The Traffic & Conversions Show: Recent Episodes
Michelle Fernandez
The Traffic & Conversions show is all about organic and paid online marketing strategies so you can get more exposure, more leads and more sales with your online business. Join Michelle Fernandez and discover how you can create simple systems and strategies in your business that work for you so you can have the time and freedom to do what you love. You’ll learn about brand awareness, how to drive more traffic to your offer, facebook ads, instagram ads, funnel building, marketing tips, social media strategies, content marketing, launching, copywriting tips, sales, productivity tips and mindset so you can create a business you love without burning yourself out. Hit subscribe and get ready to change your life.
One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work.
So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and make your customers a heck of a lot happier. Tune in now to learn the key steps to start creating a more efficient and scalable tech environment today!
In this episode:
OptimaFunnels
SHOW NOTES: https://themichellefernandez.com/podcast/287
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Are you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers.
In this episode, we’re diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that resonates with your prospective customers. Plus, you’ll discover the immense power of integrating technology into your conversion strategy. Ready to start seeing real results in your social media marketing efforts? Tune in now!
SHOW NOTES: https://themichellefernandez.com/podcast/286
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?”
A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can harness the power of marketing metrics strategically to steer your business towards growth and profitability. Tune in to find out which key metrics you need to track and how you can streamline the process while gaining valuable insights to optimize your marketing efforts.
SHOW NOTES:https://themichellefernandez.com/podcast/285
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Whether it's reaching a new income level or launching a new offer, you can almost always expect to be greeted by a familiar foe: imposter syndrome. That’s right, whenever you step out of your comfort zone and into a slightly new identity, those nagging feelings of self-doubt are sure to resurface.
So, in today’s episode, we're diving deep into the art of breaking free from imposter syndrome, empowering you to become truly unstoppable in business. And to help us, I've brought in the expertise of business coach and serial entrepreneur Suzy Oliver. Suzy is deeply passionate about helping women unlock their incredible potential and create the life and business of their dreams. Tune in now to discover all of her insider tips on transforming imposter syndrome into your superpower!
References:
Mothers of Enterprise
SHOW NOTES: https://themichellefernandez.com/podcast/284
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Whenever I used to hear the words “sales call”, I would literally break out in a cold sweat. Even when you’re a seasoned pro, sales calls can feel tough, especially with evolving consumer expectations. But don’t forget: every call is an opportunity to understand your customers better and tailor your pitch to their needs. And when we take the right steps to master the art of our sales calls, it will significantly impact our success.
In this episode, I’m walking you through ten crucial tips and techniques to help you maximize the effectiveness of your sales calls. Tune in now to hear why preparation, communication, and active listening are the key to driving successful outcomes (and minimizing nerves)!
SHOW NOTES:https://themichellefernandez.com/podcast/283
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Currently, around 90% of my clients rely on webinars to drive significant revenue from their courses, memberships, and coaching programs—often reaching seven-figure earnings and beyond. This success piqued my curiosity: what sets their webinars apart, making them convert like crazy?
While having a great product or course is obviously crucial, the challenge lies in crafting a webinar that not only captures attention but also drives action. But with so many following the same webinar formula, what distinguishes the high-converting webinar content from the rest? Listen in to find out the three secret content components that it all boils down to!
SHOW NOTES:https://themichellefernandez.com/podcast/282
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
If you want to make sales online, your business needs a funnel. But not just any old funnel—one that actually converts. If you get it right, not only will it provide a ton of value for your target market, it will also make YOU a ton of money. That’s why taking the time to master funnel building is an absolute must.
So today, we’re diving deep into the world of funnel mastery, specifically tailored for all the amazing coaches, course creators, or membership owners out there. Join me as I unravel the secrets that turn clicks into conversions and break down the fundamental pieces you’ll need to create a funnel that converts like crazy!
SHOW NOTES:https://themichellefernandez.com/podcast/281
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Have you ever caught yourself saying, "You just don't get it, I'm SO busy!" when you feel like your plate is so full that nobody else could possibly understand? I know I have. As entrepreneurs, we’re used to wearing all the hats and try to be responsive to our family, to our businesses, and to our clients. But when you treat everything as an urgent priority, you lose all sense of what truly matters.
To help me dig deeper into how we can shift our perspective on productivity, I invited productivity coach (and self-confessed “organized dork”!) Elise Enrqiuez onto the show to help us reduce overwhelm and take back control of our time. Listen in to learn:
- Why productivity is NOT about just ticking things off your list
- How to handle interruptions to your time
- The top productivity tools she recommends to help organize your time
- How to be okay with not getting something done
References:
Episode #275: The Trust Factor: Transforming Buyers Into Lifelong Fans
Connect with Elise:
Follow Elise on Instagram
Listen to Elise’s podcast: The Productivity Shift
Visit Elise’s website
Take Elise’s quiz to find out your productivity personality! SHOW NOTES:https://themichellefernandez.com/podcast/280
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Marketing is the heartbeat of any successful business. But it's so much more than just flashy ads and catchy slogans. It's about using smart systems that work together to help your business grow, engage customers, and keep them coming back for more.
In this episode, we're diving into five crucial marketing systems that every business needs to achieve sustainable growth and long-term success. Using real-life examples, we'll break down exactly what they are and how you can leverage them to make your business thrive.
And stay tuned for an exclusive insight into the all-in-one system (that our team has been working VERY hard to create) that can revolutionize your marketing strategy and house ALL of these systems in a single unified platform—OptimaFunnels!
In this episode:
OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business
SEO tools:
Moz
SEMrush
SHOW NOTES:https://themichellefernandez.com/podcast/279
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Are you tired of pouring money into ads with little return? Or chasing after viral moments with little success? The internet is full of so-called “gurus” telling us what we need to do to grow our businesses. But when there’s so much advice and information available to us, it's important to figure out what's actually true and what's leading us astray.
In this episode, I’m debunking five of the most common myths surrounding online business growth and sharing the accurate information that will help you create predictable, profitable growth in your business. From mindlessly throwing money at ads, to showing up on every single social media platform, join me as I squash the myths that could be holding your business back from achieving the success it deserves.
SHOW NOTES: https://themichellefernandez.com/podcast/278
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Social media has transformed the way people make purchasing decisions. The celebrities and top influencers that people follow on social media have a HUGE impact on the products and services they choose to buy. So for us as marketers, that makes influencers a great choice to build awareness of our brands and to promote our products.
But as influencer marketing continues to evolve, there's still some uncertainty about how to harness its power. One thing is for sure though: partnering with influencers gives you direct access to engaged audiences who trust their recommendations.
So today, we’re diving into three key strategies for successfully collaborating with influencers in 2024 and exploring some real world case studies that exemplify these approaches. Tune in now to unlock the full potential of influencer marketing and elevate your brand's presence!
SHOW NOTES:https://themichellefernandez.com/podcast/277
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
In today's digital landscape, Artificial Intelligence (AI) and machine learning aren't just buzzwords; they're transforming industries left and right—and marketing is no exception. You've most likely heard about Chat GPT or seen AI-powered recommendations on e-commerce sites—but that's really just the tip of the iceberg.
From data analytics to automated advertising campaigns, today we’re exploring how AI and machine learning are transforming the world of digital marketing. Tune in now to discover how embracing automation through AI will allow you to deliver personalization at scale and achieve unprecedented levels of success!
SHOW NOTES: https://themichellefernandez.com/podcast/276
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Trust is the cornerstone of any lasting relationship, be it personal or professional. In the realm of business, it's what transforms a one-time buyer into a lifelong customer, surrounded by a chorus of raving fans who champion your brand.
It’s more than just a buzzword; trust is the very currency that can set your brand apart in a crowded digital landscape. So today, we're delving into the beating heart of successful marketing - the art of building trust and forging meaningful relationships with your audience.
So what are the practical ways we can begin to build trust and credibility with our own audience? Tune in to discover the actionable strategies that will cultivate lasting connections. (Oh, and the key metrics to track them, of course!)
SHOW NOTES: https://themichellefernandez.com/podcast/275
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
As a digital marketer or business owner, you’ve probably heard the term "retargeting" getting thrown around in the world of online advertising. But if you’re not too sure what it actually means or how it can impact your business, you’re in the right place!
Retargeting is a powerful tool that holds the key to rekindling connections with your audience and turbocharging your conversions. In this episode, we'll dig into how it works, the different types of retargeting, best practices, and why it’s worth investing in.
SHOW NOTES: https://themichellefernandez.com/podcast/274
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
You pour your heart into building landing pages, mastering the tech, crafting emails, and attracting potential customers, only to be left wondering, "What did I do wrong?" when you don’t get the leads or sales you expected…
One of the most critical mistakes that I witness regularly among my clients is neglecting the power of data and analytics. In this episode, we're exploring the dangers of ignoring the data and how leveraging these insights could transform your marketing funnel.
SHOW NOTES: https://themichellefernandez.com/podcast/273
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Are you stuck in the trap of overcomplicating your sales funnel? Thisis a common pitfall that I see many business owners fall into. Convoluted funnels with too many steps…leading to confusion, customer drop-offs, and missed opportunities…
In a world where customers crave simplicity and a smooth journey from awareness to purchase, keeping your sales funnel simple is crucial. In this episode, I'll be exploring three compelling reasons why simplicity is key, plus you’ll get actionable tips on how to simplify your sales funnel for optimal results.
References:
The Power of Personalization: How to Create Exceptional Customer Experiences
The Ultimate All-in-One Growth Solution For Your Business: OptimaFunnels
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Today, I’m sharing a hot topic that most people overlook when it comes to higher conversions: mobile optimization.
In the ever-evolving landscape of the internet, more people than ever are accessing the internet through their smartphones. That means mobile optimization is not just a desirable feature but an absolute necessity for success in the digital world.
Tune in to learn more about why mobile optimization matters, plus the actionable tips to get started and ensure your digital presence remains robust and user-friendly in the years to come.
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
In marketing, we often find ourselves torn between ideas. But it’s easy to become blinded by what we think we know about what captures the attention of our target audience. The truth is, the only way to know if one approach is better than another when it comes to reaching your goals, is to test them both.
A/B testing (or split testing) is a powerful tool that, at its most basic, allows you to compare two versions of something to figure out which one performs better. In today’s episode, we’re looking at how to implement A/B testing effectively so that you can optimize your campaigns, maximize your ROI, and improve user experience.
Ready to take the guesswork out of key marketing decisions and optimize your traffic and funnels for the year ahead? Listen now!
SHOW NOTES: https://themichellefernandez.com/podcast/270
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Every interaction a customer has with a brand matters. In today’s digital landscape, there are multiple ways to interact with your target audience, whether it’s in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience?
Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a successful omnichannel marketing strategy to help your business gain a competitive advantage.
SHOW NOTES: https://themichellefernandez.com/podcast/269
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Nowadays, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. When your business successfully integrates sustainability into its marketing strategy, you can not only make a positive impact on the planet, but also boost your bottom line.
That’s why today, we’re exploring why consumers are placing a premium on brands that prioritize social responsibility, as well as the key strategies your business can employ to leverage sustainability and strengthen your brand's reputation.
SHOW NOTES: https://themichellefernandez.com/podcast/268
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Growth is the biggest challenge for any startup, no matter what stage it may be at. And in today's world, where customers are surrounded by brands vying for their attention, growth is even more challenging.
So what can businesses do to effectively attract, acquire and retain customers?
In today’s episode, I’ll be discussing five of the most impactful growth hacking techniques that startups can leverage to achieve rapid and sustainable growth.So whether you are a founder, a marketer, or just curious about the world of startups, buckle up for some top strategies to accelerate growth!
SHOW NOTES: https://themichellefernandez.com/podcast/267
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Personalization has become a bit of a buzzword in recent years, and for good reason. In today's business landscape, customers expect personalized experiences at every touchpoint, from the content they consume to the products they purchase.
As data becomes more abundant, businesses have an unprecedented opportunity to meet these expectations and drive customer satisfaction and loyalty. So how do you create those remarkable personalized experiences in your business?
Join us in this episode as we uncover the secrets of successful personalization, including insights into collecting relevant data, crafting personalized content, and the importance of continuous optimization. Don't miss this opportunity to deliver exceptional customer experiences and leave a lasting impact on your customers.
SHOW NOTES: https://themichellefernandez.com/podcast/266
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Podcasts are an incredible medium for connecting with your audience, building trust, and promoting your business or brand organically. If done right, they allow you to engage your listeners through storytelling and give them a chance to get to know you better.
But creating a great podcast is just the first step; the real challenge is attracting and retaining listeners. In this episode, we'll explore seven powerful strategies to help you promote your podcast organically.
SHOW NOTES: https://themichellefernandez.com/podcast/265
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Wouldn't it be great to increase your sales without experiencing stress, pressure, or the need to pretend to be someone you're not?In a world where sales often carries the stigma of being pushy, manipulative, and uncomfortable, today we’re on a mission to debunk those common misconceptions and revolutionize the way we approach sales.
Today, I’m joined by Sales Expert Aleasha Bahr, who advocates for a more natural and authentic approach to selling, where honesty, transparency, and harnessing personal strengths are the key drivers of success. Whether you're new to sales or a seasoned pro, Aleasha's insights will help you embrace the natural approach to sales, convert more customers, and foster more genuine connections (all while remaining true to your values).
In this episode:02:26 - Aleasha Bahr tells us who she serves, how she helps them, and how she got into being a sales expert.
*03:27 - Natural sellers don’t really sell because if it's a fit, it's a fact and there's no selling involved. And if it’s not a fit, they’re transparent enough to point people in a different direction.
08:09 - Aleasha offers a more effective solution for pitching than the typical Q&A interrogation followed by a 10 minute pitch.
09:21 - When you get through explaining something important about the pitch, ask a question that's different from “makes sense?” so that they can compare what they're doing now to what you're offering.
11:42 - Michelle and Aleasha discuss the effectiveness of the “cost of inaction” strategy.
16:50 - The key skills you need to be really great at sales are curiosity, empathy, and passion.
19:16 - Aleasha talks about the questions you need to be asking in the sales call to ensure you’re not leaving money on the table.
25:08 - Michelle asks how to get back in front of a potential client if they ghost you and the dos and don’ts of following up with people.
28:13 - To avoid going over the set time for the sales call, make sure the only things you're talking about are the things that are necessary to know if this is the good solution for them.
30:52 - Aleasha leaves us with her final words of wisdom before answering rapid fire questions in Michelle's “hot minute”!*
Join us as we explore how sales can become a more authentic and rewarding journey!
Connect with Aleasha:
Click here for more information on how to work with her
Check out her FREE sales resources here
Podcast: “Sales is NOT a Dirty Word”
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Email marketing has massively evolved from basic promotional messages to sophisticated, personalized campaigns. Email is still one of the most potent tools in your marketing toolbox, but as our inboxes become increasingly flooded, it’s more important than ever to make sure we stand out. So how can you get your subscribers excited and eager to open your next email?
Today, we are diving into four actionable strategies that will help you as a marketer drive higher levels of engagement and conversions in your email marketing campaigns. Ready to transform your open rates and click through rates? Listen now!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Last week, I attended the LevelUp Summit, an event centered around inspiring agency owners to propel their business further. I got to sit in an audience for three days, listening to leading digital marketers like Billy Gene and Frank Kern, who provided tons of insights and ideas to motivate business owners for the year ahead.
Today, I’m giving you the chance to peek inside the summit, as I share my top five takeaways from some of the amazing keynote speakers at the event. While there are MANY more I could talk about, these are the ones that hit home the most for me and where I am in my life and my business right now. Tune in to hear all about leveraging AI, audience segmentation, client acquisition, and more!!
References:
HeyGen.com
Vidyo.ai
Canva Bulk Create
SHOW NOTES: https://themichellefernandez.com/podcast/262
FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)
Connect with me on Instagram
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Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
👋 Are you tired of investing your valuable time and resources into leads that just don't convert into sales? 🤔💸
This is night 31 of October’s special series… 31 nights of scary metrics that could be costing you money.
Well, in this episode, I'm here to spill the tea on how not getting those sale qualified leads could be costing you money!
💪 It’s time to take action and start attracting those 🔥sale qualified leads🔥
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
👻 Unmask the hidden money drains... if you dare! 💸💀 Beware! 🕷️ Tracking your growth rate is not just a thriller; it's a chilling tale of missed opportunities and lost dollars! 💰💔
This is night 30 of October’s special series… 31 nights of scary metrics that could be costing you money.
In the dark shadows of your business, not keeping tabs on your growth rate can silently drain your precious income. 🌑📉 Don't be haunted by the lack of insights into what's working and what's not. 👀👻 Let's summon the power of tracking and conquer the eerie unknown.
It's time to supercharge your growth rate and experience the exponential success you've been dreaming of. 🌟💼
Let’s grow your business together!
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💀 Brace yourself for a bone-chilling revelation about your business. Did you know that the lead-to-sale ratio could be haunting your profits? 👻💸
This is night 29 of October’s special series… 31 nights of scary metrics that could be costing you money.
Prepare to be spooked as we uncover how this eerie ratio is draining your hard-earned money.
In this episode, I'll reveal some dark secrets and guide you toward a spellbinding transformation to banish profit loss. 💀
Keep shining in the face of fear! 🌟🌟🌟
Let’s grow your business together!
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Today, we're going to venture into the dark depths of low customer engagement and its ominous cost. 💀✨
This is night 28 of October’s special series… 31 nights of scary metrics that could be costing you money.
Beware, for a low customer engagement score is like a cursed coin that haunts your business, draining it of its life force. 🌑👻
Missed opportunities lurk in the shadows, robbing you of potential sales and growth.
It’s time to take your customer engagement to new heights and skyrocket that engagement score
Let’s grow your business together!
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Let's journey into the haunted realm of Revenue vs. Forecast and discover the eerie ways it can drain your business coffers. 💀💰
This is night 27 of October’s special series… 31 nights of scary metrics that could be costing you money.
In this episode we’re talking about a topic that hits close to home for all of us entrepreneurs: Revenue vs. Forecast. 💸
Let’s embark on a mystical journey as we uncover the secrets to bridging the gap between the two.✨✨
Embrace these magical strategies, my wise wizards and enchanting sorceresses! Combine your mystical intuition with these powerful techniques to forecast revenue with precision and foresight.
Let’s grow your business together!
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🎃👻 Is your business being haunted and financially drained by the chilling specter of customer support ticket resolution times?
Don't let these spooky delays spook you out of your hard-earned money! 💀💸
This is night 26 of October’s special series… 31 nights of scary metrics that could be costing you money.
This episode is all about every minute spent waiting for a resolution is money lost and potential customers running to your competition and how to avoid it. 😱💰
By implementing these three strategies, you'll be leaving your competition in the dust when it comes to ticket resolution times and your business soaring with success. 🙌💼.
Let’s grow your business together!
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👻 Today, let's delve into a bone-chilling topic that can haunt your business... payment defaults!
This is night 25 of October’s special series… 31 nights of scary metrics that could be costing you money.
💀 These eerie creatures have the power to drain your hard-earned money and send shivers down your entrepreneurial spine. 😱
In this episode, I come bearing insights and strategies to banish these spooky defaults from your realm. 🧙♀️
Remember, my ghoulish friends, conquering payment defaults is essential for the otherworldly prosperity of your business. Let us face these hauntings together and rise victorious! 💀💰
Until tomorrow night. Let’s grow your business together!
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📈 Looking to boost your business's profitability?
In this episode, we’re diving into some strategies that can help you achieve just that! 💰
While it's exciting to see those revenue numbers climb, profitability should be the ultimate goal. It's not just about the top line, but also about managing costs, maximizing efficiency, and making smart financial decisions.
So, let's shift our focus from chasing revenue to optimizing profitability.
Let’s grow your business together!
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Today, we're diving into a terrifying mystery that's a high cost per lead that's sucking the life out of your budget! 🕷️
This is night 23 of October’s special series… 31 nights of scary metrics that could be costing you money.
I'm shedding some light on how you can decrease your cost per lead and save those precious pennies 🕯️💪 with a few tricks and treats to banish that high cost per lead from haunting your business cemetery.
Are you prepared to banish those beastly expenses and bring abundance back to your business?
Heck yea you are!
Until tomorrow night. Let’s grow your business together!
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In this episode, let's talk about a terrifying phenomenon that might be haunting your business - your retention rate that's draining your funds. 💀
This is night 22 of October’s special series… 31 nights of scary metrics that could be costing you money.
💵 Did you know that an appalling retention rate can be a financial nightmare? 😱
I'm here to share some wickedly good strategies to stop the bleeding and keep your valuable customers from vanishing into thin air.
So, let's embrace the magic of retaining customers and unleash the power of a thriving community.
Until tomorrow night. Let’s grow your business together!
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Let's dive into the spine-chilling world of business and talk about a haunting truth. 👀 If your SEO ranking isn't at its best, it could be casting a spooky spell on your profits.
This is night 21 of October’s special series… 31 nights of scary metrics that could be costing you money.
A low SEO ranking can actually be costing you money, sweet friend! 😱
In this episode, let’s banish those SEO ghosts once and for all, here are 3 ways to improve your SEO ranking and guide your business towards wicked success! 👻💪
Together, we'll unlock the power of SEO and set your biz up for success! 🙌
Until tomorrow night. Let’s grow your business together!
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👻 Did you know that low customer satisfaction ratings can haunt your business's finances? 😱
This is night 20 of October’s special series… 31 nights of scary metrics that could be costing you money.
When customers are left unsatisfied, it can come back to haunt you in the form of lost revenue and missed opportunities.
In this episode, we summon the courage to confront this ghostly issue. let's dive into some spook-tacular strategies to increase your customer satisfaction score and bring your business to new heights! 💪👻
Until tomorrow night. Let’s grow your business together!
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👻 Have you ever contemplated the terrifying consequences of not receiving referrals in your business? 💀
This is night 19 of October’s special series… 31 nights of scary metrics that could be costing you money.
In today’s episode, let’s unleash the power of word-of-mouth marketing with three proven strategies!
Ready to unlock the full potential of referrals? Start implementing these strategies today and watch your business thrive! 🔓✨
Until tomorrow night. Let’s grow your business together!
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This is night 18 of October’s special series… 31 nights of scary metrics that could be costing you money.
Tonight, let's dive into a spine-chilling reality: neglecting Monthly Recurring Revenue (MRR) in your business might be draining your funds like a vampire in the night! 💀💰
In this episode, I’m sharing three wickedly wonderful ways to summon the power of Monthly Recurring Revenue (MRR) into your business.
Summoning the forces of MRR,, you forge unbreakable bonds with a coven of devoted followers. 🖤🧙♀️
Until tomorrow night.
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
🌟 Beware! The Churn Monster 🧟♂️ is creeping into your business and siphoning your hard-earned cash!
This is night 17 of October’s special series… 31 nights of scary metrics that could be costing you money.
💸🚫 🤔 Ever wondered why your revenue seems to be leaking and your business struggles to grow?
In today’s episode, we’re diving deeper into this sneaky, hidden cost and help you slay the Churn Monster. And if you need a sidekick in this battle, shoot me a DM. I'm here to help you conquer! ⚔️💥
Until tomorrow night.
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Did you know that there's a sneaky specter lurking in the shadows, draining your profits? It's none other than the frightful Average Cart Value! 😱🛒
This is night 16 of October’s special series… 31 nights of scary metrics that could be costing you money.
In tonight’s episode, I’m sharing an elixir that will help you banish this haunting horror and boost your business's moolah! 🧪✨
Let your wheels turn and get creative of different ways you can increase your average cart value…
Until tomorrow night.
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Are you unknowingly losing money in your business? Discover the hidden impact of Customer Lifetime Value (CLV) on your profitability.
This is night 15 of October’s special series… 31 nights of scary metrics that could be costing you money.
💸✨💸 ✨
While CLV is a valuable metric for measuring the long-term value of your customers, it can have eerie consequences if not properly managed. Solely focusing on customer retention without considering profitability might lead to a ghoulish scenario.
In today’s episode, we’re exploring some proven strategies to enhance your CLV and elevate your business success.
It's time to shine a flashlight on your customer base and identify those who may be draining your resources.
Until tomorrow night.
Let’s grow your business together!
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👻 Beware! The Haunting Truth about Abandoned Carts 👻Did you know that lurking in the shadows of your online store lies a chilling villain? 💀 It goes by the name of "Abandoned Carts." And this villainous creature could be draining your hard-earned money! 💸💔
This is night 14 of October’s special series… 31 nights of scary metrics that could be costing you money.
In tonight’s episode we’re preventing this nightmare from continuing!
We’re diving into a few ghost-busting tips to shoo away those abandoned carts and protect your profits.
Until tomorrow night.
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Let's dive deeper into the world of Return on Ad Spend (ROAS) and how it can impact your business financially. 💰
This is night 13 of October’s special series… 31 nights of scary metrics that could be costing you money.
We all want our ad campaigns to be profitable, right? Well, tracking and optimizing your ROAS is the key to unlocking that success! 📈
If you're not keeping a close eye on your returns, it's possible that your ads are eating into your budget without delivering the desired results. 😱
In today’s episode, we’re diving into ways to improve your return on ad spend.
Let’s grow your business together!
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
👻 Have you ever considered the chilling consequences of losing subscribers in your business? Brace yourselves as we uncover the spine-tingling truth! 😱💸
This is night 12 of October’s special series… 31 nights of scary metrics that could be costing you money.
In this episode we diving into ways to banish these specters and keep your business thriving.
Let’s grow your business together!
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👻🎃 Are you ready for something spooky? Let's dive into the dark side and uncover some bone-chilling secrets! 💀It's not ghosts or goblins that are haunting your business, but something far more sinister—your low email click-through rate. 😈💔
This is night 11 of October’s special series… 31 nights of scary metrics that could be costing you money.
This hidden menace could be draining your profits without you even realizing it.
With each missed click, potential customers slip away into the abyss, taking their wallets with them. 💸
No reason to fear! Together, we'll shed light on this eerie dilemma and banish it once and for all! I've conjured up a special potion of tips and tricks to help you boost your email click-through rates and reclaim what's rightfully yours.
Let’s Grow Your Business Together!
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Let's talk about the spooky side of low social media engagement rates and how they can actually be costing you money in your business. 💀💼
This is night 10 of October’s special series… 31 nights of scary metrics that could be costing you money.
The lack of engagement means fewer eyeballs on your posts, minimal visibility, and, unfortunately, fewer conversions and sales. It's like a nightmare come true! 😱📉
No need to fear, in this episode we’re breaking free from this haunting cycle.
