Internet Marketing for Humans: Recent Episodes
Andrew Laws Associates Ltd
Internet Marketing makes money and builds brands. We're here to make the world of Digital Marketing and SEO easier to understand. This podcast will cut through the technobabble and tell you exactly how you can use Digital Marketing and SEO to increase your profits.
Contrary to popular belief it IS possible to find out the names of some of the companies who visit your website. But what can be done with the data? In this value-packed edition of the podcast we speak to Andy Harris of A1WebStats. Andy has personally helped over 6,000 businesses turn their websites into powerful machines for business growth.
Andy explains in plain English why figuring out the names of companies who visit your site is only a small part of what enhanced analytics systems like A1WebStats can teach you about your visitors. We also discuss some common 'website fails' and offer actionable advice about how you can make your website work much harder for your business.
If you are looking at Google Analytics and wondering why more of your visitors don't become clients or customers then this episode is essential listening.
Find out more about A1WebStats at https://a1webstats.com/
Get the free stuff Andy talks about during this episode from https://a1webstats.com/services/free-stuff/
Do the images on your website appear in Google image searches? If not, you’re missing out on a good source of visitors to your website.
In this episode of the Internet Marketing for Humans podcast we explore what can be done to get your images showing up in web searches. It’s surprisingly simple.
For more best practice on Google search images and SEO, click here...
Email marketing is more essential now that it has ever been, and yet some business owners have turned their back on their email list, or don't have an email list at all.
In this episode of the Internet Marketing for Humans podcast we are joined by Amanda Roulstone of Dragon Virtual Assistants Ltd. Amanda reminds us why email lists are important, how to build your list and how to get the most from your email marketing campaigns.
Find out more about how Amanda can help your business at https://www.dragonvirtualassistants.co.uk/
While there are many aspects to good SEO, the two things that really matter are authority and context.
In this episode of Internet Marketing for Humans we’ll look at what authority really means and how to build authority to boost your search rankings
When talking about SEO we tend to get tangled up in methodology and reasoning. Clients naturally want to know whether SEO is profitable for them. There are many ways to figure out if your SEO is working and in this episode of Internet Marketing for Humans we’ll cover some of the most popular. We will also reveal the only way of measuring SEO that really matters.
If you or your team members are stressed, then there could be something wrong with your business systems. But taking an objective aerial view of your business can be challenging.
In this episode of the Internet Marketing for Humans podcast we are joined by Alan Martin of Vision Reach Limited. Martin shares his considerable experience and gives actionable advice about how you can improve the profitability, stability and efficiency of your business. This is a podcast episode all about simplifying, streamlining and automating by putting your team first.
MORE INFORMATION
Vision Reach website - https://www.visionreach.co.uk/
Find Alan Martin on LinkedIn - https://www.linkedin.com/in/alanmartinuk/
Are you working hard to push your business forward? Do you spend as much time as possible striving for continual improvement? What about personal improvement; could you be a better person than you are right now? So many questions, so much stress.
Making progress is great, but we can often move forward more swiftly if... we.... stop. In this episode of the Internet Marketing for Humans podcast Fiona Simpson of Lilac Pearl joins us to share practical, 'non-woo-woo' tips for finding ways to take a beneficial break from our hectic working lives. No lycra required.
Find out more:
Fiona's Website - https://www.lilacpearl.co.uk/
Find Fiona on LinkedIn - https://www.linkedin.com/in/fiona-simpson-77a0063/
Wibbs Coulson on breathing (podcast)
https://anchor.fm/andrewculture/episodes/Wibbs-Coulson-on-breathing--movement-and-better-health-for-everyone-eijujg
Have you considered marketing your business on YouTube? Just a short while ago Jordan Farley of Artisan Electrics uploaded a few videos to YouTube that he thought his customers might find useful. Now the Artisan Electrics YouTube channel has 83,000 subscribers. The YouTube Channel is profitable in its own right, but has also become a fantastic source of leads for Artisan Electrics.
In this episode of the Internet Marketing for Humans Jordan joins us to share how he got started on YouTube and how he grew his audience. If you have considered marketing your business on YouTube you need to listen to this podcast episode. Even if you haven't considered using video to market your business you need to listen to this episode.
