The B-side with James Barrow

Going behind-the-scenes with a diverse range of innovative thinkers, to find insights that help unlock your creative potential.Creativity is a universal language that crosses the borders of race, religion, social status, age, gender and culture.

To be able to imagine something and make it real is one of the things that makes us human. But against the background noise of our busy lives, how can we become more creative? James Barrow is on a mission to help people unlock their creative potential and apply it to their lives, their careers and their businesses.

In this series of podcasts, James goes behind-the-scenes with people who imagine things for a living. Those making waves, disrupting the norm and shaking things up. Leaders in their field, working in marketing, advertising, design, technology, film, arts and entertainment.

Listen to what motivates and inspires them, and discover the methods to their madness; their processes, strategies, and philosophies. Get tips and advice on how to come up with big ideas – and then make them happen.

Hear what it takes to succeed in the business of creativity.