The Creative Crossing: Recent Episodes
Aaron & Breanna Robertson
Welcome to The Creative Crossing - a podcast where business smarts and creative hearts come together to help take you and your business to the next level, hosted by Aaron and Breanna Robertson.
The Creative Crossing is a blend of business, creativity and honestly just life. The content we cover on this show is intended to educate, inspire and encourage by giving our listeners the tools, tips, and resources they need to pave their way in their creative careers. We discuss topics around creative entrepreneurship, building brands, the ever-changing industry of graphic design, and much more
Photoshop is a pretty incredible editing tool. That’s why almost everyone in the creative industry uses it to some extent! If you’re new to photoshop or are interested in hearing some foundational tips from an Adobe Certified Expert, check out this episode which is jam-packed with helpful and informative Q&A.
Read the Show Notes Online: https://www.thecreativecrossing.com/podcast_episodes/new-to-photoshop-listen-to-this
The Creative Crossing on the Web: https://www.thecreativecrossing.com
The Creative Crossing on Instagram: https://www.instagram.com/thecreativecrossing
The Creative Crossing on Facebook: http://www.facebook.com/thecreativecrossingpodcast
Book a Photoshop Session with Aaron: https://www.thecreativecrossing.com/photoshop-with-aaron
Do you have a customer journey map? If your answer is yes, you are already one step ahead. If not, you definitely should! Either way, we encourage you to listen to this episode because we are going to discuss the importance of and strategy behind mapping out your customer journey.
Trying to gain new customers? Increase sales? Build better customer relationships? A well-designed customer journey map ensures your touchpoints with your customers help them reach the goals you’ve set for them and your organization.
Here are the 5 main phases your customer journey map (each of which we discuss in the episode):
- Awareness
- Consideration
- Purchase
- Retention
- Advocate
Read the Show Notes Online: https://thecreativecrossing.com/podcast_episodes/003-do-you-have-a-customer-journey-map-heres-why-you-should/
The Creative Crossing on the Web: https://www.thecreativecrossing.com
The Creative Crossing on Instagram: https://www.instagram.com/thecreativecrossing
The Creative Crossing on Facebook: https://www.facebook.com/thecreativecrossingpodcast
When you meet someone new, typically the first thing you learn about them is their name, right? Well, the same goes for a business. And let us tell you, there is a lot of thought and strategy that goes into naming a company. Choosing the right name can influence what people first think of your brand early on before they get to know it more fully.
There are different approaches people take when naming a business, but the best and most effective way we like to use is by filling out a "Naming Brief."
For easy reference, below are the top five questions we’ll cover in this episode that you can refer back to later. These questions are pivotal to a naming brief, and help ensure the name chosen sends the right message, to the right audience, thus driving the desired outcome.
Question #1: What does the company offer, and what makes it unique or stand out from others in the same industry? Question #2: Who is the target audience? Question #3: What do you want to convey about the company through its name? Question #4: What is the long term goal or vision for the company? Question #5: Are there any registered trademarks or issues with URL availability that you need to consider? This one requires some extra research!
Resources Read the Show Notes Online The Creative Crossing on the Web The Creative Crossing on Instagram The Creative Crossing on Facebook Blog Post - Basics of a SWOT Analysis for Your Business The Ultimate Business Naming Brief
Likely every person in this world (yourself included) has something they dream of or a goal they want to reach. Crazy to think about, right? As amazing as it is to have a world full of dreamers, oftentimes we can into this trap of not taking the first step in getting started on those goals.
This is why we decided to focus on getting started right at the beginning with episode 1. We will also spend some time debunking the top 3 myths and excuses we all fall victim to when it comes to working towards our dreams. We’ll then provide a simple framework that we have personally used and have seen success from that help you get moving on your goals!
If you’ve been thinking about starting a new project or business or are working towards any goal in your life, then you are in the right place, and we invite you to tune in and take notes.
Resources
Read the Show Notes Online
The Creative Crossing on the Web
The Creative Crossing on Instagram
The Creative Crossing on Facebook
Free Getting Started Guide
Welcome to The Creative Crossing! Aaron and Breanna Robertson welcome you to a podcast where creativity soars and entrepreneurial skills come into view. In this episode, get to know the hosts and what makes them unique. Also, learn what the future holds for The Creative Crossing and what you can expect from every episode.