The Unconventional RD Podcast: Recent Episodes
Erica Julson
Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.
Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳
In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience
Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans.
Was I correct? Let's find out!
SUBSCRIBE to my podcast for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/
Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳
In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again
Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners.
Was I correct? Let's find out!
SUBSCRIBE to my podcast for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/
Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳
In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO
Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing.
Was I correct? Let's find out!
SUBSCRIBE to my podcast for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/
Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳
In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model
Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic).
Was I correct? And what, exactly, are people pivoting into? Let's find out!
Did you find this helpful?
SUBSCRIBE to my podcast for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/
Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025.
These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today.
This year, I'm trying something different.
Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend.
Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms
Last year I predicted that people would optimize their content for Google’s AI overviews and other AI-search interfaces, like ChatGPT and Perplexity.
Was I correct? Let's find out!
Did you find this helpful?
SUBSCRIBE to my podcast for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/
My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing.
🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/
📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88
Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/
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Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips.
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✅ TOP TOOLS I USE & RECOMMEND: Please note these are affiliate links. I may earn a commission if you purchase through these links. 👍 My FAVE internal linking tool (Link Whisper): https://linkwhisper.com/ref/1831/
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🔥 HOW I CAN HELP YOU:
🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
It’s true.
I’m ditching the high-ticket course model.
After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course …
… I’m over it.
(No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.)
💎 Here’s why:
00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59: I Want to Create Sustainability 09:00 - 09:55: I Want to Help People and Enjoy Life 09:56 - 12:47: Final Sale Info
Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?
👉 Here's the link to sign up now: https://www.theunconventionalrdbb.com/last-chance-lifetime/
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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
Today, I'm coming with a personal episode.
I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur.
But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well.
I hope this resonates with you as much as my email did.
I have never received so many email replies as I did to this one.
And if you're NOT yet on my email list and want to get updates like these, sign up here!
Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?
Here's the link to sign up now.
(I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.)
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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
Free vs paid content... how do you decide??
When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales.
But that couldn't be further from the truth!
Let me show you the value of free content and how it integrates with and supports your paid offers.
The good news - you're probably overthinking it!
Read the full blog post here: https://www.theunconventionalrd.com/free-vs-paid-content/
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TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up
Did you find this helpful? SUBSCRIBE to my channel for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU: 🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP EMAIL TOOLS I USE & RECOMMEND: Please note these are affiliate links. I may earn a commission if you purchase through these links.
👍 My FAVE email marketing platform (ConvertKit): https://partners.convertkit.com/snzl3ssnn9nq 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
As you probably know, SEO is my jam for getting eyeballs on your content initially.
But then what?
You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally.
That's where building a community comes in.
And one of my favorite (and free) ways to build a community is with Facebook groups.
I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017.
And I'm not exaggerating when I say it is the cornerstone of my business today.
In this video, I'm sharing 10 fresh ways Facebook groups can benefit your online business (especially in the age of AI).
Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/
Read the full blog post here: https://www.theunconventionalrd.com/facebook-groups-for-business/
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TIMESTAMPS:
00:00 - 04:39 - Intro 04:40 - 08:57 - Facebook Groups vs Pages vs Profiles 08:58 - 14:09 - Public vs Private Groups 14:10 - 17:12 - Community 17:13 - 22:10 - Branding 22:11 - 24:23 - Email 24:24 - 26:01 - Traffic 26:02 - 27:12 - Privacy 27:13 - 28:25 - Authority 28:26 - 30:17 - Referrals 30:18 - 30:50 - Network 30:51 - 33:41 - Money 33:42 - 34:58 - Advertising 34:59 - 35:55 - Wrap Up
Did you find this helpful?
SUBSCRIBE to my channel for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
I'll be honest... creating a community of raving fans doesn't happen overnight.
BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything you put out.
I've been building businesses online since 2010, so these are genuine tips, based on my first-hand experiences with success and failure. Take note and start implementing these principles today! 💪
Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/
Read the full blog post here: https://www.theunconventionalrd.com/how-to-create-raving-fans/
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
If you've been on the fence about whether or not to start an email list, this video is your official sign to get started!
No matter what marketing channels you use to grow your audience, building an email list will create a direct connection with your people and future-proof you against future algorithm or industry changes.
It's truly never been more important.
In this video, I’ll cover what email lists are, how they work, and why they’re such an effective marketing channel.
You’ll walk away from this chat with total clarity on why building an email list is super important and how it can make a huge impact on your online business.
🔥 Want more step-by-step guidance?
Check out my EXPAND membership to learn how to use ConvertKit directly from yours truly: https://www.theunconventionalrdbb.com/expand-membership
Read the full blog post here: https://www.theunconventionalrd.com/why-you-need-an-email-list/
TIMESTAMPS:
00:00 - 01:16 - Intro 01:17 - 01:37 - What Is It? 01:38 - 07:24 - Worth Your Time? 07:25 - 08:36 - How It Works 08:37 - 11:33 - Stage 1 11:34 - 14:45 - Stage 2 14:46 - 17:01 - Stage 3 17:02 - 21:25 - Stage 4 21:26 - 30:39 - Email Wins
Did you find this helpful?
SUBSCRIBE to my channel for more blogging and online business tips.
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP EMAIL TOOLS I USE & RECOMMEND: Please note these are affiliate links. I may earn a commission if you purchase through these links.
👍 My FAVE email marketing platform (ConvertKit): https://convertkit.com?lmref=qe36CA 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down.
How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak to no one”? (Probably one million.)
But… what if you don’t know your niche? What are you supposed to do?
First, take a deep breath. You’re in the right spot.
In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world.
Did you find this helpful? SUBSCRIBE to my channel for more blogging and online business tips.
Read the full blog post right here:
https://www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian/
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND:
Please note these are affiliate links. I may earn a commission if you purchase through these links.
👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111
👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/
👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053
👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909
👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD
⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons.
🔥 Watch my FREE training to learn my 4-step framework for getting more people to your website (without spending all day on social media or spending any money on ads): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
TIMESTAMPS: 00:00 - 01:00 - Intro 01:01 - 12:06 - Unclear $$$ 12:07 - 15:02 - No Niche 15:03 - 18:33 - Me-First Content 18:34 - 21:53 - Content Chaos 21:54 - 24:34 - Perfectionism 24:35 - 28:43 - All Alone 28:44 - 31:08 - Quitting Early 31:09 - 31:57 - Recap
Did you find this helpful? SUBSCRIBE to my podcast for more blogging and online business tips. Read the full blog post right here: https://www.theunconventionalrd.com/blog-not-making-money/
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND: Please note these are affiliate links. I may earn a commission if you purchase through these links.
👍 My FAVE hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111 👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/ 👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053 👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909 👍 Best YouTube Research Tool (TubeBuddy): https://www.tubebuddy.com/pricing?a=TURD
◽️◽️◽️◽️◽️◽️ Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/
In this episode, I’m sharing 6 digital marketing trends to watch in 2024.
After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape.
Plus, I'm reviewing last year's predictions to show that I'm actually pretty dang good at predicting this stuff!
These annual episodes are always my MOST viewed all year. {So it's worth your time to pay attention, promise. 😉}
Did you find this helpful? Subscribe to my podcast for more blogging and online business tips.
Read the full post right here: https://www.theunconventionalrd.com/d...
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🔥 HOW I CAN HELP YOU:
🌟 EXPAND Membership: https://www.theunconventionalrdbb.com...
🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com...
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✅ MENTIONED RESOURCES:
🌟 The Unconventional RD Podcast: https://www.theunconventionalrd.com/p...
🌟 2021 Predictions Episode: https://www.theunconventionalrd.com/e...
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Connect with Erica!
⭐️ Facebook Community: https://www.facebook.com/groups/TheUn...
⭐️ Instagram: https://www.instagram.com/theunconven...
⭐️ Email: support@theunconventionalrd.com
A new era of search is coming - is your website/brand ready?
In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best tips on how to recover.
I'll also review a few sites that were positively and negatively hit by the HCU so we can look for trends that might be relevant to our own websites.
If you found this helpful, SUBSCRIBE to my podcast for more blogging and online business tips.
In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers.
We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and discuss some ways to future-proof ourselves for the coming of AI in search.
This is an excerpt from my October 2023 live office hour call for students of my signature course, SEO Made Simple.
To learn more about SEO Made Simple and join these live calls every month, check out my free training for a link to join the course today - https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes.
If you’re an experienced blogger, hopefully, you already have most of these things in place, but sometimes it’s easy to get tunnel vision on your site and forget about some of the basics.
So let’s go through the 6 quick SEO tips and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week!
