Dragon Digital Marketing Podcast: Recent Episodes

Monique Idemudia

We create digital marketing resources for small businesses. This digital marketing podcast is one of them. It’s not for marketers, but for small business owners. In the evergreen episodes, founder and black female entrepreneur – Monique Idemudia – gives you insanely actionable tips about building an online presence, building a brand, optimizing your website, SEO, content marketing, social media marketing, email marketing, marketing automation, and more. Dragon Digital Marketing is your digital marketing resource center to learn more about all things digital marketing. We are a former award-winning digital marketing agency that turned into a content hub full of digital marketing resources. You don't need to be a technical genius or trained marketing professional to make a big impact in your small business. If you’re a business owner and want to learn the best small business marketing strategies to grow and scale your small business, the content of this podcast is made for you. Subscribe today!

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In today’s episode, I have a major announcement to make. It’s good news and you’re going to like it.

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-59/major-announcement-ep-59.html

Visit our Digital Marketing Resource Center for Small Businesses & Discover The Best Digital Marketing Resources: https://dragon-digital-marketing.com

Get free resources for digital marketing!

All podcast episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-58/how-to-systemize-your-business-like-a-franchise-ep-58.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

This episode is all about the motto ‘work smarter, not harder’.

You’ll learn how to have your business run without you, so you can finally take a vacation, spend more time with your family, and have a life.

If you want to learn how to scale your small business with a plan and be able to measure what’s going on, you better listen until the end.

McDonals’s, 7-Eleven, RE/MAX, Marriott. They all have proven business systems and can grow and scale quickly. You can do the same for your small business if you systemize your business and treat it like a franchise as well.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-57/webinar-marketing-strategies-ep-57.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

This digital marketing podcast episode is all about webinar marketing strategies.

You'll learn how to promote your upcoming webinar for free. We talk about webinar tools, how to present in a conversational style, how to market and promote your webinar organically, how to attract the right audience, and more. You will learn a lot!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-56/off-page-seo-optimization-ep-56.html

Get My Free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

To get the best results from your SEO marketing efforts you need to acquire links from other websites to your website to get credibility for your website. This is called link building. It’s part of SEO and because it doesn’t include optimizing the web pages themselves and is done off the pages, it’s part of Off-Page SEO. But only backlinks from high-quality, relevant, and credible websites help your SEO. Bad links actually hurt your SEO.

In this digital marketing podcast episode, you’ll learn how to plan and execute an impactful link building campaign step-by-step - the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website.

Listen now to learn how to do off page SEO.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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👉 Get started using Marketing Automation in your small business with the number 1 automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YT

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-55/basics-of-small-business-marketing-automation-ep-55.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Marketing automation is easy to understand and implement once you wrap your mind around it. It’s a skill you can learn like any other one and leveraging it on a basic level for your small business makes a big difference.

In this digital marketing podcast episode, we break it down so that you can understand what marketing automation is and how to use it for your business.

You’ll learn how to get started, common mistakes to avoid, best practices to apply, and how to determine what to automate in your business.

No matter how small your small business is, there is the potential to eliminate human error in your processes and make your business more efficient. Press play and listen until the end!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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👉 Get started using AI and ML in your small business marketing with the customer experience automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YT

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-54/artificial-intelligence-and-machine-learning-in-marketing-ep-54.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Learn about the future of digital marketing and how to take advantage of Artificial Intelligence (AI) and Machine Learning (ML) to make your small business come out on top.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-53/influence-marketing-ep-53.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

This podcast episode is all about influence marketing – not influencer their marketing with an R.

You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity.

Influence marketing is the practice of leveraging relationships with people to communicate your message.

The difference between influence marketing and influencer marketing is that influencer marketing focuses on the person, the influencer him or herself and their personality, and influence marketing focuses on the action of building influence and establishing a community, building relationships, deepening those relationships, and strategically networking.

Listen to the full episode and learn how to become a thought leader and get influence in your community and in your audience.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-52/how-to-blog-effectively-ep-52.html

Get Free Small Business Marketing Resources: https://dragon-digital-marketing.com

Yes, you do need a blog for your small business on which you consistently publish fresh content.

