ECOMMERCE EMMA: Ecommerce & Digital Marketing Services.: Recent Episodes
Emma
Each episode I will bring you a wide range of content on Ecommerce, Social, Digital, SEO, PPC & more. I aim to educate and innovate. I will do all we can to help you to thrive online!
Feel free to contact or connect with me in any of the following ways:
WEBSITE: https://www.ecommerce-emma.co.uk
INSTAGRAM: https://www.instagram.com/ecommerce.emma
FACEBOOK: https://www.facebook.com/ecommerce.emma/
FACEBOOK GROUP: https://www.facebook.com/groups/bizshiz/
YOUTUBE: https://www.youtube.com/channel/UCTvaLrL-tGgjMxrMvp21Hkg?view_as=subscriber
It would be great to connect with you.
Emma x
A few basic tips on Etsy, how to win more business and help your listings stand out!
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A recent outage from these social media channels has been newsworthy but it shouldn't be! Own your email list, your website and a text platform. Make sure you can contact your customers should you need too.
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The negative energy needs to go! Remove negative from your life for your own success.
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Tenders = big money. They are also highly competitive but the effort is often worth the reward.
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Working from home made easy! What is your plan for working from home- going back in the office, a hybrid affair, what do we all want? And how is your mental health - be honest!
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Busy, beautiful sunny Bank Holiday here in the UK. I am taking the time to get organised, sort out my life, and hopefully be more productive!
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Ecommerce sales made easy!
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There is more to branding than you think!
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Sunday night thoughts! Working on a new clients website. Thought I would pass on some obvious mistakes to avoid.
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Tik Tok is by far the best social media platform around right now. It offers high engagement, great Ads, real life, brilliant content. No singing or dancing required.
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Online marketing made easy when you know how!
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Social Media is great but it isn't a powerful search engine. Create valuable content which is searchable for years to come.
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Todays podcast comes from my sick bed, but its also a place of productivity, a little bit anyway!
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Print On Demand - is this part of your business strategy?
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I take a deep dive into the world of Private Label. What it is and how it works?
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Writing a book, its been a process! I want to write a number of books in 2021 to be able to reach more businesses and to help them to make more money online. My first book will be an FAQ guide for selling on Amazon. Even trying to organise my process for writing this book has been a challenge.
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The rise of Amazon and the use of Artificial Intelligence.
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Own your communication. Too many times businesses are relying on third party platforms to grow and promote their business. Do you really want to be blocked or banned once you have built up your audience on another platform!
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Digital Products are a gold mine. Are you using this type of product in your business?
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The future of Amazon, good or bad. What does it look like?
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How do you search online? With 2 or 3 key words. I discuss why your content should focus on these keywords for the greatest results.
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Etsy listing made perfect! Let me show you how!
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Thats the theme today. How can your business survive in trying times?
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A quick podcast describing the easy ways you can improve SEO almost overnight.
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Airbnb creates a perfect opportunity for those who wish to take it. Never been a better opportunity to make money from home!
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Ebay Seller Hub - are you using it? There is some great content on their platform as well as easy to use tools which will help to grow your business.
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420 Argos stores to close - what does the future hold?
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Lots of new sellers on Ebay - are you one of them? Lots happening in this area of ecommerce! We can expect to see some big changes on the high street because of this.
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Breaking down the difference between coaching and consultancy!
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PPC Advertising which is the best option for you and your business? You Tube? Tik Tok? Facebook? Google? Pinterest?
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Etsy is huge! Did you know? So many small businesses are just starting to discover this amazing platform, it is such a great platform for so many products!
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Amazon Sweden launched recently and it hasn't been the smoothest transition. Poor language translations, rookie mistakes and not to mention the impact this will take on the Amazon DE Marketplace. An exciting time as Amazon take their first steps into Scandinavia. A great opportunity for all trading with Amazon in Europe - myself included!
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Tik Tok and Shopify - the perfect collab! Big changes coming for these two in Spring 2021. Very exciting. Amazing for small businesses. Cannot wait!!
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Been looking at business models with clients this past week. Today we discussed the Aldi/Lidl business model, what works well and what doesn't. Contrast this with a poor experience in a more high end supermarket, customer experience is everything!
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Customer experience = Search Rank results. Whatever search engine you are using, the ultimate goal is customer satisfaction, this will inform their experience and ultimately the reliability of the search results given.
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Video Marketing Made Easy!
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Brand colours - are you bothered about yours!?
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Would you want to use a 19 year old Business Coach? No, me neither.
I talk all things coaching and why you should always be asking any future Business or other type of Coach, these three pinnacle questions:
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what experience do you have?
