The Climb: Recent Episodes
Jon Tsourakis
The Climb, presented by the Digital Mastermind Group, is where agency owners and marketing leaders tune in to get growth tips and strategies for growing their businesses.
Ep #100 - Find a Product in Your Service with Sunir Shah - Join Jon Tsourakis and David McGraw on another production of The Climb by the Digital Mastermind Group. In today's talk, Jon speaks with the CEO at AppBind, Sunir Shah, about finding a product in your service and building a recent app to help other digital agencies. Be sure to tune in and subscribe!
Ep #99 - Creating Events with Sarah Fejfar - Join Jon and David on another production of The Climb brought to you by the Digital Mastermind Group. In today's talk, Jon and David talk about the upcoming DMG event, and Jon speaks with Sarah Fejfar about helping online business owners leverage events to reach more dream clients. Tune in!
Ep #98 - Shiny Things with John Rossman - Join Jon and David on another production of the The Climb brought to you by the Digital Mastermind Group. In today's talk Jon speaks with John Rossman about his book The Amazon Way and about Jon favorite past time of chasing Shiny things.
Ep #97 - Developing a Product with Taylor Trusty - Jon and David are back with another production of The Climb, a Digital Mastermind production, speaking with Taylor Trusty on if an Agency should focus on building their own product, maybe some shouldn't? Join us.
Ep #95 - Fractional Expertise with Casey Stanton - It's another episode of The Climb brought to you by the Digital Mastermind Group. Today Jon speaks with Casey Stanton on what it's like to be a fractional CMO.
Ep #93 - Jon Tsourakis and David McGraw are back with another episode of The Climb, Episode 93. Jon speaks with author Gary Barker about the power of sales.
Ep #92 - Buyable with Steve Preda - Jon speaks with author Steve Preda about making your business buyable. In another production of The Climb produced by The Digital Mastermind, Jon and Dave discuss goals and aligning your business in order to be buyable, join us!
Ep #91 - Adding Value with Philippe Kwiatkowski - The Climb is back with another Digital Mastermind Group Production, Jon speaks with Philippe Kwiatkowski about adding value through cold emailing.
Ep #90 - Managing Relationships with Michelle Calcote King - In another production of The Climb brought to you by the Digital Mastermind Group, Jon and David speak with Michelle Calcote King of Reputation Ink about her journey of launching her agency and managing the relationships in her life through the process.
Ep #89 - Building an Agency with Jay Owen
As business owners and leaders, we should do what we can to train our teams with the skills necessary to become builders of their own. Check out this week's podcast where David and I chat with Jay Owen of Business Builders on how he built his agency. Please have a listen and let us know what you think.
Ep #88 - Mental Health with Jennifer Denney - Join Jon and David in another edition of The Climb brought to you by the Digital Mastermind Group. In today's episode we talk with Jennifer Denney about the importance of taking care of your own mental health as someone running an agency.
Ep #87 - Exiting a business with Marvin L Storm
AMI Baba Discount Code: Use THECLIMB - for $200 off the current pricing. Visit https://bit.ly/32DRXn2 to register.
Ep #86 - Rising with Eric Berman - In another episode of The Climb brought to you by the Digital Mastermind Group Jon and David speak with Eric Berman of Branditize out of San Diego. Eric encountered challenges in his early career to emerge with a successful agency today. Jon digs in to what it takes to rise from those challenges.
Ep #85 - Biz Dev with Chris McGuire - Want to learn how to develop business post Covid? Jon and David on The Climb speak with Chris McGuire about what it takes to land sales in today's environment. In another Digital Mastermind production, join us!
Ep #84 - Great Resignation with Inbar Yagur - In another Digital Mastermind production of The Climb, Jon and David speak with Inbar Yagur about the great resignation, as well as working in Martech as a parent. Join us for tips, tricks, and insights into the world of Digital Marketing.
Ep #84 - Mark Smith - Jon and David speak to Mark Smith of Ventana Research about market research. Another Digital Mastermind production of The Climb, join us and the learn more insights in the technology and digital marketing space.
Ep #82 - Aligned with Purpose with David Baldwin - In another instalment of The Climb, brought to you by The Digital Mastermind Group, Jon and David speak with David Baldwin about knowing yourself and putting yourself into your work. Join us for another exciting interview with leaders in the digital space.
Ep #81 - Measuring Success with Guy Powell - Do you have your systems in place to truly measure your marketing spend? Guy talks with Jon and David about setting up your ROI the right way and to scale. Another Digital Mastermind Group production of the The Climb, join us.
Ep #80 - Story of Selling with Jody Sutter - Jon and David speak to Jody Sutter of The Sutter Company about selling and telling your story. In another episode of The Climb brought to you by The Digital Mastermind.
