Griffin Realty Group | Ask A Griffin Podcast by Danny Griffin: Recent Episodes
Danny Griffin
Are you a buyer, seller or real estate agent who has questions about buying or selling residential property now or in the near future, but you can’t find an easy way to get your answers? Then the Griffin Realty Group | Ask-A-Griffin Podcast with Danny Griffin is the help you need.
In "How Will Home Sellers & Buyers Know What Makes You Different?", we discuss the importance of differentiation in a crowded real estate market. To stand out, you must offer something unique and empowering for both sellers and buyers. It's important to understand the context of your ideal client to ensure your offer resonates with them. Giving away valuable information for free is a great way to build trust and establish your expertise. By focusing on differentiation and value, you can set yourself apart and attract the right clients.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
Many real estate agents and trainers like to quip that, “buyer are liars,” and that thought is a terrible way to begin your approach to help a home buyer. The simple truth is that buyers start their search at the outer ring of the bullseye not sure of what they really want to buy. It’s best to recognize that as well as the fact that they migh be stressed about making a large emotional and financial decision.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
Many home sellers overthink reconditioning their property before selling. While upgrading major items over the lifetime of owning a home is never a bad idea, the most important first step is to spend time having the property professionally cleaned outside and inside. This action step has an enormous positive change when it comes to not only the physical experience when a buyer visits but also showing the buyer that you have cared for the property. If you don’t present it cleanly, they will assume you didn’t care for it in general, and will devalue it versus the competition.
Learn more: https://thegriffin.co/fastest-way-renovate-your-home-before-selling-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
Most agents do not have a formal education in marketing and are therefore unaware of the term avatar, which refers to the profile of the perfect customer. In real estate it’s easy to choose an avatar by geography and price range, however, it’s even more critical to understand the psychographics of “why” the avatar is taking action and “how motivated” they are to take action. Yet the most important factor in determining avatar, is to truly pursue the ideal customer from the beginning of your career and never be satisfied with a plan B avatar.
Learn more: https://thegriffin.co/who-is-your-ideal-client-ask-a-griffin-2/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
Many cash buyers assume that a cash offer is the most important factor in their offer. However, that’s not always the case depending on the particular seller’s needs. In all cases it’s best to remember that you likely will be asked to show proof of funds and should not be offended, rather simply prepared with a letter from your financial institution validating your liquidity and ability to close quickly. That’s the most effective way to leverage a cash offer.
Learn more: https://thegriffin.co/when-paying-cash-dont-assume-its-your-best-leverage-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
In conclusion, pricing out major deferred upgrades is a crucial step in ensuring a successful home sale negotiation. By having professional estimates and/or completing renovations in a simple, appealing style, you can increase the overall value of your home and avoid any unnecessary challenges during negotiation.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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Too many real estate agents think that marketing starts with internet lead generation software or advice to target a certain type of lead when a most important first step is to stay focused on choosing the geographic area within which you want to do business. This is easily determined by looking in the Multiple Listing Service to a reasonable area with plus or minus 500 sales in the last year.
Learn more: https://thegriffin.co/where-is-your-target-market-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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You’ll often hear real estate agents ask if the buyer has been pre-approved. We should clarify that pre-approval is at the beginning of a full process of underwriting not only the buyer’s capability to borrow money and pay it back over time, but also a question of whether or not the property itself has enough appraised value to merit the loan. Never assume anything until underwriting gives a “clear-to-close.”
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/149894056
Many people spend years living in a property and give little consideration to selling someday. As a result, they tend to neglect maintenance projects that protect the market value. Therefore, if you’re thinking about selling you must realize that buyers will perceive your property to be worth less if they have to assume responsibility for upgrading your home. It’s best to start with the lowest cost projects that give the home a more solid feeling.
Learn more:
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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Many real estate agents assume they the know enough people who will refer them so that they will actually be able to build a business. However, that assumption is usually never true except in rare occasions where the referral business is set up in a professional and systematic way. Therefore, is critical the you learn how to leverage marketing to introduce yourself and your services to people that you don’t know so that you can build a sustainable business.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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When a buyer makes an offer on your property, most of the time they will include a home inspection. The purpose of that inspection is to identify any and all problems with the physical property. Therefore, it’s best that you hire your own inspector to perform an inspection to identify any issues upfront so that you can rectify problems before they cost you a sale.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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One of the most important things to remember when you’re building a business is that, ‘Nobody’s coming to help you. Real estate agents who are independent contractors are fully responsible for building their own businesses no matter how much help they receive from their brokerage. The key is to build, follow and adjust a simple and effective business plan.
