B2B Growth: Your Daily B2B Marketing Podcast: Recent Episodes
Sweet Fish
Conversations from the frontlines of marketing. 4 million downloads and over 2,000 episodes. Hosted by Benji Block and Sweet Fish Media.
On this Echo Chamber episode Benji and Dan discuss the recent move by Amazon Music to make several large podcasts ad-free. How does this approach stack up compared to Spotify and their work to make specific shows exclusive on their platform?
In this episode Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list?
Discussed in this episode:* The move toward "ungated" software * The evolution of the Saas sales role * How to enhance your trial/demo experience
Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media Brand.
In this episode we explore:
* The Vidyard Story
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New Ideas for Engaging Audiences
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How the 3 Content Marketing Motions work in tandum
On this Echo Chamber episode Benji and Dan discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it impact their voice in the market moving forward?
In this episode Benji talks to Courtland Goldengate, the VP of Marketing at Streamlit and a Director of Marketing at Snowflake. PLG is everywhere in Saas these days, but what if it's not right for many Saas solutions?
Discussed in this episode:
* How to decipher if PLG is right for you
* Keeping focus in a ever-evolving marketing landscape
* What EVERY Saas solution should steal from PLG
On this Echo Chamber episode James and Benji contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point.
Discussed in this episode:1. Making content work harder for your organization 2. SEO as the Zombie of Marketing 3. Ensuring your SME's avoid creating commodity content
In this episode, Benji talks to Amisha Gandhi, the SVP of Marketing at Tipalti. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot looms over 2023. Given the current climate, is influencer marketing something we should be focused on? If so, how can get the most out of it?
Discussed in this episode:
* The common mistake in thinking influencer marketing is for social only
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Full funnel influencer marketing examples
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How ABM & influencer marketing can work in tandem
On this Echo Chamber episode James, Dan, and Benji discuss the rising tide of conversation on LinkedIn around building Media Brands, specifically a recent post from Camille Trent, Director of Content & Community at PeerSignal.
Discussed in this episode:1. Measuring the success of a media brand 2. How building a media brand incentivizes the right behaviors 3. What it takes to have a "Director of a B2B media" for your company
In this episode Benji talks to Bill Kramer, VP of Marketing at PayZen.
Discussed in this episode:1. Transitioning from MQL's to Qualified Accounts 2. Pivoting to new ways of measuring marketing success 3. Successfully leading a team through times of transition
On this Echo Chamber episode James, Dan, and Benji discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called “Get Rich in the A.I Revolution” and Sounds Profitable's article: “Three Reasons Podcast Creatives Should Embrace, Not Fear, AI”.
Discussed in this episode:1. Will Google lose Market Share? 2. Is this technology a threat or a benefit? 3. Creative use cases of ChatGPT
In this episode, Benji talks to Breene Murphy, the Vice President of Strategy and Marketing at Carbon Collective.
Discussed in this episode:
* The use of time, stakes, challenges, and rewards in marketing
* How to invite your ICP into a story
* Removing friction in the buying process
In this best of 2022 episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.
As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.
In this episode James, Dan, and Benji discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the new year? Who will win and truly build affinity with their audience in 2023?
Today James and Dan throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing.
In this Best of 2022 episode, Benji interviews Mario Paganini, Head of Marketing at STORD.
When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.
See the STORD website, click here.
For the past several years talk about content and its importance is EVERYWHERE. In this episode, James, Dan, and Benji break down the three content marketing motions and how you can use them to bolster your marketing efforts.
Discussed in this episode:
* The pros & cons of the three motions
* How to start a media brand from scratch
* The value of launching a media brand in this economic climate
Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search?
In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts
In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead.
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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss the eye-popping valuation of Descript and how Open AI stands to benefit from their ties to the video software company.
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In this Best of 2022 episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
EDUCATION
RELATIONSHIPS
EXTREME MEASUREMENT
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketer’s favorite media brand…and how you can do the same for your market. Today James and Dan discuss the common objection to building a media brand for your business... IT'S TOO EXPENSIVE! Is it? Let's explore.
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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're discussing Walmarts recent announcement of their Creator Studio and the implications it has for the future of the creative economy and affiliate programs.
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In this episode, Benji talks to Jeff Biesman, the CMO at National Debt Relief and Reach Financial.
Discussed in this episode:
Simplifying the market message
Understanding what motivates your buyers
Collecting Insights from your audience
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This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the viability of SaaS companies starting seperate media brands as a marketing play.
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today we're talking about the evolution of content marketing and why it's time to focus more on the content and maybe less on the marketing.
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In this episode Benji talks to Lisa Horner Senior Vice President of Marketing at AppFolio.
Discussed in this episode:
The direct connection between pipeline and high product market fit
Getting clear on your ICP
Measuring market engagement
This is the Journey on B2B Growth, where we document our journey of turning B2B Growth into every B2B marketers’ favorite media brand…and how you can do the same for your market. Today James and Dan discuss the role of an Executive Producer as the next evolution for modern B2B marketing teams.
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss a recent report released by Cohost, “The State of Branded Podcasts 2022 Report”.
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In this episode, Benji talks to Darr Gerscovich, Vice President of Marketing at Appian Corporation.
Discussed in this episode:
- The 4C + D of Marketing Messaging
- Differentiating on something sustainable
- The importance of a clear ICP when crafting your message
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James and Benji provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion is about Benji's journey leading B2B Growth over the past year and all the lessons learned along the way.
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Welcome to The Echo Chamber where James and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today Benji reacts to hearing the story of Mattress Mack for the first time and the guys discuss lessons learned from the love he has received from the city of Houston.
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Today we are featuring an episode from a new show: Owned, a series exclusively on AudiencePlus co-hosted by Anthony Kennada and B2B Growth’s own, James Carbary. Owned is a show that tears down popular consumer media brands and applies key learnings to B2B companies who are building their owned media strategy.
To watch the full episode, get notified of future releases, get access to exclusive content, and more, subscribe for free at audienceplus.com.
James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it.
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Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today, Kyle Lacy takes issue with Category Creation, and says brands just need better stories, but is it really that simple?
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In this episode, we talk to Justin Welsh, who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR.
James and Dan provide behind-the-scenes documentation of the journey to turn B2B Growth into every B2B marketers’ favorite media property. Today's discussion: When gated content can be useful and how we are using it.
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the bold claim on the "All-In Podcast" that traditional brands will be dead in 30 years. Agree or disagree? You're about to find out.
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In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai.
Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board Room
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: The pros and cons of building media organically or going out and buying it.
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the decision from Mr. Beast to turn down a 1 Billion dollar offer and ask how should B2B organizations be thinking about influencers?
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In this episode Benji talks to Lauren Lynch , the Director of Marketing at Set Solutions.
Discussed in this episode:
Pivoting from field marketing to content marketing
How customers should directly inform your content strategy
Putting together a customer advisory board
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the brilliance of Mary Keough's, "Marketing Job Post Teardown" series on LinkedIn.
We spoke with 100 marketing leaders and asked "What’s the most underrated tactic in B2B Marketing?" In this roundtable discussion Benji, James, and Dan breakdown the findings.
Discussed in this episode:
- Tips for creating deep, personal, and fun marketing.
- The power of relationship in marketing
- Formalizing a structure to collect insights from your ideal buyers
James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion: How we're being strategic with SEO to drive audience and affinity.
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss how Gated is using a unique approach with advisors to gain quick traction and mass adoption.
We spoke with 100 marketing leaders and asked 3 questions:
What marketing podcast delivers the most value to you?
What is your ALL TIME favorite book on marketing?
What’s a RECENT book on marketing you’ve loved?
In this roundtable discussion Benji, James, and Dan breakdown the findings.
Books mentioned:
Tipping point by Malcom Gladwell
Linchpin by Seth Godin
Crossing the Chasm by Geoffrey Moore
Play Bigger by Christopher Lochhead
Thinking fast & slow by Daniel Kahneman
22 Immutable laws of marketing by Al Ries and Jack Trout
Podcasts Mentioned:
B2B Growth
Seeking Wisdom
State of Demand Gen
How I built this
Lochhead on Marketing
Flip my Funnel
HBR
The Bigger Narrative
In this episode Benji talks to Don Polite, the Chief Marketing Officer at SKYGEN USA
Discussed in this episode:
Alignment between customer experience and marketing
The process of moving from data to actionable insights
How annual client surveys can level up your organization
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around the podcast strategy we're now deploying for B2B Growth and how you could steal it.
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We spoke with 100 marketing leaders and asked "If you could ask one question to 100 of your peers in B2B marketing leadership, what question would you ask them?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
The most common questions marketers want answered
Why & how to share behind the scenes content from your organization
Turning questions into pillar content
Sponsors:
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In this episode, Benji talks to Aaron Wollner, the Chief Marketing Officer at Quontic.
Discussed in this episode:
How to fight against data manipulation
Pulling insights from the data
Working to build a marketing team that implements insights from the data regularly
Sponsors:
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around building brand affinity.
Sponsors:
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss Drift's disappearance across LinkedIn and hypothesize what may have happened.
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We spoke with 100 marketing leaders and asked "What technology are you looking to add to your tech stack?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
Top Marketing Automation Softwares
Tools don't solve strategy problems
Video as a way to keep automation more human
Sponsors:
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In this cross-over episode, we’re sharing an episode from Mental Selling. This show is produced by Sweet Fish Media.
Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north’ is improving life for customers- you’ll actually wind up making more money.
Successful salespeople want to know that what they’re doing counts for something- that their work matters. If what you are selling is being bought by customers, you’re improving their lives.
Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose.
We discuss:
3 questions to ask that every salesperson should be able to answer
The real reasons salespeople leave their jobs
How the noble seller differs from the transactional seller
The difference between customer-centricity and purpose-driven sales
Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it
The “it” that customers really want you to get to…
What mistaking profit for their purpose signals to your salespeople and employees
Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes
Why the people that have bought from you before are the key to understanding how your products make a difference
Sales managers as the “front-line belief builders”
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James and Dan provide a behind-the-scenes look into what's working and what we're trying here at Sweet Fish and B2B Growth. Today's discussion is around defining your why and identifying your villain.
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Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss a recent pricing change Refine Labs made and its potential ramifications.
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We spoke with 100 marketing leaders and asked "What’s a commonly held belief in your industry that you passionately disagree with?" In this roundtable discussion Benji, James, and Dan break down the findings.
Discussed in this episode:
Is B2B marketing fundamentally different from B2C?
How to truly foster sales & marketing alignment.
Assumption is the mother of all mistakes in marketing.
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In this episode, Benji talks to Chad Reid VP of Marketing and Communications at Jotform.
Discussed in this episode:
- Does video replace blogging or enhance it?
- The strategy behind great video content
- The potential ROI of video
Sponsors:
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In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts
Welcome to The Echo Chamber. Quick riffs and hot takes from around B2B Marketing.
On today's show the guys discuss the ethics of gifting for reviews on G2.
Sponsors:
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We spoke with 100 marketing leaders and asked "What was the last resource you gave up your email to get access to?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
The content, events, and tools B2B marketers want in their inbox
The right time for gated content
Making your content so good that people are eager to give up their email to access it
Sponsors:
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In this episode Benji talks to Bhaskar Roy, Head of marketing at Workato.
Discussed in this episode:
Transitioning from traditional marketing team structure to pods and plays
How to experiment in new, potential segments
The importance of truly understanding those you serve
Sponsors:
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In this replay episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage.
Here are the mistakes discussed:
Lack of a clear exec champion
The new Head of Thought Leadership is unclear on their role / goals.
The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
The Head of Thought Leadership doesn't understand the business strategy and goals.
Other departments get into turf wars over activities ("we do Thought Leadership too!")
The Head of Thought Leadership tries to do it all -- instead, the Head of TL should curate Thought Leadership
The Head of Thought Leadership doesn't build allies in other departments
Thought Leadership is seen as something by/for the elite (only the CEO).
The org gets impatient for results.
The org tries to measure success by the wrong standards (e.g. content marketing)
In this episode Benji talks to Nick Bennett, Director of Evangelism & Customer Marketing at Alyce.
Discussed in this episode:
Why ABM is misunderstood and wrongly used
How to use content to scale your career
The importance of having a strong POV
In this replay episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.
We spoke with 100 marketing leaders and asked "What’s the most overrated trend in B2B marketing?" In this roundtable discussion Benji, James, and Dan, break down the findings.
Discussed in this episode:
The pendulum in marketing channels and mediums
ABM as more than a buzzword
Why creating content with your ideal client is a game-changer
In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign.
Discussed in this episode:
Jobs to be done vs. ICP
Marketing KPIs across multiple channels
The need for focus and iteration
In this replay episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
We spoke with 100 marketing leaders and asked "Who is the marketing influencer you’re most influenced by?" In this roundtable discussion Benji, James, Dan, and Logan breakdown the findings.
Discussed in this episode:
Brand personality + expertise = influence
Creating content as a strategy for discovering influencers
Helping your business by making your CEO an “influencer"
In this cross-over episode we're sharing an episode from When Spreadsheets Hit the Fan . This show is produced by Sweet Fish Media .
In a business culture that demands speed and urgency, is a case to be made for using data to make the right decisions?
In this episode, we speak with Sean Collier, Chief Operating Officer at Etna Interactive.
Join us as we discuss:
The Importance of Data Based Decision Making
The Shortcomings of Product Based Organizations: Is there really a market for what you’re selling?
Finding the balance between speed vs data driven decisions
The Case for Measurement as a Core Company Value
In this replay episode, Dan Sanchez talks to Ashley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian .
We spoke with 100 marketing leaders and asked "What is your most successful marketing channel?" In this roundtable discussion Benji , James , and Logan breakdown the findings.
Discussed in this episode:
Leveraging Organic Search to grow community across marketing channels
Optimizing organic search while emphasizing being human
Aligning searcher intent and your unique brand voice
In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AI
Discussed in this episode:
The power of holding marketing accountable to revenue numbers.
Tips for implementing new measuring metrics
How marketing can impress and delight the C-suite and sales team
In this replay episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam:
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com
We spoke with 100 marketing leaders and asked "What are the marketing KPIs your CEO checks regularly?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
The need to prioritize brand alongside demand
Growing demand by delivering unique content
Why pipeline must come from demand creation, not just demand capture
In this episode Benji talks to Helen Baptist, Chief Operating Officer at PathFactory.
Discussed in this episode:
The core components of content intelligence
The power and complexity of a content audit
The future of content as a key converter
In this replay episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel which incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
We spoke with 100 marketing leaders and asked "What's your marketing team's biggest struggle?" In this roundtable discussion Benji, James, and Logan break down the findings.
Discussed in this episode:
How to beat the pervasive issue of shiny object syndrome
How to curate new ideas while executing your current strategy
The importance of setting goals and priorities
Recommendations/Resources:
What the Heck is EOS?
Deep Work by Cal Newport
In this episode, Benji talks to Kyle Poyar, Operating Partner at OpenView.
Discussed in this episode:
Principles for the Age of Connected Work
PLG and community strategies
Delivering instant product value
In this replay episode that originally aired in March 2021, Dan Sanchez interviews Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
Why ABM isn’t a better form of marketing, it’s a different form
How organizations can view go-to-market as a product, not a strategy
4 questions Sangram’s new book will answer about ABM in customer service
In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.
Discussed in this episode:
How to run a sales mapping exercise in your organization
Creating a holistic messaging timeline
Why a demo early in the sales cycle is crippling
In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.
Discussed in this episode:
Valuable insights vs the cult of personality
How thinking like a journalist improves your thought leadership
Tools for creating helpful content
In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.
We discuss:
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members
In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous .
Discussed in this episode:
Choosing the right creator
Using Influencers to generate viral PR campaigns
How to attribute and track a TikTok Campaign for your Brand
In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo .
Discussed in this episode:
How to create video content that makes your audience feel understood
Getting team members outside of marketing involved in creative projects
Using content as a service
In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread
Discussed in this episode:
The importance of mastering the language of sales
Webinars and Events that convert leads into clients
Tips for presenting a marketing campaign to the C-suite
In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.
What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:
How brands should hire writers
What makes a great writer for B2B Content
How to build a content marketing strategy
The notion of “Writing for Google”
Best practices for your content
Connect with John Busby:Twitter: https://twitter.com/JohnMBusby
LinkedIn: https://www.linkedin.com/in/johnmbusby/
Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketer
Twitter: https://twitter.com/HighEQMarketer
LinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketer
Instagram: https://www.instagram.com/higheqmarketer/
Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/
Twitter: https://twitter.com/CenterfieldHq
LinkedIn: https://www.linkedin.com/company/centerfield-media
Instagram: https://www.instagram.com/centerfieldhq/
The High EQ Marketer website:
Centerfield Podcast page: https://www.centerfield.com/podcast/
Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/
In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .
Discussed in this episode:
Working to understand your customers
Pivoting away from a mql/sql approach
How to crawl, walk, run into a more ungated content structure
In this episode Benji talks to Doug Bell , CMO at LeanData.
Discussed in this episode:
Why MQL/SQL shouldn't be the Holy Grail
Improving prospect experience
Content that converts
In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 .
Discussed in this episode:
How to hone your job posts
4 red flags to watch out for when looking for a marketing job
The power of clarity around roles on your team
My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.
In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense.
Discussed in this episode:
Increasing your TAM effectively with Data
Using data to discern resonance and inform strategy
How to warm a new market
In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen .
Discussed in this episode:
Systems to turn your website into a powerful tool that generates new sales inquiries
A holistic approach to demand generation
Honing the why behind your marketing efforts
In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents.
Discussed in this episode:
how to best collect and leverage event data
how to leverage events as a core of your B2B marketing strategy
Utilizing the data to create forums for targeted groups
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.
Discussed in this episode:
The 5 distinct Marketing units for optimal business performance
Demand capture vs. demand creator
How to better measure your marketing efforts
In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.
Discussed in this episode:
Why best practices aren't enough in win/loss interviews
Comparing in-house to 3rd party
How to best implement findings from the research
In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.
We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.
In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.
Read the Full Guide here:
From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish Media
Discussed in this episode:
Why your company should be on TikTok
TikTok Strategies that win
B2B TikTok case studies
In this replay episode, we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.
In this episode, Benji talks to Eric Olson, CMO at Quickbase.
We discuss:
Developing a "Win Together" culture
Unifying messaging & goals across departments
What it looks like to have Marketing own the pipeline
In this episode, Dan Sanchez borrows another concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step further and applies the thinking to audience growth.
You'll learn about:
The pros and cons of being a "product-first" company
How starting a company with an audience-first mindset works better.
Practical steps to become more audience focused with your company
In this episode, Benji talks to Rebecca Biestman, CMO at Reputation.
We discuss:
Why we need a language shift in B2B around "brand"
How to bring up company positioning to the C-suite
When to start prioritizing brand in your organization
In this episode, Benji talks to Evan Davies, Head of Marketing, Partnerships, and Growth at Coda.
We discuss:
Creative ways to showcase applications of your product or service
The power of team rituals & incentives
Evan's key learnings after helping to build the Coda gallery
In this replay episode, we catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.
What we talked about:
What professional freedom is and how to claim it for yourself
The fear you need to overcome to branch out
How to get support from leadership at your workplace
In this episode, Benji talks to Jacob Azia, Consultant & Advisor for Early Stage tech companies.
Jacob discusses what the right amount of friction looks like in our marketing and how to move away from the obsessions with MQLs.
In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.
With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.
Show notes:
https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern
https://www.contentlift.io/my-one-case-study
In this episode, Benji talks to Nicole Bump, Fractional Content Director at Bump Inbound.
A well-defined ICP should help inform the content we create, yet many organizations struggle to define their ICP beyond title and size of company. Today, Nicole provides helpful questions and direction to hone in and create content that matches what your ICP both wants and needs.
In this episode, we talk to Jen Anderson, previously the Director of B2B Marketing at RentPath and currently VP of GTM Strategy Consulting at Shift Paradigm.
In this episode, Benji talks to Rowan Tonkin, CMO at Planful.
Over the past 3 years at Planful, Rowan has focused much of his effort on defining their category in a saturated and mature market. Clearly, you can't just go off and create a new category without a ton of planning and intentionality. Today Rowan shares some of the difficulties they faced and the lessons learned throughout this process.
In this episode, Benji talks to Jeanna Barrett, Founder & Chief Remote Officer at First Page Strategy.
Jeanna shares how FPS has seen massive success from link building through offering small business grants and data-driven content and how you can do similarly.
In this episode, Benji talks to Bob Buday, Founder and CEO at Buday Thought Leadership Partners LLC, and Author of the book "Competing on Thought Leadership".
Today Bob helps us rethink thought leadership. Sharing how to develop exceptional content and create demand for the expertise. Bob defines Thought Leadership as: "The acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. More broadly, and this is important, this as a business strategy, not just a marketing strategy."
In this episode, Benji talks to David Meerman Scott, marketing and business growth speaker, as well as the author of NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY.
Our theme today is what has changed and what has stayed the same. The first edition was published back in 2007 so we have 15 years now to look back on, including the evolution of social media and the rise of A.I.
In this replay episode, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation, and developing a "people first, outcome second" mindset.
In this episode, Benji talks to Maura Rivera, CMO at Qualified.
As Qualified looks to shape their corporate narrative and paint a bigger picture of what they are bringing to market they have found one medium particularly useful, keynote videos. A 12-minute video, becomes a piece of pillar content informing the rest of their content strategy. Today we unlock how to use keynote videos in your marketing strategy.
For an example of the Qualified Keynote, click here.
In this episode, Benji talks to Sara Pion, Senior Growth Manager at Voiceflow.
B2B businesses hope to create a strong spirit of community with their clients and customers. However, this is far easier said than done. Voiceflow both built and migrated a large community of users and today Sara shares what she's learned through this process.
In this episode, Benji talks to Cynthia Gumbert, CMO at SmartBear.
Hiring is complex in 2022, successful onboarding is a must for the forward momentum of your department and organization as a whole. Cynthia shares how to sure up your onboarding process and create brand advocates from day one.
In this episode, Benji talks to Karthik Chandhramoulie, Sr. Director of Marketing at Guild Education.
At Guild Education, Karthik and his team are executing a highly personalized, ABM approach. Using microsites and retargeting Guild is getting their message in front of some of the largest organizations in the country. Learn how to personalize your storytelling and scale microsites in this fascinating episode.
In this replay episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We’re discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.
In this episode, Benji talks to Stephen Diorio, Managing Director at The Revenue Enablement Institute and author of "Revenue Operations".
The skill sets in marketing are in flux, the marketing toolset has been democratized, and the marketing mix has changed. So how do we succeed in this new world? Stephen says it starts with Revenue Operations and he's giving away the core building blocks in this fascinating conversation.
In this episode Benji talks to Brian Walker, Chief Strategy Officer (CSO) at Bloomreach and host of the "Commerce Experience" Podcast.
In this episode, Benji talks to David Cardiel, Vice President of Marketing at WordPress VIP & Parse.ly.
Today we learn how David used data to determine pillar content and ultimately drive revenue. He explains how data should inform and continuously improve our marketing efforts across the board and what we should be paying attention to in all the numbers.
In this episode, Benji talks to Bunny Tharpe, Vice President of Marketing at Quark.
With a background in PR and Journalism, words and language matter deeply to Bunny. She explains why they should matter to every marketer and we discuss the power of a move from passive to active language.
In this replay episode, we talk to Derek Slayton, Chief Operating Officer at BigTime Software, formerly CMO at Terminus.
In this episode, Benji talks to Faton Gjuka, Operating Partner atSumeru Equity Partners.
As marketing leaders, we are looking to expedite the learning process of our team members. One way to do that is to have playbooks in place for our team to run when specific situations arise. While this is common practice in some companies, Faton provides a unique approach that we can all learn from.
In this episode, Benji talks to Garrett Scott Head of Marketing Growth & Demand Gen at Calendly.
Calendly has a vast array of users and large numbers of users across different fields and titles. How do they use data to determine their ICP? How do you balance serving everyone, while also going deep into some niches? Today, Garrett explains.
In this episode, Benji talks to Dr. Jon Finn, Director, and Founder of Tougher Minds and Author of The Habit Mechanic.
Jon provides a breakdown of how we can use leadership science to generate better teamwork within our organizations. Jon provides 5 steps to team building that you can walk away from this episode and implement immediately.
In this episode, Benji talks to Tara Pawlak, Head of Marketing at GetAccept.
Customer marketing shouldn't be marketing at your customers for your business's immediate benefit, yet often that's what it's reduced to. Tara is here to help us re-examine our current strategy and provides some practical advice to move in a better direction.
In this replay episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.
In this episode, Benji talks to Kyle Williams, Founder of Brickstack.
As marketing leaders, we feel the ongoing tension between what we say the product does vs what the product ACTUALLY does and how we go about addressing the market. Our best SDRs and CSRs know intuitively, from practice, how to best address potential buyers. Today Kyle shows us how to get that useful information from the heads of our team members into a repeatable system.
In this episode, Benji talks to Scott Miller, Senior Advisor at Franklin Covey.
What's the largest obstacle that stands in the way of massive success for us as marketers? Scott says it's misplaced focus. Far too often we hone in on what we love, instead of what our customers need. Rise above the marketing mess and find your customer-centric message!
In this episode, Benji talks to Lori Cohen, Fractional CMO with Chief Outsiders.
If you run marketing at a B2B company and you prioritize demand generation over building a brand, Lori says - "you’ll eventually hit a wall". Today we discuss how a strong brand drives demand.
In this episode, Benji talks to Cristy Ebert Garcia, CMO at Impact.com.
It's one thing to say we need to tie revenue to our marketing efforts, it's another to put a plan in place that executes on it consistently. Today Cristy provides her thoughts on attribution and how to discuss marketing with the C-suite.
In this replay episode, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.
In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.
We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.
In this episode, Benji talks to Susan Vitale, Chief Marketing Officer at iCIMS.
With the great resignation and many renegotiating on a personal level what we want from work, recruitment and retention are hot topics across the business landscape currently.
iCIMS recently released the "2022 Workforce Report" and found that job openings were up 86%, hires were up 45% and job applications were down 11%. Finding the talent is difficult, it's scarce.
Today, Susan helps us navigate these uncertain times with a clear path for growth.
In this episode, Benji talks to Maia Morgan Wells, Senior Content Marketing Manager at Act-On and host of The Marketing Hero Podcast.
Maia explains the power of having your team own a couple of key verticals and breaks down how you can use content clusters to force alignment around those verticals.
In this episode, Benji interviews Eric Stockton, VP of Demand Generation at Constant Contact.
We discuss a recent research report published by Constant Contact around Attribution and how it actually works. To view the research report, click here.
Today we also debut a new format. A roundtable discussion before the interview, where we take on timely marketing topics. Have feedback on the new format? Reach out to Benji with things you liked or suggestions for improvement. We love hearing from you.
In this replay episode (part 2 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
In this replay episode (part 1 of 2) John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
In this episode, Benji provides practical ways to stay zoned into your work. If you struggle to stay on task and get deep work done, today's show is for you.
11 Ways to Focus and Get More Done:
-
- Live from your calendar
-
- Hardest Task(s) First
-
- Say "Oops, O well"
-
- Lunchtime Walk
-
- Rock Work (Live from Calendar)
-
- Set your workspace
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- Tuesdays Sweetfish company-wide Focus Hours
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- Stand after lunch
-
- Monitor Water in-take
-
- Set intentions for tomorrow
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- Ask for help
In this episode, Benji interviews Dan Sanchez, Director of Audience Growth here at Sweet Fish Media.
Are you a B2B Podcaster interested in joining Mic Club? Learn more and sign up here.
In this episode, Benji talks to Shanee Ben-Zur Chief Growth & Marketing Officer at Crunchbase.
Today's discussion centers around how to have your product-led growth motion - self-serve, and your traditional sales team, play well together. This is a breakdown of a hybrid model that can bring alignment and new possibilities to your organization.
In this replay episode, we talk to Christelle Flahaux, SVP of Brand and Experiences at Automation Anywhere. Formerly, Vice President of Marketing at FortressIQ.
In this episode, Benji talks to Christine Switzer, a marketer at Ridgeline.
Much of the work Christine does in her role these days is thinking about — How to sell a brain transplant and heart surgery. Not literally, but instead how to get across a complex value prop in an industry often set in its ways. Christine shares her learnings today to help you level up your marketing and messaging right away.
In this episode, Benji talks to Mada Seghete, Co-founder and VP of Marketing at Branch.
Learn the 3 core pillars of Mada's original marketing strategy in today's show, and how even as tactics have shifted these 3 pillars remain constant. What are the 3?
- EDUCATION
- RELATIONSHIPS
- EXTREME MEASUREMENT
In this episode, Benji talks to Tim Harris, Director of Product Marketing at Uniphore.
Tim takes time to walk us through a recent ad campaign Uniphore ran and how their ICP informed their storytelling.
In this episode, Benji talks to Arta Shita, Head of Growth Marketing at Testlio.
Often we discuss the importance of alignment between sales and marketing, but today Arta shines a spotlight on a relationship easily overlooked. The connection between Growth and Product marketing if done well may just unlock a new level of momentum for your organization.
In this replay episode, Lesley Crews talks with Brett Trainor about how to shift your mindset and focus on growth.
In this episode, Benji talks to Melissa Rosenthal, Chief Creative Officer at ClickUp.
Melissa provides a breakdown of the importance of humanizing your brand and getting crystal clear on the personality of your company.
In this episode Benji talks to Drew Neisser, Founder of Renegade and CMO Huddles. Recently named on Linkedin's 2022 list of Top Voices in Marketing and Advertising.
Today we are destroying the myth that brand is "fluffy", clearing away the clutter around brand alignment, and providing actionable steps for marketing leaders to reinforce the importance of brand in the boardroom.
In this episode, Benji talks to Jen Abel, Co-Founder of Jjellyfish.
Jen shares the secrets of 0 to 1, Founder led sales. How do we identify early adopters and when is your company ready to start handing off sales to a sales team? This episode is a great chance for marketing leaders to get out of their typical scope and expand their insights into growth and sales motions.
In this episode, Benji talks to Lisa Smith, VP, Integrated Marketing at Demandbase.
In a season of rapid growth, how do organizations maintain synergy and alignment? That's the question Lisa helps us tackle today. Demandbase recently acquired three companies, so cultivating teamwork and providing systems for continued top-level execution is top of mind for Lisa and we get to glean from that wisdom in this episode.
In this replay episode Logan Lyles talks to Dara Treseder, formerly CMO at Carbon, now at Pelaton.
In this episode, Benji talks to Justin Simon, Head of Content Marketing at Metadata.io.
If you struggle to get the most out of your content, Justin is here to help. Today, Justin shares how to spread out content so you get more pipeline, traffic, and attention.
In this episode, Benji talks to Russ Somers, CMO at Lytho.
Creative teams face numerous challenges, today Russ identifies his top 5 and we spend the bulk of our time providing remedies to these issues that are so often prevalent.
In this episode, Benji talks to Emily Melious, Fulfillment Coach andCEO of Launch Consulting.
Fulfilling work can seem elusive. How do we even measure it? Today Emily gives us three key areas she believes lead to fulfillment. This conversation goes beyond tactics and tips we typically discuss on the podcast and drives at the heart of our work as marketing teams.
In this episode, Benji talks to Steve Hartert, Chief Marketing Officer at JotForm.
In this lively conversation, Steve breaks down the 3 core pieces of a marketing strategy and details the necessity of laser focus on your customers.
In today's replay episode, Daniel Murray of ‘The Marketing Millennials’ joins Dan Sanchez and James Carbary to discuss how he gained so much traction on their LinkedIn page.
Many of us assume Company pages are dead. Yet Daniel Murray’s page ‘The Marketing Millennials’ went from 0 to 25,000+ followers in just 4 months! Learn what he tried and built and how you can do the same.
In this episode, Benji talks to Joei Chan, Director of Brand & Content at 360Learning.
As B2B brands we are all looking to resonate and stand out in our content and media. Joei and 360Learning did this through an original series called Onboarding Joei. The short docuseries followed Joei Chan, a new employee, as she navigated her first 3 months on the job.
In this episode, Rex Biberston, VP of Revenue at Sweetfish, is interviewing Benji.
If you've ever wondered what goes into producing a daily podcast or how to up the quantity and quality of your content today's episode is for you. Today we pull back the curtain on B2B Growth and giveaway Benji's learnings from his first 4 months as B2B Growth Host.
In this episode, Benji interviews Chris Lynch, Chief Marketing Officer at Mindtickle.
B2B marketers are constantly trying to simplify complicated, broad offerings. Honing the craft of distilling the complex into plain English is top of mind for many of us and today Chris imparts his learned wisdom providing a way forward for us to do exactly that.
In this episode Benji talks to Jordan Decker, Vice President of Demand Generation at PatientPop.
B2B email can feel stale and robotic, but Jordan believes email can be exciting and extremely valuable to your companies bottom line. Todays conversation is a tactical dialogue on what's working for PatientPop in their email campaigns right now and how we can level up our next outreach.
In this replay episode, we're discussing the complex balancing act that is pricing. How can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Director of Pricing and Packaging at Twilio, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!
In this episode Benji talks to Jason McClelland, CMO at Algolia. Jason brings a wealth of experience as it pertains to Go-to-Market strategy from his time at Adobe and Heroku.
Together we discuss how GTM is often misunderstood and often not integrated past a freemium offering. This conversation provides instruction on user experience, analyzing data signals, and developing a experimental team that has a dotted line directly to the executive team.
In this episode Benji talks to Sarah Noel Block, CEO of Tiny Marketing.
If content marketing is overwhelming you right now and you need strategies for better distribution, Sarah provides the practical takeaways you're looking for.
In this episode Benji talks to Tim Rickards, Managing Director, Social & Content Strategy at Hearsay Systems.
From micro to macro, A/B testing allows us to explore resonance and what truly matters to our audience. Tim provides practical insights regarding the use of story vs data, and we discuss how to be effective in a highly regulated industry like finance.
In this episode, Benji discusses the past, present, and future of marketing with Danielle Bechtel.
We're pondering the Metaverse, how developers and Gen Z are shaping the marketing landscape, and what we have to be excited about in this new virtual world.
In this replay episode, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.
In this episode Benji talks to Dave Gerhardt, Founder of DGMG and author of Founder Brand: Turn Your Story Into Your Competitive Advantage.
In this wide-ranging conversation Dave provides practical mindset shifts around content marketing and walks us through 3 pivotal steps for establishing a Founders brand.
In this episode, Benji talks to Lisa Cox, Director of Marketing at Teak & Twine.
Today's conversation is all about instilling a culture of learning within your team. Exploring creative ways to do this through goal setting and special projects.
In this episode, Benji interviews Vanessa Dreifuss, the VP of product and marketing at Unito.
The conversation breaks down the power of a focused I.C.P and how to get there. Vanessa shares how using analysis, synthesis, and definition can lock in your persona and cultivate company-wide alignment and momentum.
In this episode Benji talks to Diana Mitchell, Community Manager here at Sweet Fish Media.
There is a lot of discussion these days around community, there is a hunger for it, especially as we navigate the virtual work space. Diana is sharing some exciting news on the community we are forming here at Sweet Fish, top marketers coming together to share, learn, and grow.
Interested in Marketing Squad? Email Diana: Diana.mitchell@sweetfishmedia.com
In this episode, Benji talks to Rebeca Silver, SVP Marketing at LetsGetChecked.
When the pandemic forced Rebecca to take a live event, virtual, she realized all the added benefits of hosting these meetups online. In this discussion Rebecca breaks down the tools you need to pull off a fantastic event and more importantly what to do after the event to ensure you and your guests get everything out of it.
In this episode Benji talks to Chuck Hengel, CEO and Founder of Marketing Architects.
This discussion centers on 4 distinct moments in Chucks 25+ years career where crisis built resilience, creativity, and unity in his team. Discussion includes how we can actively choose our response and the process necessary to make our organizations "anti-fragile".
In this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.
Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.
In this episode, Benji talks to Jordan Crawford, Co-Founder of Blueprint Data.
We discuss the importance of targeting and decoding pain, and how we can start to see patterns that will allow us to score our serviceable market at scale. Jordan provided several resources, you can find the links below.
Customer Discovery Worksheet
Get 11-30% positive reply rates on cold email
How to Go-to-Market in 2022
In this episode, Benji chats with Emily Brady, Creative Content Lead at Sweet Fish.
Can B2B brands thrive on TikTok? What are best practices? How can we effectively repurpose on the platform? Emily gives unique insights as a creator, actively trying and testing things.
In this episode, Benji talks to Mike Goldberg, Global Director of Content Marketing at the CFA Institute.
When faced with a complex value proposition Mike pivoted to a unique content strategy. Playing off the Super Bowl, Mike created a football-themed campaign to help showcase the engineers that set the company apart. This episode is a breakdown of that campaign, with practical lessons in creativity and communication.
In this episode, Benji interviews Eva Sasson, Head of Marketing at Argyle.
The discussion is all about considering the question: Should we build or buy? This applies internally to our teams and tools, as well as externally and how we market the solutions we offer.
In this episode, Benji talk s with Brad Zomick, VP of Marketing at Cumul.io.
Brad distills what to focus on the first 60 days with a new company. What should be prioritized? Who should we focus on getting to know? How do we set ourselves up to win?
In this episode Benji talks to Monica Sullivan CMO at Demand Science.
As B2B leaders we know data is important, but aligning sales and marketing with one common scorecard can be tough. Monica dispels the needed metrics to push your revenue teams forward, providing practical insights to help you create one dashboard to rule them all.
Today’s episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They’re breaking down the first section of our audience growth flywheel, content optimization.
There is still a ton of power in TV advertising—even in the digital age. Unlocking that power may seem daunting at first and, of course, comes with a whole host of questions…
TV Advertising Blueprints is a show dedicated to answering those questions and giving you insights, strategies, and tactics to make sure your investment pays off. Because with the right blueprint, TV advertising can entirely transform your business.
So, join us as we draw on our experience and gather insights from other marketing experts to lay out winning plans for TV advertising success.
Looking for more on TV Advertising?
Check out "All-Inclusive TV", a book full of client stories and firsthand experiences spanning over two decades in the constantly changing advertising industry. All-Inclusive TV provides practical advice for transforming your business through TV advertising—and why it absolutely matters.
Today's episode is taken from a recent live event hosted by Dan Sanchez & Logan Lyles. They're breaking down the first section of our audience growth flywheel, content optimization.
In this episode, Benji Block talks to Angela Voss, Chief Client Officer at Marketing Architects.
We discuss the keys to building brand awareness and how to seize opportunities using mediums others are overlooking. We're asking questions like: What's the power that TV ads can have on your business? And how does clout play a vital role in your industry?
In this episode Benji talks to Kyle Lacy, SVP of Marketing at Seismic.
What levers can we pull to evolve our marketing teams? How can we best utilize our tools and align our teams as we scale? Kyle provides the questions and framework necessary to move your marketing team forward.
In this episode Benji is joined by James Carbary and Rex Biberston to provide 4 predictions for the year ahead.
In this episode, Benji interviews John Morris, Executive Director of Brand at Club Colors.
John and his team take a unique approach when it comes to gifting. Learn how giving things away pays fantastic dividends in the long run and how Club Colors executes their Logo Challenge.
In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.
When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.
See the new STORD website, click here.
In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.
In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content.
Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.
In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people.
It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.
In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.
In this episode we talk to Simon Sinek, author of Together is Better.
In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.
They discuss:
- Practical steps to building a magnetic person brand
- How to find and leverage your personal story
- Why authoring a book is key to thought leadership
The “hustle” isn’t all it’s cracked up to be.
We’ve all heard about hustling and working hard, but what about working smart?
Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.
In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.
In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach.
Connect with Kristy:
https://www.linkedin.com/in/kristykrueger/
Connect with Dave:
https://www.linkedin.com/in/davekeepper/
In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide.
Connect with Rex:
rex.biberston@sweetfishmedia.com
https://www.linkedin.com/in/rexbiberston/
Connect with Benji:
benji.block@sweetfishmedia.com
www.linkedin.com/in/benji-block
In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.
Links to the 4 LinkedIn posts discussed can be found below:
LinkedIn is a 24/7 networking event by Benji Block
You can’t outsource social engagement by Dan Sanchez
So you want to beat the LinkedIn algorithm… by Emily Brady
Why do you post on LinkedIn all the time? by Same Kuehnle
In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.
We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.
Contact Nima:
Contact Benji:
In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success.
Connect with Amrita:
In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam:
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com
In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.
If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here.
Connect with Rita:
Connect with Benji:
In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc.
Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.
Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com
In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.
Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.
In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.
We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.
Connect with Benji:
Connect with Benji on LinkedIn
benji.block@sweetfishmedia.com
In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all their websites into a single mega site.
This is an episode that covers branding, SEO, domains, urls, and all the marketing tactics that come with them. Taking 18 websites and brands down to one required a serious effort from the team. Find out about the steps they took to accomplish it.
In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams.
The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.
In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication.
Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns.
Buy a copy of his book here.
In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas.
In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.
In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.
What you'll learn:
- Why you shouldn't pursue earned media and focus on owned instead.
- How to properly leverage paid with content and creative.
- Where to start with owned media.
- How you can know when you're ready to add the next owned media channel.
In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists.
We cover:
- What they look for in an influencer
- Who foots the bill for the team
- How Stream helps them build their brands while they build Stream's.
- The outcomes of the program
In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.
You will learn:
- How to incentivize employees
- Common hurdles employers run into
- What the most successful companies are doing right
- How to find your first few employees to get started.
In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
- Ramsey's approach to a matrix style organization
- The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
- How they layer Kanban on top to make for an agile environment.
- How to get it started in your own department.
Trey's book recommendations:
- Inspired: How to Create Tech Products Customers Love
- Empowered: Ordinary People, Extraordinary Products
In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.
In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM.
In this episode, Olivia Hurley talks to Kerry Cunningham, Senior Principal in Product Marketing at 6sense
In this episode, Olivia Hurley talks to Mary Pat Donnellon, Chief Revenue Officer at CallRail
In this episode, Dan Sanchez talks about the #1 reason why people's efforts on social media (LinkedIn specifically) fall short of the goals they set. They don't count the cost of what it takes to grow and increase their reach. Dan reviews what the cost is as well a practical ways to address it.
In this episode, Dan Sanchez shares a story of what happened to a Sweet Fish employee recently, what led to it, why LinkedIn is on alert, and how to navigate the current environment without getting in trouble.
Also in the episode:
A quick message about getting the most out of LinkedIn before its organic reach vanishes.
In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don't overlap.
Also mentioned in this episode:
Kickstart Your Thought Leader Journey With the 30/30/30 Plan
In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott
In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.
In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle.
In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.
In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.
In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai
In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework
In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with iHeart Radio. He then breaks down why it should matter to B2B marketers and where it's all going.
In today's episode, Lesley Crews talks with Cinnamon Denise, Sweet Fish's very own launch specialist.
In this episode, we talk with Nate Skinner , Global SVP of Marketing for Oracle Advertising and CX.
Check out this recent article from Nate:
Celebrating the Contributions of Women in the Workplace Every Day of the Year
In this episode, we talk to Mark Stouse, Chairman & CEO of Proof Analytics & Host of Accelerating Value on Apple Podcasts.
In this episode, Dan Sanchez talks with Becca Bycott who is the Director of Thought Leadership and Engagement at FiscalNote. They discuss why thought leadership should not be developed in isolation, how to include others in the conversation, and the results they have seen from brining a variety of people together to speak to todays challenges.
In this episode, Dan Sanchez talks with Kalim Aull about his new model called the Brand Evolution Flywheel that incorporates a Strategic Narrative, Category Design, and Community Building into one fine art.
Take a look at the visual model he created for reference: https://sweetfishmedia.com/wp-content/uploads/2021/07/Brand-Evolution-Flyweeh.png
In this episode, we talk to Christelle Flahaux, Vice President of Marketing at FortressIQ.
In this episode, Dan Sanchez talks with Patrick Lowndes who is Patrick Lowndes who is a Product Management Director at ServiceNow. They dive deep into Patricks journey as a startup founder navigating and fighting for the emerging category of SaaS asset management before being acquired by ServiceNow.
In this episode, Dan Sanchez talks to Sweet Fish Media's in-house writer, Emily Dibrito, about the trends she's seeing on LinkedIn. Emily is the main source for many of the posts seen on LinkedIn from the Sweet Fish team and the person behind the LinkedIn Evangelist Program.
In this episode, we talk to Jodi Cachey, Vice President of Content Strategy and Growth Marketing at Mediafly.
In this episode, we talk to Anna Luo, Senior Vice President of of Customer Innovation and Marketing Director at Jivox.
In this episode, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talks to Ryan Kelly, VP of Growth Marketing at Domino Data Lab & Author of Florence the Data Scientist and Her Magical Bookmobile.
Resources we mentioned:
-
Naming Your B2B Podcast
-
Choosing The Host for Your B2B Podcast
In this episode, James Carbary talks with Bill Kircos, the VP of Global Marketing at Honeywell.
Marketing moves fast these days. Don’t let perfection keep you at the back of the pack.
Bill shared a framework for launching a campaign that WORKS:
- Get it to good enough
- Test it
- Then, perfect it
In this episode, Dan Sanchez talks with Matt Church, author of Thought Leaders and Thought Leaders Practice about how thought leaders can find, validate, and package their ideas to drive change in their industry.
In this episode, Lesley Crews talks with Travis Tyler and Patrick Downs, co-hosts of The Customer Engagement Lab.
In this episode, we talk to Griffin Moss, Senior Digital Marketing Manager at Microstrategy.
Traditional sales teaching is quickly becoming stale and obsolete. Customers these days are inundated with reviews and armed with cognitive bias — and they’re becoming immune to old-fashioned sales patter.
