REAL MARKETERS: Recent Episodes
Stephanie Cox
This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.
Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.
Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need.
In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons.
We're talking about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more.
Resource mentioned:
Roche: http://www.roche.com/
What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance.
In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry.
We're chatting about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more.
Resource mentioned:
House of Wise: http://houseofwise.co/
Listeners can use code REALMARKETERS for 20% off their House of Wise order
If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer.
In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs.
We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more.
Resource mentioned:
The Juice: https://www.thejuicehq.com/
There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is.
In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.
We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more.
Resource mentioned:
Trava: https://www.travasecurity.com
A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now.
In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more.
We're talking about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more.
Resource mentioned:
Prime Data Centers - http://www.primedatacenters.com
It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.
In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College.
We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more.
Resource mentioned:
Resultant - https://resultant.com
There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product.
In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years.
We’re talking about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more.
Should the title of a CMO be Chief Marketing Officer or Chief Market Officer?
In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD.
We’re talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.
Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP. We’re talking about how organizations should think about digital transformation, ways to avoid analysis paralysis, how to determine if you need a marketing attribution model, and so much more.
Resources mentioned:
Ask BOSCO™: https://askbosco.io
Modo25: https://modo25.com
Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend.
In this episode, we chat with Mae Karwowski, CEO and Founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris.
We’re talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more.
Resource mentioned:
Obviously: https://www.obvious.ly/
SEO can put your content on the map...you just have to do work.
Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his current role, Brad has worked at organizations like hc1.com.
We’re talking about how to make B2B marketing more fun with content, the ins and outs of SEO, how to promote pieces of content, and so much more.
Links mentioned:
Terminus Resource Hub: https://library.terminus.com/
Break Sh*t: https://terminus.com/break-sht/
You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We’re talking about what makes a best-in-class, why hybrid events need to end, how you should be measuring the success of your event, and so much more.
Resources Mentioned:
Digital Sales & Marketing World 2021: https://www.digitalsalesandmarketingworld.com/
IMPACT+: https://www.impactplus.com/product
Stephanie's Resources on Virtual Events: https://www.impactplus.com/stephanie-goes-virtual
Analyst relations probably wasn't a part of your curriculum in school yet many marketers find they take on this critical role. The question begs: what goes into a well-thought-out analyst relations strategy? In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations including IBM and Siemens. We’re talking about why you need to have an analyst relations strategy, how to develop meaningful relations, who should be involved in briefings, and so much more.
Raise your hand if you've heard, "PR is bullsht." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We’re talking about why PR isn't bullsht, how to develop a thought leadership strategy, ways to create news without news, and so much more.
One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.
Consolidating 23 domains into one site may seem like a daunting task to some, but for this marketing executive, it's been his reality for the last 18 months. In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers, writers, designers, and developers building the website platform and martech integrations for a site that boasts an average of 6 million monthly sessions. We’re talking about how Kacy and his team consolidated 23 domains into one, his secrets for managing a huge project, what he wishes more leaders would do, and so much more.
Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies. In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We’re talking about how to grab the attention of journalists, best practices for writing pitches, secrets to level up your PR efforts, and so much more.
This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into what it is today.
Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We’re talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.
A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We’re talking about why more marketers should go after revenue leadership roles, predictions for future CROs, how to create a top-notch community, and so much more.
Raise your hand if you’re social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We’re talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.
If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We’re talking about how to embrace video, ways to incorporate video throughout the entire customer journey, the power of personalized video, and so much more.
Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.
As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We’re talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, link building, and so much more.
Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more. We’re talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a pandemic, how to manage up, and so much more.
Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.
Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.
In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more.
We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.
There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest blog program, the importance of consistency in content marketing efforts, the best times to publish your content, and so much more.
What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held roles in growth marketing, conversational marketing, and customer advocacy. We’re talking about why startups are similar to building a plane in the middle of a flight, why you must know everything about your product, the value of listening to sales calls, when it’s time to move on to your next adventure, and so much more.
Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionately believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.
Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council, University of Westminster, HBK Consulting, South Thames College, London College Wimbledon, and more. We’re talking about the definition of international marketing, why so many companies don’t really get what it means to market internationally, how you can gain experience in the subject, the importance of cultural differences, and so much more.
Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer program, getting the sales team onboard with social selling, importance of celebrating even the small wins, and so much more.
In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.
Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to other years, and why and having an inner circle you can trust is so important. We’ll see everyone in 2021! And don’t be alarmed if you see a few surprises in the new year. We have a ton of exciting things planned.
So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t always be your go-to when it comes to guests.
Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B and B2C brands. Prior to starting his own agency, he’s worked at Newell Brands, One Click Ventures, Angie’s List, Barefoot Proximity, and more. We’re talking about all things paid media including why you’re missing out if you’re not investing in Spotify and YouTube right now, his secret hacks for driving incredible performance with LinkedIn ads, why Google is both your friend and foe, and so much more.
Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is definitely better than perfection. In this episode, we chat with Leslie Bloom, VP of Marketing at Dozuki. She has 15 years of marketing and design experience. She’s previously worked at Experts Exchange, San Luis Obispo County Bicycle Coalition, political campaigns, and her own agency. We’re talking about what it’s like to be a recovering perfectionist and learning to get over needing to have constant control, handling feedback, leading marketing in an industry where you don’t have previous experience, and so much more.
Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless times again in our career because we’re human. In this episode, three listeners are being super honest and sharing their biggest career failures. We hear from Lauren McConnell, who is in content marketing at Stanley Security, Brett Westerman, who is a paid media guru and runs Oktober Media, and Anthony Coppedge, Agile Transformation Lead at IBM.
It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career with a Premier Princess Party Company and realized she could use that experience to create her own marketing agency. We’re talking about why her brands aren’t for everyone, why she doesn’t make her customers sign contracts, her secrets for driving value on social media and with content creation, how her podcast turned into an idea for a coffee company, and so much more.
What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field Marketing at Logz.io. He has more than 10 years of marketing experience and previously held roles at Clari, PlanGrid, Jive Software, HPE SimpliVity, Lightower Fiber Networks, BDS Marketing, and more. We’re talking about what field marketing is in a post-COVID world, how field marketing can accelerate deal pipeline, why sales is a team sport, how field marketing and demand generation work together, and so much more.
There are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And that’s exactly how this week’s guest got into marketing. In this episode, we chat with Kate Bradley Chernis, marketer turned co-founder and CEO at LatelyAI. She started her career in radio and eventually had a show on Sirius XM with 20 million daily listeners. She channeled this experience into marketing where she worked with large brands such as Walmart before starting her own company. We’re talking about the importance of finding common ground with others, the theater of the mind with audio, how she realized that she needed to be her own boss, how the spreadsheets she put together for a project with Walmart turned into a software company, and how she became an accidental CEO.
TikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that can no longer be ignored by marketers. That’s why we found a TikTok expert with more than 70,000 followers to come on the show and explain everything about TikTok including why you need to get on TikTok now no matter your age or company. In this episode, we chat with Lauren Pope, Content Marketing Manager at G2. She has more than five years of marketing experience and previously held roles at Chamberlain University, Truman Heartland Community Foundation, and Chicago Business Bureau.
Real Marketers is all about providing a voice for the marketers who ask forgiveness not permission, move fast, obsess about results, and have a ton of crazy ideas. Most of our episodes feature a guest on the show that fits this personality and we have a conversation with the guest to share his or her story. While we’ll continue to have guests on the show, we also want to start incorporating the voice of our listeners more in the show. That’s why we’re introducing the concept of “Listener Episodes” where we’ll occasionally pose a question and ask all of our listeners to submit voice or video recordings of their responses and we’ll combine those responses into a future episode on the show. The question for our first Listener Episode is “What is the biggest thing you've ever failed at in your career, and how has it impacted you?” Please record your answers and submit the recordings to us via DM on Twitter or LinkedIn or you can email them to podcast@lumavate.com. Also, we’re excited to announce the upcoming launch of the REAL Marketers Community. Our goal is to build an entire community of REAL marketers where you can openly communicate with other marketers just like you. While the REAL Marketers won’t officially launch until the end of October, we’re giving early access to all of our podcast listeners. If you want early access to the community before anyone else, send us a DM on Twitter or LinkedIn or email us at podcast@lumavate.com.
Welcome to the first meeting of the First Borns Club. Okay, perhaps we’re not creating an actual club, but maybe we should! One of the topics that came up in last week’s episode and this week’s episode was about the impact being a first born child has on your career. For some reason, first born children tend to be rule followers which is great when you’re a child and get constantly praised for making good choices. However, rule-following can also become a hindrance when you’re in the professional world and need to be able to advocate for yourself, take risks, and so much more. In this episode, we chat with Michael Hartmann who has more than 20 years of experience in various industries. Most recently, he was the Director of Marketing Technology and Demand Generation at Freeman, a leading events organization. He started his career in management consulting before transitioning to marketing. He’s also held a variety of roles in marketing operations, marketing tech, and demand generation.
Generations of women have been raised to be “good girls” where they’re taught to be polite, not speak too loud, don’t argue with others, and the list goes on and on. While these behaviors are taught to women at a young age, they tend to impact their entire life both personally and professionally. In fact, many women struggle to break free of this “good girl” behavior and never end up being able to advocate for themselves or get their ideas heard. For us to really achieve equality in this world, that’s got to stop. We need the current generation of women in the workforce now to shed their “good girl” behaviors and start speaking louder, advocating more for themselves, and ensuring their voice and opinions are heard. And, then we need to teach generations of girls how to do this so they don’t fall victim to the same behaviors. In this episode, we chat with Michelle Miller, Marketing Manager at Warren Rupp. She has more than 10 years of marketing communications experience at Seaman Corporation, Madison Services Group, and Alliance Community Hospital.
What’s your first go-to when you find yourself with free time in the evenings or on the weekend? Do you find yourself reaching for the remote to binge-watch the latest episode of your favorite show on Netflix? I know I’ve spent way too many hours watching Netflix than I would like to admit. And that’s what we’re competing with as marketers now...Netflix. It may sound crazy at first, but it’s true. All of the content we create must be more compelling than Netflix, TikTok, Instagram, etc. to entice our target audience to actually pay attention to it. As marketers, we have to find ways to make our content standout if we want it to be consumed in today’s world where consumers have unlimited access to various types of content. In this episode, we chat with JoAnn Martin, VP of Marketing at Searchspring. JoAnn has more than 10 years of marketing experience and previously held marketing roles at Hanzo, Provenir, Facile Studios, and more.