Your audience is waiting to engage with your amazing content. 🚀💬💕
Let’s grow your business together!
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Are you feeling the pinch of high customer acquisition costs in your online biz?💸
This is night 9 of October’s special series… 31 nights of scary metrics that could be costing you money.
When your customer acquisition cost is sky-high, you might be shelling out more cash to acquire new customers than you actually make from them. Um, talk about a reality check, right?
Don't panic, in this episode, we’re facing the facts – these costs might be secretly bleeding your hard-earned money.
Remember, you're not alone on this journey! We've got each other's backs as we slay the online biz game.
Let’s grow your business together!
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This is a warning you can't afford to ignore. 👀💸 Brace yourselves because today, we're diving into a scary metric that could be silently draining your precious business budget: the dreaded Cost Per Click.
This is night 8 of October’s special series… 31 nights of scary metrics that could be costing you money.
In this episode we’re facing the chilling truth: if you're not optimizing your ad campaigns, that Cost Per Click could turn into a money-devouring monster! 🧛♀️💸
Don't despair, though! 🙅♀️ I have your back with some hot tips to slay that monster and regain control over your budget. 🔥💰
Let’s grow your business together!
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👻 Beware of the Sales Conversion Metric Monster! 🎃
This is night 7 of October’s special series… 31 nights of scary metrics that could be costing you money. If you’re not watching your metrics… your business is probably spooky.
Is the sales conversion metric lurking in the shadows, ready to devour your hard-earned profits?
This episode is all about how this scary metric may lead you astray, focusing only on the number of customers who convert while hiding the true horrors of missed opportunities. Don't let it trap you in an endless loop of stagnant growth!
Let’s grow your business together!
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👻 Is your business haunted by the terrifying ghost of low email open rates? Beware, because this spooky metric could be silently affecting your bottom line! 💀💸
This is night 6 of October’s special series… 31 nights of scary metrics that could be costing you money.
💡A low email open rate can be bone-chillingly costly for your business. It's a sign that your messages are being ignored or lost in the abyss of unopened emails.
In this episode, discover the frightful reasons why low open rates are the stuff of nightmares.
But fear not! Together, we can banish these ghoulish open rates and summon in the engagement and profits you deserve.
Let’s grow your business together!
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👻 Feeling spooked by a haunting marketing metric? Don't let a low Click Through Rate (CTR) send chills down your spine and drain your precious marketing budget! 💸💀
This is night 5 of October’s special series… 31 nights of scary metrics that could be costing you money.
If you're finding that your CTR is causing more tricks than treats, it's time to tackle this frightful situation head-on and give your business the boost it deserves.
In this episode we’re discussing how you can transform your CTR goblins into engagement superheroes.
Let's conquer this CTR nightmare together! 💪🔮
Let’s grow your business together.
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💀 Let's shine the spotlight on a haunting metric that could be draining your business's money away... the notorious show-up rate. 😱📉
This is night 4 of October’s special series… 31 nights of scary metrics that could be costing you money.
You might not realize it, but a low show-up rate can be a nightmare for your marketing efforts, causing you to lose precious dollars right before your eyes. 💸💔
In this episode we’re facing the terror of the show-up rate!
Let’s grow your business together!
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This is night 3 of October’s special series… 31 nights of scary metrics that could be costing you money.
It's time to take a closer look at how we can lower that bounce rate and boost your business's profitability.
In this episode, we’re discussing the sneaky little culprit that could be silently draining your business finances: the dreaded bounce rate.
Listen in to keep visitors engaged and turn them into customers to maximize your revenue potential.
Let’s grow your business together!
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We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money.
📈 Is Your Landing Page Conversion Rate Costing You Money? 💸💔
This is night 2 of October’s special series… 31 nights of scary metrics that could be costing you money. If you’re not watching your metrics…
Tonight is all about the conversion rate metric that is a game-changer when it comes to the success of your online business.
This is one metric you is probably costing you the most money… cause it’s costing you leads and sales.
Let's turn those visitors into loyal customers and boost your bottom line. 💪💰
Let’s grow your business together!
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Ad budgets can quickly disappear if not managed correctly. And for business owners, the prospect of wasting money makes this task seem pretty daunting. So how can you ensure you're not just throwing your hard-earned money down the drain when it comes to running ads?
Joining me today is Jackie Ellis of Jackie Ellis Marketing, who is on a mission to make your marketing as stress-free and profitable as possible. With over $3 million in ad spend and multimillion-dollar launches under her belt, it’s safe to say Jackie knows a thing or two about running ads!
Today we’re tapping into her knowledge to help us effectively set up Facebook or Instagram ads to drive traffic like never before. Tune in for a marketing masterclass which uncovers her secrets to ad testing, strategic ad budget allocation, optimizing landing pages to increase conversions, and the pivotal role of your business’ messaging.
P.s. We’re doing a follow up episode on how to increase leads and sales once you have your traffic dialed in–you can find this on Jackie’s podcast which is linked below!
Visit Jackie’s website
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Check out Jackie’s podcast ‘So Worth It’
SHOW NOTES: https://themichellefernandez.com/podcast/230
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We are kicking off October with a special series… 31 nights of scary metrics that could be costing you money.
Is Your Website Traffic Costing You Money?
Website traffic is crucial for the success of your online business, but what if it's not translating into revenue? ⚠️ Maybe saying Beetlejuice 3 times is not what it takes to get your website to convert to revenue.
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In the fast-paced world of business, a huge shift is taking place. It's a shift from viewing customers as mere transactions to understanding, anticipating, and fulfilling their needs and desires. This shift is what we call "customer-centric growth."
At its core, customer-centric growth prioritizes building authentic relationships, nurturing trust, and delivering exceptional value throughout every stage of the customer journey. It's not just about the initial sale or lead generation; it's about the entire customer experience.
So today is all about the art of building thriving communities around your brand. I’m uncovering the secrets behind cultivating strong online communities, nurturing customer loyalty, and leveraging these communities for sustainable and predictable growth in your business!
SHOW NOTES: https://themichellefernandez.com/podcast/229
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Although my business model does not currently use chatbots, I have witnessed the incredible impact they’ve had on some of my clients' businesses. Chatbots have emerged as powerful tools that can shape the way businesses interact with their audience, and today I want to uncover the full potential of chatbots to enhance your customer interactions and drive business success.
Listen in to discover how chatbots have evolved over time, and why they now play a crucial role in enhancing business efficiency, customer satisfaction, and engagement. I’ll also be sharing the best practices to optimize your chatbot interactions so that you can harness the full potential of this technology and revolutionize the way you connect, serve, and engage with customers.
References:
Episode 227: Expert Growth Tactics for Scaling to Seven Figures & Beyond
SHOW NOTES: https://themichellefernandez.com/podcast/228
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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
We all know the frustration of feast or famine months, or potentially worse, the stagnation of staying the same year after year. For those of us who thrive on progress, staying stagnant just isn't an option.
In today's podcast episode, we're taking a deep dive into the advanced growth hacks that can catapult your business to seven figures and beyond! A willingness to experiment with these strategies, combined with strategic thinking, and continuous learning, will allow you to scale your business to the true heights it deserves.
Tune in as we explore innovative scaling techniques from customer acquisition, to strategic partnerships, upselling, and much more!
SHOW NOTES: https://themichellefernandez.com/podcast/227
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
As your business evolves, you may start to consider changing your email platform to better suit your needs. Many people think this is just a case of exporting subscribers, importing them into the new platform, and sending emails as usual. But if you don't take the right steps to ensure secure email deliverability when moving to a new platform, your emails may be at risk of not getting delivered safely (and all your hard work goes to waste).
Today we dive into the potential reasons for changing platforms, the significance of secure email deliverability, and the actionable steps needed for a seamless transition!
SHOW NOTES: https://themichellefernandez.com/podcast/226
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
It can feel frustrating not knowing what's going wrong with your ads or funnels and why they’re just not converting. All you want is a way to push through this revenue plateau and move to the next level. But no matter where you are in revenue generating, your emotions always start coming into play. Have you ever started from scratch again, just because the first or second thing didn’t work? We’ve all been there!
But when you detach the emotion from the outcome, stop making emotional driven decisions for your marketing (and your entire business!), and unleash the power of data, you can really achieve marketing excellence. Tune in to find out why data-driven marketing matters, how to navigate data analytic tools, and how you can decipher marketing metrics for strategic insight.
P.s. My new program Predictable Growth is powered by data-driven marketing! Click here to get the free, on-demand video training or send me a DM on Instagram (@themichellefernandez) to find out more!
SHOW NOTES: https://themichellefernandez.com/podcast/225
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
With the surge of voice-enabled devices and virtual assistants, the way people search for information online has transformed. But what does voice search optimization actually entail? And how can your business navigate this new terrain to stay competitive?
Implementing voice search optimization strategies allows you to better connect with your audience and stand out from the crowd. In this episode, we’re uncovering the emerging trends in voice search optimization, which will make sure your content is voice-search ready!
Don't let the evolving digital landscape leave you behind - tune in to revolutionize your marketing strategy and grow your business like never before!
SHOW NOTES: https://themichellefernandez.com/podcast/224
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
The rise of AI in digital marketing presents immense opportunities for businesses to enhance their marketing efforts. But what exactly is AI and how can you optimize your digital marketing using AI tools?
Today, we’re delving into how your business can harness the power of AI to streamline processes, gain valuable insights, and deliver personalized experiences. From AI-powered chatbots to predictive analytics, we’ll discover how to advance your digital marketing efforts through AI and achieve remarkable results!
SHOW NOTES: https://themichellefernandez.com/podcast/223
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
In the ever-evolving world of social media, change is the only constant. With each year that goes by, we see tectonic shifts that leave marketers and businesses racing to keep up with its dynamic nature. But staying ahead of the curve is essential if you want to harness the unlimited potential of social media!
In this week’s episode, I’m sharing my insights into some of the most exciting trends shaping the future of social media marketing. We dive into the growing importance of influencer marketing, the increasing use of social media platforms as search engines, and the potential of chatbots for your business. If you want to learn how to future-proof your brand when it comes to social media marketing, this is a great place to start.
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
We’re in the era of smartphones and constant connectivity, micro-moments have become a game-changer in the world of digital marketing.
Today we’re diving into the power of micro-moments and how to capture and convert mobile users!
In this episode…
- What exactly are micro-moments?
- How we can leverage the power of micro-moments to capture the attention of mobile users and guide them toward conversion.
- The best ways to optimize your mobile presence.
- The four primary types of micro-moments.
- How to personalize your marketing utilizing data-driven insights.
- Key metrics to measure the success of your micro-moments strategy.
If you know that you want to get in the 7-figure club but don’t know what lever to pull first to make that happen and ultimately achieve consistent and sustainable growth in your audience, revenue and profits, be sure to send me a DM!
SHOW NOTES: https://themichellefernandez.com/podcast/221
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
In the summer season, most people step away from their business and enjoy the summer fun with their families because they’re thinking...we’re slow this time of year.
BUT, the marketers that focus on creating campaigns that resonate with the spirit of the season and capture the attention of their target audience are the ones that have record months come fall. If you’re looking for a little inspiration for what to do that will make your summer sizzle, I’m sharing the top trending strategies to do this summer to heat up your marketing campaigns!
SHOW NOTES: https://themichellefernandez.com/podcast/220
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
I don’t know about you but I’m all about creating predictable growth. Most of which means increasing sales conversions. Now depending on your business model, you should definitely be looking at your numbers daily and weekly at minimum .
So, every month, when you do your monthly planning there are a few tasks you should definitely be including so I’m sharing the 12 monthly tasks to increase sales conversions!
Increasing sales conversions is an ongoing process that requires continuous monitoring, adaptation, and improvement. By implementing these 12 monthly tasks, you can make progress towards your sales goals and drive sustainable business growth.
SHOW NOTES: https://themichellefernandez.com/podcast/219
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.
Today is all about how to go from disempowering to empowering thoughts!
In this episode…
- The importance of clarity, releasing limiting beliefs, and aligning conscious and subconscious minds.
- Mindi introduces the concept of affirmations and anchors as tools for mindset shifting.
- We explore the idea of finishing well, celebrating achievements, setting boundaries, and asking empowering questions.
- Mindi shares a common theme she sees often.
- We talk about the one exercise that helped me to rewire my thoughts that you can try too!
SHOW NOTES: https://themichellefernandez.com/podcast/218
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Have you heard of live launching? Have you ever done it in your business? Today is all about how live launching can sabotage your investing and affluence goals!
Joining me today is Nicki Krawczyk! Nicki is a professional copywriter with 20+ years of experience and a digital business owner for more than a decade. A multi-seven-figure-per-year entrepreneur, she’s the founder of Nicki K Media and its brands: Filthy Rich Writer, Fired Up Freelance, and the Circuit Sales System. The Circuit Sales System is the proprietary system she created to sell the other brands’ flagship courses—and which allowed her to 40-x her business in just under two years. Nicki and her team at Nicki K Media are dedicated to empowering intentional careers and fulfilled lives for each and every one of their students.
In this episode:
- What is a live launch and why are live launches so risky?
- Why is "nurturing" leads actually keeping people from purchasing?
- How can launches and challenges end up sending our leads to our competitors?
- Why is "teaching, teaching, teaching" not the best way to make sales?
- How can you create real emotional connections with an audience—even when your messaging is automated?
- What are must-monitor metrics and how can you use them to increase sales?
- Nicki tells us if she recommends using this system on a new product that hasn’t converted yet.
SHOW NOTES: https://themichellefernandez.com/podcast/217
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
What are you doing to feed your business and keep it growing? Have you considered using Facebook ads to scale your business?
Today, I’m sharing 5 reasons why you SHOULD be using Facebook ads to drive traffic and increase revenue. If you’ve tried it before and it wasn’t for you…think again!
In this episode...
- Why you should be investing in marketing to keep your business growing and thriving
- The benefits of precision targeting, a massive user base, lead generation, and reliable sources for leads and sales.
- Why we should be continuously testing and optimizing campaigns to maximize their potential and achieve business objectives more efficiently.
SHOW NOTES: https://themichellefernandez.com/podcast/216
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
We’re heading into quarter 3 of 2023…this year is flying by! Today we’re diving into quarterly planning specifically for your marketing campaigns.
What I love about planning is that no matter what you’ve done so far or haven’t done yet, it’s an opportunity for you to check in, align, celebrate and create possibilities going forward.
In this episode…
- The importance of reconnecting with long-term goals and reviewing the last 90 days of data.
- Why we should be involving the team in the planning process.
- How to use a spreadsheet for identifying specific targets, and assigning responsibility to team members.
- The importance of the team taking ownership of the project and being accountable for its success or failure.
SHOW NOTES: https://themichellefernandez.com/podcast/215
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations.
In this episode:
- Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses.
- We talk about the importance of understanding your audience, segmenting them, and creating content that resonates with each segment.
- Resources Penny recommends to do audience research.
- The importance of testing themes in your content before investing in paid traffic.
- We discuss top-of-funnel strategies for attracting cold leads and segmenting them through quizzes.
- The importance of connecting with the audience and earning their trust and attention through personalized marketing.
SHOW NOTES: https://themichellefernandez.com/podcast/214
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Have you ever looked back on your first year in business? Today I'm sharing the 10 lessons I learned during my first year in business!
In this episode:
- The importance of making choices and decisions, detaching emotions from outcomes, and learning what is needed to achieve goals.
- The significance of having processes and systems in place and knowing your numbers.
- Finding a balance between work and personal life, and working with clients who are a good fit for you.
- How to focus on your power, serve others, and be grateful for what you have
SHOW NOTES: https://themichellefernandez.com/podcast/213
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam.
So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it.
In this episode:
- What is email deliverability?
- Why does email deliverability matter?
- What affects your email deliverability?
- The importance of email verification and authentication.
- How to correctly use genuine images, shortening links, an unsubscribe button, and measuring bounces.
- How producing high-quality email content will give you genuine improvements in your email deliverability!
Mentioned in this episode:
- SPF (Sender Policy Framework)
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication, Reporting & Conformance)
SHOW NOTES: https://themichellefernandez.com/211
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Are you using TikTok yet?! Today is all about how business owners can use TikTok to reach new clients and market services in a fun way that reflects your personality AND saves time!
Joining me today is Aubree Malick. Aubree is a boy mom, former teacher, TikTok enthusiast, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith four years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses to 5K+ months from home and has featured in Business Insider and Yahoo! Finance. When she’s not supporting members of her programs, you can find her looking for her next DIY project, binging her fav reality TV shows, or snuggled up on the couch with her boys.
In this episode:
- Aubree tells us more about her, her journey and how she got to where she is today.
- Hear about her journey on TikTok and how it's the number one driver behind traffic, followers, AND sales.
- Aubree shares her tips to keeping your integrity and seeing a commitment through, like using a new social media platform.
- We talk about repurposing content from TikTok over to Instagram.
- How to deal with the trolls and bad comments on social media.
- Aubree shares her trick to posting 3 videos a day and how to use one piece of content to create multiple videos.
- We discuss the ideal ratio of the types of videos to share.
SHOW NOTES: https://themichellefernandez.com/podcast/211
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. So today is all about the top 5 proven techniques for increasing your email subscribers!
In this episode:
- Why you need a great opt-in page!
- The 5 most common types of lead magnets
- 3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend loads of time working on it!
Cheers to a summer sales boost. Until next time! Let’s grow your business together!
SHOW NOTES: https://themichellefernandez.com/210
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FREE Guide: How to Connect with and Convert New Leads in as Little as 45 Seconds
How’s business? Is it going well? What I’ve noticed is that when most businesses are doing well, making sales and everything seems to be working well, they put tracking their marketing campaigns on the back burner. Is that you?
It’s like, money’s coming in, so the campaigns must be working. WRONG! Just think if you did have your eye on things, then how many more sales would you be getting. It’s vital to your business to know where every dollar you’re spending OR every minute of your time spent on your marketing is going.
When your marketing campaigns fail to yield your desired results … it’s because you’re avoiding tracking. OR you’re not tracking accurately. So today I’m sharing why you’re not getting the results you want in your business and how to maximize your marketing success!
In this episode:
- The importance of tracking your marketing campaigns and performance
- 5 compelling reasons to start tracking your marketing today
SHOW NOTES: https://themichellefernandez.com/podcast/209
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Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue.
This episode is all about how to create urgency when running an evergreen program!
In this episode:
- How to create urgency in an evergreen program
- Tips on how to encourage potential customers to enroll sooner rather than later
- The benefits of early enrollment, limited availability, and time-limited bonuses or discounts. The importance of showcasing social proof and the unique value of a program
SHOW NOTES: https://themichellefernandez.com/podcast/208
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Are you struggling to attract and convert leads into customers? Look no further than the marketing funnel. In this episode, I break down the three essential components of a highly converting funnel and how it can help your business grow!
In this episode:
- The basic structure of a marketing funnel and its purpose in attracting leads and turning them into customers.
- The importance of having all three components in place and working together in harmony.
- The three essential components of a highly converting funnel: the advertising funnel, the lead generation funnel, and the sales funnel.
- Practical tips for online marketers to succeed in a competitive market, including the importance of messaging, a compelling headline, retargeting, and a well-structured email sequence.
Important Resources mentioned in the episode:
- Free Download - The 3 Components of a Highly Converting Funnel
- Convert Kit
- ActiveCampaign
SHOW NOTES: https://themichellefernandez.com/podcast/207
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We’re going to dive into the step by step from start to finish of an influencer marketing campaign so you can build another powerful marketing strategy. What’s really cool is you don’t have to be a super big brand to deploy this marketing strategy!
I’m answering all the burning questions about influencer marketing like…how do I reach out? How much will it cost me? Will it bring me sales?
Let's talk about...
- Setting your goal and budget
- How to research influencers
- Best ways to reach out to influencers
- How to negotiate terms
- Puting your plan into action
- How to track and diagnose to see how the campaign performed
SHOW NOTES: https://themichellefernandez.com/podcast/206
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Have you used ChatGPT yet? If not, it’s time to unlock the power of this tool to save you time and money, so today I’m sharing the most effective ways to use Chat GPT!
In this episode:
- How to use ChatGPT for content creation.
- The differences between ChatGPT and other similar tools, its limitations and potential risks
- 5 tips and best practices for using it effectively.
- How this tool will change how we work and how to leverage it to our benefit.
- How ChatGPT can be used for sales and marketing, general content ideas, business operations, and human resources.
SHOW NOTES: https://themichellefernandez.com/podcast/205
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Marketing is all about creating strategies and campaigns that will help you meet your revenue goals. It’s going to be driving awareness and demand for your products or services. It’s role is to do the heavy lifting for you, so they are primed and ready to buy.
Today I’m sharing the top 3 effective marketing strategies to acquire new customers!
In this episode:
- It’s already Quarter 2 and I’m really looking at if I still want to do the thing or things I set out to do at the end of the year. Then I set my Quarter 2 top 3 non-negotiable things I want to do, achieve, and target to hit.
- How to use conversation marketing as a powerful tool for engaging with customers and building lasting relationships.
- The effectiveness of using chat bots.
- Using brand ambassadors as an effective way to promote your services and build brand awareness.
- How to use influencer marketing in your business.
SHOW NOTES: https://themichellefernandez.com/podcast/204
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This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in the quilting industry. Her biggest passion, however, is coaching and teaching others how to turn their craft into a career.
Today I’m shining the light on Elizabeth and she’s sharing how she quadrupled enrollment in the course of a year!
In this episode…
- Elizabeth shares her journey of quadrupling her course enrollment and what it was like before her enrollment increased.
- What her experience was like with an ads agency that didn’t go too well, what she would do differently if she could go back and how she knew it didn’t feel right to be working with them.
- Elizabeth shares how she got through the rollercoaster of her revenue going up and then sinking.
- What she did to regroup and move forward after such a discouraging moment and how she was open and trusting to hire another ads agency.
- How Elizabeth is using her list of unqualified leads.
SHOW NOTES: https://themichellefernandez.com/podcast/203
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Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on TikTok all along and realized the power TikTok could have for businesses if they gave them a chance. Fast forward to today, Sam works with marketing agencies, coaches, lawyers, corporate brands - you name it! Sam ensures all her clients are using the app with intention as a sales funnel in finding their target audience and coaching the strategies of converting their followers into ACTUAL paying clients!
SHOW NOTES: https://themichellefernandez.com/podcast/202
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Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can prioritize business growth and personal happiness without sacrificing one for the other.
Today we’re sharing the power of leadership and systems!
In this episode…
- How systems supports massive growth in business.
- Why power is important in leadership and how you can utilize power to get team members on board with your vision and make them feel seen, heard and appreciated.
- Tomasha tells us how she uses self-assessments in her business and what that process looks like.
- What it looks like when her team evaluates her while creating an open-door policy.
- What Tomasha does to check in on her employees, one-on-one and how she sets boundaries between boss and a therapy session.
- The greatest strengths a leader should have and how to establish non-negotiables to prevent burnout.
To connect more with Tomasha, you can follow her on Instagram, @tomashasuber!
SHOW NOTES: https://themichellefernandez.com/podcast/201
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Today I’m sharing the truth about sales and marketing and what is killing the growth in your business!
Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term.
In this episode, I share the most important things you need to acknowledge in your business first, so you can get the results that you want in your business and repeat them year after year.
Cheers to your success with sales and marketing. Until next time… Let’s grow your business together!
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Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business.
I’m going to be sharing 8 metrics you should consider tracking. As you listen, be open to see what you should either start doing or improve on in order to increase this metric!
If you want to work with me on creating predictable growth in your business, check out my Predictable Growth Accelerator!
SHOW NOTES: https://themichellefernandez.com/podcast/199
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Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023!
SHOW NOTES: https://themichellefernandez.com/podcast/198
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Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to create Reels, YouTube Shorts, and TikTok videos with EASE (no more tech confusion!), so you can be yourself, stand out, and leverage this VERY important trend for your business right NOW.
Today is all about short form video!
In this episode…
- The right time to start doing short form videos is and who this format is best for.
- Recommendations for apps to use to create videos.
- Best practices for using short form video.
- How we can find prompts and templates to use.
- How to know what’s trending, how trends start and if we can create our own trends.
- Tips for staying consistent for posting short form videos.
SHOW NOTES: https://themichellefernandez.com/podcast/197
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Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring!
As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough.
The best way to make significant progress is to make sure you’re choosing high-value metrics to track and I’m sharing that with you!
Cheers to success with your marketing efforts. Until next time! Let’s grow your business together!
SHOW NOTES: https://themichellefernandez.com/podcast/196
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Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion.
Today is all about BEcoming Her!
In this episode…
- Julie tells us a little more about herself and her journey to leave corporate after two decades and what her leap to freedom was like!
- How to create a new identity for yourself while limiting self-doubt and having an unshakeable belief in yourself.
- Julie touches on the process of decision making as an entrepreneur.
- How our worth is priceless when it comes to determining setting prices in our business.
- The first steps to take when you know you’re meant for something more.
To connect more with Julie, you can follow her and send her a DM over on Instagram! I hope you enjoyed the show! Until next time! Let’s grow your business together
SHOW NOTES: https://themichellefernandez.com/podcast/195
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Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services?
Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals.
When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and you're looking to be as profitable as possible, so you’re keeping costs low, you’re working on creating predictable growth, predictable income and predictable profit.
In order for you to grow and scale your business, marketing your business is not optional, it’s a requirement.
If you haven’t listened to part one of this episode, listen to it here because today I’m sharing why you don’t need a Chief Marketing Officer (CMO) just yet!
In this episode…
- Why you need a leader in your business that has the authority to lead and manage your branding, marketing and advertising efforts.
- Why you should consider hiring a Fractional Chief Marketing Officer. Sounds super fancy and maybe even confusing…because it’s unfamiliar to you.
- How this can work for you even if you think your business is too small.
Links mentioned in this episode:
- What's The Difference Between The Role Of The CMO & Marketing Manager?
SHOW NOTES: https://themichellefernandez.com/podcast/194
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Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers.
Today is all about how to leverage the power of automation with organic social selling!
In this episode:
- How to balance automation with organic social selling without sounding like a robot.
- Jenna shares the rules of engagements they have created and the the do's and dont's.
- How to serve your community to make sure they are heard.
- How to revive a dead/low-engagement audience on social media.
- How we can use permalinks and the power of email.
- Jenna shares where she sees GroupTrack going in the next 2 years.
Try GroupTrack in your business to turn your social media into a lead-generating, income- producing machine!
SHOW NOTES: https://themichellefernandez.com/podcast/193
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As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends.