What if the way forward is to sell with transparency? As counterintuitive as it may seem, leading with honesty and embracing your flaws fosters an emotional response from your buyers, develops trust, and increases sales organically.
Energetic host John Grispon discusses these revolutionary ideas and more with today’s guest, Todd Caponi, author of the absolutely fascinating emotional sales manual, The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results.
Here's a sneak peek:
- “The second the buyer's brain senses insincerity, ineptitude, or inconsistency, their brain's 'uh-oh' alarm will sound off subconsciously."
- Leading with your product’s minor issues empowers buyers to make a more informed purchase, which leads to a genuine emotional connection.
- Caponi uses new research in neuroscience to develop sales techniques more aligned with the human brain.
In this episode, Dan Sanchez talks about his journey into the topic of thought leadership from reading all the books on the topic to doing this 30 day deep dive on B2B Growth.
In this episode, Dan Sanchez shares his methodology for accelerating the process of becoming a thought leader through the 30/30/30 Plan.
Essentially, ready 30 books, interview 30 experts, and write 30 blog posts to learn about the topic, build relationships, and begin building authority on a niche topic.
In this episode, Dan Sanchez shares abo ut his journey into thought leadership, and what it means to "learn in the light."
In this episode, Dan Sanchez talks with Robin Robins who is the Founder and CEO of Big Red Media. The dive into Robins marketing methodology, show she defines thought leadership, and her unique approach to becoming an authority in your field.
In this episode, Dan Sanchez talks with Noah Lemas, the Director of Sales at Closed Loop, to debate thought leadership.
In this episode, Dan Sanchez talks with Dale Dupree who is the founder and CEO of the Sales Rebellion about his journey in becoming a thought leader on LinkedIn.
They cover Dales journey, his steps to building community and the elements of his brand messaging that put him on the trajectory he's on today.
In this episode, Dan Sanchez talks with Mark Colgan about how speaking on podcast has become the new stage for thought leaders to share their message.
Mark elaborates on:
- How to find the right podcasts
- How to prep before you speak
- The exact process to take to ask to be featured on a show
In this episode, Dan Sanchez talks with Bill Sherman who is the COO of Thought Leadership Leverage about 10 most common mistakes companies make in creating thought leadership marketing.
Here's the mistakes they discussed:
- Lack of a clear exec champion
- The new Head of Thought Leadership is unclear on their role / goals.
- The new Head of TL feels the new role is not a promotion ("being sent to Siberia")
- The Head of Thought Leadership doesn't understand the business strategy and goals.
- Other departments get into turf wars over activities ("we do Thought Leadership too!")
- The Head of Thought Leadership tries to do it all -- instead, the Head of TL should curate Thought Leadership
- The Head of Thought Leadership doesn't build allies in other departments
- Thought Leadership is seen as something by/for the elite (only the CEO).
- The org gets impatient for results.
- The org tries to measure success by the wrong standards (e.g. content marketing)
In this episode, Dan Sanchez talks with Grant Butler who is the founder and director of the Editor Group as well as the author of Think, Write, Grow: How to Become a thought leader and build your business by creating exceptional articles, blogs, speeches, books, and more.
They discuss Grant's broad definition of thought leadership, who can be a thought leader, and the qualities of effective thought leaders.
In this episode, Dan Sanchez talks to A shley Faus about her entire thought leadership process as the Content Strategy Lead at Atlassian.
In this episode, Dan Sanchez shares how you can package ideas to extend the reach of your thought leadership.
In the episode he covers:
- Why packaging ideas are important
- The 7 parts to packaging an idea
- What packaging ideas allows you to do
In this episode, Dan Sanchez talks with the founder of Sweet Fish, James Carbary, about the power of Collective Thought Leadership.
The concept that can multiply your reach and audience for a fraction of the cost.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
In this episode, Dan Sanchez talks to R obin Farmanfarmaian about the importance of personal branding for thought leadership.
They discuss:
- Practical steps to building a magnetic person brand
- How to find and leverage your personal story
- Why authoring a book is key to thought leadership
In this episode, Dan gives an update in his deep dive into Thought Leadership by sharing the different approaches companies are taking.
So far, he's encountered these thought leadership marketing types:
- Anonymous Thought Leadership
- The Thought Leader Founder or CEO
- The SME Thought Leader
- The Thought Leader Group
- Collective Thought Leadership
In this episode, Dan Sanchez talks to S cott Miller who was the Executive Director of Thought Leadership at Franklin Covey about the inner workings of their massive thought leadership program.
They talk about:
- What they look for in future thought leaders
- How they groom them to get to the next level
- How they administrate a program across 23 heavy hitters
In this episode, Dan Sanchez outlines w hy he thinks the term "Thought Leader" has become so frowned upon and what authentic thought leadership can look like.
To Dan, an Authentic Thought Leader is equal part expert, contributor, and authority on a niche topic.
In this episode, Dan Sanchez talked to Matthijs Van den Broek who is the head of Thought Leadership for WUA about what thought leadership can look like on a tiny or massive budget.
They discuss:
- Matthijs' experience creating thought leadership for WUA for 5+ years
- What he would do if he had to start over from scratch at a small company
- What he would do if his boss 10x his budget
In this episode, Dan Sanchez talks abou t the 20+ books he's read on thought leadership to highlight the first of his top three books.
What's the first book he recommends? Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant by Adam Witty and Rusty Shelton.
In this episode, Dan Sanchez talks to P ete Larkin who is the Senior Marketing Director of Angle Point about his process for creating thought leadership content without being a subject matter expert in the industry.
They discussed at length:
- How to build thought leadership (for other people) in a space you don’t have much technical experience in.
- How to build thought leadership when your actual thought leaders don’t have much non-billable time.
- How to leverage analysts and other thought leaders to build thought leadership for your company.
In this episode, Dan Sanchez talks with Jonathan Raveh who is the Head of Thought Leadership at AppsFlyer about how he grew their companies reach by inviting employees to contribute thought leadership.
Find out how:
- Thought leadership is now democratized
- What employees can share
- What thought leadership is (and isn't)
- Ways to get employees started in your own company
In this episode, Dan Sanchez kicks off a new deep dive into the topic of thought leadership marketing. After reading all the books on the topic, he's ready to begin interviewing practitioners in the trenches about what they are learning.
In this episode, Dan Sanchez shares 4 s teps to building out a solid content marketing process.
In this episode, James Carbary and Dan Sanchez riff on th e current race of the podcasting tech giants Apple and Spotify. A recent article made it clear why Spotify is taking the lead and Apple doesn't care.
In this episode, Dan Sanchez talks to V P of Marketing at Motivosity, Logan Mallory, about why you should consider marketing ops as one of your first hires for you B2B company.
They discuss:
- How it leads to revenue faster
- How it creates less rework
- What becomes more effective
- How it benefits the whole team
- And who else it might matter to
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Join us for our 3rd B2B Podcasting Q&A!
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In this episode, Dan Sanchez talks with Michael Baer, CMO at MJH Life Sciences, about a dynamic customer journey, and how to build one.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
In this episode, Dan Sanchez talks with Jeremy Anderberg, Podcast Producer and Managing Editor for the Art of Manliness.
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Everyone wants to scale their business…
But without empowering your sales leaders and setting realistic goals, you never will.
In this episode of B2B Growth, Host John Grispon speaks with Scott Leese, CEO & Founder of Scott Leese Consulting, about the lessons he’s learned from a career spent building and scaling sales organizations for tech startups.
What we talked about:
- The mindset needed for scaling successfully and repeatedly
- Why founders need to do a better job of setting sales up for success
- The only 3 metrics that really matter
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode, Timmy Bauer talks with Nina Butler, Director of Demand Gen at Alyce, about customer marketing as a demand gen strategy.
In this episode, Timmy Bauer talks with Mark Montgomery about how to minimize customer frustrations and how to do it properly.
In this episode, Dan Sanchez takes to C lubhouse to answer your most frequently asked B2B podcasting questions.
In this 24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this episode, Dan Sanchez and James Carbary talk with Michael Hanson, from Growth Genie, about unconventional sales and marketing tactics.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.
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In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.
If you liked this episode, you’ll also enjoy:
How to Do Original Research Through Your Podcast
Original Research in Content Marketing: Everything You Need to Know
Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.
In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.
What we talked about:
- Building Sales Hacker
- The challenges of a larger organization
- How to approach data acquisition
- The biggest error new companies make
- Why more funding won’t solve your problems
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.
Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!
In this episode, Timmy Bauer talks with Steve Pockross, CEO of Verblio, about one of the most underrated B2B tactics: how to have fun with your brand.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
Join us on today's episode as we dive into our very first B2B Podcasting Q&A.
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In this episode, Timmy Bauer talks with Nick Bradley, host of the "Scale Up Your Business" Podcast.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!
In this episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.
In this episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.
In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.
In this episode, Timmy Bauer speaks with Sara Breese, EVP of Marketing at Master Control.
In this episode, we talked to Nicole Bump with Bump Inbound about how to document your content marketing strategy.
We learned:
• What the most critical parts of a content marketing plan are
• What most companies get wrong about their plan
• Tips on how to keep your plan current in an ever changing marketing world
In this episode, Timmy Bauer talks with Isabelle Papoulias, CMO at MediaFly, about the two most underutilized tactics in B2B marketing.
As we wrap up our demand generation series, Lesley Crews shares her final thoughts on the deep dive, and shares she and the team at Sweet Fish have been utilizing LinkedIn for their demand gen strategy.
As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial.
In this episode, Lesley Crews talks with John Ledoux, of John Ledoux Consulting. The two discuss how having the wrong GTM approach can negatively affect your demand gen strategy.
In this episode, Lesley Crews talks with Gabriel Ehrlich, founder of Remotion Digital.
The two discuss:
- Brand awareness
- The importance of customer experience
- How LinkedIn humanizes business
In this episode, Lesley Crews talks with Judy Sheriff, VP of Demand at Refine Labs, on the importance of operations in a demand gen strategy.
As we're getting ready to round out our series on demand generation, Lesley Crews shares what she's discovered so far on her journey into demand generation, advice she's received from others, and how she defines the term herself.
In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated.
The two discuss:
- Paid vs organic advertising
- Product-led growth
- Demand gen vs. generating demand
- How ABM and demand gen work in tandem
As we're winding down our demand generation deep dive, Lesley Crews talks with Dan Sanchez on why email marketing is still relevant in a demand gen strategy. It's not all organic!
In this episode, Lesley Crews talks with Jay Baron, CEO of Elevate Demand.
Jay and Lesley discuss growth marketing vs. demand generation, creating a B2B brand awareness strategy that drives demand, buyer-led growth, and more.
In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best.
They also discuss:
- Moving from conversational intelligence to revenue intelligence
- Gong's iconic Super Bowl commercial
- Demand gen defined
In this episode, Lesley Crews talks with Nemanja Zivkovic, CEO of Funky Marketing, on implementing demand gen strategies into a small business, the future of sales & marketing roles, and shortening the sales cycle.
He also shared how Funky Marketing describes demand gen to their customers (hint: they don't)!
In the latest installment of our demand gen deep dive, Lesley Crews talks with Israel Blechman, owner of TLM Marketing about 3 demand generation trends that will shape your business in 2021.
They also discussed strategies that are seeing increased budgets in 2021 and how to measure success in a demand gen strategy.
In this episode, Lesley Crews talks with Kaylee Edmondson, Director of Demand Gen at Chili Piper on how to leverage the content in your demand gen strategy to differentiate yourself and stand out to potential buyers.
In this episode, Lesley Crews talks with Brett Trainor on how to shift your mindset and focus on growth.
In the latest installment of our deep dive into demand generation, Lesley Crews talks with David Lewis, CEO and Founder of DemandGen International, who actually coined the term "demand generation."
They discuss the D3 Methodology, which includes the demand funnel.
In the latest installment of our demand gen deep dive, Lesley Crews talks with Chris Walker, CEO at Refine Labs, about the marketing funnel and the future of demand generation.
In today's installment of our demand gen deep dive, Lesley Crews talks with Sara Anderson, Head of Marketing at Origin, about the evolution of demand generation.
In this episode, Lesley Crews talks with demand gen expert Kalim Aull about growth ideology, sustainable growth and how ABM fits into demand generation.
They specifically discuss his model, “The Client Replication Bullseye.”
In the latest installment of our deep dive into demand generation, Lesley Crews talks with Carlos Hidalgo about his book, Driving Demand. They also discuss the roadmap to implementing change in your organization, creating an accountable culture and how to embrace the change.
In this installment of our deep dive into demand generation, Lesley Crews talks with Sam Kuehnle, Director of Demand Gen at Refine Labs.
They discuss:
- Lead gen vs. demand gen
- Reality of the customer journey
- The importance of case studies
- Best demand gen practices
In the latest installment of our deep dive into demand gen, Lesley Crews talks with Tabitha Adams on precision demand marketing, blending sales enablement with demand generation and developing a "people first, outcome second" mindset.
On the latest installment of our deep dive into demand generation, Lesley Crews talks with Eugene Zaremba, Director of Demand Generation at PandaDoc, and Travis Tyler, Content Specialist at PandaDoc.
They discuss:
- PandaDoc's revenue team structure
- PandaDoc's growth stages in demand gen
- Important lessons learned in the past two years
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In this episode, Refine Labs' very own Sidney Waterfall joins James Carbary, Dan Sanchez and Lesley Crews on Clubhouse for a roundtable on what every company needs to know about demand generation.
In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup.
The two also discuss:
- The difference between lead and demand gen
- Old demand gen vs. new demand gen
- Sales & marketing collaboration
Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.
Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.
In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.
They discuss:
- Using the ManyChat bot in Facebook Messenger
- Why SportsEngine decided to use chatbots
- Who should be using this and how they should go about doing it
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Paul Ross, Master Hypnotist, Master Practitioner of NLP, and author of Subtle Words That Sell, about leveraging the power of language to guide people to the right decision.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by subscribing to the show in your favorite podcast player.
It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
- Advice for new companies that want to build an audience but also need revenue
- How to future-proof your content against new privacy regulations
- The important differences between subscribers and members
- Building vs. buying an audience
Resources mentioned:
- Content Inc. by Joe Pulizzi
- Killing Marketing by Joe Pulizzi & Robert Rose
- kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode of B2B Growth, James Carbary and Dan Sanchez talk to content marketing genius Sujan Patel, co-founder of sales engagement platform Mailshake, about how he built and grew his career with content marketing.
They also talked about:
- How he got into content marketing
- Content marketing strategies he’s experimented with
- Lessons he’s learned on SEO
- How he finds and works with influential practitioners
- What he’s currently working on
In this 23rd episode of the Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast .
Company pages are dead.
At least, that’s what I thought…
Until I saw Daniel Murray’s page ‘The Marketing Millennials’ go from 0 to 25,000+ followers in just 4 months.
On today's episode, Murray joins Dan Sanchez and James Carbary to discuss how he gained so much traction in such a short amount of time.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Isabelle Papoulias, CMO at Mediafly, about taking care of your team members and expanding your go-to-market motions when you're growing through acquisition.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Are you a marketer looking to uplevel in the current B2B environment? Start talking about go-to-market as a product instead of a strategy.
In this episode, host Dan Sanchez catches up with Sangram Vajre, co-founder of Terminus, host of the #FlipMyFunnel podcast, & author of ABM is B2B. They discuss…
- Why ABM isn’t a better form of marketing, it’s a different form
- How organizations can view go-to-market as a product, not a strategy
- 4 questions Sangram’s new book will answer about ABM in customer service
If you like this, you may also like…
- Every Book on ABM Compared
- How to Supercharge Your ABM Engagement w/ a Podcast
- How to Write a Book (& Case Studies) from Your Podcast Content
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, James and Dan are joined by Rex Biberston via Clubhouse to discuss a marketing campaign that will absolutely blow your mind.
Change is inevitable. We may as well learn how to leverage it.
Repeat guest Megan Bowen — host of The Unwritten Playbook — shares how her Customer Success team at Refine Labs uses account transitions to level up in 6 steps. She and host Logan Lyles discuss…
- How to be proactive about customer concerns during an account owner transition
- Best ways to successfully transfer customer knowledge to new account owners
- How new account owners can quickly establish credibility
See Megan’s LinkedIn post on successful customer account transitions here. Hear Megan in 5 Steps to Improve Sales to CS Handoffs.
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.
In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares his presentation from the inaugural TEDxUCCS on ways to overcome the epidemic of facelessness in life and business.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast.
Most of us understand that to get value, you’ve got to give it first.
But offering a valuable nugget once in a while doesn’t pay off like consistent value deposits do.
In today’s episode, host Josh Harcus catches up with Adam Peek, Business Development & Channel Partnership Manager at Fortis Solutions Group and co-host of People of Packaging. The two discuss…
- Why salespeople need to get comfortable with who they are on the inside
- How & why to offer consistent value to your industry
- Advice for starting a business podcast
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for B2B Growth in your favorite podcast player.
In this episode, Dan Sanchez talks with Nick Jordan, CEO at Content Distribution about how his team has grown 4+ projects from 0 to 100,000 organics per month without backlinks or technical BS.
In this 22nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this episode of the #CX series, Ethan Beute, Chief Eva ngelist at BombBomb, talks with Ian Luck, VP of Global Marketing with CustomerGauge, about getti ng more value from NPS and other metrics, as well as ways your CX programs can go right...and wrong.
In this episode, Dan Sanchez summarizes the lessons learned after doing a month-long deep dive into the topic of Account-Based Marketing.
For the deep dive, Dan interviewed 16 practitioners, thought leaders, and vendors, read 11 books, and recorded 9 solo episodes documenting the lessons learned along the way.
In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.
Here's the list of the books reviewed:
- B2B is ABM by Sangram Vajre
- Account-Based Marketing for Dummies by Sangram Vajre
- Practitioners Guide to Account-Based Marketing by Bev Burgess
- Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
- Buyer Based Marketing by Matthew Kraska
- No Forms, No Spam, No Cold Calls by Latane Conant
- The Book on Account-Based Marketing by Bassem Hamdy
- Unleash Possible by Samantha Stone
- Content-Based Networking by James Carbary
- Hot to Get a Meeting with Anyone by Stu Heinecke
- The Ultimate Sales Machine by Chet Holmes
In this episode, Dan Sanchez and James Carbary share a few good alternatives to events to benefit your ABM campaign.
In this episode, Dan Sanchez talks with the one and only, Samantha Stone, about your next steps to take with target accounts that just won't buy.
In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM.
In this episode, Dan Sanchez shares 3 levels of ABM that will help multiply your effectiveness.
In today's episode, Dan Sanchez shares 5 free ABM tactics from LinkedIn that you can use today.
In this episode, Dan Sanchez shares a tip on where to start if you're new to ABM.
Here's the transcript:
I'm Dan Sanchez with Sweet Fish Media, and today I want to talk to you about the one book you need to read if you've not read any books on ABM yet, and you're not even sure if you understand ABM, or if you want to get into ABM, maybe you've heard about it, and you are curious, maybe someone's tasked you with figuring it out to see if it's right for your company.
If you want to figure out what ABM is, I have a new book for you, and it's one of those books that you would not, that would probably not be recommended to you.
It wasn't recommended to me, and I only found it on Amazon because I was searching for every book on ABM. And you know what's funny is when you start to read every book on a really niche topic like ABM, you start to find out what's normal information and then you start to find out which book has the golden nuggets.
This is one of those books that unless you were trying to read every book on the topic, like what I'm trying to do now, you probably would not listen to unless you knew the author in some way or heard him speak somewhere.
He talks about this in the book and actually gives, it almost kicks off in a very like story based about his own personal story with it, which is just, it's just such a great way to start the book, you kind of get to know him, you kind of get to know his background, and understand the context for why he started doing what he did with Account Based Marketing before it was even coined as a term, which just made it a delightful read. And he was great at telling the stories, not just recounting what happened, but saying it in such a way that it was kind of fun to hear that narrative.
It's probably the first narrative that I've heard in Account Based Marketing books so far, it was just a delight to read. It was fast, it was fun, and he dropped some great nuggets along the way, which is why I'm now going to start, if someone's new to Account Based Marketing and kind of wants to just get a gist really quickly, this is going to be my number one recommended book just to start with, it's more of an intro, and there's a few other things that I really loved about this book, and some reasons why I would recommend it above others.
So I love that this book illustrates that through and through, gives a lot of creative ideas on how to do it, and goes into depth on how to target accounts and how to define your ICP. He had a number of great questions there, but I'll save that for the book.
If you're new to Account Based Marketing and want to get into it, this is the book to start with.
In this episode,Dan Sanchez shares tips on how to use a podcast to supercharge your ABM engagement.
He also talks about:
- How Sweet Fish uses podcasts to drive their ABM engine.
- How you can apply Sangram’s TEAM model to your podcast strategy.
- Tips on outreach, scheduling, pre-interview, interview, and follow-up.
In this episode Dan Sanchez talks with Amber Bogie, lead strategist and ABM manager at Degreed, about lessons she’s learned after 3 ABM implementations at 3 companies.
Amber also talked about:
- How she got started with ABM.
- How she forecasted and accomplished short term wins.
- How to better align marketing and sales goals
- Mistakes she’s made that you should avoid.
- How to be successful with a one-to-one campaign.
In this episode we talk to Tiffany Heimpel about how to utilize LinkedIn for ABM.
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In this episode we talk to Jon Miller, Chief Marketing & Product Officer at Demandbase.
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In this episode, Dan Sanchez talks to M att Heinz, President at Heinz Marketing.
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In this episode, Dan Sanchez shares tips on how to engage target accounts using his ABM engagement grid.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Bob Berry, a UX researcher with AnswerLab and The Human-Computer MasterMind Academy, about how user experience drives customer experience and the entire world economy.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
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Google Podcasts
In this episode, Dan Sanchez shares 3 s imple steps for targeting the right audience for your ABM strategy.
In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.
In this episode, Dan Sanchez talks with Kevin Jong, Strategic Programs Manager at Panda Doc, about his journey implementing ABM.
In this episode, Dan Sanchez reviews “No Forms. No Spam. No Cold Calls” by Latane Conant.
In this episode, Dan Sanchez talks with Maria Edlefsen, Global ABM Program Manager at Ivalua, about how she finds and narrows down the highest potential accounts for ABM campaigns.
Maria also explains:
- Where she goes to get a list of accounts and what attributes she uses to trim it down.
- How to automate and scale an ABM campaign.
- How sales and marketing can work together on an ABM campaign.
- The difference between one-to-many campaigns and one-to-one campaigns.
In this episode, Dan Sanchez talks with Cody Ward, Sr. Director of Demand Generation at Conexium, about how he tested an ABM strategy without fancy software.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Ashford, Director of Marketing at The Receptionist, about creating more emotional connection and customer engagement through a storytelling process.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode, Dan Sanchez talked with Andrei Zinkevich, CEO at FullFunnel.io, about how to do lean ABM.
If you’re looking for a step-by-step guide that will help you build a reliable demand generation engine, then you’re gonna want to listen to Andrei break his case study down in this episode.
In this episode Dan Sanchez talked with Caleb Musser, CEO of Craftom, a gifting and shipping company.
They discussed:
- How to make direct mail more personal
- Creative ways to work gifts into existing sales conversations
- 5 ways gifting can be used in ABM strategy
In this episode Dan Sanchez reviews the quintessential book on the topic of ABM: “ABM is B2B” by Sangram Vajre.
In this episode, Dan Sanchez introduces B2B Growth’s first ever bi-monthly deep dive and explains why he chose to explore Account Based Marketing as his first topic.
In this episode, Dan Sanchez talks with Dan McGaw about ov erlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.
In this episode we talk to Tiffany Heimpel , Sales Manager, Marketing Solutions at LinkedIn about.. .
-
Balancing parenting while working
-
Why nobody is talking about the struggle
-
Tips for staying more productive as a parent and professional
-
Including your work in your home life and your home life in your work
In this episode Dan Sanchez talks about ten documentaries every marketer should watch and why they are helpful.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, picks up where #CX 84 left off on writing, publishing, and selling a book. Here in Part 2: Publishing, People, and Promotion.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode Dan Sanchez talks about how your marketers and sales team can work together to get the leads you need.
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In this episode, Dan Sanchez and James Carbary share valuable advice on how to be a better podcast host.
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Tech founders get plenty of advice. Wouldn’t it be great to learn from someone that’s done it multiple times and had a $1.1 billion exit?
In this #Revenue episode, I interviewed Jim Eberlin, Founder and CEO of TopOPPS, and original co-founder of Gainsight (recently acquired by Vista) about 3 things he kept his eye on while starting his companies.
What we talked about:
- The origin stories of Jim’s companies
- Rabbits, deer, and elephants — and when to go after them
- Metrics to track to reduce churn
- Common mistakes founders make
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode Dan Sanchez explains what T-Shaped marketing is, why it's misleading, and what you can do to advance your career.
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CHRO Champions is a podcast that highlights the stories, experiences, and wisdom of thought leaders in the HR community. If you are looking for conversations centered around where the industry is going, this podcast is for you!
Each episode features an interview with a leader in Human Resources, showcasing industry pros discussing topics such as company culture, employee benefits, retention & recruiting, and how to become an employer of choice in today’s competitive labor market.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode, Dan Sanchez shares the story and strategy behind B2B Growth: where it all began and where we're headed.
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In this episode we talk to Dan Sanchez with cover strategies he uses to learn and grow as a marketer.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jim Rembach, President of Influence to Action, about intention, investment, invention, inspection, and iteration, as well as employee engagement, video messaging, and more.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
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Path to Profit is a podcast looking at business growth from every angle possible. Hear stories of success—and failure—lessons learned from leaders that have grown and scaled their businesses. You’ll learn how to think strategically, get better insight for decision making, and develop a growth mindset that will help you change the way you run your business.
Each episode features an interview with a business leader, discussing topics like data-driven decision making, the importance of a strong team culture, getting the most out of failure, the necessity of management accounting, navigating the business lifecycle, and more, all for the purpose of helping you find your own Path to Profit.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode we talk to Moritz Lang.
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In this 21st episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this episode, Dan Sanchez, Director of Audience Growth at Sweet Fish Media shares how we are rethinking PPC and retargeting here at Sweet Fish and what's to come.
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If not, you can easily subscribe & search past episodes here.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Joe Huber, Customer Community Strategist at Sprout Social, about best practices for generating value for customers and for your company through communities - plus the biggest pitfall to avoid.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode, Dan Sanchez talks about the success of the B2B Growth show and what the next evolution will be to make it better in 2021. In the future, B2B Growth will be a combination of bi-monthly deep dives with a broad range of topics in between.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Nema Hashemi, Director of Sales at Contentstack, about staying focused on your ideal customer, marketing ahead of the market, and more.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
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Google Podcasts
An Open Conversation is a show about bringing humanity back into the workplace. Each episode will tell the stories of business professionals tackling the trends, taboo, and tough topics that are faced on the job every day.
Check out the new show on Apple Podcasts or in your favorite podcast player.
In this episode, Dan Sanchez and James Carbary talk about the current state of podcasting with the recent Amazon acquisition of Wondery, where the industry is heading and the opportunity at hand for B2B Marketers.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares helpful insights into writing, publishing, and selling a book. Here in Part 1: thinking about your Purpose, Proposal, and Process.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
Introducing A New Podcast: The Employee Safety Podcast
The Employee Safety Podcast is for professionals responsible for the safety and well-being of their employees. Today’s world has a wide array of threats: wildfires, hurricanes, civil unrest, acts of violence, a global pandemic. We will discuss how to protect your employees from all of these threats—whether they’re in the office, working remotely, or traveling for business.
Each episode features an interview with a leader in employee safety, discussing topics such as emergency preparedness, business continuity, critical communication, severe weather, pandemic response, and more.
Check out the new show on Apple Podcasts or in your favorite podcast player.
In this episode, Dan Sanchez discusses the annual marketing planning processes he uses at Sweet Fish Media.
_________________________________
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In this episode, Timmy Bauer discusses the importance of customer testimonials with Mark Montgomery.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Grace, Director of Sales at Fooda, about growing through a pandemic when your business model relies on commercial real estate and restaurants.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alli Tiscornia, Chief Customer Officer at Sendoso, about bridging employee experience and customer experience and growing through expansion, becoming a partner, and growing customers through your customers.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this 20th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Heroes of Healthcare is a podcast dedicated to highlighting bold, selfless professionals in the healthcare industry who are focusing on transforming lives in their communities.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode we talk to Adam Witty, Founder & CEO at Advantage Media Group.
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In this episode of the #BehindTheCurtain series, Dan Sanchez gives an inside look at what we're doing to stand out among hundreds of newsletters in your inbox.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Caponi, author of The Transparency Sale, about adding transparency, authenticity, and unexpected honesty to your sales process - and why buyers love it.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
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Google Podcasts
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs.
If you like this episode, you'll probably also love...
...these past episodes:
Four Tiers of Efficiency with Craig Groeschel
5 Steps to Improve Sales to CS Handoffs with Megan Bowen
....and this book:
Brave New Work by Aaron Dignan
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Leading with Data is a podcast dedicated to sharing the tried and true strategies that make analytics more human and inspire data-driven decisions across your company. If you have ever wished to be a fly on the wall during insightful and transformative conversations from data & analytics thought leaders, this is the show for you.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode, we talk to Justin Welsh , who is a strategic advisor to multiple startups and the former CRO that took Patient Pop from $0 to $50 million in ARR..
If you like this episode, you'll probably also love...
...these past episodes:
https://sweetfishmedia.com/show/b2b-growth/thought-leadership-careers-niche-austin-belcak/
https://sweetfishmedia.com/show/b2b-growth/develop-points-of-view-company-personal-brand-james-carbary/
https://sweetfishmedia.com/show/b2b-growth/4-keys-to-building-a-personal-brand-ben-baker/
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
The typical organization sends out too many communications, on too many separate platforms, for a single person to reasonably expect to remember them all.
In this episode of #Remote, we talk about capturing the important updates in your company each week and combining them into a super-update.
There’s an eviction crisis looming in the U.S.
But it didn’t start with COVID — and it will persist long after.
And solving it means helping both tenants and landlords alike.
That’s how David Sullivan, Founder and CEO at Till, has found the company’s market fit while doing a whole lot of good along the way.
We discuss:
- The scope of the rental eviction crisis and how Till found its market fit
- How fines and late fees can hurt both renters and landlords
- How Till is balancing 2 distinct demand-gen channels in its B2B2C model
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, explains the value and importance of understanding the a-ha moment related to your business and the problem you solve and shares a few specific examples.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
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Google Podcasts
In this episode we talk to Craig Badings, Partner at SenateSHJ.
If you like this episode, you'll probably also love...
...these past episodes:
How to Identify and Amplify Your Unique Story as a Thought Leader with Chris Watson
Practical Steps to Thought Leadership with David Baker
Thought Leadership Series Intro
Here are the three books Craig is giving away to B2B Growth fans:
- Brand Stand: 7 Steps to Thought Leadership
- Thought Leadership That Works
- Thought Leadership
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tori Belkin, Senior Director of Sales and Sales Enablement at Ceros, about experiential content, personalized touches, a conversation approach, and other ways to keep people first in the buying journey.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode of our #Agency series, host Drew McLellan discusses how agency owners are doing things a little differently for their employees this year for the holidays — whether it be scaling back holiday parties and opting for volunteer activities or cutting bonus checks altogether.
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close"(https://puremuir.com), recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
The Digital Builder podcast is for construction professionals working on the forefront of construction. If you are looking for conversations centered on where the industry is headed, this podcast is for you!
Each episode features an interview with top construction professionals discussing themes related to connected construction and the future of the construction industry.
In this episode of the #NewPodcast series, we share a part of the episode -
How to Encourage Diversity & Inclusion in Construction w/ Allison Scott & Cliff Cole
Check out the new show in Apple Podcasts or in your favorite podcast player.
In this episode we talk to Austin Belcak, Founder at Cultivated Culture. Austin shares his story on becoming a thought leader in the career niche and offers advice for others on getting started, finding your niche, and how to stand out.
If you like this episode, you'll probably also love...
How to Identify and Amplify Your Unique Story as a Thought Leader with Chris Watson
Practical Steps to Position Yourself as a Thought Leader with David C. Baker
The Importance of SEO for Thought Leaders with Gaetano Dinardi
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Rick Myers, VP of Customer Support and Success at Linode, about his internal training and education program that allows hiring human skills and teaching tech skills.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode we talk to Tim Glomb, VP of Content & Data at Cheetah Digital.
If you like this episode, you'll probably also love...
...these past episodes:
The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer
4 Ways to Manage Chaos in a Fast-Growing Start Up with Adam Goyette
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Working in Oncology is a podcast and video show that spotlights oncology practice staff and industry influencers who work behind the scenes to shape the future of oncology. From nurses to practice managers and medical assistants, all the way to patient navigators, we share the stories, challenges, and advice that can only come from inside the oncology practice. Sharing this knowledge and inspiration gives the oncology community more opportunities to grow.In each episode, staff and influencers discuss topics all across the spectrum of life and working in oncology. Topics include counseling patients and their families, promoting clinical best practices, managing stress, and leaving work at work (and being present at home). Plus, a whole lot more.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode we talk to Anne Gherini, Vice President of Marketing and Partnerships at Affinity.
If you like this episode, you'll probably also love...
...these past episodes:
Start Paying Customers to Join Your Sales Calls
4 Specifics Ways to Grow Your Network (According to Research) with Anne Gherini
....and this podcast:
State of Demand Gen Podcast
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, Dan Sanchez announces a new series on how to become a thought leader where he will be interviewing thought leaders and thought leadership experts to discover the steps somebody must take to become one themselves.
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In this episode we talk to Bill Sherman, COO at Thought Leadership Leverage.
If you like this episode, you'll probably also love…
…these past episodes:
https://sweetfishmedia.com/show/b2b-growth/convince-smes-thought-leadership-contributors-matthijs-van-den-broek/
https://sweetfishmedia.com/show/b2b-growth/franklincovey-thought-leadership-division-scott-miller/
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Corey McCarthy, Chief Marketing Officer at Socio, about how to create better virtual events and hybrid events (because they're here to stay).
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Podcasts
In this episode, Dan Sanchez discusses some of the changes happening behind the scenes at Sweet Fish Media with our podcast host. After five years with the industry incumbent, Libsyn, we are making the leap to a new host: Sounder.fm.
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In this episode James shares 2 ways to develop your personal brand.
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In this episode Dan Sanchez discusses how to win with content marketing.
If you like this episode, you'll probably also love...
...these past episodes:
7 Deadly Sins of Content Marketing with Novnish Ramesh
A 4-Part Framework to Measure the Quality of Your Content
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The First Business Bank Podcast is a podcast for business owners and leaders — anyone helping to advance the social and economic standing of their employees, investors, families, and communities. Nothing is more important to a thriving economy than visionary entrepreneurs determined to succeed. As a business-focused bank that works every day with business leaders, this podcast details what we see working in highly successful businesses today. Each episode features an interview discussing business practices on topics such as company culture, communication, financial risk, strategic planning, financial performance, business continuity plans, sales strategies, foundational beliefs, and more.
In this episode of the #NewPodcast series, we share a part of the episode -
Tips for Hiring the Right Employees.
Check out the new show in Apple Podcasts or your favorite podcast player.
In this episode, James Carbary shares his unique approach to original research.
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In this episode James Carbary shares why you should start paying your customers to join your sales calls.
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You can also find us on Apple Podcasts or Spotify.
On the Whistle explores the impact that coaches, teachers and administrators from schools and youth organizations have on improving young people’s lives. Each episode features topics such as resilience, leadership, responsibility, and self-awareness as we examine the journey every athlete and mentor takes from the heart to the mind.
In this episode of the #NewPodcast series, we share a part of the episode with Jeff Hood, Chief Executive Officer at National Association of Police Athletic/Activities Leagues, Inc.
Check out the new show in Apple Podcasts, or listen on your favorite podcast player.
It’s hard enough being a startup. Try being a startup that has to create its own category.
Not only do you have to convince investors of your idea, but you also have to prove to buyers that they have a problem that needs fixing.
In other words, earning revenue for an early enterprise software startup is tough. Alex Rubalcava, founder of Stage Venture Partners, shares some expert advice on early-stage fundraising.
He and John discuss…
- The characteristics of an ideal startup investment opportunity
- Major pitfalls for early-stage SaaS startups to avoid
- How startups are managing remote selling and fundraising
Follow Alex on Twitter @alexrubalcava .
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Hannah Mans, Director of Account Based Marketing at Directive.
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sangram Vajre, cofounder and Chief Evangelist at Terminus and founder of #FlipMyFunnel and Peak Community, about 10 specific tips to build a category and a community.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Google Play
Google Podcasts
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Aaron Weiche, CEO of GatherUp, about four ways to be more effective collecting and using customer feedback.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
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Sticher
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Google Podcasts
In this episode we talk to Nell Lanman, Head of Marketing at SquareFoot.
If you like this episode, you'll probably also love...
...these past episodes:
Building a Personal Brand that’s 100% Authentic
A 3-Part Framework for Customer Listening
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Katherine Martin, Marketing Manager at Narrative Science.
If you like this episode, you'll probably also love...
...these past episodes:
ROI Positive in 28 Days with a B2B Podcast with Dylan Hey
Post Episode Guest Follow Up Tactics with James Carbary and Logan Lyles
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No one decides to wake up one day and walk across Antarctica. Or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them.
How? Why?
HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests as famous athletes, authors, and entrepreneurs . . . but there’s so much more to the story. How did they navigate upbringings that seem so far from what they eventually became? What were those pivotal moments that steered them in a new and fascinating direction forever?
Buckle up: Everyone loves a good origin story.
In this episode of the #NewPodcast series, we share a part of the episode with the first man to walk across Antarctica, Colin O'Brady.
Check out the new show on Apple Podcasts or in your favorite podcast player.
Unfortunately, you’re probably not going to pick up any nuanced sales wisdom from your cat like you would from your coworkers or managers.
Working from home can be tough for many reasons, but not being able to absorb random little sales tricks from the people around you is a big one.
So, I invited Major Account Executive from Displayr, Alexine Mudawar, onto the show to talk about…
- How she learns about new sales processes and insights from her home office
- How and why you should make a talk track that works for you
- The resources she’s been using to pick up nuanced sales wisdom lately
The #Sales series is hosted by Patrick Downs of PandaDoc.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this featured episode, Sharon Toerek chats with Jeff Pedowitz, President and CEO at The Pedowitz Group.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to John Barrows, CEO at JB Sales Training & host of Make It Happen Mondays.
If you like this episode, you'll probably also love...
...these past episodes:
If You’re Not Authentic, People Can Tell (& How That Destroys Sales)
4 Strategies to Become a Master Negotiator in B2B Sales] (Part 1) and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) with Chris Voss author of Never Split the Difference
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
When a new person starts at your company, they’re likely to feel a number of things. Excited, nervous, overwhelmed, but exhilarated. Every day they’re meeting new people, learning new concepts, and challenging themselves to adapt to their new work environment. It’s a roller coaster ride for them—but it’s fun.
But then, in every (yes, every) case, the period ends and exhilaration fades. Work becomes routine.
In this episode, we share what you can do to make sure that routine doesn't take over your team's workdays for good.
In this episode we talk to Todd Clouser, Manager of Digital Marketing and Social Media at Weld.com.
If you like this episode, you'll probably also love...
...this past episode:
How to Produce Narrative Style Episodes on a Small Budget
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Gil Cohen, Founder of Employee Experience Design, about the why, when, and how of improving the experience of your employees with intention.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Rand Fishkin, Co-Founder & CEO at SparkToro.
If you like this episode, you’ll probably also love…
…these past episodes:
Why Your Content Marketing Fails w/ Rand Fishkin
Grow Your Podcast Audience w/ Dan Misener
Grow a Podcast Audience
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Matthijs Van den Broek, Head of Thought Leadership at WUA!.
If you like this episode, you'll probably also love...
...these past episodes:
How to Extract Incredible Content From Your Guests
Managing thought leadership for an organization
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this 19th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Here’s the secret of the century:
To become a market-leading company, the #1 skill you need to develop is your ability to sell. Yeah, we’re talking to you, early-stage CEOs.
Marc Bernstein, CEO & Founder of Balto, a real-time sales enabler, fortunately got this piece of advice early in his entrepreneurial journey. He joins #Revenue host John Grispon to speak about…
- Why early sales should be informing your product
- Prospecting advice for startups
- The channels Balto has used to raise $10M in series A funding
- How to gain more influence over the sale
Resources mentioned:
The Challenger Sale
The Challenger Customer
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
In this episode we talk to Jean Accius, Senior Vice President of Thought Leadership and International Affairs at AARP.
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Yoni Tserruya, CEO & Co-Founder at Lusha.
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares 10 epic takes from David Cancel (Drift), Mathew Sweezey (Salesforce), Joey Coleman (Never Lose a Customer Again), and 7 other great guests.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Nick Bennett, Director of Field Marketing at Logz.io.
If you like this episode, you'll probably also love...
...these past episodes:
How Adobe Pulled Off a Massive Virtual Event in 25 Days with Sergio Claudio
Optimizing Personal Experience Throughout the Buyer's Journey with Greg Segall
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Anthony Coundouris, Founder of run_frictionless, about his 4-part framework to gain internal clarity and reduce customer friction.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode, we talk to Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan.
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You can also find us on Apple Podcasts or Spotify.
With seniority comes certainty… right?
That wasn’t the case for Revenue Collective founder and host of The Sales Hacker Podcast, Sam Jacobs. And he figured other revenue leaders were having the same experiences.
In this #Revenue episode, John speaks with Sam about the importance of being part of a supportive community, as well as…
- A sales resource that isn’t being used to its full potential
- The metrics to follow that measure business health
- Hiring good stewards of the company
Learn more about Revenue Collective at revenuecollective.com or email Sam at sam@revenuecollective.com.
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode, we talk to Katie Mitchell.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Megan Bowen, Chief Customer Officer at Refine Labs.
If you like this episode, you'll probably also love...
...this past episode:
Demand Generation vs Lead Generation: What’s More Effective? with Chris Walker
....and these books:
Never Lose a Customer Again by Joey Coleman
The Transparency Sale by Todd Caponi
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to MJ Peters, Vice President of Marketing at Firetrace.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we talk to Greg Segall, CEO & Founder at Alyce.
If you like this episode, you'll probably also love...
...these past episodes:
A Guaranteed Way to Never Send a Crappy Gift
....and this book:
Never Lose a Customer Again
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Brandon Brown, CEO at Grin.
If you like this episode, you'll probably also love...
...this past episode:
3 Keys to Leveraging Influencer Marketing in B2B
....and this blog post:
How to Build an Evangelist Program for Your Employees: A 10-Part Framework
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Hill, PhD., Founder and President of Sensory Logic, about improving customer experience through emotional intelligence and the power of human faces.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry.
If you want to help your buyers buy the way they want to buy & accelerate your sales process, check out SalesReach.io.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to David (Ledge) Ledgerwood, Managing Partner at Add1Zero.
If you like this episode, you'll probably also love...
...these past episodes:
ROI Positive in 28 Days with a B2B Podcast with Dylan Hey
It’s Not About the Downloads — It’s About the Target Accounts with Joe Vignolo
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we talk to Jason Serota, Head of Commercial Business Development for Magento and Marketo for North America West at Adobe.
If you like this episode, you'll probably also love...
...these past episodes:
How Adobe Pulled Off a Massive Virtual Event in 25 Days
4 Benefits of a Marketing Rotational Program
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Better Business is a weekly business show for people who are tired of business shows. Host Miles Veth gathers a group of executives from top-tier brands, entrepreneurs who have sold their businesses, people who have secured hundreds of millions of dollars in venture funding, and more—all to figure out what exactly makes for, well, a better business.
In this episode of the #NewPodcast series, we share a part of the episode -
Why You Should Listen to Better Business.
Check out the new show on Apple Podcasts or in your favorite podcast player.
In this featured episode, Sharon Toerek chats with Patricia Beitler, President at Velocitas and Abigail Sierra, Director of Content Strategy at Velocitas.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we talk to Rex Biberson, Director of Sales & Marketing at Opensense
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
It takes 6 months for a sales rep to ramp up.
And in another 6 months, they’ll probably leave.
Why is it so hard to stop turnover in sales? And who can we blame?
Today, I’m speaking with Fazilat Nassiri, Director of Recruiting at Guild Education, about how we can address these retention problems.
What we talked about:
- Why turnover is so high in sales
- Why meaning and belonging beats a paycheck
- Why finding a “culture-add” is beats the cult-like “culture fit”
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this 17th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this episode we talk to Melissa Sargeant, CMO at Litmus.
If you like this episode, you'll probably also love...
...links mentioned in this episode from Litmus Blog: Email marketing best practices to guide your strategy:
Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode
The Ultimate Guide to Dark Mode for Email Marketers
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Casey Graham, Found & CEO at Gravy.
If you like this episode, you'll probably also love...
Recurring Revenue Show
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Piyanka Jain, President and CEO of Aryng, about a persona-based approach to improving data literacy throughout your organization.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode, we talk to Brian Giese, CEO at True Influence.
If you like this episode, you'll probably also love...
...these past episodes:
3 Areas Where Agility Leads to ABM Success
Discover Whose Marketing Advice You Can Trust & Whose is BS
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
“Choice is an illusion created between those with power and those without.” — Merovingian, The Matrix
Whether you think we’re living in The Matrix already or not, our understanding of the human brain and decision-making is still wanting.
However, scholars like Dr. Moran Cerf, a neuroscientist and business professor at the Kellogg School of Management at Northwestern University, are working to increase our understanding. He joins Erik in the third episode of the #Neuromarketing series to discuss…
- Two approaches scientists have for planting chips in the brain
- The technical and ethical dilemmas facing neuroscientists
- How to use neuroscience to measure and create engaging content
- Four ways to know if neuromarketing is right for your business
Listen to the first two #Neuromarketing episodes here and here.
