New Home Star's Real Estate Rockstars: Recent Episodes
New Home Star
Get in touch with New Home Star's finest leaders as they tackle some of the challenging issues faced in new home sales.
In this episode, we’re joined by Mark Thompson and Hill Dickerson from BuilderPad. Mark and Hill co-founded BuilderPad in 2021 to bridge the trust and communication gaps often seen in construction projects. BuilderPad aims to streamline construction project management, enhance trust between parties involved, and improve overall communication, all contributing to more successful and efficient project completion. We talk about the customer experience from a technical standpoint and how BuilderPad makes the process more efficient.
Some themes we cover in this episode:
- The background of BuilderPad and how the co-founders got started
- How BuilderPad smooths the customer experience process and creates more transparency
- How modes of communication are changing for younger generations
- The BuilderPad service as a customer relationship management and customer service tool
- The specific features of scheduling, communication, selections, and filing
- What the role of the salesperson is in the BuilderPad process
And don’t miss this week’s Peer Learning Question of the Week, where our guests walk through how salespeople can engage their buyers more effectively during the home building process.
Connect with Mark: https://www.linkedin.com/in/mrthompson/
Connect with Hill: https://www.linkedin.com/in/hill-dickerson/
Learn about BuilderPqd: https://builderpad.com
Connect with New Home Star: https://www.newhomestar.com
In this episode, we welcome Mark Hirschfeld of Maronda Homes to talk about the increasing digitization of the builder market. We learn how the new home industry can embrace digital adoption in order to grow, and the ways that the pandemic, the rise of AI, and other economic shifts are revolutionizing this industry towards the use of technology.
Mark R. Hirschfeld is the Director of Digital Marketing at Maronda Homes, a family-owned new home construction company that's been building for 50 years in markets all over PA, OH, FL, KY, GA, AL, and VA. Apart from overseeing and developing digital marketing media strategies for Maronda Homes and its sister brand Focus Homes, Mark also oversees the Online Concierge team; Mark led the development of the new immersive Maronda Homes website in 2021; launched the Maronda Homes 50th-anniversary marketing campaign; and was selected to ProBuilder Media's Forty Under 40 in 2022.
Some themes we cover in this episode:
- How some industries have been resistant to digitization, and how it’s necessary to move into that realm
- The J-curve of digital adoption
- How the pandemic has shifted the way home builders are utilizing technology
- Making sure you can speak on who’s in your database and who your buyer is
- The role of AI in sales, and how those who use AI will be more qualified than those who don’t
- How agent-led campaigns can offer insight into the communities we operate in
- Remembering the actual transformational value of what we’re selling: homes for people
And don’t miss this week’s Peer Learning Question of the Week, where Mark dives into what sales associate marketing efforts we should focus on in Q4 to drive sales for the end of the year.
Connect with Mark: https://www.linkedin.com/in/markrhirschfeld/
Connect with New Home Star: https://www.newhomestar.com
In this episode, we welcome back New Home Star’s lead market analyst, Oren Jacobson, to give a review of where the new home sales market is now, at the beginning of Q4, and what we can anticipate over the coming months with regards to inflation, interest rates, and the possibility of a recession.
Oren Jacobson brings a combination of experience, education, and exposure to his role that is among the most unique in the industry. Over more than 15 years, Oren has had the opportunity to sell, market, and manage projects for every buyer profile, product type, and price point in the market across multiple regions. In this role, Oren focuses on driving systemic-level changes to improve organizational results.
Some themes we cover in this episode:
- How we’re currently in a holding pattern, with no real changes as of yet
- Because inflation is still over the federal goal of 2% per year, there may be action to cool it down
- The resiliency of the new home sales market
- The impact of student loan repayment on the market
- How there aren’t a lot of signs that point to a recession
- The skills salespeople should focus on to serve their clients
- Home buyers changing preferences in floorplans
And don’t miss this week’s Peer Learning Question of the Week, where Oren talks about shifts in buyer preferences, what to expect for the next year, and what builders and salespeople should focus on.
Connect with New Home Star: https://www.newhomestar.com
In this episode, we welcome Eric Brevik, where we discuss how the current market challenges are a catalyst for growth and how they can prompt us to improve the new home construction process. We learn how to help our builder partners thrive in these challenging times, and the insights behind Rocket Mortgage's exceptional customer service.
Eric Brevik is the Senior Director of Mortgage Banking with Rocket Mortgage, where he’s been working for over 23 years. Eric specializes in self-employment and new construction. Rocket Mortgage is a residential mortgage lender, which helps people purchase homes, either new or existing construction, and refinance their current homes to put them into a better situation.
Some themes we cover in this episode:
- The importance of doing things correctly, and not just to check a box
- Looking at this challenging market differently: tough times help us to grow and innovate
- The value of speedy, quality customer service in the new home construction industry
- How to center the client in problem solving, always
- How sales agents can increase their capture rate with a trusted lender
- What programs Rocket Mortgage offers sales agents and buyers
- Resisting the fear of failure and change
And finally, don’t miss the Peer Learning Question of the Week, where Eric explains how sales associates can support buyers who are concerned about rising interest rates.
