Not Another Marketing Podcast: Recent Episodes
Jon Tromans
A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
In this weeks Not Another Marketing Podcast, join me and the Co-Founder of Planable, Xenia Muntean as we chat about the perpetual demands of managing social media platforms.We talk about the challenges of continuous posting, staying updated with trends, and the importance of treating social media in a similar way to traditional media.We delve into client relationships, the necessity of balancing creative freedom with structured workflows and how tools like Plannable can simplify the whole process.I really enjoyed this chat.Connect with Xeniahttps://planable.io/https://www.linkedin.com/in/xeniamuntean/
Join me on this weeks Not Another Marketing Podcast as Kyle Roof, co-founder of High Voltage SEO and PageOptimizer Pro shares insights on the concept of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and its impact on SEO.Kyle talks about the importance of building trust and authority for your website, how to make your site transparent to bots, and the role of schema in SEO.With tips for both businesses and freelancers, this episode is a must-watch for anyone looking to improve their online presence!Connect with Kylehttps://hvseo.cohttps://www.pageoptimizer.prohttps://img.courses
This week on Not Another Marketing Podcast join me with Sam Sherman, co-founder of Socium Media a leading growth marketing agency based in New York.Sam delves into the intricacies of pay-per-click (PPC) advertising, discussing the balance between creativity and conversion, the impact of generative AI, the effectiveness of Canva templates, and the rising trend of ad blockers.Sam also provides insights on how marketers can adapt to changes in digital advertising and touches on the significance of strategic thinking over sheer content churn.Connect with Sam here:https://www.sociummedia.com/https://www.linkedin.com/in/samuel-sherman/https://www.linkedin.com/company/sociummedia/https://www.instagram.com/sociummedia/
Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business.Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and limitations.Learn about the holistic approach to branding, the triggers for a rebrand, and the critical role of company culture in brand expression.Essential viewing for anyone looking to build and manage their brand effectively.Connect with Darrenhttps://www.tentengroup.comhttps://www.linkedin.com/in/darrenhorwitz/
Join me this week with Robert Brandl, CEO and Founder of ToolTester who's going toi share a ton of tips on email marketing.Discover why choosing the right email marketing tool is crucial, understand the limitations of open rates, and learn best practices for crafting engaging emails.Robert shares his expertise on how to improve deliverability, the importance of personalisation, and the impact of call-to-action buttons.Whether you're a beginner or an advanced marketer, this discussion is packed with valuable tips to enhance your email marketing strategy and achieve better results.Connect with Roberthttps://www.emailtooltester.com/https://www.linkedin.com/in/robertbrandl/https://www.youtube.com/@tooltester
This episode of Not Another Marketing Podcast features a very 'emotional' conversation with Chantal Cornelius, founder of Appletree Marketing, on developing deep emotional connections between companies and their clients.Cornelius emphasises the importance of truly understanding how customers feel rather than assuming these emotions, which leads to more authentic and effective marketing strategies.We also chat about the role of emotional marketing across different generations, the significance of actions over words in authenticity, and why many companies still fail to establish emotional connections despite having the resources. https://appletreeuk.com/take-the-test/https://www.linkedin.com/in/chantalcornelius/
In this weeks Not Another Marketing Podcast I'm chatting with Matt Harrison, Vice President of Global Operations at Next Net Media, who sheds light on the evolving landscape of backlinks in SEO.We talk about the significance of backlinks today, contrasting outdated strategies with modern, effective approaches. Matt emphasises the importance of niche-relevant backlinks and quality content over quantity, discussing strategies like guest posting and link insertions. He also touches on the role of competition analysis and the impact of content optimisation for achieving better rankings.Connect with Matt https://www.linkedin.com/in/matt-harrison-6480536/ https://www.facebook.com/Authoritybuildersco/https://authority.builders/
This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies.We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm.A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement.Connect with Monahttps://www.g2a.comhttps://www.linkedin.com/company/g2a-com/https://www.linkedin.com/in/mona-kinal-51255163/
In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI.Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design.We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand.Connect with Deirdrehttp://brandguard.ai/https://www.linkedin.com/in/deirdremcg/
This week on Not Another Marketing Podcast we ask the question 'Do we know how Google ranks a website?'.This is a great chat with Greg Brooks, CMO and partner at SearchTides. Greg talks about how he's pretty sure how Gogle works!We dig into the complexities surrounding Google's website ranking system, providing insights into various aspects like domain authority, content quality, and technical optimisations. Greg also explains how SearchTides understands these ranking factors through extensive data analysis.There's also plenty of chat about the increasing role Ai and LLMs play in SEO and the future of content creation.Connect with Greghttps://searchtides.comhttps://www.linkedin.com/in/gregorybbrooks/
In this weeks Not Another Marketing Podcast, Barbara Turley, CEO of The Virtual Hub, chats with me about the benefits of virtual assistants (VAs) and how they can help businesses optimise their operations.Barbara highlights the importance of optimising human capital and how a properly delegated VA can drive business growth. She also talks about the lines between VAs, freelancers and designers, emphasising the need for process development for efficient delegation.We also chat about the impact of AI, guidelines for hiring VAs and the importance of integrating VAs into the company culture.Connect with Barbarahttps://www.linkedin.com/in/barbara-turley/https://www.thevirtualhub.comhttps://www.youtube.com/c/TheVirtualHubLtd
In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing.Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science.We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical experience, and views on the fragmentation in marketing.Ai prompt engineering also gets a mention with its looming significance in the marketing space.
This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army.We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google.Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy.There's also unsubscribe and reputation plus a lot more.Connect with Scott:https://inboxarmy.com/https://www.linkedin.com/in/scottcohen13/View this episode on YouTube:https://youtu.be/QaF9Btj3uzU
This is a fascinating chat with Amanda Thornberg, president of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau). We're delving into the world of Out-of-Home (OOH) advertising.Amanda explains the power and potential of this often-overlooked medium. Discussing everything from billboards to sophisticated 3D displays, Amanda provides insights into how OOH integrates with other advertising forms, the strengths of OOH in targeting and analysing audience data, and the challenges of measuring campaign success.Even more interesting, she reveals surprising facts about Gen Z's trust in traditional media like OOH over purely digital advertising. A must-watch for marketers!http://www.commb.ca/https://www.linkedin.com/in/amanda-dorenberg/https://www.instagram.com/amandadorenberg/https://twitter.com/AmandaDorenberg
In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind.We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results.We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic.Danny highlights the role of AI in creating quality, compelling content and improving ad targeting. However, he also cautions about issues relating to data accessibility, privacy concerns, misinformation, and the misuse of AI in scams.00:49 - AI's Role in Content Creation01:14 - AI and Marketing Jobs01:49 - AI's Current Usage and Future Prospects02:44 - AI and Content Spam05:56 - AI and Google's Perception07:49 - AI and Return on Investment12:57 - AI and Reporting17:30 - AI and Efficiency
Welcome to another episode of Not Another Marketing Podcast and this week we have a fascinating chat lined up for you as we're diving into the world of buyer personas.Joining me is the President of the Buyer Persona Institute, Jim Kraus. With years of expertise in the field, Jim is here to guide us through the nuances of understanding, creating, and utilising buyer personas to enhance your marketing efforts.What are personas? How do we start building them and can ChatGPT can help? We also talk a lot about behavioural personas and if demographic personas are dead.Connect with JimWebsitehttp://www.buyerpersona.com/LinkedInhttps://www.linkedin.com/in/jimkraus/
Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta.Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication.We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations.Connect with KateWebsitehttps://katedileo.comLinkedInhttps://www.linkedin.com/in/katedileo/
This week I'm chatting with Tim Butler a marketing professional with more than two decades of experience in sales, marketing, and consulting. He's also the founder and CEO of marketing consultancy firm Innovation Visual.Tim shares his thoughts on ChatGPT and Ai in general, how his team are using it, how he see's Ai helping with customer communications and are we all going to lose our jobs!
Welcome to Not Another Marketing Podcast where I'm talking to Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups etc. This week where talking high quality content and how to do it!
We keep getting told quality is king or make sure your content is high quality but what does this really mean.
This week we're talking content with Joe Zappa the Founder and CEO of Sharp Pen Media who produce premium content for public companies, high-growth startups and agencies.
Joe helps us understand what high quality content really means, its not just about the length and we talk a fair bit about targeting and storytelling. This is a great chat.
Don't forget to connect with Joe on LinkedIn or the Sharp Pen Media website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
If you listen to the Ai guru's on LinkedIn then all our jobs are going to go very soon because of Ai, ChatGPT and everything else Ai. Its almost like a cult!
So this week Ai is going to be put into perspective by Damon Burton the founder of SEO National who has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed. Damon knows his stuff.
We talk Ai content creation, ideation and if Google are ready for the massive influx of Ai generated content.
You can find Damon on his website, Twitter, LinkedIn, Facebook, Instagram and YouTube and don't forget to checkout his free SEO book.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
So you wanna be a podcast guest but is it worth it? Does guesting really work and how should you prepare to be on a podcast.
This is a great chat with Tom Schwab the founder and Chief Evangelist Officer of podcast guest agency Interview Valet.
We talk about why being a guest can help your brand or business, what gear you need and a bit of podcast guest etiquette.
You can find Tom on LinkedIn or the Interview Valet website plus check out his book, Podcast Guest Profits on Amazon.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
How long do you spend writing the copy for your email campaigns? Be honest! Do you do much research into what your customers want?
This weeks chat is a cracker and you'll learn a huge amount, I did. I'm talking to Monica Badiu a Conversion Copywriter & Copy Coach who has more than 25,000 hours of hands-on marketing experience, the biggest course creators in the world hire her to optimize their email marketing efforts.
We talk copy strategies, call to action buttons, customer research and how do we get a sale to not sound like a spammy sale.
You can find Monica on LinkedIn, YouTube and her website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
For agencies and freelancers having the wrong clients can be a sap of your energy, stop you performing for other clients and generally make you feel miserable.
This week we're trying to find the perfect client with Robert Patin the Founder of Creative Agency Success and a two-time international best-selling author of The Agency Blueprint & The Practical Agency.
We talk about who the perfect client is, how we should pitch for work differently and there's a great chat about setting client expectations.
You can find Robert on LinkedIn and the Create Agency Success website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Is influencer marketing still working? Can it still help your band by getting a bunch of Instagram and TikTok folk on your side?
Great influencer chat this week with Kalim Kalla the Brand Manager for Patrol Grooming. Kalim explains how he works with influencers, we talk about the differences between influencers and micro-influencers and how Patrol Grooming prioritise user generated content.
You can find Kalim on LinkedIn and don't forget to check out the Patrol Grooming website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
The words on the page of your website and the structure of our content is really important to our SEO efforts and a lot of us just write what comes into our heads, we don't spend time working out if we're writing the right content.
This week I'm joined by Kyle Roof the founder of SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro who gives us a bit of a masterclass on the basics of on-page SEO.
Where are the most important places to slot in a keyword? Is on-page more important than technical SEO? How can Ai help us with our content?
All these questions answered.
You can find Kyle on his website, at the High Voltage SEO website and also at PageOptimizer Pro. Don't forget to connect on LinkedIn.
We spend so much time thinking and fussing over the look and feel of our websites but be honest, do you spend as much time on the words?
This week I'm joined by Matt Banker the Founder & Visionary of Banker Creative who take a “words-first” approach to web design so we talk about what this means, if we spend too much time on the cosmetics and Matt gives his thoughts on writing copy using generative Ai.
You can find Matt on LinkedIn and the Banker Creative website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Website accessibility is important and if we're honest we don't spend much time trying to make our websites easy to use for everyone. Even when we redesign a website we hardly talk about accessibility.
So in this episode I'm talking to Jenny Woldt, President and CEO of Splash Box Marketing who specialise in ADA compliance and help government agencies and the private sector do much better on accessibility.
We talk about what accessibility really is, how colour contrast is important and if website sliders, carousels and animations are accessible.
You can find Jenny on Linkedin and the Splash Box website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Google Tag Manager is one of those tools that we try and avoid. Its a little bit technical and a can confuse anyone so this week we're having a tag manager chat with JJ Reynolds.
JJ is the founder of Media Authentic who specialise is measuring our marketing efforts and they spend all day in tag manager so we talk what is it, what it can track and how to think about setting some sort of strategy.
You can find JJ on Linkedin, the MediaAuthentic website and the Better Than Data website where you'll find a heap of tutorials.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Segmentation of your email audience is one of the most powerful targeting tool we have. Sending the right email to the right person at the right time can lead to better sales and leads.
This we're having an segmentation masterclass from Chris Donald, CEO and Managing Partner of InboxArmy who specialise in email marketing and automation.
Chris talks about how important segmentation is and offers us a few tips on how to improve delivery, opens and clicks. Chris also explains how looking deeply at your unsubscribe segment is essential.
You can find Chris on the InboxArmy website and LinkedIn. Chris has an email marketing foundation checklist available on his website so grab your copy now.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Generative Ai, ChatGPT can write content for us and write lots of it very quickly. Are we going to see a total binfire of spam or will Ai help us write better targeted content.
To answer these questions and chat lots about Ai in the SEO world is Tory Gray the Founder of The Gray Dot Company, a highly experienced digital marketing consultant and has more than 15 years of experience in SEO.
We talk ChatGPT, Google vs Bing in the Ai search stakes and how generative Ai can help us do SEO better.
You can find Tory on the Gray Dot Company website and LinkedIn.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
When you move into different markets and need your website translating things can start to get complicated and to be honest you need to be talking to someone who knows what their doing.
This week we're talking website translation with Evan Kramer the CEO of Motion Point who specialise in translation and localisation. Is translating your website word for word good enough? What is transcreation? What about SEO and the technicals?
All these questions answered. I learnt a lot this week.
You can find Evan on LinkedIn and Twitter, find Motion Point on their website and Facebook.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
A lot of thought leadership is not very thoughtful is it? Just spend five minutes on LinkedIn.
What does it take to become a thought leader and should you bother? Can it help your business?
Lots of thoughts on this from Peter Murphy Lewis who I think is a bit of a thought leader. Pete has his own TV show in Chile, hosts a podcast called LTC Heroes and has coached the business lives of over 200 CEOs with his Fractional CMO services so he has lots of thoughts on thought leadership.
You can find Pete on his Strategic Pete website, LinkedIn and don't forget to give the podcast a listen.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Have you switched to Google Analytics 4 yet? Are you still deleting all the emails? You need to do it pretty quickly as the current version of Google Analytics stop recording data on July 1st.
To help us get through this I'm talking to Courtney Lindau, the Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity which is a consultancy specializing in data science, digital strategy and e-commerce.
We talk about the differences between old and new Analytics, what happens to our old data and if there any alternatives to Google.
You can find Courtney on LinkedIn and the Nimble Gravity website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Ai is taking over the world and it's after your job! Probably not, but it can help us do some of the more tedious jobs a little quicker and sometimes better.
This week I'm chatting with Matt Swalley Co-Founder and Chief Business Officer of Omneky, an AI marketing platform that generates and optimizes personalized ad creatives.
We talk about how Omnkey works with Ai to create ad creatives and copy that resonates with audiences, how powerful it really is and how powerful its not. We also talk about how Ai can make us more creative.
You can find Matt on LinkedIn and on the Omneky website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Everyone hates customer service chat bots and to be fair I don't think they're very intelligent but Ai is playing an interesting role in crunching data behind the scenes giving under better indicators on how our customers feel about us.
One of the companies in this field is Apex so this week I'm chatting with Nick Bond the Founding Partner and Head of Product. They use Ai to create an Apex Score so folks can identify how aligned a brand is with the desires of their customer and translates them into business and marketing strategies.
You can find Nick on LinkedIn and also on the Apex website.
During the podcast Nick mentions his CX Self Assessment tool which takes less than 2 minutes to complete. You can check it out here.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
B2B marketing can become complicated very quickly so this week I'm chatting to Deanna Shimota the CEO of GrowthMode Marketing & the host of The Demand Gen Fix Podcast who's going to give us a masterclass in demand generation marketing.
We talk about the difference between demand generation and lead generation, content styles and formats, creating a demand generation strategy, and how to measure the results.
Deanna also gives me my favourite phrase of the week, "cobblestone content"!