Content is king.

Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google.

To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.

But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?

The answer:

The skyscraper technique!

It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper.

Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-51/online-course-marketing-ep-51.html

Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this podcast episode, you’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling. 

Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. 

If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise, this is what you need to listen to to get started. 

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Support the show (https://paypal.me/DragonDigitalM1)

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Complete 42-Point SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-50/on-page-seo-techniques-ep-50.html

Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this podcast episode, you’ll learn how to make your website rank in Google without any technical knowledge.

You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers.

We’ll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode. Tune in now!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-49/behavioral-marketing-ep-49.html

Start a Free Trial with ActiveCampaign and get started with implementing behavioral marketing for your small business today: https://www.activecampaign.com/free?_r=STL945YT 

In this podcast episode, you’ll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights. 

By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience.

Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.

Press play and tune in now!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-48/press-release-marketing-ep-48.html

Learn how to establish a media presence, elevate your credibility and increase sales with press releases. Press release marketing can give small businesses access to the media and to a national newswire—all with a personal touch. Press play now and learn how to write powerful press releases that get you get website traffic and better quality customers through coverage in the media.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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In this episode, you’ll learn all about buyer persona marketing. We cover how to niche down and find a unique market niche for your business, how to target the right audience, and you’ll learn what a buyer persona is and how to create a buyer persona. Press play!

Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-47/buyer-persona-marketing-ep-47.html 

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Buyer Persona Guide on our blog: https://dragon-digital-marketing.com/blog/what-is-a-buyer-persona.html

Get your buyer personas done for you: https://dragon-digital-marketing.com/offers/buyer-persona-research.html 

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-46/email-newsletter-marketing-strategy-ep-46.html

Try ActiveCampaign free: https://www.activecampaign.com/free?_r=STL945YT

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this podcast episode, you’ll learn how to create an email newsletter marketing strategy that makes people love your email updates. Learn how to increase your open rate and make a point to connect with your subscribers. Your emails should feel like tips and updates from a helpful friend, rather than a pushy salesperson.

You’ll get many newsletter marketing ideas, tips to get more engagement, learn how to monetize and how to promote your email newsletter and more. An email newsletter is a great way to get website traffic, build brand awareness and get brand ambassadors.

Tune in if you want high-quality leads, an engaged community, reach thought leadership and empower and nurture your audience.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-45/real-time-marketing-ep-45.html

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

The ecommerce industry saw accelerated growth in 2020 and the industry is projected to hit $6.5 billion in the next 3 years. Ecommerce has transformed how businesses market themselves and sell their products and services. A new ecommerce trend is live-streaming and real-time-selling.

This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right. Other countries are already knee-deep in this new trend. "Livestream shopping" is already a $63 billion industry in China, and it’s now making its way to the U.S. It’s key that businesses capitalize on this trend in order to be ahead of the curve for the new year.

In this podcast episode, you’ll learn what real-time marketing is, all about the opportunities and benefits of it, why it’s important - and most importantly - you’ll learn how to make a real-time marketing strategy and how to get started.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-44/podcast-marketing-for-small-businesses-ep-44.html

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this podcast episode, you’ll learn all about podcast marketing for small businesses. If you are considering to be a guest on podcasts, advertise on podcasts, or even start your own podcast, look no further because this is the only podcast you have to listen to.

We cover all the benefits of appearing on podcasts as a guest speaker, explain how to start a podcast for your business, and dive into the best practices of structuring your episodes, booking guests, and more. Last but not least, we talk about the marketing part and teach you how to promote your podcast, how to position yourself, and how to get PR. Press play!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-43/digital-marketing-trends-ep-43.html

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Check Out My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html 

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-42/storytelling-in-marketing-ep-42.html  

You’ll learn storytelling marketing and how to use a narrative to communicate your message. Learn how to tell a story that makes your audience feel something – enough that it'll inspire them to take action. 

Storytelling in marketing helps people to understand why they should care about your small business, and it humanizes your brand.