Connect with Eric: https://www.linkedin.com/in/eric-brevik-636b6b3/
Connect with New Home Star: https://www.newhomestar.com
In this episode, we welcome back New Home Star’s lead market analyst, Oren Jacobson, where we dissect the economic ups and downs of the past quarter and forecast what the future holds in the new home sales market.
Oren Jacobson brings a combination of experience, education, and exposure to his role that is among the most unique in the industry. Over more than 15 years, Oren has had the opportunity to sell, market, and manage projects for every buyer profile, product type, and price point in the market across multiple regions. In this role, Oren focuses on driving systemic-level changes to improve organizational results.
Some themes we cover in this episode:
- How the last quarter has transitioned from more volatility to an opportune moment for builders
- The possibility of a soft landing from recent inflation
- How inflation and interest rates affect the current housing market
- The role of psychology in economics and marketing (The Zonda Index)
- How real estate professionals can communicate these trends to buyers
- How to utilize quieter market periods for future success
- The looming issue of affordable housing and its impact on consumer behavior
And finally, don't miss the Peer Learning Question of the Week where Oren offers advice on what third-party materials to have on hand in the sales office.
Read Zonda’s Baby Chaser Index: https://www.builderonline.com/data-analysis/austin-tops-zondas-baby-chaser-index-for-second-year-in-a-row_o
Connect with New Home Star: https://www.newhomestar.com
Hosts Tori and Coppers introduce Season 12 of New Home Star’s Real Estate Rockstars podcast.
Will Zhang of OpenHouse.ai joins hosts Erin and Coppers to talk about how AI is affecting the real estate industry and how you can utilize it to make smarter decisions in your business.
Connect with Will: https://www.linkedin.com/in/wyhzhang/
Learn more about OpenHouse.ai: https://openhouse.ai/
Greg Bray of Blue Tangerine joins hosts Tori and Coppers to share about how to make your builder websites stand out to your buyers.
Connect with Greg: https://www.linkedin.com/in/gregbray/
To learn more about Blue Tangerine: https://bluetangerine.com
Find the Builder Marketing Podcast: https://www.buildermarketingpodcast.com
Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
Anya Chrisanthon, Chief Brand Officer for Anewgo, joins host Coppers to give us some insight into the amazing marketing technology available within new home sales.
Connect with Anya: https://www.linkedin.com/in/anyachrisanthon/
Check out Anewgo: https://anewgosell.com
Here's Anewgo's Marketplace: https://anewgo.com
Find Anewgo on LinkedIn: https://www.linkedin.com/company/anewgo/
Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
Learn more about New Home Star: https://www.newhomestar.com
Music: Starlight by QB
Hosts Tori and Coppers introduce Season 11 of New Home Star’s Real Estate Rockstars podcast.
Music: Starlight by QB
Chad Sanschagrin, CEO of Cannonball Moments, joins hosts Tori and Coppers to discuss how a growth mindset can help you to create the next, better version of yourself.
Music: Starlight by QB
Getting a mortgage has become more complicated for our new generation of homebuyers. In times of uncertainty, homebuyers need someone to show them how to navigate the market shifts. New Home Star's VP of Organizational Development, Keith McKinney, joins hosts Tori & Coppers to talk about how to break down the important terms and calculations you need to guide your prospects through the most favorable thought process.
Music: Starlight by QB
Steve Rider, CEO of The National Builder Trade In Program, joins hosts Tori and Coppers. Steve is an incredible resource for builders to decrease contingencies and grow their traffic. They talk about how to set yourself up as an expert in new home sales and how to drive traffic to new communities.
Websites:
https://www.buildertradein.com/
https://www.newnha.com/
Music: Starlight by QB
Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
Music: Starlight by QB
Hosts Tori and Coppers introduce Season 10 of New Home Star’s Real Estate Rockstars podcast!
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Meredith Chapman has 15 years of new home sales experience as an onsite sales consultant, sales trainer, and area sales manager. She joins hosts Tori and Coppers to discuss the importance of teamwork and how now is still a good time to buy a home — even with rising interest rates, supply chain shortages, and everything else going on in 2022.
Music: Starlight by QB
Bassam Salem, founder of AtlasRTX, joins hosts Tori and Coppers. Bassam founded AtlasRTX with a simple mission; to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind), and business development (#MoreWithLess & #IntellectuallyHonest).
AtlasRTX Website
Music: Starlight by QB
Mary Lindeman joins hosts Tori and Coppers to discuss New Home Star's builder development and how we ensure the ideal client relationship.
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Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
Music: Starlight by QB
Hosts Tori and Coppers introduce Season 9 of New Home Star’s Real Estate Rockstars podcast.
