Little Talks: Recent Episodes
Littlefield Agency
Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
"Can you knock this out by tomorrow?"
On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up.
This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Between sales requests, trade shows, last-minute projects, and everything in between, it's easy for strategic work to get pushed aside by whatever feels most urgent.
The conversation isn't about saying "no." It's about making the tradeoffs visible. Every new project takes time away from something else, and the best teams are intentional about what moves forward and what waits.
Because marketing isn't just producing deliverables. It's helping drive growth, and that work deserves the time and focus to do it well.
See you next week for more Little Talks!
— Sam, Claudia, and Roop
Tell us what you think!
AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better.
But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, moving faster also means being more thoughtful about how you use AI.
Sharon joined Sam and Roop to discuss the legal side of AI, including intellectual property, data privacy, and why those conversations can't wait until something goes wrong.
The takeaway wasn't that marketers should avoid AI. It was that every team should understand the tools they're using, establish clear policies, and make sure legal considerations keep pace with the technology.
AI is changing the way marketers work. The companies that benefit most will be the ones that pair innovation with the right guardrails.
See you next week for more Little Talks.
— Claudia, Roop, Shannon, and Sam
Tell us what you think!
Planning isn't usually the problem.
Most teams have goals. They have strategy sessions. They have whiteboards full of ideas and calendars full of kickoff meetings.
The hard part is what happens after all of that.
This week on Little Talks, Sam and Roop discuss Traction by Gino Wickman and why it's had such a big impact on the way Littlefield Agency operates. The system isn't flashy, and that's kind of the point. It creates a rhythm that helps teams stay focused, solve problems, and actually follow through on the things they said were important.
The conversation covers everything from quarterly Rocks and Level 10 meetings to core values and issue lists, but it all comes back to one idea: growth doesn't happen because you planned well. It happens because you consistently execute.
Whether you use Traction or another framework, the biggest takeaway is simple. Great teams don't just make plans. They build systems that help them keep those plans moving.
See you next week for more Little Talks.
— Claudia, Sam, and Roop
Tell us what you think!
AI search isn't coming. It's already here.
This week on Little Talks, Sam and Roop talk about one stat that caught everyone's attention: AI referral traffic to U.S. retail sites is up 393% year over year.
That's not just another marketing number. It's a sign that buyers are starting to search differently.
Instead of scrolling through a page of links, they're asking AI tools questions, comparing options, and getting recommendations before they ever visit a website. In fact, AI-referred visitors are converting at a much higher rate because they're arriving with more context and confidence.
So what does that mean for B2B brands?
It means showing up in AI search is about more than SEO. Reviews, product pages, third-party mentions, Reddit conversations, and the overall trust you've built online all play a role in whether AI sees your company as a credible recommendation.
The buying journey isn't going away. It's just changing.
And if your brand isn't part of those AI conversations, you may never make it into the consideration set in the first place.
See you next week for more Little Talks.
— Roop, Claudia, and Sam
Tell us what you think!
Trust is one of those things marketers talk about all the time, but it's hard to point to on a dashboard.
This week, Sam and Roop discuss why that doesn't make it any less important.
When you're selling equipment that costs six or seven figures, people aren't clicking an ad and making a purchase that afternoon. They're talking to coworkers. Reading reviews. Watching YouTube videos. Asking AI questions. Checking Reddit. They're figuring out whether your company is worth trusting long before they ever talk to sales.
That's why trust is more than a brand metric. It's part of your marketing.
The conversation covered everything from paid media and AI search to dealer relationships, customer reviews, and the small moments that shape a buyer's opinion over time. Because while you can't tell people to trust you, you can consistently give them reasons to.
The brands that earn trust are usually the ones willing to educate, be transparent, and show up wherever customers are looking for answers.
See you next week for more Little Talks!
— Claudia, Sam, and Roop
Tell us what you think!
Most equipment marketing is built for the buyer who is ready to own. That makes sense. Ownership is the big, shiny goal. But it also means rental buyers can get treated like a side audience, when in reality they may be the person with the most immediate need in the room.
On this week’s Little Talks, Sam and Roop talk about why rental buyers think differently and why the marketing should, too. These customers are not always dreaming about pride of ownership. Sometimes they have a machine down, a job to finish, or a three-week project that cannot wait for a long sales cycle to gracefully unfold. Romantic? No. Important? Very.
That changes the message. Features still matter, but reliability, availability, and confidence matter more. It also changes the dealer conversation. If someone walks up to the rental counter frustrated with another machine, the person behind that counter has a real chance to steer them toward something better. That only works if your brand has done the work to make the story easy to tell.
Rental can be a smart business strategy, not just a holding pattern before purchase. Get the right person on the right machine at the right moment, and you may be creating a future owner without trying to force the ownership message too early. That is the kind of marketing shift worth paying attention to.
See you next week for more Little Talks!
— Claudia, Roop, Chelsea, and Sam
Tell us what you think!
Friend of the podcast Jay Schwedelson is back on Little Talks this week, and as usual, he didn't disappoint!
Jay joined Sam and Roop to talk about his new book, Stupider People Have Done It, and somewhere between marketing, AI, LinkedIn, TV, coffee, and life advice, we landed on a simple idea: people still trust people.
AI can help you move faster. Social proof matters. Your LinkedIn page shouldn't look abandoned. But as Jay pointed out, "humanity is the algorithm." The brands and people that stand out are usually the ones willing to sound like actual humans.
Also, if you haven't checked out the book yet, all proceeds go to The V Foundation for Cancer Research, which is a pretty great reason to pick up a copy.
See you next week for more Little Talks.
— Jay, Sam, Roop, and Claudia
Tell us what you think!
AI has made it incredibly easy to make more stuff.
More blogs. More emails. More social posts. More everything.
The problem? Nobody was sitting around wishing there was more content on the internet.
This week on Little Talks, Sam and Roop talk about what happens when everyone has access to the same tools and can create the same types of content. AI can absolutely help. It's great at research, first drafts, and speeding up the work. But the one thing it can't generate for you is trust.
That’s where brands still have to do the hard part.
The conversation covered everything from AI search and content creation to LinkedIn, Reddit, TikTok, and why your perspective may become more valuable than your publishing volume. The brands that stand out won't necessarily be the ones producing the most content. They'll be the ones with something worth saying.
Ironically, if you want AI to cite your content, you may need to sound a little less like AI.
See you next week for more Little Talks.
— Sam, Claudia, and Roop
Tell us what you think!
Marketers love a good audience segment until it gets too broad to mean anything. “Business decision-makers” sounds nice in a media plan, but it does not tell you much about where those people actually spend time, what tools they use, or what signals point to real intent. That is where things get interesting, and occasionally a little uncomfortable, because our phones know us better than most dropdown menus do.
On this week’s Little Talks, Sam Littlefield sat down with Ben Bring from Sabio while Roop was out somewhere in the Colorado mountains doing Roop things. Ben’s big idea was simple: you are what you app. The apps people use, the frequency with which they use them, their device language settings, and the patterns around those behaviors can help build more useful, privacy-conscious audience signals than marketers get from one broad label.
The takeaway is not that one app tells the whole story. It is that smart audience building comes from stacking recent, relevant signals until the picture gets useful. And if your next media plan still treats niche audiences like a rounding error, it may be time to ask what they are actually opening every day.
See you next week for more Little Talks.
- Claudia, Sam, and Ben
Tell us what you think!
Agency size has a funny way of becoming a security blanket. It feels measurable, which makes it feel useful. A 60-person shop sounds safer than a 25-person shop, at least until you remember that all 60 people will not be in your reporting meeting, your strategy call, or the late-afternoon scramble when priorities shift.
That is where Sam and Roop spent most of this week’s conversation. The episode is not a tiny-agency rally cry or a big-agency takedown. There are great partners at every size. The real issue is whether the team assigned to your business has the experience, focus, access, and chemistry to move quickly and make smart decisions with you.
They also hit on something that feels especially true right now: the old resource gap has changed. Ten years ago, bigger agencies often had better access to research tools, technology, and infrastructure. Now, with better platforms and AI helping lean teams do more, size is a much less useful shorthand for capability. The sharper test is who is actually doing the work, who is leading it, and how well they understand your business.
David did not beat Goliath by becoming bigger. He won by being faster, more focused, and willing to use a different approach. Not a bad reminder for any marketing team staring down an agency decision and trying to separate peace of mind from actual partnership.
See you next week for more Little Talks.
— Claudia, Sam, and Roop
Tell us what you think!
This week’s episode of Little Talks is a special one. After 10 years at Littlefield Agency, Chelsea Clement joins Sam and Roop on the podcast one last time before heading into her next chapter: becoming a full-time mom.
Chelsea has been a huge part of Littlefield for the last decade. If you’ve interacted with our team, followed our content, listened to the podcast, or honestly just spent five minutes around the agency, you’ve probably felt her impact whether you realized it or not. She’s thoughtful, wildly organized, hilarious, calm in the chaos, and somehow always knows exactly what needs to happen next.
So for her final episode, we decided to make it all about Chelsea.
Sam and Roop put her in the hot seat to answer some of the most asked questions over the years, share behind-the-scenes Littlefield stories, reflect on the last 10 years, and talk about everything from agency life to what makes Littlefield… Littlefield.
So join us for a celebration of one of our favorite people, favorite teammates, and unquestionably one of our favorite podcast guests of all time.
We love you, Chelsea. Thanks for everything.
See you next week for more Little Talks.
— Claudia, Sam, Roop, and Chelsea
Tell us what you think!
Dealer marketing can look really organized at the corporate level and still completely fall apart in the field. A portal gets built, assets get uploaded, launch emails go out… and then a dealer posts an off-brand phone photo five minutes later.
This week, Sam and Roop talked about why that happens. Most dealers are not trying to ignore the brand. They are trying to sell in their market, to their customers, in real time. And when corporate marketing feels too disconnected from that reality, they will find their own way.
That’s why the conversation kept coming back to partnership over control. Better tools help, but the best channel marketing strategies make dealers feel supported, not managed.
Because at the end of the day, the question is simple: are we making it easier for dealers to stay on brand, or easier to work around us?
See you next week for our special Chelsea episode! You won't want to miss it!
— Claudia, Sam, Chelsea, and Roop
Tell us what you think!
A lot of teams still talk about AI like it’s some far-off future conversation. But in reality, the shift is already happening, and fast. The more interesting question now is not whether the tools are improving. It’s what teams choose to do with the extra space those tools create.
This week, Sam and Roop reflected on conversations coming out of the latest Magnet meeting and kept landing on the same idea: AI and agents are most valuable when they create more room for strategy, thinking, and better decision-making. Faster workflows matter, but only if they lead to sharper insights and stronger work on the other side.
Because more capacity does not automatically mean more value. Teams can use it to create more content, more meetings, and more noise. Or they can use it to become more thoughtful, more focused, and more useful to the people they serve.
That’s the part of this moment we’re paying attention to.
See you next week for more Little Talks!
— Claudia, Chelsea, Sam, and Roop
Tell us what you think!
Everybody loves a quick win, especially when revenue goals are staring you in the face. But in B2B marketing, the fastest-looking result is not always the most valuable one. Long sales cycles, budget timing, research-heavy purchases, and multiple decision-makers mean trust usually builds long before a deal closes.
In this week’s episode of Little Talks, Sam and Roop chat about how that pressure shows up for marketing teams every day. We see it with brands selling complex equipment, serving municipalities with fixed budgets, or trying to stay in front of buyers over months or even years. Yes, there are near-term opportunities with existing customers through upgrades, parts, and add-ons, but those wins only keep coming when the bigger demand-building work is happening too.
The challenge: are we measuring marketing only by what closes immediately, or are we paying attention to the touch points that move new buyers closer to a decision as well? As you head into planning and budget conversations, take a hard look at whether your content, email, social, and media strategy are built for the long game or just the next short burst.
See you next week for more Little Talks!
