ChiroCandy: THE Chiropractic Marketing Podcast: Recent Episodes

Billy Sticker: Author, Chiropractic Marketer and Business Coach

Author and chiropractic marketing expert, Billy Sticker, brings you practical and motivational information designed to equip and inspire chiropractors to think like a marketer. The most successful chiropractors across the globe think like marketers, not just chiropractors. Billy shares his own knowledge and experience, as well as interviews from industry leaders in the chiropractic field and other marketing experts. You will be challenged and equipped to take your practice to the next level.

Billy Sticker interviews Bharon Hoag about the CDC.

The Chiropractic Defense Council has a singular focus: Protecting The Rights Of Practicing Chiropractors Around The World. There has never been a dedicated organization whose singular focus is to defend the rights of chiropractors to practice within the scope of their license – until now.

The Chiropractic Defense Council (CDC) functions as a 501(c6) non-profit that consists of a specialized team of legal experts and attorneys, supported by a team of industry experts in chiropractic research/literature, regulation and scope, as well as representative spokespeople and a contracted PR firm.

Billy interviews The Clinic Masters founders Dr. Matt Christenson and Dr. Robert Scranton. Learn A-Z training for every D.C. Knee Pain and Neuropathy training and consulting

From Winner's Edge Chiropractic Consulting, Dr. Tory Robson shares key strategies on how ANY chiropractor can have a thriving practice in ANY market.

In this episode, Billy pulls back the curtain and shows what's really been going on behind the scenes.

Learn how, and why, ChiroCandy is responsible for over 100,000 patients WALKING into a chiropractor's office every single month!

This episode is a MUST listen to for you and your team. The Kauffman's have been clients of ChiroCandy for 4 years. Their practice rep, Amber, is an absolute rock star when it comes to following up with leads and getting them in the door.

Covered in this episode:

CA's Mindset
Sign-ups, not leads
Follow up Strategy
Follow up scripts

ChiroCandy Marketing presents this interview with Dr. Fred DiDomenico. Billy Sticker and Dr. Fred discuss how to create the mindset of lifestyle wellness in your patients to increase your PVA.

Dr. Fred describes how his coaching clients thrived through the lockdown because their patients had a mindset of lifetime wellness.

The biggest issues doctors have with Facebook™ marketing come down to these two things: poor quality and no-shows. When people do sign up, many don’t respond, don’t have any money, or never show up when they do schedule appointments.

We are going to show you several different strategies to eliminate these issues!

On this live training, we'll be unpacking "7 Strategies To Get Higher-Quality Leads & Increase Show Rates" and what you need to do to MAXIMIZE your new patient flow from Facebook, Instagram, AND Google for your business.

Discover how to get leads to prepay for appointments - When you get them to put some skin in the game, the show rate will definitely increase.
Learn if you should use online scheduling - Having leads schedule online isn’t always the answer, but when done correctly can be a game-changer.
Dramatically increase your current ROI - If we can show you how to increase your show rate with the same budget you are currently using, your return on investment drastically

Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment.

Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand new office under the mentorship of Dr. Peter Fernandez’ Practice Starters program focusing on personal injury. Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice.

In that practice, Mark employed an MD to handle all of the patient treatment while Mark was in the field everyday meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off. Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.

Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.

Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.

Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.

Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy? Have you put together an updated plan based on all the changes in the Online Space?

On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your New Patient leadflow via the internet in your Chiropractic business going into the New Year.

COVID-19 has created some amazing financial opportunities to purchase existing practices through some SBA programs. In this episode, Billy visits with Kevin & Crystal Misenheimer from Progressive Practice Sales.

Progressive Practice Sales was created because the chiropractic + holistic clinic sales model was clearly outdated and underwhelming. They bring the health and wellness practice sales model (kicking and screaming the whole way) into the 21st Century, harnessing the power of current trends + technology to get your clinic in front of the right audience.

Learn how to maximize your PPP Loan forgiveness with these strategies. Jennifer Belville, from Chiro Pro Accounting, sits down with Billy to discuss the ends and outs of the new Payroll Protection Program loans.

Patient Visits Down? Watch this...🔥🚀
(Chiropractors & Functional Medicine Doctors)

Still open and seeing patients?

This is a very trying time for our nation.

Thousands of businesses are closing, schools aren’t able to open, revenue is down across the board, family’s stress is at an all-time high.

The best a chiropractor can do if patient visits are down is simple…

CUT EXPENSES & INCREASE 💰

Its business finance 101: whenever revenue is down, expenses need to be too.

Now is the time to break up with the marketing agency that’s charging $1000+/month.

Hi, my name is Billy Sticker and I’ve been serving the chiropractic profession since 2007.

I host a chiropractic marketing podcast and work with 170+ offices, helping them book new-patient appointments and become the “go-to authority” in their community.

Needless to say, I’m dedicated to helping the profession.

I have been brainstorming ideas to better serve chiropractic as they serve their communities.

This has lead us to develop some strategies that we feel so confident in, we are putting our money where our mouth is.

To better help you serve your communities, we want to eliminate any financial risk that comes with working with a marketing company.

We won’t charge you a dime until we book 10 patient appointments on your calendar. 🗓

(These aren’t the tire-kicker, low quality “leads” other agencies provide 😉)

These are REAL patients that NEED/WANT chiropractic!

The best part is you do not even have to worry about any ad spend.👊

Oh, and not to mention our monthly fee is only $595.

This is perfect for offices that are:
✅ Tired of paying $1000/month+ for lead generation services
✅ Seeing a decrease in patient visits during the mass hysteria
✅ Just want to see more patients!

You can learn more and book a free strategy session with my team here: https://www.chirocandymarketing.com/get-started

These are crazy times. Your communities are stressed and full of uncertainty. You need to be a HOPE Dealer. What does your community need that you can provide?

A few days ago I posted a short video along with some samples of video content that clients are posting during this situation. You can watch it here:

https://www.chirocandymarketing.com/spring2020

New Patients From Talks Dallas Bootcamp

April 25-26, 2020

Talk The Talk
Overcome and master one of the biggest fears - public speaking and learn how to position yourself as the expert.
Make The Ads
Aquire digital marketing skills and learn how to use our exact Facebook templates to fill a room of over 30+ new patient prospects.
Walk The Walk
Develop the necessary skills to run a workshop that requires you to spend less time planning and more time teaching.
Sell To Close
Join me to learn how to double the amount of patients booking on the day and the BIG mistake most docs are making...!

Register here: chirocandy.com/dallasbootcamp

Do Not Spend Another Dollar on Ads Until You Watch This Training! (Your Ads Account could depend on it)

After $4m in paid ads for local chiropractors, we put our best strategies into the Ultimate Social Media Marketing Masterclass!

What you'll learn:
✅ Psychology behind a winning campaign
✅ How to generate "Better-than-referral" quality new patients
✅ Establish your office as the preeminent authority in your market
✅ Increase show rate by up to 300% with this ninja tip
✅ and much, much more!

Regardless if you are "Straight" or a "Mixer" we will show you how to dominate in your market.

We have personally seen these strategy work for:
🎯 Back
🎯 Neck/Headaches
🎯 Decompression
🎯 Knee
🎯 Laser
🎯 Weight Loss
🎯 Lunch & Dinner Talks
🎯 Reviews & Referrals
🎯 Re-Activations
🎯 Thyroid
🎯 Type II Diabetes
🎯 Stem cell & PRP
🎯 Pediatric
🎯 Prenatal
🎯 Lipo/Contour light
🎯 Orthotics
🎯 And many others...

This is an updated training to take advantage of the recent changes on the top marketing platforms. Some of these tips I have never shared before.

https://www.chirocandymarketing.com/masterclass-registration

In today's episode, Billy and Dr. Jerry Kennedy dive into the topic of branding. You'll learn how to make sure your messaging is conveying the true identity of your practice.

People are always asking what type of equipment they need to make better videos. In this episode, we look at three key items that can drastically help you created better videos. Enjoy!

Tripod with a phone mount
20' lapel microphone
Photography lights (umbrella or ring light)

Learn how to leverage and scale your chiropractic practice to higher levels of achievement by becoming The Remarkable CEO.

"The scoreboard is single-handedly the most important asset that my team and I created. This was the pivotal tool that helped transition me from feeling like a slave in my practice to acting as a CEO. I want to equip YOU to become the CEO of your practice. Your CEO journey begins now!" - Dr Pete

BJ Palmer used the technology of his time, which was radio, to get the message of chiropractic out to the public. You have an incredible gift of social media that you need to be using to get the message of chiropractic out to your community in the world. Too many chiropractors and other health care providers are using social media as a time-waster instead of using it to get their valuable message out. Or, they're using it part of “Shiny Object Syndrome”, buying kits and systems from firms as a way to magically bring in new patients.

Billy Sticker of Chiro Candy has a different strategy, which is helping you build a tribe of ideal practice members using social media. Seriously, don't fall prey to “Shiny Object Syndrome”! Instead, use social media to get your message of health and healing out to the communities so people know what you do, how you do it and why you do it. They’ll like you, and then will follow up with you. This is a much better strategy than trying to get a magical grand slam of new patients in the door, and then being disappointed.

After you listen to this podcast, arrange a consultation with Chiro Candy at www.chirocandymarketing.com, and learn more about them.

If you haven't already registered yourself and your team for Mile High 2020 Vision in Denver, August 20th to 23rd, make sure you dial yourself and your team in to rise up into a Mile High altitude at www.milehighchiroregistration.com! Deepen your philosophy, expand your vision, and improve your business strategies so you can increase your practice and have more people on more tables more often.

No matter what happens, these are the ONLY two things that you can control, and these two things make all of the difference in the world.

Attitude
Work Effort

Proverbs 14:23 "All hard work brings a profit, but mere talk leads to poverty."

Work with people who are a good fit.
Give people a chance to "save face."

Tips:

Keep them short
Keep list of content ideas
Change scenery
Talk about them, not you
Market to what they want, not what they need
Audience of one: Referral mindset
Lighting & sound
Testimonials
Add videos to video views retargeting audience.
Turn it up a notch. Be excited!

chirocandymarketing.com/tribe

THE Chiropractic Marketing Podcast chirocandymarketing.com/tribe

Today we visit with the creator of SKED, a revolutionary software that is transforming how offices and patients schedule appoints and more.

This is a training Billy did recently sharing the top campaigns for the highest ROI that you should be running fo your office. To watch the video training go to chirocandymarketing.com/topfive.

From www.IntegrityDoctors.com:

We are here to give you the perfect business system to successfully manage the business side of your chiropractic practice. Our custom chiropractic consulting system will grow your business and improve your entire chiropractic team. But that’s not all! We connect you with expert chiropractic business coaches who have already successfully applied the Integrity system in their own practices! Your Integrity Doctors chiropractic coach has mastered the Integrity system and will hold you accountable to make sure you not only learn the system, but that you actually apply our business management fundamentals to your own practice! Together, we will show you how to implement the most successful chiropractic business system on the planet!

Apply now by calling 800-843-9162

Be sure to check out Ryan's Podcast: The Expect Awesome Podcast

After working with over 400 chiropractic offices worldwide, we have developed a system that has a 95% success rate with generating high-quality new clients.

chirocandymarketing.com/tribe

Dissatisfaction + Vision + Process > Cost

Dr. Alok Trivedi is an expert in the field of performance. He has been featured on CBS, NBC, Fox News, CTV News Canada, FHM, Global News and many more. After building one of the largest healthcare clinics in the world seeing over 1200 patient visits a week he went on to develop Aligned Performance Institute. API clients include Mobiroo, Draftmoore North America, UPS and Primerica. He has shared the stages with legends in the personal development industry ranging from Bob Proctor(From the movie The Secret), Brian Tracy, Don Yaeger, Steve Siebold and Grant Cardone.

alignedperformanceinstitute.com

Today I'm joined with Chad Woolner. He shares new strategies for reaching your community with ChiroFunnels.

FREE Training Webinar
http://chirocandy.com/funnels

Do you LOVE the idea of having a business... But you struggle with the “selling” part? We all sell every day. In our marketing... In our Day 1 and Day 2s... In the Report of Findings... Health Talks... Keeping patients... And more... It can be discouraging, and this where so many entrepreneurs get STUCK and stop… So when I heard about the guy who sold $3 Million in 90 minutes by doing ONE presentation and became the world’s highest-paid speaker, I just knew I had to find out more… Talk about a SKILL, right? When I realized he was selling his SECRETS on how to become an incredible speaker and seller, using the same process and script that he uses to sell MILLIONS with one speech - I knew I wanted to get in on it! And I wanted to make sure to share it with you, too... This is the link I used where he was selling his ‘speaking & selling’ secrets… chirocandy.com/10xsecrets

3 Reasons Facebook Ads Aren't Working

Welcome back to another episode of Chiro Candy. I've got to tell you guys, this has en a little bit bittersweet. I've really missed doing these episodes, and at the same time, I have not, if that makes sense. For several years we did these every Tuesday, 5:00 AM Central Time a new episode came out. And I was unbelievably consistent with getting these done. And as our business started growing, and we got more and more clients, and the stress of just life, and work, and stuff began to add up. My wife would ask, what are some things that are stressing you out? And one was checking email. And she's like, well, look, why don't you have Renee do that? Which is one of our team members that helps out on the Facebook side of things. So she really became my assistant. Not only does she work in the Facebook side of the business, but she started checking my emails, and organizing that, and letting me know, hey, which ones I need to respond to, and so on and so forth. And that really helped. But we went, in January of this past year, of 2018, which is the same month we did the ChiroCandy Cruise, we were at about 60 offices we were working with doing Facebook.

