Marketing School | Digital Marketing | Online Mark: Recent Episodes

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In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of HubSpot's Marketing [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”. [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle. [01:20] They check what ranks for their competitors and copies that topic/style. [01:45] HubSpot also hires the best. [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content. [02:08] They call them ’historical content managers”. [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions. [02:30] They are ruthless. [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction. [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world. [03:45] David Cancel says one of the biggest winners was creating the agency partner program. [04:05] They love creating symbiotic relationships. [04:36] HubSpot is getting 70% open rates using Facebook Messenger. [04:43] When they did this, chatbots were new. [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content. [05:20] That’s all for today! [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales [00:40] Add pop-ups to your site! [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this. [00:52] From there, you just try to drive people to a conversion. [01:08] Headlines and copy affect conversions more than most things. [01:20] Get on the phone with your customers and ask what got them on board. [01:35] You’ll find people will say a lot of the same things. [01:39] Take what worked and incorporate it into your headlines and copy. [01:53] You need to make sure your copy is cohesive throughout your site. [02:00] Urgency is key. Have deadlines. [02:09] Use Deadline Funnel to create a countdown. [02:17] When something seems limited, it makes it more appealing. [02:30] The final email you send out before the deal expires is usually what gets the most conversions. [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts. [03:07] Conversions will go up by at least 9%. [03:22] Test your pricing every now and again. [03:25] BugSnag changed their pricing several times during their first year in business. [03:47] When doing customer development, ask them what prices are deal breakers. [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content. [04:25] When people aren’t buying, Neil surveys them to see what didn’t work. [04:35] Do a remarketing campaign addressing these negatives (maybe using video). [04:54] Also run a test using the video. [05:04] Try short-form vs. long-form copy and see what performs better. [05:30] Optimize your ads. [05:40] On Facebook, add video and a lot of text content. [05:56] The conversion rate goes through the roof. [06:07] Test out freemium, free trials, etc. [06:37] That’s it for today! [06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them. [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything. [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools. [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process. [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them. [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated. [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts. [02:55] Neil says stick to the basics. [03:05] He posts social media content manually. [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution. [03:44] SAP and Oracle combine a lot of tasks into one product. [04:05] Eric’s team needs to get better at consolidating. [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time. [04:44] Using Segment is going to allow you to consolidate your data. [05:05] Prune every quarter. [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest. [05:45] Decision fatigue is at play here. [05:55] That’s it for today! [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is getting bigger and bigger. [01:01] Go after micro-influencers first. People on their way up are easier to get. [01:15] Micro=5,000-20,000 followers. [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch. [01:36] You will find these upstarts are open to collaboration. [01:43] There are Instagram pods, where people follow and promote each other. [02:01] Influencer marketing doesn’t work the way most people think. [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well. [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well. [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting. [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love. [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image. [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not. [04:18] Do what most people aren’t: have contests to encourage engagement. [04:44] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars? [00:51] Eric spends about $10,000-$15,000/month on blog content. [01:12] Neil spends about $4,500/month on video content. [01:24] Podcasting costs Eric and Neil $700/month each. [01:40] They spend the same on video content. [01:48] Eric’s team just starting ramping up/retargeting their ads and spent $3000-$4000. [01:54] Neil spends most of his money on making and giving away free tools, which costs around $80,000/month. [02:12] Building tools takes up a lot of time. [02:20] Neil’s team found it is cheaper to buy out other companies than to spend money on marketing. [02:50] Building free tools gets you organic traffic. [03:02] If they were to add in salaries, that would only add an additional $25,000 to the mix. [03:15] Neil’s numbers include salaries in his estimation. [03:33] Editing blogs costs about $2000/month, but Neil doesn’t pay for translations. [03:52] If you build up brand equity, you can get a lot of work for free. [04:10] One strategy for people with a minimal amount of capital: find people to partner with. You will get stuff for free and both of you will gain a new audience. [04:35] Guest posts are really helpful. [05:28] That’s it for today! [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That’s all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: So You're Making Money Now... What's Next? [00:48] Neil’s current salary is $0 and he dumps all profits back into his company. [00:55] He has no other passions, so what would he do with the money? [01:10] Neil thinks a business is like a baby and they only want to nurture their baby. [01:30] Take the absolute minimum salary that you would need. Don’t forget you have to pay taxes