You can find Deanna on Linkedin, the GrowthMode Marketing website and don't forget to check out The Demand Gen Fix Podcast which is also available on YouTube.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Buy my stuff. Buy my stuff now. Here's a selfie of me feeding a homeless person.
Are you fed up with seeing this rubbish on LinkedIn. Folks call it social selling, but is it?
This week you're in for a treat. I'm talking social selling with Tim Hughes the author of Social Selling: Techniques to Influence Buyers and Changemakers and the Co-Founder and CEO of DLA Ignite.
He'll be sharing his expertise on what social selling is, how to cut through the noise, and how to build a successful social selling strategy. We'll also chat about the use of LinkedIn selfies and their impact on social selling.
You can find Tim on LinkedIn and the DLA Ignite website. Also make sure you check out the latest edition of Social Selling: Techniques to Influence Buyers and Changemakers on Amazon.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
In this episode, I'm chatting with Matt Ranta, the Head of Practice for Digital Transformation, E-Commerce & Strategy at Nimble Gravity.
Matt shares his insights on Google's recent link spam update and offers tips on how to generate good quality backlinks for your website.
Listen up as Matt explains the difference between good and bad backlinks and why it's important to focus on quality over quantity when it comes to link building.
We dive into some practical strategies for building high-quality backlinks, including guest blogging, reaching out to influencers and thought leaders in your industry, and creating valuable content that people want to share.
If you're looking to improve your website's search engine rankings and generate more organic traffic, this episode is a must-listen.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
It can be a big step handing over your social media channels to a freelancer or outside agency, it's the public face of your brand so how should we be going about it and what questions should we be asking.
This week I'm talking to Greg Brooks the Chief Growth Officer at Rocket Station who specialise in finding expert virtual assistants and freelancers to help grow your business.
You can find Greg on LinkedIn and Rocket Station on their website and book a call with them here.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
How often do you create a piece of content like a blog post, put it live and then forget about it? It happens a lot. We should really look at getting more out of our hard work.
This week I'm chatting to Sarah Block who's the host of the Tiny Marketing Podcast and writer, editor, and content marketing strategist.
You going to hear lots of strategy tips as we talk about repurposing your content, the practical aspects of generating lots of content from a single piece of work and then measuring the results.
Find Sarah on her website, LinkedIn, Instagram and don't forget to check out the Tiny Marketing Podcast.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Marketing automation is something more companies are starting to take seriously and building automation into their strategies but is there more to it than never-ending email drip campaigns?
So this week I'm joined by the co-host of HubSpot Hacks, Ali Schwanke who's also a speaker and advisor on marketing and sales technology. We talk automation strategies, CRMs, Zapier and much more.
You can find Ali on LinkedIn and the Simple Strat website. Don't forget to check out the HubSpot Hacks YouTube channel which has had over a million views. Lots of great HubSpot advice.
Can I quickly mention that Not Another Marketing Podcast is totally ad-free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Video marketing is hard. Coming up with ideas is hard. Creating the actual video is hard.
So this week I'm chatting to Nathan Labenz, the CEO of Waymark a video creation tool that use Ai to help you create video really quickly including ideas which is usually the hardest part.
Stand by for lots of video marketing help, advice and insights.
You can find Nathan on Twitter and Linkedin and Waymark on their website, Facebook, Instagram and LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
There's a lot going on in the world. The war in Ukraine, the possibility of a recession, the cost of living crisis, high inflation and political shenanigans. Should brands get involved?
This week I'm joined by Jane Ostler the EVP for Global Thought Leadership at data analysts Kantar. Calling on their research Jane explains what customers expect from brands, the kinds of social messaging we need to focus on and how strategy is vital.
You can find Jane on Linkedin and Kantar on their website where you'll find a lot of their public research.
Can I quickly mention that Not Another Marketing Podcast is totally ad-free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
So much content, so many landing pages, so many ad campaigns but do we know what's working? Are you measuring the return on your investment?
This week I'm joined by ex-Googler and the founder of Rise Marketing Group Ben Lund who walks through the process of how to work out if what you're doing is working.
We chat qualifying traffic, landing pages, Google ads, useful tools and a lot more so listen up.
You can find Ben on the Rise Marketing Group website and also on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
With all the drama surrounding Twitter you may have heard of Mastodon which is a decentralised social media platform much like Twitter and it's been putting on millions of users over the last few months. But what exactly is it?
If you're wondering what words like decentralised and Fediverse mean and want to know if Mastodon is worth your time then listen up.
This week I'm joined by Yong-Soo Chung who's the host of the First Class Founders podcast, founder of the e-commerce brand Urban EDC & the founder of GrowthJet a Climate Neutral Certified third party logistics company.
We talk all things Mastodon.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
The copy on your website is important but how much time do you spend working on the words? Do you know what to write? Is the design more important than the copy?
All these questions and more answered by author and expert copywriter Nick Poninski. We also talk a little about artificial intelligence and how good it is at writing copy.
You can find Nick on his website, LinkedIn and Instagram.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
The copy on your website is important but how much time do you spend working on the words? Do you know what to write? Is the design more important than the copy?
All these questions and more answered by author and expert copywriter Nick Poninski. We also talk a little about artificial intelligence and how good it is at writing copy.
You can find Nick on his website, LinkedIn and Instagram.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Most of us would probably like to go viral. Even if you say you don't you probably would love just one video or post to have a million views!
This week I'm chatting with Tamara Thompson the Founder, & CEO of Broadcast Your Authority, a data-driven content marketing agency specializing in creating repurposable micro-content.
Tamara has helped her clients go viral and shares examples of strategy that works.
You can find Tamara on the Broadcast Your Authority website, Facebook and LinkedIn. Don't forget to connect.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Is traditional blogging dead? What I mean traditional is that weekly churn of having to throw something up on the company blog just because. Has blogging become much more? Should we treat it more seriously?
This weeks chat is crammed full of amazing strategy ideas from Lyndsi Edgar the founder & director of eLuminate Marketing. We talk about video, evergreen content, repurposing content, social media strategy and a whole lot more.
This is a must listen for all content marketers.
You can find Lyndsi on the eLuminate Marketing website and don't forget to connect on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Setting up a proper email marketing strategy for your ecommerce store can literally mean more sales, simple as that. Email does deliver but we need to get a few things right.
In this episode I'm talking to Kyle Stout the founder of Elevate & Scale, a leading digital marketing agency who specialise in ecommerce email marketing. We talk lots about segmentation, automation and there's quite a few tips on copywriting.
You can find Kyle on the Elevate & Scale website, Instagram and LinkedIn.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
SEO can be confusing, so much written and so much written that's wrong. There's technical SEO, on page SEO, off page SEO, link building and a million other things to get your head around.
This week I'm talking to Hilary Angrove, Director of Business Operations at Digital Marketing agency Make Your Mark Today who explains the basics of SEO and the things that we need to get right.
There's lots of insight on backlinks, keywords, content and a nice chat about when a business should hire an SEO expert.
Hilary mentions her custom SEO guide where you can get yourself some quick advice and help. Also check out the Make Your Mark Today website and Hilary's LinkedIn profile.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
The digital marketers skillset changes so quickly. Who needs a Google+ consultant anymore? But what skills are most important and is creativity a skill in itself?
In this episode I'm chatting with Clay Mosley the CEO of Dripify, an online marketing training and coaching platform. Clay offers up a huge amount of insight and advice on the digital marketing skills world.
You can find Clay on the Dripify website and Twitter and make sure you check out his Facebook group that's full of marketing tactics.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Every freelancer and solopreneur needs to do some personal branding, get noticed and get clients but how should we go about it. Is oversharing on LinkedIn a good idea?
In this episode I'm chatting to Patty K who works with many solopreneurs and trusted advisors helping them grow clients and create their personal brand. This is a fascinating chat full of insight, tips, advice and common sense.
You can find Patty on LinkedIn and her website and don't forget to download a copy of her free e-book called The Trusted Advisor Marketing Machine.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can you generate leads and sales on Twitter? I was never that convinced until this episode. I've been doing it wrong for years!
This week we're having a Twitter masterclass with Twitter expert, Author, TEDx speaker and founder of the International Women’s Inspire Network, Samantha Kelly.
This is a fascinating chat about building your brand and engaging on Twitter. There's also some live tweeting so look up the hashtag #twittermagic to see what we did.
You can find Sam on her website Tweeting Goddess, obviously on Twitter and also LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Google have announced another search update. This one is called the Helpful Content Update but what is helpful content in the eyes of Google?
This week I'm chatting with SEO consultant Steve Wiideman who has worked with the likes of Disney, Honda, Belkin and many others.
Steve helps us understand what helpful content is and how we can improve our pages.
There's also a whole bunch of other SEO and Google chat.
During the pod Steve mentions a free download for a Page Level Content Audit and you can find it here.
You can find Steve on his website and Twitter, LinkedIn, Facebook and Instagram.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
When analytics are mentioned eyes tend to glaze over but in a world of multiple platforms dragging in clients to your store its vitally important. But what do we need to measure and how do we go about it?
In this episode I'm talking to Brian Eberman the CEO of Zeenk, an actionable analytics company for e-commerce Unlike me Brian seriously understands ecommerce analytics and explains 1st & 3rd party data, what we should be measuring and how it should be measured. A masterclass in understanding data.
You can find Brian on LinkedIn, Twitter and the Zeenk website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Live blogs, text updates on news and sports events are everywhere and becoming more popular but how can marketers use a live blogging platform effectively.
This week I'm chatting to Naomi Owusu the co-founder and CEO of Tickaroo which is a live blogging and digital publishing platform. Stand by for lots of ideas and insight about blogging a live event.
You can find Naomi on LinkedIn and the Tickaroo website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free, and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Public Relations is sometimes seen as a little old fashioned. Outreach is a much fancier word to use but to be fair PR has never really gone away, it has changed a lot though.
In this episode I'm talking to Nicole Morgan, the CEO of Resolute PR, a full-service integrated public relations and marketing agency. We talk about the way the PR industry has changed, what the role of PR is in a digital first world and how she plans strategy for new clients.
You can find Nicole on LinkedIn and the Resolute PR website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Virtual events are still here. In real life events are back. One change seems to be the popularity of hybrid events where we can mix the two together.
In this episode I'm talking to Jonathan Kazarian the Founder & CEO of Accelevents, a leading virtual and hybrid event management platform. Stand by for a huge amount of strategy tips, insight and ideas for your next virtual event
You can find Jonathan on the Accelevents website and also Twitter and LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Ai is all over the PPC world. It's bidding for us, building audiences and some folks even try and get it to write out ad copy but can we trust it with our pay per click budget.
In this episode I'm chatting to former Googler Fred Vallaeys who's the CEO of Optmyzr who help marketers make sense of their pay per click campaigns, speed things up and hopefully get better results.
Fred has a huge amount of experience within the pay per click world and runs the Pay Per Click Town Hall which is a live video podcast that empowers paid search professionals with the latest insight about search channels and marketing tools.
You can find Fred on the Optmyzr website and also on LinkedIn and Twitter.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Can I also quickly mention my podcasting newsletter called Steamfeeders. It's available on LinkedIn and you can subscribe here.
Check out more episodes at https://www.jtid.co.uk/podcasts
A podcast can really help a business build trust, authority and connect better with clients or customers. But what about if you're in the business 2 business world where things move a little slower and more multi-format content is needed to make a sale.
This week I'm chatting with Roger Nairn the CEO of podcast production agency JAR audio who's worked with the likes of Netflix, Expedia, Walmart, Nordstrom, Lamborghini, Four Seasons and more.
Roger offers up lots of insight on podcasting for B2B brands including advice on strategy and planning.
You can find Roger on LinkedIn and also on the JAR Audio website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
This is a fascinating chat all about branding and rebranding. When you should do it and how you should go about it.
I spent some time with Jim Heininger, founder of The Rebranding Experts who has worked with the likes of P&G and McDonald’s. He offers a huge amount of insight about the rebranding process plus great tips on how to put together those dreaded branding guidelines.
You can find Jim on LinkedIn, Facebook and Twitter and head over to the website for contact info.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Can I also quickly mention my podcasting newsletter called Steamfeeders. It's available on LinkedIn and you can subscribe here.
Check out more episodes at https://www.jtid.co.uk/podcasts
Every marketer loves to put together good survey. Finding out key information from your audience can be essential to working out your future strategy but how good are digital polls and surveys?
Can we trust the results? Are Twitter & LinkedIn polls worth it or are they just for engagement?
In this episode I'm talking to Peter Shafer the Vice President of Sales and Marketing at Everest Communications. Peter has worked at polling organisations such as Gallup and Harris, as well as large global PR firms and he offers up a huge amount of insight and lots of advice on planning a survey.
You can find Peter on LinkedIn, Facebook and also on the Everest Communications website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Can I also quickly mention my podcasting newsletter called Steamfeeders. It's available on LinkedIn and you can subscribe here.
Check out more episodes at https://www.jtid.co.uk/podcasts
Email marketing is not dead. Honest. In fact you can get some serious returns if you do it right, much better than all this fancy social media stuff.
In this episode I'm chatting all things email marketing with Emily McGuire a Customer Evangelist at email service provide AWeber. We chat about what email personalisation is, segmentation and automation ideas plus a whole lot more.
You can find Emily on LinkedIn and AWeber on their website. You'll also find them on LinkedIn, Twitter, Facebook, Instagram and YouTube.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also quickly mention my bi-weekly podcasting newsletter on LinkedIn called Streamfeeders - lots of tips and advice for brands who want to podcast.
This is a great chat with Dave Snyder, the CEO of content marketing agency CopyPress and a good listen for beginners or experienced content marketers. We delve into how quickly content marketing can bring results, we talk formats and repurposing content and to top it off there's some SEO chat.
You can find Dave on Twitter or at the CopyPress website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also quickly mention my bi-weekly podcasting newsletter on LinkedIn called Streamfeeders - lots of tips and advice for brands who want to podcast.
A podcast can help a business or startup build trust, authority and connect better with clients or prospects but what's the best way to go about it.
In this episode I'm chatting with Harry Morton the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprises.
We talk about the different styles and formats of podcasts, a few recording tips and the best way to think about measuring the return on investment.
You can find Harry on Twitter and on the Lower Street website, Facebook and LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also quickly mention my bi-weekly podcasting newsletter on LinkedIn called Streamfeeders - lots of tips and advice for brands who want to podcast - links in the show notes.
Every local business needs to know a little bit about local SEO and the ways to attract more customers and clients from geographic searches, but it can be a bit of a hassle to manage.
Help is on hand from Claire Carlile who's a local search expert working for BrightLocal, a tool to help you manage your local search and reviews with confidence.
We talk about the types of businesses who can create Google business profiles, the importance of reviews, how to get more of them and lots more tips and advice.
You can find Clare on Twitter and make sure you check out the BrightLocal website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also quickly invite you to join my podcasting for business newsletter on LinkedIn called Streamfeeders. Lots of tips and advice of podcasting for brands.
The world of programmatic advertising has come a long way over the last decade. There's so much data available and so many ways to deliver ads to the right people at the right time.
In this episode I'm chatting to Lewis Rothkopf the President of Martin, a media buying and measuring platform.
We talk about what programmatic advertising is, what types of data we can use to target advertising and what we should be measuring to work out the ROI.
You can find Lewis on LinkedIn and on the Martin website.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also invite you to join my podcasting newsletter for marketers called Streamfeeders. You can find it on LinkedIn.
Private podcasts are growing in popularity. We can build them for our clients, we can on-board new staff and even offer courses through audio drip campaigns. The opportunities are endless.
In this episode I'm talking to Nora Sudduth, the Co-founder of Hello Audio who specialise in private podcast feeds and audio automations.
This really is a fascinating chat full of ideas for using podcasts in many ways and there's lots of insight on how audio automation can help your business.
You can find Nora on LinkedIn and Hello Audio on their website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free, and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out all the links & more podcasts at https://www.jtid.co.uk/podcasts
Can I also mention my bi-weekly podcasting newsletter called Streamfeeders. Its available on LinkedIn and you can subscribe for free.
Market researchers have been helping us figure out what folks think about our brand for years. If you can understand human behaviour, then you can sometimes predict consumer behaviour. Machine learning and Ai is now stepping in to help us.
In this episode I'm talking to Angeley Mullins the CMO & CGO at Latana, an AI-Powered brand tracking solution. We're talking about tracking what folks think of your brand and how machine learning is helping us to understand the results.