SHOWLINKS
Artisan Electrics YouTube channel - https://www.youtube.com/c/ArtisanelectricsUk
Artisan Electrics website - https://artisanelectrics.co.uk/
What motivates you to succeed in your business? Have you lost your enthusiasm? How often do you take time to stand back and really think about the path you find yourself and your business on?
In this episode of the Internet Marketing for Humans podcast we talk to the fascinating psychologist and business coach Kostas Panagiotou. Kostas calls himself 'The Freedom Composer', and during our conversation in this episode you'll find out why.
If you are new business, an experienced business owner or just have a curious mind, this is the podcast for you.
LINKS
Kostas's blog
- https://kostasthecoach.com/
Kostas on LinkedIn
- https://www.linkedin.com/in/kostas-panagiotou-the-freedom-composer-64743789/
Kostas's 'From vision to action' group on Facebook
- https://www.facebook.com/groups/fromvisiontoaction/
Atomic Habits by James Clear
- https://amzn.to/3lkOeRL
In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it’s no good just being authoritative, you also have to make it very clear what field you are authoritative in.
In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.
This episode of the Internet Marketing for Humans podcast is a LinkedIn case study.
How can you build an audience on LinkedIn when you have very little experience? Is it possible to make an impact at networking meetings when your product or service is very niche? Do you really need to be a networking expert to do well, or is it possible to do well simply by being yourself?
In this podcast episode we speak to VoiceOver artist Martin Whiskin. Martin has built a brilliantly engaged and enthusiastic audience on LinkedIn in a short period of time. So how did he do it?
We also explore how dramatic changes to the world of business networking have given us new opportunities for growth.
Find out more about the world of Martin Whiskin using the links below:
LinkedIn - https://www.linkedin.com/in/martin-whiskin-3a900a42/
Website - https://www.martinwhiskin.co.uk/
Writing high quality articles that solve problems and answer pain points is a crucial part of all digital marketing and SEO. However, simply creating brilliant articles is not enough to bring lots of people to your website.
In this episode of Internet Marketing for Humans we discuss what it takes to get more people reading your blog posts.
LinkedIn ads are often overlooked as a good way of gaining new clients and customers, but there are key differences between the LinkedIn ad platform and others. Knowing these differences and how to exploit them can make the distinction between a campaign being expensive with poor results, or cost effective and profitable for your business.
In this episode of Internet Marketing for Humans, we’re joined by Lewis Folkard who is a social media advertising expert. We look at why LinkedIn is useful and how to start your first campaign, as well as exploring some of the pitfalls of poor campaign planning and management.
Talking about digital marketing theory and strategy is fun, but what is more fun is putting your plans into action.
Is this episode of Internet Marketing for Humans, we discuss how to form a digital marketing battle plan and talk you through seven steps to take your marketing from stone age to space age.
Download your free BattlePlan workbook at https://internetmarketingforhumans.com/battleplan
Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success.
Seb reveals why, in digital marketing, the message is what’s important and not necessarily the mechanics. He also explains why sometimes it’s crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.
Seb's website: https://seb360.com/
Seb's book: https://amzn.to/3hhY0kc
It's here! The Internet Marketing for Humans coaching-led training course is now live! This is not just another dull, dry academical Digital Marketing course. Find out how it refreshes the parts other courses cannot reach!
Find out more about the Internet Marketing for Humans course at https://internetmarketingforhumans.com/
Connect with Andrew on LinkedIn at https://www.linkedin.com/in/andrewlaws/
AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas.
Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going.
Buy the book - https://amzn.to/3yrT7Nm
Find Dr Katerina Thomas at:
https://www.linkedin.com/in/katerina-thomas/
https://katerinathomas.com/
https://www.facebook.com/ResilientEntrepreneur101
https://twitter.com/real_katerina
https://www.instagram.com/katerinathomas_official/
Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress.
In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram.
Jen's website - http://www.jenloumeredith.com/
Jen on Instagram - https://www.instagram.com/jenloumeredith/
Digital marketing is a vast field, but the truth is you don’t need to know all of it; you only need to know what works.
In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works.
This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/
Good practice with your website has always been fundamental to SEO. Fast websites rank better. Websites that are simple to use rank better. There is an upcoming Google update that is going to celebrate good websites. This isn’t a fundamental change in the way that Google works but it is an opportunity to make gains over your competitors.