— Chelsea, Sam, Claudia, and Roop
Tell us what you think!
In B2B marketing, there’s a familiar disconnect: the people building the product and the people selling it often speak different languages. When specs and performance lead the story, buyers can drop off before they ever reach a decision. The opportunity isn’t to simplify the product. It’s to translate what it does into what it means.
At the upper funnel, that shift is strategic. On a recent episode of Little Talk, we unpacked our benefits ladder approach, moving from product attributes to functional benefits to the emotional drivers that actually influence decisions. Even in B2B, buyers aren’t just evaluating features. They’re asking if it fits their needs, their team, and their world.
That’s why we push brands to start with the problem, not the product. Leading with a buyer’s challenge builds immediate trust and signals understanding. The product still plays the hero, just not in the opening line.
So what does your marketing lead with: what your product is, or why it matters?
See you next week for more Little Talks.
— Claudia, Chelsea, Sam, and Roop
Tell us what you think!
The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch. No momentum, no pushback, no one really in your corner.
That model works for some things. But for growing a brand, it definitely has a ceiling.
Own this week’s episode of Little Talks, Sam and Roop dig into why real partnerships outperform vendor relationships and what that actually looks like. The idea is that trust compounds. We’ve had clients take years to fully open up their data, and once they did, everything clicked into place faster and more effectively.
That’s what partnership is. Shared goals. Shared wins. And the willingness to challenge each other to get to a better outcome.
Are your agencies building toward your long-term growth, or just checking the box?
See you next week for more Little Talks!
— Roop, Sam, Chelsea, and Claudia
Tell us what you think!
One of the most common things we hear from brands thinking about engaging in a content program is, “we just don’t have that much to say.” And man, oh man ... We're here to tell you that’s just not true. The problem isn’t a lack of ideas or topics, it’s where you’re looking and who you're writing it for. Your content shouldn’t be about you and trying to constantly sell, it should be about your customers and their issues and needs.
One place Roop likes to point out is to start with your customer service team. They’re answering the same questions every day. Grab ten minutes with them, get the top five to ten issues they hear day in and day out, and you’ve got your first batch of content. That wasn't hard, was it? From there, you can build it out with Google’s “People Also Ask,” Reddit, reviews, competitor blogs and more. We’ve seen teams go from nothing to a list of 50+ topics just by doing that.
Once you have ideas, group them into bigger topics and smaller pieces. A topic like starting a content plan can turn into posts about generating ideas, executing, and measuring results. You don’t have to cram everything into one post. And if your subject matter experts get too technical, run it through AI and have it rewritten at a tenth grade level. Keep the facts, just make it readable.
Content isn’t a silver bullet, but it matters. It helps you get found, build trust, and stay in front of people. Most buyers need a lot of touch points before they’re ready. The ideas are already inside your business. You just need to know where to look.
See you next week for more Little Talks!
— Claudia, Chelsea, Sam, and Roop
Tell us what you think!
Trade shows are expensive. Between booth space, travel, swag, staffing, and all the little costs that sneak up on you, it's not unusual for a single event to run well into five or six figures. And yet, when leadership asks "was it worth it?" most teams fumble the answer. Not because the show wasn't valuable, but because no one set up a real way to measure it in the first place.
This is something we talk about a lot at Littlefield Agency, especially with clients who are heavy in the trade show circuit.
So when Sam and Roop sat down to record this week's episode of Little Talks, it felt like a conversation that was a long time coming. The gang digs into the full picture. Lead quality versus quantity, the attribution mess that comes with in-person events, how to actually measure booth traffic, what a solid follow-up strategy looks like, and how to make the case to leadership when the ROI isn't immediately obvious.
Here's the big question: if your trade show ended tomorrow, could you walk into a room and confidently show leadership what it produced. Not just badge scans and business cards, but real pipeline impact? If the answer is anything less than an enthusiastic yes, this episode is going to hit close to home. The measurement problem is fixable, but only if you're willing to build the system before the show, not after.
See you next week for more Little Talks!
— Sam, Claudia, Roop, and Chelsea
Tell us what you think!
There’s a moment every in-house marketing team knows. You look up at 6 p.m., your to-do list is longer than when you started, and the big strategic work still isn’t done. You were busy. Really busy. But doing what, exactly? That gap between daily execution and long-term strategy is real, and it’s one of the most common challenges marketing teams face.
At Littlefield, we work alongside in-house teams of all sizes. The best partnerships don’t feel like vendor relationships. They feel like true collaboration. We’re not here to replace your team. We’re here to strengthen it, bring fresh perspective, and help carry the load when things get heavy.
So here’s the question: if your team had a strategic partner who could move fast, think differently, and stay focused on business goals, what could you accomplish that you’re not doing today? That’s the conversation worth having.
See you next week for more Little Talks.
— Sam, Chelsea, Roop, and Claudia
Tell us what you think!
Change is hard. It's always been hard. But the rate at which B2B marketers are being asked to adapt right now, juggling AI adoption, cross-functional alignment, proving ROI, and meeting digital buyers where they are, it is genuinely unlike anything we've seen before. The pressure is coming from every direction with CFOs expecting more with less, sales and IT teams that need to be brought along, and a technology landscape that looks completely different than it did just two years ago.
Sam came back from the Master B2B conference in Chicago fired up about this exact tension. Sitting in roundtables with over 200 B2B e-commerce marketers, the theme that kept surfacing wasn't strategy or budget or even AI, it was change management. How do you get your organization to actually move? On this week's Little Talks, Sam and Roop dig into what that looks like on the ground. From a stat suggesting 33% of B2B marketing staff will be agentic by 2030, to why almost no one in a room of 40+ marketers could quantify the ROI of their AI tools yet.
AI is definitely changing the game, but do you know what your AI investments are actually returning? Not in efficiency terms, not in hours saved, but in real, measurable business outcomes? If you can't answer that today, now is the time to start building toward it, because that question is coming for every marketer sooner than you think.
See you next week for more Little Talks!
— Sam, Chelsea, Roop, and Claudia
Tell us what you think!
Many businesses hire agencies to execute tasks: build a campaign, design an ad, launch a website. But the strongest agency relationships go beyond simple execution. A truly strategic agency sees itself as a partner in growth, focused on outcomes like revenue, customer acquisition, and brand positioning rather than just delivering assets.
For Littlefield Agency, that partnership means asking “why” before saying “yes.” By understanding the real business objective, we can recommend the right solution and push back when we don't feel like something will move the needle. Strategic partners also think beyond individual campaigns, looking at the customer journey, competitive landscape, and the metrics that actually drive business growth. For us, these are also the best, most collaborative and rewarding relationships we have.
So give this week's episode a listen and ask yourself, "does my agency act like an order taker or strategic partner?" If your answer is the latter, you got yourself a good one!
See you next week for more Little Talks.
— Sam, Roop, Claudia, and Chelsea
Tell us what you think!
On this week's episode of Little Talks, we return to favorite topic: AI. In marketing, AI isn’t just moving fast, it can also be unstable. Tools launch, raise funding, and pivot in the same week. The hype cycle that once took years now takes months, and sometimes just weeks. That pace can create some real fatigue for those of us in the AI trenches. A lot of new platforms are simply wrappers on some other foundation's models, meaning one native feature release from a major player like Google or OpenAI could erase an entire product or start-up overnight.
And not every impressive AI-driven demo deserves your time. Shiny tools are often only solving narrow problems in flashy ways. More strategic AI solutions integrate into core systems like your CRM, business platforms, and workflows, driving measurable results. The solutions that last reduce cost, increase speed, and connect to revenue. The ones built on novelty or “better prompting” alone likely won’t.
Our takeaway this week? Don’t chase tools, instead build AI literacy. And remember, good strategy will always outlast the latest software. In a noisy AI market, steady thinking is your human advantage.
See you next week for more Little Talks!
— Sam, Roop, Claudia, and Chelsea
Tell us what you think!
Likes and views feel good, but they don’t pay the bills. Vanity metrics are easy to report and look great in a slide deck, but they’re tough to connect to revenue. On this episode of Little Talks, Sam and Roop discuss the real shift marketing teams need to make, no longer chasing attention but instead measuring impact.
If marketing is working, you’ll see it in the pipeline. Are we generating real sales-qualified leads, or just form fills? And if marketing disappeared tomorrow, would revenue take a hit? Are we spending $1 to make $3 or just to get applause?
So join the gang as they talk about what really matters to your business, ROI.
See you next week!
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
It's Monday morning quarterback time! After the biggest football game in the world is over, it's time to discuss the marketing world's big game—the commercials.
Roop, Sam and Claudia go through the highs and lows of this year's Big Game ads, ranking their favorites and least favorites once again. Who did it right and who wasted their money? The game itself may have been a snoozer, but we think there were some spots worth staying awake for.
So grab your leftover buffalo wings and cheese dip, and join the gang as they cover the biggest Sunday of the year.
And be sure to let us know which ads moved YOU and which fell flat.
See you next week!
Tell us what you think!
Fresh off their new website launch, Grasshopper Mower's, Michael Simmon, joins Sam and Roop to discuss some of the things to consider when developing a new website for your brand. It's not all pretty pictures, designing a new site involves a lot of planning and strategy to ensure your investment returns dividends for you and your business.
From SEO and AI SEO considerations, to user experience and measurement plans it can be overwhelming. Mike's takeaway? Give yourself enough time to do it right, and put your customer at the forefront of most every decision. Think about how they would react to what they are experiencing, and remove any roadblocks or icky features. After all, if done right and with an eye toward generating leads and sales, it's all about them.
So grab a cup of coffee and join our discussion on the do's and don'ts of website creation. See you next week with Sam and Roop's "big game" commercials review!
— Chelsea, Sam, Claudia and Roop (and Mike!)
Tell us what you think!
We touched on them last week with Chris Kizer, but in this episode, Sam and Roop dive a bit deeper into the specifics of what we know about OpenAI’s new ChatGPT ads. When are they rolling out? Who will see them? How much do they cost advertisers? What sort of analytics can we expect?
Lots of questions, and a handful of answers that aren’t all that great. But some promising new formats from the tech giant look like they’re coming down the line.
So join us as we geek out (and temper expectations) over something brand new in the marketing world.
— Chelsea, Claudia, Sam and Roop
Tell us what you think!
All healed up and feeling great, our Media & Analytics Director, Chris Kizer, finally joins Sam and Roop to recap his stellar presentation (and learnings) from a MAGNET retreat that started the new year. Chris is a human calculator that brings next level media performance and reporting to our clients. Give this episode a listen to get some insight into what's happening now and what's coming up for the marketing media landscape, including some notes on the newly announced OpenAI ad platform rolling out to ChatGPT.
Chris shares practical takeaways agencies and in-house teams can use, from evolving attribution models to how AI is reshaping media planning, optimization, and client reporting. He also covers where performance marketing is gaining efficiency, where expectations need to reset, and how smart teams can stay ahead without chasing every shiny new tool. If you’re responsible for media dollars in 2026, this episode offers a grounded look at what matters next, and what doesn’t.
—Chris, Sam, Roop and Claudia
Tell us what you think!
Our scheduled guest had to take a rain check, but fear not! Chris Kizer will be our guest next week as we discuss all things media heading into 2026. This week? You’re stuck with Roop and Sam again, but they have a topic we think most of you can relate to—hating all the AI slop flooding your social feeds (and, in some cases, your TV). And no, AI didn’t write this, we used an em dash on purpose!
The gang discusses Merriam-Webster’s word of the year, slop, and how AI-generated images and video contributed to its rise in popularity. With so much AI content being pushed out, trust is eroded, and brands are better served by leveraging AI in other ways.
So listen in as Sam and Roop talk about the do’s and don’ts of AI content for brands, and we’ll see you next week with the main man, Chris Kizer!