Watch the YouTube video: https://youtu.be/1cwbffUneZ0?si=jJVRWCPHLLqrfZW9
Read the full blog post: https://www.theunconventionalrd.com/quick-seo-wins
Learn more about my course, SEO Made Simple: https://seofreebie.com
MENTIONED RESOURCES
SEO Plugins for editing title tags:
Yoast - https://yoast.com/wordpress/plugins/seo/
Rank Math - https://rankmath.com/
Google's Quality Rater Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
Setting up email aliases in Google Workspace: https://support.google.com/a/answer/33327?hl=en
Google Voice for a Business Phone #: https://voice.google.com/about
PostScan Mail for a Virtual Business Address: https://www.postscanmail.com/
Molongui Authorship Plugin: https://wordpress.org/plugins/molongui-authorship/
LuckyWP Table of Contents Plugin: https://theluckywp.com/product/table-of-contents/
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✨ More Resources for You ✨
🫶 375+ Types of Dietitians People Search for on Google {Master List}: https://the-unconventional-rd.ck.page/nichelist
** FREE TRAINING: 10x Your Traffic {Without Social Media or Paid Ads} https://www.theunconventionalrdbb.com/free-seo-masterclass-today/
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✅ TOP BLOGGING & SEO TOOLS I USE & RECOMMEND: Please note these are affiliate links. I may earn a commission if you purchase through these links.
👍 My favorite hosting company (BigScoots): https://www.bigscoots.com/portal/?affid=1111
👍 The BEST tech help (iMark Interactive): https://www.imarkinteractive.com/ref/ejulson/
👍 Favorite SEO tool (Semrush): https://semrush.sjv.io/c/2620828/995972/13053
👍 Best Keyword Research Tool for Beginners (Keysearch): https://jvz7.com/c/1058147/194909
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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/ ⭐️ Email: support@theunconventionalrd.com
Totally stumped on what to blog about next?
Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less.
Use these strategies to dump all your ideas in one place, then refine them and pop them right into your content calendar. Then all you have to do is show up and create the content each week!
Read the full blog post here.
Subscribe to my YouTube Channel for even more blogging and online biz tips.
Ever wonder how people find your website via Google?
Curious about what people are typing into the search bar to find you?
Today, I’m sharing a quick way to find your top ten keywords in two minutes, completely free.
Prefer to watch on YouTube? Check out my channel right here.
If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you.
I'm sharing 3 key ways you can blog without it taking over your life.
Yep, you can make time for your blog and become a productive blogger with these simple blogging hacks.
Read the full blog post here.
Subscribe to my YouTube Channel for even more blogging and online biz tips.
When it comes to growing an audience online, most people's brains instantly go to social media...
But guess what?
That is NOT the only (or even the best) way to gain a following!
You CAN grow a ginormous audience...
... WITHOUT showing up on video or stories or reels every day.
... WITHOUT coming up with endless piles of witty, engaging, content day in and day out.
... WITHOUT bouncing around pointing at words that pop up on your screen or dancing.
(And no shame, if you love that stuff, I just know it’s NOT for everyone!)
If you're interested in another way to grow your following, check out today's video where I share:
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What the “treadmill effect” is and why you need to avoid it at all costs.
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A DIFFERENT way of creating content that will transform the way you think about building an audience online.
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ONE quick check to see if you’re missing out on this FREE way of getting more eyeballs on your brand.
Subscribe to The Unconventional RD YouTube Channel for more!
After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. ..
... but most people DON'T KNOW which bucket they fall into...
... and thus are focused on the WRONG THINGS for growing their businesses.
Don't let that be you!
In this episode, I walk you through:
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The 3 types of blogging business models that wellness professionals can use.
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Why it is ESSENTIAL to know which model you fit into BEFORE you create any content.
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How BLOGGING can be used to mega-expand your audience (and revenue) for each business model.
Want to check out my new YouTube channel?
Here's the link: https://youtu.be/3l7klc4x6gA
This week's episode is straight from the heart.
No show notes, just some personal updates on how things will be changing around here for the rest of 2023.
Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing different in my business (and especially my marketing strategies) moving forward.
I hope this resonates with you!
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This week on the podcast, I’m coming at you with a quick tip episode.
I’m going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion.
Honestly, the answer is so simple, it will probably shock you.
Tune in right now to find out exactly what I did.
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Find the notes for this episode at: www.theunconventionalrd.com/episode124
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If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down.
But… what if you don’t know your niche? What are you supposed to do?
In this episode, I’ll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world.
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Find the notes for this episode at: www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian
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As promised, in this episode I’m going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago.
As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the Google ecosystem soon.
So let’s go through them, one by one, and talk about how they might apply to our lives and businesses.
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Find the notes for this episode at: www.theunconventionalrd.com/episode122
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On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year.
This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over the last 6 months.)
In the next two episodes of the podcast, I’m going to summarize all the exciting new updates coming from Google in 2023.
In this episode, I'm talking about 3 big changes to the way Google search will work and a bunch of new AI features coming soon to the Google ecosystem within things like Gmail, Google Docs, and more.
So sit back, relax, and enjoy this episode! And stay tuned for part 2 coming out next week.
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Find the notes for this episode at: www.theunconventionalrd.com/episode121
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This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students.
Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more.
During this particular call, a student wanted to know how they can stay motivated while they're working long-term to get ads on their website through Mediavine.
So, I came up with 20 tips for staying motivated on the path to Mediavine and I'm sharing them here in this episode.
I hope you enjoy this little tidbit episode from my office hour recording!
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Find the notes for this episode at: www.theunconventionalrd.com/episode120
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If you’ve been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness).
And within this concept of EEAT, Google repeatedly emphasizes the notion that TRUST is the most important over-arching concept when sharing information that has the potential to significantly impact someone’s life, safety, or finances.
Health topics, including nutrition, are considered to be topics that have a significant potential for harm when misinformation and disinformation are shared. So, I wanted to talk in-depth today about how you can become a trustworthy source of health information online.
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Find the notes for this episode at: www.theunconventionalrd.com/episode119
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As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible.
But no one really know what’s going on behind Google black algorithm box. That said, it's still fun to speculate!
Since I work most closely with people creating content in the health and food space, I wanted to talk about ranking changes and trends I’ve been noticing in this space
Tune in now to hear about this new update and how it may impact our industry as whole!
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Find the notes for this episode at: www.theunconventionalrd.com/episode118
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If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up.
Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away from one-on-one work in her business and build a collection of online revenue streams that now earn her a full-time income without needing to see a single one-on-one client.
In this interview, we chat about:
- How she niched down and how having a clear niche has helped her grow her business
- How she tried different forms of client work but kept feeling an immense sense of burnout
- How she decided to experiment with new revenue streams that did not require working directly with clients
...and so much more. Listen now to hear this inspiring interview.
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Find the notes for this episode at: www.theunconventionalrd.com/episode117
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This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story.
She joined the course in January 2020 while still working a full-time job. Now three years later, she's fully self-employed and making more money in her own business through passive income streams.
In this episode, we talk about:
- The journey that Melanie went on to this point in her business
- The different income streams she has set up
- How long it took her to become eligible for Mediavine
…and more. If you've ever wanted a peek behind the curtain to how someone built their successful online business from scratch, then this is going to be a fun episode for you. Tune in right now.
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Find the notes for this episode at: www.theunconventionalrd.com/episode116
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Today I’d like to do something a little different on the podcast. I’d like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete.
My goal here is to just share a few super common things I see come up again and again when I’m auditing websites that are relatively simple to change.
If you’re an experienced blogger, hopefully, you already have most of these things in place already, but I also know that sometimes it’s easy to get tunnel vision on your site and forget about some of the basics.
So let’s go through the 6 quick tasks and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week!
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Find the notes for this episode at: www.theunconventionalrd.com/episode115
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This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now.
Maybe you're excited about the idea of creating an online course or a membership or a digital good or whatever, but you just haven't taken that first step yet. Maybe you're feeling a little bit of imposter syndrome or you're lacking a little clarity on your niche. But whatever it is, you just haven't quite taken action yet.
Well, Cynthia kind of turns the idea of teaching on its head. Instead of making teaching online this big intimidating, formal thing, she reminds us that there are actually three stages to teaching online and you only need to focus on the one you're currently at.
Give this episode a listen to hear all of Cynthia’s advice and tips for how to get started teaching online.
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Find the notes for this episode at: www.theunconventionalrd.com/episode114
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If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist.
Five years ago, Sarah decided to start taking this online business thing seriously and intentionally to start creating online income. Flash-forward to now, Sarah is the proud owner of a multiple six figure online business with a large variety of income streams.
Listen in now to hear her inspirational story!
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Find the notes for this episode at: www.theunconventionalrd.com/episode113
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To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever.
If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today.
Sit back, relax, and enjoy my (now belated) happy birthday ask-me-anything episode!
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Find the notes for this episode at: www.theunconventionalrd.com/episode112
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In this episode, I’m chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event.
First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone else in even remotely similar fields that she met there. We talk about what she hoped to learn by attending and some of the key takeaways that she gleaned from the speakers.
