The Kae Whitaker Show: Recent Episodes
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Hey friends, last week’s episode about podcasting and YouTube’s new feature was so good I decided to keep the party going. I got quite of bit of you that reached out after watching the replay about how to start your own show or you have a show and it’s not doing what you want it to do for your business, so I decided to keep the conversation going and really dive into what I would tell a client that is thinking about getting started and why I think you should add podcasting to your content strategy.Tune in and let’s chat about what you need to be thinking as it relates to starting or getting your underperforming show off the ground. I can’t wait to hear what you thinkWho should start a podcast?Anyone business owner that has the ability to teach or train to concepts that their audience would find helpful in their buying journeyWhy I would recommend you start a podcast for your businessIf your business requires a lot of education from your consumers to help them make a purchasing decision a podcast is a great way to go you can use your podcast toAnswer frequently asked questionsTeach about the importance of an idea or topic to help your customers get prepared for your serviceEstablish yourself as a trusted industry expert that can be trustedA place to share your unfiltered thoughts and opinions in an environment that you controlWhen should you start a podcastYou can start a podcast as soon or as late as you choosePodcasts are great value ads to already existing servicesPodcasts can be great for establishing yourself as an industry expert and exploding your businessWhat should you have in place before you get startedA solid offer – Your offer should be clear and concise and easy to get to.Recommendation – have your funnel in place so your audience can acquire your services easily – if you don’t know how to funnel your services watch my free training “The Art of the Sales Funnel” – this will show you what a sales funnel is, how it helps your business, and provide a quick walkthrough on how to set on up. Here’s the link to the training —>> https://kaewhitaker.com/courses <<<—How do you get started?You need hosting for your showPodcasts are syndicated across popular platforms like Apple Podcast, Google Podcast, Spotify, Amazon Music, Pandora, iHeart Radio etc… in order to show up to these places you need a hosting provider. I like to host my shows directly on my WordPress website using a tool called Bluburry (you can get access to your own Blubrry podcasting account here or if you visit the site use the code “kaewshow” to get your first month free) because it allows me to publish my show and my blog all in one spot and handles my heavy lifting for me. With a little preparation, I can have my show up and out to the world within a matter of minutes and will have fulfilled a couple of content creation objectives in one swoop.I’ll be demonstrating how to get this done in more detail in the Kae Club, don’t forget you can sign up here —>>> https://learn.kaewhitaker.com/products/communities/the-kae-clubYou need a microphone (Download the Online Business Toolkit) Link to the Toolkit —>>> https://kaewhitaker.com/courses/toolkit/You need a recording device (Download the Online Business Toolkit)You need to have a content plan (Join the Kae Club we’ll start training on this the week of April 10th https://learn.kaewhitaker.com/products/communities/the-kae-club
Heyyyyy friends!!!!It’s been a little minute but I decided to hop on to do a live broadcast today because I’ve got some information to share with my private clients and I think it would be good info for anyone running a service-based business as well.There’s been some exciting news about podcasting and I was going to share it specifically with my private clients but this is good for you too.If you’ve got a podcast or have been thinking about podcasting, tune in, and let’s chat.I want to share what I’ve learned and talk about some of the benefits this can have for your business!If you need help in this area, we offer consultations, you can learn all about them and schedule one by visiting my website here —>> https://kaewhitaker.com/private-business-coaching-with-kae/ <<—.If you’ve got questions for the show, please feel free to submit them here —>>> https://keap.app/contact-us/1049062290440548 <<<—.I’ll be doing these types of shows a lot more frequently now and I’ll be able to answer your question on future episodes.I hope you enjoy today’s episode and I’d love to hear what you think down in the comments!
Today on the podcast, I gave some insight and an intro to affiliate marketing and how I think you can practice affiliate marketing to best help your business.