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
Sam and Roop return from a lengthy time off for the holidays, and are pumped and ready to go for the new year! After they chat about their Christmas and New Year celebrations (and give the unseasonably warm December weather the thumbs down), it's on to business.
To start the year, Sam traveled to Florida for an annual MAGNET retreat with Chris Kizer (who will make his podcast debut next week!). The two shared media and analytic processes we use for our clients with other MAGNET agencies, and gained some insights from the group themselves. It's a fast-moving area of marketing, and we're lucky to have talented folks like Chris and his team at Littlefield Agency to stay on top of getting the most out of media buys and business results for our clients.
Next week, Chris will debrief you on everything he covered in Florida. You won't want to miss it!
— Claudia, Sam, and Roop
Tell us what you think!
For our last episode of the year, Sam and Roop take a look at Little Talks numbers, Spotify wrapped-style! Questions asked and answered:
- What was their total watch time on YouTube?
- Which month performed the best?
- What were their top topics?
- What were their top 3 episodes by streams?
- Which European country are they most popular?
- And more!
We would also like to thank all of you for listening. It really blows our minds that you voluntarily spend time with us every week, so thank you.
It's been a great year at Littlefield Agency, and 2026 is already looking brighter! Have a merry Christmas and a happy New Year and we'll see you on the other side.
—Claudia, Sam, Chelsea and Roop
Tell us what you think!
In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.
Among the gems dropped this episode:
- “Data makes you fast, your gut keeps you right.”
- 69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.
- 89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.
- “Don’t ever give a customer a reason to regret after the fact doing business with you.”
- And more!
So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.
Next week: Sam and Roop wrap 2025, Spotify-style!
—Trent, Sam, Roop, Claudia, and Chelsea
Tell us what you think!
Only three episodes left for 2025, and as we head toward the end of the year, Sam and Roop chat about something that may at first seem like a major problem (but is really just another opportunity to get your content in front of your customers) ... zero-click search.
What is it? Zero-click is when someone searches on Google (or another engine) and gets what they need right on the results page (shopping results, sports scores, answers to their question, etc.), so they don’t click through to any websites. Around 60% of all searches result in zero-click as of today, with that number as high as 77% on mobile. And as AI continues to embed itself in search culture, that number will likely only grow.
Bad news, right? Nope! Listen in as the gang covers this shifting behavior in search and how your website and its content are actually more important than ever.
And next week: Trent Guyer is back for Trent-a-palooza!
See you soon.
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
It’s a short but sweet episode of Little Talks this week as Sam and Roop reflect on the year and all they’re thankful for.
It’s a short but sweet write up, too! : )
Have a great holiday weekend and we’ll see you next week.
— Sam, Roop, Chelsea and Claudia
Tell us what you think!
This week on the podcast, Sam, Roop and Claudia discuss when the appropriate time to put up Christmas decorations is. Before Thanksgiving? After? Never? There are opinions, but of course whatever you have planned works.
Speaking of planning, that's the real topic on this episode of Little Talks! Planning season (September through November-ish) isn’t just filling out calendars, it’s aligning business goals with media, content, and campaign priorities for the year ahead. And the best plans start with a look back. What actually worked vs. what just looked good on paper?
We find that campaign and content planning works best when clients involve us early. The more we know about business goals and sales cycles, the more we can build proactive, not reactive, marketing that delivers!
So listen in as Sam and Roop discuss planning season at Littlefield Agency, and let us know where you stand on the Christmas decorations! See you next week.
— Sam, Roop and Claudia
Tell us what you think!
Sam and Roop fire up the mics for another episode of Little Talks to talk (what else?), AI. This week, they discuss OpenAI and PayPal's new partnership that could change how people shop online, turning ChatGPT into an AI-powered shopping mall.
Starting next year, products from PayPal merchants will appear in ChatGPT’s search results across categories like fashion, home improvement, and electronics. Shoppers will be able to browse and buy directly within ChatGPT using PayPal or Venmo, with natural, personalized conversations that adapt to individual tastes, budgets, and past behavior. Could this partnership shift online shopping away from Google and Amazon?
The gang thinks this collaboration could mark the start of a new kind of competition, an “AI commerce” era where shopping isn’t just about clicks and carts, but about who controls the conversation.
— Sam, Roop and Claudia
Tell us what you think!
We're back with another AI-driven topic this week, agentic browsers. Specifically, after two weeks of using it, we give our thoughts on OpenAI's new Atlas browser.
Agentic browsers (browsers with integrated AI agents that can autonomously perform tasks by navigating and interacting with websites on a user's behalf) are here, and Roop says they have the potential to change the way we interact with the internet forever.
Instead of just showing web pages, these new browsers, like OpenAI’s Atlas (currently available to OSX users only), Perplexity’s Comet, are built to understand, plan, and act. They can read and interpret content, complete tasks, and even make purchases (!) on behalf of users. For marketers, this means the online audience is no longer made up of just people. AI agents will increasingly be the ones discovering, summarizing, and deciding what gets attention.
And as Sam and Roop have been discussing for a couple of months now, these AI shifts makes content quality and its structure more important than ever for brands.
So listen in as the gang gives their hands-on thoughts of Atlas, and join us next week when we talk AI again, this time OpenAI and PayPal's recent partnership and what it could mean for e-commerce in the near future.
— Sam, Roop and Claudia
Tell us what you think!
This week, Sam and Roop dive back into a hot topic, AI and SEO, to answer the question, “Is SEO for AI engines really something new?”
Spoiler alert: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) aren’t entirely new strategies, they’re really evolutions of SEO. Google has confirmed that traditional SEO principles are still the foundation for gaining visibility in AI-driven answer engines. When users ask questions, AI systems don’t just find one article with a matching title. Instead, they break the query into smaller, related questions and then pulls the best, most credible snippets from across the web to form a complete answer. It's like twenty searches in one!
That means content today needs to be modular, well-organized, and clearly written so each section can stand alone as an authoritative answer. There are some new metrics, like share of voice and sentiment are emerging, but the key to showing up in answer engines and large language models (LLMs) remains solid SEO fundamentals: structure, clarity, and credibility. AEO and GEO represent the next step in SEO’s evolution, not a replacement for it.
But there are some tweaks to what you might be doing with your current content and its mechanical markup that are also vital in the age of AI. You'll have to listen to the episode to hear what those things are!
Next week the gang will be reviewing the ever expanding world of OpenAI and ChatGPT, this time in the form of a new browser (Atlas) that could change how we consume content on the internet in a massive way.
— Roop, Sam and Claudia
Tell us what you think!
Sam and Roop are back this week with a quick look ahead to 2026, where it’s pretty clear that the biggest marketing shifts will build on what defined 2025, AI-assisted tools becoming more sophisticated and in more widespread use. The difference now? We’re moving from experimentation to execution. The future is here.
If 2025 was about learning to use AI, 2026 will be about proving it can actually deliver.
So join the gang as they discuss three of the marketing trends they think will define 2026, including AI getting practical, AI ethics becoming a brand differentiator, and the rise of human-led content. Authenticity will outweigh polish, and subject matter experts, not just influencers, will define credibility.
— Sam, Roop and Claudia
Tell us what you think!
It's been a busy few weeks for the agency, that included client visits in Pennsylvania and Kentucky. This week, the gang is back together and recording for the first time in nearly a month! The topic? Why working with an independent marketing agency can be a smart move for brands. Bigger isn't always better, and the group discusses what that means for your business.
For one, direct access to senior talent means there’s no “B team.” Clients work directly with the experts, the people making the big decisions and doing the creative work. That kind of partnership leads to better communication, more consistent results, and faster problem-solving. Instead of being passed off to junior staff, clients know they’re working with people who truly understand their goals and can make things happen.
With more than 40 years in business, Littlefield Agency has proven it can adapt to change and stay reliable through shifting markets. Clients aren’t just getting a campaign, they’re getting a long-term partner who values honesty, accountability, and results. As Sam points out, smaller agencies can deliver the same strategic power as big ones, but with a more personal, collaborative touch that can have a big impact without the ego.
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.
From subject lines that work to formatting hacks, new stats bring clarity to what’s ahead for email marketing, including insights on:
- Things not to do with AI
- The incredible shelf life of some emails (it’s WAY longer than you think)
- Why white space matters in email design
- The continued anarchy Apple Mail is creating for marketers
- New notes on emojis
- And more
And if you haven’t already, pre-order Jay's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers. It’s sure to be full of his trademark wit and wisdom—and proceeds go to The V Foundation for Cancer Research. A win-win for everyone.
As always, thanks for listening. We’re off next week (listen to this week’s episode to hear why), but back with Sam and Roop the week after. See you then!
—Claudia, Roop, and Chelsea
Tell us what you think!
Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?
So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.
Next week: New email wisdom from Jay Schwedelson, fresh from INBOUND. See you then!
— Sam, Roop, Claudia and Chelsea
Tell us what you think!
Sam's in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a "Claudcast" continuing to cover their recent trip to HubSpot's INBOUND marketing conference in San Francisco. This week's topic: HubSpot's newly announced AI-powered products and upgrades. The duo has been able to get hands on with these in the past week and a half, and are have the 411 for you here.
Marketing Studio
HubSpot's new all-in-one, AI-powered campaign planning and creation workspace that helps teams create content faster, together. The idea is that through this one visual workspace marketers can leverage AI to build strategies and create creative assets from simple prompts, all while stakeholders provide feedback in real-time. Perfect for smaller one to two person marketing teams, probably not enough to replace larger agency tools and talents we already use.
Data Hub
Formerly Operations Hub, the new Data Hub transforms scattered data (think of all the sources and platforms outside HubSpot you have data in right now) into actionable intelligence with AI-powered data management. Combine data, enhance data quality automatically, and activate customer intelligence across your entire HubSpot platform. Roop really liked this one.
Breeze Agents
Last year's Breeze AI rollout was ... fine. This year's agents upgrade kicks it up several notches.
Breeze Agents are always-on teammates running around your HubSpot account. They work across marketing, sales, and customer service to handle the repetitive stuff while you drive the strategy. A real evolution of the Breeze AI integration.
Smart CRM
Isn't this what HubSpot is already? Anyway, HubSpot's new Smart CRM offering unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it. Our early impressions of this feature (free to all HubSpot accounts!) is pretty positive. Next to Data Hub, this is probably the most useful update or product released this year in our opinion.
Next week, Sam's back! And we'll be covering a hot topic these days: AEO (Answer Engine Optimization). How does your content strategy need to change to best help your SEO and your AEO for AI platforms? We'll have some answers from Sam's time in Paris and Roop's time in San Francisco. See you then!
— Claudia, Roop and Brandon
Tell us what you think!
On this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year).
So where to begin? Well, this week we just try to unpack what they saw and heard from a high level. In the coming weeks you'll get breakdowns on new HubSpot offerings ranging from Breeze Agents (HubSpot's AI platform) to Smart CRM (their data enrichment tool that is truly next level), as well as a deeper dive into The Loop (HubSpot's reimagined playbook for staying in front of customers where they are in the age of AI.
Think of this episode as a "preview" of what's to come. Going to catch our breathes, see you again next week!
—Roop, Claudia, Sam and Chelsea
P.S. Pre-order Jay Scwedleson's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers! All proceeds go to V Foundation for cancer research.
Tell us what you think!
On this week's Little Talks we talk search. What it is, where it's going and how your brand can stay relevant in the age of AI SEO. AI is definitely changing the SEO playbook, but fortunately some of the same old tricks that have worked in traditional SEO still work for AI search as well.
We chat strategy, measurement and everything in between as AI platforms like ChatGPT, Gemini and Preplexity start to slowly chip away at Google Search, who is easily still the king with 90% of global search traffic—for now). And as has been the case for a couple of decades now, brands can't ignore AI SEO and the visibility it brings without losing the "top-of-funnel" as well. Early movers who are prepared are gaining authority faster and shaping how their industries are represented in conversational results. Big time stuff.
