Podcast – Lucy Hall – Social Media: Recent Episodes
Podcast – Lucy Hall – Social Media
If you are a Periscope Newbie and haven’t yet done your first scope, it may seem a little scary to start talking in front of a camera for all to see! It can be a bit frightening and overwhelming since it’s live, you may feel exposed and nervous. Periscope Live streaming is very different from other social media platforms in the way that it’s live and instant, if you can crack your nerves, you’ll find this platform very useful for building new connections and growing your audience base. But where do you start? This post aims to help you get set up and help you be more confident to start using periscope. Set Up Setting up your Periscope account is the best way to start! – Simply install the app on your phone. The set up process is very easy and self explanatory, like most social media. You will also need to decide if you’ll sign up through your Twitter account and use the same name as there or create an account from scratch. You will also have the opportunity to add your bio and a web address. Take a Looks around Check out some other scopes before you begin so […]
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Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do’s and don’ts to help you get off the ground and use your twitter account as effectively as possible. DO”S Be social! It can be irresistible to simply upload a load of promotional tweets through a scheduling tool and leave Twitter at that, but that won’t get you any real engagement and this strategy adds no value to an audience. Engagement comes from reaching out to people, joining in conversation, asking questions and being present. It’s really important that you remember this when you start using Twitter for business. It’s like walking in to a big room and saying hey i’m here look what I sell – and hoping for the best. Whereas you could walk into the room as start talking to people, asking out about them and building relationships. Try and treat your social networking strategy like you would treat your ‘real world’ strategy and you’ll almost instantly see results and feel less alone on Twitter. Collaboration! Don’t just […]
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Which social network is best for me and my business? This is a question that many people ask. And there are now heaps of channels and social media platforms a business can get set up on for free, some are more popular than others. Each social network has it’s advantages and of course some have disadvantages. It has to be said that you don’t necessarily have to be active on all of the networks otherwise you may find you will be spreading yourself too thin. However it is a good idea to create your profile or username on as many as possible so to secure it. However it is important that with the social networks you do choose, that you are consistent and you are updating them regularly with quality information and with the intention of being sociable and engaging with your audience. Let’s look at some of the more popular networks. Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. These include: […]
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Are you a Twitter newbie? Have you been told that Twitter is an epic marketing tool for small and big business alike? And now you want to get started? – This guide to Twitter is a great place to start. In this guide I will explain what Twitter is and how you can use Twitter for business. I am sure you know of twitter! Or have heard of twitter but are you using it yet? And are you considering using it for your business? Lets start by introducing you to Twitter: Twitter is one of the biggest and most popular social networks n the world. Classed as a micro-blogging site. Millions of people, individuals and businesses post tweets or broadcasts (small 140 character posts) every single day. These tweets, consist of text, images, links, video and now small surveys. What can users do on Twitter? Follow – Follow other users Unfollow – Unfollow users Block – Block users you don’t want to interact with Tweet text – Send up to 140 character tweet (text) Tweet images – As your image takes up space there is less space for 140 characters Tweet short video – this is a 2015 feature where […]
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When you think of podcasting for business do you picture this geeky guy sitting in their spare room with an iMac and Mic with ambitions of becoming the next big radio presenter? – This is what I thought when I heard about podcasting for business! But now podcasting for business isn’t just geeky tech guys in their spare room or garage, it can now be used as a mainstream marketing and communication tool for small businesses and individuals with the potential to help grow audiences and brand awareness which contribute to revenue growth. Its easy to see why! We have so much less attention from our audiences, there is media everywhere and it’s hard to cut through the noise with just articles alone. Technology has made it much easier for you and I to set up a podcast and websites like fiverr mean we can get intro’s and production done for $5 making podcasting a cost effective and viable option for small businesses looking to create content. There are also some great iPhone apps available where you can simply create a podcast from start to finish using nothing but your phone or device. So what is Podcasting? Simply put Podcasting is where you make radio quality […]
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Social Media automation is not really social! – However as busy business owners and marketers the need to free up time in today’s world of digital distraction is imperative. Another good reason to schedule promotional content or articles that you have written is to be able to better measure and analyse it’s success rate, by using scheduling tools you can work out how many impressions your brand received versus click though rate and also decide the best time to post content for maximum reach. With the time you could save you’ll be freed up for building a targeted, engaged community. To help you cut through the noise (and possibly save you a few hundred pound per month on a social media manager), I have put together a handy guide on what to schedule, What NOT to schedule!!, when to schedule and how to schedule your social media activity. Which parts of my social media should I automate? First lets look at what we should be scheduling by making a list: Your own blogged content and articles Promotions and Special Offers (broadcast messages) Interesting information from your website or page Aggregated blog / news content (but only if you’ve read it! […]
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In episode 2 of the #diydigital podcast I talk about how to create a social media strategy. Listen to #DIYDigital Podcast – Episode 2 – Social Media Strategy Subscribe here
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It’s Here! Episode 1 of the #DiYDigital Podcast. This episode will serve as an overview of what a small business essentially needs to get started on the web. You can also download the episode here And subscribe to this podcast on itunes here
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Welcome to the DIY Digital Marketing Podcast with Lucy Hall – this is a placeholder episode – episode 1 will be along shortly Placeholder for DIY Digital Marketing Podcast Click to download audio file
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