Profit 911 Podcast: Recent Episodes
Justin Miller
Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that can significantly boost customer loyalty and business growth.
Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strategies that not only enhance client appreciation but also drive profitability. Tune in to explore how attention to existing customers can revolutionize your marketing approach and bottom line.
In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within.
Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics and the introduction of clear company-wide objectives—emphasizing a balanced blend of accountability, growth, and the importance of fun in the workplace culture.
Listen in to uncover insights about adopting new business frameworks, overcoming organizational hurdles, and setting ambitious future targets while maintaining the friendly and engaging atmosphere that Jurassic Marketing is known for.
Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources.
Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives.
Key Insights on Lead Generation: Learn practical tips on creating a "lead gen machine" using direct mail and referral marketing, specifically tailored for small businesses. Justin explains the power of forming partnerships with parallel industries to consistently drive qualified leads.
The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player.
The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the collegiate sports scene. From sold-out arenas to the dynamic shift in team leadership under a new head coach, discover how the Iowa team capitalizes on their legacy while embracing new talent.
This episode is not just about sports; it’s a thoughtful reflection on business parallels, focusing on team dynamics, the role of leadership, and the importance of seizing opportunities for growth. Whether you’re a sports enthusiast or a business aficionado, there are valuable lessons to be learned from this conversation. Tune in to explore how Iowa's program is navigating change and setting the stage for future greatness.
In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistoric theme.
Discover the connection between roller coasters and postcards and how exploring outside-the-box business ideas can lead to unique marketing strategies. Listen in as Justin recounts the challenges faced with a sales prevention department at the expo and the lessons learned in business transactions. This episode is packed with engaging stories and insights into Jurassic Marketing’s evolving brand.
This is the "What If" episode, Kevin. What if? Disaster planning for your business.
Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much.
Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics from staff poaching and machinery breakdowns to natural disasters and industry changes. Learn how to prepare for the worst while keeping your business running smoothly. This episode is packed with insights and strategies to safeguard your business from unexpected challenges.
From practical steps like documenting procedures and redundancy planning to exploring the broader implications of industry-wide disruptions, this episode is a must-listen for any business owner looking to build resilience and peace of mind.
Thanks for listening to the Profit 911 Podcast. Be sure to subscribe and leave your comments. For more information on how Profit 911 Consulting can help grow your service business, visit Profit911.biz.
Join Justin Miller in this episode of the Profit 911 Podcast as he delves into the crucial realm of Human Resources. Discover why growing your people is the key to growing your company and how personal development and leadership play significant roles in business success.
Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn about his innovative recruitment strategies, including the art of crafting effective job ads and the nuances of evaluating potential hires.
Get insights into the challenges and triumphs of managing a small business team, from fostering a positive work environment to handling recruitment during different economic climates. Whether you're a small business owner or an HR enthusiast, this episode offers valuable takeaways for building a resilient and motivated team.
Welcome to the latest episode of the Profit 911 Podcast, hosted by Justin Miller. In this episode, we delve into the crucial aspect of follow-up after events and presentations. Justin shares his experience speaking at a virtual summit and the importance of staying engaged with potential leads long after the initial contact.
Discover the strategies for maximizing your post-event follow-up, including the use of physical mailers, email campaigns, and the right mix of personal outreach. Learn how to turn casual interest into committed clients and why persistence is key to business growth.
Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights into making the most of your marketing efforts and ensuring that no lead is left behind.
In our 52nd episode of 'The Profit 911 Podcast', we take a deep dive into high ticket sales, masterminds, and the current phenomenon of steep service cost inflation. If you've noticed a skyrocketing in prices in the educational, career, and Software as a Service (SaaS) sectors, you're not alone. We explore how these price surges are affecting the industry, shaping customer service relationships, and challenge the ways we handle price hikes.
We spotlight the action behind the scenes of service providers like us, trying to deliver news about price increases. With each price rise, customers reconsider their options. As business owners, we wrestle with controllable factors like labor costs. We dissect different pricing models and strategies, and ponder potential steps forward amidst the rising tide of inflation.