All this plus some seasonly relevant fantasy football talk and a special shoutout to our friend Siva for inspiring this episode!
—Roop, Sam, Claudia and Chelsea
Tell us what you think!
It’s Roop’s favorite time of year—HubSpot’s INBOUND marketing conference is here! This year, the event moves from Boston to San Francisco, but the awesomeness remains the same. On this week’s episode of Little Talks, the gang shares some favorite INBOUND memories and the sessions they’re most excited about for 2025.
AI and new HubSpot platform announcements are set to take center stage again, but INBOUND isn’t just about the technical updates. Every year, Roop comes back buzzing with fresh ideas from inspirational speakers like Jay Schwedelson and Neil Patel, along with sessions covering B2B marketing hacks, email tactics, content strategies, and more.
This year’s main stage will also feature some unexpected names, like Sean Evans from Hot Ones and Amy Poehler from SNL. How do they fit into a marketing conference? Roop and Claudia will report back! Plus, Anthropic CEO Dario Amodei is sure to deliver fascinating insights on the intersection of AI and marketing.
So grab your Rice-A-Roni and meet us by the Bay as we preview Roop and Claudia’s pilgrimage to San Francisco and all things INBOUND 25!
—Roop, Claudia, Sam, and Chelsea
Tell us what you think!
On this episode of Little Talks, we tackle four common B2B marketing myths and set the record straight.
First up is the idea that gated content is the only way to generate leads. While putting valuable resources behind a form can work, the hosts explain that leaning on it too heavily can actually shrink your audience and hurt your brand authority. Mixing in ungated assets—like blog posts, videos, and podcasts—helps build trust, position you as a thought leader, and keep you visible in search results. When people already trust you, they’re much more likely to say “yes” to that form later.
Next, the conversation turns to the misconception that social media is only for B2C brands. In reality, social platforms are just as powerful for B2B—but the playbook is different. LinkedIn shines for thought leadership and networking, while Instagram and even TikTok can spotlight your brand personality and show off your company culture. It’s about shifting the mindset from pushing sales to offering help, sparking conversation, and making genuine connections.
The third myth challenges the old-school notion that the marketing funnel is a straight line from awareness to purchase. Today’s buyer journey is more like a messy web, with people jumping between research, peer recommendations, and direct vendor contact. That’s why an omni-channel approach is so important—your brand should be ready to add value at every possible touchpoint, not just at a “stage” in the process.
Finally, Sam and Roop address vanity metrics. Sure, likes, followers, and views don’t directly equal revenue, but that doesn’t mean they’re useless. Think of them as your marketing “check engine light”—a signal that your content is connecting with your audience. When a post gets attention, that’s your cue to build on the momentum and channel that engagement into more measurable business results.
And join us next week for Claudia and Roop's HubSpot INBOUND 25 preview!
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
On this week's episode of Little Talks we welcome back a frequent guest and friend, Mike Simmon from Grasshopper Mowers. Mike was in town from Kansas for his monthly HubSpot and CRM meeting with Roop, Chelsea, Claudia and Kendall and was kind enough to join Sam and Roop on the mics. The topic? What in marketing is still as true now as it was 10-20 years ago?
We discuss timeless marketing truths like brand consistency and knowing your customer, tactics or trends we used to swear by but wouldn't touch now and how we use AI in our day-to-day working life. And to wrap it all up: Predictions we'd stake whole marketing budgets on and looking ahead to what we think will still be true in 3-5 years from now.
It's a packed podcast full of insights and tidbits from one or favorite guests.
Have something to add to the conversation? Let us know below, and we'll see you next week!
— Sam, Roop, Mike, Claudia and Chelsea
Tell us what you think!
From catchy podcast intros to snappy TikTok snippets, this week the gang explores why sound design is still a hidden gem in the B2B world. Roop and Sam break down what makes a memorable sonic brand—like a signature melody or audio logo—and explains how these cues can be just as powerful as a company’s visual identity, instantly setting the mood and signaling who you are, sometimes before a single word is spoken
They also discuss a common misconception that "serious" industries—manufacturing, finance, or professional services—don’t need to bother with sound branding. We also make the case that this mindset can leave brands sounding generic and easily forgotten, while a well-crafted sonic identity can last for decades. So whether it’s a five-second social clip or the music on hold, every touchpoint should reinforce your brand’s personality and values.
Adding an audio identity can humanize complex offerings, increase brand recall, and even make routine interactions more pleasant. Plus, with AI-driven tools making custom soundscapes and voice experiences more accessible than ever, the B2B brands that invest in their sonic signature today will have a huge advantage as the digital landscape gets more immersive. If your brand still “sounds” like everyone else, this episode will have you rethinking your audio strategy!
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
Sam is back this week to chat about being a marketing agency in the midwest. Is there a perceived bias for Midwest agencies compared to their larger city or costal counterparts? We discuss, as well as celebrate the strengths of Midwestern values—loyalty, authenticity, grit—and how they shape our marketing and client relationships.
We believe the bias is bunk, and the perception is changing. Sam shares some stories of wins and loses that reinforce this thought. The Midwestern reputation for '“'no drama," down-to-earth collaboration and straight talk is starting to win the day.
Do Midwest agencies offer more value or stability for clients seeking long-term partnerships rather than quick wins? We think so, but what do you think? Let us know in the comments!
—Sam, Roop, Claudia and Chelsea
Tell us what you think!
This week on Little Talks, Roop is joined by a surprise duo—Grasshopper Trent (VP of Marketing at Grasshopper Mowers) and his son Andrew. Trent usually pops in at the end of the year for Trent-a-palooza, but a quick trip to Tulsa to handle some car trouble turned into a bonus Trent podcast episode this year!
Coming off last week’s Gen Z episode, it felt like perfect timing to bring Andrew into the conversation. As a younger Gen Z-er, he offers up fresh insights on how his generation is using social media, their feelings toward AI, and how they really see influencers and branded content. (Spoiler: They can spot a fake endorsement a mile away.)
Trent came prepared with a list of ChatGPT-generated questions, and Andrew delivered. From the surprising popularity of YouTube over streaming platforms to concerns around AI ads scamming older generations, this episode gives us a lot to think about as marketers when it comes to connecting with younger audiences.
It was fun, insightful, and a great preview of what’s to come when Trent-a-palooza officially rolls around in December. Until then, catch us this week on Little Talks!
— Roop, Trent, Andrew, and Claudia
Tell us what you think!
On this week’s Little Talks we’re talkin’ about Gen Z, with some insight from one of our resident Gen Z voices in the office, Claudia!
Claudia tells Sam and Roop about how purpose at work matters. A paycheck is great, sure, but waking up every day to do work that actually makes an impact? That’s where it’s at. She reminds the gang that fulfillment can outweigh dollars—and for many members of Gen Z, that’s non-negotiable.
We also dive into what it means to be a “digital native” that is fast to adopt new digital tools and processes, things that don’t scare Gen Z. And in a world that moves fast, that adaptability is pure gold.
Of course, we couldn’t skip the big one: burnout. Claudia shares her Littlefield experience has been refreshingly positive—thanks to strong boundaries, built-in flexibility, and a culture that prioritizes real-time feedback instead of waiting for once-a-year reviews. All ingredients for a happy Gen Z workforce.
We also touch on communication shifts (spoiler: Gen Z isn’t checking their email 24/7), challenges to outdated processes, how mentorship—not micromanagement—is what really fuels growth and more.
So listen in to the voice of the next generation, and we’ll catch you next time on Little Talks!
– Claudia, Sam, Roop, and Brandon
Tell us what you think!
Rebranding isn’t just for B2C. This week, Sam and Roop discuss when and why B2B brands should consider updating their look, messaging, or even name. From rebrand to refresh to repositioning, we go through the 'when' and the 'why' of the matter so you know if it might be time to consider making a change. We also go through some real-world B2B rebrand examples—what worked, what didn’t, and what can be learned from them.
Are brand refreshes easy? Not always, but there are some data-driven strategies that can help keep everyone on the same page and eliminate doubt or confusion. And if you're in doubt, we're always here to help you sort it all out.
Thanks again for listing, and happy early July 4th from everyone at Littlefield Agency!
— Sam, Roop, Claudia, and Brandon
Tell us what you think!
It’s Wellness Week at Littlefield Agency! Following our previous episode on work-life balance, we thought this is as good a time as any to dig into strategies for preventing burnout at work, especially in high-pressure B2B marketing roles. We know not everyone can have a full week to work on their mental, physical and spiritual well being, but the gang does discuss some smaller ways that can make a difference and encourage sustainable productivity.
It all starts at the top. "If the boss isn't doing it, I can't either" is the though, and bosses can suffer from burnout, too! So grab your headphones, slide into your favorite chair and listen in as Roop and Sam go through what Wellness Week at Littlefield Agency is all about!
— Claude, Brandon, Roop and Sam
Tell us what you think!
It was a real meeting of the minds at Littlefield Agency last week when we welcomed MAGNET Agency partners Chris Sullivan and Bauer Fichter from Media Thesis. Capping off an all-day summit around all things media, analytics and AI, Sam and Roop were able to talk Bauer into joining them on the podcast.
If you've ever met our own media and analytics guru, Chris Kizer, you have a pretty good idea of Bauer. This guy eats, sleeps and breathes media. Everything from audience personas and niche targeting to squeezing the most value for clients possible out of every dollar spent, Bauer is doing it on the East Coast.
The spirit of Magnet Global Network is strong and yet another validation of how valuable this group really is as a partner to us and our clients. Thanks Chris and Bauer for all your time and thoughts, and thanks to our listeners for sharing some of your time with us once again.
See you next week!
— Sam, Roop, Bauer, Chris, Brandon and Claudia
Tell us what you think!
It’s been a while, but Roop is BACK! Just in time for a busy week at Littlefield Agency. We’ve got people traveling to AI conferences, client meetings, and more. But that won’t stop Sam and Roop from bringing you a new episode of Little Talks!
This week, the gang talks about client communication. Simple topic, you say? You would think so—but there’s more variety and nuance to it than you might expect! Everyone has their own preferences for communicating, ranging from email to Slack to text. We’re happy to work in whatever format, as long as the communication is flowing! That’s when we do our best work, and when our clients see the best results.
So hit that play button and get to jibber-jabbering with Roop and Sam!
— Sam, Roop, Claudia, and Brandon
Tell us what you think!
On this week’s episode of Little Talks, we’re celebrating 45 years of LA with our founder and chairman, David Littlefield. He’ll take us back to 1980, when "Littlefield Inc." began in his home in Stillwater, Oklahoma.
We’ve had plenty of ups and downs over four decades—moments where we just had to hang in there and keep pushing. Through both triumphs and setbacks, we learned that being persistent and adaptable matters more than quick success.
What’s kept the agency going for 45 years? David says it’s simple: hire the best people, keep hustle on business development, and never stop reimagining how to serve clients. And his advice for the next generation? You'll have to listen to find out!
And from all of us here today, HUGE thank you to David, for taking a risk and building what we have today. Littlefield Agency wouldn't be here if it wasn't for you!
—David, Sam, & Claudia
Tell us what you think!
On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.
Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for it—the big search engines like Google and Bing.
So how does your brand stay relevant in the age of AI-powered search? The good news is some very basic marketing fundamentals are here to save the day. Listen in to find out what those fundamentals are and how you can continue to stay in front of your audience as the world begins to shift towards a very different search experience.
—Sam, Roop and Claudia
Tell us what you think!
On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.
A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let your audience decide the winner. It's an easy way to discover exactly what resonates best, without relying on guesswork.
By consistently running A/B tests, you're not just improving your marketing; you're actively listening to your customers. Small changes like button colors, headlines, or even the wording of your messages can lead to surprisingly big improvements.
- Brandon, Sam, and Roop
Tell us what you think!
This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.
And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.
So jump in with us this week as we discuss how persona work just got a whole lot faster with some help from AI models that can perform deep research!