You can find Angeley on LinkedIn and Latana on their website. Also check them out on Facebook, Twitter, Instagram and Youtube.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. It's called Not Another Facebook Marketing Group. Love to see you there.
There are so many different marketing channels, online, offline and don't mention the Metaverse! How do we pick the right place.
In this episode I'm talking to Dan Gray from sustainable clothing brand Kotn who shares how he's found the right channels and how to measure the return on investment. Stand by for lots of strategy advice.
You can find Dan on Linkedin and the Kotn website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. I'd love to see you there.
Virtual events are still happening even though we're heading back to in-real-life events and the big trend seems to be a hybrid mish-mash which gives us the best of both worlds.
In this episode I'm talking to Brianna Haag, formerly of Eventbrite and the 3rd Marketing hire at Hopin.
Brianna is head of Demand Generation so we talk about what hybrid events are, best practice for running them, how they can be more accessible and open up the world to your event.
You can fine Brianna on LinkedIn and Hopin on their website, LinkedIn, Facebook, Twitter & Instagram.
Also make sure to check out the Hopin Guide to Best-In-Class Hybrid Events which is a must read.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also quickly invite you to Not Another Facebook Marketing Group for news about new episodes and lots of marketing help.
Buying digital ads can be complicated, very complicated and it's really easy to waste a lot of money. Facebook and Google seem to have things all tied up and artificial intelligence looks to be taking over the delivery of our campaigns.
In this episode I'm chatting to Don Moore, the CEO and President of Hybrid Theory who help SMEs navigate the complexity of the digital ad world. Don shares how he thinks ad buying will change in the near future, where the next opportunities will be and how privacy concerns may change the way we buy ads.
You can find Don and Hybrid theory on their website, LinkedIn, Facebook and Twitter.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking? It's called Not Another Facebook Marketing Group. Love to see you there.
Every brand needs to take a stand, your audience may expect this from you. This tends to mean it's easier to find trouble and you need to know where the threat is coming from and the scale of the problem.
In this episode I'm talking to Antony Cousins CEO at narrative monitoring AI tool Factmata. We talk about the types of threats that are out there, if we can anticipate problems and how good the Ai is at identifying problems.
You can find Anthony on the Factmata website and also on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also offer you an invite to join my Facebook marketing group? It's called Not Another Facebook Marketing Group. I'd love to see you there.
The Metaverse is here. Well, maybe not quite just yet but marketers are going to need to understand what it is and how to market in there, especially when our audience starts moving into a virtual world.
In this episode I'm talking to Mckenna Sweazey the founder of Web3 fashion and marketing blog, metaXmoda. Mckenna advises marketers and brand builders on strategy around Web3, digital fashion and NFTs.
We're talking about what the Metaverse is, how folks are using it right now and what our brand could look like in a virtual world with zero design constraints.
You can find McKenna on her website, Substack, Instagram, LinkedIn and Twitter.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. It's called Not Another Facebook Marketing Group. I'd love to see you there.
Should we be tracking all our customers to the Nth degree, finding out every little detail about them or should we be a bit more ethical in our approach?
In this episode I'm chatting with Kristin Zhivago, founder of Zhivago Partners and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin explains how we can be a little more ethical with our marketing efforts and how asking the right questions can get us better answers.
You can find Kristin on the Zhivago Partners website and on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www. jtid.co.uk/podcasts
I'd also love you to join my digital marketing Facebook group called
Not Another Facebook Marketing Group
We all want our prospective clients to make decisions like become a lead or buy something from us, but how can we persuade more folks to make those decisions?
In this episode I'm talking to Chris Morrison, the founder of Predictable Sales who offers up a huge amount of strategy advice on how to drive that decision and generate more leads.
You can find Chris on his Facebook Group, Predictable Sales. Make sure you join and say hello.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
I'd also love you to join my digital marketing Facebook group called Not Another Facebook Marketing Group.
Put your hand up if you want more leads or sales! I can see lots of hands. Most of these leads will come via your website but is it working to your advantage.
In this episode I'm talking to Sean Rosensteel, founder of Savvy Pro Web a web design company that focuses on building sites that generate leads and sales. There's a huge amount of insight on the copy we use on our sites, tips for building better forms and a lot more.
You can find Sean on LinkedIn and also on the Savvy Pro Web website.
Sean has also set up a Website Opportunity Cost Calculator for you to download so make sure you check it out.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. Love to see you there.
Referral marketing kind of fits into the world of word of mouth marketing where we nurture happy clients and in turn they tell other folks about us and get some sort of reward. It's a strategy that can work well.
In this episode I'm talking to Raúl Galera the Chief Advocate at ReferralCandy, an app that allows you to set up and run customer referral programs so we're talking about all the why's and how's of building it into your marketing mix.
You can find Raul on LinkedIn and Referral Candy on their website and also on Facebook and Twitter.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. Love to see you there.
Remote working has been the hot topic for the last couple of years, some folks love it, others hate it and lots want to do the hybrid thing. If you're running a marketing agency how do you manage all this?
In this episode I'm talking to Matthew Stibbe CEO at Articulate Marketing, a UK marketing agency who embraces remote working. We talk about attitudes to work, if we can be creative and how to stay productive. Matthew offers up a huge amount of insight driven from experience.
You can find Matthew on LinkedIn, Twitter and also on his blog geekboss.com plus check out the Articulate Marketing website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Can I also invite you to join my Facebook marketing group for news, tips & networking. Its called Not Another Facebook Marketing Group. Love to see you there.
Sorry to bother you mid week but I quickly wanted to invite you to my new Facebook Marketing Group called Not Another Facebook Marketing Group!
My hopes are that this new group will be a safe place for marketers and freelancers to engage, network and learn. I'll be posting on an almost daily basis and I've love for you to join and say hello.
Its in its infancy right now but once we have the numbers up I'd like to create some exclusive podcast episodes, live streams and maybe even some Q&A panels.
Here's the link to the group. Head over and don't forget to say hello!
As a marketer a fair bit of our budget probably goes on digital ads but as ad-blindness grows and ad blockers become more common how can we market to folks ad-free.
This week I'm joined by Anna Tutckaia, Head of Digital Marketing at ManyChat who offers lots of insight on how live chat, bots and social messengers can play a part in out marketing efforts
You can find Anna on LinkedIn and the Many Chat website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Also check out my Twitter community for marketers and freelancers. Join for free and say hello!
Should you use your employees and colleagues as brand evangelists? Shouting about the values of the company they work for online. Does this strategy work for all businesses?
Lots of questions answered by Mark Raffan the founder of B2B content marketing agency Content Callout. Mark is a big fan of brand evangelism but there are pitfalls and things to watch out for. Mark explains all.
You can find Mark on LinkedIn, Twitter and also the Content Callout website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app
Check out more episodes at jtid.co.uk/podcasts
Should you write a book for your business? Will it generate leads and sales or can it help build authority and trust?
These questions answered by Alinka Rutkowska the CEO of Leaders Press.
Stand by for a huge amount of tips and insight on getting a book ghost written to help your business or personal brand. We talk about the reasons for writing a book, how to plan things out and if it actually works.
You can find Alinka on the Leaders Press website and don't forget to check out her brilliant post on how to get a book published.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Emails, slack social media posts are mainly text and images and we can sometimes feel disconnected from our customers and the people we work with so how can we add a little bit of a personal touch to our marketing.
In this episode I'm talking to Darin Dawson co founder and president of BombBomb a Human-Centered Communication Platform that enables you to send simple, personal video messages.
We talk about the growth of short form video, how it can help us generate more leads and sales and how we can look and sound our best on video.
You can find Darin on the BombBomb website and LinkedIn, Facebook and Twitter.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Marketing for a non-profit is very different to marketing for a business. There are parts that overlap and we can use similar tactics but strategically we need to think a little differently.
In this episode I'm talking to Emily Heck, a former marketer for the Crossroads of America Council and Boy Scouts of America and the founder of Evergreen Strategic Communications. This is a fascinating chat about how non-profits and businesses differ, and how they don't differ, so listen up for lots of insight.
You can find Emily on LinkedIn and at Evergreen Strategic Communications.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Search Engine Optimisation has been around pretty much since the first search engine was launched and it's changed a lot over the years but what about the future and I mean the future for us marketing folk, how will things change.
In this episode I'm talking to Dmitrii Kustov the founder of SEO agency Regex SEO. We talk about content, links, a few technical bits and where Dmitrii thinks we should be concentrating our time in the future.
You can find Dmitrii at Regex SEO and also on Twitter and LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Focus groups have been around forever. I remember the days of yes/no buttons and folks losing the will to live once they hit the button for the 100th time! Nowadays its a lot easier to extract feedback from your clients.
In this episode I'm joined by Darshan Mehta the founder of iResearch.com so stand by for lots of tips and advice on how to run focus groups, pick people for the group and persuade them to take part.
You can find Darshan at iResearch.com and also make sure you check out his book called "Getting to Aha!: Why Today’s Insights Are Tomorrow’s Facts".
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
We could all do with some more leads and our website plays a huge role in generating them but are our sites up to scratch, could we squeeze out few more leads.
In this episode I'm talking to Tim Brown, the CEO of Hook Agency who offers up lots of design tips and website improvement ideas to help us improve lead conversions. We talk about call to action buttons, forms, above the fold, trust building and more.
You can find Tim on his website and also on LinkedIn and Facebook.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and you can support the app by subscribing or taking a quick look a the digital marketing training sessions I run.
Check out more episodes at https://www.jtid.co.uk/podcasts
Years and years ago you could create, or buy lots of links to your website and your ranking would go up. It was simple but very spammy. Things have changed a lot.
In this episode I'm joined by Jon Lightfoot the founder and CEO of Strategic SEO Solutions. Jon helps us understand the confusing and sometimes contentious world of back links and explains how to, and how not to build links
You can find Jon on his website at Strategic SEO Solutions and also on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app
Check out more episodes at https://www.jtid.co.uk/podcasts
They say practice makes perfect but can you really practice your copywriting skills and how do you find the time to write quality pieces when the pressure is there to churn out more and more?
Help is at hand from Bryan Collins. He's a former content marketer for Sage, the accounting folk and the founder of ‘Become a Writer Today’. His content has been viewed over 10 million times and he’s been a guest writer for publications like Lifehacker, Forbes, FastCompany, and Copyblogger.
He’s also the author of several bestselling books including, ‘The Art of Writing a Non-Fiction Book’, ‘The Power of Creativity’, and ‘Yes, You Can Write’.
You can find Bryan at becomeawritertoday.com and he also hosts the Become a Writer Today Podcast.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Stand by for a really interesting chat with Skyler Reeves, founder and CEO of content marketing agency Ardent Growth about how to group content into topics which is proving to be a good ranking strategy within Google.
Skyler offers up lots of advice on how to plan, research, group and link content together and its a must listen for any content writer or strategist.
You can find Skyler on the Ardent Growth website and also on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Do you measure your marketing efforts? Do you know if folks are having trouble with areas of your website?
To be honest I think measuring our marketing is something we can all do a lot better so in this episode I'm talking to Mercer, the co-founder of MeasurementMarketing.io.
Stand by for an astonishing amount of information that will change the way you think about analytics and data.
You can find Mercer at Measurement Marketing , there's also a bunch of video tutorials on their YouTube channel and you'll find them on LinkedIn, Twitter and Facebook.
If you enjoy this episode I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
Ignoring the mass market and drilling down into a niche can be a really effective targeting strategy that tends to get higher conversion rates and better results.
Cristina Rodriguez has done this for years with her martial arts marketing agency, Grow Pro. In this episode Cristina explains how niches work, how to find them and target them.
You can find Cristina on her website at Grow Pro Agency, Linkedin, Facebook and Twitter.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at jtid.co.uk/podcasts
Influencer marketing is huge and we're not just talking about celebs and YouTubers. There are tens of thousands of nano, micro and medium influencers scattered all over the world and many brands are seeing huge benefits working with them.
In this episode I'm chatting to Igor Fedenkoff, the founder of Brybe.com an online Influencer marketplace. He offers up huge amounts of advice on how to find and work with influencers plus we chat about some of the things you need to watch out for and if more government regulation is on the way.
During the podcast Igor mentions the Grin creator management platform and the HypeAuditor analytics software .
You can find Igor on his website, Brybe.com and also LinkedIn and Facebook.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
An estate agent or real estate agent is the type of service you only need a few times in your life. You're not going to be following a bunch of them on social media for the fun of it so you need a slightly different social media strategy than other industries.
In this episode I'm chatting to Shania Clarke a marketing strategist with AvenueHQ who offer marketing services to estate agents.
We're talking about the types of content you need, which platforms you need to be on and a lot more.
You can find Shania on the Avenue HQ website, LinkedIn, Facebook and Instagram.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Customer experience, UX, UI and a dozen other acronyms all help to confuse us about what customer experience really is so in this episode I'm talking to Greg Lim from Persosa who helps us understand how to measure and act upon the behaviour of folks on our website. We also talk about 3rd party cookies and what to do when they are laid to rest.
You can find Greg on the Persosa website and also on Linkedin.
During the podcast Greg mentions a couple of articles, here are the links - Apple Robbed the Mobs Bank and part two of the article is here.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
A few years ago Mark Zuckenberg said that the Facebook feed would eventually be mainly video. We’re not far away from that. Video is becoming more important every day for our marketing efforts. But you know, it’s really hard!
In this episode I’m talking to Augie Johnston, ex-YouTuber, former professional basketball player the founder of video editing startup VidChops. He offers a huge amount of tips and advice on how to plan, record and edit videos without it talking the whole week!
You can fine Augie on his website Vidchops.com and on LinkedIn, Facebook, Twitter and of course YouTube.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
If you're a marketer the chances are you're working remotely or in some sort of hybrid situation and over the last couple of years digital transformation has happened fast. But... can we be productive remotely? Should we turn off Slack and Teams every now and then? Can we still have those water-cooler chats?
All these questions and more answered by Jennifer Shaheen, founder and President of Technology Therapy Group. You can find Jennifer on the Technology Therapy Group website and also on LinkedIn, Facebook and Twitter.
If you enjoy this episode I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Online, we are very disconnected from our customers and clients. We hardly see or speak to them so building trust and authority through our content marketing efforts is essential.
In this episode I’m talking to Chris Pistorius, founder of KickStart Dental Marketing who has a huge amount of experience in building trust and authority in a field where it’s a must. You really need to trust your dentist!
We’re talking strategies, formats and types of content needed plus a lot more.
You can find Chris on his website and also LinkedIn, Facebook and Twitter. Don't forget to connect.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out all the links & more podcasts at https://www.jtid.co.uk/podcasts
We’re producing more content than ever before and a lot of that content has an audio element to it. I’m thinking video, podcasts and even the messaging on phone systems so it’s well worth hiring a professional voice over to make your content sound great.
In this episode I’m talking to David Ciccarelli, CEO of voice over marketplace Voices.com who gives offers up a huge amount of tips and advice on how to hire a voice over. We talk about matching voices to our brand, creating sonic guidelines and how the recording process works.
You can find David at Voices.com and also on LinkedIn, Facebook, Twitter, Instagram, YouTube.
During the podcast David mention Voices.com’s sonic logo and sonic branding guidelines. Make sure you check them out.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your favourite podcast app.
Marketing freelancers now play a huge role within existing teams and for smaller companies who may only need a few skills or a few hours a week. They can also play a huge part when you need a specific skill for a project.
In this episode I'm talking to Amanda Rabideau the Founder & CEO of Arch Collective and a Fractional CMO. She shares her experience of hiring and managing freelancer marketers, we talk about the benefits of using freelancers and Amanda offers lots of practical advice to make sure relationships run smoothly.
You can find Amanda at arch-collective.com and also on LinkedIn , Twitter and Instagram .
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
Modern digital marketing means we are feeding algorithms with content all day long in exchange for attention, clicks and hopefully some sales and leads. It can feel like never ending process and our creative juices can stop flowing very quickly when starring at 1000's of templates from Canva or Mailchimp.
In this episode I'm talking to the very creative Colton Briner who specialises in getting results by doing things a little bit differently. We talk about feeding those algorithms, being more creative and the need to experiment a bit more.
