The Creative Jungle: Recent Episodes
Animus Studios
A podcast exploring the creative process and the people that have the creative courage to find their fascinating.
Formerly The Video Jungle Podcast, Animus Studios co-founders Arty Gold and Justin Andrews are on a mission to uncover what it really takes to conceptualize and execute creative ideas from weekly guests who are doing extraordinary work in their respective fields.
Animus Studios is a video-first, marketing and strategy agency. Our mission is to lead your brand to winning ideas that fuel your creative juices, inspire your team, and move your audiences. Consider us your partner in crime on the journey to find your fascinating.
Our hosts, Arty and Justin, get into the holiday spirit with a review of the Netflix Christmas movies that made the greatest impression on them this year. Is Kurt Russell the best Santa Claus ever? Who considers catfishing a romantic holiday plotline? Are the Christmas classics of the past still resonating with the kids of today? We look for answers to these hard-hitting questions and more as we wish everyone out there a happy holidays and joyful start to the new year.
Chris Grabenstein's prolific writing career has captured the imaginations of countless children around the world with his award winning books such as The Haunted Mystery series, The Smartest Kid In The Universe, The Lemoncello series and more. How does he do it? In this interview, Chris shares the lessons he learned from his roots in improv comedy, working for advertising agencies, and collaborating with the likes of Jim Henson and James Patterson that continue to influence his creative process today.
CC Ice is a stunt performer and actress whose credits include doubling as Elizabeth Olsen's Scarlet Witch in some of the most iconic action sequences in recent cinematic history. But as CC reveals, there's a lot more to capturing a stunt performance in order to blend an actor with their stunt double to achieve the suspension of disbelief. Hear CC detail her creative process for working through the action sequences that have dazzled audiences in Avengers Infinity War, End Game and WandaVision.
Team Coco's Head of Post Production, Robert James Ashe, hops on the podcast to talk through the editing process of Conan O'Brien's long running late night talk show. How does their editing team take an idea and shape it into an on air sketch? What's the collaboration like between the writers, producers and post production team? What did Team Coco have to do to continue producing a daily show during COVID? Robert shares his tips, tricks and editing philosophy that's led him to 4 Primetime Emmy nominations.
Byron White is a serial entrepreneur who's launched half a dozen successful start-ups including writeraccess.com, which has made the INC. 5000 list for five years in a row. Byron's not short on ideas, but it's his process for executing those ideas that keep delivering growth to his ventures. Hear the stories behind his most successful start-ups, how he finds uplift, when it's time to pivot, and when it's time to give back as he's done with his Lost Ball Golf Tournament to raise funds for cancer research.
LeBron James or Michael Jordan? People have strong opinions on the GOAT of basketball debate. But after watching Space Jam 2: The Legacy, we definitely have an answer to who the GOAT of basketball films costarring Looney Tunes characters is. Justin and Arty air their grievances about the latest LeBron James effort, rethink their childhood impressions of Bugs Bunny, and chalk up another championship for original films vs. reboots.
Joel Relampagos is an acclaimed Los Angeles based Executive Producer and Showrunner whose most important work may be founding the Los Angeles based mental wellness community, Change Your Algorithm. Joel candidly shares his own mental health journey, how the transformation he went through has influenced the creative executive he is today, breaking down entertainment industry stereotypes about mental health awareness, and what a clearer, healthier mind can do for the creative process. www.changealgorithm.com
Tess Tregellas is a comedian, actor and filmmaker you admire because she's not afraid to try something new. Whether it's making award winning short films, trying out a new bit on social media or performing in comedy clubs all over New York City, Tess is putting her creative courage on display everyday. "It's like going to the gym, it's the reps," she says. Hear all about Tess's creative workout routine, writing content for specific platforms and why your corporate marketing team's tweets could be funnier.
Tamsen Webster is the kind of marketing strategist you call when you have a big idea that needs a megaphone. Part storyteller, part strategist, part 'idea whisperer', Tamsen has helped build messaging approaches for some of the biggest tech, pharma and life sciences brands in the world to drive action with their ideas. How does she do it? Let her tell you in this podcast as well as her new book, 'Find Your Red Thread: Make Your Big Ideas Irresistible'. What's a red thread? She explains that too!
Andrew Tarvin was like many of us who found office life to be a little dull until he started applying his improv comedy background into the workplace. Fast forward to today and Andrew is a bestselling author, has a Tedx talk with over 10 million views and founded his own company, Humor That Works, where he helps organizations get better results while having fun at work. Hear how this humor engineer crafts a comedy routine for the workplace that won't get you fired and how it can stimulate creativity.
Annabelle Mauger is a renown creative director from France who grew up surrounded by a world of art and cinema. So it's no surprise that her creative mind is dazzling audiences around the world with her immersive art exhibitions. Hear how Annabelle takes the works of masters like Vincent Van Gogh or Pablo Picasso and designs an immersive audiovisual showcase that frees audiences from the restrictions of frames and screens to become active explorers in the works of art surrounding them.