Focus on the customer. How many times have you heard that phrase uttered in your career? Probably a million. As marketers, we all know we’re supposed to put the customer at the center of what we do, but are we really keeping up with what they want? How often do we actually take a step back and start thinking about how to market to them differently because their needs and the world have changed? If you’re honest with yourself, it’s probably not as often as you would like to believe. You may not even remember the last time you spoke to a customer. That’s got to change starting right now. What consumers want has drastically changed and we need to think about marketing to them differently than we have in the past. In this episode, we chat with Mathew Sweezey, Director of Market Strategy at Salesforce, author, podcast host, multiple award-winning marketers, pioneer of the marketing automation space, and regarded as one of the top minds on the future of Marketing.
Every B2B marketer has been asked countless times to report back on how many marketing leads they’ve generated for the month or quarter. It’s a legacy metric that senior executives seem to rely on to measure marketing effectiveness even though it’s an extremely outdated metric that has no real value. Think about it...how many times have you actually purchased a product because you attended a webinar, downloaded an eBook, etc.? Chances are the answer is slim to none. Why? Because leads don’t really matter anymore and generating leads shouldn’t be the goal of marketing. In this episode, we chat with Alon Waks, current CMO consultant with more than 15 years of marketing leadership experience. Alon’s led marketing for brands such as Bizzabo, Kustomer, 8x8, LivePerson, and more, and he’s an expert in implementing effective ABM strategies in B2B organizations.
The best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cruz, Senior Digital Marketing Manager at Trinchero Family Estates, the fourth-largest winery in the world. From being part of the team that created the 19 Crimes native mobile app to spearheading the launch of an app for Joel Gott that utilizes the latest mobile technology, Carla is on the leading edge of marketing for wine and CPG brands. During her three years at the winery, Carla has brought the more than 70-year-old brand into the digital age with a steadfast focus on the modern customer experience. Carla channels expertise from her time at Treasury Wine Estates, Jelly Belly Candy Company, and Cycle Gear to inspire her team to reach today’s consumer throughout their constantly evolving customer journey.
Why are so many marketers so afraid of sharing what works and what doesn’t? In this episode, we chat with James Winter, VP of Marketing at Brandfolder, who has a decade of marketing experience. His current company has been making big news lately after getting acquired by SmartSheet. James has also held previous marketing roles at AspireIQ, Dialpad, Nexmo, and Seagate Technology.
We spent so much time obsessing about the first REAL marketer we would feature in the first episode. The first episode really helps set the stage for the entire show. It provides listeners with a glimpse of what to expect in future episodes and can influence whether or not they continue to listen to the show. It was a big decision. That’s why we decided to have the first episode share how Stephanie is a REAL marketer.
We had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatus for a few months at the beginning of the year and then coming back with the new podcast in the spring. Let’s just say 2020 hasn’t gone exactly as planned for the podcast or anyone’s marketing plans overall.
The good news is that we’re finally ready to introduce you to our new podcast brand that is countless months in the making...REAL MARKETERS. Each week, we’re going to interview marketers who move fast, ask for forgiveness rather than permission, get sh*t done, have tons of crazy ideas, and drive incredible results. Trust us...it’s going to be the best 30 minutes of your week.
Key Takeaways:
- You should constantly ask yourself how you can do things differently. Don't become complacent and wait until something stops working before trying out a new idea.
- Being a manager isn't always as much fun as you likely think it is and not everyone is cut out to be a manager.
- If you're not best friends with your sales leader then you're not doing your job. You should be 100% aligned and holding each other accountable. That's the only way for both of your to be truly successful.
Full Shownotes: https://www.lumavate.com/podcasts/marketing-sales-best-friends/
Key Takeaways:
- Being a marketing leader and a mom at the same time is hard. Find what works best for you and your family.
- There is no magical "viral" button in marketing.
- It's rare for a true marketing emergency to exist. Unless you are accidentally posting drunken tweets on your company's Twitter account then it can likely wait until tomorrow.
Full Shownotes: https://www.lumavate.com/podcasts/being-marketer-mom-more/
Key Takeaways:
- Tech startup life isn't as glamorous as TV, movies, and social media make it out to be because it's really HARD to take a company from inception to a behemoth in the industry.
- Niches makes riches. You've got to focus your marketing efforts and not try to be all things to all people early on in your company's history.
- There is no excuse for bad marketing anymore. There is more than enough data available to help you make informed decisions.
Full Shownotes: https://www.lumavate.com/podcasts/niches-make-riches/
Key Takeaways:
- Marketing isn't as glamorous as social media can often make it seem.
- Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn't using that specific channel or tactic.
- The value of your "yes" is determined by how many times you say "no."
Full Shownotes: https://www.lumavate.com/podcasts/silver-bullets-marketing-dont-exist
Key Takeaways:
- No two product marketers are the same. And they shouldn’t be! Because every product and business’ goals are different. There is so much that goes into product marketing, and–Yoni says it best–it’s so much more than writing one-pagers.
- Tracking from “closed won” to product enablement is key. You need a full-picture view of your customer journey in order to really see if your product marketing strategy is effective or not.
- Ultimately, if your product marketing goals don’t align with the sales goals, it’s all for nothing.
Website: https://www.lumavate.com/podcasts/product-marketing-go-to-market-strategy/
Key Takeaways:
- The stigma around mental health needs to continue to change so more people feel comfortable about sharing their own mental health challenges and seeking help.
