Products to Profits with Sarah J Cross: Recent Episodes
Sarah Cross
In this exciting episode, Sarah chats with the incredible Monica Little, the founder of Monica Little Coaching. Monica is a renowned business coach, focusing on product-based businesses and their successful presence on Etsy. With her wealth of knowledge and expertise, she shares invaluable strategies to help you establish and expand your online product business effectively. And today, she will share with us some valuable insights and practical tips to help listeners maximise their Etsy presence. From selecting the right products for Etsy to setting up a successful store and overcoming common challenges, Monica offers expert guidance that can transform your Etsy game.
She shares:
- Her background and journey into business coaching
- Identifying the ideal products for Etsy and understanding their suitability for the platform
- Five key recommendations for setting up an effective Etsy store as a product business
- Common mistakes observed in Etsy stores and how to avoid them
- Strategies to leverage Etsy for business growth and increased revenue
- Exploring potential roadblocks on Etsy and actionable solutions for business owners
You can connect with Monica Little here https://www.monicalittlecoaching.com/On Instagram@monicalittlecoaching
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, we are thrilled to have Diana Simpson, founder of Simpsons Web Design, a Shopify expert and web strategist, as our guest. Diana shares her insights on leveraging Shopify websites to increase sales for businesses. And today, she’s going to share with us how web design is important in today’s business world.
She also shares:
- More about her background and how she got started in the business
- What are the essential details to put on a website
- What are some of the biggest challenges business owners face when it comes to their website design
- Diana’s recommendations for increasing sales to a Shopify website
You can connect with Diana Simpson here https://simpsonswebdesign.com/On Instagram@simpsons_webdesign
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, we had the pleasure of hosting Rachel Reiter, founder of Hopscotch Branding Studio, a renowned expert in branding and design. Rachel shares her insights on how businesses can effectively harness the power of their brand to captivate their dream customers. And today, she’s going to share with us how branding is important in today’s business world.
She shares:
- More about her background and how she got started in the business
- Most common mistakes that business owners make in branding
- Why is branding important
- The three powerful ways the business can demonstrate their personalities through their branding
- Her advice to new business owners on what they need to do to resonate their message with their branding
You can connect with Rachel Reiter here https://www.rachelreiter.com/On Instagram@rachelreiter_brandmentor
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Tanya Ambrosini from Botanist Aromatherapy. She is the founder and creative behind her business. She is an incredible woman who thrives in business with ADHD. And today, she’s going to share with us how entrepreneurs and individuals can succeed with ADHD despite the challenges that they may face in the world of business.
She shares:
- More about Botanist Aromatherapy
- Why self-care is so important
- The biggest successes and challenges that she and her business have encountered so far, especially with ADHD
- How she navigated the world of business with ADHD
- The strategies that made the most significant impact on her success
You can connect with Tanya Ambrosini here https://botanistaromatherapy.com/On Instagram@botanist.aromatherapy
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Victoria from The Scenic Route, who is an artist and surface pattern designer. She works with multiple product-based businesses to help them create unique patterns and brand designs. And today, she’s going to share with us her extraordinary journey in her business so far.
She shares:
- More about The Scenic Route
- What has the journey looked like so far
- The Scenic Route's biggest successes so far
- What strategies have made the biggest impact on their success
- Things to focus on the most that are going to give new business owners the biggest results
- Three things to consider when collaborating with an artist
You can connect with Victoria here https://thescenicroute.com.au/On Instagram@thescenicroute_studio
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Nell Casey, who is a brand strategist and e-commerce copywriter. She works with online brands to help them create unique personalities, tell their story, and connect with customers online. And today, she’s going to share with us how thought leadership can help in today’s business world.
She shares:
- More about brand thought leadership
- Why brand thought leadership is the perfect strategy for an e-commerce business
- The hints for business owners to consider brand thought leadership
- The steps to figuring out brand thought leadership strategy for businesses
- Some examples of brand thought leadership in action
- How she helped other business owners achieve these strategies for their businesses
You can connect with Nell Casey here https://fetecreative.com.au/On Instagram@fetecreative
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares the power of ensuring that your customers have a positive experience from the moment they interact with your brand could keep them buying from you. Are you looking for strategies and tips to retain your customers or do you just want to keep them buying? Get ready to turn your customers into repeat buyers with this episode!
She shares:
- 10 tips about turning your customers into repeat buyers
- How keeping in touch with your customers can be beneficial to your business
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Amy, a Financial Coach. And today, she’s going to share with us how she helps small businesses think big, her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.
She shares:
- More about her business as a financial coach
- What has the journey looked like so far in her business?
- Amy’s biggest successes so far
- How is it important to understand the business cash flow of a startup
- The strategies that have made the biggest impact on her business success
- Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
- The importance of a financial coach in a small business
You can connect with Amy here https://amybajada.com.au/
On Instagram@amybajada_coaching and Facebook Financial Coach - Amy Bajada
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah chats about negative reviews, and how to handle them, both mentally and for your business. Most importantly, how they can actually benefit your business! If you have trouble dealing with negative reviews and "bad" feedback, then this episode is for you!
She shares:
- Top 3 reasons why bad reviews can be good for your business
- How to build brand trust and loyalty by turning bad reviews into an opportunity to grow your business
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Carmel from Aroma Pot. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to reach her business's success.
She shares:
- The biggest challenges of her business and how she managed to overcome them
- The strategies that have made the biggest impact on her business success
- Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
- How she created and succeeded with her artist collaboration
- The next big thing to watch out for at Aroma Pot
You can connect with Carmel here https://aromapot.com.au/
On Instagram @aromapotcandles
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Julia Stafford from Jujo Baby. And today, she’s going to share with us her extraordinary journey in her business so far, the challenges she faced and how she navigated them to be able to reach the success of her business.
She shares:
- More about Jujo Baby
- Jujo Baby’s biggest successes so far
- The biggest challenges of her business and how she managed to overcome them
- The strategies that have made the biggest impact on her business success
- Her recommendations to new business owners and the important things to focus on to be able to reach success in their business
- The next big thing to watch out for at Jujo Baby
You can connect with Julia here https://www.jujobaby.com.au/
On Instagram@jujobaby
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares about limiting beliefs that are holding entrepreneurs back in business and tactics on how to overcome these. She speaks about how her own limiting beliefs affected her and how she overcame them. Is your fear of success holding you back? Are your limiting beliefs causing you to fear success? This episode is for you!
