Teach Traffic: Recent Episodes
Ilana Wechsler
A podcast where we talk about all things online marketing - increasing your website traffic and converting that traffic into leads and sales.
In this episode, I talked to David Jenyns, as he unveils the secrets to achieving unprecedented growth and scalability for your business through the transformative power of systems. With years of hands-on experience and a track record of success, David will guide you through practical and actionable steps that have the potential to revolutionize the way you approach business management.
In this episode, I interviewed Jaryd Krause and we talk about the due diligence side of buying an online business.
Brigit Rubinstein and I discuss the legal issues around what you can can't say in your Google Ads. We also discuss the legal consequences of online reviews.
Chris Thomas and I discuss the opportunity on Amazon Australia right now. We also discuss how the Amazon PPC platform works and strategies to make it successful.
In this quick tip episode, we are answering YOUR questions. So today's question is "I am a Chiropractor and my Facebook Ads are getting bad results. What should I do?" Be sure to listen to this episode where I discuss the best strategy for any type of local business.
Owen Bolwell started his eCommerce business on his kitchen table and has grown it into mulptile countries. In this episode, we discuss his lessons and how he has managed to achieve such growth and success
Andrew Faris purchased, grew and sold an eCommerce business in just over 2 years, earning his a 15,500% ROI. We discuss his key lessons in succeeding with eCommerce as well as the lessons he has learned from his mistakes along the way. So many valuable insights are shared in this episode. Not to be missed.
Mike Jackness is a veteran in the eCommerce world. In this episode we discuss his lessons from building, growing and ultimately selling one of his eCommerce brands. We discuss this process from start to finish and how he is applying his lessons going forward.
The latest Apple iOS 14 update is going to have a MASSIVE impact on digital advertising. In this episode, Scott Desgrosseilliers and I discuss the extent of the impact, and importantly, what steps you need to take to prepare.
Andrea Vahl and I go head to head discussing Facebook Ads vs YouTube Ads. We talk about the differences in each platform and how you should decide which platform to advertise on.
In this quick tip episode, I talk about the latest Apple iOS14 update and how it is like to have a BIG effect on your Facebook Ads. I talk about what it is, why it is important, and what specifically you need to do about it. A MUST listen if you are running Facebook Ads.
Daniel Gefen has run an agency, specializing in booking clients on popular podcast shows as a guest. He shares his strategies on how he does that, and has now built a platform connecting podcasters with potential guests at podbooker.com.
Bryan shares how he has grown GreenPal to over 300,000 active users in his self funded company. We talks all about how get managed to get initial traction and the 2 main traffic strategies which he used, and continues to use, to grow his business to that level. He shares a lot of wisdom in this episode.
Dan Norris has started, grown, scaled and sold a number of businesses. In this episode, he shares his strategies on just how he has achieved this, which he has also recently written about in his new book Compound Marketing. We also talk a lot about the mistakes that he has made in business so that you can avoid making them too. There is a lot of gold advice in this episode, which regardless of the industry you work in, you can apply to your own business.
Justin Brown reveals how he has successfully built his YouTube channel to over 750,000 subscribers. He shares the key factors which have been the driver to his success and how you can apply it to your own YouTube channel.
Amber Renae has successfully used influencer marketing to grow multiple businesses to 6 figures and beyond. In this episode, we break down her exact process of how she did it and how you can do the same for your business.
The use of case studies in marketing has long been used as an incredible way to increase leads and sales. Why? Simple. They use proof and build social proof to illustrate expertise. Yet so many people use case studies the WRONG way. Anfernee discuss the RIGHT way to use case studies in your marketing to achieve your desired result.
Black Friday / Cyber Monday is, by far, the biggest event in the eCommerce calendar. As a result, ad costs go through the roof during this period. So in this episode, I discuss strategies and tips you can do NOW so you don't need to pay the super high ad costs and still get awesome results for BF/CM. Enjoy!
The tips, tricks and tactics for selling products on Amazon is constantly changing. In this episode, I've brought on expert Kevin King to talk about how his 4 year plan for building an Amazon business and what is working in 2020.
Videos are no doubt an amazing way to communicate with your audience. But many people take a 'spray and pray' approach. In this episode, Ben Amos and I discuss the different strategies you should be using in your video marketing.