JP Bolles is the Vice President of Creative for Sandwich, an LA based video agency that's changing the way brands are creatively thinking about their video marketing content. With the success of their videos, it's no surprise that JP and the Sandwich team field a constant barrage of calls from clients asking for cookie-cutter versions of their previous work. But Sandwich isn't an assembly line, and today, JP explains how his team keeps their creative process fresh for themselves and their clients.
Jennifer Bonine was the first female Artificial Intelligence platform tech CEO and is here to tell us how she applies her creative process to the design, implementation and marketing behind her tech start ups. As the CEO of AI Appstore and recently launched virtual building platform, RedRex, Jenn's no stranger to imagining how AI can enhance the human experience. But you may be surprised at how important storytelling is to spreading this tech guru's message of making AI easier to understand for all ages.
Writer/Director Murphy McCann tells us all about the development and production of her first scripted short, Burning My Tongue, about the complications and comedy that comes with trying to flirt or date when you're LGBTQ. As a member of our internal team, Murphy is an essential part of our creative meetings. But it wasn't always that way. Find out how Murphy developed her creative process and how that helped her bring Burning My Tongue to life.
Josh Kirk is an independent writer, director, and editor whose dark comedy inspired work, Know Nothins, garnered award-winning praise on the film festival circuit. Hear Josh break down his creative writing process, how he developed his latest short, Hip Cat, and how he collaborates with a crew to bring his words to life on the silver screen.
Adam Weiner has seen his share of success as an indie rock act. His band, Low Cut Connie, has garnered praise from music legends like Elton John, Bruce Springsteen and even earned a spot on President Obama’s summer Spotify music list. Hear how Adam went through his creative metamorphosis to become what he considers to be the entertainer he is today and how he sees his latest project during COVID, Tough Cookies, to be his most pure creative endeavor yet.
Creative courage is a theme we’ve stressed over the years with our Video Jungle Podcast. So we decided to follow our own advice, and revamp the show to focus on the creative process of people we think have creative courage in their field of work. All industry sectors apply here as we attempt to get to the root of creativity. What does it mean to be creative? How can someone else's creative process impact your own? Hear Arty and Justin's initial thoughts and what you can expect from our season 3 series.
A quick message from all of us at The Video Jungle Podcast. We hope you all enjoy your holiday season and here's to a better 2021 for us all!
The holiday season is a time family, friends, giving, and rewatching your favorite holiday themed movies. Whether you jump back into the 'Die Hard is a Christmas movie' debate, consider 'Nightmare Before Christmas' a Halloween movie, or desire a stop motion adventure with Yukon Cornelius and Rudolph, these are the films that we hold dear to our hearts. But what makes these films so special? And where do Hallmark films fall on the spectrum of classic holiday films? We search for answers in our last 2020 pod.
In a different world, Elf, the 2003 Will Ferrell holiday classic may never have been made. It's true! Thanks to Netflix's 'The Movies That Made Us' series, we got all the behind the stories on the making of Elf that had us thanking our lucky candy canes the filmmakers persevered. Hear are takeaways on what stood out to us from the production side and the business side, as well as the lessons marketers and young filmmakers can learn from the making of this holiday classic.
Thanks to COVID, in-person video production has been an anomaly in 2020. Whether we like it or not, it's forced us to get used to a different level of quality control and develop new recipes for creating video marketing content. In this episode, we're sharing insights about our virtual production protocol that helped our clients continue their 2020 video marketing strategies, with tips on producing around the inconsistencies of webcam and digital audio recording platforms.
What kind of leader does it take to manage a team during a pandemic? How can you empower your people with nothing but virtual meetings? We dug into our podcast archives to find the answers from 3 spirited leaders, author Mike Michalowicz, professor Michael Roberto, and executive producer Walter Biscardi Jr., whose advice seems more profound today than ever. Tune in for this special compilation episode designed to help you let go of micromanagement and motivate your teams to find their creative courage.
UK based Director, Writer, and Podcaster Giles Alderson tells us all about the 7 year journey of making his film 'The Dare', a perfect streaming delight for this weekend's Halloween festivities or year-round horror enthusiasts. Giles' extraordinary passion for filmmaking, the quality of projects he's producing including his own reimagining of the King Arthur Legend, and his storytelling prowess all comes through in this special hour long convo. Hear more from Giles and cinema pros on The Filmmakers Podcast.
Matt Berkowitz, CCO of Atomic Cartoons, shares a behind the scenes look at the making of their hit Netflix series, The Last Kids On Earth. Fresh off an Emmy Award win, Matt explains the creative process Atomic goes through for their popular slate of kids animated programming, and how they've kept production going during COVID.
Plus, we bring back our bonus features segment for 90's cartoon talk, snowy memories of Syracuse University, and a painful laser tag story about The Video Jungle's producer, Mark.
Is the recent launch of Peacock, NBC's new streaming service too little too late? We think so. Netflix has become their own broadcast network right before our eyes. And TV networks only have themselves to blame. We discuss the impact of the rebel streaming service revolution against the Hollywood empire's traditional distribution system, and how this cosmic disruption affects where you place your next ad buy, as well as the kind of content you should be considering for your next campaign.
