The CMO ClubCast: Recent Episodes
The CMO Club
Best of the Summit
Be an Innovative Customer Loyalty Ninja
Another great CMO Club Podcast Episode, recorded live from the Mainstage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, heldin St. Petersburg, Florida.
CMO Club Founder and CEO Pete Krainik talks with an expert panel, including Kevin Moffitt, Chief Retail Officer, Office Depot, Patti Newcomer-Simmons, VP Marketing, Intuit, and Siddharth Taparia, SVP Marketing, Partner & Strategic Transformation, SAP, on customer loyalty and what that really means to CMOs.
Drew Niesser, CEO of Renegade and friend of The CMO Club interviews Gene McCarthy and Steve Davis. Gene is the former CEO of Asics and prior executive with Nike, Timberland, Under Armour among others. Steve is a board member at PPG Industries, Marathon Petroleum and Albertsons and previously was CEO of Bob Evans and an executive at Yum! Brands. Both Steve and Gene are board members together at Evergreen Trading.
Best of the Summit
If You Don’t Know your Consumers, You’ll Have No Customers
Another great CMO Club Podcast Episode, recorded live from the Mainstage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, heldin St. Petersburg, Florida.
- Board Member Carol Kruse, recent CMO of Cambia Health and ESPN.
- Scott Foernsler, VP Marketing and Sales at Conversant
- Bruce Hershey, VP Marketing at Tailored Brands
- Ryan Linders, CMO at 360training.
An informative conversation about personalization, transformational data, and truly knowing your consumers. The panel talks about having a winning strategy that asks the questions, “how does this knowledge drive business value and improve our consumer experience?” and “What are some of the key pillars CMOs need to assure success?”
Best of the Summit - Passion, Faith, and Keeping Your Roots Alive
Another insightful CMO Club podcast, recorded live from the mainstage at the Fall, 2019 CMO Club Innovation and Inspiration Summit in St. Petersburg, Florida
CMO Club Founder and CEO Pete Krainik talks with Emilio Estefan, Nineteen-time Grammy Winning Artist, Producer, Author, and Entrepreneur. Their discussion touches on selling with a message, encouraging others to explore their roots, keeping the faith, and harnessing the passion that drives everything he does.
Best of the Summit: From CMO to CEO- How to Prepare for that Next Step
- Snehal Desai, EVP & Chief Growth Officer, Evoqua Water Technologies
- Susan Linton Smith, CEO, Elements Massage
- Darren Marshall, CEO, Smith Teamaker
Another great CMO Club Podcast taped live at the CMO Club’s Fall Innovation and Inspiration Summit from St. Petersburg, Florida.
CMO Club Founder and CEO Pete Krainik discusses how to make the big jump from CMO to CEO with a stellar panel of marketers who’ve experienced the change firsthand. The group talks about what it takes, and what to expect when you get there.
Phil Clement, CMO Club Board Member and recent CMO at Aon interviews Stephanie Buscemi, executive vice president and chief marketing officer at Salesforce.
Pete Krainik, CEO and founder of The CMO Club interviews Jeff Jones the current president and CEO of H&R Block and past president at Uber and former CMO of Target.
Pete Krainik, CEO and Founder of The CMO Club leads a panel with Diana Boyles, vice president of marketing at HomeAdvisor and Sean Muller, CEO of iSpot.tv.
Best of the Summit: Another great CMO Club Podcast Episode, recorded live from the Main Stage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, held in St. Petersburg, Florida.
Club Board Member Phil Clement, recent Global CMO, Aon, is joined on the Main
Stage by Douwe Bergsma, CMO, Georgia Pacific, and Christine Cutten, Principal, Marketing, Deloitte Consulting.
An inspiring and informative discussion on the two schools of Marketing
happening presently, that have a hard time coming together. There’s the “war
and science” approach, based on growth campaigns “attacking” and “defending,”
using ROI and mathematics as their battle cry, and the total opposite of that, the
creative world, using Marketing in unplanned, agile, innovative, and
experimentally creative ways. The panel discusses ways CMO’s can become “Snap
Virtuoso’s,” instantaneously proactive in their approach.