Moreover, we delve deeper into the intricacies of rising costs at various levels, touching on inflation rates, cost of living, and category-specific expenses. We share personal insights from our journey in the event business, drawn from our experiences with erratic price swings. We are frank about the impact of inflation on everyday items, highlighting the sharp rise in costs from eggs to meals across dining establishments. Irrespective of this, we emphasize the importance of adjusting employee pay for inflation and cost of living.
We, as business owners, shed light on the importance of being intentional about where we spend money and time. From evaluating the value of masterminds and seminars to prioritizing personal goals like travel and health — we cover it all. We end by advising our listeners to stay ahead of inflation and changing costs. Tune in as we discuss navigating economic uncertainties, and let's ride this wave of inflation together with informed and strategic approaches.
Welcome to a special edition of the Profit 911 Podcast, hosted by Justin Miller. In this episode, Justin joins Jim Palmer on the Dream Business Radio Podcast to discuss the power of newsletters and Profit 911's recent acquisition of No Hassle Newsletters.
Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships and maximizing profits through effective marketing tools like newsletters. Jim and Justin share their experiences and insights, highlighting the value of consistent, engaging, and personal newsletters.
Justin Miller, founder of Profit911 Consulting, emphasizes the importance of making newsletters fun, interactive, and on-brand. He shares his expertise on why newsletters are a crucial component of a successful marketing strategy, especially for small business owners and entrepreneurs.
Throughout the episode, you'll learn about the benefits of using both email and paper newsletters, the significance of maintaining a consistent mailing schedule, and the impact of personal touches in your content. Justin also touches on the importance of targeting the right audience and leveraging newsletters for customer reactivation.
Whether you're new to newsletter marketing or looking to enhance your current strategy, this episode is packed with valuable tips and actionable advice. Tune in to discover how you can build stronger customer relationships and boost your business profits with newsletters.
Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.
The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing strategy that entertains while promoting, making their business the talk of the event. Thrill in the tales of their curious journey and how an absurd idea can unleash endless opportunities in themed marketing.
Appreciate the clever blend of dinosaurs and direct mail in creating a lasting brand impression. Starting from a dinosaur-themed PowerPoint presentation, the marketing strategy evolved to exciting giveaways and promotional items that truly roar! Stuffed dinosaurs, dinosaur-themed thank you cards, and a Jurassic Marketing book - they succeeded in making marketing fun again.
In wrapping up, the hosts insist on the importance of balancing creativity and maintaining concise core messaging. They also entice listeners for future episodes discussing high-ticket sales, masterminds, evolving consumption landscapes post-COVID and of course, more on dinosaurs! Tune in, whether you're a marketing enthusiast or a dinosaur lover, for an engaging listen.
In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, and how this involvement transitioned them from simple reporters to enthusiastic fans and advocates.
The episode grants listeners an intriguing, unrestricted gaze into the challenges and rewards of sports reporting. Justin and Kevin discuss everything from the process of acquiring media credentials to the unexpected revelations in the world of live sports reporting. They lucidly illustrate their journey, including trips to home games, the Big Ten tournament in Minneapolis, and the journey to the grand Final Four in Cleveland.
This podcast episode lays bare the art and strategy behind sports marketing. Discover how sports events and media coverage intertwine and the implications for both small media organizations and universities. Packed with revelations about sports journalism and business, this episode of the Profit 911 Podcast is a rewarding listen for fans of basketball and business enthusiasts alike.
Delve into the broader conversation about how to exploit social media traction optimally and appreciate the perks accompanying business. Immerse in the captivating discussion on our encounters at national championships, the fascinating behind-the-scenes activities, and how our experiences were transformed into social media success. Also, learn about the profound influence of AI-generated content, and the growing preference for exclusivity.
Ultimately, venture into the business realm of college sports programs, and comprehend how to significantly boost revenue through optimization. Enhance your business knowledge and unearth the symbiotic relationship between sports events and business strategies in this episode. Don’t miss out on this insightful exploration of sport, business, and everything in between!
Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.
If you have been following the evolution of Profit 911. you know we have now heavily themed our company with dinosaurs. In this episode, Justin takes a step back and explains why and how this came to be as well as the impact that has happened since.