In this episode of Internet Marketing for Humans, we run through what the impact of this new Google update will be and how you can exploit it to make improvements.
This podcast was partly inspired by a new report from SEMrush. Please follow this link for the full report.
Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues?
We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King’s College London and studies (among many other topics) Good Practice and Inclusivity in learning technology.
This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all!
Find out more about Dr Astrid Coxon's work at:
https://astridcoxon.wordpress.com/
https://www.linkedin.com/in/astridsc/
https://twitter.com/AstridCoxon
https://kclpure.kcl.ac.uk/portal/en/persons/astrid-coxon(be53face-ecb9-4cf1-83eb-8157da358d4e).html
The off switch - https://amzn.to/3rH8MUj
What do you do when the industry you support grinds to a halt? My guest for this episode is David Horne of Kehorne. Kehorne are a digital agency who work closely with the hospitality industry. 2020 and 2021 presented David and his team with challenges that might incite some business owners to throw in the towel. But David and his talented team see things differently.
In this fascinating episode of Internet Marketing for Humans we talk to David about pivoting, diversifying and thriving under challenging circumstances. This episode is about realism, opportunity, creativity, business coaches and bagels.
Links:
Kehorne - https://kehorne.co.uk/
Find David Horne on Linked In - https://www.linkedin.com/in/davidkehorne/
We also talked about Avi Kniznik's online bagel bakery, you can find out more about that at https://www.bagelorbeigel.co.uk/
GDPR was a business blockbuster a few years ago. Or was it? If you consider GDPR as something that was 'thrust upon you' a couple of years ago, and you've largely forgotten about it since, then this episode is for you.
Was GDPR just a load of bureaucratic red tape? Can GDPR actually help your business, and your marketing?
In this episode of the Internet Marketing for Humans podcast we are joined by GDPR consultant Mark Gracey. Mark has been helping business with compliance for many years. In this conversation he shares examples of what can happen when GDPR is ignored, but also talks about how GDPR can be used as a positive force to move your business forward.
Find out more about Mark's GDPR services here...
Connect with Mark on LinkedIn here...
Trying to be yourself while trying to promote your business can be a daunting prospect. But it doesn't need to be. Over the years we've spoken to many talented, fascinating, brilliant people who really shine just by being who they are.
In this episode of the Internet Marketing for Humans podcast we had the immense pleasure of speaking to Robert C Brown. Robert has led a fascinating life, including a stint as a bona fide rockstar! Robert is a performance coach, business advisor and all-round interesting bloke to know. This is a fascinating conversation and we think a lot of people will get a lot from it.
Find out more about Robert here...
Digital marketing and SEO is not just about geeky stats and mystical data. All successful digital marketing has good relationship building at the very heart of it.
In this episode of Internet Marketing for Humans podcast we are fortunate enough to be joined by Nicole Ponce from SEMrush to discuss the importance of building real, sincere and lasting relationships with clients, peers, competitors and pretty much everyone else!
The start of a new year is a great time to make sure you know where you’re aiming your business and to check your SEO and digital marketing is in order. Have your priorities changed? Have your competitor’s priorities changed?
Here’s a list of 10 simple things that you can do right now (it doesn’t have to be at the beginning of any year) to ensure that you are getting the most from your web presence.
- Sign up for Google Alerts
- Check your goals
- Take a fresh look at Google Analytics
- Have a play with SEMrush
- Ask your mum to read the content on your site
- Check your brand is consistent across social media
- Check Google Search Console for errors, if you've not set up Google Search Console then set it up!
- Improve your internal linking
- Check / optimise / set up Google My Business
- Look at your competitors' sites, have they changed?
NOTE - You can trial SEMrush at https://www.semrush.com/
When developing any new asset for a business, not just tech assets, it’s important to think about what the end product will look like. However, sometimes it’s actually very difficult to identify what the end product will look like. A project that starts off looking one way can end up looking very different. The big muddy bit in the middle, between the start and the end of a project is traditionally a very challenging place for both the client and the developer.
In this episode of Internet Marketing for Humans, we talk to Ken Ng from Honeytree International and discuss the importance of scoping, the three Cs of scoping and Ken shares his vision for using scoping as a safety net.
Being successful in business isn’t just about having the right product or service and marketing it effectively. Really great businesses know the secret to success is in managing and perfecting their processes.