She shares 3 tactics to overcome limiting beliefs:
- Articulate what has been true in the past
- Turn those limiting beliefs into powerful beliefs
- Reflect on what to do if the thing that you fear does happen
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares the power of thinking big in small business. Did you often think small because it's comfortable and familiar? Are you hesitant to push yourself, dream large, and pursue your goals? Whether you're looking to boost sales, broaden your market, or simply advance your business, this episode is for you!
She shares:
- Top 4 big businesses that have incredible success and how to learn from their success
- 5 simple tips and theory to practice in achieving success by thinking big
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Jess Ruhfus. She is a collaboration strategist and founder of Collabosaurus. Jess helps brands partner together and grow their reach and build their business through impactful collaborations. And today, she’s going to share with us her tips and tricks.
She shares:
- Why is collaboration so important for growing your business and brand
- Top tips for finding the perfect brand collab match
- Besides social media, what else can a brand collaboration offer for marketing
- Her favourite strategies that she has seen used between brands
- Top tips for keeping a healthy relationship between businesses during a collaboration
- How to decide on what to offer and gain in return during a brand collaboration
You can connect with Jess here https://collabosaurus.com/
On Instagram@collabosaurus
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Kate McDonald from Meant To Biz. She is a Launch
Strategist, Business Coach and founder of Meant To Biz. Kate helps eCommerce businesses
grow their profit through impactful launch strategies. And today, she’s going to share with us her
tips and tricks.
She shares:
- Why a launch strategy is so essential to a successful product
- Top tips for creating engaging social media content for a product launch
- What else can you do to launch a product successfully
- What are her favourite strategies that she has used in the past for her own product
launches * Top tips for keeping a healthy mindset during a product launch
You can connect with Kate on Instagram https://www.instagram.com/meant.to.biz/
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts):
https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is chatting with Anna Shiply from Flourish Digital. She is an Ecommerce Growth Specialist. Anna helps eCommerce businesses grow their brand and profit with the use of Facebook Ads, and helping to optimise their store to make the most of their Facebook Ads strategy.
She shares:
⚡ How to create engaging Facebook ads
⚡ How to optimise your online store when driving traffic through Facebook ads.
⚡ How to use an audit to your benefit
⚡ How to grow your audience and increase sales, besides Facebook Ads
You can connect with Anna here https://buff.ly/3wbHgUm and on Instagram @flourishdigital_
In this episode, Sarah is chatting with Anna Shiply from Flourish Digital. She is an Ecommerce Growth Specialist. Anna helps eCommerce businesses grow their brand and profit with the use of Facebook Ads, and helping to optimise their store to make the most of their Facebook Ads strategy.
She shares:
- How to create engaging Facebook ads
- How to optimise your online store when driving traffic through Facebook ads.
- How to use an audit to your benefit
- How to grow your audience and increase sales, besides Facebook Ads
You can connect with Anna here https://www.flourishdigital.com.au/ and on Instagram https://www.instagram.com/flourishdigital_/
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares her journey from her early entrepreneur days when she went through burnout, before learning how to manage her time, and work smarter not harder. Now she runs two businesses from home, and is sharing her tips and tricks on her she keeps balance in her life.
She shares:
- How to prioritise your time
- Creating a weekly schedule
- Programs I love to use to keep everything on track
- Avoiding burnout
- The essential aspect of taking breaks
- Why you should avoid multitasking
- Not overscheduling your time
- Learning the art of outsourcing
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares why it is so important to focus on retaining your current customers, rather than always seeking new buyers
She shares:
- The top 5 benefits of relationship marketing
- how to build your ROI through customer retention
- and how to create relationships with stockists
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares how to know when it’s time to start outsourcing and not feel overwhelmed by the process. Are you struggling to let go and delegate? Are you focusing on non-income generating tasks? Are you tired of doing the same draining tasks? This episode is for you!
She shares:
- How to recognise the common signs that it’s time to outsource
- Where to begin delegating tasks
- Finding the joy in outsourcing
- Building systems to simplify your life
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares her best advice to grow your business and sell your products internationally to increase your brand awareness and overall profitability.
She shares:
- Where to get started when going global
- How to support international buyers
- The difference between a sales agent and a distributor
- How to deal with payments from abroad
- How to grow your e-commerce business internationally
- Managing the logistics and shipping regulations
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is talking to Laetitia Andrac from Essential Shift. She’s a holistic business coach and a ‘soul doula’. She helps women leaders & entrepreneurs in creating a soul-aligned business, career & life.
Laetitia shares:
- Why Energetics in Business matters
- How to connect with your intuition for success
- How can busy entrepreneurs bring flow into their day
- How to reclaim the role of CEO in your business
- The biggest obstacles she sees product-business owners deal with
- How reconnecting to the energetics can be life-changing
You can find Laetitia at www.essentialshift.co and on Instagram @essential.shift
Find out more about her Mastermind The Goddess Embodiment Sisterhood, click here to join the waitlist.
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah discusses her top 10 ways to streamline your business and productivity in your product-based business.
She shares:
- The importance of knowing your numbers
- Why knowing your best seller is important
- How to create systems and the best platforms to use
- The benefits of connecting with likeminded people
- How to increase your customer average spend
- How to set clear deadlines and measure results
- When to hire an expert and how it can benefit your business
- The best tools for your business toolkit
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah speaks with Christine Corcoran.
Christine is a Business Mindset Master Coach, Speaker, Podcast Host and Co-Founder of the Rise Up Conference and Creator of The Energetics of Money Program. Christine shares how she helps heart-centred business owners overcome their imposter syndrome, uplevel their mindset, and reclaim their confidence and power.
Christine shares:
- How to overcome self-sabotage
- How to uplevel your mindset and business
- How your mindset can hold you back
- How your childhood can impact your mindset and success
- How our identity beliefs show up in business
- How to adopt a new mindset and work through fear
You can find Christine @chritisnecorcoran_coach and her website https://christinecorcoran.com.au
She also hosts the Next Level Life Podcast.
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In today’s podcast, Sarah discusses one of her favourite topics: where attention goes, energy flows.