Music: "Starlight" by QB
New Home Star's Keith McKinney, Vice President of Organizational Development, joins hosts Tori and Coppers to teach listeners how to utilize the digital space to lead their organizations most effectively.
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New Home Star's Elizabeth Blissett, Director of Online Sales Operations, joins hosts Tori and Coppers to discuss online sales and the role of the online sales concierge.
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Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
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Kasey Brown, Regional Purchasing Manager for Goodall Homes, joins hosts Tori and Coppers to discuss purchasing for new home construction and what to keep in mind as we continue into 2022.
Hosts Tori and Coppers introduce Season 8 of New Home Star’s Real Estate Rockstars podcast.
Music: Starlight, by QB
Chris Hartley joins hosts Tori and Coppers to discuss how to be present and find your “why,” as well as what ”Success Disease” is and how to avoid it.
Jim Colella, National Builder Program Manager at Guaranteed Rate, joins hosts Tori and Coppers to discuss new construction lending and how to foster better relationships between builders, new home sales professionals, and lenders.
Music: Starlight, by QB
In this episode, hosts Tori and Coppers are joined by New Home Sales Professional, Quint Lears, as they discuss the topic of customer focus.
Check out Quint's keynote at the 2020 International Builders Show Super Sales Rally!
Quint's website: https://newhomesales.com/
Music: Starlight, by QB
Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market!
Music: Starlight, by QB
Hosts Tori and Coppers introduce Season 7 of New Home Star’s Real Estate Rockstars podcast!
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Melanie Mickie joins hosts Tori and Coppers to discuss mentorship and growth in your real estate career.
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Steve Galvan joins hosts Tori and Coppers to discuss generational wealth and the importance of having a real estate coach.
Music: Starlight, by QB
Adam Adams joins hosts Tori and Coppers to discuss real estate investment and active vs. passive income.
Music: Starlight, by QB
Oren Jacobson joins hosts Tori and Coppers to give an economic update on the real estate market.
Hosts Tori and Coppers introduce Season 6 of New Home Star’s Real Estate Rockstars podcast.
In this episode, our hosts talk with New Home Star sales professionals Brandon Montalvo and Katie Finch about their success in the real estate industry and the importance of clean contracts.
Hear from New Home Star VP of Organizational Development, Keith Mckinney, and Director of Organizational Learning, Aaron Wagner, on New Home Star's approach to Organizational Development and how they've succeeded during the pandemic.
During a confusing and difficult time, leaders can make the ultimate difference in their team. Our hosts talk with New Home Star Sales Director Nicole Trazzera about her career and her leadership strategy during the pandemic.
What does 2021 look like for real estate professionals? Hosts Stephanie G. and Tori R. talk with New Home Star Lead Market Analyst, Oren J., about the economy and how current trends are affecting the new home sales industry.
Our hosts talk about what's to come in Season 5 of New Home Star's Real Estate Rockstars!
In the last episode of the first season, Tori R. and Stephanie G. talk with New Home Star developers Matt J., Kiana G., and Christian G. to get an insider's look at New Home Star's online platform, New Home Connect™.
Sales Professionals Tori R. and Stephanie G. talk with New Home Star Marketing Director, Chris L., and Assistant Marketing Manager, Erin L., about the company's event planning process and what goes on behind the scenes!
Our podcast hosts talk with sales professionals Erin C. and Elizabeth B. to get a look behind the curtain at New Home Star's 15 Minutes of Wellness podcast!
Podcast Hosts and Sales Professionals Stephanie G. and Tori R. talk with Director of Organizational Learning, Aaron W., about the Leadership Development Program and what it takes to be a leader at New Home Star!
Real Estate Rockstars is back! Sales Professionals Tori R. and Stephanie G. talk with Field Training Director Jamie P. about his career and New Home Star's mentorship program.
Tough times have brought big changes to training processes within New Home Star. Sales Professionals Keith McKinney, Jamie Pugh, and Heather Dunwoody discuss how they have pivoted their training approach in response to the pandemic.
In this podcast, New Home Star tackles how real estate pros need to accommodate the new realities of our work environment in the areas of finance, health and wellness, and self-motivation. Listen as knowledge is shared from New Home Star leaders Michael Coopers, Elizabeth Blissett, Mary Lindeman, and host Keith McKinney on these important topics.
New Home Star VP of Organizational Development, Keith McKinney, and COVID-19 Task Force member, Carol Douis, discuss how New Home Star and other real estate organizations are adapting to the hurdles of the world-wide pandemic.
In this 2020 reboot, New Home Star VP Keith McKinney talks the leader of New Home Star's MENSA program, Jamie Pugh and 2019 MENSA Member of the Year, Michelle Webb about the importance of mentorship in the new some sales industry.
In Episode III of Women in Leadership, Keith McKinney sits down with Jessica Peskin, National VP of Marketing for Property Plus.