That's not including all the offices, and doctors that we help write books and stuff for. But just the Facebook side of things, now we're well over 100 offices we're working with. And that happened in just a matter of months, we just doubled in size. And we hired a lot of new staff, and got our staff trained, and everybody's here local. We don't have anybody in India doing this. As a matter of fact, it's a lot of people we go to church with that work in the business with us now. So anyway, we worked on our systems, and our processes, and getting everything right. But I kind of gave myself permission to take a step back from doing the podcast. And I've got to tell you, for me, and this is a little bit selfish, but it was a nice break. It felt good. And we also had some issues. I don't know if some of you guys who listen to the show for a while may notice that we had some issues with the mic. I'd have people email me saying, oh my goodness, your last episode from 13 minutes to 16 minutes, your audio went almost completely silent. I mean, just issues like this.

And so, I'd replace the mic, and then the other mic was having issues, and it was just a stress point in my life that I was like, you know what? I'm giving myself permission to just not do this for a while. And then I've been traveling, speaking at different events, and it really has been great. People coming up to me saying, hey, what's going on? I miss the show. And even some big name influencers in the profession saying, Billy, dude, what's going on? Where's ChiroCandy? And so, we had last week's episode with Tabor, which the first episode we've done in quite some time. And so, now we're back. We are going to start doing these more regularly. And I even have a new podcast that I'm going to be starting, that I'm really excited about also. It's going to be a totally different genre, if you will. It's going to be called, The Blessed Entrepreneur. And it's going to be about, God wants us blessed to be a blessing. And the purpose of wealth is to help spread the gospel, and some really cool stuff we're going to be going over. But it's going to be more of an entrepreneur, internet marketing type podcast with a tilt on scripture. And not at all trying to use God to sell anything. That's not it.

It's more this mind set that some people have that you're supposed to be poor. That money is evil, and that's not the case at all. You can bless a lot more people when you have money, you can make a greater impact in the world when you have money. But you do that by serving as many people as you can. So anyway, that's going to be another podcast we're going to be doing here, launching really, really soon. So I'm excited about that. We're actually working on the website and stuff right now. But in this episode of ChiroCandy, let's go ahead and get into some meat. Some of the meat and potatoes. One of the things that I've noticed is, some of our most popular episodes are the ones where we talk about directly some tools when it comes to Facebook marketing, and what's working, and what's not working. And today we're going to cover three things, or three reasons that your Facebook ads are not working. Or whenever we talk to offices, and they're like, look, we tried this before, and Facebook just doesn't work. Well, we see the same things over, and over, and over again. And basically it comes down to these three things. The first one, whenever somebody says their Facebook is just not working. And whenever we say Facebook, we include Instagram in that as well.

When they say their marketing efforts just aren't working, it's because number one, there's no consistency. And I like to relate this to go into the gym. Or even in your diet and nutrition. All right? So let's say that you go to the gym, and you say, you know what? I'm going to start a new plan. I'm going to get in shape, and so on and so forth. And so, you go to the gym and you work out for a week. And you're as sore as can be, but you really don't see much of a change the next week. So you're like, you know what? Yeah, I went to the gym and it just didn't work. Because you just weren't consistent. Or you just go every once in a while. And so that's one of the biggest things, is you have to be consistent. Or your diet, right? You decide that you're going to eat Paleo, or Keto, or whatever, and somebody does that for a week. And okay, well I really didn't see that much of a change. So it just, yeah, that just doesn't work for me. Well, you just weren't consistent. And you've got to be consistent. It's almost like, I believe it was Jim Rone who used this example, and a flame, you can take your finger and run it through the flame. And it just doesn't hurt you. Right?

But if you do it long enough, eventually you're going gonna get burned. And that might be the negative way to look at this. But when you go to the gym and you're consistent with it, eventually it's going to work. You just have to be consistent. Whenever I graduated high school, I think I weighed 155, somewhere around through there. When Rusty and I got married, 22 years ago, I was about 165. In the majority of my adult life, I have worked out, and worked out, and worked out. Now, not a lot of crossfit type head training, more just lifting weights, trying to put on size. Trying to put on some muscle. And now, just muscle wise, I mean, I've got more muscle on me right now than I ever have. And a lot of that is because I have been consistent. For years I've been consistent with it. And so, it's the same thing with marketing. Your marketing, you have to be consistent with it. But it's not just going to the gym, right? You can go to the gym and then look around and say, okay, what am I going to do today? If you don't have a plan, which is the second reason we see people where they miss it when it comes to their ads. It's just not having a plan. Right?

They get on there, and they get on Facebook and they boost a couple of posts. Or they shoot a video, and they boost that video, and then they don't do anything else with it. There's just really no plan. And so that's the second thing, second reason we see people. So the first one is, just not consistent. Second one is, just not having a plan. It's just like one of the things that I do is, when I go, when it comes to weight training. And a lot of people do this same thing. Mondays I'll do chest, back. On Tuesdays, Wednesdays I do legs. Thursdays I do shoulders. Fridays I do arms. And then Saturdays I'll do traps, and maybe a few other things that I just kind of want to touch on, do some more cardio. And I'll also do some cardio throughout the week too. But have a plan. And even if I skip for a few days and then I go in, all I do is ask myself, okay, what's today? Today's Thursday. Thursdays I do shoulders. Even if I missed back that week, whatever day it is, is what day I'm going to do. Because that's the plan I've chosen to stick with. So it's the same thing with marketing. You just need some type of a plan that you can be consistent with, and then stick with it.

Have a plan, find out what other people are doing that's working, and do that. One of the benefits that we have with working with so many offices across the, not just the country, really across the world. I mean, clients in Australia, Ireland, Peru, South and Central America. We've got clients all over. But the great thing is, is sometimes we will find something new that's working. Whether we get an idea from a doctor, or just our staff is talking with a client and comes up with a new campaign. We try it, and it works. Then we try it with a few other offices, and it's working for everybody. Well, then we get to take it and move it across everybody's campaigns, and everybody gets the benefit of that. So we find a plan that works, and then we implement it across everybody's campaign. So you want to be consistent, and then you want to have a plan, and follow that plan. All right? So that's step number two. And then the third reason that we see people not having good results with Facebook, is they're simply not compliant. How frustrating is that? Whenever you have a patient and they're like, yeah, this just chiropractic stuff isn't working. Okay. Does chiropractic work every time, right? Whether or not they feel it, we know it's working. But what they do outside of your office, you have little control over. Some patients are just not compliant.

Then we've had that with clients before. Somebody will sign up, and we'll use some stock images, so we can get a campaign going really quick. And then we ask them for images, some simple images of them with patients, and we give them samples, and so on and so forth. Just use an iPhone, right? If you have to, you can use an Android. But just use a cell phone, take a picture like the ones we send, and get them over to us, and we'll update your account in those pictures we know work better. And then they never do it, right? They just never send that to us. Or we ask for some specific videos. And one of the cool things that we do for our clients, we have some really cool online training that is some unbelievable tips and tricks on recording really cool videos for your office. And if they go through the training, they don't implement any of it, and they never get us a video. And then they say, well, this just isn't working. Well, no, you're not working. You haven't been compliant. We know what works really well.

We want you to have the most success possible. We just need you to do X, Y, and Z. Right? And so, when people aren't compliant when you're trying to tell them what they need to be doing, and they just don't do it, and then they say it doesn't work, that can be really frustrating. Just like it can with you, with a patient. So the three reasons we see people not having results with Facebook that they should have is because they're not consistent, they don't have a plan that they're following, and then they're not compliant. So, if you can learn to be consistent with your marketing. All right? One of the things we do, is we like to have offices do videos. Even if it's just a video, a short video, two to three minutes, do one every two weeks. We have some offices that do one a week. Actually, we have some offices that do several a week. And then one of our staff will get on there on Fridays and look over the videos they did that week. Which one is getting the most engagement? And then the next week we'll put some ad dollars behind that, and then we'll rotate it.

But one of our offices in Kentucky, as a matter of fact, he was just doing a video every two weeks. And in two and a half months we built an audience of 9,000 people that had watched 50% or more of these videos. And he had only, at the time, only done four or five videos. If you figured every couple of weeks doing a video. But we were able to take that audience of people who know are watching his stuff, and then run specific ads to them, and all of a sudden his Facebook leads went from screening quality leads, to referral quality leads. Because he followed the steps and stuff that we teach. And so that works really, really well. But it's just being consistent. He was doing these every couple of weeks. So, that's one thing. Be Consistent, have a plan, know what you're doing, know what you're going to be doing in the videos on, know what it is you're wanting to offer, and be consistent with it, and then be compliant. If you hear about certain things other people are doing that's working, or if you have somebody like us saying, look, we need you to do X, Y, Z, do that. Follow up and do those things. That's going to get you the best possible results. All right?

So, I hope you found some value in that. If you have any questions, or you would like to see about having us do your Facebook marketing for you, you can go to chirocandymarketing.com. That's chirocandymarketing.com. There's a button on there, you can just click apply and then it'll walk you through the steps, ask you a handful of questions about your office, and then allow you to set up a call with me, or one of our other team members, and we'll just see if there's something that we might be able to do to work things out with you. Because one of the best things about our companies, one is our staff. We have some tremendous support. But we also, we're probably the lowest fees you'll find in the industry, for doing what it is we do. And if you refer three people to us, we will do all of your marketing for free. So you don't even have to pay us anything. It's a really great program.

But if you have any questions, even if you just want us to talk, and see, point you in the right direction, and your wanting to do all this on your own, still schedule a call with us, and we will be more than happy to just go through a consulting call with you, and give you some tips and tricks that you might be able to implement to get the best results when it comes to Facebook. So, appreciate you guys. And we will see you on another episode of ChiroCandy.

If you look at just the statistics, there's a Gallup poll that shows 94% of Americans brush their teeth on a daily basis, every single day. Now, that large number and that huge awareness of dental hygiene extrapolates to 50% of the population visiting a dentist regularly. 94% of people brush their teeth regularly, 50% of people visit a dentist regularly.

Now let's take the statistics of chiropractic. If you looked and you said, “How many people practice a spinal hygiene exercise on a daily basis?” The numbers would be less than 1%, I'm guessing. Nobody practices a spinal hygiene exercise on a daily basis. Then if you extrapolate that to how many people go to a chiropractor regularly, I've heard numbers like 2.7%. I think that was actually a Gallup poll. Even if you thought it was 5% or 10% of people who see a chiropractor regularly, the numbers are very, very low. Less than 1% of people doing a spinal hygiene exercise, less than 3% of people going to a chiropractor

Hey guys, Billy Sticker here and we are in beautiful New Braunfels in the Texas Hill Country, and we have a great location. You can see the Guadalupe River and stuff behind us, but I don't know if you can hear the chainsaws in the background, also.

One of the things I wanted to talk about today is recording videos. You always want to take advantage of situations like this. If you're out and about, record some videos that you can make some content with that are in different environments. Because, your number one objective when you're doing videos on Facebook is to capture their attention. Now, there's some changes going on with videos. For example, right now, in my newsfeed, videos are not playing automatically. Some people, they're still playing automatically. So, they're going through some changes. Regardless, you want to make sure the thumbnail is something different that's going to capture their attention if it's not.

But, you want to change things up, even if you're just in your office. You don't want to have one spot in your office where you're always recording videos, because people get used to seeing something, and on a subconscious level, they think they've already seen it. So, you want to switch stuff up. It's not just about wearing a different shirt, it's about using props. Use the spine. Have a whiteboard where you're demonstrating something or maybe stand in front of a light box or going over some x-rays or something. Or, you can have a patient that you're using as an example. Dr. Alex Vidan did a really cool video here a couple years ago. He was standing in front of a light box that had an x-ray of an ankle on it, and he was talking about getting into spring and summertime, people starting to wear flip-flops. So, he had a flip-flop, and was talking about ... Or just sandals in general. It was a great piece of content. It captured people's attention, which is what you want to do.

Always use props, different locations. You can be at restaurants and talk about how you can eat healthy when you're still eating out. There's all kinds of ideas. So, you want to use props, but whenever it comes to different content strategies, you want to think about what is it that I want my ideal patient to know? That right there can give you tons and tons of content just right there. Or, what are questions that you have patients asking all the time. Write done a list of those questions. Answer those questions. You can even do a series on the top five questions a new patient asks. Then, you can do a series on the top five questions I wish a new patient would ask.

There's tons of ideas for content. Some of our doctors that do a lot of nutrition and stuff, I recommend looking at Dr. Josh Axe, at their Facebook videos. Now, I am not saying steal his content. I'm not saying that at all, but they have built a hundred million dollar business on-line producing great content. You can do to Dr. Josh Axe, or I think it's just Dr. Axe, to his Facebook page, and click on the videos. Go back six months, nine months, go back a year, and just look at the titles of his videos. You can take those titles, and come up with your own spin on those titles. You can get ideas just from the titles, and then come up with your own topics.

Another really cool strategy for coming up with video content is, you know those Dummy books? The yellow and black, book for Dummies? If you can find a book on that on whatever subject it is you want to talk about, whether it's just health in general or wellness or exercise or nutrition. If you ever look in the beginning of those books, their table of contents are typically 20 to 30 pages long. It's incredible how detailed their table of contents are. You can take a section of their table of contents, just for structure ideas, write those down, and then you give some videos on that topic. I'm not saying read the books and steal their content, but just look at how the content, the framework they use.

Anyway, I hope you guys found this video enlightening. We actually have a whole series of training videos that we do for our clients that goes into more detail on this and really cool tips and strategies on topic ideas. If you're a client of ours, it's located inside of the training, so make sure you go check that out. That's it. We will be recording more videos and more tips and stuff like this for you soon. Thanks!

Dr. Flannery is a chiropractor, an educator, a professional marketer and the creator of The Art of Story Project. Mary coaches future chiropractic students, current chiropractic students and chiropractors in the field.

The Art of Story Project offers online classes to professionals who are seeking to improve their ability to communicate by integrating the timeless craft of storytelling. Storytelling touches people’s hearts and minds and allows shift to occur. Mary has a book coming out this summer (The Art of Story: How to Increase Your Influence with Modern Storytelling).