Free 45-min consultation to agency leaders who can schedule time here: https://www.thesuttercompany.com/start-here
Martha's recipe for delicious lasagne bolognese: https://www.marthastewart.com/344188/lasagna-bolognese
EP #79 - Movie Time with Adam Waldman - In another episode of The Climb brought to you by The Digital Mastermind Group, Jon and David speak with Adam Waldman about what it's like working as an agency working for Hollywood. Jon admits his love for trailers and David gets called out for only liking movies with good actors noted, it's another great episode, let us know what you think!
Ep #78 - Growth Coaching with Robert Craven - It's another episode of The Climb by The Digital Mastermind. In this episode Jon speaks about growth in an agency and how coaching can help that. David joins Jon for the pre-show but missed this episode where Jon and Robert go for a long in depth look into growing an Agency.
Ep #77 - Building the Agency you want with Lee Goff - In another episode of The Climb, Jon and David speak with Lee Goff of Marketing Agency Coach about building the agency you want and how to get there. Lots to unpack in this great episode brought to you by the Digital Mastermind.
Ep #76 - Selling your Agency with Lorraine Ball - It's another Digital Mastermind production of The Climb where Jon and David speak with Lorraine Ball a long time DMG member. We get into motivation of selling, knowing what you want and what not to accept and all things marketing.
Ep #75 - Working with Agencies with Chris Martinez - In another edition of The Climb, Jon and David speak with Chris Martinez, CEO of Dude Agency, about working with Agency owners, their challenges and what works. A Digital Mastermind Production, Join us!
Ep #74 - Dashboards with Steph Hermanson - In another Digital Mastermind Group Production, Jon and David speak with Steph, Advisor at Atomic Revenue out of St. Louis, about dashboards and tracking the your clients key performance indicators, and how adding dashboards to your client engagements can increase your agency revenue.
Ep #73 - Live Streaming with Katie Fawkes - In another episode of The Climb Jon and David speak with Katie Fawkes of Ecamm, a Live streaming product that helps content creators make better and more professional content. Discussing tips and tricks and steps where you as an Agency can step into the world of provide streaming content for your clients.
Ecamm Live - www.ecamm.live Ecamm Live Community - www.facebook.com/groups/ecammlive Showrunner: https://www.ecamm.club/showrunner (you can download the pricing calculator there)
Ep #72 - Transfluence with Walt Rakowich - Jon and David dig deep with Walt on how to be a thoughtful leader with another episode of The Climb, a Digital Mastermind group production. Leadership and trusting your team is more important than ever, in this episode we find out how Walt applied his perspective while faced with a serious challenge in his business.
Ep #71 - Office Optional with Larry English - Larry is author of Office Optional: How to Build a Connected Culture With Virtual Teams, a roadmap to virtual work success. The book draws on his insights as cofounder and president of Centric Consulting, an award-winning business and technology consulting firm that has been virtual-first since its founding more than two decades ago.
Ep #70 - Leadership with Jonathan Bowman-Perks - In another production of The Climb by The Digital Mastermind Group, Jon and David discuss what it takes to be a leader in today's world and talk with Jonathan about his approach to it.
Ep #69 - Mergers, EOS, and more with Kevin Hourigan - Jon and David speak with Kevin Hourigan of Spinutech about his previous merger, EOS, and how to scale your business into the next level. Join us for another Digital Masterminds Production!
Ep #68 - Bio-Hacking with Justin Roethlingshoefer - Jon and David speak with Justin of OWN IT about what is Bio Hacking, and how to treat your body like a business to get the most out of it.
Ep #67 - Review and Reputation Management with Chelsea Craig - Jon and David talk about the importance of reviews for your agency using sites like Clutch.co and G2 with Chelsea of Rhine Reviews, they dig into the process and what it takes to keep your agencies reviews looking good and driving in business.
Ep #66 - Social Selling with Jonathan Baldock - Jon and David talk with Jonathan of SocialHP about using social media to increase sales. Jon gets his LinkedIn profile critiqued live during the interview for sales effectiveness.
Ep #65 Business Coaching with Jeff Nischwitz - Jon and David switch up their format once again to speak with Jeff about Coaching and Leadership. Jeff has seen it all from being a lawyer to a business owner and he now coaches others on how to be effective leaders.
Ep #64 - Sales Outreach for Agencies with Dan Englander - It's another Digital Mastermind Production where Jon and Dave discuss sales outreach and go over tips and tricks to increase your response rate. Jon interviews Dan Englander and they delve deep into how to up your sales game.
Ep #63 - Legal advice for Agency owners with Sharon Toerek - Jon and David discuss Jon's interview with Sharon about how Agency owners need to approach their legal documents such as Master Service Agreements and Proposals and more.
Ep #62 - Agency Match Making with Robin Boehler - Jon and David discuss match making. No, not about dating, but what search companies like Robin Boehler look for when hired to match an agency to a company's need. Another Digital Mastermind Production!