This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io.
To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to Erika Andersen, Speaker, Author & Founding Partner at Proteus International.
If you like this episode, you'll probably also love...
...these past episodes:
5 Leadership Development Goals Managers Should Set in 2020
Why Vulnerability & Consistency Are Your Leadership Superpowers
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Eric Crane, Co-Founder & COO at Flatfile. Eric is also the host of another podcast: Customer Success Leader. You can find it on Apple Podcasts & Spotify.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Customer Success Leader by Flatfile is your top resource for data optimization and customer onboarding efficiency.
When you subscribe to this show, you'll get access to expert conversations and insider strategies. You'll learn from the successes and struggles of thought leaders in the industry, equipping you to make improvements today.
In this episode of the #NewPodcast series, we share a part of episode 3 — Decrease Churn: How to Shore Up Relationships.
Check out the new show in Apple Podcasts.
In this episode we talk to Daniel Ku, Director of Marketing at PostBeyond.
If you like this episode, you'll probably also love...
...these links:
Sales Success Stories Podcast
Evangelist Progam
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Colm Shalvey, Head of ABM at TripActions.
If you like this episode, you'll probably also love...
...these past episodes:
#ABM 13: Amplify Your Voice: Turn Your Entire Company Into Marketers
3 Lessons on Content Distribution (from the Consumption Data of 4M B2B Professionals)
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Chantelle Marcelle, Senior Marketing & Customer Acquisition Manager at HerrMann.
If you like this episode, you'll probably also love...
...these past episodes:
Start Treating Case Studies Like Human Stories
.... you can check out Chantelle's website here
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares ideas to improve customer experience with the customer feedback you already have ... and has a favor to ask you!
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Lots of people see B2B as the older, cooler sibling to B2C. It has its life together and makes rational data-based decisions.
As if.
In this #Neuromarketing episode of B2B Growth, Erik speaks with Dr. Uma R. Karmarkar of UC San Diego and Dr. Ming Hsu of UC Berkeley about the science of decision-making in business.
Plus, the trio talks about…
- How B2B hasn’t gotten the attention from the neuroscience industry it deserves
- Why people in groups make different decisions than individuals
- The power of the Price Placebo Effect
- B2C components that B2B should start applying, like integrated messaging
This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io.
To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to James Gilbert, Head of Marketing at CRMNEXT.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Ready to take a journey through space and time?
No, this isn’t some new-age Silicon Valley bologna. We’re actually talking about something very real and life-altering: The Self-Powerment Model, created by the esteemed Dr. Faye Mandell.
Dr. Mandell joins John on this #CEO episode to discuss…
- How to help your team become their best selves
- Why you should listen to your body’s superior intelligence, not your thoughts
- A simple framework for being present
Resources mentioned:
- GPS to Self-Powerment
- The Dancing Wu Li Masters
- The Strange Order of Things
- Quantum Buddhism
- Reality is Not What it Seems
- The Untethered Soul
- Living Beautifully
A related article on CEOPLAYBOOK:
6 Ways I Embrace Impostor Syndrome
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
How do you adapt to sell overseas?
Say you’re from the U.S. and want to sell in the U.K. —
Should you go polite (and quietly scandalous), like Downton Abbey…
Or menacing like a Vinnie Jones character in Guy Ritchie film?
Luckily, you don’t need to rely on pop-culture stereotypes because, in the latest B2B Growth, I catch up with Galem Girmay, Account Executive at Flywire and Co-Founder at RevGenius.
Galem, originally from Sweden, started as a BDR in Boston and now sells across the pond.
We discuss:
- How objections change overseas (and how to respond)
- Galem’s 3 most important tips for anyone selling
- How to make angry, threatening responses fun (and the mindset you need to do it)
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this featured episode, Sharon Toerek chats with Grayson Lafrenz, Founder and CEO at Power Digital Marketing.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we talk to James Creech, Co-Founder & CEO at Paladin.
If you like this episode, you'll probably also love...
...this past episode:
3 Keys to Leveraging Influencer Marketing in B2B with Darryl Praill
....and this book:
Streampunks: YouTube and the Rebels Remaking Media
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Simon Leslie, Founder & CEO at Ink.
If you like this episode, you'll probably also love...
...this past episode:
A 5 Step Follow Up Process to Engage Your LinkedIn Audience with Matt Heinz
....and Simon's book:
There is no F in Sales
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Wallace, cofounder and President of InnerView Group, about closing the gap between your brand promise and customer experience through internal marketing.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
When you’re courting investment from venture firms…
Do you know what they are looking for?
Well, if you ask them they’ll tell you:
Great teams.
At least, that’s what Victor Gutwein, Founder and Managing Partner at M25, a firm investing in early-stage tech companies across the Midwest, will tell you.
In this episode, we discuss:
- How Victor identifies a great team
- What early-stage founders should prioritize
- The importance of mentorship
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Corey Quinn, Chief Marketing Officer at Scorpion.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Do you ever argue with your own brain? Ya’know, like when your gut tells you one thing but your brain is saying something different.
You’re not crazy.
At least, according to Dr. Michael L. Platt, you’re not. Dr. Platt is the Director of the Wharton Neuroscience Initiative and a James S. Riepe Professor at the University of Pennsylvania.
In this #Neuromarketing series, host Erik Kostelnik chats with Dr. Platt about the basics of neuromarketing and how it affects B2B. Plus, the two cover…
- The power of neuromarketing in determining an ROI for marketing initiatives
- Why people often think about brands the same way they think about people
- The ethics involved with combining neuroscience and business
Find more on neuromarketing here: https://neuro.wharton.upenn.edu/
This series is hosted by Erik Kostelnik, Founder & CEO at Postal.io.
To hear more interviews like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to Benton Crane, CEO at Harmon Brothers.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Jason VandeBoom, Founder & CEO at Active Campaign.
If you like this episode, you'll probably also love...
....this book:
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, Drew discusses three new realities in the wake of a pandemic and how to get through to 2021.
In this episode we talk to Jeff Breunsbach, Director of Customer Experience at Higher Logic.
If you like this episode, you'll probably also love...
...this past episode:
#CX 9: The First 100 Days with Joey Coleman
....and this book:
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Matt Epstein, Chief Marketing Officer at Rippling.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Stef Caldwell, Head of Sales (West Coast) for Narrative Science, about scaling the human touch, building community, and the relationship between CS and CX.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Kevin Alansky, Chief Marketing Officer at Higher Logic.
If you like this episode, you'll probably also love...
...these past episodes:
Why Category Design is a Marketing Superpower
One of the Dumbest Marketing Campaigns Ever
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Innovation is all around us. In fact, everyone innovates, often unbeknownst to themselves.
Many mistakenly assume that innovation is either a big capital project, or a figurative bolt of lightning that brings inspiration, or the province of some exceptionally gifted people.
This is the myth of innovation.
Those people and organizations that are not beholden to this myth, in fact, have practices and processes that encourage innovation systematically.
This is true of manufacturing, high-tech, medical device, or any other industry that keeps evolving to answer the demands of the day, both locally and globally.
Those that are mystified by innovation are the ones that resist change, avoid digital transformation, and, over time, become extinct.
Innovation Nation is the podcast that speaks with top executives and industry experts, harnessing their expertise and sharing their insights to empower our listeners to grow. You’ll hear from these industry experts, their stories of grit, determination, experimentation, and core creative solutions to help embrace innovation.
This podcast will help you innovate in practice.
We’ll focus on industry trends and how certain companies stay ahead of the curve by driving their own innovation and building a safer and more sustainable future.
In this episode of the #NewPodcast series, we share a part of the episode -
Start Valuing Your Time Like a Corporate Asset.
Check out the new show here or in your favorite podcast player.
What if I told you you don’t need to don blue paint and storm your boss’s office yelling “Freedom!” with a poorly executed Scottish accent to get professional freedom?
You already have it.
In this episode, I catch up with Chris Walker, CEO of Refine Labs, and he explains how realizing he already had professional freedom transformed his career.
What we talked about:
- What professional freedom is and how to claim it for yourself
- The fear you need to overcome to branch out
- How to get support from leadership at your workplace
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Diana Mitchell, Digital Content Consultant at Peoplemover.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
On The Conversations That Matter Podcast, we discuss ideas and best practices to take your contact center agent and customer experience to the next level.
You’ll hear exciting interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on contact center best practices.
On this show, we don’t beat around the bush. We feature valuable conversations from industry experts who are passionate about sharing the best tools and strategies out there to engage customers, increase ROI, and bring back the human element to the customer experience.
Episodes will feature topics such as: conversational AI, conversational service automation, agent productivity, leadership, mental health and more.
In this episode of the #NewPodcast series, we share a part of the episode -
Humanizing the Customer Experience: Recipes for Customer Success.
Check out the new show here or in your favorite podcast player.
In this episode we talk to Andrew Hally, CMO at Bynder.
If you like this episode, you'll probably also love...
...these past episodes:
Getting Personalization Right in B2B Sales with Matt Heinz
The Perils of Personalization in B2B with Pat Spenner
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this featured episode, Sharon Toerek chats with Robert Glazer, Founder and CEO at Acceleration Partners.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
You’ve started the company. You’ve made the product…
Now you find it’s not scalable. It’s time to pivot.
But don’t worry, pivots are inevitable. It’s how you pivot that matters.
In this episode, I speak with Bettina Hein, Founder and Board Member at Pixability and Founder and CEO of Juli Health.
As CEO, Bettina learned to embrace shifting gears. And as a self-described queen of pivots, Bettina found a repeatable process for pivoting successfully.
In this episode, we discuss
- How Bettina found a system for pivoting successfully
- Why CEOs must remain humble
- How to turn negative stereotypes into an advantage
Related article on CEOPLAYBOOK:
The Magic Wand: A Founding Story
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss the 2 types of margin every company needs.
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Mark Williams, President/CEO at Brokers International.
If you like this episode, you'll probably also love...
...these past episodes:
3 Tips to Enable Effective Remote Selling During COVID-19 with Russell Wurth
How to Manage a Remote Sales Team with Suzanne La Forgia
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this 16th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
On Unleash IT, we discuss the experiences and ideas behind what’s working in Enterprise Architecture and Digital Transformation within the IT Landscape.
You’ll hear interviews and compelling stories about innovations in actionable EA from the thought leaders and data-driven practitioners in our industry.
Episodes will feature the broader topics of Enterprise Architecture and Digital Transformation, but we’ll also go deep on issues about Cloud Governance, Business Capabilities modeling, and strategic IT planning.
So tune into our deep-dive conversations with the leading IT experts. Unleash your business’s digital capabilities. Unleash IT.
In this episode of the #NewPodcast series, we share a part of the episode -
LeanIX Launches "Unleash IT": A Podcast About Innovation in IT w/ Claudine Bianchi.
Check out the new show on Apple Podcasts or in your favorite podcast player.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Josh Fedie, founder of Sales Reach, about reducing buyer's remorse, improving the buyer's journey, and getting personal with video.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Jason Reichl, CEO at Go Nimbly.
If you like this episode, you'll probably also love...
...you may love episodes from this show:
The Customer Experience Postcast
...this past episode:
What is the Role of Revenue Operations? (and Why It’s Important) with Brad Rosen
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
What’s the battle-tested method to scale SaaS revenue and sales teams?
That’s what we’re answering today…
Zorian Rotenberg, CRO at Infotelligent, joins host of the #Revenue series, John Grispon, on this episode of B2B Growth. Along with the only formula you’ll ever need to scale SaaS revenue, Zorian shares…
- 3 keys to sales repeatability
- An unconventional way of hiring the top talent
- Why LTV-to-CAC ratio should not be 3:1 in an early-stage SaaS company
Resources mentioned in this episode:
- From Impossible to Inevitable
- Who: The A Method for Hiring (VooDoo hiring method)
- Recruit Rockstars
- zorian.com
- For Entrepreneurs blog
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Blake Emal, Senior Manager of Demand Generation at TalkDesk.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Krystina Rubino, Head of Offline Marketing at Right Side Up.
If you like this episode, you'll probably also love...
...this podcast episode
The Huge Opportunity in Podcasts as a Growth Channel
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James Carbary & Bill Reed discuss lessons fatherhood offers that can also be applied to business.
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the four stages you and your team must go through to successfully adopt video messaging as a new habit and skill - and what successful adoption looks like.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Chris Savage, Co-Founder & CEO at Wistia.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Novnish Ramesh, Marketing Campaign Manager at Egis Easy Trip Services.
If you like this episode, you'll probably also love...
...this past episode:
4 Elements Every Content Theme Must Have
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this featured episode, Sharon Toerek chats with Mike Krass, Co-Founder and CEO at MKG Marketing.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
America is a rat-race, right?
We work hard and humble-brag about being busy.
But this mentality leads to burnout…
And it’s killing our sales teams.
In this episode, I sit down with Erynn Bell, Director of Enterprise Sales at Degreed, to discuss why we could all benefit from separating our personal identities from our workplace accomplishments.
We cover:
- The 4 types of burnout
- Why the rat race is burning us out
- Why companies need to do something about it
- How to combat burnout
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Logan Lyles & Bill Reed talk about how to execute a major software migration.
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode, host Blake Bozarth, talks about implementing a leadership development framework that delivers ROI.
The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to Chris Watson, Story Strategist Watson Innovative Group.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Whether you’re used to the remote life or not, it feels a little different not having a choice in the matter.
In this episode of B2B Tech Talk (COVID-19 edition), Ingram Micro’s UCC Director Steve Yochum jumps on a call with Keri to discuss tips for working remotely and staying secure while doing so.
Plus, they talk about:
- Four types of remote workers
- How to make sure your remote employees are operating on a secure network
- Making the best of working from home with kids
- The remote worker checklist
Reach out to Steve on LinkedIn or email at uccsales@ingrammicro.com
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by D-Link and Ingram Micro Financial Solutions
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ben Smithwell, CX strategist and designer at Comotion, about the unfulfilled promise of the "Big CX Dream" and how to restore the human factor.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Erik Kostelnik, Founder & CEO at Postal.
If you like this episode, you'll probably also love...
...these past episodes:
Stop Sending Fruit Baskets: The Art of Strategic Gifting with John Ruhlin
5 Revolutionary Ideas for Automated Direct Mail Campaigns with Kris Rudeegraap
....and this book:
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Why is there a stigma around focusing on revenue?
If you want to support the development and growth your team members signed up for, you need to focus on driving sales.
That’s what Matias Marquez, Founder & Chief Executive Officer at Buyatab Online, learned building — and eventually selling — the company’s platform.
In this episode, he talks about his experience and explains:
- Why revenue remains one of the most important metrics
- Why listening to customers is essential
- Why everyone in your company should be focused on driving revenue
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, Spotify or here.
In this episode we talk to Chris Black, Chief Revenue Officer at Jolera.
If you like this episode, you'll probably also love...
...this past episode:
How to Align the Sales & Marketing Story
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Sales is an integral part of any business, but rarely associated with the CEO’s role. Sales are bottom lines only, right? Wrong. Engineer, turned breakout salesperson, turned powerful CEO, Jim Hemmer shares his journey to the chair, and dares you to think sales at the top doesn’t matter.
High tech industry leader with a track record of creating successful companies at all stages of development from start-up to Fortune 500, and growing them globally to become major players in their sectors.
Jim Hemmer, former CEO, WorkStride
Related Article: Magic Moments: Five Enterprise Selling Plays for CEOs
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
On the ABM Podcast, we discuss the strategies and tactics fueling some of the most impressive ABM outcomes in the B2B world. This podcast goes beyond just the marketing department. You'll also hear interview with C-suite executives and sales leaders who have compelling stories about the impact ABM is having on business results. If you want to learn the real-world best practices that are crucial to successfully tackle B2B's biggest challenges, this podcast is for you.
In this episode of the #NewPodcast series, we share a part of the episode -
Sales & Marketing Perspectives on ABM
Check out the new show in your favorite podcast player:
Apple Podcasts
In this episode we talk to David C. Baker, Principal at ReCourses, Inc.
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You can also find us on Apple Podcasts or Spotify.
B2B Revenue Acceleration is celebrating their SECOND podcast anniversary!
If you have yet to listen, B2B Revenue Acceleration is a podcast dedicated to helping software executives stay on the cutting edge of sales and marketing in their industry. Whether you’re looking to follow emerging trends in B2B technology, learn from venture capital experts about their latest strategies, hear about pipeline and revenue acceleration tactics, or simply get more mileage out of your demand generation, this is the podcast for you.
On this special anniversary episode, you'll hear from five outstanding guests about their best strategies for B2B revenue acceleration.
Check out this episode and more in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
In this episode we talk to Lauri Palokangas, Chief Marketing Officer at Eficode.
To learn more about the 5 ideals from Gene Kim (and the book, The Unicorn Project), click here...
Want a free copy of The Unicorn Project? Email james@sweetfishmedia.com and you could win 1 of 3 copies that Lauri and his team are giving away.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about 5 reasons you shouldn't hire an outside host for your podcast.
While there are some pros to having an outside host (professionalism and dedicated availability), we typically advocate for having someone (or multiple people) from your company be the host of your podcast.
If you like this episode, you'll probably also love:
ROI Positive in 28 Days with a B2B Podcast
5 Reasons It’s Not Too Late to Launch a Podcast
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode, we talk to Edward Nevraumont, Senior Advisor at Warburg Pincus LLC and Author of Marketing BS.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Today, Ryan talks about the importance of having built-in, expected personal conversations with the people you work with at your remote company.
Caring about other people on your team is a broader culture issue, one that every company should pay attention to. But there’s a reason it deserves special consideration at remote companies.
In this episode we talk to Crystal McFerran, Chief Marketing Officer at The 20.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shanee Ben-Zur, Head of Marketing, Media, and Growth at Crunchbase, about having more and better conversations between marketing and customers, salespeople, and product and dev teams.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
For the Love of Emails Podcast, powered by Netcore, is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication. Discover actionable ways to increase ROI and deliver value across multiple channels. As the global market continues to grow in complexity, our guests will teach you how to conquer your very own piece of it
Laser-focused conversations on ways to increase ROI and deliver value through email innovations, personalization, optimization, email deliverability & email campaigns.
You will hear insights into the real, working world of B2B marketing. No fluff. Tune in to hear best practices and tactical solutions from thought leaders and practitioners and master your email communication.
This podcast is brought to you by Netcore solutions, the only global email engagement leader delivering marketing ROI and value to 20+ global unicorns and 5000+ brands for over two decades.
In this episode of the #NewPodcast series, we share a part of the episode -
Why We Started a Podcast About Email Communication
Check out the new show in your favorite podcast player:
Apple Podcasts
In this episode we talk to Kyle Coleman, VP of Revenue Growth & Enablement at Clari and Miles Veth, CEO at Veth Group.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Jonathan Pogact, VP of Marketing at Drips.
If you like this episode, you'll probably also love...
...these past episodes:
The Shared Metrics that Drive Marketing & Finance Alignment with Jeremy Barlow
How to Build a B2B Referral Program with Erik Huberman
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva.
If you like this episode, you'll probably also love:
Gaetano DiNardi Explains How to Skyrocket Organic Traffic in 5 Steps
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this featured episode, Sharon Toerek chats with Ben Herman, President and Co-Founder at Mad Fish Digital.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Timothy Bauer & James Carbary talk about how you should be doing original research for your podcast.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode, host Blake Bozarth, talks about 5 keys to Multiplying Leaders in your organization.
The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to Lisa Sharapata, VP of Demand Generation, and Content Strategy at 6sense.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Chris Hicken, cofounder and CEO at 'nuffsaid, about product usage as a vanity metric and what we should be tracking instead to better understand and better serve our customers.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Host John Grispon sits down with Ernst and Young Entrepreneur of the Year, Michael Litt, Co-Founder and CEO of Vidyard. Walking through his journey in detail, Michael shares valuable insights and lessons learned as he took Vidyard from concept to funding, to their current spot at the top of the video hosting pile.
What we talked about:
- The crucial role of video in today’s business climate
- The journey from concept to company
- Navigating the investor process
In this episode we talk to Dan Greenberg, Founder & CEO at Sharethrough.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Walking away from a promising career at Lockheed to attend MIT was definitely not in the original plan. But for Dip Patel, it was only the beginning. We discuss his perspective as an immigrant coming to the US from Africa, and how having the steel to jump off of a promising career path led to some thrilling discoveries, and may just power the world. No, really!
Dip is passionate about solving the world’s energy crisis. His team at Soluna is building large scale green energy plants (starting with a 900 MW Facility in Morocco) to power zero-carbon data centers which will solve the challenges associated with the green energy supply chain.
Dip Patel, CTO at Soluna
What we talked about:
- The journey from immigrant to MIT to CEO
- If you aren’t “all in” you aren’t doing it right
- Hopping off a career path to pursue your dreams
In this episode we talk to Garrett Mehrguth, President and CEO at Directive.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Business Optimization is a podcast dedicated to businesses across Canada. Join us as we talk to builders, property managers, business owners, industry experts and thought leaders who share best practices and strategies on driving business efficiencies, and growing your business!
This podcast is brought to you by Reliance™. For over 50 years Reliance has been providing essential services for a wide range of Business customers including heating, cooling and air quality, water heaters, water purification, maintenance, protection plans and more. When you need help you can trust, “Call on Reliance."
In this episode of the #NewPodcast series, we share a part of the episode -
Introducing Business Optimization
Check out the new show in your favorite podcast player:
Apple Podcasts
In this episode we talk to Sergio Claudio, Global Head of Adob Enterprise & Commercial Experience at Adobe.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James Carbary, Kelsie Montgomery, Dan Sanchez & Timothy Bauer talk about a 4-part framework to measure your content's quality.
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Steve Pockross, CEO at Verblio.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares a few causes of "Zoom fatigue" and three specific ways to fight it for the benefit of you, your team, and your customers.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Florian Frese, Marketing Lead at Container xChange.
If you like this episode, you'll probably also love...
...these past episodes:
3 Steps to Crafting Cold Emails That Convert with Heather Morgan
6 Lessons Learned From Sending Over 50,000 Cold Emails with Justin Christianson
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Ryan Brown, Head of Brand Strategy at Ceros.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the Content-Based Networking Series, we talk to Aaron Lichtig, Vice President, Growth Marketing at Xometry and Host of OK Xoomer.
If you like this episode, you'll probably also love...
...this past episode:
6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging
....and this blog post:
How to Build a Thought Leadership Program: 10-Part Framework
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Vishal Sunak , Co-Founder and CEO at LinkSquares.
If you like this episode, you'll probably also love...
...these past episodes:
The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the episode -
Why You Should Listen to Learn What Earns: the IT Upskilling Podcast
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
In this episode we talk to Steve Benson, Founder and CEO at Badger Maps, Inc.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this featured episode, Sharon Toerek chats with Keith Scandone, Creator of O3 World.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
In this episode we talk to Nick Dujnic, Vice President of Marketing at LiveIntent, Inc.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this 15th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this episode of the #BehindTheCurtain Series, James Carbary, Logan Lyles, Dan Sanchez, & Timmy Bauer talk about 3 common misconceptions about thought leadership:
1) You can share things that you aren't actually doing
2) You can just regurgitate other people's content & become a thought leader
3) You can become a thought leader without love for the people in your audience
If you like this episode, you'll probably also love:
Thought Leadership is Achieved, Not Proclaimed
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode, host Blake Bozarth, shares 2 reasons why your organization should be mission-driven and how to develop mission-driven leaders.
The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve. To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode we talk to Daniella Harkins, GM, Strategic and Media Alliances at LiveRamp.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Today, Ryan talks about communication in a remote culture. In particular, he takes a look at some of the most effective ways to differentiate and distribute messages across the organization.
Not every message should be circulated in the same way, and it’s important to know when and how to communicate each message in a way that fills gaps and sets everyone’s minds at ease, rather than inviting them to invent their own (sometimes disastrous) interpretations of the news.
Customer experience is a priority for most industries and B2B tech sales is no exception.
That’s why Ingram Micro and ConnectWise have teamed up to bring their affiliates Partner Go.
In this episode of B2B Tech Talk, guest host Logan Lyles of Sweet Fish Media speaks with Keith Graham, director of channel sales at ConnectWise, and Craig Parsons, a senior sales exec at Ingram Micro.
Live from Ingram Micro’s ONE event, the three discuss:
- The part customer experience is playing in digital transformation
- Why optimizing sales teams’ time is good for the end customer
- How Partner Go shortens the sales cycle
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by Cisco and Ingram Micro Financial Solutions
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage.
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage.
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ned Arick, VP of Growth at Halos Systems, about creating a culture of customer obsession and focusing on customer experience to differentiate yourself and your company.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
When it comes to Venture Capital, the action between the coasts sometimes gets lost in the shuffle. Brian Matthews, Cofounder and General Partner at Cultivation Capital wasn’t discouraged by that fact, quite the opposite, he was inspired! Setting up shop in St Louis, and establishing himself in the market as the experienced investor he has been since the 80’s, his success story is a step-by-step lesson for any entrepreneur.
What we talked about:
- Establishing Venture Capital funds-Brian’s method
- Choosing the investments. What’s Brian’s criteria?
- Investing in a Covid-19 world
In this episode we talk to Maria Gianotti, Head of Revenue Growth at Unbabel.
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Thomas Boccard, Senior Vice President of Sales at GlobalData Plc.
If you like this episode, you'll probably also love...
...this past episode:
Before You Spend a Minute in Sales Training, Do This with Mark Smith
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Avetis Antaplyan, Founder and CEO at HIRECLOUT.
If you like this episode, you'll probably also love...
...these past episodes:
3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles
The Science Behind Customer Messaging & Selling Conversations with Time Riesterer Author of The Expansion Sale
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable.
Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
In this episode of the #NewPodcast series, we share a part of the episode -
You Don't Have to Blog: Content Marketing for Manufacturers That Works w/ Nick Goellner
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Don’t pretend your competitor doesn’t exist. Your potential customers know about them, and have most likely already evaluated them. Acknowledge the elephant in the competitive landscape, and know how you compare. Don’t get caught off guard! Mike Paladino, Global Head of Sales at PandaDoc sits down and we explore how knowing your competition and learning how to sell against them feeds your bottom line.
Focusing his expertise in the software sales space has established Mike as a strong Global Head of Sales for PandaDoc.
What we talked about:
- Your potential customers know your competitors, and so should you.
- Respect and learn how to sell against the competition.
- Establish and maintain connections regardless of the sales outcome.
This #Sales episode is hosted by Patrick Downs, Sales Enablement & Training Manager at Pandadoc.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Erik Huberman, Founder and CEO at Hawke Media.
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James Carbary & Logan Lyles talk about the reasons so many brands are investing in podcasting right now.
If you like this episode, you'll probably also love:
Podcasting for Business: A 26-Step Process
...and:
Building a Podcast Team: 9 Necessary Roles to Produce a Show for Your Brand
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Lori Sullivan, Director of Marketing at Fleetio.
Lori shares the 5 Things she can't live without:
1) The Fleetio website
2) Google Drive search shortcut for Chrome
3) A good Notes app
4) Overcast & Audible
5) Kickboxing
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Sophie Hedestad, CMO at Netigate.
If you like this episode, you'll probably also love...
...this past episode:
5 Tips for Managing a Fully Remote Marketing Team
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Joergen Aaboe, VP of Marketing at ScreenCloud - Digital Signage.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Garret Weigel, Customer Content Marketing Manager at Mendix.
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Breault, CMO at Aprimo, about humanizing your brand and delivering on your brand promise by empowering your people.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Corey Thomas isn’t in the role he thought he’d be as Chairman and CEO of Rapid7, but 7 years, a ton of successes, a failure or 3 and an impressive and enviable culture, show that sometimes our paths lead us exactly where we belong.
Corey Thomas, Chairman & CEO, Rapid7
What we talked about:
- Core leadership guidelines for building a curious culture
- The many ways problem solving is your main role as a CEO
- Strength and empathy when your team needs you most
Check out some resources that were mentioned on the show:
What You Do Is Who You Are by Ben Horowitz
The Outsiders by William Thorndike
other books: The Guns of August
Related Article on the CEOPLAYBOOK blog: What’s Your CEO Superpower?
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode of the Content-Based Networking series, we talk to Dylan Hey, Co-Founder and CEO at Hey Digital and the Host of The SaaS Marketing Show.
If you like this episode, you'll probably also love...
...this past episode:
How to Name A B2B Podcast: Tips & An Unconventional Trick
...and this book:
Content-Based Networking: How to Instantly Connect with Anyone You Want to Know
...and this podcast:
The Saas Marketing Show
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this Human2Human #H2H Episode, Carlos Hidalgo sits down with Matt Heinz, Founder, and CEO of Heinz Marketing to discuss what changes have occurred in B2B marketing and if we are truly becoming more human and what we can do to connect better with our buyers.
In this episode we talk to Cindy Brown, Chief Revenue Officer at ViralGains.
If you like this episode, you'll probably also love...
...these past episodes:
5 Tips for Managing a Fully Remote Marketing Team with Lori Sullivan
How to Empower Your Team to Make Better Decisions with Bill Reed and Logan Lyles
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this featured episode, Sharon Toerek chats with Xenia Muntean, Co-Founder and CEO of Planable.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Logan Lyles & Rita Richa talk about whether or not it's too late to launch a podcast for your brand.
Spoiler: No!
We share 5 reasons (OK, there's a bonus 6th reason) why it's not too late to launch a podcast in 2020.
But, don't just take our word, others are saying it too. Check 'em out here:
The Audacity to Podcast
and...
The Chartable Blog
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Matt Benson, Director of Marketing and Business Development at OnePointe Solutions.
Matt shares the 5 Things he can't live without:
1) Apple Music
2) Microsoft Office
3) An Empowered Team
4) LinkedIn
5) Raw Almonds + Water + Coffee
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
When it comes to superheroes, Batman is better than Superman, hands down. It isn’t even a contest.
Yeah, I said it.
It’s because Superman is just lucky, while Batman works hard to be the leader he is — and leaders everywhere should take note.
See, Superman is basically the Swiss-Army knife of superpowers, right? He’s faster than a speeding bullet, can leap tall buildings in a single bound, which is a weird flex since he can fly. Plus, the laser-eyes, ice-breath and… ability to sneeze hummus?
But Batman... as far as I can tell, his only superpower is his trust fund.
Otherwise, he’s just an eccentric guy who is really, really invested in his own personal growth.
My point is, if you’re a manager and want to be successful in developing the next generation of leaders, it’s important that you never stop developing yourself. You need to set goals for your personal growth in order to better help others achieve theirs.
And there are 5 surefire ways you can:
- Know yourself better
- Do less, but more of the things that matter
- Think macro, invest micro
- Pursue mastery
- Mentor someone
To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.
In this one Ryan Drawdy, Director of Culture and People Ops at Sweet Fish, tells you about the one thing that helps our own remote culture stay connected more than anything else: asking a question of the day.
It all comes back to engagement, which is of course the end goal of any company culture, but is especially challenging in a remote environment.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we talk to Nick Bradley, Co-Founder and Director at The Fielding Group and Host of Scale Up Your Business Podcast.
If you like this episode, you'll probably also love:
How Facebook Doubled Productivity to $1.8 MM per Employee with Tim Campos
...and
Get your free copy of Customer Creation Playbook
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Todd Hockeberry, a B2B sales and marketing consultant at Top Line Results, about true personalization, customer-centricity, internal alignment, and ... company survival.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode, we talk to David Fortino, SVP of Audience and Product at NetLine.
If you like this episode, you'll probably also love:
2020 State of B2B Content Consumption and Demand Report for Marketers
Audience Explorer
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the Category Creation series, we talk to Darin Dawson, co-founder and President of BombBomb. Darin discusses how to get your entire team involved and excited about the process of category design.
In this episode, we talk to Scott Miller, Executive Vice President, of Thought Leadership at FranklinCovey.
If you like this episode, you'll probably also love:
How to Build a Thought Leadership Program (A 10-Part Framework)
Content-Based Networking by James Carbary
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Maya Grossman, Strategic Product Marketing Advisor for companies like Google, BetterHelp, and Zest.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Hope is dumb.
Sure, we talk a lot as humans about hope.
We hope things will work out. We hope we’ll get that promotion. We hope that our team will win.
We hope we’ll land that prospect.
But as Kevin Dorsey likes to say, “Hope has killed more dreams than it has ever created.”
In this episode, Co-Host Patrick Downs interviews Kevin Dorsey, VP of Inside Sales at PatientPop to find out why hope is hurting your team far more than it could ever help them.
Kevin covered:
- The danger of placing too much of your strategy in hope
- Why you need to stop focusing on selling the future
- How to unsell a prospect’s current solution
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Gary Arnold, Marketing Manager at Executech.
If you like this episode, you'll probably also love:
Our New SEO Strategy: Google Alphabet Soup with James Carbary and Logan Lyles
PR & SEO Tactics that Generated 40 Million Page Views with Dmitry Dragilev
How to Plan Episode Topics Your Audience Wants to Hear
They Ask, You Answer by Marcus Sheridan
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Kelsey speaks with Bill Reed, Chief Operating Officer of Sweet Fish Media about how at Sweet Fish we’ve experienced a lot of growth in a relatively short amount of time, which is both exciting and terrifying. Its kind of like the ultimate thrill ride, and we’re thankful for the early success we’ve had as a young, emerging business.
If you like this episode, you'll probably also love:
How We Crafted Our Mission & Vision Statements
Why Every CEO Needs a Coach
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Matt Davis, Director of Brand Marketing at Adaptive Medical Partners.
Matt shares the 5 Things he can't live without:
1) Music
2) Airpods
3) Slack
4) LinkedIn
5) StoryBrand framework
If you like this episode, you'll probably also love...
...this past episode:
The Power of Data Visualization for Your Sales Team
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
In this 14th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
In this 13th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
He talks about:
- How agencies are handling the shift from WFH to back to the office
- What safety measures are agencies taking
- How owners are handling employees who are reluctant to return to the office
In this episode we talk to Brandon Redlinger, Director of Growth at Engagio.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Josh Steimle, Founder & CEO of Influencer Inc..
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business shares the science behind video and the new video metric that matters most.
Subscribe to hear more CX conversations on Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Ian Luck, VP of Global Marketing at CustomerGauge.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
We may be looking at time as “before COVID” and “after COVID,” but StartUp Health’s unique 8-point scorecard for digital health founders has held strong all throughout.
As a co-founder and President of Startup Health, Unity Stoakes describes the rationale behind the 8 criteria necessary for entrepreneurs to meet.
Plus, Unity and John discuss:
- The effect a startup’s network has on their success
- How startups should consider pitching to investors post-pandemic
- The biggest challenges for startups pre and post-pandemic
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic.
If you like this episode, you'll probably also love:
How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov
You may also love this book recommendation from Randy:
The One to One Future
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
LinkedIn content still sucks.
That’s a good thing. You can use that — the bar is still low and the noise isn’t yet deafening.
And the best way to take advantage of this?
Be funny.
In this episode, Co-Host Patrick Downs interviews James Carbary, Founder of Sweet Fish Media and Author of Content-Based Networking to find out why LinkedIn has a giant content-shaped hole…
And you can fill that hole with comedy.
(Note: This also works for parental-affection-shaped holes, but that’s beyond the scope of this episode.)
James covered:
- Why LinkedIn’s dearth of content is good news for you
- Why those who can’t teach need to be funny
- Why brands need to stop chasing influencers and create their own content-following
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this featured episode, Sharon Toerek chats with David Searns, CEO of Haley Marketing.
Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Google Podcasts
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Are you a know-it-all or a learn-it-all? If you chose the latter, you’ll appreciate the top 5 marketing books David Cancel — Founder and CEO of Drift — can’t stop rereading.
In this #CEO episode, David talks about his favorite books along with 4 reading systems he urges entrepreneurs to use. Plus, he goes over:
- His advice to new CEOs in the current economy
- Why it’s a Drift company value to always be learning
- How to learn from other’s painful experiences
Books & resources mentioned:
- drift.com/books/drift-leadership-principles/
- Seeking Wisdom by Peter Bevelin
- The Hard Thing About Hard Things by Ben Horowitz
- Powerful by Patty McCord
- Conversational Marketing by David Cancel & Dave Gerhardt
- From Impossible to Inevitable by Aaron Ross & Jason Lemkin
- Behind the Cloud by Marc Benioff & Carlye Adler
- Ogilvy on Advertising by David Ogilvy
- Influence by Robert B. Cialdini, Ph.D.
- The Books Every Startup CEO Should Read
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode, James and Dan talk about specific frameworks that companies can use to name their show.
If you like this episode, you'll probably also love:
Strategies to Grow Your Podcast Audience w/ Dan Misener
How to Design a Podcast “Logo” (Cover Art) w/ Kelsie Montgomery
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
Have you ever finished developing a product and thought “I wish that took a year or two longer?”
You haven’t?
Of course not. We want to do things quickly and correctly to get ahead of our competitors.
But if you’re not retaining your top talent, you’re effectively saying you are comfortable getting your product out a few years later than it could be.
In this episode, I’ll explain why and also go over 6 ways you can retain your high-potential employees:
- Invest in your talent’s personal and leadership growth
- Connect their personal values and purpose with your company’s
- Give them the opportunity to lead.
- Provide your high-potential employees with meaningful mentorship
- Leverage the power of collective leadership development
To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.
The only thing that remote teams can't live without is trust.
If you’re not willing to trust your people, don’t even bother trying to go remote. It will never work: I promise you.
In this episode, we talk about what trust does and doesn’t mean, as well as a specific example of what happens when you don’t extend trust to your team.
In this episode we talk to Joe Chernov, Chief Marketing Officer at Pendo.io.
If you like this episode, you'll probably also love:
Sales, Marketing, and the Unsung Heroes of Today’s Growing Companies with Joe Chernov
The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Shep Hyken, Chief Amazement Officer at Shepard Presentations, about being amazing simply by being slightly better than average most of the time.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Gaetano DiNardi, Director of Demand Generation at Nextiva.
You can connect with Gaetano DiNardi on Twitter
You can subscribe to his new podcast #NewPodcast: Musicians in Tech
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the Category Creation series, we talk to Conor McCluskey, co-founder and CEO of BombBomb.
Conor discusses how to approach your CEO if you think category design is a strategy your company needs to explore.
In this episode we talk to Anthony Blatner, Advertising Director at Modern Media.
If you like this episode, you'll probably also love:
The 3 Keys to Success with LinkedIn Ads with AJ Wilcox
5 Ways to Generate More B2B Leads on LinkedIn with Harry Whelchel
How LinkedIn Supports B2B Enterprise Tech Solutions with Jason Carriere
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
The world is a strange place right now.
But regardless of the uncertainty that we’re facing, for most people, the show must go on. Work must get done - invoices sent out and books closed.
As a finance professional, have you ever wished that you could just spend time listening to other CFOs, and learning what’s working for them?
Or even better, what’s NOT working for them? So that you don’t make the same mistakes?
Well you’re in luck.
Because the CFO Weekly podcast is just that.
CFO Weekly is brought to you by Personiv.
In this episode of the #NewPodcast series, we share a part of the episode -
Why You Should Listen to CFO Weekly with Megan Weis, VP and General Manager, FAO Services at Personiv.
Megan shares why she started this podcast and what listeners can expect.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
In this episode we talk to Dan Misener, Head of Strategy and Audience Development at Pacific Content.
If you like this episode, you'll probably also love:
3 Ways to Deliver Value Through Podcasting with Scott Barker host of The Sales Engagement Podcast
WhyPodcastsWork 10: The Power Of Podcasting For ABM Engagement with Desiree Daniels
Podcasting for Business: A 26-Step Process
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Armand Farrokh, Director of Sales at Carta.
If you like this episode, you'll probably also love...
...these past episodes:
3 Ways to Turn Prospects Into Friends with James Carbary and Logan Lyles
How to Sell Value (Hint: You May Be Doing It Wrong) with David Priemer
....and this book:
Gap Selling by Keenan
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #BehindTheCurtain Series, James & Logan talk about how we're activating 5 personal brands on our team to establish our new evangelist program.
We go deep on the 10 steps we've identified to kick-off & execute this program:
- Identify Your Evangelists
- Determine Your Evangelist's Points-of-View
- Identify Pillar Content
- Map Out Your Content Themes
- Determine Your Content Focus Ratio
- Identify Your Primary Content Types
- Establish Your Editorial Calendar
- Set a Frequency Goal
- Find Tools to Make You More Efficient
- Determine Time Commitment (& Empower Your Team to Maximize That Time)
If you like this episode, you'll probably also love:
You’re Not a Thought Leader Unless You Take a Stand with James Carbary and Logan Lyles
3 Benefits to Content Creation “Batching” with Joe Sullivan
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
Admit it: You probably judge a book a little bit by its cover, right? The same happens with podcasts.
Your podcast’s logo (aka, cover art) is a ginormous factor in whether or not someone listens to your show or not.
To get the very best design insights, James chats with Sweet Fish Creative Director and designer, Kelsie Montgomery. The two discuss:
- The differences between podcast logos and podcast cover art
- The fundamentals of a great cover art design
- How to create an identity for your podcast based on its cover art
Resources mentioned:
- How to Design a Podcast Logo (aka, Cover Art) blog
- Dribbble
- Connect w/ Kelsie via LinkedIn, Instagram (@mrskelsiemonty), or email her at kelsie@sweetfishmedia.com
This #HowToPodcast episode is hosted by Executive Producer James Carbary.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
There’s one big obstacle standing in the way of your ideal self: your personality.
Well, at least your perception of your personality. To become a transformational leader, you need to transform your mindset.
In this #Culture episode of B2B Growth, co-host Blake Bozarth chats with Dr. Benjamin Hardy, an organizational psychologist and author of the forthcoming Personality Isn’t Permanent.
Blake and Dr. Hardy discuss:
- How to shape your personality in order to become the person you want to be
- How to turn a fixed mindset into a growth mindset
- Why pursuing a future self is crucial to having a purpose
Resources mentioned:
- How to Consciously Design Your Ideal Future by Benjamin Hardy, Ph.D.
- Books by Ellen Langer
- Man’s Search for Meaning by Viktor Frankl
- The Psychology of Your Future Self by Dan Gilbert
The #Culture series is hosted by Blake Bozarth, Founder & CEO of CoThryve.
To hear more episodes like this one, subscribe to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Kelsey shares a new series that will be releasing here on B2B Growth.
In the #Culture Series, you'll hear from Blake Bozarth, Founder of CoThryve along with other HR, People Ops and Culture leaders as they share their own experiences surrounding company culture.
You can easily find B2B Growth in all major podcast players here:
Apple Podcasts
Google Podcasts
Google Play
Spotify
Stitcher
Why does the way we sell online feel so foreign to how we sell in real life?
Janet Shijns, founder and CEO of JS Group, has consulted entrepreneurs and corporate leaders alike on consolidating the two different ways we tend to sell.
Live from Ingram Micro’s U.S. Sales Kickoff, Janet shares with B2B Tech Talk host Keri Roberts five tips for tech entrepreneurs to ultimately achieve more success in selling.
The two discuss:
- Janet’s journey through the entrepreneurial world and climbing the corporate ladder
- Why sales pros need to act more human when they’re selling online
- How regular social selling helps entrepreneurs attain success faster
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by Ingram Micro President’s Club and Ingram Micro Financial Solutions.
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
Shannon Curran, Manager, Content Marketing at Quick Base, hosts “The New Normal” podcast, a fun and energetic project that grew organically out of the remote work environment she found herself in.
Not only did Shannon and her team have some fantastic results putting together an on-the-fly, Covid19 strategy, but she is a ball of brilliant and bright energy!
Join us for a look into some of Shannon’s strategic observations about content distribution, what you are probably overthinking and what is so passionate about being accountable to as a marketer.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Ed Powers, customer success and customer loyalty expert, about the neuroscience of trust and the importance of getting face to face.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
Google Podcasts
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
A rising tide lifts all boats.
It’s cliché, I know, but it’s true.
And if you don’t believe me, look at successful accelerators.
Accelerators like Stadia Ventures, who are growing exponentially themselves as they give sports technology startups the tools they need to thrive.
Today, I caught up with Tim Hayden, Co-Founder & Managing Director at Stadia and picked his brain about what it takes to succeed at helping others succeed.
We went over:
- How Stadia got started accelerating startups
- Why coachability is the best metric for predicting startup success
- What changes the COVID-19 crises brings to the game
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Saj Hoffman-Hussain, Founder of Creative Collaborative Consulting.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Andrew Tarvin, Speaker, Author, and Coach at Humor That Works.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #NewPodcast series, we share a part of the episode -
Finding the Nucleus of Your Brand with David Brier, Chief Gravity Defyer at DBD International.
David had some incredible insight on how to identify and isolate the nucleus of your brand.
They talk about:
How to avoid making superficial decisions Identifying red flags in your branding and what the brands the world admires have in common.
Each episode features an interview with an industry thought leader discussing topics such as brand consistency, customer experience, scaling design, brand templating, brand management, customer-centric content marketing, and in-house brand development.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
A revolutionary war doctrine. A winning web browser. Defeating the Borg.
What do these have in common?
These are achievements by real-world leaders — and one imagined galactic leader — who draw upon the power of solitude for effective leadership.
In today’s episode, join me, John Belizaire, CEO at Soluna and Managing Editor at CEOPLAYBOOK, as I explain how (and why) you should make solitude a core-component in your leadership strategy.
I cover:
- Why effective leadership depends on solitude
- Examples of how real (and fictional) leaders use solitude
- The 4 solitude plays you can start practicing today
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Joel Klettke, Founder of Case Study Buddy.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
What is Thought Leadership?
Is it expertise? Notoriety?
