Healthcare Rap: Recent Episodes
Shift Forward Health
Jared Johnson and Zain Ismail believe that healthcare has only one choice: to become truly consumer-first, or be disrupted. Each week, they share provocative thinking for healthcare innovators and explore the frontiers of consumer health.
The Healthcare Rap ranks in the top 10% of podcasts globally, has been named a Top 20 Healthcare Podcast, and has surpassed 200 episodes and 4 years on the air. If you want to operationalize consumer-first healthcare in your organization, join the movement and subscribe to the Rap today!
Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it.
All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320)
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Dr. Kameron Matthews, Chief Health Officer for Cityblock Health, dives into the relationship between feeling seen and having a better healthcare experience, the care model behind “compassionate care,” and an early look at Cityblock’s new health hub in Indianapolis.
All that, plus the Flava of the Week about shifting to a Consumer Experience mindset. What does it take for Marketing to play a leading role in Consumer Transformation, and how can we gain more traction with CX initiatives in established healthcare organizations?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#319)
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In the third and final episode recorded at HIMSS ’24, Jared and Zain is jam-packed with a team of HIMSS speakers, a HIMSS subject matter expert, and a team of notable HIMSS supporters. First up are Erika Braun and Tom Gutman from OhioHealth. Next is Phillip Bradley, Digital Health Strategist at HIMSS. And we wrap with some exciting news from Tracy Mills and Nick Vass, the CEO and president of J29.
This series serves as a reminder of the breadth and depth of how HIMSS is truly creating tomorrow’s health before, during, and after its annual conference. Thanks to the team at HIMSS for providing access to such high-quality guests throughout the week!
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#318)
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Dr. Geeta Nayyar, a globally recognized leader in healthcare IT and bestselling author, addresses technology’s role in improving consumer experiences, recaps a panel discussion she moderated at CES with Mark Cuban and Glen Tullman, and checks in on the reaction that the world has had to her book, Dead Wrong.
All that, plus the Flava of the Week about increased pediatric use of retail and urgent care clinics. Why is it worth doubling down on pediatric "moments that matter," and how can we remove more friction for parents in distress?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#317)
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In the second of three special episodes recorded at HIMSS '24, Jared and Zain speak with three senior tech leaders: Heidi West, Head of Healthcare at Zoom, Rob Wolfe, Senior Healthcare Technologist at LG, and Michael Blumental, Chief Revenue Officer at Hyro.
This episode focuses on technologies that you likely already know about or have in your daily life. From video chats to chat bots to home appliances and more, when technology does its job right, it’s usually invisible. You’ll want to listen for some of the themes such as what it takes for innovators to come from outside of healthcare and succeed, why consumer electronics companies are helping hospitals do more with less, and how automating conversations with the latest advancements in AI is improving clinical operations and patient access.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#316)
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Paymon Farazi, President of Signify Health, joins the Rap for an exclusive chat about where health at home does — and doesn't — fit along consumers' healthcare journeys. It’s been about a year since CVS Health completed its acquisition of Signify Health, and Paymon shares how the acquisition is helping more consumers receive care in a consumer-centric setting. He also uncovers what he refers to as "the stranger problem" and reflects on the technologies that are needed to scale and enable quality care in this setting.
All that, plus the Flava of the Week about the theme from this year’s HIMSS conference. What does "tomorrow’s health" look like, and how do we create it with partnerships and ecosystems?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#315)
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In the first of three special episodes recorded at HIMSS '24, Jared and Zain speak with three prominent health system innovation leaders: Andy Chu, Chief Product Officer at Providence; Dr. Eve Cunningham, Chief of Virtual Care and Digital Health at Providence; and Crystal Broj, Chief Digital Officer at the Medical University of South Carolina.
The theme of this year’s conference was "Creating Tomorrow’s Health," and Jared and Zain wanted to know what that means from as many perspectives as possible. You’ll want to listen for themes such as determining the right problems to solve, balancing the needs and capabilities of clinicians and consumers, and designing and building in a way that’s pushing the envelope yet still realistically achievable for today’s health systems as they continue to face some historic challenges.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#314)
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Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.
All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313)
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Jamie Gier, Chief Marketing Officer at DexCare, joins Jared and guest co-host Paul Schrimpf for the third in their special mini-series about the future of marketing. Jamie shares the foundations of strategy, measurement, martech, and team development that have served her well in marketing leadership roles, and she explains how new consumer behaviors are driving new marketing behaviors.
All that, plus the Flava of the Week about the launch of Vale Health. Can this new marketplace of wellness products lead consumer health journeys to new destinations, and will more health systems partner up for something besides sick care?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#312)
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Shaily Gupta, Co-Founder and Chief Marketing Officer at Mabel, joins Jared and guest co-host Paul Schrimpf for the second in their special mini-series about the future of marketing. Shailey dives deep on the Medicare side of consumerism and does some mythbusting about Medicare marketing that may surprise you!
All that, plus the Flava of the Week about the ROI of customer experience. What stats can be helpful for you to educate your organizational leadership, and where do good customer experiences come from?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#311)
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Kyle Smith, Head of Marketing for Healthcare at Noom, joins Jared and guest co-host Paul Schrimpf for the first in a special mini-series about the future of marketing. Hear how Noom's consumer business was born from failure and how Kyle's team experiments with new tools, looks for value, and either adopts them or moves on.
All that, plus the Flava of the Week about University of Rochester Medical Center’s innovative way to bring healthcare to bank branches. How is URMC using unconventional partnerships to improve access in rural communities, and what other solutions can we discover as we follow their lead with more collective problem solving?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#310)
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Robin Goldsmith shares Verizon’s vision for a consumer-centered future. As Verizon’s Global Lead for Health Innovation & Strategy,Robinbrings a lot of macro trends together and helps us understand the tech and data architecture that’s needed to empower a truly personalized future. He covers a lot, from the AI-enabled hospital of the future to voice-enabled technologies, to wearables having another moment, all combining to lead people to better health.
All that, plus the Flava of the Week about McKinsey’s new research on the global wellness market. Is the wellness market peaking at a time when it could be more directly influencing consumers’ behavior, and how can we consider the desire for wellness more prominently as we design and build around consumers' needs?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#309)
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Drew Schiller, CEO of Validic, recaps his recent panel discuss at CES about navigating the data revolution. Personal health data is playing a revitalized role as new modalities powered by breakthrough technologies have ushered in a new era for biomonitoring and wearables. Combine that with an ecosystem that connects that data and makes it actionable for clinicians, and you have new possibilities for the consumer/clinician team to drive better health and wellness.
All that, plus the Flava of the Week about keeping Consumer Transformation from remaining an “elusive concept.” How will more consumer-centered conversations lead to more consumer-centered innovation, and how do we get that ball rolling even faster?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#308)
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Ben Tingey returns to talk all things consumer innovation from his point of view as Innovation Manager with Advocate Health’s Innovation & Commercialization team. Ben and Jared talk about everything from General Catalyst to Neuralink as they range far and wide in their assessment of how to let the future shape our progress today.
All that, plus the Flava of the Week about new wellness offerings from Eli Lilly and Mayo Clinic. Is direct-to-consumer digital health changing course, changing shape, or both, and what can we learn from some of these latest product launches?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#307)
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Crystal Broj and Franco Cardilllo from the Medical University of South Carolina spotlight digital health transformation teams and how to set them up for success. Get ready for a super tactical discussion from one of the teams that's leading the charge to incorporate digital health into the lives of those who are seeking and providing care.
All that, plus the Flava of the Week about Target rolling out a thousand new wellness products. Does Target see wellness journeys differently than the sick care industry, and how do we pay more attention to the merchandising aspects of healthcare?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#306)
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Joel Philippsen, Director of Marketing and WellConnect at Columbus Regional Health, spotlights consumer-centered innovation from the health system point of view. Joel helps us connect the dots between aspects of the consumer experience that can sometimes be overshadowed but can have a high impact on meeting the expectations of those receiving care.
All that, plus the Flava of the Week about the Empowerment Zone. Can this concept help to evolve the conversation around whether people are patients or consumers, and can this mindset help us keep our focus where it should be — on better health and wellness? Thanks to Lonnie Hirsch for this thought-provoking post.