In this episode of Internet Marketing for Humans, we speak to Sarah Gathercole AKA the Office Fixer about increasing the amount of resource available to your business without hiring a massive team of people.
You can find out more about The Office Fixer here...
Branding is about so much more than how pretty your logo is and what fonts and colours you choose on your website. The way people perceive us as individuals has an impact on both our business and our personal lives.
In this episode of Internet Marketing for Humans we are joined by portrait photographer Ross Dean to discuss what personal brand means to him, and the impact it can have your professional and personal life.
In some digital marketing circles traditional copywriting is seen as a bit old fashioned. In this episode of Internet Marketing for Humans, we talk with Lewis Folkard of Social Badger Marketing about the potency of traditional copywriting techniques, the brilliance of testing for increasing profit and learning about a market.
If you run your own business or are responsible for marketing we recommend you listen to this podcast for some actionable advice that will make you adverts better.
In a slight change to our usual programming, in this episode of the Internet Marketing for Humans podcast we go where some marketers fear to tread. We are joined by DJ (Daljeet Singh) of Rainbow Dragon Digital to discuss ethical marketing.
How has social networking and marketing become what it is today? What does this mean for businesses and the world as a whole? What positives have social media brought about that should be celebrated, and where could we all possibly be a little more cautious.
In this engaging conversation we talk about the impact (good and bad) of social, and discuss where social networking could, and possibly 'should' be heading in the next few years.
Find out more about Rainbow Dragon Digital here...
Previously in the podcast, we have touched on how important collaboration is. In essence it’s how all brilliant SEO agencies work. All digital marketing and SEO is ultimately a collaboration between the client and the agency.
In this episode of Internet Marketing for Humans, we are in conversation with Gill Tiney who has started something a bit like a networking group but one focussed purely on nurturing and inspiring collaboration. We talk about how collaboration can and does change the world.
Many new brands claim to 'disrupt the market' but 'disrupting' has become a bit of a 'non word'. A bit like 'homemade' or 'bespoke'. So what does it really take to launch a new brand that does things differently, offers something new and actually succeeds.
In this episode of Internet Marketing for Humans we talk to Gaz Booth, who (along with Tom Walker) launched Holy Moly Dips just over three years ago. In the short amount of time since launching, Holy Moly Dips have established themselves as a bright beaming light of a brand in a market that is traditionally exceptionally conservative.
So how did Holy Moly Dips go about 'disrupting' the market to establish themselves? Did they really disrupt anything at all? In this frank and incredibly open conversation co-founder Gaz Booth not only takes us through his journey, but also shares some brilliant words of wisdom to anyone who is considering launching their own brand. Gaz gives real value, and this podcast will be fascinating to anyone who wants to know how ideas become products that elbow their way into some of the most sought after real estate in the world - the supermarket shelves.
Find out more about Holy Moly Dips here...
Competitions have always been a good way of increasing the reach of your brand and finding potential new clients and customers. With digital marketing we have a few power-ups to make competitions very potent.
In this episode of Internet Marketing for Humans, we give you three positive tips for running competitions and three negative warnings.
Video has been proving itself for many years. Now, there are statistics that can’t be ignored relating to the power of it in all marketing.
In this episode of Internet Marketing for Humans, we speak to Tom Newman, managing director of Summer Isle Films about the potency of video.
Social media is now commonplace but is still something that needs careful thought and good planning.
In this episode of Internet Marketing for Humans, Jen Meredith reveals the key things you need to know when planning a social media campaign. This is aimed at social media managers with their own clients, but will be equally useful to business owners and people responsible for marketing.
Remarketing is a buzzy industry word but what does it actually mean, why do marketers get excited about it and what can it do for you?
In this episode of Internet Marketing for Humans, we explain in the simplest possible way what remarketing is, how you should do it and why you should do it.
Warning: contains Bergerac
We’ve known for many years that content is king, but what sort of content should you be using for your campaign?
In this episode of Internet Marketing for Humans, we discuss what is the kingmaker of content. Is it video, audio, the written word or something else?
Creativity is absolutely at the heart of successful SEO and digital marketing. In this episode of Internet Marketing for Humans we speak to Ed Ngai, who runs a local organisation that brings creative people together and encourages collaborations and general celebrations of creativity.
There is a lot of crossover between PR, digital marketing and SEO.