Celebrity?
When James Carbary, Founder of SweetFish Media, and Logan Lyles and Dan Sanchez, the co-hosts of B2B Growth podcast sat down and contemplated thought leadership, they not only identified some of the key indicators, values and possibilities of thought leadership, but reluctantly realized they themselves may very well be amongst the ranks.
What we talked about:
- What is Thought Leadership
- Growing into a Thought Leadership role
- Do you have a unique view? If not, you may not be a Thought Leader
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on Spotify, or here.
We’ve all felt misunderstood at one time or another in life. It’s not ideal.
What’s great about people misunderstanding your product, though, is it gives you a chance to refine your features, market positioning, messaging, and sales development process.
In this #Sales episode of B2B Growth, James chats with 7x startup seller, sales advisor, and community leader of #Death2Fluff, Belal Batrawy.
The two discuss:
- Overcoming the Curse of Knowledge in order to empathize w/ your customers
- Strategically adding friction to the sales process to qualify faster
- How to help SDRs own their career growth in 4 steps
Resources mentioned in this episode:
- Building a Story Brand by Donald Miller
-
Death2Fluff on Bravado
- Belal’s SDR/BDR Career Growth Plan
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Lori Sullivan, Director of Marketing at Fleetio.
If you like this episode, you'll probably also love:
3 Benefits of Recreating an Open Office with Zoom
and
How We Set & Track Goals at Sweet Fish
Check out these resources we mentioned during the episode:
Asana
Figma
InVision
Status Hero
Clockwise
Zoom
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
Welcome to Remote, a new series hosted by Ryan Drawdy, Director of Culture and People Ops at Sweet Fish Media, which has been a fully remote team for the entirety of its existence.
In this series, Ryan distills some of the most important discoveries he's made as a Director of Culture at a remote company and shares them with you. For those of you a bit newer to the distributed game, this series can save you a few months—or even years—of trial and error.
Episode 1 is all about how your team can create their own remote experience. They don't need you to do it.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Samantha Stone, founder and CMO of The Marketing Advisory Network, about communicating with customers in times of confusion, frustration, and anxiety.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
Google Podcasts
In this episode of the #CategoryCreation series, we talk to Brad Zomick, former VP of Marketing at Pathgather and Degreed.
Brad explains why if you want the world to see the need for your new category, you have to create sharp contrast with categories that already exist.
In this episode we talk to Daniel Ramsey, Co-Founder & CEO at MyOutDesk.
If you like this episode, you'll probably also love:
3 Benefits of Recreating an Open Office with Zoom
Checkout these resources we mentioned during the episode:
John Belizaire the Co-Host of B2B Growth and CEO of CEO Playbook
To get a copy of the Go Remote Guide, Text MOD to 31196.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to Adam Springer, Found of Startup Sales and Co-Host of Startup Sales Podcast.
If you like this episode, you'll probably also love:
4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) with Chris Voss Author of Never Split the Difference
Learn how to map out your prospect's pain points in this video Defining Your Value Proposition
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #NewPodcast series, we share a part of the first episode -
Treat Everyone the Same: Life Advice from the CEO of Goettl - Ken Goodrich
Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software.
Episodes will feature stories and strategies to help contractors grow and scale their service business.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Silicon Valley veteran and sales cybernetics mastermind, Justin Michael, Regional Vice President of Sales at YouAppi, brings an enormous amount of research and knowledge to the AI sales space and kills it.
What we talked about:
- Deep dive into the psychology behind the sales process
- How AI can catapult your sales forward
- Being ahead of the tech curve
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
This #Sales episode is hosted by Patrick Downs, Sales Enablement & Training Manager at Pandadoc.
In this episode we talk to Nicolas Vandenberghe, CEO at Chili Piper.
If you like this episode, you'll probably also love:
Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #BehindTheCurtain Series, James & Logan talk about the 10 specific tactics for growing your reach on LinkedIn.
If you like this episode, you'll probably also love:
Why You Should Ramp Up Your Content Marketing Right Now with Chris Walker
4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts with James Carbary and Logan Lyles
LinkedIn 2020 Is Like Facebook 2012 with Gary Vaynerchuk
And James' LinkedIn Post: You need to be more strategic with your LinkedIn headline
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the #HowToPodcast Series, James & Logan dispel the common myth that getting thought leaders on your podcast is the key to audience growth.
If you like this episode, you'll probably also love:
How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube
In this 13th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Who doesn’t wish to get in on the ground floor of the next fast growing startup?
Still, few take the risk — startups present huge challenges.
But for some people, that’s what makes them so appealing.
People like Tim Yeadon, Chief Revenue Officer at Capacity, which made Forbes’ list of best startup employers.
Tim came on the show today to explain how the company met those challenges.
Tim went over:
- How Capacity found their market niche
- Strategies for landing and expanding
- How to approach Enterprise vs. SMB customers
This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Russell Wurth, VP of Sales Enablement at Showpad.
If you like this episode, you'll probably also love:
3 Benefits of Recreating an Open Office with Zoom
Check out a few of the resources mentioned in this episode here:
BombBomb
Loom
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode, Kelsey shares a new series that will be releasing here on B2B Growth.
The #Revenue Series is hosted by John Grispon, Founder of Early Revenue. He features guests including founders of venture capital firms and startup leaders as they share their own experiences.
You can easily find B2B Growth in all major podcast players here:
Apple Podcasts
Google Podcasts
Google Play
Spotify
Stitcher
In this episode we talk to Carson Conant, Founder and CEO at Mediafly.
We talk about:
1) Adjusting your conference call setup to view more people "in the room"
2) Ensuring your provide justification & the value story for your sponsor to share internally
3) Equipping your buyers to have those internal conversations with Procurement & Finance
4) Lean into micro-learning with your sales team
5) Analyze themes throughout your teams call recordings in Chorus.ai or Gong
If you like this episode, you'll probably also love:
The 1 Mistake to Avoid When Telling Your Brand’s Story with Nancy Duarte Author of DataStory: Explain Data and Inspire Action Through Story
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode we talk to David Priemer, Founder & Chief Sales Scientist at Cerebral Selling and Author of Sell the Way You Buy.
If you like this episode, you'll probably also love:
Does Transparency Sell Better Than Perfection? with Todd Caponi
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #NewPodcast series, we share a part of the first episode - The Ideas Behind Revenue Collective and Modern Community Building featuring Sam Jacobs.
Revenue Collective is an elite global community of customer facing executives quickly approaching 5,000 in size and this is the podcast that supports it. Designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues.
In each episode you will hear executives dedicated to providing support, assistance, education, and career growth. We come together to ensure CROs, CMOs, COOs and CCOs perform better in their roles, earn the title and compensation they desire and achieve their professional goals. The RC is a global organization with chapters in over 100 cities including New York, London, San Francisco, Toronto, Amsterdam, and many many more.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
Being a leader in tough economic times means striking a healthy balance between pessimism and optimism.
As CEOs, we have to make the tough decisions. We also have to keep up morale. It helps immensely to have a CEO peer group like Catlin & Cookman Group’s High-Growth CEO Forum.
We’re lucky enough to hear from the High-Growth CEO Forum’s leader, Bouzha Cookman, in this #CEO episode of B2B Growth.
Bouzha shares:
- Guidelines the CEO forum has come up with to support other executives
- Why transparency, honesty, and a little humor are going farther than ever today
- Tips for new CEOs
- The 4 predictable stages of corporate growth
Learn more about the High-Growth CEO Forum here.
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode we talk to Gavin Finn, President & CEO at Kaon Interactive.
If you like this episode, you'll probably also love:
How to Share a Complex Story in a Visually Compelling Way with Gavin Finn
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the #BehindTheCurtain Series, James & Logan break down 14 specific strategies we're implementing to grow podcast audiences.
If you like this episode, you'll probably also love...
How to Grow a Podcast Audience in 14 Steps
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Jim Rudden, EVP and Chief Marketing Officer at Upland Software.
If you like this episode, you'll probably also love:
How to Manage Content Operations Chaos with Toby Murdock and Zoë Randolph
How Marketing Lives In Other Departments (And What To Do About It) with Amrita Gurney
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tired of just hearing our voices?
Now you can watch every episode of B2B Growth on YouTube.
In this episode of the Human 2 Human Segment - #H2H, Carlos Hidalgo talks with Meagen Eisenberg, CMO of TripActions on connecting with your customers in a crisis. She details how she mobilized her team and created a #PassThePlane campaign that connected their brand with their customers who of course, are human.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Meerman Scott, author of Fanocracy, about creating fans from customers and customers from fans through human connection.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode of the Category Creation series, we talk to Kevin Maney and Mike Damphousse of Category Design Advisors.
A time of crisis might seem like it's time to hunker down. But category design thinking can open up opportunities that can help you survive or even thrive. Kevin and Mike will explain how.
In this episode we talk to Andy Didorosi, Head of Marketing at Basecamp.
If you like this episode, you'll probably also love:
10 Ways to Help Your CEO Become a Thought Leader(in Less Than 6 Months)
Singal vs Noise
Descript
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Stephen King, President & CEO at GrowthForce.
If you like this episode, you'll probably also love:
The 4 Moments You Must Win to Retain B2B Customers with Tim Riesterer
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Have you seen that people are now doing weddings on Zoom?
That’s just unfair. The pandemic was the perfect excuse — now it’s a trap.
Turns out, you can’t rely on the end of the world to get out of things you don’t want to do — even your sales calls.
Yes, today we’re talking about call reluctance. It was always an issue, but now everybody thinks they have an excuse. Well, you don’t.
But don’t worry, we invited Amy Quick, Business Development Executive at IntelliMagic, onto today’s show to share some tips on how you can get over call reluctance like a pro.
We covered:
- How to overcome call reluctance
- Lessons salespeople can learn from customer service
- Why your expensive English degree might finally pay off in sales
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the #BehindTheCurtain Series, Logan talks with our COO, Bill Reed, about the fulcrum of decision-making: why you should push decisions down to the people closest to the customer (or the problem you're trying to solve).
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
Do you hate subscribing to more shows than you need to?
Us too.
That's why we're merging The B2B Sales Show into the #Sales series on B2B Growth.
If you've been loving the B2B Sales Show & want to continue getting practical content from B2B sales practitioners, make sure you subscribe to B2B Growth & look for #Sales in the headlines for episodes that speak directly to the sales side of the house.
You can easily find B2B Growth in all major podcast players here:
Apple Podcasts
Google Podcasts
Google Play
Spotify
Stitcher
If you have any ideas about topics, guests or any other way we can create great content for you, please reach out to Logan:
On LinkedIn
Email: logan@sweetfishmedia.com
Text: 719.657.7119
Thank you so much for listening!
In this episode we talk to Sam Newey, Head of Revenue & Growth at MarketStar.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
It’s true: IT pros usually aren’t famous for their sales and marketing skills.
But that shouldn’t stop tech experts from building their own business when they see the opportunity to do so.
It certainly didn’t stop the founder of Integrated Technology Systems NYC, Michael Coopersmith. In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media catches up with Michael to talk business at Ingram Micro’s ONE event.
The two discuss:
- How Michael went from IT pioneer to owner of a multi-million-dollar company
- Michael’s approach to keeping data secure for SMBs
- How being an Ingram Micro partner has helped Michael’s business succeed
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by Cisco and Ingram Micro Financial Solutions
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
In this episode we talk to Tim Riesterer, Chief Strategy Officer at Corporate Visions and Author of The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers.
If you like this episode, you'll probably also love:
4 Strategies to Become a Master Negotiator in B2B Sales(Part1) w/ Chris Voss
And
Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss
Also, check out this episode on The B2B Sales Show:
Does Transparency Sell Better Than Perfection? w/ Todd Caponi
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with James Carbary, author of Content-Based Networking, about instantly connecting with anyone you want to know through content collaboration.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
In this episode we talk to Ross Kimbarovsky Founder & CEO at crowdSPRING.
If you like this episode, you'll probably also love:
3 Steps to Increase Revenue Through Design Consistency w/ Garrett Jestice
You can connect with Ross Kimbarovsky on Twitter: @rosskimbarovsky and @crowdspring
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Dmitry Dragilev, Founder at JustReachOut.io.
If you like this episode, you'll probably also love:
How to Skyrocket Organic Traffic in 5 Steps with Gaetano DiNardi
And
Our New SEO Strategy: Google Alphabet Soup w/ Logan Lyles & James Carbary
https://www.criminallyprolific.com/press/#podcast
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of Episode 4 - How Samsung is Shaping the Future of Health with Wearables & Connected Devices with Wonjin Kim, Director, Digital Health Wearable Solutions at Samsung.
TechTables is a design and technology Q&A podcast which mixes the best in design and technology innovations.
You’ll join host Joe Toste - as he interviews industry leaders from across the world from startups to Fortune 500 behemoths - mixing it up each week with topics ranging from design, product innovation, engineering, mobile, product development, emerging technologies (mR, AR, VR, AI), IoT, cloud, and industry 4.0.
TechTables is sponsored by Nagarro - a high-end technology solutions company to some of the world’s leading organizations across industries from retail, manufacturing, automotive, airlines, insurance, banking, and high tech in Silicon Valley.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Podcasts
There are a ton of variables that go into the perfect formula between venture capitalists and CEOs.
Fortunately, venture capital investor Chip Hazard (Flybridge) offers a detailed and actionable playbook for welding the best CEO/VC relationships.
In this episode, John and Chip discuss:
- The characteristics and habits of the best entrepreneurs
- Why venture capitalists should be supportive but also know how to push their CEOs
- How Chip’s new female-focused fund called XFactor Ventures is supporting women founders
- Advice for first-time founders
Resources mentioned:
-
Flybridge Capital’s / Chip Hazard’s Article Series - Part 1, Part 2, Part 3.
-
Peter Thiel -- Zero to One
-
Jeff Bussgang‘s Mastering the VC Game
-
Fundraising resources: How to Raise Money When You’re an Underdog
-
John’s Mental Candy Newsletter
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode we talk to Dan Sanchez, the new Director of Audience Growth at Sweet Fish Media.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James & Logan talk about how we've customized our goal setting & tracking approach on the leadership team at Sweet Fish.
We share:
1) Why some standard approaches haven't worked for us
2) How we discuss & track ongoing goals on a weekly basis
3) How we've taken a slow approach to rolling out our goal setting framework
If you like this episode, you'll probably also love:
Why You Should Stop Using To-Do Lists (And What To Do Instead)
w/ Kevin Kruse
The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni
At The Table with Patrick Lencioni on Apple Podcast
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Matt Heinz, President of Heinz Marketing & Host of Sales Pipeline Radio.
If you like this episode, you'll probably also love:
How to Turn Marketing From a Cost Center to a Profit Center
Measuring the Impact of Content on Sales Pipeline Contribution & Conversion
Getting Personalization Right in B2B Sales
#ContentBasedNetworking 2: How to Do Content Collaboration at Scale
5 Research Based Insights Into How Marketers Buy
Why (or why not) B2B Marketers Should Leverage Podcasts
Announcing Our 1st Sales Hire (and a LinkedIn Engagement Tactic Everyone Should Use) with Logan Lyles
LinkedIn Video from Matt Heinz
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Jeb Blount, CEO at Sales Gravy, Author, Keynote Speaker & Podcast Host.
Jeb shares a 3-part framework to every sales negotation & tips from his recently released book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal.
Jeb defines the MLP framework (Motivation, Leverage, Power) in every B2B sales negotiation & how to manage negotiation throughout your entire sales process.
If you like this episode, you'll probably also love:
4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) w/ Chris Voss
and
Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Tyler Menke, author of The Pirate's Guide to Sales, about learning from the best to become the best.
Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
In this episode we talk to Dylan Hey, CEO of Hey Digital.
Sweet Fish is hiring! Click here to learn more.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of Healthcare Simplified with Tyler Willse and Ned Dukehart of Alleagant.
Healthcare Simplified is a podcast dedicated to helping executives, HR teams, and business owners navigate increased complexity in modern business healthcare solutions. Whether you’re trying to simplify your healthcare administrative solutions, explore the world of benefits, or use data analytics to predict the latest trends and opportunities, this show is dedicated to helping you create a frictionless healthcare experience for you and your employees.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Dylan Hey, CEO of Hey Digital.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Dylan Hey, CEO of Hey Digital.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Kelsey & Logan talk about reasons why you should tell your customers you're not a good fit.
If you like this episode, you'll probably also love:
Does Transparency Sell Better Than Perfection? with Todd Caponi
And Todd's book:
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Mike McDerment, Co-Founder & CEO at FreshBooks.
You can connect with Mike McDerment on Twitter: @MikeMcDerment
If you like this episode, you'll probably also love:
923: 3 Leadership Lessons from Bootstrapping to $150MM w/ Tomas Gorny
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this 12th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with William Ammerman, author of The Invisible Brand, about the impacts of artificial intelligence and machine learning on you as both a consumer and an operator inside a business.
Listen to more conversations on Ethan's podcast, The Customer Experience Podcast by clicking through one of the following links to your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk with Chris Walker, CEO of Refine Labs.
Check out the article based on this episode here.
If you like this episode, you'll probably enjoy Chris's other episodes on B2B Growth:
How to Understand and Leverage the Difference Between Brand Marketing and Performance Marketing
Why You Should Ramp Up Your Content Marketing Right Now
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Rachel Serpa, Director of Content Marketing at Sigma Computing.
If you like this episode, you'll probably also love:
#BehindTheCurtain 15: How We Crafted Our Mission & Vision Statements w/ James Carbary & Logan Lyles
980: 5 Triggers that Drive Emotional Buying Decisions (Even in B2B) w/ Daniel Codella
How to design and execute a great content marketing strategy
Sweet Fish is hiring! Click here to learn more.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Johnathan Grzybowski, CMO and Co-Founder at Penji.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of What Lies Beneath with Interos’ CEO and third-party risk expert Jennifer Bisceglie.
What Lies Beneath? is a podcast for anything and everything about risk. Learn the ins, outs, ups, and downs of protecting your company (and yourself) from risk. How does Starbucks ethically source their coffee beans? How does Goldman Sachs ensure the safety of their investments? How does NASA safely procure materials used in space travel? Find out as we travel across the wide, wild world of risk!
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Jonathan Koo, VP of Marketing at Thnks.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
CEO and Chairperson, Promise Phelon opens up to long time peer and fellow serial entrepreneur, show host John Belizaire, about her leadership learning arc.
Promise gets candid about realizing how much her team depended on her, and how that both frightened and fueled her. She shares her learnings acquired over the course of her journey as an underdog CEO.
Focusing on well-rounded growth and an eye on what’s to come, John and Promise talk C-level shop and her upcoming book, “The Way of the Growth Warrior”.
We had a chance to talk about:
- The personal and professional growth experiences of entrepreneurs
- Leading during times of crisis
- How important being human and mastering yourself is to CEO success
- Why relationships matter at the C-level, especially during times of crisis
- Antifragile-Things That Gain From Disorder by Nassim Nicolas Taleb
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode of the #BehindTheCurtain Series, James & Logan talk about how you can recreate the benefits of an open office environment when working remotely via Zoom (or another conference call tool).
We talk about 3 specific benefits:
1) Reducing feelings of isolation among your team members
2) Allowing leadership to be more connected to your team (and vice versa)
3) Allowing the cross-pollination of ideas that wouldn't happen with only scheduled calls with a specific agenda (hat tip to Ethan Beute on this one)
Some things to keep in mind:
1) Limit the time you use this strategy (not all 40 hours of the work week)
2) You'll have to think about productivity differently
3) Don't schedule really "deep work" during these times.
If you like this episode, you'll probably also love:
At The Table with Patrick Lencioni on Apple Podcasts
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to James Kessinger, CMO at Hushly.
James shares the 5 Things he can't live without:
1) Laptop
2) His Agency
3) Intent Data
4) LinkedIn
5) Hushly customers
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand.
On this episode, I interview Jeanne Hopkins, CMO at Lola.com:
What we talked about:
- Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
- Creating content for individual personas and the Voice of the Customer meeting
- Where you vacation when you work for a travel company (New Hampshire, actually)
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
In this episode we talk to Jonathan Smalley, Founder at Yaguara.
For more on driving an intentional & thriving culture, check out Sweet Fish's new podcast that goes deep on topics like this:
Crafting Culture
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business introduces for conversation the essence of customer experience: how you make people feel.
Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software.
David shares 4 ways to measure the effectiveness of your marketing automation platform:
1) Control
2) Visibility
3) Access to Behavioral Data
4) Adoption
He also talks about 4 keys to evaluating marketing automation software contracts & vendors:
1) Clear pricing models
2) Term commitments
3) Scrutinizing SLAs
4) Level of understanding of your business
Sweet Fish is hiring! Click here to learn more.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of The Audible-Ready Podcast with John Kaplan of Force Management
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Steven Kellam, SVP of Marketing and Alliances at 360insights.
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, Logan talks to our COO, Bill Reed, about why you should approach your firing process with the same care as you do your hiring & onboarding processes.
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Adrian Cohn, Director of Brand Strategy and Communications Smartling & host of the Move the World with Words podcast.
Adrian shares the 5 Things he can't live without:
1) His family & dog
2) Trek Emonda SLR Pro (his bike)
3) His iPhone
4) Drift
5) Calm app
Check out Adrian's last appearance on the podcast here:
Episode 1093: How To Move The World With Words
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
To most CEOs, running a business at optimal profitability sounds a little far-fetched.
However, to achieve optimal profitability means your business will be prepared for selling whenever the opportunity presents itself.
And someday, your business will eventually be sold.
In this episode of B2B Tech Talk, guest host James Carbary of Sweet Fish Media sits down with a business advisor to CEOs and partner at A&G Advisory Services, Scott Goemmel.
Live from Ingram Micro’s ONE event, the two discuss:
- Annuity and business valuation
- How A&G helps businesses run at optimal profitability
- How to build a plan to reach optimal profitability
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by Cisco and Ingram Micro Financial Solutions
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
In this episode we talk to Mike Feller, Chief Revenue Officer at ActivePipe.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Joe Caprio, cofounder at Reprise and recent VP of Sales at Chorus.ai, to get practical advice about building, growing, and enabling our sales team to better connect with customers.
Listen to more conversations on Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Directive drives search marketing results for software companies around the world, but you'll feel like their only client.
Get a custom proposal at directiveconsulting.com
In this #H2H segment, Carlos Hidalgo talks with Dale Dupree, head of the Sales Rebellion about his sales experience, how he learned about the importance of relationship and what he wants salespeople to know so they can be successful.
Sweet Fish is hiring! Click here to learn more.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Hemal Shah, VP of Business Development at SMARTe Inc.
Sweet Fish is hiring! Click here to learn more.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of Generation Digital Workforce by Blue Prism.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Caitlin Rice, Director of Partnerships and Marketing at Taqtile.
Check out the podcast episode Logan mentions in this episode from The Craig Groeschel Leadership Podcast:
Leading Through Crisis
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Tiger Woods has a coach. So does Serena Williams, LeBron James, and Alex Morgan.
The greatest athletes of all time all have had coaches. So, why wouldn’t the greatest CEOs have coaches, too?
In this #CEO episode of B2B Growth, I catch up with CEO Coach & Advisor and founder of Cramer Advisory Group, Bob Cramer.
We discuss:
- The value a coach can offer a CEO (even really successful CEOs)
- The different types of CEO coaching Bob implements with his clients
- Why creating vulnerability in the CEO-coach relationship is essential for growth
- How to deal with Imposter Syndrome in CEOs
Connect with Bob via LinkedIn or his website: https://crameradvisory.com/
Check out the Trillion Dollar Coach here.
More about CEO coaching can be found here.
If you have a question, join the discussion on Instagram @ceoplaybook.co
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
Video killed the radio star! Well… not exactly.
Adding video to your podcast strategy will really only benefit your audible content (if you do it right).
In this #BehindTheCurtain episode, host Lesley Crews chats with Sweet Fish Director of Partnerships, Logan Lyles about adding video to your podcast gameplan.
The two discuss:
- Why video is so important to a podcast strategy
- Why content creators struggle with consistency in video
- How to bridge the gap between your podcast and social media channels
Sweet Fish is hiring! Click here to learn more.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
So… it’s not business as usual anymore, particularly if you’re an SMB.
You’ve probably been hit hard by the COVID-19 outbreak. The truth is that your customers are struggling, too.
On this episode, I interview Patricia Beitler, President of Velocitas, about her take on altering our communication strategy during the pandemic.
What we talked about:
- How the right communication strategy now can create growth
- Positioning yourself for success when the pandemic is over
- Tailoring your communication to your customers’ needs
- 5 things to consider in crisis communication
This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the 5 Things Series we talk to Jared Olsen, Customer Success Manager & Product Evangelist at Motivisoty.
Jared shares the 5 Things he can't live without:
1) LinkedIn
2) Google Calendar
3) Socks
4) Flosser
5) Podcasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
For this blog intro, we have to mix up the style a little bit.
See, you’re reading a blog about a podcast about why podcasts work, in which we interview a host from a podcast from a site made famous through its blogs…
Y’all ready to get meta?
In our most recent episode of B2B Growth, we talk to Scott Barker, Head of Partnerships at Sales Hacker, evangelist at Outreach and host of The Sales Engagement Podcast.
Scott was originally a sales guy but years of selling to marketers turned him into one. And that transition also taught him a lot about the power of podcasting.
And if our intro was at all confusing, don’t worry — Scott breaks down why podcasts work and how you can reap the rewards.
He goes over:
- Why you need to deliver value outside your funnel
- Why genuine curiosity always beats a hard close in podcasting
- How podcasting strengthens partnerships
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Success isn’t having a lot of money from VCs or investors.
It’s signing on customers.
In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.
We also discuss:
- What the true sign of success is for startups
- Working and thriving within budget constraints
- The value of taking risks with startups who don’t have the brand recognition yet
Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristin Messerli, founder and CEO of Cultural Outreach, about bridging the gap generational and ethnic differences can create in customer and employee relationships by operationalizing cultural empathy.
For more conversation on Ethan's podcast, The Customer Experience Podcast, use these links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io.
Gong was already a leader of the Conversation Intelligence category, so why did they drop that to pursue the Revenue Intelligence category instead? Udi will share exactly why in our interview.
Sweet Fish is hiring! Click here to learn more.
In this episode of the #NewPodcast series, we share a part of the very first episode of The Virtual CISO Podcast with John Verry of Pivot Point Security.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
In this episode we talk to Matt Reid, CMO at EZ Texting.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Tim Burke, CEO at Affinio.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James & Logan talk about how we pulled off a virtual customer mastermind call in less than a week.
We share:
1) The simple tech we used
2) The surprising benefits of getting your customers together (virtually)
3) How to structure your outreach & these sorts of virtual events
Sweet Fish is hiring! Click here to learn more.
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Dorothea Sieber, Head of Content Strategy and Thought Leadership at Adobe.
Dorothea shares the 5 Things she can't live without:
1) My pup Milo
2) iPhone/Apple Watch
3) Workouts + Meditation
4) Video Calls
5) Slack
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Historically, the B2B IT industry has been a little behind the times in terms of networking and brand marketing.
Industry events — like Ingram Micro’s ONE event — have provided great networking opportunities for IT professionals. Even so, there are myriad chances outside of conferences to connect with peers and prospects.
In this episode of B2B Tech Talk, guest host James Carbary founder and CEO of Sweet Fish Media catches up with Jason Carriere, the IT channel sales leader at LinkedIn.
From the Ingram Micro ONE event, the two discuss how IT pros can leverage the power of LinkedIn’s platform to build awareness and convert leads.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Follow us on Twitter @IngramTechSol #B2BTechTalk
Sponsored by Cisco.
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts, or Stitcher. Or, tune in on our website.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Wes Bush, Principal at the Product-Led Institute, the market dynamics driving a movement toward product-led growth, rather than traditional sales-led growth.
Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this 11th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
In this 10th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
Sweet Fish is hiring! Click here to learn more.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in < 1 minute.
In this episode of the #NewPodcast series, we share a part of the very first episode of Banking on Digital Growth podcast with James Robert Lay of The Digital Growth Institute.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
In this episode we talk to Dave Gordon, CMO at Gallagher Bassett, keynote speaker & author of TIP: A Simple Strategy to Inspire High Performance and Lasting Success.
Connect with Dave on Twitter at here or his website here
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
You’re a first-time CEO and you’ve just realized… you don’t know what your role actually is.
That was me when outside capital came in, and I wasn’t sure what I was supposed to do.
In this episode, I’m launching the CEO Series on B2B Growth, where you’ll hear from me, your host John Belizaire, Editor of CEOPLAYBOOK, an online publication full of stories from real CEOs and advice for founders and CEOs of high-growth companies.
What I talked about:
- My first experience being CEO (won by a founders vote, 4 out of 5)
- Advice I learned that I wished I’d known back then
- The importance of falling in love with your customers even if they take their shoes off during a meeting (true story)
- Joining a community of CEOs
Check out these resources I mentioned during the podcast:
- My publication, the CEOPLAYBOOK
- The Advantage by Patrick Lencioni
- Living at the Speed of Growth (from entrepreneur to CEO)
- The Culture Code (the science behind great cultures and teams)
- Swimming Across (Andy Grove’s Memoir)
- High Growth Handbook (sage advice on being the leader of a high-growth company)
- Laser Focus and Seven Nuggets of Advice for First time CEOs
This #CEO episode is hosted by John Belizaire, CEO at Soluna and Editor of the CEOPLAYBOOK.
You can find this interview, and many more, by subscribing to the #CEO series at the B2B Growth Show on Apple Podcasts, on Spotify, or here.
In this episode we talk to James Lawrence, Co-Founder at Rocket Agency and Author of Smarter Marketer: 11 Golden Rules to Help In-House Marketers Thrive in an Ever-Changing Digital World.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James & Logan talk about why you should be using hashtags in your organic LinkedIn content.
We share:
1) Why this seems to be growing in importance
2) How to determine what hashtags to use
3) How to use your chosen hashtags within your post
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Joe Vignolo, Director of Content Marketing at Sift.
Joe shares the 5 Things he can't live without:
1) Grammarly
2) Asana
3) Audible + Bose Headphones
4) Rev
5) Patience
For more from Joe, you can hear his previous episode on the show in our Why Podcasts Work Series here:
It’s Not About the Downloads – It’s About the Target Accounts
To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.
Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.
They talk about:
- How being a mini CMO prepared him to wear all the CMO hats
- Ryan's take on how the sales process is broken (& how to streamline it)
- Why marketers should think like consumers
- Four weeks off a year is the bare minimum
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
In this 11th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening!
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Mathew Sweezey, Director of Market Strategy at Salesforce, about how the age of infinite media shifts the foundations of marketing away from attention and toward context.
Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Chris Walker, CEO at Refine Labs.
Sweet Fish is hiring! Click here to learn more.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of Musicians in Tech podcast with Gaetano DiNardi & Jay Alexander.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Podcasts
In this episode we talk to Olga Andrienko, Head of Global Marketing at SEMrush.
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this #H2H segment, Carlos Hidalgo chats with Mathew Sweezey about his new book The Context Marketing Revolution.
Sweezey provides great insights on why marketers need to understand context rather than focus on being relevant and how in so doing, they can deliver an experience across the customer journey.
His book is available on Amazon and is getting rave reviews!
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
In this episode we talk to Joe Sullivan, Founder of Gorilla 76.
Check out the book Joe mentions in this episode here:
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the 5 Things Series we talk to Chris Ronzio, Founder and CEO at Trainual.
Chris shares the 5 Things he can't live without:
1) Gmail Hacks - Send & Archive setting & SaneBox
2) Profitwell
3) SleepCycle App
4) Annual Planning with his wife
5) Laughter/Fun
To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers?
Great questions. Lindsay Tjepkema has great answers.
She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging.
So she set out and founded her own B2B podcasting platform called Casted.
Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B.
What we talked about:
- Content machine: First, blog, then, podcast
- Blog strategy:
-
- Post regularly (weekly blog)
- High-quality content
- Grow audience
- Amplification, more customer intel & more ideation
-
- Podcasting amplifies your content machine
- Ideation & collaboration
- Customer intel
- Podcasting is insanely fun
- The Golden Age of radio is back (sort of)
- Podcasting is meaningful to your guests
- Tip: Don’t only go for the “GaryVees” or the Seth Godins (go for the people on the frontline)
- Tip: it is a little more work than you may think
- Tip: think outside the audio box
- B2B podcasting
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Karin Bellantoni, Growth Strategist & Executive Coach, and the Host of the Crazy Busy Podcast.
To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening!
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners.
Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with Mark Stouse, Co-founder and CEO of Proof Analytics on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.
In this episode we talk to Etai Beck, CEO and Co-Founder at Folloze.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective.
Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh.
In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
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In this episode we talk to Dara Treseder, CMO at Carbon.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers.
They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network.
1) Texting
2) 2nd content collaborations
3) Community building (small, in-person events & online communities)
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode of the 5 Things Series we talk to Jake Braly, Vice President of Strategic Alliances & Partner Sales at Highspot.
Check out Jake's previous appearance on the show here:
What Marketers Need to Understand About The Sales Enablement Renaissance.
Jake shares the 5 Things he can't live without:
1) Forrester, Sirius Decisions, TOPO & Gartner
2) G2
3) Product Marketing Alliance Slack Channel
4) Amazon Prime Now
5) Mango flavored LaCroix
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.
We are sharing this episode of The Marketer’s Journey. Randy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.
What they talked about:
- Why you should let the email marketer get on with sending email
- How Maria’s high points were also her low points
- The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers
Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Cory Scheer, Director of Church and Community Engagement, about the three components of trust, how they relate to value and loyalty, and how they affect our policies, procedures, and relationships.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Jonah Berger, marketing professor, keynote speaker & author of the new book, The Catalyst: How to Change Anyone's Mind
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #NewPodcast series, we share a part of the very first episode of Move the World with Words podcast with Adrian Cohn and Ani Obermeier at Smartling.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Podcasts
In this episode we talk to James Soto, Founder & CEO at Industrial Strength Marketing.
The other resource James mentioned:
getmarketingready.com
Here's the book James mentioned in today's episode:
The Storytelling Edge
Here's the book & episode of The Customer Experience Podcast that Logan mentioned in this episode:
Unlocking the Science of Video with Vanessa Van Edwards
To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Josh Fedie, Founder of SalesReach.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the 5 Things Series we talk to Lindsay Cournoyer, VP of Marketing at Anoxify
Lindsay shares the 5 Things she can't live without:
1) Peloton
2) Calm app
3) Sleep (listen to LeBron!)
4) Executive Coach
5) Her Husband (keep up the great work, Jesse!)
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
There’s no reason why your B2B marketing strategy can’t feel like B2C to the customer.
Today, intuitive user experience trumps all else.
In this #DemandGen episode of B2B Growth, Sheila catches up with one of the 100 Most Influential B2B Tech Marketers in North America and the CMO at Swrve, Tara Ryan.
The two marketing pros talk:
- Integrating hyper-personalized messaging
- Choosing the best tech stack for your company’s sales cycle
- How marketing and sales can partner up in order to cultivate growth
This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.
Request a Complimentary Marketing Audit
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
Everybody has a podcast.
Today, there are over 800,000 podcasts with over 28 million individual episodes.
So the question has to be asked: should we start a podcast? In a market that is this saturated, will we see any return?
We believe that the answer is a resounding, “YES!”
Not only is a podcast a fantastic way to get in front of your desired audience, but it’s a great way to establish yourself an authority in your respective field.
Which is exactly why we sat down with Jenn Dellwo, Marketing Manager at Revel Health, and host of the RadioRev podcast.
We talked about:
- What led her to start a podcast for her company
- Her greatest challenges in bringing the podcast to life
- Her aim in producing the podcast
- Her advice for those looking to replicate her success
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
We'll never send you more than what you can read in < 1 minute.
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Scott Barker, Head of Partnerships at Sales Hacker and Sales Evangelist at Outreach, about 4 tactics that have long lived in marketing that should be adopted by every modern seller.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this 9th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
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In this episode of the #NewPodcast series, we share a part of the very first episode of Protecting People Podcast with Ken Spencer Brown and the team at Proofpoint.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Stitcher
Google Play
In this episode we talk to Reggie Yativ, CRO & COO at Agora.io.
To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Shlomi Ron, CEO of the Visual Storytelling Institute, Author of Total Acuity: Tales with Marketing Morals To Help You Create Richer, Visual Brand Stories & host of Visual Storytelling Today.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #BehindTheCurtain Series, James & Logan share specific tactics you can use to organize your Gmail inbox.
We talk about:
1) Creating color-coded labels for better prioritization
2) How to automate label creation in Gmail
3) Little known tip for adding labels to outgoing messages (so they're already labeled when you get a reply)
4) How to determine where to spend your "inbox time" as a B2B salesperson
Want to get your copy of James' book, Content-Based Networking?
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
In this episode we talk to Ben Baker, President at Your Brand Marketing and Author of Powerful Personal Brands.
Additional Resources from Ben:
Online Course
$50 Off the How to Retain Employees Through Leadership course with the code:
friendsofben50
Follow Ben on...
YouTube
To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening!
Now you can more easily search & share your audio content while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the 5 Things Series we talk to Brian Carl, Senior Director of Marketing at Clarus Commerce.
Brian shares the 5 Things he can't live without:
1) Asana
2) Multiple notebooks/journals for to-do lists
3) Running shoes / getting outside
4) Google Home
5) Audible and PocketCasts
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
Creative trespassing could help you solve a global problem in 5 minutes.
What’s creative trespassing? Bringing creativity to spaces, places, and people who don’t necessarily invite it in.
In this episode, I interview Tania Katan, author, speaker, and consultant, about how to sneak creativity into business.
What we talked about:
i. How she inspired a genius idea in less than 5 minutes
ii. Creativity in marketing means storytelling
iii. Tips on writing a book proposal, public speaking, and creative thinking
Check out this resource we mentioned during the podcast: Tania’s book, Creative Trespassing
Request a Complimentary Marketing Audit
This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sangram Vajre, cofounder and Chief Evangelist at Terminus and author of ABM is B2B, about 5 specific ways we can align individuals and teams across the business to better serve of our customers.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Dave Cairns, Co-Founder of CBRE Forward & SVP of Office Leasing at CBRE Canada.
To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening!
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Kyle Coleman, VP of Revenue Growth & Enablement at Clari.
To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening!
Now you can more easily search & share your audio content while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Angela Miller, Director of Marketing and Publications at Institute for Supply Management.
Are you able to easily track & analyze the reach of your organic LinkedIn content? If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
I've never met a marketer that had too many resources. No one ever says, "I have too much time, too many people, and too much money to amplify this company's voice."
But it's unlikely you'll get handed the resources you need. So how do you get more out of your current marketing activities with the budget you already have?
Turn your entire company into marketers.
What if every one of your employees and every partner worked to share your message? Serious network growth, right? How do you put the tools in place to facilitate that networked effect?
On this episode of B2B Growth Show, Dan Frohnen, CMO at Sendoso, interviews Maria Pergolino, Chief Marketing Officer at ActiveCampaign, about amplifying your voice through internal marketing. In this conversation, Dan and Maria talk about using technology to personalize marketing and the value of doing internal marketing first.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the 5 Things Series we talk to Justin Keller, Vice President of Marketing at Terminus.
Justin's shares the 5 Things he can't live without:
1) Slack
2) Coffee
3) Headphones
4) Watercolor Postcards for To-Do Lists
5) Dog Lenny
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this 10TH episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?
Sign up today: http://sweetfishmedia.com/big3
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In this episode we talk to David Bain, Author of Marketing Now.
To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening!
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Vanessa Van Edwards, lead investigator at Science of People and author of Captivate, about specific tips to connect and communicate with people more effectively in person and in video.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!
In this episode we talk to Shirnett Fleet, Chief Marketing Officer at Uniworld River Cruises.
Check out the U River Cruises brand that's the topic of conversation in this episode here:
https://www.ubyuniworld.com/
To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening!
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Pat Johnson, Senior Strategic Marketing Initiatives Specialist at Adobe.
To find a copy of the book Pat recommends in this episode, check out:
Range: Why Generalists Triumph in a Specialized World
To find the other podcast we recommended in today's episode, check out The Sales Evangelist on Apple Podcasts or wherever you do your listening!
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Kathleen Booth, VP of Marketing at Attila Security & Host of The Inbound Success Podcast.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode of the 5 Things Series we talk to Alex Field, Growth Manager at LeadSift.
Alex shares the 5 Things he can't live without:
1) Airpods
2) Freeletics
3) Zoom
4) Notepads
5) Audible
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Seth Elliott, Chief Marketing Officer at Gtmhub.
Resources mentioned: https://gtmhub.com/b2b-growth
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Tyre, a Sales Executive at HubSpot about a practice that's dramatically transforming sales prospecting ... video email.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this episode we talk to Toby Murdock, Co-Founder & CEO of Kapost & currently GM at Upland Software & Zoë Randolph, Content Architect at Kapost.
They are co-authors of the new book Mastering One Voice: A marketing fable & field guid to content operations.
Learn more at contentoperations.com.
Use the promo code GROWTH for 30% off your copy of the book.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Bobby Herrera, President at Populus Group.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Derek Slayton, Chief Marketing Officer at Terminus.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode of the 5 Things Series we talk to Natalie Lambert, Chief Marketing Officer at Instart.
Natalie shares the 5 Things she can't live without:
1) Peloton
2) Overcast & Libby
3) 15 second send delay on Google
4) Video Conferencing
5) One Password Manager
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Ethan Beute, Chief Evangelist at BombBomb.
Check out the other episodes Ethan & Logan mentioned here:
4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts
How NOT to Use LinkedIn Messaging for Prospecting
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Alex Rosemblat, VP of Marketing at Datadog about developing a curriculum, then training and certifying your sales team to speak the language of your customers.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
In this 8th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Veronika Traublinger, Marketing Manager at Ciara.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Rick Middlemass, Chief Strategy Officer at the National Association of Sales Professionals.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #HowToPodcast Series, Logan shares the 7 specific steps we use to reach out to potential guests on B2B Growth:
1) Email #1
2) Email #2
3) LinkedIn Follow
4) LinkedIn Engagement
5) LinkedIn Connection Request (personalized)
6) Video Email with BombBomb
7) "Break Up" Email
For the other episode Logan mentioned in this episode, check it out here:
4 Specific Ways to Leave Thoughtful Comments on LinkedIn Posts
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In this episode, Logan shares a new series that will be releasing on Saturdays here on B2B Growth.
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Quit trying to compete for attention like it’s 2009. You aren’t going to win that game.
Organizations have to adapt just as fast as consumers adapt. Today, relevance means taking multiple touch points — and the hottest one is text messaging.
On this episode, I interview Ryan Quinn, Founder & CEO at BrightGuest, about how to cut through the noise with B2B text messaging.
What we talked about:
1) How email open rates are declining but a text campaign saw 50% conversion
2) 3 reasons you should do B2B texting
3) 80% of people say they wish they could text a business
This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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In this episode we talk to Josh Sturgeon, Co-Founder at EmberTribe.
Josh shares the 3 critical steps to develop killer messaging for your paid ad campaigns:
1) Finding "Watering Holes"
2) Analyzing the Qualitative Patterns
3) Converting the Findings into Copy that Converts
Check out the episode Logan mentions in this episode here:
6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging
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Check out Casted in action at casted.us/growth
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Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Luke Owen, who recently served as Director of CX at Formstack about organizing, structuring, staffing, and measuring a customer experience organization.
Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Nancy Duarte, Principal at Duarte, Inc. & Author of DataStory: Explain Data and Inspire Action Through Story.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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You can also find us on Apple Podcasts or Spotify.
In this episode we talk to Alex Gobbi, CMO at Code42.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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Are you getting every B2B Growth episode in your favorite podcast player?
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You can also find us on Apple Podcasts or Spotify.
The B2B buying landscape has changed and today's buyer is wanting a more personalized, relevant and overall human experience. Unfortunately, many B2B brands are still just creating content without a deep understanding of what makes their buyers tick.
In this #H2H segment, Carlos Hidalgo speaks with Ardath Albee who is one of the leading experts in how to humanize B2B content and gets brands closer to the human side of their buyers.
This interview dives into the creation and changes of personas across a customer lifecycle, why brands are struggling and what they can do to get out of the brand focused content cycle and be more human in their approach.
In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
No. 2 in our countdown of the Top 20 episodes of 2019.
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In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.
No. 3 in our countdown of the Top 20 episodes of 2019.
Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.
Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r
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There have been 2 recent revolutions in ABM:
- Marketing has been catching up to sales in terms of the importance of understanding ABM.
- The tool sets available to today’s B2B marketer have exploded.
The elements that you need in place to do account-based are, fundamentally, things you should already be doing as a B2B marketer.
On this episode, I interview John Common about the implications of these 2 truths to the appreciation & application of ABM.
What we talked about:
- What ABM isn’t (tools or single-use tactics)
- What ABM is (strategy that stands on the pillars of B2B growth success)
- Cross industry ABM application is huge
This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.
No. 4 in our countdown of the Top 20 episodes of 2019.
Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:
1) Provide Account Intelligence
2) Drive Awareness & Engagement
3) Help Sales Land & Expand
Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry.
No. 5 in our countdown of the Top 20 episodes of 2019.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze.
No. 6 in our countdown of the Top 20 episodes of 2019.
Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures
Lisa shares:
- How work has transformed from a place we go to something we do
- Work-from-home policies have helped to eliminate the stigma of working parents by enabling "work mode" in any environment. How do you create "work mode" anywhere?
- How to think about work anytime as a leader & a team member
- How to ensure that you stay present/active when working from anywhere
- How to manage increasingly remote teams
- How to measure remote employee engagement
- How to culture in distributed organizations
For more reading on this topic, check out a really useful blog post for remote workers here: https://www.fuze.com/blog/5-top-earbuds-headsets-to-use-at-work
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Dottie Schindlinger, VP of Thought Leadershp at Diligent Corporation.