Ep #61 - Investing and Finance talk with Adam Carroll - In another edition of The Climb Jon and David talk with author Adam Carroll about investing, finance and more. Another Digital Masterminds Group production about running, expanding and investing in your Agency.
Ep #60 - Tax Planning for Agencies with Craig Cody - It's another episode of The Climb with Jon and David, in this show were speaking with Craig Cody of Craig Cody & Company - CPA, Tax Consultant & Tax Planning. Tax season is coming up and we discuss strategies and deductions to save you as much as possible from Uncle Sam!
EP #54 - Interview with Drew Meclellen - It's another episode of The Climb with Jon and David, a Digital Mastermind Group production. In this episode Jon interviews Drew Meclellen of the Agency Management Institute (AMI).
Ep #53 - Interview Series with Phil Lockwood - Jon interviews Phil Lockwood of Distill Agency where they dig into how to get the account you want, partnerships and how do you know your a good boss? It's another Digital Mastermind Group production of The Climb, join us!
Ep #52 - FTF - 11/13/2020 - Jon and David talk buying out clients, direct communication, PPP Loan Update and review of the weekly DMG call and more, welcome to The Climb.
Ep #51 - Scaling Pains Or Scaling Nimbly - Today Jon and Dave discuss how to scale without losing the company's identity, plus tips and tricks to avoid common mistakes. Tune in for another Digital Mastermind production of The Climb.
Ep #50 - Do you Want to Work Less & Earn More? - Jon and Dave have pondered this question for some time. Luckily the well sought after agency consultant Karl Sakas joins them to provide some answers so you can get the most out of your business.
Ep #49 - How to Zen Up Your Agency - Want to learn How to Zen Up Your Agency? Stay tuned as another episode of The Climb is coming where Jon and David discuss an interview Jon had with Keith Roberts of Zenman this past week.
Ep #48 - Free Talk Friday - 10/23/2020 - It's a Free talk Friday episode of The Climb brought to you by The Digital Mastermind Group. Your going to want to turn into this one, Jon and David discuss taking political stances in your business among other topics, bring your questions and comments!
Ep #47 - How to Save Employees and Let Go of the Bad Ones - Jon and David are back with another episode of The Climb brought to you by The Digital Mastermind Group. In this episode we're going to talk about how save that struggling employee worth keeping and and ensure your team is as efficient as possible.
Ep #46 - Free Talk Friday - 10/16/2020 - In this episode of The Climb, it's another Free Talk Friday where Jon and David discuss what's happening in the day to day agency world. Discussions include: Start of new Quarters, Ransom Attacks, and Insurance coverage and more. Join us, and bring your questions!
Ep #45 - Closing out the Quarter - In another episode of The Climb, Jon and David talk about closing out the Quarter, Oyova operates in 4 seasons with each quarter having their own struggles, and successes. In this Episode they'll talk how they process a quarter and what that process looks like.
Ep #44 - How to Fill Your Pipeline - Want to learn more about keeping your pipeline full? Catch Jon and David with another Digital Mastermind production of The Climb where they reveal insight on how they run their digital agency in hopes it helps you grow yours.
Ep #41 - Free Talk Friday - Sept 11th 2020 - It's another Free Talk Friday edition of The Climb. Jon and David talk about what is going on with Oyova this week, take questions from the Live audience and more. Join us and bring your Digital Agency questions.
Ep #40 - Build a reporting structure to manage and scale your agency - In this episode of The Climb, Jon and David delve into the world of reporting and scalability. Are you working in your business, or on it? Do you have the systems in place to grow, what are your KPIs and do you know your numbers?
Ep #38 - Are You the Problem & How to Tell - Are you living in a world of scarcity? Or is your world plentiful? Jon and David delve into the subject of how leadership should be approaching issues that arise in Digital Agencies.
Ep #37 - Free Talk Friday - 08/28/2020 - Jon and David are back with another installment of Free Talk Friday where they are going to discuss the latest happenings in Digital Agency life. Have a question? Ask us live!
Ep #36 - Recruiting and Hiring Talent - Ever wanted to know how to build the best team, is it always just hiring A level people, do you know how to develop talent? Are you invested in growing your team organically, or do you not value the human element and just want results? Jon and David go deep into HR of Agency Life.
Ep #35 - The Pillars of Agency Growth - Jon dives deep into his list of things that will be foundational to agency growth. David brings a By The Numbers segment that showcases local first purchasing. Tune in, challenge us, comment and subscribe to The Climb.
Ep #34 - Free Talk Friday - In this second edition of Free Talk Friday, Jon and David are going to discuss the latest that's going on in their world, Awards, Press Releases and Recognition.