Learn more: https://thegriffin.co/whos-going-to-help-you-build-your-business-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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Getting pre-qualified for a mortgage loan is every smart homebuyer’s first step. Once the buyer knows what they are qualified to spend they can see more clearly what that money is actually buying and help their agent negotiate on their behalf from a position of strength.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many sellers prepare to sell their property by comparing the condition of their property to other properties that are currently active on the market, rather than properties that most recently sold. The key is to look at the condition of properties that have already sold and be honest about your comparisons.
Learn more: https://thegriffin.co/compare-your-propertys-condition-to-sold-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Most real estate agents have never taken the time to write down a clear financial target. In order to get started simply write down an aggressive but realistic amount of money, verify that agents in your area are already doing that, then figure out how many transactions at the median price you’ll need to be successful.
Learn more: https://thegriffin.co/are-you-setting-financial-targets-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Too many home buyers believe that representing themselves by going directly to listing agents will save money. The truth is that although there’s plenty of information on the Internet, it’s no comparison to the information that a good buyer’s agent with good insight can offer a buyer when negotiating the best price and terms.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
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Too many home buyers believe that representing themselves by going directly to listing agents will save money. The truth is that although there’s plenty of information on the Internet, it’s no comparison to the information that a good buyer’s agent with good insight can offer a buyer when negotiating the best price and terms.
GRAB OUR FREE COURSES
➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
SUBSCRIBE TO THE PODCAST
➡ Apple Podcasts: https://apple.co/2HGL5qI
➡ PocketCasts: https://pca.st/itunes/1498940561
➡ Castro: https://castro.fm/itunes/149894056
Many sellers don’t understand how critical it is to list their property at the correct asking price in any market environment. The assumption that cheating their price to the high side is harmless is incorrect thinking. The wrong asking price decreases buyer traffic and feedback. The hope that someone will just “bring you an offer” is a poor strategy and will only encourage a savvy buyer to bring a much lower offer. Therefore, even if your asking price is incorrect to begin with, you must adjust it downwards to be competitive.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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➡ Castro: https://castro.fm/itunes/149894056
The greatest challenge for all real estate agents is that they think they can simply sell some properties and a business will emerge. Unfortunately, that’s delusional. Ultimately, to be successful, an agent must consciously develop the correct tri-polar personality and become a visionary, a system builder and an assembly line worker.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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Real Estate Agents & Agencies in certain states are allowed to enter into a written disclosed dual agency relationship with both home buyers and a home seller in the same transaction. The agent remains responsible for confidentiality regarding material personal information and accounting for all funds. Best dual agency practices would call for the agent to properly advise and inform both parties about all pertinent market and property information so that all parties enter into an educated and empowered transaction.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
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Too many agents decide to enter the real estate business without a vision for how they will build their business. They assume that by knowing enough people and talking to them about buying or selling real estate they will somehow build a sustainable business. The key is to start off with a simple strategic plan based on how the business already works and customize it for your vision.
Learn more: https://thegriffin.co/do-you-have-a-vision-for-a-real-estate-business-that-works-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
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Real Estate Agents are allowed to enter into a buyer agent relationship with home buyers and become a fiduciary subject to all applicable legal obligations. A fiduciary responsibility obligates the real estate agent to act as a faithful servant or trusted advisor. When engaging in a real estate purchase it’s critical to take full responsibility as an informed buyer and choose an agent who also has an extended team of other trusted advisors who will be required to complete the transaction.
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
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It’s understandable that many home sellers believe that their property can’t be compared to other properties because of the many variables that make their home unique. While the many differences are stark, it’s a false assumption to assume that an organized comparison is impossible. The reality is that simple mathematical formulas help compare apples to oranges by considering many data points, this allows for a much closer comparison in value than might be perceived possible.
Learn more: https://thegriffin.co/apples-to-oranges-how-do-you-compare-houses-the-griffin-realty-group-ask-a-griffin-podcast-92/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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The reason that most real estate agents struggle to sell more than the average 3 homes per year is because they don’t realize that they are the owner of a business. For any business to be successful it must have a plan with solid bones that keep it from collapsing. Once an agent begins to exercise routines based on a good plan, then a predictable and sustainable business will begin to emerge.
Learn more: https://thegriffin.co/do-you-have-a-real-estate-job-or-business-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
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The modern day home buyer assumes too quickly that they know exactly how the home buying process works. The idea that accessing homes online is the first and best step is inaccurate. Home buying best practices include connecting with a buyer’s agent who will help you navigate the entire process versus simply identifying properties online. Furthermore, buyer agency is easy as compensation is primarily built into the marketplace and mostly requires no up front fees.