We then transition to talk about how Chrissy is currently using AI in her blogging workflow, and we hypothesize a bit on where AI may be headed in the future and how it might impact bloggers in the food and wellness space. We end with some recommendations from Chrissy on where we can go to learn more about AI. Have a listen now!
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Find the notes for this episode at: www.theunconventionalrd.com/episode111
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This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?”
I was so excited to dig into this question and share my thoughts. I discussed:
- How AI is making a splash in the digital marketing world right now
- The potential future of search, SEO, and digital marketing
- Ways that online business owners can adapt
…and more. Listen in now to hear everything I had to say so you can future-proof your business in the world of AI.
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Find the notes for this episode at: www.theunconventionalrd.com/episode110
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One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?"
If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line?
That's the line of questioning that typically comes up when we talk about free versus paid content.
So in this episode, I want to give you six tips for understanding the differences between free and paid content and how they play together.
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Find the notes for this episode at: www.theunconventionalrd.com/free-vs-paid-content/
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This episode is all about search engine optimization, or SEO.
SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course.
So I wanted to take some time today and do a podcast episode on this topic because it’s incredibly value for online business owners.
In this episode, I’m talking about:
- What SEO is in layman's terms
- How SEO can help you grow your brand and your following online
- The REPS framework {four key strategies that you can use to get more visitors to your website}
If you’re currently publishing content on your website and not using an SEO strategy, this episode is for you. Tune in now.
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Find the notes for this episode at: www.theunconventionalrd.com/seo-for-dietitians
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If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian?
This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement our income.
In this episode, I'm sharing some of the best ways to bring in some extra cash as a dietitian. Tune in now to hear the 27 best ways to make more money!
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Find the notes for this episode at: www.theunconventionalrd.com/make-extra-money-as-a-dietitian/
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Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia.
They have been running their business together for almost a decade and it's gone through many iterations.
It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice.
Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketing, online courses, and a membership site.
In this episode, we talk about:
- How James and his wife figured out that they wanted to niche down into gut health
- How they leveraged their connections in the industry to go full-time in their business
- The highs and the lows of running a business with your partner
- How they continue to attract new clients without having to do any paid advertising
- How they balance being business owners, partners, and parents
…and more. Have a listen right now!
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Find the notes for this episode at: www.theunconventionalrd.com/episode106
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This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year?
Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode.
I categorized their responses into 12 core themes that came up again and again. These are the main concepts that these dietitians focused on in order to grow their businesses to multiple six figures.
Tune in now to hear what they had to say!
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Find the notes for this episode at: www.theunconventionalrd.com/episode105
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It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends.
If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year.
I also reflect back on my previous year's predictions to see how they held up.
So, tune in now to learn about how the digital marketing world played out in 2022 and where I see the industry heading in 2023.
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Find the notes for this episode at: www.theunconventionalrd.com/episode104
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This week on the podcast, I’m talking with eating disorder dietitian and business coach Jennifer McGurk.
Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices.
Jennifer has been at this for over a decade now and has so much wisdom to share.
In this episode, we talk about:
- Jennifer's experience starting her first private practice in 2011
- What spurred her to expand from solopreneurship into a group private practice
- Why she decided to start a second business five years later to help other RDs build private practices themselves
- How she would go about starting a business again today if she was back at square zero
…and much more. Listen in now to hear this insightful conversation.
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Find the notes for this episode at: www.theunconventionalrd.com/episode103
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After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I’ve found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content.
In fact, it’s so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts in my office hour calls. I thought I’d take that list out of my brain and share it with you on this podcast episode today.
Even if you’ve been blogging with an SEO strategy for a while, this list will still serve as a great check-in to make sure you haven’t accidentally veered off track with your content over time, especially since best practices change over time.
So, tune in now to hear the top 10 on-page SEO mistakes new bloggers make.
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Find the notes for this episode at: www.theunconventionalrd.com/episode102
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This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice.
Klara joined my course in early 2019, so she's been at this for about four years now, and she has so much wisdom to share about what's worked and what hasn't in her online marketing efforts.
In this episode, Klara talks about:
- Where she got the idea to start using SEO to boost her private practice
- What her website traffic was like before and after implementing a blogging strategy
- Ways that she’s used her blog to generate income in her business
- How she uses the income earned through blogging to benefit her team
Klara also talks about how her team shares the blogging workload and some of the additional ways that she plans to expand the online arm of her business in the future. Listen now to hear her story.
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Find the notes for this episode at: www.theunconventionalrd.com/episode101
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This week, we’re celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right?
In this episode, I’m taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship.
I’m letting you in on my work schedule, my habits, my routine, and how I’m able to maintain a good work-life balance.
If you've been curious about what my life and business look like these days, I'm ready to shed some light here on this podcast episode today.
Sit back, relax, and enjoy this fun {and personal} episode!
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Find the notes for this episode at: www.theunconventionalrd.com/episode100
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Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is “perfect”?
If so, you’re definitely not alone. However, I think you’ll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode.
As you'll see in this guest interview with Kristin Willard, messy action taken consistently over time can lead to some fabulous results if you just keep going.
Each thing you try is a learning moment no matter how it turns out. And if you add up enough of those learning moments over many years, you will most likely find your way to some success online.
And Kristin’s story is proof of that. Tune in to hear how taking messy action helped pave the path to success in her online business.
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Find the notes for this episode at: www.theunconventionalrd.com/episode099
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Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you.
Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition expert in the online space.
Malina published a book, runs several online courses, sells digital goods, and also does a ton of media and brand work. And she’s rocking it on social media.
In this episode, Malina shares:
- How she started her business
- How she grew her audience through social media
- How she monetized her audience
- Which of her income streams is the most profitable
- Advice for those interested in starting an online business today
…and more. Tune in now to hear this entrepreneur’s inspirational story.
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Find the notes for this episode at: www.theunconventionalrd.com/episode098
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Do you feel like your business is in a super competitive niche?
Are tons of people putting out helpful content and you feel like you’re always playing catch up?
Or that you’re never really the one being cutting-edge or innovative in your space?
Today I’m going to review 5 ways to stay one step ahead so that you can stand out...
... no matter how many others are creating content around the same topics!
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Find the notes for this episode at: www.theunconventionalrd.com/episode097
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Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media!
And I say “untapped” because this is a really amazing area that you could specialize in, yet relatively few of us have even dipped our toes into this arena.
And spoiler alert: This type of work can be very lucrative. Amy earns over $200,000 per year as a media dietitian - like whaaaat!
In this episode, Amy breaks down the different types of media work available to dietitians and the 12 core steps you need to know in order to succeed.
Don't miss this one!
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Find the notes for this episode at: www.theunconventionalrd.com/episode096
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If you’ve been thinking about investing in my course, SEO Made Simple, you may have had a few reservations about the investment.
And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big step for a lot of people, especially if you’re newer to business or the online space.
I do offer a payment plan to make it more affordable, but still, the bottom line investment is the same.
And a question that I sometimes get from people before they enroll is - how long might it take for me to recoup my investment in this course?
And of course, there is no one universal answer for this, since it really depends on where your business is currently at and what your ultimate monetization goals are, but I thought on the podcast today I’d talk you through 6 potential ways you can make $1,000 after enrolling in my course and learning about SEO.
Hope you enjoy!
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Find the notes for this episode at: www.theunconventionalrd.com/episode095
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When was the last time you REALLY took a look at how you’re spending your time in your business?
Do you have clarity on exactly WHERE your income is coming from?
Do you know what tasks are actually growing your audience and bringing in leads?
And once you have those leads, how are you effectively converting them into customers?
I am 100% guilty of doing WAY TOO MUCH, thinking that I had to keep creating and producing new trainings and new offers to keep the excitement going in my business and earn consistent revenue.
But the reality couldn’t be further from the truth.
Tune in to learn how I started working LESS hours and making MORE money in the process.
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Find the notes for this episode at: www.theunconventionalrd.com/episode094
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{2020 Replay} - Hope you enjoy!
If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!
We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales.
Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!
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Find the show notes for this episode at: www.theunconventionalrd.com/episode093
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September 2022 was a wild ride for Google updates!
Google essentially rolled out THREE updates in short succession.
For today’s podcast episode, I'm focusing in on the first update that Google rolled out - the Helpful Content Update.
We'll walk through the information that Google released about this update, including a list of questions to ask yourself to help determine whether or not the content on your website is actually helpful and worthy of a top spot in Google.
Then I will add my own unique commentary as well on top of Google’s information to help you understand what action steps to take to make sure you’re publishing high-quality, helpful content on your site.
Hope you enjoy!
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Find the notes for this episode at: www.theunconventionalrd.com/episode092
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If you're still working a nine to five and are feeling super burnt out and ready to throw in the towel, this episode will probably really speak to you.
Today, I'm chatting with Aaron Owens Mayhew, a former clinical dietitian who hit massive burnout, then quit her job to hike the PCT for several months.