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#305)
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Wei-Li Shao, President of Omada Health, joins us to discuss Omada's big splash: being named Amazon’s first partner for their new Health Condition programs for managing chronic conditions. Wei-Li shares how this partnership is keeping the human element of healthcare front and center, and how designing experiences outside of the doctor’s office is leading to real behavior change at scale.
All that, plus the Flava of the Week about Best Buy Health’s year in review. Which of their highlights slipped under the radar in 2023, and what are they showing us by doubling down on home health and consumer wellness products?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#304)
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Christine Albert, Chief Experience Officer at LCMC Health, shares how consumer-centered leadership brings brands to life, why marketers are in the sweet spot to translate consumer initiatives to business leaders, and how to connect the dots between brand, culture, and experience to create people-centered leadership.
All that, plus the Flava of the Week about Amazon’s new Health Condition programs. How does their partnership with Omada Health help everyday people connect with chronic health benefits that they already have, and how can we get better at integrating digital health solutions into consumers’ health journeys?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#303)
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Season 10 kicks off with Dennis Murphy, President and CEO of Indiana University Health. Dennis shares what senior hospital leaders can do to keep making progress with consumer experience when they have so many other priorities, then he provides some details about an exciting new hospital that IU Health is developing in downtown Indianapolis and how patient experience is being prioritized as part of the building.
All that, plus the Flava of the Week about Kroger piloting new primary care clinics for seniors. What’s Kroger’s formula for success among underserved Medicare populations, and how can grocery brands play a greater role in consumers’ health and wellness?
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#302)
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We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner returns to review what he predicted a year ago and offer some new takes on what could be coming from different corners of the industry.
All that, plus the Flava of the Week about refining our focus in the new year. As the new rap intro states, consumer innovation isn’t going away, so why should we double down on these macro- and micro-innovations, and how can we stay at the forefront of the next wave that’s coming?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#301)
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Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Marketing With Soul #10 | Rap Bonus #300)
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Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be coming next for consumer transformation from inside and outside traditional care providers.
All that, plus the Flava of the Week recapping the major headlines from 2023. As the new year unfolds and we hear about more big moves, can we commit to look beyond the hot takes and view them through a consumer’s lens?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#300)
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Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Marketing With Soul #9 | Rap Bonus #299)
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The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new entrants addressing the calls to become more consumer-centric, and where should YOU be looking next?
All that, plus the Flava of the Week about CVS Health’s Investor Day. As the retail giant puts more emphasis on integrating their services, can we open our minds to a world where traditional and nontraditional players coexist for the benefit of consumers?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#299)
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Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Marketing With Soul #8 | Rap Bonus #298)
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Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their perspectives on what’s coming for consumer transformation. They share how both traditional and nontraditional players are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.
All that, plus the Flava of the Week about how Mark Cuban appears to have influenced CVS’s drug pricing model. What will come next for the billionaire who has ripped up every playbook along the way, and can he continue to have an influence on making an aspect of healthcare more transparent and affordable?
Resources:
- Life-Centered Health Care Podcast: What If Health Care Goes Beyond the Walls? - Zeev and Ann Somers
- Life-Centered Health Care Podcast: There Are No More Swim Lanes - Zeev and Ann Somers
- Subscribe to Creating a New Healthcare Podcast
- Subscribe to Life-Centered Health Care Podcast
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#298)
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With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Marketing With Soul #7 | Rap Bonus #297)
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Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have to focus on the immediate future rather than look too far down the road.
All that, plus the Flava of the Week about GNC Health launching new virtual care services. How can retail health memberships meet consumers’ needs, and can they challenge traditional sick care to find more value in wellness and nutrition?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#297)
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Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work?
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)
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Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.
All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296)
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Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)
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Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.
All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295)
Subscribe to Sanford Health's Reimagining Rural Podcast
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UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)
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Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.
All that, plus the Flava of the Week about Walmart Health’s first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294)
- Interview with Walmart Health's Dr. Chinni Pulluru
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Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)
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Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.
All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consumers’ true health needs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293)
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Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors.
Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)
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As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.
All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292)
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Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen.
Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)
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Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.
He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council.
All that, plus the Flava of the Week about Optum and Uber’s new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291)
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In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290)
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Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore.
All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#290)
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If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.
In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289)
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We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.
All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289)
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Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.
In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288)
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Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.
All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)
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John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.
In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #7 | Rap Bonus #287)
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Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to?
All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)
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Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.
In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286)
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James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.
All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)
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The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.
This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap Bonus #285)
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Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem.
All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what does it mean when retail health's vision doesn’t always align with shareholders' expectations?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#285)
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Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #4 | Rap Bonus #284)
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Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers may implement the same techniques as hospitality organizations to enhance the patient experience. Peter and his coauthor Stowe Shoemaker’s new book Hospitable Healthcare examines 22 service touchpoints that are common to both hospitality and healthcare experiences.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#284)
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Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory — for the second time.
Ed is a role model for every healthcare leader who wants to make an impact.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #3 | Rap Bonus #283)
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Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthcare generative AI report, and he helps us understand what’s possible from this emerging tech class to help consumers in their health journeys.
All that, plus the Flava of the Week about Amazon’s new insulin coupons. What does this latest battle in the War for Drug Pricing signal about Amazon’s healthcare roadmap, and how can we come together to increase the consumer-minded innovation that happens in other steps of the consumer journey?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#283)
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Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. Earlier in her career, Jean had to leave a job that she enjoyed when she was asked to do something that she knew was wrong.
Her insights on careers and leadership are invaluable, not just for healthcare marketers, but for professionals at all levels.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #2)
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Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minded, they are hiring for new positions that can make or break their success. So it's more important than ever to be equally optimistic and realistic about job descriptions, qualifications, and contributions.
All that, plus the Flava of the Week about the AMA’s new Health at Home framework. What does it say about the medical industry’s adoption of home-based care, and how can their guide help us overcome our resistance to change?
Learn more about Flywheel Search Group and tell Kelly that you listened to this episode!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#282)
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Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and consumerism. The modern world of work is constantly moving, so in this series, we bring you musings on careers and leadership from well-known friends. Our goal is to highlight the journeys that some of our friends have taken to reach their work goals, and some of the insights that they’ve learned along the way.
To kick off this series, we present a montage from previous guests. Each of these guests was asked to share a piece of career advice that has stuck with them. These are their responses.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #1 | Rap #282)
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Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to evangelize for consumer transformation and highlights ways that he sees hospitals innovating in their marketing.
All that, plus the Flava of the Week about Amazon Clinic’s nationwide rollout. What does Amazon's moves signal to us about opportunities for more consumer-centered health experiences, and should we be rooting for anyone who makes it easier, less scary, and less costly to have our health and wellness needs met?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#281)
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Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.
All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280)
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Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare executive in today’s up-and-down environment.
All that, plus the Flava of the Week about AWS HealthScribe, the new clinical documentation service featuring generative AI. In what ways can improving the clinician experience lead to a better consumer experience, and how can we look more often from the outside in?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#279)
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We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are protected. It’s an intriguing time as new tech platforms are opening doors to new types of digital consumer health experiences, and Ashmer and Brooke help us explore some of the possibilities.
All that, plus the Flava of the Week about GNC’s new healthcare subscription service. As the list of nontraditional retail primary care subscriptions continues to grow, how will these new services affect not only consumers' choices, but their expectations?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#278)
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Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case that one reason health systems have been slow to adopt consumer innovation is because they have struggled to understand the ROI. He offers tips for healthcare leaders to take control of their value narrative and build their business growth around it.
All that, plus the Flava of the Week about Hy-Vee’s new health and wellness subscription service. Why do grocery wellness programs have such potential, and how can provider organizations partner with them for a healthier America?
Subscribe to the Relevant Podcast for healthcare marketing and career insights.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#277)
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Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does success look like, and where do data and technology fit in?
All that, plus the Flava of the Week about predictions for the 2nd half of the year. What trends might we see in consumer health between now and the end of the year, and what consumer brand might be next to make a splash in primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#276)
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Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system.
All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization. What does the Amedisys deal tell us about momentum in the home health space, and how can we keep exploring ways to bring healthcare to places that offer a more desirable experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#275)
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Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way.
All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#274)
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We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress.
All that, plus the Flava of the Week about H-E-B opening more primary care clinics in their grocery stores. What’s the endgame for grocery chains, and how can we see the value of care that’s being offered in nontraditional settings?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#273)
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Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she would say to people who are skeptical about retail's ability to provide quality care.