Sarah discusses:
- How to use intentional business goals to get to your desired outcomes in business
- How to elevate your business goals
- The six steps to help with intention setting to elevate and build the business of your dreams
- The importance of intention setting and when to set intentions for the best results
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In today’s podcast, Sarah chats with the wonderful Verity Sewell. Verity Sewell is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their brands on the world's largest e-commerce channel and grow a new revenue stream.
After her own personal success on Amazon, Verity went on to lead a team of e-commerce specialists at an agency where she helped hundreds of clients skyrocket their business's on Amazon. She then transitioned into becoming the founder of Smart Little Space and working with female-focused brands.
Verity shares every about:
- How to know if Amazon is the right fit for you and your business
- The benefits of selling on Amazon
- If it is worth keeping your branding the same for your business on Amazon?
- Common mistakes and red flags to look out for
- Advice for business owners who are feeling overwhelmed with getting started on Amazon
- Her top tips to get to the next level
- The top three marketing strategies that have massive impact.
You can find Verity on instagram @smartlittlespace and her website https://smartlittlespace.com/
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah discusses how you can take the leap from side hustle to creating and running a successful small business.
She shares:
- Her own journey going from side hustle to taking the leap
- How to grow and scale your business
- How to look at your finances to see if you are ready to take the leap
- Outsourcing for success
- Taking sacrifices for the growth of your business
- Protecting yourself from burnout
- How to test the waters and then scale your business gradually
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah discusses how to build the business of your dreams!
Something on your own terms, something you have always dreamed about.
She shares:
- Her own journey going from starting her own business at her kitchen table to becoming a multi-million dollar nationally recognised company
- The steps needed to get to the business of your dreams
- Mastering your fears, doubts and limiting beliefs
- The importance of going with your gut feeling and saying yes
- The importance of listening to people who have been where you want to go and not necessarily those around you
- What happens when something goes wrong in business
- The lessons learnt during business
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this podcast, Sarah discusses how to stop comparing yourself to others. This episode will help you step out of the shadows and into the limelight.
She shares:
- The effects that comparisonitis has on us and our business
- How to overcome comparisonitis
- How to tap into your strengths to grow and connect with your audience
- How to focus on your own journey
- Tips for success
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
Check out Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares the 5 most common mistakes she sees product businesses make and how to avoid them.
Save yourself the time and check out this episode to get the best tips so you don't have to make the same mistakes.
She shares:
- Why do you need to outsource
- How to avoid these common mistakes
- Why seeking advice might be the quickest way to success
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah shares her greatest tips when it comes to growing and scaling a business without burnout.
She shares:
- Why most businesses fail when trying to scale
- The importance of systems
- Why you need a 90 day business plan to hit milestones
- How to get support
- Real life examples of how she grew businesses for her and her clients
- Key takeaways you can implement now
Check out The Creative Product Institute: https://www.creativeproductinstitute.com
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah chats with Johanna Clark, Chief Boss Lady, visionary and designer behind Pink Nade. She is a hustler, a multi-tasker, as busy as they come but a get shit done kinda gal. She’s also a mother of 5 children, runs Pink Nade alongside her retail store Pink Nade Boutique. She loves her Girl Gang HARD and is ALL about empowering women.
In this episode, Johanna shares:
- Her start as a business owner alongside motherhood
- Her best advice on how to keep it together as a business owner, mum of 5 and as a wife
- Her failures in business and what she learned from them
- The important to give yourself space to spark creativity
- Why having a community to support you in crucial to success
You can find out more about Johanna and Pink Nade by following @pink_nade and her website www.pinknade.com.au
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram: @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah chats with Dahna Borg, Founder and Chief Strategist of Bright Red Marketing. Dahna knows what it takes to grow and scale eCommerce Businesses through Facebook and Instagram advertising.
Hear Dahna share everything about:
- How FB Ads are a key part of your E-commerce strategy
- Where to get started with FB Ads
- Her greatest tips to select an audience
- What Ad budgets to start with
- How to manage algorithm changes
- The top mistakes she sees business owners make
- Key growth strategies you can implement today
You can find out more about Dahna and Bright Red Marketing by following @brightredmarketing and their website https://brightredmarketing.com.au/
Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah meets with Ange Ritchie, Founder and Head Goal Coach at My Goal Squad. Her overwhelming passion is to help entrepreneurial females who are stuck; on challenges, or not getting the success they want, or just found themselves working solo without support, which led to her creating My Goal Squad to make success simple.
In this episode, Ange shares:
- Why goal setting is crucial when running a successful business
- How to implement goals
- Her best strategies when feeling stuck or overwhelmed
- How to stay on track and motivated throughout the year
You can find out more about Ange by following @mygoalsquad and her website www.mygoalsquad.com
Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah meets with Mon & Alisha, the co-creators of Rise With Reels - the first Reels Course set out to help product-based businesses and brands harness the power of video marketing AKA Reels to shine bright on socials, attract their dream clients and make sales!
In this episode, Mon & Alisha share:
- The importance of Reels for Product-Based Businesses
- Where to get started with Reels
- The best tips and tricks for creative inspiration
- What they see are the biggest challenges to getting started
- Best Reels Trends for 2022
You can find out more about Mon @thesocialista_ and Alisha @thesocialimpact.au
You can check out their course Rise with Reels, follow @RisewithReelsCourse and their website https://risewithreels.com/
Sign up for their free masterclass here: https://masterclass.risewithreels.com/
Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah meets with Marissa, host of The Simpler Business Podcast, who is the queen of streamlining and simplifying your business for increased income & freedom. Through her journey as a mum and entrepreneur, Marissa has learned firsthand how to deal with overwhelm by simplifying her life and business for success.
In this episode, Marissa shares:
- How to manage overwhelm when juggling motherhood, work and a business
- How to play to your strengths when creating content
- Simplifying social media to minimise overwhelm
- Strategies to deal with tasks you don’t enjoy
- How to deal with comparisonitis
- Her best tips to create reels that attract sales
- How to refresh your content
- Looking through your Insights for inspiration
You can find out more about Marissa by following @Marissarobertsofficial and her website www.marissaroberts.com
Subscribe to Sarah's podcast and leave a review in the comments on Apple podcasts: https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah meets with Martha, Melbourne-based mum of two beautiful boys, lover of journals, notebooks, handwriting, and old book shops. Martha shares her journey from graphic designer to successful business owner with the flexibility to be there for her kids.