- Technology can be a crutch for all of us to avoid dealing with a project, difficult situation, etc.
- You won’t get promoted for doing your job. You get promoted for exceeding expectations in your job. If you want to grow, then you have to do more than what’s asked.
Website: https://www.lumavate.com/podcasts/getting-real-mental-health/
Key Takeaways:
- Imposter syndrome is REAL. If you’re pushing yourself outside of your comfort zone in your career then you’re likely going to feel this way at some point. Don’t freak out. Work hard and you’ll succeed.
- Don’t ignore recruiters. It doesn’t hurt to take a call from a recruiter no matter how happy you are in your current role.
- Inbox Zero isn’t for everyone. It’s OK if you’ll never have Inbox Zero.
Website: https://www.lumavate.com/podcasts/cmo-by-30/
Key Takeaways:
- Everyone has an opinion about marketing no matter their expertise. Learn how to respectfully push back and use data to prove your point.
- There is so much marketers can learn from each other. We all need to start sharing with each other more. No one is an expert at everything.
- Embrace failure. You’re going to fail at marketing a lot in your career. Learn from it and adapt quickly.
Website: https://www.lumavate.com/podcasts/stop-being-order-taker/
Key Takeaways:
- Stop trying to copy someone else's career path. Be yourself. Find what you’re passionate about and work hard at it.
- The media environment has dramatically changed how consumers buy anything and we need to make sure our marketing tactics have evolved to account for this change. Every purchase is now a considered decision.
- ROI may not be the best metric for marketing to be evaluated on and given the short tenure of most marketers (2.6 years) we need to make sure we’re using the most accurate metrics to prove our value.
Full Shownotes:
https://www.lumavate.com/podcasts/purchase-considered-decision/
We’re back with Part 2 of our special two-part "Future of Mobile" series! Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we’re hearing from brands like GE, Choice Hotels, Facebook, Pinterest, DroneDeploy and more on where they think mobile is headed. Then, we’ll be back with our regular episodes of Mobile Matters and we have some incredible interviews lined up with more marketing and tech leaders.
Did you guys watch this week's Apple Event? All of the buzz around the iPhone 11's camera got me thinking...why do we as marketers think that we need to spend hundreds of dollars and dozens of hours on creating the perfect setup for our video strategy? It's honestly the thing that keeps us from doing it in the first place! Which is absolutely crazy, because every single one of us has a super powerful (and getting more powerful!) camera in our pockets right now! Here are my tips on how you can get started with upping your video strategy game today, no additional budget required.
We’re back with a special two-part episode of Mobile Matters and this week we’re talking all about the future of mobile and hearing directly from some of our previous guests on the show. Think of it as your crystal ball into where mobile is headed from some of the brightest marketing and tech leaders. This week we’re hearing from AT&T, Oracle, Crayola, Samsung, and Merkle and next week we'll hear from a few more. Then, we’ll be back with our regular episodes of Mobile Matters and we have some incredible interviews lined up with more marketing and tech leaders.
I've been thinking a lot lately about how organizations can get so overwhelmed when it comes to implementing new technologies within their business. What should we be focusing on? Is it too new? How do we get started? Are we too far behind? All of these questions are totally valid...but I'm tired of people askinginstead of doing! So this week, I'm sharing my three mobile table stakes that every organization should absolutely start with when it comes to their mobile strategy. Once you've got these in place, the rest of your strategy will fall into place!
Happy Labor Day! I hope most of you are out enjoying your three-day weekend. Since I'm also taking advantage of the extra day off with my family, this week's episode is another From the Cutting Room Floor special. When I spoke with Campbell Soup Company's Matt Pritchard for his episode which launched a few months ago, I didn't have time to fit this snippet in about where he sees the future of mobile heading. It's a perspective I think we could all do well to listen to, so I hope you enjoy!
OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of Strong Opinions, I'm doing a deep dive into how you can get started with your first SMS campaign, and think differently about SMS if you're already doing it.
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lilian Tomovich. In this episode of Mobile Matters, we’re talking with Lilian about who has influenced her career and the advice she has for the next generation of marketing leaders.
What if I told you that I just drew inspiration from some B2B website copy from an Ariana Grande song? Seriously! This week on Strong Opinions, I'm talking about how as marketers, we need to be aware that no matter what industry or business we're in, we can draw inspiration from the world around us, because we're selling to other humans! And who doesn't love a little Ari?
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Vice President, Fellow at eBay, Senthil Padmanabhan. In this episode of Mobile Matters, we’re talking with Senthil about his advice for developers.
Remember a few years ago when you thought QR Codes were dead and there was never a reason to use them? Well they're back from the dead and deserving of a second chance.
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with Chief Evangelist and Co-founder at Terminus, Sangram Vajre. In this episode of Mobile Matters, we’re talking with Sangram about finding balance between your life and career.
All of us have unengaged subscribers on our email lists that we're continually to send emails. It's time for that to stop and for all of us to start removing unengaged subscribers from our email lists, but not without giving a break-up email a try first.
Key Takeaways:
- Account-based marketing (ABM) is really how B2B marketing should be done. We need to stop trying to market to 10,000 people and focus on marketing to the top accounts that we really want to land for our business.
- It’s a privilege to earn a customer’s mobile number. Use it wisely.