Mary is a chiropractor with a background in writing, marketing and communication. After practicing in Wisconsin and Iowa, Mary made an unusual choice to serve the profession (and her passions) by working in chiropractic college enrollment and marketing. She has worked at three different chiropractic colleges in the past 21 years. Mary is currently the Dean of Enrollment at Life Chiropractic College West where she has lead the recruitment and enrollment team to substantial growth.

http://theartofstoryproject.com

Dr. Carolyn Griffin is in full-time practice and has recently opening a second
satellite office.

Caring for her patients, Dr. Griffin has a strong presence in her community,
sharing knowledge and health guidance with more than just her practice. She
founded ReVivify as a way of connecting and empowering women Chiropractors.
The group is a platform for conversation to help improve not only their practice,
but themselves.

She has also teamed up with Dr. Dan Grunert and started Keystone Chiropractic
Training to help doctors learn a Day 1 / Day 2 system that will grow their practice
in today’s changing market.

And as a former bikini competitor, Dr. Griffin’s love for fitness and nutrition led
her down a path of fermented foods. She started My Cultured Life and has a
passion to help and teach others with gut health issues about the benefits of
cultured foods.

https://www.facebook.com/keystonechiropractictraining/

Here are my takeaways from Dr. Josh Axe's 10X Doctor Summit.

And more FB Marketing Tips

Since 1996, Dr. Maj has run a family-oriented subluxation-based wellness practice in Chicago where she specializes in pediatric, pregnancy, family, and wellness care. Dr. Maj is certified in Pediatrics and the Webster Technique from the International Chiropractic Pediatric Association.

She has a Bachelor of Science in Clinical Nutrition and a Doctorate in Chiropractic. Dr. Maj is a member of the Royal Knights of the Chiropractic Roundtable, on the board of the League of Chiropractic Women, International Chiropractic Pediatric Association and the World Congress of Chiropractic Women.

The second edition of her book, You Can Be Well, was released last year. In this book she discusses the 5 vital steps to wellness.

Inspired by chiropractic missions she participated in both the Dominican Republic and Haiti, Dr. Stephanie Maj has created her own mission work right in her home town of Chicago. She has volunteered her time at the Night Ministry, a homeless organization, where she adjusts homeless youth on the streets as well as in their local shelter.

Dr. Maj speaks internationally on a variety of topics ranging from success in practice, aging well, to pediatrics and pregnancy. She brings an energy, enthusiasm and sense of humor to the stage in a way that helps inspire others to reach for their dreams.

In January, 2016, Dr. Steph has launched her own podcast, Women Seeking Wellness, focusing on the Real Story on how to Be Well at any age. In the short time it has been out, her podcast climbed to #1 spot on the iTunes New and Noteworthy in the health category. Please look for it on iTunes and Stitcher or go to drmaj.com to listen.

Co-Founder of ChiroCEO, Peter Camiolo is a Doctor of Chiropractic who has spent the past decade mastering the art of leadership and communication in the clinical health space.

He is founder and CEO of what has consistently been one of the most successful chiropractic and natural health centers worldwide year after year. Dr. Pete is also a sought-after teacher and speaker, and he seeks to share a message of faith and freedom to all those feeling trapped or unfulfilled in their lives and career.

Dr. Pete cofounded ChiroCEO with his close friend, Dr. Josh Axe. (chiro-ceo.com)

WHAT IS THE 10X DOCTOR SUMMIT?

Have you been to a conference where you sat in a room and listened to a bunch of exciting strategies and ideas that pumped you up.....but when Monday rolled around, nothing had actually changed?

In this revolutionary new format, you won't just be listening to our expert speakers, you'll also dive deeper in intimate mastermind groups to implement the advanced training you'll receive from these top doctors and CEOs. Speakers will only speak 50% of the time. For the other 50%, we will be actively working with you on your business while you’re grouped with doctors and staff that run similar clinics as you.

(the10xdoctor.com)

Are you where you want to be? Do you want to move to the next level? How can you help more people through chiropractic care?

[app_audio src=""]

Learn from over 30 of the top health and wellness professionals share their breakthrough strategies that brought them from working long hours running an average practice to a leveraged, high profitable business through elevating their authority in their market, adding tremendous value to their patients and clients, implementing systems and leading instead of managing.

Learn from industry leaders, such as:

Dr. John Demartini
Dr. Charlie Ward
Dr. Noel Lloyd
Dr. Tory Robson
Dr. Larry Markson
Dr. Steve Hoffman
Dr. Mike Gandolfi
Dr. Paul Inselman
And Many Others!

The 2017 Chiropractic Success Summit is a 7 day event that starts on Monday, September 18th through Sunday, September 24th. It is a virtual summit that you can watch it from the comfort of your own home.

Best of all, it is free! Sign up at www.chirosummit.com!

“Success is a skill, learn to master it.” Dr. Mike Headlee, host of the 2017 Chiropractic Success Summit

This is going to explode business! Can you implement something similar? Listen now!

Have A Plan
Adapt
Have a Team
1. The Right People In The Right Places
Communicate
1. Vision
2. Purpose
3. Needs
4. Goals
5. Etc.
6. Persist

Dr. Kevin Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site
Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco
Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In mid-2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions
for the desk worker. He has been able to interview some of the leaders in the world on all topics
related to corporate health and wellness.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies
in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in
Boca Raton, FL. This role includes treating the college football players during the NFL Combine
Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL,
MLB and NHL players for these strength & conditioning companies during their off-season Pro
NFL/MLB programs.

Health-Fit Corporate Wellness

Email Dr. Christie at kevin@moderndeskjockey.com and ask for the free info cards and other material he is offering to the chirocandy audience at no charge.

One of my favorite shows is CNBC's The Profit with Marcus Lemonis. Marcus Lemonis invest his money to help struggling businesses. After 67 episodes and more than $50 million spent, Marcus Lemonis is ready to share his top 10 most important rules for success.

On this week's episode of chirocandy, I go over these his rules and I apply my spend on how they apply to helping you grow your chiropractic practice.

Marcus Lemonis' Top 10 Rules For Success

Don't be an a$$
Make the employees number one (incentivize, bonus)
Know what you don't know (hire people who are good at what you're not)
Accept the crazy (there will be conflict)
Be vulnerable (real, honest)
Be authentic
Be transparent
It's all about follow-through
Know your numbers
Quit whining and start WINNING!

BONUS:

Believe in yourself
You don't have to be an expert, partner with one.

Dr. Vince Leone runs a seven figure practice with his father that specializes in decompression and peripheral neuropathy. Between their clinic and two sister clinics, they collectively spend over $700,000 per year in marketing, which he oversees on a monthly basis.

   Dr. Vince takes this knowledge of a high revenue practice along with marketing across all media platforms and provides experience, resources and strategies to chiropractors looking to scale their practices and build wealth.

More from Dr. Vince Leone:

soundpainsolutions.com

FREE Gift: nichemasteryvip.com

Dr Ryan Bones is President of ChiroSushi and owner of Beyond Bones Chiropractic in Coeur d'Alene, ID.

Originally from South Dakota, Dr. Ryan Bones graduated from the University of Nebraska with a degree in Biological Sciences before receiving his Doctorate of Chiropractic from Parker University in Dallas, TX.

He specializes in neurologically based chiropractic corrective care for everyone from pregnant moms and newborns to teens and adults.

Dr. Ryan’s biggest calling in life is spreading the message of true health. He recently gave a TEDx talk at Southern Methodist University entitled “Dr. YOU: Understanding Your Very Own Superpower”, and is excited to bring that message to the community of Coeur d’Alene!

Ryan's Grand Opening For Beyond Bones Chiropractic:

http://gobeyondbones.com/about/

John Lee Dumas is the host of EOFire, an award winning Podcast where he interviews today's most successful Entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business with over 1500 interviews and 1.5 million monthly listens. He's the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the magic happens at EOFire.com!

Disgust in this episode:

EOFire.com

SmartPassiveIncome with Pat Flynn

The Cabral Concept

Todd Calamita is a Certified Financial Planner and founder of Chiropractic Wealth Management. Together with his professional network, he helps those in the Chiropractic field address their five biggest concerns: preserving their wealth; mitigating taxes; taking care of their heirs; ensuring their assets are not unjustly taken; and charitable giving.

Todd uses a consultative process to gain a detailed understanding of Chiropractor's and their family’s deepest values and goals. He then employs customized recommendations designed to address each client’s unique needs. Successful chiropractors work with Todd to

Develop and implement a comprehensive wealth management plan that will help them achieve their financial dreams
Make smarter decisions in today’s uncertain political, economic and social environment
Obtain an independent second opinion from a top financial advisor who specializes in serving chiropractors

Todd has been helping individuals, families and business owners make smart decision with their money for almost 20 years. He has authored a book, Plan Smart: Conquering 10 Common Money Traps, as well as numerous articles on wide-ranging personal finance topics, from taxes to retirement accounts. Todd has also been featured in a Financial Bootcamp TV series. His next book, addressing the top financial challenges of chiropractors, is due out in early 2018.

He lives in Charlotte, North Carolina with his wife, Teresa, and their two sons.

chirocandycruise.com

Self Image: Key to human personality and human behavior. Change the self image, change the behavior.

Self Image also set boundaries and limits on individual achievement.

Brain & Nervous System work together to create a "goal-striving mechanism" or also called a "success mechanism".

5 Steps To Achievement:
1) Know What You Want.
2) Plan Your Attack
3) Take Inventory. (Who or what do you need to accomplish this?)
4) Take Action
5) Course Correct

Lead: Someone responding to a Fb Ad, leaving us their name, email and phone number.

3 More Facebook Marketing Secrets:
1) Test: Your Audience, Ad copy, Image, Landing Page, etc.
2) Scheduling: Have your staff be friendly. Get 2-5 minutes of common ground. And create Urgency!
3) Text The Leads: Set up a free Google Voice account.

More FREE Facebook Marketing Training:
chirocandy.com/fbtraining

Josh Wagner episode:
chirocandy.com/102

Work With Billy:
chirocandy.com/schedule

Dr. Stuart Hoffman is 1981 graduate of Life University who, for the past thirty five years, has worked passionately to assist others in their journey toward optimum health both in his private practice and as a teacher and direct consultant in the Chiropractic community. His contributions in the Chiropractic field have been widespread, as he has held numerous positions in both state and national associations, lectured throughout the United States and written articles appearing in many professional journals.

Dr. Hoffman has been the recipient of numerous awards – most recently, the 2015 ICA Chiropractor of the Year award. He is a cofounder of several organizations including, iamalovebleme.com, onechiropractic.org and ChiroSecure.com – an insurance company offering chiropractic malpractice coverage and more.

chirocandy.com/fbtraining

billysticker.com

This week Billy Sticker sits down with Ken "Spanky" Moskowitz to talk about the power of Brand Building...

As a father of 5, this man knows how to multitask. OK, his wife really does the multitasking, Spanky's a close second.

Spanky started his creative career in New York City, and quickly rose to the top of the broadcast creative industry. Over the many years of his career, he's been at the helm of brand positioning, advertising and marketing campaigns.

In the mid 90’s, he had a killer promotional idea and helped Coca Cola launch their Red Hot Summer campaign. The campaign quickly gained traction nationwide. It went on to become a global branding effort.

He has led rebranding and resurrection efforts of many major and smaller brands over the last three decades. Brands like the Indianapolis Motor Speedway and its famed Indy 500, Frito-Lay, Samuel Adams, Coca Cola, M&M Mars, CLR,Campbell’s, and SpaghettiOs. Sports teams like the Phoenix Suns, the Arizona Diamondbacks, American Dermatology Center, Don and Charlie’s Steakhouse, and Phoenix Children’s Hospital. He has revitalized ailing broadcast outlets and sports franchises. His unique approach to creative and to fun, yet memorable branding, sets him apart in the industry. His approach is at times edgy, always unique and very memorable.

His goal is to create more personal, powerful branding for clients in an atmosphere that lifts the industry and cares about clients like family.

More From Spanky https://www.wedgiemedia.com

https://www.adzombies.com

A Post-ChiroSushi Summit episode of chirocandy.

Dr James R Fedich, was born and raised in NJ. After a car accident in his teens, he decided to be a chiropractor. He has been a chiropractor in Northern NJ since 2003 and consistently collects well over a million dollars a year. He is the author of Secrets of a Million Dollar Practice available on amazon, and helps other chiropractors through his site, www.milliondollarclinic.com

The First 5 People to Write a Review on iTunes for Chirocandy After Listening to This Episode Gets a free copy of Dr. Fedich's Book, Secrets of a Million Dollar Practice!

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Dr. Robert Silverman graduated magna cum laude from the University of Bridgeport College of Chiropractic and has a Masters of Science in human nutrition. His extensive list of educational accomplishments includes designations as a certified nutrition specialist, certified clinical nutritionist, certified sports nutritionist. Dr. Silverman is a diplomate with the American Clinical Board of Nutrition and the Chiropractic Board of Clinical Nutrition.

He is an internationally-known speaker and author with a full-time private practice in White Plains, NY, where he specializes in the treatment of joint pain with innovative, science-based, nonsurgical approaches and functional nutrition.

Dr. Silverman is also on the advisory board for the Functional Medicine University. He is a health contributor to Fox News Radio and has appeared on Fox & Friends, Fox News, NBC News, CBS News, NewsMax TV, WPIX, and Wall Street Journal Live. He was awarded the prestigious 2015 Sports Chiropractor of the Year by the ACA Sports Council. In 2016 he published Inside/Out Health: A Revolutionary Approach to Your Body (Lioncrest Publishing).