Learn more: https://thegriffin.co/does-having-buyer-representation-matter-the-griffin-realty-group-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Many home sellers have a perception of the way a property is sold. That perception often overweights the importance of marketing. While marketing plays a role, pricing a property correctly is the most important factor in a successful sale. The right price will overcome poor marketing, however, even great marketing will never overcome the wrong price.
Learn more: https://thegriffin.co/why-does-the-right-price-matter-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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As a real estate agent you must realize that you are building a business and to be successful you need a good plan. However, even with a great plan, you’ll need to know that there will be many setbacks as you learn how to be successful and you should not use those challenges as a reason to think you’re not capable of building a business. Instead, simply commit to the process and don’t quit!
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Too many real estate agents expect their company, broker, manager or even mentor to make everything better for them. The simple fact is that even when people have your best intentions in mind, admit a simple fact: Nobody’s Coming For You! It’s critical that you immediately become a better student of how the business really works and the best way to do so is to listen to the consumer tell you what type of help they really need.
Learn more: https://thegriffin.co/nobodys-coming-for-you-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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When the Internet Aged arrive, birth was given to a new world of the wannabe real estate gurus who began convincing the everyday working real estate agent that they had the easy path to riches. Instead they drown them in mostly useless Internet buyer inquiries instead of teaching them how to begin the proper prospecting of seller and buyer relationships that lead to in-person business. So beware the real estate gypsies and their lead generation gimmicks!
Learn more: https://thegriffin.co/beware-the-gypsies-their-triggers-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Once you build a profitable real estate business, it’s important to pay yourself an owner’s dividend first. However, it’s just as critical to not waste the rest of the profit on frivolous ideas or shiny objects. It’s paramount that you reinvest into the “golden goose” or most profitable activity that’s driving your growth if you want to build a predictable business that lasts.
Learn more: https://thegriffin.co/profit-scale-ask-a-griffin-podcast/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Once you build a successful real estate business based on a strategic approach, it’s critical to not get fooled by a “set-it-and-forget-it” attitude. It’s critical to subscribe to the Japanese business philosophy of kaizen or continuous improvement. When you constantly work on bettering your business, you begin to bullet-proof it against all external changes that challenge its survival. GRAB OUR FREE COURSES
➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
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Too many real estate agents get overly excited when they put a deal under contract only to dump their client onto the closing department and ignore that their client needs them now more than ever before. The most important stage of a real estate transaction is the closing process. So, pay close attention to your client, offer top notch service, and you’ll win a raving fan who’s likely to refer to your business for life!
Learn more: https://thegriffin.co/are-you-earning-your-referrals-ask-a-griffin/
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➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
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SUBSCRIBE TO THE PODCAST
➡ Apple Podcasts: https://apple.co/2HGL5qI
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When you are writing an offer on behalf of your buyer or accepting an offer on behalf of your seller, be sure to write or accept dates that are realistic and will be met without the need for unnecessary timeline extensions. Be diligent especially when it comes to keeping good records of all significant communications with all parties to the transaction to stay compliant and protect your client.
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A real estate closing process is a complicated orchestration of many critical dates, deadlines, and third parties, such as home inspectors, mortgage brokers and attorneys. Therefore, it’s more often than not something goes wrong. Therefore, as the orchestra leader you must anticipate what could go wrong and be out in front of offering solutions to keep the closing on track.
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As you switch from a sales brain to an administrative brain you must also get help from detail-oriented people. However, do not run away from your responsibility to be the leader and explain the closing process to your client while also stepping in to handle any closing issues that threaten the sale.
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When real estate agents engage with buyers and sellers they are creating a professional relationships within which the client will need straightforward advice in order to move through sticking points. Use your empathy and care but you must give straightforward clear advice that helps them get the deal that fulfills their “why” they wanted to move in the first place!
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Agents spend too much time trying to sell a particular house versus trying to read what their client is feeling and thinking about the process. By asking good questions an agent can begin to identify solutions that help their clients make informed decisions rather than being pressured through sales techniques.
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The Internet Age has forced the world to be more transparent and give away most all information for free. Therefore, the honest, servant-minded agent understands that the constant curating, organizing, and giveaway of our best information positions them as the go-to authority with nothing to hide and everything to win. In this scenario there is no need to oversell themselves as quality business is now being magnetically attract.
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Sales is a department not a wholistic approach to running a real estate agent business. You must have the perspective of a business owner to focus on constant new business development so you don’t become a hobbyist sitting around waiting for other people to hand you referred sales opportunities.
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Repurposing your core content is how to avoid getting overwhelmed by all the decisions you think you need to make when it comes to managing social media to present your message. Start by creating your core content physically and then digitally on a regular frequency.
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It’s very important when presenting to sellers and buyers a very clear plan in simple steps. When you do that the affect is that you’ll begin to eliminate misperceptions about the process and give the consumer a clear path to success.