This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all that data, give recommendations, and know what to focus on moving forward as a result of those numbers and so much more.
Today is part 1 of 2 and I’m sharing:
- The difference between a chief marketing officer and a marketing manager
- How to know which type of role would benefit your business the most
- What to do if you can’t afford to hire someone full time
Until next time! Let’s grow your business together!
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Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs and embrace the confident, wildly successful humans they were made to be.
Today is all about rewiring your brain to create inevitable success!
In this episode:
- How the brain really works.
- Mindi explains what limiting beliefs are and what makes us self-sabotage.
- Hear if we can REALLY rewire our brains!
- Mindi shares tips for how to get started today.
As always, I end the show with Michelle’s Hot Minute where I’m asking Mindi a round of rapid-fire questions!
To connect more with Mindi:
Visit her website, https://mindihuebner.com/
Listen to her podcast, Unconscious to Conscious: How to Rewire Your Brain
SHOW NOTES: https://themichellefernandez.com/podcast/191
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Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results?
When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results.
In this episode:
- There is ALWAYS a much deeper reason for marketing failures.
- The most common marketing leadership mistakes.
- 5 ways to create strategic innovation
- Questions to start your marketing success plan
SHOW NOTES: https://themichellefernandez.com/podcast/190
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Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them!
In this episode:
- The ways and metrics necessary that you can do internally and externally.
- How to use customer satisfaction scores and what they are.
- Ways to use a net promoter and customer effort score.
- How to determine how much a customer is “worth” to a business.
- What customer churn rate is and how to track customer retention.
- How to use customer support ticket trends to identify what is impacting the customer experience.
I highly encourage you to start measuring your customer experience so you can make the necessary business improvements to retain more clients & generate more revenue.
Cheers to WOWing your customers. Until next time! Let’s grow your business together!
SHOW NOTES: https://themichellefernandez.com/podcast/189
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Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey.
In this episode:
- What middle of funnel means and the type of content it includes.
- The three goals of middle of funnel content.
- Why list segmentation is key to getting in front of more people.
- Types of content that are useful for this stage.
Cheers to creating highly converting middle of funnel content!
If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!
SHOW NOTES: https://themichellefernandez.com/podcast/188
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Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell.
As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity.
Today’s episode is all about how to create your "to don't" list!
In this episode we talk about:
“The secret is in what I’m not doing...”At 5:35, Megan shares a little more about what keeps her moving forward on her goals and has helped her achieve success, despite being a busy wife, mother, and new part-time homeschooling parent.
“You’ve gotta rip the Band-Aid off…” At 6:55, hear where to get started in creating your ‘to don’t’ list and how to get honest with how you’re spending your time.
“I can just squeeze more out of what I have...”At 15:34, Megan shares the similarities between a financial budget and time budget and explains why we tend to be less strict with our time and lead ourselves into overwhelm.
“What action steps am I taking ...” At 26:06, hear her recommendations for turning your to-don’t list into a concrete plan that you revisit and implement every month so your ‘to don’t’ list continues to grow, keeping you focused only on what’s most important to you.
If you want to connect more with Megan you can connect with her on Instagram, @megansummrell, on Facebook, or her website theworklifeharmony.com. You can also check out her app The Pink Bee on Google Play and the App store.
Until next time! Let’s Grow Your Business Together!
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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How do you go from “good” to “extraordinary”?
To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas.
In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know!
Peter Drucker said…“If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are starting and to identify where the gaps are or the areas of improvement.
So I’m sharing the 6 KPIs that I track when I’m overseeing the marketing operations for my client in order to identify opportunities to optimize and scale!
SHOW NOTES: https://themichellefernandez.com/podcast/185
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable!
In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full team.
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s!
In this episode…
- The types of content you can use for top of funnel
- How to know what type of messaging you should use based on your prospects
- The top of funnel content that I’ve found works best
- How to build an engaged audience of this bite sized content where your audience thinks you are in their head!
- How to come up with these topics
If you have a question you’d like me to answer on the podcast, make sure you send me a DM, @themichellefernandez!
SHOW NOTES: https://themichellefernandez.com/podcast/183
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Do you REALLY know for sure that your marketing investments are driving results? As long as money is flowing in, it can be easy to wrongly assume that things are working. But when things are slow or you aren’t reaching your goals, how do you know what to keep and what to let go of?
In this episode, I’m sharing how to know for sure if your marketing investments are driving results so you can make informed decisions about your business and campaigns - rather than going off gut feelings and guesses.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join me for my 2023 Annual Marketing Game Plan workshop! https://www.themichellefernandez.com/annual
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Are you currently live streaming in your business? If you’re not…you will be after this episode! Joining me today is Ashley Ann!
Ashley is also known as King Ashley Ann who is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Live Stream.
So today is all about how to use live streams to profit!
In this episode we talk about:
- What to do if you don’t find live streaming as exciting as we do!
- Ashley shares her best tips, tricks and recommendations for getting over that.
- Ashley explains why you should NOT start live streaming right away and jump right into your content and what to say to those people who are only there for the content, not the small talk.
- Hear how long it usually takes to build a community and build up momentum for people to expect your live streams and show up live.
- Find out if it’s possible to make money if you have 1,000 followers or less and how you can turn live stream videos into paid traffic.
Grab Ashley’s FREE training on How to Create an Avalanche of Profit with Your Phone and Fingertips in just a few weeks!
If you want to connect more with Ashley you can connect with her on Instagram, @kingashelyann on Facebook and follow her on TikTok.
SHOW NOTES: https://themichellefernandez.com/podcast/181
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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I often hear entrepreneurs say that the struggle is real when it comes to keeping up with marketing and social media, all while finding new clients and making money consistently. They feel like they can’t balance it all effectively, and also don’t want to be “that person” that is constantly spamming their audience with promos and sales pitches.
In this episode I’m sharing 5 key mindset shifts to help you feel more confident, avoid feeling overwhelmed, and shift your perspective when it comes to marketing to grow your business.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Today I’m sharing the 5 C’s to organize your marketing strategy! WHY would I tell you that secret?? Because the secret to standout marketing is making an experience customers love and we ALL love happy customers!
So when it comes to organizing your marketing strategy…there are 5 C’s you should consider when preparing your marketing game plan.
SHOW NOTES: https://themichellefernandez.com/podcast/179
Until next time! Let’s grow your business together!
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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The end of the year is upon us and if you haven’t already, you should have it on your calendar to set your 2023 goals. We all know that in order to hit your targets and execute your vision for your business and your life, you need to have a well-defined marketing plan.
Still, many of us avoid doing this because just thinking about putting together a plan for an entire year paralyzes us. What if we can’t stick to it? What if I change my mind?
I know it seems like A LOT. But it’s not as hard as you think and I’m sharing more about tackling it in this episode.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Joining me today is my friend Mandy Emerson! Mandy is an Instagram coach & strategist helping female entrepreneurs grow their business using Instagram. She is also the Founder of The Fierce Social Society Membership, the #1 membership for Female Entrepreneurs! Today is all about how to approach social media for your unique business.
In this episode:
- How Mandy identifies what she recommends to her clients as a strategist and if we should all be doing the viral trends.
- What a strategy can look like for a brick and mortar, service based business that has a product.
- If we should be talking about the problem our business solves more than the results and transformation our clients get.
- The effects of our perceptions and being disheartened by seeing other successful business owners.
- Mandy shares tips for long term success and the biggest values she has learned in her first couple years of business.
- How long to test social media content.
- What Mandy advises her clients when talking about social media follower counts.
SHOW NOTES: https://themichellefernandez.com/podcast/177
Join the 2023 Marketing Game Plan! A 3 hour LIVE annual planning workshop if you are looking for the best strategy and plan for your business to generate more leads and sales and have a 7 figure year! Save your seat here!
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Retargeting is a concept that can be a bit tricky to wrap your head around, especially when you consider that there are other methods of retargeting outside of paid ads. Nobody wants to leave money on the table, so determining your best retargeting strategy is going to be key to hitting those goals. In this podcast episode, I’m helping clarify WHEN you should start retargeting, but also giving you some lesser-known ideas for blending retargeting into your organic marketing efforts.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join me for the 2023 Game Plan workshop:https://themichellefernandez.com/annual
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People often get confused with what a marketing funnel is. Most people think it’s your landing pages, like a lead magnet and thank you page BUT the stages of the marketing funnel is the journey you take a prospect to a lead to a buyer.
The business must do different things to influence consumers at a certain stage.
You may have heard top of funnel, middle of funnel and bottom of funnel. Those are the 3 main stages. Today we’re breaking it all down so you understand what’s involved in the customer’s journey so you know what content to do at each stage!
So today I’m sharing the 5 marketing funnel stages you need in your business!
SHOW NOTES: https://themichellefernandez.com/podcast/175
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Did you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!)
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
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Today I’m talking about the future of digital marketing …Web 3.0! If you’re like what the heck is Web 3.0…it’s the third generation of the evolution of web technologies.
It sounds a little more technical than it really is because it’s really not so scary. It’s just like everything else in the online marketing world. It’s evolving.
And what’s cool is you are here in this community, where you’re always going to be in the know with what’s happening and what’s working right now so you have the tools and resources to succeed!
In this episode we cover:
- What brought us to this moment with perspective to data & privacy
- What the GDPR is and how it works
- Why you NEED your privacy policy on your website
- What happened in 2020 in regards to privacy vs user experience
- How this affected Facebook, 3rd party targeting and ads
- How to capitalize on the user behavior on the platform
- Tips & tricks to be successful in the future of digital marketing
SHOW NOTES: https://themichellefernandez.com/podcast/173
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
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When it comes to understanding Facebook ad metrics and how to interpret them, are you completely lost? Do you know how to tell when your ad copy and creative should be swapped out?
If you feel confused when it comes to analyzing your metrics and ad performance, my latest podcast episode is for you! I’m answering a question submitted in my Facebook community which clarifies the Facebook Ad metric “frequency” - what exactly does it mean and how should we be using that data to make decisions when it comes to getting the most out of your campaigns?
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Join my Predictable Growth - Traffic, Funnels & Conversions Facebook community, the premier group for small business owners & entrepreneurs to learn how to create predictable growth in their business.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services or apply to work with us at https://themichellefernandez.com/work-with-michelle/
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. Thank you for your support!
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
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Today I’m sharing my game changing takeaways from funnel hacking live 2022! Have you mapped out your quarterly goals and action plan to get er done before the end of the year? Yes or Yes?
People have been coming to me for quite some time looking for ways to work with me in a different capacity. I’ve been thinking and overthinking about how I might do this. How might I be able to educate and support coaches and course creators in a way that I would want to be a part of.
In one night it all came together! It was like “dinggg” the light bulb went off and I mapped it all out but what really got my wheels turning was Funnel Hacking live.
That’s why I’m sharing my BIGGEST takeaways from all of the speakers at this event including: Russell Brunson, Todd Dickerson, Brooke Castillo, Jordan Burroughs, Stu McLaren, Dan Kennedy, Jenna Kutcher, Brendon Burchard, Perry Belcher, Jamie Kern Lima, Marie Forleo, Ed Mylett and Marcus Lemonis.
Key points in this episode:
- How to simplify what you offer and scale it.
- Focus on creating your destiny, work hard in uncertainty and compete with intent!
- Creating a movement on youtube.
- Why we need to build a life that doesn’t just look good but feels good.
- Building a story using 3 parts and Tyson Durfey’s COWBOY framework.
- How to fix your funnels with messaging and the 4 desires everyone has.
- Why we have to kill our identity.
- Why we have to reframe what we say to ourselves when no one else is listening.
- We don't have a vision problem, we have a depth perception problem because we think our vision is far away.
What are you capable of? What is possible for you?
Cheers to choosing faith over fear and going for it. Until next time! Let’s grow your business together! SHOW NOTES: https://themichellefernandez.com/podcast/171
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
Welcome back to another episode of the Traffic & Conversions Show. I just got back from Funnel Hacking Live hosted by Click Funnels. All I can say is WOW!!! If you haven’t been, make it a goal to get there next year. I’m going to do an episode of my top takeaways from the event - you’re going to love it.
I was just in a room of more millionaires than I ever thought I’d be in, and observing their mentality and how they attack life was truly inspirational.
Whether you want to be a millionaire or not, it’s all about creating habits. Today, I wanted to share 9 habits of highly successful people. What better time than today to start creating these new habits?
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
Joining me on the show today is my son, Anthony Fernandez! Anthony has the natural ability to get people feeling comfortable and knows what questions to ask and how to bring their stories together to make them impactful. Interviewing others for storytelling purposes can be difficult if you’re not taking the proper steps to get the most out of your subjects. Tune into the newest episode of The Traffic & Conversions Show to hear some of his tips and tricks on how to master your interviews.
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
Have you ever seen the “learning limited” notification on your ads and not known what that meant, or how to fix it?
Today’s episode of The Traffic & Conversions Show is all about helping you identify why your ads get stuck in the learning phase and how to move them quickly through the process so they can be fully optimized to reach your target audience and capture those leads.
This step is essential to your bottom line, as it enables you to identify and move your ads past learning mode so you’re not wasting valuable time or money!
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Finally crack the code to INCREASE sales conversions in just 5 days and learn how to take your funnel from poorly-performing to highly-converting. Sign up for the FREE Funnel Fix Challenge!
Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling System®. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.
Crista has been helping businesses achieve accelerated and sustainable results and increased profitability for more than two decades. Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications. Crista is often described as high energy, super passionate, and very practical – you won’t get a lot of fluff or hype!
Today is all about why you need to simplify to scale!
In this episode we cover:
- What led her to leave her corporate job and start her own business!
- The top 5 areas where businesses are leaving money on the table.
- The biggest mistakes entrepreneurs make when scaling their business.
- Why it's important to narrow down and focus on less rather than more.
- The 4 critical components to simple sustainable scaling in business.
- The difference between lean strategic planning vs traditional planning.
- How we can move the needle and progress in business instead of being busy but stuck in the same place.
- Scaling with a team and Crista shares her favorite techniques that will give us time back in our day!
SHOW NOTES: https://themichellefernandez.com/podcast/167
Welcome back to the Traffic & Conversions Show!
Have you ever spent months and weeks on end getting ready to launch your offer, or hours creating that TikTok, only to second guess yourself and scrap the whole thing? Getting all up in our heads is nothing new for entrepreneurs (myself included) and it can most definitely hinder our ability to make decisions and take action. No action means no growth, which means nothing changes, so it’s vital for the sustainability of our business to recognize when our mindset needs attention. In this episode, I’m sharing how to finally put the mental chatter to rest so you can gain clarity, stop holding yourself back, and see the growth you’re after.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can see your post and shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services at https://themichellefernandez.com/work-with-michelle/
Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!
Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy.
When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method!
Let’s talk about...
- How to captivate the audience with the content you’re creating.
- How to connect and how to showcase case studies of your customers.
- My tips and tricks on how to invite customers to your launch.
SHOW NOTES: https://themichellefernandez.com/podcast/165/
Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.
Welcome back to the Traffic & Conversions Show! Today we’re talking about the iOS 15 updates and how they will most definitely impact your business.
Yes, keeping up with the changes across platforms and technology can feel like a full time job, but it’s a necessary evil to ensure you’re not leaving money on the table. After all, everything has changed (again)! And so you must make changes to the way you drive traffic to your business, approach your email marketing, and capture leads and sales.
Today’s episode is a must listen, and if you don’t know what I’m talking about or don’t know how to translate what the iOS changes mean for you, it is crucial you put the information I’m sharing into action. I’m breaking all the tech jargon down for you in easy to understand language, and giving you tangible to-dos to ensure you won’t fall behind.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Get your ticket to the Predictable Growth Summit today at predictablegrowthsummit.com, so you can work through how you might be sending the right message to the right person at the right time. You’ll walk away with a 90 day “triple your traffic” plan that will make it well worth your time.
Don’t forget to leave a 5 star rating and review on iTunes. I thank you for your support!
Are you ready to dominate the rest of the year? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself?
I did an episode where I shared my top 3 takeaways from funnel hacking live, however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful and my self awareness was on a whole other level. So today I’m sharing the real secret to digital domination!
Let's talk about…
- What self awareness is and what this looks like for me.
- Integrity and adherence to moral and ethical principles with myself.
- The 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.
- How you can stop negotiating with yourself and allow yourself to step into the unknown.
- Why you have to let your family go and let go of the past.
Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.
SHOW NOTES: https://themichellefernandez.com/podcast/163
Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.
They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!
In this episode we talk about…
- The benefits of doing reels is and what makes a GOOD reel!
- 3 sure fire ways to get more engagement
- Ways to get people to stay on a reel longer
- Where to start if you’re new to reels
- BEST TIPS for creating reels
SHOW NOTES: https://themichellefernandez.com/podcast/162
Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.
If you really think about it, content is no longer a marketing tactic, it’s brand currency. If you’re like most marketers, you get stuck in the rhythm of creating content asset after content asset and move on to the next.
Can you imagine yourself creating content where it gives your audience on the edge of their seats just waiting for you to put out your next content asset out for them to consume?
Let’s talk about…
- 5 essential components to create your content ecosystem working together in harmony
- 5 steps to start building your content ecosystem today
SHOW NOTES: https://themichellefernandez.com/podcast/161
Join the Live Virtual Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.
If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?!
Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode!
So today is all about running Facebook ads for your local business!
Let’s talk about…
- Why Facebook is one of the best ways to get in front of your target audience
- 3 Facebook Ad Mistakes that local marketers make and how to avoid them
- 3 different types of content that is awesome for generating leads and cultivating a loyal following
- What kind of campaign objectives you should be using to run FB ads for this type of content
SHOW NOTES: https://themichellefernandez.com/podcast/160
Join the Live Virtutal Conference, Predictable Growth Summit, and go from confusion to conversion in 2022 and learn how to successfully create predictable growth in your online business! Save your seat here.
Hey there! Joining me today is Melissa Rose!
In 2009 Melissa Rose started her business, The Dancing House, in the basement of her home. There she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community.
Along with running a successful brick and mortar business, Melissa is also a visibility coach for brick + mortar studio businesses. Guiding other boss ladies to a flourishing business that provides well for their own tribe - creating a legacy for themselves, their family and their community.
When not inspiring or empowering, Melissa is a super mama of five kiddos, enjoys long hikes (without her kids) and playing in her garden.
So today is all about the 3 C's of collaboration and the compound effect!
Let's talk about...
- What mindset we have to have to pull off a successful collaboration.
- When we should collaborate
- Who we should collaborate with
- Ways we can collaborate
- How collaboration helps directly and indirectly with SEO
- 3 steps for making a collaboration successful
SHOW NOTES: https://themichellefernandez.com/podcast/159
How many times have you said to yourself, “Why isn’t this funnel working?” or, “I know this is good, why aren’t people opting in or buying?”
Today’s episode of The Traffic & Conversions Show is all about getting to bottom of it. We’re talking about tracking your funnels and not only tracking but knowing precisely WHAT you’re tracking and how to fix it.
This step is essential to your bottom line, as it enables you to identify the gaps in your funnel so you’re not leaving money on the table!
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Joining me today is Marion Wagner who is a Business Mindset Coach that specializes in helping online entrepreneurs create a six-figure game plan without a large following on social media.
A former school psychologist turned multiple 6-figure business owner in two separate online industries, Marion teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward growth.
Using her signature Business Clarity Blueprint, she’s helped hundreds of coaches, course creators and online service providers launch and grow businesses that generate 10k+ months in well under a year.
She runs Marion Wagner Coaching and hosts the Get Out of Your Head & Grow Your Online Business Podcast while raising her 9-year old son with her husband in Denver, Colorado. They’re welcoming a baby girl to their family this summer after several long years of infertility!
Today is all about Social Media Mindset Hacks!
- Why using metric numbers as a sign of success isn’t always the best thing to do.
- How to approach social media in a healthy way without giving into things like comparison and imposter syndrome.
- How we can get “unstuck” when we feel like nothing we are doing is working.
- What you should focus on to grow your online business if you are just starting out.
- Recurring themes Marion sees when it comes to mindset and growing an online business.
- Common online business mistakes!
SHOW NOTES: https://themichellefernandez.com/podcast/157
Welcome back to the Traffic & Conversions Show!
For so many entrepreneurs, we get so wrapped up in the day to day work and wearing all the hats, that we don’t make time to assess and adjust our efforts until things are bad. You know what I’m talking about … the money is short, clients aren’t buying, and employee turnover is at an all-time high.
Ideally, we would create the time and space to track, strategize and reboot before it’s too late. We’re halfway through the year, so now is the perfect time to reflect on both the good and the not-so-good in our businesses.
In this episode, we’ll assess what has been working, what hasn’t been, and share some strategies to reboot your marketing for the remainder of the year.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Do you have a Facebook group, and you may be thinking it’s great, I’ve created a community…but how do I monetize it??
Joining me today is Michelle Vroom! Michelle is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace.
Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.
Let’s talk about…
- How to get a community going if you have a stagnant group or if you’re starting out from scratch and how much time it will take to grow it.
- If we should be sharing special content in our groups vs content we sell in a course.
- 3 steps and a strategy to create a group that converts.
- What most people need to do in order to market their groups effectively and the importance of niching down and getting specific people into your group
- Tips on how to build relationships with strangers without feeling salesy.
- The best ways to market yourself whether you have little time or little money!
SHOW NOTES: https://themichellefernandez.com/podcast/155
Welcome back to the Traffic & Conversions Show!
Building top-of-mind awareness is a critical component of your sales success and we’ve been diving into it this month. In part one of this two-part episode, we talked about WHY staying top of mind is crucial for attracting not only new clients and repeat business and referrals from past clients.
Today, we’re diving into 15 simple marketing tactics you can implement now to keep your business top of mind. Make sure you go back and listen to part one if you missed it!
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
I’m so excited for this episode because joining me today is Emma-Louise Parkes!
Emma-Louise is a Business & Mindset coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert™ Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses.
With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction.
Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30’s - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success.
So today is all about scaling your business as an introverted entrepreneur!
Let’s talk about…
- What ‘introvert’ really means and why introverts make great entrepreneurs!
- If we should be hiring team members based on if they are an introvert or extrovert.
- How the ‘research rabbit hole’ can hold us back, and how to use it to our advantage instead!
- The skill introverts have that make them great at marketing.
- How to reframe social media marketing and visibility as a gift rather than a curse
- Emma-Louise shares her #1 tip to stay energized in your business so you can sustain it long-term!
SHOW NOTES: https://themichellefernandez.com/podcast/153
Joining me today is Tish Luka. Online Business coach and founder of several online brands; Brand and Flourish, Instaboost, BrandFlix™, Debut Offer™, and Amplimation.io™
Tish's mission is to help as many women reach their full potential by tapping into the power of their brand story and creating life-changing digital assets. In her work with entrepreneurs, coaches, and professionals from all backgrounds she has helped more than 750 women move from solopreneur-to online CEO!
You are in for a treat because today is all about How to say goodbye to done-for-you service work, banish imposter syndrome, and finally leave the soul-sucking 1+1 client work behind!
We talk about…
- Pivoting away from 1+1 and keeping a few clients while you do it
- What happens when we care more about our clients then they do about their own business
- What exactly soul-sucking service work and trading time for money is
- The solution Tish uncovered that allowed her to Pivot her entire business AWAY from DFY
- the identity shifts that happened and how they affected her business
- The framework that allowed Tish to reach double-digit months without the double-digit hours
SHOW NOTES: https://themichellefernandez.com/podcast/152
Welcome back to the Traffic & Conversions Show! Be honest. Do you believe that you’re the first business a prospect thinks of in your industry? Do you feel like your past customers and clients have forgotten about you (even though they get your email newsletters?)
Building top-of-mind awareness isn’t easy given the number of competitors and advertising noise. However, it’s a critical component of your sales success and we’re diving into it on today’s episode.
This is part one of a two-part episode, so make sure you come back and listen to part two next week!
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Joining me today is Stephen Houraghan who is a Brand Strategist and Founder of Brand Master Academy. He has created a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. Stephen is on a mission to revolutionize the way branding professionals operate.
So today is all about how to attract dream clients that respect your talent and value your offering!
Let’s talk about…
- What positioning is and why it’s important for brands
- The difference between going deep instead of wide when it comes to your products or services
- Focusing ‘deep’ instead of ‘wide’ and attract dream clients that respect your talent and value your offering
- Tips for selling your own service or product
SHOW NOTES: https://themichellefernandez.com/podcast/150
Welcome back to the Traffic & Conversions Show! Have you noticed that it is getting harder and harder to get people to sign up for your webinars? The good news is that with a few simple shifts and tracking the right metrics, you can turn things around and finally have successful webinar campaigns, and I’m sharing how in today’s episode.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
For most businesses, things are a little slow during the lazy days of summer. Kids are off of school, we’re enjoying the long days in the sun, taking some vacations.
Therefore, most businesses have launches before summer to hold them over during the slower months.
Well, wouldn’t it be cool if you could actually have a boost in your sales and avoid the seasonal slump?
Heck yea it would. So today I’m sharing 9 hot marketing ideas to give your sales a boost this summer!
SHOW NOTES: https://themichellefernandez.com/podcast/148
Welcome back to the Traffic & Conversions Show! Have you ever felt like no matter how much you show up online, or how many DMs and emails you send, your business is stuck and your sales aren’t growing? In today’s episode, we’re diving into the 5 most common mistakes when it comes to driving traffic that are definitely costing you leads & sales.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Joining me today is my better half, Danny Fernandez and we’re talking all about raising our twins while working, lessons learned and spoiler alert…they didn’t turn out that bad!
Let's talk about...
- How I felt I wouldn’t be the perfect mom if I was working and not with the kids 24/7
- How our work ethics taught our kids a lesson
- Why quality over quantity is important
- Letting go and trusting what we’ve taught will carry with our kids
- Our different parenting style
- Teaching our kids to have respect for others and themselves
- Allowing our kids to take advantage of opportunities given to them
SHOW NOTES: https://themichellefernandez.com/podcast/146
Links mentioned in this episode:
- Episode 32 : The Most Important Partnership In Your Business with Danny Fernandez
Welcome back to the Traffic & Conversions Show!
Have you ever spent months and weeks on end getting ready to launch your offer, only to get zero response? It’s discouraging and so disheartening. In today’s episode, I’m sharing how to distinguish whether it’s your offer or your marketing strategies that are causing your potential customers to get cold feet and leaving you frustrated and confused.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Joining me today is Larissa Banting! After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children's Festival, Nelvana, CBC and CTV networks.
Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs.
Today is all about how to get featured on media outlets even if you're just starting out!