No. 7 in our countdown of the Top 20 episodes of 2019.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we hear from Jen Spencer, Host of SmartBug on Tap and VP of Sales and Marketing at SmartBug Media.
No. 8 in our countdown of the Top 20 episodes of 2019.
Jen shares...
- Why she chose to focus her podcast on doing solo episodes instead of interviews.
- Two specific ways she develops topics for each episode.
- The amount of time it takes her to prep each episode and what that prep looks like.
- How she thinks about the length of each episode.
- The super simple setup she uses to record her episodes.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode of the #BehindTheCurtain Series, James & Logan share how we crafted our mission & vision statements during our recent leadership team retreat.
They share:
- Why we don't call them our mission & vision statements
- What we call them instead
- How to look for red flags as a leader in this process with your team
- How we bake this language into our day-to-day interactions with our team
For episodes like these, check out all the episodes in the Behind The Curtain series here:
https://sweetfishmedia.com/category/behindthecurtain/
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In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability.
No. 9 in our countdown of the Top 20 episodes of 2019.
Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior
Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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Sometimes ABM is a natural progression. You do a bit, then a bit more, then you take stock and improve on what you learned. You scale from 1-to-1 all the way up to 1-to-many. But what do you lose when you get there?
On this episode, I interview Justin Keller, Vice President of Marketing at Sigstr, about why he prefers the 1-to-few approach of ABM.
What we talked about:
- How he kind of accidentally organically discovered ABM
- Sigstr is a Terminus company now!!!
- What you lose when you scale ABM
- How to rally the team around launching an ABM strategy
This #ABM series is co-hosted by Dan Frohnen, COO at Sendoso.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Cornelius Willis, Chief Marketing Officer at Clari.
No. 10 in our countdown of the Top 20 episodes of 2019.
He shares how revenue teams can tackle 3 main problems in building connected revenue operations:
- Automating data input
- Removing silows between the systems across departments
- Creating shared processes & data sets across sales, marketing & customer success
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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In this episode we talk to Scott Vaughan, CMO at Integrate.
No. 11 in our countdown of the Top 20 episodes of 2019.
Check out the resources Scott & Logan discuss in today's episode here:
Play Bigger by Christopher Lochhead
THE GREATEST SALES DECK I’VE EVER SEEN: IT’S ZUORA’S, AND IT’S BRILLIANT. HERE’S WHY. By Andy Raskin
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, shares important takeaways about reducing friction and serving customers from the book The Effortless Experience.
Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
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In this episode we talk to Sam Balter, Senior Marketing Manager, Podcasts at HubSpot & host of the Weird Work podcast.
No. 12 in our countdown of the Top 20 episodes of 2019.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this 9th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
In this episode we talk to Brian Bell, CMO at Ping Identity.
No. 13 in our countdown of the Top 20 episodes of 2019.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Berrak Sarikaya: "writer, amplifier, speaker and storyteller, Carlos & Berrak discuss how quotas impact content creation and can actually make it less human and also how even though it is part of the human condition, failure is not something many of us are comfortable talking about.
In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply.
No. 14 in our countdown of the Top 20 episodes of 2019.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Brad Rosen, VP of Revenue Operations at G2.
No. 15 in our countdown of the Top 20 episodes of 2019.
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Do you ever feel like everybody else in the game has ABM figured out?
Like everybody else just seems to get it, and no matter how you try to sell it or what you try to do, it just doesn’t seem to work for your organization?
Here’s a secret:
90% of the market hasn’t figured it out yet either.
On a recent episode of the B2B Growth Show, Russell Banzon sat down with us and talked about:
- The 3 things you need to run ABM well
- The 5 “Thou Shalt Nots” of ABM
- Why too many companies are relying too much on technology and automation.
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
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In this episode we talk to Sangram Vajre, Co-founder at Terminus.
No. 16 in our countdown of the Top 20 episodes of 2019.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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In this episode we talk to Rebecca Kalogeris, VP of Sales & Marketing at Pragmatic Institute.
Check out the PragmaticLive Podcast from Pragmatic Institute on Apple Podcasts here:
https://podcasts.apple.com/us/podcast/pragmaticlive/id1043746560
For Rebecca's previous appearance on B2B Growth, check it out here:
https://sweetfishmedia.com/what-do-marketers-really-wish-they+could-say-to-their-ceo-rebecca-kalogeris
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In this 7th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
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In this episode we talk to Chris Ronzio, Founder & CEO at Trainual.
No. 17 in our countdown of the Top 20 episodes of 2019.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode of the #BehindTheCurtain Series, James & Logan share how we're changing up our messaging around the launch of James' new book for better results, including:
1) Emailing our database about punching a raccoon
2) Texting a few hundred people for referrals
3) Making a specific ask to recommend the book to 3 friends
Want to get your copy of Content-Based Networking?
(It's only $0.99 this week!)
It's available on Amazon now: http://bit.ly/content-basednetworking
If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
In this episode we talk to Jake Braly, VP of Marketing at Highspot.
No. 18 in our countdown of the Top 20 episodes of 2019.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode of the #BehindTheCurtain Series, James & Logan share how we're creating contextual creative for social media ad campaigns to increase our conversion rates.
Plus, we talk about how James always spends his time alone in the show...spoiler: it's a more productive habit than you might think.
For episodes like these, check out all the episodes in the Behind The Curtain series here:
https://sweetfishmedia.com/category/behindthecurtain/
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In this episode we talk to Sara Varni, CMO at Twilio.
No. 19 in our countdown of the Top 20 episodes of 2019.
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In this episode we talk to Chris Willis, Chief Marketing Officer at Acrolinx.
No. 20 in our countdown of the Top 20 episodes of 2019.
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In this episode we talk to Tim Campos, CEO at Woven & former CIO of Facebook.
Tim shares surprising stats about how our calendars run our daily lives at work & 3 strategies you can use to take control of your calendar:
1) Time block for solo work like you would for meetings
2) Take a closer look at saying "yes" to meetings that are proposed far enough in the future--keeping in mind the concept of portfolio management of your time (what % of your time do you want to spend on certain types of activities).
3) How can you consolidate the information regarding meetings to eliminate wasted time & mental energy on context-switching.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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In this episode we talk to Charlie Bailes, Founder of CB Supplements.
Charlie shared a special promo code for B2B Growth listeners to get $5 OFF your purchase of their products if you go to CBSupplements.com & use the code: GROWTH
Here's the episode Logan & Charlie mention during this conversation for more on this topic of personal health & career success:
B2B Growth: Stop Wearing "Busy" as a Badge of Honor
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In this episode of the #BehindTheCurtain Series, James & Logan share 3 strategic decisions we made on the publishing, layout & launch of James' new book: Content-Based Networking.
1) No reviews on the cover or cover flaps of the physical copy
2) Included James's phone # in the book for readers to call or text him
3) Launching an audiobook at the same time as the physical & digital versions
Want to get a copy of Content-Based Networking when it launches?
You can pre-order your copy on Amazon easily here.
Want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.
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In this episode we talk to Paul Hager, CEO at Information Technology Professionals.
Paul shares how to leverage the 30% of your buyers' brains that are dedicated to visual processing.
He also gives some surprising stats from Microsoft on how their partners have 2x'd & 4x'd their win rates based on their go-to-market strategies (hint: it has to do with their industry focus & willingness to niche down).
To go deeper on the topic of getting face-to-face in your marketing & sales efforts, check out the throwback espiode Logan mentions in this episode with Ethan Beute at BombBomb here:
B2B Growth 248: How to Use Video for Relationships Instead of Marketing
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In this episode we talk to Dan Lowden, CMO at White Ops.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish: SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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In this episode we talk to Olivier Chanoux, Chief Marketing Officer and Co-Founder of LumApps.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode of the #Partnerships series, Dennis Carlson, Founder of Agency Leverage - creators of Hunter!, talks with Andy Hutter about how great B2B partnerships can serve as sales enablement.
Andy is the Director of Partnerships at Beam Dental.
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In this episode we talk to Aimee Irwin, Vice President,Strategy at Experian.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we talk to Robert Johnson, CEO and Founder of TeamSupport.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business, walks you through a process to determine when to add a simple, personal video to your marketing, sales, or CS email.
Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
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In this episode we talk to Kerry Held, Strategy Director of Employee Engagement at Siegel + Gale.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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In this episode we talk to Mika Yamamoto, Chief Marketing & Customer Experience Officer at F5.
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In this episode we talk to Katherine Calvert, Chief Marketing Officer at Khoros.
The Forrester Report we discussed in today's episode (Getting To Know Your Customers):
https://khoros.com/resources/forrester-report-getting-to-know-your-customers
Other resources to go deeper on the topics of Customer Engagement & Customer Experience:
The Customer Experience Podcast:
https://bombbomb.com/podcast
or on Apple Podcasts here:
https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989
Also, Never Lose a Customer Again by Joey Coleman
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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In this episode of the #HowtoPodcast series, Logan, our Director of Partnerships here at Sweet Fish shares our answer to a common question:
Should you release podcast episodes on holidays?
We get this question all the time.
Here's our short answer: YES
and here's why...
We're closing in on 1,200 episodes on the B2B Growth Show & we've never seen a dip in download #'s on holidays.
In fact, we've often seen spikes.
Maybe listeners are loading up their #podcast queues for down time during travel.
Maybe time away from the office is giving them more time to consume content.
Whatever the case, don't assume that everyone is totally tuned out over Thanksgiving, Christmas or any other holiday week.
Also, podcast consumption is a little different than our social media feeds.
Yes, LinkedIn & others are no longer completely chronological, but there is a lot to be said for posting at 'peak' times/days.
For podcasting, though, if someone is subscribed, they'll likely get to your episode eventually.
It will be the headline & the quality of your content (much more than the timing), that determines whether or not you get that coveted listen.
So...
Keep Calm. Podcast On.
For more episodes like this, check out the full How To Podcast Series here:
https://sweetfishmedia.com/category/howtopodcast/
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In this episode we talk to Eric Vardon, CEO & Co-Founder at Morphio.
Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior
Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode we talk to Mark Alba, VP of Marketing at Malwarebytes.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dan Gingiss, a CX and marketing speaker and consultant at Winning Customer Experience and author of Winning at Social Customer Care about the two keys to creating and delivering an extraordinary customer experience.
Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
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Most of the money that you don't have right now, but you want next year, should be coming from … clients you already have.
On this #Agency series, cohost Drew McLellan dives into why your existing client base is your greatest source of net-new revenue for 2020.
What we talked about:
1) You've already earned their trust
2) They're accustomed to sending you money every month or every quarter
3) You've already demonstrated how smart you are, and how much value you are providing
4) You are embedded within business on some level, and you have an opportunity to show how you could grow their business
This #Agency episode is co-hosted by Drew McLellan, “Top Dog” at Agency Management Institute.
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In this episode we talk to Darcy Kurtz, VP of Global Product Marketing at Mailchimp.
Check out the reports from Mailchimp here...
The Business Creation Journey:
https://assets.ctfassets.net/yzco4xsimv0y/4rZoYoLXtbtcd2nwPZgj33/d6494f1b7473798cd4e9674c19b5cf59/2019-Mailchimp-Report_Start-Marketing-Day-One.pdf
The State of SMB Marketing Report:
https://mailchimp.com/resources/look-ahead-2020-trends/
Connect with Darcy on Twitter:
https://twitter.com/gizkur?lang=en
Also, you can check out the episode Logan mentioned on Google Alphabet Soup here:
https://sweetfishmedia.com/google-alphabet-soup-james-carbary-logan-lyles
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
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In this episode we talk to Greg Drobnick, Co-founder of Heal.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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On this episode, we talk with Touseef Mirza, Cofounder of CoreConnect and Adjunct Professor at NYU about the intimate role human interaction continues to play in brand marketing and how AI can help foster emotional connections.
LinkedIn: https://www.linkedin.com/in/touseefmirza/
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In this episode of the #BehindTheCurtain Series, James & Logan share some compelling stats from LinkedIn research about the impact thought leadership can have on revenue, as well as 10 ways you can tactically establish the thought leadership of your CEO or other senior executive.
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In this episode we talk to Josh Thompson, Vice President of Marketing at Palmer-Donavin Manufacturing Company.
Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior
Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this 8th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sharon Toerek, an intellectual property and marketing law advisor at Legal+Creative about influencer marketing, content creation, and other potential hot spots for marketing on the wrong side of the law.
Listen to more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Google Podcasts
In this episode we talk to Geoff Smith, Chief Marketing Officer at Centrical.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Kenny Hall, Product Marketing Manager at Springbuk.
Check out the Product Marketing Alliance Slack Channel that Kenny mentioned in this episode here:
https://productmarketingalliance.com/join-slack/
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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In this episode we talk to Mark Montgomery, Chief Marketing Officer at Craneware.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media.
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In this episode we talk to Garrett Jestice, Head of Marketing at Lucidpress.
The book Logan & Garrett talked about here:
The Advantage by Patrick Lencioni
You may want to check out the Webby Awards we discussed in this episode too:
https://www.webbyawards.com/
The resources Garrett mentioned can be found here:
https://www.lucidpress.com/pages/resources/report/the-impact-of-brand-consistency
https://www.linkedin.com/posts/garrettjestice_brand-marketing-brandconsistency-activity-6603000445617135617-TfsL
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In this episode we talk to Matt Duffy, Chief Marketing Officer at Pixability.
Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior
Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode we talk to Vivek Khandelwal, Founder of iZooto.
For more on similar website traffic topics, check out the B2B Websites series here:
https://sweetfishmedia.com/category/b2bwebsites/
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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Personalization is the future of marketing.
Just ask Greg Lim, CEO & Co-Founder at Persosa. They help companies take their websites from a 0 to a 10 on the personalization scale, saving clients hundreds of thousands of clients in the process.
On this episode, Greg shows you how to start personalizing your marketing by making small tweaks.
What we talked about:
- Personalization
- Website personalization
- Demand Gen
- SEO
This #DemandGen episode is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the good, bad, and ugly aspects of his customer experience on a recent effort to buy a car.
Catch every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
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In this episode we talk to Eric Hawkinson, VP of Marketing at Canon Solutions America.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.
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In this episode we talk to Matt Weil, VP of Sales & Jon Perera, CMO at Highspot.
Check out these previous episodes with guests from the Highspot team:
Episode 850 with Matt Weil:
4 Keys to Scaling a High-Growth Sales Team
Episode 1064 with Jake Braly:
What Marketers Need to Understand About The Sales Enablement Renaissance
Follow Up Resource from this conversation:
https://salesenablement.pro/
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Andrew Vojslavek, Director of Sales at Zestful.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
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Hand-written notes are a fantastic way to add a personal touch to your ABM strategy.
There are, however, a few things to keep in mind when you bring pen to paper.
Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, explores 5 key elements to insert into your hand-written notes for B2B.
He discusses:
- Effective calls-to-action in hand-written notes
- Adding personality to your notes
- The best way to spark interest in your prospect or customer through hand-written notes
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to every episode by clicking here.
In this episode we talk to Kelly Hopping, CMO of Capterra.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Jason Emanis, VP of Marketing at Sceptre Hospitality Resources.
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In this episode we talk to Jason Kren, Vice President of Sales at PactSafe.
The Never Stop Learning resource from today's episode: The Transparency Sale by Todd Caponi
Talkable helps e-commerce companies grow through targeted referral programs that leverage insights from your customers behavior
Join others who have hit their sales goals & seen a 10x ROI on their referral programs by going to growth.talkable.com.
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You’ve heard it, I’ve heard it, everyone in Silicon Valley (or within Earth’s orbit) has heard it:
“Hire slow, fire fast.”
Here’s the deal: It’s bogus … at least according to Micah Rowland, COO at Fountain. He says that this “hire slow, fire fast” philosophy has negatively impacted several people’s lives who may have been fired for something that was less their fault, and more the fault of the organization.
Micah was a consultant at The MBA Exchange, a VP at FiveStars and Zumper, managed global strategy for Starbucks, interned at McKinsey, went to Duke, got his MBA at Stanford … and he was also let go. So this issue is personal to him.
On this episode, Micah debunks the myth of “hire slow, fire fast.”
What we talked about:
- Startups can’t afford to hire slow
- Be humble about how excellent your hiring process really is
- How much experience do your managers really have?
- Even if you’ve diagnosed the problem correctly, most managers at startups don't have the experience to coach others
- When you terminate quickly, you're back to square 1
- Hiring practices
- HR
- Finding top talent
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In this episode we talk to Olivier Thierry, CMO at Quorum.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Lance Risser and Levi Ayriss, VPs of Field Operations at Dutch Bros Coffee about creating fanatical customers and employees by building real relationships.
Don't miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to James Huddleston, VP of Marketing at Certain.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
Use the promo code B2BGROWTH for a 25% Discount
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In this episode we talk to Brad Gillespie, Vice President of Enterprise Solutions at Cvent.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
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In this episode we talk to Marti Powles, Chief Operating Officer at New Benefits.
Are you able to easily track & analyze the reach of your organic LinkedIn content?
If not, you may want to check out a tool we've been using here at Sweet Fish:
SHIELD
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In this episode we talk to Ashby McGarry, Senior Marketing Manager at Prodigo Solutions.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we talk to Timothy Warren, CEO at Helium.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.
In this episode we talk to Ankur Goyal, Founder and CEO of Impira.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Sarah Toms, cofounder and Executive Director of Wharton Interactive and coauthor of The Customer Centricity Playbook about focusing on customer lifetime value to know how to invest in your customers.
Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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Sticher
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In this episode we talk to Melissa Boggs, Chief ScrumMaster Scrum Alliance.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
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In this episode we talk to Camille Beatty Falor, Vice President of Sales at eventcore.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite.
It’s like all the Marvel superheroes are alive & together again.
On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions.
What we talked about:
- Triggering actions at various stages of the funnel
- Sending 3-gift cards
- Sending plants
- Events, trade shows
- Personas
- Case studies
This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Shawn McKee, VP of Marketing at WebPT.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
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In this episode we talk to Randy Ksar, Senior Social Media Manager at 8x8 & Host of Communications. Transformed. podcast.
For more small business marketing tips, go to:
https://link.8x8.com/smallbizsat19
Get Access to the new (free) 8x8 Video Meetings.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Sam Feldotto, Head of Sales & Growth at SalesReply.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we talk to Sangram Vajre, Co-founder at Terminus.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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People frequently ask: “Which channels should I use for my paid media?”
Of course “it depends” is not an answer. So we invited Elliot Manson, Assistant Director of Analytics & Advertising at Keo Marketing, to discuss using paid media channels.
What we talked about:
- Demand generation
- Paid media channels
- LinkedIn Analytics
- Google Analytics
- Google Ads
- Knowing what you are tracking
- UTMs
- Targeting your audience
- Programmatic retargeting
This series is co-hosted by Sheila Kloefkorn, CEO at KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Sharon Thompson, VP of Marketing at Signal Sciences & Brendon Macaraeg, Senior Director of Product Marketing at Signal Sciences.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we talk to Alon Waks, VP of Marketing at Bizzabo.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Michael Redbord, GM of ServiceHub at HubSpot about owning bad experiences, unlocking the value of social proof, humanizing your service, and improving customer experience.
Hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this 7th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to Isabelle Papoulias, CMO at Mediafly.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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Are you interested in getting deeper, more meaningful engagement with your followers on LinkedIn?
We sat down with Stu Heinecke, author of How to Get a Meeting with Anyone, and host of the How to Get a Meeting with Anyone podcast, and heard about his journey into podcasting, and how it has helped him find clients and connect deeper with his existing followers.
On this episode we discuss increasing LinkedIn engagement, content marketing, increasing ROI, sharing customer success stories, staying top-of-mind, and more.
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In this episode we talk to Kelli Turner, Director of Marketing & Communications at ZOLL Data.
Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.
Check out Casted in action at casted.us/growth
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In this episode we talk to Rambod Yadegar, President & Co-Founder at HawkSEM.
To go deeper on this subject, check out the resource Rambod shared here:
hawksem.com/b2bgrowth
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Scott Kooken, President at Links Unlimited.
Scott shares 3 specific ways to make it easier on your end users to engage with your brand:
1) Think about all engagement points--not just customers, but investors, vendors & others
2) Don't fall into the trap of a cookie cutter approach
3) Think about the big picture of your customer's experience & offer suggestions about what each step could look like.
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On this episode, James Carbary & Logan Lyles discuss how to use Google’s predictive search to hack your SEO for content marketing.
Logan Lyles is the Director of Partnerships here at Sweet Fish.
What we talked about:
1) Predictive search
2) Being More prescriptive in content planning
3) Google auto-suggest
4) Walk through examples
5) Search intent
6) Building list of available topics
7) Identifying currently ranking content
8) Written content
Checkout these resources we mentioned during the episode:
i. This SEO Interview with Sam Balter
ii. Sam’s recent article on the MarketingProfs blog
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In this episode we talk to Colt Briner, CMO at Ensemble Health Partners.
The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!
If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com
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In this episode we talk to Mark Sinanian, Senior Director of Solutions Marketing at Canon Solutions America. To reach out to Mark & the Canon Solutions America team, send an email to info@csa.canon.com.
See why leading companies like Glint, Shopify, Spotify, Slack and more are using Guru for their knowledge management needs.
Go to b2bgrowth.getguru.com to start your 30-day free trial & discover how knowledge management can empower your revenue teams.
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In this episode we talk to Cynthia Gumbert Chief Marketing Officer at SmartBear.
Resource Cynthia mentioned in today's episode:
https://chiefmartec.com/blog/
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
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In this episode we talk to Jay Schwedelson, President & CEO of Worldata.
Check out the resource Jay mentioned in today's episode: subjectline.com.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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Here’s what we love about Chip Rodgers: He doesn’t do anything “conventionally.”
He went bold-hearted into an industry with essentially no one serving it. Then, he took his podcast and said, “How can I do no extra work, but create more content?” He found the answer in Facebook Live.
Chip Rodgers is the VP of Marketing for WorkSpan, and co-host of the #AllianceAces podcast.
On this episode, we discuss:
i. How Chip took the #AllianceAces podcast to Facebook
ii. How the jump to Facebook Live added 0 additional work
iii. Chip’s top 4 lessons from starting his podcast
iv. Elevating an underserved profession
v. How former guests can help you move stalled deals
vi. Finding a team to handle logistics
Checkout these resources we mentioned during the episode:
a. Chip’s LinkedIn
b. #AllianceAces podcast
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In this episode we talk to Sara Bresee, EVP, Marketing and Channel Sales at MasterControl.
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Think postcards are the only way to make a touchpoint through direct mail?
Prepare to be blown away.
Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, shares 5 ways to spice up your automated direct mail campaign.
He covers:
i. Simple and personal direct mail tactics
ii. Leveraging your CRM’s data
iii. Reengaging stale leads
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to every episode by clicking here.
In this episode we talk to Kevin Knight, VP of Marketing at Vida Health.
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In this episode we talk to Carla Roddy, Director of Marketing at Apps Associates.
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You go to a conference. You make tons of excellent connections. Directly after, you want to follow up with all your new contacts. If you think, “I’ll put this new contact list into my automated email sequence (Drip, Outreach, HubSpot, SalesLoft, etc.)...”
Guess what … that’s likely what everyone else is doing.
On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) explains how to use the “swap contact info” directly in the LinkedIn mobile app.
What we talked about:
i. Post-conference follow-up
ii. Personalized video
iii. LinkedIn
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In this episode we talk to Eric Keating, Vp of Marketing at Appcues.
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In this episode we talk to Dayle Hall, CMO at People.ai.
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In this episode we talk to Chris Walker, CEO at Refine Labs.
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In this episode we talk to Drew Larson, Head of Global Corporate Marketing at o9 Solutions.
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How do we know that podcasts have exploded in popularity in recent years?
Because of organizations like Edison Research that have been tracking trends since 1998.
President of Edison Research, Larry Rosin, informs us of the reasons for the podcast’s massive growth on the latest episode of #WhyPodcastsWork.
He discusses:
i. The history of The Infinite Dial
ii. Specific trends in the podcasting space
iii. Contributing factors to the podcast’s popularity
iv. How podcasters can leverage the potential of smart speakers
Resources mentioned in this episode:
The Infinite Dial
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When most of us hear “alignment” we either: A) Yawn because we’re over hearing about it or B) think about #alignment between sales and marketing. But, for #ABM organizations, alignment must be in 2 other areas:
*Alignment between marketing and marketing (yes, you read that right)
*Alignment between marketing and its customers
On this episode, Jaime Romero joined us to discuss alignment (the non-yawning kind).
Jaime Romero is the VP of Global ABM at MRP, billed as “the only enterprise-class predictive ABM platform.”
What we talked about:
i. Driving alignment
ii. Sales and marketing alignment
iii. Marketing and marketing alignment
iv. Marketing and customer alignment
v. Precitive ABM
vi. Contact activation
vii. Actionable insights
This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso.
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In this episode we talk to Jeff Platon, VP of Marketing at View.
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In this episode we talk to David Chiapoco, Global VP of Marketing at Equiem.
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In this episode we talk to Justin Neece, President & Chief Executive Officer at i2i Population Health.
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In this episode we talk to Chris Storer, VP of Marketing at CareCentrix.
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In this episode we talk to Jennifer Thomas, Managing Director at Plug And Play Tech Center.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
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Web 1.0 was a one-way street of static web pages. Web 2.0 is characterized by user-generated content.
What will Web 3.0 be?
Sheila Kloefkorn, co-host of the B2B Growth Show, dives into the future of the spatial web on the latest episode.
She discusses:
i. The potential virtual reality has in our world
ii. Inserting digital content into real-world environments
iii. Sophisticated augmented reality
iv. Implementing VR, AR, and AI into your business strategy
This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares the relevance, the goal, and the challenge of implementing the SaaS Sales Method from Winning by Design.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Mark Scott, Chief Marketing Officer at Apixio.
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In this episode we talk to Yama Habibzai, Chief Marketing Officer at Densify.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Katie Martell: marketing leader, advisor, speaker and "unapologetic truth-teller."
Carlos & Katie discuss the truth that is needed by brands and how her article on "femvertising" has led her to research brands and see if they truly stand for what they advertise or are they simply pandering?
In this interview, Katie gives examples of brands that truly live out their messaging and discuss some of what is wrong with those that do not.
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In this episode we talk to Aashish Dhamdere, Vice President of Marketing at Skilljar.
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In this episode we talk to Meredith Fuller, Managing Director, Buyer Engagement at Quarry.
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
In this episode we talk to Amanda Mountain, Vice President of Marketing Communications at SAP Digital Commerce.
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
On this #BehindTheCurtain episode, Logan Lyles (Director of Partnerships at Sweet Fish Media) discusses how to leverage monthly meetings to keep your sales team on course, but still allow for continuous process improvement.
What we talked about:
i. The need for constant execution, yet continuous improvement
ii. Why you need a medium to document sales process improvement ideas
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In this episode we talk to Garin Hess, Founder and CEO at Consensus.
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
It takes seven to 16 touchpoints to move a prospect to the next stage of the buyer’s journey. Not to buy. Just to graduate to the next stage.
So, what’s the best combination of inbound and outbound touchpoints?
Sheila Kloefkorn, co-host of the B2B Growth Show, explores how to launch and scale an effective outbound lead generation program.
On this episode of #DemandGen, Sheila discusses:
i. The history of ABM and its value for agencies today
ii. How to coordinate sales and marketing to target your ideal account
iii. Personalizing your outbound messages
iv. The benefits of ABM
This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.
In this episode we talk to Joel- Bar-El, CEO at Trax.
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jordan Olivero, Director of Customer Success at Swimlane about transforming the customer journey, getting personal with video, doing the unscalable, and managing customer handoffs.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
In this episode we talk to Derrek Schartz, Senior Vice President of Marketing and Sales at Legend Senior Living.
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In this episode, Sweet Fish Media’s Director of Partnerships, Logan Lyles, discusses why audio content - namely, podcasting - is more relevant than ever.
Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue.
He also covers:
i. Why there’s still massive opportunity in the podcast space.
ii. More stats on podcast consumption.
iii. How to leverage your B2B podcast.
Resources from this episode:
Here’s Why We’re Entering the Golden Age of Podcasts (Chartable)
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In this episode we talk to Brennan Mason, Chief Marketing Officer at Bridge Connector.
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In this episode we talk to Phil Mobley, Head of Research and Tenant Experience at Building Engines.
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In this 6th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to Maria Juan VP of Marketing at Peerfit.
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There is a gargantuan opportunity to grow your organic reach on LinkedIn right now.
Logan Lyles, Director of Partnerships here at Sweet Fish Media, was even courteous enough to run a little test for us. In just two weeks, he saw his views per post rocket up 23%.
In this episode of #BehindTheCurtain, Logan discusses:
i. How he ran his LinkedIn test
ii. How you can always have content to post on LinkedIn
iii. Ways to leverage your organic reach on LinkedIn
Resources Logan mentions:
Crushing It! by Gary Vaynerchuck
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In this episode we talk to Andy Mackensen Co-Founder and CMO at SnackNation.
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In this episode we talk to James Mackey CEO and Founder at SecureVision.
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In this episode we talk to Rebecca Kalogeris VP of Sales and Marketing at Pragmatic Institute.
If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help.
Head over to HubSpoke.Marketing/Growth to schedule your consultation with a content specialist today.
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Ready or not! Here comes Lightning.
On October 12th Salesforce will be initiating a forced rollout of their new Lightning version.
To help us better understand the switch-over is Susanne Lake, Founder of Slake Consulting.
In this episode, we discuss:
i. Confirming your exact switch-over date/time
ii. Preparing for the rollout
iii. Features of Salesforce Lightning
This series is co-hosted by Sheila Kloefkorn, CEO of KEO Marketing.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Kristy Krueger, VP of Marketing at Revel Health about "two truths and a lie" behind a more human approach to building your brand's legacy.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to James Winter VP of Marketing at Brandfolder.
Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free.
This event on October 14th and 15th features 13 presentations and 5 panels ALL presented by top performing B2B sales practitioners.
Check it out and register at top1.fm/live
On this #HowToPodcast episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, shares the 4 types of interviews to use so you never run out of content.
The 4 types of interviews include:
- External guests
- Internal team members
- Current customers
- Solo episodes
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In this episode we talk to Kevin Huynh and Bailey Richardson, Partners at People & Company.
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In this 5th episode of the #ABM Series, Kris Rudeegraap shares insight into account based marketing.
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In this episode we talk to Debbie McGrath Founder at HR.com.
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In this episode we talk to Chris Willis Chief Marketing Officer at Acrolinx.
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In the sixth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms.
What. A. Waste.
Here's the problem. Consumers WILL find a way into your site. It's going to happen no matter what you do. You can't shut your website's doors. But, this traffic is damaging to your marketing and sales efforts. It isn’t qualified and will bloat your analytics and burn valuable sales resources.
So, is this a lost cause? Absolutely not. Try these 5 tips to limit this audience.
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In this episode we talk to Joshua Slone Content Manager and Product Marketer at Gist.
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In this episode of the #BehindTheCurtain Series, Logan introduces a new member of the Sweet Fish Sales Team & a new co-host of B2B Growth: Travis King.
Travis is the host of another podcast, The Community Builder Show.
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In this episode, we talk to Anna Schena and Cassidy Shield from Narrative Science about what it's like to go through the category design process.
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In this episode we talk to Geoff Bibby, Vice President of Marketing at Zix.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Carla Johnson, well-known storyteller, keynote speaker, author and expert on innovation.
Carlos & Carla discuss how B2B companies can harness the power of innovation in their people regardless of job role or title.
In this interview, Carla details the six archetypes of innovators that every company should look for and the role that each plays in driving innovation.
Curious about what type of innovator you are? Take the quiz here!
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In this episode we talk to Neil Morgan Chief Marketing Officer at GoCardless.
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In this episode we talk to Ryan Kohler, Founder and CEO at Applicantpro.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with David Brier, Chief Gravity Defyer at DBD International about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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They say imitation is the greatest form of flattery. So here’s some flattery thrown toward GaryVee: On this #WhyPodcastsWork episode, Logan Lyles — Dir. of Partnerships at Sweet Fish Media — explains we’re using GaryVee’s audio content strategy.
What we talked about:
- Audio is the easiest way to start your content strategy
- It’s easy to turn audio content into written & video content
- How audio content fits into #ContentBasedNetworking
A few resources we mentioned during the podcast:
- GaryVee’s cartoon deck on the Podcast Triple Threat
- GaryVee’s Instagram post about the Podcast Triple Threat
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In this episode we talk to Lindsay Cournoyer VP of Marketing at Axonify.
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In this 4th episode of the #ABM Series, Kris Rudeegraap talks to Ben Coffee, Head of Marketing Operations at LiveRamp.
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In this episode we talk to Christina Luconi, Chief People Officer at Rapid7.
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In this episode we talk to Roshan Cariappa, Director of Marketing at Vymo.
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In the fifth episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.
Case studies are remarkably effective for B2B companies. But, what if the information you tout is sensitive, could breach a NDA, or simply makes you (or your customer) squeamish?
Eric walks you through these sticky issues and provides 4 ways to proceed in getting them up on your website.
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In this episode we talk to Amanda Bohne, Vice President of Marketing at AppNeta.
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In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts on what is making us tick here at Sweet Fish Media.
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In this episode we talk to Tyler Dimich, Senior Social Media Manager at ESPN.
Tyler shares 3 strategies that inform their approach to all social channels at ESPN:
1) Meet followers where they are
2) Use storytelling
3) Humanize the brand
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In this episode we talk to Steve Baruch, EVP, Chief Strategy and Marketing Officer at MSC Industrial Supply.
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In the 2nd episode of the #DemandGen series, Sheila Kloefkorn speaks with Michael Wilk at Clear Measure.
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In this episode we talk to Michael Sengbusch, Co-Founder and CEO at Eletype.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, shares what he learned from the LinkedIn community about how people react and respond to unsolicited pitches in LinkedIn messages.
Check out more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Nimmy Reichenberg, Chief Marketing Officer at Siemplify.
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On this #HowToPodcast episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, gives us the 3 top things to look for in every podcast host.
The top 3 qualities every podcast host should have:
i. Engaging
ii. Industry clout
iii. Time
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In this episode we talk to Latane Conant, Chief Marketing Officer at 6Sense.
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In this episode we talk to Christine Bottagaro, Chief Marketing Officer at Upland Kapost.
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In this episode, Samantha Stone talks to Claudine Bianchi, CMO at zoovu about a new frontier in digital engagement: AI-driven conversations. In this episode, they explore three real-world examples of brands doing remarkable things.
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In this episode we talk to Daniel Incandela, Chief Marketing Officer at Conga.
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In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts on what is making us tick here at Sweet Fish Media.
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In this episode we talk to Joe Morabito, Founder, CEO and President at Paragon Global Resources, Inc..
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In this episode we talk to John Golden, Chief Strategy and Marketing Officer at Pipeliner CRM.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Dave Knox, an author, speaker, and advisor at Predicting The Turn about the best ways to avoid common marketing and branding mistakes, manage a fast-growth company, and find and use venture capital.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Ashish Agrawal, Head of Digital Marketing and Strategy at Zycus.
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In this episode we talk to Paul Ironside, Founder and CEO at CommercialTribe.
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In this episode we talk to Alex Kevork, Global VP of Product Marketing and B2B Marketing at Monster.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Thom Kenney, President and CEO at SmashFly Technologies.
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In this 5th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to Virginie Glaenzer, Founder and VP of Marketing at AcornOak.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Andrea Dumont, Senior Vice President at Globalization Partners.
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In this episode of the #BehindTheCurtain Series, James & Logan share conversations and thoughts what is making us tick here at Sweet Fish Media.
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In this episode we talk to Navid Jafari, Director of Marketing and Communications at PeerNova.
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In this episode, we talk to Andy Raskin, who helps CEOs align their teams around a strategic story.
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In this 1st episode of the #DemandGen Series, Sheila Kloefkorn speaks with Eric Friedman, Founder and CEO, eSkill Corporation.
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In this episode we talk to Stu Heinecke, Author of How to Get A Meeting With Anyone.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Darin Dawson, President and co-founder at BombBomb about aligning sales, marketing, and customer success, rehumanizing communication, and living out purpose within your company.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Theresa O'Neil, Chief Marketing Officer at Showpad.
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Are you always looking for an excuse to send your loved ones gifts?
Imagine if you could do the same thing for your clients!
Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show this week, offers A TON of instances in which you can keep customers and employees engaged with gifts.
In this episode, Kris covers:
i. Using a sending platform for all lifecycle stages
ii. Ideas for effective corporate gifting
iii. Crafting a personalized customer experience through gifts
You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts.
If you don’t use Apple Podcasts, you can listen to every episode by clicking here.
In this episode we talk to Gavin Drake, Chief Marketing Officer at Ease Inc..
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Kylan Lundeen, Head of Marketing at Qualtrics.
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In this episode of the #NewPodcast series, we share a part of the very first episode of The OKR Podcast with Deidre Paknad, CEO & Co-Founder of WorkBoard.
Check out the new show in your favorite podcast player:
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In this episode we talk to Manish Goel, CEO at TrustSphere.
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In this episode we talk to Spencer Dent, Founder at Clozd.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Ed Breault, Chief Marketing Officer at Aprimo.
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In this episode we talk to Adrian Cohn, Director of Brand Strategy and Communications Smartling.
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In this episode we talk to James Kessinger, Chief Marketing Officer at Hushly.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Michael Brenner, B2B Content Expert, Founder of Marketing Insider Group and author of the new book that is available for pre-order, Mean People Suck: How Empathy Leads to Bigger Profits & A Better Life.
Carlos & Michael discuss the area of empathy and how B2B marketers can apply this in their approach.
Additionally, we discuss the benefits of kindness and compassion at an individual level.
Michael shares a few case studies as well to demonstrate the impact that empathy can have on a culture and on your customers.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jay Acunzo, founder of Marketing Showrunners about how and why marketers need to hold attention not just grab it - and how episodic and serialized content can help.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Jake Baadsgaard, Founder and CEO at Disruptive Advertising.
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In this episode we talk to Garrett Genest, Marketing Manager at Kudos.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to LB Harvey, SVP of Sales, Success and Support at Intercom.
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In this episode we talk to Rachel Weeks, Head of Growth Marketing at Reward Gateway.
Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.
Learn more at: directiveconsulting.com
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In this episode we talk to Natalie Wickham, Marketing Director at Quantum Workplace.
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In this episode we talk to Dave Mattson, CEO & President of Sandler Training.
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In this episode we talk to Brian Koehn, Chief of Content at ClientPoint.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBombshares four specific themes and trends that have emerged through dozens of conversations with executives, salespeople, customer success professionals, and marketers this year.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Darryl Praill, Chief Marketing Officer at VanillaSoft.
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In this 4th episode of the Manufacturing Series, Todd Hockenberry, Founder at Top Line Results talks to us about prospecting beginning with everyone.
Want to know more about the world of Manufacturing?
For similar topics, check out our new podcast: The Industrial and Manufacturing Podcast.
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In this episode we talk to Angela Hood, Founder and CEO of ThisWay Global.
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In this episode we talk to Brianna Valleskey, Senior Content Marketing Manager at Sendoso.
We discuss:
Why Sendoso added Instagram to their social media mix.
Why Instagram is hard for many B2B brands (and what to do differently).
Some B2B brands that are having success on Instagram:
Pendo - https://www.instagram.com/pendo.io
Sigstr - https://www.instagram.com/sigstr
KC Public Relations - https://www.instagram.com/kcpublicrelations/
Gong - https://www.instagram.com/gong.io/
Check out what Brianna & the Sendoso team are up to on Instagram here:
https://www.instagram.com/sendosohq/
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Old School, meet New School.
Think direct mail is a waste? You haven’t seen smart direct mail.
In the second episode of the #ABM series, Kris Rudeegraap talks with Heidi Vandermeer, Account-Based Marketing Manager at Security Compass.
They cover:
i. Direct mail tracking
ii. The importance of following up
iii. Combining offline and online experiences
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You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, or Spotify, or on our website.
In this episode we talk to Evan Fehler, Director of Digital Marketing at SmartRecruiters.
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In this episode we talk to Bill Butler, CEO at Journey Sales.
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In this episode we talk to Kevin Jackson, VP of Sales at KBMax.
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In this episode we talk to James Gilbert, Head of Global Marketing at CloudCherry.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jonathan Bolton, Senior Vice President of Operations at BombBomb about scaling customer success, CS vs CX, and employee experience.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
Google Play
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode we talk to Mark Rickmeier, CEO at Table XI.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this 3rd episode of the Manufacturing Series, Todd Hockenberry, Founder at Top Line Results, talks to us about updating your media.
Want to know more about the world of Manufacturing?
For similar topics, check out our new podcast: The Industrial and Manufacturing Podcast.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode we talk to Dorothea Sieber, VP of Corporate Marketing at Marketo, an Adobe Company.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In the first episode of the #ABM Series, Kris Rudeegraap talks to James Gilbert, Head of Global Marketing at CloudCherry.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode we talk to Tifenn Dano Kwan, Chief Marketing Officer at SAP Ariba and SAP Fieldglass.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode we announce a brand new series with Kris Rudeegraap.
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In this episode we talk to Oren Klaff, Managing Director of Intersection Capital, and Best Selling Author of Pitch Anything.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.
In this episode, James & Logan share why you can't be a thought leader without taking a stand for or against something.
Thanks to Andy Crestodina for prompting this discussion.
Examples to look at where people & brands do take a stand:
1) Sweet Fish: we adamantly disagree with "Quality over Quantity" in content marketing
2) John Barrows: you have to be agile in your approach to sales & not simply subscribe to one single methodology from now until the end of time.
Check out John's new children's book here: I Want to Be in Sales When I Grow Up!
3) Sangram Vajre at Terminus: marketing is a function of sales
Check out Sangram's new book here: ABM is B2B
4) Dale Dupree: he's leading The Sales Rebellion, talking about vulnerability in sales.
Check out The B2B Sales Show where his new series will be launching soon.
We also discuss the dangers of not taking a stand (vanilla content) and taking a stand just to take it (just causing controversy for no reason).
In this episode we talk to Ben Slater, VP of Marketing at Beamery.
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In this episode we talk to Patrick Edmonds, Chief Marketing Officer at Proposify.
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In this episode we talk to Charles Orlando, VP of Marketing at Humanity.
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In this episode we talk to Robert Glazer, CEO & Co-Founder at Acceleration Partners.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Jaime Casap, Chief Education Evangelist at Google about solving customer problems, asking better questions, serving all kinds of customers, and more.
Make sure you never miss an episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:
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Successful B2B podcasts oftentimes start from humble beginnings.
It makes sense though. Why wholly invest in something that you’re not sure will even work?
That is a completely reasonable outlook. Nevertheless, don’t let the complexities of launching a podcast deter you from reaping the benefits of the platform.
This is Eric Piela’s #1 piece of advice for marketers on the fence about podcasting. Eric is the Head of Buzz & Brand at CoSchedule and host of the very successful Actionable Marketing Podcast.
In this episode, we sit down with Eric to discuss lessons learned from podcasting, finding the most influential guests for your podcast, and more.
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In this episode we talk to Jon Miller, CEO and Co-Founder at Engagio.
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In this episode we talk to Craig Klein, President and CEO at SalesNexus.
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In this episode we talk to David Thompson, CMO of Freshworks.
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In this episode we talk to Jennifer Waters, Director of Demand and Channel at Starshot Marketing.
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In this 5th episode of the #Agency Series, we hear from Drew McLellan, Founder at Agency Management Institute.
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In this episode we talk to Jake Sorofman, CMO at Pendo.io.
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In this episode of the #NewPodcast series, we share a part of the very first episode of Creating Connections with Tyler Lessard, VP of Marketing for Vidyard.
Check out the new show in your favorite podcast player:
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In this 4th episode of the #Books Series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to Jake Braly, VP of Marketing at Highspot.
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In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Brian Gilman, VP of Product Marketing at Vonage about marketing products instead of solutions, gathering competitive intelligence, and reducing friction with video, AI, and other tools.
Make sure you never miss an episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:
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In this episode we talk to Tara Bryant, SVP of Global Sales at Pipedrive.
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Guess what? Google will be adding individual podcast episodes to search results.
That’s big news, and the question is: What does it mean for podcasts and SEO?
In this episode, we talk to Sam Balter, Senior Marketing Manager of Podcasts at HubSpot & Host of the Weird Work podcast.
He gave us all the details on how to maximize the SEO value of your B2B podcast, how Google is ranking podcasts for search, how they’re transcribing every episode, how long to make your episodes and more.
For more on this topic, check out Sam's recent article on the MarketingProfs blog here: http://bit.ly/30PXd0a
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In this episode we talk to Darrin Murriner, Co-Founder at Cloverleaf.
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In this episode we talk to Jenny Stanley, Founder & Managing Director of Appetite Creative Solutions.
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In this episode we talk to Scott Taylor, known as The Data Whisperer & Principal Consultant at MetaMeta Consulting.
Recently called "The GaryVee of Data", Scott dispels the false dichotomy that many marketers see between creative & data.
He shares The 4 C's of data that are crucial to a successful ABM program, and for successfully leveraging all of your data for marketing purposes.
The 4 C's are: Code, Company, Category & Country
For more from Scott, check out his recent episode on The Data-Driven Marketerwith Allen Pogorzelski here.
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In this episode we talk to Anita Nielsen, Owner of LDK Advisory Services and author of Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career.
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In this episode we talk to Joshua Schnoll, VP of Marketing at AppDirect.
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In this 3rd episode of the #SEM series, Blake Emal speaks with Tim Salau, CEO and Founder at Guide about building personal brand.