Here are a few takeaways:
What is Affiliate Marketing Referral-based marketing is where you get paid a commission when referring someone else’s product or service. It’s one of the easiest ways to quickly start earning an income by using the internet without having to spend massive amounts of time and money creating and managing your own product. Why choose affiliate marketing You would choose affiliate marketing for a few reasons. 1. You’re just getting started and don’t have a product of your own 2. You love sharing your experiences with others, so to tell a friend about a product would be no big deal for you 3. You have an already existing business, and it’s a product that you love and want your already existing audience to love as well
What do you need to get started as an affiliate marketer You can get started in a few ways, but I’ll quickly explain what worked and still works for us. 1. A platform to share on 2. An understanding of how to share links on that platform
Best Practices as an Affiliate Marketer 1. Don’t be spammy and recommend staff you don’t really like 2. Be sure to choose products that you align with – do a little research and make sure if you align yourself with that brand that you feel comfortable standing beside them 3. Find ways to naturally weave the products or services into already existing stories that you’re telling online
Action to stay connected:
- Join the Facebook Group
- Subscribe to the NEW YOUTUBE CHANNEL
- Share with a Friend
Here’s the Live Video of today’s episode
https://youtu.be/Gf4cpaCef8Q
Heyyyy friend! Welcome back to the show! In today’s episode, I discuss my content strategy for the rest of 2022.
I know it’s been a while since we last chatted, but we’re just going to pick up where we left off and keep this party going.
Excited as always to spend a little time with you and I can’t wait to hear what you think!
My Content Strategy Right NowDocumentation is the name of the game for me right now. Documenting processes, experiences, relations, etc, and then sharing them with my audience. This documentation process then turns into teaching moments as I’m sharing my experiences so the person watching or listening can make better-informed decisions about the direction they want to head on their own journies. It’s not necessarily about what’s right or wrong, as much as it is, this was my experience, this is what I like/dislike, this is what I learned and this is what I might do differently if I had to do it all over again. That’s where the community happens and the freedom happens for those that are following and I absolutely love it! Where I’m creating right now* YouTube – My lifestyle channel that’s been primarily dedicated to my house – I love this process of decorating and making updates to my home and documenting the process. I’ve been able to close some really nice brand deals as a result as well and I love it * Instagram – Always my rid or die, Family and Lifestyle Content * TikTok – Tim and I, House stuff funny content when I feel like cutting up * Facebook – Group for the podcast and Live streaming the show
Social Media Goals
Build a Highly Active Community of Business Women in Their Mid-30s and Up to Actively Pursue the Freedom They Were Taught Wasn’t Possible Monetary Goals* To Support my Group Coaching Program * To Book More Lifestyle Campaigns * To create multiple six figures living a true laptop lifestyle where I can work from anywhere for real real
Question of the Episode Which platform do you want me to start documenting first? How to Answer Head over to the HER360 FB Group, I’ll link it in the show notes and join if you haven’t already, from there will be a poll in the group, and cast your vote there. I’ll check the results of the poll on Sunday and start the process from there from the most popular choice. OFFERS MENTIONED ON THE SHOW1. Sign up to get text and email notifications for when new episodes release -> https://bit.ly/NotifyHER360 – 2. Leave a review and tell me what you liked about today’s episode 3. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown 4. CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS 5. Get your hands on my Online Business Tool Kit to get a growing list of all of the tools we use in our online business to help make our systems run smoother and help us to earn more money —>>> https://kaewhitaker.com/courses/toolkit/ <<<—
Hey friends, hey, welcome to another episode of HER 360. In today’s episode, we’re going to be talking about what to expect from HER360 in 2022!
2021 was what it was and it’s taken a long time to get here but I’m super excited to be here.
I’ve finally figured out what we need to do here on the show and in today’s episode I’m sharing exactly what that is.
Tune in and let me know what you think, and I can’t to share the next episode with you later this week!