In this episode, Martha shares:
- How she built her business in just 2.5 years
- How she dealt with overwhelm
- Why she outsourced to a 3PL company
- How adjusting packaging helped her scale-up
- How Fb Ads helped her grow
- The value of seeking coaching in growth
- Managing stock and cash flow
If you would like to learn more about Truly Amor, check out www.trulyamor.com.au/
And follow @truly.amor
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah is joined by Amey Lee from Heart Content. Passionate about showing businesses how to connect with their tribe, Amey is a Brandsmith who helps brands of all sizes make sure that what they say and do are in alignment.
Amey Lee shares:
- What is a Brand Story Strategy
- The importance of creating a Brand Story for your Business
- The difference between Brand Storytelling and Story Strategy
- How this helps you connect with your ideal customer
- How to create a consistent Brand Message
If you would like to learn more about Amey Lee, follow @heartcontentau and check out www.heartcontent.com.au
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Anaita shares the journey of how she started her incredible business Hero Packaging, Australia's first certified home-compostable, zero-waste shipping mailer, bringing sustainability into our product world.
Hear Anaita share:
- How she brought her genuine need for a better plastic-free solution to a profitable business
- The joy of being able to build you business around your lifestyle
- How she’s been able to manage cash flow in a growing business
- The key to diversifying your inventory with better margins to lower your pricing
- Learning to scale abroad and tailoring your offer to each market
- How their branding helped them spread the word
- What to do when FB Ads aren’t giving you the returns you wish for
If you would like to learn more about Hero Packaging, check out https://heropackaging.com.au/
Or follow @Hero.Packaging
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Jasmine, a pricing queen helping creatives to ‘bake profit into their pricing.’
In this episode, Jasmine shares
- The importance of business owners getting their prices right
- How to know if you’re pricing too low
- A method to pricing your services
- How creatives can add value without adding extra cost
- Tips for raising prices
If you would like to learn more about Jasmine head to https://jasminedesigns.com.au/
Or follow Jasmine on Instagram: https://www.instagram.com/jhdesigns/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Kimberley, a manifestation and mindset mentor and number 1 source for manifestation based on science and truth.
In this episode, Kimberley shares
- Why manifestation is so powerful
- How to get past the “woo woo” of manifestation
- Common misconceptions when it comes to manifesting
- How she manifested all of her wildest dreams
- Tips for intentional manifestation for your business
- Manifestation tips for making more money
If you would like to learn more about Kimberley head to https://www.kimberleywenya.com/
Or follow Kimberley on Instagram: https://www.instagram.com/kimberleywenya/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Michelle, founder of Show & Tell Video, sharing human stories behind the business world.
In this episode, Michelle shares
- Why video is so important for business owners
- The equipment you need to get started
- What type of videos you can film for your business
- Top tips for getting comfortable in front of the camera
- How to balance between being professional and authentic
If you would like to learn more about Michelle head to https://showandtellvideo.co.nz/
Or follow Michelle on Instagram: https://www.instagram.com/michelle_showandtell/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Tanja, founder and creative director of MADMIA - a crazy, fun, bright sock brand that is now a multimillion dollar global brand.
In this episode, Tanja shares
- How MADMIA got so successful without a marketing budget
- The struggles of building and running a business with young kids
- Getting creative to keep the cash flow going
- Not being afraid to ask for help
If you would like to learn more about Tanja head to https://www.madmia.com/
Or follow Tanja on Instagram: https://www.instagram.com/madmiaofficial/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Lee Doherty, the founder of Admin & Co providing high-level administration support to businesses with a team of Online Business Managers and Virtual Assistants.
In this episode, Lee shares
- The key differences between OBMs and VAs
- How business owners can work with OBMs and VAs
- How to stop wearing all of the hats in your business
- How to know when you’re ready engage an OBM and VA team
- Tips on how product businesses can outsource
- How to maximise your time with OBMs and VAs
If you would like to learn more about Lee head to https://www.adminandco.com.au/
Or follow Lee on Instagram: https://www.instagram.com/adminandco/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Eliza Ludwig, an experienced financial analyst and founder of The Flow Society. Eliza offers Wealth Coaching to make you feel in control of your business and find freedom and fulfilment.
In this episode, Eliza shares
- What a wealth coach is and how they can help your business
- What numbers business owners should be across
- How your financials are connected to your process
- The blocks of scaling profitably
- What the right stage of your business is to seek out a wealth coach
- Things to consider to increase your profits
If you would like to learn more about Eliza head to https://www.theflowsociety.com.au/
Or follow Eliza on Instagram: https://www.instagram.com/the_flow_society/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Sarina Lowe, a Partnerships Specialist from The Androsia Connection. Sarina is passionate about all things business, especially marketing and partnerships to help set up effective strategies for businesses to meet their objectives and maximise their potential.
In this episode, Sarina shares
- How strategic partnerships help businesses
- The difference between partnerships, sponsorships and collaborations
- Top tips on how to get started in partnerships for your product based business
- How to maximise existing partnerships
- Why agreements, formal or informal are so important
If you would like to learn more about Sarina head to https://www.androsia.co/
Or follow Sarina on Instagram: https://www.instagram.com/the_androsia_connection/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Lisa Byrne, an award winning marketer who works with female founders of eCommerce businesses to create smart, simple and sustainable marketing strategies for their unique businesses.
In this episode, Lisa shares
- How to create a marketing plan that actually works
- How to track your marketing efforts
- Tips for business owners to get in front of the camera
- The importance of knowing your ideal customer
- Advice for overwhelmed business owners
- Taking your marketing to the next level
If you would like to learn more about Lisa head to https://lisabyrne.com.au/
Or follow Lisa on Instagram: https://www.instagram.com/lisabyrnemarketing/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Kerri from Yellow Door Digital. With her straight-talking, no-nonsense approach, Kerri cuts through the geek-speak to help her clients get clear on what they need to do to succeed online.
In this episode, Kerri shares
- Why SEO is so important for an ecommerce business
- Top tips for SEO
- Biggest mistakes businesses make with SEO
- The process of taking clients through their SEO
- Including SEO in your marketing strategy
If you would like to learn more about Kerri head to https://www.yellowdoordigital.com.au/
Or follow Kerri on Instagram: https://www.instagram.com/yellowdoordigital/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
In this episode Sarah meets with Naomi, founder of Avarcas Australia. Avarcas Australia started as a side hustle and quickly bloomed into a bonafide business within 6 months.
