Why We Do It: Recent Episodes

Rx Comfort

We believe that business needs to go far beyond the transaction. It should be about fostering lasting relationships that go beyond surface deep. Take a listen into Why We Do It or further explained why we do business the way we do and why we feel it's so vital to success.

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in this Episode Keith and Paul dive into the "Ruthless Elimination of Hurry" - Jefferson Bethke. We explore the need for a true sabbath and what it looks like to adopt that into company culture. We discuss the importance of caring for the longevity of the organization and creating that roadmap while playing the infinite game. When did the paradigm shift to "the more we work, the higher our status will become". What does true rest look like and what does it take to achieve it in ever changing fast paced world?

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We cover in this episode what we feel is the importance of going "beyond the transaction". We share a story about the influence of building a storybrand. We also dive into why we feel education is important for our clients and how we are affected as consumers to make decisions and what drives them.

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In this episode we explore how we are members of Rx Comfort build relationships with our employees. The owner Adam shares his goal in starting the company. Bucking the trend of the old way of business. Get some insight into who Keith is and how he ticks.

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An HVAC company located in West Michigan sets out to defy the status quo in everything they do. Listen in to find out why we believe business needs to go beyond the transaction and beyond surface deep. We intend to create and foster relationships that tell the story of "Why We Do It".