She came out the other side with a brand new business idea: selling dietitian-created meal plans for long-distance backpackers.
Now flash forward a few years, Aaron is making more money through her online business than she ever did in clinical.
In this interview, Aaron shares:
- When she knew it was time to leave her clinical job
- How she launched her business
- What her first digital products looked like
- What her products and business have evolved into
- Lessons she’s learned along the way
She also talks about her experiences working and living on the road, and she shares some advice for anyone interested in that lifestyle as well. Have a listen!
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Find the notes for this episode at: www.theunconventionalrd.com/episode091
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In this week’s podcast episode, I’m doing something totally different. Instead of talking about my own experiences with blogging and online business or sharing some specific tips and tricks with you, today is going to be all about celebrating the successes of others.
I’m sharing 5 stories of dietitians who are running successful blogs and online businesses, with the goal of highlighting some of the unique ways people in this space are absolutely crushing it online and using blogging to grow their businesses and income.
These stories of blogging success will leave you feeling inspired to take action no matter what niche you’re in or what monetization method you ultimately aspire to. So, grab a cup of coffee and tune in!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode090
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This week on the podcast, I’m chatting with Cindy Chou about her unconventional career journey from mechanical engineer to chef to dietitian and how she's in the process of building an online business that fuses together these different skill sets.
Cindy shares her experience getting started with YouTube, food blogging, and how she has combined her passion for cooking and oncology nutrition to create an online business that is uniquely suited for her.
She brings a unique perspective as a newer dietitian in the early stages of business building, and her story highlights the importance of taking action to gain clarity rather than waiting for clarity to arrive.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode089
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In this episode, I’m talking about a topic that comes up often in my students-only Facebook group: feeling like all the good keywords in your niche are taken, meaning they have already been written about by highly authoritative websites and are now super difficult. So you have no idea what you could possibly write about on your site and actually rank.
You might be quick to blame it on the niche you chose, but 99% of the time, your niche is not the problem. The problem is the way you’re thinking about keyword research.
So if you’re in a rut and feeling like you have no shot to rank for anything in your niche, listen to this episode to learn some creative ways of looking for content topics to write about.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode088
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Curious to know what it’s like to create a supplement line in your biz?
Ayla Barmmer, founder of FullWell, knows a thing or two about that.
Ayla created a high-quality prenatal supplement line from scratch, and she sat down with me to chat about her experience.
In this episode, Ayla shares:
- What the big picture process is like for creating your own supplement
- Pros and cons of creating a product from the ground up versus white labeling
- Why she believes more RD's should be entering the supplement space
- Some of the biggest lessons learned and mistakes that she made while growing her company
- What the typical profit margins are like in the supplement industry
- How she grew and expanded over time from just one prenatal vitamin product in 2018 to now five products under her brand and $5 million in annual revenue today
Tune in to hear her inspirational story.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode087
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This week on the podcast, I'm doing something totally new: I'm auditing a dietitian's website live on the podcast!
In this episode, I’m sharing what this dietitian is doing well right now and what they can improve on in order to get more traffic from Google searches.
And as a bonus, I’m recording the whole thing on video so you can see exactly what I'm talking about as I analyze this website.
Register to access the free video recording and watch me do an in-depth audit while providing valuable advice and suggestions that may be applicable to your own site as well.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode086
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This episode covers an important topic that doesn’t come up often in entrepreneurial circles: taking parental leave while self-employed.
I sat down with Leanne Ray, freelance dietitian and new mom, to talk about how to make space for parental leave in your business so you can take time off without everything falling apart.
We share tips about how to start planning for your leave, creative ways to self-fund your leave, and how to keep your business alive without you for a few months.
Plus, we discuss our own unique experiences navigating this process and offer insight to other entrepreneurs on what to expect and how to prepare for leave.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode085
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Blogging can be a great way to earn money and grow your business online. But it’s no walk-in-the-park or get-rich-quick scheme.
Blogging is hard work and a long-term game, and success isn’t guaranteed. In fact, one out of every three bloggers never make a dime from their websites.
In this episode, I’m talking about seven reasons why so many bloggers never make ANY money online.
Plus, I give you suggestions for what to do instead so that you can be part of the majority making at least a part-time living online.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode084
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This week on the podcast I’m sitting down with one of my first podcast guests, Katie Dodd, to talk about her journey from full-time employee to now full-time entrepreneur.
In this episode, Katie shares:
- How she made the difficult decision to leave her six-figure job to pursue entrepreneurship full-time
- How she’s making MORE money now as an entrepreneur than she did in her full-time job
- What it felt like to watch her website traffic grow by 100x in less than a year
- Her biggest pieces of advice for growing a blog without working yourself into the ground
- How her revenue streams have diversified over the last two years
- The #1 thing she attributes for most of her entrepreneurial success
As a side hustler turned successful business owner and entrepreneur, Katie now helps other dietitians turn their entrepreneurial dreams into reality. Tune in to this episode to hear her inspirational story and learn how YOU can get started today, too.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode083
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If you’re considering rebranding your website but you’re not sure where to start or how to navigate the process, this one’s for you.
Rebranding can be a wise choice for some businesses, but it’s no easy feat. A website rebrand often involves a considerable amount of work and requires highly-specialized technical knowledge.
In this episode, I walk you through the step by step process to ensure a successful rebrand for your business. Plus, I share a brand new offer at the end. Grab a cup of coffee and tune in!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode082
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This week on the podcast I'm chatting with Laura Jean, an Australian dietitian on a mission to help health professionals build values-based businesses.
Laura's here today to share with us:
- How to discover what your values are.
- How to tell if you're currently operating in alignment with those values.
- What to do if you're not in alignment.
- How to start infusing your values more directly into your business.
By grounding your business or career in your values, you're more likely to feel satisfied and at ease in your work and attract the right clientele who would be best served by you and your unique self and skillset.
We tried to make this episode as helpful and actionable as possible so you can get clear on your values and then infuse those values into your life and business.
Hope you enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode081
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If the point of SEO is to improve your rankings on Google, but you’re already ranking in the #1 spot when people Google your biz…then why bother with SEO? I mean, is it even necessary?
In this episode, I answer this burning question and explain why ranking #1 for your name or your brand name is actually not really helping you.
Plus, I talk about the paradigm shifts that you have to make in order to start gaining an audience online AND how to know what type of content to create to grow your audience.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode080
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Ever wonder how people find your website via Google?
What are people typing into the search bar to find your website?
What specific words or phrases are directing people to YOUR website amongst the billions of others on the worldwide web?
In this mini episode, I’m explaining how to figure out what your website is ranking for right now, or what your website shows up for in the Google search results. Plus, I’ll talk about the next step: implementing a strategy to direct your ideal clients to your website.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode079
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Are you wasting precious time doing things for your online business that could be done for you?
Listen up, online business owners and bloggers: it's time to stop doing things manually and start automating (if you want to save time and make your life easier, that is).
In this episode, I'm sharing 10 automations you can set up that will save you serious time and effort so you can focus on the more important stuff - running and growing your online business.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode078
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Are YOU the bottleneck in your own business? Does writing blog posts always get pushed to the bottom of your to-do list? Do you feel like someone else could create content much more efficiently for you?
Or do you ever wonder whether there are some tricks or processes you could use to speed up your writing flow?
In this episode, I'm sharing 5 ways you can outsource or speed up your writing process so that you can publish more content and grow your audience as quickly as possible.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode077
Need help setting up your website?Join our FREE "How to Start a Website" tutorial.
Do you ever wonder how some people seem to have so many cool opportunities fall into their lap?
Have a feeling that networking might have something to do with it, but you’re not quite sure what it really means to “network”?
Today I’m chatting with dietitian Su-Nui Escobar about the power of networking for creating new opportunities for yourself.
Su-Nui shares her definition of what networking is and how it can be a very casual and easy thing to lean into.
We discuss how embracing your uniqueness can help you stand out and how to believe in yourself even if you’re just beginning.
I think you’ll be super inspired by some of the stories Su-Nui shares and walk away from this episode with some excellent points of reflection for your own life and career.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode076
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you’ve ever had a business idea, but are a little apprehensive about dipping your toes into a new space or being a leader in your niche, then this episode is a must-listen for you.
I’m chatting with Rosie Mensah, dietitian, community builder, and food activist. Rosie is the founder of an online course called CEDAR, which stands for Culture, Equity, Diversity, and Race.
It’s an action-oriented course specifically designed for nutrition professionals to learn how to weave anti-oppression, anti-racism, and cultural competency into their personal and professional lives.
Rosie shares her journey from square one - from how she came up with the idea in the first place, to the many iterations of the course she has gone through, and where she is now with her business and marketing.
This is an incredibly invigorating and inspiring episode that I know you will enjoy.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode075
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever thought about selling your blog or online business?