—Sam, Roop, Claudia and Brenda
Tell us what you think!
Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn’t just a "“"nice to have"—it’s essential.
From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.
But the benefits go beyond first impressions. Consistent branding reinforces recognition, improves the customer experience, and makes your internal processes more efficient. When your sales team is armed with materials that reflect the same messaging prospects saw in your marketing, it creates a smoother journey and reduces friction. Plus, using clear brand guidelines streamlines execution across campaigns—saving time and improving results.
So tune in to hear how a little consistency can lead to a big impact across your entire B2B ecosystem!
— Sam, Roop, Claudia, Brandon and Brenda
Tell us what you think!
On this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients.
Are there tears? Maybe a few (but they're the good kind).
So join the gang as they go down memory lane, and share some things that you may not have known, like the fact that Rocco was technically the first to host a podcast at Littlefield! It's true.
—Sam, Roop, Rocco, Brandon and Claudia
Tell us what you think!
Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it’s a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.
Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn’t be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it’s a powerful tool—but only if it’s tailored to your needs.
See how your team can adapt and thrive!
–Sam, Roop, Brandon & Claudia
Tell us what you think!
After (maybe?) teasing a major celebrity guest yesterday—ahem, Ryan Reynolds—we’re coming clean: April Fools! But hey, we didn’t leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We’ll get it eventually.)
Becca is one of our newest Littlefielders, officially 90-ish days into her Project Manager role, and this week she teamed up with Claud for her very first podcast appearance! Together, they took over the mics to share their experience from last week’s MARCON conference in OKC—and let’s just say, they came back inspired.
The duo covered a lot of ground: from using AI in research (something we’re already exploring in bits and pieces at the agency), to sharpening short-form video skills in breakout sessions and extreme collaboration with clients.
So no, Ryan Reynolds didn’t show up. But Becca did. And she crushed it!
–Brandon, Roop, Claudia, Sam & Becca
Tell us what you think!
After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They’re often used interchangeably, but they’re not the same thing.
Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It’s often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a video someone shared, or a podcast you subscribe to. It’s less about the hard sell and more about showing value and staying relevant.
So which one should you use? Our short answer is yes. Take a listen; we are so glad to be back!
–Brandon, Roop, Claudia & Sam
Tell us what you think!
BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she’s finally stepping behind the mic to talk about something that’s transforming the industry: AI in visual branding.
Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement.
Catch us next week!
–Brandon, Courtney, Sam, Roop, Claud & Brenda
Tell us what you think!
In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact.
We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And, of course, we shine a spotlight on how modern automation tools—and even CRMs like HubSpot—can make these experiments a breeze.
Bonus: How has Apple's recent updates to their Mail client affected email marketing? It's having a bigger impact than you probably think.
-Roop, Sam, Claudia, Brenda and Brandon
Tell us what you think!
In this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out!
The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success.
It’s all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's through blogs, videos, or even podcasts, a well-executed inbound content strategy will keep your brand top of mind for when your future customers are ready to buy.
See you next week, and thanks for listening!
-Brandon, Claudia, Brenda, Roop & Sam
Tell us what you think!
This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so why not show it some love?
How many people are too many in a thumbnail? Is text okay to include? Are there any special circumstances or opportunities across various social channels? Roop and Claudia answer these questions and more in this week's episode of Little Talks!
Bonus: Claudia accidentally cosplays as Princess Leia!
— Brandon, Roop, Brenda, and Claudia
Tell us what you think!
In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity.
Want to see all the ads they mention that you might have missed? USA Today uses their Ad Meter system to rank all 57 spots, complete with video.
Which ones were your favorites and misses? Let us know in the comments below or shoot us a note at littlefieldagency.com!
BONUS: Check out the rest of the agency's picks for favorite commercial!
Tell us what you think!
Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outstanding results, and that’s a key ingredient to who we are as an agency.
Our one-word motto is "reimagine", but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and approaching challenges with fresh perspectives. It’s a mindset we cultivate not only internally, but also with every project we take on for our clients. From digital campaigns to redefined brand strategies, we continually look for ways to reimagine what’s possible and deliver innovative, impactful solutions.
Finally, we discuss our core values and a phrase that’s become our battle cry: LFG. And no—it’s not what you might think! For us, LFG is all about our team-first mentality. It’s about collaboration, pushing each other to the edge of innovation, and being adaptable. From leaning into bold ideas or pivoting when necessary, LFG reminds us to stay flexible and never settle. It's how we thrive and how we help our clients crush their goals. What exactly does LFG stand for? Listen to find out!
Next week, we chat Big Game commercial winners and losers, so be sure to tune in!
— Brandon, Brenda, Claudia, Roop and Sam
Tell us what you think!
In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.
Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is essential. Whether it’s through quick-read articles, short video demos, or optimized mobile experiences, success lies in anticipating buyer needs and delivering content aligned with their intent.
So listen in as Sam and Roop discuss micro-moments, agency updates, ice cream diets and more!
— Brenda, Brandon, Sam, Roop and Claudia
Tell us what you think!
Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day.
We’ll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity.
Plus, which delivery pizza chain is best? The votes are in and we have the answer!
All this and more on this week's Little Talks!
— Brandon, Sam, Roop, Claudia and Brenda
Tell us what you think!
Podcasting is one of our favorite topics. It’s the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It’s also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.
This week, Sam and Roop discuss updated stats about podcasting’s popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that.
So grab your favorite headphones, and let’s dive in!
— Sam, Roop, Brandon, Claudia, and Brenda
*Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in!
Tell us what you think!
After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.
First, let’s talk about some new faces! We’re excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn’t be more excited to have her on board.
But that’s not all—how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!
And if that wasn’t enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer’s Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We’re so proud of the work they’ve put in to make it all happen!
Happy New Year from all of us at Littlefield Agency! Don’t miss next week’s episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.
-Brandon, Brenda, Claudia, Sam & Roop
Tell us what you think!
In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.
But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it’s a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn’t just a nice-to-have—it’s how you stand out, build loyalty, and turn customers into lifelong partners.
So grab your favorite holiday drink and join us for our last podcast of 2024!
Tell us what you think!
This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don’ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.
Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It’s a conversation packed with actionable takeaways for the new year.
See you next week!
— Brenda, Brandon, Claudia, Roop, and Sam
Tell us what you think!
This week, we’re diving into a buzzword that’s been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It’s affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.
Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!
— Brandon, Brenda, Claudia, Sam, and Roop
Tell us what you think!
This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!
Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!
The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday!
— Brandon, Brenda, Claudia, Sam and Roop
Tell us what you think!
She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.
In the end, it's all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup of coffee (or maybe something stronger?) and hear Chelsea's tales from the trade show floor on this week's Little Talks.
Tell us what you think!
While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.
The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long way during the holiday season for all marketers, including B2B.
And next week we have a fan-favorite guest: Chelsea Clement!
Tell us what you think!
In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.
Jay’s top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don’t be afraid to fail.
Jay also dropped a heads-up about Apple’s iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they’re a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay’s tips!
Tell us what you think!
Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn’t about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here’s the kicker—most top-performing content isn’t brand new, it’s remixed.
And if you’re worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you’re remastering old blog posts or getting casual with short-form video, there’s still plenty of room for creativity—and success—in today’s content landscape.
Tell us what you think!
Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.
In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your next customer. Spoiler alert: it's not about recycling your old content! TikTok craves originality, so it’s time to shine a spotlight on your company heroes—whether you're in B2B or B2C—and create fun, engaging content that’s made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren’t just comments—they’re your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.
Tell us what you think!
It’s that time of year again—2025 planning is upon us! In this week’s episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead.
They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.
Littlefield’s own Ditch Witch: Beyond the Moon, is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional advertisements, brands can build lasting relationships and create content that keeps people coming back for more.
AND...Brenda is BACK! We are so happy to have her back at the agency! Thanks for tuning in, and we will see you next week.
Tell us what you think!
This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Holder—got together in the studio to unpack their experiences from HubSpot’s INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy’s favorite moments from the conference.
Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.
Tell us what you think!
The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot’s annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot’s newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.
Beyond the sessions, we had the chance to reconnect with clients and industry peers (including our good friend Jay Schwedelson)! As we continue to unpack all that we learned, stay tuned for our upcoming debrief with Joy where we’ll dive deeper into our favorite sessions and how these insights will shape our approach moving forward.
Tell us what you think!
As Roop would say, "It's the most wonderful time of the year" (and no, he's not talking about Christmas)! It's time for HubSpot's annual marketing conference, INBOUND. This year marks Roop's third time attending, but he’s not going alone. Sam and Senior Client Engagement Manager, Joy Hulver, will be joining him in Boston for a jam-packed agenda covering B2B marketing trends, harnessing AI in the workplace, content strategies, email marketing, and more.
With an impressive line-up of speakers, including podcast favorite Jay Schwedelson and none other than Deadpool himself, Ryan Reynolds, this year's INBOUND promises to be one of HubSpot's biggest yet.
Tune in as Roop and Sam share a quick preview of the sessions they're excited about, along with their best attempts at some questionable Boston accents. And be sure to check back in two weeks for a full recap of INBOUND 2024!
Tell us what you think!
As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who’s been capturing amazing shots with us for 20 years!
In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shaking up the photography game—not as a competitor, but as a powerful tool that boosts creativity and efficiency.
Curious to see more of John’s work? Make sure to check out his website for a peek into his world behind the lens. Trust us, you don’t want to miss it!
Tell us what you think!
It’s been a while since we chatted about artificial intelligence. For well over a year now, we’ve seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we’ve been, where we’re going, and how we use AI ourselves—and possibly how you might use it for your B2B brand.
We also cover new players in the game, from Apple to Google. AI is more than just ChatGPT, and it’s more than just a tool to do your homework, write your emails, or give you ideas for Christmas presents.
Artificial intelligence continues to be a game-changer when used correctly, saving valuable time and resources in nearly every corner of the working world.
So join us as we jump back into the world of AI!
— Brandon, Brenda, Claudia, Roop and Sam
Tell us what you think!
As we are getting closer and closer to the upcoming election, we thought we would discuss perceived marketing challenges we often hear. With some handy charts and graphs, Sam explains how brands need to be more strategic with their timing and placement during election seasons, making sure that their messaging remains relevant.
Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market often starts bidding wars for prime advertising slots, driving up costs and making it difficult for small-to-medium-sized brands to maintain visibility.
How do you deal with election season as a marketer? We have some thoughts.
Tell us what you think!
This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?
Our short answer: Yes!
Today’s B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they’re well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and influence at each stage, nurturing them towards a purchase—and just as important—a repurchase.
So listen in as Roop and Sam discuss content marketing's place in your B2B marketing strategy, and offer some opportunities you might not have considered.
And come back next week when we tackle marketing challenges in an election year!
Tell us what you think!
Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week's episode, Sam and Roop discuss some solutions to this problem we've seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on your To Do List, this podcast is for you.
Tell us what you think!
In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It’s been a fantastic summer with these bright minds adding a fresh perspective to our work.
But, let's get real, Google did WHAT?? The unexpected decision to keep third-party cookies around a bit longer has sent everyone into a spiral. This pivot is a game-changer for marketers everywhere, and we break down what it means for you and your digital strategies. It's not just about the technical jargon; it's about understanding how these shifts impact our everyday work and the ads we see, especially since many had been preparing for a world without these tracking tools.
Roop and Sam do their best to explain what this news means for your B2B brand. If you have more detailed questions or need specific advice, feel free to reach out to Chris Kizer, our in-house expert at the agency.
Tell us what you think!
We are over the Moon to have Ditch Witch's Sean Hubbard on the show this week for his first-ever Little Talk's appearance. From content strategies to digital media, Sean's journey from PR writer to marketing communications manager shows how embracing change can keep you and your B2B brand fresh and relevant.
