RoofersCoffeeShop: Recent Episodes
RoofersCoffeeShop
RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories, wisdom, and solutions the roofing industry needs today!
Roofing is more than a trade — it’s a craft, a career and a community that thrives on innovation and people. As the industry faces a wave of retirements, labor shortages and evolving technologies, the next generation of roofing professionals is stepping forward to shape the future. In this Coffee Conversations, sponsored by Johns Manville, we’ll explore how young leaders, entrepreneurs and skilled workers are entering the roofing world, what motivates them and how companies can better recruit, support and retain them. From training and mentorship to culture and technology, this conversation will highlight fresh perspectives and bold ideas about what it means to build a career in roofing today and tomorrow.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this episode of Roofing Road Trips, Heidi J Ellsworth is joined by Jamie Treglio of IB Roof Systems to explore why PVC roofing continues to be a top choice for contractors and building owners. From its self-extinguishing safety properties to unmatched resistance against chemicals, grease and jet fuel. We’ll also dive into what makes IB’s PVC stand out, including its acrylic finish that keeps roofs cleaner and cooler, and installation features that save contractors time without sacrificing performance. Whether you’re looking to improve efficiency, boost warranties or tackle tough roofing challenges, this conversation will show you why PVC is a great solution.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this Roofing Road Trips® episode, Karen Edwards talks with Dave Nordentoft of Leister about the real-world decisions behind choosing the right tools for service and repair work. What makes one welding gun better than another? How does a vacuum plate actually help roofers on the job? And what’s the advantage of combining manual and automatic welding in a single machine? They also talk about the growing demand for portable solutions—and why Leister developed a battery-powered heat gun from the ground up. Whether you're on a roof, in a workshop or out in the field, join Karen and Dave as they explore how the right tools can make a tough job easier.
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In this Roofing Road Trips®, Karen Edwards sits down with Jenni McMorran, Renoworks’ contractor channel partner manager to explore how Renoworks Pro’s Instant Estimate is changing the game for contractors by providing a quote in minutes, closing jobs faster and outpacing the competition. Learn how the tool works, the accuracy behind it and why it’s becoming a must-have for winning more business.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 29, 2025, at 2 p.m. P.T., as we meet with industry leaders and experts from the Western region of the U.S. Guests include manufacturers, distributors and leading contractors who will share their insights and wisdom live from the trade show floor. The topics will center around what's hot across the country and in the western U.S. as well as what’s to come for the rest of year and into 2026. Watch from the comfort of your home, on your mobile device or in person from outside our soundstage at the Western Roofing Expo Booth 12. Join us for this great Coffee Conversations LIVE from the Western Roofing Expo!
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Thomas Knuckey of Brava Roof Tile to explore their innovative synthetic roofing solutions. During the conversation, Thomas will compare Brava’s cedar shake, slate and Spanish tile alternatives to their natural counterparts — exploring the authentic aesthetics, color options, ease of installation and elevated performance. Learn how Brava’s manufacturing process and patented ColorCast technology create stunning and authentic roofing solutions. Heidi and Thomas will also discuss the impressive durability of Brava’s materials and the benefits of domestic manufacturing in terms of cost and availability. Discover how Brava is redefining premium roofing with beauty, performance and sustainability.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this special Roofing Road Trips® episode, recorded live from the Western Roofing Expo, Megan Ellsworth sits down with the Western States Roofing Contractors Association’s (WSRCA) current president, Kris Hitesman of Capitol Roofing Service; incoming president, Stan Robinson of Pacific West Roofing; and future president, Ron Lloyd of Kokua Roofing. Together, they discuss the association’s recent accomplishments, the challenges and opportunities facing roofing contractors in the Western states and the vision for WSRCA’s future. Don’t miss this conversation about leadership, advocacy and the power of community within the roofing industry.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this episode of Roofing Road Trips, Megan Ellsworth talks to Jen Silvers from RejuvaRoofs about how this innovative company got its start and what sets it apart in the roof rejuvenation space. They discuss how RejuvaRoofs reattaches granules, fills in hail divots, reseals shingles and helps extend roof life with impressive warranty options. They also dive into the certification process for contractors and why this product is an especially smart choice for small businesses looking to expand their service offerings. If you're curious about new opportunities in roofing maintenance, this episode is for you. Tune in and find out where to learn more!
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with the International Roofing Expo’s Show Manager, Brandi McElhaney and Show Director, Rich Russo to talk all things IRE 2026. From the latest show highlights to what’s new for exhibitors and attendees, this conversation gives you a sneak peek into what makes IRE the must-attend event for the roofing industry. Brandi and Rich share insider insights and tips for making the most of the show, and what attendees can look forward to as the roofing community heads back to Las Vegas.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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You won’t want to miss this special episode of Coffee Conversations celebrating Hispanic Heritage month, sponsored by SRS Para Latinos. We’re joined by a group of Most Valuable Presenters (MVPs)— standout leaders selected for their passion, dedication and impact in the roofing industry. In this conversation, they share their personal journeys, how SRS Para Latinos has supported their growth and what it means to serve as role models and voices for others in the industry.
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In this episode of Roofing Road Trips®, host Heidi Ellsworth takes viewers on-site for an exclusive tour of Anchor Products’ mobile tradeshow. Designed to bring education and innovation directly to contractors, this traveling showcase highlights the company’s attachment solutions and hands-on training opportunities. Heidi walks through the displays, tools and training demonstrations that make the mobile experience so impactful, giving contractors a front-row look at how Anchor is meeting the industry where it works. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this RoofersCoffeeShop RLW, Karen Edwards welcomes MetalForming, LLC’s President and CEO, Stephen Gosk, and Business Development Director, Chad Rowe, for an exclusive METALCON preview and to discover how the new Schroeder Architectural shear and folder and VIETSTEEL roll forming machines are built to tackle today’s biggest challenges in the metal construction industry. From precision and productivity to automation and support, learn how these innovations can transform your workflow and drive growth. Plus, get a sneak peek at what to expect from MetalForming’s booth at METALCON, including live demos and hands-on opportunities.
Learn more at RoofersCoffeeShop.com!
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Audrey McGarrell of the Cool Roof Rating Council (CRRC) to discuss a new educational resource on the often-overlooked synergy between cool roofs and rooftop solar PV. In this episode, Audrey shines a light on how pairing these two technologies creates a win-win for building owners, contractors and the environment alike. From improved energy efficiency to extended roof performance and optimized solar output, the relationship between cool roofs and solar PV is stronger than ever.
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In the October Roofer of the Month podcast, Alex Tolle sits down with WeatherShield Roofing & Sheetmetal to discuss what makes their company stand out in the roofing industry. WeatherShield specializes in everything from new construction to storm damage repairs, serving both residential and commercial clients with excellence. They will discuss their specialty services, including their commitment to high-quality inspections and year-round customer care and hear about the company culture that values long-term relationships over quick fixes. Discover what they define as superior customer service and why they believe homeowners should trust them with one of their most valuable assets — their roof.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Mindy Dahlquist, business development manager at TRA Snow and Sun, to discuss how the company is setting an example through its support of the Let’s Build Construction Camp for girls. By investing in programs that introduce young women to the trades, TRA shows how giving back builds stronger communities and stronger companies. Contractors will hear why community involvement is not only vital for the future workforce but also key to building credibility, culture and long-term success.
Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brenda Perkins, an insurance advocacy consultant with Brava Roof Tile, to understand the shifting landscape of insurance and roofing with a focus on what contractors need to know right now. Brenda breaks down the current insurance climate, what it means when homeowners have new roofing coverage limitations and/or are categorized as higher risk or being non-renewed and why that matters to contractors. Listeners will hear why retail sales are becoming crucial for long-term success and will explore Brava’s role in the Fortified program and how contractors can use it to strengthen their sales pitch. The discussion looks ahead at what roofing professionals should watch for in the next 12–24 months as regulations shift, and how getting involved with Brava can open doors to new opportunities and stronger business resilience.
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Join RoofersCoffeeShop® for a powerful and inspiring Coffee Conversations, sponsored by Owens Corning, as we celebrate Hispanic Heritage Month and honor the vibrant contributions of Hispanic and Latino professionals in the roofing industry. Hosted by Megan Ellsworth, this conversation will spotlight Hispanic trailblazers who are driving innovation, empowering their communities and paving the way for future generations of roofing professionals. Attendees will gain insight into the cultural values, entrepreneurial spirit and leadership that continue to shape the roofing industry for the better. Whether you’re a contractor, distributor, manufacturer or simply passionate about fostering diversity and inclusion, this Coffee Conversations will leave you inspired and informed about how we can work together to support and uplift Hispanic voices in roofing.
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In this RoofersCoffeeShop RLW, Karen Edwards chats with Sherwin Williams’ MetalVue Marketing Segment Manager, Junny Lee and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis. They talk about why demand for metal is rising, the barriers that often hold contractors back and how Roofing Passport provides the tools needed to make more with metal. Roofing Passport is the technology from Sherwin-Williams that offers accurate measurements and the calculations for simplified estimating. By having the correct data, Roofing Passport helps streamline sales and production while also connecting contractors with leading manufacturers. See a live demo that explores Roofing Passport and learn how it integrates with MetalVue overall.
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In this Roofing Road Trips® episode, Karen Edwards talks with Austin Cash, Malco’s senior new product development engineer, about the challenges contractors face when cutting metal and vinyl panels. Austin introduces the TurboShear® Rotary Panel Cutter and explains how its dual cutting wheels, self-advancing design and durable build help crews work faster with greater precision and less fatigue.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth explores the world of cool roofing with Melissa Dunson, director of marketing at Central States Manufacturing and Audrey McGarrell, communications manager with the Cool Roof Rating Council. (CRRC) Learn how metal roofing systems are engineered to reflect heat, reduce energy costs and meet the rising demand for sustainable building solutions. From understanding CRRC ratings to boosting your bottom line with energy-efficient installs, this conversation gives contractors the insights they need to stay competitive, code-compliant and climate-ready.
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In this Roofing Road Trips episode, Heidi J. Ellsworth talks with S-5! Director of Strategy and Market Development, Mark Gies, as he shares the latest updates on solar technology, policies and market demand. Solar is one of the fastest-growing opportunities in roofing with metal roofing providing the perfect platform for solar arrays. Learn how contractors can leverage S-5!’s innovations to simplify installations, maximize profits and prepare for the future of solar in roofing.
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This month's question: How can contractors prioritize sustainability in their practices and effectively use it as a differentiator for their business?
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In this episode of Contractor Outlook, Heidi J. Ellsworth sits down with Trent Cotney of Adams and Reese to explore the policy changes reshaping the contracting and roofing industries under the current presidential administration. With his wealth of experience in roofing and industry advocacy, Trent offers expert insights into evolving issues from immigration policies and labor shortages to tariffs and tax codes. He unpacks what these changes mean for contractors and how businesses can adapt to stay compliant and competitive. Whether you’re a contractor or just interested in the intersection of policy and construction, this conversation delivers valuable takeaways for navigating today’s complex legal landscape.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Alan Davis of Ingage to explore how smart system integration can reduce friction, improve team consistency and create a more streamlined experience for homeowners. With so many tools required to manage roofing sales — from CRMs to measurement apps to visualizers — it’s easy for things to get complicated fast. By bringing visualization and presentation together in one platform, the new Renoworks and Ingage integration shows how simplifying tech doesn’t mean sacrificing functionality. Join Heidi and Alan to discover how connected tools can create stronger teams and a more cohesive sales journey for your customers, turning them into lifelong customers and word-of-mouth cheerleaders.
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In this episode of Roofing Road Trips, Karen Edwards catches up with Carlisle Architectural Metals’ Vice President of Growth, Brad Van Dam, to break down the trends contractors need to watch, explore strategies to stay competitive and share insights to help contractors prepare for what’s next in residential and commercial roofing. The roofing industry is evolving fast — from shifting market demand and rising costs to game-changing technology and workforce challenges, so don’t miss this episode and stay informed!
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In this Roofing Road Trips® episode, Karen Edwards is joined by Mike Ippoliti with Leap to talk about the growing risks contractors face when it comes to their business data and what to look for in a secure CRM. They discuss why it is so important to own and control your data, the red flags to watch for in CRM platforms, and how data exposure can impact your reputation and operations. Mike also shares how Leap CRM is built to keep contractor and customer data safe through features that give you full control. If you are unsure how your current CRM handles your data, this episode will help you ask the right questions and understand what a secure system really looks like.
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In this Roofing Road Trips® episode, host Karen Edwards sits down with Heath Hicks and Eric Mackintosh to hear the story of how their friendship sparked a business partnership that led to the creation of The Catch-All. From their first meeting to launching products like the Job Site Protection System, Nail Catch, Shrub Shield and more, they dive into how collaboration, and occasional disagreements, shaped their innovations. Heath and Eric reflect on lessons learned from going into business with close friends and explore the role of trust in an increasingly competitive environment. Tune in for valuable insights and see how trust, creativity and collaboration can shape the future of roofing innovations.
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In this Roofing Road Trips® episode, Alex Tolle sits down with Stephen Spence from Project Map It and Paul and Kim Reed from Roofers in Recovery to discuss an issue that too often goes unspoken in the trades, mental health and addiction. Learn about the mission behind Roofers in Recovery, why mental health conversations matter now more than ever and how the roofing community can take action to support those struggling. Preview the upcoming golf tournament on October 13 in Baltimore, Maryland, and how a day on the golf course is helping change lives off the job site.
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In this episode of Roofing Road Trips, Karen Edwards is joined by Rory Young of DCX, the leader in outsourcing administrative talent for the roofing industry. They will discuss the challenges contractors face when sales leaders and business owners get tied down by day-to-day functions including administrative work, customer service and estimating. Join them while they explore why so many contractors fall into the “I’ll just do it myself” trap and how to change that mindset. Learn best practices for outsourcing as well as what to watch out for when doing so. Find out how DCX is changing the game by offering industry-trained, dedicated support talent who become a true extension of your team.
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Sergio Terreros, president of National Hispanic Contactors Association (NAHICA), to talk about the association’s mission and its impact on Hispanic contractors nationwide. Sergio shares how NAHICA supports its members with resources, networking, and advocacy, as well as the unique value of Expo Contratista—an annual event that unites professionals from across the construction industries. From skill-building workshops to business development opportunities and meaningful industry connections, learn how NAHICA and Expo Contratista are helping contractors strengthen their businesses and communities.
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RoofersCoffeeShop® is proud to bring you a Coffee Conversations sponsored by QXO, focused on one of the most important and rapidly evolving aspects of the roofing industry: fleet management. From work trucks to service vehicles, managing a roofing fleet impacts safety, efficiency and profitability. Join host Karen Edwards as she welcomes a powerhouse panel to explore how AI, insurance, technology and safety innovations are transforming the way roofing companies manage their vehicles. From lowering risks and insurance costs to leveraging data for predictive maintenance and improved driver safety, this Coffee Conversations will give roofing contractors practical takeaways to modernize and protect their fleets.
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Gregg Malanga and Dan Roth from APOC to introduce Tuff Grip, a next-generation underlayment designed with contractors in mind. Gregg and Dan explain why underlayments are critical to a roofing system and what separates a high-performing product from the rest. From its high-traction surface that boosts safety on steep or slick roofs to its durability and all-weather performance, Gregg and Dan share how Tuff Grip delivers real jobsite advantages. From labor savings to increased safety, listen to this episode to discover your next favorite underlayment.
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This month's question: How can contractors prioritize sustainability in their practices and effectively use it as a differentiator for their business?
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In this episode of Roofing Road Trips, Megan Ellsworth talks to Brian Cook from Dataforma and Tracey Donels from Service First Solutions about what to expect from Dataforma’s user conference, PSU 2025! Brian and Tracey talk about What PSU is and why they decided to collaborate on the conference this year. Hear how this year’s conference will be different from previous years’ and get a sneak peek at exciting new features that Dataforma is rolling out. Learn what breakout sessions to expect, who panelists will be and see what networking opportunities await you at PSU. Don’t miss this insider look and find out where to go for more info!
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In this episode of Roofing Road Trips®, Karen Edwards meets with Dale Nelson, founder of Roof Hugger to explore the company’s origin story and innovative approach to roofing solutions. Discover how the idea of a retrofit system that is installed over an existing roof revolutionized the roofing industry. We dive into the evolution of Roof Hugger’s technology, key milestones and challenges faced in establishing a foothold in the roofing market. Learn what makes their retrofit system unique and how it has driven the company’s growth.
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Joe Kelly and Matt Jozwiak of Kelly Roofing, a valuable Duro-Last® Elite contractor, to learn more about their journeys in the roofing industry. Recognized as the 2024 recipient of the Duro-Last Custom Fabrication Award, Kelly Roofing is no stranger to complex, high-performance projects. Learn how Kelly Roofing’s award-winning project exemplifies what the Custom Fabrication category is all about. From the early days of learning the trade to leading standout projects like this award winner, Joe and Matt reflect on the lessons that have defined their journey and share tips for anyone looking to build a future in roofing.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson of Georgia-Pacific Gypsum and the president of the Roofing Alliance and Alison LaValley, CAE, executive director of the Roofing Alliance to discuss the new leadership and goals for the 2025-26 term. Greg and Alison will share how the foundation continues to shape the roofing industry through education, innovation, technology and philanthropy. Learn about ongoing initiatives like the MVP Awards, scholarships, the Student Competition and the new Roofing Center at Clemson University.
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In this Roofing Road Trips episode Karen Edwards catches up with Sherwin Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, to discuss how Roofing Passport works, which manufacturers are already on board, and how the integration with MetalVue removes barriers that often hold contractors back. Sherwin-Williams Roofing Passport is changing the way contractors approach metal roofing. This all-in-one platform streamlines estimating, design, and sales, helping contractors expand their services and meet growing customer demand. Whether you’re already in metal or considering adding it, discover how Roofing Passport can drive new opportunities for your business.
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September is Suicide Prevention Month and the roofing industry is coming together to shine a light on mental health, wellness and the support available for those who serve and work in our communities. In this important Coffee Conversations, sponsored by SRS Distribution, we’ll talk openly about suicide prevention, available resources for veterans and how roofing professionals can support one another. McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), joins the conversation alongside Jacob Schick, CEO of One Tribe Foundation to share personal insights, resources and industry initiatives that are making a difference. Together, we’ll explore how the roofing industry can help break the stigma around mental health, connect veterans and contractors with life-saving resources and create a culture of care within our companies and communities. Don’t miss this timely conversation that could save lives.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Jon Feick of BITEC to explore Storm Breaker™, a powerful line of fluid-applied roof coatings designed to extend roof life and reduce energy costs. From acrylics to silicones to liquid rubber (SEBS), the Storm Breaker family offers contractor-friendly solutions for aging commercial roofs. These high-reflectivity coatings turn heat-absorbing rooftops into reflective roofing systems—helping property owners save money while supporting sustainable building goals. Tune in to learn how Storm Breaker delivers watertight performance, environmental benefits and long-term value in one seamless system.
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Cheryl Ambrose, vice president of Enterprise Risk Management, to tackle a topic that affects every level of the roofing industry: suicide prevention and mental health. Timed with Suicide Prevention Month, this conversation goes beyond awareness covering where companies can start, the basics of safe and supportive language and how to care for yourself while supporting others. Cheryl shares insights from the NRCA’s growing wellness initiatives, practical tools and the importance of breaking stigmas so that asking for help becomes part of everyday safety culture. From how to start the conversation to the importance of the 988 hotline, this episode equips roofing professionals with tangible steps to make mental health and safety a daily priority not just in September, but all year long.
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Nathaniel Koren, recipient of the Empower All Scholarship, and his mentor, Mark DeFreitas. Together, they share Nathaniel’s journey in the roofing industry, how the scholarship has influenced his career path, and the impact of mentorship in supporting new professionals. Join us as we highlight the power of the Empower All Scholarship program in fostering opportunity, growth and inclusion within roofing.
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Wendy Marvin, CEO of Matrix Roof and Home and active member of the Roofing Technology Think Tank (RT3). From leading a 100% female-owned contracting business to shaping the future of roofing through technology and innovation, Wendy’s journey is one of bold leadership and constant evolution. This conversation dives into how RT3 is bringing together forward-thinking contractors and disruptive tech to elevate the roofing industry’s professionalism and appeal. It’s a story that proves leadership doesn’t stop at the top—it builds new ladders for others to climb, sponsored by INGAGE, a leader in presentation software, always on the front edge of technology.
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In this Roofing Road Trips® episode, Karen Edwards and James White of CertainTeed dive into what stronger roofing really looks like. As contractors nationwide face growing pressure to offer more resilient solutions, CertainTeed’s collaboration with the FORTIFIED™ Roof program is giving roofers a competitive edge. From new products to full-system integration that meets tough IBHS standards, this conversation explores how roofing pros can offer homeowners next-level protection, without overcomplicating the job. Listen in to learn how to meet rising expectations, unlock incentives and lead the charge toward a more storm-resilient future.
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RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can expect at the roofing industry’s biggest event. From networking opportunities and education sessions to the latest innovations on the expo floor, this Coffee Conversations will give you the tools and plans you need to make the most of IRE 2026.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Mikell Bollinger, vice president of community engagement for SRS Raise the Roof Foundation, to discuss the nonprofit 9/11 Day and their annual day of service. Mikell shares about the powerful partnership between SRS and 9/11 Day of Service and Remembrance and how they’re helping transform the anniversary of September 11 into the nation’s largest day of service. The conversation explores how the company got involved, how its participation has grown over the years and what it means to employees and communities across the country. From honoring the lives lost on 9/11 to strengthening company culture, this episode sheds light on the impact of giving back.
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In September’s Roofer of the Month podcast, Alex Tolle sits down with Scott Edwards of Mammoth Roofing and Solar to discuss how this Texas-based company is on a mission to guide and protect their neighbors by humanizing the restoration experience. For Mammoth Roofing, roofing is more than just shingles and structure, it’s about solving problems, building trust and helping people when they need it most.
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In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With strong industry innovation, Elevate delivers with the new MAX PVC membrane, which provides industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency with faster installs and cold-weather performance and the power of V-FORCE FR as it eliminates the need for primer while meeting fire-rating standards. Frank and Emma will also discuss the expanded metal edge systems designed for stronger perimeter protection and smoother finishes. Whether you're battling labor shortages, weather delays or tight deadlines, these new solutions are built to keep your crews moving and your projects on track.
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In this special Roofing Road Trips® episode, Heidi J. Ellsworth hits the road to visit the Attic Breeze manufacturing facility for an inside look at what sets their solar attic fans apart. Filmed on-site, this episode dives into daily production, hands-on quality control and what it takes to build high-performance fans that meet tough standards like TDI/Windstorm and FBC (HVHZ) compliance. Heidi talks with the hardworking team behind the scenes — including voices from the line, workers shaping each product with care and sales representatives from the field. From coating to color matching, solar panel specs to standout efficiency metrics, this episode showcases the craftsmanship, innovation and heart that powers Attic Breeze.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Christopher Kane from Adams and Reese to discuss the best ways to get ready for storms. Hurricane season isn’t just a weather concern, it’s a business risk. In this episode, Christopher will explore how roofing contractors and companies can prepare their crews, jobsites and operations for severe weather. From legal changes to disaster relief updates, they’ll cover what every roofing professional needs to know to stay ahead of the storm.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Mandy McIntyre of Level Up Consultants to discuss National Suicide Prevention Month. With mental health challenges on the rise, especially among tradespeople, the job site has become a critical frontline for early intervention. In this episode, Mandy highlights Construction Suicide Prevention Week and shares what active suicide prevention really looks like on a roofing job site – from toolbox talks and peer check-ins to mental health training programs. This episode is a must-listen for anyone looking to protect their crew beyond just physical hazards. Tune in for practical steps, real stories and the resources every roofing company should have on hand all year long.
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This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution?
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rachel Narveson, founder and CEO of Proficient Construction, and winner of QXO’s 2025 North American Female Roofing Professional of the Year award. With a reputation for integrity, mentorship and community impact, she shares what this honor means to her, how she’s lifting others up, and why causes like Renew Hope continue to drive her work on and off the roof. Rachel opens up about building one of Minnesota’s top-performing roofing companies and how she uses her platform to promote social change. Tune in for powerful advice for the next generation of roofing professionals and how rising professionals can carve their own path to recognition.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Chris Meyer and Aaron Gould from VaproShield to talk about the latest innovations in mass timber building practices. As mass timber continues to gain traction for its strength, sustainability and speed of construction, Chris and Aaron share how moisture management is becoming a key concern for contractors. They explore the role SlopeShield plays in protecting mass timber from weather-related challenges and how it's being integrated directly into finished roofing and building systems. From real-world project results to practical advice on getting started, this episode highlights how contractors can harness the performance of SlopeShield to protect their mass timber investments and set themselves apart in a growing market.
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In this Roofing Road Trips® live broadcast, Heidi J. Ellsworth joins Austin McConnell, certified trainer and technical support of Attic Breeze on location for an up-close look at their hands-on training program and fan performance. With a live demonstration of the solar-powered fans in action, this episode goes beyond the brochure to show what makes Attic Breeze a contractor’s go-to solution. From weekly online training sessions and bilingual resources to the Breeze Mate control system and troubleshooting support, Attic Breeze is committed to making installs easy, safe and successful. Join them for practical insights and smart training strategies.
Watch the videocast here: https://youtu.be/I68dl1qpyVE
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Marcy Tyler the director of building science for Tremco CPG Inc., to discuss the world of building science. Marcy will share what building science is, why it matters and how it’s transforming the way buildings are constructed, tested and maintained. Heidi and Marcy will talk through the essential knowledge contractors and manufacturers need to create resilient, high-performance structures. Explore the cutting-edge testing techniques used in Tremco's lab and what’s coming next, including exciting developments like the new fire lab.
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In this Roofing Road Trips®, Karen Edwards sits down with Ken Kelly to discuss the transformative power of technology in contracting. The duo will explore why technology is crucial for success, how it influences marketing strategies and share key tactics contractors can use to navigate Google effectively for eCommerce success. Ken will discuss the significant role Google Reviews play in shaping building owners’ trust and purchasing decisions, and also compare Google Reviews to other review platforms, helping contractors determine where to focus their efforts. During the episode, we’ll uncover the benefits of leaving reviews, strategies for handling negative feedback and the long-term advantages of actively managing online reviews for sustained business growth. Tune in for insights that can elevate your contracting business!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Keely Roberts director of Exterior Contractors Alliance (ECA) which is part of the FEI Group to discuss the 2025 FEI / ECA National Conference in San Diego. Roofing and home solutions industries converge to collaborate, innovate and grow at this leading conference being held September 25-27, 2025. Keely unpacks the conference highlights, from economic insights to operational strategies and leadership lessons. Hear how these sessions are shaping the future of our industry and networking opportunities and how you can attend.
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This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution?
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In this Roofing Road Trips® episode, Karen Edwards is joined by Lynsey Hull of Tyelus to look at how strategic process architecture can expose the pain points that quietly drain profit in roofing companies. They will walk through how interviews and workflow mapping reveal bottlenecks, redundancies and gaps between departments. They also navigate how those findings become the blueprint for clear step-by-step systems that field crews and office teams can follow regardless of size; turning chaos into consistent results and revenue growth. If you need practical, scalable fixes rather than quick hacks, you don’t want to miss this conversation.
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In this Roofing Road Trips® episode, Heidi Ellsworth sits down with Sarah Sutton-Shouse to celebrate Raincoat Roofing’s remarkable achievements at the 2025 International Roofing Expo (IRE). The company has made history by securing two prestigious awards: the MVP Best of the Best Award and the NWIR Rising Star Award. Sarah has also been nominated for the 2025 North American Female Roofing Professional of the Year. Join them as we dive into the stories behind these accolades. Learn more about their journeys into roofing, Raincoat Roofing's culture of innovation and how these two trailblazing professionals are making a lasting impact in the roofing world.
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In this empowering episode of Coffee Conversations, sponsored by QXO, we spotlight women leading the charge in the roofing industry. From overcoming challenges to building thriving businesses, these women-owned companies are reshaping what leadership and innovation look like in a traditionally male-populated field. Join host Heidi J. Ellsworth and a panel of inspiring female roofing professionals as they discuss their journeys, the impact of mentorship, the importance of visibility and how technology and partnerships with companies like QXO are helping them scale and succeed. Whether you’re a contractor, distributor or aspiring business owner, this conversation will leave you motivated and full of actionable takeaways.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with TJ Flick and Jay Mitchell from Progressive Materials to explore the nuances between two popular roof restoration coatings. With so many options on the market, knowing the difference between silicone and acrylic systems is critical for making the right call on any project. TJ and Jay break down the key distinctions between the two, discuss how environmental factors and budgets come into play and share how contractors can evaluate which system makes the most sense for their climate and customer needs. Whether you're new to restoration or a seasoned pro, this conversation offers clarity and practical insights for your next coating job.
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In this Roofing Road Trips® episode, Karen Edwards is joined by John Theede to explore the differences between Attic Breeze and Cardinal attic fan systems. Listeners will learn how microclimates, roof types and materials play a crucial role in selecting the right fan. From housing durability to solar panel efficiency, John breaks down what contractors need to know as they bring these choices to their customers. Whether you're in an atypical environment, on an unusual-sized roof, or installing a unique covering, this episode helps you match the right solar attic fan to the right conditions, making active ventilation an option for just about any roof system.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Morgan Cathey from ReadySlate to explore how contractor feedback shaped their latest product innovations. From shortening panel lengths for easier handling to replacing asphalt with a more durable, plastic-like backing, ReadySlate refined every detail with installer experience in mind. By staying closely connected to the field, they enhanced performance in areas like heat resistance, wind-driven rain protection and slate adhesion — resulting in a product that’s more intuitive, efficient and resilient. Listen in as they share how collaboration with contractors not only drove improvements but helped shape a forward-thinking slate system built for real jobsite demands.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Metal Sales Regional VP of Northeast Operations, Mark Grigg, to take a closer look at the Verti-Rib™ Panel — an exposed fastener metal panel that delivers the sleek appearance of standing seam without the added cost. Designed for both residential and commercial use, Verti-Rib™ offers easy installation, strong performance ratings and finish warranties up to 45 years. Whether you’re bidding on a new project or looking for a durable, aesthetic upgrade for your customers, this episode breaks down everything contractors need to know to add Verti-Rib™ to their lineup.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with the leadership team behind the Western States Roofing Contractors Association (WSRCA): Executive Director Joel Viera and Director of Membership & Trade Show Alec Ward. Together, they walk us through what makes the Western Roofing Expo the premier regional roofing and waterproofing event in the country, from technical education and cutting-edge demos to major networking moments. The countdown is on for the Western Roofing Expo 2025.
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In this Roofing Road Trips® episode, Megan R. Ellsworth explores the story behind Van Mark Products, a family owned company that’s been shaping the industry for over 60 years, with Van Mark’s Director of Sales & Marketing, Gary Weinert. From the first portable bending brake to a full lineup of innovative tools, Van Mark has built a reputation for strength, simplicity and jobsite reliability. Tune in as we discuss how their tools solve real challenges for roofers, how their legacy of innovation continues today, and what contractors can expect next.
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In this episode of Stories from the Roof, Megan Ellsworth sits down with Bill Wourms, Tony Wourms and Brian Lybarger of Technical Roofing and Bryan Gottron of Engineered Systems to hear the story behind their impressive careers and one unforgettable project. From the early days of learning the trade to leading a 20-person crew completing a 185,000+ square foot rooftop transformation, our guests share the lessons, leadership and grit that have shaped their roofing journeys to today. We explore why this project challenged the norm and how smart product choices, teamwork and Duro-Last’s technical support brought it to life, while also reflecting on the career-defining lessons, advice for new roofers and what makes this industry so rewarding.
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In this episode of Stories from the Roof, Megan Ellsworth sits down with Jason Brandle, vice president of Brandle Roofing and Sheet Metal and Jeff Gottron manufacturing representative for Duro-Last, for a conversation that goes beyond membranes and metal details. With over 40 years of community-rooted service in Midland, Michigan, Brandle Roofing recently completed the award-winning roofing system on the new Greater Midland Community Center using Duro-Last’s Edge-to-Edge & Deck-to-Sky™ solutions. From navigating winter challenges to making product decisions that balanced performance and purpose, this episode offers an inside look at what it takes to deliver excellence on a high-profile community project. Together, Jason and Jeff reflect on the evolution of their careers, lessons learned on and off the roof, the value of mentorship and what it means to work on a project that directly gives back to the community that shaped them.
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In this episode of Stories from the Roof, Megan Ellsworth sits down with Riley Duer, Lori Duer and Jake Viggers of The Duerson Corporation and Ryan Kinneberg of ACGI Consulting, to talk about their passion for roofing. The Duerson Corporation crew shares how they got started in the roofing industry, the mentors who shaped them, and the lessons they’ve carried through decades of experience. They reflect on what they might have done differently, what they’re most proud of, and what continues to motivate them each day on the job. When a severe hailstorm tore through Grinnell, Iowa, damaging the massive 135,000-square-foot roof of Grinnell Mutual Reinsurance, the call for help went out fast, and Duerson Corporation answered even faster. Their team was immediately on-site, tarping the roof and laying the foundation for what would become the Duro-Last® 2024 Project of the Year.
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In this episode of Stories from the Roof, Megan Ellsworth sits down with Alton Rogerson of B&M Roofing and Bill Paynter of Diamond P Building Products. With a strong background in project management and a passion for people, Alton has played a key role in streamlining operations and driving team success. His approach blends hands-on experience with strategic thinking, making him a standout leader in a fast-paced, ever-evolving field. Alton shares his journey of growth, resilience and commitment to quality.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth continues the conversation on steel and aluminum tariffs and explores what all of this means for contractors on the ground with industry expert Melanie A. Butler, director of trade and transportation compliance at Sherwin-Williams. From pricing volatility to supply chain slowdowns, we unpack the ripple effect these trade changes are having across the roofing industry. Learn what questions you should be asking your suppliers, how to protect your margins and why understanding where your materials come from has never mattered more. Whether you’re sourcing metal locally or through distribution, this episode is packed with insights to help you stay informed, competitive and ready for what’s next.