Or maybe you’ve even considered BUYING a digital asset from someone else, but you’re kind of uncertain about how it all works.
Well this week on the podcast, I’m chatting with Greg Elfrink, head of marketing at Empire Flippers - an online marketplace where people can buy and sell their websites.
Greg has TONS of helpful information to share, including:
- Why you might want to sell (or buy) a website.
- How to know how much your website is worth.
- The 3 biggest things that make your website attractive to a potential buyer.
- What the buying and selling process looks like.
- Examples of people who have bought or sold websites.
- The future of online business (and what this means for you)
So if YOU have a food, nutrition, or wellness website and have ever thought about selling or buying, definitely give this episode a listen!
You might be shocked at the opportunity out there.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode074
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
What's next in the world of digital marketing? As we move into 2022, there are a number of trends you'll want to watch.
In this episode, we will discuss six digital marketing trends that will help you stay ahead of the curve so you can continue to generate results for your online business.
So, what are they? Let's find out!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/episode073
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In this episode, I break down how 2021 went for The Unconventional RD brand.
My biggest wins, my biggest flops, and what's ahead for 2022!
You'll learn how much I earned this year (including profit margins), whether or not reducing my offerings down to one core course was worth it, and what I'm excited about trying in 2022.
Tune in and hopefully take away some lessons you can apply in your own business too.
This week, we’re stepping out of the dietetics bubble and chatting with Kate Ahl, founder of Simple Pin Media.
Kate is the best of the best when it comes to Pinterest marketing.
In this episode, we talk about the latest and greatest happenings with Pinterest and get her takes on where business owners should focus in 2022.
If you hang out a lot in online business or blogging spaces, you’ve probably heard all the hullabaloo about how Pinterest has been changing and not driving traffic to websites as much as it once was, so it was very illuminating to get Kate’s take on the current state of Pinterest and exciting new ways to use Pinterest outside of the traditional pinning to get clicks.
Hope you enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode071
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Cory Ruth (aka The Women’s Dietitian) grew her audience through Instagram, but once she was about to have her first child, she realized that she needed to diversify her income streams away from just 1:1 work.
So she dove into the world of online courses and created a course to help women with PCOS get pregnant.
The first launch gave her a taste of what was possible when you leverage your time with scalable online offerings and she never looked back.
Cory's story is so incredibly inspiring - especially for all the moms out there.
Hope you enjoy this one!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode070
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Whether you’re a student, intern, or professional, learning how to stand out and sell yourself can be the difference between getting lost amongst the crowd and scoring the opportunities you really want.
Today I’m speaking with Jenny Westerkamp, dietitian for the Chicago Bulls and founder of All Access Dietetics - a company that offers internship application coaching, rd exam prep, and career development resources for students, interns, and RDs.
Jenny actually started this company when she was still a student and has had great success creating opportunities for herself in her career.
In this episode, Jenny shares her tips for standing out and offers key insights into learning how to sell yourself so you can nab that job, internship, volunteer opportunity, etc. that you’ve had your eye on.
Towards the end of the conversation, we also chat about Jenny’s experience founding and growing her company. Spoiler alert, it did NOT go perfectly from day 1, there were a lot of ups and downs and pivots to grow All Access Dietetics to what it is today.
As you listen to this episode, I encourage you to brainstorm ways you can take some of the lessons and apply them to your own life and career!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: https://www.theunconventionalrd.com/episode069
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Today I had the pleasure of speaking with dietitian and cookbook writing coach, Maggie Green, all about how food and nutrition experts can actually get paid to write cookbooks. That's right. You don't have to spend any of your own money to get published if you know what you're doing.
During this episode, Maggie and I walk you through the entire traditional publishing process from finding an agent, writing a proposal, getting paid an advance, creating and editing the cookbook and promoting it to the world. You'll learn exactly what publishers are looking for when offering cookbook deals and what you can do to help yourself stand out.
So if the thought of publishing a cookbook has ever crossed your mind, this episode is going to be super enlightening. I hope you enjoy.
No matter what year it is, people always ask, "What's better for growing my audience? Blogging or social media?"
And it's a good question given the MYRIAD of options we have out there for content creation!
In this episode, I'll walk you through the pros and cons of both blogging and social media...
But even more importantly, I'll give you some questions to ask yourself to figure out the best platform for YOUR unique business.
(Cause that's what matters, right??)
Enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the notes for this episode at: www.theunconventionalrd.com/social-media-vs-blogging
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you’ve ever wondered how to get started in the world of online group programs and leveraged income streams, THIS is the episode for you.
Today I’m talking with dietitian Stephanie Clairmont, founder of The Leveraged Practice.
In this episode, you'll learn:
- The biggest benefits of adding a virtual program to your business
- Special considerations for running a group program specifically in the health space
- Exactly how to get started so you can avoid many of the most common pitfalls new program creators make
Along the way, Stephanie and I go down a lot of juicy rabbit holes and she shares tons of helpful insights from her own experiences and those of her students. I know you'll really enjoy this episode!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode066
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Gah, I FINALLY launched my evergreen sales funnel to the world and it feels freaking fabulous!!
In the 1st week of it being open to my current audience, I was able to earn $84k in revenue.... like WHAT?? Definitely my best launch EVER.
So what do I think made THIS launch so successful??
And what, exactly, did the stats look like? How many people watched my masterclass? What % bought? How did I market to my audience? And what's next now that the funnel is open?
In this episode, I'm walking you through 10 things I did to improve my sales process and revealing ALL the numbers (including the profit margins) for this launch.
This is a super fun and insightful episode, so I hope it inspires you to dream big with your online business ventures :)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode065
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you’ve ever heard people say that dietitians are under-respected and under-paid or that you should never enter dietetics if you want to earn good money, this episode is for you!
Today I’m talking with dietitian and money-mindset expert Christine Dyan Thomson.
In this episode, you'll learn:
- What "money mindset" really means...
- Examples of ways that dietitians struggle with money mindset
- Where these blocks come from and how to work through them
- How to tell if your money mindset is improving
- 3 KEY things you should do after listening to this episode
I don’t have much experience in the mindset realm, so I let the conversation with Christine flow where it may. Hope you take away some juicy tidbits :)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode064
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
In this episode I'm discussing: The #1 reason why people say they don’t have a blog. The ACTUAL reasons why they don’t have a blog. 3 ways you can start blogging WITHOUT it taking over your life. Join us for a FOLLOW UP conversation inside my FB group right here: https://www.facebook.com/groups/TheUnconventionalRD/ Find the show notes for this episode at: www.theunconventionalrd.com/episode063
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
When it comes to growing an audience online, most people's brains instantly go to social media...
But guess what?
That is NOT the only (or even the best) way to gain a following!
You CAN grow a ginormous audience...
... WITHOUT showing up on video or stories or reels every day.
... WITHOUT coming up with endless piles of witty, engaging, content day in and day out.
... WITHOUT bouncing around pointing at words that pop up on your screen or dancing.
(And no shame, if you love that stuff, I just know it’s NOT for everyone!)
If you're interested in another way to grow your following, check out today's episode where I share:
-
What the “treadmill effect” is and why you need to avoid it at all costs.
-
A NEW way of creating content that will transform the way you think about building an audience online.
-
ONE quick check to see if you’re missing out on this FREE way of getting more eyeballs on your brand.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode062
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
I'm BACK from a mini podcasting hiatus! Hooray!
Find out where I've been the last 2 months, then dive into a discussion about:
- The 3 types of blogging business models that wellness professionals can use.
- Why it is ESSENTIAL to know which model you fit into BEFORE you create any content.
- How BLOGGING can be used to mega-expand your audience (and revenue) for each business model.
I know you'll love this one!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode061
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Since I'm currently recovering from surgery to repair 2 broken fingers, this week I'm sharing an excerpt from my Make Money Blogging course!
In this episode, I'm sharing a few quick, actionable tips for maximizing your ad revenue on your website.
From the way you format your content and website, to the types (and locations) of ads you choose to place on your site, take a listen to see if you're following current best practices!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode060
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
As you probably know, I've been HARD at work recently, setting up the bones of my newevergreen sales funnel.
In this episode, I'm sharing:
- Exactly what my funnel looks like behind the scenes.
- What tools I'm using to make it happen.
- How much money it cost to set up this funnel.
- How I hope going evergreen will transform my business (and income).
- Advice for people interested in creating their own sales funnels.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode059
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you’ve been listening to this show for a while, you already know how much of a fangirl I am for the online marketplace RD2RD.
It’s basically a website where dietitians can sell their handouts, presentations, and tools to each other without having to handle all the annoying tech stuff!
It’s just such a wonderful and innovative idea, and SO beneficial to our profession, that I get excited every time I talk about it.
And TODAY, I’m lucky enough to be chatting with the founder of RD2RD, Megan Boitano.