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Too many agents take content and it’s power to convert for granted. They assume that it’s ok to “drip” unorganized content onto the consumer. The best agents realize that the presentation of your professionalism begins with your online emails that offer the consumer a deeper experience when they are ready.
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The Internet allows sellers and buyers to start their education process early online and they will gravitate to agents who provide the most helpful information for free. Therefore, you must be willing to give away your best what-to-do information for free so that you can get your face-to-face how-to-do-it-with me face-to-face meeting after your giveaway.
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The concept of bringing all of your leads to a conclusion is simply the intelligent business owners approach to ensuring that all contacts purchased or collected must become part of a final sale or eliminated from the database. Not doing so will pollute the business.
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The moment that buyer and seller consumers gained access to the property information online they could start their process for buying or selling much earlier, which forced real estate agents to build long term follow-up systems that ensure competition-less business in the long run.
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A wise man once taught me that prospects pursued run away. Although I believe in the aggressive pursuit of business, I have also learned the starting with the mindset of a concierge best serves the consumer and ultimately attracts more than enough business. It’s critical to discover the real reason a prospect is moving and to work together in a way that respects their true timing.
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Once we have our database system properly setup we must then decide how we are going to communicate with our contacts. Unfortunately, the ugly concept of drip emails has proliferated and lead us to believe that somehow mediocre content, slow dripped via email will miraculously convert contacts to closed business. Instead, we must be intentional about delivering our best educational content for free and expect nothing in return to build effective email follow up that attracts business to us. Learn more: https://thegriffin.co/is-your-email-communication-a-mindless-drip-or-a-meaningful-educational-process-the-griffin-realty-group-ask-a-griffin/
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Once you have segmented your database into appropriate categories you must attach a reminder campaign for each. These campaigns should launch tasks that must be completed in a timely fashion thus holding you and your team accountable to the work that must get done for each and every contact until a final conclusion is reached.
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The best description of CRM is Contact Relationship Manager because that allows you to see a “contact” as just information that needs to be segmented based on the relationship you do or don’t have with them. Leads, Prospects & Clients all must be treated differently in order to prioritize and manage your assembly line so that the business never starts and stops.
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Although it sounds cold at first to set your database up like a manufacturing assembly line, it’s critical to do so to ensure that the best prospects are converted to clients who follow your plan and become part of your database’s best asset: your happy past client list!
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Many real estate agents don’t understand that the true future value of their business will be built and maintained inside of their database. If an investor where to be interested in buying your book of business or even agency, it’s critical to be able to demonstrate the monetary value of each contact and that you are maintaining a never ending relationship.
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Too many agents believe that it’s ok to make a marketing promise and not truly fulfill on that offer. For those that understand the benefit of a true and thorough fulfillment that focuses on giving away their best information for free, there will be a master key that ultimately unlocks the door of trust and leads to more happy clients that help grow your business!
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When agents think about getting their message out they, they quickly default to the Internet as their primary Media and dive deeply into Social Media in particular. It’s far better to start by thinking about which media is the best delivery vehicle for your offer that will help you create real prospects who have a real reason to sell of buy property inside the next 12 months. Advanced marketers understand that best practices include multiple media coordinated together in layers.
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When creating your message you must believe that you can and will be unique. When you realize that most aggressive marketers are too pushy and often use bait and switch techniques you’ll realize very quickly that by simply being honest and striving to truly serve sellers and buyers you’ll be able to create a highly effective marketing message that will help buyers and seller get to know you, until they like you and ultimately trust you with their business.
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The fatal flaw that many real estate agents make when they begin their marketing is to believe that their ideal client is anybody that will do business with them. The best marketing begins with a clear avatar that gives your marketing an exact landing place like a guided missel.
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When considering how to market their businesses many real estate agents make the dreaded mistake of saying, ‘I’ll go anywhere! The best strategy is to start off with a strategic approach that begins with researching the Multiple Listing Service to ensure that the preferred geography offers enough transactions without being too broad.
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Too many agents base their business plan on doing business only with family, friends and their referrals. This unfortunately leads to a very mediocre result for most. Therefore, you must learn how to do business with people that you don’t know in order to create a more consistent, predictable and profitable business!
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When starting your real estate business you might be excited about the company you’ve joined and the training, coaching and mentoring that is promised everywhere; however, it’s critical to remember that Nobody’s Coming For You! You must build your won plan for success and execute on that plan each and every day!
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When you start your real estate agent business you need to set a clear gross commission income goal and set it as your north star. Your goal should be big enough to compel you to grow, but realistic enough to be in alignment with what’s possible in your target market. Real pros always tie their G.C.I. goal to the marketing so they only spend on what will help them achieve that goal.