In this episode of Internet Marketing for Humans, we’re joined by Helen Oldfield founder and MD of Affinity PR. We discuss clarifying your marketing message, the do’s and don’ts of good PR and generally have a bit of a chuckle about some fun things.
When social networks release new functions, it’s always worth paying attention to them. If you can be the first to market with good content, you can get a serious head start compared to your competitors.
In this episode of Internet Marketing for Humans, Jen Meredith discusses what Instagram Reels are and why they might be useful to you.
Google My Business has rolled out four new attributes for business listings. This happens quite a lot, but these new attributes focus on online services and are very useful for companies that traditionally offline but are starting to offer online services.
In this episode of Internet Marketing for Humans we explain what the new attributes are and give some thoughts on why they’re an important clue to the future of promoting your business through Google.
Not everything in SEO is thrilling and exciting (hah!). There are a lot of tasks that tend to get overlooked because they are very repetitive or may seem mundane.
In this episode of Internet Marketing for Humans, we explain why NOW is the time to do these SEO tasks.
AB testing is a term that’s chucked around a fair amount. If you search for information on AB testing you’ll almost always see details relating to paid advertising. But AB testing is relevant for all marketing.
In this episode of Internet Marketing for Humans, we explore a few different ways to use AB testing to make sure your marketing budget is punching well above its weight.
Google only cares about authority when ranking your website. To increase your authority you need to be talked about by the right people. In this episode of Internet Marketing for Humans, we explain how to be quoted by industry leading journalists and declared an expert.
When social networks announce changes, you may roll your eyes. But these trends are always worth some attention. In this edition of Internet Marketing for Humans, Jen Meredith explores what the new Instagram Guides are and how useful they might be to your organisation.
Search Intent is at the absolute heart of SEO and all digital marketing, but what does it really mean? In this episode of Internet Marketing for Humans, we discuss Search Intent with Chris Green of Footprint Digital and you’ll be pleasantly surprised to find out you’re probably getting it right.
Video conferencing has been thrust upon many of us whether we like it or not. In this episode of Internet Marketing for Humans we talk to Gareth Patch of semi-echo and discuss how, with just a few little tweaks, you can take your video conversations from blurry and noisy to clear and engaging.
Backlinking tends to be shrouded in mystery but is actually incredibly simple. You need backlinks to rank. In this episode of Internet Marketing for Humans we discuss what backlinks are, why they’re important and give you some ideas for how to go and build your own.
We originally set up this interview with Luke Littleboy to discuss how short and medium-term plans can change. In the end, for this episode of Internet Marketing for Humans, we talked about the implications of Covid-19 on marketing, what you could be doing with any new found time you may have and how to prepare for the unknown.
Email marketing tends to be taken for granted. There are some core rules that will always help you to succeed, but there are also some handy hints you may not know about.
In this episode of Internet Marketing for Humans we discuss how to turbo boost your email marketing success.
Don't
Add people to your list without their knowledge
Send too frequently
Use pepped up marketing chunter
Use too many images
Send attachments
Purchase email lists
Do
Re-send to non-openers
Find reasons to get recipients to click links within the newsletter, this shows Google / Gmail that you messages are relevant
Keep your newsletters brief, keep it simple
Treat newsletters as signposts to other content
Clean your lists regularly
Segment the list according to signup source, behaviour, anything useful
Test different times and days to find out how to get the best response
Use emoticons in the subject line
Use the preview option
Send tests - preferably to someone different each time
Survey your list rather than just selling to them - probably only people who have been with you longer than X amount of time
Build brand loyalty - make sure recipients know they are getting something special
Give away genuine value
Ask people to forward your email to their friends
Use a real human name in the sender details
Use an email address that people can reply to (set up a filter in your email client if you get lots of out of office notices)
Remember to sign off your messages properly
Use first name greetings (if you can)
Build your lists by giving something away; always be adding value
Check your statistics
Run A/B tests
Deciding you want to ‘do’ E-commerce and having an online store isn’t enough to get you to rank or to bring customers regularly to your site. So, here is a comprehensive introduction to SEO for E-commerce.
In this episode of Internet Marketing for Humans, we reveal several easy ways to gain significant advantages over your competitors, discuss some of the good practice around e-commerce and why it’s a good idea to always make an effort.