Another great CMO Club Podcast Episode, recorded live from the Mainstage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, heldin Tampa, Florida.
CMO Club Board Member Kim Feil, CMO of Aspire Healthy Energy Drinks is joined on the main stage by panelists Karen Noel, IoT Performance, Sprint, and Paula Blomquist, Chief Marketing & Merchandising Officer, Eyemart Express.
A lively and informative conversationabout the mounting social and economic issues putting pressure on companies to be nimbler in an ever-faster and constantly changing environment. The panelists discuss their ideas and strategies on re-forming the story and re-framing their responses in authentic ways, and how to reposition companies to deal with these important issues.
Nicolas Bidon, Global CEO, Xaxis sits down with Pete Krainik, CEO and Founder, The CMO Club to share insights on shifting measurement focus from viewability to outcomes.
Scott Grimes, CEO and Co-Founder of Cardlytics sits down with CMO Club Founder Pete Krainik to share insights around making marketing more relevant and measurable. Where are your customers spending when they're not spending with you.
Kevin Hunter, Chief Product Officer, Marta Cyhan-Bowles, Chief Marketing Officer, and Wes Chaar, Chief Data & Analytics Officer at Catalina, sit down with CMO Club Founder Pete Krainik to discuss how to approach attribution.
David Kohl, President and CEO at TRUSTX sits down with CMO Club Founder Pete Krainik to discuss re-establishing trust, value, and purpose in advertising.
Margaret Wise, Chief Revenue Officer, Arke and Alexandra Gobbi, Chief Marketing Officer, Secureworks share insight on Digital Marketing Strategy and Implementation.
Rick Gomez, EVP, CMO, Target, and John Costello, CEO Costello Ventures, The CMO Club Board Member share on insights around Leveraging Your C-Suite and Board for Leading Brand Success.
*Insights from The CMO Club Spring Summit, April 2019.
Phil Clement, Managing Partner, Chartwell Advisory Partners, The CMO Club Board Member, and Amelia Dunlop, Head of Customer Strategy and Applied Design Business, Deloitte share insights on Elevating the Human Experience in the Digital Age.
- Best of The CMO Club Spring Summit, April 2019.
Dominique Hanssens, Professor, UCLA Anderson Graduate School of Management, Teresa May, CMO, Asurion, and Melanie Fricke, Client Partner & Marketing, LivePerson share insights around Quantifying CSAT or Customer Loyalty Rates in $$$.
*Insights from The CMO Club Spring Summit, April 2019.
Carol Kruse, recent CMO, Cambia Health, Tariq Hassan, CMO, Petco, Muriel Lotto, CMO, Western Union, and Daniel Cherry III, CMO, Activision answer "BS" or "Yes". As CMOs, What Really Works and What Doesn't?
*Insights from The CMO Club Spring Summit, April 2019.
Jill Layfield, CEO, Tamara Mellon and Marco Ambrosio, Head of Growth Strategy, LivePerson share insights on Converting through Conversations.
*Insights from The CMO ClubHouse, March 2019.
Terry Haley, CMO, Hopdoddy Burger Bar, Chris Mangan, Managing Partner, Director of Asset Acquisitions, Midas Exchange, Christy Sherrick, VP Marketing, Mattress Firm, and Jill Thomas, CMO, Edible Arrangements share insights on Getting the Most out of your Marketing Budget – Think Differently.
*Insights from The CMO ClubHouse, March 2019.
Trish Mueller, Board Member Dave and Busters and recent CMO, The Home Depot and Nick Worth, CMO, Selligent discuss the secrets to Making Complex Marketing Technology Decisions – Consumer Needs Vs Feature Function.
*Insights from The CMO ClubHouse, March 2019.
Paul D’Arcy, CMO, Indeed, James Brown, Founder and Chief Encouragement Officer, Encourage X, and Adrian Kaplan, CMO, Glassdoor share insights on How Your Marketing Impacts Your Company’s Talent: Consumer vs Employer Branding Matters.
*Insights from The CMO ClubHouse SXSW March 2019.