Justin & Kevin discuss the elements of entertainment and window dressing. How to create the sizzle that sells the steak. I also share the story of when I owned a haunted house.
Are mastermind groups worth the cost and hassle? With some of the high end mastermind groups requiring an investment of over $100k annually, are they really worth it? Justin and Kevin breakdown the cost, the experience, and what is really worth the time and effort.
How your environment impacts your thinking. Justin and Kevin discuss how your physical world impacts your ability to be creative, productive, and successful.
Are in-person meetings worth the hassle? How does a remote vs an in person meeting affect your sales process? We discuss the pros and cons of having a sales office.
The silent killer of small business... mental health. Justin & Kevin dig in to discuss the often buried enemy of small business, the brain! It ain't easy and that's ok.
Justin & Kevin discuss why less is often more and the line between diversification and distraction. We also discuss the recent company split of Profit 911 and why we moved away from offering digital marketing services in favor of direct mail only.
Justin, Kevin, and Zack discuss why businesses must continually innovate to survive. Why "riding out success" is a recipe for disaster.
Our guest expert and friend Zack Wenthe discusses content strategy, storytelling, and the psychology of small business marketing.
Our hosts discuss the business climate of 2022, opportunities, and trends coming in 2023.
We discuss uses of Chat GPT, Artificial Intelligence, and it's role in marketing right now for small businesses.
The chance of succeeding at owning, running, and profiting at your own business is intriguing. Fantasizing about watching your entrepreneurial idea blossom into the foundation that fully supports you can be exhilarating.
But is it all that it’s cracked up to be?
Long hours, being the boss, and having to skip your own paycheck to pay employees is often the reality.
Listen now to explore the behind-the-scenes world that is the common thread in the psyche of most aspiring (and established) small business owners.
You all know the feeling…You go to a giant conference where the presenter shows you the next big, shiny thing that will change your business.
You feel double-shot expresso type energy and want to catch the next flight back home to get this stuff into play.
Fast forward to a week later…You are back to the daily grind, and the conference "buzz" has faded into a distant memory.
The dilemma: How do you implement the new ideas without sacrificing the tactics and strategies that got you to where are at today?
In this episode, you will discover how to turn a conference expense into an investment in the future of your business.
We all know that personal follow-up, handwritten notes, and one to one communication is the most effective and influential communication but what can you do when there just isn't time? Then, how and why to send client gifts to grow your business. We share EXACTLY what we do at Profit 911 for our clients.
What are the real meaningful numbers you need to know to manage your marketing results? How do you get them? Then after the break we give you a ninja trick to reveal contact information for anonymous visitors to your website with new technology.
For better or worse, the physical work environment has changed the past couple years and will continue to do so. In this episode we unravel the pros and cons to in-office vs remote employees.
The Halloween Episode! We talk all things about running successful holiday promos... regardless of what industry you are in! Join us for this deep dive into the psychology of why holiday promos work and how to run one on just about any day of the year.
Conferences, expos, tradeshows, and more... What's the current status? What about hybrid events? Are they here to stay? After a coupe months on the road, Justin shared his experiences from around the country.
Unique marketing pieces that are counterintuitive. Also, if you wanna here what it sounds like when we go off script then you will be highly amused by the second half of this episode as we do a creative brainstorm on a marketing piece. Enjoy!
Let's face it. we are in the middle of one of the craziest employment markets ever. Profit 911 is growing and seemingly constantly hiring as are many businesses in all industries. Justin and Kevin discuss strategies and philosophies on how to expand and grow amidst the chaotic outside environment.
Let's face it, without employees your business can only grow so big. Justin breaks down how to grow your business through others and the unique employment challenges faced in the "post-covid" job marketing. Includes a detailed discussion on how to use DISC personality tests in your business.
Justin & Kevin break down why and how almost any business can profit from hosting a podcast (even if you don't think you have anything worth sharing).
Welcome back to the Profit 911 Podcast. On this episode we discuss the Netflix original documentary, Operation Varsity Blues, a documentary that reveals how some rich and famous families use their wealth to gain an advantage when it comes to college admissions, especially schools of high status.
