Agency Rocket Fuel: Recent Episodes

Franbeau Rhaz Beduya

Agency Rocket Fuel was created by Marketing Agency owners FOR Marketing Agency Owners.

Helping agencies hustle less, grow more, and scale with proven systems.

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[Agency Operations Management]   

Today I'm interviewing Grayson of Appliance Repair Marketing.

They're the top agency in the space and we've got a lot to cover on this interview!   

✔️ Grayson’s story and his role in Appliance Repair Marketing

✔️ The all-important Visionary and Integrator relationship

✔️ How to manage a team and operate your business efficiently  

The role of an operations manager in an agency is one that CANNOT be overlooked, so tune in! 

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What if you could double or triple your profit margins with the right financial frameworks? 

This is what Adam and his team do DAILY for hundreds of online businesses.

They’ve worked with some of THE biggest agencies in the industry.

One example of this is the work they’ve done with Shopanova, a DFY Ecom agency who they helped get from $180,000/month at 8% margins to $600,000/month at 30-40% profit in 9 months 

On the show you’ll learn:

✔️ Adams journey with CleverProfits and what their business is all about

✔️ How to build a profitable and sustainable business that you can consider selling

✔️ What it means to have Financial Clarity in your business

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Expert Interview w/ 7-Figure Agency Gill Valerio

His agency is focused on driving new revenue through digital marketing in the Chiropractic niche

They’ve been at it for almost 3 years now and have helped tons of Chiropractors get back to loving their business

They generate thousands of QUALIFIED of leads, integrate lead nurture automation, and guarantee their clients an average revenue growth of 22.9% per month,

Ultimately ELEVATING the businesses they work with, hence the name 😉

He’s been a great client of ours and we’re excited to have him on the show!

Today you'll learn:

✔️ How Gill started his agency and why he chose the Chiropractic niche

✔️ How they developed the most efficient, economical, and effective marketing strategies

✔️ How their lead process and automation software helps rapidly scale their client's businesses

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This wee we're interviewing Ben Hochheiser and Nathan Garrett, founders of Blade Marketing

These guys have 5+ years of experience with transforming marketing agencies into closing machines.

At Blade Marketing they help clients grow their businesses through a Supercharged Booked Call System and help build a reliable sales team that can continuously and predictably bring in more revenue

One of their biggest accomplishments? They’ve helped a client close $165k on $7.5k ad spend in just 6 weeks

We’ve worked with these guys in the past so we know firsthand that their processes and systems are top tier

On the show you’ll learn:

  • How to leverage a proven organic approach to hedge against inevitable ad costs

  • Sales and presentations vs leading conversations

  • How to create multiple sources for leads that fosters TRUE predictability.

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The Support Ticket System

To put it simply, the support ticket system is a form our clients fill in when they need any type of request while they’re working with us at the ARF Accelerator Program

We also create this system for them to use with their clients, and so far we’ve had tons of positive feedback

So on the show you’ll learn:

  • How this system saves both us and our clients hours of work

  • How to create a complete support ticket system for your business

  • How we automate this system using Asana and Zapier

We’re excited to be getting back into it and we hope you are too! 

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Today we're with Gustavo Castro, founder of PowerISA!

If you haven’t heard of PowerISA, they’re focused on helping real estate professionals convert more leads into appointments and closings

They’re also one of the largest ISA teams in North America, with over 120 full time employees

Some of the amazing things he’s done with PowerISA?

For starters, they’ve called more than 220k leads from Facebook for Real Estate

AND his team has been able to convert 30%+ of contacted leads on a regular basis

Not an easy feat, especially for real estate.

And here’s a little known fact, before starting Agency Rocket Fuel, I actually used to work in the real estate industry, so I know firsthand how important those appointments and closings are.

On the show we’ll talk:

  • How Gustavo started PowerISA and how it came to be what it is today

  • How to maximize your conversion of Facebook leads

  • The 3 steps of how his ISA team sets 100+ appointments per day with FB leads

  • How to effectively use BOTH Facebook organic and paid marketing to win

And just because PowerISA is focused on Real Estate leads, doesn’t mean these practices won’t apply to any other industry.

They’re tried and tested methods that have worked for so many businesses.

So tune in whether you’re just starting to transition to online business or you’ve been doing this for years and want to learn from an expert in the industry!

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Agency Secrets: How To Attract High-Ticket Clients, Build a Solid Team & Grow to 6&7 Figures 🚀

Today we interview one of the brightest minds in the industry, Abul Hussain. 

