The Brands2Life Purpose Podcast: Recent Episodes
Brands2Life
Brands2Life is an independent, integrated communications agency. We help the brands that are transforming the world to tell their stories.The Brands2Life Purpose Podcast series is dedicated to exploring what purpose is and why it’s important for businesses today. We invite guests from different organisations to share their experience of corporate purpose in relation to people; partners; practice; and profit. We examine the challenges the companies face in discovering, defining and articulating their purpose, as well as the benefits of doing good while doing good business. Email us at purpose@brands2life.com to find out more.
Learn how leading women’s health brand, Flo, provides a more inclusive and holistic experience for its users.
In this episode of Inspired Health, we meet Daria Gerasimova, Senior Comms Manager of the world's most popular female health app, Flo and Dr Tiffany Pham, Flo’s Medical adviser, to discuss how Femtech brands can be more holistic in their brand proposition.
In this episode of Inspired Health, we explore different ways to educate and prompt action when it comes to preventing diseases and health conditions, in particular around taboo topics.
Joining our host, Darren Foan from our Health & Wellbeing division, is Nikki Barraclough, Chief Executive, Prevent Breast Cancer UK, Elened Hughes, Head of Information and Engagement, Jo’s Cervical Cancer Trust and Roma Das who has lived with breast cancer. If you want to learn more about these amazing organisations you can visit https://preventbreastcancer.org.uk/ and https://www.jostrust.org.uk/
In this episode of Inspired Health, we explore the advances in care for neurodivergent people and the companies who are taking advantage of recruiting these talented individuals.
Joining our host, Darren Foan from our Health & Wellbeing division, is Richard Andrews, Founder and CEO of UK based, Healios and US based, Meliora Health, David Aspinall, CEO Auticon, US and Samantha Russell, parent who has used services provided by Healios. If you want to learn more about these amazing companies, you can visit https://melios.org.uk/ and https://auticon.com/us/
In this episode of Inspired Health, we meet Kieran Kelly, Foundation Manager at the OddBalls Foundation and Travis Lawson, a testicular cancer survivor, to explore how to effectively connect with people affected by sensitive health subjects, like cancer. We discuss how, when and where we should talk to people about health messaging to encourage them to listen and take action.
On the latest Purpose podcast, “Making Climate Visible”, we are joined by David Bryngelsson, Founder and CEO of climate intelligence platform, CarbonCloud, and Huib van Bockel, Co-founder of natural energy drink brand, Tenzing, as we delve into what businesses stand to gain from making their climate performance visible.
Inspired Health: ‘How can we make self-care more sustainable?’, we welcome Patricia Pascual, Global Head of Consumer Health Care, Corporate Affairs at Sanofi, Dr Leyla Hannbeck, CEO of the Association of Independent Multiple Pharmacists and Helen Donovan, Specialist Nurse and Chair of the Self-Care Forum, as we explore how brands, comms professionals and organisations can support a better future for self-care.
In episode five of our Purpose podcast series, David Hendy, Head of Corporate Communications at Mace, and Emily Binning, UK Head of Brand and Marketing at WSP, share their insights on Purpose in the built environment.
With our MD of Corporate and Business, Harriet Rich, David and Emily discuss why diversity of thinking, approach and outlook is so essential within organisations shaping our future cities.
How do you put purpose into practice? Berit Hoffmann, Marketing Director Tetra Pak North Europe talks to Harriet about how she brings the global food processing and packaging company’s brand promise and purpose to life for customers and consumers and why working for a company with a clear purpose is so important to her.
Ellie Harrison, Sustainability Partner at allplants, discusses how purpose guides supply chain and wider stakeholder relationships at one of the UK's most exciting start-ups. Harriet Rich, MD of Brands2Life's Corporate & Business team, talks to Ellie about allplants' successful B Corp application and the value in communicating purpose.
Can Purpose and Profitability co-exist? Claire and Alex explore attitudes in the investment community towards sustainable investing, and in particular the increasing popularity of environmental, social and governance (ESG) funds. Interest in ESG is soaring as pressure mounts on organisations to have more of a positive impact on society and the world: can organisations really make a profit and do good? This episode looks at the asset management industry’s role in the growth of these funds, and how ESG is now used as an indicator of corporate purpose.
Claire Rudall, Managing Director of Brands2Life’s Corporate & Business Communications team, talks to Dara Kirton from PwC about Purpose and people. They explore issues relating to diversity and inclusion, cultural transformation, employee empowerment, and the role of a clearly-communicated Purpose in attracting and retaining talent.
Dara is an award winning Consultant who has been at PwC for eight years. She is currently a Senior Manager leading the digital transformation approach for PwC Consulting BXT (Business, Experience, Technology). Dara is an advocate and champion for diversity and has been a role model for race, gender and social mobility action. She founded the Diversity Mentoring Scheme, chaired the Multicultural Business Network and launched the Colourbrave campaign to encourage confident conversations around race in the workplace. She is also a founding member of UKBlackTech.