Ep #33 - Annual Planning - Are you ready for the upcoming year? Do you make a forward looking plan? Is it 3 months, 6 months or do you go full 12 months? Jon and David discuss the ins and outs of planning to plan!
Ep #32 - Free Talk Friday - August 7th 2020 - It's a Free Talk Friday episode where Jon and David are going to discuss whatever comes up, answer audience questions, and talk about topics that happened this week. Join us Live and challenge us with a good question. It's a Digital Mastermind Production and were here to build your agency!
Ep #31 - Account Management vs. Project Management - Jon and David discuss the differences between Account management vs Project Management, which actions, and traits fall under which and why you might have your roles mixed up.
Jon goes solo and talks with Alex Kombos of Automatic and Pressable to talk about what he looks for when hiring an external agency.
Ep #29 - Agency Pricing Models - Jon and David delve deep into how to approach pricing with both retainers and project work. Should you go value based, or stick with fixed bid? Or maybe simply hourly work? Find out
Ep #28 - How to be a decent client - Jon and Dave are back with The Digital Mastermind for a break down on what it means to be a good client. What to look for and what not to tolerate.
Digital Masterminds delve into building your network, tips on how to cultivate that value added relationships to drive more business. Jon and Dave are joined by Lee Wochner of Counter Intuity, to answer the age old question, how do you develop meaningful business relationships?
Jon and David discuss ways to avoid burn out and when you hit that phase, how to get out of it. Every agency owner hits that burn out wall, and breaking through that matters. Plus Jon goes All American with his Tsourakis Topic and David talks job numbers in By The Numbers.
Is Your Brand Inclusive?
An opportunity to listen, learn and understand how we can all be better brand ambassadors for our clients no matter the industry or region.
Jon Tsourakis and David McGraw discuss breaking through in this episode of The Climb. Looking for tips and tricks to get your agency past it's current Plateau, how to leverage interns vs full time and protecting your agency with a gem you should have in all your contracts. Be sure to like and follow The Digital Mastermind Group!
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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The season finale. 20 episodes. So much learned. So many episodes.
This started as an experiment. I’ve come to enjoy and based on feedback, so are a lot of you.
In this episode, Dave and I reflect on what we learned over the last six-month podcasting as well as what we took away from our favorite guests.
Check it out. And stay tuned for season 2— we’re going live, baby.
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Amy’s one of the nicest people you’ll ever meet. She’s also humble. She’s built a 60+ person company that helps agencies and she’s growing.
If you asked her at the beginning of her career if she thought she’d be where she is today, deep down, I think she knew. Although you can’t discount that.
She’s worked hard, gained experience and put her detail-oriented, process-centric style of work to building a scalable company.
Join us as we chat about her climb, outsourcing, managing expectations and the cultural challenges of a remote workforce.
Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube
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Show Notes:
Amy’s Choice for Audiobook Listening ► https://www.scribd.com/
Amy’s Agency ► https://www.inboundbackoffice.com/
Amy’s Podcast ► https://podcasts.apple.com/us/podcast/id1322091284
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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I love entrepreneurs. Guys and gals that see a gap and take a chance. I especially like them when they’re marketers and work in sales.
Rick’s one of those guys. That’s what lead him to found SharpSpring, a marketing automation platform focused on agencies.
Join us as we talk to Rick about his company's success and what the most successful agencies are doing with marketing automation.
Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube
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Show Notes:
Rick's company ► www.sharpspring.com
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Jim’s a creative guy. He directs, consults, speaks and teaches on creativity.
He can’t get enough it.
That’s why I wanted him on the show.
I wanted to talk about how agencies can be more creative and how they can nurture it. We did that. And we also had a chance to discuss how you can take time out (or step away during a crisis) to work on your creativity.
Have a listen as we sit down with Jim Harrison from MetaVisual design studio.
Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube
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Show Notes:
Jim’s Studio ► www.Meta-Visual.com
Unlocking creative potential videos ► https://vimeo.com/showcase/7019674
Jim’s Recommended Books:
Alchemy by Rory Sutherland ► https://amzn.to/2SkzBii
Metaskills by Marty Neumeier ► https://amzn.to/2W6kABS
Riding the Creative Rollercoaster by Dr. Nick Udall ► https://amzn.to/3cS3Bdg
Design Thinking for Strategic Innovation by Idris Mootee ► https://amzn.to/3f26H0h
Innovation for the Fatigued by Alf Rehn ► https://amzn.to/35hE5vi
The Leader’s Guide to Lateral Thinking Skills by Paul Sloane ► https://amzn.to/2y24l0S
Group Genius by Keith Sawyer ► https://amzn.to/3cX6zx9
In Your Creative Element by Claire Bridges ► https://amzn.to/2Sia3lT
Brand Gap by Marty Neumeier ► https://amzn.to/2WaQWeK
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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What do you do in the good times? Are you prepped, ready to go and able to make it through a downturn? If not, you’re in for a rude awakening.
