Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!
Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision.
People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?
Panel of Speakers:
Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/
EPISODE NOTES:
In this panel you will hear:
how to identify & create experiences that go beyond your product
Understanding trust. Why should you build trust from the first click?
Re-framing your audience engagement to elicit long-term loyalty
What emerging technologies will enable you to deliver more to your community?
Humanising automation for personalisation
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.
Panel of Speakers:
Panel Facilitator: Kurt Sanders, The Content Division https://www.linkedin.com/in/kurtsanders1/ | Twitter @sanderlands @thecontentdiv
In this panel you will hear:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working.
Panel of Speakers:
Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci
We’ll discuss:
If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers).
But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more?
Panel of Speakers:
Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv
During this panel, you will learn:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it?
Panel of Speakers:
Panel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci
EPISODE NOTES:
As we venture into the new normal where lockdown might strike at any time, what does teamwork look like for marketers, digital professionals, and businesses more generally?
Join our expert panel as we discuss:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead.
Panel of Speakers:
Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision Twitter: @sanderlands @thecontentdiv
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward. Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work.
Panellists include:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Identifying vulnerabilities and protecting yourself.
Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand.
The more you know, the less likely you are to be a victim. Knowledge is power!
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics?
Panellists include:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services.
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven LinkedIn | Twitter: @Gibbled @zeroseven
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes?
Panellists include:
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years.
Panellists include Victoria Harrison, Founder & Director, The Exposure Co., Lexie Mamo, Marketing & eCommerce Specialist, dk active, Danielle Lewis, Co-founder & CEO, Scrunch and facilitator Kurt Sanders, Director of Strategy, The Content Division.
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it?
Panellists include:
+++
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright!
Tune in to talk through the things you need to know for our new reality. Whether you are organizing an online event, curating the content, in charge of the tech, speaking to an audience, or participating as an attendee, this event can help.
Panellists include:
Panel Facilitator: Cat Matson, Chief Digital Officer, City of Brisbane | Twitter @catmatson@DigitalBne
Live recording by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it?
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Further resource links:
+++
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6 and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division
Videos:
Lions 1: https://www.instagram.com/p/By9xHhwl-nI/
Lions 2: https://www.instagram.com/p/B0u2wuWFjRz/
BCF: https://youtu.be/-Kx-jhm8nLs
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at Loft West End on 26 February 2020 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.
This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
Live recording at Loft West End on 26 November 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, Box Betty and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.
"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your business plan, join us as our panel of business AI and data specialists dive deep on the latest trends in data collection and AI-driven activation.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Lead, PPQ
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at The Calile Hotel on 29th October 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Box Betty, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.
The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at Loft West End on 18th September 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to embrace failure can have fantastic results. We speak to panellists across creativity and technology about failures in their own careers, what they've learned, how to avoid the same mistakes and how it's changed their approach to business.
During this panel, you'll discover
Panellists include:
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Podcast Host: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at The Greek Club on 27 August 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and cut through the noise to deliver key messages directly into consumer's ears. What is even more exciting, is podcasting is still accessible to all.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at The Westin Brisbane on 31 July 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify,
Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at Loft West End on 19 June 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or
A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future.
During the event, we covered:
Panellists include:
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at Loft West End on 29 May 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation.
During the event, we covered:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available.
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation.
During the event, we covered:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available.
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation.
During the event, we covered:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at WeWork 310 Edward St on 30 April 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to develop blogs, email campaigns, e-books and social media just to start. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
Live recording at Loft West End on 27 March 2019 by Select Audio Visual https://selectaudiovisual.com.au
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneInto get new episodes as they become available.
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
For a full list of list of video links, visit the Networx Podcast website.
Further resource links:
+++
This is a live recording at Victoria Park on 20 February 2019 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher,
Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
This is a live recording at Loft West End on 27 November 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn to get new episodes as they become available.
Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through? Join us as we deep-dive on the latest and greatest in social media and content marketing. We'll cover influencers, podcasts, video, AR, channel optimisation, social listening, and the big shifts happening in social media that will impact our day-to-day lives as content marketers and consumers.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
This is a live recording at Botanic Gardens Cafe and Function Centre on 24 July 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode. Subscribe on Apple Podcasts, Spotify
Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
List of the speakers' Instagram accounts:
Further resource links:
+++
This is a live recording at The Lord Alfred on 30 October 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: James Gauci, Senior Digital Manager
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Further resource links:
+++
This is a live recording at Queensland Cricketers' Club on 25 September 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Are you one of those people who take the advantage of listening to podcasts during your drive to and from your place of work, or while taking a walk, or on a plane journey Podcasting is on the rise... How can brands leverage off this medium and add it into their marketing mix? Podcasting is one form of content that builds client trust and establishes your business as the authority in the industry. Our panel will cover the power of audio, the future of podcasting, storytelling, promotion and leverage, monetisation, as well as case studies of successful podcasters that are making a difference.
During this podcast, you'll discover:
Panellists include:
Panel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven
Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events
Links to the speakers' podcasts:
Further resource links:
+++
This is a live recording at Loft West End on 28 August 2018 by Select Audio Visual.
Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Vivo Group, Select Audio Visual, Vision6, Andzen and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.