Lion Brands' Podcast: Recent Episodes
Lion Brands
Specific Outcome 4: Closing the sale
- The meaning of “closing the sale” is explained and understood.
- Learners know when and how to close a sale.
- Various techniques on how to close the sale are introduced effectively.
Specific Outcome 3: Specific Outcome
The difference between features, advantages and benefits are defined and different kind of objections are identified.
- Objections are clearly understood for the learner to overcome them satisfactory.
Outcomes to be achieved
This selling skills training programme is outcome based with the following specific outcomes that will be achieved:
Specific Outcome 1: Be Prepared for Success
- The learner is prepared to address the customer by being properly dressed with a professional appearance.
- The importance of personal hygiene is understood by avoiding three no – no’s.
- The characteristics of successful sales people is divided into qualitative and quantitative qualities.
Specific Outcome 2: Approaching the Customer
- The customer is approached in a way that makes them feel comfortable, welcome and wanting.
- The correct language is used during a sales presentation.
Specific Outcome 3: Specific Outcome
- The difference between features, advantages and benefits are defined and different kind of objections are identified.
- Objections are clearly understood for the learner to overcome them satisfactory.
This is a complete sales training manual that will help understand the basics of sales.
Purpose of the learning unit
The purpose of this learning unit is to equip you with the necessary skills for you to become a competent sales person, being very effective in personal selling.
Context of the guide
The learning unit is developed for sales people who are either already employed in personal selling or for those who want to start a career in sales.
Outcomes to be achieved
This selling skills training programme is outcome based with the following specific outcomes that will be achieved:
Be Prepared for Success
- The learner is prepared to address the customer by being properly dressed with a professional appearance.
- The importance of personal hygiene is understood by avoiding three no – no’s.
- The characteristics of successful sales people is divided into qualitative and quantitative qualities.