All that, plus the Flava of the Week about the internal consumer conversation. Innovating around consumers’ needs can still be seen as an "experiment," so how do we help the conversation gain traction, and what story will you tell?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#272)
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Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players.
All that, plus the Flava of the Week about the collective power of revolutions. How will the movements that are happening in retail, free market medicine, and hospital board rooms impact the health choices of everyday consumers, and what’s your part?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#271)
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Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)
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Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades ahead.
All that, plus the Flava of the Week about driving growth through consumer centricity. It's time to push the conversation from "kind of important" to "strategic driver." How will you champion the strategic business value of consumer centricity in YOUR organization?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#269)
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Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers.
All that, plus the Flava of the Week about CVS’ Healthy Aging report. Life after age 65 represents a new chapter for many. Will it also represent a new chapter for consumer-centered care, and what is retail’s role in caring for aging Americans?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#268)
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Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainable.
All that, plus the Flava of the Week about the value systems underlying care. What can we learn from the Free Market Medical Association and other micro-revolutions that are daring to improve the experience for patients and providers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#267)
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Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare.
Let us know what you think about this format and whether you’d like to see more bonus episodes like this one in the future!
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#266)
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Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy.
All that, plus the Flava of the Week about Apple’s reported new health coaching service. How does their new service work, and can we change the narrative to encourage more innovation that includes prevention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#265)
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Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company.
All that, plus the Flava of the Week about Kaiser Permanente acquiring Geisinger Health. What does their new platform mean for consumers, and will other systems expedite their plans to explore value-based agreements at scale?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#264)
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Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently.
All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare vision include, and how can our organizations’ visions better align for the benefit of consumers and society?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#263)
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Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers.
All that, plus the Flava of the Week about CVS completing its acquisition of Signify Health. Why is now a good time to revisit their $8 billion bet on home health, and how can we use this moment develop a Disruptor’s mindset?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#262)
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It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that work for your benefit, as well as the benefit of the people that your organizations ultimately serve.
All that, plus the Flava of the Week about the Consumer-First Health Manifesto. The Manifesto was published 6 months ago, so what progress are we making in accomplishing the changes that it outlines, and how can we continue building momentum in those areas?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#261)
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Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics.
All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we make sure that we keep up with where digital health leaders are spending their time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#260)
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Dr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s data show that when consumers have friction in their process of care, they question how much the provider cares about them. Dr. Lee also shares insights from his new book Healthcare's Path Forward and what to do now that society has a new understanding of what suffering means.
All that, plus the Flava of the Week about Best Buy and Atrium Health’s new hospital-at-home partnership. Is health-at-home is having a moment, and should we be waiting for innovators to fail?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#259)
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Andy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan members, and how it decreases no-show rates and call center volumes. Join Andy and host Jared Johnson as they discuss how access, availability, and reliability all play a role in the member experience.
All that, plus the Flava of the Week about Transcarent acquiring 98point6’s virtual care platform and customer base. What does it say for the self-insured employer market, and what can we learn from how these two digital-first startups are approaching primary care?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#258)
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Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences.
All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257)
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Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.
All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#256)
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Chris McCann, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creating amazing consumer experiences. Current Health was acquired by Best Buy in November 2021 for $400 million. What does that mean for consumers?
All that, plus the Flava of the Week about all of the headlines that have happened from the time that Amazon announced it was acquiring One Medical until closing the deal seven months later. Can traditional healthcare keep up and adjust in real time?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#255)
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Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design seem to have many different titles and live in many different departments, so we need to prop the door open and set a big table in order to build up the community.
All that, plus the Flava of the Week about Albertson’s new health and wellness app, Sincerely Health. Can grocery chains influence consumers’ health by leveraging their strong brand affinity, and should you pay attention?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#254)
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Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion dollars.
All that, plus the Flava of the Week about the bigger picture that’s being revealed by CVS’ acquisition of Oak Street Health. What could happen if hospitals and health systems finally take a chapter out of the retail playbook and invest in making their consumer experience a competitive advantage?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#253)
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Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health startups, consumers, and academic medicine intersect for the good of a population. Join him as he discusses using technology to increase access to care and how he gave up his clinical practice in pursuit of building new innovative care delivery models.
All that, plus the Flava of the Week about new prescription offerings from Amazon and Optum. How will RxPass and Price Edge provide a higher level of consumer-first health, and how can we shine a brighter spotlight on parts of the experiences that can be easy to overlook from a hospital-centric lens?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#252)
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Sam Seering gives an inside look at Epic Cheers, Epic’s CRM platform. He gives a tour of how technology enables better consumer experiences and provides the groundwork for personalizing health journeys. Go beyond the buzzwords and hear straight from the source.
All that, plus the Flava of the Week about Harvard Medical School withdrawing from U.S. News rankings. What are the real benefits of rankings for consumers, and where else could hospitals invest in their place if felt like they had the choice?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#251)
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Celebrate the 250th episode as Jared and Zain give a "State of the State" of Consumer Transformation. They start off by the numbers, sharing some figures from research across the industry about what consumers want and how healthcare organizations are meeting those demands (or not). Then they discuss who’s trending up and down and wrap up by creating a consumer cocktail.
All that, plus the Flava of the Week about the rumors that CVS is exploring an acquisition of Oak Street Health. Can retailers, hospitals, and value-based primary care coexist, and can a less-hospital-centric version of healthcare benefit everyone?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#250)
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Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
All that, plus the Flava of the Week about Walgreens’ latest earnings call. How are Walgreens and VillageMD investing, scaling, and partnering, and what can we learn from their upward trajectory?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#248)
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Samia Brown, Director of Senior Markets and Product Development at Priority Health, discusses a new partnership with Kroger Health that’s making it easier to access healthy food. Priority Health recently announced the program that’s using food-as-medicine to transform healthy lives in southeast Michigan.
All that, plus the Flava of the Week about Current Health’s State of Care at Home report. What does it say about the opportunities and challenges for health system leaders to explore the frontier of care at home, and how can it provide a better experience for consumers?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#248)
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The 2023 Predictions Series wraps up with Jared, Zain, and James offering their top 6 predictions for consumer transformation in the new year and beyond, followed by a lightning round of movers and shakers. Which trends are capturing their attention, which players do they think will make big moves, and will the sky keep falling?
All that, plus the Flava of the Week about the breakthrough for real change. How will we bury the age-old excuses and have a more productive dialogue about improving the consumer experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#247)
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The 2023 Predictions Series continues with Paul Keckley, Managing Editor of the Keckley Report, and Chris Hemphill, Sr. Director of Commercial Intelligence at Woebot Health. Paul and Chris take us all across the landscape to discuss how they expect hospitals and health systems to respond to financial pressures and calls to become more consumer-centric. How can we be more courageous with tackling public policy, bias in healthcare data, and the mental health of our nation?
All that, plus the Flava of the Week about looking back and sharing gratitude. How do we break away from the day-to-day demands on our time to be grateful for how far we’ve come?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#246)
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The 2023 Predictions Series continues with health economist Jane Sarasohn-Kahn, and Amy Heymans, chief design officer for UnitedHealthcare. How are health systems, health plans, and disruptors addressing the calls to become more consumer-centric, and where should YOU be looking next?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#245)
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Sara Vaezy from Providence and Barbara Casey from Pixel Health kick off the 2023 Predictions Series to share their perspectives on what's coming for consumer transformation. They share how both traditional providers and disruptors are addressing the calls to become more consumer-centric, and what it all means for the industry and those whom we’re serving.
All that, plus the Flava of the Week about Almond, a startup that’s looking to modernize the OB/GYN experience. What does their membership-based model include, and can it improve access for this important aspect of healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#244)
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Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and where he expects consumer transformation to be in the next 24 months. Spoiler alert: A lot of exciting thing are happening when it comes to digital consumer health, but they’re still happening at the bleeding edge and need to become more mainstream.
All that, plus the Flava of the Week about a recent #HITsm tweet chat on the topic of whether healthcare has become a consumer industry. How do we engage with the various entities in our healthcare journeys, and what’s coming next when it comes to addressing consumers’ needs?
Download Geonetric's Consumer Health Survey at: https://www.geonetric.com/healthcare-rap-22
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#243)
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Dr. Daniel Guerra, Chief Medical Information Officer at ChenMed, describes how technology enables ChenMed’s vision for transformative care. He gives a behind-the-scenes look at InTuneHealth, a tech-forward value based care model that focuses on helping older adults who are on the go to stay healthy.