You can find Colton at Scrappy AF Solutions and also on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
Sponsoring a team, person or event can be a powerful way of getting your name out there and driving sales and leads but it can be a complicated business so I'm delighted to be talking to Ken Ungar, President & Founder of CHARGE Sponsorship agency .
Ken explains the basics of sponsorship, how to pick the right person or team to sponsor and there's heaps of advice on avoiding problems and getting the most out of a sponsorship deal.
You can find Ken on the CHARGE website, LinkedIn and Twitter . Ken has also put together a number of free resources so make sure you check them out.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
Business to Business content marketing is a different beast to business to consumer content marketing, the sales process can be a lot longer, more involved with more authority and knowledge building content needed. At the same time we can't ignore that we are still marketing to people.
In this episode I'm talking to entrepreneur and B2B startup mentor Mark Colgan who shares some of his 13 years of experience in B2B Sales & Marketing. We're talking about how to start building your content strategies and there's lots of advice on authority & trust building.
You can find Mark at markcolgan.co.uk and on LinkedIn. Check the links in the show notes.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
Google's search results have been changing a lot over the last few years. There's been a big increase in zero click search where Google gives us the answer and the focus for site owners is now on website user experience and Google are guiding us on how they want websites to behave.
In this episode I'm talking to Erik Newton, the Vice President of Marketing at Milestone Inc who shares his thoughts on the current state of Google Search & SEO. We talk zero clicks, website speed and what Google wants from us. Plus lots of chat about the future.
You can find Erik at Milestone Inc and also on LinkedIn.
Milestone is hosting its annual Engage conference on Sept 14 and Sept 15 2021 which is a Virtual Digital Marketing Summit for Online Marketers. Check your diary.
You can also find Erik's book Hack the Corporate Fast Track on Amazon.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
The Content Strategy Collective was a large virtual event held by Marketmuse.com that involved many speakers, guests, sponsors, pre recorded and live talks, they was a lot going on.
In this episode Elizabeth Irvine the VP of Marketing for MarketMuse talks about how the event came together, what software they used and also shares the pain points and successes. If you're planning to hold a virtual event then this is a must listen.
Make sure you check out the MarketMuse YouTube channel for some content from the event.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
Bynder, a digital asset management platform, have recently released their latest State of Branding research. They've surveyed 1,600 marketing and creative professionals to work out the latest trends in branding and digital content creation.
This is a fascinating chat with Andrew Hally their CMO who explains more about the research and how the pandemic has changed the content world.
You can check out the report here and don't forget to connect with Andrew on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
In a world of social media and instant everything press releases can seem a little bit old school but they never went away and can really help you increase brand exposure and generate sales and leads. They still work.
In this episode I'm talking to Mickie Kennedy who's the founder of eReleases.com who distribute press releases to journalists and the PR wire network. It's a chat full of tips and advice on how to get ideas for releases, target them correctly write them and get results with them. Lots of insight
You can find Mickie on the eReleases website and also on LinkedIn, Twitter, Facebook.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
This is a brilliant chat about how handwritten notes can help build better customer relations and even increase leads and sales.
David has founded Handwytten which uses a bunch of robots to write notes with real pens in authentic handwriting styles. David explains how it all works in the podcast.
Make sure you check out the Handwrytten website and don't forget to connect with David on LinkedIn .
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
How much thought do you put behind picking the right images for your campaigns? Are you in a rush or do you spend too long trying to find the perfect image?
Help is on hand from Dr Rebecca Swift, Global Head of Creative Insights at Getty Images. This is a fascinating chat and we cover topics like image trends, diversity, sustainability, authenticity and tips and advice for picking better stock images.
You can read about Dr Rebecca's work & see the latest trends on the Getty Creative Insights website .
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
For local businesses like hairdressers, accountants, furniture stores appearing on the Google map is essential.
Being found in Google based on your locality can make a huge difference to your stores footfall.
In this episode I'm joined by local SEO expert and founder of This Is My South Bay Eric Seropyan who offers up a huge amount of tips, advice and insight on how to rank your local business in Google.
You can find Eric at This Is My South Bay and also on Instagram, Twitter, Facebook & YouTube.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Relationship marketing, business advocacy are powerful strategies for the digital marketer but are we always doing things the right way? Are we being authentic? Can we do better?
In this episode I'm talking to Shauna Armitage who is a freelance marketing director working with start-ups and helping them form their marketing strategies. Shauna offers vast amounts of insight and tips on how to grow your relationship marketing strategies.
You can find Shauna on her website and on Instagram.
Shauna is also the host of the Startup Renegades podcast so head over and give it a listen.
Can I quickly mention is that NAMP is totally ad free, and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Check out more episodes at
https://www.jtid.co.uk/podcasts
Discovering your marketing ROI can be difficult. There are so many channels and so many touch points with some of them offline. How to we reliably report the return on investment of our marketing efforts?
In this episode I'm joined by Len Ward the founder of Commexis which is a consulting firm that helps organisations discover their true ROI. It's a fascinating chat which I think will make you think slightly different about how to report successes and failures to the board or your client.
Check out the Commexis website and don't forget to connect with Len on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Apple have recently introduced third party cookie and tracking blockers to their PC web browsers and iPhones. A lot of marketers and advertisers are not happy as their stats and reports may now be different.
Talking tracking can be complicated especially if you're more of a creative marketers than a technical one so in this episode I have Sam Ovett from Mobile Pocket Office who's going to explain things in normal speak.
Sam's company focuses on building business and marketing automation processes to help organisations with their workflows and discover the numbers and reports that actually matter.
You can find Sam at Mobile Pocket Office.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
In person networking has obviously pretty much stopped during the pandemic but is it dead for good? Have we moved our networking online or do we still need some human interaction?
In this episode I'm talking to Pieter Limburg, founder and CEO of Mobilo which makes a smart business card based on RFID technology very similar to how contactless payments work.
Pieter offers up lots of tips and advice on how to get more out of your networking efforts and explains how Mobilo works.
Visit the website at mobilocard.com and contact with Pieter on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at https://www.jtid.co.uk/podcasts
Keyword matching, increasing search exposure, being a content production line - these are all things a marketer or copywriter has to deal with and it can drag the creativity out of you.
In this episode I'm talking to Brad Smith about how to stay creative when we're basically just trying to feed algorithms with content.
Brad runs a couple of content agencies and also a fascinating tool called Wordable that enables distraction free writing and looks after all the formatting of content & posting to your CMS so you can concentrate on the writing.
Check out the Wordable website and don't forget to connect with Brad on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more episodes at https://www.jtid.co.uk/podcasts
Storytelling is one of those buzzwords that floats around the marketing world and you see lots of marketing guru's on Twitter telling you to do 'storytelling'. But what does this really mean?
In this episode I'm talking to Michael Murdoch and Robbie Dale the co-founders of Story Cube which they describe as a framework that helps organisations explain what they do through storytelling.
It's a fascinating chat that give you lots of ideas on how to plan your content and sales strategies. Check out the website and connect with Michael and Robbie on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Find more podcasts at https://www.jtid.co.uk
For the 100th episode I'm delighted to be joined by Kris Ruby who has appeared on TV over 150 times covering big tech bias, politics and social media. She is also the CEO of Ruby Media Group, an award-winning public relations and media relations agency in New York.
This episode is an absolute masterclass for marketers and PR folk as we delve into the expectations of media outreach from both the agency, client and publisher perspectives. We also talk about artificial intelligence and how its helping PR agencies identify new opportunities and we touch on how to protect your brand from appearing in biased stories and on unhelpful media channels.
Kris is an absolute font of knowledge so listen up to the episode and connect with her on Twitter, Facebook, Instagram, LinkedIn and on her websites krisruby.com and rubymediagroup.com.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Listen to more episodes at https://www.jtid.co.uk
We've been to a lot of virtual events over the pandemic months and some of them have been soul destroying haven't they? And they're probably not going away so how do we make them more engaging?
I'm chatting to Erica Maurer who's a partner with EMRG Media in New York which is a full service event planning and digital marketing company. It's a fascinating chat full of tips and advice on how to stage better virtual events and make them less like giant zoom calls.
You can find EMRG online here and download a free Event Strategies guide at bookevents.com.
Don't forget to connect up with Erica on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
Thanks for downloading.
You need experience to get the job but you need the job to get the experience! This is a huge issue when looking at entry level jobs within the marketing world. How do you get that experience?
In this episode I'm chatting to Moe Abbas, CEO of Acadium which offers digital marketing apprenticeships complete with mentorship so you can start building that portfolio and getting real world experience.
You can find the Acadium website here and don't forget to check in with Moe on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at:
https://www.jtid.co.uk/podcasts
Creating video for social media or your website can be a faff. It's time consuming and we don't always know if it works plus video can be really hard to do. Don't fear! Daryl Cygler is here to offer insight, tips and advice on how to do video better using just your smartphone.
Daryl is the founder of Smartphone Video Marketing which helps small medium businesses create their own video marketing content without the need for video production companies, or expensive film equipment and all through the power of their smartphone.
Don't forget to check out the free ebook on the website.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
Google are having a big update in May and the focus seems to be on site speed and usability, especially when looking at websites on mobile phones, but how fast does our website really need to be?
Kevin Wiles is a technical SEO and we chat about website speed and is it really worth saving half a second off your page load time. We also chat about the upcoming Google update in May and what it means for marketers.
You can find Kevin on his website kevinwiles.co.uk, LinkedIn or Twitter.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
Project Management and building workflow processes can be areas that agencies tend to skip over. A lot of information is stored in peoples heads and workflows are made up on a day to day basis. We wing it!
Joining me is Corey Northcutt CEO of SEO agency, Northcutt. It's a fascinating chat where Corey explains his agencies project management techniques, workflows and business processes and talks about a couple of tools that could help us.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
How can Artificial Intelligence help our content marketing efforts?
That’s what we're talking about in this episode. We know Ai is good at analysis but how good is it and can it write content for us?
All these questions and more answered by Jeff Coyle the Co-founder of MarketMuse which is an online tool that helps content marketers, search engine marketers, agencies build authority and improve their ROI using AI Content Intelligence. Check out their website and find Jeff on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
How much of the boring stuff at the bottom of our website do we really need? There's cookie polices, privacy polices, terms of use, terms and conditions, delivery policies... it never ends!
We're going to try and demystify it a little with Frankie Mundy who's a Senior Legal Editor & Lawyer and Marion Kennedy, Senior Legal Editor from Sparqa Legal. If you need legal templates, documents and legal assistance then give them a shout.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at https://www.jtid.co.uk/podcasts.
You can waste a lot of money on Google Ads so would it be a good idea to hire an advertising agency and what questions should you ask them.
Joining me today is Naira Perez from SpringHill Digital which is a Google Ad agency. Naira has over two decades working in the world of traditional and digital advertising and shares a huge amount of insight. You can find Naira on LinkedIn and the SpringHill Digital website.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
Technical SEO can be a bit 'technical' especially now that Google have said they will start using Core Web Vitals signals as ranking factors from May 2021.
Web vitals can confuse even seasoned web developers we're going to try and explain things in normal speak!
Joining me is Corey Northcutt a 17-year SEO veteran who's currently running the show at boutique SEO agency, Northcutt.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at
https://www.jtid.co.uk/podcasts
Artificial Intelligence and machine learning has come on leaps and bounds over the last few years and it's now being applied to help us with our content marketing and optimisation.
Ryo has built a tool that will help us identify content niches, provide us with outlines and generally help the content marketing process be less hit and and miss and more targeted.
You can check out Topic at usetopic .com and connect with Ryo on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
You can find more podcasts at https://www.jtid.co.uk/podcasts
This podcast holds so much information about Facebook ads and compliance that you'll probably want to listen to it twice.
Rory shares a huge amount of advice and best practice tips to help you understand Facebook advertising, especially around the topic of compliance. If you've had ads disapproved or access to the ad manager blocked then listen up to this episode.
You can find Rory at rfsdigitalmedia.com and helpwithads.com.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more podcasts at jtid.co.uk/podcasts.
A quick Google just before recording this podcast says around 25% of Internet users have Ad Blockers installed on their web browsers. That's a lot of people, so is this trend going to be a problem for marketers who want to show ads to folk?
Listen up to this episode where I talk to Abbey Schoenberg who is the director of marketing at fancy.com and has spent the past 12 years working with direct-to-consumer brands, building campaigns, programs, and strategies to drive brand love and generate growth. Online advertising is a huge part of that so it's great to get Abbey's view on the whole Ad Blocker scene.
Make sure you connect with Abbey on LinkedIn so check out the link in the show notes
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at:
https://www.jtid.co.uk/podcasts
This is a really interesting chat with Veronica who used to be a Chief Financial Officer (CFO) and is now a content marketing strategy consultant specialising in industries like accountancy, law and insurance. We talk about how to make our content more interesting and useful pus how to introduce video marketing into these industries.
During the interview Veronica mentions video apps Wave and Loom so nip over and take a look.
Make sure you also check out my podcast interview with the Chief Marketing Officer of Wave Video, Daniel Glickman .
You can find Veronica on her website which is veronicasagastume.com . She's also on LinkedIn, Facebook, Instagram .
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. You can find more podcasts at https://www.jtid.co.uk/podcasts.
In the second part of the chat we're talking about ego and how to stop yourself from posting thoughts that may seem a good idea at the time but probably aren't! We also talk about video posts and how to make your profile become more inviting.
Megan offers huge amounts of insight and tips. You can find her on LinkedIn and on her website Relevant Business.
Megan also has a LinkedIn Profile Checklist available on her website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. Check out all the links & more podcasts at https://www.jtid.co.uk
In the first part of a two part chat we're talking about how to become more comfortable on LinkedIn and how to cull and mute some of your connections so you don't get the shouty people popping up all the time in your feed!
Megan offers huge amounts of insight and tips. You can find her on LinkedIn and on her website Relevant Business.
Megan also has a LinkedIn Profile Checklist available on her website.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at https://www.jtid.co.uk/podcasts
| Are you thinking about writing a business book? Maybe something to help generate leads and sales or a legacy book at the end of your career? This episode is for you.I spent some time talking to the brilliant Laura Gale who has ghostwritten over 15 books, edited a whole lot more and runs Laura Is Writing that helps entrepreneurs to write, publish and market their books.Make sure you check out Laura's own books on her website. Download "How To Write This Book: Write, Publish and Market Your Business Bestseller" and "Content That Converts: How to Build A Profitable and Predictable B2B Content Marketing Strategy".Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app... check out all the links & more podcasts at https://www.jtid.co.uk/podcasts |
This is a must listen for anyone who's trying to get better search results without spending a fortune on SEO experts. There's a lot you can do yourself.
Arron is responsible for SEO and growing organic traffic for highspeedtraining.co.uk who are an online training provider in the UK.
In his first year of being responsible for High Speed Training's organic search presence Arron was able to increase traffic by 30% and revenue by 25% making it the fastest growing channel in the business at the time.
You can find Arron on LinkedIn.
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the pod a quick shout on social media and subscribe via your favourite podcast app.
More podcasts can be found at https://www.jtid.co.uk/podcasts
Internal Marketing is usually thought as something only big companies do. Can SMEs and smaller businesses use some of the tactics to help provide a better customer experience?
In this episode I'm talking to Chris Wallace from marketing consultancy firm InnerView.
Chris draws from over 20 years of sales & marketing experience and explains some of the techniques involved in marketing to staff, why you should do it and he offers a couple of great examples near the end of the pod.
You can find Chris at innerviewgroup.com and also on LinkedIn.
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Check out more podcasts at https://www.jtid.co.uk/podcasts
If you want to know more about Google My Business then you've come to the right place.
Sometimes it seems that Google almost tries to confuse us with the tools and services it offers and I hear from a lot of folk who get started with Google My Business and then give up. Treat this podcast a bit of a beginners guide.
John shares a huge amount of knowledge talking about the importance of reviews and how often we should post updates.
You can find John on LinkedIn and check out the website at localseosearch.ca. make sure you hop along and say hello.
Also make sure you check out the new YouTube channel called Not Another Marketing Channel(!)… see what I did there! Lots of marketing software reviews and more.
Find more podcasts at https://www.jtid.co.uk/podcasts
We all know about business to consumer influencers, most are found selling other people's wares on Instagram but what about influencers within the B2B world?