Dr. Silverman can be reached at his office: 914.287.6464; email: info@DrRobertSilverman.com

www.DrRobertSilverman.com

More from this episode:

Facebook Marketing Training: chirocandy.com/schedule

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Dr. Ed Le Cara has worked as a strength and conditioning coach, athletic trainer, and chiropractor for over 20 years. Ed earned a PhD in Sports Medicine with published research in lumbar spine motor control in 2012. In 2014, he earned an Executive MBA in Transglobal Education. Clinically, Ed owned SportsPlus: Injury Prevention and Rehabilitation in Pleasanton, CA from 2000 until June 2014. He then relocated to Dallas, TX to open KinetikChain.

KinetikChain is a sports medicine and athlete recovery center. In May 2016, Ed moved to Denver, CO to open two KinetikChain Denver clinics and this is where Ed currently resides.

Notably, Ed holds or has held numerous high level positions:

Director of Education & Master Instructor, Smart Tools Plus (IASTM)
Master Instructor, TRX Training
Consultant, Physmodo
Former Vice President of Sports Science and Human Performance at 24 Hour
Fitness Corporate offices
Former Director of Education and Master Instructor for RockTape
Former Master Instructor, Trigger Point Performance
Previous hospital privileges at the Veteran’s Administration in Martinez, CA where he worked in the multidisciplinary Center for Integrated Brain Health and Wellness Ed enjoys teaching and consulting with corporations and clinicians in business strategy and marketing.

When Ed is not traveling to teach he enjoys outdoor activities that Colorado living affords.

More From Dr. Ed Le Cara

FREE Videos Series - Keep in Touch With Your Patients

Billy sits down with Dr. Aaron Gumm to discuss his new program, Blueprint To Practice Automation. His success rate for simplifying and implementing cash services is incredible! But first, here is a little of Dr. Gumm's backstory…

It was by God’s grace, that Dr. Gumm DC, D.PSc ,has been led to do what he does. As a young college graduate, he was a nationally ranked college athlete, trained for the Olympic trials. His passion has always been health, wellness, and performance. He had to be an expert at an early age in order to compete at a national and global level in his sport.

Soon after graduation, his passion for health led him to pursue a career with Novartis, a global pharmaceutical company. Novarits sells pharmaceuticals, but also represented a medical nutrition division. His job was to educate hospital systems and specialty doctors about the benefits of medical nutrition versus nutrition through TPN, an intravenous nutrient delivery process. He spoke with some of the best doctors and hospital coordinators in the country regarding what was best for helping patients regain their health.

After numerous meetings and conversations he had a couple of realizations that shocked him. First, he realized that our healthcare system was not a “health” care system; it’s “sick” care system, a “disease” management system. We go to the doctor, get diagnosed with a disease or illness, then get a medication, injection, or surgery. The real reason why we have this illness is never addressed.

Blueprint To Practice Automation Webinar:

How to Earn an Extra $50K-$100K per Month in Cash & Save Time and Money with Practice Automation http://yourautomatedpractice.com/webinar/

Success Is An Obligation Today Billy visits with Dr. Steve Burlison of the Big Idea Mentor podcast. Listen as Dr. Steve explains why success is an obligation.

Dr. Steve Burlison, a Michigan native, attended Central Michigan University for his undergraduate degree. In 2006, he received his Doctoral degree at Palmer College of Chiropractic with a focus on Spinal Rehabilitation. Dr. Steve has since had extensive experience with family care and Pediatrics.

Additionally, Dr. Steve is a published author, national speaker, and corporate wellness coach. He is a Certified Chiropractor, Health Expert, and Performance Coach for Team USA Weightlifting, Team USA Wrestling, Team USA Judo, and Team USA Volleyball. He owns and operates several clinics in the Chicagoland area and has one of the most successful practices in Libertyville, Illinois, Burlison Family Wellness.

The Big Idea Mentor Recently Dr. Steve start the Big Idea Mentor podcast. It has quickly become one of the fastest growing podcast in the chiropractic space.

For more information on the Big Idea Mentor go to: https://www.bigideamentor.com/

This week's episode is solo-show where Billy looks at the keys to positioning yourself as the authority in your local community.

Creating Ultimate Authority 1. Awareness 2. Reputation 3. Book 4. Publicity

The Ultimate AUTHORity Program

Done-For-You Facebook Marketing (6 months)
Reputation Management - Dominate Facebook and Google Reviews
Let us write YOUR book for you!
Publicity Coaching: After the book is done, we will help you land interviews on TV, Radio, etc.

Ready to create massive authority in your local market?! Let's get on a call and see if this is a right fit for you: chirocandy.com/schedule

In this week's episode, Billy talks sales strategy with the sales wizard, Mr. Hugh Liddle.

Meet The Man With The Red Cap:

Hugh Liddle, THE Sales Wizard, has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and sales people.”

The man with the red cap has an extremely large and very special life goal…

“He wants to change the way the world perceives sales and salespeople.”

For too long now sales and salespeople have had a bad reputation (often deservedly so); because the process of selling has been seen as a type of competition between the seller and the buyer where someone has to win and someone has to lose.

Hugh Liddle is the man with the Red Cap, and he started Red Cap Sales Coaching so he could teach business people to sell in a different way, in an authentically human way that connected the seller and the buyer together in a mutually beneficial relationship. Hugh’s coaching turns selling into a fun, pleasant, profitable experience for salesperson and prospect alike.

“The Man With The Red Cap” is an accomplished author, speaker, and radio talk show host. He has over 45 years experience in selling, and his coaching has helped large numbers of business owners and salespeople achieve outstanding results in selling. As a public speaker Hugh has motivated large business audiences throughout the world.

More From Mr. Hugh Liddle:

Schedule a FREE call: bit.ly/wizard-talk

http://redcapsalescoaching.com

http://elitesalesacademy.com

Practicing Abroad Part 2 Have you ever considered being an associate chiropractor in another country? Billy talks with Dr. Justin Trosclair about what it's like practicing in China.

Dr. Justin Trosclair, D.C. bought and sold a private practice in Denver, Colorado over a six year period after graduating from Texas Chiropractic College and Louisiana State University. Roughly 80% of his patients were treated with instrument based adjusting and he spent a lot of time in the community and at networking events. Over the years he got proficient at spinal decompression, cold laser, and kinesiology taping. Dr. Trosclair has taken several advanced courses in MRI interpretation as well as topics on personal injury.

He had a brief stint as an associate and private practice in Louisiana. During that year he was able to reconnect with family and meet his fantastic wife.

Next, Dr. Justin took a position working in a private hospital in a small town in China. He is the only chiropractor for 200,000 people and the only foreigner in the city. He works closely with many of the other hospital departments to appropriately treat the patients. Since he doesn’t speak Mandarin, a translator handles all patient communication. It’s a three way conversation all day and luckily his wife is Chinese so they get to work together instead of the hospital employing a translator for him. Dr. Trosclair is still able to build rapport due to his charisma, mannerisms and go with the flow personality. He has been serving those people and traveling around Asia for 3 years.

Dr. Trosclair has been keeping busy after hours by writing a book, “Today’s Choices, Tomorrow’s Health: Small steps to improving health, food choices and exercise.” It’s available for download or purchase March 2017. He has another book that is half completed about Acupuncture based on what he has seen in China that might be out in mid to late 2017. His last big adventure is interviewing other doctors, marketers and influential guests about successes, overcoming trials, marketing, home- work balance, and more on A Doctor’s Perspective Podcast. The best way to connect is to visit, www.adoctorsperspective.netThe site has all the social media links and email.

More From Dr. Justin Trosclair:

adoctorsperspective.net

8 Tips from my time at Funnel Hacking Live 2017.

Think Bigger
Authentically Serve
Marketing is like Marriage (Stu McLaren)
Science of Achievement (Tony Robbins)
Art of Fulfillment (Tony Robbins)
You are a Marketer (Garrett White)
You are a Closer (Garrett White)
You are a Leader, not a Savior (Garrett White)

chirocandycruise.com

Today Billy interviews one of America's most successful chiropractors, Dr. Tom Potisk. Listen as they discuss the successful chiropractor.

Dr Tom Potisk operated a high volume multi-DC family practice for 25 years. He was elected Chiropractor of the Year in 2007 by The Wisconsin Chiropractic Association.

Now retired, he works both at promoting chiropractic worldwide, and teaching doctors how to have more joy and success from start through retirement. He wrote a book specifically for doctors called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors. And developed a practice marketing tool called The Giant Spine Parade and Event Costume. These are available through his website www.tompotisk.com.

Several venues have labeled him as America’s Most Successful Chiropractor. Let’s find out why?

The Successful Chiropractor chirocandycruise.com

Have you ever considered being an associate chiropractor in another country? Billy talks with Dr. Jenny Li about what it's like practicing in Singapore. Dr. Jenny Li graduated from Palmer College of Chiropractic Davenport in 2011. Upon completion of the D.C. program, Dr. Li practiced in Hong Kong and Singapore. Dr. Li started her own practice with her husband Dr. Jeff Ederer about 2 years ago in the forever sunny island of Singapore. In 2016 she has done 3 bikini competitions in Singapore and she was the first chiropractor to ever compete in WFF (World Fitness Federation) NABBA ( National Amateur Body-Builders' Association) in Singapore. She won third place in bikini model over 30 years old , first place in sports model short, second place in sports model over 30 years old and first place in super model. When out of the office, Dr. Li enjoys traveling, weight lifting and public speaking. chirocandycruise.com

In this week’s episode of ChiroCandy, Billy interviews Dr. Josh Wagner.

Dr. Josh Wagner created a very profitable and stress free practice starting out with less than $5,000 in one of the most expensive neighborhoods in the world.

After being frustrated with chiropractic’s low public perception, drastically declining insurance coverage, being taught scripts for patients and coming off as a salesman while feeling uncertain about the best care to recommend…

He took a step back from the way Chiropractic has been preached to practice the past 30 years.

The way that made him feel uneasy in practice, not fully himself, and ultimately not in love with practicing, anymore.

It sparked the creation of The Perfect Patient Funnel System and Patient Mastery.

Listen as Billy and Dr. Josh Wagner as they discuss Patient Centered Communication. WEBINAR Registration: "Patient Centered Communication Secrets!"

https://go.billysticker.com/patient-communication-webinar

February 16, 2017, 2pm EST (11am PST)

ChiroCandy Cruise Book Now: chirocandycruise.com

CHIROCANDY CRUISE ITINERARY WESTERN CARIBBEAN FROM GALVESTON, TX JAN 18 2018 – JAN 22 2018

Thursday-Monday Thursday: 4PM Depart from Galveston (Meet & Great: Time TBD)

Friday: Fun at Sea (Seminar Day 10-3:30) Saturday: Cozumel 9AM-6PM Sunday: Fun at Sea (Seminar Day 10-3:30) Monday: 8AM Arrive in Galveston WHAT YOU WILL LEARN Learn how to effectively… * Use Facebook to generate 20-40 new patients every single month * Position yourself as THE authority in your market. * Manage your online reputation. * Have patients happily write you Google Reviews * And much, much more!

Passports Are Not Required. Kids are Welcome!

chirocandycruise.com

Learn How to Grow a Real Wellness Practice with Spinal Hygiene... Spinal Hygiene Movement What can you expect inside?

Module 1) In this training video you will discover the importance of lifetime spinal hygiene, how to share this message with your community, how this will not only grow your practice, increase your patient retention, and position you as the authority, but it will also help propel Chiropractic to the next level in true health care.

Module 2) In this training video you will discover two very valuable spinal hygiene exercises called Spinal Molding and Spinal R.O.M Stretching. We’ll dive into the research on how Spinal Molding can help to maintain these lateral curves between chiropractic adjustments, and why the lateral curves of the spine are so important to the health of the spine. We’ll also look at the literature on the importance of maintaining proper range of motion in the spine. And you’ll see how sharing this information with your patients can build a huge awareness of lifetime spinal care.

Module 3) In this training video we will focus more on posture and it’s connection to Spinal Hygiene. We’ll dive into the science behind two more posture-improving Spinal Hygiene Exercises, we call Band and Wobble Exercises. You’ll be able to give your patients a simple set of procedures that keep them focused on maintaining the health of their spine.

Module 4) You asked, we delivered. In this module you'll learn the 8 steps to setting up more speaking events in your community. You'll learn what to say when you contact a place of business, how to schedule Lunch & Learn events, and how to close your presentations to maximize new patient exams in your office. You'll learn how to implement all of this while keeping the of Spinal Hygiene and Lifetime Spinal Care so your new patients will present for the right reasons and go from being symptom based to wellness based lifetime practice members.

Click Here To Watch The Videos

This week Billy Sticker shares insight from Chet Holmes' book, The Ultimate Sales Machine on how you can create your ultimate referral machine.

How To Create Your Ultimate Referral Machine: 1. Choose your Dream 100 2. Choose your gift 3. Create Dream 100 letter 4. Create Dream 100 Calendar 5. Send gift with creative letter 6. Followup phone call 2 weeks following. 7. Repeat

Tools Discussed In This Episode:

Book: The Ultimate Sales Machine, by Chet Holmes

FREE Book: DotComSecrets, by Russell Brunson

2017 Facebook Training: chirocandy.com/fbtraining

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

This week Billy Sticker talks with Dr. Jay Morgan, of drjaymorgan.com, about the traits of a successful chiropractor.

Board of Trustee member for Parker University, Dallas Texas
Internationally Known And Respected Chiropractic Consultant
Active Chiropractic Practice Management To Over 500 Offices World Wide
Consulted with over 8,000 offices worldwide
Founder and developer of Chiropractic Associates one of the nation’s largest Chiropractic Clinics, seeing over 800 patients per week, with $1,000,000 plus yearly collections!
Former Vice President of Gibson Management, one of the most respected chiropractic consulting firms in the profession post graduate instructor for chiropractic colleges, associations, re-licensure
30 years experience
Active coach to European Chiropractors
Specializing in one on one coaching, instruction, support, motivation and management

Traits of a Successful Chiropractor 1. Optimism 2. Passion 3. Consistency 4. Persistance 5. People Person 6. Enthusiastic 7. Empathy 8. Promotion/Marketing 9. Gratitude 10. No End Zone - Always Be Learning 11. Shhh... Listen! 12. MoJo 13. Killer Instinct

Webinar Registration:

The 5 Fundamentals of a Successful Practice in 2017!

chirocandy.com/drjay

Billy Sticker talks to Dr. Beau Pierce about the upcoming docuseries, Vaccines Revealed. chirocandy.com/vrmission
You need to know about something important coming up on January 10th.