All that, plus the Flava of the Week about Best Buy’s Geek Squad taking its talents into the home to connect remote patient monitoring devices with hospitals. What might happen as retailers roll out new ways to bring customer service to the homes of patients?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#242)
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Jared goes behind the scenes with leaders from three organizations that recently launched podcasts to find out what they hope listeners will get out of tuning into their shows. First up is Sondra Brown, President and Founder of MDRG, which hosts the new show What Consumers Want. Second is Cathy Connolley, Founder and Chief Operating Officer at Doctivity Health, which hosts the show Actionable Insights. And third, we wrap up with none other than Mitch Holdwick, who hosts DeliverHealth’s podcast, Healthcare Simplified.
All that, plus the Flava of the Week about the launch of Amazon Clinic. What does the initial digital experience look like, and is there anything the rest of us can learn about how they’re approaching their new direct to consumer offering?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#241)
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Tim Barry, CEO and Chair of VillageMD, goes behind the headlines of their $9 billion acquisition of Summit Health. Tim shares how the acquisition can accelerate VillageMD’s vision for improving the consumer experience and clinician experience. And he shares where their in-store partnership with Walgreens is headed going into 2023.
All that, plus the Flava of the Week about Walgreen’s most recent retail roadmap. What might we learn from their last earnings call, and why do they refer to consumer-centric healthcare as their next growth engine?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#240)
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Justin Wartell walks us through Monigle’s newest Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences.
All that, plus the Flava of the Week about Walmart Health’s announcement that they’re opening 16 clinics in Florida in 2023. Is their strategy coming off life support at the right time, and will this move revive their ambitions to set a new standard for consumer experience?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#239)
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Stericycle's latest patient engagement research includes some surprises, such as the phone is not dead as the channel of choice after all. Matt Dickson and Sarah Bennight discuss this and other insights from the survey, hot off the press. Learn what consumers say about delayed care, multilingual access, activation, convenience, and more.
All that, plus the Flava of the Week about Apple possibly offering health insurance. What could a consumer-first insurance plan look like, and is Apple the right player to offer it?
Download Stericycle's Patient Engagement Report here.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#238)
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Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health System and the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.
All that, plus the Flava of the Week about the launch of Instacart Health. What role can Instacart and other service technologies play as we look to re-center the business systems that serve as the foundation of healthcare?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#237)
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We are honored to welcome the President of Village Medical, Dr. David Hatfield, as he shares an exclusive look at the cornerstones of the company's vision for value-based care, and how they're centered on a better consumer experience. From their integration with Walgreens stores, to taking responsibility for patients who aren’t engaged, to eliminating the word noncompliant, Dr. Hatfield gives a formula for value-based care in an age where the interests of providers, patients, and businesses are finally aligning.
All that, plus the Flava of the Week about Stericycle’s Client Symposium and its theme of "the art of patient engagement." How can we improve the experience for consumers and the bottom line all at once?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#236)
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Scott Andrews drops knowledge from Kyruus' Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoiler alert: Doctors want a bigger role in their online presence and scheduling!
All that, plus the Flava of the Week about the Consumer-First Health Manifesto. Why is this document significant, and how can it accelerate the industry towards consumer transformation?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#235)
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John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers.
All that, plus the Flava of the Week about Providence’s approach to bringing together digital innovation and business strategy. How does digital transformation drive health systems' growth, for real?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#234)
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Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each planting their flags in the ground in their own ways. Jared, Zain, and James Gardner profile their moves in the space, discuss their appeal to consumers (or lack thereof), and grade their potential for disruption.
All that, plus the Flava of the Week about CVS’ acquisition of Signify Health. Where does home-based care fit in the Disruption Equation, and can it cause convenience to be the ultimate competitive advantage?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#233)
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We welcome Dr. Gordon Chen, Chief Medical Officer at ChenMed, to discuss the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business. Learn how ChenMed strives to do this, as well as other insights from The Calling, the memoir that Dr. Chen recently co-authored with his brother Christopher.
All that, plus the Flava of the Week about Walmart and UnitedHealth’s new Medicare Advantage partnership. Can they truly compete on cost and access, and what impact might this have on the Retail Wars?
Buy The Calling here.
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#232)
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Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation.
All that, plus the Flava of the Week about Dollar General taking one more small step toward competing in healthcare. Will their methodical approach pay off?
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#231)
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Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in:
- Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast, a panel discussion on the positive changes that are happening in health and self-care
- Shiva Mirhosseini, customer experience champion and digital leader at Fortune 50 companies, hosts Paving the Path, where she explores the digital renaissance shaping healthcare today with women game changers, thought leaders, and executives
- Erica Olenski Johansen hosts Trauma-Informed Life, where she shares her perspective on improving the U.S. healthcare system as a trauma-informed caregiver, industry insider, mother, woman, and human being
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#230)
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Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in consumers' health decisions and how healthcare organizations can use this information to design better consumer experiences.
All that, plus the Flava of the Week about the stunning news that Amazon will not be offering Amazon Care after the end of the year. If Amazon Care really wasn’t a "complete enough offering," does that say anything about employers being the brokers of healthcare benefits?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#229)
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Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors.
All that, plus the Flava of the Week about Best Buy offering over-the-counter hearing devices. As one of the middle children, how might Best Buy’s playbook impact consumer health offerings in the long term, and how will people know to go to their local consumer electronics store?
Download the report for free from Klein & Partners and Core Health at https://corecreative.health/insights/core-health-research-updated-consumer-insights-on-healthcare/
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#228)
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Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.
All that, plus the Flava of the Week about TikTok’s parent company acquiring a chain of hospitals. Is this a countermove to Amazon’s acquisition of One Medical, and do we have any indication that it will benefit consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)
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Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health.
All that, plus the Flava of the Week about reducing the cost of insulin. UnitedHealth Group is eliminating out-of-pocket costs for insulin for eligible members, and Optum is making insulin available at a low cost to the uninsured. How much can this impact the consumer experience?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)
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Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to find its footing in that area? And will the announcement act as a catalyst for health systems to prioritize a better consumer experience?
All that, plus the Flava of the Week about health at home. VillageMD has a vision for reducing the costs of primary care through house calls. Are they having a moment, and will they keep growing?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)
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Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few years.
All that, plus the Flava of the Week about, you guessed, it, Amazon’s acquisition of One Medical. Amazon’s leadership says they see a lot of potential to ‘both improve the quality of the experience and give people back valuable time in their days.” Can they deliver on that promise now?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#224)
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Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors.
All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223)
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Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all.
All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222)
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UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.
All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221)
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Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown!
All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220)
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Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.
All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219)
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David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations.
All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218)
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Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships.
All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217)
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Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience.
All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216)
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Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and business strategy of payviders and where they are headed as the world starts to look a little further down the horizon. How do you incentivize providers to keep people out of the hospital, and then translate that message so consumers understand their options?
All that, plus the Flava of the Week about the affordability crisis. Can the Disruptors do more than transform the consumer experience; can they also make a dent in the cost?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#215)
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Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for-service model. The currency of healthcare delivery right now is billing more in order to generate more RVUs. Learn how ChenMed's full-risk model and moral vision are leading them to honor seniors with affordable VIP care. All that, plus the Flava of the Week about the lessons that Jared learned from the Creator Economy Expo. What can healthcare learn from content entrepreneurs?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#214)
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Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will get into how improving the financial experience can lead more consumers to seek care and stay on top of their health.
All that, plus the Flava of the Week about the ex-CEO of OptumRx and his plans to rewire prescription drug delivery. How can we use industry knowledge as a competitive advantage during transformation, rather than an excuse not to do it?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#213)
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Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.
All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212)
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Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep into what’s drawing him to this new form of primary care, how he’s using his communications skills to engage consumers in their health, how it differs from traditional care at legacy institutions, and why he considers personalized, membership-based, whole-person health to be the next revolution.
All that, plus the Flava of the Week about copycat strategies.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#211)
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Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They’re the founders of Aimedis, a novel healthcare ecosystem that includes the world’s first healthcare metaverse. Learn what that means, how it works, and why consumers should care about it.
All that, plus the Flava of the Week about "heads in beds." What would it be like if we eliminate this phrase from hospitals’ business strategies?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#210)
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Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’spoint of view. Ann Somers, Senior Research Fellow at the Clayton Christensen Institute, dives deep into the benefits and challenges of disrupting ourselves today in order to better position ourselves for tomorrow.