- A lot of today’s marketing is boring. We need to all strive to bring true creativity and innovation to our marketing efforts so we can WOW our customers.
Full Shownotes: https://www.lumavate.com/b2b-marketing-insights/
Burger King's marketing team is absolutely on fire. What they've done with their Whopper Detour, Burn that Ad, and Impossible Whopper campaigns combined with their inventive Super Bowl commercial has been some of the best marketing I've seen in years. And it doesn't look like they have any plans to stop pushing the envelope anytime soon. No matter your industry, there is a ton you can learn from what they're doing.
Key Takeaways:
- The benefits of voice aren’t only for consumers. You can benefit a ton from having a voice strategy because you’ll be able to get real-time insights on what questions your consumers are asking and not asking about your brand.
- Enterprise organizations are using voice to provide training assistance for employees enabling them to ask Alexa questions about a recent training.
- The future of voice will likely take into account voice inflection and connected device information which could enable it to provide you an even more personalized experience.
Full Shownotes:
- https://www.lumavate.com/building-voice-strategy-part-two/
Native Mobile Apps are dead. You might be laughing me out of the room right now, but I’m serious! There have been some undeniable consumer behavior shifts away from native apps in the past few years, and if you’re a brand that has an app in the app store, you’ve probably noticed that in your abysmal adoption and engagement rates. So, consumers aren’t going to the app store anymore but brands still need a way to connect with them on mobile...kind of a moot point, right? Well, not quite! On this week’s episode of Strong Opinions, I’m talking about some important mobile trends that you need to take into consideration when thinking about your next mobile project, the role of new web technologies in this shift (hello, Progressive Web Apps), and how brands can continue to engage their consumers on mobile without becoming slaves to the app store.
Key Takeaways:
- Voice has the potential to really transform how brands engage with consumers. It has the discoverability of the app store and the manageability of the web. Plus, it doesn’t require you to constantly buy a new device or upgrade software for it to always work.
- Each of the major tech waves that we experience are truly just building upon previous ones. Nothing is as “new” as we may think.
- If you don’t have brand guidelines for voice, then you need to start working on them. Your voice strategy is another extension of your brand and its importance is going to continue to grow over time.
Full Shownotes:
- https://www.lumavate.com/building-voice-strategy-part-one/
How many times have you seen a fellow marketer post an image of their entire tech stack on LinkedIn or share it in a conference presentation? But, how helpful is that really? Does sharing a bunch of logos of martech that you use actually help other marketers? My opinion: Absolutely Not. That’s why I firmly believe if you’re going to share your tech stack then you need to share the details on why you’re using each piece of software, what resources you need to manage it, and how it’s actually helping your business. And that’s why I’m sharing all of that information with you on this episode of Strong Opinions.
We’re getting ready to launch our second show! Check out a quick sneak peak of what you can expect with Strong Opinions before the first episode launches in a few days.
Key Takeaways:
- Life is too short to not love what you do. Find a career that you’re passionate about and work won’t actually feel like work. Getting paid to do what you love is an incredible feeling.
- Make sure you’re asking what difference this will make to customers before you embark on a new digital project. If your customers won’t find value in what you’re doing then why are you doing it?
- Don’t stress if you don’t happen to know everything. No one does. Focus on the basics in your field and then find an area where you can become an expert.
Full Shownotes:
- https://www.lumavate.com/podcast/why-you-should-say-no/
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content from one of our previous episodes with the Chief Experience and Marketing Officer at MGM Resorts International, Lillian Tomovich. In this episode of Mobile Matters, we’re talking with Lilian about the importance of digital acceleration and how MGM Resorts has made digital acceleration a major component of their business.
Full Shownotes:
- https://www.lumavate.com/podcasts/digital-acceleration/
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing content that we couldn’t fit into the original episodes. In this episode of Mobile Matters, we’re talking to Ada Rose Cannon and Dan Applequist at Samsung about how we need to think about increasing diversity in tech as well as their advice for every developer.
Full Shownotes:
- https://www.lumavate.com/podcasts/diversity-tech/
Key Takeaways:
- While the app store definitely served a purpose when it was first launched 10 years ago, the app ecosystem now holds brands hostage. It’s time for all of us to take back our publishing power and truly own our app experiences and progressive web apps (PWAs) are one way to make that possible.
- We can change consumer behavior on the web. It doesn’t happen overnight, but it can be done and it will happen faster if it means the consumer is getting a MUCH better user experience.
- The web must be accessible to all users throughout the world. This means we have design and build our web experiences to work on everything from the latest iPhone to a smartphone that is 4-5 years old.
Full Shownotes:
- https://www.lumavate.com/web-accesible-everyone/
Key Takeaways:
- The web has advanced tremendously over the past few years and it’s imperative that all of us better understand what’s possible on the web today.
- We have to be in the mindset of creating delightful digital experiences that our users actually want to engage with and don’t dread using. This means we can’t be immediately prompting them for information the first time they come to our website.
- There is so much potential with progressive web apps (PWAs) and companies need to start incorporating this technology in their digital strategy now.
Full Shownotes:
- https://www.lumavate.com/podcasts/dont-underestimate-power-web/
Key Takeaways:
- Consider partnering with your HR colleagues on any brand initiative to make sure your brand is incorporated into your company culture. This will drive incredible results and ensure your brand permeates throughout the organization.