Megan shares with us:
- The origin story of RD2RD
- How she took it from just a great idea to an actual functioning website (and how she got her first users)
- How the real-life growth of the company compared to her original expectations
- What she’d do differently if she had to start over
Plus:
- How selling on RD2RD can benefit nearly any dietitian, whether you’re an entrepreneur or working full time
- Why buying resources on RD2RD is better than just trying to find stuff via Google searches
- The secrets to being one of the top-selling vendors on the site
- Plus helpful resources for people interested in getting started on RD2RD
I just had such a great time chatting with Megan. I hope you enjoy this interview!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode058
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you’ve ever wondered how dietitians get featured on news shows, on the radio, in magazines, or quoted on websites, THIS is the episode for you.
Today I’m talking with dietitian and media expert Bonnie Taub-Dix.
In this episode, you'll learn:
- How traditional media differs from “social media”
- Ways dietitians can be featured in traditional media
- How to turn media features into business opportunities
- Whether you need any special experience to start working with the media
- How to stand out amongst the crowd and become a go-to resource
- Bonnie’s best tips for getting into media work
I don’t have much experience in this realm, so it was really helpful to hear all of Bonnie’s real-life tips, stories, and advice!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode057
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Today we're talking about the latest digital marketing news :)
Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.
In today's episode, we cover:
- Changes in how Core Web Vitals are measured (and why you should care)
- New types of video now included in Google Short Videos
- 40% reduction in featured snippets since Feb 19th
- Improved Google Web Stories metrics in Google Search Console
- How the passage-based ranking roll out impacted search results
- The rise of "social audio"
- Spotify experimenting with podcast monetization
- LinkedIn developing a freelancer marketplace
- Easier ways to share Amazon Associate links on mobile
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode056
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This week I’m chatting with Jenna Gorham - dietitian and founder of a new platform, The RD Link, that connects dietitians with brands.
So if you’ve ever thought about working with brands, this is the episode for you!
In today's episode, you'll learn:
- How Jenna came up with the idea for The RD Link
- How she actually built the platform
- How dietitians and brands can connect with each other
- Ideas for utilizing brand work in your business
- How to stand out when reaching out
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode055
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
I've been HARD at work behind the scenes preparing for the launch of my evergreen sales funnel.
And as a part of that process, I made some MAJOR changes/upgrades to my sales page.
I mean, my previous sales page is what I would describe as "fine"... but this newone is simply fabulous.
And it wasn't super intuitive for me to understand WHAT I needed to change to take my page from kinda ho-hum to hella good.
So in this episode, I'm walking you through 10 tweaks that will instantly improve your sales page.
This is a super fun and actionable episode, so grab some pen and paper before pressing play :)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode054
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Have you ever tried to write copy for your social media, sales pages, or whatever, and felt like what comes out of your fingertips is kind of bland, dry, and just not very compelling??
Well, today I am talking with the one and only Tamara Melton, also known on Instagram as The Storytelling Dietitian.
She’s here to help us understand how telling STORIES in our business can boost our connection with our audience, hold people’s interest more effectively, and ultimately increase conversions as well.
In today’s episode you’ll learn:
- What storytelling means in the context of business and entrepreneurship.
- Examples of how online business owners can (and should) be using stories.
- Why telling a story can sometimes be difficult for us, and how understanding what makes a good story can make it a bit easier.
- How to tell whether storytelling is having a positive impact on your business.
- A bunch of really helpful resources for learning how more about storytelling!
Let’s get into it!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode053
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This is a podcast first! In this episode, I’m speaking with a real life attorney, Sam Vander Wielen :)
Sam is here today to walk us through exactly what we need to do as online business owners to stay legally protected.
In this episode you'll learn:
- How to choose the right entity structure for your business.
- What to do to stay legally protected from day one.
- The benefits of being taxed as an s-corp.
- What else you need to do to get your ducks in a row.
- The legal policies you need on your website.
- What to focus on as you grow your team and offer more services.
Get out some paper for this one, you’ll want to take some notes!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode052
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever wondered what it takes to become a CEU provider for dietitians? (You probably have because this question comes up A LOT in The Unconventional RD Facebook group!) In the episode, I'll walk you through: * The benefits of becoming a CEU provider. * The different types of activities you can get approved. * How live events differ from self-study events. * Exactlywhat you need to do to complete the CEU application process for each type. * Plus behind the scenes insights and tips from my own experiences.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode051
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This week’s episode is a REALLY good one.
I’m chatting with dietitian Susannah Juteau about using virtual summits to grow your brand and email list.
Susannah runs a private practice and by hosting and running her own online summits, she was able to network with dozens of other wellness professionals, establish herself as a leader in her niche, AND add thousands of people to her email list/grow her clientele.
And the best part is - you can do ALL of this too, even if you are starting from absolute zero with no email list or audience of your own.
In this episode you'll learn:
- What virtual summits are.
- How they can help grow your business.
- Whether summits should be free or paid.
- How many speakers are usually involved.
- How to coordinate all the interviews.
- The tech behind running a summit.
- Tips for getting attendees.
- How to leverage your new-found audience to grow your business.
Get some pen and paper out for this one, I know you’re going to want to take notes!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode050
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Is email marketing on your "to do" list for 2021??
If so, then this episode will be right up your alley.
I’m giving you ideas for easily dipping your toes into email marketing.
We’re NOT talking about fancy list segmentation, targeted email sequences, or sales funnels here.
We’re simply talking about BROADCAST emails - emails that regularly go out to everyone on your list.
So if you haven’t sent any emails to your list yet, I hope this is the motivation you need to stop over complicating everything and just get started!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode049
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Okay, I am REALLY excited for this episode.
I got to interview Kamal Patel, one of the founders of Examine.com - a super awesome website that reviews research on nutrition supplements and organizes all the evidence into easy to read summaries and tables.
Tons of dietitians and healthcare professionals reference their site all the time, they get over a million visits to their website every month, and I just have to pinch myself that I had the opportunity to do this interview for the podcast.
In this episode you'll learn:
- How the idea for Examine came about.
- What the Examine.com team looks like.
- How the business runs behind the scenes.
- How their monetization strategies have evolved over time.
- What they did after being hit by a major Google algorithm update.
- Where they see things going in the future.
- The biggest lessons learned from running a hugely popular website over the last 9 years.
I just love hearing about the origin stories of some of the biggest nutrition businesses. I hope you enjoy it too!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode048
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
With 2020 coming to a close, it's time to set our sights on the upcoming year.
In this episode, I'm sharing 7 digital marketing trends to watch in 2021.
After listening, you'll be WAY ahead of the curve and won't get caught off guard by the changing online landscape.
Cheers to a happy and prosperous new year!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode047
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever wondered what it's like to work in the nonprofit world? Have you considered STARTING your own nonprofit some day?
In the episode, I chat with dietitians Ashley Carter and Jasmine Westbrooks about their experience launching the nonprofit EatWell Exchange.
In this episode, you'll learn:
- How Jasmine and Ashley came up with their nonprofit idea
- How a nonprofit differs from a for-profit business
- The specific steps to found a nonprofit
- Creative ways to raise money for your cause
- How to pivot your fundraising due to the pandemic
- Ashley and Jasmine's best advice for aspiring nonprofit founders
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode046
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Do you have an email list, but feel frustrated with slow growth?
Well, in this episode you'll learn about 10 simple email opt-in offers you can use to kickstart your list growth ASAP.
These are tried and tested strategies being used in the internet marketing world right now.
After you listen, pick ONE of these exciting methods and implement it in the next 2 weeks. You'll be so happy you did!
Want to learn more about using email to grow your business? Check out my email marketing course!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode045
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Alright folks, we're trying something new today! Today we're talking about the latest digital marketing news :)
Stay abreast of trends and updates, hear my thoughts on current events, and get actionable tips and insights for your business.
In today's episode, we cover:
- The latest announcements from Google Search
- What's going on with Google indexing bugs
- New opportunities for Web Stories
- New SEO analytics in Google Podcast Manager
- The release of Google Analytics 4
- Experimenting with Microsoft Clarity
- The renaming of G-Suite
- New upcoming tools for Facebook group admins
- Increased time limits for IG live
Let me know what you think about this new format! I had a lot of fun putting this one together <3
(This concept was inspired by one of my favorite podcasts, Authority Hacker, who also publishes episodes on current events!)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode043
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ARE YOU READY TO BE SERIOUSLY INSPIRED???
Good, because in this episode, dietitian Melissa Groves-Azzaro shows us exactly how she generated more than $60,000 in sales during her latest course launch.
You'll learn:
- How Melissa became interested in online courses.
- The exact steps she took to create and launch her course.
- The tech and time investment involved.
- Where the majority of Melissa's sales come from.
- How she launched the course multiple times, improving after each launch.
- How to know if/when YOU might be ready to launch an online course.
- Top 3 recommendations for dietitians interested in creating online courses TODAY.