All that, plus the Flava of the Week about a false dichotomy that’s holding us back. If consumers win in the Healthcare of Tomorrow, does that mean that providers have to lose?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#209)
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Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Communication Officer for Providence Oregon, finds a lot of common ground with those who are calling for urgent transformation, such as:
-Retail brands can be good for consumers’ healthcare choices, but it won’t be easy for them to succeed.
-Innovation requires dedicated resources. You can’t just assign it to someone on top of everything else they’re already doing.
-The challenge is how to connect everything once you get past primary care – how to funnel into specialists, etc.
-Valuing innovation doesn’t devalue operations.
All that, plus the Flava of the Week about what the CEO of Whole Foods recently said about whole-person health. John Mackey delivered a scathing review of the US healthcare system at HIMSS, so what did he say we should do instead, and why is it important?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#208)
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Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innovation space. This is the third in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Logan shares his journey as an early career professional: what excites him about the fields of healthcare and technology, and what he sees as the biggest challenges in these fields, and what he would tell his younger self if he was back at the beginning of his career journey.
All that, plus the Flava of the Week about Aaron Martin’s return to Amazon after eight years leading Providence’s digital health group. Many digital innovators that health systems need are going to leave, so how do we attract and retail digital talent?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#207)
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Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This is the second in a three-part series for early career professionals – those with a few years of experience who are looking at what’s ahead. Kelly shares powerful ways to better understand career choices at the intersection of healthcare, tech, and innovation, as well as a firsthand look at how the Great Resignation is impacting the Digital Health talent wars.
All that, plus the Flava of the Week about a new video from Andrew King on Healthcare Consumerism. It’s an uphill battle to get different entities and stakeholders on the same page to prioritize consumer initiatives, so how can we tell the story of the consumer shift and why it matters?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#206)
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Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking at what’s ahead. Learn some of the unconventional insights about advancing careers, including starting small, building your brand, networking outside of your current employer, demonstrating that you’re solution-oriented, and developing your curiosity.
All that, plus the Flava of the Week about Forward Health’s tech-enabled patient experience. It’s unusual for primary care clinics to tout cool new tech, so how does Forward explain it so that it matters to consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#205)
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Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provocative predictions about pretty much everything: from the “usual suspects” of rising consumer and patient expectations, to ever-advancing technology and intensifying perennial pressure to reduce costs and increase access. They dig deep into areas that we might not typically associate with digital transformation, and explain how they can have a big impact. All that, plus the Flava of the Week about the big picture. How do we see financial and staffing shortages differently when we zoom out and ask why we should be more consumer first?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#204)
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Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the co-author of Health Design Thinking, dives deep into whether he thinks the pandemic has led to more human-centered design in healthcare, how to scale innovation, and why he has hope for the future of medicine. All that, plus the Flava of the Week about the fervor over funding. Why are some doctors frustrated by the talk about digital health funding, and what does it say about attitudes in the industry?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#203)
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Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the next 2-3 years. Zain and Jared share some provocative thinking about what might happen if hospitals don’t ultimately change course in the midst of their unsustainable trajectory. All that, plus the Flava of the Week about the Revolution of Thought that’s already happening in pockets across the industry. If it's still so painful to schedule, visit, and pay for seeing the doctor, should that experience be the main focus of healthcare?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#202)
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Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how consumers engage healthcare. In this landmark episode, Chris and Jared speak as if they’re in the year 2030 looking back at how many of those predictions were right, and where consumer health ended up. All that, plus the Flava of the Week about Amazon Care’s nationwide rollout. What does their expansion mean for health systems, other new entrants, and, ultimately, consumers?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#201)
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Celebrate our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes.
All that, plus the Flava of the Week about how to shift forward. If the answers are in front of us, how do we overcome the tendency to search for answers by looking in the past?
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#200)
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Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in our day-to-day culture. We wrap up season 6 with Dan Dunlop for the final episode in our three-part series about how words can transform healthcare. Dan shares some provocative thinking about the language of love vs. the language of war, and the effect it has on how we see opportunities to build a more consumer-first healthcare experience.
All that, plus the Flava of the Week about how the desire to build a better experience is often overshadowed by the economics of how to do it.
Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.
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Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking about how we can look to retailers to understand how they use journey-based content to create relationships. She dives deep into the investments that are needed to create those relationships as we head into this new unknown era of healthcare.
All that, plus the Flava of the Week about the implications of Mark Cuban’s Cost Plus Drug company opening its online pharmacy in an attempt to disrupt high-cost medications.
Thanks to Persado for spreading the awesome, yo! Visit Persado.com to learn more about their pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.
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Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and designing for consumers, the more we should realize that words are powerful. Ahava shares some provocative thinking about how content can be the key to staying relevant in consumers’ lives before they even seek care.
All that, plus the Flava of the Week about choosing to be part of making healthcare better. What can we learn from the speakers at the recent DGTL Voices virtual conference?
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Women make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in the house to share some provocative thinking about opportunities to reimagine the maternal care experience. We dive deep into designing health services around improved access and how to better understand consumers’ healthcare choices so we can design better products and services.
All that, plus the Flava of the Week about the No Surprises Act. Is forced innovation better than no innovation at all?
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Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focus changed over the years, and what does it say about the evolving needs of our industry?
Shout-out to the Shift.Health Network for spreading the awesome, yo!
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Jared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connected fitness, staffing shortages, care models that bypass the hospital, and more. All that, plus the Flava of the Week about the two paths that are leading us to where healthcare could be, and an introduction to the new Consumer-First Health Society. How can you be part of these amazing conversations that are happening with this community of big thinkers?
Shout-out to the Shift.Health Network for spreading the awesome, yo!
Check out these amazing podcasts from some of our friends: DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don’t address. We’ll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their wellness journeys. All that, plus the Flava of the Week about the possible implications of moving away from Web 2.0. When the founder of Reddit calls Web 2.0 a “weird mistake,” does that mean that it’s time to start reimagining digital engagement?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens’ CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS Health claiming to be "uniquely positioned," is it finally time to invest the human capital into understanding their battle plan?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flava of the Week about Carbon Health’s new pre-diabetes program. What does it say about prevention as a new model of primary care, and how can it benefit consumers?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don’t understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about turning up the heat on uninspired healthcare branding. How do providers seize the opportunity to show that they understand consumers?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading into 2022.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus the Flava of the Week about what happens when healthcare organizations admit that they haven’t been bold enough in their thinking.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health’s research study on the gap between care that’s expected and care that’s received, and how providers are attempting to close that gap. All that, plus the Flava of the Week about how the vision of consumer-first health is becoming clearer for those who are looking. What company’s CEO recently described their vision for becoming a hybrid of a healthcare provider and a consumer brand, and what will it mean for the industry?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Download Experian Health’s The State of Patient Access: 2021 report here.
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers’ health needs, and what might come next. All that, plus the Flava of the Week about learning to distinguish Reliability people from Validity people. What happens when we say the right thing to the wrong crowd?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hundreds of their stores to be 100% devoted to healthcare.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers.
All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Resources mentioned in this episode: Startup DPC Plum Health Book: Startup DPC: How to Start and Grow Your Direct Primary Care Practice Book: Direct Primary Care: the Cure for Our Broken Healthcare System
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill
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Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
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It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
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Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity.
All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Check out Twelve North Agency Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
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How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same result.
All that, plus the Flava of the Week about what a world with fewer hospital beds would look like.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung
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Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps:
· Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel
Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to these and many more questions.
All that, plus the Flava of the Week about inviting all the right players to the table. Hospitals and health systems own a smaller and smaller portion of a consumer's healthcare journey, so why haven’t they been interested in establishing better consumer relationships?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Carol’s podcast, What’s My Tagline, and subscribe to catch part two of the crossover series, where Carol and Jared discuss their top ten tips for those who already host a podcast and want more out of it. Check out all of the shows at HealthcareNOW Radio. Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel. Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.
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Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth really tells us. Have telehealth visits leveled off because consumers don't want them as much, or is it because so many of them don't yet provide a good enough experience?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case.
All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Connect with Stefan Behrens on LinkedIn Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung
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Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement.
All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective?
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
Next steps: Connect with Matt Hummel on LinkedIn. Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel. Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung.
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Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb superhost and the Flava of the Week about where to look for revenue recovery.
Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel.
If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorrow.
If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess. Follow the HIT the Trails cross-country tour featuring the HIT Like a Girl Podcast hosts Shereese Maynard and Joy Rios. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise.
If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx.
Check out Irrational Labs’ Behavioral Design for Health Boot Camp.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week about the lack of action among legacy health systems.
Check out the Combustion Chronicles Podcast and Shawn’s book Kiss Your Dragons.
Shout-out to the Shift.Health Content Network for spreading the awesome, yo!
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Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. All that, plus the Flava of the Week about getting our curiosity back. Are we conditioning ourselves to only value content and ideas from people who have the exact same job as us?
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about trade media blind spots.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Ed’s podcast, DGTL Voices, one of the newest shows on Shift.Health.
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Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava of the Week about competing on digital consumer experience rather than on quality.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.
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Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake.
Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health.
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The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health.
All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence.
All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie.
All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing that you don’t want to miss!
All that, plus the Flava of the Week about how we can measure Digital Transformation. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare experiences for the future.
All that, plus the Flava of the Week about keeping old mindsets from blocking your view. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Listen to the Voice of Healthcare Podcast.
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Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information.
All that, plus the Flava of the Week about Digital Culture.
Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutions happen. Along the way, Jared and Zain drop knowledge about where implementation fits in the consumer experience.
All that, plus the Flava of the Week about the journey that these first 150 episodes have taken. What’s the "higher vision" for the digital transformation of healthcare, and what’s your place?
Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!
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Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships.
Thanks to the Martech.Health directory and the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibility, and what doctors can do to contribute to their communities when they don’t get any marketing or communications training.
All that, plus the latest Awesome and the Flava of the Week about managing results, not platforms.
Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world.
All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand.
Thanks to the Shift.Health Content Network for spreading the Awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to remain in the picture.
All that, plus the Flava of the Week about closing marketing’s credibility gap, and the 411 from John Marzano on the value of healthcare marketing Moneyball.
Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation.
All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands.
Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms.
All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken.
Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.
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Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to see more opportunities.
All that, plus the Flava of the Week about the destination where we want to go with the the Digital Transformation Movement, and the 4-1-1 from Bryan Cush about what he’s hearing from his digital marketing clients.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, Chris Gervais, and Brian Kalis. Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’re celebrating 12 months from now. Don’t forget the bonus track that gives a preview of season 5, including our new segment and new co-host!
All that, plus the Flava of the Week about recommitting to the Digital Transformation Movement.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to power her career by her values. And she’ll share what she did earlier in her career when she discovered that an organization did NOT match those values.
All that, plus the Flava of the Week about what Jared learned from the HCIC community this year.
Watch this episode and the entire first season of The Resilience Journey on demand at https://www.youtube.com/watch?v=gJLF29WUaX0&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=6.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your pride. You’ll hear how Rachel didn’t let the pandemic sidetrack her. She simply redirected her efforts. And she’ll share the answer to the question she gets the most from colleagues – How did she know the time was right for the biggest move in her career?
All that, plus the Flava of the Week about not being the crazy person in the room.
Watch this episode and the entire first season of The Resilience Journey on demand at
https://www.youtube.com/watch?v=6-8Ubf9ue9Q&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=5.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the credibility she always deserved. And she’ll be candid about how she has overcome gender bias and harassment in the workplace.
All that, plus the Flava of the Week about walking the walk with our brand marketing.
Watch this episode and the entire first season of The Resilience Journey on demand at
https://www.youtube.com/watch?v=EKTMlQ-FDZo&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=4.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.
All that, plus the Flava of the Week about overcoming gravity in our work.
Watch this episode and the entire first season of The Resilience Journey on demand at
https://www.youtube.com/watch?v=Kf7lg8UkMuM&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=3.
Thanks to the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.
All that, plus the Flava of the Week about how to stop designing for the naysayers.
Watch this episode and the entire first season of The Resilience Journey on demand at
https://www.youtube.com/watch?v=Re-GTUR3BSA&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=2
Thanks to Geonetric and the Shift.Health Content Network for spreading the awesome, yo!
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This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.
All that, plus the Flava of the Week about the benefits that can come when we also use content marketing for internal audiences.
Watch this episode and the entire first season of The Resilience Journey on demand here.
Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Chris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report, including how digital access is a key to designing a consumer-first experience. All that, plus the Flava of the Week about the need for standardized skills in our industry.
Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Sean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new class of tech innovators in healthcare. All that, plus the Flava of the Week about becoming visionaries and asking questions that Google can’t answer.
Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase focus when we’re bombarded with tasks. All that, plus the Flava of the Week about picking up the pace and finding our sense of urgency.
Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investments, and how to evaluate your organization’s readiness for what lies ahead. All that, plus the Flava of the Week with reaction to Press Ganey’s recent acquisitions and the opportunities it illuminates for martech vendors. Download your copy of the results at www.geonetric.com/results20.
Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo!
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Kristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the advent of proactive campaign outreach. All that, plus the Flava of the Week about the incremental leaders who are making a real difference.
Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Before COVID-19, growth in digital health adoption had stalled. Brian Kalis, managing director at Accenture Health, shares how we can know if the accelerated adoption of virtual health since then can persist. In this episode, you’ll learn key data points from the Accenture 2020 Digital Health Consumer Survey, where traction is happening for innovation, and how clinicians are key to improving digital health adoption. All that, plus the Flava of the Week about co-creating branded content, reflections from the Grand Canyon, and COVID beards.
Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards, CEO of Cloudbreak Health. In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on reducing friction throughout the entire digital health experience. All that, plus the Flava of the Week about steps you can take to get the most of the new season.
Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Debra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead to season 4.
Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: A Doctor Confronts Medical Error, is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future business, how inequities in medicine worsen outcomes, and how to lean into the topic of patient safety. All that, plus the Flava of the Week about conveying the full value of advertising.
Thanks to HCIC, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo!
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Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colleagues while conferences are going virtual. All that, plus the Flava of the Week about asking the right questions.
Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo!
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Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars for healing our healthcare system, how marketers can start to view their responsibility as healthcare citizens, and how to listen to the whispers so you don’t have to hear the screams. All that, plus the global debut of Dan’s rap, and the Flava of the Week about how the cost of doing nothing isn’t zero.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, and marketing relationships as Chris discusses some of the concepts brought up by recent guests on The No Normal Show. All that, plus Chris and Jared’s new predictions, and the Flava of the Week about giving yourself permission to reimagine a new healthcare experience.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Carrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll ever go back to B.C. (Before COVID), and why we should devote our energy to being Data Czars, not Data Dinosaurs. All that, plus the Flava of the Week about 5 places to start, and the importance of keeping in touch with the conference community.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Digital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the pandemic and share how the health tech world looks from her vantage point. In this episode, you’ll learn where top health tech companies are looking for help, how to pitch a non-COVID story to the media, and Rachel’s mindset as she set out on her own. All that, plus digital health's PayPal moment, and Jared makes a poor attempt at a segue during the conversation.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announces expansion to new markets, why are so many still ignoring them, and could their model do more good to address public health disparities in our country? In this episode, you’ll learn why Walmart Health should be taken seriously, what their strategy tells us about what consumers really want, what markets exist that health systems aren’t typically targeting, and why it’s the marketer’s obligation to be ahead of the curve. All that, plus three things every marketer can do right now to start their retail health battle plan.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Bryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this episode, you’ll learn the building blocks for your healthcare content to compete in search, how to match your digital expertise with your physical, and how Google’s quality rater guidelines apply to health and medical information. All that, plus the Flava of the Week about the New Age of Marketing Innovation (hint: it’s right now!).
Thanks to Geonetric, gSight, and the new Shift.Health Content Network for spreading the awesome, yo!
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Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance of digging beneath the surface to better understand people to whom we’re marketing in our communities, what drives them, and what circumstances affect their behavior. In this episode, you’ll learn common mistakes of not getting enough valid data, how behavioral research is more than answering standard surveys, and why observation often provides better data than asking someone what they think. All that, plus COVID haircuts and the Flava of the Week about perspective.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.
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Don Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explore related career fields that appeal to you, and the unexpected things that Don has learned while building the #HCBiz community for the past 4+ years. All that, plus the Flava of the Week about opportunities to evolve and disrupt the educational aspects of industry conferences.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.