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Brandon Keck, president of JBK Commercial Roofing, and Scott Crowder, a manufacturers sales rep for R.S. Crowder & Associates, to learn more about their journeys in the roofing industry. With 29 years of experience in the construction industry, Brandon shares how he has helped build JBK Commercial Roofing into a trusted name for commercial and industrial solutions. Scott brings 40 years of experience in the roofing industry, from hands-on work as a roofer and contractor to his current role lending his expertise to contractors through R.S. Crowder & Associates, a leading manufacturers rep firm. Together, they reflect on how they got their starts in the industry and key lessons along the way, in addition to the proudest moments that have shaped their careers, including the award-winning Girdler Elementary School project that earned national recognition from Duro-Last for its sustainability. Don't miss Brandon and Scotts’ insights on craftsmanship, the power of partnerships and what drives their passion for the industry. got his start and the key lessons he’s learned along the way.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with MRCA President Laurie Moore, MRCA Vice President Bill Seibert and MRCA Managing Director Rachel Pinkus to discuss the Midwest roofing industry's biggest event of the year! The 2025 MRCA Conference & Expo is headed to Schaumburg, Illinois from October 20–22 and it’s bringing together commercial and residential contractors, consultants, suppliers and innovators from across the region. In this episode, get a full preview of what to expect, from cutting-edge education and tech-driven products to exciting networking events like Casino Night and the annual auction.
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In the August Roofer of the Month Podcast, we are so excited to celebrate The Third Estimate in Solon, OH! Alex Tolle sits down with Tara Colopy, CEO to discuss roofing, customer care and what it means to raise the bar in home improvement. Hear how they define and deliver superior customer service on every job.
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Are you wondering what QXO’s acquisition of Beacon means for roofing contractors going forward? In this RLW, Heidi J. Ellsworth meets with Matt Fassler, Chief Strategy Officer with QXO to talk about the history and future of QXO. What direction is it heading and what could that mean for the roofing industry? From changes in distribution models to evolving expectations for service and technology, this conversation explains the big picture in a way that matters to contractors. Learn what this acquisition means for your day-to-day operations, vendor relationships and long-term business planning. Don’t miss this chance to stay ahead of one of the most talked-about shifts in roofing.
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This month's question: What steps can be taken to overcome growth plateaus and build the infrastructure needed to scale a business to the next level?
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In this Coffee Conversations, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives contractors a rare opportunity to engage directly with Trent and Heidi as they share important updates for the industry. Listeners are encouraged to participate and ask questions while gaining insights that could help them protect and grow their businesses. Whether you're a seasoned pro or new to navigating construction, this session offers practical guidance and open dialogue with the expert in construction law, Trent Cotney.
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This month's question: What steps can be taken to overcome growth plateaus and build the infrastructure needed to scale a business to the next level?
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Will Lorenz from General Coatings to talk about the power of a unified voice in shaping labor and immigration policy. With the NRCA's support of the Dignity Act, the roofing industry is making a strong case to ensure roofing workers are recognized as essential and protected in future legislation. The conversation explores why roofing labor is unique, what contractors need to stay competitive, and how industry unity can influence policymakers. Listeners will also hear how the NRCA is helping contractors engage locally and nationally to promote “Roofing Respect” while building strategic alliances across the political aisle. Plus, don’t miss the special Labor Day Giveaway celebrating the hardworking crews that keep roofs over our heads.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing, as they talk about why referrals are key to long-term success, especially when business slows down, and how to build a strategy that keeps them coming in year-round. From avoiding common mistakes to turning satisfied customers into vocal promoters, this conversation covers the practical steps to make your referral system work — without sounding pushy. Tune in to find out how to measure success and keep the momentum going.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with NTRCA President Bret Foster, President-Elect Chris Arrington of Arrington Roofing, and Executive Director Kristen Harford to discuss North Texas’ biggest networking opportunities for roofing and construction professionals: the NTRCA Not So Mini Trade Show. Whether you're a seasoned contractor or just starting out in the industry, this event is designed to connect you with top suppliers, innovative partners and like-minded professionals ready to do business. Hosted by the North Texas Roofing Contractors Association, this isn't your average trade show.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Eric Fiest, Eastern US manager for BITEC about their StrongHold™single ply product line—an innovative solution for restoring and reinforcing aging commercial roofs. You'll hear about how StrongHold’s PVC and KEE single-ply membranes, along with a complete system of accessories, adhesives and flashing components, work together to deliver long-lasting performance and durability. We will dig into the differences between material types, how to choose the right system for your project and why proper integration matters. Plus, we discuss warranty coverage and real-world success stories that show StrongHold in action.
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In this Roofing Road Trips® episode, host Karen Edwards sits down with Justin Ache from Gibraltar Building Accessories and Air Vent to explore the critical role of ventilation in roofing. Discover why proper ventilation is not just an option but an essential component for the longevity and efficiency of your roof. Justin shares insights on how balanced airflow can prevent common issues like ice dams, mold and energy inefficiency, and offers practical tips for contractors and homeowners alike. Tune in to learn how to ensure your roofing projects are built to last.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, a must-read for anyone in the roofing industry. Heidi and Lillianne discuss her new book where Lillianne unpacks how she built a career from the ground up in one of the toughest, most male-populated industries, proving that street smarts, grit and a well-timed cup of coffee can be more powerful than a diploma. Join Heidi and Lillianne for an insightful look at the importance of women in roofing.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Bill Eitenmiller of SRS Distribution to discuss the growing demand for solar solutions and why now is the time for roofing contractors to consider adding solar to their lineup. While many businesses still hesitate to expand into solar due to outdated myths or uncertainty about how to begin, this conversation dives into how SRS is helping break down those barriers, providing the training, support and partnerships needed to get started in solar quickly and confidently. From first steps to finding the right customers, this episode offers actionable insight into how contractors can capitalize on one of the fastest-growing segments in roofing.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Ellisha Loftus, the newest growth consultant at Service First Solutions, to talk about her journey through the industry. Listen in to find out what drew her to join the Service First team and why she’s passionate about helping contractors take their service divisions to the next level. From the importance of standard operating procedures to the power of communication and professionalism, this conversation will be packed with insights for contractors looking to grow their repair and maintenance business.
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In this Read Listen Watch® (RLW), Megan R. Ellsworth sits down with Hickman Edge System's Director of Private Label and OEM, Jason Hildenbrand, to talk about the unsung hero of wind uplift protection, edge metal. They’ll explore why roof edges are the most vulnerable part of a system, how edge metal defends against failure and what codes, materials and best practices contractors need to know. He dives into shop-fabricated versus pre-engineered systems followed by installation tips and sales advantages. This episode delivers what roofing pros need to secure the roof perimeter and protect the building envelope.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Amanda Gay of Brava Roof Tile to explore how their hands-on training events empower contractors and support lasting roof installations. Amanda and Karen discuss why these sessions are essential for proper tile application, how they benefit both manufacturers and contractors, and what attendees can expect when they take part in a training event. They also touch on the direct impact of training on the lifecycle and performance of a roof. Whether you're a seasoned pro or new to the industry, learn how Brava’s commitment to education strengthens partnerships and where to find upcoming training opportunities. Tune in to get all the details!
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In this Roofing Road Trips® episode, Heidi Ellsworth is joined by Scott Carpenter to explore the critical issue of rooftop operational security, focusing on how unsecured equipment can become a serious hazard for buildings and their occupants. An expert in his field, Scott shares real-world stories that highlight the importance of anchoring systems, the evolving code requirements and the role contractors play in safeguarding rooftops. Listeners will learn what it takes to install the right systems, stay compliant and deliver peace of mind to building owners, while exploring how Anchor Products is leading the way in rooftop safety solutions.
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In this episode of Coffee Conversations, Heidi J. Ellsworth is joined by John Kenney, Trent Cotney, and former Congressman Denver Riggleman for a dynamic discussion that blends global insight with political perspective. The panel dives into the top European trends influencing the U.S. roofing industry—such as green roofs and sustainability, increased focus on training, and innovations in prefabrication—while also examining how international policy, tariffs, and current developments in Washington, D.C. are shaping the future of roofing. From severe weather impacts to sustainability regulations and labor-saving technologies, this episode offers both a global and domestic lens on where the industry is headed and what professionals need to know to stay ahead.
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In this episode, Alex Tolle sits down with Patrick Cochran from Red Dog’s Roofing to talk about the company’s deep roots, commitment to craftsmanship and what it means to Protect Your Home with Generations of Experience. Red Dog’s Roofing delivers trusted roofing solutions across Florida and Massachusetts. From asphalt and metal roofing to snow removal and siding, they prioritize customer care and premium materials on every project. Tune in to learn about their family-owned values, standout services and the trust they’ve built with homeowners and businesses alike.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Anson Johnson, VP Gypsum Materials and Jeff Grimland, Director of Manufacturing to discuss the future of roofing and manufacturing of roof cover boards. Anson and Jeff share their vision for how USG’s Securock® Roofing business will continue to impact the roofing market, while staying connected to local contractors and their regional needs. Listen to this episode for a unique perspective on the roofing industry that brings USG’s 120+ years of manufacturing expertise straight to the contractor.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Tracey Donels of Service First Solutions who shares a no-nonsense look at what it really takes to build a high-performing commercial service department. From the importance of internal operations to the value of daily practice over one-time training, Tracey outlines how exceptional service is more about communication than roofing. He also offers tactical advice on how to scale preventative maintenance programs that customers need. With lessons pulled straight from the jobsite and the office, this episode is a masterclass in operational excellence.
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In this Coffee Conversation, Heidi J. Ellsworth talks with an acclaimed panel of experts about how Artificial Intelligence (AI) and how it is reshaping the roofing industry. AI isn’t just for ivory towers. It’s changing business from the jobsite to the back office. Understanding how it works is critical in helping contractors separate real opportunity from hype. This conversation will explore how AI is being used today to improve estimating, inspections, marketing and operations. The panel will discuss where this technology is headed, how it can impact the roofing industry and what hurdles could be encountered as it is implemented. Whether you’re curious or already experimenting, this Coffee Conversation will help you make informed, strategic decisions about AI in your business.
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Join us for a special Coffee Conversations, sponsored by Owens Corning, where we explore how to build a tech stack that works for your roofing business. From CRMs and estimating software to project management tools and beyond, technology can streamline operations, improve communication and help you win more jobs. But with so many options out there, where do you start? Our panel of contractors and tech experts will share real-world insights, best practices and the must-have tools for modern roofing companies. Learn how to evaluate your current systems, choose the right solutions and get your team on board with the changes. Let’s make technology work for you!
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In this Roofing Road Trips® episode, Karen Edwards sits down with Joseph Studer, technical training manager of Tremco Construction Products Group (CPG), to discuss how Tremco CPG is bringing industry-leading expertise directly to contractors, where they are, when they need it. With their “On the Road” training program, they aren’t just talking about roofing; they cover the full building envelope, including walls and traffic decks. Learn what sets Tremco’s hands-on approach apart, how it’s changing the game for contractors nationwide and where they’re headed next.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Joe Stassi of Carlisle SynTec to discuss the future of roofing and the critical role technology, and the next generation, will play in it. As service, maintenance and innovation become central to contractor success, Joe shares advice on how to attract young, tech-savvy talent and position businesses for long-term growth. From embracing generational differences to advertising roofing as a rewarding, well-paying career, this conversation highlights how companies can evolve while staying true to the people-first culture that defines the industry.
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In this Roofing Road Trips® episode, host Megan Ellsworth is joined by Danielle Basch from Leap to take a closer look at how most roofers deal with chaos on the daily. From missed follow-ups, scattered paperwork, disconnected tools, and messy handoffs. Running a roofing business can be rewarding but also painful. In this conversation, we break down why many contractors have accepted the chaos as “just part of the job” and how the right tech, support, and mindset can finally bring order to the madness. Discover how Leap helps streamline operations, connect your tools, and make running your business a whole lot easier.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with SRS Distribution’s director of field and event marketing Keenan Perry, and field marketing manager Justin Tognoni, to discuss the rolling hub of community, connection and culture in the roofing industry called the Xtreme Tailgate Vehicle. They explore how the XTV is transforming the way roofers network, relax and engage with the SRS brand across the country. From MLS tailgates to trade show takeovers and branch grand openings, this mobile experience is turning heads and forging bonds.
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Join us for this special Pride Month edition of Coffee Conversations, sponsored by Tremco WTI. In this episode we will be highlighting the experiences, challenges and triumphs of LGBTQIA+ individuals in the roofing industry. Our panel of experts and advocates will discuss how roofing companies can create inclusive workplaces, support queer and gender-diverse employees and champion equality in all aspects of the profession. From personal stories of resilience to actionable strategies for allyship and inclusivity, this conversation will provide valuable insights and resources for roofing contractors, distributors and service providers who want to build a stronger, more welcoming industry for all.
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Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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You won't want to miss this special Coffee Conversations, sponsored by QXO, coming to you LIVE from the 2025 Florida Roofing and Sheet Metal Association (FRSA) tradeshow! Join us on the first day of the show as we meet with Florida roofing leaders and experts. Guests include contractors, service providers, manufacturers and distributors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at the Gaylord Palms in Kissimmee, Florida. The topics will center around what's hot across Florida and the country. Join us for this great Coffee Conversations LIVE from this year’s FRSA show in Kissimmee, Florida on Thursday, June 5 at 2 pm ET.
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In this Roofing Road Trips® episode, Karen Edwards meets with Pam Torrey to explore the tools and tactics behind building a high-performing sales team with staying power. By focusing on real-world tools like AI, proven sales presentation structures and culture-building techniques through webinars, this episode helps contractors modernize their approach, unify their teams and close more deals with confidence. Listeners will walk away with actionable insights and a deeper understanding of why continued learning and live workshops can be game changers.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Carlos Carballo to talk about the latest trends in roofing labor including sub crews and how Labor Central 2.0 is addressing the shortage. He shares what inspired the platform, how it connects crews and contractors and what’s new in the updated version. Learn how technology is taking the lead in solving one of roofing’s largest challenges. Labor Central is making it easier for contractors to find crews while improving the user experience across the board.
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In this episode of Roofing Road Trips, Karen Edwards sits down with Dave Marrs, co-host of HGTV’s Fixer to Fabulous to discuss the evolving trends in residential construction. From building envelope innovations to rising homeowner priorities like sustainability, disaster resilience and energy efficiency, our guest shares real-world insights and how roofing choices play a critical role in long-term performance. Learn more about the shift from traditional wood framing to Nudura ICF (Insulated Concrete Forms), and what that transition looks like on the job site. If you’re a builder or contractor looking to understand why more pros are turning to insulated concrete forms, this conversation offers practical advice and lessons learned from the jobsite.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Renoworks’ Senior Vice President of Business Development, Brad Finck, to explore how Renoworks is helping roofing contractors sell smarter and build trust with homeowners through powerful visualization tools. From simplifying big-ticket decisions to boosting digital sales strategies, Renoworks gives contractors the edge they need. The conversation also highlights how the company’s core values mirror the resilience and innovation that define today’s roofing professionals. Learn how contractors are saving time, closing more deals and taking their businesses to the next level — one visualized roof at a time.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth talks with Sam and David Beiler of Equipter about the impact of job site branding. They discuss how clean, branded equipment builds client trust, drives referrals and enhances contractor credibility. As one of the most important forms of marketing for roofing companies, Sam and David share their marketing expertise around making the most of branded equipment, vehicles and jobsite marketing. Join us for marketing advice from leaders in the industry.
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This month's question: How can leaders in the roofing industry effectively manage their time and delegate responsibilities to maximize productivity and focus on business growth?
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In this Roofing Road Trips® episode, Karen Edwards sits down with Don Katzenberger of S&K Roofing, Siding and Windows and Eric Lichtenvoort of LP Building Solutions to discuss the benefits of expanding your exterior remodeling business. Siding is the next big opportunity and Don and Eric know how to jump right in. Explore why siding is a smart move for roofing contractors and remodelers looking to diversify, how to overcome the learning curve and what separates successful siding contractors from the rest.
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In this episode of Roofer of the Month, host Alex Tolle shines a spotlight on Ace Roofing, an Omnia Exterior Solutions Company, and a trusted name in the Montana roofing scene known for its dedication to craftsmanship, integrity and local service. As our June 2025 honoree, Ace Roofing has built its reputation on delivering quality roof systems across residential and commercial properties, all while staying true to its Montana roots. Tune in as we celebrate the company's commitment to excellence and explore what makes them stand out in a competitive market.
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In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Mike Heiland of Heiland Roofing and Exteriors, Andrew Prchal of Gunner Roofing and Mark Pagel of DaVinci Roofscapes to explore how composite roofing is helping build their businesses into multi-million-dollar roofing companies. From new market entrants to long-standing industry leaders, the guests share how DaVinci products have helped them grow revenue, boost referrals and build reputations rooted in quality and craftsmanship. With low maintenance, exceptional durability and standout aesthetics, DaVinci’s composite solutions are more than just an upgrade — they’re a catalyst for long-term success. Gain insights into product innovations, contractor support and why DaVinci continues to be the go-to partner for roofing pros looking to scale. Tune in to hear real strategies, proven results and discover how composite roofing can help take your business to the next level.
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In this Roofing Road Trips® episode, Megan Ellsworth joins Donavan Morgan live at The Roof Museum in Marietta, Georgia. Join them as they tour the iconic Roof Museum, where the past, present and future of roofing come together under one well-built roof. They’ll explore the exhibits, dig into innovations in roofing materials and safety and meet the passionate people preserving and pushing the industry forward. Take a look at what’s new, what’s next and why this space matters to roofers everywhere.
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On this episode of Roofing Road Trips, Megan Ellsworth is joined by Tess Heston of Duro-Last to talk about green roofing. Discover how this company leads with environmentally friendly practices, from recycling over 100 million pounds of PVC to promoting energy-efficient roofing systems. We'll dive into their innovative take-back program, certifications like NSF/ANSI 347 and their contributions to green building standards such as LEED. Learn how Duro-Last is setting the standard for sustainable roofing solutions in today's market.
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With the roofing industry facing ongoing labor shortages, contractors are turning to smarter, more efficient solutions to get the job done. In this special Coffee Conversations, sponsored by Hunter Panels, we take a closer look at how pre-engineered insulation systems are helping crews save time, reduce labor needs and improve jobsite efficiency. Join us for a timely discussion with experts from Hunter Panels as we dive into how tapered systems are solving both drainage challenges and workforce limitations. We’ll explore the real-world benefits of pre-engineered insulation, how it’s changing the way contractors build, and the resources available to support streamlined installs. Grab your coffee and join the conversation — because when labor is tight, smarter systems make all the difference.
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In this Roofing Road Trips® episode, Karen Edwards talks with Brian Cook of Dataforma, a long-standing technology leader in the roofing industry. From day one, Dataforma’s goal has been to improve the lives of contractors by helping manage the workflows of complex projects. Brian will share how the company identifies which features to upgrade, the role of user feedback in shaping development and what updates will transform how contractors manage their work. With a focus on making day-to-day tasks more streamlined and intuitive, this conversation highlights how technology can empower roofing professionals to stay effective and efficient.
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In this Roofing Road Trips® episode, Karen Edwards chats with All Weather Insulated Panels President and CEO, Greg Lusty, to take a closer look at this manufacturer that is making waves in the commercial and industrial roofing market. With a customer-first approach and facilities strategically located in California, Arkansas and Pennsylvania, AWIP is built to support roofing contractors with high-performance, sustainable insulated panel systems. From solving jobsite challenges to delivering fast, reliable service, the team at AWIP is focused on what matters most to contractors—quality, speed and trust. Tune in to learn how this purpose-driven company is helping roofers across the country meet today’s toughest project demands.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with James White of CertainTeed to dive into the world of impact-resistant roofing shingles. They’ll discuss why these shingles are a game-changer for contractors in the residential roofing industry, exploring their benefits, how they stack up against traditional roofing options and why they are often an important option for homeowners. Whether you’re installing a new roof or upgrading an existing one, this podcast will give you all the insights you need to help your customers choose the best material for their project.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Iden Asato, the general manager of the SRS Regional Distribution Center for Southern California, to discuss the evolving landscape of the roofing industry in this region of the U.S. Technology, environmental concerns and building regulations are continuing to change, and Iden will explore how these shifts are reshaping the way roofs are built, repaired and maintained. Join Karen and Iden as they showcase the latest trends, materials and techniques influencing roofing in the area. From energy-efficient systems to sustainable materials, find out what's on the horizon for Southern California’s rooftops and what may be making its way across the rest of the U.S. in years to come.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with JR Babineau to discuss how energy codes are becoming more demanding. As building performance standards continue to evolve, one practice is leading the charge: Continuous Insulation (CI). Find out what CI really is, why it’s more than just code-compliant and how it’s revolutionizing roofing and wall system performance.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All, to discuss three essential safety products designed to elevate job site safety, enhance efficiency and protect your clients' property. Whether you're working around swimming pools, air conditioners or upgrading roof safety for homeowners, these innovative solutions are designed to keep your team safe and your worksite in top condition.
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In this Roofing Road Trips® episode, join host Megan Ellsworth as she sits down with Manny Oyola, Jr., president of the Florida Roofing and Sheet Metal Contractors Association (FRSA), to discuss the 103rd FRSA Convention and Expo. As one of the largest regional roofing trade shows in the country, this year’s event promises exciting opportunities for education, networking and industry innovation. Manny shares what attendees can expect, what makes this year's show special and how FRSA continues to support and elevate roofing professionals across the state of Florida and beyond. Tune in for a behind-the-scenes look at the heart of the Sunshine State's roofing community.
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In this Roofing Road Trips®, Heidi J. Ellsworth visits with Jason Stanley of IB Roof Systems live from the International Institute of Building Enclosure Consultants (IIBEC) 2025 Convention. The two talk about the importance of building envelope consultants and the growing role they play in ensuring the performance of the entire building. They explore the growing trend of PVC roofing systems being specified by consultants that is now at an all-time high. Don’t miss this live Roofing Road Trips straight from one of the top roofing and building envelope shows of the year!
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In this Roofing Road Trips® episode, Heidi Ellsworth sits down with Mardee Billingsley, executive vice president of Tremco Construction Products Group, to talk about the global building envelope market. As one of the leaders in building envelope products internationally, Mardee shares what is happening globally with a special focus on the United Kingdom. Known for their expertise in waterproofing, protective coatings, wall panels, car park systems, elevated service decks, terraces and movement joints, Tremco Construction Products Group also has one of the fastest growing international commercial roofing programs. This is an insight into the global market that you can’t get anywhere else.
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In this Roofing Road Trips® episode, Karen Edwards talks with Brian Davis from Brava Roof Tile about the unique challenges of roofing in the Southeast. With a strong technical background, Brian breaks down how Brava’s composite materials are built to handle extreme weather, from UV exposure to hurricane-force winds. He also discusses installation best practices, post-storm supply solutions and what contractors can expect from a properly installed Brava roof system.
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In this Roofing Road Trips® episode, Karen Edwards talks with Tony and Kristin Case of Hi-Peak Staffing to explore how the roofing industry is evolving to attract a new generation of workers. From innovative training programs and cutting-edge technology to social media outreach and sustainability initiatives, they highlight the strategies that are making roofing a more appealing and modern career path. Tune in as they discuss how forward-focused companies are reshaping the industry's image and building the future.
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Grab your favorite mug and join us for a powerful Coffee Conversation celebrating the accomplishments of women who are transforming the roofing industry! In this special edition, we’ll highlight the Female Roofing Professional of the Year Award — a recognition that honors outstanding leadership, innovation and mentorship among women in roofing. We'll be joined by the previous Beacon Female Professional of the year award winners. These trailblazers will share their journeys, what this recognition has meant to them and how they’re inspiring the next generation of women in the trades. Join us on May 8, 2025, at 7 a.m. PT / 10 a.m. ET for this powerful conversation that will leave you energized and empowered.
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In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Jon Abernathy and Fallon Anawalt of TAMKO to discuss the company’s Performance Shingle Technology and how contractors can leverage that technology to differentiate their businesses. Designed for unparalleled resilience in severe weather conditions, these advanced shingles blend cutting-edge materials and engineering to offer superior wind resistance, flexibility and longevity, which is why it’s becoming a top choice for contractors and homeowners alike. Explore what sets this shingle technology apart from conventional roofing materials and learn how to explain the features, performance and benefits to property owners to help them make the right choice for their home.
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Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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In this Roofing Road Trips® episode, Megan Ellsworth is joined by Chris Meyer, director of low slope roofing at VaproShield. They discuss how this permeable air and water membrane can prevent the accumulation of moisture in a roofing assembly, and what that means for the quality, longevity, and resilience of a finished roof. Listen to this episode to know how to deliver the longest lasting and reliable roofs to customers.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Roscoe Green of Adams & Reese to discuss what the future holds for the roofing and construction industries. With a distinguished background as a Board Certified Construction Law attorney and licensed Florida Certified General Contractor, Roscoe offers invaluable insights into the intersection of law, diversity and construction. Join them as they explore Roscoe's unique role in shaping diversity initiatives, his thoughts on upcoming industry trends and how companies can adapt to thrive in a dynamic market.
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In this episode of Roofing Road Trips, join Heidi J. Ellsworth as she sits down with Melissa Chapman from The GLO Group to discuss the challenges contractors face in scaling their businesses while navigating trends like private equity consolidation and talent poaching. Melissa shares how their experiences with helping contractors scale their businesses led to the creation of the LDR Accelerator program. The program is aimed at transforming contracting businesses by focusing on leadership development, improving team performance, and promoting work-life balance. Join them and discover actionable insights and resources designed to empower contractors to lead with confidence and purpose.
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In this Read Listen Watch® (RLW), join host Karen Edwards and legal expert Ashlee B. Poplin, partner at Adams & Reese with extensive experience in civil litigation and construction law, as they discuss the essential legal aspects of starting and running a roofing business. From choosing the best legal structure (LLC, S-Corp, C-Corp) for your company and understanding its impact on taxes and liability, to navigating the necessary licenses and permits required across different states, they cover it all. Learn how to minimize insurance costs while ensuring adequate coverage, the risks of operating without liability insurance and best practices for managing cash flow and enforcing payment from customers.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by David Beiler from Equipter to discuss the evolving landscape of labor procurement in the roofing industry. As labor costs continue to rise, contractors face new challenges in balancing quality, efficiency and profitability. David shares insights on how the shift in labor sourcing affects contractors, homeowners, and crews and why investing in equipment can be a game-changer. From reducing costs to improving job site efficiency, he explains how Equipter’s innovative solutions help roofing professionals stay competitive. Tune in to learn how the right tools can streamline operations, enhance job site experiences and boost your bottom line.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with John Kenney of Cotney Consulting Group to discuss the launch of a groundbreaking Virtual Spanish Estimating Training designed specifically for the Latino roofing workforce. John, a seasoned industry educator and trainer, will talk about why bridging the language gap in estimating is a game-changer for productivity, project success and team communication. This course empowers Spanish-speaking foremen and field leaders to understand and apply estimating principles on-site so they can lead with confidence, manage labor and materials more effectively and take ownership of project costs.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the difference.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Teresa Ramirez of Southeast Contracting Services and dive deep into the real cost of labor in the roofing industry. From insurance and taxes to training, downtime, and seasonal turnover, Teresa breaks down the often-overlooked expenses that impact a project’s bottom line. They cover budgeting and how staffing partners can help reduce risk and maintain quality.
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In this special live episode of Roofing Road Trips®, host Megan Ellsworth takes you straight to the heart of the action at the Canadian Roofing Expo (CRE) in Toronto. Recorded live from the show floor, Megan sits down with Jason Campbell, 1st Vice president of the Canadian Roofing Contractors Association (CRCA), to reflect on the success of the event and explore what the event brings to the future of roofing in Canada. Jason shares exclusive insights into the planning behind this landmark expo, how CRCA is empowering contractors across the country — and internationally — and why collaboration is key to advancing the industry. Don’t miss this inspiring conversation about innovation, leadership and what’s next for roofing professionals across North America.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Travis Harvego and Matthew McDaniel from Roofle to talk about bringing roofing sales into the digital space and how this revolutionizes the process for both contractors and their customers. Travis and Matt describe how this changes customer experience throughout the sales process, leading to more trust and referrals. Contractors also gain the capability to professionally sell roofs without needing to visit the property. Listen to this jam-packed episode and know how to position your roofing company to ride the digital wave into the future.
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Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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In this Roofing Road Trips® episode, Megan Ellsworth is joined by Central States’ Senior Marketing Manager, Melissa Dunson, and Stonegate CEO and Sherwin Williams’ MetalVue Partner, Chris Morris, to discuss the exciting trend of roofers expanding into siding services and exploring how roofing and siding naturally complement each other. They’ll talk about cutting-edge innovations like metal board and batten siding with hidden fasteners, which are revolutionizing the exterior cladding industry with their durability, low maintenance and modern style. As Central States gears up to launch their board and batten product nationwide, Melissa and Chris will break down its game-changing impact sharing valuable insights for roofers looking to add siding to their offerings and how to access these innovative products while successfully navigating this growing market.
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Join us for this important Coffee Conversations where experts, including Trent Cotney from Adams & Reese and Will Lorenz from General Coatings, will break down the policies, prices and pressures shaping the roofing world in light of the new administration's tariff policies. With changes happening every day, the industry is facing uncertainty regarding rising costs, material availability and more. Be part of the conversation to share your concerns and ask questions of the experts who have their finger on the pulse of the tariffs.
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In this Roofing Road Trips® episode, Heidi Ellsworth sits down with Central States’ Vice President of Innovation and Product Engineering, Andrew Wilson, to explore the rapidly growing metal roofing industry and why it's becoming one of the hottest sectors in construction. They’ll discuss how metal roofing, though different from traditional options, isn’t difficult to master — it just requires a new approach. Andrew walks us through the factors driving demand in both commercial and residential markets and showcases the wide range of materials Central States offers for various building projects. Whether you're new to the industry or looking to grow your roofing business, Andrew shares expert tips on selecting high-quality products, ensuring durability and seizing opportunities in the expanding metal roofing space. Tune in for valuable insights on how to thrive in this dynamic field!
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Tony Hutten of Lifting Equipment Solutions (LES) to discuss his journey in the industry and how LES is transforming roofing operations with its innovative product line. Tony shares insights on the benefits of using cranes in roofing, from enhancing job site efficiency to improving crew safety. Learn how LES’s lifting solutions help contractors streamline their work and what to consider when investing in the right equipment for your business. Don’t miss this conversation about elevating your roofing projects with the right tools!
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Paul Reed of Roofers in Recovery to discuss the importance of supporting roofing professionals struggling with mental health challenges, addiction and suicidal ideation. With the roofing industry’s high-pressure environment, physical demands and unpredictable economic climate, mental health has become an urgent issue. Paul and Kim share their personal experiences, as well as insights into their program and ongoing fundraisers aimed at addressing these challenges.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Chad Paris of Attic Breeze to discuss the benefits of offering multiple attic ventilation options to deliver the right system for each home that can maximize roofing system performance. Hear from an expert on how diversifying product options can help contractors stand out in a crowded market and what value additional offerings can bring when it comes to showcasing expertise. They also dive into what to look for when determining which products to include in their selection and how offering different solutions to attic ventilation can increase homeowner satisfaction. Large or small, square or circular, one thing is clear – attic fans blow more than just hot air.
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This month's question: What are the best practices for hiring, onboarding and managing subcontractors to ensure quality and consistency in roofing projects?
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Join us for our latest Read Listen Watch® (RLW) session, where we will explore how to make exceptional service the cornerstone of your business. This panel discussion features industry experts Zach Carpenter from Jobba and Jeannie Boyd from Boyd Bone Dry, who share insights on how service can transform the roofing industry. The panelists discuss the importance of creating a service-first culture that drives customer satisfaction and loyalty. Topics include leveraging technology to enhance customer interactions, turning complaints into opportunities and maintaining high service standards as contractors grow their business. Tune in to learn how to prioritize service, strengthen customer relationships and achieve long-term success in the competitive roofing industry.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth talks with Shane Millwood of BITEC about how the growth of manufacturing companies impacts contractors in a way that goes beyond just product offerings. Shane shares his insights on how manufacturers can maintain a personal touch with contractors, ensuring strong relationships and mutual success even as they scale. He will discuss the importance of collaboration, innovation and personalized support in creating lasting partnerships that benefit everyone in the industry.
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In this Roofing Road Trips® episode, Megan R. Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing, as they talk about the secret back-office marketing team that’s been helping home improvement businesses thrive since 2009. Learn how gFour's unique approach helps roofing contractors stand out in a competitive market, build lasting customer relationships and increase five-star reviews. Discover strategies for generating more referrals, automating your marketing and overcoming common challenges to achieve long-term success. Don't miss this insider knowledge on growing your roofing business!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Trent Cotney of Adams and Reese to discuss the legal changes impacting contractors and businesses as the new presidential administration takes shape. Trent shares his history in roofing and advocacy, and how he’s working to shape policies that directly affect the roofing industry. From new tariffs and immigration policies to the formation of the Department of Government Efficiency (DOGE), Trent breaks down what contractors should expect and how they can prepare for these shifts. Whether you’re a contractor or simply curious about how the political landscape is shifting, this episode offers crucial insights to help you stay ahead of the curve.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Patrick Cochran of Red Dogs Roofing to discuss the promising Massachusetts Skills USA teams. Learn how contractors are supporting Skills USA, and their role in bringing the roofing trade to the next generation of skilled workers. They will dive into the TRAC (Training for Roof Application Careers) program, the hands-on experience students are receiving and why roofing is not just an essential industry but also a growing career path with limitless opportunities. Learn more about the upcoming Skills USA competition, the future of roofing education and how Red Dogs Roofing is helping students get ready for the national stage.
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Erick Sharp to discuss ACE Laboratories' pivotal role in supporting the CRRC's expanding mission, focusing on cutting-edge testing and innovations in roofing and paving materials. With recent advancements like the tripling of ACE's equipment capacity for CRRC testing and a large, simulated weathering expansion, ACE is helping CRRC lead the way in rating the performance of materials. We'll also explore asphalt testing and development, specifically in relation to CRRC's ongoing work to rate the radiative properties of pavement materials. Tune in to hear how growth, driven by strategic acquisitions, is shaping the future of material testing for CRRC and beyond.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Matthew Del Fiacco and Paul Terry from H.B. Fuller to discuss the cutting-edge Millennium PG-1 EF ECO2, a game-changing low-rise urethane foam adhesive that not only leads in performance but also supports eco-conscious values. With its patented propellant formulation and use of naturally occurring atmospheric gases, PG-1 EF ECO2 sets a new standard in the roofing industry, creating a more efficient, sustainable and safer job site. Tune in as they discuss the science behind this environmentally friendly adhesive, its benefits for roofing professionals and its impact on both the environment and the future of the roofing industry!