All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-41/home-based-business-marketing-ep-41.html

Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html

If you have a home-based business, want to start one, have been forced to operate your small business from home due to covid, or simply want to add another income stream to your life that you have full control over, this podcast episode is for you. Tune in as we discuss home-based business ideas, opportunities - and of course home-based business marketing.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-40/linkedin-marketing-ep-40.html

In this podcast episode, you’ll learn how to use LinkedIn marketing for your small business. We talk about the benefits of LinkedIn marketing and why LinkedIn marketing is important. 

LinkedIn is a social media platform you do not want to neglect in your social media making strategy and it’s not just for B2B and job searching.

Listen to this episode in its entirety and get tips and tactics for your LinkedIn marketing strategy, learn how to use LinkedIn marketing for lead generation, and much more.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-39/clubhouse-marketing-ep-39.html

Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template.

In this episode, you’ll learn how to leverage Clubhouse, the new social media platform, for your small business marketing.

We’ll explain what Clubhouse is and why it’s special. You’ll get tips on how to set up your profile and bio. We’ll talk about the benefits as well as some things that Clubhouse is lacking and we’d like to see in the future.

You’ll learn how to behave and get collaboration tips, as well as actionable advice on how to include Clubhouse in your digital marketing strategy.

Listen to the episode in its entirety and get the tactics to level up your social media making game. There are plenty of opportunities in this new social media app!

Follow Troy Holt on Clubhouse @troyholt
Follow Monique Idemudia on Clubhouse @dragondigitalm1

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-38/how-to-create-sold-out-marketing-offers-ep-38.html

Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template.

You’ll learn the new and aligned way to create sold-out marketing offers by shifting the lens to what your audience wants. When you give your audience what they want, you get what you want.

Most of us like to buy, but we don’t usually like to be sold. You’ll understand that what people want and what they say they want are not always the same thing.

Learn the new philosophy of doing business while staying your authentic self and manifest the abundance you know is available to you.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

Support the show (https://paypal.me/DragonDigitalM1)

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-37/youtube-seo-ep-37.html.

Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template.

In today's episode you'll learn the new way of doing SEO marketing. Instead of getting traffic to blog articles on your website, you can get traffic and engagement to your content itself, directly on your YouTube videos, and make your website the place where conversions happen.

You can rank your YouTube videos on YouTube - the second biggest search engine in the world - and have a call to action in your videos to go to your website to convert. Optimizing your YouTube videos is easier and takes less time than to write text content and optimize your web pages for traditional SEO.

Listen and learn how to rank your YouTube videos and get traffic to generate leads and sales.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-36/copywriting-for-landing-pages-ep-36.html

Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template!

In today's episode you'll learn how to write landing page copy that converts like a charm.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-35/branding-for-small-businesses-ep-35.html.

Take my free branding course: Brand Story. 

In today's episode you'll learn how to build a brand for your small business without having a big budget.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.  

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-34/marketing-without-advertising-ep-34.html   

Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. 

In today's episode you'll learn how to grow and scale your small business without spending a penny on advertising. Yes, it is possible! With organic inbound digital marketing strategies and tactics.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.  

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-33/sales-page-copywriting-ep-33.html. 

Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. 

In today's episode you'll learn the 5 'Must-Dos' that skyrocket the success of any sales page (even if you’re not a writer.)

  • The biggest – and maybe most common – mistake made by small business owners on their sales pages that’s an instant revenue killer.
  • Why you live and die by the irresistibility of your offer.
  • The really juicy secret to out-selling the competition when describing your product or service.
  • And more!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.  

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-32/why-marketing-is-the-number-one-thing-your-small-business-should-focus-on-ep-32.html.

Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html. 

In this episode, we'll break down why marketing is the number one thing you  should focus on in your small business. You'll learn how to start and grow a profitable business and make it crisis- proof with great digital marketing. 

We touch upon the power of niching down, the best way to prove product or service market fit, and the most valuable resource your small business has. Hint: It's not money.

Having your digital marketing figured out takes the guesswork out of where you get growth from and makes pivoting a whole lot easier, too.

This episode is full of amazing digital marketing tips for small businesses. Listen Now!  