- Make sure you don’t forget about incorporating the human element in your customer experience. Digital is great, but some customers will want to talk to an actual person.
- Don’t judge others by how they manage their work and life. Everyone should do what makes the most sense for them.
Full Shownotes:
- https://www.lumavate.com/podcasts/get-fun-faster/
Key Takeaways:
- Don’t select technology without fully understanding what you’re trying to accomplish in the customer experience.
- Loyalty programs are key to differentiating your brand now and in the future. Brand with loyalty programs that are highly-personalized to customers will dominate.
- Brands that are able to move quickly and iterate will have a major advantage over the rest.
Full Shownotes:
- https://www.lumavate.com/podcasts/invest-loyalty-program/
This is a special episode of Mobile Matters because we’re going back to the cutting room floor for this episode and sharing some great content from one of our previous episodes with the Head of Research at the Oracle Marketing Cloud Consulting, Chad White. In this episode of Mobile Matters, we’re talking about having a mobile-first mentality on email and what the future of email marketing might look like.
Full Shownotes:
- https://www.lumavate.com/podcasts/future-email-mobile/
Key Takeaways:
- Your product doesn’t matter as much as your customer experience.
- The best way to ensure there is an emphasis on your customer experience is by aligning your organization around it. Get rid of the silos and have a customer experience team that is all working towards the same goal.
- Small wins can create momentum if you share the success loud enough. Allow your small wins to turn into a customer experience movement.
Full Shownotes:
- https://www.lumavate.com/podcasts/ask-what-next/
Key Takeaways:
- If you don’t have a PWA already for your brand then it’s time to build one.
- Don’t assume you can compare the engagement levels of your native mobile app to your PWA.
- We have a huge opportunity with offline caching for PWAs to put the user experience first and not bloat their phone with unnecessary caching. You need to think strategically about what you're caching when you build a PWA.
Full Shownotes:
- https://www.lumavate.com/podcasts/insider-look-building-pinterest-pwa/
Key Takeaways:
- It’s time for us to stop comparing our marketing to what our competitors are doing and looking at other industries for inspiration. There is so much we can learn from the marketing of companies that don't’ look exactly like ours.
- It may be true that consumers prefer shorter video content, but if you’re delivering high quality video content then they’ll watch it no matter the length.
- You’re going to need to deliver video content faster than ever in the coming years and now is the time to make sure your team is enabled to do so.
Full Shownotes:
- https://www.lumavate.com/podcasts/power-video/
This is a special episode of Mobile Matters because it marks our six month anniversary for the podcast and our 25th episode.
Given these milestones, we’re doing something a bit different. Instead of having a guest from one of the world’s top brands share their expertise, host Stephanie Cox has put together her favorite insights, advice, and best practices that 23 guests on Mobile Matters have shared so far.
Think of it as your mobile master class...from some of the top marketing and tech leaders in the world.
Full Shownotes:
- https://www.lumavate.com/podcasts/mobile-masterclass/
Key Takeaways:
- Marketing is harder today than it’s ever been because of the sheer quantity of channels we have access to as marketers. That’s why it’s crucial for a modern marketer to have curiosity, passion, and resilience.
- Don’t assume that you need a voice strategy because it’s a hot topic. You need to figure out whether it makes sense for your brand becoming making the decision to invest in voice.
- We need to be constantly learning. It doesn’t matter whether that’s through reading books, listening to podcasts, networking with people, etc. as long as you’re pushing yourself every day to learn more.
Full Shownotes: https://www.lumavate.com/podcasts/modern-marketer/
Key Takeaways:
- Perhaps it’s time for digital marketing to just be called what it really is...marketing.
- Don't miss out on opportunities for innovation because you’re only focused on what has worked in the past.
- All of us need to raise the bar in our marketing efforts and stop making others regulate our behavior.
Full Shownotes:
- https://www.lumavate.com/podcasts/marketers-raise-bar/
Key Takeaways:
- Don't underestimate the importance of having a strong partner network. They can provide invaluable guidance about how you should be thinking about your brand, what technology you need to consider, and so much more.
- Failure is okay when you’re testing out new concepts. You shouldn’t expect everything to always work.
- Shiny objections are often both a distraction and a potential benefit. The secret is figuring out which one before investing a lot of time.
Full Shownotes:
- https://www.lumavate.com/podcasts/fail-fast-pivot/
Key Takeaways:
- YIt’s no longer acceptable to constantly bombarded consumers with irrelevant messages that don’t provide value.
- The challenge of screen time is real and it impacts both adults and children. If you’re providing a digital experience then you must make sure users feel good about using it.
- Messaging to multiple different target audiences can definitely be challenging, but it’s possible if you take a strategic approach from the very beginning.
Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/
Key Takeaways:
- Email is NOT dead. It’s merely a clickbait headline. Email is very much alive and driving a 38 to 1 ROI.
- Mobile has truly transformed email marketing, but many marketers aren’t making their emails mobile-friendly.
- It’s time to stop thinking about campaign metrics to measure email marketing effectiveness and looking at individual subscriber lifetime value instead.
Full Shownotes:
- https://www.lumavate.com/podcasts/email-is-not-dead/
Key Takeaways:
- Don’t think you need to sacrifice design thinking for speed. It’s possible to do both effectively.
- Consider a design system your true north that can rapidly accelerate your design work.
- Make sure you’re setting goals before your digital property launches so you can accurately track performance.
