Steering the Conversation: Recent Episodes

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Fresh Pop Culture Conversations from a Marketing and Advertising Point-of-View

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In this episode Jim and Trent welcome Ann Welton, the president of the Wake Forest Chamber of Commerce, as they discuss the growth of business in the Wake Forest area and the challenges for small business in the changing climate.

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Jim and Trent are joined by Joel Cox, co-founder of Strategus, as they take a deep dive into the evolving world of media and advertising.

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Jim takes the wheel and interviews Steve Fleming, owner of Galaxy Fun Park, a family entertainment center in Wake Forest, NC.

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Jim and Trent are joined by the General Sales Manager of CBS 17 in Raleigh, NC, Chris Wilber.  The guys talk about the present and future of broadcast television.

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On this episode of Steering the Conversation, Jim and Trent talk to multi-award winning radio Program Director Mike Biddle, of Raleigh, NC radio station WQDR.

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On this episode of Steering the Conversation, we're proud to be joined by our incredible Graphic Designer, Meghan Wadleigh.  We talk about her journey into advertising - from a student at SCAD to an internship with Disney, Meghan has some great stories and valuable visual tips!

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Jim & Trent talk to the founder of Disturbance Marketing Inc. in Princeton, and long-time friend of Jim's, Robert Minton.

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Jim & Trent kick-off season 2 of Steering the Conversation.  Their guest is a friend to the RPM Media family, and retired NYPD Peter Bany, discussing the current state of advertising from an educated consumer's perspective.

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Jim, Reid, and Trent talk to Senior Director of Marketing with the Carolina Hurricanes, Dan LaTorraca.  We discuss how the Canes quickly & effectively turn events on the ice into marketing opportunities.

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Jim, Reid, & Trent offer a heaping helping of spicy tongue regarding the latest news in food advertising.