Sure, you may have been one of the lucky ones to receive the first round of funding from the government.
But depending on how long you’ve been in business, you want to look to the companies that have made it through the ups and downs.
You want to know what to look at in your clients and your niche to gauge your decisions. You want to know when and where to pivot.
We had the opportunity to catch up Brett Cohen & Bill Gadless. They’ve been in business for over 26 years. Listen to how they’ve made it through the dotcom bust, 9/11 and the great recession. Tons of tips for agencies of all shapes and sizes, from partnerships to sales tips to operations.
Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube
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Show Notes:
Brett & Bill's agency ► https://www.emagine.com/
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Join Digital Mastermind:
Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Brad’s a numbers guy. He’s also a process guy. When you mix the two, the output is a powerhouse company designed to help digital agencies propel their growth.
It’s called Accountfully. This is where he and his team manage clients’ books and act as a CFO, helping with financial decisions of shapes and sizes.
And he’s also a quick study. In a matter of days, many were calling him a PPL and EIDL expert.
In any event, he was kind enough to come on the podcast and tell us what we can do right now in this crisis as well as what we can do to future proof our agencies.
Be sure to subscribe! Do it here ► https://bit.ly/theclimbyoutube
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Show Notes:
Brad's Firm ► https://www.accountfully.com/
Brad's LinkedIn ► https://www.linkedin.com/in/bradebenhoeh/
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Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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I love changing my mind. It means someone produced a piece of data or such a compelling argument that I’ve taken a new position. In other words, I learned something new.
Before this interview, I was pretty deadset in my opinion on working remotely. I believed something was lost when humans are not in the same building.
I know. It’s old school. And times are changing.
But that’s why my guest was the perfect person to chat with about a distributed workforce.
Jason’s agency is born and bred out of a distributed environment almost ten years ago. He has employees all over the world. And no, he’s not from the future. I asked him. He’s just ahead of the curve, where he’s embraced this evolving structure from a logical perspective.
You see, it’s not about cost or saving money. That’s the wrong way to look at it. It’s about your ability to deliver more to your clients.
To Jason, this model has created a sum greater than it’s parts. His agency is profitable and productive. And it’s attracted stronger talent, developing a more diverse, experienced workforce.
So you have to ask yourself:
- Do you want more diversity?
- Do you want stronger talent?
- Do you want a more productive workforce that works from home?
Who the hell wouldn’t? This episode is for you, especially now that most of the world is forced to work from home.
Listen to our chat with Jason, where we talk about how to create and manage a distributed digital agency, profit sharing, onboarding team members, Pearl Jam and a whole hell of a lot more.
Check out this episode, leave some feedback and please subscribe.
Do it here ► https://bit.ly/theclimbyoutube
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Jason’s agency ► https://crowdfavorite.com/
Jason’s Twitter ► https://twitter.com/the_real_JR99
Tool Jason hasn’t used ► https://www.sococo.com/
Jason’s blog post ► https://crowdfavorite.com/behavioral-traits-of-leaders-in-a-crisis/
Jason’s LinkedIn ► https://www.linkedin.com/in/jason-rosenbaum/
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Michael Gass. He’s been doing this for a bit.
We wanted to talk about Coronavirus, specifically how agencies should communicate and how they should position themselves.
First off, what I have to say is he’s a professional. He’s got family directly affected by the crisis. But he still came on the show.
And his advice during the crisis— don’t sell or prospect. Prepare for new business. Help others and add value. Support them in any way you can. Sure this goes without saying, but it’s worth saying again. He also offered some dos and don’ts for social media during this storm.
What else should agencies do? Take the time to figure out your positioning. Michael believes this is the foundation for new business. We also took a deeper dive into Michael’s approach. He lays out how to do it. And he should know. He’s held over 450 workshops working with agencies on how to do this.
He also gives me some advice on content creation that’ll more than likely help you. Granted, these are things I’ve heard before, but when it comes from Michael, it resonates.
Join us for episode 13 where we chat with one of my favorite Alabamians about what your agency can do in the crisis with your social media and positioning.
Be sure to subscribe! ► Do it here.
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Show Notes:
Michael's Blog ► https://www.fuelingnewbusiness.com/
Michael's Email ► michael at michaelgass dot com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Navigating a crisis is tough in any industry. But when you’re a marketing agency, it can be even tougher.
For instance, how many months of capital do you have on hand? Hopefully more than 1-3 months. According to our guest Nick, that’s the average. And based on what he’s saying, you need 6 months or more.
He’s a researcher and a strategist with a financial background who happens to work with agencies.
I thought he would be a good guest to speak to about the Coronavirus pandemic and he didn’t disappoint.
