The Strategic Blog Podcast: Recent Episodes
Christina Orleans
The Strategic Blog podcast is here to help you put STRATEGY first in your blog. Hosted by Christina from Meyne.co, WordPress designer and developer for professional bloggers. Each week you’ll get a specific and totally doable ACTION step to make sure your blog is helping you achieve the big goals you have for it, and of course, look good while doing it.
Is your to-do list keeping you from achieving bigger things with your blog? Today we're talking about how to know if it's time to hire an assistant, when you could opt for outsourcing to software instead of a person and save a ton of money, and I share a tip for training your new assistant without almost zero extra time or effort.
Don't just leave your visitors to fend for themselves on your category page and try to figure out what's important, why it's special, and where to go. Guide her, make a connection with her. This can all be done by writing a good category description. I'll tell you how to do that here.
Today, we have a special guest on the podcast. It is Meagan Williamson, a Pinterest consultant and strategist. One of the reasons I trust Meagan’s advice and wanted to introduce you to her is because she’s an actual Pinterest expert who has been in the industry for years, so she’s not just guessing. Her advice comes from years of experience and continued education.
For a great summary and links to Meagan's site, head on for the show notes at meyne.co/podcast.
Imagine walking into your kitchen, opening a cupboard and finding a pizza pan, a couple plates and a salad fork. Each door just had random things behind it. They might be really nice, high quality things, but what are the odds you're actually going to use them in that state?
Not likely, right? Your blog is the same. If it's a disorganized mess, your readers aren't going to stick around long.
Today's episode is all about organizing your blog to make a bigger impact--on both your readers and Google--by strategically planning your categories.
There's one pretty simple thing that you can do just one time, that will help boost your SEO and lower your bounce rate for all of your blog posts. This episode is all about breadcrumbs...what they are, why they help your blog so much, and how to set them up.
Still just showing your latest posts on your homepage? Today we're talking about why you should have an actual homepage, what it should include, how to prepare for it, and how to make one yourself.
This action item isn't as quick as the others I will talk about on the Podcast, but it's important.
Your reader has a problem (or a few), and it's your job as the blogger to figure out what her problem is, and show her that you understand and you're here to help.
Listen to the episode for how to figure out what it is and then how to let her know you're there for her.
Welcome to the podcast! It exists to help you level-up your blog one doable step at a time.
Each episode, I'll give you one item you can take action on before the next episode comes out. From things that will improve your connection with your audience, to a technical SEO tip demystified and made doable, to improving your design, to improving your blog speed.
The goal is to give you things that will make a difference in your blog, without firehosing you with information.