Dr. Patrick Gentempo has been digging into the hidden truth behind vaccines.

As a health care provider, he found that the whole story wasn’t being told… and it needs to be told. When making critical decisions about your health and your children’s health, you need to be armed with the facts.

“Vaccines Revealed” is broadcasting their exclusive docu-series event for 9 days only. From Tuesday, January 10th-18th. And you can watch the whole thing for FREE here.

This is powerful – – If you want the latest, real information you will not want to miss this.

It’s time to expose the truth and take back our health care system.

With an award-winning film crew, we flew all over the world and got exclusive access to whistleblowers, former drug reps and university scientists.

As you probably know already…

The drug and vaccine industry is a multi-BILLION dollar enterprise… focused more on profits than human lives.

I was not ready to see things like…

Drug and vaccine companies blatantly falsifying documents…

Whistleblowers getting completely BURIED…

Our Government looking the other way…

Bribery…

And that’s not even to mention the tragic human cost of families ruined by vaccine injuries, endless medical bills… ruined marriages… and a rapid rise in chronic disease (especially in children).

It took months and months of care, attention and energy to edit each part of this stunning series. And now it’s finally ready for the world to see.

Featuring exclusive interviews with the world’s most acclaimed experts in research, medicine, holistic care and natural health.

“Vaccines Revealed” tells the hidden story behind the vaccine industry.

And you can watch it FREE from January 10th-18th.

Register for this exclusive, world-wide event now by CLICKING HERE.

Thanks for joining us!

Billy

This week Billy talks with fitness and nutrition expert, Travis Dillard. Listen as they discuss How to use nutrition systems to grow your chiropractic practice.

Years ago Travis was overweight, lacked energy, motivation and drive. Just like you, he couldn’t live like that. It was too hard to be the chubby guy, the unsuccessful guy who was wasting life…

He made a decision. That decision shifted everything. It’s why he’s here for you now.

After achieving the body and energy he’d always desired while growing his thriving business, he now helps busy entrepreneurs, CEOs, VIPs and all out studs do the same.

You’ll find that his approach to fat loss and energy optimization to be effective. He developed it over the past few years and it has led to change the lives of many high achievers. More specifically, he uses the perfect blend of nutrition, exercise, mindset (academic research, personal case studies) and routine optimization to remove the pressure and noise and transform bodies all over the world.

More From Travis Dillard:

perform-nutrition.com/register

The HELO Wearable Health Tracker... On Steroids

http://heloamerica.com

Welcome to episode number 95 of ChiroCandy. On this episode, we're going to talk about 7 reasons to write a book.

Before I get into that, I want to go over a couple of key things that I learned from this year, some takeaways that I have from this year. I hope that you guys do the same thing with your practice, your business, your relationships, your spiritual life, your physical life, all these different areas. What are some takeaways that you have for this year and what are some things that you want to do different?

Takeaways For 2016

For those of you new to the show, we started ChiroCandy back in May of 2015. I have a background in ministry but also in sales and marketing. I was a sales manager for a long time but I spent 17 years in the precious metals industry, (Rare coins, gold, silver, things like that).

About eight years into that, I left that industry, went to work for a chiropractor for a few years and that's whenever I really "drank the Kool-Aid," if you will. I just really fell in love with the profession but I wasn't making as much money as I did in the coin business. Ended up going back into coins. After awhile I was so tired of working for somebody else, building somebody else's dream and having somebody else tell me when and where I needed to be here and be there. It was just time for something else.

We started ChiroCandy. I didn't even know how we were going to monetize it. I just wanted to give value.

1. Value Pays: One of my big takeaways for 2016 is value pays. I talk a lot about that in the different episodes. Episode 67, where I talk about this sales process. How the more and more value you give, the more you're going to "sell". It's like whatever product or service you offer, there's a scale. Their money, whatever you're charging for that service, is on one side. Your product or service is on the other. Well the more value you add then it ... Once you get it to outweigh whatever you're charging, the sales mate. My goal was just to give value. Not charge anything. I just wanted to give value.

I can say that 2016 being my first year, 100% full-time just doing this, we were able to collect more money than I ever did in 17 years in the coin business. Now my wife stays home. She helps me out. I've got a son in college. He's going to bible school right now. He's learning how to do a lot of this stuff. Really there's three main ways that we monetize ChiroCandy. It's through affiliate marketing, the Facebook marketing that I do for doctors out there and then the ghost writing that we do. We help docs. We sit down with them, come up with a really tight outline. It's all their content. We just do all the hard work. We do all the heavy lifting and then we get it professionally designed, edited and it's listed on Amazon. Then you get to use it for publicity, all kinds of things for your practice.

That's really what we're going to get into for this episode. Value pays. That was one of my big takeaways from this year is when you come at whatever you're doing from value, you're going to be okay. As long as you have ways to monetize in the backing it, but just be concerned with giving value. Everything else will work out. It's been a great year. We look for bigger things to come.

2. Consistency: Another takeaway I have is consistency. I release a podcast every Tuesday, 5:00 a.m. Central Standard Time. I don't know. It may go unappreciated by a lot of the listeners. It really doesn't matter. It's important to me to make sure for those of you ... There's a lot of docs out there that listen to the show. We get thousands of downloads every week. Last I checked, we're in well over 90 countries across the world. For those of you who look forward to, "Hey, tomorrow a new show comes out. I want to listen to it at the gym." I know there's podcasts out there that I do that with. If a podcast comes out let's say Tuesday, one of the marketing shows I listen to, if I know it's coming out on Tuesday, I'll wait to make sure it comes out before I go to the gym because I want to listen to it at the gym or whatever it may be.

I found that just being consistent, it holds ... I think it builds credibility for me and for what I do. I don't know why I'm saying that's one of my takeaways. I feel that it's paid off. I feel that being consistent every week with the show helps hold me accountable to deliver value. Maybe that's it. Maybe that's where I'm going with this.

3. Ready, Fire, Aim: Then a third takeaway I have is ready, fire, aim. There's been some things we've done this year that haven't worked out real well as far as from a marketing standpoint to produce income for the show or income for our family, stuff like that. There's been some things that have just really been home runs.

There's a book by Michael Masterson called Ready, Fire, Aim. Too often people get so caught up in waiting to make sure everything is perfect before you go for it. Sometimes you've just got to go for it. Just get out there, fire and then aim along the way. The book by Maxwell Maltz called Psycho-Cybernetics came out back in the 50s I think. He talks about how we're all created with this internal guidance system. It's almost like a heat-seeking missile that we correct ourselves along the way. It's just the way God created us. There's a lot of truth in that. That was another takeaway for this year is you just get out there and you do it and you go. Then it all works out.

Well we've been married almost 21 years now. The majority of that time, I've been straight commission, especially in the coin business. Now when I was manager, I did have an override that I knew was coming in but for the most part, the income has been consistent but not always ... Just like you guys. Owning a business, it's different. I think that's really helped me a lot starting this business. It's going to help me grow the business because there are times like, "Ugh. I don't know where it's going to come from next month." We just keep doing what we're doing and next thing you know, we're having a better month than we did last month and then another better month than that month. They just continue just to grow. It's just getting out there and putting stuff to work. Proverbs 14:23 says, "All hard work brings a profit but mere talk leads to poverty." Sometimes you've just got to get out there and do it. Then if it doesn't work, tweak it and try it again.

4. Think Bigger. Dream Bigger: Then the fourth thing is just think bigger and dream bigger. We had some guest speakers come and do this thing at our church here a couple months back. That was one of the big things they talked about. It was one of the big takeaways I had from this weekend thing that we did was not to limit myself, not to limit my thinking, but think bigger, dream bigger and do bigger. That's one of our big things we want to do for 2017 is just really how can we get out there and help impact more doctors and help you guys impact more people in your community to help you build that dream practice? I see this all the time. Whatever your dream practice looks like in your mind, there are people out there that have built it. What can I do to help guide you?

I'm not an expert in any of this. I do feel that I'm good at marketing but I'm not a doctor. I'm not a chiropractor. I've never built a clinic but my goal is to help provide value and get guys on the show that can help you do that. Anyway, there's eight minutes, almost nine minutes into the show. There's some takeaways for this year for me and hopefully you can apply that to your business and what's coming up for 2017.

Let's get into the core of what we want to talk about for this podcast...

7 Reasons To Write A Book. I'm very passionate about this. I've written four books and book number five is actually almost done. It's done. We've been going through the editing process on it. I started it last year. This one has taken me a year but the funny thing is is my Instant Influencer Course, which walks you through how to write a book, I brag about how you can write a book in as little as three weeks. I've done that. My other books I've written in as little as three weeks from the idea in my head to my book in my hand, as little as three weeks. This one was different. I just had different goals for the book but also this year, because of things that would happen ... New clients that would come in, speaking engagements that I would have, just being busy, the book wasn't a priority. I've been still doing a little bit every month and every month to get it to where it is. Now we are at the point where hopefully in the next month or two it's going to be released. I'm really expecting some big things. I'm really excited about that.

1. Authority
That's one of the reasons that I wanted to talk about this today. The first reason you should write a book is the authority that it gives you. There's a reason that the root word of 'authority' is author. People automatically look at you different when they realize you've written a book. That's number one.

2. Branding
Number two is branding. It really ties into the authority. You can use it in all of your marketing messages, all kinds of things. It really helps shape who you are, your clinic, when you want it to. Now some docs write a book and it's just something they have on their shelves. They use it a little bit. If you do it right, it can really help with your branding, their image, especially making an impact in your area, which leads us to number three is publicity.

3. Publicity
Whenever you have a book, it becomes easier to get free publicity in your local area. Whenever you have your book done, you should plan out a publicity campaign where you do what you can to get on the local talk radio. Have articles written in the local newspaper. If your area has a local magazine that comes out, reach out to them. They're always looking for good content. The local TV news station, they're always looking for good quality content and whenever you are an author and you have that authority, it also helps them want to say yes to you, to bring you in front of their audience, knowing that you're going to deliver good quality content. It's huge.

One TV appearance on a local news show ... One of my docs did this on the morning news show and had over $6,000 in business just from a little ... It was a three-minute spot on the news one day. Another one of my clients, we helped do a book and he had 60 phone calls that afternoon after his spot aired. His clinic, you're looking at anywhere between ... The different programs and stuff that he offers, he profit-wise collects ... It's all cash. No insurance. Anywhere from $2,000 to $4,000 per case. It had 60 people call after that. He was able to do that. It was easier for him whenever he was an author. They had their book on TV. He's showing the book and they're talking about the book and then talking about his practice and what he's doing. It's a huge opportunity for that.

4. Share Your Message
Reason number four is you get to share your message. You guys have a message. I don't know if there's another industry that's as passionate about what it is they do as chiropractors are. This gives you a platform to share that message.

5. Patient Education
Reason number five is patient education. Typically whenever you're seeing these patients, you're only spending ... What? Three to five minutes with them at a time? Sometimes longer. After your day one and day two and you're just doing your adjustments, you don't have that much time. For you to get all this philosophy that you have to teach that to these patients, it takes more than that. When you have a book, you can say, "Hey, Ms. Jones. Look, I want you to do this. In chapter three of my book, it talks about the benefits of drinking water," or whatever it may be. "Before you come in next time, read that chapter. There's some things that I want to talk to you about." You can use it as for patient education.

6. Legacy
The sixth reason is to leave a legacy. When you have a book that you've written, nobody can ever take that away. It's there always. I recently lost my grandfather. This was just here within the past month, six weeks. Even his grandfather ... I'm sorry, his dad. I heard all these stories about how he was just such a great man and was real involved in church and all these things that he did. They have a building named after him. I always thought, "You know what? If he had written a book, I would love to read it." That's one of the reasons I wrote ABCs of a Leader is I wanted it to be something not for ... To be on Amazon, for everybody to buy and all this. I wanted it to be these key fundamental principles that I feel make people successful that my grandkids could read about, that my great grandkids could say, "Well you know what? Your great great grandfather, here's one of the books that he read and this is the philosophy that made him who he is." It's leaving that legacy is the sixth reason.

Let's go over these real quick. Let's recap and then we have one more.
1. Authority
2. Branding
3. Publicity
4. Sharing your message
5. Patient Education
6. Legacy

7. Who You Will Become
Number seven is because who you'll become in the process. The late Jim Rohn talks about this... He says his mentor told him, "You should have a goal to become a millionaire not for the money, but because of who you have to become in the process to be able to earn that." I think it's the same type thing. Once you've done work ... Even though as far as my side of things, we try to make it as easy for you as possible. It's still being able to say, "I'm an author."

There was a guy that we used to go to church with. I knew him for years but we knew each other at church. Really not anything outside of that. This was really before Facebook so he didn't ... It's not like he was getting on social media and would see me and knew that I was an author. We were at worship practice one day. Something was said about one of my books. He stopped and he said, "Wait, you've written a book?" I said, "Yeah." At the time I had written, I don't know, maybe three of them. He started treating me different. He started talking to me different. It was funny but I bring that point up because that's what happens. When you have a book, people look at you differently.

Anyway, those are seven reasons why you should write a book. I really encourage you to make that ... Put that on your list for 2017 as a goal. Whether it takes you a year, whether you want help ... We can help you do it pretty quick. Or even as just something that you sit down and make that a long-term goal, whatever it may be, I really think there's a ... I know that you have a book inside of you. You have a message to share. Share it. Do what you can to share it. That's going to be it for this episode. We'll stop right there. I hope you guys have had a great year. If you were interested in finding out more about writing a book, the different programs that I offer, whether it's being able to get you into our course that shows you how to do it yourself or actually sitting down and talking to us about us doing the work for you.