Full Shownotes:
- https://www.lumavate.com/podcasts/stop-celebrating-launch
Key Takeaways:
- No click search is having a major impact on numerous businesses, but few marketers understand the significance of it.
- One email address is more valuable today than 1,000 Facebook fans and our strategy needs to reflect this change.
- Don’t assume that what your competitors are doing will automatically work for your business.
Full Shownotes: https://www.lumavate.com/podcasts/channels-actually-work/
Key Takeaways:
- Progressive Web Apps (PWAs) are an evolution of multiple technologies and one of the influencing factors was the concept of progressive enhancement.
- One major benefit of PWAs that is oftentimes overlooked is the skills needed to develop a PWA compared to native mobile apps. Since PWAs are delivered on the web, there is a significantly larger talent pool than what exists with native mobile app developers.
- If you haven’t already created a PWA, then it’s time to build one. The only exception is if you’re in high-end gaming then native mobile apps are still the best option for you.
Full Shownotes:
- https://www.lumavate.com/podcasts/from-progressive-enhancement-progressive-web-apps
Key Takeaways:
- Progressive Web Apps are one of the hottest topic in mobile and web right now and Microsoft has made them a strategic part of their overall strategy.
- Even if you’re adamant on having an app in the app store, then you have options with PWAs. Both the Microsoft Store and Google Play have created a process to add PWAs to their app stores.
- Make sure you take your business goals into consideration before you start building your first PWA. This is a critical step in ensuring your PWA delivers the results you want and has a stellar user experience.
Full Shownotes:
- https://www.lumavate.com/podcasts/bringing-web-app-space-together
Key Takeaways:
- We need to stop posting pictures of our tech stack on LinkedIn without providing any context around why we’re using each piece of software and how we’re using it in our strategy.
- Your marketing needs the ability to move fast and feel safe enough to fail. If not, then you need to seriously reconsider how your marketing team is managed.
- The customer journey mapping process might need an overhaul to align with how consumers actually behave in today’s digital world.
Full Shownotes:
- https://www.lumavate.com/podcasts/intersection-marketing-technology-management
Key Takeaways:
- Make sure you’re not just talking about being mobile-first, but actually implementing this type of mindset within your organization.
- Find ways to get different members of your organization involved in hearing feedback directly from customers. The voice of customer process shouldn’t be just contained to marketing, customer success, and product management.
- Don’t forget that your QA process needs to be reflective of the actual environment where your mobile experience will be used.
Full Shownotes:
- https://www.lumavate.com/podcasts/drone-takeover-is-here
Key Takeaways:
- Don’t overthink your mobile campaigns. The best ones are often taking a concept that’s worked for you in the best and putting a completely new spin on how you execute it.
- Everyone on your marketing team needs to be a mobile expert.
- Your mobile messaging must be authentic to your brand voice and include at least one aspect of personalization otherwise you’re audience isn’t going to be impressed and might even be frustrated by it.
Full Shownotes:
- https://www.lumavate.com/podcasts/keys-driving-results-mobile-campaigns
Key Takeaways:
- There is more and more functionality coming to Progressive Web App (PWAs) in the very near future and Alex shares a snapshot of what we should expect. Consider this your PWA spoiler alert.
- The number of benefits of PWAs seems to be constantly growing. From managing one code base to controlling your own publishing to increased adoption and engagement, it’s hard to find a reason why you wouldn’t want to build a PWA.
- Don’t get so enamored with the technology that you overlook the user experience. Make sure you take into consideration what you’re trying to achieve from a business perspective and how you can accomplish that while delighting the user.
Full Shownotes:
- https://www.lumavate.com/podcasts/progressive-web-apps-future-of-mobile-web-part-two
Key Takeaways:
- Progressive Web Apps (PWAs) are fundamentally changing mobile web.
- While Google may have first introduced the concept of PWAs to the world in 2015, the initial concept for PWAs goes back to 2012 and conversations between Alex Russell and multiple people on how to better incorporate what we love about native mobile apps with the web. And, he’s sharing all of the details of how PWAs got started and their name.
- PWAs have been adopted by all of the major tech players (Google, Microsoft, Apple, Mozilla, Samsung, etc.) and countless major brands (Starbucks, Pinterest, Spotify, etc.) are seeing phenomenal results with their PWAs.
Full Shownotes:
- https://www.lumavate.com/podcasts/progressive-web-apps-the-future-of-mobile-web
Key Takeaways:
- Small iterations can end up having a big result. We’re often inclined to want to tackle substantial changes to our digital properties to make big impact, but that often results in us not truly knowing what drove the new results we’re seeing.
- Don’t forget what industry your business is actually in and your ultimate business goal. Sometimes it’s easy to get enamored by new tech or innovative ideas that other companies are doing, but make sure they would actually work for your customers before implementing them.
- The struggle between deciding what goes on your website versus native mobile app is REAL.
Full Shownotes:
- https://www.lumavate.com/podcasts/dont-underestimate-the-power-of-iteration
Key Takeaways:
- Near-field Communication (NFC) is much more prevalent than you might think considering many of us are already using it for Apple Pay, access cards for work, and more. We just don’t realize the technology powering all of these experiences is NFC.
- Product counterfeiting has become a major problem for numerous brands with one brand seeing more than 50 percent of its global product returns being counterfeit products. NFC provides a unique way for brands to leverage technology to easily distinguish between authentic and counterfeit products.