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html.  

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-31/digital-content-creation-for-small-businesses-101-ep-31.html

Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html

In this episode, you’ll learn all about digital content creation. We’ll cover creation, tools, planning, strategy, process, distribution, promotion, automation, and more. This is the digital content creation 101 for small businesses.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-30/brand-serp-ep-30.html

Learn how to build a brand & Take my free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html   

Today's episode touches upon the topic of Brand Building. We’ll talk about Brand SERPs. SERP stands for search engine results page, which is the page with all the search results listed you see when you've entered a search term in a search engine like Google. Once you have a personal brand, people will start searching your name. At this point your Brand SERP becomes phenomenally important. We’ll talk about how you can influence and optimize your Brand SERP.

You'll learn how to design and control the search results for your brand name and your own name. Your Brand Search Engine Result Page (SERP) is like your business card. It's important to be mindful of and intentional about what people who search for you see and are presented.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-29/know-like-trust-factor-ep-29.html

Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html   

You'll learn how you, as a small business owner, can infuse the Know-Like-And-Trust-Factor into your content and your pitches. As a result, you'll get people to know, like and trust you online and in the real world and achieve more success in your business.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-28/business-value-and-brand-value-ep-28.html

Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html

Value has become a buzzword in marketing. You hear all the time that you have to provide value for your audience and build a brand to make your small business more valuable. But how do you know the value of your business? How can you put a number on it?

Especially if you are trying to sell your business or are looking for financing, lenders, venture capital or other kinds of funding, you need to know what your small business, your brand or your idea for your startup business are worth.

In this episode, you’ll learn 3 approaches of how you can determine business value and brand value. (No knowledge in higher mathematics needed.)

Important takeaway: Marketing automation drives your business value up.

Here’s why:

When you as the business owner are strongly involved in a lot of tasks, your business is worth less for a potential buyer. If you are no longer there to handle critical pieces of the process, it’s a loss. For a potential buyer who wants to buy your business, this is a risk.

When you have a self-managing business on the other hand, that is automated to a high degree, there is much less risk. Having as many tasks as you can run on autopilot and handled by software instead of people, drives the value of your small business up.

Even if you are not looking to sell your small business at the moment, the principle is still true. That’s why thinking about leveraging automation is a smart thing to do.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-27/event-marketing-for-online-events-ep-27.html

Take the free Brand Story course: https://dragon-digital-marketing.com/courses/brand-story.html   

Event Marketing for Online Events: How to successfully plan and market digital events with Charles Matthews

Today's episode is all about event marketing because marketing your small business at events can't stop now and you still want to take advantage of meeting people, talking to people, networking, engaging in one-on-one conversation, getting that brand awareness and generating leads and sales for your small business at events. It's important and we can stop it right now - we just need to move it online. You will learn how you can move your in-person events online and turn them into digital events.

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Today's episode is all about video marketing for small businesses and how to give powerful video presentations. Public speaking and communication are important skills to have and since you can't meet people in person at the moment, the best way to connect with people online is through video. Brenden and I give you video marketing tips in this conversation and you'll learn how to leverage video for marketing online.

We touch upon tools for video marketing, why video marketing is important and so powerful, video marketing benefits, video marketing ideas and also explain the difference between video marketing on YouTube vs making videos for other purposes like social media, your website or a virtual event. We also cover video marketing strategy and content. Video marketing is not just a trend. It's here to stay, gaining popularity and the best medium to connect and build rapport.

In this interview you'll learn how to do video marketing for small business, so you can get started recording today.

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-25/omnipresence-marketing-ep-25.html

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The modern digital world allows us to be everywhere, at all times.

We get notifications every time something happens. We have a lot of accounts in a lot of different online shops and social platforms - and brands have the ability to be everywhere at the same time as well. So, we want to aim to achieve omnipresence with our brands and small businesses and keep up and take advantage of this to stay front of mind.

The perfect business example for omnipresence in marketing is Coca-Cola. They are everywhere at the same time, whether it’s a shop, bar, restaurant, vending machine, canteen, café, hotel or fast food chain. They also have TV commercials, billboards and are on every major social media platform.