B2B and B2C marketing may seem like adversarial ideologies, but we would argue that a B2C creative approach can influence more effective B2B marketing messages. It may also be why insurance companies go for humor with their ads. We dive into ABC's of both philosophies, what's the difference between marketing to consumers and consumers who run businesses? The lines may be more blurred upon a little reflection on how we see approaches from marketers in our daily lives as consumers or entrepreneurs.
Hulu's recent NFL ads got us thinking a lot about the practical uses of deep fake technology. Are there any, really? Is sticking NFL football stars heads on different bodies really that creative? Arty and Justin breakdown Hulu's Hail Mary which leads to further discussion on the implications of deep fake tech being readily available to anyone. The spread of misinformation, fooling the masses, Tom Hanks making movies until 2200; it can all happen with deep fake tech. The question is, should it?
Not necessarily. Don't you really just need a 15sec. ad that blasts your audience with a CTA? What story do you think you're telling in a 6sec. YouTube bumper? The truth is all those marketing gurus stressing the value of storytelling in your video marketing content aren't painting you the whole picture. It's a little more complicated. We dissect different levels of ads you may need to support a campaign as well as the ways you can adapt storytelling conventions to fit your brand's content needs.
Corporate buzzwords spoken in video content is a serious buzzkill. Just stop it. You're wasting precious camera time. Everybody thinks their company is innovative, customer driven, and has the best culture in the world. Whether or not that's true, it's the same messaging everybody says in their content. Don't say it, show it! We're making videos after all. Arty and Justin discuss what stories and content opportunities will help your brand show the manifestation of these terms, while making your next batch of videos more personalized and unique to you.
Damien Chazelle is a phenomenal director. So it's no surprise the latest short he made for Apple, using the iPhone 11 Pro, is a beautiful example of vertical video content. But it's not the kind of exercise that should get your internal marketing team thinking they have magical filmmaking powers right in their pocket. We discuss just how practical iPhones are for video production and what it really takes to modify your phone footage from glorified selfie to cinematic elegance fit for La La Land.
It certainly got our attention just for the shear volume of clips the editors of the video went through. But beyond some serious post-production fortitude, Arty and Justin share their reactions to the concept, execution, and overall messaging involved in Nike's latest viral hit. What appears to be a very complicated edit, may have started off as a very simple concept.
Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for writing better scripts that avoid information overload, present a clear objective to the video content you're producing, and spark interest for your brand.
Arty and Justin discuss what video production will look like as states begin reopening amidst COVID-19 regulations. Besides higher sanitation standards with the amount of human contact involved in filmmaking, businesses have adjusted to using video as an everyday tool. What are the new expectations for video marketing producers and directors? Is production 101 knowledge now a requirement for everybody? We weigh the benefits of these new trends including how comfortable you should get with zoom meetings.
Media training has always been an essential part of video marketing. Since the COVID-19 lockdown, presenting yourself on camera has become an even more necessary skill set for daily video chats while working from home. Arty and Justin are here to tell you that you're right, reading off a teleprompter is the hardest thing ever. One take wonders are rare. A studio set up can be intimidating to walk into. And surprise! We encourage our clients to invest in their internal video teams. Push play to hear why.
Is there such a thing as trying too hard to be funny in a 30-second commercial spot? We think so. Arty, Justin, and Director Jordan Brady describe what "funny" really means for commercial directing whether it's designed for broadcast or social media. How do directors get the best out of their comedic talent through scripted and improv takes? Is LiMu Emu funny? Plus Jordan reveals his tip for filmmaking gold you can find at your local 7-11 and just how interested our families are in our production work.
Jordan will provide days of riveting behind the scenes stories and lessons from his extensive commercial directing resume if you ask him. Or you could take his brand new online masterclass, available now. Together we break down some of Jordan's most infamous commercial campaigns and the significance of directors managing on-set relationships. Plus Jordan shares the secret reasons why he gives so much of himself to the filmmaking community with his podcast, Respect The Process. commercialdirectingmasterclass.com
The Animus Super Shorts Club was founded to expand the skill sets of the creatives at Animus Studios while practicing what we preach, finding the fascinating stories we want to tell through our passion for filmmaking. It's not just a tagline. It's what we believe in. (The acronym is also not lost on us!) Hear why Arty and Justin invest in giving their crew the opportunity to explore their filmmaking passion projects, the type of stories that are in our hearts, and the value it brings to our clients.
EJ McLeavey-Fisher is a film festival vet whose documentary work has garnered selections to AFI, Nantucket, Montclair, and Big Sky's prestigious exhibitions. His latest success, The Guy, is a brilliant docu short about Hollywood stuntman Brian Donahue. But EJ believes his passion projects are what give him a marketing edge on obtaining and delivering captivating work for others. Hear our discussion on bringing out the best in your everyday work by keeping the fire lit on your own creative courage. animusstudios.com
Jess Bachman, the Digital Strategy Director at Nail, an award-winning advertising agency in Southern New England, talks about their widely successful digital marketing campaign for Woodchuck Cider. While initial strategies were somewhat typical, a surprising fan response from an unorthodox platform forced a marketing pivot that became a hit with audiences. Which one was it? Press play to find out and hear how Jess combines metrics with his team of content creators to get their clients more attention.