In this episode, Naomi shares
- Her biggest successes in her business so far
- Going from online to wholesale - turning Avarcas into a 7 figures business
- The biggest challenges she faced
- How outsourcing helped her business grow
- Her advice for new business owners
- Her plans for the future of Avarcas
- Tips for business owners looking to scale
If you would like to learn more about Naomi head to https://www.avarcasaustralia.com.au/
Or follow Noami on Instagram: https://www.instagram.com/avarcasaustralia/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
In this episode Sarah meets with Emma from PR Pantry. Emma has been in the PR industry for over a decade working with brands both in Australia and overseas for some pretty epic brands including: The Australian Open, Wicked the Musical, Michael Bublé, Grease the Musical, Katy Perry and more. Emma now helps entrepreneurs, start-ups and small businesses see the endless opportunities of being their own publicist.
In this episode, Emma shares
- What PR really is.
- Why PR is so powerful for businesses
- Why PR isn’t just for big businesses or celebrities
- Finding your purpose to get in the media
- Tips when approaching the media
- How to maximise your marketing after the coverage goes live
- Things to consider when reaching out to PR agency
If you would like to learn more about Emma head to https://theprpantry.com/
Or follow Emma on Instagram: https://www.instagram.com/theprpantry/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
In this episode Sarah meets with Anna The Anxiety Coach to chat about how mental health can affect results in your business and tips on how to get your mental health on your side.
In this episode, Anna shares
- Getting back to basics to avoid overwhelm
- How mental health can affect results in your business
- What symptoms of anxiety look like
- How breathwork can help reduce anxiety
- How lifestyle factors can affect your mental health
- When the best time is to seek help
- Tips for creating more work/life balance
If you would like to learn more about Anna head to https://www.annafergusoncoaching.com/
Or follow Anna on Instagram: https://www.instagram.com/annatheanxietycoach/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
In this episode Sarah meets with Stephanie, founder from Penny School to talk about all things finances and cash flow. Stephanie talks about how to help women gain the financial knowledge they need to run the business of their dreams.
In this episode, Penny shares
- Why it is so important for business owners to manage their finances
- Why profits are a reflection of a business’s performance, rather than cash flow
- Understanding your financials to protect your business
- Tips on getting on top of your business finances
- Long term cash flow goals
- What a good account will teach you
- How to bring more feminine energy into your business finances
- Why you should trust your intuition
If you would like to learn more about Stephanie head to https://stephaniemenere.com.au/
Or follow Stephanie on Instagram: https://www.instagram.com/penny_school/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
Using Klaviyo Email Marketing To Make Your Sales Soar with Anna Skaroupka from Email By Design
In this episode Sarah meets with Anna, founder of Email By Design, all about why email marketing is so important for product based businesses and how you can maximise your results by using Klaviyo.
In this episode, Annalise shares
- Why it is important for product businesses to have an email list
- Tips for growing an email list
- Email marketing strategies to maximise your product sales
- Things to consider when choosing an email marketing platform
- What makes Klaviyo the best platform for email marketing
- When the best time is to send emails
- How to avoid being in the spam folder
If you would like to learn more about Anna head to www.emailbydesign.com.au
Or follow Anna on Instagram: https://www.instagram.com/emailbydesign/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Riz, a lawyer with over 16 years of experience and founder of her own ecommerce business. Riz started Foundd Legal as a way to make all of the overwhelming legal side of your business less overwhelming, more accessible and affordable to entrepreneurs. Riz dives into the legal ins and outs of running a fully legitimate, successful and protected company.
In this episode, Riz shares
- The importance of proper legal set up in a product businesses
- Why privacy policies are vital for your business
- Influencing customer decisions with information provided on your website
- Why you need the right contracts for your business
- Advice on “copy cats”
- Agreements for working with influencers
If you would like to learn more about Riz head to https://founddlegal.com/
Or follow Nadine on Instagram: https://www.instagram.com/founddlegal/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Nadine, a strategic copywriter using words that sell, delight and engage so first-time customers come back for seconds (and thirds). Nadine tells us what exactly strategic copy is, how it can benefit your product based business and how creating strategic touch points in your customer journey will increase sales.
In this episode, Nadine shares
- What strategic copy is and why it’s important for product based businesses
- What is a Building Block product lineup
- How a building block product lineup can create lifetime customers
- Creating strategic touch points in your customer journey to increase sales
- Tips for mapping out your customer journey
- Things to consider when outsourcing your strategic copy
If you would like to learn more about Nadine head to https://candocontent.com/
Or follow Nadine on Instagram: https://www.instagram.com/candocontent/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this solo episode of products to profits, Sarah shares some insight into her journey of growing a million dollar business from her kitchen table.
If you are ever wondering what goes into building a successful product based business, you won’t want to miss this episode!
In this episode Sarah shares
- How she started her hamper business
- Insight into her hamper business revenue
- How her experience has impacted her approach to coaching
- Some insight into her personal life
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Have you heard of Clubhouse but aren’t sure what all the hype is about? In this week’s episode Sarah chats with Suz Chadwick, a branding and marketing coach, about how to best utilise Clubhouse to grow your business.
In this episode Suz shares
- What Clubhouse is
- How to best utilise Clubhouse
- The benefits of Clubhouse
- How to optimise your profile
- How to run a room
- How Clubhouse can grow your business
- Her top tips for Clubhouse
If you would like to learn more about Suz head to https://www.suzchadwick.com/
Or follow her on Instagram:@suzchadwick
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this week’s episode Sarah speaks with Chris from Memorable Moments App to discuss her business journey and her decision to now sell her business.
In this episode shares
- The challenges of growing a business
- Using influencers to grow your business
- The importance of social media
- The benefits of having an app as part of your business
- Here decision to sell her business
- How to get your business ready to sell
If you would like to learn more about Memorable Moments head to https://memorablemomentsapp.com/
Or follow them on Instagram:@memorablemoments_app
Or check out their Facebook: Memorable Moments App
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
As a business owner, you probably know how important social media is for your brand, but how exactly can you take full advantage of this powerful form of marketing?
In this week’s episode Sarah sits down with Chelsea from Blossom Media to discuss how to best use organic social media to grow your product business.