On this episode of Not Another Marketing Podcast I'm talking to award winning marketer & the author of Brand Breakthrough, Margie Agin.
We discuss B2B influencer marketing, how it works and if it's worth it. Margie talks us through the process of how to find influencers, how to keep them happy and work with them as partners to help achieve both parties goals.
You can find Margie on LinkedIn, her book is called Brand Breakthrough and looks at the process of developing an authentic brand personality. The Action Guide mentioned in the podcast can be found here.
Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more episodes at https://www.jtid.co.uk/podcasts
Are you struggling with your video marketing? Do you know you should be doing better? I certainly struggle with video and in this episode of Not Another Marketing Podcast I'm talking to the CMO of wave.video Daniel Glickman.
The next half hour will make the process of video marketing make sense. Daniel offers up massive amounts of knowledge and insight on how to generate leads, sales and more authority & trust using video.
You can find Daniel on Twitter @cmoconfessor and on LinkedIn. Check out wave.video for amazing cloud-based video creation software and Daniels blog & podcast are at cmoconfessions.com
Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find more episodes of Not Another Marketing Podcast at https://www.jtid.co.uk
If you're feeling a bit stuck on the creative side of things then this episode is for you. Susan Meier is a sculpture artist and marketing expert and has worked with some of the biggest global brands including Samsung, Unilever and Gilead.
We can sometimes get trapped in data and spreadsheets and its always good to be able to step back and experiment a little. Susan offers us a huge amount of insight about how to be more creative with your marketing efforts so if you're trying to get those creativity juices going then check out this episode.
You can find Susan on her website, LinkedIn, Instagram and Twitter .
Can I mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.
Find all the links on the website.
A podcast can really help a small business, freelancer, solopreneur or startup build trust, authority and connect better with clients or customers. Being able to improve trust usually leads to better sales, leads and happier clients.
In this episode of Not Another Marketing I talk to Alban Brooke from podcast host Buzzsprout and he shares a huge amount of insight and knowledge.
Alban has also written an amazing guide on how to start a podcast that's been read over a million times and there's complementary videos and a podcast to go with it. You can read the guide in full here and it's a must read!
Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app. You can find more podcasts on the website.
Marketing personalisation can be a powerful tool for targeting niches and getting your message to the right people but what constitutes personal marketing and when does it start to get a little bit creepy?
In this episode on Not Another Marketing Podcast I'm taking to Andrew Hally, the Chief Marketing Officer of Bynder which is a digital asset management tool that helps marketing teams to collaborate in the cloud & store/find all their important digital assets.
Can I quickly mention that Not Another Marketing Podcast is totally ad free and I’d love it if you could give the podcast a quick shout on social media and subscribe via your favourite podcast app.
Content marketing is something every marketer does. It's the web pages we create and the landing pages we build but do we focus enough time on what the customer wants rather than what we want from the customer?
In this episode of Not Another Marketing Podcast I'm talking to Paxton Gray, Executive Vice President of digital market agency 97th floor.
We talk all things content and Paxton offers lots of tips and advice on how to driver better results.
During the episode Paxton mentions his keyword research webinar which you can watch here and a free advanced keyword template that you can get from here. Feel free to connect with Paxton on LinkedIn.
Can I quickly mention that NAMP is totally ad free and I’d love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.
There’s also a companion newsletter to go with the podcast called Not Another Marketing Newsletter… it’s once a month & crammed full of news, podcasts & interviews.
Sign up for Not Another Marketing Newsletter here and I promise no dodgy upsells!
The words Marketing Automation are thrown around quite a bit and the topic can sometimes be seen as a dark art, something that only giant companies do but that's not true at all. Automating in an intelligent way can lead to better results and happier customers for any size of business.
In episode 74 of Not Another Marketing Podcast I'm talking to Mike Maynard, CEO of Napier B2B. It's a really interesting chat about email automation, chat bots and a lot more.
You can find Mike on LinkedIn and he's just launched a new B2B marketing podcast called The Marketing B2B Technology Podcast.
Can I quickly mention that NAMP is totally ad free and I'd love it if you could help me keep it that way buy giving the pod a quick shout on social media and subscribing via your podcast app.
There's also a companion newsletter to go with the podcast called Not Another Marketing Newsletter... it's once a month & crammed full of news, podcasts & interviews.
Sign up for Not Another Marketing Newsletter here and I promise no dodgy upsells!
The marketing freelance world has taken a massive hit over the last few months with contracts being cancelled, budgets being cut and a lot of people getting a bit nervous about the future.
In episode 73 of Not Another Marketing Podcast I'm talking to George Papadeas who's COO of The HOTH and FreeUp about what he's seen happen to the marketing industry over the last few months and what he thinks the future holds for freelancers.
George has a huge amount of inside knowledge to share and if you are a freelancer who's looking for work right now take a look at FreeUp.
You can find the HOTH on the web, Twitter, Facebook and LinkedIn.
FreeUP is on the web here and Twitter, Facebook & LinkedIn.
Can I also quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could help keep it that way but giving the pod a quick shout on social media and subscribing via your podcast app.
There's also a companion newsletter to go with the podcast called Not Another Marketing Newsletter. It's once a month & crammed full of news, podcasts & interviews.
Sign up for Not Another Marketing Newsletter here and I promise no dodgy upsells!
There are many myths surrounding SEO. Far too many and we're all probably guilty of using some of them at some point of time.
In episode 72 of Not Another Marketing Podcast I'm talking to author and SEO expert Damon Burton about some of the biggest SEO myths so you can avoid them in the future.
Damon has been featured in Forbes, Entrepreneur Magazine, BuzzFeed and USA Weekly & has written a free SEO book called Outrank that you can find at freeseobook.com.
If you want to connect with Damon then you can find him on LinkedIn and Facebook .
Not Another Marketing Podcast is totally ad free and I’d love to keep it that way.
If you've enjoyed this episode you can help by giving the pod a quick shout out on social media and subscribing via your podcast app… you can also buy me a coffee to help keep the lights on starting from £3!
More information on the podcast support page. Thank you.
It’s really easy to mess things up on social media even when you’re trying not to. Things can go pear shaped, people can rant and then the CEO jumps on Twitter and makes everything worse!
In this episode of Not Another Marketing podcast I talk to reputation & crisis communication expert Jeff Hahn who has a huge amount of experience guiding brands through reputation issues and problems on social media.
Jeff has a new book out called “Breaking Bad News: 12 Essential Crisis Communication Tools” that almost acts as a guide for brands dealing with crisis communication. It’s a great read for any brand or social media manager. Check out the website for more information on how to get hold of a copy.
Not Another Marketing Podcast is totally ad free and I’d love to keep it that way. You can help buy giving the pod a quick shout out on social media and subscribing via your podcast app… you can also buy me a coffee to help keep the lights on starting from £3!
More information on the podcast support page. Thank you.
We tend to think about search results from the point of view of our own content but there could be opportunities being missed within other brands content that could increase your visibility and bring in more sales and leads.
In this episode of Not Another Marketing Podcast I'm talking to Chris Dickey from Visably.com about how to increase your brands visibility within the search results. Its a fascinating chat that may make you look at the search results in a slightly different way.
At the time of recording Chris has released a new tool in BETA called Visably.com which will help brands measure their current search engine visibility and find new opportunities. Right now you can sign up and try out the tool for free.
Check out Visably on the web, on Twitter and LinkedIn.
If you found this episode interesting then please subscribe on iTunes, Spotify or your favourite podcast app. You can also help support the podcast on Kofi where you can buy me a coffee and keep the podcast ad free!
On May 4th 2020 Google let loose one of its Core Updates and the marketing world had something else to take about other than working from home!
Did you go up or down? Did you not notice at all?
In this episode of Not Another Marketing podcast I talk to SEO Consultant Tim Capper about the update.
Tim has a huge amount of experience and helps us understand what a core update is, what to do if rankings have changed and how we can protect against future updates.
You can find Tim on twitter @GuideTwit and on the web at onlineownership.com
Not Another Marketing Podcast is totally ad free and I'd love to keep it that way. You can help buy giving the pod a quick shout out on social media and subscribing via your podcast app... you can also buy me a coffee to help keep the lights on starting from £3!
You can find the podcast support page here.. Thank you.
At the moment there's a good chance that your business is closed or people just don't want what you sell right now so what do we do with our Facebook ad campaigns?
I spoke to Nikki Hesford about reducing ad budgets, changing messages and trying to generate interest and engagement in what we do so we can retarget people when things reopen.
There's lots of tips for what we can be doing right now but also ideas on how to start pushing forward again once things get back to normal.
You can find Nikki on twitter, on Facebook HesfordMedia and on the web at hesfordmedia.co.uk.
If you've enjoyed this episode then please help me keep it ad free by subscribing on your favourite podcast player or giving the podcast a quick share on social media... if you can afford it I'd really appreciate if you could 'Buy Me A Coffee' to help keep the lights on and keep the podcast ad free.
You can find out how to support the podcast here.
With a large number of businesses having to shut right now questions are being asked as to what to do with your Google My Business account.
Should we set ourselves as closed? Can we still ask for reviews? Should we still be writing posts?
All these questions are important as many bricks and mortar businesses get a lot of trade from local or Near Me searches.
In episode 67 of the podcast I talk to local SEO Amy Toman about what we should be doing right now to edit and protect our Google My Business listing.
Amy has a huge amount of experience helping small local businesses increase their exposure and find new clients using Local SEO and Google My business.
You can find Amy on twitter @bubblesup and on the web at petsitterseo.com
Not Another Marketing Podcast is ad free and I'd love to keep it that way. You can help buy giving the pod a quick shout on social media and subscribing via your podcast app... if you can afford it you can buy me a coffee to help keep the lights on :)
You can find out how on my podcast support page. Thank you.
Many freelance marketing folk have been hit badly by the global pandemic with contracts being cancelled, budgets being slashed and all of us having to work from home. Even the influencers have been hit with events cancelled and people focusing on the more important aspects of life.
Charlotte talks about her experiences and shares what she and some of the influencers she works are doing to keep busy, get some work and keep sane!
There's also a bunch of tips on working from home.
You can find Charlotte using the following links.
https://bletherdigital.co.uk/
https://www.instagram.com/bletherdigital/
https://www.linkedin.com/in/charlottedougall/
https://www.facebook.com/bletherdigital
If you've enjoyed this episode of Not Another Marketing Podcast then please subscribe on your favourite podcast player and if you can afford it make a small one off donation to help keep the lights on.
You can find out how to support the podcast here:
https://www.jtid.co.uk/support
Make sure you check out the website for pics of my desk and more importantly the Pink Power Ranger & James Bond!
https://www.jtid.co.uk/podcasts/workathome
I'd love it if you'd subscribe and get the next episodes automatically delivered. Here's some links.
iTunes
Spotify
TuneIn
Stitcher
Having trouble converting your social ads into sales and leads?
The world of social media advertising can be a confusing place so in this episode of Not Another Marketing Podcast we're demystifying things with Chris Madden from paid social media agency Matchnode.com.
We talk Facebook Ads, creating audiences, building landing pages, YouTube, Twitter and much more.
Grab a coffee, sit back and learn how to get better results from your social ad campaigns.
Find a transcript of this podcast and links to websites mentioned during at pod here.
Subscribe to Not Another Marketing Podcast for free at:
iTunes
Spotify
Stitcher
Tunein
If you're about to change web host or you're thinking about a new website then check out this podcast. We go into lots of detail about what type of package could be best for you and explain all the technical terms relating to servers, RAM and cores.
Websites and software mentioned during the podcast include:
34sp.com
WordPress
Magento
Joomala
Wix
Squarespace
Weebly
PHP
Listen to more podcasts at https://jtid.co.uk/podcasts
Subscribe to Not Another Marketing Podcast for free at:
iTunes
Spotify
Stitcher
Tunein
I’m always being asked about backlinks during my training sessions and there’s so much missinformation and confusion about the topic I though I’d put together a short podcast explaining what I think backlinks are and the best way to build them.
I’ll also explain why I think SEO Agencies are the worst people to build link….. .this weill get some Tweets.
Have a listen and let me know what you think.
During the podcast I mentioned a Twitter Rant (sort of) that I had some time ago and I managed to find the link to an SEM Rush link building webinar that I mentioned.
In this episode of Not Another Marketing Podcast we talk to SEO consultant Mark Preston about understanding and identifying searcher intent.
If you’re having trouble getting your content to convert into business then you may be having trouble with intent. We talk at the different types of intent and how to target it.
Websites and services mentioned during the podcast include:
Mark Preston SEO
A full transcript of this podcast is available here.
Get In Touch
If you have any questions about the podcast then head over to my website or join me on Twitter.
In this episode of Not Another Marketing Podcast we talk to Nikki Hesford from The Nikki Hesford Business Academy about getting to grips with Facebook ads.
The pod contains a HUGE amount of information to help you increase conversion rates, target your budget better and build ads that work for your audience.
A full transcript of this podcast is available here.
Get In Touch
If you have any questions about the podcast then head over to my website or join me on Twitter.
Search Engine Optimisation can be a bit of a nightmare for marketeers, there's so much conflicting information so help is at hand!
In this episode of Not Another Marketing Podcast we are joined by Patrick Hathaway from Sitebulb who looks at 5 Areas of Search Engine Optimisation That You Cannot Ignore].
A full transcript of this podcast is available here.
Get In Touch
If you have any questions about the podcast then head over to my website or join me on Twitter.
In this episode of Not Another Marketing Podcast we talk to David Alexander from Pixelloop.org about the new editor, if you need to update straight away, what to expect when you do and a little bit of speculation about the future of this editor.
You can find David at Pixel Loop and Mazepress
A full transcript of this podcast is available here.
Get In Touch
If you have any questions about the podcast then head over to my website or join me on Twitter.
A brand new Marketing podcast is coming soon to a podcasting app near you so hit those buttons above this text and subscribe so you don’t miss out on top notch Digital Marketing advice and help.
Starting in early 2019 I’ll be publishing interviews with industry experts focusing on Content Marketing, SEO, Social Media, Blogging, Technical Marketing, Email Marketing and much more.
I’ve been podcasting for around 3 years and ran a popular digital marketing tips podcast for quite a while but it eventually ran its course, the tips got harder to think up and I started repeating things. It had come to a natural end.
There are so many marketing podcasts out there I didn’t just want to do the same thing. A lot of the podcasts are experts talking to experts and the conversation sometimes carries too much detail for the everyday marketeer or business owner who’s working on a budget and doesn’t have a huge team around them.
My angle is to try and offer help that appeals to you…. the marketing exec, manager or business owner who wants to learn more and do digital better.
I’m really excited to start interviewing some interesting people over the next few weeks and months and also return to my first love of radio… little known fact I worked in the radio industry for over 10 years a long time ago!
If you have any questions then say hello on Twitter or fire off a contact form.
Welcome to Episode 57 of the Digital Marketing Tips podcast where we’re talking about moving a website from http to https, making it more secure and hopefully getting a little boost in Google’s rankings.
During the podcast I mention a number of website and services that will help you make the move. Here’s the list of links.
Google’s Support Information
https://support.google.com/webmasters/answer/6073543?hl=en
Let’s Encrypt
https://letsencrypt.org/
Screaming Frog SEO Tool
https://www.screamingfrog.co.uk/seo-spider/
301 Redirect Podcast
https://www.jtid.co.uk/seo/podcast-website-redesigns-301-redirects-dont-lose-your-traffic-2/
Google Search Console
https://www.google.com/webmasters/tools/
Over the last few weeks I’ve been talking to a lot of people about the latest Google Penalty which can effect websites that use Interstitial Ads or pop up boxes on the mobile version of their website.
This penalty only effects the mobile search results and Episode 56 of The Digital Marketing Tips Podcast looks at what you can do to protect yourself from a possible drop in rankings.
This is the link to the Google Blog post where they explain about the new penalty:
https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
During the podcast I mention a service called Sumo Me that can track how far down the page people scroll:
https://sumo.com/
I also mention my latest 7 Day Email Marketing E-Course
https://www.jtid.co.uk/email-marketing-course/
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.
Thanks for listening.
Welcome to Episode 55 of the SEO & Social Media Tips podcast. This week we’re taking about ecommerce product descriptions and ways to improve them.
We’ll look at 5 tips that will help you to create more attractive and converting product descriptions.