Repurposing footage and interview sound bites into new content can deliver added value to clients. With a little more pre-production planning and forecasting of video content opportunities, a film crew can accomplish a lot more than just sticking to the storyboards of one video. Arty and Justin share their advice for keeping clients informed of the content gems collecting digital dust on their hard drive and better practices for cataloging the content of a film shoot in post-production.
Filmmakers Tim O’Donnell and Jon Mercer take us behind the scenes of their latest documentary, Life Without Basketball. The film chronicles barrier-breaking basketball player, Bilqis Abdul-Qaadir, who was the first Division 1 basketball player to play wearing hijab, until a controversial ruling put her professional sports career on hold. Hear Tim and Jon discuss documenting a socially conscious story and ways for indie filmmakers to distribute their work organically. www.lifewithoutbasketball.com
Arty and Justin consider the impact of the coronavirus outbreak on all of us while offering thoughts on how businesses and video production pros can communicate through these trying times. Despite this uncharted territory, we are eternal optimists who believe in the kindness, strength, and hope of our communities, both local and international. Sharing your story with courage, passion, and soul has never been more critical. Stay safe. Stay healthy, and we’ll get through this together. animusstudios.com
The subject of your documentary film will be the ultimate voice that carries home a poignant message to an audience. Animus Studios Lead Editor, Roy Power, chronicles how his documentary short, Memory Video, started as a concept that was later enhanced by finding Miguel Gomez, the owner of Viva Video, as a lead character to study. Memory Video premiered at North America's largest documentary film festival, Hot Docs, with additional screenings at the Montclair and Nantucket Film Festivals. memoryvideo.film
Arty and Justin share their experiences and tips from interviewing hundreds of CEOs, pro athletes, and people with fascinating stories over the years. Whether you're making a feature film or video marketing content, great documentary filmmaking is reliant on your ability to interview people. Capturing great soundbites from those in front of the bright lights goes beyond reading questions off a sheet of paper. How can you get better material to work with? Push play. www.animusstudios.com
Wistia’s Head of Production, Chris Lavigne, dissects the true worth of production value by breaking down their One, Ten, One Hundred video marketing campaign. Challenging LA-based video agency, Sandwich, to produce videos at three different budgets, the campaign also generated a Webby-award winning documentary of the same name. What’s the value of taking big creative swings? Why did Chris’s heart sink after seeing the first cut of his $100,000 video? Push play and hear him tell all. www.animusstudios.com
The worlds of TV, film, comics and cosplay are converging once again in downtown Providence as we host press relations manager Susan Soares from Altered Reality Entertainment; the people responsible for delivering a world of pop culture bliss for all. Hear what's in store this weekend from iconic franchises and nostalgic 80's hits to the comics and anime favorites dominating the convention circuit. www.ricomiccon.com
"Lion's Gotta Eat" and for the past 6 months we've been feasting on productions, which put our season 2 plans on hold. But we're officially in the pre production phase of bringing our listeners an insightful, inspirational and often times comical new season of The Video Jungle. Here's an update from Arty Gold on what you can expect as well as teasing episodes we recently released that were recorded this spring. Stay tuned! www.animusstudios.com
Condé Nast is a global media company that some of the world’s most influential properties call home including Vogue, Vanity Fair, GQ, The New Yorker, and Wired. Joining us is their Executive Director of Branded Content, Justin Montanino, to discuss how he and his team are growing the company's video unit from strategy and development to production and distribution. www.animusstudios.com
Doug Palmieri and Rob Anthony of iHeartMedia are here to put our radio voices to shame and discuss how digital media has influenced the radio broadcast industry. Besides their co-hosting duties on 94 HJY and Coast 93.3, Doug and Rob manage the programming and marketing duties at their family of channels. Hear how they turned them into some of the most listened to radio stations in the Southern New England market and the productions we put together for their latest online video series. www.animusstudios.com
Boords is a powerful storyboarding tool we love to use and highly recommend. But don't take our word for it. Hear from one of the developers, James Chambers, who saw the need to make storyboarding easier for production companies just like yours. A designer and entrepreneur himself, James along with his partner Tom Judd developed the app at their company Animade, an award winning animation studio based in London. See what they have to offer at www.boords.com
Arty introduces Animus Studios' Director of Motion Graphics, Kris Castro, to talk about his process for developing cutting edge animation for digital media while getting out from behind the computer to unite fellow artists in Southern New England for Rhode Island Motion Meet Ups. www.animusstudios.com
Part 2 of our conversation with writer/producer and podcast host Erik Scalavino hits close to the heart as he details the founding of his non-profit organization, Nutmeg Animal Welfare, created to help give you piece of mind that you truly can do something tangible for distressed animals all across the globe. There's plenty more media coverage stories from Erik and Arty's work in sports as well but we're most excited to share how Erik found his fascinating and how others can help. https://nutmeg.global/
Kara Walker, the Vice President of Marketing & Content Strategy for The Boston Celtics joins the podcast to discuss the ins and outs of marketing one of the most storied sports franchises in the world. Kara shares her views on content development and strategy for engaging fans on social media, working with the players, reaching a global basketball audience and her advice for anyone trying to get into sports marketing. Plus, how tall 7 feet really feels up close and personal.