on your income! [01:45] Putting your profits back into your business is the best ROI. [02:15] The best bet is always the one you take on yourself. [03:05] If you have other aspirations besides your business, that’s cool, but if you want to further your business, always reinvest in it. [03:32] If you’re content and don’t care for more money, take the money and do what makes you happy. [03:50] OR you could hire people to run your business and take it to the next level. [04:22] If you want more, but aren’t a great leader, hire the right people to run your business. [04:45] Be ok with letting go of control. [04:56] Read the book Rocket Fuel for inspiration. [05:10] The COO Alliance is the only organization in the world that wants to help the number 2 leader in every company. [05:37] Invest in your number 2, because they will be the driving force of your company. [05:44] That’s it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Forget Starting a Business, Do This Instead [00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business. [01:25] Buy a company and grow it. [01:48] Income Store has over 800 websites. They buy other websites and promise a return to their investors. [02:09] They brought in $28 Million last year. [02:29] If you think you can’t afford to buy a business, you can always do cellar-based financing where you pay a monthly fee. [02:53] You can do a lot of creative things to cut costs and improve profits. [03:05] You can also only buy a portion of the company and include a clause where you can buy them out in the future. [03:34] FE International has great content about buying businesses. [03:45] Buy Biz Sell, Flippa, and Empire Flipper are also great resources. [04:02] If you are looking for low-cost deals, Flippa and Empire Flipper are good for that. [04:34] Neil’s favorite business purchases are blogs that aren’t properly monetized. [04:45] Buy a business once you have proven that you can grow someone else's business. [05:00] Use those skills to grow your own site. [05:30] Grow things on your own and once you're confident, buy a business. [05:34] That’s all for today! [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19% [00:35] Time on site meaning, time visitors spend on your site. [00:41] If you can increase the time spent on your site, Google will see this and up your ranking. [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update. [00:56] The panda update is all about measuring quality. [01:30] If your time on site is low, it’s a negative signal. [01:50] You want to deliver a good experience. [01:53] Amazon recently came out with a product called Amazon Polly. [01:57] Amazon Polly takes your text and converts it into an audio file. [02:14] Using this increased Eric and Neil’s dwell time by 19%. [02:25] Use the Polly WordPress plugin. [02:50] Make sure you add videos to your blog posts! [03:04] This has increased Neil’s dwell time. [03:25] Embed the videos wherever it makes sense. [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool. [04:05] It will read articles to you. [04:08] That’s it for today! [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output. [01:13] There will inevitably be a time in your business when traffic declines. [01:20] Not everything is in your control. Just accept it and diversify your traffic sources. [01:45] An omnichannel approach will help you maintain your traffic. [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list. [03:00] There are a ton of channels. Experiment and see what works. [03:30] Eric’s team uses Northstar from Growth Hackers. [03:39] It’s a project management tool that helps you be more methodical. [04:22] Cross-posting video content is helpful and gets you organic traffic. [04:45] Remember to re-target people. [04:55] Webinars are another great option for driving new traffic to your site. [05:05] That’s it for today! [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing [00:35] Stella Artois is the oldest brand in the world. [01:00] The old brands last because they are boring. They repeat their marketing over and over. [01:15] It’s also key that they are a great product. [01:30] Stella and other older brands take pride in creating a good product. [01:45] They also try to stay relevant. [02:00] Their ads are prevalent and they attempt to stay top-of-mind. [02:40] Old brands do well when they adapt to fit with trends. [03:31] Stella made special cans for the Cannes Film Festival. [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation. [04:11] Perception is everything. [04:30] Influencers are important to hyping up your product. [04:49] That’s all for today! [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Ever Change Your Company Name? [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains. [00:57] When you change domains, you lose 5-10% of your link juice. [01:10] Moz wrote a blog post about their name change and how it affected the company. [01:20] If you are going to make the change, make sure that you have your SEO bases covered. [01:28] You could potentially lose traffic and revenue. [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages. [01:50] The main reason to change your name is if the name keeps you pigeon-holed. [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name. [02:10] Comcast had a lot of bad press that was unavoidable. [02:33] They changed their cable product to Xfinity and tried to rebrand. [02:56] It helped to bury the negative press. [03:27] From a reputation management standpoint, a name change makes sense. [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink. [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name. [04:26] If you have a strong brand, consider reputation management before you scrap your name. [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website. [05:15] That’s all for today! [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say quality, others say quantity. [00:48] Hubspot has a $4 Billion market cap. [01:02] They also get 6 million visitors per month. [01:26] From a traffic perspective, you want to blog as much as possible. [01:33] This means 4-10 times per day! [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day. [01:46] Quantity is key if you just want traffic. [02:00] Neil posts once per day. [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game. [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day. [03:38] You absolutely must be