Many businesses do not need to hire an agency for their ads or their SEO. So in this episode, Kate Toon and I discuss how to DIY your SEO, so you don't need to hire an expensive agency. We discuss the 3 pillars to SEO success so you can get started right away.
Google Ads has a bad reputation for being expensive that requires a large budget. So, in this episode, I cover 5 ways you can easily use Google Ads on a small budget. Enjoy!
Tom Trush and I reveal 4 simple fixes you can apply to improve the conversion rate of your website copy or email marketing. These fixes are super easy to do, and can be applied to all forms of your marketing materials.
If you've ever thought about buying an online business, instead of building one up from scratch, you definitely want to listen to this episode. Jaryd and I discuss all you need to know before you buy - different monetization options, how to do proper due diligence, low hanging fruit to look for, and the various price points to consider.
In this quick tip episode, I discuss what budget you should set for your Retargeting campaign. There are a few factors which go into this, so be sure to listen to this episode to help you decide.
In this episode, I talk to Tim Soulo about how he helped ahrefs.com become an 8 figure SaaS business primarily through the use of content marketing. Tim reveals why most businesses fails at content marketing, how to choose the right keywords to target, and looking back, what types of content has worked best for him.
Anik is no stranger to marketing online and business in general. In this episode, we talk about his amazing journey in business (it's a crazy story!) and how he managed to come out on top. We also talk about the important skills you need in order to build a successful business online and how he built a 6 figure per month business in just 1 month.
With many people working from home during the COVID-19 crisis, how can you make your webcam videos looks as professional as possible. Ryan Spanger discuss the 10 easy things you can do to improve the video and professional quality of your videos. If you are new to working from home, don't miss this episode!
We really are living in crazy times at the moment. So in this quick tip episode, I discuss my thoughts on what you should do with your ad campaigns during this current crisis.
Patrick Kenney and I talk all about YouTube Ads. Especially about how to write a YouTube Ad script, that converts. If you haven't considered running YouTube Ads, or if you've tried and failed, then this episode is for you.
In this episode, I talk with Steven Lewis of Taleist.Agency and discussed about the 7 checklists that you need to take note of for your landing page to generate leads and conversions.
In this quick tip episode, I discuss what's changed in the world of Google Ads in 2019. I discuss features which have been removed as well as what has been added (and what it means for your existing campaigns). I also discuss how this impacts your strategy as we head into 2020.
Utilising video in your marketing can be an extremely powerful way to grow your business. In this episode, Gideon Shalwick and I discuss all aspects of video marketing - how to do it well, what makes a good video and also pitfalls to avoid. You won't want to miss this episode.
Google Analytics provides a wealth of information which can provide invaluable business insights. But it needs to be set up correctly in order to provide these insights. In this quick tip episode, I cover 5 essential set up steps you need to take, in order to have Google Analytics provide this valuable information.
Like paid traffic, SEO is always changing. So I chat to SEO expert Gert Mellak on what is working now in SEO and the essentially SEO elements every website needs. Be sure to listen to this episode.
Meryl Johnston launched Bean Ninjas in 2015 with $1000 and a dream of changing the global bookkeeping game. It has since grown from Meryl’s kitchen table into the multi-national, award-winning business it is today.
Dana Jaunzemis and I talk ALL about what you need to know before you buy an existing online business. Proper due dilligence it imperative before you launch into buying an established online business, so Dana and I talk about the key things you need to look out for, the 2 'deal breaker' requirements she believes is needed, and a WHOLE lot more. If you are considering purchasing an existing business, don't miss this episode.
On this quick tip episode, I discuss a question I get asked all the time - "Should I show ads to my existing customers?" There are a few reason why you do want to do this, which I cover in this episode. Be sure to have a listen to find my thoughts on this.
Caroline Partridge built a very successful business leveraging the Pinterest platform. In this episode, Caroline and I talk about exactly how she did that, and the exact steps you can take to also generate quality traffic to your website from Pinterest. If you've never considered Pinterest as a worthwhile platform to pay attention to, you most likely will after this episode.
Janet Beckers and I discuss what the difference is between being an Influencer vs a tribal business leader. It is an interesting distinction which has a big impact on how you go about your marketing. Janel is the founder of Romance Your Tribe, which helps business owners become a tribal leader so they create raving fans that love your business and brand.
Running a 'challenge' is a great way to boost your email list. Angela Henderson and I discuss the various types of 'challenges' you can run in your business, regardless of the industry you are in. We discuss if you should make your 'challenge' free or paid, how long they should run for and the one key element to your challenge which will make it a successful one. Don't miss this episode.