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In this episode we talk to Desiree Daniels, in charge of Account Based Marketing at Autodesk.
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In this episode of the #CX series, Ethan Beute, VP of Marketing at BombBomb, shares the closing presentation of a two and a half day video summit for insights into using video, building relationships, and publishing books.
Never miss an episode of Ethan's podcast, The Customer Experience Podcast, by using the following links to subscribe in your favorite podcast player:
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In this episode we talk to Dailius Wilson, VP of Sales & Growth at GetAccept.
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In this episode we talk to Wart Fransen, Founder & CEO at Leadboxer.
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In this 2nd episode of the #Leadership series, James Carbary speaks with Travis Davis, Co-Founder at Point N Time Software, Inc., who shares advice on effective strategies to use in meetings.
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In this episode, we talk to Sonny Patel, Founder & CEO at Insurmi.
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In this episode, Andy Crestodina, Chief Marketing Officer and Co-Founder of Orbit Media Studios, Inc., leads the conversation on Content Marketing.
For more insight, check out this other blog post on the subject.
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In this episode we talk to Kevin Warner, Co-Founder & CEO at Leadium.
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In this episode we talk to Matt Benati, CEO & Co-founder at LeadGnome.
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In this episode we talk to Dan Finnell, Director of Sales at Mindmatrix.
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In this episode we talk to Jeff Swystun, Consulting Chief Marketing Officer at Swystun Communications.
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In this episode of the #CX series, Ethan Beute speaks with Paula Hayes, Founder and CEO at Hue Noir, about showing up authentically every day, building a brand ambassador program, and delivering consistently and authentically on the promise you make to customers.
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It seems like everyone wants to be a thought leader in their industry these days.
It’s beginning to be difficult to differentiate thought leadership initiatives from marketing from sales. Where do authentic thought leadership efforts lie apart from demand generation or lead qualifying?
It’s for these reasons that creating a dedicated thought leadership discipline within your organization can be so valuable.
We had the opportunity to discuss authentic thought leadership with the VP of Thought Leadership at Diligent Corporation, Dottie Schindlinger. In this episode, we cover authentic thought leadership, meaningful content, and more.
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In this episode, the CEO of ReadWriteLabs, Philippe Cases, and our host Samantha Stone talk about the implications for a bright future.
For decades we haven't really known how our products were used, but connected IoT devices change all of that.
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In this episode we talk to Mike Adams, CEO at The Story Leader.
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In this episode we talk to Jeff White, Co-Founder at Kula Partners.
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In this episode we talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.
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In this episode we talk to Steve Thompson, Founder at Value Lifecycle.
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In this episode we talk to Susan Panico, Chief Marketing Officer at Tanium.
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In this episode we talk to Chris Beall, CEO at ConnectAndSell.
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In this episode we talk to Ronny Sage, Founder & CEO at ShoppingGives & Host of The Impact Exchange podcast.
Ronny shares his thoughts on the value of thought leadership and building a community around your brand’s mission.
We discuss:
-
How authenticity leads to sales.
-
What’s the effect of borrowed brand affinity?
-
What should the purpose of your industry podcast be?
-
How to organically generate customers from your podcast.
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In this episode we talk to Benoit Grouchko, CEO and Co-Founder at Teemo.
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In this episode of the #CX series, Ethan Beute speaks with David Cancel, Founder and CEO at Drift, about infinite competition and free information that leave customer experience as our only remaining differentiator.
To make sure you never miss an episode of Ethan's podcast, The Customer Experience Podcast, use the following links to subscribe in your favorite podcast player:
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In this episode we talk to Natalie Lambert, CMO at Instart.
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In this episode of the #NewPodcast series, we are introducing Brett Trainor, Principal at Point B and the host of Hard-Wired for Growth Podcast.
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In this episode we talk to Cathy Atkins, Partner at Metis Communications.
Special offer for B2B Growth listeners from today's episode sponsor:
Check out Vocus.io/Growth to get a 25% lifetime discount on Starter & Professional Plans of their productivity boosting Chrome extension.
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In this 3rd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close", recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to David Henzel, Owner at Task Drive.
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In this episode we talk to Alex Withers, CMO at inMotionNow.
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In this episode we talk to Jessica Rhodes, Founder & Co-Owner at Interview Connections.
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If you’re a marketer in a new industry, you’re probably wondering how you can craft campaigns and deliver messaging about an industry you know little about. It’s difficult when you don’t speak the industry lingo, and you feel like an “outsider.”
Here’s John Rougeux’s solution for marketer’s new to an industry:
Start a podcast.
And John’s talking from some serious experience.
He’s the host of the People in Places podcast (produced by your favorite media company). He’s also the co-host of the #CategoryCreation series here at Sweet Fish. And, before that, he hosted a podcast about fitness when he and his co-founder were breaking into the fitness industry.
On this episode, John gave us 6 reasons why podcasting helps marketers who are new in an industry.
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In this episode we talk to Brendan King, Co-Founder and CEO Vendasta.
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In this episode we talk to Colin Findley, VP of Business Development at ProfitSword, LLC.
Special offer for B2B Growth listeners from today's episode sponsor:
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In this episode of the #CX series, Ethan Beute speaks with Jeremy Donovan, SVP of Sales Strategy at SalesLoft, about easy ways to truly personalize your prospecting, to lead with value, to improve your emails, and more.
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In this episode we talk to Carolyn Crandall, Chief Deception Officer / CMO at Attivo Networks, Inc..
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In this episode we talk to Scott Cullather, Co-Founder & CEO at INVNT.
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In this episode we talk to Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc..
Content strategists have a skill.
They can look at a topic or a headline and immediately know if it has an advantage in search optimization or social media.
Let's breakdown the difference between the two most popular channels in content marketing:
What works best where? And is it possible to optimize a single piece of content for both? How??
For more insight, check out this other blog post on the subject.
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In this episode we talk to Max Altschuler, VP of Marketing at Outreach.io.
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In this 2nd episode of the #Manufacturing series, Todd Hockenberry Advisor at Top Line Results explains the importance of a streamlined website.
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In this episode we talk to Steve Schubert, Co-Founder & Partner at Newbridge Marketing Group.
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In this episode we talk to Jeff Baskin, EVP Global Partnerships & Marketing at Radius Networks Inc..
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In this episode we talk to Eugene Khazin, Principal at Prime TSR.
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In this episode of the #CX series, Ethan Beute flips a common question on its head for more customer empathy, higher engagement, and better results. Whether you're in sales, marketing, CS, or leadership, this simple change in perspective can get you to "yes" quicker and more often.
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In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.
Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:
- Develop more empathy for your prospective customers
- Better understand your target market
- Create serialized content that your audience actually looks forward to
- Internal cultural impacts -- helping you talk about tough topics, creating an environment for better change management
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In this episode we talk to Cornelius Willis, Chief Marketing Officer at Clari.
He shares how revenue teams can tackle 3 main problems in building connected revenue operations:
- Automating data input
- Removing silows between the systems across departments
- Creating shared processes & data sets across sales, marketing & customer success
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In this episode we talk to Michael Korch, Head of Marketing at Full Circle Insights.
Special offer for B2B Growth listeners from today's episode sponsor:
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In this episode we talk to Nirosha Methananda, VP of Marketing at Bombora.
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In this episode we talk to Aurelien Mottier, CEO & Co-Founder at Operatix & Host of the B2B Revenue Acceleration podcast.
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In this episode we talk to Chad Baldwin, VP of Sales and Business Development at Koddi.
Check out the article Chad mentions about hiring sales "ninjas" in the early stages of your startup's growth: https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/
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In this episode we talk to Brad Rosen, VP of Revenue Operations at G2 Crowd.
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In this episode of the #CX series, Ethan Beute speaks with Samantha Stone, founder and CMO at The Marketing Advisory Network, about creating and delivering customer value with automation, artificial intelligence, and human connection, as well as about building relationships between sales, marketing, and CS.
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In this episode we talk to James Allgrove, Head of Growth- US East Coast Stripe.
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In this episode we talk to Elle Woulfe, VP of Marketing at PathFactory and Matt Heinz, President at Heinz Marketing.
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In this episode we talk to Amy Wilde, Sr. Marketing Manager at MarketStar.
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In this episode of the #Prospecting series, Rex Biberston speaks with Randy Riemersma and Ken Lundin of Span The Chasm, about their head to head, 6-month prospecting competition.
Randy's going old school by activating his personal network for referrals into new business while Ken leverages automations to drive more volume at the same ideal client profile.
We'll check in again in 3 months and at the end of the 6-month contest so they can share their learnings!
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In this episode we talk to Jan-Paul van Maaren, Vice President and General Manager at TÜV SÜD.
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In this episode we talk to Joe Martin, GM & VP of Marketing and Strategy at CloudApp.
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In this episode of the #NewPodcast series, Ralph Miranda, one of our own Account Managers at Sweet Fish Media, shares part of the very first episodes of B2B Tech Talk.
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In this 2nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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In this episode we talk to Melissa Matlins, Vice President of Marketing at Vimeo.
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In this episode we talk to Reid Lappin, CEO at Vokal.
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In this episode of the #Agency series, Drew McLellan, Founder at Agency Management Institute, leads the discussion on how Agency owners should adjust their time.
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In this episode of the #CX series, Ethan Beute speaks with Nick Hart, a Strategic Customer Success Manager at Outreach, about creating and using success metrics, making better sales handoffs, and ways CS can work better with sales and marketing.
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In this episode we talk to Haley Martin, VP of Marketing at AMTdirect.
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In this episode we talk to Ryan Estes, Senior Content Marketing Specialist at Frontline Education, and Host of Field Trip Podcast.
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In this episode we talk to Meghan Marks, Vice President of Marketing at Twistlock.
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In this episode we talk to Lindsay Kelley, VP of Digital and Content Marketing at Telit.
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In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.
Here are a few takeaways :
Why having your CEO buy in to category creation is key
What prompted Gong to pursue category creation in the first place
How to work with analysts on adding a new category
Chris's top reads for aspiring category creators
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“I wanted the American Dream, and I told myself I was doing it all for my family. In reality, my family didn't care what business I had. They just wanted me home.”
In 2004, Carlos Hidalgo called home to talk to his family. His 13-year-old son picked up the phone and scolded him: “You’re always at a hotel.” Then he hung up the phone.
Carlos knew something had to change.
So he changed … everything. He stopped chasing glory around the country, and started focusing on repairing his home relationships. He found what he defines as success, and, interestingly enough, he’s now found more “worldly” success than ever:
Carlos Hidalgo is the son of a Cuban immigrant, marketing veteran, a TEDx speaker, Founder & CEO of VisumCX & Co-Host of the #H2H series on B2B Growth, and now, author of The UnAmerican Dream.
Pre-order the book here.
On this episode, we discuss:
Carlos’s new book, The Unamerican Dream
Defining success
Taking care of yourself emotionally, spiritually, physically
How many of us sacrifice our relationships for work
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In this episode of the #ContentMarketing Series, Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. talks to us about how all marketing videos are not the same.
The three types of marketing videos each have their own goals and tactics. Knowing which is which is the key to getting results from your video production efforts.
Social Media Videos ...for traffic
Content Marketing Videos ...for engagement
Conversion Videos ...for trust
This episode gives you a powerful but simple tip for each.
More insights here.
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“I've always felt that everyone should be heard, and seen, and cared for.”
Keri Roberts, everyone.
Maybe you know her from her podcast, Ordinary People Doing Extraordinary Things. Maybe you’ve been hanging around us for a while here at Sweet Fish Media, and she helped your podcast branding jump up to the next level. Or maybe, she just asked you one of her amazing questions, and you had a chance to share your story.
That’s Keri for you.
Keri hosts her own incredible podcast, is Manager of Influence & Presence for VOICE 2019, and she’s the Branding & Launch Manager here at SFM.
We wanted to hear her story on “why podcasts?” She did not disappoint.
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In this episode we talk to Chris Voss, Chris is a renowned author and negotiation expert. He is a former FBI hostage negotiator, the CEO of The Black Swan Group, and author of the Wall Street Journal best-selling book, Never Split the Difference.
This is Part 2 of a 2-part conversation with Chris. To catch the first half of this interview, check out: sweetfishmedia.com/4-strategies-to-become-master-negotiator-b2b-sales-chris-voss
In today's episode, Chris shares the 3rd & 4th of 4 specific tactics you can take from FBI hostage negotiation & apply to B2B sales:
3) Using the Power of 'No'
4) Getting to 'That's Right'
Finally, Chis shares the most important element of any negotiation: Black Swans.
For more negotiating tips, sign up for the Black Swan Group newsletter by texting: FBIEMPATHY to 22828.
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In this episode we talk to Chris Voss, Chris is a renowned author and negotiation expert. He is a former FBI hostage negotiator, the CEO of The Black Swan Group, and author of the Wall Street Journal best-selling book, Never Split the Difference.
This is Part 1 of a 2-part conversation, where Chris shares:
Why the negotiating strategies he deployed as an FBI hostage negotiator can be used in all kinds of life scenarios, especially B2B sales.
Why these strategies are not manipulation, but good practices to understand anyone with whom you're negotiating (or simply communicating).
In this episode, Chris shares the 1st and 2nd of 4 specific tactics you learn from FBI hostage negotiation:
1) Mirroring
2) Labeling
Stay tuned for tomorrow's episode where Chris continues with:
The 3rd & 4th of 4 specific tactics you learn from FBI hostage negotiation:
3) Using the Power of 'No'
4) Getting to 'That's Right'
Finally, Chis shares the most important element of any negotiation: Black Swans.
For more negotiating tips, sign up for the Black Swan Group newsletter by texting: FBIEMPATHY to 22828.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of Infoblox ThreatTalk with Navneet Sood, the Demand Generation Marketing Manager at Infoblox.
Check out the new show in your favorite podcast player:
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Everytime he heard their tagline— “to be thought leaders in digital marketing executing” — the co-founder wanted to gag.
So Workshop Digital went through a rebranding.
They decided to stop focusing on solving a particular problem. Instead, they were going to continually focus on one thing: Always being better for these 3 customers:
1: their clients
2: their client’s customers
3: their internal staff
On this episode of the B2B Growth Show, Andrew Miller, Co-Founder at Workshop Digital, told us all about how they rebranded their agency, came up with a new tagline, and stopped focusing on solving a problem, and started focusing on their customers.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Daniel Rodriguez, Head of Revenue for Alyce.
Daniel speaks about how sales can get more personal with their customers and move from "me first" selling to "give first" selling and make your marketing and sales all about your customer.
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Crazy authenticity is snapping a selfie of your family at the beach and emailing, “I’ll get back to you monday!” to a prospect.
Incredible story is saying, “I do this because it helped me overcome stuttering.”
Insane passion is when you can tell a prospect, “I’ve been doing this exact thing since I was 13.”
Someone who can say all three: Trevor Rappleye CEO and Founder at CorporateFilming.net, a national video production firm helping businesses tell their story and drive profit with Video.
Trevor joined us on this episode to discuss the most underrated tools in business, and how you can use them to leverage your competitive advantage.
We discuss:
Doing the unscalable (so you can scale)
Finding what no competitor is doing, then doing it
Creating a sales team that’s drastically different than every other team in your space
How sales don't close because buyers don’t trust the seller
Being memorable and authentic, and showing your passion
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In this episode of the #CX series, Ethan Beute speaks with Joey Coleman, a CX speaker and advisor and author of the bestseller Never Lose a Customer Again.
They discuss:
touches that are personalized versus truly personal,
why we're not ready to talk about empathy (but should anyway),
ways to connect with customers using video,
and much more.
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When most of us think of “brand,” we think of a logo. Carin has a simple answer to that concept:
Think again.
On this episode, Carin Van Vuuren, CMO at Greenhouse Software invites us to explore brand from a new angle: Purpose.
She’s a self-proclaimed “brand junkie” who believes brand and purpose are at the core of a company’s competitive advantage. So, on this episode, she dives into:
i. How brand is the outcome of a customer’s experience and feelings associated with a company
ii. Becoming a purpose-driven brand
iii. How the SasS & B2B industries can reclaim their branding and positioning
iv. Why brand is the competitive advantage that cannot be copied
v. Standing out in a competitive market using branding
vi. De-risking your growth expansion using your brand
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Dennis Carlson, Founder of Agency Leverage, talks to Kent Ragen, VP of Channel Sales & Alliances at DemandBase, about how DemandBase led the building of the ABM (Account-Based Marketing) category through Strategic Partnerships.
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B2B events are expensive. But the content, thought leadership, and creativity that comes from them? Priceless. What if you could scale the content from your live B2B events, and reuse it and repurpose it across your PR, marketing, and social teams?
That’s exactly what Sean Florio, Co-founder at Manifold explained how to do in this episode.
Sean co-founded Manifold to help B2B companies gain massive ROI on experiential marketing events, like user conferences, trade shows, corporate events, and other immersive experiences.
He uses his industry expertise to share how to use B2B live events to gain a massive content base. He also dives in on how to edit and reshare those pieces of content.
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In the fourth episode of the #B2BWebsites series, Eric Sharp interviews Joe Sullivan-- the "Thinker & Co-Founder" of marketing agency Gorilla 76.
Think of your website as a house. Now, think about improving that house. You have 3 options, you can repaint, rehab, or rebuild.
Eric and Joe explore these 3 options to help you understand how to evaluate which option makes most sense for your organization.
Eric & Joe's articles referenced in episode:
- Eric's: Dynamite or Fresh Paint? How to Evaluate a Website Makeover
- Joe's: If your website were a house: To repaint, rehab or rebuild
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This episode we invited serial entrepreneur Kevin Kruse, Founder and CEO of LEADx.org, to show how to have massive influence on your category.
We asked him about increasing sales, mastering thought leadership, and driving product demand. What was his advice? Start a podcast.
He told us all about:
Using podcast interviews to build an influencer network
Regrouping all of your episodes around specific categories, and re-releasing them as niche spinoffs.
Repurposing podcast content into books with little extra work
Having actionable content to drive viewership
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If you’re looking for a succinct, easy-to-understand format for insane growth at your company, this is the episode for you.
We are joined by Rory Holland, Founder and CEO at CSTMR, which helps B2B companies create and execute design and marketing programs that drive incredible growth.
On this episode, we unpack:
Rory’s 7 steps to establishing a foundation of growth
How to fill your pipelines
Accelerating the velocity of your sales processes and funnel
Converting more customers
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Supposedly, data is the revolutionary key to unlock massive personalization. Many of us marketers design amazing campaigns based on data. Then they fall flat.
We need a data diagnosis.
In this episode, we talk to Matthew Biboud-Lubeck, VP of Strategic Services at Amperity.
Matthew has years of experience working with customer experience at L’Oreal, Estee Lauder, and Virgin Atlantic Airways. Two years ago, he took his B2C experience and began to leverage it with machine learning at Amperity to help B2B companies unlock personalized experiences.
On this episode, we discuss:
i. Creating a single view of your customers
ii. Unlocking personalization based on data
iii. Using machine learning at the root of the data, not just the “last mile” of the customer experience
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In this 1st episode of the #Books series, Douglas Burdett, Founder of ARTILLERY LLC, and James Muir, author of The Perfect Close Workbook: A Step by Step Guide to Closing Sales, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.
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This #H2H segment is an interview hosted by Carlos Hidalgo featuring Thom Singer, Keynote Speaker, Event MC, Host of Cool Things Entrepreneurs Do Podcastand creator of The Paradox of Potential Workshop.
Carlos discusses with Thom about the keys to unlocking potential, the research he did with 500 individuals on this topic, and what he himself is doing to reach full potential personally and professionally.
In this episode we talk to Anand Thaker. He is the CEO of IntelliPhi, Co-Host of the Talking Stack Podcast & an active martech investor & advisor.
Check out a few extra resources mentioned in this episode:
Winning the Data
11 Traits of Highly Effective Growth Leaders
Digital transformation: marketing moving beyond the department
Hacking Marketing by Scott Brinker
Anand's personal website
Follow Anand on Twitter: @anandthaker
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In this episode of the #CX series, Ethan Beute shares a framework for better employee experience and better customer experience.
Learn how The Service Profit Chain proves specific, causal links from internal service quality all the way to revenue growth and profitability.
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For this very special episode, we asked a bunch of people on the Sweet Fish team to send in audio talking about some of their favorite podcast lessons ever. We got a diverse set of answers, ranging from what makes for a fantastic customer experience to how to handle envy.
Thank you to each and every listener who's joined us on this podcasting journey and allowed us to keep producing a show we love. Hope you enjoy the celebration today!
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In this episode we talk to Patrick McKenna, Founder at Strike Social.
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Wouldn’t it be great if you could take already established thought leadership in your niche, and claim it as your own? It turns out, you can. Not only that, but Michael Greenberg shows us how to do it.
Michael’s the CEO of Call for Content, and he helps clients borrow authority all the time.
He calls it authority marketing, and on a recent episode of the #ContentBasedNetworking series, Michael gave us a 3-part framework of exactly how to do it.
In this episode, we discuss niche B2B digital marketing, marketing spend, authority marketing, #contentbasednetworking, and more.
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In this episode we talk to Ken Lempit, President and Chief Business Builder at Austin Lawrence Group.
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In this episode of the #Experiments series, David Kelly speaks with Nathan Cavicchi— the Marketing Manager of Demand Generation at PrecisionHawk.
You'll learn three main things:
1) How you can start a successful business with only $5,000
2) The best marketing channels to grow your business (for both small and large companies)
3) Why you should treat your customers with respect
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In this episode we talk to Jim Marsh, President & CEO at TÜV SÜD Global Risk Consultants.
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In this episode we talk to David Pyrzenski, Vice President of Professional Services at Terminus.
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In this episode we talk to Chris Dayley, VP of Testing and Site Optimization at Disruptive Advertising.
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In this episode we talk to Dan Ralphs, Co-Founder of Dream Leadership Consulting.
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In this episode of the #CX series, Ethan Beute speaks with David Avrin, a CX and marketing keynote speaker and author of Why Customers Leave and How to Win Them Back.
They do a deep dive on customer expectations, employee empowerment, desired outcomes versus "wow" moments, and easy ways to use video to improve customer experience.
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In this episode we talk to Chris Ronzio, Founder & CEO at Trainual.
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In this episode we talk to John Tesoro, President & CEO at TÜV SÜD Americas.
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In this episode we talk to Catarina Hoch, Global Marketing Manager at Operatix, and Host of the B2B Revenue Acceleration Podcast.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of That's Genius with Michael Rose, Director, Brand & Corporate Communications at Five9.
Check out the new show in your favorite podcast player:
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In this episode we talk to Brian Kotlyar, Head of Demand Generation & Growth Marketing at Intercom.
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In this episode, Blake speaks with the Wizard of LinkedIn Advertising himself, AJ Wilcox, Founder at B2Linked.
If you're scared of the process or cost behind LinkedIn Ads, AJ has some practical pointers for you.
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In this episode we talk to Chris Meyer, CEO at George P Johnson.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of Marketing: Behind the Curtain with Devin Kelly, VP of Client Services at Method Savvy.
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In this episode we talk to Guido Bartolacci, Head of Demand Generation and Growth Strategy at New Breed.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of The Corporate Director Podcast with Dottie Schindlinger, VP of Thought Leadership & Governance Technology Evangelist at Diligent Corporation and Meghan Day, Marketing Pro & Head of Board Member Experience at Diligent Corporation.
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In this episode we talk to Cameron Herold, Founder of COO Alliance.
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In this episode we talk to Amanda Riva, CEO at THP.
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In this episode we talk to Jeff Benanto, at Everbridge.
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In this episode we talk to Brett Trainor, Principal in the Industries Practice at Point B.
- Conduct Customer Experience Analysis: Ask recent customers that bought and went through the on-boarding process to describe the overall experience from first engagement through delivery. The key is talk to them live and not through email or web surveys. You can use a 3rd party to conduct the interviews or a neutral internal resource.
- Conduct Won/Loss Analysis: Interview new customers that recently bought from you and prospects that didn’t buy from you and find out why. You may be surprised at the reasons that they did. The real insights lie in the reasons why your prospects did NOT buy.
- Perform a Gap Analysis: Apply the learnings from the analysis against your current state process, messaging and experience and understand where the gaps are. Build a plan to address the gaps and align better with your customer and their expectations.
- Prioritize and Execute: Depending on the size and maturity of your organization there may be minor corrections, or you may have to make fundamental changes. The important thing is to take the first step.
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In this episode of the #CX series, Ethan Beute speaks with Steve Pacinelli, CMO at BombBomb and co-author of Rehumanize Your Business, about focusing on your audiences as customers, clarifying your message, and exploring shared belief.
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In this episode we talk to Sangram Vajre, Chief Evangelist and Co-Founder of Terminus, and Host of The FlipMyFunnel Podcast.
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In this episode we talk to David Webb, Co-Founder & CEO at BrightMove.
David shares 3 specific ways to improve the applicant experiences for job applicants:
- Make your applications mobile-friendly
- Incorporate an easy way to text applicants through the interview & hiring process
- Make applications shorter & easier to complete (i.e. automated options for parsing a resume or their LinkedIn job history)
Other topics we discuss in today's episode:
Why you should write job descriptions during the 'quiet' times when you're not filling an empty position.
How to think about your hiring funnel like marketers approach their marketing funnels, with 'deal' stages & 'conversion' points
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In this episode we talk to Jobina Gonsalves, Vice President of HR at TÜV SÜD Americas.
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In the third episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, Inc., shares 9 ways that your new website could blow your budget.
Either there’s “Not Enough”, something was “Unplanned”, or there were “Too Many”.
If you're about to embark on a website redesign, in the middle of one, or know one is coming someday — these tips will help you keep the project on track without blowing your marketing budget.
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Join our guest host Samantha Stone, Founder and CMO at The Marketing Advisory Network as she talks trust, privacy and regulation with author William Ammerman, Executive VP of Digital Media at Engaged Media LLC..
Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning makes its bookshelf debut in June, and it couldn't come soon enough.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of Qa Talks with Pradeep Govindasamy, CTO & President at Cigniti Technologies.
Check out the new show in your favorite podcast player:
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In this episode we talk to Martin Gontovnikas, VP of Marketing and Growth at Auth0.
His friends call him "Gonto" and here's what he shared about applying product principles to marketing:
1) There's no silver bullet. Never trust the people who says "Facebook Ads always works". It's all around understanding people's habits. I do that through qualitative interviews for the target persona.
2) It's all about experimentation. Define short experiments, validate them, learn from the failures and double down on successes.
3) You can do User Testing or User Research for your marketing campaigns before building them out. The most expensive thing you can do is build. Therefore, we try to only build and work on campaigns that will work.
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In this episode we talk to Chad Sanderson, Managing Partner at ValueSelling Associates & host of The B2B Revenue Executive Experience podcast.
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In this episode we talk to Bryan Smith, Owner & President at Bluetrain.
Bryan breaks down the daunting task of setting up & managing the analytics & reporting on your website into 3 manageable steps:
1. Start with Planning
A) Discovery: do a proper Discovery, understand the current state, what is needed for tracking, what are any existing website goals, any existing setup that needs sustained.
B) Measurement Plan: next create a measurement framework offline before touching any tools. Plan everything that will be tracked and the naming conventions for how things will be labelled and organized in reporting.
-- thing about all valuable events (actions), all conversion goals
-- can visually map out for extra clarity
-- review with internal stakeholders, ensure naming conventions make sense
C) Select Analytics Toolset
- this will likely be based upon reporting objectives/needs, existing website technology, pre-existing analytics installs, what software it needs to speak with/connect with, and of course budget.
- the most common/popular analytics toolset is Google Tag Manager and Google Analytics. Tag Manager used for implementing site analytics, event tracking, and ad tracking tags. --- basically it’s used to deploy (snippets of code or tracking pixels) without having to touch the code of the website each time.
- Highly recommend adding a dashboard reporting tool to the toolset, the Google offering is Google Data Studio - a dashboard and reporting tool that is easy to use, customize.
2. Setup Analytics & Reporting Dashboards
A) Analytics
- now begin tracking setup - often starting first on GTM, in regard to implementing all new tagging and adjusting any existing that was being kept.
- Next configuring Google Analytics, typically:
-- Added new GA views, to allow for customization
-- Added Filters, such as ensure internal traffic is separated
-- Setup all Conversion Goals to track important Outcomes on the website (key downloads, form completions, email clicks)
B) Reporting
- Can use Google Analytics dashboards but often find quickly that are too limited, limited number of widgets on a dashboard, limited columns of data, could not add custom data (ex. weather)
-- GA dashboards also came across too technical, less visual, less based on answering questions
- Data Studio Reports:
-- Allowed ability to bring in custom data into reporting, Were much more visual and flexible with data layout, Data Studio allowed to merge external data (including social platforms, call tracking)
3. Ongoing Analytics
One of the most important takeaways of the analytics process we have seen is to not stop after the Setup. To continue with an ongoing monthly rhythm of reporting, analyzing and generating insights.
- continue to evolve reporting, integrate new data that matters
- internal stakeholders will need educated, will get more value down the road once everyone is understanding the metrics at a higher level
- consistency of looking at data to enable continual improvement (ex. did ad campaigns actually meet goals, what to change ex. landing pg). Also helps identify issues sooner and get fixed.
Overall - commit to better tracking/reporting - value and allocate sufficient time to plan, implement and utilize ongoing. Making this ongoing commitment will allow you to see the true value of analytics and impact making business decisions.
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In this 3rd episode of the #Agency series, Drew McLellan shares about Agency owners who want to deliver the best possible project to their clients, because you (and your team) take pride in your work.
Often, trying to create the Mona Lisa causes a strain when it comes to billing.
But far too often in agencies, we do $12k worth of work on a project that we originally signed at $10k.
Why? To Drew, it all comes down to accurate estimating.
Drew dives in to share how agency owners can accurately estimate their work so they can create sustainable, scalable, and sellable businesses.
To learn more about Drew's work at Agency Management Institute, go here.
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In this episode we talk to Daniel Codella, Senior Content Marketing Manager at Wrike.
What are some psychological triggers that B2B can use and what are some ways to use them? Check out this episode, where Daniel shares 5 specific triggers that drive emotional buying decisions, even in B2B.
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In this episode of the #CX series, Ethan Beute speaks with Randy Frisch, CMO, Co-Founder, and President at Uberflip, about how to serve our customers more effectively not just through more content, but through better content experiences.
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In this episode we talk to Renee Miller, President & Creative Director at Miller Group Marketing.
Check out some of the creative campaigns Renee & Logan discuss in this episode:
MailChimp's ad on the Serial podcast:
https://qz.com/298094/how-mailchimps-irresistible-serial-ad-became-the-years-biggest-marketing-win/
Owl Labs #WhataHoot Video Series:
https://youtu.be/u0eNmnvZFMM
More on the "Balance the Equation" campaign from GE here:
https://www.fastcompany.com/3067995/ge-wants-to-double-the-number-of-women-working-in-science-and-technology-by-2020
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In this episode we talk to Brian Sowards, Enterprise Go-to-Market Strategist at The Muse.
In Part 2 of a 2 part conversation with Brian, he shares:
The second half of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results.
3) Give each functional area their piece of the puzzle, equip champion to sell internally
4) Content-Based Networking (i.e. LinkedIn content & podcast interviews)
Why introverts can dominate in B2B sales
If you missed it, check out yesterday's episode where Brian shared, the first 2 of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results:
- How to do personalized outreach effectively
- Setting yourself up to be referred down & referencing other names in the buyer's organization that may be involved in the buying process
Here's a template you can use to execute this same strategy:
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In this episode we talk to Joe Vignolo, Sr. Content Managing Editor at Outreachand Host of The Sales Engagement Podcast.
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In this episode we talk to Brian Sowards, Enterprise Go-to-Market Strategist at The Muse.
In Part 1 of a 2 part conversation with Brian, he shares:
Why introverts can dominate in B2B sales
The first 2 of 4 specific prospecting & deal management tactics that Brian has used to generate amazing results:
1) Personalized outreach done effectively
2) Setting yourself up to be referred down & referencing other names in the buyer's organization that may be involved in the buying process
Here's a template you can use to execute this same strategy:
Check out tomorrow's episode where we continue the conversation with Brian & discuss 2 other effective selling strategies:
3) Give each functional area their piece of the puzzle, equip champion to sell internally
4) Content-Based Networking (i.e. LinkedIn content & podcast interviews)
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In the second episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, outlines how B2B websites convert visitors into leads by mastering 5 things: Qualified Traffic, Great UX, Unique & Valuable Content, Calls-to-action, Data (and the use of it).
Master these 5 things and watch the leads come pouring in!
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In this episode we talk to Carl Tsukahara Chief Marketing Officer at Optimizely
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In this episode Samantha Stone talks to Chris Penn, Co-Founder and Chief Innovator at Trust Insights where they explore the role of data visualization and our new imperative to team back up with IT.
It seems every MarTech vendor is labeling their product "AI" so how does the average business leader make sense of it all?
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In this episode we talk to Ed Eppley, Owner at The Eppley Group & the author of Let's Be Clear: Six Disciplines of Focused Management Pros.
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In this episode, Gaetano DiNardi, Director of Demand Generation at Nextiva, chats with Moran Altarac, COO at Metadata.io about the current state of Lead Generation.
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You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.
In this episode we talk to Eric Brown, VP of Corporate Marketing at DataStax.
Read more about the survey DataStax commissioned here:
https://www.datastax.com/2018/09/datastax-survey-identifies-the-me-culture-finds-most-adults-around-the-world-are-willing-to-trade-money-or-personal-data-for-a-better-customer-experience
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of Payments Nerds with Tim Mills, Vice President at The Clearing House.
Check out the new show in your favorite podcast player:
Apple Podcasts
Spotify
Sticher
SoundCloud
Google Play
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In this episode we talk to Matt Ferguson, Executive VP at Mower.
Matt shares creative ways to become (and be thought of as) a leader in your market:
1) Promote your industry. Nothing endears you to your customers like being an advocate for the entire industry.
2) Recognize success (not just your own). Want to be perceived as an expert in a category? Recognize the best in that category with your own branded award or top-performers list.
3) Be an authority on what’s important to customers. Why not fund a study to track important trends your customers care about?
4) Integrate, integrate, integrate. Whatever message strategy you choose, reinforce it at every touch point. From advertising, to PR and social coverage, to trade shows, to your website, to sales interactions. Make sure sales and marketing on the same page with reinforcing a single-minded message.
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This #H2H segment is an interview with Brian Carroll, Founder & CEO of Markempa.
We talk to Brian about the need for B2B Organizations to apply empathy in the marketing & sales, if empathy can be taught and why B2B organizations should be empathic and look at the humanity of their customers
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In this episode, we talk to Daniel Oyston, Founder and Owner of Content Grasshopper, a full service digital marketing firm.
Daniel shares his thoughts on why every B2B company should have a podcast.
We discuss:
- How podcasting is used as part of an ABM strategy.
- The importance of who your guests are.
- How podcasting establishes your credibility as a brand.
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In this episode of the #CX series, Ethan Beute, author of Rehumanize Your Business, shares hard-won lessons about writing and publishing a book to attract and engage your customers.
In this episode we talk to Ronak Patel, CEO at Sunflower Lab.
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In this episode we talk to Mark Alpert, VP Business Assurance Division at TÜV SÜD America.
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In this episode, Logan introduces the newest member of the Sweet Fish team and new co-host of B2B Growth, Nikki Ivey.
Nikki shares 4 things that helped her during her most recent job search before joining the Sweet Fish team:
1) Maintain relationships with former teammates and leaders
2) Do Your Research
3) Use Video & Audio via LinkedIn Messages
4) Prioritize Self Care in the Meantime
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In the first episode of the #B2BWebsites series, Eric Sharp, the Founder at ProtoFuse, digs into the 12 most common website errors and how to approach fixing each of those errors using tools and your own internal resources.
Common website errors like typos, broken links, non-friendly URLs and slow loading pages can become major issues left unresolved.
He lays out a gameplan for fixing these 12 errors starting today, this month, and this quarter.
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In this episode we talk to Étienne Garbugli, Co-Founder at Highlights & Author of Lean B2B.
Étienne shares:
- Why you should care about customer discovery in B2B
- How to identify who to reach out to and how to get customer interviews
- How to do effective customer discovery
- How to analyze the results and identify customer needs
Look for these 4 elements in the data you collect:
1) Total Addressable Market
2) Available Budget to Address Problem
3) Pain (not just anecdotal)
4) Focus on Outcomes/ROI of Possible Solution
Check out follow-up resources from this episode here:
Lean B2B Book: https://www.leanb2bbook.com/
Interview Template: https://www.leanb2bbook.com/resources/
Customer Discovery Course: https://www.leanb2bbook.com/customer-discovery-course/
Follow Étienne on Twitter: https://twitter.com/egarbugli
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In this episode we talk to Chad Vossen Co-Founder & Chief Creative Officer at 522 Productions, LLC.
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Have you ever wondered if facial recognition was accurate?
You might be shocked at the results an MIT reacher found.
Samantha Stone, Founder and CMO at The Marketing Advisory Network, shares about what went wrong, and how it was fixed in this episode about Authenticity in the Age of AI.
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In this episode we talk to Adrian Pike, CMO at district m.
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In this episode of the #ContentMarketing series, Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc., as our host walks us through the key benefits of the tedious audit practices.
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In this episode we talk to Jessica Cross, Manager of Demand Generation at RollWorks.
Jessica shares:
1) Why it can't be a team of one
2) What roles you need
3) The experience/skills to look for in filling those roles
4) Why everyone needs to be doing ABM
Follow Jessica on Twitter: https://twitter.com/JFayeSF
Get that ICP Template that Jessica mentions in this episode:
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of The Ivey Entrepreneur Podcast with Eric Janssen, Entrepreneur and Educator at The Ivey Business School.
Check out the new show in your favorite podcast player:
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Sticher
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In this #H2H segment we Interview Michelle Burrows, Chief Marketing Officer of Sernova on how to create a human driven culture to build a marketing team and connect with sales.
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In this episode we talk to Jeff Kupietzky, CEO at PowerInbox.
Check out a few infographics that share details from the survey Jeff discusses in this episode:
https://www.powerinbox.com/resources/
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In this episode of the #CX series, Ethan Beute speaks with Rachel Ostrander, Director of Runner Experience at Brooks Running, about structuring, delivering, and improving customer experience around physical products with multi-year lead times.
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In this episode we talk to Dave King, Head of Marketing at Asana.
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We believe podcasts work. But hey, we’re a podcasting agency, so taking our word for it is like listening to Orville Redenbacher explain why popcorn is a timeless snack.
Instead, check out what Elena Hassan has to say on this episode of the B2B Growth Show.
Elena is the Head of US Marketing at Currencycloud, a fintech platform that enables financial institutions and others to make rapid, smooth, and inexpensive cross-border payments. Elena and company have partnered with us to start their own podcast called Payments Innovation, and, spoiler, she loves it.
She shared 4 reasons why it’s blown her away.
In this episode we talk to Amy Filbin, Marketing Director at Govzilla.
Amy shares how their team at Govzilla is focusing on 3 key areas to unify their sales & marketing teams:
1) Communication
2) Clear Processes & Documentation
3) Shared Reporting
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In this episode we talk to Rachel Wexler, Director of Marketing at TribalScale.
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In this episode, we announce a brand new series hosted by a variety of people from the Sweet Fish team.
In the first episode of the #Manufacturing series, Todd Hockenberry, Consultant, Advisor, and Coach at Top Line Results, gives insight into how to grow a business.
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In this 2nd episode of the #Agency series, Drew McLellan shares about the decision making processes that happen within agencies.
To stay connected with Drew, follow him on LinkedIn.
To learn more about Drew's work at Agency Management Institute, go here.
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In this episode we talk to Moshe Vaknin, Founder & CEO at YouAppi.
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In this episode Andy Crestodina, Chief Marketing Officer and Co-Founder at Orbit Media Studios, Inc. gives tips for headlines that will win you traffic.
For more on this topic, read How to Write Great Headlines.
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In this episode we talk to Joe Gagliese, Co-Founder at Viral Nation.
Check out the resource Logan mentions at the end of this episode here:
Salesperson’s Guide to Video
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In this episode we talk to Joei Chan, Global Head of Content at Linkfluence.
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In this episode we talk to Blake Emal Account Manager at Directive.
The future of SEO and SEM is trending heavily toward putting humans before robots.
It's great to have the most links, the highest domain authority, the longest article.
But what impresses search engines and users the MOST?
It all boils down to how well you solve important problems.
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In this episode of the #NewPodcast series, Keri shares part of the very first episode of Dare to Differentiate with Susan Tatum, President & Lead Generation Strategist at The Conversion Company.
Check out the new show in your favorite podcast player:
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In this episode we talk to Rob Volk, Founder at Foxbox Digital.
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In this episode we talk to Andrew Haussegger, Co-Founder & CEO at Green Hat.
Check out the full report that Andrew mentions in this episode here: https://green-hat.com.au/b2b-report/
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In this episode of the #CX series, Ethan Beute speaks with Joseph Jaffe, Admiral and Co-founder at The HMS Beagle, about the inherent and fatal flaws corporations must overcome lest they be Built to Suck.
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In this episode of the #Experiments series, David Kelly speaks with J.T. Compeau, the Founder and CEO of The Content Interpreter where they explore:
1) How J.T. identified his passion — and iterated until he found a winning business idea
2) The #1 marketing strategy J.T. used to get more clients (and his biggest marketing channel failure)
3) Strategies and advice for dealing with Imposter Syndrome
In this episode of the #partnerships series, Dennis Carlson speaks with Pete Espinosa, VP Enterprise Sales & Alliances at Limelight Health, who is driving Limelight's enterprise business through alliances with large consulting system integration firms like Deloitte, Capgemini, YR and more.
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In this episode we talk to Antoine Woods Jr, President and Senior Strategist at Cultural Sync.
Antoine shares...
- How do you define branding?
- How should listeners start the brand positioning process?
- What are some characteristics to consider when defining our target audiences?
- What are a few things listeners can do to optimize the effectiveness of their marketing or promotional efforts?
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In this episode we talk to Sara Varni, CMO at Twilio.
Running events that actually build meaningful connections comes down to 3 primary things Sara breaks down in this conversation:
1) Think critically about goal of the event & work backward from there.
2) Take time to determine the right kind of speaker(s) that are going to compel people to attend
3) Don't be afraid to connect customers with prospects, as well as connecting clients together. Make sure you setup a way for them to stay connected with the peers they met & learned from at your event.
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In this episode we hear from Jesse Marble, Chief Marketing Officer at Magneti
Jesse shares...
- 3 reasons to hire a marketing agency: capacity, unique skill set, results/outcomes
- Who makes a good early marketing employee?
- How hiring strategy changes over time/how company scales
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In this episode we hear from Emily Kramer, VP of Marketing at Carta.
Emily shares...
- Who to hire next/first? Growth, PMM, or brand/content/comms?
- Who makes a good early marketing employee?
- How hiring strategy changes over time/how company scales
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In this episode of the #NewPodcast series, Logan shares part of the very first episode of Building Bridges with Jamie Millar, Founder and President at SkyBridge Associates.
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In this episode of the #CX series, Ethan Beute speaks with Ann Handley, Chief Content Officer at MarketingProfs, about making email personal again, reigniting your brand across multiple channels, and more.
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In this episode we hear from Deborrah Ashley, Authority Positioning Strategist and Trainer at Thrivoo Marketing.
Deborrah shares...
- The one strategy that most people are ignoring that could pay dividends
- Why understanding your audience is the most important ingredient for success
- How to get more eyes on your posts.
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In this episode we hear from Jessica Meher, VP of Marketing at Notarize.
Jessica shares...
- What separates the companies that generate massive amount of users? What do they do differently?
- Common traits of these companies
- How to be prepared for massive growth from an infrastructure standpoint
- What lead gen techniques have worked the best?
- The common mistakes I see many companies and marketers make
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In this episode we hear from James Gill, Group Account Director at Kingpin Communications.
James shares...
- Buying teams
- content consumed
- where they go for content
- the types of content
- the importance of follow-up and nurture"
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In this episode we talk to Chip Rodgers, VP of Marketing and Alliances at WorkSpan & host of the Alliance Aces podcast.
Chip shares a few, quick stories about the brand awareness their podcast is developing in the market.
He also discusses how WorkSpan uses their podcast as a strategic way to continue conversations with the guests of their show:
Chip discusses:
- The opportunity for deeper relationships that happen quickly with podcast guests
-
How his team transitions that into next steps, including:
- team members listening to episodes & using portions of the conversation as conversation starters
- doing email outreach to past guests several weeks later on behalf of the executive team to schedule follow up meetings
- the 50% response rate those email regularly see
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In this episode we hear from Amanda Wynne, Senior Director of Marketing at Seismic.
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In this episode we hear from Chris Eifert, Principal at TriComB2B.
Chris shares...
- Competing on data alone will not allow you to differentiate
- Overwhelming audiences with information which multiplies the ineffectiveness
- Emotion works
- Tangible examples of B2B brands that do this well
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In this episode we hear from David Spinks, Founder & CEO at CMX & VP of Community at Bevy
David shares...
- Consistency - keep creating even if no one responds
- Experimentation - try new things, don't stagnate
- Humility - its not about you its about the whole
- Transparency - be honest and admit mistakes
- Energy - keep it high keep it positive
- If you feel really isolated around a piece of your identity, thats a really good place to build a community.
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In this episode we hear from Kellie de Leon, Vice President of Marketing & Strategy at The Mx Group.
Kellie shares...
- Why does buyer-centric marketing matter
- Meet buyers on their terms, value oriented, their needs, not your agenda
- The importance of buyer personas - but also, how to operationalize them
- Must align with sales, product, customer success teams to: Understand buyer, Connect experience across the journey, Optimize interactions, and Measure, analyze and refine
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In this episode we hear from Jen Spencer, Host of SmartBug on Tap and VP of Sales and Marketing at SmartBug Media.