We actually just finished a project for a doc who ... He and his pastor, they wrote their book and then came to me to help go through and edit it, to lay everything out, do all the interior design, the book cover design. We did the website for him. We got it listed on Amazon and all that. Even if that's where you are, I'd love to help you any way that I can.

Work With Billy
You can go to either workwithbilly.com or you can simply go to chirocandy.com/schedule. Just schedule what time to hop on the phone with me and we'll take 10 to 15 minutes just to find out what's going on, what your goals are and any way that I can help. Same thing if you're interested in Facebook marketing and some of the things that we do for that. Reach out to me the same way, either workwithbilly.com or you can go to chirocandy.com/schedule. Schedule a time to get on the phone and we can talk about those options as well.

Your Marketing Plan For 2017 Influence: The Psychology of Persuasion
- Reciprocity
- Social Proof
- Liking
- Authority
- Scarcity
- Commitment & Consistency

3 keys:
- Goals
- Systems
- Team

More Tools:

Schedule a Call With Billy:
chirocandy.com/schedule

Clickfunnels:
billysticker.com/clickfunnels

Influence:

Influence: The Psychology of Persuasion, Revised Edition

This episode is a solo-show where Billy discuss 9 key fundamentals of email marketing for chiropractors.

Email Marketing For Chiropractors: Get an Autoresponder
- Aweber (My favorite) chirocandy.com/aweber (Affiliate link)
- MailChimp
- ConstantContact

9 Fundamentals of Email Marketing
1. The "From"
2. The Subject Line
3. Content (PAST Formula)
4. Call To Action
5. Purpose (Branding, Promotion, Reactivations, etc)
6. Measurable
7. Instant Feedback
8. Valuable
9. Types of Content (YouTube videos, Secrets, Tips)

More From This Episode:

THE CHIROPRACTIC MARKETING CHALLENGE What You’ll Get… * 3 Complete Marketing Funnels! * 5 Days of Training – Learning The Funnels * Private Facebook Group for support! * Partner with other doctor for accountability! * And more… All For FREE!

Take The Marketing Challenge…

Chiropractic Marketing Challenge chirocandy.com/challenge

Today Billy interviews Drs. Kelly Polzin & Manjit Gauba. They have built their dream practices. One of the many keys to their success is building a practice people are comfortable referring their friends and family to. Join us as they discuss how to build a referable practice.

Building a Referable Practice: 4 Pillars of Business
1. Vision
2. Focus
3. Systems
4. Team

T.A.O.
Theory
Action
Outcome

More About Epic Mentors:

It does not matter where you are starting, what your current struggles are or how long you have been in practice... all you need to do is start to see EPIC changes! When you understand the 'Why', the 'How' becomes simple; it all starts with you! If you are willing to take a hard look at yourself, your practice, your attitudes and beliefs and your systems then you are going to explode your practice! We’re here to show you the thought patterns it takes, the philosophies you and your patients need to change your practice into something EPIC!

Join Now For Just $1.00

Also Discussed In This Episode:

Chiropractic Marketing Challenge

chirocandy.com/challenge

Chiropractic Marketing Challenge:

What You'll Get...
3 Complete Marketing Funnels!
5 Days of Training - Learning The Funnels
Private Facebook Group for support!
Partner with other doctor for accountability!
And more... All For FREE!
Take The Marketing Challenge...
chirocandy.com/challenge

More From This Episode:

3 Facebook Marketing Secrets
chirocandy.com/085

Chiropractic Marketing Challenge
chirocandy.com/challenge

This week's episode is different than our traditional practice growth shows. It is about the recent judge's ruling in the case againt the TMA (Texas Medical Association) and what it means for the future of chiropractic in Texas.

This interview is with newly elected president of the Texas Chiropractic Association, Dr. Tyce Hergert.

How You Can Help:

https://www.change.org/p/texas-state-house-freedom-for-texas-chiropractors

https://teca.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_151003

http://mytexasdoctor.org

More Tools:

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply

This week Billy sits down with Amped Mentor, Dr. Jacob Sims. Listen as they talk about clarifying communication to your patients.

Dr. Jacob Sims has a passion to spread the message of Chiropractic not only to his community, but to Chiropractors and future Chiropractors.

Dr. Jacob Sims wrestled throughout his childhood for 10 years and injured his elbow. The orthopedic surgeon told him he would have to remove a portion of his elbow and re-route his nerves and arteries. He decided that God gave him that portion of his elbow for a reason and declined surgery. After experiencing many years of pain, he began Chiropractic care and his elbow is fully functional now with no pain. This began his Chiropractic Journey.

Dr. Sims graduated from Life University in 2007 where he had the opportunity to provide Chiropractic Care to Men in Drug/Alcohol Rehab, at Life Universities Outreach Clinic on a daily basis.

Today, him and his wife have the largest Chiropractic office in western Colorado.

More Tools:

AMPED Mentorship Program http://ampednow.com

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

FREE Marketing Strategy Session.– For a limited time, Billy is offering a free 30 minute strategy session. This session is designed to equip you with a detailed, personalized action plan to take your practice to the next level. The reason Billy is offering these strategy sessions for free is for a future course he’s looking to offer. To see if you qualify, simply click the link below to apply. (The reason for the application process is to weed out those who are not serious about the growth of their practices.) Click Here to Apply

This week Billy Sticker sits down with Dr. Bob Hoffman of The Master's Circle to discuss brain based wellness.

Dr. Bob Hoffman is the President and CEO of The Masters Circle, a highly specialized and unique Leadership Training and Practice Building organization that has revolutionized the traditional model of management consulting and coaching for chiropractors common in our profession today.

Dr. Hoffman graduated from New York Chiropractic College in 1978. He ran a very successful, cash based, high volume practice on Long Island for 23 years before pursuing his dream of leading and guiding an unsurpassed group of chiropractic professionals with a multitude of college backgrounds, political affiliations, practice sizes and technique styles toward the lifestyle and practice of their dreams.

Throughout his distinguished career, he has achieved a wide variety of honors including becoming the12th President of the International Chiropractors Association; a renowned organization which began in 1926, and as a founding member and Chairman of the Board of the New York Chiropractic Council.

As a Bestselling author, international speaker, sought after coach and well-known figure in the profession, Dr. Hoffman accepts speaking engagements worldwide. His passion and results speak for themselves, as he has successfully guided thousands of chiropractors and their teams to professional excellence and personal mastery.

More From Dr. Bob Hoffman on Brain Based Wellness: Join Dr. Bob Hoffman as he takes the next step in the evolution of the chiropractic profession. Featuring 8 of the most distinguished neurologically based chiropractors, these 10 modules explore how to overcome the sympathetic survivaly syndrome and advance chiropractic to create a new gold standard for practice.

The 10 Modules Include:

Dr. Bob Hoffman- Setting the Stage & Maximizing the Program
Dr. Bob Hoffman- Brain Based Wellness-The New Chiropractic Story
Dr. George Gonzalez- The Holographic Nervous System
Dr. Richard Barwell- The 4 Major Brain Dysfunctions & How they Alter the Adjustment
Dr. Tim Merrick- What is the New Intent & Purpose of the Chiropractic Adjustment?
Dr. Jared Leon- The New Conversation & the Visit by Visit Protocol
Dr. Francis Murphy- The Polyvagal Connection to Health & Wellness
Dr. Rob Melillo- Adjusting Unilaterally in the New Model
Dr. Rob DeMartino- Metabolic Support to Neurologic Healing
Roundtable Discussion & Specific Action Steps

More Tools:

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

This week Billy visits with the cofounder of ChiroSushi, Tristan Schaub.

Chiropractic is in Tristan’s blood. Literally. As a future 3rd generation, Chiropractor Tristan decided to bring everything he knew growing up in a Chiropractic office to Silicone Valley. It must have worked as he became a part of several startups that found success, most recently DoctorBase (acquired by Kareo). Now he brings his passion to Chiropractic as the Co-Founder of ChiroSushi and the ChiroSushiSummit.

FREE Tools:

The Presentation Training Responsible For My Success: Perfect Webinar Secrets chirocandy.com/perfectwebinar (FREE Limited Time Offer)

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

Today is another solo episode. Listen as Billy shares chiropractic video marketing essentials

In The Episode: Video Marketing Essentials Facebook Video Ads
Facebook Live
YouTube

Know, Like & Trust

Always Have An Offer (What Next)

Types of Videos (content ideas)

Office Tour
"Why Chiropractic"
New Patient "Required" Video - PreConsult
5 Top Questions Patients Ask
5 Top Questions You Wish Patients Asked

Tips

Hold Phone sideways when recording
Talk to one patient (not a crowd)
Speak with Authority, but friendly, relaxed (like you where talking to younger sibling or teenager)

Smartphone Video Equipment List - Download Here

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

FREE DotCom Secrets Book: http://chirocandy.com/freedcsbook (Just pay $7.95 shipping) If you order the book then don't think it was worth $7.95, let me know and I'll pay you $16.00. You'll double your money.

Last weekend I spoke at Dr. Erich Breitenmoser's Bootcamp event in San Diego, CA. In this episode I share my tales and important Facebook Marketing Secrets every chiropractor should know.

Secret #1 – 95% of Doctors Are Doing FB Marketing Wrong
- Posting Content/Articles
- Boosting Posts
- Focused on Getting Likes
Secret #2 – Facebook Marketing Is Different Than Traditional Direct Response Marketing…
- Traditional Direct Response… Compelling Offer + Call To Action
- Facebook is Social Media: Know, Like & Trust
Secret #3 – Facebook Is Not Going Anywhere Anytime Soon…
- YouTube... Facebook videos
- Periscope... Facebook Live

More From This Issue:

More From Dr. Erich Breitenmoser (Episode 69, Episode 70 & Episode 71)

Get AmpLIFEied: mypracticeamplifeied.com

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

FREE DotCom Secrets Book: http://chirocandy.com/freedcsbook (Just pay $7.95 shipping) If you order the book then don't think it was worth $7.95, let me know and I'll pay you $16.00. You'll double your money.

This week Billy sits down with Dr. Tony Ebel and discuss the fundamentals to building a pediatric practice.

Dr. Tony, as he is known, is a pediatric and wellness certified chiropractor, who specializes in neuro-developmental disorders such as autism, ADHD, sensory integration disorder, seizures and other special needs cases, as well as general pediatric, pregnancy, and family wellness care.

He has extensive education, experience, and passion in these areas, and has a large family practice in Crystal Lake serving 600 patients per week. In five years, he has built one of the largest pediatric clinics in the country. His practice earned the prestigious Top Flight award from Integrity Management, and was the fastest ever to earn “Top Flight” status. He is also is also featured in the documentary film “Doctored – Exposing the Modern Medical Monopoly.”

In addition to running a very fast-paced and busy clinic, Dr. Tony also travels throughout the country speaking and teaching other doctors about his work in pediatrics and spectrum disorders. His lecture and seminar series on this topic, entitled “The Perfect Storm: The Path to Autism, ADHD, and more…” is a highly sought after and well-attended program.
He also developed a series of subluxation and wellness-based educational materials for chiropractors, starting a company called Well Adjusted Products. The purpose of these materials are to make the science, art, and philosophy of chiropractic easily understood and easily communicated.

And most recently, he has partnered with fellow pediatric chiropractor Dr. David Jackson to create the first ever online pediatric training program, Epic Pediatrics. This is an extensive and detailed training program that covers many essential topics to serving kids and building a successful pediatric practice, that have just never been taught before.

He has a beautiful wife Kristina, incredible daughters Addison and Alaina, and an amazing little boy Oliver who himself went through “the perfect storm” spending 6 weeks in the NICU with a very grave prognosis of seizures and severe delays, only to come through that with zero seizures or developmental delays thanks to the early application of pediatric chiropractic. He is a health and wellness “junkie” who loves CrossFit, spending time with his family, and sports.

Building a Pediatric Practice: Perfect Storm

Nothing Speaks Louder Than Results

More From Dr. Tony:

epicpediatrics.com

drtony@epicpractice.com

More From This Episode:

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

In this episode, Billy Sticker visits with Dr. Jeff May.

Dr. Jeff May grew up in rural Nebraska where he enjoyed long days in the hayfield, farm pond fishing and roping in rodeos on the weekend. It was there that his parents instilled in him three things: Pray, Focus and Work Hard. To this day he still gives these three habits credit to his success.

In his breakout book, ‘Beyond the Pain: Living Your Advantage Life In A Disadvantaged World,’ Dr. Jeff takes a unique approach to health by first setting up your life’s vision, which he calls your Advantage Life, then setting the target your health needs to be in order to live that life. He and his beautiful wife, Olivia, live in Minnesota with their four children.

In This Episode: Beyond The Pain Common Objections
1. Time
2. Energy
3. Money

Live Q&A Every Thursday 9PM
Facebook Live
"Advantage Life Live"

Facebook.com/totalhealthadvantage

More From This Episode:

The ULTIMATE Chiropractic Facebook Training http://go.billysticker.com/fb-training

3 Step Headache Campaign http://chirocandy.com/headachefunnel

Today Billy sit's down with AMPED's Dr. Erik Brower.

Dr. Erik Brower is a Leader of the AMPED Mastermind Program and owner of Innate Chiropractic. Dr. Erik has won countless awards and speaks nationally on team empowerment, family harmony, entrepreneurship, office systems and both personal and business development. Dr. Erik's mission is to bring Chiropractic to the for front in health care and to pave the way for future and current chiropractors to achieve unimaginable success.

Listen as Dr. Erik talks about the growth that comes when you get uncomfortable.

In this Episode: Get Uncomfortable! Low weekly patient visits and high charges or

High weekly patient visits and lower charges...