Let’s talk about…
- What publicity is and how it's different from other forms of marketing
- How to know when you’re ready for publicity
- How you can craft your story even if you think you don’t have one
- How publicity can help your business and use it even if you are an introvert
- How quickly you could see a feature in a magazine or podcast
- Taking on your own PR vs hiring an agency
- What to look for when hiring an agency
SHOW NOTES: https://themichellefernandez.com/podcast/144
Welcome back to the Traffic & Conversions Show! Do you ever feel that in order to grow a 6 figure business or have a 6 figure launch, you need to have a huge audience and a four or five figure ad budget?? The goal of hitting that 6 figure mark can be especially daunting for biz owners who are smaller or just starting out.
However, even with a small marketing budget, it IS possible for any business owner to get to 6 figures (and beyond) and I’m sharing EXACTLY how to do that in today’s episode.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here!
Haven’t left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!
Joining me today is Nikki Nash who is a podcast host, Hay House author, and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.
Today is all about how to get more clients!
Let’s talk about…
- The biggest mistakes most people make when trying to get clients.
- What steps entrepreneurs should take before they try to get more clients and a few things you can do to stand out so clients choose you over your competitor.
- How to ask clients why they chose to work with you and how often you should be asking for feedback and surveying your clients.
- How marketing is just like dating!
- How business owners like YOU can get more quality leads.
SHOW NOTES: https://themichellefernandez.com/podcast/142
Welcome back to the Traffic & Conversions Show! Do you ever feel like creating fresh, exciting content is a constant struggle that you’ll never win? In today’s episode, I’m sharing my top 9 tips for getting yourself off the content hamster wheel while keeping you and your business top of mind.
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services here!
Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!
Joining me today is Seth Erickson who uses storytelling as a way of helping businesses, specifically startups. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%.
He recognizes many startups excel at building their tech and ideas but fall short when communicating their value to the world. Seth teaches these budding business owners one of the most effective communication methods. An art form that has been a part of humanity for as long as… well… humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.
This episode is all about neuroscience and storytelling!
We’re talking about…
- How to get clients binging on your marketing material like a good Netflix drama
- The difference between marketing and storytelling
- Structuring stories for an about me page on a website vs a landing page or a home page
- How to craft an identity to get others to create their vision if they decide to follow you on the journey
- Steps to take if you're just starting out even if you're not a startup
Download chapter 1 of Seth’s book, How To Hack Humans: Storytelling for Startups!
SHOW NOTES: https://themichellefernandez.com/podcast/137
Welcome back to the Traffic & Conversions Show! In today’s episode, I’m sharing the top 4 ways to know when it’s a good time to start those ad campaigns, including how to know when you’re mentally and financially ready to invest. And if you are already running ads and getting lackluster results, you’ll want to listen to ensure you have these 4 things in place before you give up!
If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!
Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3
Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel building services here!
Haven’t left a review yet? Make sure to leave a 5 star rating and review on iTunes. I thank you for your support!
Joining me today is Paul Ace. Paul is the CEO of Amplify C-Com. They help 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures plus in new revenue, using conversational commerce by using a trifecta of psychology, technology, and data-ology to help rapidly scale company profits.
Today is all about Conversational Commerce (AKA C-Com) and we’re gonna learn what EXACTLY that is and why it’s so important for your business!
We talk about...
- What C-Com is and what it does
- Finding the most profitable path of business
- How to understand the language of the customer in the market
- What conversational copy is and how to know what kind of copy to write
- How to implement conversational commerce depending what level of scale you’re at
SHOW NOTES: https://themichellefernandez.com/podcast/138
Have you ever thought about taking the leap and hiring an ads manager, but don’t know if you’re ready or your business is ready?? I’m here to help you!
Today is all about when you SHOULD or SHOULDN’T hire an ads expert.
Let’s talk about…
- 2 ways to tell when you’re ready to hire an agency
- 4 questions to ask yourself if you should be doing them yourself or if hiring an agency is right for you
- What to do when you decide you’re ready
If you’re thinking of hiring an agency, I’d love to hear your vision and what you’re working towards to see if we’d be a good fit to work together or if you’re running your own ads and would like strategy and to learn agency secrets…send me a DM to @themichellefernandez and let’s chat!
Links mentioned in this episode...
- Episode 59: How To Know When You're Ready To Hire An Ads Manager
Cheers to growing your business with Facebook ads! Until next time, let’s grow your business together!
Did you know the average Facebook ads conversion rate is 9.11%? This can mean a great return on investment if you’re able to keep your ad spend under control! This is the reason that Facebook is the most popular advertising platform because it's so powerful.
So today is all about writing your best Facebook ad headlines so you can get the click and maximize your paid traffic.
SHOW NOTES: https://themichellefernandez.com/podcast/136
A sad reality about having a podcast is we spend more time creating content than distributing that content. In today’s episode, I’ll explain why using Facebook Ads can be a gamechanger when it comes to targeting the right audience, getting you more listens and downloads.
Joining me today is Jen Gitomer. Jen is the Best-Selling Author of the book, Sales in a New York Minute. She is the host of the Breakthrough Babe Podcast and co-host of the show Sell or Die which she does with her husband, Jeffrey Gitomer.
Jen is a master mindset coach and sales coach and she is here to help you put more profit in your pocket, so today is all about making MORE sales! I mean isn’t that what we’re all striving for?!
Let’s talk about…
- Tips for resetting ourselves before a sale
- The 4 steps Jen uses to process feelings and emotions
- How stories from the past stay with us and how they can affect setbacks in our business
- Selling a high ticket, why you should consider it and why it’s good for profit
- Jen shares her secrets to selling a high ticket and we dive into what to do with objections people bring up on discovery or sales calls
SHOW NOTES: https://themichellefernandez.com/podcast/134
If you’re struggling with sales, your funnels could be the root of the problem. With that being said, the key part of cleaning a funnel is knowing what to look for. Check out today’s episode to learn a 3-step process that will help you identify the gaps in and clean your funnel, leading to higher conversions.
If you’re a loyal listener of the show you know that I mostly talk about online businesses but did you know that I also run ads for brick and mortar businesses?!
Although a lot of the strategies apply to local businesses, there are some adjustments that do need to be made and we’re going to dive into that in this episode!
So today is all about running Facebook ads for your local business!
Let’s talk about…
- Why Facebook is one of the best ways to get in front of your target audience
- 3 Facebook Ad Mistakes that local marketers make and how to avoid them
- 3 different types of content that is awesome for generating leads and cultivating a loyal following
- what kind of campaign objectives you should be using to run FB ads for this type of content
SHOW NOTES: https://themichellefernandez.com/podcast/132
Are you holding onto things that are holding you back from making that next step in your business? In today’s episode, I talk about some ways that will help you commit to letting go and looking forward.
Do you ever get caught up listening to other people that don’t know what you are trying to achieve with paid traffic OR who are only focusing on one thing?? This makes you start to second guess yourself and doubt your abilities and you veer from the plan.
So today is all about the REAL metric that should matter most in your ad campaigns
Let’s talk about…
- Understanding the purpose of each campaign you’re running
- What metric or metrics to measure in video view campaigns, engagement campaigns, self liquidating offers and traffic campaigns
It’s important to understand the purpose of each campaign you’re running and know which metric or metrics you should be looking at to determine the success of your campaign.
SHOW NOTES: https://themichellefernandez.com/podcast/130
When is the last time you cleaned out your digital life?? Now It may be less noticeable than other types of clutter, like piles of papers on your desk, but having a lot going on in your phone, laptop, and digital folders can really take away from your productivity.
So Guess what? It's definitely time to declutter your digital life and I'm sharing 4 ways to do this!
SHOW NOTES: https://themichellefernandez.com/podcast/129
This episode is all about how to build a unified content marketing plan with 5 essential components to create your content ecosystem working together in harmony and 5 steps to start building your content ecosystem today!
SHOW NOTES: https://themichellefernandez.com/podcast/128
Have you considered the importance of organizing your brand assets? Doing this could be a huge time saver! In today’s episode, I’ll let you know where to start and give you some must-haves to stay organized.
Joining me today is Heather Farris who is a Pinterest strategist managing client accounts for nearly 5 years. She jokes that she’s used the platform so long she remembers when there wasn’t much to see and you actually found the end of the feed!
Heather also facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales. Her team is also serving upwards of 25 clients at any one time. Between ads and organic clients she spends the majority of her time crafting strategy while her trusted team implements what she’s cooked up!
Today is all about Maximizing Pinterest Marketing in 2022!
Let’s talk about…
- If Pinterest is still relevant for organic traffic in 2022
- The most important steps you should do before pinning to your account
- Why someone should use Pinterest for their Business
- What kind of businesses have struggled the most on Pinterest
- What Idea Pins are and how they can be useful
- How long it takes to see results from Pinterest
- Video content on Pinterest
SHOW NOTES: https://themichellefernandez.com/podcast/126
This episode is all about the cycle of launching ads and we’re talking about the four stages in the product life cycle and how each stage informs the business where they should invest their money.
SHOW NOTES: https://themichellefernandez.com/podcast/125
Joining me on this episode is Bryan Clayton, the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals.
GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day and doing 20m a year in sales.
Today is all about how to grow your business from zero to 8 figures!
Let’s talk about…
- How to stay focused on the things that matter when building your business
- How to best allocate what little capital you have when you are bootstrapping
The best way to hire the best fit for your company culture - Ways to figure out what marketing channels are best for your business
- What to do if your business runs out of money
SHOW NOTES: https://themichellefernandez.com/podcast/124
Do you feel like no matter how many tasks you check off your, to-do list, it never shrinks? In today’s episode, you’re going to find out my favorite strategies for boosting productivity and getting it all done while still having fun in your business.
This episode is all about what happens when a launch doesn't go as planned. I’m going to be sharing what you need to do, how to conquer the mindset of a failed launch, and how you need to move forward if this were to happen to you so that you don’t lose momentum and you don’t let it define you or stop you from moving forward!
SHOW NOTES: https://themichellefernandez.com/podcast/122
Whether you need to retain a customer or pursue new clientele, knowing a customer’s worth is crucial for running your business. In today’s episode, I’ll tell you everything you need to know when it comes to doing your marketing math and know what all of your customers are worth.
Joining me today is Nicki Krawczyk who is a copywriter with over 15 years of experience, writing for multi-billion dollar companies, solopreneurs, ad every size business in between!
This episode is all about making genuine connections with your audience through effective copywriting!
Let's talk about..
- Why it is so important for business owners to learn copywriting
- A good writer vs a copywriter
- The difference between copy and content
- The biggest mistakes business owners make when writing copy
SHOW NOTES: https://themichellefernandez.com/podcast/120
Do you ever wonder what you should be measuring to see if the campaigns are successful? I think the biggest key to this is keeping it simple, so tune in to today’s episode to hear what to measure when it comes to your objectives.
Have you ever felt so burnt out that you suddenly realize that you’re not lovin’ life?! OR this is not what you had in mind for your crazy cool life? Signs of burning out can slowly creep in and next thing you know, you’re cranky, tired and just not fun to be around…
So today is all about burnout, slowing down and how to get your motivation back!
Let’s talk about…
- What burnout can feel like and how it can affect you, your body, your mind and your relationships
- What you can do to avoid getting to a place of burnout
- 7 things to help you slow down
SHOW NOTES: https://themichellefernandez.com/podcast/118
Do you feel like you’re running your business blind? If you are, or don’t realize you are, find out some good indicators of this and take key things into account you can learn in today’s episode of The Traffic & Conversions Show.
SHOW NOTES: https://themichellefernandez.com/podcast/117
Welcome back to another episode of The Traffic & Conversions show! No matter if you have a DIY course, SLO, or application funnel…we’re always wondering if it’s performing well. How do we know? How do we get higher conversions?
So this episode is all about your funnels and how to know if they’re working!
Let’s talk about…
- What optimizing actually means when it comes to our digital marketing world
- How to check if your funnel is working and what to look for
- All things strategy and what to review in order to make the right changes to your funnel
- Metrics and knowing what benchmarks you should be shooting for
Cheers to knowing your benchmarks so you can improve the conversions on your funnels!
SHOW NOTES: https://themichellefernandez.com/podcast/116
Just about every entrepreneur seems to have some sort of fear around marketing, whether it involves fearing wasting time and money or looking silly to your customers. In order to conquer those fears and fall in love with the marketing process, you need to shift your mindset to address the fears in the first place. In today’s episode, I talk about 3 ways to shift your mindset and become a courageous CEO.
Welcome back to the Traffic & Conversions Show! Joining me today is Candus Kampfer who has grown her YouTube community reaching millions of people and has helped thousands of business owners and entrepreneurs with QuickBooks. Her inspirational teaching style helps keep learning fun while instilling confidence that mastering QuickBooks IS possible!
You’re in for a treat because today is all about mastering and maximizing Quickbooks for business owners!
In this episode we talk about…
- How Candus got started doing what she does
- The benefits of using a system like QuickBooks vs a manual system
- A common mistake most users make when first using QuickBooks
- How to maximize QuickBooks to help you grow your business
- How to track organic vs facebook ads to know true profitability
- Tracking warm vs cold audiences
- Hear specifically how Candus sets up her QuickBooks for launches
SHOW NOTES: https://themichellefernandez.com/podcast/114
Trusting the process of making decisions for your business can sometimes lead to outcomes you do not expect. These outcomes can often make us feel lost or question ourselves. If you feel this way, you are definitely not alone. In today’s episode, check out the best ways to manage your emotions and detach them from all outcomes.
At 4:00, find out some ways to COMPLETELY detach from outcomes you face.
Welcome to another episode of the Traffic & Conversions Show! I pride myself on processes and systems, so when I started my agency, I couldn’t wait to create systems and processes in the business.
This episode is all about taking you behind the scenes of a marketing agency as I’m sharing a day-by-day sneak peek into my work week!
In this episode we talk about…
- Why creating processes and systems are SO important
- What a typical week in the life of an agency looks like
- My morning routines
- How I balance creating content and team meetings
- Where I fit in client meetings, coaching calls, podcast interviews and prospect calls
- How I block off time for MY business
- 2 things that brings me peace
SHOW NOTES: themichellefernandez.com/podcast/112
Negative thoughts and fear can lead to not achieving your full potential when starting your marketing endeavors. In today’s episode, discover new tips to help you be more at ease before you begin.
Until next time! Let’s grow your business together.
Welcome back to the Traffic & Conversions Show! Depending on your personality, marketing can be a bit icky because it seems risky…but really it’s the fear of the unknown. So today I have 5 marketing hacks that will make you more sales!
In this episode we talk about…
- How to create binge worthy content
- Why you NEED to be running paid traffic
- Tips for developing a robust email marketing system
- How you can be hosting events
- Create a sense of urgency and FOMO!
Listen, 2022 is YOUR year. Let’s grow your business together!
SHOW NOTES: https://themichellefernandez.com/podcast/110
Welcome back to the Traffic & Conversions show! Most entrepreneurs see marketing as a dog-eat-dog world where only the fittest survive. Today’s episode talks about how to shift that mindset to see the abundance marketing has to offer for everyone.
“...” At 1:37, learn how to shift your mind to have the abundance mentality
“...” At 2:48, find out what happens when you have the abundance mentality and how it affects your sales.
Until next time! Let's grow your business together!
Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.
They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!
In this episode we talk about…
- The benefits of doing reels is and what makes a GOOD reel!
- 3 sure fire ways to get more engagement
- Ways to get people to stay on a reel longer
- Where to start if you’re new to reels
- BEST TIPS for creating reels
SHOW NOTES: https://themichellefernandez.com/podcast/108
Welcome back to another episode of The Traffic & Conversions Show! Whether your product or service is evergreen or time-based, creating urgency and scarcity is extremely valuable.
Today is all about how to create urgency and scarcity in your messaging to get your prospects to make a buying decision.
Let’s grow your business together!
**Welcome back to another episode of The Traffic & Conversions Show!
Email lists are our most valuable asset. We worked hard to grow it, we most like invested our hard earned money to build it and it’s our very own. The thing is sometimes people forget who you are because they may have gotten on your list a while back OR maybe life got in the way and you haven’t been nurturing them as you should to keep them engaged.**
Today is all about how to reintroduce yourself to your email subscribers, re-energize them, and get them to fall back in love with you.
Let’s grow your business together!
Welcome back to another episode of The Traffic & Conversions Show! Are you a procastinator? Do you tend to always push things off?
I give all kinds of reasons, which are basically excuses, making a case for why I procrastinate…which is just me fighting for my limitations and in turn, has caused me a delay of success causing me to be sad, upset, depressed, unhappy. Does this sound familiar at all??
Today is all about procrastination, avoidance, why we do it and how to push through!
In this episode we talk about…
- What procrastination REALLY is
- How this can affect your business
- The lesson we can learn from this and how I applied to my life and business
- How to stop this vicious cycle
- Types of fear and 3 steps to overcome them
Let’s kick procrastination and avoidance in the butt in 2022 and cheers to getting shizz done and making shizz happen. Until next time! Let’s grow your business together!
SHOW NOTES: https://themichellefernandez.com/podcast/105
Welcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe!
We talk about...
- {At 10:45} Hear what everyone's role is on the team
- {At 19:10} Everyone shares how their role contributes to the success of the company
- {At 26:54} Hear a fun fact about everyone!
- {At 30:00} Each person shares 1 tip or best practice
Of course we end the show with Michelle's Hot Minute, where I ask a round of rapid fire questions!
Until next time, let’s grow your business together! Happy Marketing!
SHOW NOTES: www.themichellefernandez.com/podcast/104
How To Reintroduce Yourself To Your Audience
January at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience.
You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅
Especially if you went MIA and actually disconnected from social to spend some well-deserved time to rest, recharge and spend with family and friends.
Well if you think forgetting what you do happens, imagine how much your audience has forgotten about YOU over the holiday season while they were offline with loved ones.
Don’t worry, there’s a way to fix this! January is really the perfect month for re-introductions.
👋🏻Reintroductions to your systems.
Systems are the only way your business can run smoothly. Because with systems and processes there are checks and balances.
What systems would you be open to sharing with your audience of ways to make their lives easier, more efficient, and possibly save them some money?
What systems do you teach in your programs or services that would take your audience's business and life to the next level of success?
Over the next couple of weeks, share valuable content all around the systems you provide and how it benefits your audience.
👋🏻Reintroductions to your peers.
Get in touch with your network. Check in and see how their holidays went.
Talk about what they’re up to this year. What their focus is.
What they’re looking to accomplish. And talk about how you can support them.
That's what business besties are for... am I right?
👋🏻Reintroductions to the transformations you provide.
I know you’ve heard it over and over… new year, new you. There’s no doubt the messaging has been overused. However, it’s totally true.
With every new year, people have a vision of what they want it to become and how they want to feel.
So, why can't you be the one to go on the journey with them?
You be the one that holds them accountable?
You be the one that holds the safe space and facilitates the transformation?
👋🏻And of course, reintroduce yourself
How many times have you opted into something, loved the resource but quickly forgot who was the person behind it all?
Now is the perfect time to re-introduce yourself even if they opted in a year ago!
Share some stories about your journey
Share some case studies of your customers
Share some behind the scenes of what's going on
Make sure you include some sort of picture or video of yourself and lead them back to following you on social so you can then stay top of mind.
It’s never too late to reinvent yourself. It’s never too late to forge a new introduction.
Cheers to reintroductions in January!
Let’s Grow Your Business Together!
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Amanda and she is on a mission to revolutionize the virtual event space. She helps Moms that left their corporate life to become Online Coaches. For Amanda, there is nothing more exciting than pairing her clients movement with a virtual event experience to create a shared journey of transformation with attendees all around the world.
Today is all about increasing your revenue with virtual events!
In this episode we talk about…
- What a Virtual Event Planner is
- What people seem to misunderstand about virtual events
- Are virtual events really as profitable and powerful as people say they are?
- Mistakes for hosts to avoid
- The best advice for someone that wants to host a virtual event in 2022
- The best resources for learning more and hosting vritual events
If you want to connect more with Amanda you can find her on Instagram and in her Facebook group!
Until next time, happy marketing!
SHOW NOTES: https://themichellefernandez.com/podcast/102
Welcome back to another episode of The Traffic & Conversions Show! Today I'm sharing the 2022 must have strategy to increase visibility and how we can diversify our visibility without just relying on paid traffic.
In this episode we talk about…
- Finding our exposure agents and how to get ourselves in front of an audience
- Where to find your exposure agent and build relationships
- Ways and tips to gain exposure through your exposure agents to gain instant credibility
Until next time. Let’s grow your business together. Happy Marketing!
SHOW NOTES: https://themichellefernandez.com/podcast/101
Welcome back to another episode of The Traffic & Conversions Show! Today I’m sharing 8 ways to win with Facebook ads in 2022!
In this episode we talk about…
“Your funnel needs to get a tune up....” At 1:50, we’re talking about how to master your messaging to master your marketing and why it’s SO important that you have a launch calendar set up for 2022.
“You need a marketing budget if you truly want to scale...” At 12:33, wondering how much you should spend on ads? I have a few tips for you! PLUS, hear why less is more when it comes to Facebook ad copy.
“ I want to get a good base of which audiences are converting...”At 16:33, we’re diving into building audiences on the platform and some campaign objectives that you can use and I’m sharing a few tips on how to take control over your ads!
“Facebook ads are an evolving beast...”At 24:25, hear why I think you should ALWAYS be learning in this industry and I share a few ways to accurately track your data!
Until next time! Let’s grow your business together! Happy Marketing!
Links mentioned in this episode:
The Must Have Tool To Properly Diagnose Your Ad Campaigns
Welcome back to another episode of the Traffic & Conversions Show!
As we know and have been dealing with a LOT of changes on Facebook and now that the dust has somewhat settled with the privacy policy changes… it has left ads manager a HOT MESS. Especially in trying to diagnose the campaigns to see which campaign is working because the reporting is so inaccurate.
Well…GOOD NEWS! There is a solution and it works so well that you’re able to see what campaigns, what audiences and what ads are getting the most conversions!
Today I’m sharing the must have tool to properly diagnose your ad campaigns.
Links mentioned in this episode:
- UTM Tracking Setup
Until next time, happy marketing!
SHOW NOTES: https://themichellefernandez.com/podcast/99
It’s day 12 of the 12 days to create the perfect FB ad!
Way to hang in there until the end!
Now that you got your perfect ad up and running, you’ve measured the stats… so now what??
It’s time to test, tweak and repeat!
Marketing is an evolving thing. There are basic marketing skills that every online entrepreneur should have that will stand the test of time.
With new technology, new privacy policies you must be able to stay in the know of what’s working now, so you can have a clear strategy to get the results you want in your business by becoming visible - getting more eyeballs on your content and your offers.
The fastest-growing businesses use Facebook and Instagram ads to build and scale their businesses.
When you’re looking at growing and scaling your business is gathering the data to make decisions and no matter what the metrics say…
Do not attach any emotion to those numbers.
You are collecting data. Whether you’re just starting out with your ads or if you’ve been running them for a minute...it’s all about testing and tweaking and repeating so you can meet these benchmarks.
Thank you for spending these 12 days with me. If you’re looking for some guidance on how to crack the conversion code, guidance on how to start your traffic factory OR if you’re looking for someone to take it off your plate… send me a DM @themichellefernandez or email me at info@themichellefernandez.com and let’s grow your business together!
Happy Marketing!
It’s day 11 of the 12 days to create the perfect FB ad!
Now that you’ve got your campaign published… how do you know if it’s working? Should I keep it running, should I turn it off? Or … do I scale it.
The secret to scaling is knowing and understanding your METRICS
If you don’t know your metrics, there’s no way to measure your results, and what you measure matters.
Once you know what metrics need to be improved, is what you focus on and
what you focus on growing.
Cheers to knowing your metrics, not making super stressful and highly-converting campaigns.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 10 of the 12 days to create the perfect FB ad!
You are almost at the finish line in creating your perfect ad!
When it comes time to dive into ads manager and start setting up your campaign, the first thing you do is choose a campaign objective.
I always get a lot of questions regarding campaign objectives - what does each mean and which should I use…
Do you wonder the same?
Well, today I’ll be breaking them down.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 9 of the 12 days to create the perfect FB ad!
If you’ve been running Facebook ads for any length of time, you already know that just because you start running ad campaigns doesn’t mean that you automatically produce sales on your low ticket offers AND that just because you produce leads doesn’t automatically mean those leads will buy.
Here’s the thing, spending a lot of money getting cheap leads is one of the biggest mistakes that marketers make because those leads just don’t buy.
Online experts like you need a targeting strategy that allows you to get in front of the “right” people, because who you choose to show your ads to will make or break your Facebook™ Ads success.
Experience the power of targeting with Facebook™ ads.
Get ready to have more fun running your campaigns taking your Facebook™ ads from poorly performing to highly converting.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 8 of the 12 days to create the perfect FB ad!
Have you ever wondered the reason you want to buy those knives or workout programs you see on infomercials?
If you’re anything like me, you get suckered into buying stuff you probably don’t need… but there’s that little voice inside you that says, you totally need this right now!
The marketers who created that infomercial or advertisement have done a fabulous job because they’ve created TWO things… Urgency and a strong call to action.
Those two things can increase your sales conversion by a LOT… I’ve seen 100% up to 332% crazy pants, right.
Not everyone will achieve those results, however… it will increase your sales conversion and that’s the name of the game… increase every time you launch.
Your goal is to become a conversion queen.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 7 of the 12 days to create the perfect FB ad!
Today is all about creating magnetic creatives that get your prospects to stop their scroll.
We are all fighting for the attention of our audiences - your creative is one way to do just that.
In this episode we’re diving into the different creatives you can use to create the perfect ad and some best practices.
Cheers to creating scroll-stopping creatives for your perfect ad.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 6 of the 12 days to create the perfect FB ad!
Today is all about writing the perfect ad headline…
Your ad headlines are short but mighty.
They capture your audience’s attention and interests and can often make a significant impact on the success of your ads.
A strong headline can be the extra push to get someone to click on your ad.
Let’s grow your business together! Happy Marketing!
It’s day 5 of the 12 days to create the perfect FB ad!
Once you master your messaging, you will master your marketing.
In order to master your messaging, you must speak the language of your perfect person.
because...
Your messaging is selling your offer not the design of your sales page.
The goal is to get your perfect person to make the decision whether to buy or not on their ENTIRE experience with you before you even make an offer.
You do this by…
shifting their belief, and dismantling objections
Your ultimate goal is to attract the people with the problem you solve.