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what qualifications do you have?
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do you have any business experience?
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Email Marketing is one of the most sucessful forms of sales and successful conversions, but there is a way to do it.
I detail my 6 TOP TIPS for success, go check them out and let me know what you think. Send me a DM on Instagram and let me know what you think - @ecommerce.emma
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Alt Text just means alternative text. I have been talking about this a fair bit lately, so just a few basics to help people out with Digital Marketing.
I have also created some 'Reels' over on Instagram and Tik Tok videos on this subject, my handle on both platforms is @ecommerce.emma so go check those out. I feel its easier to explain with it being visual!
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SEO is everything, huge growth can be seen within a brick and mortar store even when advertising online. This is where your customers are spending all of their time, make sure you are appearing in search !
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Facebook Ads - love it or hate it! Regardless it is a powerful bit of kit! Here I explain the power of the Audience Insights Tool. Why Facebook Ads DO WORK and why its all about the data!!
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CONNECT WITH ME! (Love an email - emma@ecommerce-emma.co.uk)
WEBSITE: www.ecommerce-emma.co.uk
INSTAGRAM: www.instagram.com/ecommerce.emma/
YOUTUBE: https://www.youtube.com/channel/UCTvaLrL-tGgjMxrMvp21Hkg?view_as=subscriber
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Why are we always trying to be the same as everyone else? What's that all about! This is not the path to success, people are desperate to hear something to break the white noise. So be the difference and get those sales ...
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Branding is so powerful, be sure to tell your story as often as possible.
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Facebook Ad Variations. I saw something really cool today and I wanted to share!
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Alt Tags - are you using them? If not you should be. Another way of using keywords in order to be found through SEO. A more detailed understanding of this can be found on my website where I have written a detailed blog post on this topic: https://ecommerce-emma.co.uk/alt-tags-do-we-need-them/
CONNECT WITH ME ....
WEBSITE: www.ecommerce-emma.co.uk
YOU TUBE: https://www.youtube.com/channel/UCTvaLrL-tGgjMxrMvp21Hkg?view_as=subscriber
INSTAGRAM: www.instagram.com/ecommerce.emma/
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Episode 69 - my decision to quit social media. I have just been finding it a bit of a chore. I know because Digital Marketing is my thing that these forms of marketing are no where near as effective as Google, You Tube and Pinterest. Simply put the content created for social media is not searchable. I also think this will have a positive effect on my mental and physical health.
Do you agree? Have you ever thought about this?
STAY IN TOUCH!
Email me direct on emma@ecommerce-emma.co.uk
Website: www.ecommerce-emma.co.uk
Youtube: https://www.youtube.com/channel/UCTvaLrL-tGgjMxrMvp21Hkg?view_as=subscriber
Pinterest: https://www.pinterest.co.uk/ecommerceemma/
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To find out more about my services check me out online - www.ecommerce-emma.co.uk where you will find lots of content to help you grow in your business, market online, digital services and much more. If I can help with anything, feel free to drop me a message on emma@ecommerce-emma.co.uk
Today’s episode is just a note from me on a mistake I made recently. Nothing major just a bad purchasing decision. You buy cheap, you definitely buy twice! But hey ho, gonna use what I got. I bought some leaflets online from a new supplier, great deal - bad idea! Very cheap in all respects.
A cheap leaflet says to your customers - cheap business! Its true. But having a printed leaflet can help your SEO rank, have a listen, its a very short one today!
Enjoy!
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Are you driving your business forward each and EVERY day! Are you really?
Are you finding new opportunity each and everyday or are you maybe just a little bit complacent!
There really is opportunity all around! Find it in person, offline, online, collaboration, print marketing, direct mail etc..
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Full written details of this episode can be found on my blog - https://www.ecommerce-emma.co.uk/blog/
If you need any help with Amazon - feel free to send me a message: emma@ecommerce-emma.co.uk or hit me up with a DM on Instagram - @ecommerce.emma
You will find lots of great content on my website - www.ecommerce-emma.co.uk/links/
This episode - Amazon Buy Box and how to win it is a core episode for anyone serious about selling on this platform. Go enjoy!
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Find our more about my Amazon Optimization Listing Services via my website - https://www.ecommerce-emma.co.uk/amazon/ or check out my blog on https://www.ecommerce-emma.co.uk/blog/
Amazon SEO Basics: peeling back the layers, what is it, what dos it mean, A9 Algorithm and much more. Suitable for the more experienced too, but with more people using my consulting services each day who are complete newbies, I thought it might be useful.