They both require VALUE

Links Discussed:

Ampednow.com

Dr. Erik Brower on Facebook

Complete Headache/Migraine Marketing Campaign and training: http://chirocandy.com/headachefunnel

The ULTIMATE Facebook Marketing Training: https://go.billysticker.com/webinar-registration

This is a special BONUS episode because I have a gift for you....
My 3 step Headache/Migraine marketing campaign (landing pages, video scripts and Facebook ads)!!!

Simply go to http://chirocandy.com/headachefunnel

I even include a training video to walk you through setting it up!

Join us on this episode where Billy Sticker visit's with TheRemarkablePractice.com Founder, Dr. Stephen Franson. Listen as Dr. Stephen discusses building the remarkable chiropractic practice.

Dr. Stephen Franson is a true champion of the Chiropractic Wellness Lifestyle. Steeped in over eighteen years of clinical practice, Franson’s interface with avibrant family practice affords him a unique prospective of what works in healthcare – and what doesn’t. As the owner operator of one of the most renowned wellness practices on the planet, he can be found in the trenches working with families that are looking for a better way to better health. He is an exceptional clinician, passionate teacher, coach and leader in the Chiropractic Profession.

Dr. Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps doctors create a remarkable practice as part of a remarkable life. Franson’s Remarkable Practice Academy is an innovative web-based, video-driven coaching and training resource for Chiropractors and their Teams.

Stephen is a committed trainer of “Remarkable Chiropractic Teams” – both in the field and in Chiropractic Colleges around the world. He founded the Save The Planet Club at multiple chiropractic colleges in the US - a hub for students that have a heart for the globalization of Principled Chiropractic care and service.

Franson is a sought-after international speaker, author and teacher of the Chiropractic Wellness Lifestyle. Stephen is a member of the Ultimate Achievers Club and an active speaker for EPOC, CORE, DCS, Band of Brothers and was the keynote at the 2013 CAA Development Forum in Sydney, Australia. He was voted one of the Most Influential Chiropractors under 40 in 2009.

Dr. Frans
on’s vision for wellness extends well beyond the confines of his Beverly, Massachusetts practice. He is a certified CrossFit Coach and Paleo-Enthusiast. He is the co-creator of The Bonfire Health Program - a web-based Total Wellness Lifestyle Transformation Program, which serves to educate families in genetically congruent living for better health outcomes and more fulfilling lives.

A graduate of the University of Vermont (B.S.), Life Chiropractic College (D.C.) and a certified Gonstead Instructor, Dr. Franson has served as an extended faculty member at Life University, Palmer College and Northwestern College of Life Sciences. Franson Family Chiropractic opened in 1997 and grew to be one of the largest wellness clinics in the world.

Dr. Franson, his wife Camilla, and their two children, Sam and Emma Grace, live on the seacoast of New Hampshire, where he can pursue his passion of winter surfing and practice with his own family what he lovingly teaches his patients and clients to do – Live a Remarkable Life!

Building The Remarkable Chiropractic Practice: 3 Chiropractic Practice Components
- Attraction
- Conversion
- Retention

Your ability for Attraction is a reflexion of your Certainty.
Your ability for Conversion is a reflection of your Conviction.
And your ability for Retention is a reflection of your Clarity.

Team Building

More From Dr. Stephen Franson:

nina@theremarkablepractice.com

theremarkablepractice.com

Important Links:

The Ultimate Facebook Advertising Training Webinar:
https://go.billysticker.com/fb-training

Billy interviews the Black Sheep DC founder, Dr. Jerry Kennedy. Listen as they discuss the 3 keys to successful chiropractic relationship marketing.

About Dr. Jerry Kennedy... In His Own Words:

I'm a nobody from nowhere. I’m not the highest paid marketing expert in the world. I have never racked in 80 new patients from a dinner talk. And I have never seen a thousand patients in a week (nor did I ever want to).

I did, however, spend 9 years operating a successful chiropractic practice and I’m a bit of a relationship marketing expert. I understand chiropractic patients. I know why they start care, why they choose to stick around and why they leave. That information is incredibly valuable for any chiropractor looking to grow a high-referral, high-retention practice.

I also like to teach, which is why in 2015 I created BlackSheepDC.com. It’s designed provide chiropractic marketing tips that help improve retention, increase retention and get new patients from the internet without selling chiropractic. So if that sounds like your cup of tea, be sure to plug in to the Black Sheep DC family. You will be glad you did.

In This Episode:

3 Keys To Any Successful Relationship

Break The Ice
Give Value
Follow Up

More From Dr. Kennedy:

The Weekly DC Podcast

The Weekly BS Newsletter

The BS Academy

The is a "Best of" episode. This interview originally aired as episode 056 and quickly became one of the most downloaded episodes of all chirocandy podcasts. Billy recorded a new intro and outro for this episode announcing some big news.

_________________________

In this week's episode of ChiroCandy, Billy interviews Dr. Josh Wagner of The Perfect Patient Funnel System.

Dr. Josh Wagner created a very profitable and stress free practice starting out with less than $5,000 in one of the most expensive neighborhoods in the world.

After being frustrated with chiropractic’s low public perception, drastically declining insurance coverage, being taught scripts for patients and coming off as a salesman while feeling uncertain about the best care to recommend…

He took a step back from the way Chiropractic has been preached to practice the past 30 years.

The way that made him feel uneasy in practice, not fully himself, and ultimately not in love with practicing, anymore.

It sparked the creation of The Perfect Patient Funnel System.

Listen as Billy and Dr. Josh Wagner answer the question, are visit number DC models going extinct?

In This Episode:

Time Based Care Plans
Communication
New Practice Growth Strategies

More From Dr. Josh Wagner

Perfect Patient Funnel (affiliate link)

FaceBook.com/DrJoshWagnerDC

Sign up for email notifications

Billy shares his back story and what lead him to start chirocandy.com. From foster care, to ministry, to marketing.

In This Episode:

chirocandy.com/resources

On today's show, Billy visits with Innate Legacy founder, Dr. Charles Ward. Listen as Dr.Ward shares the 4 pillars of a successful chiropractic practice.

Dr. Charles Ward has been a Chiropractic leader, coach and mentor to Chiropractors over the past 30 years. As a successful practicing Chiropractor, Dr. Ward developed a system in his office that was second to none. He teaches that successful system to Chiropractors today.

Success is in mastering the fundamentals, and Dr. Ward is known for teaching basic success principles that will take your practice and your life to a new level, and empower you to be the best you can be. He is known for his unique coaching style, focusing on personal identity.

One of his famous lines, “your practice will never outgrow your self-esteem”, speaks his philosophy of teaching. Dr. Ward is one of the most inspiring speakers on personal and practice growth in Chiropractic today. He is a frequent key note speaker for chiropractic seminars throughout the U.S. and Canada and has coached thousands of successful chiropractors the philosophy of chiropractic and its timeless principles.

4 Pillars of Chiropractic Success: 1. Marketing
2. Philosophy
3. Procedures & Systems
4. Mindset

More From Dr. Charles Ward:

Innate Legacy Website

Innate Legacy Event in Austin, TX. September 29- October 1, 2016. = $99 office special! (chirocandy listeners special!)

Billy will be one of the speakers at this event!

This week is a "Best of" episode where we look back at a popular, and valuable previous episode/interview. This is the Dr. Tory Robson interview from episode number 12, "How To Increase Your PVA."

This week we visit with Dr. Tory Robson of Winner's Edge Consulting.

Dr. Robson graduated from Montana State University while simultaneously serving a 6 year term in the US Air Force. Being turned-on to chiropractic, he then graduated from NWHSU in 1995. Robson has personally designed and owned 5 chiropractic practices plus designed and revamped countless others for DCs all over the country.

Due to demand from the profession, Robson created WINNERSEDGE Chiropractic Consulting to teach his innovative and time tested systems. Every week he consults as many as 100 DC’s from all over the country and helps them create practices and personal lives of highest level in the profession today.

His Chiropractic Success Video Series reaches thousands of DC’s around the world every month. He has produced more than 500 Chiropractic Success Videos, authored 20 True Chiro Success Audio Sets. He is the Author of "The Image Doctor" How your Self Image is the key to your Success and the CD Workbook set titled, “The 7 Pillars of Personal and Professional Success.” Plus has created the TRUE Chiro Success Seminar and Training Series consisting of 14 chiropractic success events each year including the one of a kind WINNERSEDGE DC Bootcamp. In addition, Robson has over 5000 coaching calls each year guiding and inspiring chiropractors to serve their communities at their best.

Robson consults and still practices out of his office in Eden Prairie Minnesota. He is committed to helping DC's build the smartest, most efficient, credible, and most successful practices in the world while simultaneously enjoying greatness in all areas of life.

Tory delivered such great value for almost an hour. Because of that, this interview will be broken down into a 2-part episodes.

In this episode, the focus is on how to increase your PVA (Patient Visit Average).

Increasing Your PVA: 1. Debt Elimination - DC killer
- business card = Pay Some Now (Function Keys)
- list all debts
- smallest debt (regardless of % rates) = attack = Pay some daily

Treatment Time Limitation
240 minutes mornings/weeks
120 afternoon (720 (?) minutes per week seeing pst)
Focus on quality | Limited volume
Teach you a sentence: “Re-sign Language”
growth of your practice hinges on PVA Increase 5- 10
NP = 3 points of tension:
Asking them to come in: Initial Consult
Report of Findings: Tell them “Let’s Do This…” "Let's get you rescheduled..."
Getting them to stay: Wellness

Secret sentence to make an extra 50-100K this year:

“(If) You had it your way, how often would you go to the chiropractor, don’t say everyday like most people do. Of course around here we all go once a week now what would you do?”

You had it your way
How often would you go to the chiropractor
Don't say everyday like most people do
Of course, around here we all go once a week now
What would you do?

More From Dr. Tory:

FREE Consulting Call w/ Dr. Tory and a copy of his Number 1 Selling 4 Disc set, "How to Double your PVA!" ($500 Value) Click Here Now!

Products: TrueChiroSuccess.com/products-and-services

Website: TrueChiroSuccess.com

Website: Winner's Edge Consulting

Today, Billy talks with Dr. Chad Woolner about 3 chiropractic marketing funnels.

Dr. Chad Woolner began his Chiropractic practice in 2009. Right smack in the middle of one of the worst recessions in our country’s history. During those first few years he struggled to find marketing strategies that actually worked. He hired some of the supposedly best chiropractic consulting groups in the industry. He worked their systems only to find that their systems were ineffective, outdated, and irrelevant.
It was right at this time that he decided to devote himself to seeking out strategies that really worked. After years of blood, sweat and tears, he has created a proven system that generates consistently high numbers of quality new patients each month into his practice. He has studied with the best of the best when it comes to business and marketing.

As a result of countless hours of study, implementation, testing and tweaking he has developed cutting-edge online marketing strategies that have not only transformed his practice but other chiropractic practices throughout the nation as well.

In addition to this, he recently launched The Reboot Podcast which provides chiropractors with motivation, inspiration, strategies and tactics to help them succeed and thrive in this new economy.

He wants to ensure that no other chiropractor ever has to struggle the way he did by taking advice from so many of the big box chiropractic consulting groups that are so completely out of touch with what really works in today’s market. Currently he has launched a 3 Core Funnel Marketing system that he teaches in a free webinar.

In this Episode - 3 Chiropractic Marketing Funnels: 1. Reboot Funnel: 10-15 New Patients per month 2. Epic Funnel: 30+ New Patients per quarter 3. Proof Funnel: Steady monthly stream of New Patients

You can check out more at:

Chiro Funnel Secrets Webinar (chirocandy.com/chirofunnels* affiliate link)

RebootYourPractice.com

This week Billy sits down with author and social media revenue strategist, Matthew Loop.

Dr. Matthew Loop is a best selling author, chiropractor, speaker, and the highest paid social media revenue strategist in North America. He's the president of DCincome and has trained over 7,500 chiropractors how to grow their practices with powerful online platforms like Facebook, YouTube, Google, Twitter, Instagram, etc. Since social media's infancy in 2005, he's been successfully teaching doctors and entrepreneurs how to reach and impact more.

More From Dr. Matthew Loop

CC 004 | How To Get 10-20 New Patients Per Month Using Social Media- Interview With Dr. Matthew Loop

SocialMediaMadeMeRich.com/

Social Media Elite - TOP Social Media TRAINING

Drs. Jeremy and Amanda Hess join Billy Sticker this week on another episode of ChiroCandy.

Dr. Jeremy Hess is a practicing chiropractor in Georgia since 2000. He is a graduate of Life University, a member of the Georgia Council of Chiropractic since 1998, a board member since 2007, and serving as Vice President from 2010-2013. He is a member of the International Chiropractic Pediatric Association, International Federation of Chiropractors and Organizations and a Lifetime Member of the International Chiropractors Association.

Dr. Jeremy practices with his wife, Dr. Amanda Hess in Stockbridge Ga. Currently Drs. Hess own and operate the busiest chiropractic practice in the state of Georgia and one of the busiest in the world, are co-founders of the AMPED program and are writing a series of books called, “Designed by God.”

Dr. Jeremy’s passion for natural healing methods began after specific chiropractic care for a collegiate soccer injury to his hip. To his surprise, not only was his hip injury corrected, but also his asthma and a chronic 2 year eye infection were healed through specific chiropractic after years of inhalers and eye drops never resolved his health concerns. Thus began his journey into the world of natural health, healing and giving others hope through specific scientific chiropractic care.

Dr. Jeremy is thankful for all the recovery and healing he is able to witness everyday in his private practice. He also enjoys mentoring and teaching chiropractors and students practice procedures and inspiring them to make a huge impact in their communities through the AMPED program which he is a co-founder. The AMPED program prepares and trains chiropractors to open successfully through proven methods of best practice procedures and business systems.