People want to be seen.
People want to be heard.
People need guidance to go on their journey.
People need you to be that guide.
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 4 of the 12 days to create the perfect FB ad!
Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person.
So how do you get to know your perfect person? I’m so glad you asked.
It’s more than just age and gender.
You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status.
Here are some ideas of questions to ask about your perfect person. Think beyond age, gender and where they live...
Where are they shopping
Who are they following on social media
What books are they reading
What TV shows are they watching
What events are they attending
What magazines are they reading
What associations or groups are they a member of
What religion are they
Are they a parent and of what age
Then lastly it’s their behaviors
Are they an admin of their facebook page
What are their job titles
What colleges did they go to OR did they go to college
What’s their relationship status
Religion
Are they an ios user or android user
What tools are they using
Make a list of as many you can think of and just do a huge brain dump.
Now, the most important part of getting to know your perfect person… is diving so much deeper
Are you ready??? Get a pen and paper ready and you may have to rewind and rewatch this episode…
- What is your perfect person's big desire/result they want to achieve?
- What is the transformation
- How does your perfect person want to feel?
- Happy, powerful
- Unstuck or less overwhelmed
- What is their current situation?
- Are they struggling with tech
- Are they living paycheck to paycheck
- What is their desired situation?
- Freedom
- Fit into their skinny jeans
- What is keeping them from getting their desired situation on their own?
- What excuses or reasons are they giving
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? +
- What are they afraid of?
- Sometimes it could even be afraid of success
- What are they angry about? Who are they angry at?
- What are their top three daily frustrations?
- This is a good one...if you know this...this could even be modules or lessons in your product or service
- What trends are occurring and will occur in their business or lives?
- Covid, black lives movement
- Possibly getting married, becoming parents or empty nestors
- What false beliefs do they have?
- This is a good one too...
- Who else is selling something to them, and how? Feel free to include links, Facebook business pages, etc.
- These are your competitors … even things on amazon
- It’s important to know what are their options
- What have they tried before that has failed?
- What metaphors or analogies do your prospects use?
- You may pick up on these from their comments or conversations...now
Take some time with these, do some research so no stone goes unturned.
Once you have all the answers to these questions, crafting your
It’s day 3 of the 12 days to create the perfect FB ad!
No matter what time of year it is, you want to make sure you’re doing everything in your power to create the perfect ad to have the most success with your campaigns.
Did you know that part of the facebook ad approval process, is reviewing the landing page you are sending people from that ad?
Yes. That is sometimes the reason Facebook takes a minute to approve your ads because they are going through the customer journey.
So… make sure you have 3 critical things in place on your landing page before you hit publish on your ad campaigns.
Cheers in getting your funnel all set up to be compliant and ready for all the traffic you’re going to drive to it with your perfect ad!
Until tomorrow...let’s grow your business together! Happy Marketing!
It’s day 2 of the 12 days to create the perfect FB ad!
I mean who doesn’t want the perfect ad… am I right?
The iOS updates and privacy policies have changed Facebook advertising. It’s not the time to abandon ship.
It’s time to adapt!
It’s time to commit to your business
It’s time to decide to play big and play the long game.
Today we’re talking about your offer. When I’m referring to an offer, think in terms of where you’re driving traffic to.
Until tomorrow...let’s grow your business together! Happy Marketing!
Welcome to the 12 days to create the perfect FB ad!
We’re kicking it off with understanding the Facebook ad policy because I am a rule follower and you should be too… especially when it comes to one of the best places to advertise you and your business. Facebook has 2.89 billion monthly users and Instagram has 1 billion… abundance is a thing on these platforms… it’s the best way to get in front of your ideal customer.
Here’s the thing, in order for us to use the platform, we need to make sure that we are compliant with the policies and in order to do that, you must understand the policies.
So before you start running any ads, your first stop should be
https://www.facebook.com/policies/ads
And read ALL 12 policies… whatever time you’ll invest in review the policies will be well worth it, trust me. You don’t want to get shut down and lose your ability to market your business on the best and least expensive advertising platforms.
Let’s Grow Your Business Together!
Happy Marketing!
Welcome back to another episode of the Traffic & Conversions Show!
If you are wondering why your funnel isn’t working, even though your ads show you bringing in all kinds of leads - then you probably need to take a look at your landing page. If your ads are driving traffic to your landing page, but you aren’t seeing a high rate of conversion then you might need to fix your landing page so I'm sharing 5 simple ways to do that.
Links mentioned in this episode:
- FREE headline template
- FREE Download - How to connect with and convert new leads in as little as 45 seconds
SHOW NOTES: https://themichellefernandez.com/podcast/86
Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page!
We're talking about how important a thank you page really is and 3 ways to optimize your thank you page!
SHOW NOTES: www.themichellefernandez.com/podcast/85
Welcome to another episode of the Traffic & Conversions Show! Joining me today is one of my business besties Beverly Simpson. Beverley began her career in fitness as a certified personal trainer and was the fastest growing personal trainer to district fitness manager. Now she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them fine-tune their messaging to grow their companies well beyond 6-figures.
Today is all about the 6 S’s of a successful business!
Let’s talk about...
“You have to love the process more than the outcome...”At 5:45, Beverley tells us a little more about herself, what she does and her journey to get where she is today.
“Make the decision to be ok with what you want to talk about...”At 10:45, hear the process of how Beverley came up with the 6 S’s of success and tips for how to study your customers for research.
“It’s about the fear of getting it wrong...”At 19:20, Beverley shares her thoughts on the top 3 things she hears the most frequently and the concept of taking risk vs safety. We also dive into how to serve your client.
“A person needs to believe in you, they need to subconsciously believe you are an authority…”At 27:30, we’re talking about how to solve the root causes of your clients problems and the BIGGEST thing most people miss. Beverley shares the 4 types of sellers she comes across.
“No matter how many ways you slice it, it requires skill...”At 39:40, we’re talking about skill acquisition, the most undervalued and least talked about concept.
We end the show with a round of Michelle’s Hot Minute where I ask Beverly a few Rapid Fire Questions! If you want to connect more with Beverly you can visit her website, check out her podcast, PT Profit Podcast and find her on Instagram! I hope you enjoyed the show and until next time, happy marketing!
Welcome back to The Traffic & Conversions Show! Today’s episode is a MUST for any business owner who wants to have longevity in their business, enjoy a profitable business, attract their ideal clients and build a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words!
Let's talk about...
“What are they doing to get these crazy cool results that others are not?…” At 0:20, I'm telling you the one thing you need to focus on to get results, to get more customers, more people registering for your webinar, more sales conversions and selling out your offers!
“The key is to tie multiple reasons to why people buy not just one…” At 5:40, let’s talk about the reasons why people buy and if your offer, product or service provides a solution to why people want to buy. I’m giving you questions you can ask about your offer to figure this out!
“It’s all about creating curiosity to pull people in…” At 12:05, hear the one skill everyone NEEDS to develop.
Links mentioned in this episode...
- Copywriting Secrets by Jim Edwards
- FREE headline template
Until next time, happy marketing!
Welcome back to another episode of the Traffic & Conversions Show!
Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shares your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you and wants to buy from you.
In this episode we're talking about...
“Those who are successful and become the influencers are consistent…” At minute 1:45, are you a goldmine, engaging, or wasting time? Let's talk about the three posting strategies and my experience with all three of them.
“Everyone needs a little inspiration and motivation daily…” At 11:18,we’re talking about motivational, inspirational and engaging posts plus how to effectively use tools like polls, questions, fill in the blanks and much more!
“The key is to acknowledge the actions people are taking…” At minute 18:38, we're talking about apprecitation posts and sharing what goes on behind the scenes and how these really separate you from your competition.
“Get creative and think what would make you want to know more...” At 22:40, we're getting into authenticity, vulnerability and consistency. Plus, how to accomplish the goal of getting people curious of what you’re offering and up to next!
Which type of post do you think you do more of? Tag me on instagram, @themichellefernandez and let me hear it!
Links and resources mentioned in this episode...
- Canva
Cheers to creating more powerful posts! Until next time, happy marketing!
Welcome back to the Traffic & Conversions Show! Joining me today is Ashley Gordon, the Founder of the Quantum Coaching Certification Program. As a Quantum coach herself, she specializes in helping female coaches master their craft so they can provide life-changing transformations to their clients! Ashley is the creator of the Badass Manifester Brand and Podcast and is a certified Success Coach, Hypnotherapist, and Master NLP practitioner. This episode is all about Quantum Coaching!In this episode we're talking about...
- Ashley's journey into coaching and getting her certifications
- The biggest mistakes people make between coaching vs just telling someone what to do
- How to separate coaching constantly coaching and not being able to hold a real, personal conversation
- How to know when to turn off the coaching
- What Big Coach Energy actually means
If you want to connect more with Ashley, you can find her on Instagram, Facebook, check out her Podcast, Badass Manifestor Podcast and on her website!
Links mentioned in this episode...
- Conversations with God: by Neale Donald Walsch
- Big Coach Energy Live
- The Funnel Fix Challenge: Unleash The Most Effective Way For Your Funnel To Go From Poorly-Performing To Highly-Converting!
Welcome back to the Traffic & Conversions Show! Today’s episode is all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today because it’s probably NOT what you think.
“We’re always looking for a higher conversion…” At minute 0:38, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is.
“Identify their problem and offer a solution to that problem...” At 8:45, we're breaking down the 3 funnels that you have to have in place and make sure they are working together.
“Messaging is everything in business…”At minute 11:30, we’re diving into the second component which is the landing page funnel and we breakdown the funnel steps you should have in place.
“Put yourself in the prospect’s shoes and ask yourself the questions they would be asking themselves...”At 18:34, it’s all about the sales page and the 6 elements your sales page HAS to have.
“You nurture them until they’re ready to book a call or purchase…” At minute 24:28 is the third component which is an email funnel. What if your prospect doesn’t make it through the entire funnel and doesn’t become a client? Find out what to do and what a nurture or sales sequence should look like with 6 email samples.
Links mentioned in this episode:
- The Funnel Fix Challenge: Unleash The Most Effective Way For Your Funnel To Go From Poorly-Performing To Highly-Converting!
- FREE Download: The 3 Components of a Highly Converting Funnel So You Can Sell Out Your Offer
- Click Funnels
- Kajabi
Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!
Welcome back to another episode of The Traffic & Conversions Show!
It’s Q4! Are you ready to dominate the rest of 2021? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself?
Last episode, I shared my top 3 takeaways from funnel hacking live however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful.
My self awareness is on a whole other level. So today I’m sharing the real secret to digital domination.
Let's talk about…
“How self aware are you?...” At 0:30, we’re talking about what self awareness is and what this looks like for me.
“Doing what you say you’re going to do...” At 3:35, I’m sharing about integrity and adherence to moral and ethical principles with myself. I also talk about the 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.
“Success in life is 80% psychology and 20% mechanics/strategy...” At 10:05, let’s talk about how you can stop negotiating with yourself and allow yourself to step into the unknown and why you have to let your family go and let go of the past.
Links mentioned in this episode...
- My Top 3 Takeaways From Funnel Hacking Live
Until next time, happy marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Welcome back to another episode of The Traffic & Conversions Show! I attended Funnel Hacking Live a week ago and while the hype and knowledge is still fresh on my brain, I wanted to share with you my top 3 takeaways! This is an event held every year by ClickFunnels. It hosts the best funnel builders in the world. These builders come together to share their secrets to those attending. This is a conference, where those that attend tend to learn a lot from those ahead of them in Sales funnel building!
Let’s talk about...
“Your identity must match your dream or your dream will not be realized...” At 2:20, I’m sharing my first big takeaway which is all about mindset and shifting your identity.
“Most of the time, you actually make less money because it’s product overwhelm for the consumer...” At 7:15, my second biggest takeaway came from Russell Brunson and his 4 steps to successful funnels.
“Create organic content that creates engagement and are conversation starters...” At 25:00, my last take away was from Rachel Miller and to self identify with potential customers or clients and do market research. I share a few examples you can use to ask about your customers!
Cheers to shifting your identity, having successful funnels and creating amazing organic content to increase your conversions.
Links mentioned in this episode:
- Funnel Fix - complete the application and I’ll reach out to you!
Until next time! Happy Marketing!
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast.Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coaching program.
When Jen isn’t working, you can find her jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.
Today is all about stepping into the role of the CEO psyche to get higher conversions!
Let's talk about...
“We all have personal layers that impact our business...” At 1:15, Jen tells us a little bit more about herself and what she does and how she decided on the name of her podcast and messaging.
“Your business is not here to entertain you...” At 9:35,Jen explains why niching down is so important for the CEO psyche.
“By the time you put an offer in front of them, they are already saying yes...”At 16:40, hear what we should be looking out for when we’re writing for people to opt-in with getting our message across.
“I’m going to end this conversion knowing that I showed up 100% to serve this person...” At 22:55, when it comes to sales...most people get nervous. Hear how to settle ourselves down to allow ourselves to not take on every job we get asked. Jen shares her 4 step process to ground energy and the different types of people on sales calls.
We end the show with Michelle’s Hot Minute where I’m asking Jen a few Rapid Fire Questions! If you want to connect more with Jen you can find her on her website, check out her podcast, follow her on Instagram and on her Facebook page!
Until next time! Happy Marketing!
Welcome back to another episode of The Traffic & Conversions Show! I want to talk to you today about HOW to launch. Launching can be overwhelming, confusing and anxiety driven because we tend to believe that all our all our hopes and dreams and hanging on the outcome of our launch. Today is all about how to decide what launch vehicle is best for you!
Let’s talk about…
{6:50} What a beta launch is and what it offers
{8:25} Using challenges and bootcamps
{12:10} How a webinar can be beneficial
{13:45} The key to creating a video series
{15:50} Virtual Event/Paid Masterclass
Cheers to deciding which launch is best for you. Until next time! Happy Marketing!
Catch up on the latest episodes:
- How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk About
- How To Turn a 3x ROI Into a 15X ROI with Jarod Spiewak
- Top 5 Video Tips That Will Give You Confidence
Welcome back to another episode of The Traffic & Conversions Show! Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buy
When you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method!
Let’s talk about...
“What you do and how you show up in the months before your launch will make or break your results...” At 6:30, we’re diving into phase 1 and how to captivate the audience with the content you’re creating.
“Your goal is to make a connection and to show them what’s possible for them....” at 17:25, it’s time for phase 2 and how to connect and how to showcase case studies of your customers.
“You want to wow these new people who are in your ecosystem...” At 20:50 , it’s phase 3...the last phase! I’m telling you my tips and tricks on how to invite customers to your launch.
Cheers to building a list of highly qualified people who are begging to work with you. Until next time! Happy Marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns.
Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old.
You are in for a treat because today is all about how to turn a 3x ROI into a 15x ROI and how to track data from clicks to money in the bank!
“By deafult, you're probably going to spend more money on the one with a higer conversion rate...” At 1:05, Jarod tells us a little about himself, who he serves and what he helps others do. He shares the biggest mistakes service based businesses make with their marketing. How to use it to get higher conversions and attract more people to purchase.
“Sometimes not even tracking the basics, that’s a pretty big issue...” At 8:25, the biggest mistakes you see service businesses making when looking at their Google Ads account?
“If you do it wrong, it can come back and bite you years later...” At 17:40, hear the biggest mistakes Jarod sees service businesses make when looking at their SEO plus a few SEO tips to increase your website ranking.
“What really matters most of the time is volume...” At 31:20, find out what most businesses don’t know about ROI and how they can make their marketing campaigns more profitable.
We end the show with Michelle’s Hot Minute where I’m asking Jarod a round of rapid fire questions! If you want to connect more with Jarod you can find him on Facebook, his website and at Blue Dog Media.
I hope you enjoyed the show! Until next time! Happy Marketing
Welcome back to another episode of the Traffic & Conversions Show! Are you doing live video?! If there is one thing I do know about marketing is that video is KING!!
So today I’m bringing you my top 5 video tips and sharing a couple bonus pro tips with you as well to help you gain the confidence you need to put out videos wherever you can! That includes in your ads, on your opt in and sales pages, in your courses and in your content.
Let’s talk about...
“If you have things planned out, it becomes less scary...” At 2:35, I’m sharing how you can plan out what you’re going to say and what to include in your live video.
“Find something that gives you energy...” At 9:05, hear how to get your energy on point and swap your nerves for excitement! Plus, why you NEED to practice before hitting live.
“You don’t have to be like anybody else...” At 15:25, I’m telling you how to stay true to yourself instead of trying to be like others while having fun!
“You don’t need a professional set at all...” At 18:30 I’m diving into my pro BONUS tips.
Links mentioned in this episode...
- FREE download for How To Connect With and Convert New Leads in as Little as 45 Seconds
Cheers to building that confidence muscle and making more videos! Until next time! Happy Marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Welcome back to another episode of The Traffic & Conversions Show! Sadly summer is coming to an end. It’s Back to School and back to a regular routine for us adults! I don’t know about you...but it’s difficult for me to be productive when I’m not on a schedule or in my normal routine, so today is all about how to get back in work mode after summer!
Let’s talk about…
- Minimizing the chaos before you return
- Revisiting and tweaking your goals
- Visualizing what you want to accomplish by the end of the year including business and personal goals or habits
- How to prioritize the most important tasks
- My #1 pro tip to getting back into work mode!
Wouldn’t you feel pretty powerful that every day you know what’s going on in your business AND that you know that you are taking inspired action towards your dreams where you can trust that all your working towards will happen in due time!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Cheers to getting back in work mode after summer and crushing your 2021 goals. Until next time! Happy Marketing!
Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Jenna Teague who is a Visionary Biz Strategist, Queer-Identifed Psychotherapist, and Professional Co-Creator. For the past 15 years, she’s been helping clients dream bigger and execute their big visions, from her thriving private therapy practice to partnering with coaching industry leaders to achieve their first six-figure launches.
Jenna is a multitool for your life and business. She’s also supported over 100 women coaches in filling their 1:1 coaching practices and launching membership sites, masterminds, and their first group coaching programs.
Today is all about the importance of Quantum Intuition Framework!
“Everything is possible, right now...”At 1:25, Jenna tells us a little bit about herself, who she serves and what she helps them do. Let’s start off with what is the Quantum Intuition Framework and what it means for our businesses.
“I think the feelings are so important and so often left out in business...” At 11:40, we discuss how to describe feelings and being able to reminisce from the past and how to go into the future using the Intuition Framework. A few things that can help us when we get into the space and process of the future and coming back to the present.
“Be in the present moment because that’s the only place intuition exists...”At 23:40 Jenna tells us how we can tap into our intuition and the gateways into intuition, what helps to facilitate or hinder intuition.
“Simply put, anything is possible...”At 32:35, hear what becomes possible when we connect to our intuition.
We’re ending the show with Michelle’s Hot Minute where I ask Jenna a round of rapid fire questions!
To connect more with Jenna you can find her on Instagram, @jennateague and listen to her podcast, Eff Perfect and check out her Quantum Coaching Academy!
Until next time! Happy Marketing!
Welcome back to The Traffic & Conversions Show!
As a business owner we need to be looking at how we can put systems and processes in place so we can run more efficiently to ultimately get higher profitability. When it comes to running facebook ads, whether you’re running them on your own OR you’ve hired it out, it’s important that you know what’s going on and you have an understanding of your marketing strategy and the platform you’re using.
Let’s talk about…
- The difference between ads manager and the ad center
- What I recommend for each option
- The goals meant for each one
- Where your ads are placed
- The one I recommend the most and why
My course, The Traffic Code helps walk you through which metrics to track, what they mean, the benchmarks you should be shooting for and what to do when you’re below, at or above the benchmark - meaning should you turn it off, tweak it or scale it.
Cheers to building highly effective campaigns inside the ads manager. Until next time! Happy Marketing!
Webinars are one of the best ways to convert traffic into customers! Why? Because webinars allow you to show prospects how much they need what you’ve got. Today is all about increasing your webinar conversions so you can sell out your offers!
In this episode we’re talking about…
- The steps to take before you start a webinar and ultimately get you to increase the sales conversion of your product or service
- Promotional content leading up to your webinar including video content and ads
- Benchmarks to aim for with webinar signups
- How to get your attendees to stay on as long as possible
- What to do after the webinar
- The benchmark for buyers for evergreen webinars and live webinars.
- How to address the top 3 objections of potential customers including time, money, and limiting beliefs
- What an email sequence should look like after a webinar
Webinars are one of the most powerful traffic generation and conversion tactics that exist right now. They offer a unique opportunity to engage with your potential customers, which no other form of content can match.
Cheers to building a list of highly qualified people who are begging to work with you.
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Welcome back to another episode of The Traffic & Conversions Show! Do you ever wonder why some entrepreneurs have so much success with their ad campaigns? They’re building a sea of raving fans, selling out their offers and have a profitable predictable business while others can’t get qualified prospects into their funnel, they’re not getting a positive return on their investment or even close to selling out their offers and therefore have no predictability of revenue…
I often wonder the same thing and I’m constantly working to identify where the gap is. So today I’m going to share with you extremely powerful Facebook ad targeting strategies so you can build a sea of raving fans so you can also build a profitable predictable business!
Let’s dive into some extremely powerful facebook ad targeting strategies so you can reduce your ad costs! We’re talking about…
- How to tap into Facebook user’s behaviors
- How to get creative with life events
- Building loyalty with custom audiences
- Expanding to lookalike audience
- Getting super granular with layered targeting
Cheers to building a list of highly qualified people who are begging to work with you. Until next time! Happy Marketing!
Catch up on the latest episodes:
How Social Selling Can Increase Conversions with Ryann Dowdy
Why Your Sales Page Shouldn’t Be Too Cute
4 Ways Done For You Services Will Help Grow Your Business
Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Ryann Dowdy! Sales Expert, Ryann Dowdy, helps 7 and 8 figure CEO’s generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams.
Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. With her business partner, Kelly Roach, they are on a mission to free CEO’s from the role of sales person in their business.
Before starting her own business, Ryann spent 15 years in the corporate world building multi-million dollar sales organizations for start-ups in the digital marketing and advertising space. From sales rep to individual contributor to Director of Sales - Ryann has mentored, managed, and trained thousands of sales reps.
Ryann’s first crack at entrepreneurship was Uncensored Consulting, where she helped hundreds of women get their first clients, leave their day jobs, and take back control of their lives. By teaching tried and true sales strategies that aren't dependent on social media or trendy tactics, Ryann focuses on the art of building relationships and human to human connection.
Now, building her second business, she’s on a mission to change the lives of CEOs - by giving them back their time, financial peace, and the ability to multiply their revenue through a high performing, empowered sales team.
Today is all about the importance of social selling to increase your conversions! Let’s talk about...
“I saw this gap as more and more business owners were looking to hire sales teams and leverage social selling...” At minute 1:15, Ryan tells us a little bit about herself, who she serves and what she helps them do. Plus, Ryan tells us exactly what social selling is and how it is different from traditional sales.
“I love the idea of leveraging a social seller alongside of a really good Facebook ads and Evergreen funnel...” At 5:20, hear how you know if you’re ready to hire a social seller and how it will help you scale your business.
“It’s a newer industry, there’s not a ton of people with a lot of experience out there...” At minute 11:10, what we look for when it comes to hiring a social seller and mistakes to avoid. Hear what Ryann thinks makes a great salesperson!
“Even if it’s 10% or 20% of their job, you want them to have that skill set...” At 20:10, when should social sellers be getting leads on their own as well as taking care of leads that come in with traffic and what to expect when hiring a social seller in terms of compensation and commission.
We end the show with Michelle’s Hot Minute where I’m asking Ryann a round of rapid fire questions! If you want to connect more with Ryann you can find her on Instagram, @socialsellersacademy!
Until next time! Happy Marketing!
Welcome back to another episode! When it comes to designing your landing page, it’s so easy to get carried away on adding some crazy cute design and make it look all pretty. Trust me...I know!! Did you know that I secretly think I’m a graphic designer?
Here's the thing, cute doesn’t sell. It took a little convincing and data to prove to me that it was true. When I say your sales page shouldn’t be cute, I’m not just talking about the design. Your goal is to make sure your messaging is legible and clear so today is all about why your sales page shouldn’t be too cute!
Let’s dive into 10 essential elements that every sales page should have…
“Your headline must pre-qualify the reader based on their needs and wants...” At minute 2:45, we have to start with making a headline and sub-headline that makes promises and demands attention followed by enticing paragraphs in every section.
“Facts tell and stories sell...” At 6:15, people buy from people and become emotionally connected because of a story so let's talk about how you can share your experience and a great place to add details that build rapport and credibility.
“Why should anyone read this?...” At minute 15:05, let’s talk about two powerful purposes subheads have in a high-conversion sales letter and why testimonials are a MUST!
“Paint a clear picture of everything they’re getting...” At 19:14, hear how to prove how the product or service worked for you and give them an offer they can’t refuse.
“People are terrified of being oversold, scammed, and taken advantage of...” At minute 26:05, let’s create a risk-free environment and the last element your sales page needs to be a success!
Cheers to building a highly converting sales page. Until next time! Happy Marketing!
Links mentioned in this episode:
- Free Headline Template
Other resources:
- The Deceptively Simple Steps to Persuasive Writing That Works
- 6 Questions To Ask For Powerful Testimonials
- The #1 Conversion Killer in Your Copy (and How to Beat It)
Welcome back to another episode! Today is all about how to stay in your zone of genius and not waste your time on things that although they are important, they’re not income producing tasks. I’m sharing 4 ways done for you services will help grow your business!
Let’s talk about…
- What are done-for-you services?
- How these can take funnel creation, course set-up and Facebook or Instagram ads management off your plate.
- 4 simple ways that letting someone else handle your back-end tech, automation, and lead generation will help you grow your business
If you’re ready to take the headache out of getting things set up, so you can focus on your money makers and amplify what’s in your bank account, let’s chat about whether working together is a good fit.
Cheers to keeping you focused on what you love doing and what really matters.
Until next time! Happy Marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!
Welcome back to the show! Have you ever wondered what you’re supposed to be tracking during a launch OR maybe you’re tracking, however you don't really know what to do with all the information in order to optimize and scale your next launch? As always I got your back! Today is all about your launch debrief! Grab a pen and paper because you’re going to want to take notes on this one.
“I highly recommend that you detach the emotion from the outcome…” At 0:45, we’re talking all things factual data and the top goals you should go for during a launch.
“I always recommend having two different funnels or possibly multiple funnels...” At 4:00, hear what you should be tracking before the launch includings leads, ad spend, landing page and sales conversions.