If you are new to Amazon - go and check out my Amazon Acronym Guide - a FREE download on my site - https://ecommerce-emma.co.uk/freebies/
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Just a quick one from me! Doing a lot of Amazon Optimization work at the moment so trying to create more podcasts and blogs on this topic as I come across problems or solutions which I think would be helpful to my audience!
An extension of my brain if you like. These episodes are not really thought out, just me in my rawest form, probably the best version as its the most honest and truthful! I hope it helps, this is always my aim.
There will be a series of blog posts coming this week answering as many problems as possible in respect to Amazon so do go check that out:
https://www.ecommerce-emma.co.uk/blog/
contact me on emma@ecommerce-emma.co.uk or hit me up with a DM on Instagram - @ecommerce.emma
Don't be shy now!
E x
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Its all about quality not quantity! Cut your email list and make more meaningful connections. Concentrate on getting to know your audience and supplying them with quality leads and information which they can use. It makes them more likely to open your emails and to take action.
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Google My Business Reviews are massive in terms of business growth online and SEO generally. So many businesses are not getting enough business or results from this platform. This is searchable content! Social Media isn't. On this episode I go into all the ways GMB can grow your business, how you can get more reviews and all the ways in which you can use this data.
If you prefer, check out the blog post I have written on this topic: https://ecommerce-emma.co.uk/google-my-business-reviews-why-they-matter/
Enjoy! Don't forget if you have any questions, contact me directly on emma@ecommerce-emma.co.uk or DM me on Instagram @ecommerce.emma
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My podcast is usually all about the digital, but at the end of the day, I am a one woman band! And a person with dilemmas and struggles everyday. So I thought I would share them.... No real point to them, other than to show the other side of being your own boss, it has its problems.
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Staff appreciation and its not all about the money! One of the failures I see in business is people not treating their staff right, big or small, many businesses experience huge growth and there is often a lot to manage. But managing your people should be your number one concern!
Appreciation comes in many forms, but it comes down to communication, understanding their wants and needs, tapping into their strengths and weaknesses as well as doing something out of the ordinary. Surprise them! Keep them on their toes. Nothing worse than complacency!!
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This is a long one!! I have created an amazing guide for you to DOWNLOAD via:
https://www.ecommerce-emma.co.uk/freebies
All about rocketing your holiday sales over the Christmas period.
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This is a common question.
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Fear Of Missing Out - are you suffering from this?
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With success comes problems, people trying to emulate your success is just one of them.
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Business in a Box - of the best courses I ever did teach. Systems, Processes, call them what you like - its all organisation!!
Start when you't small, just getting started and add as you grow. It can be a scrap of paper, but detailing your procedures early on is the focus!
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Reasons to Pitch 2 Press and get published. There are too many to mention, but for one it is an excellent way to get yourself featured online. More eyeballs on your business, which leads to more Google searches which leads to increased search rankings for SEO and more customers finding you.
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Do you like making decisions? Are you good at it? No, me neither!
I would describe myself as very conscientous, I like to think things through and especially in my personal life I will put up with a lot before I make a big decision. I think it is called being a people pleaser! But sometimes you have to make those big decisions, for the bigger picture.
Our own happiness is important. Sometimes we need to make bold decisions!
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Self improvement = Income improvement! Be kind to yourself people.
When we are disorganised, talking badly to ourselves, not being positive or kind, it affects the end result.
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Schedules, routines and processes. If they fall down, if you have a down week, lack motivation or drive. Don't beat yourself up too much, it happens to us all.
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Ebay is thriving currently! If you are a serious seller, check out these 7 top listing tools. You won't regret it!!
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Money Making Activities in your business. What are you doing to grow your business each and every day? How are you growing? Reaching more potential customers?
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Who is your customer? What is your niche? How you determine this in order to market yourself better?
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I spend a lot of time working with Etsy Sellers. And I notice a lot of problems. With Mindset, Business Skills and much more.
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The issues with starting a business and hearing the opinions of family and friends. Concentrate on you.
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How to make great connections on LinkedIn. It can be done.
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Be more YOU! Show your personality online whether that is written, in person or otherwise. Connect with your audience. They want to know about you!
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Amazon listing for PROS! Listen and learn all the factors which make the perfect listing and make more sales!
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Stop scrolling - start doing!! Not all your content is going to be successful but the sooner you start creating, the sooner you will reap the benefits. Go out there and connect with your customers!
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Your customers DO NOT CARE ABOUT YOU at all! Remember this! They only want to know what you can do for them! Save them money or time, provide an essential service etc..
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Today I talk about Branding. What's in a logo. Does it matter? Is it different for Ecommerce Vs a physical store!