So what are your plans? Are we as whole calculating the longterm economic impact? Are you still in shock waiting to take action?
Have a listen as we talk through a lot of things you may be thinking about right now.
Be sure to subscribe!
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Show Notes:
Nick’s Company ► https://prometheanresearch.com/
Nick’s LinkedIn ► https://www.linkedin.com/in/nicholaspetroski
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Charlie’s authentic. No one can argue this.
He’s always hustling. He’s a hustler. But not in the conman type of way. Rather, in the “lots of action” kind of way. Although he thinks it can be a problem. I’d argue this.
But then again, maybe I think too much. ;)
Over the last 14 years, he’s honed the actions that built his agency, into a strategic powerhouse with 40+ people.
In fact, some could argue he owns the digital health care marketing niche.
He’s accomplished this by delivering work so good for his clients, they brag about him. These are the best type of referrals.
And now he’s clear on his differentiator. Here’s his value proposition: “Where strategy, content, and execution are ‘chromosomically’ linked”
Hell, I couldn’t pronounce that C-word, but who am I?
And if you asked Charlie how to find your differentiator, you’d probably get an answer that sounds something like this “If you don’t know it, find it. Stop pretending and manufacturing. Act like a big agency and ask the people you’re doing the work for.”
You gotta love an answer like that.
He’s pretty clear on his opinions. I like that in person. No sugar coating. Real unbridled authenticity. It’s refreshing. I think you’ll like it too.
Join us where we talk about working your niche, selling wider and deeper into companies, retargeting, PonyCycles, culture, prison, punching, outcome-based marketing, value-based pricing, keeping and fostering talent and way more.
Be sure to subscribe!
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Show Notes:
Charlie’s Agency ► https://www.propellercommunicates.com/
Charlie's LinkedIn ► https://www.linkedin.com/in/charles-flax-6635206/
General Tso Documentary ► http://www.thesearchforgeneraltso.com/
Jobs in Sports ► https://www.jobsinsports.com/
Charlie’s Pink Saddle ►https://amzn.to/3ddUQeP
Charlie’s Pony Cycle ► https://amzn.to/3b3S0qB
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Website ► https://www.digitalmastermind.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Geoff is a through and through entrepreneur.
He started his first business in high school. He started his agency when in college. And he’s owned multiple businesses since then, including some ice cream shops. He’s still starting businesses. He won’t stop.
Why would he?
He’s not a set it and forget it guy. He’s an innovator. Hence why his agency was one of the first to convert to agile only development.
He’s always looking for a competitive advantage and differentiator. Now his agency is on the bleeding edge of design thinking, working alongside Google.
This is the company Geoff’s built. An innovation company. They’re always pushing. But it’s not just him in a lab concocting ideas. He’s built the team around him that demands this level of innovation.
And he’s truly embraced eliminating his own job by surrounding himself with strong leadership. Thankfully, this created a little bit of time in his busy schedule where he could sit back a bit and chat with us.
Join us for episode 10 where we talk with Geoff Wilson about leveraging resources, outbound marketing strategies, managing growth, leadership, peddling sports cards and more.
Be sure to subscribe!
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Show Notes:
Geoff’s Agency ► https://www.threefivetwo.com/
Geoff's LinkedIn ► https://www.linkedin.com/in/geoffwilson
Patrick Lencioni (author) ► https://amzn.to/2PLL4X3
Sports Card Investor ► https://www.sportscardinvestor.com/
Five Dysfunctions of a Team ► https://amzn.to/2TDy1t6
The Advantage ► https://amzn.to/39KyeAg
Predictable Revenue ► https://amzn.to/335T9v4
Seth Godin’s Best Book ► https://amzn.to/338eBzs
Trade Association Software ► https://www.noviams.com/
Apt Rental Website Jax ► https://www.rentjax.com/
Apt Rental Website TB ► https://www.renttampabay.com/
Social News Desk ► http://web.socialnewsdesk.com/
Neighborly Software ► https://www.neighborlysoftware.com/
Geoff’s Email ► Geoff at threefivetwo dot com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermin...
Instagram ► https://www.instagram.com/digitalmast...
LinkedIn ► https://www.linkedin.com/company/digi...
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsoura...
Twitter ► https://twitter.com/jontsourakis
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What’s your purpose? Does it align with your agency’s purpose?
Here's another thing to consider, are you trying to make your agency something it’s not?
These are questions Jeb Banner kept asking himself. He was the CEO of his agency, kept hitting walls and got burned out. Although while he was still running it, he spent the last 5 years trying to find a product, trying to find something with recurring revenue.
From this, he discovered what happens when DNA clashes. His agency wanted to be an agency. He wanted to build a product and be a product company. Round peg, square hole. You’ve seen it before, but it’s hard to notice when it’s you— the cause of the issue.