After this episode, I hope you are super-energized about the world of online business and inspired to possibly create a course of your own.
{Remember, if Melissa can do it, SO. CAN. YOU.}
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode042
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!
We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales.
Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode041
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Do you get anxious when posting online?
Are you uncertain about “saying the right thing” and potential backlash or criticism you may receive?
Does this anxiety hold you back from getting visible online and growing a meaningful following?
In today’s episode, I’m chatting with dietitian Alissa Rumsey, weight inclusive dietitian and coach to future RD entrepreneurs (and all-around badass).
Alissa has been working in the online space for quite some time and she is someone I look up to as a role model for having a clear and effective voice online.
In this conversation we discuss:
- What it means to have a voice online.
- How to tell whether you are actively expressing your voice.
- Tips for finding and refining your voice.
- Why speaking up can feel so hard sometimes.
- How to protect your energy when you spend so much time online.
- Why it’s totally worth the effort to do this work and start becoming more vocal online.
I had such a great time chatting with Alissa, so let’s dive in!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode040
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
But in today’s episode, I’m chatting with dietitian Jen Hernandez, about the SLOW build to entrepreneurship.
Jen shares the story of:
- How she gradually grew her side income streams before leaving her full-time job.
- Why she chose this path to entrepreneurship.
- What her most successful income streams are and why.
- How she knew when the time was right to leave her job.
I hope this conversation can help normalize the gradual road to starting a business!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode036
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Has fear of failure held you back from launching?
What if I told you there was a way to VALIDATE your idea before you sink time or money into it, so you can almost guarantee success straight out the gate?
In this episode, I share my tips for foolproof product creation, including:
- How to brainstorm a product that actually solves a problem.
- How to get into your customer's heads so you can create something that really resonates with them.
- 3 ways to validate your idea (and earn real $$$) BEFORE you create it
- Real-life examples of my own product flops and successes, and exactly why they did (or didn't) work.
You'll leave this episode with a clear understanding of how to launch a product with the greatest chances of success :)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode038
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
What would happen if you couldn't work for a few weeks or even months?
In a traditional career (where you trade your time for money), you'd be in a tight spot. If you're not physically present at your job, you're not earning money.
However, if you can diversify your income streams to include passive income sources, you'll create financial security and flexibility in your life.
In this episode, I share 7 ways you can start to diversify your income, plus some inspiring stories and examples from myself and our peers.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode037
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Interested in leaving your job to food blog full time?
Well, you're in luck, cause this week on the podcast I'm interviewing Andy Mathis, dietitian turned food blogger.
We chat about how Andy got started blogging and how she grew her traffic so she was able to leave her job after just 1 year of blogging!
You’ll get an inside look into the multiple websites Andy runs, her various income streams, and where she sees her life and business going long term.
I hope you find this episode as fun and inspirational as I did and walk away with some actionable tips to kickstart your own blogging journey.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode036
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Today I’m here to talk about why you (yes, you) NEED an email list.
We’ll cover what email lists are, how they work, and why they are such an effective marketing channel.
You’ll walk away from this episode w. total clarity on why building an email list is SUPER important and how it can make a huge impact in your online business.
Interested in signing up for the RD Entrepreneur Symposium? Click here to get on the waitlist.
Note: This is my affiliate link. If you make a purchase through this link, I will earn a commission at no extra cost to you.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode035
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever felt stuck in your career? Like maybe you’re on a career path that doesn’t truly satisfy you?
Are you pretty sure there’s something else out there that would be a better fit, but you’re not quite sure how to find it?
Or maybe you’re a student, about to START your career, but you have no idea what steps to take to find the career of your dreams...
Today on the podcast, dietitian career coach Allison Riederer is here to share with us:
- Why so many dietitians have trouble finding work that they love.
- How to tell if your current job isn't satisfying you.
- What to do first once you have that realization.
- Questions to ask yourself to understand what career paths WOULD be a great fit.
- Common pitfalls new RDs make when beginning their careers.
- Top 3 tips for people looking to make a career transition.
I know you'll be nodding along to so much of what Allison says in this episode. She really nails it!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode034
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you're an entrepreneur, there's likely been a moment where you felt completely overwhelmed by all the moving parts of your business.
Setting up systems and automating your tasks can free up time and mental energy to focus on the areas of your business where you can have the biggest impact.
Today on the podcast, systems expert Ashley Stewart, is here to share with us:
- What systems are
- How they can help your business run more smoothly
- How to get systems set up
- When to start creating systems
- How to outsource once you have your systems in place
This was a really incredibly insightful and valuable interview. I know you'll love it!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode033
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
STOP wasting time, staring at a blank computer screen with no idea what to write.
Come up with a content creation plan instead!
In this episode, I walk you through SIX ways to generate 30+ content ideas in just 30 minutes.
Then take those ideas, refine them, and plug them right into your content calendar.
No more wracking your brain, feeling unsure about what to publish. Be confident that you're creating content that will connect with your people and serve a purpose in your business.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode032
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
If you feel like you're creating content but no one is really paying attention, this is the episode for you. I share my top 5 tips for attracting raving fans, including: * Why my food blog never quite connected with people. * Behind the scenes look at the types of messages you'll receive from people when you've hit your sweet spot. * Five actionable things to focus on to grow your audience of true fans.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode031
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Today, we're talking about something, a little controversial in the nutrition field: direct sales (also known as multilevel marketing or MLM).
Mandy Enright, dietitian, fitness instructor, corporate wellness professional, and direct sales proponent is here to share:
- The pros and cons of multilevel marketing
- How this business model is structured
- Ethical considerations for dietitians
- Red flags to look out for
- and more!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode030
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Can you believe it's been just over 6 months since I launched this podcast?? So for today's episode, I thought I'd reflect on my 1st 6 months of podcasting & let you guys know how it's been going. We'll cover: * What's worked * What hasn't really worked * The benefits I've seen from podcasting * Where I see this podcast heading in the future
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode029
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
After you click "publish" on your blog post, you're not done yet!
There's SO much you can do after publishing to help boost the visibility of your post.
In this episode, I share 8 things you can do after every blog post to get the most out of your work.
Plus one bonus technique to grow your email list!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode028
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Even if you love your job and aren’t really looking to quit, the idea of a side hustle may still intrigue you!
A "side hustle" is any gig you undertake outside of your full-time job, usually for supplemental income.
In today’s episode dietitian Katie Dodd, founder of The Dietitian Side Hustle, shares with us:
- How she got into side hustling
- The benefits of side hustling (and how to know whether it’s right for you)
- Examples of side hustles that dietitians can get into
- What her typical week looks like and how she balances it all
- Her best advice for RDs interested in starting a new side hustle today.
This is a GREAT episode if you're interested in dipping your toes into entrepreneurship while still working full time.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode027
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
This week I’m doing something a little different.
Instead of recording a brand new episode for you, I’m sharing the 1st lesson of my FREE Start a Website Tutorial.
In this lesson we talk about:
- Why you need a website.
- A general overview of HOW you build a website.
- The cost investment of running a website.
- The differences between self-hosting or using platforms like Squarespace, Wix, or wordpress.com
If you enjoy this week's episode, you'll love the free tutorial.
Check it out if you want to build your own website & get started in the world of online business!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode026
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Have you ever wondered why having an email list is important for your business?
Maybe you’ve thought about getting started with email, but aren’t really convinced that it will have a positive return on investment.
In today’s episode, I chat with Yvette Quantz, RD & founder of two businesses:
- Customized Nutrition Newsletters (which offers pre-made email newsletters for dietitians)
- Foodspirations (which offers inspirational cards to share with clients)
The underlying purpose of Yvette’s businesses is to help dietitians connect with their clients and deepen their relationships.
In this interview, Yvette explains WHY connection with our audience and customers is so important and how email, in particular, can be an incredible way to foster this connection.
Yvette has been in the email newsletter & marketing world since the early 2000’s and has lots of wisdom to share, so I hope you enjoy!
Have you seen dietitians speaking on stage or on webinars and wondered how the heck they got those opportunities?
Well, on this episode of the podcast we have Sonja Stetzler, dietitian and communications expert, to teach us all about becoming a public speaker.
In this episode we cover:
- Places that dietitians can get hired to speak
- The benefits of doing more public speaking
- How to land public speaking gigs
- How to stand out and network
- The most common struggles that new speakers face
And more!
This week, I ask you to check out Christine Dyan's podcast, Make More Money as a Dietitian, and specifically episode 17 on privilege.
Then after you listen to the episode, head over to her Facebook group, Money Mindest Mastery for RD Entrepreneurs to continue the discussion.
I also talk about an incredible organization - Diversify Dietetics & update you on my plans for increasing diversity and inclusion within The Unconventional RD brand.
I get it. Building a website isn't exactly intuitive.