Paul Higgins and I talk about the 3 steps to generating leads and sales using LinkedIn. Paul has been consistently getting amazing results from LinkedIn and he shares all his secrets on this episode.
Andrew Youdarian, founder of ecommercefuel.com has grown his online community to over 1000 members. In this episode, I interview Andrew to find out exactly how he did that. Hint: he did it in some pretty unconventional ways.
Josh Elledge knows a thing or two about being featured in mainstream media - he has been on TV over 2000 times! In this episode, I ask him what are some of the best ways business owners can also get featured on traditional media platforms and the best steps to take.
AJ Wilcox and I discuss all about LinkedIn Ads. We discuss who the platform is best for, which ad placements are best and also which ad types convert the best. If you've thought about running LinkedIn ads, you definitely don't want to miss this episode. AJ shares lots of nuggets of gold.
In the world of Google Ads, change is the ONLY constant. So in this episode I talk about what is working right now in for our clients in our agency and also our coaching students.
Buying an existing website which is already getting traffic is a quick and easy way to enter a market. However, you need to do proper due diligence first. In this episode, I chat with Liz and Matt Raad about the metrics and key things you need to look at before you jump in and buy a website.
Sue Rice and I talk about the 9 copywriting mistakes people make in all forms of their marketing - landing pages, sales pages and email marketing. Be sure to listen to this episode to avoid making these 9 classic (and avoidable!) mistakes.
On this quick tip episode, we discuss on what strategy to tackle on if you're search ads have low search volume. The strategy that we reveal may be a surprise to you since we don't really recommend this to most of businesses but it works for certain types of businesses. Have a listen to find out!
Choosing the right product to sell on Amazon is critical to being successful. So, in this episode, I chat with Sam Fawahl about the selection criteria when choosing a product to sell. It actually follows quite a simple formula and makes chooseing the right product much easier than most people think. Be sure to listen to this episode if you are thinking about launching a product and of course, before you make any final decisions.
In this episode, I chat to Mary Kathryn Johnson from Messenger Funnels about what kind of businesses should use messenger bots as well as best practice when it comes to using messenger bots in your business.
2018 was a big year for Google AdWords (now called Google Ads!). In this episode we cover the biggest changes we saw occur which had an impact on the accounts and campaigns we run. Be sure to listen to all the latest updates.
This is another quick tip episode where we share 5 reasons why you should be advertising on more than 1 advertising platform. Be sure to check it out!
Welcome to a quick tip episode, where is share quick traffic generating tips with you. In today's episode I talk about the most commonly used banner ad unit sizes (for the Google Display Network) which you should focus on. I also cover which ad unit sizes are not worth focusing on, so you can save money on graphic design costs. I also share a special bonus tip on how we test banner ads in our digital agency, Green Arrow Digital. Enjoy!
Kyle Gray and I discuss the importance of communicating your story to your audience and what you need to think about for effective communication.
Stephen Esketzis continues to discuss how he built a media web property from 0 to 50,000 daily website visitors in 2 years. He comes on our show to share exactly how he did it and scaled it, and importantly, what he would do differently if he was starting over. This episode is Part 2 of 2
Stephen Esketzis built a media web property from 0 to 50,000 daily website visitors in 2 years. He comes on our show to share exactly how he did it and scaled it, and importantly, what he would do differently if he was starting over. This episode is Part 1 of 2
Mike Morrison and I discuss building, running and attacting members into your membership website. This episode is Part 2 of 2.
Mike Morrison and I discuss building, running and attacting members into your membership website. This episode is Part 1 of 2.
If you have a local business, Doron Milner reveals practical SEO strategies that you can use to rank for local terms.
Serial entrepreneur Neil Asher has built and sold many businesses. He has also has a number of failures in business. In this episode we discuss the lessons you can learn from his successes and failures. This is an episode not to be missed!
Change is the only constant in the world of Pay Per Click marketing - so in this episode, I go through some of the latest updates and developments in the PPC industry. Some of these updates will help you stay ahead of your competition, so be sure to take notes!
Matt Jones discusses how he has used a free Facebook group to build a community of engaged and hyper targeted leads for his business. He discusses the common mistakes people make with Facebook groups and also the success he has had with it. Don't miss this episode.