Obviously this is not something you can do overnight, however there are a variety of things you can do as a small business and a small brand to expand your online presence step by step. In this episode, you’ll learn how to become omnipresent with branding, content creation and consistency.

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-24/ecommerce-where-to-start-ep-24.html.

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In this episode, you'll learn how to get started ecommerce and start selling your products and services online as a brick and mortar small business. We explain step-by-step where to start with e-commerce. 

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-23/email-copywriting-ep-23.html

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Find Roni Broyde on LinkedIn: https://www.linkedin.com/in/ronibroyde/

In this episode, you'll learn how to get sales and conversions from your marketing emails and email newsletter, how to craft the perfect email subject line, preview text, body copy and call to action and utilize storytelling and more to speak to your audience. Listen and learn how to craft profitable email marketing campaigns for your small business.

Email marketing and email copywriting made easy!

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-22/project-management-skills-and-social-media-marketing-tips-ep-22.html

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You'll learn about project management and the project management skills you need as a small business owner leading a team. We also give tips about hiring and building your team, management, communication and delegation. Last but not least, we talk about the importance of social media, how you can leverage social media marketing for your small business, and in particular influencer marketing on Instagram. 

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-21/digital-marketing-goals-ep-21.html

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Goal setting is so important and you have to know and be clear about what your desired outcome is before you can map out a plan of action to get there. It is important that you don't have unrealistic expectations for the different digital marketing channels and know exactly which channels support which part of your funnel.

For example: PR is great for awareness because you get lots of eyeballs but it's not great to get purchases. Ads are great for consideration because there is a high intent and not so great for awareness.

So in which channels should you invest? You can't do everything at once. And you also don't want to put all of your eggs in one basket. You need to decide on a few channels and go all in on them and really focus all of your energy on them not to dilute the effectiveness of your marketing as a small business with limited resources, since as a small business, you likely don't have someone working in every channel. You need a roadmap of where to send your resources, especially now in these unprecedented times when you have to work extra cost-effectively.

With the goal setting framework I explain in this episode, you can do it.

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-20/content-marketing-strategy-for-small-businesses-ep-20.html

Take My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html

Listen to Ep.#4: What Types of Content To Create: https://dragon-digital-marketing.com/podcast/episode-4/what-types-of-content-to-create-ep-4.html

Learn about all the channels: https://dragon-digital-marketing.com/blog/what-is-digital-marketing.html#whatDoesDigitalMarketingInclude

With content marketing, you can build trust with your audience, improve conversions, connect with your customers and generate leads. Additionally, in today's age, customers expect high-quality and consistent content from their favorite brands.

Content is King and the content you create is practically immortal and will continue to serve your business by creating trust and expertise and authority even a long time after you've published it & you'll be able to create wonderful relationships through your content and your content will generate you leads practically forever if you keep it updated and relevant and you keep on promoting it.

So how do you get started with content marketing for your small business? In this episode, I explain to you how you can define a content marketing strategy for your small business.

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Take My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-19/personal-branding-tips-ep-19.html 

You'll learn all about what personal branding is, who needs a personal brand and why it is important to build a brand for yourself too and not only your small business. We also have some actionable takeaways for you and explain how to position yourself uniquely in the market. You don't want to miss out on these personal branding tips.

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Get The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html
Shownotes: https://www.dragon-digital-marketing.com/podcast/episode-18/copywriting-vs-content-writing-ep-18.html
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In this episode, you'll learn about content writing and copywriting and get a lot of tips on how to improve your writing and how to make sure it resonates with the people you want to attract. 

Rachel Eubanks - Inspire to Engage: https://www.inspiretoengage.com/

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These are the highlights of my SEO 101 interview for Small Business Owners with SEO expert Craig Campbell.

Listen to the full-length interview here: https://dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html

Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 

Download my complete SEO checklist here (free): https://dragon-digital-marketing.com/offers/seo-checklist.html 

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-seos-ep-17.html

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Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20   

In this SEO expert interview of Monique Idemudia and Craig Campbell, Craig shares some valuable tips for SEOs and digital marketers. You can't miss out on this if you want to become an SEO freelancer or start your own SEO agency.   