OFFERS MENTIONED ON THE SHOW1. Sign up to get text and email notifications for when new episodes release -> https://bit.ly/NotifyHER360 – 2. Subscribe to the Vault to learn the practical steps through video demonstrations on how to execute what we’re discussing on the show {Join the waiting list at this URL -> https://kaewhitaker.com/courses/the-vault-waiting-list-page/ <-} 3. Follow us on Instagram particularly in my stories as that’s where I’ll be posting daily polls and Q&As from the episodes 4. Leave a review and tell me what you liked about today’s episode 5. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown 6. CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS 7. Get your hands on my Online Business Tool Kit to get a growing list of all of the tools we use in our online business to help make our systems run smoother and help us to earn more money —>>> https://kaewhitaker.com/courses/toolkit/ <<<—
Hey friends, hey, welcome to another episode of HER 360. In today’s episode, we’re going to be talking about phase I of my content planning process which is all about research, research, research!
In this episode, I break down the process I’ve been using to research high-quality content ideas to help me create longer-form content that can then be repurposed over my entire online medium.
I have to say that this is probably the most important part of my process, and if I can be completely honest the part that takes the longest to execute, but when I follow this process to a T, I find myself with a much higher quality piece of content that tends to serve my business goals for months on end, and that’s what I hope for you to accomplish.
If you’ve got questions about today’s episode please leave them below in the comments.
My team and I will collect them and prepare an answer for them during one of our upcoming Instagram lives scheduled to begin in late October, early November.
SHOW OUTLINE
CONTENT RESEARCH PLANIn order to create a solid piece of cornerstone content we have to do the research BEFORE we begin to create to ensure 3 valuable ideas
- Are people looking for it
- How Will You Monetize It
- What keywords need to be in place to ensure it’s found in search queries.
Oftentimes, we aren’t successful in our content strategies because we don’t plan ahead to ensure we understand where all roads lead that way we know what to measure as a result of our efforts.
In today’s episode, we cover how to plan and how to get the necessary research done to ensure your success.
OFFERS MENTIONED ON THE SHOW1. Sign up to get text and email notifications for when new episodes release -> https://bit.ly/NotifyHER360 – 2. Subscribe to the Vault to learn the practical steps through video demonstrations on how to execute what we’re discussing on the show {Join the waiting list at this URL -> https://kaewhitaker.com/courses/the-vault-waiting-list-page/ <-} 3. Follow us on Instagram particularly in my stories as that’s where I’ll be posting daily polls and Q&As from the episodes 4. Leave a review and tell me what you liked about today’s episode 5. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown 6. CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS 7. Get Access to the Content Planning Guide to Learn How to Research Great Content Ideas for Yourself for only $7 —>>> https://kaewhitaker.com/courses/content-planning-phase-1-blueprint-research/ <<<— 8. Get your hands on my Online Business Tool Kit to get a growing list of all of the tools we use in our online business to help make our systems run smoother and help us to earn more money —>>> https://kaewhitaker.com/courses/toolkit/ <<<—
Hey friends, hey, welcome to another episode of HER 360. In today’s episode, we’re going to be talking about My 6 Step Process to Updating My Content Marketing Strategy and I can not wait to hear what you’ve got to say.
This episode felt really good to record and I’m excited to continue to help you in the upcoming episodes refine your marketing strategies online and get to the revenue you’re trying to make.
If you’ve got questions about today’s episode please leave them below in the comments.
My team and I will collect them and prepare an answer for them during one of our upcoming Instagram lives scheduled to begin in late October.