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In this Roofing Road Trips® episode Karen Edwards sits down with Kerry Cloyd, vice president of Customer Financial Services (CFS) at ABC Supply to discuss critical financial aspects of the roofing business. Explore the financial challenges contractors commonly face and how ABC Supply’s CFS offers tailored support, helping both commercial and residential roofing projects stay on track. Whether you're dealing with cash flow concerns or just looking for insights on managing finances, this podcast offers actionable advice and real-world examples to help contractors navigate the financial side of roofing.
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Welcome to People Make Roofing, a call to action led by Roofing Talent America and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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Join us for this Coffee Conversations, sponsored by gFour Marketing, as we explore the transformative power of referrals in driving business growth. Referrals are the age-old best form of lead generation but how has it changed with the new digital age? The Coffee Shops are bringing leading experts together to talk about the important impact to a company’s bottom line — especially in the home services industry, where referred customers have a 16% higher lifetime value. Our experts will help you discover how to overcome barriers preventing customers from referring, the most effective incentives to drive engagement and the importance of consistency in recognition. Don’t miss out on this opportunity to unlock the full potential of customer referrals!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth welcomes Jon Abernathy and Della Croft of TAMKO to talk about the tough realities of starting a roofing business. According to the U.S. Department of Commerce, nearly 72% of roofing companies fail within the first five years. Join these experts as they explore the common mistakes new contractors make, the challenges they face and share insights on how to stay competitive, improve estimating and effectively set up (or course correct) your roofing business to last beyond the first five years.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Dennis Vowles from Garrdal Corporation to discuss three cutting-edge products from Garrdal that are transforming the roofing industry. Specializing in two-part pipe flashing products, Dennis will explore the specifics of the Original, Garrdal12+ and GarrdalLP, sharing details about their design, application and the advantages for contractors. These innovative solutions improve durability and installation efficiency, especially when paired with the appropriate sealants for optimal adhesion and flexibility. During their conversation, Dennis will also share about the impact of sunlight on caulks, sealants and adhesives — key factors in maintaining a watertight seal and extending the lifespan of roofing components. Tune in to learn more about how Garrdal’s innovative solutions can enhance your roofing projects!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with John Peck, co-founder of PB Roofing and the incoming 2025 President of the North East Roofing Contractors Association (NERCA). Fresh off the NERCA tradeshow, John shares insights on the future of the roofing industry, his vision for NERCA and how the association is adapting to the evolving challenges in the roofing world. With big plans ahead, they offer an exclusive look at what’s in store for NERCA members and how they can benefit from being a part of this vital community.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Heath Hicks, co-founder of The Catch-All, to discuss three essential safety products designed to elevate job site safety, enhance efficiency and protect your clients' property. Whether you're working around swimming pools, air conditioners or upgrading roof safety for homeowners, these innovative solutions are designed to keep your team safe and your worksite in top condition.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Doug Schultz and Josh Johnson from Tremco WTI to discuss the importance of roof inspections and maintenance for overall roof health. With years of combined experience, Doug and Josh share their insights on how proactive care can prevent costly repairs. They discuss the critical role inspections play in maintaining a roof’s integrity and how WTI’s TremCare® program helps extend the lifespan of roofing systems while providing peace of mind.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Joan Schaefer of VELUX Commercial to talk about a streamlined, high-performance solution for installing modular glass skylights. With prefabrication and innovative systems, VELUX Modular Skylights can be installed up to three times faster than traditional methods, providing a seamless, efficient experience. Join them and hear how VELUX Commercial is making design an easy option for commercial roofers.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Tremco’s sales operations and training leadership Patrick Evans, Bob Moretti and Vince Paladino about the importance of certified contractors. Many contractors want to know how to become certified by a manufacturer and what it means to their business. This podcast will answer those questions and more explaining how contractors get more business, greater opportunities and stronger networks for success as a certified contractor.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Frank Bermudez from Brava Roof Tile to discuss roofing, weather, and insurance trends in the southeast United States. Frank outlines the unique factors that make the Southeast a wonderful place to live, but a challenging place to build. He describes how these factors influence the materials roofers use, installation practices, and the insurance environment. Join us for a conversation about a market that is a bellwether for where the larger industry is headed with a local expert.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined with Pat Muhs of Moose Roofing to talk about some of the challenges roofing contractors face in the sales process, as well as some of the solutions. Technology can play a critical role in overcoming hurdles such as simplifying complex project details and closing the sale by enhancing the homeowner's understanding and ensuring a seamless presentation. By balancing personal interaction with advanced sales tools, contractors can create a high-level customer experience that builds trust, while preserving the human connection that makes each interaction meaningful leading to more successful sales.
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In this episode, Alex Tolle sits down with the team from Deer Park Roofing to learn about their journey, services and what sets them apart in the industry. From residential roof repairs to advanced commercial installations, Deer Park Roofing is dedicated to Protecting What’s Important® with their award-winning service and attention to detail. We’ll explore their philosophy on superior customer service, hear about their company’s special milestones and discover why homeowners and businesses trust them for all of their roofing needs.
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Join us for this Coffee Conversations, sponsored by Sherwin-Williams, as we discuss how the 25% tariffs on steel and aluminum imports will affect the metal construction industry. Hear from industry experts who break down the history of steel tariffs and their immediate financial impact on metal manufacturers and contractors. They explore the challenges to supply chains, the differences between residential and commercial metal markets and strategies companies can use to stay ahead. Whether you're a contractor, supplier or just curious about the future of the metal industry, don’t miss this crucial discussion that explores how tariffs are reshaping the metal construction landscape!
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In this Roofing Road Trips® episode, Karen Edwards sits down with Alan Davis of Ingage to explore the power of integrations that enhance software effectiveness. By leveraging integrated software tools, businesses can streamline their workflows, improve customer engagement and optimize both sales and marketing efforts. Streamlined software applications not only improve productivity but increase company ROI. Learn the importance of selecting a scalable and integrated tech stack to ensure long-term growth and operational efficiency.
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Buckle up for a special on-the-road episode of the podcast as Heidi J. Ellsworth goes LIVE from ServiceCon, bringing you straight into the action with some of the roofing industry’s top service pros. Joining Heidi are Greg Hayne, Cody Kline, Tracey Donels, and Chad Westbrook—leaders and innovators who are shaping the future of service in roofing.
From game-changing strategies to practical tips you can take straight to the jobsite, this panel covers it all. Whether you're an owner, tech, or service manager, you'll walk away with valuable insights, a few laughs, and a renewed passion for roofing service excellence.
📍Recorded live on the road—because some of the best conversations happen outside the office.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Adam Keithly of Attic Breeze to look at the role ventilation plays as a vital element in roofing and building design. Proper ventilation ensures that homes remain energy efficient and structurally sound regardless of their design or location. The two examine ventilation options and explore the differences between electric and passive ventilation systems as well as how combining the benefits of both methods can improve airflow, reduce energy consumption and preserve the integrity of the roof. Join them as they dive into the importance of ventilation in different environments and the options available for contractors when choosing systems for their projects.
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In this installment of Stories from The Roof, we welcome Chris Coryell, owner of Coryell Roofing, a seasoned entrepreneur and a recipient of the Duro-Last Chairman award. In this episode, Chris shares his journey in building a successful roofing company and creating a culture that attracts and retains top talent. Learn how he navigates relationships with employees and manufacturers and gain valuable insights from someone who lives and breathes roofing every day.
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In this Roofing Road Trips® episode, Heidi J. Elsworth is joined by Brian Cook from Dataforma to discuss their powerful, service and project management solution built by contractors, for contractors. Brian tells the story of Dataforma and how their roots as contractors enable them to continually deliver the best technology tools on the market. He describes the unique features of their software and how it helps contractors in their day-to-day work, elevate their business as a whole. Listen to this episode for a unique take on what contracting software should be.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Joel Shealy from BITEC to dive into the advantages of self-adhered roofing systems and the significant impact these systems have on residential roofing, highlighting how they maintain top-notch performance and quality. They explore the innovation behind Imperflex® SA2 two-square self-adhered base sheet and why BITEC increased the size from the original 1.5 square sheet. Learn how the new larger format improves installation efficiency, reduces labor costs and offers better coverage for roofing contractors. Join them and learn about how BITEC is expanding on what contractors need.
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In this Roofing Road Trips® episode, Karen Edwards is joined by Tracey Donels of Service First Solutions to explore the unique benefits of peer group programs for roofing professionals, showing how collaboration with non-competing professionals creates a community where members share insights, best practices and solutions, fostering mutual growth and service excellence. Learn how peer group programs help roofing professionals thrive using expert facilitation to drive productive discussions, which lead to actionable takeaways and lasting success.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Jack Gottesman and Dyana Sweigart of IKO to discuss impact ratings for roofing shingles and why they matter to both contractors and homeowners. They explain how these ratings are established, the benefits of Class 3 and Class 4 impact-rated shingles, and what led IKO to achieve this designation for its shingle lines. Jack and Dyana also address the ins and outs of reaching this rating and offer insights on how contractors can effectively communicate the value of high-impact shingles to their customers.
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Patrick Fingles, CEO of Leap, to explore how technology is reshaping trust in the roofing industry. Patrick describes how homeowner expectations have evolved from handshake deals to digital validation, and why meeting these expectations is more critical than ever. Patrick shares insights on how roofing companies can redefine trust through clear communication, digital tools and customer-centric practices. Don’t miss this insightful discussion about the strategies that can help contractors build stronger relationships and grow their businesses in a digital first world.
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from San Antonio, Texas!
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2025, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from San Antonio, Texas on February 19, at 2 p.m. CT!
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Join RoofersCoffeeShop’s RLW live from the International Roofing Expo (IRE) with Heidi J. Ellsworth and guests Dave Nordentoft and Brittany Wykle of Leister. They discuss the latest advancements in heat welding technology for the single-ply roofing market, focusing on innovations that improve efficiency and quality. The conversation highlights how Leister’s products and digital tools are shaping the future of roofing, from advanced welding systems to quality assurance solutions. Attendees will also get a glimpse of new technologies that streamline processes and ensure long-term roofing performance. Don’t miss this chance to learn how these advancements can impact your projects and help roofing professionals stay ahead of industry trends LIVE from the IRE show floor.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Rodger Russ, metal roofing and retrofit specialist and industry advocate from Tremco to discuss the growing trend of roof retrofitting and its advantages over traditional tear-offs. Join them as they dive into the essential considerations, benefits and technical aspects of retrofits. From understanding what makes a building a good candidate for retrofitting to the impact on tenants and compliance with building codes, this episode is a must-listen for contractors, property managers and anyone curious about modern roofing solutions. They will also discuss the advantages of using metal for retrofits and how it transforms buildings both structurally and aesthetically.
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In today’s construction industry, immigration enforcement actions can create uncertainty and fear on jobsites. Contractors and business owners must be prepared to protect their employees while staying compliant with the law. Join us for a critical Coffee Conversations, made possible by supporters like Central States Manufacturing, featuring legal and industry experts discussing this important topic. We’ll break down what to do before, during and after an enforcement action, how to train your team and the legal rights of both employers and employees. This live conversation will provide practical strategies to ensure your crews are as safe as possible while you protect your business. Don’t miss this essential discussion on navigating workplace immigration enforcement in a way that is legal, ethical and effective.
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Join host Alex Tolle for the March 2025 Roofer of the Month episode as we spotlight Jolly Roofing & Contracting, a trusted leader in the roofing industry based in Collierville, Tennessee. With over 30 years of experience, Jolly Roofing serves clients across the southeastern United States, providing exceptional commercial roofing services.
From installation and maintenance to repair and emergency services, Jolly Roofing specializes in delivering top-quality solutions for a wide range of commercial roofing systems. Known for their dedication to integrity, safety, and craftsmanship, the company has built long-standing relationships with their clients, thanks to their focus on quality and customer satisfaction.
In this episode, Alex dives into Jolly Roofing’s journey, their values, and what makes them a standout name in commercial roofing. Don’t miss this in-depth look at a company that’s raising the bar in the roofing industry.
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In this Roofing Road Trips®, Heidi Ellsworth sits down with Brian Cancian from Foundation to discuss the common challenges construction companies face when it comes to processing payments, particularly within the roofing industry. Payment inefficiencies can slow down business operations, create cash flow obstacles and lead to vulnerabilities in fraud. Brian will also explain how Foundation Software's new partnership with Basys is revolutionizing the invoicing process, enhancing efficiency and providing roofing companies with faster, more secure payment solutions.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Tony and Kristin Case to discuss counteroffers, which are a common response from employers when a valued employee decides to leave, often involving promises of higher pay, better benefits or career advancements. But are they truly worth considering? In the roofing industry, where employee retention and career growth are vital, understanding the implications of accepting a counteroffer is crucial. In this episode, Tony and Kristin break down the complexities of counteroffers, the statistics surrounding their effectiveness and how they impact long-term career satisfaction.
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In this episode of Roofing Road Trips, we are LIVE with Elevate in the Bahamas at their annual Master Contractor trip! In front of an audience of 250 Master Contractors, Heidi J. Ellsworth visits with Michelle Boykin with Rackley Roofing, Chuck Chapman with Tecta Arizona and Kim Eckerman of Elevate talking about the ongoing labor shortage, growth of technology and the importance of industry association involvement and how to get involved. These hot topics make for a great conversation as the Master Contractors share what is happening in their companies, changes that are making a difference and what they see for 2025 in their part of the US. Pour a cup of coffee and enjoy this one-of-a-kind LIVE Roofing Road Trip brought to you by Elevate live from the 2025 Master Contractor trip.
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For this RLW, join Karen Edwards as she visits with Gabriela Fornino from Beacon on how to manage your roofing business online. Utilizing Beacon Pro+ has changed the lives of many roofing contractors and companies, streamlining processes and providing instant access to important information. They are also benefiting from the amazing incentives that Beacon continues to offer. During this RLW, they will walk through the availability, customization and ease of managing a roofing business within Pro+. From wrangling your workflow with the all-in-one tool that works as hard as you do to having your orders triple checked by your local Beacon reps, this app will quickly become your favorite tool. They also review the partners like Job Nimbus, Roofle, Leap and other companies that are elevating the digital world. Finally, they talk about the 2025 Beacon Bonanza, the latest promotion for new and current Pro+ users that could take you to the CMA Music Festival in Nashville.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Lars Walberg from Rocky Mountain Snow Guards and Zach Stopyro from DaVinci Roofscapes about the first annual National Snow Guards Safety Month coming up in March! This initiative is dedicated to educating property owners, roofers and builders on the critical role snow guards play in protecting homes, businesses and pedestrians from the dangers of heavy snow slides. Lars and Zach break down why snow retention is essential, what types of roofs need it most and how proper installation can prevent costly damage and injuries. They’ll also share expert insights on selecting the right snow guards, understanding snow loads and the key differences between installing them on new roofs versus retrofitting existing ones. Whether you're a contractor looking to enhance safety practices or wanting to learn more about snow guards, this episode is packed with valuable information to keep your roof — and those around it — protected all winter long.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Senior Director of Supply Chain Matt Sylvester and Senior Director of Procurement Matthias Ruegge from USG for a deep dive into supply chains and how they can resist disruption. Matt and Matthias describe the intricacies of supply chains, discussing common components that often go unnoticed and exploring the impacts of disruptions. They also share insights on managing crisis situations like natural disasters and offer tips for contractors to set themselves up for success when working with component manufacturers. Listen to this episode to supply yourself with interesting and effective information.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth chats with Joel Stanley, founder and CEO of Anchor Products, about his passion for creating solutions for the roofing industry. He is the inventor of the U-Anchor and all its rooftop securement solutions. Growing up in the roofing industry, followed by decades of experience in the commercial roofing industry, he has created roofing solutions that have resulted in 26 patents. They talk about his passion for educating the industry on current and future rooftop solutions and how his experience in roofing with his family continues to help him provide solutions for rooftop challenges.
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by NFBA leadership to talk about the 2025 NFBA Annual Building Expo. NFBA Executive Director, Megan Pope; Managing Director and Editor, Rachel Pinkus; and Vice President, Joe Shimp will share why the NFBA Annual Building Expo is a must-attend event for construction industry professionals. From cutting-edge vendor showcases and live demonstrations on the Expo Floor to key education sessions designed to enhance industry knowledge, the Expo offers something for everyone. During the conversation, they’ll explore how NFBA Certification Training gives professionals a competitive edge and discuss the highly anticipated Awards Ceremony, which celebrates outstanding achievements across the industry. Tune in to get all the details and make the most of your NFBA Annual Building Expo experience!
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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In this Coffee Conversations, sponsored by SOPREMA, we welcome an expert panel who dive into the essentials of Environmental Product Declarations (EPDs). This important conversation explores the key questions: What are EPDs? When and how should they be used? And, do you really need them? As sustainability continues to be a hot topic in the industry, learn how EPDs play a critical role in promoting environmentally responsible practices. Gain valuable knowledge from environmental specialists and roofing industry leaders on how EPDs can influence your business operations. Don’t miss this opportunity to stay ahead of industry trends and boost your expertise!
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In this episode of Roofing Road Trips, Heidi J. Ellsworth welcomes Duro-Last President Darren Schulz to discuss the company’s initiatives and strategy for the future of the company. Darren brings a wealth of experience and a unique global perspective to the role. They talk about his journey from Australia to leading a top American roofing company, his strategic plans for growth and his commitment to innovation and sustainability in the commercial roofing industry.
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This month's question: How can roofing professionals build stronger relationships and foster professionalism within the industry in 2025?
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Jennifer Hogan of the International Institute of Building Envelope Consultants (IIBEC) to discuss everything you need to know to make the most of the event. From the latest industry innovations and educational sessions to networking opportunities and exciting social events, IIBEC has it. Whether you're attending for the first time or a seasoned pro, this episode will help you navigate the jam-packed schedule, plan your must-see sessions and get the most value from the vent. Make sure to maximize your IIBEC 2025 experience!
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In this Roofing Road Trips® episode, Karen Edwards sits down with Chris Meyer of VaproShield to talk about a common, but less discussed, problem in the roofing industry: condensation. Chris goes over how traditional roofing materials allow moisture intrusion into the roofing system, and how their moisture control membrane, SlopeShield Plus can address this problem. He describes how SlopeShield Plus can mitigate air and moisture infiltration, protecting the roof and safeguarding its lifespan. Listen to this episode to know all you need to know to keep moisture out of your finished projects.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Pat Muhs of Moose Roofing to discuss a roofer’s strongest ally, the educated homeowner. Explore how contractors can build trust and set clear expectations by creating visual representations of the roofing process. Dive into why animated slides and consistent sales team messaging using Sales Assist help establish a competitive edge. Uncover how homeowner education fosters trust and helps contractors stand out!
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by David Stahler, director of sales at S-5!®, to explore the significance of snow retention systems and how building owners can reduce associated risks. Each year, rooftop avalanches result in hundreds of millions of dollars in property damage, injuries, and even fatalities. Installing a scientifically engineered snow retention system is the most effective way to minimize avalanche hazards and decrease liability from sliding snow and ice. Their conversation will examine the importance of snow retention for both exposed fastened roofing and insulated panels, emphasizing why it's crucial for practical reasons.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Fortify Building Solutions Director of Sales Jay Jacoby to learn about the launch of the Fortify Building Solutions™ brand. Cornerstone Building Brands created this new brand by integrating three renowned industry leaders – Heritage Building Systems®, Metal Depots™ and Reed's Metals®. This strategic move combines the collective strengths, expertise, and resources of these well-established brands, creating a formidable force in the North American exterior building products market. Their metal roofing and siding offerings are leading the industry and Jay shares information about the integration and the future for this powerhouse group including information about their upcoming promotions at the International Roofing Expo (IRE).
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In this episode of Roofing Road Trips, host Megan Ellsworth sits down with Donavan Morgan to discuss the upcoming 3rd Annual Black History Month Summit hosted by The Roof Museum. Taking place on February 15, 2025, in Marietta, Georgia, this event celebrates Black history while providing contractors, entrepreneurs and business professionals with tools for growth and success. Donavan shares insights on what attendees can expect, the importance of recognizing Black contributions to the roofing and construction industries and how events like this foster community and opportunity.
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In this Roofing Road Trips®, Karen Edwards sits down with Mark Huysken from Quarrix to discuss the cutting-edge features of the StormStop® Ridge Vent, highlighting why it's a top choice for roofers looking for reliability, efficiency and ease of installation. From airflow to weather resistance, we’ll explore what makes this vent a standout in the industry. We’ll also share expert tips on how to avoid common pitfalls with improper ventilation and how the StormStop® vent makes the installation process a breeze.
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Join host Alex Tolle for the February edition of Roofer of the Month, featuring Charles Antis, founder and CEO of Antis Roofing & Waterproofing. Known for their commitment to quality, community service, and corporate social responsibility, Antis Roofing has become a leader in the roofing industry. In this episode, Charles shares insights into their innovative approach to business, their dedication to giving back, and the values that drive their team to excel. Tune in to learn how Antis Roofing continues to set a gold standard in roofing and waterproofing while making a meaningful impact in their community.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth and Allan York of EagleView dive into the top five strategies roofing professionals can implement during the off-season to gear up for a successful busy season. From leveraging cutting-edge technology like drones and CRM integration to exploring new revenue opportunities like solar installations, they cover actionable tips that can transform the way contractors run their roofing business. Discover how investing in team training, optimizing the company tech stack and engaging customers early can give a competitive edge.
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Join RoofersCoffeeShop.com for a special Coffee Conversations session, where we’ll explore strategies to supercharge your sales department in 2025. Sponsored by Ingage, this webinar will spotlight how to help contractors close more deals and stay competitive in a challenging market. Learn from technology, sales training and roofing sales professionals how to empower your sales team, adopt innovative tools and implement effective training practices that drive success. Tune in for fresh ideas that will grow your company in the new year. Grab your coffee and join us for this essential conversation about boosting sales in 2025!
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Jack Gottesman from IKO Residential to discuss how IKO Residential is leading the way with innovation, style and strategic updates. It’s time to take a look back at 2024 and discuss exciting developments on the horizon for 2025. From the introduction of new shingle colors to a brand refresh, they’ll cover what contractors, homeowners and industry professionals can expect from the shingle experts at IKO.
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Description: In this Roofing Road Trips, Heidi J. Ellsworth sits down with James McDonald and Maureen Greeves of Weatherproofing Technologies Inc, a subsidiary of Tremco to talk about identifying talent for service and maintenance. WTI is one of the leading companies in building envelop service and maintenance. Known for their TremCare program that protects billions of square feet of roofing globally, WTI is constantly looking for talented service technicians. This road trip will highlight the history and mission of WTI and how they approach attracting talent to the roofing industry, specifically for service and maintenance technicians. These jobs are growing in popularity and an important part of the roofing industry’s future.
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In this Roofing Road Trips®, Karen Edwards sits down with David Hutchinson from Tremco to discuss the Rising Stars Program. The construction industry is evolving and the Rising Stars Program is at the forefront of empowering the next generation while also supporting minority- and women-owned businesses. Learn how this innovative program addresses labor shortages, offers transformative training and provides unparalleled opportunities for youth and contractors.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Mindy Dahlquist of TRA Snow and Sun to discuss snow retention education for roofing professionals. From engineering and installation fundamentals to financial strategies for roofing business owners, TRA Snow and Sun has a variety of unique educational opportunities coming up. Whether you’re interested in learning more about the critical role of snow retention in protecting structures, getting a hands-on tour of the TRA Snow and Sun plant or seeking guidance about insurance issues in roofing, this episode highlights upcoming events designed to elevate your knowledge. Don’t miss the details on these opportunities tailored for roofing contractors and personnel.
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Tracey Donels of Service First Solutions to discuss the stages of expanding a roofing business from a two-person team to a fully coordinated operation. From defining initial roles in a small team to adding specialized roles like project management and administration, they'll explore how each stage adds value and strengthens the foundation for further growth. The two also discuss the critical role of scorecards and KPIs in decision-making, and how to leverage data to guide strategic growth. Whether you're a new business or a seasoned roofer looking to scale, this episode will give you a roadmap for growth.
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In this Roofing Road Trips®, Karen Edwards sits down with Tom Biller and Sarah Fay from Tremco to discuss the transformative power of building envelope training in the roofing and construction industries. With Tom specializing in roofing and Sarah leading efforts in wall construction, we explore how training initiatives are raising the bar for contractors and specifiers. Learn about the launch of Tremco University, a cutting-edge training platform and how it’s equipping contractors and designers with the skills needed to provide comprehensive solutions. Explore how this initiative is building a more inclusive and innovative future in construction. Go to Tremcocpg.com navigate to the Education and Training page, and find all the information you need about Tremco University today!
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In this episode of Roofing Road Trips, host Alex Tolle sits down with John Kenney, CEO of Cotney Consulting Group, to discuss the pivotal role of education in shaping successful project managers within the roofing industry. As the architect behind the Roofing Project Manager Training Program, Kenney shares insights into how this program equips roofing professionals with the skills to oversee complex projects, manage budgets and lead teams with a strong emphasis on safety. Join us as we explore the unique challenges project managers face and how targeted training can drive success and career advancement in the roofing sector.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Shawn Flynn and Stephanie Tsatsos to discuss the increase of mergers and acquisitions (M&A) in 2025. They will explore how roofing businesses can prepare to maximize their value, identify key trends, pass the torch to the next generation and navigate the transition process. Stephanie, an experienced EOS (Entrepreneurial Operating System) implementer, shares insights on how contractors can leverage EOS to position their companies for a successful acquisition. Plus, they will cover why the roofing industry remains a stable opportunity for the next decade.
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In this Coffee Conversations, sponsored by Johns Manville, Heidi J. Ellsworth brings together leading women in roofing to visit about the National Women in Roofing (NWIR) association. Since 2014, NWIR has changed the face of the roofing industry by empowering women through networking, education and mentoring while also focusing on recruiting more women into the industry. The new executive director, Katie Bodiford, is joined by NWIR members Minnie Robles and Jamie Treglio of Johns Manville and NWIR board member Christee Roberson of Graham Roofing. They will talk about the rich history of NWIR, current initiatives and the upcoming NWIR Days February 16 - 17, 2025. Pour your coffee and get ready to learn more about one of the hottest trends in roofing!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Tony and Kristin Case from Hi-Peak Staffing Solutions to discuss communication between roofing contractors and recruitment agencies. We’ll discuss how consistent, open communication can make or break your hiring process. Learn why timing, momentum and staying in sync with your recruitment team are essential to attracting and securing top talent in the roofing industry. We’ll explore realistic timelines, how to handle lulls and ways to maintain momentum throughout the hiring journey. Join us as we discuss how effective communication can lead to faster hires and a stronger, more committed workforce.
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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In this Roofing Road Trips®, Karen Edwards is joined by Piers Dormeyer of EagleView to discuss how his podcast, “The Altitude Podcast,” explores the ways technology is transforming the roofing, solar and construction industries. His podcast highlights the stories of visionary leaders who are pushing the boundaries. From the rise of drones to the impact of AI, the two will discuss how companies are navigating the future and what it means for the roofing industry. Tune in to hear about the latest innovations, leadership strategies and industry shifts from the pioneers who are shaping the future of roofing.
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a significant impact on the top 100 contractors in the U.S. ServiceCon is the premier trade show for roofing professionals focused on growth, innovation and service excellence. Learn more from this panel of expert speakers and industry leaders who will be presenting at this game-changing event in Houston, Texas. Discover what makes ServiceCon a standout experience, why service departments are the future of roofing and how you can unlock your business’s potential through expert insights and networking opportunities.
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In this episode of Roofer of the Month, Alex Tolle sits down with Mike Coddington to discuss the family-owned business that has been a trusted name in Las Vegas roofing since 1964. Initially focused on new residential construction roofing, TORC expanded its services to include re-roofing projects, offering comprehensive maintenance under the Roof Guard® brand. As part of its ongoing diversification, TORC ventured into both new and re-roof commercial roofing. Currently, the service and maintenance segment operate under the Roof Advantage 360 brand. This strategic evolution has established TORC as the preferred roofing company in the Las Vegas Valley. The Original Roofing Company has built a legacy of quality, reliability and trust, installing over one billion square feet of roofing across Nevada. Our guest shares the keys to their superior customer service, the importance of building lasting relationships, and what makes them a proud member of the R-Club. Join us to learn what sets The Original Roofing Company apart and discover the dedication behind the roofs that protect countless Las Vegas homes and businesses.
In this episode of Roofing Road Trips®, Karen Edwards sits down with Matthew Wallace of Hope Roofing and Amanda Fields of the Roofing Contractors Association of Washington (RCAW) to discuss the impact of local trade shows on the roofing industry. Learn how these events can help businesses grow, connect and succeed. Listen as they dive into strategies for making the most out of trade shows, from networking tips to understanding market trends and discuss how smaller companies can effectively compete with national brands. Tune in to discover how local trade shows not only boost visibility but also strengthen the community among roofing professionals.
In this Roofing Road Trips®, Megan Ellsworth sits down with the women in roofing who are at the forefront of technology at Tremco Construction Product Group. Shefali Power and Susan L. Kapcoe are leaders in the Tremco IT group. They share their experience of working in IT and construction for over 26 years. Find out how IT and construction are areas where women can excel with the landscape changing in these traditionally male-dominated industries.
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brandon Strawder of The RIDGEPRO to re-examine roofing contractors’ approach to the traditionally slow off season. Brandon will discuss how contractors can pivot their business models and keep their technicians busy yet safe, which is always the priority. In the past, safety meant standing down and waiting for better weather, but there are other opportunities for contractors to extend their busy seasons. Karen and Brandon take a look at how the roofing industry can prioritize both keeping their techs busy and safe at the same time, and the tools that can help them along the way.
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In this Roofing Road Trips® episode, Karen Edwards sits down with Eric Younkin, leader of the product and engineered services team for Carlisle Architectural Metals (CAM), to discuss the often-overlooked world of nailers, an essential component for roofing perimeter systems that impacts the overall security and resilience of a building. Learn about why nailers are critical to roof perimeter securement, their role in sustainability and alternative solutions. They will break down the risks associated with perimeter failures, review design standards and discuss sustainable advancements in roofing technologies that ensure stronger, longer-lasting structures. Tune in to discover how innovative practices and materials are redefining perimeter security and what it means for the future of roofing.
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In this festive episode of Roofing Road Trips, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving back, building connections, and creating a culture of generosity that lasts well beyond the holiday season. Don’t miss this uplifting conversation that’s perfect for the season of giving!
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In this Coffee Conversations, we speak with Amparo Sancen, the founder of Latinos En Roofing, Jaqueline Sancen, marketing and events for Latinos En Roofing and Itzel Najera of RoofersCoffeeShop, to discuss the challenges and successes of Latino contractors in the roofing industry. Amparo shares her journey from facing business obstacles to building a supportive community through expos and partnerships, emphasizing the importance of organizations like Latinos En Roofing. She explains how her grassroots initiative turned into a vital resource for bilingual roofers, the key role of partnerships like ABC Supply in expanding training opportunities and how Jacqueline’s CRM expertise is helping Latino-owned businesses thrive. During the conversation, we’ll also highlight upcoming programs designed to support roofers and provide guidance on getting involved in this growing community.
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In this Roofing Road Trips®, Heidi sits down with Pam Torrey to discuss the ever-changing landscape of lead generation in the roofing industry. With increased competition and evolving consumer expectations, it’s more important than ever to make each lead count. During the conversation, the two explore strategies for boosting lead quality, building trust with homeowners and making that first impression stick. Pam will also discuss the new Profile Pages feature — a powerful tool that will help roofing professionals deliver personalized presentations tailored to each homeowner. Personalization is the future and it’s a game-changer when it comes to high-ticket purchases like roofing.
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
Learn more at RoofersCoffeeShop.com!
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In this Roofing Road Trips® episode, Karen Edwards welcomes Shane Millwood, VP of sales for BITEC, to discuss the recent transformation at the company as they consolidate their roof coatings lines under the innovative Storm Breaker brand. We’ll explore the reasons behind the transition, the benefits for the sales team and customers, and what this means for the future of roof coatings. With a focus on versatility and performance, the Storm Breaker brand is set to lead the market in solutions for low-slope roofs.
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In this Roofing Road Trips episode, Karen Edwards welcomes Kevin Morris from Tubos to dive into the fascinating journey of an innovator who has been reshaping the roofing industry since 2009. With zero warranty claims, universal compatibility with all major roofing systems and nationwide distribution, this unique roofing product has become the go-to solution for extending plumbing vent pipes to meet code. Hear how this groundbreaking product got its start, what makes it superior to other options and the exciting potential for its future. For contractors, facility managers and prospective buyers, this conversation reveals why this patented design has captured the attention of major school districts, medical facilities and even the USPS.
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Join us for this episode of Coffee Conversations, sponsored by IB Roof Systems, as we explore the good, the bad and the ugly of corporate acquisitions. Our distinguished panel includes: Ron Harriman, Reid Ribble, Brian Whelan, Ed Krusec and Jason Stanley. They discusses why acquisitions happen and how they can affect a business depending on how they are carried out. Keeping your identity during these changes can be a struggle with new authority structures, new goals and new people. We will discuss ways to protect your company culture and product quality, and what to look for in a company as they move through an acquisition. Tune into this episode for a unique and positive view of how our industry is growing.
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In this episode of Roofing Road Trips®, Karen Edwards meets with Ashley Garcia and Kevin Carfa to discuss the latest innovation from SRS Distribution, the Roof Hub Estimator. This powerful new tool is set to revolutionize the way roofing professionals approach project estimates, combining precision, flexibility and integration within the Roof Hub digital platform. From real-time pricing and customizable estimates to streamlined workflow tracking, the Roof Hub Estimator promises to be a game-changer for contractors and their clients alike. Join us as we discuss the features, benefits and future potential of this tool with experts from SRS Distribution and roofing contractors who are already using it to enhance their business.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Katy Rebernak from Beacon Building Products and Alexandra Bohannon from Leap to discuss how their new partnership is transforming the roofing industry. Roofing professionals often face concerns about digital ordering, particularly with the reliability of digital systems. This episode will address these concerns and explain how Beacon’s Triple Check Guarantee ensures every order placed through Leap CRM is backed by real human verification. Plus, we’ll explore how this partnership gives Leap users access to Beacon's latest promotions. Join us as we chat with experts from Leap to learn how technology and a personal touch can work together to simplify and secure the ordering process for roofing materials.
