NEW YORK CITY DJ ALLIANCE

MUSIC FACTORY. MAKING MUSIC FOR YOU

DID YOU KNOW? …THE DALAL FAMILY OWNED AND OPERATED MUSIC FACTORY, PIONEERING THE WORLD’S VERY FIRST DJ SPECIALTY SHOP DEDICATED SOLELY TO THE NEWEST DISCO AND DANCE 12” SINGLES FOR OVER THIRTY YEARS BEFORE CLOSING IT’S DOORS IN 2007. URI DALAL LITERALLY GREW UP COMBING THROUGH RECORD BINS AT THE ORIGINAL MANHATTAN SHOP, EVENTUALLY BRANCHING OUT TO THE FAMOUS BROOKLYN NY LOCATION.

THE DALALS ARE CHAMPIONS OF DANCE CULTURE.

THERE SIMPLY IS NO OTHER PERSON ON THIS EARTH THAT KNOWS MORE ABOUT ANY AND EVERY SINGLE GENRE OF POPULAR MUSIC PRACTICED TODAY.

TO BUILD ON THAT KNOWLEDGE, DALAL FOUNDED WHAT HAS GROWN INTO THE FIRST CHAPTER OF THE OFFICIAL NEW YORK CITY DJ ALLIANCE™, A GROWING GROUP OF UP AND COMING TALENTED ARTISTS THAT AREN’T ONLY COMPRISED OF DJS, ALTHOUGH A MUTUAL LOVE FOR DANCE MUSIC IS WHAT BINDS THEM TOGETHER, COUPLED WITH THE ETHOS OF EARLY PUNK ROCK & HOUSE MUSIC IDEALS OF FREEDOM AND INDIVIDUALTIY. BE YOURSELF. THAT’S IT.

YOUR CHANCE TO BE A 100% ORIGINAL HUMAN BEING, FREE OF CHARGE

IT KINDA GOES LIKE THIS, THESE ARE OUR RULES:

WE DON’T GIVE A FUCK IF A TRACK IS NEW WE DON’T GIVE A FUCK IF A TRACK IS OLD WE DON’T GIVE A FUCK WHETHER YOU HAD IT OR WERE PLAYING IT LAST YEAR OR YESTERDAY WE DON’T GIVE A FUCK WHO PRODUCED IT (WELL, YES WE DO LOL BUT FOR GOOD REASONS) WE DON’T’ GIVE A FUCK WHAT GENRE IT IS WE LIKE WHAT WE LIKE AND WE HOPE YOU LIKE IT TOO IF YOU WANT TO BE DOWN, ALL ARE WELCOME SOULFUL HOUSE SNOBS WHO ONLY LIKE ‘REAL MUSIC’ NEED NOT APPLY. WE HAVE TO WARN YOU NOW, WE’VE GOT FLAMING QUEENS AND JERSEY SHORE GUIDOS IN OUR GROUP. WE LET VOGUEING HOUSES IN OUR GROUP WE LET DUBSTEP LOVERS IN OUR GROUP TOO WE LET TECHNO ARTISTS IN OUR GROUP OLD FARTS ARE WELCOME AND SO ARE NEW KIDS WITH YOUR VIDEO GAME SOUNDING MUSIC WE’RE CONVINCED THAT AFROJACK HAS NO FUCKING IDEA WHAT A REAL COWBELL SOUNDS LIKE NO WHITE KIDS THAT MISUSE AFRICAN AMERICAN SLANG (‘WORD’ IS NOT A QUESTION) NO OLDER HOUSE DJS THAT ONLY WANT TO HEAR ‘I’LL BE YOUR FRIEND’ NO DAY-GLO 80′S WORKOUT GEAR WEARING GIRLS WHO THINK HOUSE MUSIC IS A NEW GENRE UNLESS YOU REALLY WANT TO LEARN ABOUT IT NO GIRLS WHO SAY, ‘I DIDN’T LIKE HOUSE MUSIC UNTIL I HEARD STEVE AOKI!’ YOU’VE GOT TO BE DOWN WITH EVERYTHING ON SOME LEVEL OR ANOTHER. IF YOU LIKE US, WE LOVE YOU – IF YOU DON’T, YOU’RE JUST NOT ON OUR LEVEL DALAL IS A STORY TELLER, A TRANSITIONS EXPERT. YOU CAN EASILY LET YOURSELF GO. HE LIKES THE SMALL ROOM JUST AS MUCH AS THE BIG ROOM.

“…I DARE YOU TO TRY AND GUESS WHERE ONE TRACK ENDS AND THE NEXT BEGINS…” FAN ANTHONY ANDRIANI LAUGHINGLY PROVOKED. “… HE DOESN’T JUST PLAY YOU A SONG, HE SORT OF …PRESENTS IT TO YOU, LIKE ON A GOLD PLATTER FOR YOU TO SEE WHAT IS SPECIAL ABOUT IT. HE ‘SHOWCASES’ HIS MUSIC INSTEAD OF JUST PLAYING IT. HE REALLY MAKES IT SPECIAL!”

MIXING AND MIXING AND MIXING AND MIXING AND…

MIX THE OLD WITH NEW. MAKE IT MODERN. MIX THE GOOD WITH BAD, SEXY WITH SILLY. TECHNO FUSED WITH NEW WAVE & PUNK, ADDING WHATEVER DROP NECESSARY TO CREATE SOMETHING NEW, TO BUILD THE PERFECT MOMENT, A CRESCENDO. THROW IN BRAZILIAN JAZZ, SOME OLD SCHOOL HIP HOP, FUNK AND SOUL AND YOU STILL COULDN’T CATEGORIZE WHAT DALAL DOES.

HIS WIFE CALLS HIM ‘THE WIZARD.’

DALAL TAKES BITS, PIECES AND ELEMENTS OF ALL YOUR FAVORITE MUSIC TO CREATE AN ENTIRELY NEW MOMENT, A COMPLETELY NEW SONG. WHAT’S REALLY MAGIC IS THAT AT ANY GIVEN MOMENT DURING THE EVENING, YOU CAN BE SURE THAT YOU ARE WITNESS TO SOMETHING ENTIRELY NEW AND UNIQUE, CREATED BY DALAL THAT VERY MOMENT ESPECIALLY FOR YOU.

HE DOESN’T PLAY ‘MASH UPS’, HE MASHES THEM ON THE SPOT. IT’S NOT A DJ SET. IT’S PERFORMANCE ART. YOU SIMPLY WON’T FIND DALAL JUMPING UP AND DOWN IN THE DJ BOOTH MAKING LITTLE HEART SIGNS WITH HIS HANDS BECAUSE HE’S USING THEM TO WORKING HIS ASS OFF EVERY MOMENT. HE IS PAINTER OF A GIANT MUSIC FILLED CANVAS, THE BRUSH FULL OF BEATS.

HIS MOTHER SAYS IT’S LIKE WATCHING THE MAN BEHIND THE CURTAIN IN THE WIZARD OF OZ.

MUSICIAN FIRST, DJ SECOND.

BEHIND THE DRUM KIT DALAL SCORED A HUGE HIT COLLABORATING WITH HOUSE MUSIC BANDMATES CAFÉ NEGRO (KING STREET SOUNDS), PEAKING AT #2 ON THE DANCE CHARTS IN SWEDEN AND #1 IN TURKEY. HE HAS ALSO BEEN KNOWN TO JUMP ON TO HIS DRUM KIT DURING DJ SETS TO PLAY A SOLO!