Since this was Sean's first time on the podcast, it was only fitting to share some big news. Ditch Witch will soon be releasing the first episodes of their own new podcast, "Beyond The Moon" hosted by none other than Sean! He'll be sharing stories around Ditch Witch culture and industry insights you won't want to miss. Think you know everything about the Super Witch? You haven't heard anything yet!
We're also PUMPED about HubSpot's upcoming INBOUND conference in Boston. Roop always comes back hyped from hearing about the latest marketing trends and technologies, and this year we're over especially excited to be attending INBOUND with a few of our clients. CAN. NOT. WAIT!
That's it for this week, we'll catch ya next Wednesday for another episode!
Tell us what you think!
Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.
This week, we’re diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Roop discuss the importance of building credibility and trust through consistent, engaging content, sharing success stories and client testimonials that highlight how podcasting has boosted our agency's visibility and strengthened client relationships.
If you’re thinking about starting your own podcast, we encourage you to take the dive, even if the initial episodes aren’t perfect. Trust us, we’ve come a long way!
Join us next week for an exciting episode featuring B2B photographer John Amatucci—you won’t want to miss it!
Tell us what you think!
Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics.
Apple Mail has been the scourge of the email marketing world for quite a while now, and with their recent announcement regarding Mail updates, it doesn’t look like that’s going to improve. So this week we thought we would jump in and outline what Apple has done already, what it will be rolling out with future updates, and how it effects email marketing analytics.
As users’ privacy concerns continue to become a big deal, obstacles like Apple has put in place will likely continue and even spread to other services like Gmail and Outlook. Still, email is still one of the most affordable and effective marketing tools available, even with reporting hassles like this.
Tell us what you think!
Sam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss.
This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and focusing on high-impact ROI channels, to leveraging your analytics and evergreen content to their maximum potential, there's something for everyone in this week's episode.
Tell us what you think!
Sam and Roop are back from their short hiatus just in time for Wellness Week at the agency. In this week's episode, they dive into the recent leak of Google’s search algorithm, revealing 200 factors influencing search rankings. They discuss how brand authority, content strategy, and the latest SEO trends can boost your digital presence. Plus, find out why font size and fresh content matter more than ever.
Tell us what you think!
Sam's back for an exciting week at LA to welcome our three awesome LITerns—Lauren, Tatum, and Careena —who are already bringing fresh energy to our team. They’ll be handling our TikTok content and design projects. We also celebrated 44 years of Littlefield Agency and welcomed our newest member to the team, Kendall Keylor!
On this week's episode, Roop and Sam talk about the new features of ChatGPT 4o. The latest updates are a game-changer (and are also free for everyone), offering multimodal capabilities that allow the AI to process text, images, and even voice inputs. You can now use your camera to show ChatGPT your surroundings and getting real-time descriptions or having it generate detailed charts from raw data.
At Littlefield, we are always trying to reimagine how we use new technology advancements to be more efficient, without replacing the human touch that is so important in marketing. So check out this week's episode to see how you can use AI as a tool for your B2B brand and we'll catch you next week!
Tell us what you think!
Sam’s still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show.
This week:
- Scandoval!
- Ariana Madix
- Lisa Vanderpump’s genius
- Bravo’s cross-promotional empire
And if you need to catch up, here’s Part 1!
So, check out this week’s episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week when Sam is back and we return to our (somewhat) regular topics, including ChatGPT 4.o and Google’s search algorithm hack!
– Roop, Julie, Sarah, Brenda, Claudia, and Brandon
Tell us what you think!
Sam’s gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part one of a special two-part episode of Little Talks, where we discuss Bravo’s hit reality program and the marketing angles seen on the show. We even pick sides on Scandoval.
So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week for part two!
Tell us what you think!
In this week’s episode, Sam and Roop discuss the importance of finding a work-life balance for marketing pros, something we’re pretty passionate about at Littlefield Agency (we even won an Ad Age award for it!).
Tell us what you think!
Chelsea is back! And this time, she brings a surprise guest for Sam and Roop. Plus, we cover some tips on how to better engage with your guests if you're a new podcast host. Let's dive in!
Tell us what you think!
This week we welcome, Jeff Martin, Director of Communications at Philbrook Museum and President of Magic City Books. Jeff, a seasoned podcaster himself and a key player in Tulsa's cultural scene, brings an abundance of insights on blending traditional marketing with innovative storytelling. His dual role at Philbrook and Magic City Books, coupled with his wife's ownership of the locally beloved Antoinette's Bakery, makes Jeff a fountain of knowledge on engaging local and broader audiences.
This episode is not just a conversation; it's an exploration of how cultural institutions can leverage their narrative to captivate and engage. Jeff shares his journey through the evolving landscape of communications, emphasizing the pivotal role of social media in transforming Philbrook into a vibrant cultural hub. The highlight? A walkthrough of Philbrook's largest fundraiser, the Philbrook Wine Experience, which has grown from a modest gathering in 1992 to a landmark event raising over $3 million. This biennial spectacle not only showcases the museum's impact on Tulsa's community but also sets a benchmark for event marketing in the B2B space.
Dive into this episode to discover the secret behind Jeff's "Fun Menu" (and what that is!) as well as how his team is combining tradition with innovation as they take a nearly 100 year old museum into the future.
Brenda, Brandon, Claudia, Jeff, Roop & Sam
Tell us what you think!
The traditional sales funnel’s latest evolution is the Flywheel. It’s been the foundation of our agency’s strategy since day one, but everything changes over time. We’ve found out that when it comes to content marketing, sometimes this journey is not linear– it’s more like a revolving door.
The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this model a game-changer for keeping your marketing fresh and interactive. It's all about making sure that your customers stick around and bring their friends too—or what we like to call "evangelists."
So, if you're needing a little shake-up of your strategies or just great advice on how to connect better with your audience, this episode is a must-listen for anyone looking to up their content marketing game as we gear up for the selling season.
Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.
How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.
From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.
Warning: HubSpot humor kicks off this week with a quick laugh.Give it a listen and let us know what dealer network tactics you find most effective.
- Sam, Roop, Brandon, Brenda, Claudia, and Mike
This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!
HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want in your content toolbox. Roop pointed out that we're not ready to let robots do everything—they still need to learn a lot about how we do things.
For those of you wondering what the Enneagram even is, don’t stress. You're in good company because Sam and Roop break it down to explain why it's a game changer in every work environment. It's pretty simple but super insightful—the nine personality types can help you understand yourself AND others better.
We're thrilled to host this week's special guest, Jay Schwedelson, president and CEO of Outcome Media, and one of America's foremost marketing authorities. He is celebrated as one the top 10 marketing experts nationwide. His Do This, Not That! is a top 10 marketing podcast—and a great listen if you love reality TV.
After Roop's memorable encounters with him at recent HubSpot INBOUND conferences, it's our privilege to welcome Jay to Little Talks. He's here to share crucial B2B email marketing strategies for engaging your target audiences on a weekly basis—yes, that's right, weekly!
So, grab your headphones and favorite junk food, and get the scoop on email tips and tricks from one of the best in the business.
This week, we're chatting about vertical vs. horizontal videos. Yep, those full-screen, eye-catching vertical vids aren’t just a fad; they’re changing the game. Why? They grab your attention, make your message pop, and are perfect for social media giants like TikTok and Instagram. It's like the difference between the old VHS tapes and the crisp BluRay – time to upgrade your content strategy!
Today's topic is a hot one in the world of B2B marketing: automation. You know how they say time is money? Well, in our world, efficiency is more than just a trendy word—it's the secret sauce to our success. Automation is changing the game, making our daily marketing tasks feel less like a chore and more like a supercharged strategy session. We're talking about turning those time-sucking tasks into opportunities to connect with customers on a personal level, all with the help of some clever tech. And let's not forget about CRM systems like HubSpot and Salesforce; they're not just great tools, they're our partners in crime, helping us keep up with our growing to-do lists without breaking a sweat.
Google is rolling out a March 2024 update RIGHT NOW that could have a significant impact on your SEO. What is your B2B brand doing to address Google’s latest update? We bring in our resident SEM and SEO expert, Beth Kaiser, to discuss this topic on this week’s podcast.
We’re stoked to have Brian Pappas joining us in our Tulsa studio this week!
Many Littlefielders go way back with Brian from our days working together when he was with our media partner down in Dallas. These days, he’s rocking it as the Director of Paid Search at Moroch Agency. Brian sat down with Sam and Roop to chat about our impending cookieless future. Plus, he dropped a fun fact about himself you won’t want to miss!
Brian’s a pro’s pro when it comes to paid search, and we’re super thankful he swung by the agency to hang out with us. Can’t wait for you all to see (and hear!) him in action.
– Brenda, Brandon, Brian, Claudia, Roop & Sam
Roop & Sam have learned a thing or two after the last three years of podcasting. We've talked to a lot of B2B prospects and clients who have considered podcasting, but hesitate because they don't know where to start.
So this week, listen in to hear how to get started, and most importantly what not to do. Trust us, we've learned a lot through trail and error over the last three years!
Happy Valentine's Day from Littlefield Agency! This week we talk the Big Game and our takes on the best and worst Super Bowl ads of 2024.
Major theme: celebs took over during the commercials breaks this year. Some were done very well, some not so much.
Who are our winners and what ad is our ALL TIME favorite Super Bowl ad? Listen in to find out.
Brock Campbell joins us this week. Brock heads up our client engagement and project management teams, and he has a lot to say about B2B dealership marketing. Also, we discuss Roop avoiding being arrested yesterday. You will definitely want to join us for this episode to hear about his crazy travel through Kansas yesterday!
We focus on one key topic today and that is everything you've heard about email marketing is probably wrong. You're receiving nearly 150 emails every day. Guess what? So is your prospective B2B customer. How are your emails cutting through the noise and how are you nurturing your customers / prospective customers?
This is it! Our 100th episode (!) of Little Talks, and what better way to celebrate than with a special guest AND announcement that Littlefield Agency has been named one of Ad Age's 50 Best Places To Work in 2024! Truly an honor. See how we celebrated here.
Our guest this week and Sam go way back (they used to be neighbors!). Scott Loyd is a partner and head sales honcho at Innovative Technology Solutions LLC. ITS specializes in CRACK (no really, listen to the podcast to hear what that actually means), and this week he's going to share some of his thoughts on sales in the B2B world. We also discuss where marketing can help "soften the beaches" for even the most seasoned salesperson.
And as is beginning to be a tradition when we have a guest on the mics, we enjoy an assortment of libations.
This week Sam & Roop take a quick break from digital marketing trends and provide a POV on how you as a marketer or sales person can enhance your organizational presentations. Let's be honest, whether internal or external, you as a B2B marketer are always presenting and we want to help you take those presentations to the next level.
One percent of Google Chrome users are officially cookieless as of last week. What does this mean for your B2B brand?
This is one of the most critical topics of 2024. Google Chrome plans to rewrite digital advertising and marketers are going to have to adapt. On this week's podcast we jump into what's ahead and what to expect as the digital marketing world goes through a seismic shift.
What were the top search trends in 2023, and what's ahead for digital marketing in 2024? We've got you covered.
VP of Marketing at Grasshopper Mowers, Trent Guyer, is back with some thoughts on e-commerce for B2B brands and what's ahead in 2024.