“This is the time to gather data for content, for the course, for your messaging...” At minute 8:10, let’s talk about the details you should be tracking depending on what your offer is. We're breaking this down by the most common offer during a launch.
“You want the people that want to hang out with you and learn from you...” At 12:30, it’s time to talk about what to do after a launch! This is where it all comes together. The areas of the launch you should be debriefing are the runway (before the launch), organic, ads, funnel, email, and sales.
I hope this helps you see how tracking every detail will allow you to see where the gaps are and wherever you’re falling short of the benchmark, you’ll know exactly where to tweak so you can move prospects further along in your funnel!
Cheers to your next launch debrief. Until next time! Happy Marketing!
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!
Welcome back to the Traffic & Conversions Show! Today Melissa Guller is joining me! Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.
Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped nearly 2,000 podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love. Today is all about translating your expertise into an online course.
“It's part of the overall growth of the creator economy...” At minute 1:15, Melissa tells us about herself, who she serves and what she helps them do. Plus, hear the latest Apple update if you are a podcast creator!
“We forget that not everyone knows what we know how to do...” At 5:25, Melissa gives insight on the right time to consider creating an online course if you are a coach or service provider. She also shares a few tips for how to pull out skills you have but you may not think of yourself as an expertise!
“Assuming that your course should be finished before you sell it...” At minute 10:50, hear some of the biggest mistakes creators make when it comes to launching a new online course.
“There's no one best option. There's different tools that suite different people...” At 16:20, Melissa tells us how course creators can simplify their tech and production time without sacrificing course quality and how to determine if an online course or membership is right for you.
“It’s an opportunity for you to build really sincere relationships with listeners who can become prospective buyers...” At minute 26:55, we're talking about how coaches and course creators can use podcasting to build their businesses and creative strategies to help students actually succeed. Plus, hear what you can do beyond the curriculum that can become part of a course.
We end the show with Michelle’s Hot Minute where I’m asking Melissa a few Rapid Fire Questions! If you want to connect more with Melissa you can visit her website, find her on Instagram and check out her podcast.
Until next time! Happy marketing!
Welcome back to the Traffic & Conversions Show! Joining me today is Melissa Berrios who is the CEO and Co-founder of Melissa Berrios Consulting and it’s mother company, Virtualmente Libre, LLC., where she serves 6 and 7-figure, high achieving entrepreneurs in elevating their online presence to deliver a world-class social experience to their audience.
Melissa launched her online business in 2018 after leaving her 13-year career as a Project Engineer in the land development industry. You’re in for a treat because today is all about the importance of Content that Converts!
“Content is like your storefront. It’s what customers will use to make a decision...” At minute 0:55, Melissa tells us a little bit about herself, who she serves and what she helps them do. She also gives us insight into the best way to create content that elevates a brand and the key elements that our content needs to have for conversion.
“You have to teach something in 15 seconds...” At 10:15, hear how can we improve organic reach with social media and a simple but effective funnel we can start with to attract cold leads.
“It's not something that needs to be overly produced...” At minute 19:35, Melissa tells us how we can become more efficient at planning and creating content and the secret sauce to start planning content that serves targeted audiences!
We end the episode with Michelle’s Hot Minute where I’m asking Melissa a round of rapid fire questions! If you want to connect more with Melissa you can listen to her podcast. The Virtualmente Libre Podcast and join her Virtualmente Libre Community!
Until next time! Happy marketing!
Welcome back to the show! This episode is all about the pixel...why it’s important and all the amazing things it can do for you. I constantly get all kinds of questions about the all mighty pixel so I thought it would be appropriate to dedicate an entire episode to the pixel!
Let’s talk about…
- What a pixel is
- Why the pixel is so important
- How many pixels you should have
- The data the pixel collects
- What a pixel allows you to do
Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!
Cheers to building your own mighty pixel. I hope you enjoyed the show! Until next time! Happy Marketing!
Welcome back to another episode! If you’re like most coaches and course creators, you are constantly trying to improve your bottom line. Am I right? When it comes to paid traffic, they’re looking for ways to optimize their campaigns to drive more traffic to their funnels so they can increase their custom base, revenue and profits. Here’s the thing, optimizing your campaigns is just one essential element to improving your bottom line. Like I always say, your funnel is your best salesperson...it’s vital to optimize your sales funnel.
Today is all about 3 Funnel Tips That Will Increase Your Average Cart Value and increase your bottom line! Let’s talk about...
- What an average cart value is
- How often should you be tracking this metric and how to calculate it
- How knowing this number removes any uncertainty if your ad is working and what to do about the campaign
- How to improve your average cart value
- Small tweaks to make on your landing pages
Catch up on the latest episodes:
How To Know When You’re Ready To Hire An Ads Manager
How Organic and Paid Traffic Work In Harmony
Leveling Up With Masterminds with Jen Argue
Until next time! Happy Marketing!
Welcome back to another episode of The Traffic & Conversions Show! Have you ever gotten so frustrated with Facebook ads that you’re ready to throw up your hands, take it off your plate and hire an ads manager? I have a feeling the answer might be YES!
Well there is definitely a time when you should hire an ads manager and it’s important for you to know what to know and what to expect before you decide to hire a Facebook ads manager. If you are thinking…
- I don’t know where to start, all this tech is overwhelming
- I need help walking me through everything
- I don’t feel 100% confident that I’m running my ads properly
- don’t have a strategy or don’t know what to scale
I’m going to talk you through it all!
Let’s talk about...
“So when should you hire an ads manager?...” At minute 4:55, I’m diving right into how to know when you should hire an ads manager, things you should be budgeting for, the reason ads managers come at a high price and some of the things we do behind the scenes as ads managers.
“Some ads managers won’t take on businesses that are brand new....” At 13:50, we’re diving deeper into what some ads managers may require and a few other options that my agency offers and others may too.
“No matter what you’re deciding to do, you definitely need to know what it takes to run campaigns and what goes into it...” At minute 21:30, hear the 4 options available if you’re not ready to spend the money to hire an ads agency.
“Ask how much experience they’ve had running ads for your niche or business...” At 26:10, if I got you thinking about hiring an ads manager, I’m giving you some tips to hiring an ads manager. Plus, not all ads managers cover everything you may need so I’m telling you what to look for if this is the case.
Still not sure if an ads manager is good for you? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!
Welcome back to another episode of The Traffic & Conversions Show! Today is all about how your paid traffic and organic traffic can work in harmony. The purpose of running paid traffic is to get a steady flow of new leads into your funnel. Once you get this new audience it's your job to organically build a relationship with your new leads and turn them into raving fans that like, know, and trust you.
You build that like, know, and trust factor organically by being consistent with your content and setting expectations so people know when you’re showing up. Today I’m diving into tips to do just that.
Let’s talk about…
- Showing up consistently
- Sharing your best content
- Posting with purpose
- Posting to to be profitable
- Why you shouldn’t post and ghost
Are you currently using paid marketing and organic marketing in harmony? I’d love to know! If you need help with the paid marketing side of the coin, I invite you to book a free call with me here.
Welcome back to another episode of The Traffic & Conversions Show! I’m super excited for today’s episode. Jen Argue is my guest today. Jen’s a mental health therapist turned business strategist facilitating masterminds for women online business owners. She helps them succeed in business faster and easier without burnout so they can enjoy more family time and make an impact in the world and their bank accounts.
Over her lifetime she’s moved more times than she can count, been married for over 30 years, has 4 young adult children, and loves nothing more than exotic family vacations and plans on resuming that as soon as she can! Today is all about masterminds … what they’re about and why you should consider joining one.
“You are bringing yourself to the table with everybody else and you're receiving and you're giving from each other...” At minute 1:45, Jen dives deeper into what she does, who she serves and how she found this passion. We also talk about group coaching vs masterminds!
“We’re designed to be in community...” At 7:00, as a former licensed therapist turned business strategist running mastermind groups, Jen shares where women entrepreneurs are right now and the trends she sees going on. Plus, with a lot of opportunities and challenges, Jen shares where women entrepreneurs get tripped up.
“I want to know who you are and how you’re aligning your business with who you are...” At minute 17:30, Jen shares her opinion that goes against “typical” advice you hear from other business experts online and the kinds of successes or breakthroughs she has seen in these groups.
“Ask yourself, am I ready to commit to this level?...” At 27:10, I’m asking Jen what to look for in a mastermind, how hers is different from others and what the next best step is if you think a mastermind is exactly what you need!
As always, we end the show with Michelle’s Hot Minute where I ask Jen a round of rapid fire questions..don’t miss it! If you want to connect more with Jennifer, you can find her on Instagram or visit her website! If you're wondering how to pick the best mastermind for you, download Jen's guide with the 8 most important questions to ask!
Until next time! Happy Marketing!
Welcome back to the Traffic & Conversions Show! Today I’m joined by my social media manager, Stephanie Morgan! Stephanie is a Social Media Manager and Strategist, most recently featured in Hubspot and Yahoo Finance as a Top Social Media Manager of 2021. Stephanie's social media roots begin on Myspace after school at her best friend's house in middle school.
Fast forward to now, after working in corporate marketing for three years, she began her business Social Lock because of her love of empowering entrepreneurs. While her favorite platforms are Instagram and Twitter, she has also worked with brands of all sizes and industries on Facebook, LinkedIn, YouTube, Pinterest, and Reddit. Today is all about how to grow your reach with instagram reels!
We’re talking about...
“I can’t be the only one that’s late to this game...” At minute 1:10, Stephanie tells us more about herself, who she serves and what she helps them do. If you’ve never heard of Instagram reels, Stephanie talks us through what they are and how they differ from Tik Tok.
“The catch is, you still need to make them entertaining in some way...” At 5:20, I’m asking Stephanie about one of my biggest hesitations before starting to do my own reels...do you have to dance or be silly for them to be good?! She also tells us why reels are important for social growth.
“At the end of the day those are the posts that are getting shared the most, getting liked the most, driving traffic to your links...” At minute 10:25, find out if reels are the only way to grow right now and some best practices for reels.
“You know how they say save the best for last? Save the best for reels...” At 15:30, Stephanie tells us how to decide what content we should be putting in a reel vs an Instagram post. You’ll also hear the strategy we’re using this quarter!
Remember we are just starting them, so if you feel like you missed your time to grow with reels, it’s never too late! As always, we’re ending the show with Michelle’s Hot Minute with a few Rapid Fire Questions!
If you want to connect and learn more from Stephanie, you can find her on Instagram or on her website.
Links mentioned in this episode:
Social Strategy Template Toolkit: Plan a month’s worth of content in 4 hours or less
P.S. Follow my reels journey over on Instagram!
Welcome back to another episode of The Traffic & Conversions Show! I am pumped up for today’s episode because I have a VERY special guest, Shawon Davis. Shawon helps female entrepreneurs build their brand, stand out with confidence, and grow their business so today is all about building your brand!
“I envisioned, I said this is my studio, this is what it is , it's here to serve my clients and to welcome them...” At 1:00, Shawon tells us a little bit about herself, who she serves and what she helps them do. Plus, Shawon shares how long it was that she was part time in her business before going full time.
“It's all these pieces that we put together that become our brand...” At 8:25, we’re talking about why building your brand and branding is so important. Shawon is telling us what the components of a brand are and walks us through the 3 phases of building your brand.
“If you have a clear message you will out of the gate show up communicating to the person you are here to serve…” At minute 14:40, Shawon gives us insight on where to start with building a brand and what to do if you miss one of the three phases she talks about.
“Take the good parts that are transferable to your new brand...” At 22:25, hear amazing tips for business owners who are looking to pivot their brand and start something new. As always, we end the show with Michelle’s Hot Minute where I’m asking Shawon a few rapid fire questions!
If you want to connect more with Shawon you can find her on her website or follow her over on Instagram @shawondaviscoaching!
Today is all about the importance of a lead magnet and I’m going to be sharing how many lead magnets you should have, different types of lead magnets and the one thing most people miss that causes your new lead not to convert into a sale.
Let’s talk about...
“Your lead magnets should solve one problem each...” At minute 3:00, we’re starting off by explaining what a lead magnet is and how many lead magnets you should have.
“Any content you create should easily lead back to one of the lead magnets...” At 7:15, I’m telling you how to decide how and when to use them and the 7 things that make a good lead magnet.
“Always keep in mind that it should solve one problem and get them a quick win...” At minute 13:00, hear some examples of lead magnets including over 20 different ideas!
“Most importantly the last page is the most important real estate you can own...” At 28:20, I’m explaining the part where most people miss the mark is and what should be included in the lead magnet.
Cheers to building a list of highly qualified people who are begging to work with you! Until next time, happy marketing!
Welcome back to another episode of the Traffic & Conversions Show. In this episode I’m sharing my biggest takeaways from the event, Unlease The Power Within with Tony Robins, with the hopes that some of it will get you thinking, reflecting and reframing and possibly even attend the event yourself to get your own takeaways.
“People who succeed have momentum…” At minute 6:15, when he said this, my ears went up… because my husband always tells me you aren’t happy if you’re not progressing. I’m sharing a few questions for you to reflect on.
“Make a decision to be Happy or find happiness…” At 8:50, hear my second takeaway and what I do to break my patterns of frustration or anxiety.
“Take time to celebrate and more importantly hold on to it...” At minute 13:45 is my last few takeaways including taking time to celebrate, leadership and how my health is a result of my decisions.
I want to remind you that there is greatness within you so use it wisely. All you need is already within you. Courage is necessary to do the things you want to do.
Until next time! Happy Marketing!
Catch up on the latest episodes:
- Best Instagram Practics for Online Businesses with Sydney Davy
- Flip The Script on Negative Self Talk
- The Importance of Stress Management and Wellness for Entrepreneurs with Ericka Eller
Welcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business.
She’s in the trenches daily and she’s diving into answering some burning questions, debunk social media myths and uncovering a simple yet effective strategy that you can start using today. Let’s dive in!
“Vanity numbers are tricky because they seem so important and they don’t pay our bills...” At minute 1:40, Sydney tells us a little bit about herself, who she serves and what she helps them do. Do you think you need 10,000 followers?? I ask her the always important question...how important really are vanity metrics? Plus, find out what’s more important that you SHOULD be paying attention to.
“Anything that is relevant to who you are, anything that is relevant to your business should be on your feed...” At 5:45, find out how pretty your feed should be? Sydney shared one good rule of thumb that she recommends to her clients and we talk about what and how many social pillars we should have.
“The more that you use, the more Instagram is going to appreciate it and reward you for it...” At minute 11:00, we all know how many tools Instagram offers us, but how many of those should we be utilizing for marketing? Plus, if you think highlights are not important, Sydney is sharing all the details to Instagram highlights.
“You can give people everything and they will still want to work with you...” At 18:15, Sydney shares how much of our offers and other resources we should be re-purposing and posting on social media.
As always, we end the show with Michelle’s Hot Minute where I ask Sydney a few Rapid Fire Questions! If you want to connect more with Sydney you can find her on Instagram, @sydney.taylormedia or on her website!
I hope you enjoyed the show! Until next time! Happy Marketing!
Hey there! Welcome back to the show! Today is all about flipping the script on negative self talk...AKA mastering your mean girl.
How many times a day do you actually have a conversation with yourself? These conversations can have a HUGE impact on your mood, your stress levels and your ability to manage whatever life throws at you.
Let’s talk about…
- 3 ways to flip the script on negative self talk…
- The effects of the inner conversations we have with ourselves, that little voice inside your head that I call my mean girl
- What would it feel like if you could silence your mean girl?
Cheers to flipping the script on your mean girl. Until next time! Happy Marketing!
Catch up on the latest episodes:The Importance of Stress Management and Wellness For Entrepreneurs with Ericka EllerHow To Stand Out From Your CompetitionBreaking Down Facebook Campaign Objectives
Welcome to another episode of the Traffic & Conversions Show! Today is all about the importance of stress management and wellness for entrepreneurs with my special guest Ericka Eller.
What I love about Ericka is that she is such a hype girl and really just motivates people while equally having this calming effect that gets people to ease out of their anxiety in order to take action. She is known for being a stress management expert and helping entrepreneurs reduce the overwhelm. Let’s dive in!
“I really like to help people take their goals and break them down so they aren’t feeling the symptoms, the physical symptoms of stress ...” At minute 2:04, Ericka tells us a little about herself, who she serves and what she helps them do and hear the difference between stress and a stressor.
“Where your stress is coming from is typically where you try to fix it...” At 8:40, hear how stress has a negative impact on our success, health, relationships, and overall well-being.
“What are the priorities in your life and make sure that is what your calendar is reflecting...” At minute 14:30, Ericka shares what we can do in our work life to ensure that we don't burn out!
“Things happen and we feel like we have to respond immediately ...” At 19:20, we know stress is always going to happen in our lives but how do you help with something that can always occur? How do we deal with the stress and stressors that come in? Ericka gives us a few tips. Plus, she shares the top 3 tips to better manage stress!
We’re ending the show with Michelle’s Hot Minute where I ask a few Rapid Fire Questions! Ericka is truly a calming force and I love the work she is doing to help keep our stress under control! Lord knows we can all use it…and if you want to connect with her more you can find her on Instagram, @theerickaeller.
Until next time! Happy Marketing!
Welcome back to The Traffic & Conversions Show! Would you like to stand out from your competition and turn your audience into raving fans who know love and want to buy from you? I hope you said YES!
Standing out from your competition is tough and it’s something that my clients struggle with. So what’s the secret to standing out?
I’m sharing 5 ways to show your customers some love in this episode!
Cheers to going all in and showing some love in 2021! Until next time, happy marketing!
P.S. Once you listened to the full episode which one of these five will you start doing in your business to show your customers some love? Send me a DM and let me know!
Welcome back to another episode of The Traffic & Conversions Show! As a Facebook Ads Strategist, I always get a lot of questions regarding campaign objectives. What does each mean? Which should I use?
Today I’ll be breaking them down and giving you a little sneak peak of how you can set up your ad campaign funnel so you can get a lower cost per lead or cost per purchase.
Before you run an ad, you should know your ultimate goal. Are you trying to get people to buy a product? Get them to sign up for a challenge or bootcamp. Your first thing you need to know is your goal because when you run a Facebook ad the first decision you make is your campaign objective. There are many to choose from, and each one serves a very different purpose.
We’re talking about…
- The different objectives which includes:
- Awareness
- Consideration
- Conversion
- Which objectives that I think you should be using
- When each objective makes sense to use
How will you use Facebook ads to your advantage to create a profitable and successful ad campaign?! If you have any questions on this episode, feel free to reach out on Instagram!
Until next time! Happy Marketing!
Welcome back to another episode of the Traffic and Conversions Show!
I have a few questions for you today…
- How do you define success?
- What does success look like for you?
- What does it feel like?
- How will you know when you get there?
However you define success...would you like to catapult your success? (hint: the only answer is YES!)
So today, I’m going to share a quick tip to catapult your results.
Catch up on the latest episodes:
How To Know An Offer Will Convert
3 Questions To Ask Yourself Every. Single. Day!
Productivity and Time Management with Megan Sumrell
Cheers to going all in and showing up in 2021 with intention. Until next time! Happy Marketing!
Welcome back to the Traffic & Conversions Show! Today is all about how to know if an offer will convert.
Sometimes we think we have a fabulous product and then when you put it out to the world...it’s like crickets. Has that ever happened to you?!
I wish it was easy to know how an offer will convert but the truth is...you don’t know. I know that’s not the answer you were looking for but I’m going to give you 5 things you should be thinking about when preparing your offer and if you get this right, the selling will happen!
Until next time! Happy Marketing!
Catch up on previous episodes:
Productivity and Time Management with Megan Sumrell
How To Prepare for the iOS 14 Update as a Facebook Advertiser
Welcome back to another episode of the Traffic & Conversions Show! Today I’m kicking off the Show Some Love series! This month I’ll be showing up every Friday with all kinds of ways to show some love...whether that be to your customers, your spouse, your children or yourself!
Just curious…are you waiting for someday? Waiting to make more sales? Waiting for a certain number of followers? Waiting to pay off debt?
Guess what?? I’ve been there and said that...
So today I want to share with you 3 questions I ask myself when the self doubt and imposter syndrome sets in that has become part of my morning routine.
Let’s cheers to waking up excited to serve and living in your purpose. Until next time! Happy Marketing!
Welcome back to another episode of the Traffic & Conversions Show! Today is all about productivity & time management with my guest Megan Sumrell. Megan is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose.
As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion.
Her proprietary planning approach is the only "feminine" planning system that works from the "bottom up." It acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings. Let’s dive in!
“I am on a mission to get people out of a state of overwhelm...” At minute 2:10, Megan tells us a little about herself, who she serves and what she helps them do and hear why Megan thinks women are SO overwhelmed and maybe even more so than men.
“You have to have one place and one place only where you are storing #AllTheThings...” At 9:25, Megan gives us simple things to do right now to start feeling less overwhelmed and distracted.
“Everyone's looking for the magic bullet, the one notebook/planner that's giong to solve ALL of your problems...” At minute 14:05, I’m asking Megan what we should look for in terms of a good planner (we know how many are out there!) Plus, should we be organizing with a daily, weekly, or monthly planner?!
“When everything is in our head we don't recognize it, but our brain is treating everything equally important...” At 22:05, Megan tells us where we can start if you are paralyzed with #allthethings and gives a few quick tips and strategies for productivity.
If you want to connect more with Megan you can head to her website, find her on Facebook or follow her on Instagram!
Links mentioned in this episode:
FREE "Ditch the Overwhelm" cheat sheet
Until next time! Happy Marketing!
Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?!
You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.
Let's talk about:
- What this means to us as advertisers
- A few stats on iOS users
- How this will affect your audiences, custom events and attributions
- What you should be doing now to prepare
- How to verify your domain
- Setting up 8 custom conversion events for domains
Links mentioned in this episode::
Verify your domain instructions
Set up automatic advanced matching
Until next time! Happy Marketing!
Welcome to another episode of the Traffic & Conversions Show! This is part 4 of 4 of the Ad Account Shut Down Series where I'm giving you tips and strategies of what to do so you can make sure you’re staying in compliance to minimize your chance of your ads getting rejected or getting your account disabled.
Today’s episode is about the one place you may not think Facebook is looking and they totally are...Rejection does not feel good and as much as I’m not into needing approval from others, I will say I do crave approval from Facebook's ad review team!
With that being said, a lot of people think that Facebook is only looking at your ad copy and ad creative however they are also looking at where you are sending it’s users once they click on your ad. Any guesses??!!
It’s your landing page! So I’m spilling the 6 most common mistakes that marketers make with their landing pages.
I’d love to know your biggest takeaway from this series so far, so send me a DM @themichellefernandez. I hope you enjoyed the show and make sure you tune into the rest of the series. Until next time! Happy Marketing!
Other episodes in the Ad Account Shut Down Series…
Ad Account Shutdown
What Words To Avoid In Your Ad Copy
Stay Compliant With Delicate Niches
Links mentioned in this episode:
Verify your domain instructions here → https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domain
Welcome back to the Traffic & Conversions Show, Marketing Tip Friday Edition! Today is all about how to get visible and build authority with Facebook ads.
Let’s talk about what to do if you don’t have something to sell right now to get exposure and build authority and if you’re working to build an amazing offer to impact others and transform their businesses or their lives...you may be thinking you don’t need to run ads. BUT I encourage you to think again because right now you should be focused on eyeballs, not dollars.
So, what kind of campaigns should you be running to build brand awareness? I’m diving into these topics:
- Video Views Campaigns
- Post Engagement
- Traffic Campaigns
- What to do when it comes to creating your content
I’d love to know which brand awareness campaign you’re going to start running whether it’s video view, post engagement or traffic. DM me on Instagram and let me know!
Cheers to planting seeds and watching your audience grow. Until next time, happy marketing!
Welcome back to another episode! Today we’re diving into part 3 of the 4 part ad account shut down series. Do you know if you’re in a delicate niche??
Facebook is pretty straightforward about what you can and can’t advertise but there are also some niches that either need to get permission OR meet special requirements.
Let’s talk about…
- What businesses are in a delicate niche
- What language in your ad copy can be out of compliance making Facebook think you’re part of the delicate niches
- Tips to help you navigate through the delicate niches including money, health, weight loss, mental health, relationships and multi-level marketing
- Strategic words you can use in each niche so your ads don’t get rejected
I encourage you to go back and review your messaging to see how you might improve it to meet the guidelines and ultimately get better results with your campaigns!
I’d love to know your biggest takeaway from this series so far, so send me a DM, @themichellefernandez and I hope you enjoyed the show! Make sure you tune into the rest of the series. Until next time! Happy Marketing!
P.S. If you need to catch up on the Ad Account Shutdown series here are the previous episodes:
- Ad Account Shutdown
- What Words To Avoid In Your Ad Copy
Welcome back to another episode, a Marketing Tip Friday edition! Do you ever wonder what you might do to improve your ad performance and ultimately your results?
In this episode we’re going to dive into some tips and tricks you can do on your ad creative that will help you optimize your ad campaigns!
Let’s talk about…
- Determining what type of campaign you’re running
- Image Ads
- Video ads
Send me a DM over on Instagram with which creatives you'll be starting, trying out or doing more of. Until next time, happy marketing!
Welcome back to another episode! This is part 2 of 4 to the of Ad Account shutdown series where I’m giving you tips and strategies of what to do so you can minimize your chance of getting your account disabled.
Have you done the 3 things I mentioned in part 1 of the ad account shut down series? If you haven’t...whaaattt??? Why not?! You need to stop right now, go listen, do the three things and then come back and listen to this episode.
Today is all about what words to avoid in your ad copy and we’re diving into your messaging. This one is going to be short & sweet yet super effective. Your messaging is probably the main reason why your ads get rejected so here's what we're going to talk about:
- Top two words to avoid
- How to reframe your words
- Why your ads are approved but not performing well
Make sure you tune into the rest of the ad account shut down series. Until next time! Happy Marketing!
Welcome back to another episode, you’re listening to a #MarketingTipFriday edition! Have you ever been told to boost a post or maybe you’ve been told NOT to boost a post but you don’t really know why? You know that little blue button underneath the posts on your Facebook page? That’s the boost post button..
The BIG question I’m answering today is if you should boost or not boost your Facebook or Instagram ad.
Until next time! Happy Marketing!
P.S. Let me know if you found this helpful by sending me a DM over on Instagram!
Welcome back to another episode! Today is all about Facebook Ad shutdown. They seem to come out of nowhere and are showing up a LOT. Some are just an error on Facebook’s part and others are truly the user’s fault. It’s not IF your account will be shut down...it’s WHEN. It’s so critical to your business that you listen to this episode!