Companies like Lead Forensics and A-1 WebStats claim to be able to give you a lot more information about your website visitors than Google Analytics can. And they’re right! But what are you going to do with that information?
In this episode of Internet Marketing for Humans we take a quick look at these “super-spy” analytics companies, what sort of information they can give you and how that might be able to help you, or not.
Find out more about A1 WebStats...
Simply uploading your videos to YouTube isn’t enough to get a high number of views. In this edition of the Internet Marketing for Humans podcast, we discuss two very easy ways of making sure that people actually watch your YouTube videos.
The article that Andrew mentions can be found here...
Design is a great tool for clarifying your message. In this episode of Internet Marketing for Humans we talk to Chris Chenery of Chenery Creative about the power of branding.
There are hundreds, if not hundreds of thousands, of articles online of how to do ‘good’ SEO and how to boost your rankings. Whilst it’s true there are hundreds of ranking factors, there’s really only one thing that actually, one hundred per cent totally matters. In this episode of Internet Marketing for Humans, we’re going to reveal what that is and what you can do about it.
Find out why Google My Business might be the best free marketing tool you’ve ever used. In this episode of Internet Marketing for Humans, we talk to Tony Southgate of Archant about why we are so very excited about Google My Business.
What’s the fastest way to find new opportunities in any market? We, here at Andrew Laws Associates, have a list of questions we ask ourselves and our clients to try and get to the bottom of how a market operates and where the opportunities are. In this episode of Internet Marketing for Humans we consider the answers to this list.
- Who are the influencers / who makes buying decisions in each market?
- Where does the market ‘hang out’; where online and offline can we find individuals in the market?
- What conferences / exhibitions are important in the market?
- What speaking opportunities can we find in the market?
- Can we create content (written, video or other) to place in industry publications?
- Can we position our client as an influencer?
- How important is social media to this market?
- Are genuine relationships formed or do marketing influencers in this niche use social networking as a foghorn?
- Should we be using social media at all, or should we focus on one platform, like Linked In?
- What opportunities will paid advertising / PPC (pay per click) open up for us, and which networks. How much reach can we expect for how much budget?
- What tone / content type appears to motivate market players?
- Who is linking to the market leaders? Can we use this data to better understand interactions between market players?
- How do companies within the defined market nurture brand exposure?
Networking events can be daunting but are a very good way of building your business. It can be difficult figuring out how to speak to people, how to break into conversations or how to make a good impression.
In this episode of Internet Marketing for Humans, we talk to Adam Scott of Ipswich Embroidery and Print and he comes up with some great hints and tips for how to handle yourself better and how to make the most out of networking opportunities.
LinkedIn can be boring as hell but it can also be a potent lead generator. In this episode of Internet Marketing for Humans, we talk to Milo of Digital Dominator about the small tweaks you can make to a LinkedIn profile to make yourself not only much more attractive to potential customers and clients, but also more human.
SEO is not the only tool in your marketing toolbox; sometimes it's a complete waste of time. In this episode of Internet Marketing for Humans, we discuss why sometimes SEO is a pointless faff and also reveal how to market yourself, if SEO isn’t a good fit.
Search volume is not a mystical phrase; it’s something that’s at the very heart of SEO and Internet marketing. In this episode of Internet Marketing for Humans, we demystify search volume and tell you how and why it could be the simplest and most important thing you could learn to drive your business forward.
It feels like there are lots of new social networks starting all the time, but it’s difficult to know which ones to go for. In this episode of Internet Marketing for Humans, we talk about TikTok – should you avoid it, ignore it or embrace it?
SEO optimising your website may not be the best thing you can do for your SEO. In this episode of Internet Marketing for Humans, we discuss over optimisation and why “SEOing” your website might be the most harmful thing you can do for your rankings.
Your business branding is about so much more than just your logo and how your business cards look. Good brand strategy can push your business forward in some quite fantastic ways. In this episode of Internet Marketing For Humans, we talk with Franzi and Angie of Studio Brandup about how to build a brand strategy, implement it and how to improve internal culture, all in the name of driving your business forward to where you want it to be.
Being successful in Internet marketing shares a lot of common ground with being successful in business and in your life. In this episode of Internet Marketing For Humans, we speak to Nik Gray of Action Coach about positivity, goal setting and the impact that mindset has on success in business (and therefore marketing).