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Aaron Gould, Director of Mass Timber at VaproShield, to discuss their innovative SlopeShield membrane and it’s uses in mass timber construction. Aaron gives Megan an overview of mass timber construction and tells us why SlopeShield is perfect for this building style. He also shares stories from contractors in the field that have solved unique challenges they have faced with SlopeShield, and touches on other substrates that can see benefits from this innovative moisture management membrane. Listen to this episode for details on the membrane that can protect and dry at the same time!!
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In this Roofing Road Trips®, Alex Tolle sits down with Rachel Hoover and Morgan Thiel of Montana Roofing Association to discuss all things 2025 Montana Roofing Expo! This event is set to be the year’s ultimate gathering for roofing professionals. Tune in to learn about the exclusive training sessions, industry-leading seminars and hands-on experiences designed to sharpen your skills and keep you on top of industry trends. Join us as we explore how this expo is empowering professionals, from seasoned experts to new contractors and as we spotlight the influential women driving the Montana Roofing Association forward. Register early and make sure you don’t miss the chance to elevate your roofing career in 2025!
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
Learn more at RoofersCoffeeShop.com!
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Join us for an engaging Coffee Conversation webinar, sponsored by Beacon Building Products, featuring an exclusive look into the 2024 Trends Report. We’ll dive into the key industry shifts and emerging trends that will shape the roofing world in the coming year. Our panel of experts will share insights on evolving market demands, advances in roofing technology, changing regulations and provide actionable strategies for roofing professionals to stay ahead. Don’t miss this chance to discuss the challenges and opportunities that lie ahead and get your questions answered in this interactive session.
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In this Roofing Road Trips® episode, Megan R. Ellsworth talks with Melissa Dunson to discuss the biggest metal manufacturer you might not have heard of: Central States Manufacturing! You could be using their metal without even knowing it! As a producer of metal roofing, siding and packages for buildings of all kinds, they have strived to make raving fans of their customers by being easy to do business with, providing premium products at an exceptional value and delivering them right, on-time, every time. What makes them unique is that they are 100% employee-owned and 100% devoted to great products, great service and great relationships. Megan and Melissa will discuss what makes Central States unique to any other business in the industry, the synergies between Central States’ brands, their outreach methodology in the industry and how to get involved today!
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Description: A new roof is a big investment. Roofers should be able to help both homeowners and commercial property owners account for the lifecycle of the materials they choose, durability and performance attributes, aesthetics over time and warranty to truly explain the total cost of ownership of a roof.
In this RLW, join roofer Jason Totin, president and owner of Totin Too out of Wexford, Pennsylvania as he shares his 20+ years of roofing knowledge on Selling Total Cost of Ownership to Property Owners. He’ll be joined by Jason King, territory sales manager for DaVinci Roofscapes, the leading composite roofing manufacturer in the country. Jason has years of hands-on experience in the roofing and remodeling industry where he learned that investing in the best made materials brings the highest return on investment for property owners.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Craig Jones, head of FinTech at Leap, to show off the company’s newest innovative feature, the Universal Credit Application. Craig explains what makes this so innovative and how it simplifies the lending process for both contractors and their customers. They discuss how their new tool copies over all the common fields such as name, address, email etc. into the next waterfall lender streamlining the process, saving time, leading to higher approval odds and a happy homeowner. Hear contractor feedback, best practices, the future of lending and more from the expert at Leap in this packed episode.
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In the November 2024 of Roofer of the Month podcast, host Alex Tolle sits down with Carlos Rodriguez, CEO of Mr. Roofing, a top-rated San Francisco roofing company serving the community since 1989. Carlos shares the company’s origin story and how it has grown into a trusted name in roofing by focusing on stress-free, affordable, and guaranteed services. Mr. Roofing’s dedication to its customers and commitment to excellence has earned it numerous industry awards. Tune in to hear how this local, customer-first business continues to lead the way in the San Francisco roofing industry.
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In this episode of Roofing Road Trips Megan Ellsworth joins Kristin and Tony Case of Hi-Peak Staffing Solutions about how to vet the specialized recruiter who is vetting your possible new hire. This crucial step in working with a recruiter ensures you partner with someone who will effectively represent you. Whether you're a job seeker or an employer, the quality and integrity of a recruiter can greatly impact success. Join Megan as Kristin and Tony outline what it takes to vet the vetter.
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Join host Heidi Ellsworth for a special live episode of Roofing Road Trips streaming from the Western Roofing Expo in Las Vegas. Heidi sits down with Melissa Chapman and Monica Vornbrock of The GLO Group to explore the common challenges contractors are facing in 2024. Learn how The GLO Group helps contractors achieve tangible results to help overcome these issues. Watch this essential conversation live to hear what's next for The GLO Group, including new initiatives aimed at supporting the roofing industry and helping contractors stay ahead in 2025.
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Description: In this episode of Roofing Road Trips®, we enter into the world of copper roofing with guests Mark Hubbard, president of Turner Morris Commercial Services, and Josh Yandle, co-owner of Umbrella Roofing. Josh discusses the warmth, beauty and durability of copper, highlighting its versatility in roofing styles and how it gracefully patinas over time. He also shares details on an award-winning copper roof project in Vail, Colorado, featuring an impressive snow retention system. Mark adds insight into the growing demand for copper in commercial projects, including their Grand Prize-winning project in Beaver Creek, Colorado. Tune in for expert insights into copper roofing’s appeal on high-end homes and commercial properties.
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Join us for a special Coffee Conversations, sponsored by Weatherproofing Technologies, Inc. (WTI), a division of Tremco, to celebrate the ELEVATE 2nd Chance program, a key part of WTI's RISE initiative. This pioneering effort focuses on providing formerly incarcerated individuals with education, skill development, and career pathways in roofing and construction. On October 24, 2024, at 7 a.m. PT / 10 a.m. ET, learn how WTI partners with state Departments of Correction to train and hire these individuals, while exploring creative recruitment strategies like apprenticeships, construction management, and vocational schools. Join us for a conversation on fostering inclusivity and addressing the labor shortage in the roofing industry.
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In this special live episode of Roofing Road Trips®, Abby Feinstein of CertainTeed joins Heidi J. Ellsworth at the Western Roofing Expo (WRE) to celebrate the 21st anniversary of Flintlastic SA®. That’s over two decades of excellence that Flintlastic self-adhered modified asphalt roofing has been delivering to contractors and building owners. From its ease of installation and affordability to its fume-free, flame-free properties and so much more, CertainTeed has made it easy to install, sell and maintain premium roofs with Flintastic. So, join Heidi and Abby as they celebrate this anniversary live at the WRE!
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In this Read Listen Watch Karen Edwards is joined by Greenwood Industries Executive Vice President Joe Jolicoeur, Best Roofing Forensic Roof Specialist Jordan Litt, Sr. and Jobba Trade Technologies Senior Account Executive Zach Carpenter to discuss the importance of documenting inspections, service calls and maintenance visits on every job. This is at the core of every good roofing company’s business model. We will talk about process, process, process…and an easy way to abide by it. Join our amazing panel as they talk about the ins and outs of deficiencies and the best way to standardize the process for the best outcomes.
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with two incredible guests: Estefani Albright, the first woman to achieve the NRCA PROCertification®, and Jared Ribble, Vice President of Certification at the National Roofing Contractors Association. Together, they discuss the significance of the NRCA PROCertification program and how it’s reshaping the roofing industry. Estefani shares her personal journey to certification, while Jared provides expert insights into how the program is helping to elevate professional standards across the board.
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In this episode of Roofing Road Trips, Megan Ellsworth talks with Dean Curtis, CEO of Ingage about the generational gaps in app use and best practices when it comes to communication. This is a complicated topic as Boomers, Gen X, Millennials and Gen Z all share a workspace now and Gen Alpha is joining the workforce in roughly four years. Dean is passionate about this topic and will share how to keep the message we are sending from being disrupted by the method we are using to send it. The rules change depending on the age of the participants. Addressing and bridging those gaps allows clearer more productive communication, both in the office and with your customers.
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In this episode of Roofing Road Trips®, Megan Ellsworth speaks with Kyrah Coker, a member of the National Roofing Contractors Association (NRCA) DEI Committee, Sara Donneys, a proud recipient of the Empower All Scholarship and Tim Wyka, President of Mile Square Roofing. Together, they discuss the impact of the Empower All Scholarship program, its role in fostering diversity and inclusion and the importance of supporting future roofing professionals. Join us as we explore how this scholarship is making a difference in the roofing industry and changing lives.
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In this episode of Roofing Road Trips, host Megan Ellsworth sits down with Gary Howes, Steve Little, and R.J. Radobenko to discuss their journey in bringing the first-ever U.S. team to the International Federation for the Roofing Trades (IFD) competition. They explore the challenges and excitement of preparing their teams for this prestigious event, where they will compete against the best young roofers from around the world. The conversation touches on the unique aspects of the competition, the preparation process and the potential impact this experience will have on the U.S. roofing industry.
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Join us for a special Coffee Conversations, sponsored by Johns Manville, in celebration of Hispanic Heritage Month on October 10, 2024 at 7 a.m. PT / 10 a.m. ET. We’ll be exploring the rich contributions of Hispanic and Latino professionals to the roofing industry. Our panel of industry experts will discuss the importance of diversity, share personal stories and reflect on how Hispanic culture has influenced the trade. Tune in to learn about the challenges faced, the progress made and the future of inclusion in roofing. Don’t miss this opportunity to engage in a meaningful conversation about how we can continue to foster a more inclusive and supportive industry.
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Joe Redd, safety director for The Durable Slate Company. They dive into the importance of training in the roofing industry, emphasizing the need for comprehensive safety education. Joe shares insights on how The Durable Slate Company ensures that all employees receive the necessary training and how they accommodate different learning styles to make sure every team member can grasp vital safety topics. Tune in to learn about best practices, innovative training methods and the impact of effective safety training on overall job performance.
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Sam Beiler from Equipter, John Kenney from Cotney Consulting Group and Jason Reisman of Eustis Roofing to discuss how investments in equipment can be used to recruit top talent in the roofing industry. Our panel lays out the challenges contractors encounter when recruiting as well as what top performers are looking for in a roofing outfit. They then move to the benefits of different types of machines and how to use them in recruiting materials. The conversation wraps up with a discussion of things contractors should be aware of when making these purchases to protect their business and their workers. Listen to this episode for a new way to recruit top talent!
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On this episode of Roofing Road Trips, Karen Edwards is joined by Jacqui Brueggeman of ABC Supply to discuss how contractors can leverage marketing to differentiate themselves from the competition. They explore the key role of marketing in contractor businesses and the strategies that drive success. Choosing the right partner to help with your marketing program is critical and ABC Supply has made that easy through their Freedom Programs and much more. Tune in to learn about the expert guidance, marketing tools and business solutions available to help grow your business. Learn more at RoofersCoffeeShop.com!
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You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region of the U.S. Guests include manufacturers, distributors and leading contractors who will share their insights and wisdom live from the trade show floor. The topics will center around what's hot across the country and in the western U.S. as well as what’s to come for the rest of year and into 2025. Watch from the comfort of your home, on your mobile device or in person from outside our soundstage in booth #864. Join us for this great Coffee Conversations LIVE from the Western Roofing Expo!
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In the October episode of Roofer of the Month, host Alex Tolle shines a spotlight on Bliss Roofing, a family-operated enterprise with a legacy spanning over five decades. Bliss Roofing is renowned in the Portland Metro area for its expertise in residential roofing, handling projects from re-roofing to new construction. The company excels in installing a variety of materials, including composition shingles, metal, slate, tile, TPO, and shakes, ensuring each project meets the highest standards through meticulous inspection. With a fully equipped repair department and a commitment to customer satisfaction, Bliss Roofing stands out as the ultimate roofing solution, offering unparalleled service and competitive pricing.
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In this RLW, Heidi J. Ellsworth sits down with Lauren Rogers of Sherwin-Williams to discuss cool coatings. Cool coatings represent a transformative solution in construction, designed to combat urban heat islands and enhance building energy efficiency. These coatings utilize advanced materials and reflective pigments to minimize heat absorption from sunlight, thereby maintaining lower surface temperatures compared to traditional roofing materials. For contractors looking to incorporate cool coatings it can be a triple-bottom-line benefit for building owners of cost savings, environmental stewardship and aesthetic appeal. Tune in to this RLW and stay cool out there!
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In this Coffee Conversations, Heidi J. Ellsworth meets up with the experts at GAF to discuss how they support roofing contractors as they navigate an ever-changing insurance industry. Through education, resources, and services such as GAF ScopeConnectSM, GAF is helping contractors who have not typically done insurance work add this offering to their businesses, delivering results for homeowners and making the process easy and rewarding for all parties. Join us to learn what is changing in the insurance industry and how contractors can look at adding more insurance work to their traditional retail business. Guests include GAF External Learning and Development Lead Mike Thomas, GAF Territory Manager Eric Small and Josh Price, Lead Project Estimator at Tar Heel Construction Group, LLC.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Robert McManus, CFO of Mid-South Roof Systems, about the payroll challenges roofing contractors (or any contractor) face when employees frequently move between multiple job sites. Traditional methods, such as paper timesheets and punch cards, are prone to errors, delays and increased labor costs. Heidi and Robert discuss the complications of payroll and how Mid-South Roof Systems conquered these challenges by leveraging technology to ensure accurate payroll processing, improve compliance with labor laws and enhance overall efficiency. Join us to find out how they mastered payroll for workforce in constant flux!
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In this episode of Roofing Road Trips®, Karen Edwards chats with Tracey Donels of Service First Solutions about the often-untapped wealth of revenue found in roofing companies that have a dedicated service department. While many companies hesitate, fearing the complexity and potential challenges, Tracey will discuss how ongoing maintenance and repairs can not only provide a steady, reliable income stream year-round, but also strengthen customer loyalty and trust. With expert guidance, roofing businesses can unlock the full potential of their service departments, turning them into engines of growth and profitability for all divisions of their companies.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Dan Clancy to discuss the challenge of controlling moisture in a roofing assembly. The conversation introduces SlopeShield® Plus SA, a game-changing, permeable vapor retarder roofing membrane designed to integrate seamlessly into your roofing assembly. Dan teaches us what permeable means and why SlopeShield’s permeability is crucial for effective air and moisture management. He shares insights from the field, highlighting how SlopeShield addresses common challenges faced by contractors. Lastly, Dan outlines VaproShield’s educational initiatives and offers practical steps for contractors looking to start using SlopeShield on their projects.
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In this Coffee Conversations, we dive into the essential strategies for securing the future of your roofing business through effective succession planning. Whether you’re a family-owned company or a large organization, planning for leadership transitions is critical for maintaining stability and growth. Our expert panel, moderated by Heidi J. Ellsworth and spearheaded by Rich Carroll of Carroll Consulting, will discuss key elements such as identifying and developing future leaders, creating smooth ownership transitions and preserving company culture. Join us for an insightful conversation on how to safeguard your business for the next generation and ensure long-term success in an evolving industry.
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On this episode of Roofing Road Trips®, Karen Edwards sits down with the founders of The GLO Group, Monica Vornbrock and Melissa Chapman. They discuss how their personalized coaching services, certified by the International Coaching Federation (ICF), help individuals unlock their full potential, develop goals and implement changes for personal and professional growth. Discover the powerful impact coaching has on enhancing self-awareness, communication skills and achieving meaningful goals, along with real-life success stories showcasing coaching as a catalyst for positive change. Don't miss this insightful conversation on the transformative power of coaching!
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes EOS Professional Implementer Stephanie Tsatsos of Rapid RevOps. The two talk about the value of an operating system such as EOS, including what it costs a roofing contractor of any size, commercial or residential, not to have one in place. Stephanie will share what an operating system is, how to implement one if you don’t have one and what the best practices are for maximizing their value. If you have ever thought “we had this same discussion in a meeting last month, week, (yesterday)…” or that different departments are not all swimming in the same direction, this is a must-listen podcast. Join Heidi and Stephanie, to find out what EOS is and how it can improve your bottom line.
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#RapidRevOps
In this episode of Roofing Road Trips join Heidi J. Ellsworth as she speaks with Ashlee Poplin of Adams and Reese to dive into the world of construction law. Ashlee shares her insights on change orders, the importance of contract review and methods of collection. Tune in to learn from a leader in the legal field who's making waves in the construction industry.
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#AdamsandReese
In this special videocast episode of Roofing Road Trips®, Karen Edwards sits down with Jon Gardner from Owens Corning and Chris Morris and Travis Harvego from Roofle to dive deep into their special version of the powerful RoofQuote Pro software exclusively for Owens Corning Contractor Network members. Chris, Jon and Travis share with Karen how the software works, including how it can be tailored to any roofer’s business offering entry into instant bids and amazing leads. Tune in to this episode to learn how to move your company to the next level of technology with RoofQuote Pro and Owens Corning.
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#ROOFLE
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Shane Norman of Malco Tools to discuss Malco’s full line of Metal Benders! They will cover how Malco’s Metal Benders have revolutionized metal roofing worldwide, providing unparalleled efficiency and precision. They’ll also explore recent additions and innovations to their line of Metal Benders. Learn how contractors can access and peruse this comprehensive lineup and explore the various purchasing options available to integrate Malco’s Metal Benders into their projects seamlessly.
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Welcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
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On this episode of Roofing Road Trips, Karen Edwards is joined by Rachel Wrobel of Tremco Roofing to dive into the world of innovation and project management. Rachel leads a team that continuously drives innovation through analyzing trends and focusing on tools that leverage their skills. Whether you're a data enthusiast, project manager, or simply curious about the future of roofing technology, this podcast has something for you. Tune in to learn how Rachel improves business efficiencies.
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Will Lorenz of General Coatings. The two share their excitement about one of the year’s biggest events in roofing, the Western Roofing Expo (WRE) brought to you by the Western States Roofing Contractor Association’s (WSRCA)! Will and Megan talk about the unique educational opportunities for both contractors and manufacturers at the expo, in addition to the state of the roof coatings industry. The two will also discuss WSRCA’s commitment to giving back to the roofing industry through the Davis Memorial Foundation and how WRE fosters vital networking and collaboration among contractors, manufacturers and industry stakeholders. Listeners will also get the inside scoop on the Coffee Conversations General Coatings is sponsoring where panelists will discuss the successes and challenges of the roofing industry today. Listen in for all the great things happening in the coatings industry at the 2024 Western Roofing Expo.
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Todd Farr from EVERROOF to talk about trends in the coatings industry as well as the exciting things they have in store for this upcoming trade show season. Todd shares how EVERROOF is strategically positioning itself to leverage these trends and what he thinks the future holds for the industry. And part of that future is some exciting new courses offered by Clemson University in partnership with the Roofing Alliance and EVERROOF is giving away an opportunity to take the Roofing Fundamentals class to one lucky roofing professional. EVERROOF has a lot in store this trade show season and Karen and Todd will outline everywhere you can find EVERROOF and their products. Don’t miss this opportunity to learn how EVERROOF is making waves in the industry!
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Join us for a steaming cup of insight on this special Coffee Conversations, sponsored by SRS Distribution. This installment will navigate through the anticipated highlights and opportunities that await the industry at the 2025 International Roofing Expo (IRE). Whether you're a seasoned professional or new to the roofing scene, our expert panelists will provide valuable previews, insider tips and answer your burning questions about IRE 2025. Save your spot now and let's spill the beans on what makes the 2025 International Roofing Expo the must-attend event of the year with SRS Distribution!
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Join us for an insightful episode of Roofing Road Trips® as Karen Edwards sits down with John Kenney from Cotney Consulting Group to discuss his comprehensive in-person roofing estimating training courses. In this episode, John goes into the importance of accurate and consistent cost estimates in successful roofing construction projects. Discover how his two-day live classroom course equips participants with the skills and knowledge to perform precise roofing estimates, manage bidding processes and ensure cost efficiency across various commercial applications.
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Rick Davis of ABC Supply to talk about some of the best sales tips in the industry. Rick will dive into his four-stage strategy experience — Promise, Sale, Project Installation, Post Installation. Regardless of what stage you are at, Rick’s expertise in the industry is sure to aid contractors every step of the way. Rick will also share some contrarian concepts he offers, such as Best, Better, Good Selling, his stance on open-ended questions and more. Tune in for an engaging episode of new sales tips you can start implementing immediately!
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In this Roofing Road Trips, Heidi J. Ellsworth continues the conversation with Greg Hudson of Georgia-Pacific about what is happening in the industry overall and specifically with low-slope roof durability. The exponential increase in wildfires throughout the country along with increased regulations, building codes and corporate demands are changing the landscape of the roof and demanding stronger systems for long-term durability. Added to that is the immense increase of foot traffic to support those roofs. Heidi and Greg have a candid conversation about what is happening up on the roof.
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On this Roofing Road Trips®, Heidi J. Ellsworth talks with Krista Gnatt, Tremco’s first and youngest female president. A leading force in the roofing industry, Krista is a visionary leader and strong entrepreneur who has left an indelible mark on the roofing industry so far. Krista's journey is one that resonates with resilience, determination and a relentless pursuit of excellence. With an extensive history of project management and leadership, it is clear why Krista is now leading one of the largest and most successful roofing manufacturers. Throughout the conversation, Heidi and Krista unearth valuable insights and key takeaways that resonate with professionals at all stages of their career along with anyone striving for long-term success.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with David Phillip and Joe Landmichl of Mule-Hide to dive into the intricate world of warranties in the industry. Roofing warranties are an important source of security for building owners and contractors. Traditionally, however, the process of applying for and securing them has also been a time-consuming source of frustration for contractors. The new warranty portal from low-slope roofing manufacturer Mule-Hide Products Co. Inc. is changing that. Launched recently, it was carefully designed to maximize the contractor experience. In this podcast, David Phillip and Joe Landmichl of Mule-Hide Products will talk about the importance of roofing warranties, the challenges and speedbumps that contractors have traditionally had managing them and how the new warranty portal helps make the process faster and hassle- and error-free.
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In this Read Listen Watch®, Karen Edwards is joined by IB Roof Systems’ President Jason Stanley to dispel myths and roll out the facts about a hidden pitfall on the jobsite, oversized roofing rolls. Jason tells us about the dangers that are introduced to the jobsite when wider, heavier rolls are used on the rooftop. He walks us through the common misconceptions about the labor-saving power of wider rolls, which is backed by a study conducted by Colin Murphy. Jason expands on why traditional roll size reduces jobsite injuries, increases resistance to wind uplift and improves productivity.
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In this episode of Roofing Road Trips, Elevate Commercial Roofing Systems President Kristin Beck joins Heidi J. Ellsworth for a conversation about her unique career with Elevate’s parent company, Holcim, where she has served in a variety of leadership roles in global supply chain, sustainable strategy and business development, commercial manufacturing and distribution roles. They discuss how her experience is helping to take Elevate to new levels of sustainability as evidenced by their new LEED-certified manufacturing facility in Salt Lake City, Utah. They talk about what impact Holcim listing their North American businesses as separate entities will have for customers and what the companies next steps will be.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Will Riley about ServiceCon, the number-one event to help you start and grow your roofing business. They talk about the origins of ServiceCon and Will, as the new owner, shares what he is looking forward to providing for the industry around service and maintenance programs in roofing. Learn about the inspiration behind the show and Will’s visionary plans for its future. Join us for an insightful conversation on how ServiceCon aims to help contractors start and grow their service and maintenance programs.
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#CenterPointConnect
In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Teresa Ramirez about the Expo Contratista, the premier convention and reunion for Hispanic contractors. This event, scheduled for October 4-5 in Atlanta, Georgia, brings together builders, general contractors, subcontractors and industry representatives. Teresa shares what attendees can expect from the dynamic program, which features informative seminars, engaging workshops, captivating shows, thrilling competitions and invaluable networking opportunities. Join us to learn how Expo Contratista is driving innovation, collaboration and success within the construction sector.
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In the latest installment of Coffee Conversations, sponsored by ABC Supply, we talk about everything you need to know related to renewable energy. This episode will feature industry experts who will discuss the latest advancements, challenges, and opportunities in renewable energy. Grab your coffee, settle in and get ready to explore topics such as solar, battery storage, policy developments, and the economic impacts of transitioning to renewable energy sources. Our panelists will also share real-world examples and success stories, offering a comprehensive look at how renewable energy is reshaping our world.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Alan Davis of Ingage about how sales can be won or lost by the price presentation during the customer journey. Join Heidi and Alan as they talk about the three keys every customer uses in the decision process and how to navigate that awkward space when it comes time to deliver the numbers. The ability to have a comfortable, uniform price presentation that conforms to the customers' needs and values is critical to every sales team. Listen while Heidi and Alan explore a new tool from Ingage to help sales teams answer the question “How much will this cost?” by showing the homeowner their paths to affordability for their project.
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In this episode of Roofing Road Trips, host Megan Ellsworth chats with John Chan about the highly anticipated National Slate Association Conference taking place from October 24-26, 2024, in Charleston, South Carolina. Get an in-depth look at the agenda, registration details and what attendees can expect from this exciting event. Discover the key highlights, networking opportunities and insider tips to make the most of your visit to Charleston.
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#NationalSlateAssociation #NSA #SlateRoofing
Join us on this Roofing Road Trips® as we head to Texas to learn all about the 49th Annual Roofing Contractors Association of Texas (RCAT) Conference. Tagging along on this ride are RCAT’s President Holly Green and Executive Director Sarah Ramon. This event features enticing educational sessions, a two-day expo showcasing the latest trends in roofing products and exciting networking opportunities.
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#RCAT #RoofingContractorsAssociationofTexas
In this episode of Roofing Road Trips®, Megan Ellsworth delves into the vibrant and impactful world of the National Hispanic Contractors Association (NAHICA) and their marquee event, Expo Contratista. Joining us is NAHICA President, Serigo Terreros as we explore how NAHICA is empowering Hispanic contractors, fostering community and driving innovation within the roofing industry.
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#NAHICA
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In this Roofing Road Trips® episode, Heidi J. Ellsworth chats with Josh Willey of United Asphalts to learn more about pivotal developments reshaping the demand for asphalt and why BUR is trending. Join us as Josh sheds light on the shifting dynamics following Valero's exit from the keg asphalt business that has expanded the markets in Gulf States. They will also discuss how new demand has been created in this corner of the industry through new insurance mandates for built-up roofs on government funded projects in at risk areas, along with the drive to protect the ever-increasing data centers being built spurred by the popularity of AI, and how the increasing demand for BUR translates into increasing opportunity for contractors.
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Are you ready to go back to school? Not just any school, this is roofing school. Heidi J Ellsworth visits with Roofing Alliance Executive Director Alison LaValley, Greg Bloom, past Roofing Alliance president and VP of national sales for Beacon Building Products and Dhaval R Gajjar of Clemson University to talk about the roofing courses now available for roofing professionals. Learn how you can earn a certificate of completion for completing the three roofing courses from Clemson University. This initiative is changing the industry, and you do not want to be left behind.
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In this installment of Coffee Conversations®, we explore the critical role of cover boards in enhancing the longevity and performance of solar roof installations. Our expert panel, including Greg Hudson, Ieuan Compton
and John Mulcahy from Georgia-Pacific Building Products and, will discuss best practices, innovative materials and real-world applications to ensure your solar roofs stand the test of time. Whether you're a roofing contractor, solar installer or industry professional, this conversation will provide valuable knowledge and practical tips to optimize your solar roofing projects. Don't miss this opportunity to learn from the industry's leading experts and improve your solar roofing solutions.
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In this episode of Stories from the Roof, Megan Ellsworth visits with Erica Reed, vice president of construction operations of 123 Exteriors, to talk about her journey in roofing. As an experienced leader with a demonstrated history in the construction industry, skilled in negotiation, sales and conflict resolution, Erica became the first female general manager at 123 Exteriors. Now, as vice president of operations, she shares her invaluable perspectives on leadership, efficiency and profitability. Whether you're a seasoned entrepreneur or new to the field, join us as Erica shares her story full of practical insights to navigate challenges and seize opportunities effectively in today's competitive business landscape.
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Jeff Berzolla, founder of Instant Roofer to talk leads and technology. Get an in-depth look at how technology is changing how roofing contractors receive customer leads and prioritize them. Lead generation is a rapidly changing beast – from Google ads to Angi to lead generation directly on your website – and Instant Roofer really understands what customers want and contractors need. Heidi and Jeff talk about instant quotes for homeowners that make the buying process easier than it has been in the past. Find out how you can incorporate instant quotes into your sales and marketing plan from the experts at Instant Roofer.
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In this inspiring episode of Roofing Road Trips®, Megan Ellsworth sits down with Grace Kormos from Tremco WTI to explore her unique journey into the roofing industry. From her initial steps into the world of roofing to her current role, Grace shares her personal story, the challenges she’s overcome, and the triumphs that keep her passionate about her work. Discover what makes her stay in this dynamic field and learn how Tremco WTI supports and celebrates women in roofing. Whether you're considering a career in roofing or looking for inspiration in your current role, this episode is a must-listen!
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In this episode of Roofer of the Month, we feature Umbrella Roofing from Basalt, CO, a leading roofing contractor renowned for its work on high-end residential and commercial properties. Umbrella Roofing excels in delivering projects on time and within budget. They also specialize in gutter installation and custom architectural sheet metal fabrication. Tune in to learn how their experienced team consistently sets the industry standard with their exceptional craftsmanship and dedicated service.
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In this special episode of Roofing Road Trips®, we celebrate the 50th anniversary of the Western States Roofing Contractors Association (WSRCA) and the 49th Western Roofing Expo. Celebrating with Megan Ellsworth is President Mike Wakerling, Executive Director Joel Viera and Director of Membership and Trade Show, Alec Ward. Join them as they explore the significant milestones achieved over the past five decades and look forward to the exciting future of the WSRCA and the roofing industry.
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Join Megan Ellsworth on this episode of Roofing Road Trips® as we welcome leadership from the Midwest Roofing Contractors Association (MRCA) to share highlights from the upcoming 2024 MRCA Conference & Expo! This year's conference is set to be a landmark event for roofing professionals in the Midwest, featuring insights from MRCA’s President Robert (Bob) Poutre, Vice President Laurie Moore and Managing Director and MR Editor Rachel Pinkus. We'll discuss what to expect, highlight key sessions and provide a sneak peek into this year’s Foundation Auction.
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Kent Gardner, president of SRS Distribution to talk about the recently closed acquisition of SRS by The Home Depot. This industry-shaking event is changing the face of roofing and Kent talks about the future, their employees and how this will advance the roofing industry to the next level. Don’t miss this update that shares what has happened, what’s happening now and what you can look forward to from our friends at SRS.
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In this RLW, Heidi J. Ellsworth talks to Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, about the strategies and insights behind leveraging your team to effectively scale your business. Monica and Melissa bring decades of experience in the roofing industry and beyond, specializing in transforming company cultures, enhancing internal communications and fostering innovation. Together, they have helped numerous organizations break down silos, improve employee engagement, and achieve sustainable growth. Whether you're a business owner, team leader, or aspiring entrepreneur, this episode will provide valuable insights and practical tips on how to harness the power of your team to achieve remarkable business growth.
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In this episode of Roofing Road Trips, Heidi Ellsworth sits down with Monica Vornbrock and Melissa Chapman, the innovative founders of The GLO Group. They talk about the critical issue of silos within organizations, specifically in the roofing industry. Monica and Melissa share their insights on how these silos form, the challenges they create, and effective strategies for breaking them down to foster better communication and collaboration. Tune in to learn how The GLO Group is transforming the way businesses operate, ensuring a more unified and efficient work environment.
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Have you ever fallen off a roof? In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dan Cougar and talks about the inception of Cougar Paws. Join them as they discuss how it all started, and what drove him to become an innovator in the roofing industry. Known for being “the tool you wear,” Cougar Paws is used by roofing contractors, estimators and other professionals every day, all inspired by an accident that left a mark, both on Dan’s health and the roofing industry.
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In this Roofing Road Trips®, Heidi J. Ellsworth visits with Jess Cress, branch manager of SRS Distribution’s Athens, Georgia location and Bill Eitenmiller, director of solar sales for SRS Distribution, about how contractors can get into the growing solar market. With the increase in demand for solar, many contractors are eager to expand their services to include this offering, but don’t know where to start. Now that SRS has entered the solar space, they are making it easier for roofing contractors to diversify. Jess and Bill share insights on how SRS is breaking down barriers in the solar market, fostering strong relationships and leveling the playing field for contractors and consumers alike. Tune in to learn how SRS is paving the way for solar to become an accessible option for all contractors and homeowners.
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Join us for a compelling episode of Coffee Conversations, where we explore the transformative impact of labor and material-saving products in the roofing industry. Sponsored by Hunter Panels, this webinar will explore innovative solutions designed to make roofing projects more efficient and cost-effective. Our expert panel will discuss the latest advancements in materials and techniques that help reduce labor time and increase productivity on the job site. Whether you're a roofing contractor, supplier or industry professional, this conversation is a must-attend if you want to stay ahead in our ever-evolving roofing landscape.
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by a special guest, Beacon’s 2024 Female Roofing Professional of the Year winner, Brooke Laizure. The owner of Whirlwind Roofing and Construction, LLC, Brooke shares about her experience in the industry and operating a Native American and woman-owned business and will talk about what it means to have received this prestigious award. The Female Roofing Professional of the Year Award recognizes distinguished, hardworking women roofing professionals for their impact and dedication to the roofing industry and is awarded to a distinguished woman of her community and profession who inspires fellow industry members and strives towards building the community towards a better tomorrow. Tune in to this special episode to hear from Brooke about the importance of celebrating women-owned businesses and advice she has for women who want to get into roofing.
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In this episode of Roofing Road Trips Karen Edwards chats with Eric Vittardi of SafetyHQ about the difference between having a safety plan versus building a company-wide safety culture. Safety concerns including field safety, mental health and proper procedures to maintain OSHA compliance are all important pieces of every safety plan but infusing a culture of safety throughout your company is essential. Listen to hear how to bring all the elements together, creating a culture where safety is not a box checked off on a list, but a priority that saves money and, more importantly, lives.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Chris Meyer from VaproShield to discuss their launch into the commercial roofing industry. Chris tells Heidi about VaproShield and their decision to offer their innovative products to roofing contractors. The discussion then shifts to one product in particular that can change the way contractors approach re-roofing work, SlopeShield Plus self-adhered membrane. Listen to this exciting episode to learn all about these innovative products that are changing the roofing industry!