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Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites during the pandemic. In this episode, you’ll learn the importance of telling stories that resonate, how to know when your content is saturating your audience, and where to focus to evoke joy when the world is full of bad news. All that, plus the Flava of the Week about more of Jared’s #HCMKTG Hacks, and the 411 from Alan Shoebridge.
Thanks to Geonetric, gSight, and the Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.
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Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather than just their competitors. In this episode, you’ll learn about the need for professional growth, community networking, and benchmarking to better understand our place in the industry. All that, plus the lowdown on this year’s Healthcare Digital Marketing Trends Survey.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the survey today and receive a $10 Amazon gift card.
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Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt about the work from her team at Cleveland Clinic as they have rolled with the punches. More importantly, their content strategy has stayed the same. Learn how their team is weathering the storm, living by data, and showing empathy for real people with real feelings. All that, plus the challenge of finding new photography where everyone is masked, and the Flava of the Week about how demonstrating to patients it’s safe to seek healthcare again will be the biggest challenge of the year.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo! Take the 2020 Healthcare Digital Marketing Trends Survey today and receive a $10 Amazon gift card.
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Dan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare leaders clamoring for a future state where we eliminate the causes of these disparities? There has never been a more important time to start talking about it, and better yet, doing something about it.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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We don’t want to miss this moment to pause our usual programming and have a meaningful discussion about health disparities, society, and race in medicine. Dr. Wayne Franklin, co-director of the Phoenix Children’s Hospital Heart Center, shares some of his experiences in his own medical career, and his take on the significance of the #WhiteCoatsForBlackLives movement on social media. Join in this important conversation about how to challenge the status quo of unequal access to care, and make meaningful progress in the medical community.
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The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation leader at PK, captures this moment where we are seeing new signs of innovation with web content, voice search, and more. Innovation is accelerating in digital healthcare, and our response will determine our success as we stare down the onset of the COVID-19 recovery phase. All that, plus the Flava of the Week about how stories change but storytelling strategy doesn’t.
Thanks to Geonetric, gSight, and the brand new Shift.Health Content Network for spreading the awesome, yo!
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Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as they move from the crisis phase to the next phase. Learn how the martech community’s collaborative spirit is helping during rapidly evolving times. All that, plus the Flava of the Week about using content to make people feel seen, and the 411 from Alan Shoebridge.
Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo!
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Steve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting to be relaxed across the country. After months of telling patients to stay home and not come to a hospital or doctor’s office, how do providers turn that message around without losing all the credibility and trust they just gained? And where can they create moments of delight in the new healthcare experience? All that, plus the next generation of telehealth, and an update on the best terrier mixes in the Valley of the Sun.
Thanks to gSight and the brand new Shift.Health Podcast Network for spreading the awesome, yo!
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Will incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the biggest opportunity and risk for hospitals and health systems as they start to hit the downside of the pandemic curve. All that, plus Jared butchers a Star Wars quote, and hey, will we get baseball this year?
Thanks to the brand new Shift.Health Podcast Network for spreading the awesome, yo!
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With many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you deal with the feeling that your job isn’t “essential enough” as you return to work? Jared keeps it real as he shares about exploring related career fields, creating motivation with bulletin board material, and finally taking the first steps to develop your personal brand through personal content.
Thanks to the Shift.Health Podcast Network for spreading the awesome, yo!
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We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He shares his recommendations for hospital social media teams as they work through new organizational structures and financial shortfalls, and how to lean on virtual communities. All that, plus the Flava of the Week on developing a taste for disruption.
Thanks to the Shift.Health Network for spreading the awesome, yo!
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James Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. Now What? is the on-demand panel discussion series about how healthcare marketing is changing before our eyes, and what to do about it. This was the first series of any kind to address post-pandemic strategies for healthcare marketers.
This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change. Don’t just listen; watch the entire 4-part series on YouTube.
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Episode 3 of the on-demand panel discussion series Now What is a digital deep dive featuring guests from some of the most forward-thinking tech organizations – Paul Griffiths from Perficient, Kristi Ebong from Orbita, and Chris Hemphill from SymphonyRM. What have we seen with chatbots, voice, CRM, and the digital healthcare customer experience during the pandemic, and what lessons do we need to keep with us about martech as we start pivoting to the post-Pandemic world?
This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change. Watch the entire series on YouTube.
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Episode 2 of the on-demand panel discussion series Now What features Dan Dunlop and Haley Hite sharing starting points for your post-pandemic marketing plan. As difficult as it is to devote any time to non-COVID-19 activities, healthcare marketers must start developing their post-pandemic plan now so they don’t get caught flat-footed. Learn how to use plain language in your content, how to pivot brand messaging, and how to thank frontline healthcare workers appropriately.
This series is produced by the Shift.Health Network, the infotainment media network for healthcare marketers to challenge their way of thinking and lead meaningful change.
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As the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski and John Marzano on how the COVID-19 pandemic could be a catalyst for healthcare organizations in the long term. Learn how to pivot brand messaging, how to recover from pausing service line campaigns, and how to focus marketing operations to succeed once business restrictions are lifted.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Andy Gradel, director of digital marketing for Wolters Kluwer, drops by to discuss the role of web and digital teams during the coronavirus pandemic. How do you know what NOT to include on a coronavirus landing page for your hospital? How do we leverage relationships from conferences while we’re social distancing? All that, plus a brand new LinkedIn group to share COVID-19 resources, and the 411 from Alan Shoebridge.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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The COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted from all sides with no relief in sight. In this episode, Moshe Engelberg, author of The Amare Wave, discusses how we can uplift business by putting love to work. All that, plus Trader Joe’s culture, and the 411 for healthcare marketers from John Marzano.
This is a timely message for everyone in healthcare on the front lines of the pandemic, and we stand by you as you work tirelessly to serve the needs of your stakeholders.
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Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back humanity, be a part of this memorable episode that has been two years in the making. All that, plus the Flava of the Week about where we’ve been and where we’re going, and the 411 featuring Paul Szablowski.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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One of Australia’s leading mindset coaches for business, Dr. Ben Carvosso, knows how easy it is to burn out rather than burn bright. And with all of the rapidly changing expectations placed on healthcare marketers, it’s no wonder that it can be easy to feel unfilled in our day-to-day work. Using methods from his bestselling book Life CEO, learn keys to doing your life’s work rather than just doing busy work.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Kathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it can be a struggle to keep up with all of the changes. Part of our continual education as healthcare marketers is attending conferences like HCIC, and Kathy and Mike give a super sneak preview of this year’s conference in Los Angeles. All that, plus the Flava of the Week on learning from adjacent areas of knowledge, baseball predictions, and the 411 from John Marzano about how marketers can benefit from the new primary care battleground.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the new bestseller Fanocracy, drop the science behind igniting the power of communities when they share a passion. All that, plus the lowdown on narrative medicine and the 411 on how to position yourself now that the game board is resetting again.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing.
Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge.
Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.
Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross. All that, plus the Rolling Stones and Jared nerds out on rock trivia.
Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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New rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent articles about parasocial relationships, health literacy, and the place for content marketing. All that, plus the debut of the Flava of the Week and the Pod Squad Rap.
Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!
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Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, Michael Roberts, Gina Czark, Kate Gillmer, Lydia King, and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 episodes and 2 years on the airwaves.
Thanks to Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!
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As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie.
Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!
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John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments.
Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!
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Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.
Register for Chris' webinar on December 17.
Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!
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It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
Watch the Contemporary Marketer video series with Paul Szablowski.
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Six rock star colleagues take turns sharing what they feel is trending is healthcare marketing based on what they heard at the 23rd Health Care Internet Conference (HCIC) earlier this month. Then Jared dives into the difference between road maps and compasses.