Renée Baker, CMO, Carillon Tower, Bethany Hale, Head of Marketing, Cedar, Inc., and Jay Stocki, COO, Signal share insights on Customer Experience: New Approaches to Lead from the C Suite.
Insights from The CMO ClubHouse, March 2019.
Andre Azevedo, CMO and Head of Corporate Development at Cloudreach, Amanda Hill, Chief Marketing & Customer Experience Officer at Harrods Ltd, Jerome Hiquet, CMO at Formula E, and Margaret Molloy, Global CMO at Siegel+Gale share insights on Brand Led Transformation.
Insights from The CMO Club Europe Summit, January 2019.
Ed Dandridge, Global Head of Marketing and Communications at AIG, Sebastian Micozzi, Global SVP Digital at Bacardi Global Brands, and Kathy Schneider, CMO, Sungard Availability Services share insights on Leading Transformation vs Marketing Excellence
Insights from The CMO Club Europe Summit, January 2019.
Grant Duncan, Technology, Media & Telecom. Practice Head at Spencer Stuart, Sally Cowdry, MD Tailormade and Group Chief Customer Officer at Travelopia, Leonie Foster, Chief Customer & Digital Officer at Dunelm, and Michelle McEttrick, Group Brand Director at Tesco share insights on Anatomy of a Disruptor, The CMO as an Agent of Change.
Insights from The CMO Club Europe Summit, January 2019.
David Wheldon, CMO, The Royal Bank of Scotland Group and Phil Clement, Managing Partner, Chartwell share insights on The Future of Marketing Leadership.
Insights from The CMO Club Europe Summit, January 2019.
Phi Clement, Managing Partner at Chartwell and Billy Hogan, Chief Commercial Officer at Liverpool Football Club share insights on Leading Change On and Off the Pitch.
Insights from The CMO Club Europe Summit, January 2019.
Jan Huckfeldt, recent CMO at Motorola, Sergey Turtsevych, General Manager, UK & Europe at KARMA COLA UK, and Catherine Walker, recent Group Head of Digital & Marketing Operations at Vodafone share insights around the Volatile, Unpredictable, and Chaotic: How to Future Proof Your Team.
Insights from The CMO Club Europe Summit, January 2019.
Violaine Basse, Brand Director at Hennessy and Paul Cowan, VP Enterprise and SMB Marketing at Shutterstock sit down with Pete Krainik, CEO and Founder at The CMO Club to discuss Content Strategy: Ideation, Deployment Models, and Brand Consistency.
Insights from The CMO Club Europe Summit, January 2019.
Michael Barrette, Chief Marketing & Sales Officer, Dippin Dots, Don Hoffman, SVP Marketing, Cracker Barrel, and Patti Newcomer-Simmons, VP Marketing & Analytics, Intuit share insights around Transformation and what it takes to build the next generation of customers
*Insights from The CMO Summit, October 2018.
Dan Goldberg, SVP, Warner Music Artist Services at Warner Music Group and Lynne Capozzi, CMO at Acquia sit down with Pete Krainik of The CMO Club to discuss scalable, data-driven intelligence for superior customer engagement!
Kim Feil, CMO, Aspire Healthy Energy Drinks, Phil Clement, Aon, CMO Club Advisory Board, and Melissa Hendricks, VP Marketing and Communications, Cerner Corporation discuss defining new marketing strategies in the fourth industrial revolution.
Carol Kruse, CMO, Cambia Health Solutions, Madhur Aggarwal, Recent SVP and General Manager, SAP Digital, Chris Moloney, CMO, TaxSlayer, and Stephanie Anderson, CMO, Ai Media Group share insights on how to be a great mentor!
Jon Bridges, CMO of Chick-Fil-A, Jennifer Dominiquini, Chief Marketing & Digital Sales Officer of BBVA Compass, and Richard Marnell, CMO, Viking River Cruises discuss Leading from the Front
Paul Alfieri, CMO of Cross MediaWorks, Dave Minifie, Chief Experience Officer, & EVP, Corporate Strategy of Centene, and Paula Puleo Blomquist, Chief Marketing & Merch. Officer of Eyemart Express play “BS” or “Yes” for CMOs – What Really Works and What Really Doesn’t
Porter Gale, CMO of Globality, Dee Mc Laughlin, Global VP Creative, Design & Branding of Capital Group / American Funds, and Marianna Kantor, CMO of Esri discuss New Approaches Leveraging AI.