SHOW OUTLINE
EVALUATING MY STRATEGY1. Looked at What I Am Good At and What I’m Willing to Do 2. What will require my time versus what I can offload to someone else 3. Which platforms am I going to focus on 4. When will I create my content 5. How am I going to make money around my content 6. What are my KPIs and how often will I measure them
WHAT I LANDED ON1. Pre Recorded Video on YouTube for the Lifestyle Brand & Podcast Audio for the Marketing Business is going to be my focus 2. I will spend a max of 2 hours a week pre-recording video and audio content then pass off the distribution to my assistant, I’ll also dedicate about an hour and a half a week getting with my family to create fun and entertaining Reels for Instagram 1. Our distribution will consist of small video clips from what we record on YouTube to be distributed on Instagram and surrounded by family friend Reels 2. Our Podcast will serve as audio content for podcast networks but will also serve as our weekly business blog post because that’s where it’s hosted so it’s killing two birds with 1 stone 1. We’ll distribute the podcast in a similar fashion to our YouTube videos taking 2-3 audio clips and making reels out of them with me demonstrating what I’m talking about 3. I’ve got time-slotted out on Tuesdays for my Pre Recordings so I don’t conduct any client meetings on those days 4. We’ll monetize in a similar fashion as we’ve been doing by brand partnerships and campaigns as well as self-paced courses for marketing clients to take and apply on their own or train their teams 5. My KPI’s will be views and downloads as well as the number of conversions I’m getting in course sales and measuring the traffic sources in my analytics accounts, more on that to come
OFFERS MENTIONED ON THE SHOW1. Sign up to get text and email notifications for when new episodes release -> https://bit.ly/NotifyHER360 – 2. Subscribe to the Vault to learn the practical steps through video demonstrations on how to execute what we’re discussing on the show {Join the waiting list at this URL -> https://kaewhitaker.com/courses/the-vault-waiting-list-page/ <-} 3. Follow us on Instagram particularly in my stories as that’s where I’ll be posting daily polls and Q&As from the episodes 4. Leave a review and tell me what you liked about today’s episode 5. Get your hands on The Social Media Takedown Course here —>>> https://kaes-courses.thinkific.com/courses/the-social-media-takedown
CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS
Hey friends, hey, welcome to another episode of HER 360. I’m so glad you’re here and I’m so excited to be back in front of the microphone!
It’s been a long minute since we’ve been able to chat, so today I wanted to catch you up on the plans I have for the show this season and talk with you about what you can expect in future episodes.
This show has been my baby, and it seems like every time I would try to get in front of the camera something would get all up in the way, but not now.
I think after the move, we’ve settled into our new normal, we’re getting our wings back, and I’m ready to start serving you again and really dedicate my time to the show.
If you haven’t already, be sure to subscribe to the show, and connect with me over on the INSTAGRAM because that’s where I’m at on a daily basis talking about these episodes and diving in to getting to know you on a deeper level.
If you’ve got questions, please feel free to leave them in the comments section, and my team and I will grab them and answer them on one of our IG lives scheduled to start back up in late October.
As always, thanks so much for your support and I’m excited to be in your ear every week again starting now!
CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS
Hey friends, hey, welcome to another episode of HER 360. I’m So glad you’re here because today we’re going to be talking about driving social media engagement by building community.
Community is important, especially when we’re trying to accomplish our business goals. The whole goal of a community is to move people from being transactional in their relationships, to become emotionally invested in your business or your organization.
There’s a strategy to accomplishing that through your community, and there are quite a few things that you want to consider as you’re determining how you’re going to build out your community, which is what we will discuss today.
Now when I say community, especially in these first few episodes, I want you not to think about where you’ll deliver the community, but instead, we’re going to go from a big picture.
We always start with if the world was perfect and we could have it however we wanted it, we’re going to start there and work our way backwards.
Where we’ll deliver the community is somewhere far down the road, but today I want to have a conversation about why Social Media Community is important and I want to help you understand what a community is.
Once we’ve had that conversation I want to empower you at the end of this episode to go and start to strategize on your ideas of what type of community you want to establish for your business and in your organization.
I’m also going to give you a little bit of homework, and then once you’re done with that homework, when the next episode comes out, we’ll go a little deeper into this conversation.
Now, let’s jump into today’s episode.