Let’s talk about…
- Following policy and reviewing ad policies
- What you need to have in place that only takes 5 minutes to do
- Updating your personal profile including confirming your identity
- Tips for what to do when you're advertising
Make sure you tune into the upcoming episodes where we’re talking about
- What words to avoid in your ad copy
- Delicate niches
- The one place that you may not think Facebook is looking but they totally are
Until next time! Happy Marketing!
P.S. I’d like to ask you...what are THREE things you’re going to accomplish this year without fail, non-negotiable, #noexcuses? Send me a DM, @themichellefernandez, and let me know!
Welcome back to another episode! Today is all about Pinning for Prospects. Have you added Pinterest to your organic marketing strategy? Rachel Ngom, the queen of Pinterest, is joining me today and if you haven’t joined Pinterest yet, you might just change your mind!
“I saw 34,000 people every month coming to the blog from Pinterest and I built my email list to over 20,000 subscribers for free…” At minute 0:40, Rachel tells us a little bit about herself, her journey and what led her to where she is today plus she’s sharing some myths when it comes to using Pinterest for business!
“We don’t care about the vanity numbers, we care about the REAL numbers of what’s going to help your business grow...” At 4:45, hear what is required to have in place if you are going to use Pinterest.
“Stuff that is 5, 6, even 7 years old is still getting traffic...” At minute 5:55, Rachel tells us if there are any businesses that shouldn’t be using Pinterest to get noticed and attract leads and if Pinterest is a set it and forget strategy!
“Definitely be patient and be in there for the long haul...” At 8:25, can you guess how long it should take to start seeing traction on pinterest?! Hear if Rachel suggests if all of this traffic should be free or led to a paid offer.
Want more on Pinterest?? Join Rachel at her LIVE 3 day training, Pin With Purpose! Learn how to drive traffic, generate leads and profit from Pinterest. Save your seat right here! If you want to connect more with Rachel, check out her podcast, She’s Making An Impact Podcast!
Until next time, happy marketing!
Welcome back to another episode! My guest on the show today is Selina Gray who is a beautiful soul that I’ve had the pleasure of being in a mastermind together with for two years now. Selina is a financial empowerment mentor who’s helped thousands of women stand in their CEO power, earn more, keep more and create richness from the inside out. Today is all about Money & Money Mindset. It’s time to free any money shame because money is more than numbers and we all have the power to choose a new way.
“We grow up thinking that money is success and that requires us to buy things to show our success...” At minute 1:04, before we get the party started, Selina tells us a little about what she does and who she helps. We dive into the money mindset, the truth about money, and what made Selina go into money. We discuss how we can get caught up in money and competition and Selina shares an abundance mantra to keep us grounded in our money mindset.
“You have to consciously choose that you’re deserving of that...it’s a destination not a journey...” At 20:35, Selina tells us what she suggests if someone has the mindset of lack when it comes to money and how they can move through it and to open a clearing of abundance.
“Let kids fall in love with their relationship with money which can be more than just numbers...” At minute 30:35, Selina fills us in on what she suggests for young people going into business or life that may carry baggage from their upbringing. Plus, hear when Selina recommends for entrepreneurs to hire a bookkeeper.
“It’s been a dream of mine for years to host a safe place for women entrepreneurs to talk about things like money story...” At 42:35, we get all the details on Selina’s upcoming event in just a few weeks, She’s Still A Money Boss...you won’t want to miss it! As always, we end the show with Michelle’s Hot Minute with a round of rapid fire questions!
To learn more about Selina's live virtual event She's Still A Moneyboss...click here >> www.themichellefernandez.com/moneyboss! To connect more with Selina you can visit her website and follow her on Instagram, Facebook and LinkedIn.
Here are the books mentioned in this episode:
The Soul of Money by Lynne Twist
Overcoming Underearning by Barbara Stanny
Get Rich, Lucky Bitch! Release Your Money Blocks and Live a First-Class Life by Denise Duffield-Thomas
Welcome back to another episode of the Traffic & Conversions show!
Do you think it's time to stop running ads? I can tell you it's not...it’s time to do a different strategy! I'm sharing one strategy that will help you grow your audience, get more exposure and have lower cost per result.
If you’re running your own ads or you know your way around ads manager and want to learn more about this strategy and other campaigns you should always be running, even in these times, check out the traffic conversion code at trafficconversioncode.com.
Until next time, happy marketing!
Welcome back to another episode of the Traffic & Conversions show! I am super DUPER excited for today's episode. My ride or die is joining me today. As we’re coming up on 26 years of marriage, he is definitely my rock, super supportive and my most important partnership in my business. I have gone to so many events and spoken to online business owners that don’t have a supportive spouse. I was shocked. I thought everybody has a supportive spouse.
So I asked him to come on the podcast today to share his thoughts and asked him not to hold back. We are being real and pulling back the curtain of what goes on in the Fernandez household. Today is all about the most important partnership in your business!
“I knew you were going to crush whatever you started but I was unsure...” At minute 1:35, Danny tells us a little bit about himself and what he does. I asked Danny what his thoughts were when I told him I wanted to start a business. Plus, we talk about what to tell a spouse who doesn’t quite understand the others dream.
“I still learned things at these events that I used in the business I was in...” At 11:15, Danny tells us how he really feels when I ask him to go to live events with me and how he used what he learned from these events including leadership skills and the amazing training he did for his job as a firefighter.
“I didn’t see the value at spending this money at first...” At minute 18:25, Danny shares what advice he would give to someone who doesn’t have a supportive spouse and hear a little insight of what goes on at home while I'm away and when I come back from an event.
“You have to know your partner, you have to know the relationship you have with them, what motivates them...” At 28:45, hear how Danny helps me through my limiting beliefs and how he deals with it himself. Plus, Danny shares some ways he helps me through launch mode...it’s not what you would think!
“I get excited because I see the potential of growth...” At minute 35:25, as I’m constantly going and going, Danny shares the hesitations he has for me and the business as it continues to grow and gives advice to the spouse not involved in the business. As always, we end the show with Michelle’s Hot Minute!
Until next time, happy marketing!
This episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more of whatever fills their heart!
She empowers entrepreneurs by giving them the ability to effortlessly see their profits and stay within their zone of genius by making bookkeeping a breeze. You NEED to know your numbers so let’s dive in!
“What I hated about the mistakes I was seeing was how preventable they could have been...” At minute 1:20, Katie fills us in on a little about herself and who she helps. Plus, Katie explains what profit actually is, why it’s so important and what you can do as a startup right now to create a profit.
“When people look at their numbers for good or bad, profit happens...” At 11:20, do you have a fear of numbers or wonder how often you should be doing your bookkeeping? Katie shares the answers to both of these questions!
“You’re going to lose track of your expenses more than your sales...” At minute 19:45, I’m asking Katie for advice on how to know when you’re ready to hire a bookkeeper and how to go about it. BONUS tip... hear the one action step that can be taken today for someone who has chaos on the numbers side of things!
At the end of the show hear Michelle’s Hot Minute! I’m asking Katie a round of rapid fire questions where she answers the first thing that comes to mind. If you want to connect more with Katie you can get her Small Biz Starter Kit and find her in her Facebook group, The Profit Pursuit Community.
Until next time, happy marketing!
Welcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to help entrepreneurs grow thriving businesses so they can live a life of abundance and time freedom. Today is all about building authority through content.
“We’re going to be appealing to all of the different buyer types through our content...” At minute 1:05, Alicia fills us in on who she is, who she helps and what she helps them do. Plus, we dive into what building authority through content means and why we should all be doing it.
“Share something that happened to you and tie it back to a point you want to drive home...” At 7:20, Alicia goes through and explains the 4 types of content which includes educational, storytelling, aspirational, polarizing and the one we all know, promotional.
“I want to bring people into the highest state of awareness...all the way from unaware all the way to most aware...” At minute 15:00, we’re talking about the 5 levels of awareness and how to shift our content when getting ready to launch an offer. Alicia tells us how to plan it out and where to start with creating content according to buyer awareness.
“You definitely want to target your ads accordingly for what you’re launching and where your audience is...” At 21:20, hear how you would apply the concepts we’ve already talked about to an ad strategy with tips including targeting content accordingly, or if running multiple ads or retargeting, run separate content to different audiences with different awareness levels.
We end the episode with Michelle’s Hot Minute where I ask Alicia a few rapid fire questions with her answering with the first thing that comes to mind.
If you want to connect more with Alicia you can find her on Instagram @aliciajjonas and check out her stories! Until next time, happy marketing!
I can’t believe that I’ve officially been in business for just over a year now. I’m talking full time with clients, a team and everything. It seems like it took me forever and a day to get to the point of figuring out what the heck I was going to do, stop treating my business as a hobby, making the jump and trusting the net would appear. Today I’m pulling back the curtain in my business sharing the 10 lessons I learned from my first year in business, the good and the bad!
“You are the sum of the choices and decisions you make every moment...” At minute 2:15, I’m sharing the first 2 lessons including what happened when I realized that I’m choosing my fears, not my dreams and I’m allowing my fears to stop me and how to detach the emotion from the outcome.
“I didn’t have 100% belief in myself or my abilities...” At 7:10, I’m sharing the lesson I learned that happened every time I didn’t get what I wanted and why you need to have processes and systems in place.
“I am now so much more aware of what's going on and more conscious of what I need to do to become more profitable…” At 10:40, is the one lesson I don’t always love...knowing my numbers. Plus, hear why I had to learn to balance between work, family, time for myself and why I can’t care about someone else’s business more than they do.
“I had to make some hard decisions and let customers go….” At minute 14:00, I’m talking about making really hard decisions about deciding who I want to work with and who I don’t. All of this led me to finding true freedom in my life and realizing that I am POWERFUL.
One thing I do know especially in 2020 … the future is anything but certain so I have to be 100% confident that I am doing everything within my power to feel peaceful, create massive value, focus on serving and be grateful for all that I have and for everything that’s already on it’s way.
What’s one lesson you learned in your first year of business? DM me on Instagram, I would love to know!
Until next time, happy marketing!
I’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years of corporate sales & management experience and 6 years of business growth coaching to help clients achieve profitable business growth. You may have an offer...but is it irresistible?
“You see what it's really like to run the whole business, not just what the audience sees...” At minute 1:40, before we dive in, Penny tells us a little bit about herself and her journey. Then we’re jumping into the most common mistakes business owners make when putting courses or offers into the market and how to do research to find what your people really want.
“We all know that we need to solve problems or help people achieve a desire...” At minute 15:10, Penny tells us which reviews and ratings we should really be paying attention to and the keys to a great selling offer!
“Don’t teach them everything you know. Then what will you sell them next?...” At 22:20, hear how to position an offer so you get more upgrades and return clients. I’m sure you;ve heard that a confused mind never buys, right? Well Penny tells us why it’s important for ad copy and sales pages to be congruent.
“The offer packaging should match the investment level, client level and outcome expected....” At minute 32:15, find out why position and packaging are so important for your offer to sell and as always we end the show with Michelle’s Hot Minute where Penny is answering a round of rapid fire questions!
If you want to connect more with Penny you can join her Facebook group here and visit her website here! Until next time, happy marketing!
Today’s episode is all about human design and leveraging it in your business with Lauren Armstrong. Lauren Armstrong is a Human Design Guide, speaker, clinical hypnotherapist, reiki practitioner and coach for online entrepreneurs who want to build a business that is the fullest expression of themselves and what they’re meant to do in the world. She helps them ditch the ‘shoulds’ so they can create the thing they are here to do.
Human design is so powerful you’re going to love not only how you can use it in business but how you can use it in your life!
“Human design is the way that we’re energetically wired to interact with the world around us...” At minute 2:25, Lauren tells us a little bit about herself, who she helps and what she helps them do. Plus, are you wondering what human design is?! Lauren tells us everything we need to know and how it’s different from a self assessment like the Myers Briggs or the Enneagram.
“When you’re in alignment you’re going to feel a deep sense of success...” At 6:50, we are diving into the 5 types of human design which includes projectors, generators and manifestor generators, manifestors and reflectors. Lauren goes in depth about all 5 and how each one feels in alignment or out of alignment.
“You can empower them to make decisions that are aligned for them versus following advice that is not correct for them...” At minute 17:40, can you use human design in your business? Lauren gives us the answer to how we can! Plus, hear how you can use this to bring better energy and use what lights you up to be the best version for you and your business to energetically attract clients.
“I attract a lot of clients that have open or undefined identity centers because mine is defined...” At 30:00, we’re talking about energetically attracting clients and what to do when you become out of alignment. Lauren shares a few tips to get back in alignment and have less bitterness, be less frustrated and less angry or disappointed. We are ending the show with Michelle’s Hot Minute where I’m going to ask Lauren a few Rapid Fire Questions!
Looking to find your Body Graph? Head to this website Lauren mentioned in the show to find yours and if you want to connect more with Lauren you can find her on Instagram, @_laurenearmstrong_ and on her website. I hope you enjoyed the show! Until next time, happy marketing!
Welcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special!
Today you’re going to hear from my very special client, Jennifer Goldbeck, on how she’s been able to generate over 5,000 leads and over $7.200 in just 3 months and the number just keeps growing as we speak. Today’s episode shows how you can take a vision and not only make it a reality but make you some serious money!
“I was not meant to be a boss…but I have to do it...” At minute 2:25, Jennifer tells us who she helps, how she helps them and what led her to wanting to start her biz online.
“This is like a whole other possibility I didn’t think about...” At 9:10, hear Jennifer’s reaction to what I had to say about taking her business in a new direction when we first started working together. Plus, after testing and figuring out what worked while doing webinars, hear the results you may have whether you have no list or a small list but results like this ARE possible with work!
“I’m not looking at what I didn’t do...” At minute 16:45, Jennifer shares some of the things she has learned along the way of going from 0 to 5,000 webinar registrants. We also talk about why debriefing is SO important and Jennifer tells us her takeaways from finding the gaps by doing debriefs.
“You can’t go from being a hobbyist to a cake boss...” At 30:50, Jennifer shares another lesson she learned about leveling up, profitability, sustainability of a business and being a detective to collect data and speak your ideal customer’s language.
“My focus is maximizing this funnel to the maximum ...” At minute 45:40, I’m asking Jennifer what she’s looking for and what her next steps are. We end the show with Michelle’s Hot Minute where I ask Jennifer a few Rapid Fire Questions!
If you want to connect more with Jennifer, you can find her on Instagram @bakeryreality. Until next time! Happy Marketing!
Welcome back to another episode! Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. Today is all about how to get more email subscribers!
“One of the most underrated tools in an online business owner's arsenal…” At minute 1:20, we’re talking about the step in the funnel right before the thank you page...the opt-in! Why? You have to offer them something pretty great. I’m diving into the 5 most common types of lead magnets starting with an e-book, quizzes and a mini course.
“The mighty webinar is a very successful lead magnet...” At 5:20, hear the last 2 common types of lead magnets including a webinar and a checklist.
“There are a lot of factors that affect the success of your lead magnet…” At minute 8:00, are you asking yourself how the heck do I create a good lead magnet?? I have the 3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend loads of time working on it!
I’d love it if you drop me a DM or tag me on IG stories with, what type of lead magnet you decided to do. Cheers to creating an incredible valuable lead magnet and growing your email list.
Until next time! Happy marketing!
Are you thinking of hiring a VA or maybe you already have one and know you aren’t increasing productivity or your income?
Today I’m joined by my Virtual Assistant, Nicole Murphy! Nicole is a single mom and full-time Virtual Entrepreneur. Most recently adding Virtual Assistant Service to her business repertoire. She has 25 years of administrative experience in a corporate setting, most recently supervising and overseeing daily operations at an inner-city children’s emergency department, and several years with social media, marketing software, and on-line commerce, etc. Combining these experiences allows her to provide stellar support and management services to on-line business owners.
She is a Jill-of-All Trades and has a passion for making sure the ship sails and helping others succeed.
“You can virtually do anything...” At minute 1:25, Nicole tells about herself, her journey and what led her to being a VA. I’m asking Nicole how she really feels about us working together and hear how I did with letting go of certain things in my business in order to let her do her thing.
“I want that client to focus on their zone of genius...” At minute 12:05, Nicole talks us through what she looks for when taking on a new client. We dive into a few of the tasks Nicole started with because these initial things allowed me to start building momentum in my productivity and increase of income. Plus, hear if Nicole had any struggles to overcome along the way while creating systems.
“That’s what you need to have more creativity, to be more productive...” At 20:25, Nicole and I talk about her making sure I stay accountable and how having someone to talk to so we don’t totally feel like a solopreneur is so important! Hear why Nicole stepped up to take on the additional role of being my social media manager.
“I have that experience in my previous role of holding people accountable...” At minute 28:25, we talk about two of Nicole’s tasks that brought me to 2x my productivity and income and the one task I know is going to 10X my income.
“It might sting at first. But it’s coming from a good place...” At 35:55, Nicole tells me if she saw anything in me that I didn’t see in myself. We end the show with Michelle’s Hot Minute, a round of Rapid Fire Questions!
If you want to connect more with Nicole, you can find her on Instagram, @NicoleMurphy1 Until next time! Happy Marketing!
Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.
Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change and why people buy. If you’ve ever dreaded the ‘research’ that goes into writing high converting copy. You need to listen to this. By the end of this episode you’ll learn exactly how he strategically uses his story interview framework that will help you write your next winning promotion.
“Get their full attention from the get-go...” At minute 3:00, Jules tells us about himself and his journey. Hear why storytelling and story style interviewing is the best way to research and write really good copy. Plus, Jules shares how to approach and ask people to share their story.
“Build rapport first to bring their barriers down to be able to talk about their emotions...” At 11:05, hear what obstacles Jules faced while figuring out how to interview properly and the first step you can do now to get started with a story interview. Jules also talks us through the first steps in order to get a good interview including building rapport.
“Slow down and read the audience...” At minute 18:00, Jules dives into the next 2 steps which include reading body language and making sure to get details from people so they don’t skip over parts of their story.
“People will do anything for those who encourage their dreams...” At 26:55, I’m asking Jules what some of the biggest mistakes he sees people make if they were to give this framework a go. Plus, hear how storytelling interviews and our copy relate. Jules shares a good tip about writing copy on a budget!
We’re ending the show with Michelle’s Hot Minute, a few rapid fire questions where Jules answers the first thing that comes to mind! If you want to connect more with Jules you can join him in his free members area and on LinkedIn. Until next time, happy marketing!
Welcome back to episode 22! Today is all about podcasting. Whether you have a podcast or looking to start one, today’s guest, Julie Davidson, is THE women when it comes to podcasting. Julie Davidson is a podcast producer, podcast co host and veteran radio personality. She enjoys podcasting because as a consummate connector, she sees how one show can bring together countless people.
“There are just shy of a million podcasts, but there’s not a YOU...” At minute 1:45, Julie shares her journey with us and how she got to be so awesome! Plus, there are so many podcasts but are there too many for others to stand out? Julie gives us her opinion.
“We doubt ourselves because we want to be the best ...” At 7:15, we’re talking about how podcasters can decide what to talk about when getting started and how to decide whether your show should be a solo or have a co-host? Julie also shares what to do if you want to ‘breakup’ with your co-host.
“If you bring in people that are compelling and engaging, they’re going to stick with you...” At minute 17:55, I ask Julie how new podcasters find guests and how guests can be a benefit to your podcast. Is there a right method for balancing solo shows and guest interviews? Hear what Julie has to say about that!
“You really have to show appreciation for what they do...” At 29:00, Julie shares tips for pitching someone to come on a podcast. We’re also talking about having a one sheet including what that is, what should be on it and how often to update it.
“I don’t see it as a job, I actually like it, it’s fun!...” At 39:340, Julie tells us why she believes why podcasting is so appealing for business owners. We’re ending the show with Michelle’s Hot Minute where I ask Julie a round of rapid fire questions!
If you want to connect more with Julie, check out her Facebook group and her podcast, Dandelions: A Podcast For Women. Until next time, happy marketing!
Welcome back to another episode! Today’s episode is one of the most powerful things you must be doing in your business, otherwise you may not be in business in a couple years. And that’s LIVE VIDEO! Don’t freak out because my guest, Tiffany Lee Bymaster, who I originally met as Coach Glitter is a pro.
Tiffany started in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Fashion as well as with Top Online Marketers, Authors and Speakers. For the last 6 years, Tiffany has built her own Personal Brand from the ground up in the online space as a business coach, launch strategist, top affiliate marketer and is the creator of lights, camera branding. Today is all about why live video is more important now for business than ever before!
“The most success in whatever form, it starts off so messy...” At minute 3:05, if you think success comes easy for everyone, that’s not true! Hear Tiffany’s opinion on the messy behind the scenes that happens before the success. Plus, Tiffany dives into the idea that confidence is a byproduct of fear, how to build up confidence and how to deal with judgement with live video.
“You create custom audiences every time you do a live video...” At 24:30, we’re talking about why you should do live videos on your facebook business page and how to create and build an engaged audience.
“You’re either in a launch or you’re in a pre-launch...” At minute 34:20, Tiffany is talking about all things about launches and why the pre-launch is often overlooked when it shouldn’t be. Hear more reasons why live video is crucial to your launch if you aren’t convinced yet!
“It’s not about the production value, it’s about the content...” At 45:00, I’m sharing what I took away from what Tiffany has shared and why it’s not always going to be perfect but we have to keep pushing no matter what. Tiffany shares all about her FREE 3 part training series about creating impact with live video.
If you want to connect more with Tiffany you can find her on Facebook and Instagram. To sign up for TIffany’s FREE training you can go here and don’t miss out! Until next time, happy marketing!
Welcome back to episode 20! You are in for a treat my friend. The one and only Nick Demos is joining me on the show today. Nick is a Tony and Olivier Award winning producer (MEMPHIS, COME FROM AWAY), award winning filmmaker for his Alzheimer’s film (POLICY OF TRUTH) and writer. His current projects include documentaries on body image in the LGBTQ community (THE BODY ELECTRIC) and the chronic pain syndrome, Fibromyalgia (INVISIBLE); and a book about living in creative flow. Formally he was the Artistic Director of Lyric Theatre of Oklahoma where he transitioned the company to a multi- million dollar business including the building of a brand new theater, a children’s academy, rehearsal studios, scenic and costume shops. For his work he was awarded the “Living Treasure Award” in the state of Oklahoma presented to him by the state’s governor.
He has been teaching yoga, pranayama (breath work), meditation and creativity for over a decade. He is a 1000hr ERYT-500 senior teacher. Additionally he coaches creatives and soul- centered entrepreneurs and teaches them how to authentically utilize stories to leverage their personal brands, and he has an online membership community for their creativity and self-care. Today’s episode is all about Creating Stories That Convert. Let’s dive in!
“I realized I had to shift my life again...” At minute 1:20, Nick shares his story with us including his journey as the Artistic Director of Lyric Theatre of Oklahoma where he transitioned the company into a multi-million dollar non-profit to his yoga journey to getting in the online space.
“What you want is people to relate to you, not be pushed from you...” At 12:15, we’re talking about how to identify a story in your life that you can start to share. P.S. if you think you don’t have an interesting or good enough story to share...you have more stories than you think you do!
“Facts tell, stories sell...” At minute 17:00, if you’re wondering how our stories and storytelling relate to sales, Nick is telling us how it does. Plus, hear the common mistakes he sees people making when using stories in their business.
“You’re looking at the pain of your customer and then relating it to something you went through...” At 21:30, Nick shares why your story is so important to your personal brand and how his own story and background as a theater and filmmaker, shaped him as an entrepreneur. We also talk about moving past the fear of sharing your story or thinking it's not good enough.
We’re ending the show with Michelle’s Hot Minute where I ask Nick a round of rapid fire questions in one minute! If you want to connect more with Nick, you can find him on his website, Instagram, and Facebook.
Until next time, happy marketing!
Welcome back to episode 19! During these uncertain times, it’s so easy to fall in a rut. I mean, you’re not leaving your house and most likely chilling out in your PJ's, binge watching every series on netflix, hulu and amazon prime and getting cabin fever. Here’s one other thing to consider...start a habit you’ve been wanting to for some time OR possibly take on a hobby.
Today we’re talking about how you can get out of a rut with your funnels. Now more than ever we need to be extremely strategic with our marketing efforts and our marketing dollars!
“The disconnect isn’t the ads themselves, it’s the opt-in landing page...” At minute 1:00, I’m sharing what I do every day to make sure I don’t fall into a rut and a few ideas that may help you if you’re in a rut right now. I’m diving into why landing pages are so important and serve a major purpose to our business.
“Your headline is the heavy lifter for your landing page...” At 4:45, I’m sharing the 5 places on your landing page that you may need to tweak to get you at the standard conversion or higher starting with fixing your headline.
“Your subheading should further confirm that your reader is in the right place...” At minute 6:50, we’re talking about subheadings and how to make them more irresistible! PLUS, hear how to have a visible call to action button and use it effectively.
“Having more is not always better...” At 10:00, do you think your landing page needs to be full of information, distracting copy, content and pictures? I can tell you it doesn’t! I’m sharing my tips to make your landing page simple yet effective and why your landing page NEEDS to match your ads.
Grab my free headline template by going here. Until next time, happy marketing!
Welcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the example of what’s possible during these times
I’m excited that my guest, Andrea Ames agreed to come on the show because she is all about helping businesses keep their clients and grow retention revenue through a focus on the “forgotten funnel” of customer onboarding, product adoption and customer success, retention and advocacy. Today’s episode is all about how customer retention strategies can help your business during a recession.
“Don’t give everything away for free but obviously support your community...” At minute 1:50, we’re talking about business growth, customer acqusitions and how customer retention strategies apply to online businesses. Hear what Andrea is offering for her customers right now to help during this uncertain time.
“You need to be really aligned with your audience...” At 12:20, Andrea shares the key components of a retention strategy and we dive into why onboarding is so important along with measuring retention and customer progress. Plus, hear how to give customers a good experience without overhwleming them and creating perfect products!
“People need a lot more support right now around mindset and tactis for focusing...” At minute 21:46, Andrea shares how to use brand ambassadors that promote their expereinces and success in your programs and she shares the biggest customer retention issue that businesses face.
“Be open, be willing to learn…” At 37:55, we’re talking about the opportunities for growth for small business and entrepreneurs in our current situation and as always...we are ending the show with Michelle’s Hot Minute, a round of rapid fire questions!