- Writing for your customer in their voice
- Using power or sell words
- Learn how to describe the benefits of your products features
- Include a video to brighten things up
- Using testimonials & reviews
During the podcast I mention a couple of public training events that I’m holding in June & July and you can find out more on my events page.
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.
Thanks for listening.
Welcome to episode 54 of the SEO & Social Media Tips Podcast. This week we look at scheduling social media posts.
The topic of scheduling social media can really get people fired up with some thinking of it as a thing you should NEVER do and others scheduling just about anything. As with all things, successful scheduling sits somewhere in the middle.
Today’s podcast looks at what and what not to schedule and we discover a few tools that can help save you time on your social media.
During the podcast I mention the following apps to help you schedule your social media. If you get chance take a look at Hootsuite, Buffer and Tweetdeck.
Ask questions or catch up with me on Twitter.
Thanks for listening.
Welcome to episode 53 that looks at finding inspiration and ideas for your business blog.
Coming up with new ideas can be a tricky business, especially if you’re writing for the company blog so this week’s podcast looks a a few ways to generate new post ideas and never face bloggers block.
During the podcast I mention a free PDF download of 50 Blog Post Ideas For Business. Don’t worry, I won’t bombard you with emails… just one a week with an SEO or Social Media tip.
One of the tips mentions Trello which can be used as a blogging content calendar.
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.
Thanks for listening.
Welcome to episode 52 of the SEO & Social Media Tips Podcast. This week we chat to Corey Northcutt from inbound marketing experts Northcutt.com.
Corey has written for the likes of Moz, Search Engine Journal & HubSpotand has put together an amazing list of Google ranking factors marking them as myths, probably’s and definitely’s. A great read for anyone interested in SEO.
We’ll hear Corey’s thoughts on modern SEO, link building and discover a few techniques to help the search visibility of Ecommerce stores.
During the podcast Corey mentions the Blind Five Year Old blog.
You can contact Corey on Twitteror through his website.
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.
Thanks for listening.
Episode 51 of the SEO & Social Media Tips Podcast looks at the Title Tag and why it’s important.
I’m a big believer that the Title Tag is the second most important thing on a website with the main content being the first. It’s something the people see, read and react to by clicking and you can find title tags within the search results and all over Social Media.
In this podcast I talk about writing a great Title Tag that will attract clicks and some of the mistakes that I’ve seen over the years.
During the podcast I mention the Yoast and SEO Ultimate plugin for the WordPress content management system which are both excellent at giving you a bit more control on the text with the title.
Here’s some further reading about the Title Tag:
WEBINAR: Increase clicks to your website. Discover the secrets of the title tag
The Title Tag explained at Moz.
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.com/JonTromans
Thanks for listening.
This week’s episode looks at a number of tools that will make managing social media a little bit easier.
Looking after all the different social media platforms can be a time consuming job and we all need a little bit of help to keep us on the ball and well organised.
The tools below are ones I use on a daily basis to manage the social media for myself and my clients and my job would be a lot harder without them.
Here’s the list:
Hootsuite | Twitter
Todosit | Twitter
Feedly | Twitter
Pocket | Twitter
Hashtagify | Twitter
Microsoft OneNote | Twitter
If you’ve enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you’ve got a moment I’d love a quick review.
Ask questions or catch up with me on Twitter or Facebook.com/JonTromans
Thanks for listening.
I’m changing things around a little on the podcast and it’s going to be exciting!
This podcast is almost 12 months old and has been downloaded many thousands of times and I want to say a big thank you to everyone who has listened.
The format is changing so instead of dealing with 10 tips on different subjects I’m going to spend more time on one topic. Looking forward to the future I’m hoping to include more interviews and special features. Keep listening.
Making your ecommerce website mobile friendly This week’s podcast offers lots of tips and advice on making your ecommerce website very mobile friendly.
It looks at the following topics:
- Responsive design
- Menus font sizes and spacing
- Category and product filters
- Shopping carts & forms
- Making products pages work on mobile
- Making sure embedded content is mobile friendly
- Having Space to breathe
- Testing everything
- Checking your site using Google Mobile Tester
During the podcast I mention Google’s Mobile Tester and you can find it here.
At the beginning of the podcast I refer to a number of headlines found on the excellent Internet Retailing website.
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Engage with influencers on social media. Build relationships & offer genuine value to these online leaders
- Don’t forget to visit google.com/business & go through all the hoops to claim your business listing
- Create some follower personas for your social media. Make sure you’re writing posts for your followers & not yourself
- Use Todoist to manage your social media. Never forget to reschedule, engage or post. Plan what you do for better results
- Don’t forget your mailing list. Send our regular mail shots. Mention your latest blog posts & invite people to join you on social media
- Never think you have to post on your blog every day. Once a week is OK…. Just be consistent & grow from there
- Don’t ignore your tags. Title, Description & H1/2/3 tags are still important in their own way. Fill them with snappy descriptive text
- BLOG IDEA: Create a simple pictorial walkthrough of one of your products or services
- Improve your navigation. Create a simple, easy to read & use menu for your website. Make it mobile friendly
- Customer service is slowly becoming more digital. Make sure you monitor social media platforms & don’t miss questions
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Instagram starts rolling out multiple account logins. Run business & personal accounts at the same time
- Make your Social Media personal. Mention people, congratulate them, engage with them & build relationships
- Offer discounts to local groups to increase awareness & you’ll probably get a backlink from their website to boot
- The fonts you chose can impact how long people spend on your site. Loose Arial & Verdana and go for smooth readable styles
- Don’t worry too much about keywords. Think topics. Use customers words to describe your products & services
- Create a persona & attitude for your brand. Stay consistent with your style on blogs, website & Social Media
- The ONLY way to really make Social Media work for your business is to be proactive. Get out there, follow others & talk to them
- Schedule a few blog posts & take a break. Giving yourself some time off can help freshen up your ideas
- Use simple call’s to action on Social Media. Don’t be afraid to ask for a click or a tap
- When you’ve finished a blog post schedule it to go out on Social Media for the next couple of days…. Never promote just the once
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Don’t laugh! Put your social media tags on the back of customer toilet doors. Ask them for a follow while they have a moment
- Use a power or sell word like New, Improved or Eco-Friendly in your Meta Title tag to make is more clickable
- Work on more than one blog post at a time to keep the flow going. Having 4 half done is better than nothing at all
- Plan your Tweets & Facebook posts ahead of events & campaigns. You’ll have better ideas & it will be less of a rush
- Some retailers reporting 60% – 70% off Xmas traffic was mobile. Make sure you are very mobile friendly now
- Deploy some caching plugins on your CMS to make sure your page speed is top notch
- A high bounce rate is not always bad. You may have answered all the visitors questions but generally you’d like more than one page view
- Cross link your content & use simple navigation to reduce your bounce rate
- 40% of people respond better to visual information than plain text
- Microsoft OneNote is a great tool for planning blog content. Keep everything in one spot & work on your drafts.
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Google is down 1 Billion PC searches from 2014. Think mobile first when creating content & social media
- Put Live Chat on your website. It doesn’t have to be on day. Monitor from mobile & write down questions. Turn them into content
- Use All In One SEO or Yoast to control SEO on your WordPress website. Write specific titles & descriptions for every page
- Check the font size & spacing on your mobile menu. Make sure you can’t thumb the wrong link
- Make sure links in the comments section of your blog use the NoFollow tag. Encourage engagement & not spam
- Create information based social media posts & schedule them. 2 x Twitter & 1 x Facebook every day
- Use Blab.im to convert existing blog posts into video chats. Record yourself or invite a guest
- Just had a website redesign? Make sure 301 redirects are in place & submit your sitemap.xml to the search console
- Make sure your Evergreen content is constantly on live post-rotation for all your social media platforms
- Its important to be consistent on social media. Don’t wing it! Plan ahead & take advantage of scheduling tools
Its time for this weeks SEO & Social Media tips. Please excuse the voice this week as Man Flu has struck!
Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips!
- Google’s customer is the searcher. Create something of quality so Google WANTS to show it to them
- You can now extend Twitter Polls for up to 7 days. Use them during events for generating feedback
- Voice search is increasing. Make sure your website is a font of knowledge. Answer all your customers questions
- Blogging idea. Create some episodic content around a theme. Excite your readers & get them waiting for episode 2.
- Creating more pages won’t help you rank better. Work on existing pages to make them the best you can
- If you’re having a website redesign go https and get a teeny bit of ranking help
- Video accounts for around 50% of mobile traffic. Its easier to watch than read on mobile
- Partner with a local company to create a free eBook. Share on your website & social media
- Google Panda now part of the main Google Algorithm. This doesn’t change much. Focus time on quality pages
- Be your customer. Think how they think when creating content for web & social
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Google may be having a big update right now. Check your stats from over the last week & look for changes.
- Create a product care section on your site. Its great content for Google & answers your customers questions.
- Check your sitemap.xml page and see if its being updated. If its not then get it fixed!
- Stop talking about yourself on your blog. Inform, educate, entertain & solve problems.
- If you can control the URL’s of your pages then make them short, snappy & readable
- Beef up your blog & social media images. Create new images, drawings and take photo’s yourself. Be different!
- Don’t forget the META Description tag on all pages. Its still important. Don’t copy & paste, keep it original.
- To make social media work you need to be where your customers are. Don’t just pick your favourite platforms.
- Check your line spacing on mobile phones. If links appear close together make sure you can’t click the wrong one.
- Don’t use social media as an advertising platform. Concentrate on building relationships over time.
For the first podcast of the New Year I’m taking a quick look at 10 essential things you should be doing in 2016 to take your website and social media to the next level.
You can listen right now or download for later. Find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- Spend more time on your META Titles Tags. People react & click on them!
- Start using Social Media as a customer support channel.
- Test your website out on a mobile phone. Spot issues & fix them.
- If you are Business to Business use Instagram more & be creative.
- Write better product descriptions. Sell benefits and don’t just mention features.
- Be proactive on Social Media. Search out new connections & engage.
- Reduce the amount of blog posts you write but increase quality & length.
- Perform a Social Media Audit and get rid of platforms that are not working.
- Investigate Google’s Data Highlighter and see if it can help your business.
- Develop a website & Social Media content calendar to save you time & make life easy.
Here’s another 10 SEO & Social Media Tips. This podcast will be the last one before a 2 week Xmas break. Hopefully back to normal on 8th Jan.
You can listen right now or download for later. Find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- Don’t put your eggs in one basket. Generate sales & leads from multiple places. Don’t rely on Google!
- Diversify your content on Facebook. Look at images, video. polls, links, long & short posts. Mix it up a little!
- Don’t change your URL structure unless you really have to. If you do research 301 redirects
- Look back at your most popular blog posts of 2015. What worked? Is there a pattern? Rinse & repeat!
- Twitter announces full sizes images. You won’t need to edit quite so much but still check before posting
- Give your About Us page a bit of love. Include a brief history, mission statement & photo’s of the team
- SEO is very much a part of Marketing. Optimise ALL your web copy & take advantage of new techniques
- Facebook have a bunch of video tools. Add thumbnails, schedule video, set expiry dates & add captions
- Keep your website simple. Don’t reinvent the wheel. Successful website all look the same because it works
- Improve your ecommerce website navigation by using Mega Menus. Design a good looking navigation area. Include images
Check out this weeks tips podcast. You can listen right now or download for later. Find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- Guest blog posting is not dead but make sure your articles offer value & don’t expect links!
- Use your mailing list to get new social media followers. Give customers a reason to follow you & include all the follow icons
- Focus your time on quality, valuable blog posts even if it takes time. Don’t ever just ‘knock out a post’
- There may have been a Google update around the 19th Nov. Check your stats to see if anything happened
- Mobile commerce is set to grow in 2016. Make sure you think mobile when creating content & test things out.
- Create video walkthroughs, webinars & tutorials using screencastify.com. Great tool that runs on Google Chrome
- Keep ideas & writing separate. Think about & plan posts before you do the writing. Never sit in front of a blank page
- Google Penguin update not till next year. More time to analyse you back links and earn some new ones
- Analyse your competitors blog content to see what’s working. Plan your content around what you know works
- Not really a tip but….. Google has launched Santa Tracker https://santatracker.google.com
Check out this weeks tips podcast. You can listen right now or download for later. Find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- Make sure your shopping cart quantity boxes use up/down arrows on mobile. Much easier to change QTY
- Decrease your Bounce Rate by cross linking & making your content more discoverable
- Finding time for Social Media is difficult. Analyse your week & stop doing things that don’t work. Do Social!
- Make a list of your BEST content & schedule it on social media over the next few weeks/months. Add new content to the list when it arrives
- Create some downloadable guides. They hit many sweet spots including sharing, branding & link generating
- Don’t forget your “Best of The Year” post. Get it ready to go soon. It could be the best images, products, tips or advice
- Stop trying to target Google with your content. Target your customer instead
- Twitter adds more options to its Polls. You can now add 4 options. Use polls to get feedback from your followers
- Test your website & buy something from yourself on mobile. Make everything works perfectly for your customers
- Spend time on your social media images this Xmas. Make sure text is readable & images are of optimum size
Check out this weeks tips. You can listen right now or download for later. Find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- 84% of consumers use search engines to gather information for local purchases. Update your local details
- Don’t make people jump through hoops. Give them your content right away without unnecessary clicks
- If you use Alias domain make sure you 301 redirect them & use the Canonical link to stop the alias outranking the original
- Put a Social Media disaster plan in place now. If things go wrong over Xmas you need to be able to react quickly
- Try to deal with one main key phrase or topic per page. Don’t spread yourself too thin, target a topic per page
- Find a voice or style for your blog & stick to it. Writing as you speak is a great way to get your personality over
- Google Analytics turns 10. Search for goals, campaigns & Analytics URL Builder to make more use of this great free tool
- Create a Social Media content calendar. Know EXACTLY what you’re posting over the busy Xmas period. Plan ahead.
- Reading lots of blogs will help you become a better blogger. Study what works for others & translate this to your own blog
- Create a buyers guide ebook & give it away on your website. Make is genuine resource & you’ll attract links & build trust
Check out this weeks tips. If you can’t listen now then download for later. You can find all the tips first on my Twitter account.
If you enjoy this podcast then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips…
- Google Business Pages now let you configure special business hours for Xmas & Holidays
- Facebook has 8 billion video views a day. Upload direct. Don’t link from YouTube
- Sales & Marketing should work together on content ideas. Sales know the questions & marketing can translate it
- B2B websites with blogs generate 67% more leads than those without. Get a business blog!
- Spend time on your YouTube description & tags. Time spent watching impacts your ranking
- Google’s Interstitial penalty is now live. Don’t launch giant app adverts on your mobile site
- People are usually looking for facts when searching online. Make sure your content offers this in a concise way
- Write Acronyms in full the first time then use the abbreviation. Don’t assume people know what you’re talking about.
- New Study: 80% of customer questions are missed on social media. Set up notification & use Hootsuite for monitoring
- Personalise your social media content this Xmas. Use staff & customer images to make better connections
Every week my tips podcast brings you an in-depth look at all my weekly advice and you can find all the tips first on my Twitter account.
If you find it useful then don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Add a further reading section to the bottom of your blog posts for better content discovery
- Facebook rules the roost in the UK with 43% of people using the platform each month
- Your visitors like to skim read so make sure you create great sub headings & calls to action
- If you run events make sure you add Event Schema to your site using Google’s Data Highlighter to get some rich snippets
- Check Reddit & Quora for your blogs topics to get ideas for new posts
- Over half of Instagram users are under 30. If this is your market you need to be there
- Ecommerce stores should make sure all product descriptions are fully optimised NOW… its nearly Xmas
- Check Facebook Insights to find posts that have worked in the past. Check top engagement & reach then repeat
- Don’t forget to cross link your pages where it makes sense. This really helps to reduce bounce rate
- Make sure you offer customer service on Social Media. Monitor your brand & respond to issues quickly
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Use Social Media to build a community around your business. Brand advocacy helps increase exposure & sales
- Don’t lose focus on your blog. Stick to your subject matter & only go off topic 1% of the time
- Use @SocialBro to find the best engagement time for your Tweets. Post when people are active
- Tag your own blog posts in @feedly to keep a list of content to promote in the future
- Citations help your local SEO. Get your name, address & phone number mentioned. Don’t worry about links
- Twitter Polls are coming soon but are limited to 2 answers and 24 hours. Use them to help engagement
- Google possibly updated it main algorithm on 14/15th Oct. Check analytics & search console for changes
- Reply to negative reviews & comments straight away. A complaint is a marketing opportunity
- Yahoo! has a mobile algorithm like Google. This aim is to show mobile friendly sites on mobile
- Facebook adds public posts to search. Use key phrases that are searched for in your post
Its time for this weeks SEO & Social Media tips. Every week I bring you an in-depth look at all my weekly tips and you can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- If you’ve just had a website redesign make sure the test domain is taken down quickly & use NOINDEX
- If you want everyone to hear your message on Twitter put a word, full stop or character in front of the @
- More than half of Google searches happen on mobile. Grab your phone right now & test your site!