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Dominik Sachsenheimer and Carson Bombara of Maven Group to talk about mergers and acquisitions (M&A) in the roofing industry. The Maven Group has 30 years of M&A expertise in the elevator industry and is bringing their experience to the roofing space to help contractors navigate this trend successfully. Tune in to learn how contractors can prepare their businesses for potential sale or acquisition and what important considerations to be aware of during the journey.
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On this episode of Roofing Road Trips®, join Karen Edwards and Kris Kieffer of ABC Supply as they talk about integrating technology in business. Today, we're diving into the world of digital tools for contractors with a focus on ABC Supply's platforms myABCsupply and ABC Connect. As a leader in the building materials industry, ABC Supply has developed a cutting-edge technology platform designed to streamline operations, enhance productivity and boost profitability for contractors.
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Join host Megan Ellsworth as she sits down with Greg Serevetas, Vice President of USA General Contractors Corp, the celebrated Roofer of the Month for July. In this episode, Greg shares the company's 30+ years of success, and what sets them apart in the competitive world of roofing. Discover the story behind USA General Contracting Corp and learn about Greg's journey in the industry in this month’s Roofer of the Month Podcast!
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Join us for a heartwarming episode of Coffee Conversations, sponsored by ABC Supply. In this special edition, we will delve into the incredible work of Homes For Our Troops, a nonprofit organization dedicated to building and donating specially adapted custom homes for severely injured post-9/11 veterans. We’ll explore stories from Homes For Our Troops recipients, their time at the Indy 500 and more about the collaborative efforts to provide veterans with the homes they need to regain their independence and rebuild their lives. Whether you're a roofing industry professional, a supporter of Veterans' causes, or simply interested in learning more about how businesses can make a difference, this webinar promises to be both informative and uplifting. Grab your coffee and join the conversation as we celebrate the power of community.
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In this Roofing Road Trips®, join Heidi J. Ellsworth as she visits with Ryan Eves, product manager at RoofSnap and Jim Mallers, vice president of business development at EverConnect and Socius Marketing. They dive into how to win the race to the roofing sale which is so important to all contractors in today’s markets. RoofSnap, EverConnect and Socius are subsidiaries of EverCommerce, a leading tech platform offering integrated Software as a Service (SaaS) solution for small and midsize businesses. EverConnect and Socius are built to deliver marketing and lead generation solutions that help you access homeowners in the market for a new roof. With RoofSnap, you can remotely measure and estimate those leads in minutes instead of days, enabling you to quickly win more jobs. This podcast will bring important technologies to light for the construction industries.
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You won't want to miss this special Coffee Conversations, sponsored by Beacon, coming to you LIVE from the 2024 Florida Roofing and Sheet Metal Association (FRSA) tradeshow! Join us on the first day of the show as we meet with Florida roofing leaders and experts. Guests include contractors, service providers, manufacturers and distributors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at the Gaylord Palms in Kissimmee, Florida. The topics will center around what's hot across Florida and the country. Join us for this great Coffee Conversations LIVE from this year’s FRSA show in Kissimmee, Florida on Thursday, June 6 at 2 pm ET.
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In this episode of Roofing Road Trips, join Karen Edwards as she talks with Chris Kane of Adams and Reese to discuss the critical aspects of hurricane preparedness. With extensive experience in legal and business circles, Chris brings unique insights into how communities and businesses can better prepare and respond to hurricanes. We will dive into strategic planning, community resilience and the role of leadership in navigating the challenges posed by severe weather events.
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In this episode of Roofing Road Trips® Karen Edwards visits with Morgan Cathey of READYSLATE® to talk about their innovative solution to make slate more accessible and easier to install on roofs. Slate is an exceptional choice for roofing due to its remarkable durability and timeless appeal and requires specialized skills and tools to properly install. READYSLATE is a revolutionary product with a patented system that streamlines installation, overcoming the traditional hurdles faced by contractors through its lightweight and innovative use of real slate. This combination not only ensures longevity but also adds considerable value to homes, making it an easy choice for contractors eager to add real slate as an option for their clients.
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In today’s episode of Roofing Road Trips, our host Karen Edwards chats with specialized roofing recruiters Kristin and Tony Case of Hi-Peak Staffing about significant risks in the hiring processes that are typical within the roofing industry, including mismatches between job requirements and candidate skills. Employers often overlook the hidden costs associated with wrong hires beyond salary and benefits. Kristin and Tony address these challenges and offer solutions.
Heidi J. Ellsworth visits with Greg Hudson, director of commercial Dens sales at Georgia-Pacific about how extreme weather is propelling innovation in the roofing and overall construction industries. With amazing knowledge from his roofing career, Greg shares what he has seen over the years and how weather continues to push companies like Georgia-Pacific to innovate solutions that protect buildings and everything they cover. The use of cover boards has led the roofing industry in providing protection against wind, hail and all extreme weather in a way that is offering building owners exactly what they need to withstand the elements.
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Join us for an engaging and celebratory Coffee Conversations, sponsored by Tremco WTI, dedicated to honoring and supporting the LGBTQ+ community within the roofing industry. This vibrant conversation will provide a platform for industry professionals to share their experiences, discuss the importance of diversity and inclusion and explore ways to foster a more welcoming environment for all. Grab your favorite coffee, settle in, and be part of a meaningful conversation that highlights the intersection of professional excellence and queer pride. Whether you're a seasoned roofer, an industry newcomer or an ally, this Coffee Conversation is an opportunity to connect, learn and celebrate the rich diversity that strengthens our industry.
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Join Karen Edwards in this episode of Roofing Road Trips as we delve into the latest partnership between Roofers Choice Insurance and Owens Corning Roofing Contractor Network. Hear insights from industry leaders Brett Scott of Roofers Choice Insurance and Jon Gardner of Owens Corning on navigating the complex insurance landscape and ensuring your business is well protected. Discover how this collaboration is revolutionizing risk management for roofing contractors by offering complimentary audits, identifying coverage gaps and providing tailored insurance solutions.
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Stories from the Roof host Megan Ellsworth sits down with Paige Harvill, corporate projects manager for Nations Roof LLC, Mobile, Alabama to talk about their roofing story. Nations Roof is the brainchild of three roofing executives who recognized an opportunity to make a difference in an underserved industry—commercial roofing. With over 100 years of combined experience, their founders set out to create a unique company, one that owns all its locations, offers single-sourcing and is not an affiliation of independent contractors. Listen to this episode of Stories from the Roof, sponsored by Johns Manville to learn more about Paige Harvill and Nations Roof!
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Join us for this episode of Stories From the Roof as host Megan Ellsworth sits down with John Chan, owner of Durable Slate, to learn about his passion for restoration. John’s inspiring roofing journey began with a summer job at Durable Slate while he was in college where he learned to install slate, copper and tile. He has since worked his way into company ownership and is renowned for his historic restoration work throughout the U.S. and Europe. With projects like The Library of Congress in D.C., The Frank Lloyd Wright Museum in Ohio and President Lincoln’s Birthplace in Kentucky, as well as numerus badges of honor such as being the only roofing company to ever win the BBB’s International Award for Marketplace Ethics, John Chan and Durable Slate can share a thing or two about the importance of earning the trust of your customers and the value of reputation. This episode is sponsored by Ruby, so much more than a virtual receptionist.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Matt Clarke to learn more about Progressive Materials and their amazing company culture. Matt shares how customer service and really caring about customer success is a core value for the company. Heidi and Matt then dive into the extensive resources the company offers to contractors, including comprehensive training programs and technical support. Tune in to learn more about how Progressive Materials is a leading force in the dynamic world of roof coatings offering a forward-thinking approach with a dedication to helping contractors succeed.
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In this episode of RoofingRoadTrips Karen Edwards sits down with Pam Torrey of Ingage to break down the basics of a tech stack for mid-size contractors. From defining the concept of a tech stack to exploring real-world examples of its transformative impact, Karen and Pam navigate the complex terrain of technology adoption in the construction industry. Whether you're a seasoned industry veteran or a newcomer seeking guidance, this discussion provides valuable perspectives and actionable advice for optimizing your company's technological infrastructure and staying ahead of the curve.
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On this Roofing Road Trips, join Megan Ellsworth as she traverses through the diverse landscapes of the roofing industry. Tagging along for the ride is one of the founders of Latinos in Roofing Associated (LIRA) Susi Lee Massey Batista. Delve into the experiences, insights, and stories of Latinos and women in roofing. From breaking barriers to overcoming challenges, we uncover the journeys that have shaped these individuals and examine their contributions to the roofing community. Whether you're a seasoned professional or new to the industry, tune in to gain valuable perspectives and inspiration from those paving the way in roofing.
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In the June 2024 edition of the "Roofer of the Month" podcast, we spotlight Armored Roofing, a roofing company based in Wichita Falls, TX. Your host Megan Ellsworth interviews the president of Armored Roofing, Katie Clymer, who shares insights into the company's commitment to quality, customer satisfaction and what sets them apart from other roofing companies.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Todd Farr from EVERROOF to talk about the new Roofing Alliance Clemson Certificate Program and how EVERROOF will be supporting this initiative by giving away an opportunity to take the class to one lucky roofing professional. Todd and Heidi talk about the Roofing Alliance Clemson Certificate Program and how the classes are establishing a whole new level of professionalism in the industry. They talk about the commitment to education that is a core value of EVERROOF and how that has turned into a special contest that will culminate at the FRSA show the first week of June 2024. One lucky contractor will win tuition to take the first Roofing Alliance and Clemson University class, Roofing Fundamentals. Listen to the podcast and don’t forget to fill out the entrance form to win! The class is valued at $895, so don’t wait. You can also enter the contest at the EVERROOF booth (#220) at the FRSA show.
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In this RoofersCoffeeShop RLW, Heidi J. Ellsworth sits down with Nick Musel and Hank Bonney of Mule-Hide to discuss the importance of edge metal. The majority of roof failures are not the result of how the roof is secured, but of metal edge failures in high-wind events. With increased weather events and stronger building codes around wind uplift, understanding the requirements for performance edge metal is more important than ever. Nick and Hank talk about the key features of edge metal, why it is so important and the advantages of buying edge metal through a manufacturer. They will also offer tips for choosing the right products to ensure a high-quality, long-lasting, warranty-eligible low-slope roof. Learn the best practices for ordering and installing edge metal while also being able to communicate effectively about the importance of edge metal to customers.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Chad VanderWeide, the National Sales Manager for the RESISTO brand, to discuss the distinctive qualities that set the RESISTO product line apart from other roofing products in the market and gain insights into how it plays a crucial role in the overall success of SOPREMA. Explore how RESISTO remains at the forefront of innovation, adapting to evolving trends and technologies in the roofing industry and get a sneak peek into upcoming RESISTO developments.
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Join us for this episode of Coffee Conversations™ featuring Eugene Zukowski from Jobba and Brad Sutter from Sutter Roofing, as they dive into the crucial realm of inventory management for contracting businesses. Eugene and Brad describe why software is the optimal solution for contractors seeking efficient inventory tracking systems. They will talk about finding systems that have the ability to streamline processes and provide real-time insights. A well-thought-out inventory management software encompasses features like inventory tracking, automated reordering and integration with other business systems. Join this discussion with a leading contractor and software engineer on how you can navigate the challenges of strong inventory management.
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In the June 2024 edition of the "Roofer of the Month" podcast, we spotlight Armored Roofing, a roofing company based in Wichita Falls, TX. Your host Megan Ellsworth interviews the president of Armored Roofing, Katie Clymer, who shares insights into the company's commitment to quality, customer satisfaction and what sets them apart from other roofing companies.
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In this Roofing Road Trips, Heidi J. Ellsworth visits with Tremco Regional Sales Manager Desiree Huff about one of their favorite topics: sales! Desiree brings a wealth of knowledge to road trip listeners when it comes to selling premium products into sensitive markets. Tremco specializes in meeting the needs of hospitals, schools and government buildings. Working with private facility managers along with government agencies, Desiree has experience in all sides of the roofing business. She is one of the first women in a regional sales manager role for Tremco and she understands the market as well as what it takes to succeed.
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On this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with National Roofing Contractors Association (NRCA) Director of Workforce Development John Esbenshade and NRCA Recruiter and Entrepreneur Rick Damato about the roofing industry initiative for Career Technical Education (CTE) and the upcoming SkillsUSA 2024. They talk about the NRCA commitment to encouraging roofing in vocational and trade schools. At the heart of the current CTE program is SkillsUSA where vocational students compete yearly in trade competitions. For the second year, SkillsUSA will include a roofing competition sponsored by the NRCA, the Roofing Alliance and many industry supporters.
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Stories from the Roof host, Megan Ellsworth, sits down with Jim Bush of Weather Shield Roofing Systems to chat about their experience and longevity in the industry. Could it be due to their company core values? Their commitment to their employees, their customers and the environment? It is rare to see a company list roof maintenance and repair above roof replacement as a priority on their website, or their pledge to their employees featured as prominently as their pledge to their customers. The core values of a company inform the day-to-day operations, including sales, so we invite you to join us as we learn more from Jim about the importance of company culture.
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In this episode of Roofing Road Trips, Karen Edwards sits down with Alex Manos from Polyglass to talk all about underlayments. Alex describes why giving a roof a great foundation is so important and what properties underlayments can give to a roof. From fire resistance to increased strength to weathering storms, Alex guides us through choosing the right underlayment for the right roof. They cap this conversation off with a preview of how you can see them in action at FRSA! Stop by their booth (#305) or their demo-space (#434) to check out these new and exciting underlayments.
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In this Roofing Road Trips, Heidi J. Ellsworth visits with Will Riley of Centerpoint Connect and Chad Westbrook of Service Alignment to talk about integrating service and maintenance programs into an established roofing business. The conversation sheds light on how to create a new service division from two of the leading experts in the industry. They talk about the overarching benefits, challenges and methodologies of incorporating service and maintenance into a strong reroofing business to achieve a seamless operational flow between these two critical and profitable areas.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth welcomes Ben and Terry Anderson from TRA Snow & Sun, who share insights into their family-owned business's 30-year journey. They discuss challenges faced, emphasize the benefits of familial collaboration and highlight TRA's unique commitment to engineering excellence in snow retention solutions. Ben and Terry elaborate on the importance of educating customers about engineering principles and offer various channels for contractors to access TRA's educational resources, underscoring the company's dedication to industry innovation and customer empowerment.
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In this Roofing Road Trips, Heidi J. Ellsworth visits with Sue Hawkes, CEO of YESS!, and an Owens Corning Accelerator and Jon Gardner who leads Owens Corning strategic partnerships to discuss the new Business Accelerator Roundtables. An expert in EOS (Entrepreneurial Operating System) implementation, Sue shares how to uncover the secrets to accelerating business growth, finding your power faster and overcoming the hurdles that come with building a thriving enterprise in the roofing sector. From harnessing the latest technologies to fostering a culture of innovation and excellence, Jon and Sue share how the Owens Corning Accelerator Roundtables offer actionable discussion, advice and inspiration for roofing professionals. Whether you're a seasoned industry veteran or a budding entrepreneur, this podcast is your go-to resource for unlocking the full potential of your roofing business.
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Hosted by Heidi J. Ellsworth, the "Roofing Road Trips" podcast will feature a special LinkedIn Live event on May 15th. The session welcomes industry experts Luke McCormack and Reid Ribble to discuss the pivotal topic of Succession and Exit Planning within the roofing industry. With Luke and Reid's comprehensive experience in strategic business planning, participants can expect an abundance of actionable insights. This discussion is designed to arm roofing professionals with the essential knowledge and tools needed for effective business transitions, highlighting the intricacies and opportunities of succession and exit strategies. This engaging event is an indispensable resource for those aiming to ensure the longevity of their roofing businesses.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Brigadier General USA (Ret) Tom Landwermeyer, president and CEO of Homes for our Troops (HFOT), and Staff Sergeant (Ret) Liam Dwyer, an HFOT Veteran and 2020 Home Recipient in Lake Worth, Florida. ABC Supply supports HFOT year-round, but in the month of May, with AJ Foyt Racing, they are building awareness with a HFOT themed INDYCAR livery that will race in the 108th Running of the Indianapolis 500, along with a pledge to match donations made between now and May 31, 2024, up to $1 million. As a nonprofit dedicated to building and donating specially adapted custom homes nationwide for severely injured post-9/11 veterans, HFOT enables veterans to rebuild their lives. The organization aligns with ABC Supply’s core values of Give Back and American Pride.
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In this episode of Roofing Road Trips, Karen Edwards is joined by Tremco’s Executive Director, HS&E Ro Lewis, to delve into the critical topics of OSHA’s Safety Stand-down and Tremco’s Global Safety Stand-down. The two explore the significance of safety in the roofing industry, the impact of these safety initiatives and how Tremco is leading the charge in promoting safe practices on a global scale. Tune in to learn about the latest in roofing safety, the role of leadership in fostering a culture of safety and the innovative approaches being taken to ensure that every worker returns home safely each day.
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In this episode of Stories From the Roof, host Megan Ellsworth sits down with Patrick Cochran, owner of Red Dog’s Roofing and third generation roofing professional, to talk about his vision, expansion into five states, and dedication to serving his community with integrity, service and craftsmanship. Patrick’s goal has always been to create a brand that would help change the way the roofing industry was perceived. Join them as Patrick shares with Megan how he has accomplished so much and how he intends to keep moving toward that goal.
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Megan Ellsworth sits down with Lauren Morley, owner and president of R3NG to talk about her passion for making a difference in the commercial roofing industry. Join them as they talk about Lauren’s involvement in various aspects of the business including bidding, contracting, purchasing and overseeing the P.O. system, and how her experience, along with various safety certifications and a BA in Psychology has given Lauren a unique understanding and ability to meet her customers’, partners’ and staff’s needs. This episode is brought to you by Ruby®, the leader in virtual reception.
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In this episode of CoatingsCast, Heidi J. Ellsworth and Amanda Paterline, Americas Commercial Marketing Manager, Coil and Extrusion Coatings at AkzoNobel and Tessa Slagter, Sustainable Innovation Manager - Industrial Coatings at AkzoNobel, delve into the world of sustainability. They examine the critical role that coil coatings play in environmental conservation and building longevity while contributing to the circularity of the built environment. Join us as we explore these questions and more, shedding light on the importance of sustainability in coil coatings and the innovative solutions driving positive change in the industry.
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Join us for a heartwarming episode of Coffee Conversations, sponsored by Beacon and TRI-BUILT. In this special edition, we will shine a spotlight on the company’s commitment to K9s For Warriors, an extraordinary organization dedicated to providing service dogs to our military veterans suffering from trauma as they reintegrate into civilian life. Discover the profound impact these service dogs have on the lives of veterans and learn how the roofing industry can play a pivotal role in supporting this noble cause. Our guests from K9s For Warriors will share inspiring stories and insights into the training process, the selection of dogs, and the transformative journey of veterans and their canine companions. Grab your cup as we "paws" to reflect on how we can build a better future for veterans, one dog at a time!
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In this episode of RoofingRoadTrips, Heidi J. Ellsworth welcomes Rocky Mountain Snow Guards President Lars Walberg and Monarch Construction & Roofing Senior Project Manager Drew Greenlaw to discuss the importance of snow retention systems in roofing. Join them as they delve into real-life scenarios where homeowners faced unexpected avalanche issues and discuss the critical need for retrofitting. They will also examine sales techniques based on timing and potential profitability of retrofitting projects. Together, they offer valuable insight and strategy for roofers to capitalize on the retrofit snow guard market, turning challenges into lucrative opportunities.
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In this episode of Roofing Road Trips, join Megan Ellsworth as she readies herself for the Florida Roofing and Sheet Metal Contractors Association's (FRSA) 102nd Annual Convention and the Florida Roofing & Sheet Metal Expo. Joining her is FRSA’s President Les Sims. From cutting-edge technologies to industry trends and expert insights, we’ll make sure you’re prepped and ready for this premier event for roofing professionals.
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In this episode of Roofing Road Trips, host Megan Ellsworth visits National Women in Roofing’s (NWiR) Recruitment Chair Shelby Smith to talk about the new RoofingisWomen.org microsite. The site is geared toward women who want a fabulous career in roofing or those who are already in roofing but lack resources, sponsorships, guidance and are maybe starting to feel a bit crestfallen. Listen to learn more about this groundbreaking new micro site, designed to help women by providing the special resources they need to succeed in this industry. They are women who are roofing!
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In this episode of Roofing Road Trips®, Karen Edwards is joined by an amazing duo from Polyglass to talk about continuous innovation. Elliott Wood and Marco Sieber dive into what makes a product innovative and why it is important to continuously search for ways to improve products that are already on the market. They discuss Polyglass’ ADESO® Self-Adhered Technology and the improvements made since its release 20 years ago. They also touch on a brand-new product, ModiFleece to describe the process of creating new innovative products.
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In this Roofing Road Trips episode, Heidi J. Ellsworth visits with Brady Campbell of EagleView and Doug Vickerson of Renoworks to discuss their partnership and new visualizer! They will discuss how their brainchild came to be, how it has revolutionized the process of contractors selling to homeowners, and how it helps contractors upsell while diversifying across multiple trades. They will also review Renoworks’ extensive library of manufacturers and share how to get started using their visualizer today.
In this Roofing Road Trips®, Heidi J. Ellsworth talks with Gus Mokakos from DaVinci Roofscapes and Carlton Kohler of Elite Exteriors about gaining approval from homeowner’s associations for a roofing system that is not approved in the neighborhood’s covenants. They will share how they were able to successfully introduce the board and the property owners to DaVinci as a viable, durable and realistic alternative to cedar shake shingles. Tune in to learn how they did it and what steps to take should you find yourself facing a similar situation.
In this Roofing Road Trips, Heidi J. Ellsworth visits with Mike Steele, vice president of product and technical services at Tremco, a company renowned for its outstanding innovation track record, boasting the introduction of 60 products since 2013. Mike and Heidi talk about the four pillars behind Tremco’s sustained innovation success, exploring the company’s dedication to spending 60% of their time each week on developing products and solutions that not only outperform, but also deliver labor savings for contractors.
In this Roofing Road Trips® episode, Heidi J. Ellsworth celebrates WTI’s Apprenticeship Program with Walter Marshall and Ian Cranmer who recount each of their transformative journeys through the program. WTI’s unique offering delivers a one-of-a-kind experience for people entering the roofing industry and who want to expand their experience and knowledge. Through direct feedback and tailored guidance, WTI’s Apprenticeship Program propels young professionals in their roofing careers. Find out how to sign up and get started today!
In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Ron Harriman of Benchmark delve into the dynamics of collaboration between roofing contractors and consultants, focusing on the intricacies of their partnerships and how it shapes the roofing industry. Our guest from Benchmark, a leading roofing consultant firm, shares insights on the important relationship between contractors and consultants and how their collaboration fosters excellence in roofing projects.
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Grab your favorite coffee and join us for this Coffee Conversation, sponsored by SRS Distribution, as we delve into how your roofing company can use customer data to create an excellent customer journey while increasing closing rates. We all understand how consumers are being targeted by ads through their internet searches. Kyle Branch, SRS National Accounts Director; Laura Cunningham, Southern Roofing and Renovations general manager and Moises Morales from Select Adjusters will talk about how to obtain and use customer home data to provide options and pricing that work for the consumers. With the homeowner in mind first, companies are helping contractors understand what type of roof, financing and pricing ranges will work and create a successful roofing experience. From understanding the basics of customer data to the financial solutions available, this conversation will help everyone in your company and especially your sales team.
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In this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the inherent risks that can significantly impact a company's bottom line if not managed effectively. Understanding the dynamics of subcontracting is essential for businesses seeking to maximize profitability while minimizing potential liabilities. Trent and Justin will share how adopting best practices and maintaining vigilance throughout the subcontracting process can help businesses minimize risk and navigate the waters of subcontracting successfully.
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On this episode of Roofing Road Trips®, Megan Ellsworth road trips over to ACE Laboratories to chat with CEO, Erick Sharp. They unravel the unique narrative of ACE Laboratories, the number-one rubber testing laboratory and distinguished force in the roofing industry. The two break down ACE’S sustainability efforts and their work with the Cool Roof Rating Council. You won’t want to miss this exhilarating episode of Roofing Road Trips®!
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In this Roofing Road Trips, Heidi J. Ellsworth visits with ABC Supply Co. Inc.’s VP of Residential New Construction, Jeff Leyden, and West Region - Business Development Manager, Stephanie Lyons, to talk about residential new construction trends and the importance of distributor relationships with both builders and roofing contractors. They share what new home builders both small and large are focusing on along with their current challenges. Sharing how important it is to build strong relationships with distribution, Jeff and Stephanie talk about the amazing resources that ABC Supply offers contractors along with their ability to connect builders and roofing contractors for success.
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Description: In this episode of Roofing Road Trips®, Heidi sits down with Mary Kate Fernandez of Adams and Reese to talk about the H-1B Visa program. Introduced by the United States Citizenship and Immigration Services (USCIS), which serves as a gateway for skilled foreign workers to contribute their expertise to American companies, the H-1B Visa program can be an opportunity for employers to find workers. But for contractors aiming to leverage this program, approaching it strategically involves staying abreast of best practices, seeking guidance from professionals well-versed in immigration law and understanding the nuances of the application process which Mary Kate will discuss during the podcast. Tune in to understand the intricacies of the H-1B Visa and ensure smoother navigation through the program.
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Join us for a dynamic Coffee Conversation, sponsored by Adams & Reese, where we delve into the world of mergers and acquisitions (M&A) within the roofing industry. This in-depth session is designed for roofing company owners, executives and financial stakeholders aiming to expand their market presence, diversify their services and achieve substantial growth through strategic M&A activities. Whether you're considering buying a competitor, merging with a peer or preparing your business for sale, this webinar will equip you with the knowledge and strategies to make informed decisions and effectively navigate the M&A process. Attendees will have the opportunity to engage with our experts, ask questions and discuss various topics, including market trends influencing M&A in the roofing sector, financial and legal considerations, due diligence best practices, integration strategies for post-merger success and much more. Don't miss this chance to learn from the best in the business and start your journey towards successful mergers and acquisitions on Thursday, April 11, 2024 at 7 a.m. PT / 10 a.m. ET.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Adam Bensman of The Roof Strategist, Jon Gardner of Owens Corning, Kody Landals of Landals Roofing, Ryan Shantz of SumoQuote, and Anna Anderson of Art Unlimited about how to sell more with solar. With the launch of the Solar PROtect™ Program, Owens Corning now offers contractors the opportunity to be specially trained to install solar panel mounts as part of the Owens Corning Total Protection Roofing System®. Only contractors with Solar PROtect certification can offer the Solar PROtect limited warranty, a first-of-its-kind workmanship warranty that includes solar installation. During the podcast, the guests will talk about Owens Corning's commitment to advancing sustainability through its Solar PROtect Program and how contractors can now sell more solar utilizing Solar PROtect and the Owens Corning business solutions offered by this esteemed panel.
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In this episode of Stories from the Roof, Kelly Van Winkle, president/CEO of King of Texas Roofing Company, sits down with our host, Megan Ellsworth to talk about her journey in the roofing industry. As the third generation of her family to join the world of commercial construction, Kelly knows the value of the associations that support our industry and has served and contributed by holding leadership roles in associations such as NRLRC, Duke University, YPO, Roofing Alliance and NRCA in the pursuit of strengthening the roofing community as well as the King of Texas’ commitment to their core values. Listen in to learn more about Kelly’s path into roofing and explore the value of industry associations.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth chats with Travis Harvego from ROOFLE and Jon Gardner from Owens Corning about their powerful partnership blending trust with innovation to delight homeowners and empower roofing companies. They are bringing contractors a revolutionary tool offering accurate, instant online roof quotes and a shopping-like experience. Travis and Jon talk about the importance of incorporating such digital tools into your business and why their new partnership is a perfect place to start. Listen to learn how you can give instant quotes and generate leads with financing options while offering homeowners a unique and modern way of purchasing a new roof.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Erik Hillhouse of ASC Building Products navigate the complexities of ordering metal roofing for construction projects, focusing on the essential guidelines and pitfalls to avoid. Our expert from ASC Building Products, a trusted name in metal construction solutions, provides invaluable insights into the best practices and common mistakes encountered in the procurement process. Join us as we explore the dos and don'ts of ordering metal for construction projects.
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In this episode of Roofing Road Trips®, Karen Edwards visits with Joel Shealey of Bitec to talk about how the Bitec journey, which began with modified bitumen a material renowned for its durability and versatility, has evolved with the introduction of the StrongHold PVC roofing line. Joel and Karen talk about the strength of the new PVC line including their fleeceback and KEE options, part of the exciting recent expansion of the Bitec roofing lines. Listen in to learn about the features and benefits of the StrongHold PVC line and what these products can offer for your next roofing project.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Brynn Wildenauer and Kiki Redhead of Sherwin-Williams about the launch of their Emulate™ Architectural Metal Coatings. Brynn and Kiki share how it is designed to simulate wood, metal and stone, offering unique design solutions that mimic nature down to the smallest detail. From intricate woodgrain design to manipulated metal patterns, these prints achieve a natural look without the weight, maintenance, expense or environmental impact of using the actual materials. This is a hot trend that is changing the architectural market.
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes President and CEO, James T. Thomas from Topps Products Inc. The two walk through the rich history and notable highlights of Topps Products, a leading player in the Cool Roof Rating Council. Get ready for an engaging and informative ride as we discuss key milestones, success stories and the impact Topps Products has had on the roofing landscape
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On this episode of Roofing Road Trips®, Heidi J. Ellsworth embarks on a virtual road trip to Clemson University with the Roofing Alliance Executive Director Alison LaValley; Roofing Alliance President, Piers Dormeyer; and Director of Undergraduate Programs Dhaval Gajjar to talk about the Roofing Alliance’s roofing courses developed in partnership with Clemson University. These innovative roofing courses are tailored to offer a robust education to industry professionals of all backgrounds, experiences, and educational levels and serve as an excellent onboarding tool for new hires. The courses are entirely self-paced and available online, granting participants the flexibility to tailor their learning experience to their own schedule. Upon completion of each course, which entails a final examination, participants will be awarded a prestigious Certificate of Completion and with the completion of all three courses, a distinguished "Roofing Professional Management" Certificate will be bestowed upon participants. Find out about this amazing opportunity to gain critical roofing education for your career and company.
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Join us for a stimulating episode of Coffee Conversations, sponsored by Metalforming, where we explore the ins and outs of starting your own sheet metal shop and adding metal roofing to your company’s offerings. Whether you're a seasoned contractor looking to diversify your services or a fan of metal roofing, this Coffee Conversation will be your essential guide. Don't miss this opportunity to gain valuable insights and practical tips for launching your own sheet metal shop. Register now and join us on March 28, 2024, at 7 a.m. PT / 10 a.m. ET for an engaging Coffee Conversation!
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Welcome to the R-Club Roofer of the Month podcast where we climb to new heights in the roofing industry! Join your host Megan Ellsworth from RoofersCoffeeShop as she sits down with the top roofing professionals to discuss their experiences, insights, and the latest trends in the field.
This month, we are excited to highlight Janney Roofing as our Roofer of the Month! Megan will meet with the president of Janney Roofing, Derek Janney and his senior sales consultant, Todd Piorkowski. Derek and Todd will share with Megan about the Janney Experience and their 20+ years of roofing expertise. Help us celebrate by listening to the April Roofer of the Month!
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In this RoofersCoffeeShop RLW®, Heidi J. Ellsworth is joined by an all-star panel to talk about the importance of accurate, timely and organized data. Eugene Zukowski from Jobba Trade Technologies, Michael Black of Sutter Roofing and Alex Pegnato from PRIN discuss how the industry is functioning at a high level with reliable and timely data. From creating less stress to getting ahead of trends and patterns, this panel will give you valuable information about collecting and managing data that can help you grow your contracting business!
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How is sustainability part of the home improvement sales and installation process? Join Heidi J. Ellsworth as she talks with LP Building Solutions Resource Manager, Kris Gray, about how contractors can understand sustainability and in turn share that with their customers. They talk about the history of sustainability in the wood products industry and how reforestation, proper forest management and sustainable manufacturing create building products that meet consumers' needs for sustainable solutions.
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In this MetalTalk, Karen Edwards connects with Jon R. Olson of Malco to talk about the top seven metal roofing tools every contractor needs. It will include recently added tools that Malco is offering that every metal worker needs. If you ever wondered what the most important tools for metal roofing and siding are, this is your chance to find out. Pour a cup of coffee and get ready for an hour of tool talk!
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Rudy Gutierrez from Shell Roofing Solutions to talk about the concept of selling "performance" in the construction industry and emphasizes the importance for contractors to prioritize products that truly deliver value for their customers. Rudy elaborates on their process for selecting performance products, shedding light on the criteria and considerations involved. Additionally, the conversation explores whether premium products are easier to sell and how they have contributed substantial value to both Rudy’s business and their customers.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth chats with Katy Pusch from Leap about a powerful new addition to the Leap CRM, LeapPay. Hear how LeapPay is addressing a common pain point for contractors and home service professionals: invoicing and payments. Streamline the entire payment process with LeapPay making it easy to send invoices, track payments and get paid faster; all within the Leap CRM. Listen now to learn how to make one of the most stressful parts of a contractor's job easy!
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In this episode of Roofing Road Trips®, Megan Ellsworth visits with Tony and Kristin Case of Hi-Peak Staffing to talk about what a specialized roofing recruiter is, and how using one can make a huge impact on the hiring process for any company in the construction industry, including commercial and residential roofing. Tony and Kristin will talk about sourcing talent for every level of an organization and the importance of treating those relationships the same way as one would treat a most valued customer.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Mike Vaughn from DaVinci Roofscapes and Landon Coggins from Apex Homes to talk about how contractors can build their businesses by adding composite roofing tiles to their product mix. They will share tips for success, how to determine which homes are ideal candidates for upselling to a composite roofing system and how to close the sale. You’ll also learn more about Apex Homes’ award-winning project of the year and why composites were the ideal solution.