We’re down to the last two episodes of 2023! It continues to be a busy season for Littlefield Agency with lots of travel, lots of good food and lots of great time with our clients, including a quick cameo from Ditch Witch Marketing Communications Manager, Sean Hubbard, who was visiting during our recording session. Check […]
Welcome back to another edition of Little Talks with Littlefield Agency, where Sam and Roop discuss your latest and greatest B2B digital marketing trends and tips. We love this time of year as we gather with clients, and wrap a wonderful 2023 before gearing up for the new year. Roop and Sam have really focused on […]
Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam discuss B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. During our time off, we not only ate great food, but we also recharged. We can’t believe it’s the last full week of […]
Welcome back to another edition of Little Talks with Littlefield Agency, where Roop and Sam chat about all things digital marketing and what it means for your B2B business. This week, we keep it short and sweet—less than 10 minutes—as we cruise into Thanksgiving break. We know you’re already in that holiday state of mind! […]
Welcome to a special “construction edition” of Little Talks with Littlefield Agency, where we talk about your latest B2B digital marketing trends! It’s a big day at the agency—our construction remodel has officially begun! We are adding a few new conference rooms, a speakeasy lounge area for creative concepting, and you better believe the most […]
Welcome to another Little Talks! It’s been a busy week of client meetings, with multiple visits from our friends at Grasshopper Mowers, Ditch Witch, and RibCrib, and we love it. Roop’s hair and beard is back after last week’s Halloween Edition featuring the cast of 90’s hit action film, Twister, and Sam has a construction […]
Welcome back to a special Halloween edition of Little Talks with Littlefield Agency! What makes it a special edition you ask? Littlefielder costumes from the 90’s, that’s what! It’s a group effort to bring the 90’s classic Twister to life in a production that would make any local theater group green with envy. Group costumes […]
Welcome back to another edition of Little Talks with Littlefield Agency! We were off last week, and it’s good to be back. Roop had a fantastic vacation at Disney World, and Sam is excited to announce that we have landed Magni America as a new client! They’re another great B2B manufacturing brand joining our amazing […]
Welcome back to another edition of Little Talks with Littlefield Agency, where we talk about the latest and greatest B2B digital marketing trends! First up, let’s give a HUGE shoutout to Chelsea Clement and her family on the birth of their son Cooper! We are so happy for them. She is the best boy mom […]
What does AI mean for the future of SEO and your B2B brand? Roop shares what he and TB heard straight from the horse's mouth at HubSpot 2023 INBOUND.
We’re thrilled to have digital and CRM specialist, Mike from Grasshopper Mowers, as this week’s podcast guest! On this episode, Sam and Roop pick Mike's brain on all things HubSpot and email marketing.
Roop started the year proclaiming it the "Year of LinkedIn", and as we hit the homestretch for 2023, the business-oriented platform has definitely won him over.
On this episode, Roop and guest co-host Taylor Bartley talk about new HubSpot features and updates, as well as some great insights from INBOUND 2023.
Welcome back to another edition of Little Talks with Littlefield Agency, where we talk all things digital marketing as we head into the mad dash of September and Q4. It’s a great week here in Oklahoma and a busy one. We’ve enjoyed the numerous in-person client meetings as we prepare for 2024 marketing and media […]
Welcome back to another edition of Little Talks with Littlefield Agency, where we talk all things digital marketing so your B2B business stays ahead of its competition. Before diving into this week’s topics, we’d like to congratulate Sam on being named the 2023 Entrepreneur of the Year by the Tulsa Regional Chamber for family-owned businesses. […]
Welcome to another edition of Little Talks with Littlefield Agency. Roop and Sam call this week’s edition “unplugged,” given that Brandon’s at a video shoot for American Augers and Trencor in Ohio. We went old school today with no video, but it’s all good because we’ll be back in action next week with our normal […]
Welcome back to another edition of Little Talks with Littlefield Agency! Yesterday, we were very happy to welcome Mike from Grasshopper Mower back to the office here in Tulsa. It was an incredibly busy and productive day with him as we worked towards all things 2024 planning. Additionally, a shoutout to Ditch Witch for a […]
Good morning and welcome back to another episode Little Talks with Littlefield Agency! Roop & Sam are thrilled to announce that Philip Yong will be starting as a new developer here at the agency tomorrow. While Philip makes his grand entrance, Allie Putnam, our summer LITern, will unfortunately be leaving us Friday as her internship […]
Welcome back to another edition of Little Talks with Littlefield Agency. Sam returns from his quick day trip to Atlanta after an excellent meeting with a prospect, and Roop and the LA team had a great day at the office with Mike from Grasshopper Mowers. Speaking of which, we’d like to wish Mike’s wife, Chelsea, […]
Welcome back to another edition of Little Talks with Littlefield Agency. Steve Roop, Sam Littlefield and Emma Tuttle talk all things digital marketing here in Tulsa, Oklahoma. Emma Tuttle is our second LITern and is wrapping up her second last week at the agency! She is a senior at THE University of Oklahoma studying advertising […]
Before we kick off, we’d like to wish Steve Roop and his wife, Carie, a very happy 10th wedding anniversary! So glad you have put up with him that long. 🙂 It’s a great day here in Tulsa, OK, and we are excited to have Allie Putnam, a fellow LITern, on the podcast today. Allie […]
On behalf of Littlefield Agency, we hope you had a wonderful & safe 4th of July with family and friends! It was a great long weekend here in Tulsa, and Roop and Sam are back at it again as we officially kick off July’s newest digital marketing trends. We know you’re in that vacation and […]
Welcome back to another episode of Little Talks with Littlefield Agency, where you will find a refreshed and sanity-restored Roop and Sam after nearly one week without power! We thank the project management/client engagement ladies for letting us crash their side of the office on this week’s episode of our podcast. A very special happy […]
Welcome to a week with no digital trends! Yep, you heard that right. For those that have not heard, Tulsa was hit with 100 mph winds Saturday evening (somehow this is technically not a tornado), knocking out power, cell service, the internet and destroying so many trees. Many homes were unfortunately affected as well. While […]
Welcome back to another week of digital trends with Littlefield Agency. Your hosts, Sam Littlefield and Steve Roop, go live from the open area of our agency instead of the usual podcast studio. We encourage you to watch the video below to get a taste of our space and, of course, some of the personality […]
It’s a VERY big week as we celebrate our 43rd year in business. David Littlefield had a vision on June 5, 1980 and little did he know at the time that his son Sam & today’s amazing team at Littlefield Agency continues building upon that foundation & vision nearly a half a century later. We […]
It’s a big week on the podcast! Not only is Sam back and in action, but we welcome Chelsea’s sister, Aimee Maasch, back almost one year after her podcast debut. Aimee is in town visiting Chelsea and fam, so she stopped by Littlefield Studios to talk about AI, and her take on it from a […]
Sam’s still out on paternity leave (welcome to the world, baby Veronica!), so everyone’s favorite guest is stepping in to co-host this week—Chelsea. After a week off, we’ve got plenty of catching up to do, including a recap of a visit to Grasshopper Mowers and Roop’s trip to New York City. And do we maybe […]
Welcome to another edition of Little Talks from Littlefield Agency––live from Tulsa, Oklahoma! Roop and Sam discuss your latest digital trends before we take next week off. That’s right, Roop is in NYC, and Sam’s wife is giving birth to their second kiddo! Listener, we will miss you. But don’t worry (or do)! The following […]
Welcome to another episode of Little Talks with Littlefield Agency; we are back in action! Believe it or not, we don’t have AI as one of our main digital marketing trend topics today but don’t worry, we still talk about it given the way our agency is embracing it. We alluded to it last week, […]
Welcome back to another edition of Little Talks with Littlefield Agency. What do we have in store for you this week? Well, Roop is grumpy, but he’s going to be okay. He snaps out of it (kind of)—the nice thing for you as a B2B marketer is that this week’s podcast is less than 15 […]
Welcome back to another episode of Little Talks with Littlefield Agency! Where we talk about zero digital trends today…What?! That’s right (kind of). Sam is refreshed, reinvigorated, and back in action in Tulsa after last week’s MAGNET (Marketing & Advertising Global Network) meeting in Park City, Utah. He recaps his meeting in this week’s 23-minute […]
Welcome back to this week’s digital trends with your hosts, Sam and Roop, and of course, the best producer out there, Brandon! We hope you all had a wonderful Easter weekend. It’s a short week for us at the agency with the extended weekend, so it’s full steam ahead here in Tulsa, OK. There are […]
Welcome to another edition of Little Talks from Littlefield Agency! Happy April to our listeners, and Happy Easter to you and your families. Can you believe we are already in Q2? We are ecstatic to announce our agency has hired Philadelphian Jake Bense as a copywriter. He’s a talented individual with a passion for B2B […]
It has been two weeks too long for our loyal listeners, but it is good to be back! Welcome to another episode of Little Talks with Littlefield Agency, where we talk all things agency life and, of course, your latest and greatest digital marketing trends. Roop was sick last week, but he’s back in action […]
Welcome to another Chelsea Edition™ of Little Talks with Littlefield Agency! “The Wall” from last week’s podcast has been revealed! See the results (and Sam’s secret) below. This week we talk non-digital media trends with Account Strategist, and former podcast co-host, Chelsea Clement! Special shoutout to John Maasch from Madison, Wisconsin for providing the subject […]
Welcome back to another polished (we are two for two—thank you, Brandon Bergin!) edition of Little Talks with Littlefield Agency. We discussed some interesting digital marketing trends this week that actually are not in our monthly digital trends email our clients received this week. Before we dive in, get excited about a mural that is […]
It is a BIG DAY here at Littlefield Agency! As you’ll see below, Brandon Bergin is back. He has significantly upped our podcast game and your listening/visual experience. It’s been almost one year in the making, but with Brandon’s return, our podcast is about to be next level. Today, we welcomed Sean Hubbard from Ditch […]
We are a day late, and we know it! It’s a busy week in the land of Littlefield Agency, but we are cruising and loving every second of it. Roop, Sam, and Rocco kicked off a great two-day offsite with new client OsteoCentric Technologies in Austin, Texas, earlier this week. We had a crew in […]
Good afternoon, and welcome back to our latest edition of Little Talks with Littlefield Agency! Another beautiful day here in Littlefield Agency paradise. We have a very special guest on today’s podcast—welcome Taylor Bartley, our newest content writer here at the agency! Taylor has an impressive work tenure from her time in the Dallas / […]
We are excited to OFFICIALLY welcome Taylor Bartley to the agency as a content writer! Taylor had a great first week at Littlefield and Roop & Sam already love her—she’s a Littlefield podcast enthusiast and that is music to our ears. We apologize for the delay, but we think it’s well worth the wait. Mike […]
We’ve made it out of Icemageddon here in Tulsa, Oklahoma and it is GOOD to be back at the agency after a couple of days of working from home. Needless to say, Roop and Sam are really hoping the groundhog doesn’t see its shadow this year. The Super Bowl is coming up—who do you have […]
Take a look at the below—this week we decided to have ChatGPT, based on information we provided the platform, generate our podcast script: Welcome to Little Talks with Littlefield Agency, the podcast where we dive into the latest digital trends for B2B marketing. I’m your host, [Your name], and with me today are [guest names], […]
Just one topic this week: artificial intelligence (AI). What does it mean for your B2B brand in the weeks/months/years to come? Don’t worry, Sam and Roop wrote what you’re reading at this very second! Does AI content creation replace humans? Will the entire creative industry (and other industries) die off? We don’t think so. So […]
Welcome back to our second episode of Season 2 of Little Talks Digital Trends. We couldn’t be more thrilled to announce the arrival of Legend Lee Roberts, who is the latest and legendary son of Courtney! Mom and Legend are healthy and wonderful—welcome to the Littlefield Agency family Legend! We dive right into our two […]
Reporting live from our Littlefield Agency HQ in Tulsa, OK—Roop & Sam are back at it! Happy New Year and welcome to SEASON TWO of Little Talks with Littlefield Agency. We hope everyone had a wonderful holiday break and we’re excited to hit the ground running here in 2023. We’d like to wish a very […]