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SEO loves Searchable Content! Google, You Tube and Pinterest are your friends!
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Have you got a daily routine? If not, get one sorted, it will improve your productivity no end!
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Isolation is tough for everyone. School is out for some. Uni is ending for others. But business must carry on. It's tough. Get organised and you will prosper.
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Pivot is the word of the moment! Changing your business to suit the environment is the ultimate boss goal.
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Will you go back to Wetherspoons? Dodgy Employers fraudently claiming for the Furlough scheme.
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Amazon is in the news for all the wrong reasons. What happens next?
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50,000 new Ebay sellers on the UK platform, are you one of them?
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Pinterest has launched a new app which works with Shopify to make products pinable links. This way a customer can press a link and be sent straight to the website for payment. A huge step forward for ecommerce!!
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The Amazon Buy Box is the ultimate! Find out what it takes to win it and to keep it!
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Digital Services Act is replacing the Ecommerce Directive of 2002. It will hopefully create tighter controls for faulty or unsafe goods sold online. Watch this space!
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Etsy changed their promotion strategy as of 1st May 2020. Off Site Ads which lead to a sale will now be chargeable based on the number of sales you have - either 12 or 15%. How do you feel about this?
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Turning negatives into positives!
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Creating content seems to be the buzzword of the moment. But are you considering the value of your content. Are you creating blog posts just for the sake of it? Valuable content is researched well written, at least 2500 words and regularly reviewed.
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Business Text Messaging is a great way to connect with your customers. Keep them updated with all your products and services. Create a more personal connection.
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Business in a box. What are your back up plans? What do you do when you are sick or can no longer trade? Processes are key!
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Many businesses are reverting to crowd funding due to lack of funds. They are changing their business model. Appealing to loyal fans and followers to help them out in their many hours of need!
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A quick message just to remind people about the benefits of PPC advertising and why right now is the perfect opportunity!
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Conversational Copy is this idea of having a conversation with your customer. Using everyday language to entice and understand your customer. Keywords and SEO are based on this.
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A quick overview of some of the ways in which you can drive your business forward during COVID19? Create yourself an opportunity.
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A quick episode looking at the reasons to have a Facebook Group or Page? What are the benefits of each?
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Lose the Jargon with your customers. Make it easy for them and they will thank you! Many quick wins can be made in business through making the lines of communication easier. Don't treat people like they are stupid or disregard them, break down those barriers of communication and you may reap great rewards 😍
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Key tips and advice of best practice for gaining new leads on LinkedIn?
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A few thoughts on how to market your business during the Coronavirus outbreak.
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How to get the most out of LinkedIn when Sales prospecting and more. Build a brand and more sales.
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Coronavirus is changing the world as we know it! Maybe for the better in the long term. Hopefully. But for now, make some changes to your own life!
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A quick overview of the benefits of Google My Business. Why and how you should be using it everyday!
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Are you getting started on YouTube? If not, why not?
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Contingency Plans are vital to any business. Imagine growing your business and then being unable to service your clients. Equally I discuss both this and process planning to make sure you are getting the most from your business.
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After 15 years working within tender response, I now work with clients on a 1:1 basis. Let me help you with pre-qualifying questions or in preparing your documents.
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Learn how to gain more traction on Linked In. Make more sales and conversions with 5 easy steps!
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The Language of Customers
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Google My Business is a key business tool. Hopefully you're using it to full extent!
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We look at 10 key areas of focus to improve sales on Amazon.
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How can we use Voice Search and optimise it more effectively? We look at structured data/schema, FAQ, key word searches and more. Alexa, Siri and Google Assistant are the future.
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Building a website? What does it take? What do I need? Find out here and more on our blog - www.bizshiz.co.uk -
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Do FB ads? What is best practice? A/B Split Test? Dynamic Creative? Find out about this and more on this episode and over on our website- www.bizshiz.co.uk
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We talk about how video is huge, be that on social media, in a newsletter or just being in a place where people can connect with you. People do business with people. It's an emotional response. Do they trust you? Do they believe you can help them? To find out about this and more - find us online - www.bizshiz.co.uk
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This episode looks at psychology of number. It looks at the significance of £1.99 versus £53.00. The difference in branding. Why does it matter so much. Check out this episode or further content on our website- www.bizshiz.co.uk
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Quick Episode introducing ourselves. We publish weekly blog content on all matters digital, so I will be discussing this type of content and giving more background on it. The aim is to make the episodes - short, sweet and to the point. You can find more information on us via our website www.bizshiz.co.uk or any social media platform.
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