Rick Schad, the Director of Operations at the Audrain Automobile Museum shares brand and event planning insights as he directs the museum's inaugural Concours Motor Week, a massive 4 day event bringing the best of the motoring world to Newport, RI this October. And yes there's car talk! But, with 30 years of experience in branding, product development and design for global entertainment companies, Rick doesn't shy away from sharing some of the speed bumps along the way before he found open road.
Erik Scalavino is an artist, writer, and producer from Kraft Sports Productions joining the show to share his experience covering "The Patriot Way" here in New England. Erik has been a staff writer for the New England Patriots since 2006 and is a voice of the Patriots Unfiltered Podcast. Besides a little "fanboy" sports talk, we cover making the switch from broadcast and print media to digital storytelling as well as the value of more fascinating human interest stories behind the stats www.animusstudios.com
David Feinman, Entrepreneur and co-founder of Viral Ideas Marketing (www.viralideasmarketing.com) join Arty and John to debate the expectations companies have for viral videos, and what tangible ROI we can expect from video campaigns across digital platforms. Plus we take a walk amongst the undead as David breaks down the success of one of his first 'viral ideas'; a zombie run 5k that grew from 0-35,000 participants in 16 major markets over 9 months thanks to his digital media prowess www.animusstudios.com
Enrico Palmerino's entrepreneurial success paved the way for his latest work as the CEO of Botkeeper, a new automated accounting software using a combination of accountant, machine learning and AI to provide businesses with 24/7 bookkeeping. While video production keeps the creative side of our work fresh, fun and provocative, budgeting properly for your company and video projects will keep you in business. Enrico shares why he developed botkeeper and how it can help creatives like us.
You asked and we're delivering! More creative video strategy, production and marketing know how is on the way from Arty, John and Justin at Animus Studios with our Find Your Fascinating Webinar Series. The fellas talk what topics we'll be covering and where to sign up. Here's a hint, go to www.findyourfascinating.com to register for webinars about video budgeting, video sharing, event coverage and collaboration with agencies for your client.
Bryan Wish has quickly become a seasoned marketer from rising through the marketing ranks of Atlanta sports teams, to working with entrepreneurs hitting the Inc and Forbes 30 under 30 list. But the real fascinating story behind Bryan is his development of the platform WishDish that connects and helps people through the sharing of personal stories. With a huge relaunch on the horizon, Bryan shares how his marketing path has given him the tools to realize his vision for helping others through the power of storytelling.
Leah Harris is the Content & Programming Strategist of the Digital Summit series working with speakers and attendees from world renowned brands to provide best practices, thought leadership and practical solutions from the best and brightest minds in marketing and business. With the Summit series hitting 20 different cities around the US in 2019, Leah shares how her team programs the event, pros and cons of great speakers and even gives her grade on the talk our own Justin Andrews gave last year in Chicago.
Outwit, Outplay, and Outlast your competition with 'Unlocking Creativity', the latest book by best selling author and professor Michael Roberto. Between Harvard Business School and Bryant University Michael's been inspiring thousands of young minds teaching leadership, managerial decision making, and business strategy. And while a workplace Survivor test does come up, Michael's book takes a deep dive into the reasons why human nature prohibits creativity and the leaders who encourage a more creative unlock code.
Content marketing experts Jeff Baker and Francis Ma from the Brafton Agency started the Above The Fold podcast around the same time we started ours. After connecting on social we realized a collaboration would be informative and fun for at least our own amusement. Whether it is for you listeners is another story! But Jeff and Francis dooffer a ton of their best practices and observations on web analytics, content creation, client relations, the pros and cons of marketing AI, and much more.
This holiday bonus episode reveals Arty and Justin's love of Hallmark Christmas movies as they try to convince John not to be a scrooge and praise the fellas of Deck The Hallmark for their brilliant podcast. But Netflix is giving Hallmark a run for their money these days and we break down the marketing 'genius' of their movie titles, artwork and plots you can't possibly predict. Plus Justin unveils his master musical plan... A Very Meowy Christmas. Happy holidays from The Video Jungle!
Gabriel Smith is the CEO of CEA Data, a company that developed a new way to reach decision-makers called Named-Target Marketing. This AI based platform does a ton of the lead generation legwork for you to deliver messages to the exact individuals at companies you’re trying to reach. What kind of messages work best? Video! Join us for a conversation about optimizing your video marketing reach, aligning marketing and sales teams, as well as best practices for targeted ads and using AI with integrity.
Walter Biscardi Jr. is an executive producer and creative director whose highly decorated career spans the traditional and digital video production spectrum. Now the Vice President of Marketing at The Mullings Group, Walter's a lifelong believer in paying it forward to other entertainment professionals. Guiding thousands along the way on the technical and storytelling sides of producing content through the Creative Cow, LinkedIn or a simple reach out, Walter's a mentor, and a pro's pro we're thrilled to host.