- Share your workspace/office on Social Media. People are nosy & like to mooch at your desk
- Don’t use bullet lists AS your content. Write good content & use bullets to highlight points.
- When new staff join, announce them on Social Media. Connect with your followers & show then you’re active.
- Website white space is important. It makes content easier to read & keeps people on your site longer.
- Cross promote your social networks. Create a schedule on Hootsuite or Buffer automate it.
- Mention another blog post in every blog post! Help people discover more of your content.
- Use stats in your social media posts to reinforce a point. But make it a useful stat that your followers can identify with.
Its time for an in-depth look at this weeks SEO & Social Media tips. Don’t forget you can see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Make sure your website software & sever is up to date. Google removes hacked sites from search
- Facebook rolls out Verified ticks for for local business pages. Get verified now!
- 29% of websites face duplicate content issues. Make sure all are original & research the canonical tag.
- Twitter lets you upload 30 sec video from the desktop now. Be creative, promote events, say hello!!
- The keyword tag doesn’t automatically mean spam unless what you put in it is spam! Google doesn’t use it for ranking.
- Customers search out content for inspiration & eduction. Try and do both on your blog & go in-depth.
- 80% of websites don’t use any Schema Microdata. Talk to your devs, do some research & implement now!
- LinkedIn Groups become private to help stop spam. Soon they may be useful to build trust & connections.
- Recent survey says 88% of people want to find business hours & contact info quickly on mobile sites.
- Tidy up your Twitter! Use @crowdfireapp to unfollow inactive accounts.
Its time for an in-depth look at this weeks SEO & Social Media tips. You can find see the tips first on my Twitter account.
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Facebook starts rolling out video profiles. Use them to create more trust & make people like you!
- Use a power/sell word or call to action in your Title tag to help generate more clicks.
- Plan your social media engagement time so you don’t miss questions & lose opportunities.
- Make sure your hosting is up to scratch. Server errors can effect your search rankings.
- Google Penguin update could be coming soon. Make sure your links are in order. Audit now!
- Having a Social media crisis? Be honest, personal & quick with your responses. Don’t hide!
- Don’t just build links to your home page. Most quality links should hit internal pages.
- Use IFTTT to monitor your brand name & auto favourite any mentions for you to check later.
- People DO read long form content. 2000 words in a blog post is NOT a problem. Great for SEO.
- Facebook notes gets formatting enhancements. Create a mini blog for your followers.
Its time for 10 more SEO & Social Media tips…. apologies about the voice, the first of the Winter colds has struck!
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Get October’s blog ideas ready. Write a scary/idea/lifestyle post for Halloween.
- Create a social media content calendar for your Xmas campaigns. Be organised & strategy focused.
- Its OK to buy & sell links as long as you use the nofollow tag. This will protect you from the wrath of Google.
- Pick 5 key phrases you want to rank for & write a blog post for each one.
- Mention your social media when at networking events. Follow new contacts & build relationships.
- Use Schema Article Markup to tell the search engines more about your articles & blog posts.
- Don’t fool Google into thinking your site is mobile friendly. You may get penalised in the future.
- 29 – 34 year olds spend at least an hour a day on Facebook. If this is your market make sure you are there too.
- Review your internal cross-linking process. Make sure you are helping visitors find more pages.
- Don’t forget you can schedule Facebook posts. Keep activity going when you’re on holiday.
Its time for another 10 SEO & Social Media tips thankfully record before the Manflu so hopefully they sound OK!
If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips:
- Set up phone notifications or a separate email folder for social media mentions. Don’t miss a customer question.
- Ecommerce blog idea. Set up a lifestyle feature & photograph/video your products being used.
- Don’t forget you can perform local searches on Twitter for more targeted listening.
- If your site is multi language/country then use hreflang to tell the search engines which page is which.
- Attention shops! Don’t forget to mention your opening hours on social media.
- Make your sharing buttons prominent & easy to use. Test them yourself on desktop & mobile.
- Google says if you keep on spamming & breaking their rules you may have even more trouble getting ranked!
- Make sure your contact page has ALL your contact info. Use Data Highlighter to tell Google your details.
- 4 out of 5 social media posts should engage, inform or entertain. Use the 5th to shout about your products.
- Use Google Analytics to find your most popular pages on mobile & then test these pages out for yourself.
Its time for this weeks tips podcast. If you enjoy it don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s this weeks tips….
- Don’t worry about which separator you use in your title tag. – | :: are all OK.
- Write down the different types of content you can create. Video, audio, infographics etc. It helps speed up & inspire creation
- Blog idea. Post a Q & A with an influencer within your company or industry.
- Write down every single idea you have. Some may be rubbish. Others may be turned into something brilliant.
- Check back links on a monthly basis. Visit every one to make sure its good quality. Say thanks if someone’s linked to you
- Revisit your social media profiles every 3 – 6 months. Things change & what you wrote 6 months ago may not be relevant.
- Interactive content is very popular & engaging. Create surveys, quizzes & content people interact with.
- Listening on social media is just as important as broadcasting. Set up custom searches, monitor & reply to questions.
- The first line of a Facebook post is important. Attention span is now 8 seconds. Make the first line count.
- Avoid automated direct messages on Twitter. People can tell is not you & it can look like spam.
Back to 10 SEO & Social Media tips after last weeks slightly shorter version.
If you enjoy this podcast don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s this weeks tips!
- Don’t delete old rubbish blog posts! Rewrite them and treat them as new.
- Move non essential Javascript to the bottom of your pages to speed things up for your visitor.
- Engage with influencers but not just A list ones. Lots of people right down to local levels have influence.
- Blog Idea. Create a big list of something. A top 20 or 40. People love lists & they perform well.
- Content marketing works with B2B. White papers, research case studies are all great content for web & social.
- Social Media success can take a while. Its not instant but working on a strategy is essential.
- If you’ve created a complicated web page use Google Search Console’s Fetch & Render to make sure its mobile friendly.
- If you find you’re Title Tag is too long you may be doing too much on the page. Split into 2 & write very specific content.
- Smartphone penetration at 77% & most popular apps are Social Media. Its a MUST to be mobile friendly & social.
- Add Sharing Restrictions to you Social Media Policy. Its helps managers know where the line is for retweets & sharing.
A slightly slightly shorter podcast this week because of the Bank Holiday weekend here in the UK so there’s 8 tips instead of 10. I took my own advice from a tip a couple of weeks ago to have a screen free weekend!
If you enjoy this podcast don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s this weeks tips!
- Make sure you reply to everyone who mentions you on Social Media. It really helps build better relationships.
- Don’t over optimise the text of an inbound link (anchor text). Just linking your web address or company name is fine.
- Blog Idea. Write a response to a major blogs post. Argue the toss, put your points forward & let them know.
- Build your website with SEO in mind. Have control over tags & build in Schema code.
- Start getting your Pinterest boards ready for Xmas. Look at specific gift ideas & make pinning others content part of your policy.
- Turn your FAQ’s or support section into great content. Write great tags, research key phrases & share on social media.
- Instagram now allows horizontal content which means great images & widescreen video.
- Set aside some time each day to engage with your followers. Share their posts & build relationships.
Its time for 10 more SEO & Social Media tips that you can download for later or listen to right now!
If you enjoy this podcast don’t forget to subscribe via iTunes, Stitcher, TuneIn Radio or Soundcloud.
Here’s the tips!
- Xmas is nearly here. Start planning social media campaigns & creating content calendars NOW!
- Be careful how many adverts you have around the top of the your website. Too many ads can effect your rankings.
- Appearing at a business event? Follow the events followers to drum up visitors to your stand.
- Don’t use hidden text on your website. Make sure EVERYTHING is for the user & not just the search engine.
- Create some educational content & teach your visitors something. It doesn’t have to be highbrow, just make it worthwhile.
- Don’t panic about the number of back-links you have. Its quality & not quantity that counts.
- Check out Google+ communities for networking & making connections. Watch out for the blog post spam!
- Content ideas are like gold! Use @pocket to store ideas that you find when surfing then dip in & be inspired.
- Don’t forget to add your sitemap.xml file to Google Search Console & Bing Webmaster Tools.
- When writing ecommerce product descriptions think about why you bought the product & write about it.
Its time for more SEO & Social Media Tips!
If you enjoy this podcast then don’t forget to check out the archives, download as many as you like!
You can get new podcasts directly on your phone by subscribing via iTunes, Stitcher, tunein or Soundcloud.
Here’s the tips…
- Twitter finally removes 140 character limit from direct messages. This is great for customer service.
- Use a proper comment system on your blog. Disqus sends notifications & brings people back!
- Check which blog posts perform really well & write a continuation. Link the two together.
- Look at your competitors followers. Follow them & some will follow back. You’ve now got a more targeted audience.
- Lots of keywords in your URL won’t help your SEO. Think of the user & make URL’s friendly and descriptive.
- Use video on your ecommerce product pages. Search YouTube or make your own.
- Be proactive on Twitter and search out customer questions. Be personal & you’ll have a new fan of your brand!
- Write Evergreen content for your blog. Make sure it doesn’t age & you can repost it 2 years from now.
- Secure your social media. Use LONG passwords, 2 factor authentication & an online password keeper.
- Have a screen free weekend every now and then. No phone/social media/tablet/laptop! You’ll be refreshed for Monday!
Its time for 10 more SEO & Social Media Tips!
Hit play and listen live now or download for later. You can subscribe to future podcasts on iTunes & Stitcher.
- Create nicer filter names for your online store. Bestsellers – Trending – New In – Arrivals – Summer Selection
- Facebook has 844 million daily mobile users. Create great content that’s easy to digest. Video is a must!
- Write down customer support questions and answer them on your website. Phone calls means the website is missing something.
- Develop a brand personality. Create a voice & attitude to connect better with your customers.
- Run a quality quiz or survey to generate interest across platforms & it may also attract some links.
- Experiment more with your content. Does something very different & don’t worry if it doesn’t work!
- Create buyers guides to answer customer questions. Offer it as an eBook download.
- Add video to your shop’s products pages. Show off your stock & make your pages more exciting.
- Cross promote your social media. Mention Facebook on Twitter & Pinterest on Google+
- Links are a by product of great marketing. Look at things holistically to generate sales, awareness & links.
Here’s this weeks SEO & Social Media tips to help you create a better website and more ‘social’ media.
Hit play and listen live now or download for later. You can subscribe to future podcasts on iTunes & Stitcher.
Thanks for listening, feedback is always welcome in the comments.
- Twitter usernames can be up to 15 characters long. Keep them short, memorable & easy to speak.
- The Google Panda update has started. Watch your stats but it could take months to roll out.
- Schedule social media posts. Not all of them though, and be there to respond.
- Don’t copy & paste manufacturers product descriptions into your store. Create something original targeted at your customers.
- Increase loyalty by offering customers rewards for engaging on Social Media. Not all the time but once in a while.
- Check your web forms to make sure they are mobile friendly, not too long & easy to fill in.
- How many posts per day? In a perfect world; 4 on Twiter, 2 on Facebook, 5 on Pinterest, 1 on LinkedIn
- “Views are my own” won’t always get you out of trouble. Encourage staff to create Professional Social Media accounts & pages
- If you’re launching a new site then set it up as https for a little bit of extra help in Google & more trust with your visitors.
- Start working on your Xmas pages now. Make sure Google has time to index and rank them.
Here’s 10 more tips! Listen to an in-depth look at the weeks SEO & Social Media Tips that you can find on my Twitter Page every day.
Download for later or listen live now. Just click the links above.
- Turn old blog posts into Linkedin content but give them a quick edit first.
- Watch your rankings over the next few weeks. Google could be updating the Panda algorithm very soon.
- Social media engagement is great but don’t worry if you don’t get it. People are still looking.
- Don’t be wallpaper. Make sure you create & share outstanding content.
- If you move premises. Make sure ALL name & address details across the web are changed. Do a search for yourself.
- Set up store category filters for more than just price & colour. Use trends, seasons, best sellers for a better experience.
- Recording Webinars will help create authority. You can set them up for free & then turn them into great content.
- Use Google auto suggest to find new phrases to include in your content.
- Do a regular mobile usability check. Updates, plugins & new styles can sometimes effect the experience
- You don’t have to call a blog a blog. It can be news, magazine, journal, edition…..
Its Friday which means time for another tips podcast!
Here’s an in-depth look at all my SEO & Social Media Tips for the week ending 17th July.
Make sure you follow me on Twitter for tips everyday and claim your free Tips Pack here.
Here’s the tips:
- Asking questions on social media will help engagement & you’ll learn more about your followers.
- Plan to manage your content after it is published.
- Only 22% of businesses have a social media manager. Hire one now!
- Keep your navigation simple. Never more than 3 clicks to find something. Use MEGA Menus!
- Get some Google Business Page reviews. They may appear in the search results.
- Properly organise your Pinterest boards & arrange them based on seasons and trends.
- Use Klout to find influencers in your industry. Higher the klout score, greater the influence.
- Create socially inspired content for your blog instead of talking about yourself.
- Turn a blog post into a Facebook post. Post a good summary and use a quote from the post as an image.
- Keep your about us page updated & fresh. Say how your skills can benefit your visitors.
Here’s this weeks in-depth look at my SEO & Social Media tips that are published every day on my Twitter feed.
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Here’s this weeks tips!
- Having a keyword rich domain won’t really help or hinder your rankings but it could be good for your visitors – say what you do.
- Brainstorm social media content ideas with others. Two heads usually brings better ideas & more creativity.
- Check out HTML suggestions in Google Search Console. Lots of hints on where to improve your site.
- Upload your videos to Facebook. Don’t just embed from YouTube. Facebook is going big on video.
- Bing also has a Webmaster Tools. Check out search queries & clicks, submit your sitemap & more
- Organise followers into lists on Twitter & circles on Google+. It’s MUCH easier to spot conversations & engage
- Check out the Data Highlighter in Google Search Console. Its an easy way to help Google understand more about your page.
- Update your banner backgrounds on a regular basis. Freshen things up. Reflect seasons & trends.
- Check all your social media platforms blog posts so you don’t miss out on new features then take advantage of them
- Don’t forget your old blog posts. Tweet them, post them, pin them and update them if needed.
Its time for more tips!
Don’t forget you can grab tips every day on my Twitter feed or just nip over here every Friday afternoon to download the very latest in-depth tips podcast.
This is what you can hear about this week:
- Google issues penalties for spammy Schema code. Test your code & don’t use it to try & manipulate results.
- New reports says 87% of Facebook customer messages are ignored. Use software to monitor pages & set up notifications.
- Use Fetch As Google in the Search Console to get your page added quickly to the index.
- Don’t ignore Google+. Its not dead yet & engagement is better than Facebook & Twitter.
- Develop an SEO mindset when working on your website. Focus on what’s best for the user & not the search engine.
- Don’t spread yourself too thin on Social Media. A great job on a few is better than being poor on all.
- Use the nofollow tag on all advertising you buy or sell. Buying links is against Google’s T&C’s.
- Add a Password Security section to your social media policy. Write down when passwords should be changed.
- Don’t use many hide/show tabs on your website. Give content to your users immediately & don’t make them click to read content.
- Leave space for a Retweet. Twitter adds RT: name to retweets & it uses up characters.
That’s it for this week…. np along next Friday for another instalment.
Here’s an in-depth look at the weeks SEO & Social Media tips from my Twitter feed.
You may hear the dogs paws on the wooden floor during tip 1 and 2…. she was pacing and wondering why I was talking to myself .
Enjoy the tips and don’t forget to follow me on Twitter for new tips every day.