Jen shares...
- Why she chose to focus her podcast on doing solo episodes instead of interviews.
- Two specific ways she develops topics for each episode.
- The amount of time it takes her to prep each episode and what that prep looks like.
- How she thinks about the length of each episode.
- The super simple setup she uses to record her episodes.
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In this episode we hear from Christine Göös, Head of Content & Americas Marketing at Smartly.io.
Christine shares...
- Amplify benefits, not features
- Entertain, educate, inspire
- Run with risky: try out (and buy-in on) ideas that feel scary
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In this episode of the #NewPodcast series, Logan shares part of the very first episode of Marketing Mindshare with David Lenzen, Chief Sales & Marketing Officer at MetaCommunications.
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In this episode we hear from Mark Goren, CEO at Point to Point.
Mark shares...
- Left and right brain - both work together
- Focus on creating buying emotions-- data can inform that conversation to comprehend aspects of the buyer journey, not create emotion.
- Stop saying the word "content"
- A disconnect between b2b tech and b2b industrial
- People are raising their hands much further in the buying process - connect the brand stores to the data to get better insights, to tell better stories, and drive better results
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In this episode we hear from Luc Benyon, Head of Marketing at video intelligence.
Luc shares...
- Linking activations to your core message.
- Hero content: starting with video, and use it to create PR, social, blog, lead gen, sales presentations, event talks, printed collateral
- Giving your sales team a reason to reach out
- Content always needs to relate to your product and your purpose, and iterate based on the use case.
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In this episode we hear from Roy Raanani, CEO & Co-Founder at Chorus.ai.
What can sellers learn from data being collected from hundreds of sales conversations?
Roy shares some actionable insights for sellers at all stages in their careers:
1) Monitor your talk time during discovery...and keep it under 50%
2) Drive engagement with thoughtful (yet repeatable) questions in the demo stage
3) Get more stakeholders involved on group calls throughout the buying process
4) Review "game film" on your own & with your peers
5) Speak in matter-of-fact terms about pricing & avoid pitfalls like "list price"
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In this episode we hear from Adam Goyette, VP of Marketing at G2 Crowd.
Why is this important to talk about?
- there will always be some amount of chaos, never fully goes away (i.e. acquisitions you didn't foresee), but you have to manage if you want a predictably scalable org
- avoid employee burnout, tension between startup founders/execs (can thrive on chaos) & team members who want some sense of stability
1) One key is delegation - how do you think about doing this systematically?
2) Creating repeatable models for delegation & execution: starting with something once (i.e. webinar, event, campaign) then set benchmarks: understanding timelines, back into a project plan in the future
Gives you a place to start, then you can experiment with the "recipe"
3) Build out playbooks: example of Asana templates, checklists that you can copy, importance of communication & visibility into execution
4) pre-defining who owns which tasks, allows managers to avoid always getting into the weeds & manage the process as a whole
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In this episode of the #NewPodcast series, Logan shares part of the very first episode of The Last Mile Podcast with Tim Furey, CEO & Chairman at MarketBridge.
Check out the new show in your favorite podcast player:
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In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.
This is Dan's 2nd time on the show, last time he shared, A 3 Part Formula to Ditch Traditional Lead Scoring w/ Dan Murdoch, Episode 831.
InsideSales.com & Sales Acceleration Formula
biggest problem in SDR - who/how/when
MKTG has data on engagement
SDR are having the conversations--can drive what content created
Report in means they accountable for the same goal
Marketing can better track performance of content, budget, more agile
does it create career confusion? where does SDR go next?
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In this episode we talk to Vernon Foster, Founder of Pod Parrot.
Vernon shares...
- The cold call script he used to land the owner of a $10M business as a guest on a show that doesn't even exist yet.
- How to frame the value of your show so that guests want to say yes.
- Why calling (instead of email) is a differentiator when finding guests.
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In this episode we talk to Katie Bullard, President & Chief Growth Officer at DiscoverOrg.
Katie shares:
Why marketers need to understand the company’s sales compensation structure…and its effect on its salespeople.
Why marketers need to understand how Sales views accounts differently than Marketing.
What salespeople can learn about storytelling from Marketing.
How salespeople can embrace a data-driven approach like some of the best Marketing orgs.
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In this first episode of the #Prospecting series, Rex Biberston dives right into why your sales follow up sucks and provides three actionable tactics for engaging a prospect who isn't responding.
Rex shares...
1) The "New Idea" Tactic
2) The "New (Useful) Content" Tactic
3) The "New Request" Tactic
Connect with Rex on LinkedIn here
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In this episode we talk to Yasmine de Aranda, Growth Strategist at Market 8.
Yasmine shares...
- Growth Optimization is valuable to any company, because it helps identify the marketing roadmap with highest impact to the business
- Highest impact and lowest cost of implementation.
- The importance of building a unique strategy vs focusing on tactics, the surround-effect and the role of integrated marketing
- You can't really skip because context is key, and this is why we work closely with the product marketer: Competitor matrix, Business Objectives, Ideal target audience based on existing traction, SWOT analysis
- Tactical plan is a mix of offline and online answering the: who, why, what, where.
- Implementation phase + testing results
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In this episode we talk to John Ellett, CEO at Springbox.
John shares...
- Why are organization silos bad for demand generation effectiveness?
- Why do silos exist?
- How can they be broken down?
- What benefits should see once silos are addressed?
- Helpful eBook: http://thecmoclub.com/wp-content/uploads/2015/10/FINALCMO-Solution-Guide_ModernMarketing_October2015.pdf
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In this first episode of the Leadership series, Sam Tarell talks about the 3 Pillars of the Divergent Leadership Model.
Sam shares...
1) What is the Divergent Leadership Model?
2) What are the 3 pillars of the Divergent Leadership Model?
3) How can using this model change and enhance a business?
Connect with Sam on LinkedIn here.
In this episode we talk to Kristen Downs, VP of Strategic Account Management & Sales Enablement at TÜV SÜD.
Kristen shares...
- Historic trends on the art vs science pendulum
- Using sales velocity to measure effectiveness
- The rise of sales operations roles
- Hiring with an eye for talent that can combine the "art" and "science" of selling
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In this episode we talk to Michael Barber, SVP & Chief Creative Officer at Godfrey.
Michael shares some surprising stats on the state of email as a marketing channel today & actionable steps on 3 key areas for getting the most out of your email marketing efforts
1) Authentication
2) Personalization
3) Measurement
For more on this topic, check out the blog post Michael mentions in this episode here: https://litmus.com/blog/holistic-email-metrics-matrix-are-you-seeing-the-whole-picture
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In this episode of the #NewPodcast series, Logan shares part of the very first episode of Inside Sports Business Intelligence with Russell Scibetti, Chief Marketing Officer at KORE Software.
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In this episode we talk to Chris Finneral, Co-Founder & CEO at SketchDeck.
Chris shares:
- The evolution of design matters in B2B
- Surprising data on the impact of design on key business performance indicators (i.e. revenue growth)
- Common challenges in scaling design needs
- The Design Triangle - a 3-part strategy for segmenting your design needs & projects, so that you can prioritize and assign them accordingly for greater efficiency: Brand Strategy, Flagship Campaigns, Everyday Design
A few extra resources to check out:
McKinsey Business Value of Design: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
InVision Design Maturity Report: https://www.invisionapp.com/design-better/design-maturity-model
In this episode we talk to Chris Newton, VP of Marketing and Business Development at Influitive.
Chris shares...
- What is a customer-powered enterprise?
- "Trust crash" and why customer-powered enterprises are so timely
- Why customer community the required foundation for a customer-powered enterprise
- The critical role that Advocates play within a customer-powered enterprise?
- The model Influitive uses to accomplish customer-power
In this episode of the #NewPodcast series, Logan shares part of the very first episode of The Data-Driven Marketer with Allen Pogorzelski, VP of Marketing at Openprise.
Check out the new show in your favorite podcast player:
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Spotify
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Google Play
In this episode we talk to Scott Heimes, Chief Marketing Officer at Zipwhip.
Scott shares...
- How texting for business differs from "normal" texting
- Why more and more businesses texting their customers
- The kinds of business using texting and the type of texts they're sending
- Insights from the "State of Texting" report
- How to get started with texting for business
In this episode Samantha Stone shares the importance of understanding data bias, and how you can avoid it in your business.
In this episode we talk to Nathan Labenz, CEO of Waymark.
Nathan shares...
- The importance of highly targeted video ads
- Common challenges to consistent video production
- The Strategy behind using premium video templates
- How to conceptualize proper use cases for creating video at scale
In this episode we talk to Yoli Chisholm, Vice President of Marketing at Sprinklr.
Yoli shares...
- The big challenges marketing teams face with the coming/arrival of the fourth industrial revolution
- Moving from strategies oriented around 1:many, and 1:few to 1:1 specifically on social media.
- Creating a marketing team that is aligned with your customers' core values, beliefs and core challenges.
- How to build a team that collaborates -- even when employees sit in different offices with different time zones
In this first episode of the Agency series, Drew shares...
1) Why you don't need to increase gross billings to grow your agency
2) The reason you should rethink the way you do project estimates
3) How to grow the bottom line by becoming more efficient with your staffing
To stay connected with Drew, follow him on LinkedIn.
To learn more about Drew's work at Agency Management Institute, go here.
In this episode we talk to Ethan Beute, VP of Marketing at BombBomb.
Order Ethan's book here: Rehumanize Your Business
Subscribe to Ethan's podcast here: The Customer Experience Podcast
In this episode, Ethan shares...
- A framework for understanding what customer experience encompasses
- How personal videos impact the customer experience
- How to leverage personal videos for sales acceleration, marketing, and customer success
Be on the lookout for Ethan's new series, #CX, on B2B Growth.
In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.
Elle shares...
- How the expectations of B2B buyers have dramatically changed
- Common struggles in the B2B customer experience
- Lack of insight: A key challenge for B2B marketers
- The importance on "binge-able" content
In this episode of the #NewPodcast series, Logan shares part of the very first episode of SmartBug On Tap with Jen Spencer, VP of Sales & Marketing at SmartBug Media.
Check out the new show in your favorite podcast player:
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Spotify
Sticher
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In this episode we talk to Alex Rosemblat, VP of Marketing at Datadog.
Alex shares...
- The startup role: wearing many hats / the rule of one
- Functional team hires: 10x the time you expect
- As the team grows: enforce the "pizza rule"
- How to become a second line leader
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
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In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
In this episode we talk to Brandon Kidd, Founder and President of Folsom Creative Inc.
Brandon shares...
- What is lead churn
- Identifying how your customers communicate
- How to react quickly to your leads
- Tools you can use to help automate communication
In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
In this episode we talk to Max Yoder, CEO of Lessonly.
Max shares...
- The idea behind his new book: Do Better Work
- Be Vulnerable: If you want your teammates to be real with you, you have to make it okay for them to admit when they feel uneasy, defeated, or scared.
- Share Before You’re Ready:If work were a Venn diagram, the circle of “What’s getting done” should overlap with “What’s needed.”
In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva.
Tomas shares...
Key lessons learned scaling a bootstrapped company from 0 to $150MM+.
1) Don't focus on your exit strategy
2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one)
3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal
How to win in extremely competitive markets when you're the underdog.
- Focus on the 10x-type benefits you can bring, not just incremental differentiation.
Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams.
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode we talk to Scott Tousley, Senior Team Lead of User Acquisition for all products at HubSpot.
Scott shares...
1) How Scott’s team at HubSpot approaches growth and marketing — use these lessons!
2) Scott’s FAVORITE current marketing strategy
3) What we would both do if we were trying to grow a product from zero
In this episode we talk to Marc Bitanga, Founder and CEO of Agencio.
- The differences between traditional marketing strategy vs growth marketing strategy
- Applying the sprint planning process to marketing
- Turning everything into a funnel to identify growth marketing priorities
- Making the best decisions with murky data
- Is AI & automation the answer?
- What to look for when hiring growth marketing team members
Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcbitanga/
In this episode we talk to Adam Vasquez, Founder and CEO of Merit.
- Market Invention has become the only way to be the market leader because of the internet
- What is Market Invention?
- Walk through the stages of Market Invention.
- Where do you start with Market Invention? What types of companies benefit?
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/
In this episode, we introduce a brand new series hosted by David Kelly & Emily Lonetto.
In this episode we talk to Adam Vasquez, Founder and CEO of Merit.
- Market Invention has become the only way to be the market leader because of the internet
- What is Market Invention?
- Walk through the stages of Market Invention.
- Where do you start with Market Invention? What types of companies benefit?
Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/
In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.
- The good news and bad news: the bar is impossibly low
2.The problem: herd mentality
- Is it the brand vs. data? Nope!
- The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper
- How to set yourself up for success, as a marketer.
Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode we talk to Matt Burns, Founder of Global HR Collective.
- What are the complementary skills between B2B marketing & HR?
- Why the alignment of internal / external messaging is so critical.
- The importance of personal branding for C-Suite executives.
- How to think in terms of innovation to transform HR
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-d-burns/
In this episode we talk to Heidi Howell-Green, VP of Marketing at BrightMove.
Heidi shares:
Why should you start a brand ambassador program?
What can some of the benefits be?
Should you think about this with both customers & employees?
How can you get started?
What are some of the results that have been seen?
Follow Heidi on Twitter: https://twitter.com/hlhgreen
In this episode Carlos Hidalgo speaks with Tim Washer, Corporate Comedian and Emcee about how B2B brands can get more human in their content by using humor. We discuss Tim's journey to corporate comedy and he shares how humor evokes connection at the human level.
At the end of the podcast, he makes a generous offer to the B2B Growth audience.
In this episode we talk to Laurence Hayden, Vice President of Petrochem at TÜV SÜD.
- What is "Big Data"
- Where is your business on the Innovation diffusion curve
- How to prepare your team for this brave new world
- The 4 Pitfalls of Data: volume, timeliness, veracity, type
- Data is great, analytics is great but if it can’t be translated to or presented as an intuitive human understanding it’s unlikely to generate any traction.
Connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-hayden/
In this episode we talk to Liston Witherill, Founder of Liston Witherill Consulting. Liston is a sales coach, keynote speaker & the host of The Liston.io Show.
In this episode we talk to Jeremy Barlow, Senior Director of Demand Generation at Diligent.
In this episode we talk to Brandon Walker, VP of Sales at Untappd.
- Teaching the value of ROI, and avoiding a sticker shock response
- Cutting through the noise in the first 15 seconds
- Leveraging a delegated influencer to help execute the sale
In this episode we talk to Jonathan Rowe, Chief Marketing Officer at nCino.
- The importance of marketing ROI and what it represents
- The methodology behind calculating marketing ROI
- How to capture marketing data and analytics across channels and campaigns
- Best practices for designing an automated marketing system
- Delivering marketing ROI to your organization to prove your marketing success
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/rowejonathan/
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode we talk to Dave Elkington, CEO and Founder at InsideSales.com.
You guys recently completed a research study that has a lot of people taken back on how they do sales prospecting.
Why this study?
Can you tell us a little bit about how you went about it?
- survey & looked at data set
- looked at what people believe they're doing 1500 comp surveyed / what they're actually doing / optimal
neurolytics: ai platform
deals won
You outlined in your study difference elements that people need to consider when prospecting. Can you take us through some of those elements?
6 elements of a cadence - attempts, media, duration, spacing, response time, content
There was a lot of information in the study can you take us through some of the surprises?
State of Sales Development 2018 Report
- mix your media 3+
- response time
- 7 attempts & stop
In this episode we talk to Steve Friedman, Co-Founder, Chief Strategist at CPG Agency.
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode we talk to Josh Steimle, Founder & CEO at MWI & Founder of Influencer Inc.
Josh shares how he used Content-Based Networking to land an interview with a big-time CEO when he was a college student with no audience.
Josh continued to use content collaboration as a contributor for Forbes, Entrepeneur & Mashable to build relationships with ideal clients by giving them free press & highlighting them in larger publications.
Content-Based Networking helped Josh eventually land his first book deal.
Defintely a recommended read for CMOs (or aspiring CMOs):
Chief Marketing Officers at Work - http://amzn.to/2uroMBf.
Check out Influencer Inc's LinkedIn course Logan & Josh mention in this episode: https://www.influencerinc.co/ieli
In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.
- How using B2B tactics in a B2C industry lead to out-of-the-box thinking
- What inspired this category creation mindset (book: Play Bigger
- How Springbuk is currently implementing this category creation mindset
- The difference in fighting for market share and creating a new category
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/
In this episode we talk to Drew McLellan, CEO aka "Top Dog" at Agency Management Institute & host of the Build A Better Agency podcast.
The struggle for agencies (and B2B brands) to create more thought leadership content with little time usually ends in 2 undesirable outcomes:
1) You produce content in fits & starts and damage your reputation with your audience.
2) You produce bland content that doesn't add real value or deliver a message your customers couldn't find anywhere else.
Instead of struggling to produce new content year-round, Drew recommends starting with a piece of cornerstone content, then slicing & dicing it to create more than 50 pieces of new content throughout the year.
At AMI, Drews team does this by starting with a research project that creates the foundation for all kinds of content from there: podcast episodes, webinar series, articles for other publications, video series, blog posts, social posts, infographics and lead magnets--just to name a few.
This approach also helps you create content to get featured on other people's channels, like being able to deliver a keynote at an industry conference or being featured as a guest on other podcasts.
Check out Drew's previous episode on the show:
B2B Growth 298: 5 Reasons Agency Owners Should Start a Podcast
https://sweetfishmedia.com/agency-owners-podcast-drew-mclellan/
In this episode we talk to Moni Oloyede, Marketing Operations Specialist at Fidelis Cybersecurity.
Alyssa shares about how to start and leverage brand advocacy programs.
- How well do you know your teams sales process
- Closing the gap between MQL and SQL
- How to get consistent & regular feedback from sales on lead quality
- Marketing can help keep prospects engaged during a long sales cycle
Connect with Moni on LinkedIn: https://www.linkedin.com/in/moni-oloyede/
In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install.
Alyssa shares about how to start and leverage brand advocacy programs.
- How to start your brand advocate program
- Examples of interesting brand advocacy programs
- How to leverage advocates' social media, WOM, networks, and case studies
- How to develop internal brand advocates
Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode, Andrew shares how the leadership team at Sweet Fish is helping the Account Management Team form their identity as a unit.
In this episode we talk to Beau Brooks, SVP of Sales & Customer Experience at Formstack.
Beau shares his thoughts on the lack of prospecting typical for most Account Executives (AEs) in Sales organizations today.
We discuss:
Is this the biggest problem in SaaS Sales today?
Why is it a problem?
Doesn't the SDR/AE model lean into specialization & mean that AE's should solely focus on closing, not prospecting.
Check out our previous conversation with Beau on leading a remote sales team: https://sweetfishmedia.com/remote-sales-teams-beau-brooks
Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?
Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth
In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze.
Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures
Lisa shares:
How work has transformed from a place we go to something we do
Work-from-home policies have helped to eliminate the stigma of working parents by enabling "work mode" in any environment. How do you create "work mode" anywhere?
How to think about work anytime as a leader & a team member
How to ensure that you stay present/active when working from anywhere
How to manage increasingly remote teams
How to measure remote employee engagement
How to culture in distributed organizations
For more reading on this topic, check out a really useful blog post for remote workers here: https://www.fuze.com/blog/5-top-earbuds-headsets-to-use-at-work
In this episode we talk to Scott Kitun, CEO and Host at Technori.
Megan share about first party data usage in digital advertising.
- What equity crowdfunding and why is it powerful
- Three questions every B2B Marketer/Salesperson should ask themselves
- How to spot a bad deals /lookie-loos
- Knowing your audience when you pitch and getting "as close to the money" as you can / focus on where your customers make money!
- Never Sell Something to Someone / Solving People's Problems
- Don't do business with assholes: waiting for opportunities to provide value to those who will appreciate you
Connect with Scott on LinkedIn: https://www.linkedin.com/in/kitun/ and follow the podcast here: https://itunes.apple.com/ca/podcast/technori-podcast-with-scott-kitun/id1037498205?mt=2
In this episode of the #categorycreation series, John Rougeux speaks with Dave Gerhardt, VP of Marketing at Drift, who is helping turn conversational marketing into a major new software category.
In this episode we talk to Megan Sullivan-Jenks, Director of Marketing and Communications at Choozle.
Megan share about first party data usage in digital advertising.
- What's "first-party" and "third-party" data mean
- How marketers are evolving back to the use of first party data
- The need for buy-in across the business to focus on data collection
- How using first party data can drastically change your digital advertising results
Connect with Megan on LinkedIn: https://www.linkedin.com/in/megan-sullivan-jenks/
In this episode of the #NewPodcast series, Logan shares part of the very first episode of The Customer Experience Podcast with Ethan Beute, VP of Marketing at BombBomb.
Check out the new show in your favorite podcast player:
Apple Podcasts: https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989?mt=2
Spotify: https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq?si=xHRSyaXsRLyjA9Dbaj1VxQ
Sticher: https://www.stitcher.com/podcast/bombbomb-2/the-customer-experience-podcast-2
Google Play: https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q
SoundCloud: https://soundcloud.com/user-982512450
In this episode we talk to Jan Bednar, Founder & CEO of ShipMonk.
Jan shares his lessons learned from building a $30 MM company without funding rounds along the way:
- Spend money very conservatively in the early days
- Don't try to build the perfect product before you take it to market
- Getting creative about building the team early on. This may include offering equity, finding creative ways to create & even housing early team members for a while.
- Once you get to the next level, think very critically about how your brand is infused into every customer experience touch point as you continue to grow. How we're building our brand into each part of the customer experience.
In this episode we talk to Matt Davis, Director of Brand Marketing and Communications at Adaptive Medical Partners.
In this episode we talk to Dani Fankhauser, Director, Content Marketing at Reflektive.
Dani shares how you can use webinars to scale your content makreting efforts and connect with influencers in your industry.
- How to use webinars to build relationships with influencers
- Using webinars to source content for blog poasts
- Utilize webinars as an offer for email, social, and paid lead generation
- Promote customer success and show real-life best practices
- What to avoid when creating a webinar
Connect with Dani on LinkedIn: https://www.linkedin.com/in/danifankhauser/
In this episode we talk to Meredith Wood, VP of Content at Fundera.
Meredith shares how building a content engine at Fundera become a completely inbound company and the importance of committing to create original content.
- How Fundera chose to launch their flagship content strategy "The Ledger"
- The business benefits of hosting and creating original content
- What does it take for an organization to commit to being a content creator
- How you can create buy-in for content strategies in your company
- Trends in b2b content marketing for the next 3-5 years
Connect with Meredith on LinkedIn: https://www.linkedin.com/in/meredithannwood/
In this episode we talk to Henrik Becker, Marketing Director at Net-Results.
Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:
- Marketing Automation Software - Massive Amounts of Organizational Change
- Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support
- Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial
- The Importance of Creating Buy-In with all the Stakeholders/Departments
Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/
In this episode we talk to Travis Chappell, Founder and Host of Build Your Network.
Travis shares how to generate free traffic from your Facebook profile to your website or landing pages:
- How to use Facebook's free features and audience numbers to your advantage
- How to Optimize your Facebook Profile/Page
- How to Utilize Groups to Generate Traffic
- The Importance of Adding Value with Your Posts in Facebook Groups
Connect with Travis on Instagram: https://www.instagram.com/travischappell/
In this episode we talk to Sam Tarell, CEO at Hoop Brothers.
Sam shares about the importance of focusing on the human elements in your business:
- The importance of focusing on the humans inside of our business processes
- How to Focus on Humans in order to Change Company Culture
- How Leadership vs Management creates more Opportunity
- Balancing Empathy with Authority in Business Leadership
- Using Empathy to Create Valuable Long-term Relationships
Connect with Sam on Twitter: https://twitter.com/SamTarell
In this episode we talk to David Shearer, VP Marketing at Looker.
David shares 4 steps to developing a fantastic customer experience, including:
- Don't abandon early adopters
- Consider establishing a Department of Customer Love
- Don't ignore internal company culture
- Recognize consumer expectations of B2B buyers
Connect with David on Twitter: https://twitter.com/mrshearer
In this episode we talk to Paul Teshima, Co-Founder & CEO of Nudge.ai, previously part of the co-founding team at Eloqua.
For more reading on this topic, check out: https://www.salesforce.com/quotable/articles/building-sales-relationships/
In this episode we talk to Leo Giel, Chief Revenue Officer at YouAppi.
Leo shares specific things to keep in mind when developing creative assets for video campaigns including:
- Duration
- Segmentation
- Hiring the right team
- Getting very particular about the details
- Lead with value in the message
- Refreshing your creative assets regularly
Click here to connect with this guest on LinkedIn.
In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.
Michael (AKA Yarrow) shares:
The importance of having a strategy that is consistently executed
What are team's doing today to create repeatable sales processes?
The common gap between sales strategy & sales technology
The difference between what he describes as Level 1, 2 & 3 Sales organizations.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Jonathan Bolton, Senior Vice President of Operations at BombBomb.
JB shares:
- This sucks: humans are not face to face, which is not a good customer or employee experience. We are lonely. Humans are lonely because we are relational creatures.
- Video can help: You get face, voice, personality & non-verbal queues.
- How BombBomb is seeing results for video in CS: time to resolution, better one-touch resolution
- Some of the best personal video examples
Click here to connect with this guest on LinkedIn.
In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners.
Doug shares:
1) Why you have to remember that a name isn't everything
2) What should possibly be on your list as non-negotiable for a good B2B company name?
For instance...
- easily pronounced when read
- easily spelled when heard
- must not imply the wrong thing
- domain name available
- avoid existing vendor names
3) How do you remove subjectivity from the process
4) How do you actually start generating names?
Resource to check out: Onym, https://onym.co/
Check out the blog post that goes into even more detail:
https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/
Click here to connect with this guest on LinkedIn.
In this episode we talk to Michelle Tillis Lederman, CEO & Founder of Executive Essentials. She is Forbes Top 25 Networking Experts, author of 4 books, has been featured (CBS, MSNBC, Wall Street Journal, NPR & New York Times) & the author of The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.
Michelle shares:
Why did you want to write this book?
Why be a connector?
The 7 levels of connectors & how to determine what type you are.
The 7 mindsets of successful connectors
The Connector's Advantage: http://theconnectorsadvantage.com
Follow up with Michelle or find a copy of the new book here:
Social Media:
Website: http://www.michelletillislederman.com/
Blog: http://www.michelletillislederman.com/blog/
Facebook: https://www.facebook.com/MichelleTillisLederman
LinkedIn: http://www.linkedin.com/in/communicationexpertspeaker
Twitter: https://twitter.com/mtlederman
YouTube: http://www.youtube.com/user/MichelleLederman
Instagram: https://www.instagram.com/mtlederman/
Click here to connect with this guest on LinkedIn.
In this episode of the #categorycreation series, John Rougeux interviews Bill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.
In this episode we talk to Anne Gherini, VP of Marketing & Partnerships at Affinity.
Check out the whitepaper that Anne mentions here:
https://www.affinity.co/whitepaper-grow-your-network
Anne shares:
What is an open network?
The importance of an open network
Why open networks drive sales success
Why super-connectors succeed
- They recognize that relationships are asymmetrical
- They have a holistic understanding of their team's network
- They understand the long game
- They exhibit high levels of emotional intelligence
Check out the book that Anne recommends in this episode here:
Give and Take: Why Helping Others Drives Our Success by Adam Grant
Click here to connect with this guest on LinkedIn.
In this episode we talk to Andrew Stanten, President at Altitude Marketing.
Check out Andrew's recent blog post on this topic for some extra reading:
https://altitudemarketing.com/blog/5-b2b-marketing-trends-2019/
Click here to connect with this guest on LinkedIn.
In this episode, James shares how the leadership team at Sweet Fish recently overhauled their core values.
To check out the book that James references in this episode (The Advantage by Patrick Lencioni), click here:
https://www.amazon.com/Advantage-Organizational-Health-Everything-Business/dp/0470941529/ref=sr_1_1?keywords=the+advantage+patrick+lencioni&qid=1549574667&sr=8-1
In this episode we talk to Sangram Vajre, Chief Evangelist and Co-Founder at Terminus. Also known as "The Accidental Evangelist," Sangram is also the host of the daily #FlipMyFunnel podcast.
Sangram shares how one customer is running 500 1:1 ABM campaigns & their plans for ABM 2.0.
He share tactical ways teams can approach measuring the effectiveness of their ABM efforts:
1) Sales & Marketing both have to be involved in account selection
2) A formula for creating leveled tiers of accounts, including opportunities for quick-wins
3) Look for expansion opportunities within current accounts & chances to reuse plays from new customer acquisition efforts
Check out the article on the Terminus blog for more info (and a template for reporting on your ABM funnel):
https://terminus.com/blog/how-to-measure-abm-funnel-template-b2b-marketers/
Click here to connect with this guest on LinkedIn.
In this episode we talk to Sangram Vajre, Chief Evangelist and Co-Founder at Terminus. Also know as "The Accidental Evangelist," Sangram is also the host of the daily #FlipMyFunnel podcast.
Sangram shares his perspective on Marketing as a function being defined by Sales.
He shares the impact a Single Scorecard, shared between Sales & Marketing, has had on the #OneTeam mindset within the Terminus culture.
Check out Sangram's recent LinkedIn post on this topic (and the feedback from his network there):
https://www.linkedin.com/feed/update/urn:li:activity:6487819423297134592
Click here to connect with this guest on LinkedIn.
In this episode we talk to Brian Bell, CMO at Ping Identity.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Jon Miller, CEO & Co-Founder at Engagio.
Jon shares:
- Why ABM is here to stay (and why it's not a fad)
- What have we learned about ABM in the last 3-5 years
- What does the future of ABM/B2B marketing look like in the next 3-5 years?
- How can organizations get up and running with ABM
Check out the 2nd edition of the ABM Guide: engagio.com/guide
Click here to connect with this guest on LinkedIn.
In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.
Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts.
Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r
Click here to connect with this guest on LinkedIn.
In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast.
Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program:
1) Provide Account Intelligence
2) Drive Awareness & Engagement
3) Help Sales Land & Expand
Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here:
https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r
Click here to connect with this guest on LinkedIn.
In this episode we talk to Sam Melnick, VP of Marketing at Allocadia.
Check out Sam's LinkedIn article on this subject here: https://www.linkedin.com/pulse/problem-how-we-measure-time-money-marketing-sam-melnick/
Click here to connect with this guest on LinkedIn.
In this episode we talk to Elain Szu, VP of Marketing at Narvar.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Scott Gardner, Founder & CEO of Liquid Agency.
Check out Scott's recent blog post here:
https://www.thesfegotist.com/editorial/2018/12/11/what-i-learned-this-year-2018-by-scott-gardner-ceo-liquid-agency/
Click here to connect with this guest on LinkedIn.
In this episode we talk to Gina Gulberti, Vice President of Digital Marketing at Launchmetrics.
Follow Gina on Instagram: https://www.instagram.com/ginagulberti/?hl=en
Click here to connect with this guest on LinkedIn.
In this episode we talk to Fergus Rooney, Co-Founder of AgencyEA.
Fergus shares these questions you should be asking prior to any experiential or event marketing effort for your brand or a client:
“Could this be the wrong project for the right client?”
"What's the worst that could happen?"
“What is the guest's point-of-view?”
“Do I need to push back with purpose?”
“What’s the right brand balance?”
Click here to connect with this guest on LinkedIn.
In this episode we talk to Mike McEuen, Director of Marketing at Mixmax.
Connect with Mike on Twitter: https://twitter.com/lonohead
Connect with Mike on Linkedin: https://www.linkedin.com/in/michaelmceuen
In this solo episode, James shares the 29th fundamental from David J. Friedman's book "Fundamentally Different."
In this episode we talk to Doug Landis, Growth Partner at Emergence Capital.
Doug shares a story about hiring the wrong sales candidate, what the hiring company did about it & a systematic framework to sales hiring that can help you add more structure to a crucial aspect of growing your business.
He shares the 6 Categories of Characteristics you should be interviewing for & how to think about interviewing for characteristics within each category.
- Intangibles
- Coachability
- Work Ethic
- EQ
- Salesmanship
- Culture
Learn about the latest in sales and SaaS strategies from the team behind Salesforce, Box, Yammer, Zoom, and more. Click here: eepurl.com/c1IPvf
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In this episode we talk to Scott Vaughan, CMO at Integrate.
Check out the resources Scott & Logan discuss in today's episode here:
Play Bigger by Christopher Lochhead
THE GREATEST SALES DECK I’VE EVER SEEN: IT’S ZUORA’S, AND IT’S BRILLIANT. HERE’S WHY. By Andy Raskin
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In this episode we talk to Andrea Kayal, CMO at Upserve.
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In this episode of the #categorycreation series, John Rougeux interviews Kipp Bodnar, CMO of Hubspot.
Kipp shares the story of how Hubspot took the idea of "inbound marketing" and helped turn it into the marketing discipline that the company is now so strongly associated with.
Kipp also mentioned the brand Bevel as a recent example of category creation.
In this episode we talk to Molly McKinley, Marketing Consultant at First.io and Founder & CEO of Intentionaliteas.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Cara Hogan, Content Strategist at Zaius & host of The Empowered Marketer podcast & host of video Marketing Unboxed.
She shares how her team is using #contentbasednetworking to build relationships with their target accounts, driving sales and marketing alignment & reinforces the importance of relationships in modern account-based marketing strategies.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Nick Stagge, VP Marketing at ExpertVoice.
Nick sheds light on the key differences in the way Marketing, Sales & Product teams look at sales within your organization: tomorrow, today & yesterday.
He shares an acronym he's used to help his team focus on keeping alignment through better communication between functional teams...
L - Listen
E - (with) Empathy
A - Ask probing questions
D - Discussion action items
E - Experiment
R - Re-Evaluate
Click here to connect with this guest on LinkedIn.
In this episode we talk to Dave Cook, Head of Growth Marketing at Plaid.
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In this episode we talk to Rodman Likes, VP of Sales at Formation.
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In this episode we talk to Karie Daudt, VP of Marketing & Customer Experience at Insite Software.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Aisling MacRunnels, CMO at Synack.
- Know Who You Are
- Know Who You Are Not
- Lean Into Patience
Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift's HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo
Click here to connect with this guest on LinkedIn.
In this episode we talk to Somrat Niyogi, VP of Business Development at Clari.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.
What is Agile?
Why should marketers care?
How can they implement Agile methodology?
1) Daily (or weekly) stand-ups
2) Backlog and task prioritization
3) Visual task board
4) Short-term projects (sprints)
5) Feedback loops (Kaizen)
Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/
Click here to connect with this guest on LinkedIn.
In this episode we talk to Todd Unger, Chief Experience Officer at the American Medical Association.
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In this episode we talk to Keith Brannan, CMO at Kasasa.
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In this episode we talk to Gaetano DiNardi, Director of DemandGen at Nextiva.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Scott Aller, VP of Marketing at KORE Software.
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In this episode we talk to Sahil Mansuri, CEO of Bravado.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Kristy Krueger, VP of Marketing at Revel.
Check out the videos Kristy mentions in this episode here:
Dads who play Barbie
Emerson Kids
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In this episode, Andrew Hurley, Director of Operations at Sweet Fish Media, shares 3 practical ways to get more done & acheive better results in 2019.
Andrew shares the following the importance of these tactical tweaks to getting more done:
1) Only work on 2-3 projects at a time
2) Prioritize finishing instead of starting
3) Remove blockers
In this episode we talk to Tony Eades, Chief Strategy Officer for Salted Stone.
Follow Tony at on Twitter: https://twitter.com/tonyeades
Click here to connect with this guest on LinkedIn.
Check out the nuture bot Ton mentioned in this interview here: http://chatbots2020.com
In this episode we talk to Jeff Winters, President of Sapper Consulting.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Heather Thompson, Senior VP of Marketing at Qorus Software.
Heather shares a systematic framework for executing on a large piece of user-generated content including the planning phase, providing incentives, how to reach out to your list effectively, orchestrating a follow-up webinar & re-purposing a large piece of content into multiple assets.
Register for the upcoming January 2019 webinar that Heather mentioned in this episode here:
http://bit.ly/2rdUhL5
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In this episode James talks with Colton Leonard, President of 2Words Character Development.
Colton shares:
1) The unique #ContentBasedNetworking campaign that allowed them to engage over 200 of their target accounts.
2) How two of their former podcast guests have turned into some of their highest revenue generating partners.
3) His number one tip for new and timid podcast hosts.
In this episode we talk to Mike Dickerson, CEO of ClickDimenions.
The digital era has fundamentally changed B2B sales in three fundamental ways:
- Sellers no longer have a monopoly on information. Buyers have almost unlimited access to more content to help them discover their pains, define their needs and research alternatives.
- Buyers have more competitive alternatives. Using digital technologies, competitors can reach buyers regardless of geographic location and hour of day. Buyers no longer are beholden to the seller’s appointment schedule; they can do their buying work whenever and wherever they want.
- Prospects are harder to reach. Cold calls don’t work. People don’t want to be interrupted, they don’t want to be sold and they are hard to engage. We know prospects are online, bit it requires skills to find prospects who browse anonymously in a universe of websites and content.
Buyers also are wary of all the spin, they put more weight on authentic customer reviews and trusted members of their social networks.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Matt Weil, VP of Sales at Highspot.
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In this episode we talk to Matt Gingerich, VP of Sales & Success at Bombora.
Matt shares the sales process change that has contributed to $3 MM in late stage pipeline over the past 90 days.
Moving away from the typical pilot or PoC model, Bombora's Sales & Customer Success teams are teaming up to create 90-day action plans with future customers to "pre-onboard" them before they sign a new deal.
The results on sales velocity & negotiation with Procurement have been tremendous, often cutting time spent on negotiation with Procurement in half.
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In this episode we talk to Emily Lonetto, part of the Growth team at Clio.
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In this episode we hear from Eric Sharp, Founder of ProtoFuse.
In this episode, Eric shares the story of an inbound opportunity that went cold post-proposal. By inviting the primary decision maker to be a guest on his podcast (1 to 10), a deeper relationship was established and the sales opportunity is now back from the dead.
In this episode we talk to Matt Harper, EVP & Managing Director at The Marketing Practice.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Chris Hefley, the founder and former CEO of LeanKit and currently the Chief Revenue Officer at Retrium.
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In this episode we talk to Harry Whelchel, Founder of ConvoPanda.
Check out the book Logan & Harry mention in this episode here: How to Win Friends & Influence People.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Lauren Decker, Director of Product & Customer Marketing at G2 Crowd.
Lauren shares 3 distinct ways to incorporate the voice of the customer into all of your marketing initiatives:
Tip #1: Know who your customers are. Build out personas if you don’t already have them.
Tip #2: Embrace the good, the bad, and the ugly. When it comes to leveraging the voice of your customer, it’s a mentality not a marketing tactic. This means truly listening to what your product and brand are doing well and really digging into what could be better.
Tip #3: Create a culture where customers are heroes. Once you’ve developed a voice of the customer program, it should be incorporated throughout the organization - not just your marketing or product development teams.
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In this episode we talk to Jeremy Boudinet, Owner of Boudinet Media, & Blake Johnston, Owner of OutboundView.
Check out the full playbook shared in this episode here:
https://www.outboundview.com/inbound-marketing-playbook
Click here to connect with Jeremy Boudinet on LinkedIn.
Click here to connect with Blake Johnston on LinkedIn.
In this episode we talk to Tracy Strauss, VP of Marketing at Cylance.
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In this episode we hear from Chad Sanderson, Managing Partner at Value Selling Associates.
Chad shares:
1) The specific cadence he uses to nurture the relationship with each of his podcast guests.
2) How he incorporates elements of his sales process into his podcast interviews.
3) The impact that the content created from the show has had on their business.
In this episode we talk to Kati Ryan, Founder & CEO of A Positive Adventure.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Tracy Yelencsics, Vice President Global Marketing at Conduent.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Heather Hurst, Senior Director of Communications at Workfront.
Check out the 2018 State of Work Report mentioned in this episode:
https://www.workfront.com/blog/state-of-work-2018
Click here to connect with this guest on LinkedIn.
In this episode, James & Logan share 4 specific takeaways from Your Best Year Every by Michael Hyatt.
James shares:
- The optimal number of goals you should aim to set annual
- How to balance setting both habits & achievement goals
- How often to review your goals
- A resource James has started using after reading the book: Full Focus Planner
In this episode we talk to Daniel Faggella, CEO & Founder at Emerj.
Check out the articles Dan mentions in today's episode here:
Marketing Machine Learning Landscape
How to Assess an AI Solution
Machine Learning for Marketing Agencies – Current and Future Applications
Connect with Dan on Twitter: @danfaggella
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In this episode we talk to Reid Rasmussen, Co-Founder & CEO of freshbenies.
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In this episode we talk to Paul Cherry, President & Founder of Performance Based Results and Author of The Ultimate Sales Pro.
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In this episode we hear from Chad Sanschagrin, CEO of Cannonball Moments.
Chad shares:
1) How he's incorporating content collaboration into his regular travel schedule.
2) Why he prefers to do all of his interviews in person.
3) The guest research he does before every interview.
4) The incredibly thoughtful gifts that he customizes for each of his guests.
5) Why he creates video content from each interview branded with his guest's logo.
In this episode we talk to Max Altschuler, VP of Marketing at Outreach.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Tom Williams, CEO of DealPoint.
Deals that will never close come at a huge opportunity cost to B2B sales teams.
Tom shares how proactive, ongoing disqualification leads to more successful sales teams.
He breaks down how to disqualify bad deals at every stage in your sales cycles, metrics to implement & how to operationalize the process of disqualification in a way that your sales reps will actually use.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Peter Ross, VP of Marketing at Actifio.
We all know that customers' stories help build trust and show value, but marketers often fail at using the customer stories to the fullest degree.
Peter shares 4 steps to make your customer marketing more effective, by actually taking the spotlight off your brand--and shining it on your customers.
- Identify your best advocates
- Provide a variety of opportunities to activate your customers. Identify the best way for them to share their experience. Hint: It's not always a case study.
- Make your best advocates part of your inner circle. They call it giving an "Actifio Hug" to their customers on Peter's team.
- Encourage referrals for new customers and new advocates to keep your pipeline growing
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In this episode, James & Logan share how to create functional experts on your team & the benefits that creates for both the growth of the business & the careers of your team members.
In this episode we talk to Michael Haynes, B2B Customer Strategy Specialist at 2Excell Consulting & Author of Listen Innovate Grow.
Check out the trailer for the video series Michael mentions in this episode: here
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In this episode we talk to Jay Acunzo, Founder of Unthinkable Media, Keynote Speaker, Author of the new book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, as well as the host of the podcast Unthinkable.
Jay shares 3 psychological barriers that keep us from doing our best work:
- Pike Syndrome
- The Foraging Choice
- Cultural Fluency
Click here to connect with this guest on LinkedIn.
In this episode we talk to Barney Waters, President of K-Swiss.
Barney shares the story of K-Swiss' repositioning and the role that GaryVee played in that process. He also shares the biggest challenge of repositioning a brand and how he overcame that challenge.
Click here to connect with this guest on LinkedIn.
In this episode we hear from Eric Olsen, AVP of Marketing at Helix Education.
Eric shares:
1) How he leverages his company's podcast to unstick sales opportunities that have stalled.
2) How he repurposes a 60-90 second clip of audio from each episode into a cartoon video (that guests LOVE to share!).
3) How he uses Alyce.com to send personalized gifts to each guest that he features on the podcast.
In this episode we talk to Dan Murdoch, Head Of Global Marketing at Harri.
Dan breaks down a formula called The Harmony Alogrithm, a weighted average of perfectly balanced leading indicators to allow sales & marketing teams to engage with the right person, at the right company, at the right time to optimize outbound and inbound efforts.
He shares the 3 elements that should be used instead of traditional, one-dimensional lead scoring & how to weight them in a new lead scoring model:
- Brand Engagement
- Account Fit
- Contactability
Check out Dan's blog post on the topic for even more details:
https://dan-murdoch.com/2017/04/13/the-harmony-algorithm-solving-for-the-next-best-lead/
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In this episode in the #categorycreation series, John interviews Stu Heinecke, who's known as a Wall Street Journal cartoonist, a Hall of Fame-nominated marketer, and the best-selling author of "How To Get A Meeting with Anyone".
Stu shares:
1) What Contact Marketing is
2) How Stu gave Contact Marketing its name
3) Why naming a category has helped Stu evangelize this practice and be seen as its leader
4) Advice for anyone seeking to name a category themselves
In this episode we talk to Louis Gudema, President of revenue + associates & the author of Bullseye Marketing.
Click here to connect with this guest on LinkedIn.
In this episode, James & Logan share a fun story about how we took our company values off of a blog post on our website (pretty much the only place they'd been living) & put them into action with a Values Nomination process among the Sweet Fish team.
Great quote from a team member when nominating one of our Account Managers, Isabelle Marsh (November's Values Champion!):
"I have always worked remotely but have never felt this level of connection with a remote team so early on."
In this episode we talk to Jeff Kupietzky, CEO of PowerInbox.
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In this episode we talk to Jennifer Wong , Head of Marketing at Convoy.
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In this episode we talk to Don Bora ,Co-Founder of Eight Bit Studios.
Don shares 4 specific areas in which tech companies can address a lack of diversity, specifically the gender gap.
He discusses:
- Interviewing tactics and unconscious bias when sourcing talent
- Pay gap and how companies can address it
- Harassment Policies and Procedures. Having these in place in-line with company values should be a top priority for attracting top-tier diverse talent.
- Diverse and inclusive benefits: parental leave, flexible vacation and holiday schedule
Click here to connect with this guest on LinkedIn.