Mike Adams author of Seven Stories Every Salesperson Must Tell had so much to offer during our chat, we had to break it up! In this bonus episode, Mike explains his approach to using video as a coaching tool for salespeople, the impact of a video library comprised of a company's best stories and why the authenticity of those stories is so important. This led to our resident film nerd producer to reference a famous anecdote within one of cinema's best involving a giant mechanical shark www.animusstudios.com
Mike Adams is an engineer turned salesperson turned storyteller who's revolutionizing the art of the sale with his book 'Seven Stories Every Salesperson Must Tell'. Mike's philosophy for using specifically designed stories to get you from first contact to signed contract is an absolute must read and he chatted with us about his best sales storytelling practices contrasted with TV and film storytelling plus a little film theory based on how stories can affect us neurologically. www.animusstudios.com
Director Paul Baker is sharing his insider's look into building a successful filmmaking career in the competitive Los Angeles market. After cutting his teeth on the sets of some of your favorite films and TV shows, Paul has forged his own creative path directing and scoring award winning shorts along with features in development. Here he shares his wealth of set life knowledge and breaks down his films with behind the scenes stories of courage, passion and hustle any aspiring filmmaker can learn from. www.animusstudios.com www.paulbakerfilmmaker.com
Ryan Deiss the Co-Founder and CEO of Digital Marketer joins Arty and John to discuss vanilla milkshakes and the pitfalls of marketing automation, what marketers are getting wrong about the digital world, video streaming and why human interaction is making a comeback. Ryan was also kind enough to share stories about his journey through entrepreneurship, how a book on baby food jumpstarted his marketing career and the biggest mistake he overcame to earn the success he's achieved today. www.animusstudios.com
This interview with Danny Trejo was our highlight of RI Comic Con. It's easy to tell what a kind and special man he is watching his interactions with fans. In between making then grin ear to ear, Danny shared his kindness with us talking about the experience he had with military veterans he worked with on the film Range 15 and advice for aspiring actors. Plus Danny gave us the inside scoop on his restaurant chains and Trejo's Music. Yes the man is droppin' an album soon! www.animusstudios.com
We went live at RI Comic Con to give you the sounds and describe the sights from the biggest event in the smallest state. Arty and John recap their adventures in between live interviews and observations including why Bob Ross autographs are so expensive! While Arty was basking in arts and entertainment glory, we found out John has a phobia of clowns, is lost on tv and film cosplayers after circa 1990, but did get the chance to share a heartfelt story with one of his idols, MeatLoaf. www.animusstudios.com
Halloween shenanigans flow from Arty, John and Justin when they got behind the mics to share some of their favorite stories from Hallow's Eve past. John's Frankenstein fail. Trick or Treaters terrify Justin. Arty's Aladdin business venture. Candy corn sucks. Don't eat the baked goods. Find Your Fascinating. An evil laugh competition that wasn't that evil and more meaningless banter you might find entertaining. www.animusstudios.com
Rhode Island Comic Con is coming to Providence Nov. 2nd - Nov. 4th and we've got the inside scoop on how to make your experience a memorable one with Press Relations Manager Susan Soares. Our TV and Film "geek-dom" is on high alert as we talk to Susan about what goes into planning such a spectacle for 100,000 people, the stars we're excited to see and how her team strives to bring a nostalgic experience for all ages and interests in arts and entertainment. See you there! www.animusstudios.com
Arty and Justin discuss what they've noticed businesses seem to miss in their creative marketing meetings which led Animus Studios to develop our Find Your Fascinating Workshop designed to unlock the creative process that leads to better stories and better content your company can be proud of. How can you start? Sign up at www.findyourfascinating.com for our first webinar on Nov. 7th. What's the fascinating story you're not telling that connects to your audience in a human way? Let's help you find it.