Welcome back to the Profit 911 Podcast! On this episode, we share stories from the road and offer lessons you can apply to your business.
Have you ever been so close to doing something, but for whatever reason, you just cannot seem to be able to take that next step or next leap? We discuss the importance of being able to take the next leap to becoming a successful business.
EXTRA, EXTRA, READ ALL ABOUT IT! On today's episode, we share our best tactics to best utilize client newsletter and how to effectively use newsletters to keep clients engaged, entertained, and informed.
Today, we discuss how to get the people you need to grow and expand your business while weeding out solid potential hires from future loose cannons.
In this episode, we discuss marketing implementation and how to implement marketing faster, 7 times faster.
As 2020 walks out the door and we begin to welcome 2021, we talk about how today's economics impacts small businesses.
A recent poll suggests that employees really do NOT want a casual workplace. Join us on this episode as we discuss the implications of your workplace policies on your staff and business.
Melanie Rembrandt joins us on this episode where we talk about public relations for small businesses. How can you make the media work for you? What you need to do different than the big guys? How to get started if nobody has even heard about you in local and national media. You don't want to miss this awesome interview. For more info on Melanie's company, visit https://rembrandtwrites.com/
In this episode, Justin and Kevin interview Al Leiby. Mr Leiby is former US Air Force and currently project manager at Profit 911 Consulting. We will discuss how the principles used by the Air Force to keep fighter jets running can help make your business a dominant force in small business as well.
Is formal education valuable to entrepreneurs? Does an ivy league prestige school matter? To find out company president Justin Miller recently enrolled in an entrepreneurship course at Harvard Business School Online. Listen to his thoughts, insights, and opinions on if this is a valuable investment or waste of time and money.
In this episode we talk about making it easy for people to say yes to your services by reducing sales friction. How is Amazon so successful at this and how can you apply it in your own service based business.
In this episode we talk about efficiency, process improvement and how to increase speed. "Money loves speed!"
Tales of employee drama from the dark-side. A humorous look on employment gone wrong, crazy employee behavior, and stories of staff that missed the mark. Don't miss this humorous episode about a serious topic.
We explore all about domestic and international outsourcing for small businesses. What can be outsourced, how to find the right people/company to hire, and some of the pitfalls to avoid. Special guest and VA expert Bryan Durkin joins us on this episode.
Do you feel caught in the hampster wheel of marketing to get clients, then getting too busy serving current clients to go find the next one? We discuss this all too common problem and how to fix it in this episode.
We discuss how to evaluate team member value when you don't have the deep technical skills to judge their work fully. How to know what's good, what's bad, and what to do if you suspect you may be being sabotaged or held hostage to keep a poor performing technical employee.
Amazon sent me something really strange this year. I didn't request it. We didn't pay for it. I didn't even know that they had this item to start with, but there is a lot we can learn from this strange encounter with Amazon...
Every day we get bombarded with email. We know that most email isn't even opened. As a small business owner, is email worth bothering with? What is a good open rate? How to avoid the spam box. Plenty of nuggets in this one. Enjoy!
For this episode, I am sharing an interview I did several years ago with Joe Whitty, founder of Happy Joe's Pizza & Ice Cream and a very successful business owner. Mr Whitty died on Oct 29, 2019 at the age of 82. Joe was an amazing businessman with an even larger heart. He is well known for not only his pizza franchise but for his generosity. I am honored to have had the opportunity to conduct this interview. You can learn more about Happy Joe's at https://www.happyjoes.com/about/
In this episode we talk about how to deal with long sales cycles and how to close more sales without spending more on advertising. Subscribe and give us 5 stars!
In this episode we talk about high end clients and high ticket offers. What's all the hype about? How are buying decisions made? What prevents you from getting these sales? Subscribe and give us 5 stars!
We have been responsible for hundreds of thousands of dollars of sales over the years on Black Friday in service businesses that are not usually subject to discount or "retail" type promotions. In this episode we discuss how to make Black Friday continue (or start) to be profitable for your service business.
In this episode we intro the show and discuss all things social media including how Justin lost access to his facebook account with no warning.