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Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html 

Download my free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html 

Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20   

This is the SEO 101 for small business owners. In this SEO expert interview, Craig Campbell and Monique Idemudia explain what SEO is and how you can optimize your website with SEO marketing. 

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Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-16/lead-generation-strategies-ep-16.html   

Brand Story Free Course: https://dragon-digital-marketing.com/courses/brand-story.html.

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Listen to Lead generation for small business 101 (Ep.#15): https://dragon-digital-marketing.com/podcast/episode-15/lead-generation-for-small-business-ep-15.html.

Your leads are only as good as the website that produces them. In this episode, I reveal 10 lead generation boosters and I also explain why they work, so you understand the concepts behind lead generation. Here are 10 things that not only increase your conversions, but can also increase your site’s trust factor and authority.

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In this episode, I talk about lead generation for small businesses.

I share my ultimate 5 step lead generation strategy for small businesses with you.

Let’s get straight into how you can get more leads, that’s more potential customer for your small business. 

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Brand Story Free Course: https://www.dragon-digital-marketing.com/courses/brand-story.html

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-14/brand-story-ep-14.html

I want to help you to strongly position yourself in the market with a strong brand, and to figure out your unique value, that only you have.

I’ll show you how to tell your brand story, and communicate the message you want to convey. Because if only you know about your brand and your story, you’ll attract no one it resonates with. You have to tell your story with every aspect of your branding and marketing, to attract your tribe, and make it through covid, and be able to prosper and grow your small business.

You don’t need a big budget at all to build a brand, and building a brand is so much more than just a logo and a letterhead.

When done the right way, it increases your business value to the point where your business can become crisis-proof.

And this is exactly what I’m teaching you in my free course: Brand Story.

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During a recession it’s more important than ever, that you do whatever you can to stay on top of your audience’s minds. 

So you need your marketing strategy to have 2 main characteristics: 1. It has to be marketing budget friendly. & 2. It has to be highly effective. 

Here's what you can do that's free or low cost...

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-13/marketing-effectiveness-ep-13.html

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I share life-changing things I've learned from my top 11 books that made me a better entrepreneur, marketer, and communicator, and I think are a great read for all small business owners. 

I explain how to apply certain concepts to entrepreneurship and running a business, communication and leadership, and of course marketing.   

Right now is the perfect time to read, focus on yourself, and think about how to pivot and adapt. I think that a fresh way of thinking about things, and learning a new skill is just really useful right now. 

The books are not in any particular order. They're just my top 11 best, favorite, most helpful books, that I've read in my life, and that truly, truly changed my life, and helped me be a better entrepreneur. 

Check out the chapter markers to jump from book to book.

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-12/books-ep-12.html

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Email Marketing for Small Business: How to use email for your marketing strategyThis episode is an email marketing 101 for beginners. I’ll teach you the most important basics about email marketing.

You'll learn why you need email marketing for your small business, what it is, and how you can get started with email marketing today.

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-11/email-marketing-for-small-business-ep-11.html

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Download our free Email Marketing Campaign Planning Calendar: https://www.dragon-digital-marketing.com/offers/email-marketing-campaign-planning-calendar.html

➝ Get Started with Email Marketing for your Small Business Now.

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In this episode, you will learn more about Search Engine Optimization (SEO) vs Search Engine Marketing (SEM) and you will understand what the difference is.

You'll also learn how this is related to Pay Per Click (PPC) advertising and Social Media Marketing (SMM).

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-10/seo-sem-ep-10.html

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In this episode, you will learn about the different types of SEO: Onpage SEO, Offpage SEO, Technical SEO, and Local SEO.

Not not all SEO needs are the same. Some are prerequisites for others. Listen to hear me explain the hierarchy of SEO needs and why this is important.

Enjoy :)

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-9/types-of-seo-ep-9.html

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In this quick tip episode, I explain the top 4 reasons your website doesn't rank in Google Search & give you SEO tips on how to rank in Google. Enjoy.