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One of the main reasons small businesses such as the real estate agent business fail is because the owner doesn’t realize that they’ll need to be 3 people in one: The entrepreneur with the clear vision, the manager with the clear plan and the technician who does the exact work the plan calls for.
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When starting as a real estate agent you must beware to not fall prey to guessing that you know enough people who may buy or sell with you. That thinking is not a plan and subjects you to the whims of whether or not other people will refer you. A solid business vision starts with a plan that includes a way to do business with people that you don’t know.
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According to the National Association Of Realtors® the average real estate agent will be out of the business inside of 5 years. The number one problem is that they were never given a simple and effective plan to follow and grow their business into!
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A real estate transaction is the single largest financial and emotional transaction most people will ever make in a lifetime and the closing process only heightens the anxiety level. The key as a buyer is to remain focused on your dates and deadlines but also be prepared to be flexible when necessary to get the property that you want!
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Do I have to Follow The Dates in My Contract?
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Although there are many professionals involved in a real estate transaction that might be helping you, it’s best to assume 100% responsibility for the outcome of your purchase. To ensure the smoothest process, have all your contractors ready to make your new home ready for you to start your new chapter with a clean slate!
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When you enter into a contract to purchase a property you have agreed to adhere to certain critical dates, deadlines and action steps. These details are not to be ignored or taken lightly if you expect to protect you deposit money and ultimately your successful purchase of that property.
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Although there is no such thing as a perfect negotiation, it is a fact that once a contract has been signed, in essence, both the buyer and the seller have entered into a win-win scenario. For the buyer it’s best to focus on the victory of getting the seller to have chosen you as the winner!
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Many home buyers enter into the negotiation phase trying to read too far into why the seller is selling and often go so far as to make up a narrative as to what they think the seller is thinking. Ultimately, this is simply a business transaction where the market will find its price level for each property in spite of the emotions involved. Buyers should simply stop worrying about being taken advantage of, do their homework and remember why they’re buying in the first place.
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It’s highly likely that when a buyer has properly prepared themselves for the negotiation of a purchase by doing their homework regarding real market statistics, that a certain calm and calculated approach can be achieved where the seller is allowed to also have their process and come to an acceptable price without feeling manipulated.
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Purchasing a property is one of the single largest financial and emotional transactions that most people make in a lifetime. Therefore, it’s best to follow a full plan that helps you make the best decision that includes a full financial understanding of that purchase.
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Although the Internet allows a home buyer to research properties, a digital representation pales in comparison to physically touring several properties at a time so that you can invoke the power of the law of comparative decision making.
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When a home buyer begins the process of moving, it’s very easy to get caught up in researching the many property pictures and details that the Internet offers. However, in a business where any professional real estate agent will quip that what matters most is location, location, location all buyers should recognize it’s because the best locations also tend to offer the best lifestyles which ultimately weighs heavily on the quality of life the buyer will live.
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While the Internet is a wonderful tool in that it allows access to what was once proprietary information, the new challenge that home buyers face is making sense of the distorted reality of enhanced pictures and sorting through a mass of unorganized information.
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When sifting and sorting through properties it’s important that you as the buyer stay focused on the “have-to-have features of not only the property itself, but also the lifestyle that the location of the property offers.
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When you begin the process of searching for a home it’s important to recognize that you are starting a process that begins at the outer ring of the bullseye in search of a property that meets your needs and lifestyle. You should know that your confusion is a normal expectation and that it’s okay to slow the process down to gain a high level of certainty before making such a big commitment.
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When you decide to pay cash for a property it’s still important to recognize that you are going into a buying process not an event. Therefore, best practices include determining the amount you want to pay and what that money is buying, securing a written letter from your banker that you have the ability to pay cash and recognizing that cash is not always the most important factor for a seller.
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A buyer should never assume that they are in the process of fully securing a mortgage commitment process until a lender explains all of the required steps. A Pre-approval letter simply means that the buyer’s personal financial capabilities are being vetted and seem to be in order at a certain purchase price level. However, a full mortgage loan commitment is not secure until all bank conditions have been met and the viability of the property as a bankable asset has been confirmed.
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The first proper step in the home buying process is to complete a financial prequalification process. Prequalification helps both the borrower and the cash buyer in that it helps align what the predetermined money will buy. However, most importantly, it helps the seller know that the buyer is financially qualified in advance of accepting an offer allowing the buyer to have a competitive advantage during negotiation
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The Internet is an amazing tool that has facilitated a property buyer’s direct access to property information, however, buying a property is a process not an event that requires guidance which is best acquired through the help and resourcefulness of a competent real estate agent.
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Many buyers are still of the habit of wanting to contact listing agents directly and not engage the services of a dedicated buyer’s agent. However, if both buyer and seller agree to buyer agency then it must be in writing and it’s best to suggest that both buyer and seller have legal representation.
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When you are purchasing real you are entitled to representation and it’s highly recommended that you do so given that a real estate transaction includes many details and it’s best to have the advice of a competent and trusted advisor!
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Although many buyers feel empowered by access to property information on the Internet, they still don’t know what they don’t know about the entirety of the homebuying process. Therefore, securing a competent buyer representative is a smart first step
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Closing a real estate transaction is often one of the largest financial and emotional transactions that most people make in a lifetime and therefore includes many parties and dates that will require your flexibility when necessary.
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Don’t assume anybody has your best interests in mind and ask questions any time you’re not completely sure what you must do to close with care. learn more here: https://thegriffin.co/what-you-must-do GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
It’s important to remember that during the closing process you as the seller are obligated by a contract to adhere to certain dates and deadlines that you must adhere to or risk losing your deal! learn more here: https://thegriffin.co/contract-details GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
It’s important to remember that during a negotiation although you’re are trying to “win” it’s important to realize that both sides must feel like they won! learn more here: https://thegriffin.co/win-win-attitude GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Because a real estate transaction can be a very emotional process, it’s easy to allow cognitive distortions to interfere which is actually a simple business negotiation learn more here: https://thegriffin.co/buyers-intentions GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
It’s important that you ask your Realtor® to review the possible range within which your property might sell and that way you’re prepared to make smart counter offers based on facts and not emotions…remember, always counter all offers even when they start off low learn more here: https://thegriffin.co/reality-price-range GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Most sellers are never properly prepared for the receipt of an offer especially when it’s less than they expected. Therefore, if a seller focuses on the math and especially what they will retain after all expenses are paid out, it’s easier to stay logical and not emotional during the negotiation phase. learn more here: https://thegriffin.co/control-your-emotions GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
If you are receiving feedback from buyers and buyer agents that’s good news because you don’t have to guess at what they were thinking. However, the key is to look for the most honest feedback and decide on what adjustments need to be made
Learn more here: https://thegriffin.co/defensive-negative-feedback
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Once all of you’re marketing is in place and working, buyers and their agents will serve as the real market feedback mechanism so that you know how well you’re competing and if you’ll need to make adjustments. learn more here: https://thegriffin.co/listen-to-feedback GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
The worst thing a seller can say is, I’m not going to give it away. All that does is turn on the defense mechanism, heighten emotions and make a seller un-coachable and will eventually cost them time, energy and maybe even a lot of money GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561
Selling a property is one of the single largest emotional transactions most people make in a lifetime and that can compromise any seller’s ability to communicate properly. The remedy lies in making sure you a have a real reason to sell and remembering to keep asking yourself, “am I really motivated at a 10 on a scale of 1-10 and if not, why not. TOPICS ON TODAY'S EPISODE ➡ Admit To Yourself There’s A Sense Of Loss When You Sell! ➡ Beware That The Fear Of Being Taken Advantage Of Is Keeping You From Fully Communicating! ➡ Use The 1-10 Motivation Scale To Root Out And Remove Psychological Obstacles! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
How Do You Attract Multiple Buyers? | The Griffin Realty Group | Ask-A-Griffin Podcast #18 learn more here: https://thegriffin.co/attract-multiple-buyers While all sellers would love to attract multiple buyers, they often fail to realize that a core principal of marketing their home starts with setting the asking price in the right range so that push marketing can create traffic where multiple buyers are attracted to create a competitive bidding environment TOPICS ON TODAY'S EPISODE ➡ Avoid Overpricing Or Your Marketing Will Fail ➡ You Must “Push” The Marketing ➡ Be Transparent About The Buyer Traffic With All Buyers And Agents! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
How Do You Solve Buyer Problems In Advance? | The Griffin Realty Group | Ask-A-Griffin Podcast #17 learn more here: https://thegriffin.co/solve-buyer-problems It’s important to recognize that buyers are real people with real obstacles which may confuse them and stop them from buying your property. Therefore, you must market solutions and be transparent with facts in order to keep the process moving forward TOPICS ON TODAY'S EPISODE ➡ Recognize That All Buyers Face Obstacles! ➡ Solve Technical Issues Such As Financing & Simultaneous Sales! ➡ Solve Emotional Issues By Being Transparent! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
How Do You Optimize Pictures For The Internet? | The Griffin Realty Group | Ask-A-Griffin Podcast #16 learn more here: https://thegriffin.co/optimize-pictures It’s important to have professional pictures taken of your property that give an honest depiction of the benefits of living there and provide enough excitement to the buyer online to entice a live, in-person showing. TOPICS ON TODAY'S EPISODE ➡ Hire A Professional Photographer! ➡ Focus On Telling The Story Of The Property! ➡ The Purpose Of Pictures Is To Secure Live Showings! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Most sellers believe that the Internet plays a bigger role in selling their home than it actually does and it should be understood that your home may simply be the bait to attracts schools of buyers so rely on your real estate agent for proper guidance. TOPICS ON TODAY'S EPISODE ➡ Your Listing Is A Fly-Sized Speck In The Internet Ocean! ➡ Your Listing Is Being Used As Bait To Attract Leads That Are Mostly Whimsical Inquiries! ➡ The Internet Should Be Understood As A Useful Tool But Still Not The Primary Method For Selling Your Home! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561
While it’s always the best option to hire a professional stager, it is important to start the staging process yourself by decluttering and rearranging your own furniture to enhance your spaces. TOPICS ON TODAY'S EPISODE ➡ What We Learned From Working With Professional Stagers During Our T.V. Show On The A&E Network! ➡Your First Step To Staging Your Home Yourself Is To Get Rid Of All The Unnecessary Distractions! ➡Think Like A New Home Developer & Place Your Furniture In The Best Way That Enhances Spaces Without Clouding The Buyer’s Vision For Their Own Furniture! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Remember that good staging inside and outside will help the buyer gain a sense of emotional attachment to your property and begin to see it as their “home!” TOPICS ON TODAY'S EPISODE ➡ Feng Shui Claims To Use Energy Forces To Harmonize People And Environment! ➡ The Key Is To Maximize The Sense Of Flow Without Being Too Sparse! ➡ Imagine Multiple People Moving Through Your Space! GRAB OUR FREE COURSES ➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com ➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com ➡ 8 Steps To Agent Success - http://griffinagentcourse.com SUBSCRIBE TO THE PODCAST ➡ Apple Podcasts: https://apple.co/2HGL5qI ➡ PocketCasts: https://pca.st/itunes/1498940561 ➡ Castro: https://castro.fm/itunes/1498940561 #GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Remember that good staging inside and outside will help the buyer gain a sense of emotional attachment to your property and begin to see it as their “home!”
TOPICS ON TODAY'S EPISODE
➡ Staging Is An Indoor & Outdoor Activity!
➡ Buyer Need A Vision For The “Living” And A Sense Of “Home”!
➡ Staging For A Sense Of Comfort Helps Transition The Buyers From Practical To Emotional Attachment!
GRAB OUR FREE COURSES
➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
SUBSCRIBE TO THE PODCAST
➡ Apple Podcasts: https://apple.co/2HGL5qI
➡ PocketCasts: https://pca.st/itunes/1498940561
➡ Castro: https://castro.fm/itunes/1498940561
#GriffinRealtyGroup #DannyGriffin #HomeSellerTips
It’s important to remember that buyers have very limited vision when it comes to how to stage your house.
TOPICS ON TODAY'S EPISODE
➡ The Majority Of Buyers Have A Limited Vision!
➡ Is There Enough Space For My Furniture? | Parting With Furniture Is Difficult!
➡ Is There Too Much Space For My Furniture? | Furnishing A Big House Is Costly & Overwhelming!
GRAB OUR FREE COURSES
➡ 6 Steps To Home Buyer Success - http://griffinbuyercourse.com
➡ 7 Steps To Home Seller Plan - http://griffinsellercourse.com
➡ 8 Steps To Agent Success - http://griffinagentcourse.com
SUBSCRIBE TO THE PODCAST
➡ Apple Podcasts: https://apple.co/2HGL5qI
➡ PocketCasts: https://pca.st/itunes/1498940561
➡ Castro: https://castro.fm/itunes/1498940561
#GriffinRealtyGroup #DannyGriffin #HomeSellerTips
The final sale price of a property has much to do with the sensory perception of the buyer where Clean equals peace-of-mind and that translates into a higher “sense” of monetary value
TOPICS ON TODAY'S EPISODE
➡ Should I Hire A Landscaper To Clean Outside? | Curb Appeal Is Critical!
➡ Should I Hire A Professional Interior Cleaner? | The Deep Clean Matters!
➡Does Cleaning Add Value? | A Thorough Cleanse Can Be Transformational!
SUBSCRIBE TO THE PODCAST
➡ Apple Podcasts: https://apple.co/2HGL5qI
➡ PocketCasts: https://pca.st/itunes/1498940561
➡ Castro: https://castro.fm/itunes/1498940561
#GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Once a seller has completed the low to no cost do-it-yourself projects it’s critical to consider the major deferred upgrades. After going through the list it’s best to do the core systems upgrades before those that might relate to personal taste versus universal appeal.
In any case it’s smart to price out all major deferred items to protect yourself during the negotiation as well as simply pricing your property correctly form the outset
TOPICS ON TODAY'S EPISODE
➡ What Are The Obvious Major Upgrades?
➡ What Should I Do Outside?
➡ What Should I Do Inside?
➡ What If I Don’t Have The Money Or The Time?
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➡ Apple Podcasts: https://apple.co/2HGL5qI
➡ PocketCasts: https://pca.st/itunes/1498940561
➡ Castro: https://castro.fm/itunes/1498940561
#GriffinRealtyGroup #DannyGriffin #HomeSellerTips
Which Low To No Cost Fix Up Projects Should I Complete?
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When it comes to a buyer assigning a value to your property, there is no doubt that any noticeable deferred maintenance will cause them to begin their price discount as they attempt to tally the cost of upgrades.
The best way to begin to combat the discount mentality is to begin by completing the no to low cost projects yourself
Topics On Today's Episode:
a. Why IS Completing Projects To Your Benefit?
b. What If I Don’t Pick The Right Upgrades?
c. Can You Really Increase Value With Simple Projects?
d. Going Beyond: Dealing With Home Inspection Issues!
SUBSCRIBE TO THE PODCAST:
Apple Podcasts: https://apple.co/2HGL5qI
PocketCasts: https://pca.st/itunes/1498940561
Castro: https://castro.fm/itunes/1498940561
How Do I Know What Improvements To Make To My Home Prior To Selling?
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In this Episode We’ll Answer The Question: How Do I Know What Improvements To Make To My Home Prior To Selling?
a. Which Improvements Have The Greatest R.O.I.?
b. Should I Do My Own Home Inspection?
c. Should I Fix & Upgrade Everything On My Inspection?
d. The Best Way To Be Prepared Is Long Term Planning!
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Apple Podcasts: https://apple.co/2HGL5qI
In this Episode, We’ll Answer The Question: How Do I Compare My Property To Other Homes?
a. Let’s Just Agree, No Two Properties Are Alike!
b. You Must Consider The Condition Of Other Properties As An Alternative For The Buyers!
c. It’s Smarter To Compare Your Properties To Others That Have Actually Sold!
d. The Market Tells The Truth About Your Property Versus The Competition!
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Apple Podcasts: https://apple.co/2HGL5qI
In this Episode We’ll Answer The Question: How Does The Wrong Asking Price Hurt Me?
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a. What Is A Trading Range?
b. You’re Prohibiting Buyers!
c. You’re Lengthening Days On The Market.
d. You Can’t Give It Away!
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Apple Podcasts: https://apple.co/2HGL5qI
In this Episode We’ll Answer The Question: Why Don’t You Just Bring Me An Offer?
a. When You’re Outside The Price Range You’re Scaring Away Real Buyers & Attracting Low Ballers!
b. Stop Blaming Marketing!
c. Price Adjustments Don’t Show Desperation!
d. Have A Real To Sell!
In this Episode We’ll Answer The Question: What Do You Mean By A Price Trading Range?
- Have You Ever Wondered How An Online Estimate Is Calculated?
- There’s Enough Public Data To Guess At Price!
- Only A Property Visit Can Help Make The Adjustments!
- The Market Place Feedback Will Help You Adjust The Price!
In this Episode, We’ll Answer The Question: Isn’t Comparing House Like Comparing Apples To Oranges?
a. The Problem: Residential Real Estate In Not A Commodity So Pricing Includes Many Variables!
b. The Real Estate Term “Comparables” Is Misleading!
c. Although You Must Compare And Resolve Differences!
d. Beware: Don’t Ignore Your Neighborhood Effect!
“Many sellers will explain away others properties as comparables sales as-if they are some threat to value. Although it’s true that residential real estate is not a true commodity, we must compare other properties to determine what-the-money-is-buying to determine a reasonable asking price range.”
In this Episode We’ll Answer The Question: Why Does The Right Asking Price Really Matter?
- The Problem: Most Sellers Believe Marketing Determines The Price!
- The Wrong Asking Price Will Nullify The Best Marketing!
- The Market Not Marketing Will Punish You!
- Math Will Keep You Rooted & Less Emotional!
“The reason the right asking price matters is that the real estate marketplace is subjected to the power of math like any marketplace and if you ignore it you will get punished by not selling in a timely and efficient manner.” - Danny Griffin
Are you a buyer, seller or real estate agent who has questions about buying or selling residential property now or in the near future, but you can’t find an easy way to get your answers? Then the Griffin Realty Group | Ask-A-Griffin Podcast with Danny Griffin is the help you need.