- Every page is a landing page. Even the ones you don’t think of like 404’s, faq’s, categories etc. Make them count!
- Facebook launch Author Tag. Add some code to your website to tell FB who the author is & the tag shows in posts.
- Creating great in-depth content helps to target long tail key phrases.
- Create a voice for your social media that customers can identify with.
- Delete rubbish pages on your website. Focus on quality & not quantity. Google Panda will be refreshed soon.
- Use Feedly to monitor your industry blogs & easily curate new content for posting on Social Media.
- Google updated their core algorithm on 1st May. Look at Analytics & Search Console to see if you were affected.
- Check your Facebook Page profile and fill in EVERYTHING!
- Check your robots.txt file for errors & make sure its not blocking the code that creates your page.
- Create a disaster recovery plan for your social media. Just in case!
Another week goes by and another 10 SEO & Social Media Tips makes its way to the podcast page.
Here’s all my tips for the week ending 19th June 2015.
Don’t forget to follow me on Twitter for tips every day and lots of SEO and Social Media Advice.
- Facebook changes its feed algorithm & looks at time spent on articles. Create some engaging posts.
- Avoid targeting multiple locations & cities on the same page. Build specific pages for each location.
- Twitter scraps 140 character rule for direct messages. Encourage DM’s and get more engagement with your customer support.
- Know your visitors & what they are looking for then give it to them!
- Facebook launches Shopify Buy Now button. Another channel for you to look at for more sales.
- Good writing in essential for SEO. Go on a course, write loads for practice or hire a copywriter.
- Have a staff-focus week on Social Media. Pick one member of staff and tell people a bit more about them each day.
- Use the Search Queries information in Google Search Console to find out what people search for, average positions & CTR.
- Try something different with your content on Social Media. Be bold and get out of your comfort zone.
- If you’re not sure about your SEO then ask. There are lots of forums offering advice & information.
Time for more tips! Here’s an in-depth look at the weeks SEO & Social Media Tips.
Don’t forget to follow me on Twitter or Facebook to get tips and advice every day!
Here’s the tips!
- Add a Twitter mention button to your website for questions & support
- Only 43% companies respond to Twitter questions. Set up notifications & monitor your mentions
- 8am Tweets are 800% more likely to get retweets than ones at 10am or midday
- Keep shopping carts & landing pages out of the search results with the NOINDEX tag.
- Create great social media graphics using Canva.com
- The 3 most important #SEO factors to focus on are; Title Tag, Description Tag & your main content
- Be active on Your Google Business page. It may become unverified after 6 months of inactivity
- The Pinterest Buy It Button is coming soon. Offer your products on another channel
- Take a break from your social media then come back fresh and ready to go again
- Be patient with your SEO. If you want instant results, advertise.
Its the first podcast of the new month so that means a different colour graphic at the top of the page. This month its Pomegranate!
Here’s an in-depth look at my SEO & Social Media tip for the week ending 5th June 2015.
Don’t forget to follow me on Twitter or Facebook for daily tips and advice.
Enjoy!
- Protect yourself from HashTag Bomb fail by using the definition link in Hootsuites search box.
- Look at the followers tab in Twitter Analytics to see more about your followers.
- Ignore the social media snobs. Its OK to schedule your posts but reply & react quickly.
- Video is really important. Make that move & create some video guides, demonstrations or just a quick hello.
- Your keywords or phrases should be what your visitors search for. Write content for what people want.
- Check your image sizes on Twitter to make sure they look good on mobile.
- If you sell stuff then encourage reviews. Its great for SEO, content and future customers.
- Make your photo’s interesting. Use real people & unconventional angles then use them on your social media.
- Cross link your pages so visitors can find things easier. Its also good for your bounce rate!
- Run a twitter competition. Create a hashtag & promote to existing & potential customers.
Here’s an in-depth look at the weeks SEO and Social Media tips for the week ending 29th May.
I hope they are useful and you can find all the latest tips on Twitter or my Facebook page.
Enjoy!
- Blog about your mistakes & show others how to put things right.
- Your title tag is seen externally in search results & on social media. Make it count!
- Offer Social Media as one of your customer support contacts.
- Try and get 400 words minimum on your page. Google & users love text…. but don’t waffle!
- Feature your customers & case studies on social media.
- Use JustUnfollow to see who’s left you. Analyse the leavers & change change tactics if you need to.
- Use @yoast #SEO plugin for #Wordpress to get get better control over your pages.
- Live Tweet your next event. Set up a test account to practice first.
- Follow Google Webmaster on YouTube for stacks of video advice.
- Cross promote across your social media. You’re on multiple platforms, so are your customers.
Experimenting with a new studio(!) set up this week so apologies for a few pops…. turning the mic gain down a bit for next week.
Here’s a in-depth look at all the SEO & Social Media tips from my Twitter account for the week ending 22nd May 2015.
Don’t forget to follow me on Twitter for all the latest tips and watch out for the podcast every Friday.
- Re-purpose blog content into audio, video, pdf’s, slideshow etc. Get the most from a post!
- We’ll soon be searching by voice. Make sure your content is answering why’s and how to’s.
- Don’t buy likes & follows. In the long run its not worth it. They don’t care about you.
- Web page code extensions (.php or .html) don’t matter but try to make your URL as friendly for the user as possible.
- Share other people’s content on Social Media but only if you think its of interest to your followers.
- Keep your XML sitemap up to date. Get a plugin for your CMS to automate the process.
- You are not your customer. Create a persona so you target Social Media posts at the right people.
- Backup your website… a lot. All your search spots could go if you have to start from scratch.
- Get a personal Twitter handle & keep your business account just for business.
- Set-up a useful 404 error page. Add a search box & use it to keep people on your website.
Live now! Just click the play button above or download for later.
Check out an in-depth look at the weeks SEO & Social Media tips every day on my Twitter feed and Facebook page.
- Use grader.hootsuite.com to get better insights to your Twitter account.
- Check your backlinks & get rubbish ones removed or disavowed. All your backlinks should be worthy links.
- Keep your language simple on social media. Be concise & easy to understand.
- Use product schema in your shopping cart to tell the search engines this IS a product.
- Always be positive on social media. Never argue, moan complain even if you really feel like it.
- Put bloggers on your press release list. They are the new media, need content & will write about you.
- Forget about the Keywords tag. Google doesn’t use it so save yourself a bit of time.
- Social Media engagment works both ways. Don’t wait for it to come to you… go and do it yourself.
- Ignore PageRank – its a tiny part of the Google algorithm. Focus the time on creating a better website.
- Add the Pinterest Pin It button to your browser. Its much quicker to post what you find online.
The new tips podcast is live now! Get a in-depth look at all the weeks SEO & Social Media Tips.
You can see the tips first every day on my Twitter feed and Facebook pageso give it a follow!
Here’s the tips.
- Do some keyword research. It’s easy to rank 1st for something nobody searches for.
- Listen to topics on social media to find new things to blog about.
- Add unique Title Tags & Meta Descriptions to ALL pages. It still helps your SEO & it’s good for social too.
- Don’t measure web traffic. Measure goals.
- Take part in HashTag Hours. They can be fun, get you some business & exposure.
- Keep your URL structure short & descriptive.
- Keywords are now phrases. They are multiple words. Write descriptive content to hit these searches.
- Monitor blog RSS feeds to find content that you can share with your followers.
- Don’t focus on Algorithms & Google. Focus on creating things online that people really want.
- If you want everyone to see a Twitter reply put some text or a . before the @ name.
This weeks SEO and Social Media tips podcast is now live and I’ve spent quite a bit of time this week talking about page speed. With the big Google mobile update almost out in the wild having a fast loading website on mobile (and desktop) is really important so I hope you find the tips useful.
Hit play on the Podcast above to get an in depth view on all the tips.
You can see the tips first every day on my Twitter feed so give it a follow!
Here’s the tips.
- Decide on a social media attitude for your business so everyone sings from the same hymn sheet.
- You can now DM anyone one Twitter. Great for customer service but be careful how you use it.
- Move non essential Javascript to the bottom of your page to speed things up for the visitor.
- Listen for your brand name on Twitter without the @ symbol. What are poeple saying about you?
- Minify you Javascript & CSS for better page loading speeds.
- The big Google mobile update is nearly done. Use Analytics & Webmaster Tools to see if you’ve been hit.
- Use the browser caching to help speed up your web pages load times.
- Share your content more than once on Twitter. Its a bit like radio, everyone’s not listening all the time.
- If you generate a lot of traffic think about using a Content Delivery Network to speed up your site.
- Do some A/B testing with your posts social media to see which format works best.
Another week and even more SEO and Social Media tips. All the tips on this weeks podcast are up to the week ending 24th April 2015.
Hit play on the Podcast above to get an in depth view on all the tips.
You can see the tips first every day on my Twitter feed so give it a follow!
- Trouble writing product descriptions? List the features then explain the benefits of each one.
- Find your latest inbound links in Webmaster Tools. Go to Links to Your Site & under Who Links The Most click More.
- Connect your blogs RSS feed to your social media. Have you new articles automatically posted.
- Before you start a social media campaign decide on what your goals are.
- Blog Idea. Interview your staff & get them to answer customer questions. Could be video, audio or text.
- Deal with negative comments quickly. Remove abuse & react to complaints as fast as possible.
- Having trouble targeting your customers? Create a Persona for your writing.
- Remember to cross link your content. It helps visitors find more pages & get the information they want.
- Use Related Items on your shopping cart. It helps shoppers find new products & reduces your bounce rate.
- Remove anything that slows your page down. Think about mobile browsers and get rid of clutter.
Don’t forget to follow me on Twitter to see new tips every day.
Here’s all my SEO and Social Media tips for the week ending 17th April 2015.
Hit play on the Podcast above to get an in depth view on all the tips.
You can see the tips first every day on my Twitter feed so give it a follow!
- Don’t use auto responders on Twitter to say hi to new followers. Do it manually!
- You can use Google Analytics to track individual Tweets & Posts.
- Create an Editorial Calendar for your blog. Never be stuck for ideas & keep the content flowing.
- Develop an SEO attitude. Create a well written & structured website that’s designed for humans!
- If you buy online advertising make sure rel=”nofollow” is used to protect from Penguins!
- Keep your Social Media profiles consistent. Use the same avatars & logo’s so you’ll be easier to spot.
- Don’t forget ALT tags on all images. Use it to describe the picture & don’t fill it with keywords!
- Add your competition to a Twitter list and watch they are up to. You don’t have to follow them.
- Be visual with your Social Media. Try to add an image or video every time.
- Go back to basics. Why did you start your business? Don’t lose focus & exploit your niche.
A short week here in the UK due to our Bank Holiday weekend but the tips have kept coming!
Here’s all my SEO and Social Media tips for the week ending 10th April 2015.
Hit play on the Podcast above to get an in depth view on all the tips.
You can see the tips first and ask as many questions as you want on my Twitter feed so give it a follow!
- Don’t assume people know what you’re talking about. Explain acronyms, terms & industry phrases.
- The META Description is still important. It appears in search results & gets shared on Social Media.
- Holiday weekend gone. Plan a Blog & Social Media campaign for the next one. Focus on solutions & ideas.
- Its not just Google that have Webmaster Tools. Bing as one too. Stats galore!
- Blog about where your industry is heading. What’s coming next. Predict the future.
- Run a regular Social Media audit. Where are you? Is it working? Who has access?
- Use a ‘canonical’ url in your code to stop E-commerce duplicate content.
- No time to update social media? Use your phone & update while waiting in queues or on the train.
- Be patient. SEO is a slow never ending process. Start right away creating a great site and don’t stop!
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Don’t #Go #HashTag #Mad ! 3 or 4 is enough.
Even though its a Bank Holiday weekend here in the UK, the tips still keep coming!
Here’s all my SEO and Social Media tips for the week ending 3rd April.
You can see the tips first and ask questions on my Twitter feed so give it a follow!
- Listen on social media for questions about the products you sell.
- Check analytics for popular mobile devices used to view your site. Then do some testing, make sure it looks OK.
- Write exciting & descriptive product descriptions. Sell benefits not features & don’t copy & paste!
- Don’t forget share buttons on your website. AddThis or ShareThis make it easy to add them.
- Don’t hide javascript & css in your robots.txt file. Let the search engines crawl the code.
- Make the most of the brands that you sell. Blog about them & have a ‘brand’ week.
- Hold a Twitter competition to generate engagement, interest & more followers.
- Create your own #HashTag for your campaigns and track engagement.
- You can now embed Facebook public video’s in your website just like YouTube.
- Never ever think your website is finished. Keep adding, improving and keeping it fresh.
Here’s all my SEO and Social Media tips for the week ending 27th March. There’s a bit of focus on mobile as we’re not too far away from Google launching their Mobile Friendly Algorithm.
You can see the tips first on my Twitter feed so give it a follow!
- If you’re in a visual sector like fashion, home wares etc You MUST be on Instragram & Pinterest.
- Your social media feed is like a radio programme so more great music & less ads!
- Make sure you’re ready for the Google Mobile Friendly algorithm that’s coming soon. Get mobile friendly NOW!
- Complete regular checks on your backlinks & look for negative SEO.
- Add the auto complete attribute to your web forms to make them more mobile friendly.
- Make good use of the pin post feature on Facebook pages and Twitter.
- Put your social media accounts on all your business stationary, signs & vehicles.
- Get blog post ideas from the questions your clients ask.
- Remember to listen to your brand & product names on social media to see when you’re talked about.
- Show there’s a human behind the brand. Say morning to your followers.
I hope you’ve found these tips useful. Don’t forget to follow me on Twitter for more tips every day and take a listen to last weeks tips here.
First of all thanks to everyone who downloaded my first tips podcast last week, it was a great success and they’ll be many more to follow.
Here’s all my SEO and Social Media tips for the week 16th – 20th March 2015.
You can see the tips first on my Twitter feed so give it a follow!
Here’s The Tips! 1. Check your engagement with Twitter’s Analytics. 2. Add Event Schema to your website to tell the search engines about your next event. 3. Post a ‘like vs share’ picture vote on Facebook to increase engagement. 4. Put Twitter card code on your website. You get a better looking Tweet when your page is shared. 5. Invest in quality hosting for reliability and speed. 6. After a redesign use 301 redirects to divert old pages to new. Don’t lose traffic! 7. Add a call to action button to your Facebook page. 8. Analyse your competitors links to find new places to promote yourself. 9. Add your name, address & phone number to help your local search rankings. 10. Hold a ‘Top 10 Twitter Week”. 2 posts per day on a specific topic for 1 week.
I hope you’ve found these tips useful. Don’t forget to follow me on Twitter for more tips every day and take a listen to last weeks tips here.
Its been a while since I’ve tweeted regular SEO and Social Media tips so last week I made some time and got it sorted!
Here’s all my SEO and Social Media tips for the week 9th – 13th March 2015.
I’ve also had a load of fun putting together a podcast of all the tips and hope to do this on a regular basis. You can listen to the podcast right now or download it for later, it goes into more detail on each of the tips.
Follow me on Twitter to see the latest tips first.
Here’s The Tips! 1. Don’t make every Social Media post a sales post. 4 out of 5 should be trying to engage. 2. Follow @sengineland on Twitter so you know when Google does stuff. 3. Add some pictures & video to your LinkedIn profile. Show off what you do. 4. Show your tag some love. PEOPLE engage with it in Search Results & all over Social Media. 5. Work on at least 6 blog posts at any time. 1/2 done is almost finished. Will help you post more consistently. 6. Analyse old Social Media posts to see what’s worked & where. Then rinse & repeat. 7. For great results target your content to specific Social Media channels. Run separate campaigns. 8. Consistency wins. Be regular with your blog posts & Social Media 9. Add more than 1 image to a Tweet & a cool gallery appears Twitter 10. Having a mobile friendly website is VITAL! Check yours here.
I hope you’ve found these tips useful. Don’t forget to follow me on Twitter for more tips every day.
This is the first of hopefully many short podcasts on SEO and various aspects of digital marketing and I hope its useful to anyone planning a website redesign.
Last year I spoke to 11 companies who had lost most of their search engine traffic due to website redesigns and so far this year I’ve heard from two businesses, one of which lost over 90% off their traffic. The one thing in common was that 301 redirects were not set up before the website went live.
This quick five minute podcast explains what 301 redirects are and why you should use them.