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-8/4-reasons-you-dont-rank-in-google-ep-8.html

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A lot of people are sitting at home and spending even more time on the web as there isn’t much to do.

So why not rank your site higher on Google?

Going digital is a new venture for many small businesses. 

This podcast episode combined with our SEO Checklist make SEO easy for you to do. SEO is a great thing to do right now because improving your organic search rankings gives you brand awareness, and attracts visitors and leads to your business organically, so you no longer have to pay for all of your website traffic.

This is especially useful under these straitened circumstances. Let's help each other out.

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-7/how-to-rank-in-google-ep-7.html 

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Due to the Coronavirus (COVID-19), all businesses will become more reliant than ever on their digital strategy.

In many cases, how quickly you will be able to adapt and master the digital transformation will be the deciding factor in whether your business will make it through the tough times that lie ahead of us, or not.

If you're not as digital native, you may feel like you've lost the ground under your feet because most traditional marketing channels related to live events and conferences have pretty much disappeared over night.

Don't worry. We got you!

Listen and learn 3 Easy Digital Marketing Tactics That Save Your Business (And You Can Do Them Yourself), and get even more actionable tips on how your small business survives COVID-19.

Show notes to this episode: https://www.dragon-digital-marketing.com/podcast/episode-6/coronavirus-ep-6.html

Small Business Survivors Facebook Group: https://www.facebook.com/groups/smallbusinesssurvivors/

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The Coronavirus (COVID-19) causes a lot of chaos in the world.

Hopefully, the Coronavirus passes soon and we all will be able to recover quickly, emotionally, socially, and economically.

From chaos comes order, and the world will come together again and ultimately prosper again.

You can actively to something in this time, that’s full of chances, to recover fast and come out as a winner.

A recession can be the best possible time to invest, because asset prices often fall hard, meaning you can pick up assets, for far less than you could just a few months prior.

During an economic downturn, you’ll also find that you have less competition, which means it is easier, and faster to get results, and in some cases, you’ll be able to get deals, you otherwise wouldn’t have gotten.

Investments that can turn out as valuable assets can be building a stronger social media presence for your business, to reach more people, especially when people shift all their social interactions with their friends and family to the internet and social media, because they stay safe at home, and in quarantine, or stepping your email marketing game up for the same reasons, or ...

Listen and learn not only how to save your business from the Coronavirus Crash and recover fast, but also how to use the recession as an opportunity to grow your business.

Show notes to this episode: https://www.dragon-digital-marketing.com/podcast/episode-5/coronavirus-ep-5.html

Link to all Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html

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Today, I want to talk about content marketing. 

Content marketing is a prerequisite for so many other types of digital marketing, and traditional marketing, because you need content to share on for example: 

  • Your social media accounts
  • In your email campaigns
  • You need content for SEO, because you need something that can actually rank in Google in the first place
  • When you’re running ads, you want them to lead a person to a piece of content
  • When you’re doing affiliate marketing you need to create content that your affiliates can actually share
  • Without content there’s also nothing you can automate or measure, which is one of the biggest advantages of digital marketing

Listen and learn how to categorize and prioritize all of the different types of content, and what types of content you should create. 

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Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-3/how-to-attract-more-customers-ep-3.html 

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In this episode, I am answering an audience question. 

This question come from Prakash. His Twitter is @DigitalDairy. You can go check him out.

His question is: How can I attract more clients to my business? Listen and learn the lead generation strategies that make customer acquisition easy-peasy... 

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Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-2/how-to-leverage-social-media-marketing-ep-2.html 

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In today’s episode, I want to answer an audience question. 

This is something I am planning to do regularly. I am happy to help you out and answer all your digital marketing questions. 

This question come from my dear friend Samantha. Her Twitter is @samantha_stb. You can go check her out. 

And her question is: How can I leverage my social media accounts? Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic... 

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I want to take a moment to let you know how you can benefit from listening to the Dragon Digital Marketing Podcast and what it is all about. In a nutshell, I want to teach you how you can attract great customer relationships to your small business through digital marketing.

Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-1/what-is-in-it-for-you-ep-1.html

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