In this episode Chelsea shares
- How to create an organic social media strategy
- The importance of creating content pillars
- Why building relationships on social media is so importance
- The common social media mistakes she sees
- The importance of defining your target audience
- How to create an engaged community
- What to look for when hiring a social media manager
If you would like to learn more about Chelsea and Blossom Media head to https://blossommedia.com.au/
Or follow her on Instagram: @blossommedia_
Or check their Facebook: Blossom Media
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode Sarah meets with Dannielle and Monique, the founders of the global brand b.box. Danielle and Monique dive deep into their journey of growing their business from their garage, to a brand that is stocked in over 45 countries.
In this episode, Dannielle and Monique discuss
- How to work in partnership in business
- The importance of building a strong team
- The importance of company culture
- How they navigated the Pandemic as a business
- Setting up foundation and process
- How to deal with copycats
- Their top tips for business growth
- Why brand loyalty is so important
If you would like to learn more about B.Box head to https://bbox.com.au/
Or follow them on Instagram: @bboxforkids
Or check out their Facebook: B.box Baby Essentials
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this week's episode of Products to Profits, Sarah sits down with Liv from Tech Studios, to discuss how to use tech to create an amazing customer experience in your product business. Liv is a strong advocate for connecting regional communities with emerging technologies and bringing creativity, fun and a new perspective to the IT industry.
In this episode Liv discusses
- The importance of a great user experience
- The main things to consider when creating your website
- The importance of copywriting and social proof
- Her top tips for improving tech in your business
- What to look for when hiring a website designer
- How Apps can improve user experience on your website
If you would like to learn more about Liv, you can find her at https://techstudio.com.au/
Or follow her on Instagram: @_techstudio
Or check her out on Facebook: Tech Studio
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
If you own a product based business, you know the difference good quality product photography can make to your brand. In this episode Sarah meets with Debi, a storytelling photographer for businesses seeking to make an authentic connection with their customers. They discuss all things product photography, and the importance of humanising your brand.
In this episode Debi shares:
- The importance of having high quality imagery for your products
- The role of storytelling and authenticity in brand photography
- Her top tips for product photography
- What to consider when hiring a product photographer
- How to prepare for a product photography shoot
If you would like to learn more about Debi, you can find her at https://debibrettphotography.com/
Or follow her on Instagram: @debibrettphotography
Or check her out on Facebook: Debi Brett Photography
You can also download Debi’s free guide '3 Top Tips to Taking Better Photos of Your Eco Conscious Products' here
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In the first episode of the new season, Sarah sits down with Sharon from Organising Life Beautifully to discuss her business journey, and the importance of backing yourself in your business.
In this episode Sharon shares:
- How to get the courage to back yourself
- How she has invested in her business
- The benefits of outsourcing
- How Facebook ads has transformed her business
- The importance of social proof
If you would like to learn more about Sharon and Organising Life Beautifully, you can find her at https://organisinglifebeautifully.com.au/
Or follow her on Instagram @organisinglifebeautifully
Or check her out on Facebook: Organsing Life Beautifully
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
This week Sarah brings you a solo episode where she talks about how to set big goals in your business for 2021. As we approach the New Year, now is the perfect time to reflect and create some goals for your business. Sarah guides you through her step by step goal setting process that will allow you to dream big and scale your product business. Sarah also discusses some of the lessons she learnt through scaling her own business,
In this episode Sarah shares:
- How to reflect on your business
- How to conduct a SWOT analysis
- How to set SMART goals
- The importance of investing in mentors
- How outsourcing can allow you to achieve your big goals
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Tasha has recently dived into the world of Tik Tok as part of her marketing strategy and has seen some incredible results with $10k of product sales in a day from one viral video! Tasha is continuing to see sales roll in from her efforts on the platform and today, she’s sharing with us her tips for using Tik Tok as a marketing tool for business.
In this episode, Tasha shares:
- All about her business, Jubly-Umph & what she does!
- Why Tasha started marketing on Tik Tok
- What the benefits are to using Tik Tok as part of your marketing strategy
- Her experience going viral on Tik Tok
- Tips for getting started on Tik Tok
- Content ideas for product businesses
If you’d like to learn more about Tasha and Jubly-Umph, you can find her at https://www.jubly-umph.com/
Or follow her on Instagram @jublyumph
Or check her out on Facebook: Jubly-Umph
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Are you struggling to balance the demands of running a growing business, being a parent and maintaining a personal life? Today I meet with Nicole Smith from The Artisans Solutions to discuss how organisation can save you from overwhelm and burnout.
The Artisan Solutions provides businesses with practical tools and support to create more time in your business, allowing you more freedom in your professional and personal life.
Nicole will share
- The importance of having a task management system in your business
- Factors to consider when outsourcing
- How to achieve balance in your personal and business life
- How to maintain focus throughout the work day
If you’d like to learn more about Nicole and The Artisans Solutions, you can find her at https://theartisans.com.au/
Or follow her on Instagram @theartisanssolutions
Or check her out on Facebook https://www.facebook.com/theartisanssolutions/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Having a recurring income is a great way to ensure consistent income and help you scale your business. To get an understanding of why you might want to implement this strategy in your business, Sarah speaks to Chloe Watts from Blueberry Co.
Chloe started her subscription business in March 2020, right as Covid hit. But with an established customer base, they’ve been able to find growth and implement a recurrent income.
Chloe will share how implementing a subscription business for Blueberry Co has changed her customer profile, has opened up an international market possibility which wasn’t possible before and how they’ve nurtured a Facebook community for their subscribers.
If you’d like to learn more about Chloe and Blueberry Co, you can find her at https://www.blueberryco.com.au/
To find out more about the Blueberry Co Colouring Club, check out https://www.blueberrycoclub.com/
Or follow her on Instagram @blueberrycobaby
Or check her out on Facebook https://www.facebook.com/blueberrycobaby
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In the digital marketing era, Facebook Ads have revolutionised the industry. No need to spend $$$ on TV ads going to large disengaged audiences. Now anyone with a product can set themselves on Facebook Business manager, target their ideal customer, and get the sales rolling in.
But... we understand how overwhelming it may seem!
So this week Sarah met with Maddy Avery from Birdcage Marketing to give us all the information on how to start creating a successful Facebook Ad campaign.