In this episode we hear from Lucas McCurdy, SVP of Business Relations at Coastal Reconstruction Group.
You'll hear:
1) Why Lucas and his co-host's INTENT is the true reason their content is mapping to large business opportunities.
2) How to repurpose interviews from industry conferences into video, audio, and written content.
3) How to leverage that content to nurture individual relationships with potential customers and referral partners.
4) The in-person dinner experience that Lucas and his co-host created that attracted some of their industry's most influential people.
In this episode we talk to Todd Kunsman, Head of Marketing at EveryoneSocial.
He lays out a 3-step framework for determining your marketing priorities, especially when heading up a new team:
1. Start with the CEO (if possible) & Head of Sales
Is there a brand visibility issue or is demand gen the area that needs the most work?
2. Get to know your customers & your competitors
Where are there gaps in your competitors' marketing that you can see online. Don't stop at getting to know prospects via sales call sit-ins. Talk to Customer Success & have those conversations inform your buyer personas, as well.
3. Take extra time to research the state of your industry & your niche in the market.
It may be tempting to jump into execution too early, but determining both long-term & short-term goals very clearly in this step can help you avoid wasted time in early marketing efforts.
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In this episode, John and James talk about the why and how behind creating a formal definition for your category.
In this episode we talk to a repeat guest on B2B Growth: Samantha Stone, Founder & CMO of The Marketing Advisory Network.
She is also the author of Unleash Possible & the host of the Unleash Possible Podcast.
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In this episode, James & Logan share creative ways to get guests for your podcast (and who you should be targeting).
In this episode we talk to Chris Savage, Co-Founder & CEO of Wistia.
Check out the 1-10-100 Series from Wistia: https://wistia.com/learn/production/introducing-one-ten-one-hundred
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In this episode we talk to Chris Savage, Co-Founder & CEO of Wistia.
Check out the blog post where Chris & Brendan share more of the back story & lessons learned from this experience in taking on debt to continue building Wistia: https://wistia.com/learn/culture/taking-on-debt-to-grow-our-own-way
Check out the episode on #SeekingWisdom that shares the way Wistia has taken emotional risks to build their brand: https://www.drift.com/blog/wistia/
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In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration...
Books.
Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here.
To hear Scott's original appearance on B2B Growth, check out episode 257 here.
In this episode we talk to Dave Knox, Brand Builder, Digital Transformation Consultant, Public Speaker & Author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.
Dave shares from years of marketing experience across both corporate brand strategy & high-growth startups.
Check out the blog post on second-order consequences Dave mentions here: https://www.ben-evans.com/benedictevans/2017/3/20/cars-and-second-order-consequences
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In this episode, John and James talk about 3 reasons a company should NOT create a category.
In this episode we talk to Brian Manning, SVP & Head of Growth at PatientPing.
Brian shares 3 key elements to keep in mind as you scale your marketing team:
- Structure your Marketing team with Sales objectives in mind & work backward from there.
- Think critically about what you need in a Marketing leader. Do you need a specialist in a certain area or more of a generalist. Understand the different skill sets in specific areas of expertise you'll need: demand gen, product, content or customer marketing.
- Hire with the next 18 months of your organization in mind.
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In this episode we talk to Vanessa Ogle, President & CEO of Enseo.
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In this episode we talk to Miles Veth, CEO of Veth Group.
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In this episode we talk to Jay Gibb, Founder & CEO of CloudSponge.
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In this episode we talk to Ron Dichter, Founder & CEO of BlueDog.
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In this episode we hear from a financial advisor who's leveraging his firm's podcast to connect with influencers in his city.
In this episode we talk to Jeff Epstein, Founder & CEO of Embasador.
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In this episode we talk to Harry Kargman, Founder & CEO of Kargo.
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In this episode, John and James share 8 things to consider when naming your category.
Here's a breakdown of all 8 talking points:
1 - plain language vs esoteric
2 - reference an existing idea
3 - balance between the broad and the specific
4 - needs to be available
5 - understand the connotation of the words you use
6 - globally, how well will terms translate
7 - invoke conversation
8 - phonetics
In this episode we talk to David Yahalom, CTO & Co-Founder of NAYA TECH.
Click here to connect with this guest on LinkedIn.
In this episode, James & Logan share 3 ways were addressing a recent cash flow problem in the business.
1) Optimizing our launch process to get shows launched faster
2) Building our sales team around complimentary skillsets to increase revenue
3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions structure)
MailTag is a lightweight sales platform for Gmail that lets you know what happens after you click send.
Try a free 14-day trial at MailTag.io. No credit card required.
Plus, save 50% on your subscription (for life) when you use the code SWEETFISH!
In this episode we talk to John Fairclough, CEO of Resicom.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Vince Beese, Founder of Sales@Scale & the host of the Best Selling podcast.
Click here to connect with this guest on LinkedIn.
In this episode we hear from Matt Heinz, President of Heinz Marketing.
Here are a few of the takeaways from the conversation:
1) Know the why behind the content you're creating.
2) Don't just share insights, share how people can take action on it.
3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you're creating.
In this episode we talk to Adam Wooley, Director of Demand Gen at Prezi.
Check out the report mentioned in this interivew: The 2018 State of Attention Report
Click here to connect with this guest on LinkedIn.
In this episode we talk to Stephen Levi Carter, CEO & Co-Founder of Sterling Staffing Solutions & Co-Author of Double Your Success.
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In this episode, Anthony Kennada shares 3 critical things that he and his team did at Gainsight in the early days of building the customer success category.
Make sure to subscribe to Anthony's most recent project, B2B Creatives, on Apple Podcasts (or wherever you listen to podcasts).
In this episode we talk to Justin Hiatt, VP of Sales Development at Workfront.
Click here to connect with this guest on LinkedIn.
In this episode, James & Logan share 3 specific areas we're making changes to improve our service as a podcast agency.
No one likes to hear criticism, but it's what you do with that feedback that can greatly change your trajectory. We're taking some recent feedback to heart & making steps to improve & grow.
When you have a system for addressing broken processes, you set yourself up for better success in the future by learning from your shortcomings instead of accepting the status quo or chalking it up to a "high maintenance" customer.
In this episode we talk to Andy Paul, Founder of The Sales House & Host of Accelerate! with Andy Paul.
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In this episode we talk to Jon Dick, VP of Marketing at HubSpot.
Jon shares a recent research report conducted by HubSpot on B2B companies' go-to-market strategies. Many of their findings pointed to the power of live chat meeting buyers where they want to engage with your company.
Jon advocates for marketers being the champions of simplicity within their organizations to reduce the friction customers experience when engaging with any functional group within your company.
For more of the data, check out Jon's blog post that we discuss in this episode:
Live Chat Exposes a Fatal Flaw in Your Go-to-Market
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In this episode, Logan shares the simple setup used for recording B2B Growth episodes.
Many people think you need to invest hundreds or thousands of dollars in a professional sound studio to get a podcast started--it's simply not true.
There are much more important strategic decisions that will impact the success of your podcast, so don't let the audio equipment question stop you from getting started.
Here are the items Logan mentions in this episode:
- Audio-Technica ATR2100-USB USB/XLR Microphone
- Neewer NW(B-3) 6 inch Studio Microphone Pop Filter with Stand Clip
- LyxPro HAS-10 Closed Back Over-Ear Professional Studio Monitor & Mixing Headphones
- Neewer Adjustable Microphone Suspension Boom Scissor Arm Stand
- Zoom H4N PRO Digital Multitrack Recorder
- Uberconference
- Online Voice Recorder
In this episode, James introduces a brand new series dedicated to the category of Content-Based Networking.
In this episode we talk to Rahul Alim, President & CEO at Custom Creatives.
Click here to connect with this guest on LinkedIn.
In this episode, James and our new series co-host John Rougeux talk about why B2B brands should create categories. They also talk about what you can expect from this series in the future.
In this episode we talk to Trey Campbell, CEO of OneSource Virtual.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Melinda Durkee, President and Chief Sales Officer at Proforma Durkee.
Click here to connect with this guest on LinkedIn.
Your Process is More Important Than the Result
In this episode, James & Logan break down a lesson James has been thinking about from a conversation with a friend recently.
Is recent success always an indicator that you have a good process?
More often than not, it won't be.
James shares how you can avoid letting short term success fooling you into thinking that you have a good process & how to seek out advice on analyzing your process for long-term success.
MailTag is a lightweight sales platform for Gmail that lets you know what happens after you click send.
Try a free 14-day trial at MailTag.io. No credit card required.
Plus, save 50% on your subscription (for life) when you use the code SWEETFISH!
In this episode we talk to Kevin Roy, Co-Founder of Green Banana SEO.
Click here to connect with this guest on LinkedIn.
In this episode, Logan shares 4 formulas for naming your podcast so that it speaks directly to your ideal buyers.
These include:
1) Ideal buyer’s industry + ideal buyer’s role
2) Ideal buyer’s industry + generic role
3) How to + what your ideal buyer is responsible for doing
4) Optimal characteristic + type of business your ideal buyer runs/works in
Remember, you should have at least 2 goals with your B2B podcast:
- strategic relationships with your guests
- attracting listeners
When your show has a clear name, you'll be setting yourself up to achieve both of those goals.
In this episode we talk to Shreesha Ramdas, Co-Founder & CEO of Strikedeck.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Rajesh Padinjaremadam, Founder & CEO of RapidValue.
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In this episode we talk to Jon Robinson, President of Lunar.
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In this episode we talk to Dayna Rothman, VP of Marketing at Mesosphere.
Check out Dayna's blog post that inspired the conversation in this interview.
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In this episode, James & Logan share the weird sales problem we're experience at Sweet Fish & what we're doing to tackle it.
Automation vs manual personalization in email is a common debate in #B2B sales right now, but that usually relates to securing the 1st appointment with a prospect. At Sweet Fish, we've been discussing how to strike this balance after the initial sales call & further along in the sales cycle.
At Sweet Fish, we aren't struggling to secure 1st appointments with prospective clients for 2 reasons:
- Our first touch point is often asking potential clients to be guests on our podcast, which has a very high response rate (especially when you compare it to traditional cold email).
- We are fortunate to be receiving a lot of inbound traffic because of the podcast content & brand influence that we've built through the show.
So, what are we doing about our weird sales problem?
- Spending more time discussing next steps during the 1st call, and offering ways to add value in the next engagement with the prospect.
- Segmenting follow up based on the tier of the account & opportunity.
- Creating snippets for portions of emails (instead of complete email templates) that allows for a balance between manual personalization & semi-automation.
Check out the 2 tools Logan mentioned here:
- Auto Text Expander Chrome Extension
- HubSpot Snippets
In this episode we talk to Tom Casano, Founder of Sure Oak.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode, Logan shares 4 simple ways to build your audience by consistently promoting your podcast across different channels.
These include:
- Co-Promotion Opportunities
- Email Signatures (espcially with tools like Sigstr).
- LinkedIn Status Updates - share the value of the content, don't ease it.
- Marketing Automation Sequences - again, repurpose the audio into written content that fits the medium.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
In this episode we talk to Beau Brooks, VP of Sales at Formstack.
Beaus shares, from years of leading sales teams, key strategies & tools to use when running a successful remote team of salespeople.
His advice includes:
- What to look for in the hiring profile for a remote
- Why using video for internal calls & customer-facing meetings are so important
- Strategies & tools for better coaching of your remote team
- Ideas for keeping people plugged in & movitated
A few resources Beau recommends in this interview:
Never Split the Difference by Former FBI Hostage Negotiator Chris Voss
Gong for call recording, sharing & analysis
Click here to connect with this guest on LinkedIn.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
In this episode we talk to Andy Clayton, Lead Coach in Europe of Petra Coach.
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In this episode we talk to Bryan Miles, Co-Founder and CEO at Belay.
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In this episode we talk to Jake Joranstaad, CEO of Bushel.
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In this episode, James & Logan share 2 big takeaways they each took from reading Radical Candor by Kim Scott.
They include:
- 1 big idea is easy to copy, but 1,000 little ones are impossible to replicate.
- How to have effective career conversations.
- The power of quick, candid feedback.
- Staff meeting structure that makes better use of everyone's time.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
In this episode we talk to Justin Gray, Founder & CEO of LeadMD.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode, Logan shares the framework that will help you become an effective podcast host, even if you have little-to-no interviewing experience or if you aren't a subject matter expert on the topic.
Following this 3-step process in the pre-interview conversation, before you hit record on your podcast interview, will set you (and your guest) up for success:
- Establish rapport & make your guest comfortable.
- Provide an outline for the interview.
- Tell your guest exactly what to expect when you hit record.
Check out the blog post that unpacks this framework in even greater detail:
How to Do a Pre-Interview for Your Podcast
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
In this episode we talk to Melissa Todisco, VP of Marketing at Concentric.
The Stages to Solving the ROI Problem Melissa shares:
- Setting Up Channel Analytics
- Unifying Your Data
- Attribution
- Moving to a State of Forecasting
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Chandar Pattabhiram, CMO of Coupa Software.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Dr. Kizzy Dominguez, President of K. Parks Consulting.
We also share a special promo code for B2B Growth listeners for the upcoming Impact Summit in Salt Lake City on Oct. 13th.
You'll hear from influencers, business leaders & motivational speakers about how to build your personal brand, become a disruptor, increase social media reach, become a thought leader and much more at Impact Summit.
Learn more & get your tickets now at www.influencerinc.co/impactsummit.
Use promo code SWEETFISH for an extra 15% OFF now!
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In this episode we talk to Scott Ayres, Content Scientist at Agorapulse & Co-Host of the Social Media Lab podcast.
Scott shares results from multiple experiments that his team ran across different types of posts & the use of hashtags in LinkedIn status updates.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Janel Laravie, Founder & CEO at Chacka Marketing.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Jennifer Kyriakakis, Founder & VP Marketing at MATRIXX Software.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Ray Coppinger, Head of Marketing at Teamwork.com.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Dan Sterling, Director of Sales at ListenFirst Media.
Dan shares practical tactic for building your sales team, starting with the SDR roles. His suggestions include:
- Redefining the SDR role: a blend of outreach + support/strategy
- Looking for curiosity & analytical skills when hiring for the role
- Creating a tag-team approach throughout the sales cycle between the SDR and Account Executive
- Setting up SDR's for a positive career trajectory & advancement opportunities
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Jamie Millar, Founder and President at SkyBridge Associates.
He is also the author of Building Bridges: The Case for Executive Peer Networks.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In a 2018 environment, there's no question that personal brands are leading to tangible business results.
In this episode, Logan and James talk about how companies can empower and equip their entire teams to focus on the personal brands.
Here are the notes from this episode:
1) This episode was inspired by Ryan Deiss at Hypergrowth, when he talked about the concept of the "character diamond."
2) Your company’s brand is the sum of the personal brands of it's people.
3) Expand the reach of your brand through your people — if they leave, who cares. They expanded your reach while they were with you. Story of Andrew (our Director of Operations) getting 2 leads from the content he posted last week.
Recruiting
4) Recruit people that already care about their personal brand.
5) Make it your competitive advantage from a recruiting perspective to invest in your team’s personal brands.
How do you operationalize this?
6) As a leader, you have to empower your people to focus on their personal brand. Not just with your words, but also with the resources you give them.
7) Give them resources like a copywriter, designer, etc so that they can create content even if content creation isn't their core skill.
8) Create a cadence of content that new employees can create.
9) For sales people, have them write down every question they get from a potential customer or existing customer and turn that into content.
10) Encourage the specific characteristics in your people that make them valuable contributors to your team. Have them write about those things (systems they've implemented, processes they've created, frameworks that execute within, etc)
In this episode we talk to Josh Walsh, CEO of The Refinery.
He shares how putting your clients needs above your own leads to more business--not less.
He shares a personal story about when his company had a scary dip in sales and needed new sales fast,.
By creating value without an immediate requirement of reciprocity, they climbed out of our scary situation quickly.
Check out Josh's blog post on this topic, as well:
http://www.joshwalsh.com/sales-marketing/the-art-of-no-deal
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode, Logan shares the simple (but very effective) strategy that takes the time & frustration out of building a content calendar for your podcast.
The first in a new series, #HowToPodcast, explains how getting the topics for your interviews from your guests reduces the time it takes to maintain a podcast & crowd-sources your content strategy from your target audience to make sure it is valuable for the rest of your target audience.
In this episode we hear from Mike Volpe, CEO of Lola.com.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
Click here to connect with this guest on LinkedIn.
In this episode we talk to Jaime Punishill, CMO of Lionbridge.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we talk to Edwin Abl, CMO & Head of Enterprise Growth at Hive Learning.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we talk to Drew Polin, President of OpDecision.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we talk to Rob Rawson, Co-Founder & CEO of Staff.com & Time Doctor.
How to accelerate your B2B business with an offshore and global team
- The benefits of thinking globally when hiring.
- How to get an offshore team to research leads and promote your business.
- Finding high quality offshore developers.
- How Rob manages a team of over 80 people in 28 countries without pulling his hair out.
- The "problems" of dealing with a global team and how to overcome them.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we talk to AJ Wilcox, Founder of B2Linked.
AJ shares best practices around each component to a successful advertising campaign on LinkedIn.
He breaks down each step & where some companies miss the mark in each area: Audience, Message & Offer.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.
Adam shares keys he's found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.
He breaks down each key to alignment, including:
- Owning the outcome - MQL's are not the goal. Contracts are the goal.
- Ownership mindset - Marketers need to know what happens all the way through the funnel for their channel.
- Creating goals that align with the outcome - not fluffy marketing goals
- Establishing Collaboration and Transparency with Sales
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
In this episode we talk to David Campbell, VP of Product Marketing at AvidXchange.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.
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In this episode we talk to Julia Deaver, Co-Founder & Executive Director at Impact Summit.
She shares strategies for making your event marketing efforts more effective & shares about the upcoming Impact Summit in Salt Lake City on Oct. 13th.
Learn how to build personal brand, become a disruptor, increase social media marketing, become a thought leader and much more at Impact Summit.
Learn more & get your tickets now at www.influencerinc.co/impactsummit.
Use discount code SWEETFISH for an extra 15% OFF now!
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Human trafficking is one of the darkest subjects in our world, and the extent of the "plague on humanity," as the Pope has called it, is far-reaching. But that doesn't mean we don't have a way forward.
In this one, James interviews Ryan Drawdy from the Sweet Fish team about how B2B companies can educate themselves, give generously to the cause, and empower their teams to fight trafficking:
Resources:
- Check out the Abolitionist 5k if you want to run a virtual race to support the cause.
- Girls Like Us by Rachel Lloyd
- Slaveryfootprint.org
- Love146
- Polaris Project
- International Justice Mission (faith-based)
- Samaritan Village (Central Florida)
- Recognize the Signs of Trafficking
- Call the anonymous National Human Trafficking Hotline if you notice anything that even might involve trafficking: 1-888-373-7888
In this episode we talk to Derek Wyszynski, Director of Sales for Commercial Products at Parallels.
Want help developing your plan to become an influencer & thought leader?
Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.
B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH
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In this episode we talk to Peter Dobler, Founder & CEO at Dobler Consulting.
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In this episode we interview Tyler Walton, President and Founder of 5Logistics.
Tyler has grown five businesses, with his latest reaching Inc 5000 in just five years. From his own companies to his clients (many from Kickstarter and Shark Tank), Tyler's seen the importance of adapting to change. He breaks down three key changes he's made to maximize his company's success.
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Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Ryan O'Hara, VP of Marketing and Growth at LeadIQ.
He shares LinkedIn social selling tips, how to collaborate on content creation with your prospects & picking a brand archetype for your personal brand as a salesperson.
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Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Daniel Gaugler, CMO at PFL.
He shares what he calls the perfect storm of factors making it harder for B2B marketers today, how to reduce the luck making it through that storm & doing things that DON'T scale that actually lead to business growth.
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In this episode, James and Logan talk about the importance of community building as it relates to building a new category.
Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Chris Handy, Customer Marketing Leader at Drift.
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Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Matt Heinz, President of Heinz Marketing and Host of Sales Pipeline Radio.
Can asking your prospect's favorite pizza place actually get a response to your cold email?
Hear Matt's story & the do's & don't's of personalization in cold email & social outreach.
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In this episode we talk to Dan Shure, Co-Owner of Evolving SEO and Host of Experts on the Wire.
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In this episode we talk to Colin Receveur, CEO at SmartBox.
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In this episode we talk to Zac Gregg, Founder of Vital.
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In this episode, James and Logan explain the thought process behind creating the Content-Based Networking category.
In this episode we talk to Richard Chang, CEO at NewFoundry.
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In this episode we talk to Jeffrey Palermo, Chief Architect and CEO at Clear Measure.
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In this episode we talk to Jeff Brodsly, President and CEO at Chosen Payments.
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In this episode we talk to Peter Nguyen, Founder and CEO at Ad Exchange Group.
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In this episode we talk to Todd Palmer, CEO at Extraordinary Advisors.
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In this episode, James and Logan share a specific combination of tools that allow you to find companies that are actively searching for your product or service.
In this episode we talk to Ryan Gray, Managing Partner at SGW Designworks.
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In this episode we talk to Chris Carter, CEO at Approyo.
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In this episode we talk to Robbie Abed, Executive Ghostwriter, Marketer, Author and Contributing Writer for Inc Magazine.
Check out his book & other great content from Robbie at FireMeIBegYou.com.
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In this episode we talk to Brett Trainor, Principal in the Industries Group at PointB.
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In this episode we talk to Mark A. Smith, Vice President of Sales at Womply.
Check out Mark's LinkedIn post that prompted this conversation here.
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In this episode, James shares 3 podcasts and 4 books that have been helpful for him as a Christian business leader.
In this episode we talk to Jill Rowley, Chief Growth Officer at Marketo.
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In this episode we talk to Josh Fuhr, Managing Partner at Finix.
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In this episode we talk to Erroin Martin, VP of Sales at Conversica.
He dispells the fears that AI will replace B2B salespeople and share how AI can actually empower salespeople to do more of what they do best: connect one-to-one with customers on an emotional level.
Erroin also shares some AI tools you can use to help your sales team perform better & automate routine tasks.
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In this episode we talk to Brian Phillips, CEO at The Basement.
Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel Conference: B2BGROWTH
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In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.
Follow Andrea on Twitter: @andreamkayal
Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.
Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.
Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel Conference: B2BGROWTH
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In this episode, Logan and James talk about LinkedIn video and what makes a video truly engaging.
In this episode we talk to Keren Kang, CEO at Plattr.
Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel Conference: B2BGROWTH
Click here to connect with this guest on LinkedIn.
In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan.
Maria shares how to cast a vision that gets other departments (and your entire company) excited about contributing to the role of marketing. We discuss how to engage other departments in projects Marketing is working on, to generate more sharing throughout the organization.
She shares her thoughts on going from a CM-"No" to a CM-"Yes" by flipping the script on typical social media policies & collaborating on ideas with individuals throughout your organization.
We also preview a fun session at the #FlipMyFunnel Conference Maria will be heading up, along with some other great names in B2B Sales & Marketing: Account Based Marketing Family Feud
Her fellow panelists will include:
John Barrows, Trish Bertuzzi, Bridget Gleason, Justin Gray, Matt Heinz, Katie Martell, Kash Razzaghi & Samantha Stone
To get your tickets at for the upcoming event, August 8th in Boston go to: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH
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In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.
Kristen shares 4 practical ways to align your ABM efforts with sales for better results:
- Get together during the planning stages, not later in the process
- Attend the same training & conferences as the sales team
- Share the same tech stack to share common language & responsibilities
- Visit customers with the sales team for better customer conversations when both departments are represented.
Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston.
Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH
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In this episode we talk to Bryan Phelps, CEO of Big Leap.
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In this episode we talk to Eric deLima Rubb, Head of Customer Success at BuzzSumo.
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In this episode we talk to Matt Amundson, VP of Marketing at EverString.
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In this episode we talk to David Kelly, General Manager at KingSumo.
He shares 3 low-cost marketing tactics that they've tested & tweaked at KingSumo & Sumo Group:
- Viral Giveaways: low-cost but high quality leads as low as $.05/lead
- Wordpress Plug-in Content Blocker: how to gate content after previewing more of your blog post to obtain more leads
- LinkedIn Posting Strategies: how to write a good opening line, whether to include photos or videos & where to put your links for more reach on LinkedIn
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In this episode we talk to Brendan Kavaney, Global Head of Field Marketing at Mindtree.
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In this episode we talk to Radek Zaleski, Head of Growth at Netguru.
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In this episode we talk to Ken McElrath, Founder & CEO at Skuid.
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In this episode we talk to Amrita Gurney, VP of Marketing at CrowdRiff.
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Read her blog post on Medium that inspired this episode here: https://medium.com/shape-sound/when-marketing-lives-outside-the-marketing-department-b5046d1761bf
Follow Amrita on Twitter: @amritagurney
In this episode we talk to David Myers, President & CEO of DMedia Associates.
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In this episode, James and Logan talk about the LinkedIn algorithm and how it showcases the comments you leave to your first degree network.
They also discuss 4 specific ways to leave comments that don't make you look like a bot.
Click here to connect with James on LinkedIn.
Click here to connect with Logan on LinkedIn.
In this episode, James and Logan define the Sweet Fish sales methodology, and also talk about how that methodology informs the sales process.
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In this episode we talk to Ken Pratt, VP of Marketing at Frontline Education.
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In this episode we talk to Jon Ogden, Sr. Manager of Content Marketing at Workfront.
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You can see the blog post this interview is based on here.
In this episode we talk to Patrick Campbell, Co-Founder & CEO of ProfitWell.
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In this episode, James and Logan talk about a piece of customer feedback that has had an enormous impact on our business.
In this episode we talk to Logan Lyles, the newest addition to the Sweet Fish Media team and new co-host of B2B Growth.
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In this episode we talk to William McKnight, President of the McKnight Consulting Group.
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In this episode we talk to Guy Weismantel, CMO of Pushpay.
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In this episode we talk to Dave Saben, CEO & President of Assessment Systems Corporation.
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In this solo episode, James shares 4 specific things you can do to optimize your podcast for better results. If you're thinking about starting a podcast, make sure to listen to this before you launch.
In this episode we talk to Betsy Westhafer, Founder & CEO of The Congruity Group.
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In this episode we talk to David Cancel, CEO of Drift.
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In this episode we talk to John Lim, Founder and CEO of LinkNexus.
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In this episode we talk to Amy Bielski, President and CEO of Ripple Effect Communications.
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In this episode we talk to Paul Doghramji, Founder of SOAR.
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In this episode we talk to David Stauffer, Creative Director for Lucidchart.
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In this episode we talk to Thomas Truitt, President of Open Systems Technologies.
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In this episode we talk to Steve Benson, CEO of Badger Maps.
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In this episode we talk to Kelly J. Waffle, VP of Marketing & Partnerships at Kwanzoo.
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In this episode we talk to Dailius Wilson, VP Sales & Growth at GetAccept.
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In this episode we talk to Casey Gauss, CEO of Viral Launch.
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In this episode we talk to Allen Gannett, Author of The Creative Curve and CEO at TrackMaven.
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In this episode we talk to Case Kenny, Founder of PRSUIT.
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In this episode we talk to Neeraj Singh, Founder & CEO of Big Binary.
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In this episode we talk to Jason Bliss, Co-Founder of Healthy Living Network.
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In this episode we talk to Steve Watt, Co-Founder of Toronto ABM Summit.
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In this solo episode James shares some of his key takeaways from Joey Coleman's book, Never Lose a Customer Again.
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In this episode we talk to Sam Melnick, VP Marketing at Allocadia.
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In this episode we talk to Brian Stern, CEO of LED Supply Co..
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In this episode we talk to Paul David, Founder and CEO of Identified Talent Solutions.
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In this episode we talk to Josh Pierry, CEO of Pierry, Inc..
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In this episode we talk to Vishu Ramanathan, CEO of Buildout.
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In this episode we talk to James Anderson, Founder and CEO of eAssist Dental Solutions.
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In this episode we talk to David Belanger, Founder of The CERES Group.
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In this episode we talk to Rafael Marrero, Founder and CEO of Rafael Marrero & Company.
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In this episode we talk to Cleveland Brown, Co-Founder and CEO of Payscout.
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In this episode we talk to Deidre Paknad, CEO of Workboard.
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In this episode we talk to Gil Klein, Managing Director of Mobfox.
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In this episode we talk to Matt Britton, CEO of Suzy.
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In this episode we talk to Whitney Johnson, Author of Build an A Team.
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In this episode we talk to Shannon Miles, CEO of BELAY.
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In this episode we talk to Devon Dickinson, CEO of Verified First.
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In this episode we talk to Matt Pohlson, Co-Founder and CEO of Omaze.
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In this episode we talk to Ryan Wedig, Co-Founder and CEO of PrinterLogic.
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In this episode we talk to Steve Weiss, Co-Founder and CEO of MuteSix and host of "The Spend 10k a Day Podcast".
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In this episode we talk to Chip Rodgers, VP of Marketing at WorkSpan and host of the Alliance Aces Podcast.
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In this episode we talk to Chris Smith, Co-Founder of Curaytor and best-selling author of "The Conversion Code".
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In this episode we talk to Kate Moore, VP Marketing at LeanKit.
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In this episode we talk to Jeff Haden, Contributing Editor for Inc. and Author of Motivation Myth.
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In this episode we talk to Ofer Yourvexel, CEO and Co-Founder at Pepperi.
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In this episode, James shares 6 verses in Proverbs that are eerily similar to what Gary Vaynerchuk preaches.
In this episode we talk to Ryan O'Hara, VP Growth and Marketing at LeadIQ.
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In this episode we talk to Rich Liu, Chief Revenue Officer at TripActions.
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In this episode we talk to Nikki Barua, CEO of BeyondCurious.
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In this episode we talk to John Bonini, Director of Marketing at Databox.
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In this episode we talk to Christine Göös, Head of Content at Smartly.
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In this episode we talk to Josh Feinberg, President and CEO at Everlasting Capital.
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In this episode we talk to Jamie Walker, Head of Marketing at Synthio.
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In this episode we talk to Anupam Satyasheel, Founder and Chief Enterprise Officer of Occams Advisory.
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In this episode we talk to David Burkus, best selling author of Friend of a Friend.
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In this episode we talk to Reza Izad & Jake Greene, Co-Authors of Create Great Videos.
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In this episode we talk to DJ Francis, Founder of Hub and Spoke Marketing.
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In this episode we talk to Rex Biberston, Co-Founder of The Sales Developers and Co-Author of Outbound Sales, No Fluff.
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In this episode we talk to Craig Witt, EVP of Global Sales, Marketing, & Go-To-Market of MotionPoint.
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In this episode we talk to Kevin Jones, President & CEO of Anovia Payments.
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In this episode we talk to Vaughn Aust, EVP of Digital & Product at MarketStar.
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In this episode we talk to Lantre Barr, Founder and CEO of Blacc Spot Media.
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In this episode we talk to Jason Burt, owner of Evolve Holdings.
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In this episode we talk to Dwayne Rainey, Co-Founder and President of Advanced Packaging.
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In this episode we talk to Wesley Palmisano, President and CEO of Palmisano.
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In this episode we talk to Josh Mendelsohn, VP of Marketing at Privy.
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In this episode we talk to Byron Matthews, President & CEO of Miller Heiman Group.
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In this episode we talk to Jason Feifer, Editor-in-Chief of Entrepreneur Magazine.
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In this episode we talk to Dave Otten, CEO of JW Player.
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In this episode we talk to Laura Guenther, VP Marketing at SimpleLegal.
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In this episode we talk to Christine Deakers, Customer Marketing and Advocacy Manager at Mixpanel.
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In this episode we talk to Marc Fischer, CEO of Dogtown Media.
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In this episode we talk to Eric Berry, CEO of TripleLift.
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In this episode we talk to Chris Handy, CEO of ClosedWon.
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In this episode we talk to Spectacular Smith, Founder and CEO of Adwizar.
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In this episode we talk to Dylan Hey, Business Development and Partnerships at Leadfeeder.
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In this episode we talk to Morgan J. Ingram, Director of Sales Execution and Evolution at JBarrows Sales Training.
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In this episode we talk to Dennis Carlson, Founder of Agency Leverage.
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In this episode we talk to Gaetano DiNardi, VP of Marketing at Sales Hacker.
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In this episode we talk to Jason Provonsha, CEO of Steam Logistics.
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In this episode we talk to David Fetterolf, President of Stratus Video.
LinkedIn: https://www.linkedin.com/in/davidfetterolf/
In this episode we talk to Dave Keil, CEO of QASymphony.
LinkedIn: https://www.linkedin.com/in/david-keil-14a05118/
In this episode we talk to JJ Kardwell, Co-Founder & CEO of EverString.
LinkedIn: https://www.linkedin.com/in/kardwell/
In this episode we talk to Patrick Campbell, Co-Founder & CEO of ProfitWell.
LinkedIn: https://www.linkedin.com/in/patrickccampbell/
In this episode we talk to Mike Locke, President of Marketing Technology Association.
LinkedIn: https://www.linkedin.com/in/mikelocke/
In this episode we talk to Scott Gerber, CEO of The Community Company and Co-Author of Super Connector.
LinkedIn: https://www.linkedin.com/in/scottdgerber/
In this episode we talk to Amanda McGuckin Hager, VP Marketing at YouEarnedIt.
LinkedIn: https://www.linkedin.com/in/amanda/
In this episode we talk to Anudit Vikram, Sr. Vice President at Dun & Bradstreet.
LinkedIn: https://www.linkedin.com/in/anudit/
In this episode we talk to Kerry Bianchi, President & CEO at Visto.
LinkedIn: https://www.linkedin.com/in/kerrybianchi/
In this episode we talk to Dr. Jasmine Martirossian, VP of Marketing at The Training Associates.
LinkedIn: https://www.linkedin.com/in/jasminemartirossian/
In this episode we talk to Grace Sharkey, Director of Operations at Fifth Wheel Freight.
LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/
In this episode we talk to Ryan Neal, CEO at Blueprint Technologies.
LinkedIn: https://www.linkedin.com/in/ryantneal/
In this episode we talk to Bettina Hein, CEO at Pixability.
LinkedIn: https://www.linkedin.com/in/bettinahein/
In this episode we talk to Kira Mondrus, CMO at QASymphony.
LinkedIn: https://www.linkedin.com/in/kiramondrus/
In this episode we talk to Yuchun Lee, CEO at Allego.
LinkedIn: https://www.linkedin.com/in/yuchun-lee-9298915b/
In this episode we talk to Rob Emrich, CEO at Gimbal.
LinkedIn: https://www.linkedin.com/in/robemrich/
In this episode we talk to Wayne Cerullo, Chief Connection Officer at B2P Partners.
LinkedIn: https://www.linkedin.com/in/waynecerullo/
In this episode we talk to Josh Miller, Director of Gen Z Studies at XYZ Universityand CEO of Deciding Edge.
LinkedIn: https://www.linkedin.com/in/joshmillerceo/
In this episode we talk to Ryan Bonnici, the CMO of G2 Crowd.
LinkedIn: https://www.linkedin.com/in/ryanbonnici/
In this episode we talk to Andrew Fischer, the CEO and Co-Founder of Choozle.
LinkedIn: https://www.linkedin.com/in/andrewfischer11/
In this episode we talk to Brandon Metcalf, the President and Founder of Talent Rover.
LinkedIn: https://www.linkedin.com/in/metcalf/
In this episode we talk to Addie Swartz, the CEO of reacHire.
LinkedIn: https://www.linkedin.com/in/addieswartz/
In this episode we talk to Chris Black, VP Sales and Marketing at Graycon IT.
LinkedIn: https://www.linkedin.com/in/chris-black-yyc/
In this episode we talk to David Danielson, Head of Marketing at Convirza.
LinkedIn: https://www.linkedin.com/in/danielsondavid/
In this episode we talk to Brandon Bruce, COO and Co-Founder at Cirrus Insight.
LinkedIn: https://www.linkedin.com/in/brandonbruce/
In this episode we talk to Chris Schermer, CEO of Schermer.
LinkedIn: https://www.linkedin.com/in/chrisschermer/
In this episode we talk to Thad Kahlow, CEO of BusinessOnLine.
LinkedIn: https://www.linkedin.com/in/thadkahlow/
In this episode we talk to Ellie Mirman, CMO of Crayon.
LinkedIn: https://www.linkedin.com/in/elliemirman/
In this episode we talk to Mike Luzio, Co-founder and Managing Director of The LVE Group.
LinkedIn: https://www.linkedin.com/in/mikeluzio/
In this episode we talk to Anthony Johndrow, CEO of Reputation Economy Advisors.
LinkedIn: https://www.linkedin.com/in/anthonyjohndrow/
In this episode we talk to Nic Poulos, Partner at Bowery Capital.
LinkedIn: https://www.linkedin.com/in/npoulos/
In this episode we talk to Peter Horst, Former CMO of The Hershey Company and Founder of CMO Inc.
LinkedIn: https://www.linkedin.com/in/peterhorst/
In this episode we talk to Daniel Nissan, Founder & CEO of StructuredWeb.
LinkedIn: https://www.linkedin.com/in/danielnissan/
In this episode we talk to Chandler Bolt, Founder & CEO of Self Publishing School.
LinkedIn: https://www.linkedin.com/in/chandlerbolt/
In this episode we talk to Laura Patterson, President of Vision Edge Marketing.
LinkedIn: https://www.linkedin.com/in/laurapattersonvem/
In 2018, we're shaking up our approach to community building. This episode shares all the details.
In this episode we talk to Jayson Gaignard, Founder of MastermindTalks.
LinkedIn: https://www.linkedin.com/in/jaysongaignard/
In this episode we talk to Davin Wilfrid, Sr. Manager of Content & Customer Advocacy at Quick Base.
LinkedIn: https://www.linkedin.com/in/davinwilfrid/
In this episode we talk to Kevin Hourigan, President and CEO at Bayshore Solutions.
LinkedIn: https://www.linkedin.com/in/kevinhourigan/
In this episode we talk to Peter Sena, CEO and Chief Creative Officer at Digital Surgeons.
LinkedIn: https://www.linkedin.com/in/petersena/
In this episode we talk to Gavin Finn, President and CEO at Kaon Interactive.
LinkedIn: https://www.linkedin.com/in/gavinfinn/
In this episode we talk to JT McCormick, President and CEO at Book in a Box and Author of I Got There.
LinkedIn: https://www.linkedin.com/in/jtmccormick/
In this episode we talk to Dave Brock, CEO at Partners in Excellence and Author of Sales Manager Survival Guide.
LinkedIn: https://www.linkedin.com/in/davebrock/
In this episode we talk to Mark Organ, CEO at Influitive.
LinkedIn: https://www.linkedin.com/in/markorgan/
In this episode we talk to Guillaume Cabane, VP Growth at Drift.
LinkedIn: https://www.linkedin.com/in/cabane/
In this episode we talk to Anthony Byrne, CEO at Product2Market.
LinkedIn: https://www.linkedin.com/in/anthonyebyrne/
The #FlipMyFunnel Podcast from Terminus re-launched on January 1.
If you enjoy B2B Growth, you're going to love this show.
Amazing content for B2B sales, marketing, and customer success professionals...5 days a week.
In this episode we talk to Sam Mallikarjuna, Executive Strategist at HubSpot and teacher of advanced marketing at Harvard University Division of Continuing Education.
LinkedIn: https://www.linkedin.com/in/mallikarjunan/
In this episode we talk to Adam Vazquez, Co-Founder at Strafire Media.
LinkedIn: https://www.linkedin.com/in/adamvazquez/
In this episode we talk to Ruben Trevino, Marketing Director at Evenium.
LinkedIn: https://www.linkedin.com/in/rtrev87/
In this episode we talk to Bob Stolzberg, Chief Innovation Officer at VoiceXP.
LinkedIn: https://www.linkedin.com/in/bstolzberg/
In this episode we talk to John Chen, Co-Founder & Head of Digital at LinkedInPedia.
LinkedIn: https://www.linkedin.com/in/jzchen/
In this episode we talk to Stephen Mackey, Co-Founder & CEO at 2Words Character Development.
LinkedIn: https://www.linkedin.com/in/stephen-mackey-366844132/
In this episode we talk to James Orsini, COO at VaynerMedia.
LinkedIn: https://www.linkedin.com/in/james-orsini-4b1aaa7/
In this episode we talk to Kevin Gibbons, Co-Founder & CEO at BlueGass.
LinkedIn: https://www.linkedin.com/in/kevingibbons/
In this episode we talk to Mark DiMassimo, Founder & Chief at DiMassimo Goldstein.
LinkedIn: https://www.linkedin.com/in/mark-dimassimo/
In this episode we talk to Taylor Shanklin, VP Product Marketing & Strategy at Pursuant.
LinkedIn: https://www.linkedin.com/in/tshank/
In this episode we talk to Shari Johnston, SVP Marketing at Radius.
LinkedIn: https://www.linkedin.com/in/sharijohnston/
In this episode we talk to Carrie Luxem, CEO at Restaurant HR Group.
LinkedIn: https://www.linkedin.com/in/carrieluxem/
In this episode we talk to Vijay Kasireddy, Co-Founder and CEO at Fiind.
Fiind: https://fiind.com/
Linkedin: https://www.linkedin.com/company/fiind-inc/
Tweet: https://twitter.com/fiindinsights
Facebook: https://www.facebook.com/fiindinsights
In this episode we talk to Alex Lirtsman, Co-Founder and Chief Strategist at Ready Set Rocket.
This episode was based on this blog post.
In this episode we talk to Christoph Trappe, Director of Content at Stamats Business Media.
This episode was based on this blog post from Christoph.
In this episode we talk to Rahul and Varun Aggarwal, brothers and Co-Founders of Designhill.
LinkedIn: https://www.linkedin.com/in/hellovarun/
LinkedIn: https://www.linkedin.com/in/raggarwal1/
Custom link: http://www.designhill.com/promo/b2b
In this episode we once again get to talk to Simon Thompson, Founder of Content Kite and Growth Assembly.
In this episode we talk to Marie Francis, Sr. Director of Product Marketing at Skedulo.
In this episode we talk to Kris Reid, Founder of Ardor SEO and the "Coolest Guy in SEO".
In this episode we talk to Hailey Friedman, Product Marketing Manager at RealtyShares and Co-founder of Growth Marketing Pro.
In this episode we talk to Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise.
In this episode we talk to Alec Phillips, Director of Search Engine Marketing at Just Media.
In this episode we talk to Josh Steimle, Founder & CEO at MWI & Founder of Influencer Inc.
In this episode we talk to Eric Peters, Sr. Growth Marketing Manager at HubSpot Academy.
In this episode we talk to Jess Forrester, a mission-driven leader with 8+ years of experience managing projects at the intersections of product development, business strategy, market research, and marketing communications.
In this episode we talk to Tiffani Bova, Global Customer Growth & Innovation Evangelist at Salesforce.
In this episode we talk to George Brown, Jr., Associate Director at the Institute for the Study of Business Markets.
In this episode we talk to Amy Franko, Founder and President of Impact Instruction Group.
In this episode we talk to Ashley Zeckman, Director of Agency Marketing at TopRank Marketing.
In this episode we talk to Dayna Rothman, VP of Marketing & Sales Development at BrightFunnel.
In this episode we talk to Samantha Stone, Founder of Marketing Advisory Network & Author of Unleash Possible.
In this episode we talk to Gabe Larsen, Vice President of InsideSales Labs.
LinkedIn: https://www.linkedin.com/in/gabelarsen/
In this episode we talk to Jeremy Carlin, VP of Business Development at Jetpack.
LinkedIn: https://www.linkedin.com/in/jeremy-carlin-05942420/
In this episode we talk to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.
LinkedIn: https://www.linkedin.com/in/christopherlochhead/
In this episode we talk to Alex Withers, Chief Marketing Officer at inMotionNow.
LinkedIn: https://www.linkedin.com/in/awithers/
In this episode we talk to John Sampogna, Co-CEO and Founding Partner at Wondersauce.
LinkedIn: https://www.linkedin.com/in/johnsampogna/
In this episode we talk to Chris Mefford, Chief Marketing Officer at The Rock Church.
podcast link: http://chrismefford.com/podcast/
LinkedIn: https://www.linkedin.com/in/chris-mefford-8049a42/
In this episode we talk to Cecilia Landholt, Executive Coach and Culture Advisor for growing startups.
In this episode we talk to Jean Ginzburg, Digital Marketing Expert and Founder at Ginball.
In this episode we talk to Louie Frank, Sr. VP of Marketing at Vanco Payment Solutions.
In this episode we talk to David Fisher, Author of Hyper-Connected Selling.
To stay connected with David, click here.
In this episode we talk to Daniel McGinn, a Senior Editor at the Harvard Business Review and author of "Psyched Up: How the Science of Mental Preparation Can Help You Succeed."
LinkedIn: https://www.linkedin.com/in/mcginn/
In this episode we talk to Craig Ross, CEO of Verus Global and Author of Do Big Things.
Description: In this episode we talk to Rachel Krug, Director of Product Marketing at Right Networks.
In this episode we talk to Jen Spencer, Vice President of Sales and Marketing at SmartBug Media.
In this episode we talk to Daniel Wallock, an expert marketer, heart condition survivor, and published author.
In this episode we talk to Aaron Agius, Co-Founder and Managing Director at Louder Online.
In this episode we talk to Joe and Bix Bickson, Founders of Bickson Squared and pioneers of "Future Hacking."
In this episode we talk to Steve de Mamiel, Director at Hostopia and author of "The Mongrel Method".
In this episode we talk to Simon Thompson, the Founder of ContentKite.
Check out ContentKite's special offering to B2B Growth listeners here.
In this episode we get to talk to Tyler Farnsworth, Managing Director at August United.
In this episode we get to talk to Logan Young, Vice President, Strategy at BlitzMetrics.