Phil Clement, Recent CMO of Aon, Evan Greene, CMO of The Recording Academy, Andrew Miller, VP Global Marketing & Communications of Aon, and Charles D Smith, VP Business Management of Midas Exchange discuss Reducing the Risk of Thinking Big.
Paul D’Arcy, SVP, Marketing of Indeed.com, Jerome Nadel, CMO of Rambus, Nicole Portwood, VP Brand Marketing of Tito’s Handmade Vodka and, Kim Feil, CMO Club Board Member discuss the art of dealing with big challenges. How to beat the "Big Guys"?
John Costello, Recent CMO, Dunkin Brands and Antonio Lucio, Global Chief Marketing & Communication Officer, HP sit down with CMO Club Founder Pete Krainik to discuss making a lasting impact on society.
Camila Casale, CMO US & Canada of Softtek and Jorge Pederzini, Head of Global Marketing, Chili’s, Brinker International discuss Making the Right Technology Decisions as CMOs.
Stephanie Anderson, Chief Marketing and Strategy Officer at Ai Media Group, and Sergio Alvarez, CEO of Ai Media Group, sit down with Pete Krainik of The CMO Club to dive into tips and tricks to deliver timely messages that convert!
Laston Charriez, Head of Marketing at Pilgrims sits down with Sandra Zoratti of The CMO Club to share insights on managing millennials!
Ellen Kramer, Managing Partner of Funnel Cake Strategy and Bo Bandy, Director of Strategic Marketing of Gogo Business Aviation, join Sandra Zoratti of The CMO Club to discuss the POWER of mentorship! A conversation between Mentor and Mentee!
Madhur Aggarwal, GM and Global Head of SAP Digital Commerce sits down with Mariah Petrovic of The CMO Club to discuss the SAP Digital Store and share the secrets to SAP's success in the B2B E-commerce space!
Julie Woods-Moss, Chief Marketing & Innovation Officer at Tata Communications and Pete Krainik, CMO Club Founder discuss Storytelling with an emphasis on what's changed and what remains the "same".
Jan Huckfeldt, CMO of Motorola, sit down with CMO Club Founder, Pete Krainik to share insights on Leading a Global Brand in competitive industries.
Jenna Pelkey, Head of Global Media and Marketing Strategy of GE and Sarah Swanson, Head of Marketing of NFL UK sit down with CMO Club Founder, Pete Krainik to share their "recipe" for Balancing Profitable Growth with Digital Transformation.
Doug Zarkin, CMO of Pearle Vision, joins Mariah Petrovic of The CMO Club to discuss how to revive an iconic brand: A story of thinking small to win big.
Mirjana Prokic, International Market Development Director at Farecla, joins Mariah Petrovic of The CMO Club to discuss tip, tricks, and best practices for managing your career.
Carol Godfrey, GM of Southwire and Susan Lintonsmith, President & CEO of Quiznos sit down with CMO Club Founder, Pete Krainik to discuss tips and tricks plus their personal stories of the journey from CMO to successful CEO.
Jennifer Davis, CMO of Honeywell, Jerome Nadel, CMO of Rambus, Craig Rowley, VP Marketing of REI and Kyle Wong, CEO of Pixlee sit down with CMO Club Founder, Pete Krainik to dive into the marketing art of storytelling. What's changed? What's the same?
Julie Cary, CMO of La Quinta, Kevin Moffitt, Chief Digital Officer of Office Depot, Jennifer Renaud, Marketing Lead of Oracle Marketing Cloud, and Helena Verellen, SVP Global Marketing & Business Development at Audible Inc sit down with CMO Club Founder, Pete Krainik to discuss personal stories and lessons learned while dealing with big CMO challenges.
Football legend, Brett Favre sits down with Pete Krainik to discuss fatherhood, life after football, college sports, charities, working with brands and more in this preview episode of a new podcast series coming December 2017!