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Join us for a stimulating session of Coffee Conversations, sponsored by Beacon, as Gen Z takes over. Guest host Megan Ellsworth dives into the dynamics of the roofing industry's evolution with the emergence of Generation Z, exploring their unique perspectives, preferences and innovative approaches. With guests all under 28 years of age, they will uncover actionable strategies for you to harness their potential for business growth and sustainability. Whether you're a seasoned professional or a newcomer to the field, this webinar promises valuable insights and lively discussions to adapt and thrive in the era of Gen Z.
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Join us for another exciting episode of Roofing Road Trips® as Megan Ellsworth visits with Jeffrey Steuben, Cool Roofing Rating Council (CRRC) executive director, and Stuart Ruis, CRRC board chair, for a preview of what to expect at their 2024 Annual Meeting taking place June 5, 2024, at the Palms Casino in Las Vegas, Nevada. Jeffrey and Stuart will share information about the Annual Meeting guest presenters from Google Research, The Western Coatings Technology Center at Cal Poly in San Luis Obispo, and the City of Phoenix, along with more details about what to expect. This one-day event is for CRRC members and non-members who want to obtain timely, accurate and valuable information regarding the latest innovations, trends and discussions relevant to reflective building materials. Get the inside scoop here!
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In this episode of Roofing Road Trips, Heidi J Ellsworth meets with Jeff Haddock and Jeffrey Medeiros with AEP Span to talk about the benefits and considerations of on-site performance-rated Span Lok roll forming. Learn about how this product offering enables the installation of continuous panel lengths above 45 feet, making it an ideal installation solution for select commercial projects. The guests will also discuss the added complexities of on-site roll forming including installation and site considerations to help prepare for a successful installation.
If you want to learn more about AEP Span go to www.aepspan.com!
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Megan Ellsworth sits down with Kendall Ekerson from Simply Affordable (SA) Roofing to talk about her journey in the roofing industry. After nearly 15 years in her family owned roofing business, she and her husband branched out on their own by starting SA Roofing. Listen in as Kendall shares with Megan the lessons she has learned over the years and how relying on tools in the office is as important as the tools on the roof.
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Join us for a special edition of Coffee Conversations as we celebrate Black History Month within the roofing industry. In this episode, sponsored by Johns Manville, we'll delve into the rich history, achievements and contributions of Black professionals in roofing and discuss the challenges and opportunities for diversity and inclusion within the field. From inspiring stories to exploring strategies for promoting equity and representation, this webinar promises to be an enlightening and empowering discussion for all.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Dave Beiler of Equipter to talk about the new Equipter 7000, the only towable boom handler on the market. The Equipter 7000 builds on the success and form of the Equipter 4000 to deliver new capabilities to contractors. Dave and Heidi talk about the interchangeable boom end attachment that can be raised twice as high as previous models, to being fully remote controlled. The new technology of the 7000 will set your company up for success. Listen to this episode to know how to lift your jobsite efficiency!
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In this Read Listen Watch, Karen Edwards meets with the experts at Beacon Building Products to talk about how technology is being used to help roofing businesses place the most accurate material orders for every job. Will Barber from Beacon and Mike Larkin from EagleView talk about how the two companies have partnered to offer Smart Order, part of Beacon PRO+. An upgrade to ordering online, Smart Order is saving time, money and building processes that are changing roofing companies. Using several cutting-edge technologies including EagleView technology, Beacon PRO+ is changing how the industry does business.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Mitch Heitsch of Westlake Royal Roofing Solutions to talk about the new Unified Steel Material List Generator. Launched at the International Roofing Expo (IRE), this free interactive tool auto-generates a roofing product list, for both Unified Steel Stone Coated Roofing and Westlake Roofing Components simplifying the estimating process. The Material List Generator integrates seamlessly with roof measurements acquired both traditionally or through 3D and geospatial measurement generating software solutions. Learn how this material list generator can speed up your estimating processes.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and the unique educational opportunities for both contractors and manufacturers alike. General Coatings is sponsoring a special contractor panel to discuss the successes and challenges of spray foam today, which Heidi will be moderating. They will talk about the panel and how SPFA holds in person certification courses throughout the convention. Listen for all the great things happening in Las Vegas for SPFA 2024.
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In this episode of Coffee Conversations, sponsored by Johns Manville, host Heidi J. Ellsworth dives into the world of roofing industry competitions through the lens of SkillsUSA. Discover the essential skills, strategies and insider tips from seasoned professionals on how and why to get involved with competitions like SkillsUSA. Whether you're a student aspiring to enter the industry or a roofing company looking to work with your local vocational school to start a roofing competition, this webinar promises to equip you with valuable insights to get started and thrive in roofing competitions. Grab your coffee and join us for an engaging conversation that will open the door for your company to connect with local up-and-coming talent while participating in events like SkillsUSA.
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Join RoofersCoffeeShop LIVE at the 2024 International Roofing Expo to talk about how technology holds the key to finding a way through the current labor shortage. John Van Beek of Labor Central and Jack Gottesman of IKO join Heidi J. Ellsworth to talk about how these two companies are working together to develop solutions. The power of Labor Central connecting crews and roofing companies in conjunction with the performance of IKO roofing systems is accelerating the growth of roofing companies across the country. Watch this live broadcast by tuning into the RoofersCoffeeShop YouTube channel during this year’s IRE.
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You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day two of the show as we meet with industry leaders and experts. Guests include manufacturers, distributors, and service providers who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at the Las Vegas Convention Center. The topics will center around what's hot across the country and at the 2024 IRE. Join us for this great Coffee Conversations LIVE from Las Vegas, Nevada on February 7, at 2 p.m. PT!
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In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Brad Van Dam in person at the 2024 International Roofing Expo (IRE). As he exits his presidency, Brad shares with Heidi the successes of this leading association and the projects that will be active in 2024. As the Vice President of Sales for Metal-Era, Brad brought a unique and important viewpoint to the SPRI group. He shares his thoughts on SPRI, the roofing industry and commercial roofing overall as we all look forward to 2024.
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You won't want to miss this special Coffee Conversations, sponsored by SRS Distribution, coming to you LIVE from the International Roofing Expo (IRE)! Join us on day one of the show as we meet with industry leaders and experts. Guests include contractors from across the country who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at the Las Vegas Convention Center. The topics will center around what's hot across the country and at the 2024 IRE. Join us for this great Coffee Conversations LIVE from Las Vegas, Nevada on February 6, at 2 p.m. PT!
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Tradeshow season is upon us, are you ready? RCAW is! Join Megan Ellsworth and Justin Shirley, CEO and president of Achten’s Quality Roofing and RCAW president, on this episode of Roofing Road Trips® as they discuss the importance of state tradeshows. As a roofing professional, Justin shares why events like these are so valuable to him and how they impact his roofing company. He’ll also give us a sneak peek at what to expect at the 2024 RCAW tradeshow including special events, education, networking and new products.
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In this special episode of Roofing Road Trips®, Megan Ellsworth visits with Deborah Mazol, the director of federal affairs for the National Roofing Contractors Association (NRCA) and Duane Musser, the vice president of government relations, to discuss Roofing Day 2024. In just three short months, members from all aspects of the roofing industry will come together at Capitol Hill on April 16-17, 2024, to bring key industry issues to members of Congress. During the podcast, the group will discuss the importance of attending Roofing Day in Washington, D.C., the impact Roofing Day has had on the industry and how to participate. Join us as we emphasize the importance of coming together as one united industry to address key issues.
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Kool Seal and Uniflex have some exciting new products available and the experts from Sherwin-Williams, Chris Underwood and Jamie Atkins, will join Heidi J. Ellsworth to share more about these products, what advantages they provide contractors and how contractors can incorporate these new products and innovations into their businesses. As leaders in the roof coating market, Kool Seal and Uniflex are dedicated to product development and providing contractors with high-quality, innovative products. Don’t miss this special update from Sherwin-Williams!
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Join us for an enriching edition of Coffee Conversations, sponsored by SOPREMA, as we venture into the fascinating world "Beyond the Roof." In this session, panelists Steve Little from KPost Roofing & Waterproofing, Mark Defreitas from Soprema and Ron Harriman from Benchmark, Inc. will unravel the complexities and innovations surrounding the often-overlooked yet crucial aspect of building design—the building envelope. Grab your favorite cup of coffee, join the conversation, and find out how you can expand into and position your company as the building envelope expert! See you there!
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In this episode of Roofing Road Trips, Megan Ellsworth welcomes Spray Polyurethane Foam Alliance (SPFA) Executive Director Richard “Rick” Duncan to learn more about their 50th anniversary and how they will be celebrating at the upcoming SprayFoam Convention and Expo March 3-6, 2024, in Las Vegas. Listen to learn all about the convention including the opportunity to earn certifications, compete for project awards, meet with industry vendors and celebrate 50 years of the SPFA community.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth road trips into the digital space with Travis Harvego and Chris Morris from Roofle. They discuss the latest integrations that Roofle has established to make their software even more powerful. RoofQuote Pro 2.0 now allows contractors to obtain detailed measurements from EagleView or GAF Quick Measure and assists with ordering materials through Beacon Building Products, all from the same portal. This is the fastest and easiest way to quote a roof today!
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth heads for Utah to talk with Mindy Dahlquist from TRA Snow & Sun about an exciting educational seminar happening March 20, 2024, in West Valley City. Mindy will walk Heidi through the day of learning with topics focusing on the different types of snow retention, the processes for their correct installation and how modern snow retention systems use engineering to protect property and people from the dangers of falling snow and ice. Listen to the podcast to learn all about this unique, free seminar.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth is joined by Single Ply Roofing Institue (SPRI) President Scott Carpenter to learn what it means to be part of this community dedicated to providing an open forum for culture, improvement and evolution in the roofing industry. Listen to learn more about SPRI and what makes them one of the leading associations in the industry.
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In this episode of Roofing Road Trips, join Megan Ellsworth as she gets the inside scoop on the 2024 International Roofing Expo from Show Director Rich Russo and Marketing Manager Danielle Griffin. Listen to hear firsthand what you can expect at this year’s IRE taking place February 6-8, 2024, in Las Vegas, Nevada. Rich, Danielle and Megan talk about what’s new at this year’s show and why you won’t want to miss it! Get ready to experience the biggest roofing expo in all its glory.
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In this exciting episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Dave Nordentoft from Leister to talk about the brand-new, redesigned VARIMAT automatic heat welder. Dave gives us a brief history of the VARIMAT and then dives right into the improvements made in this new version. He talks about the differences between the new VARIMAT 300, 500 & 700. Listen to the episode to get all the details on this powerful new product that every commercial roofing contractor will want on every job.
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In this Roofing Roadtrip, Heidi J. Ellsworth is headed to Texas to talk with Danny Braught from LMH Agency. Danny shares his unique and powerful entrepreneurial story while speaking about what LMH Agency can do for contractors. From a free eBook about getting local leads, to web design, to utilizing A.I., Danny walks us through all the ways LMH Agency can help contractors take their local web presence to the next level.
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Dan Davis, the president of Davco Roofing and Sheet Metal, a Roofing Corp of America company, sits down with Megan Ellsworth as the R-Club February Roofer of the Month. Established in 2008, Davco Roofing and Sheet Metal, LLC has been a leading force in installing and repairing commercial roofs across the Carolinas. Based in Charlotte, NC, they stand out as a premier commercial roofing contractor, recognized as a Top 100 Roofing Contractor. They're certified by every major roofing manufacturer, ensuring your project is not only installed correctly but also surpasses warranty requirements. Specializing in new construction, roof replacements, repairs, custom sheet metal, preventative maintenance, and emergency leak services, Davco is your trusted partner for comprehensive roofing solutions.
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In this episode of Roofing Road Trips, host Heidi J. Ellsworth welcomes USG Sustainability Manager Stacy Simpson to talk about sustainability in commercial roofing. Sometimes the concept of sustainability is not something contractors think is possible in their day-to-day workplace, but it is the future. Stacy describes USG’s commitment to providing contractors with product options that can make being sustainable less of a challenge. They also talk about why sustainability is a crucial factor that contractors should consider when sourcing their materials and planning their jobs.
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with Lars Walberg of Rocky Mountain Snow Guards and Nick Piontek of On Point Contracting to talk about snow retention solutions. Whether it is in Montana, Maine, Michigan or any place that gets cold weather, if there’s snow coming down on the roofs you’re installing, you need to consider adding a snow retention system. It could be traditional snow guards, a snow fence or a snow bar system. Heidi, Lars and Nick talk about the options available and how they are being used.
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In this episode of Roofing Road Trips®, join Megan Ellsworth as she sits with IIBEC’s CEO Brian Pallasch to discuss the latest and greatest at this year’s IIBEC International Convention and Tradeshow. The International Institute of Building Enclosure Consultants (IIBEC) is an international association of professionals who specialize in roofing, waterproofing and exterior wall specification and design. From sprayed polyurethane foam to cedar shakes, and parking garages to air barriers, IIBEC has a member expert for every type of roof, exterior wall or waterproofing issue in the world today. With over 10 hours of in-person educational courses, new awards and one of the most up and coming tradeshows, you won’t want to miss this exciting episode of Roofing Road Trips to learn more!
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In this episode of Roofing Road Trips, Heidi J. Ellsworth is thrilled to visit with Kyle Cahill, assistant project manager for King of Texas Roofing and Caleb Stauss, vice president of Big D Roofing Services, about their roles as mentors in the tenth annual Roofing Alliance Student Competition taking place in Las Vegas, February 7, 2024. Both Caleb and Kyle competed as students in the competition in years past. Heidi, Caleb and Kyle talk about their role as mentors in 2024 and how their experience as competitors led them to careers in the roofing industry.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth chats with Mark Huysken of Quarrix to discuss the holes in a roof that need to be there. Mark, a ventilation expert, walks us through the importance of a balanced ventilation system and what can happen when this crucial factor is ignored. He explains each part of a balanced system and when existing structures can be retrofitted to achieve balance. Listen in to learn all about the importance of proper ventilation and the critical role it plays as the unsung part of a quality roof.
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In this Roofing Road Trips episode, Heidi J. Ellsworth sits down with Rich Benninghoff and Rebecca Talbot of Malco Products to discuss all things Malco Products. They will share information about their involvement in several industries including metal roofing, HVAC and construction in general. They are actively working with career technical education through their Educators’ Resources and Head of the Class program along with supporting several industries overall. Listen to learn more about the Malco Tools culture, innovation and products.
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Join us for an eye-opening Coffee Conversations, sponsored by IB Roof Systems, where we delve into the critical issues surrounding the roofing industry's labor shortage. In this thought-provoking webinar, we aim to shed light on the darker aspects of the challenges faced by roofing contractors, with a particular focus on subcontractor crews, child labor and safety concerns on the roof. Your host, Heidi J. Ellsworth, will engage in candid discussion with McKay Daniels from NRCA, Trent Cotney from Adams and Reese and Jason Stanley from IB Roof Systems, exploring the impact of labor shortages on the roofing sector and addressing the often-overlooked issues related to subcontractor practices. Learn about the nuances of working with sub crews, the potential ethical concerns and strategies to navigate these challenges responsibly in the first Coffee Conversation of 2024. Register today!
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In this Roofing Road Trips® episode, Heidi J. Ellsworth takes flight with Tim Cossette of EagleView to discuss their Assess™ Drone Program. EagleView Assess drones allow contractors to capture comprehensive roof data to create quick bids, place accurate orders and provide objective repair estimates. Understand the ins and outs of EagleView Assess, whether you need a pilot’s license, how the program works with insurance and more! Tim talks about how to get started, in addition to the benefits of being involved in the program.
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth visits with Brandon Strawder of the RIDGEPRO to talk about roofing safety. Coming from a roofing family and growing up in the industry, Brandon and his family now work every day to develop tools for safety while also crusading for an overall safety-first focus. In this podcast, Brandon will talk about everything from how the RIDGEPRO came to be, why this is a tool that needs to be part of every roofer's toolkit and how focusing on safety is key to business success.
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On this episode of Roofing Road Trips®, join Heidi J. Ellsworth as she virtually road trips to visit with Cody Carnes, an account executive at Ingage, to talk about the importance of data and the story data can share. Not only can data tell companies a story about what is happening with sales teams and the company overall, but it can also help with new hire training and onboarding to better understand where extra guidance is needed. Learn from Cody and the experts at Ingage about how to utilize sales analytics for success and what the possibilities are for 2024!
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Welcome to another exciting episode of Roofing Road Trips! In this installment, Heidi J. Ellsworth sits down with special guest, Greg Hudson from Georgia Pacific Building Products in person at the NRCA fall meetings. From innovative materials to sustainable practices, Greg takes us on a virtual road trip through the advancements and trends that define the roofing industry today and how it looks for 2024. Listen to this informative, in person Roofing Road Trips to learn more about the state of roofing today.
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In this Roofing Road Trips episode, Heidi J. Ellsworth visits with Lane Reed and Tony Vieira of Mule-Hide Products to discuss the benefits of PVC, opportunity in the market and training updates. PVC has skyrocketed in roofing market share and that means there is an ongoing need for training and continuing education. Lane and Tony also walk listeners through differences in installation between PVC and TPO. Find out how Mule-Hide Products can support and service its contractors in the PVC market.
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In this RLW, Heidi J. Ellsworth visits with Melissa Dunson of TAMKO to talk about the science of high-performance asphalt shingles. As roofing companies are working to provide the strongest roofs to handle the elements, roofing manufacturers are working to create incredibly strong roofing systems. Learn about the importance of flexibility, durability and of course, aesthetics. The science behind the manufacturing is creating roofing shingles that withstand winds up to 160 mph, provide Class 3 & 4 impact resistance and can be installed in temperatures down to 25 degrees with a warranty! Be in the know about the release of the new TAMKO StormFighter FLEX.
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Join Roofing Road Trips® Host Heidi J. Ellsworth as she explores Air Vent's annual educational seminar with special guest Paul Scelsi. Air Vent presents its free technical seminar Attic Ventilation: Ask the Expert™. This educational seminar is an insightful educational Seminar that is offered free to the roofing industry every first quarter across North America. From expert insights to on-the-road anecdotes, this podcast is your gateway to a wealth of knowledge that'll elevate your roofing game.
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Total Roofing Systems "The Metal Roof Experts" Inc. is a roofing company based in Stuart, Florida with 25 years of experience installing a wide range of residential, commercial, and industrial roof systems in the harsh Florida environment. Throughout most of their history, the company has been dedicated to providing exceptional customer satisfaction across Southeast Florida, from Orlando to the Florida Keys.
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Join us for a thought-provoking Coffee Conversations, sponsored by Owens Corning, as our host, Heidi J. Ellsworth and panel dive into the often overlooked yet crucial aspect of emotional intelligence in the roofing industry. Creating, manufacturing and selling roofing materials is more than just transactions; it's about understanding the unique emotional landscape of consumers while building a lasting connection with your customers.
In this engaging session, we'll talk with Owens Corning Color Specialist Sue Burkett, Product Leader of Duration Jessica Tinney, The Third Estimate CEO Tara Colopy and Director of Marketing at Ingage Pam Torrey, to explore the intricacies of emotional intelligence that can transform how consumers choose colors and design for lasting beauty and performance. You won’t want to miss this revolutionary conversation, register today!
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Heidi J. Ellsworth visits with Mark Gies and Dustin Haddock of S-5! to talk solar. With new solar racking codes taking effect, these experts help us navigate new codes and regulations. Mark, Dustin and Heidi talk about how manufacturers are priming for the changes and what it will mean to roofing and solar contractors in the new year.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth travels to Dallas, Texas where she visits Steve Little, head coach of KPost Roofing and Waterproofing to talk about how being successful with your roofing company isn’t just about roofing anymore. As the roofing industry continues to deal with workforce shortages, increasing regulation and competitors who no longer need to have a brick-and-mortar presence in the community, Steve will share his career knowledge on how to build your business toolkit to overcome these challenges and ensure you have a successful and financially secure roofing company.
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In this captivating episode of Stories From the Roof, your host Megan Ellsworth engages in a thought-provoking conversation with Geoff Mitchell, the accomplished CEO of Mid-South Roof Systems in Forest Park, Georgia. Together, they explore the intricate tapestry of Geoff's professional journey, unveiling the remarkable stories, experiences and pivotal moments that have shaped his trajectory in the roofing industry.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Justus Knights, customer success specialist at Roofle to talk about the capabilities of the new RoofQuote Pro V 2.0 financing portal. Justus will walk us through the process from start to finish, answering common questions and highlighting features that make it easy to find financing for your customer’s projects. Between straightforward quotes with no hidden pricing to the ability to quote almost any roof, RoofQuote Pro V 2.0 has the tools contractors need to take the best care of their customers.
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MCS Influencer, Randy Chaffee, answers the question: How can contractors grow stronger relationships with manufacturers and distribution and why should they?
In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Barry McConway of EVERROOF to talk about the largest roof coatings company you’ve never heard of. Barry tells us EVERROOF’s unique story, what is special about the products and services they offer, and how they deliver value to their contractor customers. He also touches on industry trends and predictions about the future of roof coatings. Listen to put your finger on the pulse of the industry!
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In this installment of Stories From the Roof, your host, Megan Ellsworth, sits down with Cheryl Chapman, the esteemed general manager of Empire Roofing in Fort Worth, Texas. Join them as they delve into Cheryl's fascinating journey in the roofing industry, exploring the challenges she's faced, triumphs she's celebrated, and the lessons she's learned along the way. This episode is brought to you by Johns Manville, the leading manufacturer of premium-quality insulation, commercial roofing and building materials.
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Heidi J. Ellsworth is heading down to Texas to talk with Danny Braught from LMH Agency about how to build a bigger and better Google Business Profile using their free seven-day email course. Danny talks about the power of an optimized Google Business Profile and what that can do for contractors. From customer reviews and better visibility in local searches, to providing customers with the right information; this free course is a one-stop shop for any contractor looking to maximize their presence on the biggest search engine in the world.
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Wildfires in Canada. Too much rain in some areas, drought conditions in other areas. Sweltering temperatures; plunging temperatures. The weather is a hot topic. For this RLW, we’ve gathered roofing experts to talk about how synthetic slate and shake roofing products not only survive, but can thrive, in today’s extreme weather conditions.
Todd Knight from Dynasty Roofing in Texas and Thomas Ice from Storm King in Colorado both work with insurance companies due to severe weather projects. And from Florida, Cody Bates with Florida Specialty Roofing sees a good deal of his business come from storm damage. The panel will talk about the benefits of synthetic roofing and upsell strategies, along with dealing with insurance adjusters to get the job. So, pour yourself a cup of coffee and get ready for some important selling tips related to severe weather and synthetic roofing.
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This month's question is : What should roofing companies be looking at around employee benifits for the upcoming year?
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Roofing regulations can be complex, and staying compliant is crucial for both environmental responsibility and business success. Whether you're a roofing professional, contractor or simply interested in understanding how roofing practices impact the environment, this webinar is for you! Join us for this engaging Coffee Conversations sponsored by IB Roof Systems with Jason Stanley, Deb Mazol, Trent Cotney and Tammy Hall on November 30, 2023, at 7 a.m. PT / 10 am E.T.
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Special guests Fred Malik of IBHS and Ben Murphy, owner of Ben Murphy Company, join Megan Ellsworth for this Roofing Road Trips® to discuss all things FORTIFIED. For years, the Insurance Institute for Business and Home Safety (IBHS) has studied damage to the built environment caused by hurricanes, tornadoes and other severe weather events. They then tested new ways to make homes more resilient and developed the FORTIFIED construction method. On this episode, Fred and Ben share what the FORTIFIED standards are, success stories and why FORTIFIED systems matter for homeowners and contractors.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Chris Bachman of SRS Distribution to talk about the upcoming SRS Drivers’ Championship on December 22, 2023, at the Las Vegas Bowl. SRS selects the top two logistics specialists per region to participate in this yearly championship. Challengers must be a logistics specialist and have worked for SRS for 12 months. The event highlights the skills of the drivers across the country who deliver roofing materials daily. Heidi and Chris talk about the importance of our roofing distribution drivers and the variety of jobs that are available in the roofing industry.
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Roof Experts are a premier roofing company serving residential and commercial clients in the Dallas-Fort Worth Metroplex area. Their team comprises experienced, professional contractors who have the knowledge and expertise to get your roof in tip-top shape. Whether you require repairs or installation, Roof Experts are here to help.
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Join RoofersCoffeeShop and Leap for a session that's equal parts caffeinated and informative. Leap gathered industry insights from a recent survey that are as invigorating as your morning coffee! To sweeten the deal, Leap is giving away free coffee gift cards to the first 200 registrants as well as the 2024 Home Improvement & Remodeling Business Benchmark Report. In this caffeinated gathering, Leap will share the secrets to brewing success in the roofing industry. From strategy and tech to marketing and customer service, you’ll get a taste of what is keeping contractors up at night to what is contributing to their growth. And all attendees will also receive “Lunch on Leap!”
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Join us on this special episode of Roofing Road Trips with Megan Ellsworth as she welcomes the executive team of National Women in Roofing (NWiR). They take a deep dive into the upcoming NWiR Days 2024 on February 4-5 and discuss what to expect on this special day, as well as why they have added an additional day to this hallmark event. They will also give a sneak preview into some fun and exciting news coming in 2024.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Construction Attorney Trent Cotney to discuss his annual tradition of matching donations, up to a total of $10,000 ($2,500 per foundation). During this season of giving, as we look back on how the roofing industry has been so good to us, consider supporting one of these organizations that is helping to shape the future of our industry through research, youth scholarships and more. Your donation will go even farther when it is matched by Trent AND it is fully deductible according to tax laws (make sure you check with your accountant). Listen to this podcast to learn more!
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Join Megan Ellsworth and Alex Tolle as they chat with Donavan Morgan, owner/operator of Roofs by Don and The Roof Gallery. In this episode of Roofing Road Trips™ we are celebrating Black History Month early by diving into The Roof Gallery’s Black History Month summit that’s taking place February 1, 2024. The summit will bring together speakers and audience members to highlight and celebrate the amazing diversity within the roofing industry. Donavan talks about the importance of fostering diversity and inclusion in the industry and shares details about how to attend the summit and participate!
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Who’s ready to celebrate asphalt roofing excellence? ARMA is! On this episode of Roofing Road Trips, Megan Ellsworth is joined by ARMA’s Executive Vice President, Reed Hitchcock and Director of Inside Sales for GAF, Lynn Picone to talk about ARMA’s 2024 Excellence in Asphalt Roofing Awards. What does it mean to be a winner of the ARMA Excellence in Asphalt Roofing award, who judges the applications, and what are the benefits of receiving this award? Learn this and more on this episode of Roofing Road Trips!
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Mike Goldenstein and Chris Morris from Roofle to talk about the rise of e-commerce and what roofing contractors need to know to incorporate it in their business. Mike and Chris talk about the changing landscape of sales and why it is important to have integrated systems that can help you reach the growing number of people that prefer to do business on the internet. They also discuss ways to make your online presence more successful at converting traffic to actual roofing jobs.
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Between safety guidelines, OSHA regulations and on the job tasks, how are you supposed to keep track of everything that’s meant to keep you safe? WSRCA has the answer! Join Megan Ellsworth on Roofing Road Trips to learn about WSRCA’s Safety Companion App from the app creator themself, Stephen Zasadil. As the OSHA consultant for the app, Stephen will share the inspiration behind this new app, what people can expect when using the Safety Companion App and more! Road trip with Megan to learn how WSRCA’s Safety Companion App can keep you safe on the job.
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Michelle Boykin, the COO of Rackley Roofing in Tennesee to share her stories from the roof. Established in 1974, Rackley Roofing has become one of the leading industrial and commercial roofing contractors in Tennessee. Michelle Boykin (Chief Operating Officer) joined Rackley in late 2010 and has assisted in the company’s exponential growth. Michelle is heavily involved in National Women in Roofing, currently serving as Secretary on the Executive Committee. She is the past Chair for the NWIR TN Council and was instrumental in forming the council. Additionally, Michelle is a member of RT3 (Roofing Technology Think Tank) and has been a panel speaker for industry events nationwide, and is an RCS (RoofersCoffeeShop) Influencer.
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Sponsored by Beacon Building Products, the 2023 Trends Report dives deep into the challenges faced by contractors, their likes and the tools they are using to build their businesses. Committed to the roofing industry and the contractors who make it great, RoofersCoffeeShop® has surveyed contractors each year since 2016 to identify the key issues and trends that are happening across the country. Join our host, Heidi J. Ellsworth, as she chats with contractors and industry experts about what trends they have seen this year and what to expect in 2024!
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In this RoofersCoffeeShop® special RLW®, Karen Edwards meets with Danny Braught from LMH Agency, an expert in digital marketing and maximizing your online presence. They will dive deep into how you can leverage your Google Business Profile to deliver the qualified leads your business is looking for. This powerful, free resource is key to being found by the right people who are looking for the home services that you provide. You will learn how to increase your online visibility, earn trust and credibility and get better Google reviews that will help boost your overall online reputation.
Named The Launch, the project consisted of 360 multifamily units ranging from studios, one-bedroom, two-bedroom and eight separate work/live units. Johnstone Moyer Inc. from San Carlos, California, was selected to oversee the construction of the project, which broke ground in 2021. When it came time to select a partner to manage the roofing portion of the new build, they turned to Flaherty Brothers Construction out of Danville, California.
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In this Roofing Road Trips episode, Heidi J. Ellsworth visits with Ken McLauchlan and Stephen Gosk of MetalForming about the best options for leasing or buying metal forming equipment. With interest rates higher than prior years and the market continuing to grow, metal contractors are looking for solutions and fabrication equipment is an excellent option. So, if you are starting a sheet metal shop or growing your current shop, this is an excellent podcast to help you make the best decisions.
Heidi J. Ellsworth sits down with Robin Anderson of Westlake Royal Roofing Solutions to talk about exciting new steel roof colors. Unified SteelTM is proud to introduce the latest additions to their premium portfolio of stone-coated roofing products featuring five distinct profiles that will enhance the curb appeal and value of any home. Known for providing durability, performance and protection that will last, the benefits such as insurance discounts, warranty, and energy savings on the tiles overall only better with the new steel cool roof colors.
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In this Roofing Road Trips episode, Heidi J. Ellsworth visits with Rick Morrow and Randy O’Shea of FlashCo to discuss the importance of ventilation. They review the different types of vents available and how innovation is leading to high-performing ventilation solutions like FlashCo’s newest product, the FlashVent EZ Flapper™ Exhaust Vent. The FlashCo experts will also discuss the FlashAccessory™ Sealant Pockets and how they are helping save time on the roof.
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In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Kyle Stavish and Chris Kuykendall of Mule-Hide, an ABC Supply subsidiary, about the value of completing a robust training program, training options that are available, and the ongoing need for coatings training in the industry. They will also talk about the Roofing Installation and Systems Education (RISE) program along with all the coatings training that Mule-Hide offers. Listen to learn what contractors can expect from these training programs and what impact it can have on your business.
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Don't miss this Coffee Conversations, sponsored by Hunter Panels, that is all about Revit technology and how Building Information Modeling (BIM) can help you master your next roofing project. We are bringing together the experts in Autodesk® Revit® and tapered insulation design to help you understand how using this powerful technology and 3D modeling delivers a highly accurate model that helps streamline your project and brings everyone together on the same page. Don't miss this opportunity to elevate your business, boost your designs, and connect with like-minded professionals. Register today and get ready to take your projects to new heights!
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In this episode of RoofersCoffeeShop RLW, Heidi J. Ellsworth engages in an in-depth conversation with Jon Belnap from IB Roof Systems about the complexities of risk management throughout various phases of a low-slope commercial roofing project. Although their discussion centers on commercial single-ply PVC roofing, the principles they explore are relevant to any roofing endeavor. Jon delves into both the setbacks and triumphs, outlining three key milestones essential for a successful low-slope commercial roofing project: encompassing roof design, roof installation, and considerations for manufacturers and the owner.
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Heidi J. Ellsworth sits down with Josh Poole of Tremco to talk about Tremco Roofing’s AlphaGuard™ FC LO. This liquid applied system has little odor while reducing the number of products and labor steps required for quality waterproofing. With its reflectivity, rapid curing and ability to be installed in sub-freezing temperatures, it is changing how the industry restores roofs. Josh talks about how it is offering installation in fewer steps and using less material, resulting in higher profitability.
This month's topic is: Owning Your Data
This month's question is: What are you seeing with data protection including cyber insurance, data retention and working with software providers to keep your data secure?
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September 2023's topic is family business!
Question: how are companies building succesion plans for genreational change and staying friends?
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Get ready to embark on a journey to the Montana Roofing Contractors Association 2024 tradeshow. Guests Jake Magalsky, Morgan Thiel and Austin Barnhardt discuss latest trends, cutting-edge technologies and expert insights that will shape the future of roofing in the Montana region. This episode of Roofing Road Trips is your go-to source for all things MRA 2024. See you in Montana!
In this Roofing Road Trips episode, Karen Edwards visits Jon Olson of Malco Products to discuss the history of their company, their tool collection, and the new products they are launching. They also discuss the live demos and their booth at METALCON 2023 this coming October. Pour a cup of coffee and learn about one of the top tool suppliers in construction.
In this RoofersCoffeeShop® special RLW®, Heidi J. Ellsworth meets with experts from Labor Central and SRS Distribution to discuss how technology is creating solutions for the industry. Finding labor has become one of the biggest challenges in the industry, and as with everything today, technology is playing a role in finding solutions. SRS has teamed up with Labor Central to offer a one-stop solution for labor when you are bidding jobs. This technology is helping contractors find available crews to fit project needs, and you’ll get to hear firsthand from a contractor who has successfully used this technology. You won’t want to miss this special RLW so you can learn about all the innovative ways technology is changing the roofing industry and expanding the labor market, in addition to how you can incorporate this app to fit all your labor needs.
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Join us for an enriching and vibrant Coffee Conversations, sponsored by Johns Manville, as we celebrate Hispanic Heritage Month. This event is a heartfelt tribute to the rich and diverse tapestry of Hispanic culture, history and contributions that have profoundly shaped the roofing industry. All the panelists for this Coffee Conversation are presenters at the 2024 International Roofing Expo show. Our guests include Sergio Terreros of the National Hispanic Contractors Association; Amparo Sancen, founder of Latinos En Roofing; Teresa Ramirez, president of Southeast Contracting Services and Jessica Chavez from Labor Central. You won’t want to miss this incredible Coffee Conversations!