- Context and personalization is crucial in NFC-enabled mobile experiences. Actually, consider it a requirement.
Full Shownotes:
- https://www.lumavate.com/podcasts/nfc-the-power-behind-a-tap-of-your-mobile-device
Key Takeaways:
- We’re living more and more in a multi-device world and this is making digital marketing more challenging. It means that we have to be on everywhere our customers are at all times and mobile is a major component of that effort.
- Attribution is an ongoing problem that most of us haven't solved yet. As we work to truly understand attribution in a multichannel and multi-device world, we need to think about customer lifetime value (LTV) and what channels have the biggest impact on it.
- The beloved marketing funnel we all learned about in college is broken and it’s time to admit it and move on. Now, we have to take the dynamic customer journey in account when thinking about delivering the right offer to the right person at the right place.
Full Shownotes:
- https://www.lumavate.com/podcasts/why-the-traditional-marketing-funnel-is-actually-broken
Key Takeaways:
- All of us crave innovation in our mobile efforts, but sometimes we overthink what it means to be innovative. We should be focused on how we enable our brand to do something that hasn’t been done before.
- Don’t try to boil the ocean with your native mobile app or website. Sometimes less is more.
- Creativity still matters! If you want to generate buzz with your campaign and drive results, then you need to spend time on the creative aspect of the campaign.
Full Shownotes:
- https://www.lumavate.com/podcasts/holiday-gift-of-brands-doing-mobile-right
Key Takeaways:
- Don’t underestimate the importance of the user experience in your Internet of Things (IoT) efforts. You can’t solely focus on connecting your products to the cloud and then overlook how users will engage with them. It has to be intuitive.
- Augmented Reality (AR) is more than just a “wow” factor that’s used for promotion. It is possible then so much more.
- You need to think about mobile as being more than just your smartphone and how consumers are going to access your content on a variety of devices such as smartphones, tablets, watches, and more.
Full Shownotes:
- https://www.lumavate.com/podcasts/trends-impacting-how-brands-engage-consumers-on-mobile
Key Takeaways:
- You need to have your mobile strategy outlined (and preferably documented!) before you start collecting a single mobile number. This means you can’t start getting mobile opt-ins now while you wait a few months or longer to figure out how you’re going to use them.
- Make sure you’re keeping a pulse on your opt-out rates. You’re likely already measuring opt-out rates in your analytics, but how often are you truly diving into your opt-out numbers to figure out what’s really driving them?
- It’s time to make friends with legal and compliance and start involving them earlier in your mobile marketing efforts.
Full Shownotes:
- https://www.lumavate.com/podcasts/why-you-need-to-have-a-mobile-strategy
Key Takeaways:
- 5G is going to completely transform what we’re able to do on a mobile device due to the benefits of ultra-low latency and speed. This also means that consumer expectations are going to increase once again.
- You’re going to need to uplevel how you integrate video into your overall customer journey. If video isn’t a strategic component of your marketing strategy, then it’s time to put together a plan of how to significantly accelerate your video efforts.
- 5G may be the catalyst that many companies have needed to take to their Internet of Things (IoT) initiatives to the next level.
Full Shownotes:
- https://www.lumavate.com/podcasts/the-impact-5g-will-have-on-your-company
Key Takeaways: * The utility of your mobile app is probably the most important component of your entire app. If it’s not providing users with real value on a regular basis then they're likely to abandon it. This is why committing to constant iteration is so crucial to repeat engagement. * We’re so focused on getting reviews for our products and services that sometimes we overlook the power of actual referrals and the benefits of having a referral program. * Rich communication service (RCS) is about to transform messaging for consumers. It’s what marketers hoped MMS might be plus so much more.
Full Shownotes: * https://www.lumavate.com/podcasts/why-your-mobile-app-needs-to-be-in-the-top-5
Key Takeaways: * We’ve spent the last decade primarily designing for a desktop and then thinking about how it would transition to a mobile device second, but it’s time for that to change. We need to start designing for mobile first and then thinking about how it scales up for desktop second. * Whether you call it multichannel or omnichannel marketing, you need to be doing it and you have to keep your customer at the center of it. This can be challenging for large organizations, but it’s possible to get everyone aligned and drive truly integrated campaigns across multiple channels throughout the entire customer journey. * It’s hard to purge subscribers and purposefully choose to decrease your subscriber list across any channel, but it’s something that we really need to make a cornerstone of your overall marketing strategy.
Full Shownotes: * https://www.lumavate.com/podcasts/how-to-make-multichannel-marketing-work-in-your-company
Key Takeaways: * Transitioning to a mobile-first mindset doesn’t happen overnight. It requires a lot of work and a complete transformation of the mindset within your company. * Marketers who aren't including SMS or another messaging app in their mobile marketing efforts are missing out big time. It’s the only channel where 98% of messages are read within two minutes and deliverability is almost 100%. * Mobile metrics are so much more than just app downloads. You need to focus on engagement metrics such as how often do users come back to your app, how long do they spend in your app, what is your email open rate on mobile, what about your mobile CTR, and more.
Full Shownotes: * https://www.lumavate.com/podcasts/its-time-for-a-mobile-first-mindset
For marketer’s, today mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong and worse, even more, don’t know they’re doing it wrong.
Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies the customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen.
Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.