Sometimes we just don't know what we don't know! Other times we're just too close to the project to look at it objectively.
In this episode, dietitian/digital strategist Whitney Bateson shares 5 of the most common website mistakes she sees people making again and again (plus what to do instead).
We also chat about Whitney's digital nomad lifestyle (so cool!) and how she made the transition out of a traditional RD role and into web design.
Hope you enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode022
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
One of the more common questions I get as an online business owner is "How do you decide which content should be free vs paid?" So for this episode, I want to give you 6 tips for determining which content should be free, and which content should be paid: * Tip #1: Don't worry about giving away all the goods * Tip #2: Plan your free content strategically * Tip #3: Use that free content to grow your email list * Tip #4: Quality over quantity * Tip #5: Use your free & paid content to create a progression for people to work with you * Tip #6: Don't forget you CAN still monetize that free content
Bonus Tip: Check out my Business Bootcamp courses for even more support and guidance with your online business.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode021
Need help setting up your website? Join my FREE "How to Start a Website" tutorial.
Are you familiar with affiliate marketing?
It's one of my favorite ways to earn passive income online.
In this episode, I thought I'd give you a peek at the passive income strategies that are actually working in my business today.
We'll go over:
- My top 3 affiliate income streams
- How much money I've earned from each
- Why they've been so successful
- Things I've tried that have NOT been successful
- How you can start affiliate income streams in your business
Want more guidance on affiliate marketing (+ 5 other passive income streams?)
Register for the 2020 LIVE round of my Make Money Blogging course.
The 1st lesson will be released this Wednesday, May 20th.
Register by the 25th to nab the current low price. (Then it's going up by $200!)
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode020
Need help setting up your website? Join my FREE "How to Start a Website" tutorial.
Ever wonder what life is like as a full-time blogger?
I know, some people are shocked by the idea that you could make a full-time income creating content online, but you really truly can!
In this episode, dietitian Chrissy Carroll shares:
- What it's like to run multiple blogs for a living.
- How she makes money.
- What her typical week looks like.
- Must-know tips for someone getting into blogging today.
Register for my FREE Make Money Blogging webinar on Wednesday, May 13th @ 10am Pacific.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode019
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Do you tend to set vague goals in your business and end up accomplishing none of them?
Accountability may be the missing link.
In this episode, dietitian and business coach Adrien Pacsoza shares with us:
- What accountability means.
- How to set goals and then create accountability to achieve them.
- What metrics you should be tracking in your business.
- How to tell whether something is working or not.
- When to delegate and how to hire the right person.
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode018
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
"How do you find your niche?" might be one of the most commonly asked questions in my community!
And I TOTALLY get it. Finding my niche was hands down the hardest part of the entrepreneurial journey (well, that and allowing myself some patience and grace).
BUT, through trial and error, I really learned a lot & I've distilled my best advice into 4 actionable tips for finding your niche:
- Step 1:Self-assess
- Step 2:Brainstorm
- Step 3:Network
- Step 4:Take ACTION
If you follow these steps, you'll have A LOT more clarity on the niche that's right for you.
This was an episode recorded from the heart, so I hope you enjoy!
Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.
Find the show notes for this episode at: www.theunconventionalrd.com/episode017
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
Need help setting up your website? Join our FREE "How to Start a Website" tutorial.
In this episode, Suzi Fisher and I chat about:
- How she got started in the meal planning industry.
- What her entrepreneurial experience has been like.
- The biggest hurdles she faced when getting into tech.
- Her advice for others thinking of taking an unconventional career path.
We also share how meal planning can be a profitable endeavor for dietitians in private practice and how tools like Fisher Nutrition Systems can be an asset for serving your clients.
Find the show notes for this episode (and a special offer from Suzi) at www.theunconventionalrd.com/episode015
Have you ever found yourself in a position where your values have changed and the work that you once loved no longer feels in alignment?
What do you do if that happens? Is it okay to change your mind on something? Is it okay to pivot and move into a new career path? And how do you overcome the fear to make your dreams come true?
These are all questions that we address in today's episode with dietitian Niki Morgan. Niki is a former VA dietitian who recently left her full-time job to launch an intuitive eating private practice and blog.
Find the shownotes for this episode at www.theunconventionalrd.com/episode014
In Part 2 of this discussion of Facebook groups, we review:
- What types of content to post in your group
- How to build momentum and engagement in the beginning
- How to overcome fear and imposter syndrome
- Ways to get people to join your group
- Top 4 things to avoid when running a Facebook group
- How to manage a group as it grows
You can find the show notes for this episode at www.theunconventionalrd.com/episode013
Have you thought about starting a Facebook group, but haven't pulled the trigger? Unclear about how a group would tie into your business and boost your bottom line?
In this episode, Erica shares the insights she's gleaned from over 3 years of successfully running The Unconventional RD Community on Facebook, which has nearly 8,000 members to date.
We review:
- WHAT Facebook groups are.
- Exactly how you can use them to deepen your connection with your audience and grow your business.
- And some of the most common objections to getting started.
Find the show notes for this episode at theunconventionalrd.com/episode012
In today's episode, I chat with Steve Della Croce - dietitian and founder of Nutrition Practice Management.
Learn why Steve, a successful private practice owner, decided to launch a second business that provides admin support to private practice dietitians.
We chat about what it's like to run two businesses, how to delegate to get more done, and how hiring out admin duties can help your private practice grow.
To find the show notes for this episode, go to www.theunconventionalrd.com/episode011
Are you always thinking, "There's never enough time" and feeling in a constant state overwhelm in your life or business?? Well if so, this episode is for you.
Dietitian and certified life coach Lauren Cash is speaking directly to you, procrastinating perfectionist.
Lauren helps us understand the root causes of overwhelm, what we should do first to start addressing it, and some powerful mindset shifts and exercises we can do.
This episode is full of seriously helpful advice on finding peace with our schedules, systems, and goals. Can’t wait for you to check it out!
Find the show notes for this episode at www.theunconventionalrd.com/episode010
It's my freaking 33rd birthday and it's time to Ask-Me-Anything!!
For this special episode, I am answering questions directly from YOU. {What a fun interlude to the interviews and solo episodes we usually do, right??}
We cover a lot of ground here - everything from questions about my day to day life and bigger goals, entrepreneurship, online business, mindset, tech, SEO, and even future trends.
This episode was so much fun to record & I hope you have a blast listening to it! Maybe this will become an annual birthday tradition :)
To find the shownotes for this episode, including links to anything I talked about, go to www.theunconventionalrd.com/episode009
Dietitian and video creator Betsy Ramirez shares her top tips for using video in your business in 2020.
Learn how video can help move your business forward, trends to watch in 2020, recommended filming and editing equipment, and more.
Find the show notes for this episode at theunconventionalrd.com/episode008
In this episode, I chat with Krista Goncalves, copywriter and brand strategist for healthcare professionals, about finding your brand voice.
Learn WHAT a brand voice is, HOW it can help you attract your dream clients, and WHEN it's most appropriate to focus on this step in your business.
Find the show notes for this episode at theunconventionalrd.com/episode007
Ana Reisdorf, a dietitian who quit her clinical job to become a 6-figure writer, shares her journey into freelance writing, her top tips for breaking into this field, and what she would do differently if she had to start all over again.
Find the show notes for this episode at https://www.theunconventionalrd.com/episode006.
Learn the 4 main pillars of SEO and how you can utilize them to skyrocket your website traffic. This episode is a must-listen if you've ever wondered how to get traffic from Google searches and attract your ideal clients right to you. Find the show notes here: www.theunconventionalrd.com/episode005
Dietitian Samantha Scruggs shares her best copywriting and marketing tips that all dietitians should know. Learn the biggest marketing mistakes dietitians make, plus some actionable tips you can implement right away to instantly improve your copy and attract the customers you're looking for. Find the show notes for this episode at https://www.theunconventionalrd.com/episode004.
This is my first interview episode, and I couldn't be happier to welcome Kristi Coughlin as the guest. We chat about Kristi's experiences transitioning out of private practice and into selling on Etsy, followed by an epic discussion on perfectionism, failure, and being kind to ourselves on this entrepreneurial journey. Find the show notes at https://www.theunconventionalrd.com/episode003.
This episode (part 2) covers 3 more monetization strategies in depth: digital goods, online courses, and membership sites. Learn what these income streams are, who they're best for, and how much you can realistically earn. Find the show notes at https://www.theunconventionalrd.com/episode002
Learn 6 ways to make money online as a dietitian! This episode (part 1) covers 3 strategies in depth: affiliate income, ad revenue, and sponsored content. Learn what these income streams are, who they're best for, and how much you can realistically earn. Find the show notes at https://www.theunconventionalrd.com/episode001
Learn more about this podcast and your host, Erica Julson. Find out what to expect and get to know the backstory behind The Unconventional RD brand. Find the show notes at https://www.theunconventionalrd.com/episode000