Maddy will share:
- How to get started with Facebook Business Manager
- How to measure if your ad is successful
- How to know what your customer wants
- Whether you should be boosting posts
- How much you should spend
- What is the best feature you need to use
- How to use Facebook Ads as part of your marketing strategy
- How Facebook Ads work together with Google Ads
- How to retarget your target customers
If you’d like to learn more about Maddy and Birdcage Marketing, you can find her on https://www.birdcagemarketing.com.au/
To learn more about the Facebook Ads Training for Small Business Owners course, check out: https://birdcage-marketing.mykajabi.com/fbads-training
Or follow her on Instagram @birdcagemarketing
Or check her out on Facebook https://www.facebook.com/birdcagemarketing/
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Dreaming of starting a product business but struggling to have capital for all the stock?
Dropshipping might be the solution for you!
Sandra has successfully moved to a dropshipping business model for her Silk Interiors wallpaper business and she talks to Sarah about the benefits and the drawbacks working this way.
In this episode, Sandra talks about:
- How to start with dropshipping
- How to work without inventory
- The benefits and drawbacks of dropshipping
- How to sell wallpaper from an online platform
If you’d like to learn more about Sandra and Silk Interiors, you can find her on
https://silkinteriors.com.au/
Or follow her on Instagram @silkinteriorswallpaper
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah chats to Danni from Meeraboo Candles about the journey of growing and scaling up a handmade business.
Danni talks about the ups and downs of running a family-run business, being a mother and scaling up her business without losing the handmade touch.
She shares all about:
- The journey to growing to 130 wholesale stockists
- Why investing in good branding and photography is important
- Why you need to outsource so you can focus on what matters
- On reaching her financial goals and scaling her business up
- Streamlining your processes to free up your time
If you’d like to learn more about Danni and Meeraboo candles, you can find her on https://www.meeraboo.com.au/
Or follow her on Instagram @meeraboocandles
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Do spreadsheets give you shivers? Are you feeling overwhelmed by the finance side of your business?
If so, now is the time to change your relationship with money, be more financially literate and gain confidence in dealing with numbers.
Fi is a Chartered Accountant and Business Mentor working with purpose-led business owners to help them make a big impact and a healthy profit.
In this episode, Sarah and Fi chat much more than just money. After listening, you’ll understand why planning your financial goals can be a powerful boost for your business!
Fi talks about:
👉 Breaking down financial planning into scaleable goals so it’s achievable
👉 Why you don’t need to be ‘ready’ to get those forecasts and plannings done
👉 The power of manifestation in reaching those goals
👉 Why forecasting isn’t about ‘getting it right’
👉 Why you should focus on profit NOT revenue
👉 Why having a profitable business is key to create impact in the world
👉 How to plan cashflow for sustainable growth and avoid burnout
👉 Why you should check on your forecast regularly
👉 How to get the best value out of your accountant
If you’d like to learn more about Fi and Peach Business Management, you can find her on https://peachbm.com.au/
Or follow her on Instagram @peach.business
Or check her out on Facebook www.facebook.com/peachbusinessmanagement
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Why is Copywriting so important? Does your brand voice show in your copy? Are your product descriptions up to scratch?
Copy is about selling so are you making the best of it?
Sarah chats to Nell from Fete Creative to learn more about why copywriting is key to your business success, not just from a brand perspective but also because your product copy could be the deciding factor when someone is browsing your website, looking to purchase.
In this episode, Nell talks about:
- What makes great copy
- Making your copy geared to your ideal customer
- Top tips for creating your brand story
- How good copy can convert browsers into shoppers
- Why you should plan your copy with your website design
- How to make a kick-ass newsletter
- How a copywriter can help you reach your business goals
- What to consider when hiring a copywriter
If you’d like to learn more about Nell and copywriting you can find her on www.fetecreative.com.au
Or follow her on Instagram @fetecreative
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Are you on social media but feeling like it’s a chore? Do you feel overwhelmed about whether you need to be on Tik Tok, Snapchat, Pinterest, Facebook, Instagram, Linkedin...?
Content Queen Mariah is here to help! Sarah chats to Mariah MacInnes from Content Queen Mariah all about social media and finding ways to turn that overwhelm into feeling good about using social media. Learn all about:
- Why social media is more than just marketing your products
- What platform(s) you should choose for your business
- How to create content that converts
- How to build engagement on your channels
- The easy way to create content for multiple channels
- How to plan and batch your content
To find out more about Mariah and access her FREE content marketing template, check out her amazing resource section at https://www.contentqueenmariah.com/
Or find her on Instagram @contentqueen_mariah
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
In this episode, Sarah talks to Kaity Griffin, owner of Sunday Digital and a Google Ads Specialist. Kaity is here to give you all the top tips on using Google Ads, including the common mistakes to avoid and the advantage of using Google Ads over Facebook.
You’ll learn all about:
- How to get started on Google Ads
- The difference between SEO and Google Ads
- Why you don’t need to have SEO to get started on Ads
- Why you might choose Google Ads over Facebook Ads
- Why you don’t need Brand Awareness to get Sales
- Common mistakes to avoid
- What to look out for if you decide to outsource this service
Want to learn more about how to set up Google Ads without the ad manager price tag?
Check out Kaity’s course, Profitable Promotion where she takes you through all the steps on how to set up successful Ads https://sundaydigital.com.au/profitable-promotion/
Doors to her course close at 11.59pm AEDT on October 8 2020.
Find out more about Kaity and Sunday Digital at https://sundaydigital.com.au/
Or find her on Instagram @Kaitygriffin_
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks all about how to know when you’re ready to wholesale. As a product business coach she has guided many product businesses on how to begin wholesaling and her clients have gone on to successfully engage 50-100 stockists that order from them each month. Wholesaling is a great way to scale your product business.
Sarah talks about:
- What it is to wholesale & the difference between retail and wholesale
- The benefits of wholesale as a way to scale your product business
- What to think about before you start with wholesaling
- Sarah’s top tips for wholesaling
- What costs to consider when you start to wholesale
- Tips on how to price when wholesaling
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Kryshla - a social media strategist and Instagram coach - all about the new Instagram Reels feature on Instagram! Kryshla tells us what Instagram Reels are, how to use them and the benefits of using them as part of your content strategy. If you’re interested in growing your Instagram, you won’t want to miss this episode!