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Heidi J. Ellsworth road trips across country to visit with Exceptional Metals’ Jules Dekovics – National Sales Manager. The conversation is about the value of prefabrication and quality metals. At Exceptional Metals they provide a full menu of metal roofing products that save time during installation, add striking visual details and provide a secure fit for unsurpassed protection, durability and efficiency. Jules is focused on helping contractors build full metal roofs into their roofing offerings without the hassle of doing their own fabrication. In this interesting podcast, you will learn how their contractors are taking their metal business to the next level.
Heidi J. Ellsworth road trips east to visit with Mitch Gilbert and Jason Dark of Duro-Last about the evolution of the sustainability movement in the building industry. Known as a leader in sustainability, Duro-Last has been developing and supporting sustainable roofing systems and programs for decades. Now a part of Holcim, the company and its leaders are helping to take the roofing industry to the next evolution of sustainability. They share the effect on the roofing industry and how contractors can be a part of the solution.
Heidi J. Ellsworth sits down with Stephen Gosk, President and CEO of Metalforming and Ken McLauchlan, the VP of architectural sales for MetalForming, to discuss the growth of architectural sheet metal. Ken and Stephen both bring a wealth of knowledge around architectural sheet metal fabrication and are ready to talk about how the industry is growing. This is an excellent opportunity to learn more about the custom fabrication of metal panels, flashings, trim and ornate metals utilizing a multitude of materials and industry-leading metal forming machines.
This episode of Roofing Road Trips comes to you from the Western Roofing Expo (WRE)! Heidi J. Ellsworth welcomes Evan Klaus from Leap to the RoofersCoffeeShop® soundstage to talk about the digital platform that helps you Be The Professional. Evan talks about what makes Leap special and how it can increase efficiency and customer perception while making it easier to complete jobs on time and on budget.
In this special live panel, Roofing Road Trips host Heidi J. Ellsworth is joined by several regional representatives from APOC to discuss the different trends they see in the coatings industry. Fernando Silvia, Anthony Martin and Scott Johnson all give their unique perspectives on trends in labor, training and more! Tune in for an in-depth look at the coatings industry today and to learn what to expect into the future!
In this RLW, Heidi J. Ellsworth welcomes Jeff Harvey of TRP (formerly Tropical Roofing Products) to talk about coatings. As a SOPREMA company, TRP has been and is an acknowledged leader in roof coatings. Jeff and Heidi will discuss the best practices for assessing a roof for roof coatings, the different types of coating products and when is the right time to coat instead of re-roof. This RLW will help all roofing professionals understand more about the rapidly growing market for roof coatings.
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Heidi J. Ellsworth sits down with Robert Gaspard of ProFund™ to talk about the importance of market intelligence and strong financing. SRS has partnered with ProFund to offer these important services to SRS contractors. The ProFund platform is an essential closing tool that combines market intelligence and integrated access to multiple lenders from a single app so sales reps can close more opportunities and roofing companies can see higher profitability.
You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show, September 24, 2023, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region of the U.S. Guests include manufacturers, distributors and leading contractors who will share their insights and wisdom live from the trade show floor. The topics will center around what's hot across the country and in the western U.S. as well as what’s to come for the rest of year and into 2024. Watch from the comfort of your home, on your mobile device or in person from outside our soundstage in booth 165. Join us for this great Coffee Conversations LIVE from the Western Roofing Expo!
Heidi J. Ellsworth virtually road trips south to meet up with Rick Rominger, director of private label for SRS Distribution, to talk about how contractors can be earning TopCash™. TopShield® continues to lead the industry with progressive roofing products that are delivering performance and profitability to roofing companies. With new products like TopShield house wrap, edge metal, and roofing underlayments. SRS TopCash and TopShield’s debit card is earning contractors cash monthly on their TopShield purchases.
Heidi J. Ellsworth visits with Steve and Randy Kruse about adding siding to a roofing business. Obtaining long-term customers is always the goal and when you look at the full exterior of a home there is a lot of work for any contracting company. Roofing companies are looking at providing more services for their customers, creating loyal, ongoing customers. Siding is the perfect match with roofing services. Get advice from the expert Kruse Brothers and learn how to expand your exterior business.
Heidi J. Ellsworth is live at the MTL Holdings Headquarters in Waukesha, Wisconsin to visit with Brad Van Dam and Eric Younkin of MTL Holdings. After a plant tour and Roofing Technology Think Tank (RT3) meeting they all sit down to talk about the RT3 event and then dive into the current importance of code and risk mitigation. How can contractors be sure they are on the right side of building codes and taking all the steps to mitigate their risk? Join this fun and informative Roofing Road Trips from Waukesha!
Heidi J. Ellsworth visits with Melissa Chapman and Monica Vornbrock of the GLO Group about how they help businesses create transformational change for their employees and customers. As helping businesses is one of our favorite subjects, Heidi explores why Melissa and Monica launched the GLO Group and developed their trademarked GLOffect Method™. As a woman-owned business that is WBENC certified, they share their views on how the market is rapidly changing and how their clients are now better positioned for this cultural evolution which has a direct impact on their profitability.
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Heidi J. Ellsworth Road Trips southeast to meet up with Beacon Female Roofer of the Year Winner, Michelle Ly. As one of the founders of Hall Roofing and Construction, Michelle continually provides guidance in all areas of the business including field sales, operations, production, HR, customer service, marketing, estimate writing and more. With an impressive background as a catastrophe licensed adjuster, she was Xactimate certified and steep and high certified. Today at Hall Roofing she still inspects every roof. Heidi and Michelle talk about what this award means to her and what and who she credits for her success.
Heidi J. Ellsworth sits down with Dave Beiler of Equipter to talk about the most powerful self-propelled roofing trailer for contractors and how they can get it. Dave shares why Equipter started a rental program, and how it helps contractors get the Equipter they need. During the conversation, Dave and Heidi also touch on the history and capabilities of the Equipter and where contractors can find this revolutionary piece of equipment to rent.
In this episode of Roofing Road Trips, Heidi J. Ellsworth is getting ready for the Western Roofing Expo (WRE) in Las Vegas, Nevada, September 23-25, 2023. She welcomes Will Lorenz of General Coatings and Barry McConway of Everroof in a two-for-one Roofing Road Trips podcast. First Heidi visits with Barry about the coatings industry, what is happening at Everroof and their plans for WRE including an exciting giveaway. In part two, Heidi catches up with Will to talk about what attendees can expect from the show including live interviews on the RoofersCoffeeShop® sound stage, Coffee Conversations and the Everroof and General Coatings giveaway at the RoofersCoffeeShop booth (#165) where contractors can enter to win free training courses from the Roof Coatings Manufacturers Association (RCMA).
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With summer coming to a close that only means one thing and it isn’t pumpkin spice lattes, it’s tradeshow season! Get the latest and greatest news from the roofing industry's top association and tradeshow, National Roofing Contractors Association (NRCA) and the International Roofing Expo (IRE) in this season-opening episode of Coffee Conversations. Industry experts Alison LaValley, Jared Ribble, Brandi McElhaney and Rich Russo will sit down with host Heidi J. Ellsworth to discuss what’s hot in the industry now and what to expect in the upcoming new year including the 2024 IRE. You won’t want to miss this industry update with NRCA and IRE sponsored by Beacon Building Products!
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Now that you have adopted technology how do you take it to the next level? Heidi J. Ellsworth road trips to Dallas, Texas to visit with Kevin Carfa of SRS Distribution who is a leader of their Roof Hub technology. They talk about how roofing companies can take the next step from making technology purchases to developing an overall tech stack that integrates their business through strong workflows. How do roofing companies transform into digital organizations? Listen and find out.
Megan Ellsworth meets up with Mishell Cox to visit about her recent honor as a Beacon Female Roofer of the Year finalist. Described as capable, bold, daring, passionate, generous, and a warrior to name a few, Mishell is known as a leader in roofing. Mishell and her husband had a vision to start the Cox Residential Construction Company and now almost a decade after establishing Cox Residential, the company made its way onto the INC. 5000 list and is known as one of the fastest-growing companies. The company offers jobs to hundreds of people, generating an incredible support to the Latino community. Active with National Women in Roofing, her tenacity and hard work have led her to achieve goals which characterize her as one of the most influential women in Indiana.
On this episode of Roofing Road Trips, Megan Ellsworth welcomes Sarah Ramon, executive director of the Roofing Contractors Association of Texas to talk about the 48th annual Texas Roofing Conference. Sarah will be discussing what special events and discussions are taking place this year at the conference in Houston, Texas October 4-6, 2023. This two-day expo will offer cutting-edge educational sessions including an educational class with Megan Ellsworth on podcasting. The event features the latest roofing products and innovations with fun networking events that help contractors build valuable contacts. Get the inside scoop here!
Heidi J. Ellsworth meets up with Ro Lewis to talk about the Tremco Global Safety Week. With a strong commitment to “Lead with Safety,” Tremco is passionate about celebrating their safety culture. Ro recaps the Tremco Global Safety Week that took place in the first week of June 2023. During the week Tremco and WTI employees learned about various safety-related topics, reviewed workplace safety policies, and created team camaraderie within their regional/business units. The goal was to focus on their comprehensive safety culture and celebrate employees' daily safety performance.
Coffee Conversations is BACK and better than ever. We are bringing you the fifth season of the beloved live webinar series, starting off with a green thumb. We will be welcoming the experts at ABC Supply to answer YOUR questions on all things renewable energy. Have you been wanting to include solar and other renewable energy sources in your company’s offerings but just don’t know where to start? Consider this Coffee Conversation as your beginner’s guide to bringing solar and other green solutions to your customers' homes and buildings.You won’t want to miss this season kickoff of Coffee Conversations!
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In this episode of Roofing Road Trips, host Heidi J. Ellsworth welcomes the team behind the Midwest Roofing Contractors Association’s 73rd Annual Conference & Expo. Hear from Rachel Pinkus, 2023 MRCA President Bill Seibert and 2023 MRCA Vice President Robert Poutre about what you can expect at this year's event in Omaha, Nebraska October 18-20, 2023. With a two-day expo, a full slate of educational sessions and special events including casino night, MRCA Foundation Black and White Ball and the annual awards luncheon this is a must-attend conference.
Heidi J. Ellsworth sits down with CEO Randy Korach to talk about the newly formed Roofing Corp of America. This full-service roofing provider has been actively acquiring leading, entrepreneurial roofing companies and bringing them together under one national brand. Their focus is on helping roofing company owners monetize their hard work and accomplishments and they have been welcoming established companies like Deer Park Roofing and Bone Dry Roofing into their family. Randy shares how to pick a knowledgeable investor in the field who will respect your brand, your team and your legacy.
In this very special Roofing Road Trip, Heidi J. Ellsworth meets up with Kyle Nurminen of Total Roofing Systems to talk about the beginning of a very big idea. Kyle is passionate about bringing opportunity to the inner city. Not just for roofing but for all types of trades and new businesses. With an entrepreneurial and philanthropist heart, Kyle was inspired to reach out to RoofersCoffeeShop due to past Coffee Conversations. In this Roofing Road Trip, he will share his idea for inner city vitalization with hopes to inspire the roofing industry into action.
On this special episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Jackson Johns of National Roofing out of New Mexico about the upcoming Young Professionals Round Table at the Western Roofing Expo (WRE) September 24 -25, 2023 in Las Vegas. The Young Professionals group is incredibly active with the Western States Roofing Contractors Association (WSRCA) and is working hard to bring more young roofing professionals to the WRE with great conversation and Bloody Mary’s. As a member of the WSRCA board and leader of the young professionals, Jackson will share not only all the show news but information about their ongoing young professional podcast.
In this RoofersCoffeeShop RLW, Heidi J. Ellsworth meets with experts in customer service, estimating, service, safety, regulations and legal issues. Eugene Zukowski of Jobba, John Kenney of Cotney Consulting Group and Trent Cotney of Adams and Reese join the conversation to share their 2023 insights on how business intelligence (BI) can help owners understand their success or discover where they need to improve by using these critical core disciplines. It is all about scaling up your business for success with the right data. These industry experts will talk about how to incorporate BI with important business functions in order to build a strong service and maintenance program for overall company success.
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Megan Ellsworth sits down with Dana Howell, president of Damschroder Roofing and Don Garno, custom fabrication manager at Duro-Last, to share their stories from the roof. The two also discuss the details of their job on the Andersons’ Arch Building in Freemont, Ohio. Join us to learn about their paths in roofing as well as the great work they have done with Duro-Last to provide a lasting roof free from the fear of hailstorms.
Megan Ellsworth sits down with Mike Lowery of James King Roofing and Will Williams of Duro-Last to share their stories from the roof. The pair worked together to get a new Duro-Last roof system on Met Park in Seattle, WA, the job has been highly praised, and we want to know all the nitty gritty details! Join us to learn about their paths in roofing as well as the great work they have done with Duro-Last to transform a Seattle skyline landmark.
What can happen when snow on a roof is left to accumulate over time? To answer this question, Heidi J. Ellsworth is road tripping to soon-to-be snowy Utah to talk with Mindy Dahlquist from TRA Snow & Sun about keeping your family and guests safe in the winter. Mindy Dahlquist gives examples of the very real dangers of falling snow and ice. Not just to people, but to property and contractor's livelihoods. Nick Mentzer from The Roofing Co. also stops by to describe how TRA Snow & Sun’s snow retention systems can be easily installed to prevent these scenarios from happening.
In this Roofing Road Trips, Heidi J. Ellsworth meets up with Cody Carnes of Ingage to talk about in-home sales best practices. As the leader of in-home digital presentations, Ingage has taken the sales process to a whole new level. Sales representatives and sales managers now have a proven process when selling in the home using digital information and high-quality content. He’ll talk about the best practices to help salespeople provide a successful experience for buyers, their company and themselves.
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Heidi J. Ellsworth road trips across the globe to Scotland to visit with Luke McCormack about the campaign #PeopleMakeRoofing. As the CEO of McCormack Partners, Luke and team spearhead the global #PeopleMakeRoofing campaign. Their mission is clear: celebrate the careers of roofing professionals worldwide, break down stigmas, transform perceptions, and attract young, ambitious talent from schools, colleges and universities. They aim to address the roofing industry’s global skills gap directly through a combined effort of the very people who make roofing an exceptional industry. This is heartwarming and inspiring to see what roofing is doing globally. Luke also talks about the entry of McCormack Partners into the U.S. market and their recent affiliation with National Roofing Contractors Association.
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Let’s meet Blu, the TRI-BUILT mascot! Heidi J. Ellsworth visits Chelsea Oesch, the Beacon director of private label, and Steven Carmichael, the development manager at K9s for Warriors, about their very cool TRI-BUILT mascot Blu and their current work with K-9 for Warriors. Beacon will be sponsoring two warrior K-9 dogs that will be given to veterans. It is a heartwarming endeavor that changes the lives of our heroes. Listen to learn about this initiative and you’ll also find out how your dog can be friends with Blu on Instagram!!!
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Join Heidi J. Ellsworth as she chats with fellow Davis Memorial Trustee, Chuck Chapman. For two decades, Chuck has been involved with the Western States Roofing Contractors Association (WSRCA) and Davis Memorial Foundation and remains committed to helping raise funds for scholarships for our college and vocational students. Chuck and Heidi talk about the mission of the Davis Memorial Foundation, details about the scholarship and what events to look forward to that will raise funds for these scholarships.
Megan Ellsworth sits down with George Bock, president of Mid-Western Roofing and Mark Newman, Duro-Last Sales Representative, to share their stories from the roof. The two also discuss the details of a job they did on the First Baptist Church just north of Biloxi, Mississippi. The building is protected by one of the largest vinyl rib roofs in the country, a 120,000 square foot completed by Mid-Western Commercial Roofers. Duro-Last awarded Mid-Western Commercial Roofers it’s 2022 Project of the Year. Join us to learn about their paths in roofing as well as the great work they have done with Duro-Last to provide this award-winning new roof.
Megan Ellsworth sits down with Quentan Tobolka, president at PMR Roofing and Jules Dekovics, national sales manager at Exceptional® Metals to share their stories from the roof. The three discuss the details of a job they did on The Texas Historical Commission historical marker outside Val Verde County Courthouse, with the help of Duro-Last. It was constructed in 1887 and redesigned in 1915, so, when the roof was damaged in March 2020 by the second largest hailstorm to hit Del Rio, not just any material could replace the octagonal dome. One of the biggest challenges of this job was that Del Rio is a small city on the banks of the Rio Grande, which serves as the border between the U.S. and Mexico. Join us to learn about their paths in roofing as well as the great work they have done with Duro-Last to provide a new roof for The Texas Historical Commission historical marker.
In this episode of Roofing Road Trips, Heidi J. Ellsworth welcomes Mark McMillan with Horn Brothers Roofing and Randy Miller with Allrite Home and Remodeling to talk about how they navigate the process of getting DaVinci composite slate and cedar roofing materials approved by historical preservation commissions when reroofing historical buildings. Both are long-time roofing professionals who share how education can be one of your most powerful tools when seeking approval. Join us to hear how each was able to successfully secure approvals for projects in Denver and Milwaukee, bringing these historic homes back to their original majestic beauty.
Heidi J. Ellsworth gets ready to travel to Las Vegas for the Western Roofing Expo in this special episode of Roofing Road Trips. Join us as we meet with WSRCA President Andy Clarke, Executive Director Joel Viera and Director of Membership & Trade Show Alec Ward who are here to give us all the details for this year’s upcoming show.
Heidi J. Ellsworth meets up with Dave Nordentoft of Leister about the importance of heat welding equipment maintenance. Dave shares the value of creating an ongoing maintenance program and some of the tips and tricks for keeping equipment at top performance. Contractors will learn how to not only set up maintenance programs but how to optimize power usage on the roof to keep productivity at the highest level.
Megan Ellsworth sits down with Kenneth Klein, technical advisor for Western States Roofing Contractors Association (WSRCA), to talk about a hot technical topic: condensation within wood-framed parapets. As the leading technical authority in the west, WSRCA works with Kenneth and the WSRCA technical committee to support the contractors working in the western states with critical information. Listen to learn more about this very important technical topic.
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In this Roofing Road Trips episode, Heidi J. Ellsworth sits down with Eric Younkin of MTL Holdings to discuss the launch of their new product, the GT1 XL Gutter. They will discuss the benefits, labor and time savings, and the importance of crew safety. It is an opportunity to learn how to incorporate extra-large gutter systems into your projects providing excellent performance and safety.
In this RLW, Heidi J. Ellsworth sits down with Jennifer Ford-Smith of Johns Manville and John Esbenshade of NRCA to talk about their recent participation in the national SkillsUSA competition. This amazing event brings CTE vocational schools and students from around the country to a competition for every aspect of vocational school education. With the first commercial roofing competition held in June 2023, the roofing industry joins this 50-year-old competition that now has roofing as one of many important trade competitions. With the entire roofing industry represented, learn how you can be involved with a team from your part of the country.
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In this live from Sisters, OR Roofing Road Trip, Heidi J. Ellsworth sits down with Richard Carroll of Carroll Consulting Group to talk about the importance of mentoring, consulting and peer groups. Richard Carroll has a rich history in roofing with leadership positions owning and running his own roofing companies. Now he is helping contractors grow their business with profitability, recruitment and leadership training. Heidi and Richard talk about the importance of sharing knowledge and experience while also giving back.
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Elite Exteriors is the Southeast’s premier residential and commercial roofing resource for unparalleled service, superior craftsmanship and incomparable quality. And it’s all backed by an unprecedented lifetime labor and materials warranty! That is why we are proud to celebrate them as the August 2023 R-Club Roofer of the Month!
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Megan R. Ellsworth sits down with Heather Greenwell, Todd Scanlon, and Marc Reitzel to discuss this upcoming VARP summer convention. Founded in 1967, the Virginia Association of Roofing Professionals (VARP) is the trade organization for roofing and related professionals in Virginia. The four will discuss the classes being offered at the convention, upcoming events to register for and an overall view of VARP’s 56th annual summer convention. Don’t miss this informational episode!
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Join us on this special episode of Roofing Road Trips as Heidi J. Ellsworth sits down with the Founding Chair of New Zealand Women in Roofing (NZWiR) Jenny Maxwell. Established in 2019, NZWiR is committed to contributing to the professionalism and improvement of the roofing industry in New Zealand. As one of the founders of National Women in Roofing (NWiR), Heidi will chat with Jenny about the formation of NZWiR and the important role it plays for connecting and empowering women in roofing in New Zealand. Listen in as they talk about NZWiR’s accomplishments, as well as what the future holds for the association.
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In this Roofing Road Trips episode, Heidi J. Ellsworth sits down with Rob Haddock of S-5! to discuss the state of the industry. They will discuss how things have been going in the metal construction industry this year, how next year is looking for metal contractors and new initiatives S-5! has going for 2023 and beyond.
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Heidi J. Ellsworth visits with Shawn Stanley about the sustainability advantages of PVC membranes. Sustainability is a driving force in construction and roofing and IB Roof Systems is one of the leaders. Shawn and Heidi dive into the post-consumer recycling process and new methods of recycling PVC membranes that IB Roof Systems is using to be greener, lower the carbon footprint and help contractors be more profitable.
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Heidi J. Ellsworth heads east over the Atlantic again for this road trip. She talks with Thomas Bauer from Viking Products Group about their easy-to-use Repair Boss commercial roof repair products. Thomas talks about the entire time-saving product lineup, from quick install drain covers to enduring sealants. The conversation then turns to how these products can be a key factor in reducing labor costs on the jobsite.
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Megan Ellsworth sits down with Richard Peake, senior project manager at Old South Construction and Ryan Clark from RC Sales Group to share their stories from the roof. The two also discuss the details of a job they did on the Riverton Intermediate School with the help of Duro-Last. Join us to learn about their paths in roofing as well as the great work they have done with Duro-Last to provide new roofs for schools in their region.
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Join us for an interactive webinar live from the FRSA expo where we delve into the world of data-driven upselling and explore how automated property insights unlock new revenue potential for your business. Learn how automated ordering of whole home data can empower you to upsell effectively, improve estimates and create opportunities to engage customers for additional projects. Don't miss this opportunity to harness the potential of data-driven upselling and boost your bottom line.
Industrial Roofing and Construction, located in Sterlington, Louisiana is a full service provider specializing in commercial and industrial roofing projects. Whether flat roof assessments and repairs or an installation of virtually any type of industrial roof, IRC is known for superior workmanship, exceptional customer service, experienced project management and responsive warranty/maintenance programs. That is why we are proud to celebrate them as the July 2023 R-Club Roofer of the Month!
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Coffee Conversations is back at the 101st FRSA convention, sponsored by SRS Distribution! Join us on the first day of the show, July 13, 2023, at 11 a.m. PT / 2 p.m. ET for an insightful conversation with industry movers and shakers. The topic centers around what is happening across the country and in Florida, with a discussion on what the industry should expect for the rest of 2023 and into 2024. We will also take a look back to see what has progressed since this time last year. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at FRSA. Join us for a great Coffee Conversation LIVE from the 101st FRSA convention in Orlando, Florida!
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Heidi J. Ellsworth visits with Mark Gies and Dustin Haddock of S-5! to talk about codes and standards. As the leader in metal roofing attachment solutions, S-5! continues to be on the forefront of the growth of metal roofing attachments including solar, snow guards, utility solutions and other rooftop accessories. With a long history of leading important building code improvements, Mark and Dustin talk about why it is so important for manufacturers to not only be involved but be industry leaders in developing codes and standards that focus on safety and performance.
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Heidi J. Ellsworth sits down with Jeff Littleton, Harrison Jarman and Kelly Connors from All Points Tile & Slate to talk about how their services can help contractors save time and money. They go through how to use the program, what it entails, and how they make it easy to use with things like courtesy pickups. They also speak on how selling your used tile to All Points can help homeowners lower their insurance deductible and so much more!
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Heidi J. Ellsworth visits with the new Roofing Alliance President Greg Bloom of Beacon Building Products and Executive Director Alison LaValley about the importance and growth of the National Roofing Contractors Association (NRCA) foundation. With a focus on advancing the roofing industry, the Alliance continues their philanthropic work along with partnering with major universities including Clemson and Arizona State while also providing ongoing scholarships for the next generation of roofing professionals.
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Heidi J. Ellsworth sits down with Adams & Reese Special Counsel Roy Hadley who specializes in cybersecurity. As an expert, Roy offers information that is vital to every roofing company. Find out what is happening with government officials, corporations and construction companies around the risk of cyber-attack. Roy will help explain what you need to be aware of and how contractors can protect their business.
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In this RoofersCoffeeShop RLW, Karen Edwards sits down with Brynn Wildenauer and Kiki Redhead to discuss the Architectural FUSE Color Forecast, color schemes, color trends, macro color themes and more. The FUSE architectural metal coatings color forecast analyzes revolutions in the industry for the next 3-5 years and beyond, presenting the colors and effects that can keep you ahead of the competition. This impressive report helps contractors and architects bring the best color solutions to consumers. Learn what is trending, what is sustainable and why color should be a part of every contractor’s marketing and sales program.
In this episode of Roofing Road Trips, Heidi J. Ellsworth visits with Chris Huettig, Roof Coatings Manufacturers Association (RCMA) president, about all the exciting things that are happening over at RCMA. With the summer meeting right around the corner, Chris and Heidi talk about the great lineup for the meeting including a RoofersCoffeeShop® panel of coatings contractors. They also chat about how RCMA and RCS are working together to promote their new roof coatings training.
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Heidi J. Ellsworth sits down with MetalForming leaders, Stephen Gosk, president and CEO and Ken McLauchlan, VP of architectural sales, to discuss the exciting changes and growth at the company. They are entering a new chapter under the guidance of a dynamic leadership team, building on its past successes and positioning the company for a prosperous future. As an evolving customer-centric organization, Stephen and Ken share how they are focused on representing world-class suppliers, offering fabrication expertise and serving as a listening and learning organization.
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Heidi J. Ellsworth visits with Ruby Senior Content Strategist Matt Laurie about their 2023 Call Trends Report! It is a comprehensive customer communication insight based on over 62 million calls tracked from Ruby’s virtual receptionists who answered and helped customers on behalf of small businesses. Heidi and Matt talk about the importance of great customer service and the five key trends that Ruby has documented in this insightful report.
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Heidi J. Ellsworth road trips south to meet up with Teresa Ramirez, president of SouthEast Contracting Services, to talk about labor for the roofing industry. With a major labor shortage, Teresa and her team are providing staffing for roofing companies across the country.
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Heidi J. Ellsworth visits with James Mason and Eric Cieslak of ABC Supply about the future of rooftop solar. They will cover the history, current trends and misconceptions of solar in the roofing industry. Whether you’re already working with solar or looking to get into the growing category, you won’t want to miss this conversation.
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Heidi J. Ellsworth virtually road trips east to visit with Jim Hanson of SOPREMA about their Mini-Macaden rental program. Increased production, near flawless installation and lower installed cost are just a few benefits when using the Mini Macaden to install SBS and APP membrane. Jim and Heidi talk about how it is a true "force multiplier" that addresses both the labor shortage and expedites schedules. Mini Macaden rental machines are now available for your next project, and you can find out how to give them a test run on this Roofing Road Trip.
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Heidi J. Ellsworth visits with Heath Hicks from The Catch-All! They discuss the ways that their products can elevate any roofing contractor’s business. From obvious solutions for jobsite clean-up and customer retention and through more subtle ways like generating leads and providing discounts from building material manufacturers, Heath describes the many ways The Catch-All can change your business and the way customers perceive it.
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Heidi J. Ellsworth sits down with Chelsea Oesch, Marketing Director for Beacon’s exclusive brand TRI-BUILT to talk about the state of the industry. They talk about the current state of material availability, on-time deliveries, backlogs and what’s trending in roofing products. As part of the discussion, they touch on the ever-expanding TRI-BUILT product line and how they are helping contractors differentiate their businesses with high-performance roofing products that are built to work.
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In this special installment of Roofing Road Trips, guest host Megan Ellsworth sits down with Matt Chriswell and Lisa Pate of the Florida Roofing and Sheet Metal Association (FRSA). The three discuss the long history of the FRSA and their foundation as well as what is to come for their annual convention this summer. You won’t want to miss this exciting episode of Roofing Road Trips!
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In this special RLW, Heidi J. Ellsworth welcomes the team from EagleView and AccuLynx to talk about how contractors are leveraging the technology behind the EagleView roof and wall reports from within AccuLynx to upsell homeowners for new siding, gutters and other exterior finishes. With an interactive demonstration, you will learn how highly accurate measurement reports, derived from 3D models, can be ordered and accessed in the AccuLynx platform making it easier than ever to create an estimate, place an order and engage with crews. Register for the webinar and you will receive a complimentary roof and wall report bundle only redeemable in AccuLynx.
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This month's topic: What field automation/robotics are changing how contractors install roofing and help with the labor shortage?
Heidi J. Ellsworth visits with Brett and Tina Hall of Roof Consultant Network to talk about how roofing contractors can stay out of the courtroom. As a third-generation roofing family, they first started the company in 2008 and have seen substantial growth that led to them starting the Roofing Consulting Network. It is a nationwide consulting firm that has been in business for 35 years. Their team of five people are focused on helping with legal cases in the roofing industry offering legal, jury and drone expertise. In this Roofing Road Trip they offer advice and share their story as roofing consultants.
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RoofersCoffeeShop and Tremco have teamed up to celebrate Pride Month in the third annual Pride Month Coffee Conversations! Heidi J. Ellsworth will be chatting with special guests Spencer Jacobs, Jennifer Grove, Maureen Greeves and Megan Ellsworth. Learn from these amazing humans how you can create a more inclusive company culture, recruit and retain LGBTQIA+ folks and help the industry celebrate pride this year and every year. You will not want to miss this revolutionary conversation on June 8, 2023, at 7 a.m. PT / 10 a.m. ET.
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Heidi J. Ellsworth visits with Rob Drew and Jeremy Grimes of FlashCo to discuss their new line of fall protection products. They talk about the importance of permanent fall protection versus temporary applications along with a full overview of the new line of Flashco safety products. Understanding how critical safety is to roofing contractors, they emphasize the importance of proper training and how permanent fall protection saves lives long after the roof is installed.
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Levello Construction is a woman-owned general contracting company with a focus on residential exterior systems. They believe in production at a higher level and focus on giving their clients deliberate building solutions for their individual needs. With their extensive knowledge and expertise in planning, design, construction, and insurance restoration, they have created a seamless experience for their clients unlike any other. By utilizing cutting edge technology, they are able to break down inefficiencies in standard construction management practices and rebuild them to give clients leading industry service. Levello's founder and CEO, Lee Lipniskis, started Levello Construction because of her passion for the construction industry and desire to assist clients with their home improvement needs. With her expansive background in construction and insurance claim management, she leads the Levello team with forward-thinking strategies and a precise eye for the finer details. RoofersCoffeeShop is honored to celebrate Levello as our June 2023 Roofer of the Month! Learn more about Levello! Learn more at RoofersCoffeeShop.com!
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In this special RLW, Heidi J. Ellsworth welcomes John Van Beek from Labor Central and Paul Aguire from Lumanex to discuss if there is really a labor shortage in roofing or if we are just looking in the wrong places. They discuss how technology is changing how we find labor and how labor finds roofing companies. Paul shares his experience with his roofing company, Lumanex, on how he used the technology of Labor Central to find the help he needed for success. Both discuss how contractors can be using technology to solve the labor shortage right from their phone. Pour a cup of coffee and join us for this special RLW that offers help finding labor for your next job.
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Heidi J. Ellsworth road trips east to visit with Phillip Harris of Tremco about permanent rooftop safety. Phillip is a leading expert in rooftop safety products and services and performs full safety evaluations with recommendations for non-penetrating solutions designed with cutting-edge technology. Heidi and Phillip talk about Tremco’s new line of TremSafe™ Metal Safety Solutions and how all their safety products are supported by professional safety solution professionals.
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In this RLW, the experts at Westlake Royal Roofing talk about the ongoing growth and performance of stone-coated steel roofing products. With storms on the rise and extreme weather throughout the country, it is more important than ever to provide roofing products, systems and solutions that protect consumers. This webinar will help attendees understand stone-coated steel roofing products and how they can help differentiate a contractor’s business with the highest levels of testing, classifications and performance in the roofing industry.
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Heidi J. Ellsworth sits down with Brad Van Dam on this Roofing Road Trips episode to discuss the State of the Roofing Industry. Coming off the recent Roofing Day in D.C. in April of 2023, Heidi and Brad talk about top advocacy issues, what is happening with the supply chain and the importance of our future workforce. Brad offers insights as the president of SPRI and a very active member of NRCA, Roofing Alliance and many other associations and boards.
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Heidi J Ellsworth talks with John Espenshade about the upcoming Skills USA competition. For the first time ever, there will be a commercial roofing demonstration that will eventually evolve into a full out competition within th e next three years. John has been working with roofing contractors from across the country to develop competition teams that we will see during this year’s Skills USA, June 20-22, 2023. Find out how you can get more involved with technical skills and create your own team.
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In this Coffee Conversation, sponsored by ABC Supply, we'll hear from Brigadier General USA (RET) Tom Landwermeyer about ABC Supply's involvement in Homes For Our Troops (HFOT). ABC Supply Co., Inc. supports HFOT year-round but in the month of May they are celebrating with a HFOT-themed Indy Car that will race in the Indianapolis 500 later this month, along with a pledge to match donations made between now and May 31, 2023 up to $1 million. As a nonprofit dedicated to building and donating specially adapted custom homes nationwide for severely injured post-9/11 veterans, HFOT enables veterans to rebuild their lives. The organization aligns with ABC’s core values of Give Back and American Pride. Bring your questions about how your business can be involved with Homes For Our Troops and learn more about the special ABC Supply donation match.
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Heidi J. Ellsworth virtually meets up with Dave Nordentoft of Leister to talk about a leading technology that is changing the industry: Leister Quality System (LQS) Technology. With performance and production at the top of the list for every commercial roofing company, LQS Technology offers the opportunity to monitor every second of welding production offering productivity documentation and risk mitigation. Heidi and Dave chat about how this is changing the industry and how roofing companies can incorporate the technology.
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Heidi J. Ellsworth sits down with Dennis Vowles the manager at Garrdal. Offering an American-made, 2-part pipe flashing, Garrdal has designed this flashing to go around rooftop obstacles such as wire masts, high efficiency appliance stacks and other obstacles that prevent standard pipe flashing from being used. Heidi and Dennis will talk about the importance of rooftop accessories and how the industry continues to evolve on the rooftop.