If you want to connect more with Andrea, you can find her on LinkedIn, Facebook, Twitter and on her company’s website. Until next time, happy marketing!
Today’s episode is so near and dear to my heart! Why you ask? Because this is something I had wanted to do for such a long time, 15 years long, and once I discovered this whole online thing, it was 5 years in the making. Today is all about leaving your 9 to 5 with My good friend Amy Coats who helps high achievers quit the 9 to 5 and use their skills to build a profitable business.
“I saw the potential that I could be doing so much more...” At minute 1:05, Amy tells us a little about her and her journey as well as what made her leave her 9 to 5 corporate job and what makes most people leave theirs.
“I always recommend keeping it as your backup plan...” At 7:20, hear what steps it takes to leave a 9 to 5 job and how to set yourself up to have control and low risks once you get there. Plus, Amy is sharing one of the biggest mistakes that she made.
“We know a lot more from our 9to 5’s than we give ourselves credit for...” At minute 14:15, I’m asking Amy how we know what type of business to start and she tells us some questions and thoughts to help find the answer!
“I feel like there is the biggest opportunity right now for people to start their own businesses...” At 20:50, we’re talking about how to balance our 9 to 5 and starting your own business. We also dive into the uncertain times happening right now and ask, is this the right time to start a business? What should we be doing right now?
As always, we are ending the show with Michelle’s Hot Minute! I’m asking Amy a few Rapid Fire Questions! If you want to connect more with Amy twoweeknoticesociety.com, on Instagram, Facebook and Pinterest!
Until next time, happy marketing!
Welcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket!
My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. Allison is the creator of The 6-Figure Mompreneur Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to six year old Camden and 2 year old Nora. Today’s episode is all about how to lead gen the smart way.
“Within 4 months of opening up my 1-on-1 service I was fully booked...” At minute, Allison tells us about herself and her entrepreneurial journey.
“The algorithm shifted and groups became really, really important...” At 8:05, Allison is sharing what the smart way is for lead gen and hear what platforms are good lead generators including Facebook groups. Allison shares major insight and tips on how to set up your Facebook group for lead generation.
“You are the person leading this group and it’s an extension of your business...” At minute 17:15, should we pitch inside of our groups? Providing value vs pitching vs what’s available where's the balance and how to decide what the goal of your group should be.
“It’s a really effective way to get your group seen more organically and leverage the algorithm...” At 25:20, how do you get new people in your Facebook group and why activity, Facebook lives and engagement are so important in a short amount of time. Tips and advice for pop up groups and build excitement and hype.
We’re ending the show with Michelle’s Hot Minute! I’m asking Allison a few Rapid Fire Questions. If you want to connect more with alii you can join her Facebook group, The 6-Figure Mompreneur Community and listen to her podcast, The 6-Figure Mompreneur Podcast.
Until next time, happy marketing!
Welcome back to episode 15! Today we’re spending time with one of my business besties, Kerri Carlile. Kerri is an Automation and Systems Strategist who supports course creators and coaches in generating leads and sales 24/7 online. She is a messenger marketing expert and making business simple and automated is her jam.
Kerri is a mom of 3 kiddos and a dance mom to boot so if there is an easier way to do something, she will find it! She is passionate about helping biz owners to create a life they love living right now instead of slogging through the hustle and grind. In her down time, Kerri loves binging on dystopian fiction like the Handmaid’s Tale and The 100. We’re talking all about the silent killer in your business. Let’s get to it!
“It got worse before I learned how to do it the right way...” At minute 1:30, Kerri is sharing a little about herself and her journey that got her to where she is today.
“The sale doesn’t stop when the transaction is made...” At 8:30, I’m super curious what is silently killing my business and Kerri is filling us in on why she is hating on organic marketing! Plus, hear the biggest mistakes people are making when it comes to organic marketing.
“From there, it was like what else can they do?...” At minute 16:20, I’m asking Kerri how she comes up with a simple strategic system and makes them automated. Kerri shares how she got started with messenger bots and fills us in on all the details we need to know about them!
“You want this to be like you’re talking to a person at an event...” At 26:00, we’re breaking down what a bot list is and how to utilize it for your business. I ask Kerri how she knows when to step in as herself, not a bot, and how to handle certain conversations to build a sales structure and a relationship. Hear what Kerri has to say to people who hate messenger bots and the misconceptions floating around.
We are ending the show with Michelle’s Hot Minute! I’m asking Kerri a few rapid fire questions where she answered the first thing that comes to mind!
If you want to connect more with Kerri you can find her on Facebook at facebook.com/kerricarlile, on Instagram at @kerricarlile and on her website, www.kerricarlile.com. PLUS, Kerri is giving us a FREE quiz that is all about figuring out the biggest mistakes that are keeping us maxed out and stressed out so you can fix it and avoid biz burnout.
Welcome back to episode 14! Today I wanted to dive into the topic of a possible recession and share what I learned from the last recession, what my coach is advising and what you can do right now with your marketing efforts to stay in the game without busting your budget.
"We went through all of our savings and It took us forever and a day to come out on the other end..." At minute 1:10, I'm sharing my story when the recession hit in 2008. I'm sharing three things I learned that has now put me in a position to never allow me to be in the same situation again.
"Double down on what’s bringing in revenue. Stay focused on what’s working..." At 7:19, I'm sharing the 4 things my coach, Stacy Tuschl, recommends doing right now to be proactive and move your business forward even during these times. We're talking about being proactive to move your business forward even during these times from a marketing stand point specifically on social and running ads.
There will be times when you’re going to say to yourself. This is hard. It would be easier if I just gave up. Whatever you do ...DO NOT GIVE UP! I’m not giving up and neither are you! YOU ARE NOT A QUITTER!
Until next time, happy marketing!
Welcome back to episode 13 of the Traffic & Conversions Show! Today is all about an obsession of mine...goal CRUSHING! I’m interviewing the creator of the 90x Goal Planner, ALoN David.
ALoN, founder and CEO of 90x, arrived in America without any business leads or connections. He had no university network or promising internships. ALoN didn’t even have a solid business idea. But he did have ambition. He had drive. He had the dream to make something of his life. So while going to school full-time, ALoN decided to get a job working construction for $5.25 per hour. Yet he knew that just getting a degree wasn’t enough, so instead of waking up each day complaining of his situation, he decided he needed to set a goal to keep him focused on his dreams. The only problem was that there weren’t any quality goal-planners or systems out there. So ALoN decided to create his own system that could take a minimum-wage job and turn it into an opportunity.
Inspired to further test his goal-system, ALoN decided in 2010 to start a photography business from scratch. Within a year, the photography business became a 6-figure side-gig and that was when ALoN knew that his 90x goal-system was something special. Looking to help others effectively set and achieve goals, ALoN put together the first 90x goal-planner. Now, if you’ve ever shopped around for a planner, you know that there are to-do planners, there are planners to help you schedule, there are planners that act more like diaries, but 90x is the first planner to incorporate all of the essential goal-setting elements into one complete system.
Please tell me you’ve heard of 90x?! It’s what all the cool kids are using to achieve their dreams and change their lives. Today’s episode is all about how to effectively use goal setting to grow your business!
“What is my intention today toward my goal?...” At minute 1:25, ALoN explains what the purpose of the 90x Goal Planner is and we’re talking all things planning, setting goals and taking action.
“I knew what I wanted and I just went after it...” At 6:25, ALoN shares his story and the journey that brought him to creating 90x. I was so inspired when I heard his story and I’m so glad he is sharing it with you!
“I’m working from the vision, not to the vision...” At minute 14:10, ALoN is sharing his strategies including what he’s doing to crush goals. Plus, we’re talking about how to find our why, set momentum and set our vision and actions to commit to for 90 days. ALoN helps us understand how to set your vision, find our goal, get a deeper why and how to start with small actions every day.
“Anything until today is in your past...” At 27:15, ALoN shares how he overcomes being in a comfort zone, having fears and false belief patterns to allow himself to take action and move past it.
We’re ending the episode with Michelle’s Hot Minute where I ask ALoN a round of rapid fire questions! If you want to connect more with ALoN, you can find him on Instagram @90xgoalplanner and visit 90x.co and use code TRAFFIC25 to try out the 90x planner!
Welcome back to episode 12! Today’s episode is a MUST for any business owner that wants to have longevity in their business, really enjoy a profitable business attracting their ideal clients and building a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words!
“What are they doing to get these crazy cool results that others are not?...” At minute 0:28, have you ever wondered why certain businesses are thriving with way more customers than other businesses? I have! Or why some people have a crazy high number of people registering for their webinar, sales conversions to envy or fill their offers Every. Single. Launch?! Hear what I found out about this...
“The key is to tie multiple reasons to why people buy not just one...” At 5:53, let’s talk about the reasons why people buy and if your offer, product or service provides a solution to why people want to buy. I’m giving you questions you can ask about your product or service to figure this out!
“It’s all about creating curiosity to pull people in...” At minute 10:15, I’m giving you a challenge! This challenge will help you understand your target audience and how to turn the answers from a few minutes ago into content for your headlines, stories, sales pages and more of your messaging. Plus, I’m diving into the one skill everyone NEEDS to develop...writing headlines.
I’ve created a FREE headline template for you so head over to themichellefernandez.com/headline to grab it! Until next time...happy marketing!
P.S. The book Copywriting Secrets by Jim Edwards is the one mentioned in the episode!
Welcome back to episode 11! Today I’ve got a special treat for you...Michelle Adams! She is a Branding Photographer and Founder of She Gets The Picture. She Gets The Picture is a self-paced, online course that also provides in-person workshops designed for female business owners and all women who want to look and feel great in front of the camera. By using something as simple as your smartphone, you can learn how to create your own branding photos that stop the scroll, create impact and attract the right clients. You are going to LOVE her!
"I could not get enough of knowledge and expression in a visual sense..." At minute 0:55, Michelle shares her journey with us that got her to where she is today including the difficult times.
"This is really about connection and your face is the most important real estate..." At 7:15, Michelle explains exactly what branding photography is. It's not just a photo of you...there is SO much more! Michelle tells us why we even need photos for our business instead of using stock photos and tips on how to choose the right photographer for you and your business.
"There is so much we can learn and benefit from by doing these photos by ourselves..." At 12:45, hear how often should we be doing a photo shoot to update our photos. Michelle also shares a trick with us that can save you money on photos! Plus...what's the trend or ‘look’ in branding photography these days? Michelle gives us all the details!
"They think it's all about pretty pictures..." At minute 16:40, hear several photo myths that women find themselves up against. Michelle tells us a 4 of the main pillars of a great branding photo and how to feel LESS awkward in front of the camera!
"I want to show you being you..." At 25:45, is it true that the camera adds 10 lbs?? Hear the truth about this, how to prepare for photoshoots whether we do them ourselves or if we pay a photographer to do them and the best clothes to wear.
"Get out there, learn the best lighting..." At minute 34:40, we're talking about how we can save time with DIY-ing our own photos and not look like an amateur. Michelle tells us the best kinds of photos for each platform including Instagram stories, IGTV, websites and more!
We are ending the show with Michelle's Hot Minute where I'm asking Michelle Adams a few rapid fire questions! If you want to create your own free high-impact branding photos, grab Michelle's FREE download here. To connect more with her you can join her Facebook group, She Gets The Picture, follow her on Instagram, @MichelleAdamsModern and visit her website, Michelleadamsmodern.com!
Until next time, happy marketing!
Welcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing!
“This was the first time ever I had made an investment that was scary and big...” At minute 0:45, Danielle is proving how awesome she is by sharing a little about herself and her journey. Hear why it’s important to find a copywriter that understands you and your messaging.
“You have to know your voice for someone else to be able to pick it up...” At 11:45, I ask Danielle about some of the objections she hears from clients and potential clients. Plus, she is sharing tips on how to find your voice and use it effectively and a few more objections she hears about pricing for hiring a copywriter.
“You need to have different, original thoughts...” At minute 16:15, we’re talking about what separates authority building content and plain ‘ol vanilla content. Plus, Danielle shares what mistakes people are making with their own content and how we can be sure to stand out in our own industry.
“You need to put content out first and foremost where your people are...” At 28:05, we’re getting insight into where we should be putting our content and how often we should be sharing it. We are ending the show with Michelle’s Hot Minute where I ask Daneille a round of rapid fire questions!
If you want to connect more with Danielle you can find her on social @basicgirlmarketing, at basicgirlmarketing.com and check out her podcast, The Basic Girl Marketing Podcast!
Until next time, happy marketing!
Welcome back to episode 9! Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page!
“YOU spoke to Tony freaking Robbins!...” At minute 0:38, I’m giving you a recap of the last view weeks including my trip to the Funnel Hacking Live Event which is hosted by Click Funnels and then I went to my Powerhouse Mastermind Retreat hosted by the one and only Stacy Tuschl.
“Your thank you page is that ONE chance to make a lasting impression...” At 2:52, I’m taking you through a little scenario to show you how important a thank you page really is. Let’s dive in and discuss 3 ways to optimize your thank you page…
“A quick win and an opportunity to see what working with you would be like...” At minute 5:12, we’re starting with step #1 which is all about making sure you don’t leave your customers hanging! With step #2, I’m explaining why you should sell your customers a tripwire product.
“It’s about how you say it...” At 9:30, we’re finishing off with step #3 and taking your thank you page to the next level! Hear a few ways to keep people engaged with your brand, and bring in more sales post-conversion.
I can not tell you how grateful I am that you have hung out with me today. You are amaze-balls. I hope you enjoyed today’s episode.
Until next time! Happy Marketing!
Welcome back to episode 8! Today is all about how to be procrastination-free in business and life with Christine Li! Christine is a clinical psychologist & Procrastination Coach who helps others live their fullest, most rewarding life without the need for anxiety or stress. Once the procrastination is out of the way for her clients, she shows them how to use their energy and natural potential to achieve amazing levels of productivity.
I learned so much from this interview so I can’t wait for you to listen in because I know you’re going to get so much out of it...let’s get to it!
“That cycle of anxiety is actually an impediment to thinking clearly, to doing well and fitting more into your life…” At minute 1:10, Christine tells us a little bit about her and her journey so far. She is telling us her definition of procrastination and tells us why we procrastinate even if we know we shouldn’t in order to get the results we want.
“The less stuff you have, the less anxious you will feel...” At 10:00, Christine is sharing the strategies she uses to help her clients develop new habits to counter procrastination. Plus, hear the start of her 5 part system, the SMACK solution.
“Know that for the most part everything turns out pretty well...” At minute 21:24, hear her no anxiety policy and how we can accept what is happening in life instead of feeling like we need to control everything. We finish talking about the SMACK solution with communication and kindness to self.
“There’s still so much shame in falling behind or not feeling up to a task...” At 36:38, Christine is telling us what her system looks like to take clients from start to finish when their procrastination seems more deeply-rooted. Plus, hear a few of the questions she asks her clients to help them work through the process and what she hopes others would understand better about procrastination.
We are ending the show with Michelle's hot minute...don’t miss it! If you want to connect more with Christine you can find her on Instagram, @procrastinationcoach and in her free, private Facebook group where there are prompts everyday so you’re never alone!
Christine is also giving us access to her free library of 12 resources that you can download to get your thoughts and schedule organized and get your feelings in a manageable place to launch into your next small steps. Just text FREELIBRARY to 44222.
Cheers to being procrastination free!
Welcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method.
“When you love doing something it’s nowhere near as hard...” At minute 1:50, Teresa fills us in on her journey and a little bit about herself. Hear why it’s important to have a journey for your customers to follow and the 4 key steps to the customer journey and how to get your business seen. (This is the EXACT process Teresa uses in her business!)
“I treat my emails as a different content and every week I add value...” At 12:35, Teresa tells us her content strategy and how she views repurposing content and posting on each platform. Plus, hear her top tips on ways to grab emails AND grow your email list.
“The minute I start work I’ll go through every platform and respond to everything…” At minute 24:15, find out how much time Teresa spends on responding to comments, direct messages and emails. She is sharing her work rituals or ‘rules’ as she calls them! She is sharing her secret weapon when she is responding to people and how to convert your audience to buy and give them value after they are on your list.
“How is this going to make you stand out and really make that person feel special...” At 37:34, we’re talking about how Teresa connects to her audience and I ask her if she is the one actually responding to customers or if there is a sales team behind it!
“How can you either add value or give them something extra or unexpected...” At 45:00, Teresa tells us how to turn your customers into brand advocates with tips on how to do exactly that. Plus, it’s that time again...Michelle’s Hot Minute where I give Teresa a few rapid fire questions!
If you want to connect more with Teresa you can find her on Instagram, @teresa_heathwareing and at www.teresaheathwareing.com
Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shared your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you and wants to buy from you.
“Those who are successful and become the influencers are consistent…” At minute 1:25, we’re diving into the 3 types of posting strategy you are currently doing. Are you a goldmine, engagement or a time suck? Let’s find out! Hear the story of the posting strategy that backfired on me and why we need to be detectives to find out our audiences pains, struggles, dreams and desires.
“Everyone needs a little inspiration and motivation daily…” At 11:06, hear the first and second post types to engage your audience. We’re talking about motivational and inspirational posts plus how to effectively use tools like polls, questions, fill in the blanks and much more!
“The key is to acknowledge the actions people are taking…” At minute 19:00, it’s time for post ideas three (appreciation) and four (behind the scenes). Hear why these posts are what really separates you from your competition.
“Get creative and think what would make you want to know more...” At 23:04 is the last two types of post you can use including how to use authenticity, vulnerability and consistency. Plus, how to accomplish the goal of getting people curious of what you’re offering and up to next!
Which type of post do you think you do more of? Tag me on instagram, @themichellefernandez and let me hear it!
Cheers to creating more powerful posts this year and have your best year yet on social media.
Looking to work with me? Check out our Done For You Ads + Funnel and our Done For You Launch Plan. You can apply now and I can't wait to grow your business together!
Thanks for listening!
If you like what you hear, please share your thoughts and help out the show!
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Welcome back to episode #5! Today we’re talking about how to stand out from the SEA of posers and take your place as a highly sought after authority in your industry in 45 seconds. I know there are many, many, many people struggling to manage their time on social media figuring out a way to stand out above the noise. The struggle can be real to get attention on social as you’re testing things out and trying to find your way. If you’re relating to the words I just said in any way, shape or form… you’re not alone! Let’s find a way to change that.
“There is still an opportunity for you to get in the game and be one of the “firsts”… At minute 0:40, hear why video is the fastest and easiest way to capture your audience’s attention versus a static post. If you want to stay in business from this moment forward, you MUST be doing videos. Period. These videos don’t even have to be more than 5 minutes. Hear why!
“How can I possibly say what I have to say within just 45 seconds?…” At 5:43, hear what I’ve been testing with my clients and the Instagram story hack you NEED to be doing. Plus, the 4 components to a 45 second video that will make the process of recording these videos so much easier for you.
“It’s important to brand you, set yourself apart from your competition…” At minute 9:45, are the ways you can structure this system at different phases of your sales funnel with the ‘Know, Like Trust’ process.
“Are you connecting with the right people who are looking for what you have to offer?…” At 13:21, let’s talk about driving traffic to these videos..the most important part!
“I recommend running ads All. the. Time…” At minute 18:25, we’re talking about setting a budget and who you should be targeting with your ads. We’re wrapping up with the best practices to make sure these videos are perfect!
Did you get value from today? I’d love to know if you’re going to try this strategy, so DM me or tag me on social, @themichellefernandez.
Links Mentioned In This Episode
I’ve put together a simple guide that goes into what we talk about today breaking down the 4 components of the 45 second video. So head over to themichellefernandez.com/45 and grab the download.
Looking to work with me? Check out our Done For You Ads + Funnel and our Done For You Launch Plan. You can apply now and I can’t wait to grow your business together!
Subscribe & Review in iTunes
Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes!
Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Welcome back to episode #4! Today I’m interviewing Martine Williams who is a leader in 31 Gifts and the creator of Choose You. Do you ever feel like on the outside everything looks just fine, but on the inside you are riddled with guilt, overwhelm never feeling like you are enough and unsure how you’ve gotten to this point in life? I’m excited for Martine to share her Choose You message with you today to help reverse the burnout. Let’s dive in!
“Getting into entrepreneurship has really grown me as a person...” At minute 0:54, hear about Martine and her journey. You will see just how amazing she is! She shared the one statement that changed the course of her life and what inspired her to start her business.
“I personally think that trying to achieve balance is a trap...” At 10:45, is it possible to find balance or live in harmony as a wife, mom and entrepreneur? Martine gives her thoughts!
“I want to start my day with gratitude ...” At minute 16:30, Martine gives us a peak into what she does for “me” time and offers advice on if it’s possible to find balance or live in harmony as wife, mom and entrepreneur. Plus, find out what Martine does to make sure she’s actually living life vs just being a robot going through a daily routine.
“Your business is only as good as you are...” At 25:30, I ask Martine what the top 3 things that women can do to take care of themselves. Hear a few other quick tips from her about choosing you. We end the show with my favorite thing... Michelle’s Hot Minute! I’m asking Martine rapid fire questions. Don’t miss this!
If you want to dive deeper with Martine, make sure to check out her Reverse the Burnout challenge at choseyouchallenge.com. The 5 day free challenge is designed to help you become the wife, mother, business owner and woman you were meant to be.
CHEERS to kicking burnout to the curb in 2020!
See you next time!
Thanks for listening!
If you like what you hear, please share your thoughts and help out the show!
- Subscribe to the platform you listen on most: iTunes, Spotify, Google Play, Stitcher, TuneIn
- Leave an honest review and rating on iTunes. Your ratings and review will help other find this podcast and I read every single review!
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Welcome back to episode #2 of the Traffic & Conversions Show! Today’s episode is addressing the #1 question I get asked in my Ads Agency and that is …when should I start running Facebook ads.
On this episode we’re going to dive in to 4 ways to know when it’s a good time to start those ad campaigns and if you are already running ads, make sure you have these 4 things put in place before you give up.
“It’s so critical to know your ideal customer’s pains, struggles, dreams and desires...” At minute 0:33, let’s get right to the first way to know when to start running ads in your business which is knowing who your customers are. Hear a few tips and different ways you can find these things about your customers.
“Your goal is for them to say this was so helpful…” At 5:05, we’re diving into how to make sure you have a way to collect leads. This is so you make the most out of your advertising dollars and get more exposure to you and your brand.
“It’s your job to make the sale...” At minute 7:18, hear the third way of when to know when to start running ads... having a proven sales process in place. Let’s talk about a few options of sales processes you could get in place right now.
“The goal is to come up with a monthly advertising budget and eventually scale that budget...” At 12:35, the fourth way to know you’re ready is revealed. Find out why being mentally and financially ready to invest is SO important.
I appreciate you so much for being here with me today. If you haven’t already subscribed, please do because next week we’re diving into …the 3 components of a converting funnel and it’s not what you think.
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Make sure to check out other episodes that are now available...
Episode 3: 3 Components of a Converting Funnel (it’s not what you think)
Until next time...Ciao Bella!
Welcome to episode #3! Today’s episode is going to be a good one. It’s all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today...you have to listen in because it’s probably NOT what you think.
“We’re always looking for a higher conversion…” At minute 0:34, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is.
“Identify their problem and offer a solution to that problem...”At 8:50, have you ever wondered how you get someone who’s never heard of you and is now a buyer? Let’s break down the 3 funnels that you have to have in place and make sure they are working together. The idea is to get a steady flow of NEW prospects into your funnel and most importantly, get you messaging right.
“Messaging is everything in business…” At minute 11:32, we’re diving into the second component which is the landing page funnel. Hear why it’s important for you to have a separate platform for your landing page instead of your website. Plus, let’s take a hot minute to breakdown the funnel steps you should have in place.
“Put yourself in the prospect’s shoes and ask yourself the questions they would be asking themselves...” At 17:40, it’s all about the sales page where your customers consider the price, benefits, alternatives and reasons why they should buy your offer. Find out the 6 elements your sales page HAS to have.
“You nurture them until they’re ready to book a call or purchase…” At minute 23:42 is the third component which is an email funnel. What if your prospect doesn’t make it through the entire funnel and doesn’t become a client? Find out what to do.
“Make them feel like they’re looked after...” At 30:30, hear what a nurture or sales sequence should look like with 6 email samples.
This may seem a little cray … so I’ve put together a simple guide that goes into what we talk about today with some diagrams mapping out the complete funnel. Grab the free download here!
I appreciate you so much for being here with me today so I’m sharing a few of my favorite resources with you so you can get those conversions higher! Use these links to score a discount when you sign up:
Click Funnels
Kajabi
Looking for more? Book a call with me right here and I will see how I can help you and if you haven’t already subscribed, please do so and while you’re there please leave me a review! I appreciate it SO much.
Welcome to episode #1 of the Traffic and Conversions show! I can’t tell you how much I appreciate you joining me today and the upcoming episodes. Today’s going to be a little different than the upcoming episodes because I’m going to share who I am, the formalities of the show and why I decided to create this podcast and more importantly how it’s going to benefit YOU!
I’m absolutely loving what I do and what I love most is helping other women entrepreneurs actually live that crazy cool dream that is currently just living in their head. Let’s jump in!
“My overthinking was coming from a place of I’m not enough...” At minute 0:33, I’m totally transparent, vulnerable and I am proof that after struggling with many things like figuring out who I wanted to be when I grew up at the age of 43 to all kinds of mindset issues to launching my first product...I grew my business to 6 figures in 9 months after leaving my 30 year career and working my biz full time.
“With every breakdown came a breakthrough…” At 3:42, I’m sharing how I made the transition to this business full time. This was the true test of what I was capable of. It came down to...do I really have what it takes to be an entrepreneur?
“Decide to put your big girl pants on and jump knowing the net will appear…” At minute 9:29, now that you know about me and my story, let’s talk about what this podcast is all about. Plus, hear the two reasons that I’m really hosting this podcast.
I’d like for you to journal this...what you are grateful for? What have you accomplished? Who and what do you have in your life?
And if you’d be so kind, I’d love it if you’d share. Declare it on social and make sure to tag me @theMichelleFernandez or send me a DM if you don’t want to share publicly.
Thanks for Listening!
I can’t thank you enough for being here and going on this ride with me - it’s going to be crazy cool.
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Also, please leave an honest review for The Traffic and Conversions Show on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
Make sure to check out other episodes that are now available...
Episode 2: How To Know When You’re Ready To Start Running Ads
Episode 3: 3 Components of a Converting Funnel (it’s not what you think)
Episode 4: How to Measure Your Return on Ad Spend
Until next time...Ciao Bella!