Hubspot's General Manager of Service Hub, Michael Redbord, is sharing his insights on the marketing, sales and customer service strategies that have become table stakes for every business with a digital footprint and how Hubspot's powerful software platforms can help. Sales funnels and client relations are the key to any business, including a video production one. That's why we love sharing tools we find helpful that make business a little easier so the creative can keep flowing. www.animusstudios.com
LAIR is a creative collective based in New York City producing extraordinary work. www.lair.tv Head of Sales Kelly Carson and Head of Production Theresa Loguercio join us to share LAIR's creative and production best practices that help them create unique promotional content for some of your favorite TV shows. But it's their belief in creative flexibility to service clients that led LAIR toward producing experiential marketing events for brands with serious wow factor. www.animusstudios.com
While he's not ready to fully commit, and the right mood music helps, Arty's finally giving some love to millennials by revealing the top five traits he's learned to appreciate about the younger generation. And John realizes he may have more in common with them than he initially thought. www.thevideojungle.com
Peter Iannuccilli, Emmy Award winning editor and producer is sharing his insights and experiences from a career in sports documentaries, TV, and digital content. Now as the Senior Editor at A + E Network's in-house team 45th and Dean, Pete gives us his editing/producing best practices for creating content on digital platforms that are becoming their own broadcast channels. But you'll hear that Pete's always been on the cutting edge of digital video from the earliest days of web series www.animusstudios.com
Some stories our hosts tell while recording the podcast don't make our regular episodes as we focus more on our featured guests. That's why we're releasing bonus stories called Lions Tails! Here's one from our co-host John who wins the award for "timely" and "relevant" references while we were recording an intro to our previous episode with The Moon Unit. Besides a Frank Zappa reference only John understands he tells us the heart wrenching tale of his childhood modified dog. www.animusstudios.com
Steve Kazanjian, President/CEO of Promax BDA the global association of entertainment marketers offers his expert insights on our changing digital landscape and how it’s affecting broadcast media. While previous technological advances have led to more accessibility for creators to make better content, today that tech evolution is creating a distribution revolution. It's a game changing time for marketers and creators but that's what excites Steve as we enter a new golden age of broadcast media. www.animusstudios.com
Take your treatments and pitch decks to the next level with The Moon Unit, a collective of anonymous pros stationed all over the world helping creatives bring their ideas to life. They even work under aliases! We're joined by Katniss who discusses The Moon Unit's mission, the art of the pitch deck and best practices for making great ones that align a project from the start of pre-production. Plus, Katniss names our co-host's baby with their own Moon Unit alias! Don't miss it! www.thevideojungle.com
Our guest this week is Tom Gerace, co-author and partner of the worldwide seminar Storynomics with storytelling guru Robert McKee. As the CEO of Skyword Inc. Tom believes marketers need to become storytellers to make better content and utilize the growth of video streaming platforms. Content marketing is changing and Tom shares examples of how to create dynamic experiences that break the mold of traditional marketing in favor of story driven content that builds brand affinity. www.thevideojungle.com
It's a mob story in Part 2 of our talk with award winning investigative reporter Tim White. Tim talks writing and reporting on the mafia for his co-authored book The Last Good Heist, detailing the legendary 1975 Bonded Vault Heist. The book has been optioned as a feature film and Tim details that process for all aspiring writers out there. Finally, Tim tells us how he got involved with the hit podcast Crimetown and offers parting thoughts on reporters breaking news on social media.
www.thevideojungle.com
Tim White, award winning investigative reporter and author delivers an outstanding interview we had to break up into 2 parts! In this episode Tim talks about his career origins, how video can make a major impact in breaking a story, as well as how journalists can be better writers and storytellers. Tim also wasn't afraid to tackle the state of broadcast journalism today, why the pressure to get the story right has always been there, integrity and fake news.
www.thevideojungle.com
Acclaimed business author and entrepreneur Mike Michalowicz is here to teach all of us lions how to eat better with his newest book, Clockwork. You're going to hear how Mike develops his philosophies, implements them on his own companies, how taking time off determines how well his company runs and much more from his other books including The Pumpkin Plan and Profit First. Video is creative. But there's still a business to run and Mike's advice will help yours flourish.
www.thevideojungle.com
Mike Olbinski, award winning filmmaker, photographer and storm chasing expert transforms the fury of Mother Nature into beautiful works of art. Mike chases storm systems around the country capturing still photos, time lapses and breathtaking video. Hear how he developed a photogenic eye for the storm that's garnered him worldwide attention from the festival circuit to features with world renown brands and his super cell footage that producers of Thor 2 had to have.
www.thevideojungle.com
Tru Pettigrew, author of Millennials Revealed, is an award winning marketing executive, speaker, and writer who's here to help marketers understand this generation of digital natives. Using his background to feed the good, Tru's cultural, social and racial outreach with his training workshops is inspirational. Enjoy this conversation that digs into the influence millennials can have through video and storytelling on digital platforms that's informing our national discourse.
www.thevideojungle.com
Swarovski is a global brand known to millions. From fabulous jewelry and relationships with celebrity designers to adorning Broadway or The Academy Awards stage with their brilliant crystals, Swarovski is everywhere in the fashion/entertainment landscape. Senior Account Manager Tina Gosselin and Head of Trade Marketing Kisha Reid join us to share Swarovski's brand and marketing tips, along with some of their favorite video campaigns that makes this global juggernaut sparkle.
www.thevideojungle.com
Roy Power, lead editor at Animus Studios, is in the guest chair talking about his journey into the Director's chair for several Animus passion projects including his short film "Memory Video" about the experience of going to the video store as told by Miguel Gomez, who currently operates his store Viva Video outside of Philadelphia. Roy also talks about his best editing practices, making music videos for indie rock group Low Cut Connie, and his love for Paul Thomas Anderson.
www.thevideojungle.com
Ranger Up founder Nick Palmisciano gives us the behind the scenes story of how he and the veteran community defied the odds to write, produce and distribute the action/comedy film, Range 15, by crowd sourcing over one million dollars without the aide of Hollywood. Nick also shares the life lessons he learned as a West Point graduate that's made him a successful entrepreneur. To Nick, as well as all active military personnel and vets, thank you for their service.