Nicola Cairncross has managed to build a successful digital agency using her Be Everywhere Online method. She comes on our show to reveal this exact strategy so you can apply it to your business
In this episode, I discuss 10 key elements that make up a winning Facebook ad. Be sure to listen to each of these 10 tips and apply them to your own Facebook ads
Charley Valher reveals his 'The Trust Funnel' strategy. It was this specific strategy that he used in his business to explode its growth. This funnel is so versatile, it can be used in ANY niche.
Greg Cassar discussed how he fast-tracked his way to success with Amazon FBA. He discusses how to get started and also how to optimise an existing listing (hint: how to turn your listing from good to great).
Steve Chou from MyWifeQuitHerJob.com joins me in talking about the differences between selling on Shopify vs Amazon. He also discusses which model you should choose and why.
Stephan Spencer shares SEO fundamentals that every website should have which actually make a difference to SEO rankings. We also cover keyword research tools as well as tips on what is working now with SEO. LOTS of nuggets of GOLD!
Change is the only constant in the world of Pay Per Click marketing - so in this episode, I go through some of the latest updates and developments in the PPC industry. Some of these updates will help you stay ahead of your competition, so be sure to take notes!
James Schramko and I talk about the 3 core principles to building a successful online business which he had done numerous times. We also talk about his new book "Work Less Make More" which covers these principles and how you can apply these to your business.
In this episode, I talk to Suzi Dafnis from HerBusiness. We talk about how to deploy a successful content marketing strategy in 2018. We also cover common content marketing mistakes so you can learn from other people's mistakes. This episode is not to be missed.
This is a case study episode of how a local business used Facebook ads to generate many leads and sales.... using a VERY small budget! Find out exactly how they achieved this as we go through the process step-by-step.
Do you have a local business? Then in this episode, I discuss how you can tailor your AdWords account to ensure you are only targeting the local nature of your business.
In this episode I discuss 5 tips to writing a winning AdWords text ad. But importantly, I discuss why this is so important in your own AdWords account
Greg Merrilees and I discuss the essential design elements that go into a high converting website. There is little point having a nice looking website if it doesn't do it's job of converting vistiors into leads. So, Greg and I discuss what essential features ALL websites should have in order for it to convert well.
In this episode, Phil Ebiner shared his experience how he built a full time income selling online courses on video production.
Check out this video and learn how Scott built his YouTube channel to over 350,000 subscribers!
I discuss why is it so important to own your own Google Analytics, Google AdWords and Facebook ad accounts? Most business owners don't realise the consequences and implications of not having control over their digital assets. So, be sure to listen to this episode to protect yourself from this avoidable mistake!
Today I interview Dr Jesse Green who has had an interesting journey. He reveals how he used classic online marketing strategies to launch his dental practice consulting business. He drops lots of gold nuggets so be sure to listen.
If you are running AdWords, then Quality Score is an important metric you need to pay attention to. I reveal about 6 different ways you can improve your Quality Score so you can ultimately pay less per click.
I interview Charles Kirkland who reveals some incredible strategies for how he uses Facebook Ads to get people to register a webinar which he uses to generate leads and sales. You don’t want to miss this episode.
In this episode I discuss how you can use Google Analytics to develop important business insights.
I've audited literally hundreds of AdWords accounts, and I see the same mistakes made over and over again. In this episode I go through the top 10 mistakes I see everyone make, so you can avoid making these mistakes too!
Remarketing is a great way to get positive ROI from your ads. So we reveal 6 additional ways you can grow a remarketing list, without even people visiting your website! Don't miss this episode with some advanced tactics you can use today
I interview Tyrone Shum, who has managed to build his brand new podcast to over 100,000 downloads in as little as 6 months. He reveals some tips you can use to grow your own podcast. Don't miss it!
In this episode we discuss the differences between AdWords and Facebook and how you can decide which platform you should advertise on. Be sure to visit talkingwebmarketing.com for the show notes as well
Charles Gaudet and I talk about the fastest, easiest and most effective methods to increasing (and in some cases, doubling!) revenue in your business.
Setting up the proper tracking is so important and confuses everyone. So, in this episode, we go through exactly what you need to do to set up the right tracking when running Facebook ads.
Sue Rice and I reveal the most common email marketing mistakes and importantly, how you can avoid making them. Email is still the most profitable marketing channel, so be sure to listen to this episode.