We’ll talk about everything from his time on a management team of a $30m agency with a presence in 7 countries

To how he got started with the SMMA Mastermind,

And to how he currently helps his clients attract high-ticket clients consistently,

So they can generate predictable monthly revenue and smash through their sales goals.

Learn more from Abul at www.SMMAMastermind.com

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We're on with Seth Ellsworth for another expert interview!

A little bit about Seth, he uses simple tools anchored in universal principles that remove the friction to doing the things we know we NEED to do,

He’s taught hundreds of people how to stay focused, consistent, and productive in order to achieve the levels of success that they want

WITHOUT all the stress, anxiety, and overwhelm that comes with it. 

And not to brag, but he’s been the secret weapon behind the scenes for A LOT of people in the industry. 

What’s this secret weapon you might ask?

On the show, we’ll learn: 

  • Super human nature, the hidden “super power” buried deep inside yourself that will help you go faster with less effort.

  • Getting out of “The Almost Life”, that difficult stage of being almost successful, but not quite.

  • The ONLY two “mindset” tools you’ll ever need and how to use them properly

So if you’re an agency owner who feels like you’re on the verge of success but not quite there yet,

If you’re feeling stressed out, anxious, and overwhelmed about growing your business,

Or if you just want to learn from a man who has MASTERED his mindset,

Tune in to the show!

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We have Jason How, founder and managing director of Agency J, with us today!

Agency J helps course creators and coaches grow their businesses through FB/IG media buys, ad creatives, copywriting, emails, and funnel page design and development. 

And with over 9 years of experience under his belt, he and his team have generated $20M+ for their clients.

If you’ve been in the space at all, then you’ll know that a lot of business owners first objections is that they’ve been burned by bad courses and coaches in the past,

Jason wants to put an end to that. 

This is why he only partners with clients who already have a proven track record, that is capable of really succeeding and making a difference in the space. 

On the show we’ll talk:

  • Media buying and the importance of the data analysis framework

  • The math, strategy, and operations science behind scaling FB ads

  • Differentiating your business through your funnel, and how to make it as frictionless, non-salesy as possible

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On the show we’ll be discussing:

  • The MIT leads study

  • The importance of lead nurture automation

  • Why agencies are pivoting to SaaS + Services model

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Leigh is THE master of cold outreach, specifically on LinkedIn

He runs a DWY 1on1 coaching program that helps agency owners master cold outreach client acquisition,

AND has a fully managed DFY cold email outreach lead gen and appointment setting service

He’s a direct practitioner in what he teaches, the majority of what he teaches he still does to this day

In today's show, you'll learn:

-LinkedIn cold outreach and prospecting

-How to optimize your LinkedIn profile

-How to have non-robotic, human-based conversations on LinkedIn

-General prospecting and cold outreach on other platforms 

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Julian Canita is known as one of the top Facebook ads strategists in the Philippines

Over the last 6 years, he’s taught over 300 businesses and 2,000 students to grow their businesses using Facebook ads

He’s taught people of all industries, all across the globe

And despite the ongoing pandemic, he’s supported numerous 7-8 figure launches

He believes that each person has a specific message to share to the world, 

And that by using Facebook ads, that message can be heard by those that need to hear it

In this episode, you'll learn:

  • How to uncomplicate Facebook ads

  • Effective content based ad copywriting

  • Ninja targeting hacks

I know that Facebook ads can seem like such a confusing and complicated place,

But with the right information and a knowledgeable guide,

It can be easy to reach your target audience

And more importantly, start making those sales

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In this episode, Franbeau opens up on these feelings and how it can be a powerful change agent in your life! 


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Rewire your brain to deal with procrastination! 

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The one question you can ask yourself to guarantee every day feels like a win. Keep the main thing, the main thing. 

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Here's a hack to reduce overwhelm and stress! 

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Do you have full clarity on where you want your life to go? If you don't, chances are you'll wake up 5 years from now in regret. Let's fix that. 

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Every day we all face the question: Will I wear out or will I rust out?

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We list down some of the companies that were started during depressions and great crises. Amidst all the chaos, there is opportunity to be found. Show up consistently even when others fade out. 

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Spend 30 minutes every day doing this and you'll be a productive human being! 

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What to do when you feel like the world is against you. 

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It took me 3 hours to write a 250 word post, but only a few minutes to say what I need to say. So we decided to start a podcast! 

Two Lessons in this Episode:

  1. Content Sells - we’ve closed six figures worth of deals through content alone
  2. Capitalize on your preferred communication channel… and outsource the rest

That’s it for this episode. Pretty short. If you’re still listening, I’d love to know in the comments below what you thought about this audio series strategy and what you would want to hear more of in the future!