www.thevideojungle.com
Has Heart is a non profit organization partnering a military veteran with a graphic designer in all 50 states of the country to tell the veteran's story through art. Animus Studios co-founder Scott Beer immediately jumped at the chance to document the experience and create a heartwarming video of Rhode Island veteran Josh Chiarini going through his Has Heart moment . Listen as Scott gives us the behind the lens scoop and why it was worth going the extra mile to tell Josh's amazing story.
www.thevideojungle.com
Bob Walker, the Vice President of Programming at Hall Communications is a career radio personality and program director who believes in adapting to the latest digital media trends to promote his company's radio stations. Besides sharing some hilarious stories about your favorite music artists, Bob tells us how he's utilizing video content, live video streaming, social media sharing and the latest digital apps to reach a larger audience that's helping his stations become their own national brands.
www.thevideojungle.com
Scott Beer, Co-Founder and Director of Photography of Animus Studios is bringing you a wealth of knowledge from behind the camera and in the edit room. Besides having the best last name in the business, Scott has an infectious passion for putting your most creative work forward. Here he offers his advice and philosophies on making your camerawork better, producing captivating sizzle reels, how to quality control your work and what to do when you're attacked by bees on set.
www.thevideojungle.com
Build your social media audience with YouTube stars Tyler and Ryan Falcoa. Tyler and Ryan have quickly built international recognition with over 118,000 subscribers consuming their music and videos. Joined by Director and collaborator Mitch Francis, the brothers talk about finding their audience, video content, social media tips, why 'viral' videos aren't the way to go, and of course the music. If your business's social media channels aren't buzzing, this is the episode for you.
www.thevideojungle.com
Video Strategist Phil Nottingham joins the podcast to talk about the video platform company Wistia and their groundbreaking software Soapbox every marketer and business should be using! Besides explaining the platform and motivation behind it, Phil delivers must listen advice about using video as a creative communication tool from years of consulting for some of the biggest brands in the world about strategy, SEO and technical marketing, including Red Bull and Coca-Cola. But don't let the technical side fool you. Phil's a die-hard creative enabler at heart stemming from his impressive theatrical background.
www.thevideojungle.com
Director of Photography Andy Drachman is center stage in this installment of The Video Village. Andy's traveled all over the country capturing stunning video that makes an Animus Studios project shine. But we'll learn from Andy it's not as simple as pressing record. Hear his best practices for location shooting, the trials of traveling with gear, tips for becoming a better DP and stay tuned for the craziest thing that ever happened to Andy on set. It's for the birds.
www.thevideojungle.com
CEO of Beltone New England Michael Andreozzi joins us for this Lion's Gotta Eat segment and he's feeding us the marketing and sales techniques that took his family hearing aid business from 3 locations to 125 all over the East Coast. But if that doesn't fill you up Michael's serving up a second course with his company's meatball Monday tradition that promotes the family atmosphere he strives for. Michael is a huge advocate for using video in his marketing strategy, including a virtual reality experience he developed for people to better understand the effects of hearing loss. There's plenty to learn and laugh about in this installment of The Video Jungle.
www.thevideojungle.com
Award winning documentary filmmaker Tim O'Donnell is our Mane Attraction. Arty and John are thrilled to learn how Tim went from an art teacher and wrestling coach to the co-founder of the emmy-nominated production company Pixela Pictura. With his work featured on ESPN, ABC, and PBS as well as garnering several awards on the festival circuit, Tim's profile continues to rise.
His latest project, Not A War Story, reaching #1 on the iTunes documentary charts. Now with more high profile features in the works, Tim's here to tell us how he planned, created and shared his way to independent success.
www.thevideojungle.com
This Video Village segment pulls Animus Studios Co-Founder Justin Andrews away from his keynotes and pitch decks to talk about his philosophies for video marketing, best practices for client relations and pitching the big ideas.
While Justin's always had a passion for telling fascinating stories through video and film, his business pedigree from Bryant University keeps things in perspective. It's not enough to create the content. You have to plan how you're going to share it.
www.thevideojungle.com
Narragansett Brewing Company CEO Mark Hellendrung joins The Video Jungle podcast in our Mane Attraction segment. Mark tells us how he brought the struggling brand back from the brink of extinction while Arty and John pitch some crazy video ideas Mark can sink his teeth into. Crack open a cold one and hear his story any marketer, seller or business owner can learn from.
And as always fellow listeners, drink responsibly.
www.thevideojungle.com
The Sales Evangelist Donald Kelly brings us his sales expertise from one of the most popular sales podcasts out there. Donald runs his own sales coaching company designed to help new and struggling sellers find more prospects, build stronger value and close more deals. The Sales Evangelist podcast boasts over 800 episodes and has been mentioned by Entrepreneur Magazine, Huffington Post and Yahoo Finance. Donald also happens to be a big fan of using video in your sales strategy which makes him a perfect fit for The Video Jungle. www.thevideojungle.com
This inaugural episode of The Video Jungle podcast introduces the voices behind the mics, Animus Studios Co-Founder Arty Gold and VP of Business Development John Antonacci.
Hear Arty and John's philosophies on trends in digital media, running a successful video production business, the importance of marketing and sales no matter the business, and why they promise to talk less in future episodes.
Welcome to the lion's den!
www.thevideojungle.com