Business automation is a hot topic at the moment, but did you know it’s about much more than just saving time? In this episode of Internet Marketing For Humans, we discuss not only the time saving aspects of automating processes through systems like Zapya, but also how using automation can help you work much, much smarter.
Instagram are hiding likes. In this episode of Internet Marketing For Humans Andrew and Jen discuss why they are doing it, what does it matter to you and what does it matter to the future of Instagram?
Blog commenting has long had a bad reputation but, when it’s done right, commenting on other people’s blogs can drive a lot of traffic to your website. In this episode of Internet Marketing for Humans we consider the strict rules to follow for it to be effective.
What is Google My Business and why is it so important? In this episode of Internet Marketing For Humans, we discuss why it is crucial to claim your Google My Business profile, what it could mean if you don't claim it and how it can be a brilliant tool for getting you ahead of your competitors.
Pinterest is about so much more than pretty pictures! In this episode of 'Internet Marketing for Humans' I am joined by Jen Meredith as we discuss why investing a little bit of time on Pinterest could give a great return on investment for years to come. We also explain how Pinterest can be a great way of driving traffic to your website via Google Image search results.
The Internet is full of Marketing Experts telling us to create content. Great. That's super. Content is crucially important, that much is already well established. But how can you create content when you're fresh out of ideas? How do you find out what content your audience (potential clients or customers) want to read about? In this episode of the 'Internet Marketing for Humans' podcast we reveal where professional writers look for inspiration when the ideas well runs dry. This podcast episode started life as a talk Andrew Laws gave at a Powered Up Networking event.
So you want to start a podcast? Hopefully you know what you want to say and who you want to speak to, but have you figured out the technical side of creating a podcast? In this episode of 'Internet Marketing for Humans' we talk to sound engineer, podcast editor and all round audio guru Gareth Patch of Semi Echo. Gareth explains how to record very high quality podcasts with almost zero investment.
Update - If you want to find out more about recording podcasts remotely we recommend reading this article - https://blog.descript.com/record-a-podcast-remotely/
In order to succeed you need to improve your processes. There is always a better way you could be doing things, not just in terms of efficiency. Improving your business and marketing processes can add value to you, your business and your clients or customers. In this episode of 'Internet Marketing for Human's we speak to Ian Fairweather of Arkouda Solutions. Ian is a 'Process Excellence Coach' and spends his time fine-tuning a wide range of processes for some very large companies. This podcast episode is a fascinating look at the improvements that anyone can make to their business by analysing in a methodical and logical way.
Facebook is changing. Always. In the wake of some fairly juicy news coverage large chunks of Facebook are becoming much more transparent. This is great for users, but what does it mean for businesses? In this episode of 'Internet Marketing for Humans' we look at the positive side of increased transparency and how to use this information for benchmarking your Facebook activity against your competitors.
What's the difference between Social Media and a Social Network. Does it even matter? In this episode of 'Internet Marketing for Humans' we reveal the answer!
Pobody's Nerfect. Nobody likes making mistaks. But having plans go wrong is an important part of what makes a business a success. In this episode of 'Internet Marketing for Humans' we are joined by James Kindred of Fork / Big Drop Brewery. We discuss 'the joy of mistakes' and explore the opportunities for learning and improving that project failure can offer us.
This is one of our long form podcast episodes, giving us the opportunity to explore topics a bit deeper than in our shorter episodes. In addition to discussing the importance of making mistakes we also explore ways of marketing that change perceptions (rather than changing products). We chat and laugh about some of the stranger mistakes big brands have made. We chat Shreddies, Beer and Burgers. The subject of viral marketing pops up as we discuss the fallout between Coleen Rooney and Rachel Vardy.
Instagram have removed the 'following' tab. What was it, was it helpful and will we miss it? In this episode of 'Internet Marketing for Humans' we discuss why we called the following tab 'spy mode' and whether the world is a better place now that it has gone.
Linked In have announced three improvements to company pages. Each seems fairly straight forward but one offers a great opportunity to make spreading your company message much more efficient. In a previous episode we discussed increasing organic reach on Facebook, this time it's the turn of Linked In. In this episode of 'Internet Marketing for Humans' we find out what this new Linked In function really means and reveal how to use it to get your message out to more people.