Dr. Jeremy lives in Lake Spivey, Ga with Dr. Amanda and their two children, Alyssa and Gabriel. Dr. Jeremy's mission is to serve God by serving the families of their community and region through principled chiropractic care allowing the Innate healing potential of the body to fully express itself.

Rhinolife.org to find out more

AMPED Mentorship Program - Co-Founder
LAUNCH Tour - Co-Founder
JumpStart, KickStart & Associate JumpStart Programs - Co-Founder

Co-Author
Book Series "Designed by God"
"Baby Designed by God" & "Woman Designed by God"

Today Billy visits with Freedom Practice Coaching founder, Dr. Charles Webb.

Dr. Charles Webb has been teaching business strategies to doctors across the U.S., Canada, and Australia, for the last four years. His teaching methods have allowed hundreds of doctors to double and even triple their revenue, while at the same time improving patient compliance, outcome, and experience. Dr. Webb's proven strategies allowed him to build a $3-Million per year practice -- while working only 4 days a week with just 5 staff members. These strategies are now available to you.

“If your prospective patients aren’t moving forward with your recommendations because of the money… it’s not because you aren’t a capable practitioner, you simply need to learn how to better communicate the real value that you offer…” -- Dr. Charles Webb

In This Episode:

You don't have to "sell" people.
PreEducation
- Webinar
- Talks
- Etc
Resolution of issue
- Not "Treatment and/or Adjustment"
MARKET
PRE-EDUCATE
COMMUNICATE
- ROF
- 80% Close

More From Dr. Webb:

Freedom Practice Coaching Consult - FPCDiscovery.com

Today you will hear part 3 of a 3 part interview Billy did with Dr. Erich Breitenmoser.

Dr. Erich Breitenmoser, “The Chiropractic Millionaire Maker" and founder of Practice Wealth. From Switzerland, he has regularly seen over 1,000 patient visits a week. In addition, he has coached over 8,755 chiropractors all over the world. Dr. Erich's "No B.S." approach to practice is unique in a world of hype and can help any chiropractor see more new patients, work less hours and make more money in any economy.

In Part 3:

5 Minute Report of Findings
1. 2nd visit
Consultation
1. "I don't know if I can even help you..."
2. " You may not even qualify..."
3. "I may not be able to accept you as a patient."
Problem. time. Cost

More from Dr. Erich Breitenmoser:

FreePracticeSecrets.com Over $597 in free practice building gifts!

More From Billy:

workwithbilly.com If You Want To 1) Write Your Book or 2) Generate Leads Using Facebook… I Will Personally Work With You To Make That Happen.

Today you will hear part 2 of a 3 part interview Billy did with Dr. Erich Breitenmoser.

Dr. Erich Breitenmoser, “The Chiropractic Millionaire Maker" and founder of Practice Wealth. From Switzerland, he has regularly seen over 1,000 patient visits a week. In addition, he has coached over 8,755 chiropractors all over the world. Dr. Erich's "No B.S." approach to practice is unique in a world of hype and can help any chiropractor see more new patients, work less hours and make more money in any economy.

In Part 2:

Benefit of niches
1. Easier to market
2. get's them in the door.
3. You then build relationship
4. Ad chiropractic
Popular Niches (or conditions)
1. Weight loss
2. Decompression
3. Neuropathy
4. Plantar Fasciitis
5. Instrument adjusting
6. Knee Pain
7. Laser therapy
8. Shoulder
9. Anti-Aging
Backdoor them into chiropractic
1. some of these people would have never originally schedule an appointment with a chiropractor.

More from Dr. Erich Breitenmoser:

FreePracticeSecrets.com Over $597 in free practice building gifts!

Today you will hear part 1 of a 3 part interview Billy did with Dr. Erich Breitenmoser.

Dr. Erich Breitenmoser, “The Chiropractic Millionaire Maker” and founder of Practice Wealth. From Switzerland, he has regularly seen over 1,000 patient visits a week. In addition, he has coached over 8,755 chiropractors all over the world. Dr. Erich’s “No B.S.” approach to practice is unique in a world of hype and can help any chiropractor see more new patients, work less hours and make more money in any economy.

In Part 1:

Mindset
1. Deserve it
2. Believe it
3. Above. Down. Inside. Out.
Systems
1. More patients
2. Less hours
3. More money
Phones
- Answer live… always (answering service)
- CA’s: Ask questions. Don’t answer questions. Stay in control and book appointment.
- Name
- Number
- How did you hear about us? Track marketing
- What’s going on with you? Hurting? How long?
- Set appointment “Let’s even see if we can help you.”

More From Dr. Erich Breitenmoser:

FreePracticeSecrets.com Over $597 in free practice building gifts!

More From Billy:

workwithbilly.com If You Want To 1) Write Your Book or 2) Generate Leads Using Facebook… I Will Personally Work With You To Make That Happen.

In this episode of chirocandy, Billy visits with the founder of The Private Practice Millionaire Academy, Christopher Music.

P. Christopher Music, also known as “The Financial Prosperity Coach”, is a 20+ year veteran of the financial planning profession and a best-selling author and financial expert. He has been seen on NBC, CBS, ABC and FOX affiliates around the country on The Brian Tracy Show as well as Forbes Magazine, Newsweek and various healthcare industry publications.

Christopher observed that the lack of knowledge in the correct fundamentals and incomplete financial planning methods have created a general condition in the average household that predisposes it to economic disasters and potentially unrecoverable financial losses. This unnecessary state of affairs prompted him to research and develop a workable system to assist people in building wealth safely and securely while managing the financial risks they face every day.

In every message he delivers you'll find that he takes an innovative and simple approach to the complexities and challenges of modern financial and economic matters for an individual and his family. He deeply believes in the power of simplicity and basic truths to create better conditions for people of all races, creeds and faiths. Christopher has achieved his goal of delivering his message in an easy-to-understand method, stripping away the difficulties of complicated and illogical solutions to our financial prosperity that pervade today’s financial media.

More From Christopher Music:

Private Practice Millionaire Academy

FREE Financial Checklist: 21 Prosperity Laws

Econologics.com

1. Selling is Good. Greed is Bad.
- Exchange of value

2. Everyone Sells
- Job interview
- Date/Spouse
- Kids sell us

3. Sell or Be Sold
- You or selling them or they are selling you
- Why they can or why they can't.

4. Price is Not The Objection
- "I can't afford it."
- Most common objection
- Easiest to use
- Not enough Value
- Justice Scales

5. Objections are Good
- Tools for closing
- If they change objections they are lying.

6. Big Number then Little Number
- $30K coins then $4500 coins
- $600 Suit, then $100 shirt, then $60 tie
- Watermark
- Daymond John Seminar: $20K -> $4K -> $997 -> $497

7. You Will Never Close A Big Deal Unless You Ask For It
- Client/Patient example: $3K, $6K, $9K packages
- Is there value?
- Benefits the patient?
- Only good things can happen
- If they say no, the $3-6K package look more affordable.
- If they say yes, then everyone wins.

This week Billy Sticker sits down once again with legendary consultant and coach Dr. Mike Reid to discuss the framework for growing any chiropractic practice: attraction, conversion, retention and wellness.

Dr. Mike Reid graduated from the Canadian Memorial Chiropractic College in 1992. He started out his career knowing he wanted to make a huge impact on the Chiropractic world one day.

In 1999, Dr. Mike started coaching a small group of doctors who have since doubled, tripled or even quadrupled their practices and are now creating an extraordinary quality of life.

Today, Dr. Mike Reid is the CEO and Peak Performance Coach of the hugely successful Chiropractic Masters International, a coaching company devoted to empowering Chiropractors around the world with the tools and strategies to live the freedom-based lives of their dreams.

He was also chosen by the Creating Wellness Alliance (CWA), as their director of coaching for over 360 clinics worldwide. Dr. Mike is proud to be currently building some of the largest and most profitable practices in North America.

Dr. Mike Reid is a popular motivational speaker at venues such as Parker, EPOCS, CalJam and many other chiropractic organizations. With his passion and drive for new ideas and strategies, he is seen as one of the newest upcoming visionaries in the business of wellness.

Over the years, he has mentored hundreds of doctors in creating outrageously efficient, fun and profitable practices, enhancing health, fitness, wellness and family values, all the while still in part time practice.

In This Episode:

Attraction
Conversion
Retention
Wellness

(Brand NEW) Practice Growth Library chirocandy.com/jetpack

In today's episode Billy visits with Chen Yen of FillMyHolisticPractice.com.

Have you tried to do talks to get more patients, but you get discouraged when people don’t show up?

Isn’t it frustrating when people tell you “great talk!”, but you never hear from them again?

Speaking is one of the fastest ways to show up, do a talk, and get more clients in 1 hr than you would from a month of networking…..and a great way to stop trading dollars for hours…IF you know what you’re doing. That’s what led me to interview Chen Yen today.

Chen is known as a “6 & 7 Figure Practice Makeover” Mentor for holistic practitioners. She is the Founder of FillMyHolisticPractice.com.

Chen is an expert at showing introverted chiropractors how to grow a consistent 6 or 7-figure practice without having to feel drained from having to always be putting themselves “out there”.

Chen is a pharmacist who kept a secret to herself about how she really felt about drugs. She then started and grew a business from 0 to 7 figures the introverted way in less than 5 years. After feeling frustrated with handing out pills then with the business she grew to 7 figures, she is now excited to finally be living her passion, showing entrepreneurs like you how to get the word out about their practice… AND attract a waiting list of clients.

She’s helped chiropractors quickly double or triple their practices within less than 3 months…the introverted way.

Her vision is that our healthcare system truly becomes integrated people stop having to depend on drugs surgery when they don’t work.

Chen has seen it from both sides….both in providing healthcare in the traditional healthcare model receiving chiropractic, acupuncture, and naturopathic care as a patient.

The main way she grew her second business to multi-6 figure business in around two years has been primarily through speaking. That’s what I’ve asked her to come talk to us about today.

You can look around Chen’s website at FillMyHolisticPractice.com.

This week Billy Sticker talks with Dr. Brandon Mannie about how Dr. Mannie went from being fired 4 times in 2 years to having to open 4 practice to handle the patient volume of his own clinic after adding food testing for his patients.

Dr. Brandon Mannie is the founder and developer of TheFunctionalPractice.com which is a weight loss & functional medicine training platform for chiropractors. He has successfully implemented his innovative functional medicine protocols in over 100 clinics across the U.S.

The foundation of his systems & protocols lies in “Functional Food Testing” using FoodTest95™. www.FoodTest95.com He believes in objectively testing and customizing his patient’s food lists & nutrition is a major component in helping them achieve optimal health.

He also runs 4 functional medicine & weight loss clinics in the Minneapolis area. He resides in Lakeville, MN with his wife and 3 kids.

Are you currently using patient food testing in your clinic?

More From Dr. Brandon Mannie:

FoodTest95.com

Get Started Food Testing Here: FunctionalFoodTraining.com

Billy Sticker sits down with Dr. Michael Viscarelli on this weeks chirocandy episode. Listen as they discuss chiropractic critical mass.

Dr. Michael Viscarelli, founder of ADIO Chiropractic and Co-Founder of AMPED, believes in contributing to the overall health and quality of life of each of his practice members. He believes that health is our number one asset, and that nothing about the body is an accident.

Dr. Michael Viscarelli had the privilege to serve for over 4 years at Discover Chiropractic, the largest chiropractic office in the state of Georgia with Drs. Jeremy and Amanda Hess. During his time in Georgia, Dr. Viscarelli served multiple days a month volunteering at a homeless ministry, Rescue Atlanta. Every other week Dr. Viscarelli brought complimentary chiropractic care to hundreds of homeless people from all over metro Atlanta giving them an opportunity to get healthy and off their drugs.

Dr. Michael Viscarelli has been restoring lives one adjustment at a time in the Golden, Colorado area for 4 years now. He has been showing his practice members that they can stop “just coping” with life, and start living it. Now he wants to show YOU how you can make a profound impact on the lives of YOUR practice members.

More From Dr. Viscarelli

Amped

Mind Tweak

Launch Tour

ADIO Chiropractic

Facebook.com/MichaelViscarelli

AMPED Atlanta Event

On this episode of ChiroCandy, Billy Sticker visits with Dr. Tom Preston of Full Circle Coaching and Consulting. Listen as they discuss designing your ideal chiropractic practice.

Dr. Tom Preston is a highly acclaimed public speaker, life & business coach, chiropractic consultant and advisor who helps unlock the potential and authenticity of his clients, readers and listeners. His customized approach of unifying professional goals with personal talents has helped countless people discover the success they want to achieve. Dr. Tom believes everyone has the power to find fulfillment in their lives, bringing them closer to their dreams and providing the necessary mechanics to allow them to hold on to those dreams.

Dr. Tom is the author of several books, including audio and video programs, and has been heralded as one of the recognized leaders in professional career development.

Buying Cycle:

Know You
Like You
Trust You

Vision | Focus | System | Team

More From Dr. Tom Preston:

Consulting: fullcirclecoachingandconsulting.com

Email: drtom@fullcirclecoachingandconsulting.com

Designing Your Ideal Chiropractic Practice

Today on ChiroCandy, Billy Sticker visits with Dr. PatrickFlynnof The Wellness Way to discuss Trauma, Toxins &Thoughts.

Dr. Patrick Flynn is the founder and director of The WellnessWayClinics with wellness centers spread all throughout theU.S.serving individuals with numerous health conditions. Hestarted hisfirst clinic over 11 years ago with a vision of whathealth careshould really be and it has blossomed into a model thatothers arefollowing.

Dr. Patrick’s unique approach has given him the opportunitytowork with a number of well-known laboratories to developnewformulas, products and testing to help doctors to both identifyandrestore function to their patients’ bodies.

Learn More About Dr. Patrick Flynn and The Wellness Way:

Affiliate Program:

The website: TheWellnessWay Website

Facebook: https://www.facebook.com/TheWellnessWay

Facebook: https://www.facebook.com/patrick.flynn