we interview Ben Baker of www.yourbrandmarketing.com on the "Power of Words" and how to make yourself understood when doing business internationally.
What Every Exhibitor (and Show Manager) Needs to Know About Branding
Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So we’ve invited Ben Baker back on the podcast to talk about how your brand needs to tell your unique story, whether you’re an exhibitor or the organizer of the show itself. He covers tips on how to:
Get clear on your brand before communicating it to others Educate the entire team on the brand message (you may be surprised how it’s being interpreted!) Avoid sending mixed messages that confuse the audience Plus for show managers: Develop a powerful brand for the show that builds attendance Simply click the play button below to listen!
About Ben Baker:
Ben Baker Ben Baker
With nearly two decades of experience in print, direct mail, non-disclosure printing services, and promotional marketing, Ben Baker’s goal is to help people communicate effectively and get noticed. As president of Your Brand Marketing, he believes that marketing needs to be integrated in order to achieve goals and support brand objectives. He understands what it takes not only to develop a brand but to communicate it to the right audience so that they will positively identify and engage with it.
If you have additional questions about building your brand, you can learn more or connect with Ben at YourBrandMarketing.com.
On the Dec 27th, 2017 YourLIVINGBrand.live show we interview Gary Bizzo of www.garybizzo.com. Gary is a social media rockstar and I will let him tell you why.
On the Dec 20 2017 YourLIVINGBrand.live show we have Patrick Von Pander, The Big Picture Coach as our guest. Patrick, for the last 15 years, has worked with hundreds of individuals to help them be better at what they do.
On the Dec 13 2017 YourLIVINGBrand.live show we talk with Andrea Hinck of www.UptownConcierge.ca on how to do the little things to add value to your clients and solidify your brand. I hope you enjoy the show.
This is the Dec 6 2017 podcast of the YourLIVINGBrand.live show featuring Lisa Martin. On today's show we talk about how to develop a great leader.
On today's episode of the YourLIVINGBrand.live show we interview Shawn Hall of Apogee PR on how to do crisis communication right the first time.
On the September 27th, 2017 episode of the YourLIVINGBrand.live show we interview Anthony Madani of Up Media. We talk about the future of video.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the September 20th, 2017 episode of the YourLIVINGBrand.live show we talk to Mark Graham about what it takes to create a technology company based upon internal needs and requirements.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the September 13th, 2017 episode of the YourLIVINGBrand.live show we speak with Collin Bissoondatt, Canada's Employee Termination Specialist. The name alone begs you to tune in!
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the September 6th, 2017 episode of the YourLIVINGBrand.live show we interview Garry Priam of Mossa International and talk about leadership and developing effective business processes.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the October 25, 2017 episode of the YourLIVINGBrand.live show we inteview Annalee Kornelsen, Visual Practioner. We talk about what it takes to take people's thoughts and visually represent them in real time.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the October 18th, 2017 episode of the YourLIVINGBrand.live show we interview Rich Patterson about custom promotional marketing and the value of being unique.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the October 11th, 2017 episode of the YourLIVINGBrand.live show we speak with Mark Fidelman of Fanatics Media all about Influencer Marketing.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the October 4th, 2017 episode of the YourLIVINGBrand.live show we speak with Sam Thiara of GradusOne and talk about the value of mentoring and volunteering.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the November 22nd, 2017 episode of the YourLIVINGBrand.live show we interview Fiona Douglas-Crampton, CEO of the Dalai Lama Society in Vancouver and talk about life long learning.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
One the November 15th, 2017 episode of the YourLIVINGBrand.live show we interview Christina Labarca from Giving Well and find out the difference between charity and philanthropy.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the November 8th, 2017 episode of the YourLIVINGBrand.live show we have a Marketing Hall of Fame Member and someone who I have tried to emulate as a marketer my entire career, Seth Godin. Please take the time to listen as the nuggets are valuable and should not be missed.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the November 1 2017 episode of the YourLIVINGBrand.live show we talk to Marlys Arnold about all things trade show.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the June 21 2017 episode of the YourLIVINGBrand.live show, we interview Kirby Hasseman and talk about promotional marketing.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
One the June 14 2017 YourLIVINGBrand.live show Stan Phelps comes to us live from South America to talk about the power of Purple Goldfish.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the June 7 2017 inaugural episode of the YourLIVINGBrand.live show we interview Rachel Moore of Business Unusual.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the July 19+ 2017 YourLIVINGBrand.live show we interview Warren Whitlock and talk about marketing, where we came from and where we are going.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the July 12 2017 episode of the YourLIVINGBrand.live show we interview Joe Scott of Scott and Associates. Want to know about Google Ad Words.. . ask Joe!
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the July 5, 2017 episode of the YourLIVINGBrand.live show we interview Tim Brown of QC Alliance and talk Product Safety.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
On the August 30 2017 episode of the YourLIVINGBrand.live show we interview Paul Bellantone, CEO of PPAI.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
One the August 23, 2017 episode of YourLIVINGBrand.live show we interview Bill Petrie from Promocorner
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
This is the August 16 2017 episode of the YourLIVINGBrand.live show with Russell Bird, The Promo Addict.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.
This is the August 9 2017 Episode of the YourLIVINGBrand.live Show with Lorne Kotzer of Soft Stuff Creations.
The show is all about what makes you different and valuable to your audience.
Want to know more about us, please visit www.yourbrandmarketing.com.