Google Ads (previous called Adwords) can be one of the most powerful Internet Marketing tools for driving highly profitable visitors to your website. But Google Ads can also be a fairly brutal way to spend terrifyingly high amounts of money to get mediocre results. So how do you exploit Google Ads to push your business forward without breaking the bank?
In this episode of 'Internet Marketing for Humans' we are joined by Matt O'Brien of Unscrambled. Unscrambled is an agency that was born out of the belief that paid search campaigns could be run more effectively and could deliver better results and greater profits for clients. This passion for PPC (pay per click advertising) has delivered astonishing results for some very large brands, including Saga Travel, the Open University and The Harley Medical Group.
Matt has been working in Internet Marketing for nearly twenty years. During this episode he explains what Google Ads is and why it can be so powerful. Matt also explains, in plain English, some brilliant ways of crushing as much value as possible out of your advertising budget.
There are some small, simple changes you can make to your website to easily boost your sales. In this episode of 'Internet Marketing for Humans' we are joined by James Kindred of Fork / Big Drop Brewery. James is a UX (user experience) expert and in this episode he guides us through some really great FREE ways to make your website punch as hard as possible.
Has the organic reach of your Facebook posts been dropping? Are fewer people seeing your Facebook posts? In this episode of 'Internet Marketing for Humans' we reveal why your Facebook posts are nosediving and give you one simple tip for turning the tide and winning at Facebook posting.
People love drama. People who practice SEO love drama. Almost as soon as SEO became a thing, a number of blogs, videos and podcasts have been published declaring that 'SEO is Dead'. So we thought we'd jump on the bandwagon. Only joking! In this episode of 'Internet Marketing for Humans' we discuss why some people are saying SEO is Dead.
You may have noticed that some websites have a www at the start of the web address, and some do not. And what on earth is an apex domain? Does any of this matter for SEO? In this episode of 'Internet Marketing for Humans' we look into what the www is all about reveal whether having an www will help or hinder your SEO efforts.
Some of your competitors probably own more than one domain name. Some even own hundreds. Why? In this episode of 'Internet Marketing for Humans' we discuss the logic and the potential madness of registering, owning and maintaining lots of domain names.
There are many myths and mis-information about choosing the right domain name. There are even some companies who might tell you to buy domain names that you didn't know you need. In this episode of 'Internet Marketing for Humans' we discuss what's important and what isn't. It's easier than you might think to choose the right domain name for your project.
What is PPC advertising? In this episode of 'Internet Marketing for Humans' we discuss what PPC advertising is why successful marketers love it so much. We also reveal the key differences between each platform / website and what motivates us to use specific platforms. Have you ever wondered which network is the cheapest and which might be the most profitable PPC channel.
If you are curious about advertising on Facebook, Google Ads, Instagram, Pinterest, Twitter or Reddit then we hope you find this episode of our podcast useful.
Social Media is very easy to use. Most of the time. But by avoiding these five key mistakes you can maximise the returns you get from investing your time in social media. In this episode of 'Internet Marketing for Humans' we speak to Social Media brand warrior Jen Meredith and learn some simple tips to create a social media presence that wins.
What is Google Search Console and why does it matter? What happens if you get a notification from Google telling you that there is a problem with your website that needs fixing? In this episode we reveal what constitutes an error in Search Console and whether you need to bother fixing them or not.
You may have noticed that some of your competitors have multiple websites, sometimes for selling the same products. Why do they do that? In this episode of Internet Marketing for Humans we explore the reasons behind one company having multiple websites. We also discuss the pros and cons of this approach to Internet Marketing and how it impacts on SEO.
If I was to tell you that someone you've never met is potentially spreading misinformation about your business what would you do about it? What if I told you Google might be telling people your business has closed down?
By not claiming your Google Business profile you are forgoing control of the first impression many customers will get of your business. The good news is that taking control of your Google Business profile is really easy.
In this episode of 'Internet Marketing for Humans' I discuss what Google Business is, how they use the Knowledge Box and what you can do about it.
What's the big deal about SEO? Everyone tells you that SEO is an essential part of any marketing strategy. So what is it?
This is the first episode of 'Internet Marketing For Humans' so we're going to talk a little bit about what we have planned for this podcast.
This podcast is for business owners, Internet Marketing professionals and anyone with an interest in marketing without the mess.
Find out more about the team behind this podcast at andrewlaws.com