Kryshla talks about:
- How Instagram Reels are different to TikTok
- How to be creative with Instagram Reels
- The best way to use Instagram Reels for business
- How to implement them into your content strategy
- Using storytelling in your Instagram Reels
- Building an emotional connection using Instagram Reels
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Kryshla and Shall We Social at https://www.shallwesocial.com.au/
Get started with Instagram Reels with Kryshla’s ‘Ready to Reel’ training here: https://www.shallwesocial.com.au/readytoreel
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Victoria about her story of how she built her business to suit her lifestyle. Victoria, founder of The Scenic Route, left Burketown in December and is currently travelling around Australia in a converted bus. Victoria shares about what it took to create the lifestyle she now lives, what she loves about being on the road, and the challenges she faces along the way while running her business.
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Victoria and The Scenic Route at https://www.thescenicroutestyle.com/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Frances about how she helps women go from feeling like a quivering mess to calm and confident with sales. Frances, founder of KISS to Sell, knows selling and I’ll tell you a little secret … she loves it! Selling has been part of her life for over 20 years and in every industry and small or large businesses, she has been successful. While she loves sales, many people say they hate sales. Does that sound like you?
In this episode we discuss:
- Why women can feel uncomfortable with sales
- How to flip your sales mindset
- Why sales is like dating
- Selling during a global pandemic
- How to get started with sales
- What to do when someone says no
- How to build your sales system with your client or customer in mind
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Frances and KISS to Sell at http://kisstosell.com.au/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Eleanor about her story and how she deals with copycats. Eleanor is the founder of We Might Be Tiny, an adorable kids tableware brand. As a product based business owner, Eleanor has dealt with many copycats throughout her journey and today, she’ll be sharing her wisdom about how she navigates dealing with copycats and what she’s learnt in the process.
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Eleanor and We Might Be Tiny at https://www.wemightbetiny.com.au/
Follow Eleanor on Instagram @wemightbetiny: https://www.instagram.com/wemightbetiny/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Sandie about Rapid Transformational Therapy, how our perception of ourselves can affect our life and business outcomes, and how she works with clients to uncover their blocks and move forward for more confidence and success.
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Find out more about Sandie and Rapid Transformational Therapy at https://sandrastonetherapies.com
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks with Sheri Vegas from Make Up Weapons about her success as an award winning make up artist and creator of vegan, cruelty free make up products, all while managing her dyslexia.
Subscribe and leave a review in the comments iTunes (Apple podcasts): https://apple.co/33oJiAQ
Check out Make Up Weapons: https://www.makeupweapons.com.au/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/
Follow Sheri on Instagram @makeup_weapons: https://www.instagram.com/makeup_weapons
See more at: https://www.sarahjcross.com/
Sarah talks to Money Coach Sylvia Chierchia about how mindset can affect your business results, and practical actions you can take to boost your money mindset.
Subscribe and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
More from Sylvia: https://www.sylviachierchia.com
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official
Follow Sylvia on Instagram @sylviachierchia: https://www.instagram.com/sylviachierchia
See more at: https://www.sarahjcross.com/
Sarah talks to Lisa Egglestone about her journey creating Aequora Skincare - changing industries completely, starting from scratch with everything from product development to marketing and sales, and learning as she goes!
Subscribe to Sarah's podcast and leave a review in the comments on iTunes (Apple podcasts): https://apple.co/33oJiAQ
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/
Follow Lisa on Instagram @aequoraskincare : https://www.instagram.com/aequoraskincare/
See more at Sarah's website: https://www.sarahjcross.com
See more at Lisa's website: https://aequora.com.au/
Sarah shares her top ideas and strategies for keeping your business running during these uncertain times of COVID-19, including how to manage your cash flow and effective sales strategies that work even when people are practicing social distancing.
Subscribe and leave a review in the comments iTunes (Apple podcasts): https://apple.co/33oJiAQ
Mentioned in this episode: Fearless Fempreneur: https://www.sarahjcross.com/
Follow Sarah on Instagram @sarahjcross_official
See more at: https://www.sarahjcross.com/
Sarah talks with Shalini Nandan-Singh from Legally Shalini about the importance of contracts in your business, whether or not a template is good enough and how to seek advice with the legal side of your business.
Subscribe to the podcast and leave a review on iTunes: https://apple.co/33oJiAQ
See more from Shalini at https://www.legallyshalini.com.au and https://www.facebook.com/legallyshalini.com.au/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/
Follow Shalini on Instagram @legallyshalini: https://www.instagram.com/legallyshalini/
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks with visibility & storytelling coach and PR specialist Katie Maynes about how self-sabotage can affect your business, and the mindset and practices needed to stay confident while you grow your business and become more visible as an authority in your niche.
Subscribe to the podcast and leave a review on iTunes: https://apple.co/33oJiAQ
Access show notes for this episode: https://bit.ly/2UqQQ3c
See more from Katie here: https://katiemaynes.com.au/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross...
Follow Katie on Instagram @katiemaynes http://instagram.com/katiemaynes
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks to Cinzia about the story behind her business www.thesmoothiebombs.com - how it started, uplevelling to a global scale, and the secret to attracting loyal customers!
Subscribe to the podcast and leave a review on iTunes: https://apple.co/33oJiAQ
Check out The Smoothie Bombs here: https://www.thesmoothiebombs.com/
Follow Sarah on Instagram @sarahjcross_official: https://www.instagram.com/sarahjcross_official/
Follow Cinzia on Instagram @thesmoothiebombs https://www.instagram.com/thesmoothiebombs/
See more at Sarah's website: https://www.sarahjcross.com
Sarah talks about mastering your money mindset when it comes to business growth, saying yes to opportunities, and your entrepreneurial circle of friends.
Grab the show notes for this episode: http://bit.ly/2Ivyp6E
Subscribe and leave a review in the comments on Castbox: http://bit.ly/2Twt05p
Mentioned in this episode: Creative Product Institute: https://www.creativeproductinstitute.com/
Follow Sarah on Instagram @sarahjcross_official
Sarah talks to Nakiya (Nik) Manning from Minifashion Blogger about building your following on Instagram.
Learn how to use the latest Instagram engagement strategies to reach and connect with more of your target market, plus ideas for your Instagram Stories and a How To on participating in an Instagram giveaway!
Download today's show notes for a record of everything discussed in this episode: http://bit.ly/39gckoa
Visit Nik at https://minifashion-blogger.com/ or follow her on Instagram @minifashion_blogger
Grab your copy of Sarah's book Fearless Fempreneur