consistent. [03:55] Neil likes blogging frequently, but also makes sure the quality is high. [04:22] There isn’t an exact formula with blogging. [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords. [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have. [05:45] Eventually, being top-of-mind will earn you more traffic and conversions. [05:50] That’s all for today! [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Introverts Guide to Networking [00:48] Eric is an introvert, so networking was a struggle. [01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted. [01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections. [02:08] Storytelling is an important way to connect with others. [02:15] When people feel that they know and understand you, they will connect with you. [02:40] When people feel a commonality, they are more likely to work and connect with you. [03:00] Don’t force connections, just find truths and similarities that can facilitate a bond. [03:35] Don’t be the person just throwing their business cards at every single person. [03:55] Start with building ONE strong relationship. [04:20] You can throw dinners for like-minded people (Mastermind Dinners). [05:01] It’s not how many people you meet, but the quality of the connections. [05:15] Drinking isn’t necessary, but it loosens people up. [05:32] Once you’re used to networking, try to have real conversations with people. Go deeper. [06:08] That’s it for today! [06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Be Creative When You're Not Creative [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King. [00:50] His tip about creativity was zig when everyone else zags. [01:15] If a customer requests something, see if turning their approach on its head would be more effective. [01:50] If everyone is moving away from Snapchat, you should go towards it. [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas. [02:32] Blogs and podcasts are more popular than ever. [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses. [03:04] Take creative ideas that worked for others and run experiments using these techniques. [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it. [03:45] Everything is an iteration of something else. [04:13] Draw creativity from your surroundings. [04:28] Remember to learn continuously! [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works. [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth. [05:57] Everyone lies and be careful to spot the misleading information. [05:58] That’s all for today! [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content). [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part. [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it. [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content. [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact. [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work. [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts. [06:20] That’s all for today! [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back). [01:02] The reason his tweets are effective is that he is “super emotional”. [01:18] Whether you agree or disagree with him, his messages are always emotional. [01:54] When you get emotional with your tweets, your followers are more likely to engage (with hate or love). [02:30] He is a “master marketer”. [02:47] He knows how to manipulate the media and continues to use his platform to his advantage. [03:06] He apparently has a strong brand. [03:25] It’s a game to him and he knows how to play it. [03:40] Take time to reach out to people and find out who your most loyal followers are; find out what they want to hear from you. [04:32] Make sure you convey emotion and make sure it appeals to your most loyal followers. [04:52] That’s it for today! [04:56] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage [00:35] Neil has been speaking for over ten years. [00:45] He never joined Toastmasters, he is just naturally outgoing. [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic. [01:55] You have to cater your approach to each audience. [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged. [02:33] Eric and Neil never do a hard sell in their speeches. [02:47] Russell Brunson makes a lot of money from his public speaking engagements. [03:15] He spoke at the 10X conference and made $3 Million because of that event. [03:30] Russell is great at creating the “FOMO” feeling. [04:00] Some conferences want speakers to sell their businesses. [04:55] The hard sell has rubbed people the wrong way. [05:03] Leadpages is a way to get people on your email list. [05:28] Give people a link to your product or get them on your email list. [05:45] Special offers are also a great way to get leads. [06:30] It’s worth it to play the long game. [06:51] That’s all for today! [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through. [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a webinar or other service. [01:37] A lot of people check their voicemails and it’s a personal touch. [01:55] Eric and Neil agree they wouldn’t answer a call from an unknown number, but they would check the voicemail. [02:17] Sly Broadcast or Stratix Network are ringless voicemail services. [03:00] Don’t call, but if you also send a text, people will at least read it. [03:18] Form fill and Zapier are tools that will help you round out this process. [03:37] The more automated a process, the smoother it will go. [04:04] That’s it for today! [04:09] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

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In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable [00:33] Lead scoring is getting more details, a number, or ratio on your leads. [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down. [01:09] You want to give your sales team leads that they can close. [01:29] Hubspot will lead-score for you. [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this). [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.) [02:28] Eric loves using ClearBit to do some of this work. [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way. [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you. [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data. [04:38] Conversational bots always help drive people to the right funnel. [05:09] That’s it for today! [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu