The Krista Dickson Show: Recent Episodes
Krista Dickson
Welcome to the Krista Dickson Show, where we talk all things course creation, launching, and scaling your business with online courses. My mission is to help you reach more people, work fewer hours, and make more money teaching what you love.
VISIT MY WEBSITE: kristadickson.com CONNECT ON SOCIAL MEDIA: @itskristadickson
Have you lost your passion for your business?
Do you feel stuck or stagnant in your work?
If so, it might be time to change things up! In this episode, we talk about why it's natural for your business to evolve over time, how to tell if now is the right time to make a change, and a few different shifts you can make to freshen things up.
PLUS I share some very exciting news, and some very sad news, at the start of the episode. You'll definitely want to tune in to hear the full scoop!
Love you <3
Come hang out with me on Instagram: @itskristadickson
Let's talk about motivation.
What to do when your motivation fades, how to uncover your "big why", and how to get through those super hard days when you feel like quitting altogether.
My hope is that by the end of this episode, you understand more about your own sources of motivation and know how to utilize them (along with a healthy dose of discipline) to consistently move towards your goals.
CONNECT WITH ME!
My website: https://kristadickson.com/
My courses: https://kristadickson.com/courses
Instagram: https://instagram.com/itskristadickson
In this episode, I take you behind-the-scenes of my October 2020 launch for my newest course, Beta Launch Baby. I share the launch results, stats, and numbers, my biggest takeaways, and what worked super well for this particular launch so you can apply these strategies to your own launches!
Join Beta Launch Baby: https://kristadickson.com/beta
LET'S CONNECT!
Visit my website: https://kristadickson.com/
Hang out on Instagram: https://instagram.com/itskristadickson
Check out my courses: https://kristadickson.com/courses
I think we've all had buyers' remorse at LEAST once after investing in something for our biz, right? Whether it was a tech tool, a course, a coach... for whatever reason, it left an icky taste in our mouth.
In today's episode, I want to share my philosophy on making smart investments for your business, plus some of the key areas I recommend investing in.
If you've ever wondered how other people decide what to buy for their business and how much to spend, I'm pulling back the curtain on my own practices in this episode!
LET'S CONNECT
My website: https://kristadickson.com/
My courses: https://kristadickson.com/courses
Instagram: https://www.instagram.com/itskristadickson/
LINKS MENTIONED
Episode 40: Mastering Your Money as a Course Creator with Katie Scott
Do you have a signature lead magnet for your online course? Tune into today's short and sweet (but jam-packed!) episode to learn:
- What a signature lead magnet is
- Why your course needs one
- When to release your signature lead magnet
- 5 types of lead magnets that are working right now for list-building (because things have changed!)
Related Episodes
Pre-Launch Strategy 101
How to Have Your First Five-Figure Course Launch
My 10 Golden Rules for a Five-Figure Course Launch
Links Mentioned
The Hot List
Interact Quiz Tool
One of the biggest things I see stopping entrepreneurs from creating an online course is that they're B-to-the-USY. I get it!
After working two jobs, putting myself through university, and now, having a baby at home with me all while building my business, let's just say I've had to learn a thing or two about managing my time well.
And today, I'm sharing 7 of my top time management & productivity tips so that you can finally carve out the time you need to create the course that's going to change your students' lives (and yours, too!).
Get Today's Freebie
The Ultimate Course Creation Roadmap: https://kristadickson.com/roadmap
Join the 30-Day Program
Course Creation Bootcamp: https://kristadickson.com/bootcamp
Related Episodes
How to Outsource Like a Boss
The 5-Step Sales Funnel Every Business Needs
It's time for a showdown between evergreen courses and live launches!
Tune in to this week's episode to learn the pros and cons of each model, the secret to generating sales with an evergreen course, and 4 things to consider when choosing the best sales method for your course.
Get Today's Freebie
The Five-Figure Launch Checklist: https://kristadickson.com/launch
Related Episodes
How to Price Your Course With Confidence
Master Your Money as a Course Creator
Creating an Intentional Program Suite
We're back, baby! 😍
After a longer-than-expected hiatus, I'm excited to be back in action for Season 3. Tune in to today's episode to hear what's been going on in my life these last few months and what's in store for you in this new season of the podcast.
LET'S CONNECT!
My website: https://kristadickson.com
Hang out on IG: https://www.instagram.com/itskristadickson
Send me a message: hello@kristadickson.com
Let's talk bonuses, baby! Tune in to today's episode to learn:
- My golden rule for creating sales-boosting bonuses that are high-value and super enticing for your potential students
- The difference between "core bonuses" and "time-sensitive bonuses" (this is key!) and how to figure out which yours should be
- 5 main types of bonuses you may want to include with your course + 16 real-life ideas to get your wheels turning
Grab the free Five-Figure Launch Checklist that goes along with this episode: https://kristadickson.com/checklist
LET'S HANG OUT
Visit my website: https://kristadickson.com/
Connect with me on Insta: https://www.instagram.com/itskristadickson/
Grab all da freebies: https://kristadickson.com/free
It's time to pull back the curtain and share what it's REALLY like being a new mom while running a business. In this episode, I share my experience with motherhood so far, what a typical day in my life looks like right now, and my top 3 tips for anyone in a similar situation who's trying to figure out how to balance it all.
Listen to my birth story here: https://podcasts.apple.com/ca/podcast/my-birth-story/id1478028950?i=1000505910525
LET'S HANG OUT
My Instagram: https://www.instagram.com/itskristadickson/
My Website: https://kristadickson.com/
My Courses: https://kristadickson.com/courses
In this episode, we talk about structuring your program suite in an intentional way that allows you to serve your students at every single point along their journey — leading to more sales, repeat business, and students who become superfans!
LINKS
The Hot List: https://kristadickson.com/list
Beta Launch, Baby: https://kristadickson.com/beta
Course Creation Bootcamp: https://kristadickson.com/bootcamp
LET'S HANG OUT!
Instagram: https://www.instagram.com/itskristadickson/
My website: https://kristadickson.com/
Comin' atcha today with a more personal episode as I share a recap of my 2020 year and talk about the business and lifestyle goals I've set for 2021. If you're curious what my highs and lows were in 2020, and what I'm working towards and embracing this year, press play!
LINKS MENTIONED
Episode 015: My 2019 Recap & 2020 Goals
Episode 046: My Birth Story
My 2020 Recap Instagram post with photos from the year
HANG OUT WITH ME!
Instagram: https://www.instagram.com/itskristadickson/
My website: https://kristadickson.com/
My courses: https://kristadickson.com/courses
Welcome to Course Q&A, where I answer your most pressing questions about course creation, sales, and launching!
Questions Answered In This Episode:
Q1. "Can you review tools/apps/software to help with course creation?"
Q2. "How do you know when you're ready to launch a course? Can you talk about evaluating the season of life you're in to know if it's the right time to launch a program?"
Q3. "Buyer psychology!!"
COURSE TOOLS MENTIONED:
- Google Drive
- Asana
- KeyNote
- QuickTime
- iMovie
- Canva
- Adobe Illustrator
- Creative Market
- PDF Escape
- Teachable
- Squarespace
- MotionMail
- Elf Sight Countdown Timer
- Deadline Funnel
OTHER STUFF MENTIONED
Course Creation Bootcamp: https://kristadickson.com/bootcamp
Beta Launch, Baby!: https://kristadickson.com/beta
Favorite Sales Psychology Books:
- Yes! : 50 Scientifically Proven Ways to Be Persuasive by Goldstein et al
- Pre-suasion by Robert Cialdini
- The Art of the Click by Glenn Fisher
- Persuasion by Lee Hartley Carter
LET'S HANG OUT! ✌️
Stalk me on Instagram: https://www.instagram.com/itskristadickson/
Visit my website: https://kristadickson.com/
Check out my courses: https://kristadickson.com/courses
In this pick-my-brain-style episode, I answer 3 juicy questions about creating and launching successful online courses:
-
"How do I keep my course fluff-free? I have a hard time leaving anything out!"
-
"Do you have tips for creating a course for a difficult niche?"
-
"I've done my beta launch... what's next?"
Episode Highlights
I share the importance of curating your course content and avoiding knowledge vomit, plus walk you through the 5-step process I use to map out my courses so they're actionable and fluff-free.
Then we talk about a rule of thumb for identifying whether your niche and industry are suited to online courses or not.
And finally, I share the 4 steps I work through after every launch to analyze my results, decide what to change for next time, and prepare for an even bigger launch the next time enrollment opens.
- Check back soon for Part 2 of this series! *
LET'S HANG OUT!
Stalk me on Instagram: https://www.instagram.com/itskristadickson/
Visit my website: https://kristadickson.com/
Check out my courses: https://kristadickson.com/courses
Writing a sales page for your online course can feel like a never-ending nightmare of blank pages, blinking cursors, and plenty of face-to-keyboard moments. BUT if you can learn to create an uber-persuasive sales page that turns browsers into buyers, your launch conversion rate will skyrocket.
So now the question becomes... how do you do that!?
Tune in to today's episode for a 20-minute deep dive mini-training on The 6P Method, my signature framework for crafting a sales page that has people saying, "Yes girl, take my money!"
You'll learn:
- 4 crucial things you must do BEFORE you sit down to write a single word of copy
- A game-changing hack for getting clarity on who your target customer is and how you can create those "OMG it's like she's in my head!" moments that are oh-so-good for conversions
- The 6 key sections to include on your sales page, the order to put them in, and exactly what to say in each — with plenty of real-life examples for inspiration
If you enjoyed this episode, please leave a review on iTunes. Thank you for your support! 💗
LINKS TO SALES PAGES MENTIONED
Course Creation Bootcamp: https://kristadickson.com/bootcamp
Beta Launch, Baby: http://kristadickson.com/beta
The Hot List: https://kristadickson.com/list
Impact Accelerator: https://www.alignedandambitious.co/impact
LET'S HANG OUT!
Stalk me on Instagram: https://www.instagram.com/itskristadickson/
Visit my website: https://kristadickson.com/
Grab all da freebies: https://kristadickson.com/free
Having your first $10K launch is a huge and exciting milestone as a course creator. Personally, it took me 3 different launches and almost an entire year to make it happen in my own business... but I want to speed up that process for you!
Tune in to today's episode to learn my 10 golden rules for executing your first five-figure course launch, including strategy tactics, mindset tips, and energy management principles to ensure you show up feeling good and high-vibe throughout your entire launch.
I'm busting myths, highlighting common mistakes, and giving you a tried-and-true playbook for having wildly profitable launches. You don't wanna miss it!
FREE RESOURCE
Download the freebie that goes along with today's episode: The Five-Figure Launch Checklist → https://kristadickson.com/launch
LINKS MENTIONED
Episode 040: How to Price Your Courses with Confidence
Course Creation Bootcamp: My 30-day program for creating a truly transformational course your students will obsess over
LET'S HANG OUT!
Stalk me on Instagram: https://www.instagram.com/itskristadickson/
Visit my website: https://kristadickson.com/
Check out my courses: https://kristadickson.com/courses
How Madelyn Elizabeth Dickson came into the world. 💗
Hypnobirthing class: https://thepositivebirthcompany.co.uk/digital-pack
Memberships = recurring income. True or false? My answer might just surprise you...
Tune in to this week's episode to learn whether you should create an online course or a membership for your business. We'll go over the pros and cons of both offers, a big myth about memberships, and the most important thing to consider when deciding between the two.
LINKS MENTIONED
Episode 038: Are You Actually READY to Create an Online Course?
Freebie: The Ultimate 5-Step Course Creation Roadmap
Connect with Krista on Instagram and over on her website
Ready to create your first (or next) wildly profitable online course? Join Course Creation Bootcamp today!
Enjoyed this episode? Please leave a review on iTunes!
How many launches should you do this year? How far apart should they be? And what dates should you launch on? We'll cover all of that and more in this episode!
Get ready to plan your 2021 launch schedule for maximum impact and minimum stress. ;)
LET'S HANG OUT!
My Website: https://kristadickson.com/
Instagram: https://www.instagram.com/itskristadickson/
Grab my free Five-Figure Launch Checklist: https://kristadickson.com/launch/
Over the last few years, I've had some super profitable beta launches... but I've also had a couple of duds. In this episode, I break down 4 of the biggest mistakes to avoid with your beta launches if you want to sell out all the spots in your new course or program (which I'm guessing you do! 😉)
My newest course, "Beta Launch, Baby!" opens for enrollment on Oct. 20, 2020. Mark your calendar! 🗓
GET THE FREE BETA LAUNCH BLUEPRINT! → https://kristadickson.com/blueprint
FOLLOW ME ON INSTAGRAM: https://www.instagram.com/itskristadickson/
If you enjoyed this episode, I'd be so grateful if you left review a review or rating on iTunes!
No matter what type of launch you're doing, this 4-phase system will help you stay organized, focused, and on track to hit all of your goals. In this episode, I break down all 4 phases, plus give you a to-do list for each so you know exactly what to be doing, and when, to sell out your launch.
ACTIVATE YOUR BETA LAUNCH! Get a free copy of the Beta Launch Blueprint: https://kristadickson.com/blueprint
HANG OUT WITH ME ON INSTAGRAM: https://www.instagram.com/itskristadickson/
VISIT MY WEBSITE: https://kristadickson.com/
LINKS MENTIONED
Episode 037: How to Write Launch Emails That Convert
Blog: 4 Secrets for Writing Sales Page Copy That Converts
It's time for our first ever interview on the Krista Dickson Show! I had the honor of interviewing my good friend Katie about all things money management, budgeting, and finances for course creators. We dive into:
→ The biggest mistakes she sees entrepreneurs make when it comes to their money
→ The simple action steps you can take to gain more control over your finances and spending
→ The basics of the Profit First system and how to apply it to your business as a solopreneur
→ Katie's recommended tools for budgeting and bookkeeping
→ How to navigate the "feast and famine" cycle most course creators get stuck in, so you can start coming out ahead with your money
If you enjoy this episode, please leave a review on iTunes or send Katie and I a message to let us know!
CONNECT WITH KATIE
Katie's website: https://morewithmoney.com/
Katie's membership: https://financiallegacylounge.com?aff=kristadickson (*affiliate link)
Follow Katie on Instagram: https://www.instagram.com/katie.morewithmoney/
Grab Katie's free CFO Starter Kit: https://cfokit.morewithmoney.com/
TOOLS & RESOURCES MENTIONED
The Profit First book by Mike Michalowicz
Budgeting tools: YNAB and Good Budget
Bookkeeping tools: QuickBooks and Wave
CONNECT WITH KRISTA
Krista's website: https://kristadickson.com/
Hang out on Instagram: https://www.instagram.com/itskristadickson/
Let’s talk pricing.
Whether you’re basing your prices off of what other people in your industry are doing... or you’re just pulling a number out of thin air and hoping for the best… probably not the best strategy ;)
In this episode, you'll get a crash course on successfully pricing your online course with confidence — including my 6 golden rules for pricing and the 7 most important things to consider when choosing your price. Ready? Let’s go!
LINKS
The Hot List: https://kristadickson.com/list
Course Creation Bootcamp: https://kristadickson.com/bootcamp
Beta Launch Blueprint: https://kristadickson.com/blueprint
Hang out on Instagram: https://www.instagram.com/itskristadickson/
You know you want to create an online course. That sweet sweet time freedom is calling to you! But what should your course be about? And how can you ensure the course topic will be irresistible to your ideal audience? Tune in to this episode to find out!
GET YOUR FREE BETA LAUNCH BLUEPRINT! → https://kristadickson.com/blueprint
LET'S HANG OUT ON INSTAGRAM: https://www.instagram.com/itskristadickson/
VISIT MY WEBSITE: https://kristadickson.com/
It's no surprise that I love online courses. But that doesn't mean I think they're right for everyone!
In this episode, I share 6 major benefits of creating and selling courses, plus 4 tell-tale signs that you're READY to create your first profitable online course.
This episode is brought to you by my 30-day program, Course Creation Bootcamp. Want to create your first wildly popular course that your students totally obsess over? Learn more and sign up here: https://kristadickson.com/bootcamp
PRE-SELL YOUR COURSE! Listen to episode 024 for all the details: https://kristadickson.com/blog/pre-sell-your-online-course
START, GROW, & SELL TO YOUR EMAIL LIST with The Hot List: https://kristadickson.com/list
CONNECT WITH MY ON IG! https://www.instagram.com/itskristadickson/
Struggling to write captivating, persuasive launch emails to sell your courses? In this episode, you'll get a deep-dive training on writing sales emails that convert like crazy.
Here's what you'll learn:
1) How to avoid boring, robot-syndrome sales emails and keep yours engaging and fun to read — so that more people open them, read all the way through, and click the link to buy
2) The importance of direct-response copywriting (AKA: the type of writing that generates sales) and my favorite resource to help you get started
3) The Launch Email Breakdown: The top 5 emails I recommend sending during your launch, and exactly what to include in each. Use this as your playbook when writing emails for your next launch!
REGISTER FOR MY FREE EMAIL MARKETING WORKSHOP WITH TEACHABLE: 5 Secrets to Help You Start, Grow, & Sell to Your Email List as a New Course Creator → https://bit.ly/email-list-workshop
OTHER EPISODES MENTIONED:
004: Why My First Course Launch Flopped
018: Pre-Launch Strategy 101
009: How to Sell More With Testimonials
LINKS MENTIONED:
Blog Post: How to Grow Your List With Hot Leads Before a Launch
My email list software of choice: ConvertKit (*affiliate link)
Blog Post: 3 Subject Line Hacks to Boost Your Open Rate
Copywriting Book: "The Art of the Click" by Glenn Fisher
Add a countdown timer to your sales page: Motion Mail
Join my email marketing course: The Hot List
LET'S CONNECT ON INSTAGRAM! → @itskristadickson
VISIT MY WEBSITE → https://kristadickson.com/
One of my big goals for the second half of this year was to step up my affiliate promotions and income... And we're off to a great start!
In this episode, I share a behind-the-scenes look at a recent affiliate promotion where I generated $10,000 for a $100 course bundle. We cover:
• The top 5 strategies that boosted my sales during this promo
• Aaaall the numbers: # of bundles sold, revenue, # of emails sent, and more
• The one big thing I'd do differently if I could go back in time
GET MY FREE 5-FIGURE LAUNCH CHECKLIST: https://kristadickson.com/launch
LEARN HOW TO NAIL YOUR SOCIAL PROOF & TESTIMONIALS! Episode 009: https://kristadickson.com/blog/sell-more-today-with-testimonials
CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/itskristadickson/
VISIT MY WEBSITE: https://kristadickson.com
JOIN MY COURSES: https://kristadickson.com/courses
Want a sneak peek at how I run my business on a day-to-day basis? In this episode, I bring you behind-the-scenes in my business, life, and pregnancy so you can see what a typical week in my life looks like right now. Enjoy!
LINKS MENTIONED IN THIS EPISODE:
THE $5K COURSE CREATOR BUNDLE! Closes Aug. 20, 2020: https://kristadickson.com/bundle
ASANA — the tool I use to manage my business, team, and schedule: https://asana.com/
LEARN MORE ABOUT MONTHLY CEO DAYS! Check out this blog post and podcast episode for all the details: https://kristadickson.com/blog/monthly-ceo-day
WAVE — the free bookkeeping tool I use: https://www.waveapps.com/
CONNECT WITH ME ON INSTAGRAM: https://www.instagram.com/itskristadickson/
VISIT MY WEBSITE: https://kristadickson.com/
Tune in for a juicy Q&A about course creation, launching, and building your online business!
Here's what we cover in this episode:
→ How to overcome imposter syndrome, especially if it’s stopping you from creating your course and getting it out there
→ Finding the time to create your course when you’re super busy (+ a hack to overcome procrastination!)
→ How to choose a lucrative course topic that’s pretty much guaranteed to sell
→ How to avoid the “mid-launch slump” and stay energetic and high-vibe throughout your entire launch
→ My top 5 strategies for making consistent sales of your evergreen courses
→ Plus a fun personal question about how I met my boyfriend, Scott!
LINKS MENTIONED IN THIS EPISODE:
CREATE YOUR COURSE IN THE NEXT 30-60 DAYS! Join Course Creation Bootcamp: https://kristadickson.com/bootcamp
LEARN HOW TO PRE-SELL YOUR ONLINE COURSE! Check out episode 024: https://kristadickson.com/blog/pre-sell-your-online-course
READY TO START OUTSOURCING IN YOUR BIZ? Tune in to episode 019 for my best tips: https://kristadickson.com/blog/outsourcing-101
GET THE FIVE-FIGURE LAUNCH CHECKLIST & STEAL MY STRATEGIES! https://kristadickson.com/launch
AUTOMATE SALES OF YOUR EVERGREEN COURSE! Get started with Deadline Funnel: https://deadlinefunnel.com/
COME HANG OUT WITH MY ON INSTAGRAM: https://www.instagram.com/itskristadickson/
VISIT MY WEBSITE & READ MY BLOG: https://kristadickson.com/
When I announced my pregnancy last month, I was asked if I could share what I would be doing to prepare my business for maternity leave and a baby. Whether you're gearing up for maternity leave, a vacation, or you just want to take a break from your business, you'll love the 6 strategies I share in this episode.
READY TO CREATE YOUR AFFILIATE PROGRAM? Check out the Affiliate Program Toolkit here: https://kristadickson--zoelinda.thrivecart.com/affiliate-program-toolkit/ (*affiliate link)
GET YOUR LEARN ON! Join my self-study courses: https://kristadickson.com/courses
WANNA START OUTSOURCING? Check out Episode 021: https://kristadickson.com/blog/outsourcing-101
HAVE YOUR BEST LAUNCH YET! Get my free Launch Checklist: https://kristadickson.com/launch
HANG OUT WITH ME ON IG: https://www.instagram.com/itskristadickson/
CONTACT US ANYTIME: hello@kristadickson.com
What if you launch your new course... but nobody buys it? How can you guarantee that students will enroll and all of your hard work will pay off? In today's episode, you'll learn my signature Beta Launch strategy that'll help you secure your first few students (even if your audience is teeny-tiny) and ensure you make a profit with your new course.
CHECK OUT THE BLOG POST THAT GOES ALONG WITH THIS EPISODE: https://kristadickson.com/blog/get-first-students-with-a-beta-launch
FREEBIE! Ditch the stress, get my Ultimate Course Launch Checklist: https://kristadickson.com/launch
WANNA BFF IT UP? Come hang out on Instagram: https://www.instagram.com/itskristadickson/
LEARN HOW TO PRE-SELL YOUR COURSE! Episode 024: https://kristadickson.com/blog/pre-sell-your-online-course
BUILD HYPE FOR YOUR NEW PROGRAM — Steal my pre-launch strategy: https://kristadickson.com/blog/pre-launch-strategy-101
CONTACT US: hello@kristadickson.com
Welcome back to the podcast! We're back in action with a fresh new look, vibe, and focus.
VISIT THE NEW WEBSITE: kristadickson.com
WANT TO LEARN MORE ABOUT MY REBRAND? Read the full blog post here: https://kristadickson.com/blog/my-rebrand
READY TO CRUSH YOUR NEXT LAUNCH? Download the Ultimate Course Launch Checklist freebie: https://kristadickson.com/launch
LET'S HANG OUT! Here's my new Instagram handle: @itskristadickson
Be sure to subscribe so you don't miss an episode!
Should I still be selling during COVID-19? Can I make money with my launches even when the world is chaotic and times are uncertain? These are the questions I'll be answering in today's episode, where I pull back the curtain and reveal exactly what happened during the launch of my signature program in April.
NEED HELP NAILING YOUR PRE-LAUNCH? Check out this episode: https://kristadickson.com/blog/pre-launch-strategy-101
STEP UP YOUR IG STORIES! How to Make More Money with Instagram Stories: https://kristadickson.com/blog/make-money-with-instagram-stories
TAKE YOUR LAUNCHES TO THE NEXT LEVEL! Get my free Course Launch Checklist: https://kristadickson.com/launch
LET'S HANG OUT ON INSTAGRAM: @itskristadickson
VISIT MY WEBSITE FOR MORE FREE RESOURCES & TUTORIALS: https://kristadickson.com
Be sure to subscribe on iTunes so you never miss an episode! If you enjoy the show, it means the world to me when you leave a review.
I wasn’t always confident in myself and my business.
And I didn’t always charge premium prices, either (fun fact for ya: I charged just $30 for my first ever 1:1 coaching session. #yikes).
If you struggle to feel confident about what you do and what you have to offer to the world, today’s podcast episode is for you! I’m sharing 3 ways to build unshakable confidence as an entrepreneur.
$5K months are a huge milestone for every digital entrepreneur. But right now, you might feel stuck at $2K or $3K months and you don't know how to break through to the next level.
Or worse, you might be on what I call the “revenue rollercoaster” — making good money some months, but then nothing the next.
In today’s podcast episode, we’re gonna fix all that!
I’m sharing my signature 4-step framework for hitting consistent $5K months in your online business.
This is the exact 4-step system I teach my students inside my signature 8-week program, the $5K Club — and it’s helped my students have their first $5K month, first $10K month, make $12,000 in a week… and more.
TUNE IN TO THIS EPISODE TO LEARN:
- Why it’s so important to “revenue stack” if you want to get to $5K months and how to do that as quickly as possible
- How to craft magnetic messaging that attracts your dreamiest customers
- My golden rule for creating irresistible offers that people can’t wait to buy
- How to use the Progressive Launch System™ to ensure you get the maximum ROI from every single one of your launches
- The 4 key elements of a high-converting email sales funnel
Launch resources:
Blog: How to Launch Your First Profitable Course with The 3-Phase Launch Model
Episode 018: Pre-Launch Strategy 101 - How to Get Your Audience Excited to Buy
Episode 028: Launch CPR: 6 Launch Mistakes to Avoid
Countdown timers for sales funnel emails: Deadline Funnel
So your last launch didn’t go to plan, hey?
Over the last 4 years I’ve put together a rock-solid launch strategy that gets real results, every single time. And in today’s episode (which is part two of the Launch CPR series), I’m sharing 6 big launch mistakes that might be curbing your sales, success, and revenue.
Get out your pen and paper — this episode’s a juicy one!
Links Mentioned:
- Motion mail: http://motionmailapp.com/
- Elfsight: https://elfsight.com/
- Pre-Launch Strategy 101: https://thecontentboss.com/blog/pre-launch-strategy-101
- The Easiest Way to Sell More Without Feeling Sleazy: https://thecontentboss.com/blog/sell-more-today-with-testimonials
- Launch CPR: Why Your Launch Failed - Part 1 (The Offer): https://thecontentboss.com/blog/launch-cpr
You created a new offer that you were SO freaking excited about, launched it out into the world, oh-so-ready for those sales to come rollin’ on in, and all you got were…
crickets (gulp!)
What went wrong?
In today’s episode, we’re doing some Launch CPR. I’m breaking down 6 big things you might’ve gotten wrong when it comes to your offer, plus telling you how to resuscitate your offer so your next launch is a smashing success.
P.S. You’ll also want to tune into next week’s episode for Part 2 of this series when we’ll perform CPR on your launch strategy!
A Note on Coronavirus
This episode was recorded prior to the coronavirus blowing up globally, which is why I don’t mention it in the episode. I also ended up taking a two-week break from the podcast instead of just one week, and it was incredible. Exactly what I needed!
I hope you ladies are all staying safe and well and if there’s anything I can do to support you in your businesses right now, just say the word.
xx
Krista
Failure is an inevitable part of running a business.
Everybody fails. Yes, even those 8-figure entrepreneurs you look up to who always seem to have it all together!
Everyone makes mistakes, everyone struggles, and every single one of us has the choice to either learn from our failures and use them to grow, or throw in the towel and give up entirely.
And what separates the most successful entrepreneurs from the ones who never seem to achieve their goals is this:
How they handle the failures that inevitably come their way.
In this week’s podcast episode, I’m breaking down my 3-step R.A.D. process for successfully dealing with failure in your business, plus sharing how you can use each failure you experience as a springboard that moves you toward success!
Stuff Mentioned in This Episode:
Alysha from Basil & Bark
The Pinnacle Hotel at the Pier in North Vancouver
Elley Mae, the mindset & NLP guest expert in my mastermind
Asana, my fave project management software
Connect with Krista:
@thecontentboss on Instagram
Website: thecontentboss.com
Email: krista@thecontentboss.com
Over the last 4 years of my entrepreneurial journey, I’ve faced just about every challenge under the sun. And along the way, I’ve learned a TON of lessons about what it really takes to become successful, abundant, and fulfilled in your business.
In today’s new podcast episode, I’m sharing my top 5 keys to accelerate your success as an entrepreneur. Tune in for my best-of-the-best advice — plus some actionable exercises to help you start gaining momentum TODAY.
Links From Today's Show:The $5K Club
Get your Human Design Chart here
Atomic Habits book by James Clear
If you enjoyed this episode, please leave a review! <3
Have either of these things ever happened to you? ↓
#1. You kept telling yourself you were going to create an online course, but somehow it always seemed to end up on the back burner and never got done.
It’s been months (maybe even years) and your course is still just an idea in your head.
Or…
#2. You created a course, ran a big launch for it, and when it all went down… nobody bought. You wasted months of your time, money, and energy creating your course only to end up with zero profit.
In today’s episode, I’m introducing you to a magical little strategy that will completely change the game when it comes to creating and launching your online courses.
It’s called pre-selling, and here’s how it works…
Tune in to today’s episode to learn:
- What pre-selling is, when I recommend doing it, and the 5 big benefits of pre-selling your courses
- How to ditch perfectionism and procrastination and finally bring your course to life without a ton of stress, overwhelm, and upfront investment
- My 6-step system for pre-selling your course with ease (oh, and to make a ton of $ while you’re at it)
Stuff Mentioned in This Episode:
Why My First Course Launch Flopped and 5 Mistakes to Avoid With Yours
The Easiest Way to Sell More Today Without Feeling Sleazy
You’ve heard it before: “The money’s in the list.” But is your list actually growing? Because I hate to break it to you, but in order to serve and sell to your subscribers, you’ve gotta actually have some subscribers in the first place!
If your list is brand spanking new or it’s growing at a snail’s pace, don’t worry - I’ve got you covered. In this week’s episode, I’m breaking down your 5-step list-building game plan to help you explode your email list in 2020.
Here’s what we cover in this week’s episode:
- Why email marketing is the most powerful strategy for nurturing your audience and making more money online
- A simple 5-step system to help you set your list-building goal for the year and figure out exactly how to hit that goal
- 5 main list-building activities to focus on in 2020, with tons of examples and tips for each
If you’re ready to grow your list like WHOA, tune in to today’s episode for your step-by-step list-building game plan!
Stuff Mentioned in This Episode:
How I Had a $23,000 Launch With Only 2800 Subscribers
How to Outsource Like a Boss
Are you nosy like me? If so, you’ll love this behind-the-scenes look at my launch for The $5K Club.
I’m always playing around with new strategies every time I launch, and today I want to share with you what worked (and what didn’t work) in my most recent launch so you can take what works and run with it.
Specifically, I’m sharing 5 big takeaways that you can apply to your own launches to boost your results and revenue.
In this episode, I’m breaking down:
- What the structure and schedule of my launch looked like
- A run-down of all the numbers, including total revenue, audience size, number of people on the program waitlist, and more
- 3 specific strategies I used during my pre-launch that worked like a charm
- 3 “scrappy” strategies I implemented after cart close to generate an extra $5K+ in revenue
Curious to hear how I had a $23K launch with only 2800 people on my list? Tune in to today’s episode find out!
Stuff Mentioned in this Episode Episode 18 - Pre-Launch 101: How to Get Your Audience Excited to Buy
4 Secrets to Sales Page Copy That Converts
The Easiest Way to Sell More Today Without Feeling Sleazy
Thanks to @lindsayandco for this week’s Ask Krista Anything question!
Atomic Habits, by James Clear
Are you ready for a monster episode on all things outsourcing? Because that’s what’s coming your way today!
I resisted outsourcing for years, but now that I do it regularly, I have a ton of tips to help you build your team, reduce the number of hours you have to work, and dramatically decrease your stress levels — all without breaking the bank.
My business has done a complete 180 over the last 9 months and I credit so much of that to my team and the support they give me.
Don’t get me wrong, there’s definitely a learning curve when it comes to outsourcing; but as I step more and more into a leadership role within my business, I’m seeing that new attitude reflected in my growth, revenue, and numbers. And I know you will, too!
Here’s what we dive into in this week’s episode:
- The very best time to start outsourcing in your biz (hint: it’s probably not what you think!)
- How to find and hire the right people for your team
- How much you can expect to spend on outsourcing and how to make sure you get a big ROI from those investments
- An inside look behind-the-scenes at the Content Boss team — who my team members are, what roles they perform, how we work together, and how much I spend every month on outsourcing (I bet the number will surprise you!)
Stuff Mentioned In This Episode:
What It's REALLY Like to Run a Business When You Have a Chronic Illness
Rachilli Creative Studio
Amanda Creek Creative
Company of One book, by Paul Jarvis
Asana
Slack
7 Productivity Tips to Help You Work Smarter in 2020
Thanks to Fabiana for this week’s Ask Krista Anything question!
CONNECT WITH KRISTA
Visit thecontentboss.com
Hang out on Instagram
Check out The Copy Shop
We all want to get the most bang for our buck, right? It’s just human nature. This rings especially true when it comes to the time and effort we put into writing our sales pages, our funnels, and our launch copy.
In today’s episode, Krista shares 3 psychology-backed strategies for instantly amping up the persuasive factor on your sales copy. Take these three quick hacks for a spin, make a few small tweaks to your sales copy, and watch your conversions skyrocket in no time.
In this week’s episode, you’ll learn:
- A super simple word swap that will immediately convey more confidence in your offering and ultimately lead to more sales
- How to position the price of your offer in a way that gets more people to buy
- How the human tendency to avoid risk can be used in your sales copy to instantly make it more compelling and persuasive
CONNECT WITH KRISTA
Visit thecontentboss.com
Hang out on Instagram
Picture this. You sit down at your desk, open up your laptop, and log in to your email service provider. It’s time to write your weekly newsletter to your list.
But instead of mmming and ahhhing over it for an hour, staring hopelessly at that blinking cursor, feeling like anything you could possibly write wouldn’t be good enough, helpful enough, or interesting enough…
You feel totally confident, bang out an incredible newsletter in twenty minutes flat, and even more than that, you know your subscribers are going to love it.
Sounds pretty great, right? If you want this ↑ to be your new reality, tune in to today’s episode where Krista shares:
- Her top 3 strategies for crafting binge-worthy newsletters your subscribers will obsess over week after week
- Tons of examples and tips to put these 3 strategies to work in your own business
- How Krista consistently writes epics newsletters that her subscribers actually respond to and take action on (yep, even the sales emails!)
Stuff Mentioned:
Building A Storybrand, by Donald Miller
Thanks to @sierramafield for this week’s Ask Krista Anything question
CONNECT WITH KRISTA
Visit thecontentboss.com
Hang out on Instagram
One of the biggest mistakes entrepreneurs make when it comes to launching is not having a dedicated pre-launch phase before they open the cart for their new product, course, or service.
Nailing your pre-launch can double or even triple your launch revenue, so it’s super important that you have a strong strategy for making the most of the weeks leading up to your launch.
In this episode, Krista shares:
- The 4 main goals you’re aiming to achieve in your pre-launch phase
- How long your pre-launch phase should be
- Her top 8 pre-launch strategies for getting your audience super excited to buy
LINKS TO STUFF MENTIONED
- ConvertKit
CONNECT WITH KRISTA
Visit thecontentboss.com
Hang out on Instagram
It’s that time of year again! The time when we’re all thinking about how we can work smarter (not harder) as we head into a brand new year. If one of your goals is to work less while making more money in 2020, this episode is for you.
In today’s show, Krista shares her top 7 productivity hacks for working more efficiently in your business. As someone who struggles with chronic illness, Krista’s productivity tips will be especially helpful for anyone with an unpredictable day-to-day schedule — whether that’s because of ongoing health issues, kids and family life, or anything else.
Tune in if you’re ready to get laser-focused and uber-productive in 2020!
Stuff Mentioned in this Episode What It’s Like to Run a Business With a Chronic Illness
Asana
Connect With Krista
Visit thecontentboss.com
Hang out on Instagram
In this episode, Krista shares five sales strategies that are working right now in online business, plus some tips and ideas to help you capitalize on these strategies in 2020.
If you want to sell more in 2020, this episode is for you!
Connect with Krista
Hang out on Instagram
Visit thecontentboss.com
In this episode, Krista takes you behind-the-scenes in her life and business as she recaps her 2019 year and shares her goals for 2020.
LINKS
Episode 002: Hear the story of my business rebrand
Blog: How I Sold Out My Newest Program without a Sales Page
Connect with Krista:
Visit her website
Hang out with Krista on Instagram
In this episode, Krista shares the story of her first five-figure launch and gives you three actionable strategies for having your own $10K+ launch — including her best advice for having a five-figure launch with a small audience.
She also answers a question from @readingtutorashley and shares her #1 tip for growing your email list.
Have a question for a future AKA segment? Send it in to: support@thecontentboss.com
Stuff Mentioned in This Episode
Episode 004: Krista's first (flopped) launch in 2016
LEAP Nutrition & the MRT Food Sensitivity Test
FOLLOW KRISTA ON INSTAGRAM 📱
READ THE TCB BLOG 📖
So you've gotta write a sales page, huh? But no matter what you do, the words just aren't coming out right...
Is this part persuasive enough? Should I keep that sentence in or take it out? And what the heck am I supposed to write in my bio?!
Writing a sales page is no joke. But today, I want to make the process just a little bit easier for you by sharing my top 5 secrets for a sales page that converts. You'll learn:
- A super-simple copy hack that'll make your potential customers feel like you're right inside their head (which is exactly what you want!)
- The one thing you MUST nail on your sales page if you want to convert browsers to buyers
- How to lay out your sales page so that your potential is customer cruising right along and soaking it all in
This is also the first episode where I've added two new segments to the mix: A life & business update plus a new segment called "AKA: Ask Krista Anything". Have a question for a future AKA segment? Send your Q to krista@thecontentboss.com!
Things Mentioned:
Episode 009 about testimonials
Jasmine from @theradiantceo
Courtney Chaal on Instagram
Dramatic title, I know! But it's a simple mistake that a LOT of people make, so I think it's worth sharing my experience. Besides telling you the story of how I've lost a total of 2,500 subscribers from my list in the last six months (GULP), I also share: * My thoughts on whether you should delete your cold subscribers to "clean up your list" * The changes I've noticed in email marketing in 2019, and how that will affect your email strategy for 2020 * The different ways I'll be experimenting with my list over the next 90 days to lock in a solid strategy moving forward * The "3 T's" you need for a can't-fail email marketing strategy
Heads up: I TOTALLY butchered my math in this episode when I was talking about list size. Thank GOD it's a marketing podcast and not a math one 'cuz that's embarrassing. 🙈
Things I Mentioned in this Episode
Episode 002: My Business Journey & What I'd Do Differently
Unroll Me
Welp. This episode got reeeeal personal, REAL quick. And as scary as it is to open up and share more of my life, my story, and the messy behind-the-scenes stuff here on the podcast, I knew this was an episode I needed to record. So, if you want to get to know the girl behind the podcast, this episode is essentially me pouring my heart out for 30 minutes straight. I share a mixture of fun facts plus some sliiiightly embarrassing truths that I've been too scared to share online before. If you only take one thing away from this episode, I hope it's the knowledge that NO ONE is perfect and that you can still be a great teacher (and even a leader) if your life isn't perfect. Mine sure as heck isn't! Sending you lots of love, Krista Things I Mentioned Super Attractor book by Gabby Bernstein Jessi's Food Freedom Masterclass Episode 008: Your Content Love Story & 5-Step Sales Funnel The Self-Love Experiment book by Shannon Kaiser Other Places to Find Me Hanging out on the 'Gram @thecontentboss On my website, thecontentboss.com
So you wanna sell more of your products, programs, and packages? Instagram Stories might just be the sales-booster you've been looking for!
In this episode, I share 3 step-by-step strategies for using Instagram Stories to convert followers into customers. These are casual, ick-free ways to land the sale (without selling your soul!) while also showing up and serving your audience.
Thanks to Mary for requesting this episode! Follow her on Instagram @mindsetmary
CONNECT WITH KRISTA
Instagram: @thecontentboss
Website: thecontentboss.com
When I ask female entrepreneurs how they feel when they think about “selling”, a loooot of weirdness comes up. I hear things like:
- Selling makes me feel icky or sleazy
- Selling feels forced and not authentic
- I feel like I sound like a used car salesman when I try to sell
And I totally get it! Selling isn't a natural skill set for most of us. But today, I want to let you in on a little secret:
The easiest way to sell more of your paid offering to-freaking-day?
... Is to let other people do the selling for you!
And that's exactly what you'll learn how to do in today's episode. Yup, we're talking all things TESTIMONIALS — and this episode's a juicy one.
Not only will you learn my secret method for getting the perfect testimonials from your clients and customers, but I'll also share exactly when and where to share your testimonials for max impact.
Want more? You got it.
→ Stalk me on Instagram
→ Read the blog
Let’s talk about sales funnels.
Love ‘em or hate ‘em, funnels are where the magic truly happens in business. Automate your sales and serve more people, all while you’re out of the office? Yes, please!
In this episode, I’m walking you through a sleaze-free 5-step sales funnel that will have your audience falling in love with you and get them ready to say YES to your paid products and services.
We'll talk about the five different types of content your business needs to have in place and how all five types work together to "woo" your potential customer and turn them into a lifelong fan.
Funnels do NOT have to be icky, sleazy, or weird. Tune in to learn how to create a feel-good funnel that will have your audience falling head-over-heels for you in no time!
CONNECT WITH KRISTA
Website: thecontentboss.com
Instagram: @thecontentboss
I've talked about my struggles with chronic illness before and how those struggles tie into my mission for the Content Boss podcast, but to date, I haven’t shared the FULL story anywhere.
That’s what I want to do today.
In this episode I share:
- My entire health story, from when I was a kid up until now (plus why I didn’t open up about this stuff sooner!)
- My biggest challenges balancing chronic health issues and running/growing an online business.
- What a typical day in my life looks like right now.
- My tips, strategies, and lessons learned for others going through something similar.
To be honest, I was scared to record this episode. I was nervous and sweating the entire time I outlined it and when I hit "record"… but at the same time, I knew that it needed to be created.
The idea was sparked after I shared an Instagram post that seemed to resonate with a lot of people. In the post, I opened up about how chronic illness impacts my business and how it informs a lot of my mission with the Content Boss brand.
I got a TON of really awesome comments and messages from that post, letting me know I wasn’t alone and that people appreciated me sharing my story. So today, I’m gonna be brave and open up about everything!
If you have any questions after listening or you just want to chat, I’m always here to lend an ear. Send me a message on Instagram or reach out to krista@thecontentboss.com <3
Love you lots,
xx
- K
To me, business is all just one big experiment. And about a month ago, I decided to experiment in a whooole new way and see if I could sell out a brand-new program... without having a sales page.
As much as I LOVE sales pages, lately I'm seeing a shift away from more "traditional" online sales tactics into a much more conversation and connection-focused approach. And that's what I wanted to play around with during this launch!
If you'd like to implement a similar strategy in your own business and learn how to run a super-effective but SUPER low-key launch (oh, and sell out your course or program while you're at it!) this episode is for you.
Here's what we dig into:
-
The one simple strategy that was involved in EVERY SINGLE SALE that I made during this launch (seriously, it's dead easy but totally magical!)
-
The Insta Stories Mini-Series Strategy that worked like a charm to warm up (and convert!) my audience
-
The 3 biggest things that contributed to my success and resulted in a sold-out launch with a brand-new program
CONNECT WITH KRISTA ♡
Website: thecontentboss.com
Instagram: @thecontentboss
Email: krista@thecontentboss.com
Business can be a freaking WHIRLWIND sometimes. You blink and suddenly three months have gone by and you realize you haven’t accomplished all that much this last quarter.
Not gonna lie, it’s a shitty feeling!
In this episode, I'm sharing a really simple but profound strategy that has completely transformed the way I do business. It’s called a “Monthly CEO Day” and here’s how it works…
Every entrepreneur has their battle scars—and today I'm sharing one of my own from the early days in my business. AKA: My first ever course launch that was kiiiinda a big fat face-plant.
In this episode we dive into:
- One of the worst investments I've made in my business to date and what I should've bought instead
- The one big mistake that left me BURNT OUT from Day 1 of my launch and bed-ridden for the next two weeks
- How I butchered my pre-launch phase (hint: it involves a big secret that I shouldn't have kept)
- How I structure my launches nowadays to maximize profits and minimize stress
This episode is for you if you want to nail your first course launch and avoid the most common missteps on your first go-around OR if you've launched a course before but it didn't go exactly to plan (hey, we've all been there).
Tune in to hear aaaall about the fiasco that was my first course launch and to learn 5 big mistakes to avoid with yours!
CONNECT WITH MOI
Website: thecontentboss.com
Instagram: @thecontentboss
Hey babe! Let's chat welcome series.
We all know they're important, but for some reason, these bad boys get put on the back burner more than almost anything else in our businesses. But here's the thing... When done right, your welcome series can cultivate relationships, raving fans and more revenue.
So I mean, why wouldn't you? ;)
My goal with this episode is to not only give you a crash course in the strategy behind a successful, profitable, and memorable welcome series, but also to give you the loving kick in the butt that you need to either write or revamp your welcome series in the next 7 days.
You up for the challenge?
CONNECT WITH KRISTA ♡
- Website: thecontentboss.com
- Instagram: @thecontentboss
They say hindsight's 20/20, so here's a good question... If you were given the chance to go back in time and start your business all over again, knowing what you know now, what would you do differently?
My answer? Tune in to find out! ;)
In this episode, I break down:
- The 5 phases my online business has evolved through over the last 3.5 years, and where I’m at right now
- The truth about what was reallygoing on behind-the-scenes when I was travelling full-time back in 2017… hint: it wasn’t always pretty
- Exactly how I’d set up and grow my business if I had to start over again from scratch (spoiler alert—I’d do at least 80% of it differently!)
Whether your business is brand new and you want to get ahead of the curve or you’ve been at it for a while but things just aren’t working, this list of my 7 "do-overs" should get you and your biz on the fast track to success.
Links Mentioned
Where I bought my Squarespace template
Basil & Bark Design Canva Templates (the best!)
Have a request for a future episode? Shoot me a DM on Instagram!
Welcome to the Content Boss Podcast!
This is NOT your typical intro episode (AKA: skip-over-it-and-wait-for-the-good-stuff-in-episode-2). We're getting wordy and nerdy right from the get go and if you know me, you know that I don't hold anything back.
In this episode, we cover:
- WTF a "content boss" actually is and why your next best move is to become one
- A 2-minute recap of my biz journey over the last few years and the "dirty little secret" that led me to become a content boss
- The Content Boss Manifesto: 5 traits that will have you stepping into "content boss" status in no time (#4 is my fave!)
- How to build a business that shows up, serves, and sells — even when you can't
- What you can expect in future episodes and how to have a say in what I share and teach on the TCB podcast
Excited? Press play and let me officially welcome you to the Content Boss podcast!
CONNECT WITH ME
The TCB website: https://thecontentboss.com
Stalk me on Instagram: @thecontentboss