Jeb noticed and did something about it. After multiple attempts at building a product, he finally spun one out —Boardable, a board management platform that helps nonprofit communicate.
Join us for episode 9 where chat about why musicians are better employees, core values, how to develop a product for your agency, what it takes to be a healthy CEO and way more.
Be sure to subscribe!
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Show Notes:
Boardable ► https://boardable.com/
Jeb’s Agency ► https://www.smallbox.com/
Jeb's LinkedIn ► https://www.linkedin.com/in/jebbanner
Jeb's Twitter ► https://twitter.com/jebbanner
Jeb's Personal Website ► http://jebbanner.com/
Patrick Lencioni (author) ► https://amzn.to/2PLL4X3
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
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Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Kerry’s agency was a lifestyle business. She had no idea. But when she discovered this, she wanted a growth business.
She maximized the value of her agency beyond the revenue and profit margin. She focused on differentiation, processes and specialization — working with B2B tech firms.
She also stopped thinking of her employees as family and started thinking of them as team members.
Something must have worked. Because along the way, she was approached 7 times before finally selling.
Now she runs the global office for North America for Publitek. She’s happier than ever.
Join us for episode eight where we chat about her climb, leadership, acquisition targets, communicating expectations, and more.
Show Notes
Kerry’s Agency - https://www.publitek.com/
Sometimes you meet couples that compliment each other in every way. Sometimes they marry. And sometimes they decide to run a business together.
This kind of teamwork isn’t ordinary. And I mean real teamwork. And when it starts at the top and trickles through your business down to the newest employees, you have a solid culture. And when you have a solid culture, anything is achievable.
I had the honor to interview Nikole & Mike Rose, the two people I’m attempting to describe here. The company they’ve built embodies the inbound marketing agency many ascribe to have. They’re a HubSpot Diamond Partner. They embrace Open Book Management (OBM). They follow the EOS (Entrepreneurial Operating System). To many others, these are just popular buzzwords, and in many cases, expensive distractions.
To Nikole & Mike, these aren’t just fads. These are systems and methods they worked hard to implement and are now reaping rewards. But they would be too humble to credit themselves for this, and rightfully so. They would credit the culture and their team.
(And as quick aside, here’s an example of Mike’s humility. When I asked if he wanted to promote anything, he took that time to promote our next Digital Mastermind Summit, which takes place in December. What a guy!)
So if you want to grow your agency, are thinking about acquiring other companies, have questions on culture, then this show is for you.
Join us for episode seven where we talked about everything from acquisitions to TopGun, the definition of “likeability,’ how to avoid culture clashes and more.
Be sure to subscribe!
And share your thoughts. I'd love to hear from you.
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Show Notes:
Mike Rose’s Book - ROWE ► Return on Energy - https://amzn.to/31YqUhv
Mojo Media Labs ► https://www.mojomedialabs.com/
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Mentors are important. To Shannon, it’s important to have one and to be one.
Don’t get me wrong, Shannon’s not a preacher. She’s more than that. Shes’ a teacher, a role model.
She’s built a successful, growing marketing agency with a team of women that she empowers by telling her story and being transparent about her life. (And before you ask, it’s not that she won’t hire a man, this is just the way it’s worked out so far.)
But Shannon’s the real deal. She lives “women empowerment” and wants others to understand “you can have it if you want it.” And she believes people can get in their own way. They create the self-limiting beliefs that disempower themselves.
Sound simple enough fix? It’s not. We know that.
So join us for episode 6 where we discuss women empowerment, role models, kid guilt, custom marketing approaches, psychedelics and a bunch of marketing tips and strategies along the way.
Be sure to subscribe!
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Show Notes:
(Book) Daring Greatly by Brenee Brown ► https://amzn.to/2w6fGvz
Forbes Council ► https://forbesagencycouncil.com/
Shannon's Agency ► https://leaditmarketing.com/
(Book) How to Change Your Mind ► https://amzn.to/3bkGkAZ
Shannon's Email ► sprager at leaditmarketing.com
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Connect w/Digital Mastermind Group
Facebook ► https://www.facebook.com/digmastermindgroup
Instagram ► https://www.instagram.com/digitalmastermindgroup/
LinkedIn ► https://www.linkedin.com/company/digital-mastermind-group/
Twitter ► https://twitter.com/dig_mastermind
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Connect with Jon Tsourakis:
Facebook ► https://www.facebook.com/jon.tsourakis/
Instagram ► https://www.instagram.com/jontsourakis/
LinkedIn ► https://www.linkedin.com/in/jontsourakis/
Twitter ► https://twitter.com/jontsourakis
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Taylor Trusty: Escaping, Life After an Agency & Starting a New Venture
Taylor was trapped. He owned his agency for 14 years. That’s most of his life up to this point. He started it when he was only 19.