Roop & Sam are wishing you a Merry Christmas and very happy holiday season from Littlefield Agency as we wrap our final podcast of the year! My goodness this year has flown by. We can’t believe 2023 is knocking on our door. We keep it short and sweet today and do not cover any digital […]
Last week was one of the best of this year. So amazing having Trent Guyer from Grasshopper Mowers here in Tulsa. We rounded out the week with a great Ditch Witch visit and the inaugural KIPP Tulsa pitch competition where Littlefield Agency awarded a $5,000 scholarship to the winning pitch team. It was AWESOME! We […]
As we are close to wrapping 2022 and quickly gearing up for 2023, we saved the best special guest speaker for last! We couldn’t be happier and more excited to welcome Trent Guyer from Grasshopper Mower. Trent is the VP of Marketing & Digital Strategy at Grasshopper and he drove down from Kansas to spend […]
We hope all of our listeners had a wonderful Thanksgiving break! We cannot believe it’s the last day of November—you know what that means, Christmas is right around the corner! To round out the year, we have a VIP guest joining us next week at our Littlefield studios here in Tulsa and he’s traveling a […]
Happy Thanksgiving to our listeners—no doubt we are thankful for you putting up with us these last 11 months! We wish you and your families a wonderful and restful holiday break. We’d like to wish our Founder & Chairman, the one and only David Littlefield, a very happy 70th birthday tomorrow! We are thankful for […]
Sam is back from the stomach bug and Roop is back from a great day with Grasshopper! Our steak dinner was scheduled for last week, but had to be postponed due to Sam being sick. Don’t worry, we have it back on the calendar in December and you will be the first to know about […]
Sam’s out sick (steak dinner date put on hold), but fear not, we have a stand-in and it’s not Chelsea for once! New Littlefielder (and Bill Hader impersonator), Tom Phenicie, joins Roop on the mics to discuss recent visits to TBK Bank, which podcasts and streaming services are worth your time, and of course digital […]
Happy November—we can’t believe we’re saying that! We’re excited to announce we’ve landed three new clients in the last month. Welcome EMSA, MidAmerica Industrial Park & Signal4D out of Seattle, WA! It’s a new month, and you know what that means, your latest digital trends are here for your B2B brand. We talk about an […]
It’s our last full week of October, but don’t you worry, Roop & Sam are still going strong in the world of digital trends. Roop’s back from vacation, Chelsea & Brock are back from Equip Expo with Grasshopper Mower in Louisville, KY, but we’re back on the road to Moundridge this week to enjoy more […]
It’s our shortest B2B marketing podcast to date. That would be because our camera battery was dying, but we still fired through ten minutes of quality content! We’re excited to announce Natasha Stack has joined us as a designer here at the agency as of October 17. No doubt she will be a great fit […]
Howdy and hello! Another day, another podcast from your favorite dynamic duo. We report in on our agency outing to the Tulsa State Fair and a great visit with our client Trencor as they journeyed from Ohio for a fascinating download on the business. The agency is headed to Cabin Boys Brewery this evening for […]
It’s a beautiful day in Tulsa Oklahoma. Fall is in the air and we have a lot of great things going on here at Littlefield Agency now that we are officially in Q4. Check out our traveling vacation station that we’ve been working on for months with the Tulsa International Airport. If you take a […]
We’re rocking and freaking rolling with guest speakers and loving every second of it! You know what else we’re loving? Welcome to our first ever video podcast (see below or subscribe over on our agency YouTube channel). Filmed on Roop’s iPhone, bear with us as we get used to this next level of sophisticated podcasting. However, […]
Roop is back from Boston and has weeks and weeks (and weeks) worth of content for us to digest from everything he learned at HubSpot’s INBOUND conference. We also kicked off 918 Week (see photo above), Tulsa’s favorite area code, with lunch from our local friends at 1907 Barbecue and Cherry Street Kitchen. Our main […]
We hope you’re ready for the best podcast to date! Roop is back from Boston where he will dive into key learnings and takeaways over the coming weeks. On this week’s edition of Little Talks with Littlefield Agency though, we host our first outside-of-the-agency guest. Roop and Sam welcome Sean Kouplen, Chairman & CEO of […]
Why is Roop in Boston? Where is Sam? Is Chelsea on this episode? Who’s the next big guest on the podcast? What is inbound marketing exactly? Listen to this very special episode for the answers to those questions and more as we dive into more marketing and advertising trends you can use to guide your […]
Two Equal Columns Welcome back to the wild, wild west. Today’s podcast may be the craziest yet! As we wrap August and deploy September’s digital marketing trends tomorrow, we keep it (we thought) nice and chill. The joke is on Roop and Sam because today’s special guest, the one and only Chelsea Clement, comes in […]
Another week has gone by and we still do not have a table! Don’t worry, it’s coming… we’re just not sure when. We digress—welcome to another addition of Little Talks with Littlefield Agency! Roop has jury duty next week so the podcast is TBD at this point. The week after he’s at HubSpot’s Inbound conference, […]
Welcome to one of our shortest podcasts of the year! A mere 19-ish minutes. You've got 19 spare minutes, right?
Happy Hump Day! Today we focus on all things Meta (cough cough, Facebook & Instagram). Roop and Sam dive into some interesting new features Instagram is rolling out as well as some quirky nuances with Facebook. It’s a fascinating digital world we’re living in, but never a dull moment that’s for sure! Instagram Adds New […]
Welcome back to another addition of Little Talks with your latest and greatest digital marketing trends! We have some great new trends our agency has been putting together over the past mont in the ever-evolving digital world.
It's the LITerns last week and we are sad to see them leave! Plus two new trends around social entertainment and Pinterest.
This is one of our favorite podcasts yet from a B2B digital marketing trends standpoint! Sam’s back from his golf adventure while Roop held down fort for Reynolds and Chelsea’s 33rd birthday party last Friday. We catch up and give a tribute to our very own Catie Beth. She’s moving down to Dallas with her […]
Another week, another great B2B marketing podcast! Just Roop and Sam this week—starting to get back into the swing of things as we make our way through summer. By the way, where in the world is the time going?! Cannot believe we’re halfway through July. We dive right in this week. We have two digital […]
Following a great 4th of July weekend, Roop can't remember his own name, and we're joined by Jace Pevey, who rounds out our LITern team this summer.
Listen in for an enlightening conversation regarding the power of CRM and why we love HubSpot.
We are PUMPED to have our LITern Sophie “Alabama” Ames live with us today! What are our listeners going to do when they are stuck with just Sam & Roop at the end of the summer? Sophie was born and raised here in Tulsa, OK, but journeyed to Alabama (Roll Tide as she would say!) […]
Roop is back from San Francisco and we are back at it after our first week off of 2022! We have a very special guest today. Natalie Leding, one of our very own LITerns, graces us with her presence.
Sam is back from Italy—don’t worry, no Italian accent on this episode. A lot of amazing things going on at the agency this week and next: The “LITerns” are in the house and already making an impact Three new full time employees start June 6 Your June digital trends are here! Programming Note: Roop is […]
She’s back. Sam’s away and Chelsea has come to play, including announcements on her future run for office, stinky office food, and her run-in with Tiger Woods at the PGA Championship in Tulsa this past weekend. Heaven help us (and Tiger). Roop and The Future President of the United States also discuss a couple of […]
The account team headed out to Southern Hills for the PGA Championship this afternoon, so Sam and Roop held down the fort to talk about our weekly digital trends.
Roop is in the NFT business, Sam announces a bunch of new hires, and a big LA crew is out crushing it at a Grasshopper Mower shoot in Kansas.
Courtney Roberts in the house! Yes, you get a slight break from Roop and Sam this week. Let's talk about Netflix implementing ads... Do they dare? And Instagram looks for more original content. What does that mean?
Roop and Sam wrap April digital trends. Can you believe it's May?! Special guest next week... listen in to hear who it is!
Roop and Sam kickoff with our April unsung hero: Julie Swab—The Queen of Project Management as some clients call her. Excited for you to listen in on why she's this month's hero. No doubt we are so thankful for all she does!
Sam’s back and enthused from his MAGNET conference in Boston last week. Many great conversations were had, but one in particular about TikTok (surprised?) sparked his curiosity. One of the Creative Directors from TikTok was present to discuss what the platform is all about: This is a feel good platform where users are averaging 47 […]
Chelsea no shows—are you surprised? She has a legit excuse, but we still have to give her (a little bit of) a hard time. Sam’s headed to Boston this week for his first MAGNET conference of the year. He will report back with the latest and greatest next week. BIG NEWS: We have a new […]
Chelsea is LIVE and she is crazier than ever! Roop gets a steak dinner! This episode is worth every minute of a listen.
It’s a beautiful morning in Tulsa, Oklahoma. Roop and Sam enjoy a cup of coffee—not a sand smoothie via Chelsea. Yep, we absolutely continue this discussion given how wildly inappropriate this gesture is! We kick off with updates from the weekend—Matt Matt’s first birthday party, March Madness bracket busters, and the continuation of Aimee’s revelation […]
This is Sam’s favorite episode! He usually says that after recording, but this one is going to be tough to beat. Why you ask? We had a surprise guest speaker travel all the way from Wisconsin to join us live on air! Aimee Maasch, sister of Chelsea Clement, is in the house and you will […]
This is Sam’s favorite episode! He usually says that after recording, but this one is going to be tough to beat. Why you ask? We had a surprise guest speaker travel all the way from Wisconsin to join us live on air! Aimee Maasch, sister of Chelsea Clement, is in the house and you will not want to miss the information she shared with us. Spoiler alert: don’t eat any food Chelsea gives you. Sketchy!
It’s a big day for our podcast as we have our first official guest speaker, and we hit two hot topics: streaming media and digital privacy.
We know, we know, we missed last week and we apologize! Find out what happened in this week's episode, as well as hear new discussions on audio rooms and the Metaverse.
We can’t help ourselves, so we spend the first 15 minutes of this podcast talking about what we passionate marketers look forward to every winter—Super Bowl commercials! Our picks for the best spots, the most “out there” advertising, and how Sam’s boy, Jake from State Farm, absolutely crushed TikTok instead of investing $6.5 million in a Super Bowl spot.
We are always preaching the importance of SEO to our clients, so thought we’d take our own advice (and a consultant’s) and hit on that to kick this episode off. Roop and Sam survived snowmaggedon and are enjoying 70 degree weather back at Littlefield Agency. Gotta love Tulsa, Oklahoma! This week we give our Super Bowl picks and without giving too much away, let’s just say our bet is on Mr. Swagger himself—Joe Burrow.
Snowmageddon is upon us, but Roop and Sam made their way to Littlefield Agency this morning to knock out today’s recording before the fresh powder falls! We kick off today’s episode with weather talk, competitive podcasts, Super Bowl, and with the fun fact that it is Roop’s dad’s birthday today! Do we dare broach Spotify? Of course! Don’t worry, we don’t do anything crazy.
Sam finally got some sleep (not on an UGG pillow) and Roop has to calm him down so his energy doesn’t rupture through the mic.
Sam’s lack of sleep last night results in Roop leading the show. After the caffeine kicks in, both Sam & Roop give listeners an update about what’s going on at Littlefield Agency this week and cover two more digital trends.
Catch up with the last week at Littlefield Agency, and hear about TikTok's next stage of world domination: food delivery. Plus Roop and Sam attempt math.
On this (re)introductory episode, Roop and Sam give listeners an update to what’s been going on these last 18 months with Littlefield Agency.
Why Limited Time Offers Are Important Your favorite co-hosts, Steve “Shamrock Shake” Roop and Chelsea “Pumpkin Spice” Clement, return for another episode of Littlefield SoundBites. This week, Chelsea and Roop talk Limited Time Offers (LTOs), diving deep on everything from what makes a successful LTO to how a restaurant should manage their LTO schedule. Why […]
A restaurant’s website or app should function as a tool, working hard for your success. Why does yours suck? A variety of reasons.
Social media is an invaluable Restaurant Marketing tool that allows for relationship and reputation management, meaningful customer service, and advanced measurement tactics. Social media should be a centerpiece of any restaurant brand’s media plan.
On this episode, Roop and Chelsea get emotional with Littlefield Agency's head Account Planner, Lauren Corbut.
Roop and Chelsea are joined by Courtney Counts to discuss the ever increasing importance of having a social media budget as part of your marketing strategy, and more.