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Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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What started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Jeff Steblea, director of sales for Eruptr, offers tips to supplement your organic efforts and describes the current landscape of paid search. Learn how to use the voice of healthcare consumers and what your target impression share should be. All that, plus how to handle Google’s recent elimination of ad position and what has replaced it.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his keynote at the upcoming Health Care Internet Conference November 4-6, 2019. Marketing in the Age of Assistance requires not just skills to be found, but to be chosen, which forces healthcare marketers to push the envelope and disrupt themselves. All that, plus how the crowd reacts to a Jersey boy and how to find yourself in elite company.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcare consumers want from voice. Ahava Leibtag, president of Aha Media Group, discusses the current state of voice search and what to do today to prepare for tomorrow. All that, plus the dangers of demographic segmenting and flying before we crawl.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed light on how to succeed with unique opportunities for medical providers and organizations even as Google’s knowledge graph gives more competition. All that, plus the 3 focus areas for today’s search strategy and the lovely summertime weather in northern Michigan.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Stop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about innovating our approach to innovation. Jhaymee Tynan, Jeff Steblea, Steve Koch, Jason Skinner, and Alan Shoebridge offer more hits than your favorite mix tape.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Your role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets about healthcare marketing -- beliefs about what our industry is and how to succeed. All that, plus informed optimism, and looking in the mirror.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Pager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital empathy. This week, Brian gives us a preview of how to build and scale trust on behalf of healthcare organizations. Hint: It doesn’t come by hiding from technology, or by marketing more. All that, plus what Brian hopes attendees will walk away with from his session.
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Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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The Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe.
Register for HCIC here! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best retro funk album.
If you’re going to the Content Marketing World Health Summit, remember to enter HCRAP100 for $100 off when you register! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Amanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit. From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet.
Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Scott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of fresh air, check out The Paradigm Shift of Healthcare by P3 Inbound on your favorite podcasting app, or listen in your web browser at paradigmshift.health. You’ll learn how to navigate the new landscape and hear some amazing stories along the way.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflections from Mike’s sabbatical, and no longer kissing the ring of orthodoxy.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separating business risk from clinical risk.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and medicine. When medical professionals use social media correctly, they not only combat bad health information, they add a humanistic lens to medicine that helps consumers see what lies underneath the white coat. All that, plus the most AHSM (awesome) medical association, the inside scoop on Instagram, and ridding the world of fake health news.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time job or working 12-hour shifts on a regular basis? Ryan Vet, CEO of boon, discusses the effects of today’s healthcare staffing challenges and how innovation is more than just throwing tech at problems. All that, plus tackling the Gig Economy, unique funding sources, and creating experiences worth sharing.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a recipe for destruction.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through the clutter, and knowing how to break through our own inertia and find our “why” in the midst of the day-to-day grind. All that, plus a re-recorded version of the NESHCo Rap that gives shout-outs to 19 people and 1 cat.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
NESHCo Rap lyrics
Let’s go, NESHCo!
Here in Providence chilling
I ain’t no villain
This party’s off the hook
Gonna bust through the ceiling
‘Cause the roof can’t hold
Such a powerful crowd
Time to turn it up
Turn it up real loud
Whenever people see us
They wanna try and be us
They wanna feel the magic that we bring
It’s serious
That’s right this place is lit, yeah
You’ll never know what hit ya
You can't go back
Once the bug has bit ya
'Cause that’s marketing
Yeah, we’re everything
'Cause without our knowledge of the customer
You can’t do anything
So I’m here today
To help you see and feel
We’ll drop it like it’s hot
And we’re keeping it real
'Cause I’m Master J
From the desert not the street
When I’m on stage
Clap your hands and move your feet
My rhymes are immaculate
You know you feel the heat
This party ain’t over
Til I take a seat
Let’s go, NESHCo!
It all starts with you
All the people here
You’re why this is special
Let me be clear
You’re what NESHCo
Is all about
So let’s give some of y’all
A big shout out
Chad Campbell and
Christina di Bona
With them as co-chairs
You’re never alone-a
Dan Dunlop and his cat Batman
Kelly David, catch her if you can
Hilary Lima at SVM
Everybody should wanna meet them
Jill Halsey and
Jeff Steblea
Helping out with
emerging leaders
This year's graduates
Are quite a crew
So of course
We're gonna name every one of you
Jenn, Cassie, Bill, and Amy,
Beth, Nicole, Matt, and Emmy,
Trina, Patrick, Jillian, and Kwame
Did I forget anyone? Just call me
So is it just me
Or is it hot in here?
When this rap is done
Don’t shed a tear
Make it count
Help your network grow
It’s time, NESHCo, c’mon
Let’s go!
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Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psych class, and the top of the pyramid.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.
Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!
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One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.
A very special thanks to Xpressdocs for helping us spread the awesome, yo!
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John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two Minute Papers, and 18,000 tables.
A very special thanks to Xpressdocs for helping us spread the awesome, yo!
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Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.
A very special thanks to Xpressdocs for helping us spread the awesome, word!
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Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot our personal skill sets and have fulfilling careers by discovering the higher purpose in what we do and how we can drive the transformation of healthcare. Jared is at his most personal and thoughtful in this bonus episode that sets the stage for season 2.
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Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the gig economy, and the difference between omnichannel and omnipresent.
A very special thanks to Xpressdocs for helping us spread the awesome, yo!
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Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.
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Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups around the world.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert, Timothy Aungst, Meghann Chilcott, John Nosta, Joe Lavelle, Janet Kennedy, Darshan Kulkarni, Chad Worz, Matt Paterini, and Troy Trygstad. What’s a concierge pharmacist, and what else is on the horizon in the world of pharmacy? All that, plus honoring efforts in addiction recovery and fighting the opioid crisis.
Thanks to Xpressdocs for helping us spread the awesome, yo!
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Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All that, plus how water bottles are all the rage with the kids these days.
Special thanks to Xpressdocs for helping us spread the awesome, yo!
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Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirrels, NASA, better museum tours, and why we can’t name the healthcare dinosaur.
Special thanks to Xpressdocs for helping us spread the awesome, yo!
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Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor.
Special thanks to Xpressdocs for helping us spread the awesome, yo!
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Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!?
Special thanks to Xpressdocs for helping us spread the awesome, yo!
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Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to create a word-of-mouth-strategy and one of the quickest ways to improve the healthcare customer experience. All that, plus the Zeitgeist of the Alpaca and challenging the status quo of footwear. #NoBigDeal
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All that, plus the economics of delight and how clients choose agencies.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketing, entrepreneurship, clinical feedback, corporate culture, grit, and a little luck. All that, plus the story of how Jared and Neel first met thanks to #PinkSocks (look it up – it’s a thing!).
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a spontaneous word association game.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after trying to adjust the rabbit ears on top of the TV set. All that, plus a Santa Claus who wins at customer experience and what happens when Grandpa asks you to record a show on the VCR.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span of a goldfish, it’s a complex task to build revenue streams and growth strategies. Even when you pay for attention, you still have to earn it. All that, plus audio whiteboards and the first-ever triumvirate of shout-outs.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year?
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dramatic.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods.
Special thanks to True North Custom for partnering with us to spread the awesome, yo!
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Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. Is content marketing easy? Does all content need to be snackable? Keep it real, along with the newest segment, Shout Out.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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When a child wins the 6th grade science fair, no one tells them, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious minds willing to continually experimental in every aspect of marketing and communications.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how to overcome them. Being realistic about the definition, execution and measurement of content marketing are keys to long-term success.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major props to YOU – the POSSE – for coming through in a major way and offering your best career advice for new marketers. No matter how far along in your career, you’ll hear so much wisdom in this episode that you can’t help but turn it into memes.
Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.
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While Haders gonna hate, Jared and Peter discuss whether we still need humans in social media marketing now that we have so many tools to automate it. How much of the social media pie do you leave for engagement? The more important question is if more than one goose is geese, why isn’t more than one moose called meese? All that, plus the world debut of Jared’s latest rap, You Can’t Say That.
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It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their team structure keeps evolving. Have changing org charts been a challenge for you or your team? Join the discussion about how to keep your footing when the ground keeps moving beneath you.
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Looking in the mirror can be hard, but we have to in order to understand how to move forward. Does our expertise – our history and experience – actually limit our ability to change and innovate? Once again, the men challenge the status quo and call for a new way of thinking. And we can't just blame the budget.
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Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.
What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?
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Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.
Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.
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The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!
Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.
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Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.
This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.
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It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.
All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.
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Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?
Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.
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Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.
Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.
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The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.
All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.
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Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.
The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.
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It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?
Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.
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Jared and Peter are on a quest to change the messaging of healthcare advertising, starting by eradicating the word "multidisciplinary" from existence! Now that we have been marketing directly to patients for many years, what should we be telling them? We have more complicated messages than ever, with more limited space and time to reach anyone. Is it progress, or a recipe for frustration? What are the keys? And what does Apple's announcement of opening primary care clinics have to do with anything? Join the rap and find out!
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Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!
Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.
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Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!
It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.
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Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.
Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.