But he had to get out. Although when he tried, it turned out his agency wasn’t sellable.
So he went about the hard way, the right way. He made it more valuable, then sold it.
Then he found himself. Then he started another company.
Join us and listen to his journey.
In this episode, we laugh a lot, we get personal, we talk about being a business owner, selling an agency, crashing in front of an audience, and we serve up some meaty marketing tips along the way.
Please listen and tell me what you think.
And be sure to subscribe!
P.S. if you want to watch the interview, check it out here.
Gabe’s got “it” together. He’s one of those guys. He just gets it. And when he doesn’t, he’ll take the time to figure it out, then build an army to do it his way.
Keep in mind, “his way” is serious. Because to Gabe, marketing is important. Just as important as law or medicine.
But his way works.
Want proof? He started an agency in a dorm room and grew it to 250 people.
And during that time he won big accounts; he worked with major brands like Microsoft, IBM, P&G and the NFL.
Then he sold it. Now he’s doing it again. He’s building another agency—from scratch.
In this episode, we get down and dirty, discussing the nitty, gritty details with Gabe on how he did it, why he doesn’t have a ping pong table in his office and what to do if you want to win marquee brands yourself.
Thanks for listening and be sure to subscribe!
Show Notes: Gabe’s Wikipedia Page - https://en.wikipedia.org/wiki/Gabriel_Shaoolian
Gabe’s LinkedIn - https://www.linkedin.com/in/gabrielshaoolian/
Gabe’s Agency - https://www.digitalsilk.com/
Biowars - https://www.biowars.com/
Gabe's email - Gabriel at digitalsilk dot com
Lee’s talented. He’s written 64 plays. He’s been a professor at USC. He’s built an agency that grew during the recession.
But it’s more than talent. He works hard. Really hard.
And why wouldn’t he? He believes work provides purpose.
He’s a caring guy that speaks from the heart. And in fact, that’s one of the founding elements in his agency - from the sales process through the execution of the work - “it’s heart to heart” as Lee would say.
Although he didn’t do all this alone. He has a brilliant business partner. He’s fostered a team through an intentionally collaborative environment. But what you can’t limit or undervalue is that he was smart enough to surround himself with people that help him succeed.
In our latest episode of The Climb, we learn how Lee merged his passion with his work life, how he fosters a creative atmosphere and why DeLorean’s were a poor choice for toll roads.
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P.S. For the record, I know what Mai Tais are. ;) Our connection got a little spotty in certain places. We film this on Zoom so it’s not always the best.
Show Notes * Lee’s Supercuts blog post - https://counterintuity.com/lessons-from-supercuts/ * Rate My Professor - https://www.ratemyprofessors.com/ShowRatings.jsp?tid=1004163 * Lee’s Favorite Band - http://www.ubuprojex.com/ * Lee’s agency - https://counterintuity.com/
What good have you done lately? This is a question Cameron Madill thinks about a lot.
With that thought, he’s built an agency that oozes with corporate good. But this wasn’t at a cost. Not in the longterm anyway. In fact, since then, he’s doubled his business.
Is this what you get when you take a kid from Portland, send him to Stanford to get a degree in physics and have him start an agency with his dad?
Nah. It’s more complex than that. Cameron Madill’s a deep thinker. A learner according to one personality test. And an all-around good guy who has genuine give a damn written all over him.
It’s paid off. And my bet is it will continue to pay dividends for his people, his pocket and our planet for a long time.
In our second episode of The Climb, we take a deep dive into what it means to become a Certified B Corp, falling into a business vertical and aligning values with work.
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Show Notes:
Books Mentioned
- Ray Dalio - Principles book
- Who Says Elephants Can’t Dance book
- So You’ve Been Publicly Shamed book
- Snow Falling on Cedars book
- New Jim Crow book
- Inside Advantage book
Other Links
- EOS - https://www.eosworldwide.com/
- The book report Cameron sent me when we first met
- Certified B Corp - https://bcorporation.net/
- Cameron's Agency - https://www.pixelspoke.com/
- Cameron's LinkedIn - https://www.linkedin.com/in/cmadill/
- https://floridaforgood.com/
- Entrepreneur's Organization - https://www.eonetwork.org/
- The book report Cameron sent me when we first met
- Cameron's Favorite Non-Profit - https://oregonbravo.org/
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What if you didn’t plan with a vision mind? What if you just took your business step by step, quarter by quarter?
It’s contrary to what you hear a lot these days. The strategy is different. Instead of looking so far ahead, you simply focus on your next move and make sure you get it done.
This is what David McGraw has done.
Over the last 10 years, he's been able to take Oyova (www.oyova.com) from a one-person shop to over 25 employees and growing.
In this very first episode of The Climb, we talk about how he got into this, culture setters, and some of the biggest mistakes marketing agencies are making today.
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