CLICK HERE TO LEAVE QUESTIONS FOR TODAY’S EPISODE IN THE COMMENTS
Hey guys. Welcome to another episode of Her 360 today. I’m really excited because we are talking to Ms. Keenya Kelly of keenyakelly.com. And let me tell you, I found Keenya on TikTok and I know you’ve heard a couple of episodes where I found these amazing women on Tik TOK, but when I found her on Tik Tok I knew we had to chat.
Keenya is an accomplished business executive, teacher and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses utilizing her gifts and corporate background.
Keenya is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million dollar brands.
She believes that branding is what people say about you, when you are not around, so we need to tell them what to say.
Today Keenya and I talked about some real life stuff.
We talked about challenges that she’s had in her past marriage.
We talked about the idea of being able to set boundaries and so much more.
There’s so much in this episode that I cannot wait to unpack with you after you tune in, but once they’re done, make sure you connect with Keenya because she is an amazing woman; and if you don’t do anything else, but stalk her Tik Tok like I do, there is so much for you to learn from her.
Keenya will definitely be an added benefit to your life and I’m so grateful for the opportunity to know her now and bring her to your listening ears, lol.
So without further ado, let’s hop into today’s episode.
Hey guys. Welcome to another episode of Her 360 today. I’m really excited because we are talking to Onyi Azih of sincerlyonyi.com. Onyi is a 30 something Nigerian American trying to juggle life as a working Mom of 2 littles, maintaining a long-distance marriage all while practicing medicine as a Physician Assistant. I can’t forget to mention she’s also a full-time Motherhood, Lifestyle and Travel blogger. So let’s just say, she keeps my hands full.
In today’s episode, Onyi and I talk about how she’s able to balance it all. I found Onyi on TikTok and let’s just say I laughed from a healthy place at all of her content.
Onyi has an amazing way of pulling you into her world and making you feel like you’re best friends and it’s because of that reason I knew I had to interview her.
You’ll find that after you listen to today’s episode that it is so much you can learn from her, and I hope if you’re a content creator that is interested in learning how to make this business work for you, you reach out and get the help you need.
In the meantime be sure to connect with Onyi via
Instagram, TikTok, and Clubhouse (if you have it) and be sure to let her know I sent you!
Enjoy!!!
Hey friends!
Today, I sat down with a good friend of mine, Jasmine Winters, to talk about influencer marketing. We chat about her experience becoming an influencer, the possible challenges you might face, and the mindset needed for you to grow your platform as an influencer utilizing influencer marketing.
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There are many people under the impression that being an influencer and handling influencer marketing is easy but that’s not always the case, so we’re going to break down some things to keep in mind: How important networking is! If you want to get into any type of business, you need to remember how important networking can be. Jasmine is going to tell us some of the ways she has created and maintained these relationships over the years, plus what some of them have led to. * What it means to be your own boss, there are a lot of responsibilities that come with the title. From being disciplined, staying consistent, and standing up for yourself, just to name a few. Sometimes you gotta know when to take a breath and we’ll share some of our tips to help it from feeling overwhelming. * Most importantly we will finish off by talking about knowing your worth and your purpose*. In this industry, you need to be true to yourself and your brand at the end of the day. Brands will try to do you over because treating their needs before yours can be their priority, so if you are not grounded in something it is easy to get disconnected.
Stepping out of your comfort zone and staying true to yourself at the end of the day is what Jasmin is all about so I love it when I have opportunities like this to just chat with my friend and give y’all some behind the scenes scoop that you should know when pursuing influencer marketing.
If you want to check out more from Jasmine Winters below are some of her links:
- Youtube
Also, make sure to be following me on Instagram to be the first to know when Part.2 with Jasmine Winters is live!
Thanks for tuning in and I’ll see you in the next episode!
In today's episode I had the honor of speaking with the fabulous Dorianne St. Fleur of Your Career Girl in our girl chat series!!!
Dorriane St. Fleur is an HR leader who ACTUALLY knows what it takes to succeed in Corporate America. She is privy to the