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This month's topic: How are contractors balancing just in time ordering with warehousing their own materials and what are best practices for the changing economy?
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Heidi J. Ellsworth sits down with Tony Vizzi of Quarrix to talk ventilation. Contractors hear about the basics of ventilation all the time but Tony talks about higher-level ventilation and helping contractors adopt ventilation best practices while also being able to explain it to their customers. Tony covers why ventilation matters more today than ever, what the codes require, how to evaluate existing ventilation and conduct a ventilation audit and most importantly how to put it all into practice.
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Kreiling Roofing Co has more than 60 experienced employees who have been educated with the superior material research and installation standards provided by the Midwest and National Roofing Contractors Associations. Our reputation is built on our long-standing ability to support our guarantees. We continue to build our reputation on a daily basis as we take your roofing needs and care for them using our knowledge and experience.
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Heidi J. Ellsworth road trips east to virtually meet with Rich Thompson, ABC Supply director of marketing to talk about racing for a cause. In this very special Roofing Road Trips, Heidi and Rich talk about how ABC Supply dedicated the design of its Indy car to Homes For Our Troops and are matching all donations made up to $1 million in the month of May. With a commitment to Give Back and American Pride, ABC Supply has been working with Home For Our Troops who build and donate specially adapted custom homes nationwide for severely injured post-9/11 veterans. ABC Supply encourages everyone to help with donations in May to HFOT that they will match up to $1 million and to watch the Indianapolis 500 on May 28, 2023.
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Tune in to this poignant and important Coffee Conversation, sponsored by Beacon, all about mental health in honor of May being Mental Health Awareness Month. Join Heidi J. Ellsworth as she sits down with Mandy McIntyre, owner and CEO of Level Up Consultants and Paul Reed, co-founder of Roofers in Recovery. When you think about jobsite hazards, physical risks are probably at the top of the list but what about the dangers you can’t see? Construction workers are statistically at a higher risk for mental health issues than virtually every other profession and have the highest suicide rates of all industries. A 2020 study found that 83% of construction workers have experienced a mental health issue. This and more, including how to talk about it, will be discussed on May 11, 2023, at 7 am PT / 10 am ET, grab your coffee and join us!
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Heidi J. Ellsworth sits down with Pam Torrey from Ingage to discuss their new podcast series, Ingaged. The podcasting veterans talk about what it takes to get into podcasting whether as a guest, through shared podcasts or by creating your own podcast series. Heidi and Pam share how they believe professionals can make podcasts even more engaging. Get ready for this one-of-a-kind Roofing Road Trips podcast!
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Heidi J. Ellsworth visits with David Toney of Adams and Reese. It is a great conversation that takes the opportunity to get to know David Toney who is the co-chair of Construction with Trent Cotney. They talk about what is happening with construction defects, personal injury, jobsite issues and much more.
This Coffee Conversation explores the various angles from which the roofing industry can grow. How can we elicit change, and encourage others to do so? A panel of experts, John Kenney, Brian Lamar, Michael Black, Lauren Morkey, Karol Weyman, and Jason Domecq tackle this question. They discuss solutions, addressing climate change, technological evolution and cultural diversity. You won't want to miss this episode. Pour your cup of coffee and join us!
As the roofing industry heads into Stand Down for Safety Week, Kyle Rea of Adams & Reese provides insight into the current OSHA inspection and citation process on this important RLW. With a deep dive into the key issues of OSHA inspections and processes, Kyle shares with Heidi J. Ellsworth the most important key documentation to have during an inspection and how contractors can prepare their company and crews. They also review the importance of training and preparing properly for inspections. Kyle touches on new regulations around heat stress and Covid in this must-attend RLW.
Heidi J. Ellsworth sits down with Franklin International National Accounts Manager, Darci Kunard, to talk about the importance of creating a more sustainable roofing industry. The people at Franklin International share a passion for green products and are commited to creating high performing and and low VOC products. The health of our world and our fellow human beings has become a top priority for Franklin International. Together, Darci and Heidi evaluate the production process for chemicals used in roofing, and hypothesize about how we can prioritize the environment in said process.
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Heidi J. Ellsworth meets with Mindy Dahlquist of TRA Snow and Sun to talk about snow retention. They talk about the importance of roofing companies utilizing and understanding snow retention. With the unprecedented snow fall this winter throughout the country, it is more important than ever. Mindy and Heidi discuss the importance of snow retention, why working with snow retention companies to engineer snow retention is critical and how to talk to owners about the need for this important safety product.
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Heidi J. Ellsworth virtually heads east to visit with NRCA safety experts Cheryl Ambrose and Rich Trewyn who are passionate about providing ongoing safety and specifically fall protection education. With OSHA’s National Safety Stand-Down set for May 1-5, 2023, Cheryl and Rich will review the key elements to fall protection including building safety plans that address failure to plan, training and self-rescue. This is one of the most important topics in the roofing industry today and a podcast you do not want to miss.
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Coffee Conversations takes on one of the hottest topics in roofing; all the acquisitions and roll ups of roofing companies. Sponsored by Adams and Reese, this conversation will feature Ken Kelly of Kelly Holdings and Kelly Roofing and Trent Cotney of Adams and Reese who will talk with Heidi J. Ellsworth about what has been happening with mergers and acquisitions in roofing. They will help not only educate contractors on the current environment but also provide advice and encouragement on how to maneuver within this growing trend. This is a can’t-miss episode of Coffee Conversations. Pour your cup of coffee and join us!
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Heidi J. Ellsworth sits down with industry renowned leader, Trent Cotney of Adams & Reese, to talk about what is happening in roofing and how the economy and politics are playing a role. As the leading construction lawyer in roofing, Trent has his fingers on the pulse of the industry. Heidi and Trent talk about what he is seeing across the country on key industry issues, how the economy is affecting roofing and the ramp up to the 2024 elections. With Roofing Day around the corner, they also talk about the importance of advocacy and showing up in regard to the issues that affect the industry.
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Heidi J. Ellsworth meets up with Rich Slomko, Cool Roof Rating Council (CRRC) board chair and Jeffrey Steuben, CRRC executive director, to talk about their 2023 Annual Meeting on June 14, 2023 at The Cosmopolitan in Las Vegas, Nevada where they will be celebrating their 25th anniversary! The conversation centers around their 25 years of progressive thought leadership including cool surface research, programs and other projects. Information about the annual meeting guest presenters from Purdue University, Mule Hide Products, and the Natural Resources Defense Council will be shared along with great information for what to expect. The event is for CRRC members and non-members who want to obtain timely, accurate and valuable information that is relevant to reflective building materials.
The first service that the family founders of RGS Exteriors offered Wasatch Front homeowners was weatherstripping and caulking services. This quickly grew into a rain gutter business, which remains one of our most popular services to this day. As the company was passed from father to son and then again, guttering was their staple product. But, as the next generation to take on the family business got older, success led to college educations which led to the exploration of new possibilities. The fourth generation of the family, fueled by their college-level understanding of the business world, decided it was time to offer more services to the homeowners who have supported them all these years. But they weren’t reckless in these efforts – far from it. Each new product line on offer first went through a rigorous period of experimentation and research until they determined the best manufacturer to work with and the best procedures for its installation. We allowed our reps to sell the new product only after that process was complete. And that process continues today as RGS Exteriors searches for the best partners and policies to bring new products to the homeowners of the Wasatch Front. Listen to this latest installment of Stories From the Roof to learn more about Tim Brown and RGS Exteriors and Utah Gutter!
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Heidi J. Ellsworth meets up with innovation leaders from Roofle, president Travis Harvego and chief marketing officer & product owner Matthew McDaniel, to talk about the future of the roofing sales experience. The Roofle technology has taken the buying experience online allowing contractors to potentially complete full sales of roofing projects on their website or at the very minimum qualify buyers early on in the process online, shortening the sales process. They talk about how roofing companies are adopting this new technology that is changing the way owners buy their roofs and why contractors need to be very aware of this fundamental shift.
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Heidi J. Ellsworth sits down with John Kenney of Cotney Consulting and Eugene Zukowski of Jobba to talk about estimating software and the roofing industry. John has been estimating for over 40 years and currently teaches and certifies roofing estimators across the country. They will talk about the key functions of roofing estimating and how technology is changing the estimating game. Do not miss this educational and informational RLW!
This month's topic: How should contractors be growing a strong inclusive culture including training in Spanish?
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In this special RLW, Heidi J. Ellsworth talks to Troy Winskowicz, Chief Product Officer for Leap about the recent merger of Leap and JobProgress into one company Leap, Inc. They also talk about the new application of Sales Pro, a Leap product that integrates with industry software for strong tech stacks and sales expertise. Don’t miss this special webinar that will answer all your questions about what is happening with this leading roofing software.
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Heidi J. Ellsworth meets up with Corynn Sheridan of DuPont Tedlar and Kyle Nurminen of Total Roofing Systems to talk about the outstanding performance of metal roofing featuring Tedlar film. Kyle shares the success of a recent project utilizing Metal Alliance Tedlar Film roofing. With no coastal restrictions on a 45-year finish warranty and 25-year substrate color match warranty, the metal roof installed also offered mildew resistant dynamic metals. The Dynamic Metals Class 1500 1.5” mechanical standing seam roof had full wall flashing replacement and custom crickets with flat stock panels and performance for wind speeds up to 246 mph. This Roofing Road Trip will profile an amazing project with the highest performing products.
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Heidi J. Ellsworth road trips east to visit with Pam Torrey, Director of Marketing for Ingage, about aligning sales and lead flow. It is all about understanding the lead flow and how marketing and sales alignment can increase lead conversion in this Roofing Road Trip. Ingage works with a lot of customers and partners who are all talking about this important marketing strategy. Pam sheds light on what Ingage is seeing around lead conversion success along with why it is so important that sales and marketing work together with the right technology.
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Description – Heidi J. Ellsworth sits down with WTI roofing technician apprentice Caden Aquino to talk about a career in roofing and how it is working for this your Gen Z. The industry needs to know what is attracting the next generation and how once you have them, you can retain them. It is more important than ever to take the time to listen to the next generation. Here is that opportunity.
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Join Heidi J. Ellsworth and James Ellsworth as they sit down with Deborah Mazol from the National Roofing Contractors Association, Charles Antis and Jesus Zermeno to talk about Roofing Day 2023. This panel of Roofing Day alumni visit with Deb about the importance of everyone participating. They talk about the upcoming Roofing Day in Washington, D.C. on April 18-19, 2023 discussing top issues including workforce development, immigration and tax reform. Don’t miss this critical Coffee Conversation sponsored by ABC Supply where you too can be a part of one of the best days of the year for the roofing industry.
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Heidi J. Ellsworth virtually travels north to visit with Troy Ferreira the technical director for the Canadian Roofing Contractors Association (CRCA). They visit about the upcoming ROOFTech Expo where Canada’s roofing industry comes to see, learn about, and get hands-on experience. They will also catch up on what is happening in the Canadian roofing market. Troy also shares what to expect at this year’s ROOFTech event that is only held every two years on odd-numbered years. ROOFTech 2023 will take place at the International Center, in Mississauga, Ontario on April 4 and 5, 2023.
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Heidi J. Ellsworth sits down with Wayne Sorensen, president of Top Line Roofing and the membership chairman for the Western States Roofing Contractors Association (WSRCA), to talk about his roofing career and the important part WSRCA has played in it. For roofing contractors who embrace working with and giving back through roofing associations, membership is something that they credit for ongoing success. Wayne and Heidi talk about the creation of community, career and ownership support and the friends that are made for a lifetime through association membership and involvement.
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Metal is hotter than ever and now is the time for training that can take your company into the metal mega sphere. Heidi J. Ellsworth talks with the experts from Isaiah Industries; Todd Miller, president and Seth Heckaman, VP of Sales about the art of selling metal roofing. Their Metal Roofing Summit was created by industry-leading professionals to equip roofing companies with everything they need to dominate their local roofing market. They talk about discovering the latest tools and tactics for lead generation and digital marketing along with learning the proven sales processes that continually outsell competition. With leadership coaching and speakers including Jim Johnson, Frank Farmer, Megan Beattie and many more, this is a conference you don’t want to miss.
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Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and experts from across the country. The conversations will include manufacturers, distributors, service providers and influential contractors who will share their insights and wisdom straight from the trade show floor.
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Coffee Conversations LIVE is back at the 2023 International Roofing Expo in Dallas, Texas! Sponsored by SRS Distribution, this year's live show will take place at the RoofersCoffeeShop sound stage in booth #9309. Join us on day one and two of the show as we meet with industry leaders and experts from across the country. The conversations will include manufacturers, distributors, service providers and influential contractors who will share their insights and wisdom straight from the trade show floor.
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Join Heidi J. Ellsworth and James Ellsworth as they sit down with Deborah Mazol from the National Roofing Contractors Association about Roofing Day 2023. This panel of Roofing Day alumni visit with Deb about the importance of everyone participating. They talk about the upcoming Roofing Day in Washington, D.C. on April 18-19, 2023 discussing top issues including workforce development, immigration and tax reform. Don’t miss this critical Coffee Conversation where you too can be a part of one of the best days of the year for the roofing industry.
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On this Roofing Road Trip, Heidi J. Ellsworth talks with Jimmy Akins the national technical services and warranty manager for Polyglass about their leading technical support and Polyschool training program. The school is an educational forum that teaches roofing contractors, installers, sales, distributors, consultants and architects about what makes Polyglass products unique to the roofing industry and great for their business.
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Industry thought leaders Greg Bloom of Beacon Building Products and John Kiesel of Division 7 Roofing and Imagine Technologies meet with Heidi J. Ellsworth to talk about the technologies of roofing for today and tomorrow. From artificial intelligence to aerial imagery to distribution technology systems, all of these innovations are changing the way contractors do business. In fact, the discussion will show that contractors who are not learning and incorporating emerging technologies are being left behind. Join this RLW to find out what you should be looking at for your business for 2023 and beyond.
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Heidi J. Ellsworth road trips south and east to meet up with women in Construction, Danielle Pack with USG and Dawn Holsinger of The Delta Group. These women are leaders in their respective companies and the roofing industry overall. They have been highly supportive and involved in organizations like National Women in Roofing (NWIR). They share their insights on the growth of women in roofing and the construction industry and how we can continue to encourage more women to make construction and roofing a career of choice.
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In this very special Roofing Road Trip, Heidi J. Ellsworth meets up with Kent Gardner, SRS President of Building Products to talk about the 2023 International Roofing Expo and the amazing role SRS is playing this year. Heidi and Kent talk about the Para Latinos Lounge, SRS XTV Tailgater, Raise the Roof concert with Eric Church and so much more. This is the podcast to find out all the great events that SRS is bringing to the 2023 IRE.
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Heidi J. Ellsworth visits with long-time industry experts Randy Knox and Robert Ricci of Palisade. A well-known brand with a new look, Palisade is making moves in the industry with products that are protecting homeowners from the ground to the roof. Randy and Robert will talk about trends they are seeing in the residential building envelope market and how contractors can work with homeowners to provide strong exterior solutions.
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You asked and we provided the third installment of Gen Z taking over Coffee Conversations! On February 23, 2023 Coffee Conversations is being taken over by the youth with guest host, Megan Ellsworth. In this special episode of Coffee Conversations Gen Z members of the roofing industry will discuss how to attract new generations into the trade, the boom of social media, if Facebook is dead and the continued importance of DEI initiatives. You won't want to miss this exciting Coffee Conversations!
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February's Topic: How should contractors be working with distribution for success?
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This month's question: What do roofing companies need to do to be sure they are more than profitable?
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Heidi J. Ellsworth meets with USG experts, Dr. “Vas” Srinivas Veeramasuneni, CTO of USG Corporation, and Derrick Hutchinson, Director of Sales, USG Roofing, to discuss USG’s commitment to making contractor’s lives easier. USG’s history of innovation has been instrumental in how they have been able to help contractors through the recent supply chain issues. The well-known high-performing Securock® Brand Roof Board portfolio continues to provide reliable performance and products that are easy to work with, while the USG service model is making roofing contractor’s businesses operate more smoothly and profitably.
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Heidi J. Ellsworth visits with Sherri Miles of Miles Roofing Inc. about her ongoing work with Career and Technical Education (CTE) programs. As a National Roofing Contractors Association (NRCA) board member, Sherri has been working on CTE initiatives for years. Active with her state association, Virginia Association of Roofing Professionals (VARP) she is working with local vocational schools to build a state-level Skills USA team that will participate for the first time on the national level in 2023. Learn how you can establish relations with vocational schools in your area to build your future workforce.
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Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, spray foam industry and roofing economic outlook overall. He will share information about the upcoming Spray Foam show and how foam and coatings are making a huge difference in combatting the material shortage while also providing a long-term sustainable solution. Listeners will have a chance to win free training modules for the RCMA roofing coating educational courses.
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Join Coffee Conversations, sponsored by Johns Manville, for an empowering look at Black History Month and roofing. Megan Keyes of Johns Manville, Erica Jackson, owner of CYE Enterprises Inc. and Gregory Malcom from Iron Shore Contracting talk about the current state of diversity and inclusion when it comes to Black roofing professionals and how companies can embrace a work environment of diversity and inclusion. Learn how to grow your business with recruitment that welcomes diverse cultures, celebrates the history of all people working in roofing and how the future can be stronger together.
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Heidi J. Ellsworth road trips south to Arizona to visit with Jennifer George executive director of ARCA. Arizona has an incredible group of roofing contractors who established ARCA in 1969. It is a dynamic and well-respected subcontractor trade association with over 250 members throughout the state. Jennifer leads the association helping to continually work to build consumer confidence, foster constructive and progressive legislation and promote confidence and fellowship for all involved. She shares top issues in Arizona and what is coming in 2023.
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Heidi J. Ellsworth road trips to visit with Rick Duncan, executive director of the Spray Polyurethane Foam Alliance (SPFA), an educational and technical non-profit association for the spray polyurethane foam industry. Founded in 1987, its members include contractors, manufacturers and distributors of spray polyurethane foam, as well as related professionals and entities involved in equipment, protective coatings, inspections, surface preparations and other key services related to spray foam. Rick talks about the goals of SPFA in 2023 and the upcoming SprayFoam 2023 Convention and Expo which will be held at the Ocean Center in Daytona Beach, Florida February 12-15. Learn what to expect at the expo and how to grow your business with Spray Foam by attending and being involved.
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BELDON® is an award-winning company based in San Antonio, Texas. Founded in 1946, it is a family-owned and operated business, with individual branches that specialize in the installation of products such as LeafGuard® gutters, Pella® vinyl replacement windows, ProVia replacement doors, James Hardie fiber cement siding, and residential as well as commercial roofing systems.
Four generations and 75 years later, BELDON® Roofing Company is one of the city’s highest-profile businesses with a long list of accomplishments and accolades. This past June, the San Antonio Business Journal recognized the company with a 2019 Family-Owned Business Award.
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This month's topic: How should contractors be working with distribution for success?
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Heidi J. Ellsworth road trips east and over the Atlantic to visit with Tom Bauer from Viking Products Group about sustainability and circular roofing products, specifically armored flashing from Leadax. Tom Bauer shares how the GreenWeld™ PVB Armored Flashing System, powered by Leadax, is one of the first-ever circular lead flashing substitutes, made from recycled polyvinyl butyral (PVB)which is the safety film used in laminated glass such as car windows. The conversation focuses on the need for circular products, what exactly that is and how this type of product is going to be in high demand for the built environment.
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As the labor shortage intensifies, roofing companies are being forced to find new ways to not only recruit but retain labor. John Kenney with Cotney Consulting Group has taken a leading role in developing field leadership crew training that empowers employees and attracts new recruits. His classes provide ongoing leadership training for employees working on the roof. The roofing industry is growing to understand that in order to retain talented field employees, they need to provide strong career paths, along with respect and empowerment that leads to financial, professional and personal success. John explores the culture that is being created from these trainings and how ongoing participation can help roofing companies succeed beyond the labor shortage.
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Heidi J. Ellsworth sits down with the 2023 leadership team of the Roofing Alliance Student Competition, KPost Roofing and Waterproofing Project Manager Chris Evans, Competition Chair Allen Lancaster and Roofing Alliance Executive Director Alison LaValley. It is all about the 2023 Roofing Alliance Student Competition and the construction management schools that will be competing at the International Roofing Expo on March 8, 2023. This groundbreaking competition is changing the future outlook of roofing by bringing the best of the best college-level students into the industry. Find out more and be inspired during this fun and informative podcast
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In this Coffee Conversation, sponsored by Owens Corning, we look at the roofing industry’s recycling efforts that are proving it can be done. With an industry goal of reducing landfill disposal of asphalt-based roofing materials to 50% by 2035 and to approach 0% by 2050, the Asphalt Roofing Manufacturers Association (ARMA) and its members are setting the standard for the future of roofing sustainability! Guests from Owens Corning, Laurand Lewandowski and Mark Leo join the conversation to talk about what is happening in roofing recycling today and what the future looks like. Pour a cup of coffee and join us for this critical Coffee Conversation!
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Heidi J. Ellsworth visits with Jobba Chief Customer Officer, Dennis Keglovits and Chief Technology Officer, Dan Mihai about roofing companies owning their data. For roofing contractors, too often their data is held hostage or simply not given back when dealing with software companies. Access to your data, which is also known as access security, is a key principle of data governance and managing risk. The experts from Jobba share with Heidi their mission to help contractors own their data.
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Heidi J. Ellsworth sits down with Roofing Alliance President Kelly B. Van Winkle, and Executive Director Alison LaValley, to talk about 2022 and the ongoing success of the Roofing Alliance. Kelly and Alison share the successes around their Construction Management programs, Student Competition, Giving Back programs and overall funding initiatives that have helped elevate the roofing industry. Learn what this important foundation has been doing to make the roofing industry grow and prosper.
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Pour yourself a cup of coffee and get ready for a very special episode of Coffee Conversations sponsored by IB Roof Systems. Midway through season one, the team at RoofersCoffeeShop is bringing you everything you need to know about the 2023 International Roofing Expo (IRE). With a very special guest, IRE Keynote Speaker Chris Czarnik, an award-winning international speaker and author of Winning The War for Talent and Human Search Engine, you'll learn how the labor shortage is being addressed in roofing and how we can do so much more. Joining Chris will be Kelly Van Winkle, Roofing Alliance president, Luciano Perez, safety director at KPOST Roofing and Waterproofing and Jason Stanley, president of IB Roof Systems. They will share information about the Student Competition, expanded Latino classes, ProCertification® and other events at the 2023 IRE.
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Spark Solar is on a mission to bring solar to every roof in Texas, including yours and they are in it for the long haul, building a company that will last. Listen to this insighteful Roofer of the month podcast to learn more about Spark Solar and how to incorporate solor into your compnay? Join RoofersCoffeeShop in celebrating Spark Solar and awarding them the honor of being the R-Club Roofer of the Month for January 2023!
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This month's topic: Understanding your company's numbers
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Why should roofing companies offer preventative maintenance? Greg Hayne of Hayne Coaching Group and Eugene Zukowski Head of Implementation and Training at Jobba Trade Technologies, will share why start one and how to easily enhance your roofing service department by offering preventative maintenance to your customers. Partnered with Jobba Trade Technologies, Greg speaks to data where Jobba found that only 28% of roofing companies have active maintenance contracts, a huge missing opportunity for roofing contractors. In this RLW, Greg and Eugene will review the importance of preventative maintenance and how roofing contractors can build and use certain practices to maintain new and existing customers.
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Heidi J. Ellsworth meets with Justin Shirley, CEO & President of Achten’s Quality Roofing and President of Roofing Contractors Association of Washington (RCAW). As a fellow board member, Heidi visits with Justin about the upcoming RCAW tradeshow in January 2023. It is one of the first tradeshows of the year and offers exceptional education, tradeshow continuing education and networking. Justin talks about the importance of state roofing associations and local tradeshows.
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Heidi J. Ellsworth sits down with Reed Hitchcock, ARMA Executive Vice President and Aaron Phillips ARMA Vice President of Technical to talk about the state of asphalt roofing. With the 2023 Excellence in Asphalt Roofing Awards recently launched, they are continuing to showcase the performance and sustainability of asphalt. They will share information about new initiatives and research from ARMA that are making a difference in the roofing industry including the 2022 edition of the Residential Asphalt Roofing Manual – Design and Application Methods.
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Heidi J. Ellsworth visits with Justin Koscher, president of Polyisocyanurate Insulation Manufacturers Association (PIMA) about the industry survey that PIMA has lead with other industry associations. It is an incredibly knowledgeable industry resource. They talk about the recent industry study which assesses the impact of commercial roof insulation retrofits on state- and national-level energy use, energy costs and carbon emissions. While the study’s in-depth findings span across a rather intimidating 100+ page report, Justin offers easily digestible, bite-sized nuggets of information that listeners will find interesting and applicable to their trade.
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Heidi J. Ellsworth meets up again with Eric Carlisle, the cofounder and Chief Marketing Officer of Labor Central. This unique technology start-up is an on-demand recruiting platform connecting roofing contractors to roofing crews to deliver manpower. Eric and Heidi talk about the intense need for skilled labor and bringing crews and contractors together in an easy format that works. They will also talk about how some roofing companies may also be working as sub-contactors to other roofing contractors and how it can help keep crews busy and companies profitable.
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Heidi J. Ellsworth sits down with Patrick Fingles, CEO of LEAP, to discuss their acquisition of JobProgress. With this dynamic combination, the LEAP/JobProgress teams are working with customers to grow their businesses more than ever. They will talk about how contractors can go from under a million to much more with business productivity management software and why they need to start now. The need for processes and systems continues to be the foundation of success for exterior contractors and Patrick shares how they can help contractors establish that success.
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In this poignant and exciting Coffee Conversations, sponsored by CertainTeed, Heidi J. Ellsworth will be discussing the new diversity, equity and inclusion (DEI) course from National Women in Roofing. The program is called REAL Roofing and the DEI Essentials learning journey is the course. Through a one-month interactive series, the DEI roofing industry education program is available at a low cost for any company to provide access to the program for its employees. The course of study centers on four major themes: Identity & Language, Bias Awareness, Prejudice & Discrimination, and Inclusive Leadership & Culture. RoofersCoffeeShop is proud to give these incredible women the stage to bring the roofing industry into a new era of diversity, equity and inclusion. You won’t want to miss this captivating Coffee Conversations!
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Heidi J. Ellsworth road trips to meet with David Corson is the publisher/editor of Commercial Construction & Renovation. Heidi invites David to Roofing Road Trips to look at the state of the industry around commercial construction for 2022. David had been a thought leader in commercial construction for decades and sheds light on what is happening with building owners, facility managers and general contractors in the commercial space. It is a great road trip to look back at 2022 and forward to 2023 in the commercial construction world.
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Heidi J. Ellsworth road trips to the Midwest to virtually meet with Eric Younkin, MTL’s VP of Product and Engineered Services. MTL Holdings, which is the parent company of Metal-Era, Hickman Edge Systems and Citadel Architectural Products, is changing the look of the rooftop with Falcon technology. Eric and Heidi will talk about how the Falcon Roof Measurement Tool has revolutionized the accurate measurement of the roof edge, how it is now available throughout the entire Regional Technical Sales (RTS) team for MTL Holdings and what that means for roofing companies.
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Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Hunter Panels, this episode welcomes Trent Cotney and industry foundation representatives including Kelly Van Winkle, president of the Roofing Alliance; Chuck Chapman, chairman of Davis Memorial Foundation; John Hellein with the FRSA Educational & Research Foundation and Bill McHugh of the CRCA Foundation. On December 1, 2022 for the whole day of the Coffee Conversations, Trent Cotney will be matching donations made to these four roofing foundations up to $2,500 per foundation. Trent and guests will share how important it is to give back to our industry in order to recruit the next generation as well as help current members of this profession and how giving back can help companies grow professionally. Learn more about each of these charitable programs during this unique and exciting Coffee Conversations and be sure to donate on December 1, 2022!
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Heidi J. Ellsworth virtually road trips across country to Pennsylvania to meet with Equipter founder Aaron Beiler. With a long history with RoofersCoffeeShop, Heidi and Aaron connect on how the industry has changed with the adoption of Equipter equipment. They talk about the importance of using technology to help with the labor shortage and the expectations of homeowners during the roofing experience. This podcast offers a glimpse of the past with a huge spotlight on the future.
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Heidi J. Ellsworth visits with April Hall the President of Storm Consultants, LLC and the SRC Summit. April has been helping storm restoration contractors succeed through live events since 2011. As a two-time bestselling author, April has been committed to bringing the highest level of integrity and education to the roofing restoration market with the SRC Summit and continuing education. Heidi and April will talk about the SRC Summit which brings in contractors from all over the U.S. for 3 days of learning, networking, relationship building and fun.
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This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about the technology of color matching sealants. Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand. Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares what is happening with the growth of metal roofing and siding. She explains how important color matching is for labor savings and customer satisfaction.
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Heidi J. Ellsworth meets up with Michelle Lane, Vice President of Marketing & Communications for Holcim Building Envelope at the 2022 NRCA fall meetings for an in-person Roofing Road Trips. They talk about the major branding change from Firestone roofing, wall and lining systems to Elevate that Michelle has led. For 40 years, Firestone and its ever-expanding portfolio of building products has provided roofing services known by everyone. As Elevate, they are taking that to the next level—tackling the challenges contractors face every day, while evolving the way the industry builds. Michelle and Heidi talk about the branding change and the future of Elevate in the roofing industry.
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Heidi J. Ellsworth shares the excitement of sitting down with brand ambassadors, the Kruse Brothers. Randy and Steve Kruse of Kruse Brothers Inc. have taken their knowledge and passion on the road talking with other industry professionals about innovative products and better ways to build. They join Roofing Road Trips to talk about the importance of choosing the right siding. They became brand ambassadors in order to help promote high-performance construction products and in this road trip they share not only how to pick the right siding products for your business offerings but also how to differentiate your business by adding siding as a strong exterior product.
Heidi J. Ellsworth sits down with Mark Gies of S-5! in this very relevant Roofing Road Trip to talk about how the recently passed Inflation Reduction Act (IRA) will be affecting the solar and metal roofing markets. Mark has seen firsthand that metal roofs are the best place to install solar panels because of their long service life. The team at S-5! is seeing a growing interest in solar since the announcement of the many incentives now available through the Inflation Reduction Act and subsequently expect to see the metal roofing sector continue to grow as a result. Don’t miss this leading-edge podcast that can help you prepare your business for more solar and more metal roofing.
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Heidi J. Ellsworth heads to Baton Rouge, Louisiana to virtually meet with Susan Eccles, Special Council for Adams & Reese to talk about drone regulations. Susan specializes in the legalities of drones on construction sites including how to get started, regulations, privacy and the need for pilot licensing. Don’t miss this important information that could help your business start adopting the advantages of drone use.
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Join us for this Coffee Conversations, sponsored by Tremco and WTI, as we talk about mental health in construction. Our industry ranks second highest in suicide rates and research shows that up to 90 percent of people who die by suicide have a mental health condition. We welcome Mandy McIntyre of Level Up Consultants, who is certified in Mental Health First Aid, along with Christee Holbrook of Graham Roofing and Tom Truelson of Forest Roofing who will discuss how they approach this topic within their roofing companies. They will also share strategies for creating a culture of support and understanding to help team members who may be struggling with their mental health. Grab a cup of coffee and join us for this life-changing conversation.
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Heidi J. Ellsworth visits with Luciano Perez, Safety Manager for KPost Roofing and Waterproofing out of Dallas, Texas about the important International Roofing Expo (IRE) class focused on the Latino culture in roofing. Luciano will be moderating a panel during the IRE educational classes on how to better incorporate and empower the Hispanic culture in every roofing company. The educational class named, “Challenges and Opportunities when dealing with Safety and the Latino Workforce: Are you a Good Safety Leader?” will Identify challenges and opportunities when dealing with safety and the Latino Workforce, communicate better with our Latino coworkers, differentiate the roll of leader vs. manager and help the audience look at the big picture in Latino culture. Heidi and Luciano will talk about the panel that has been assembled along with what needs to happen to grow professionalism and inclusiveness in roofing.
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In this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner virtually meets with Michelle Mulder, owner of Nailed It Roofing in North Bay, Ontario, Canada and the winner of Beacon’s annual North American Female Roofing Professional of the Year competition, which shines a spotlight on inspiring women in the roofing industry across the U.S. and Canada. Michelle has enjoyed hands-on work since taking shop classes in high school, where she looked forward to a career in the trades. As a woman, she found it difficult to be hired in construction after high school, so she enrolled in the Renovation Techniques Construction Carpentry Program at Canadore College. Upon graduating in 2005, she was hired as a carpenter, framing houses and sheathing roofs. Learning more about the on-site trades, she grew a passion for roofing. In 2015 Michelle started her own business, Nailed It Roofing, which has been one of the top roofing companies in North Bay, Ontario for the past seven years. As the winner of Beacon’s Female Roofing Professional of the year 2022, you don’t want to miss Michelle’s inspiring story of strength and perseverance in this episode of Roofing Road Trips.
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The Roofing Economic Outlook looks at the economic forces influencing the roofing industry today and in the future. It is an ongoing conversation and transfer of knowledge featuring Mischa Fisher, Chief Economist at Angi. Regularly he will share insights, forecasts and current economic indicators with Heidi J. Ellsworth of RoofersCoffeeShop through video conversations and highlights.
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Join us for this look inside the roofing industry as we reveal the results of our latest trends report, sponsored by Beacon. This insightful episode of Coffee Conversations will share what contractors are reporting in regards to material shortages, labor challenges and overall business issues.
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Heidi J. Ellsworth sits down virtually with Vault Health Strategy’s Ted Ryan and NRCA insurance leader, Cheryl Ambrose, to talk about health insurance. With rising costs, higher deductibles and a lot of confusion, the National Roofing Contractors Association (NRCA) is committed to helping roofing companies find good healthcare options for their employees. Learn what is happening with health insurance and how the NRCA program with Vault Health Strategy can help you.
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In this Roofing Road Trips, it is all about "Making it Easy." Join Heidi J. Ellsworth as she welcomes ABC Supply's South Central District Manager Brad Messer to learn more about how the company is committed to making it easy for contractors to run their businesses.
From easy-to-use technology and apps like myABCSupply to programs that support contractor success through marketing and financial understanding, the company is truly committed to being "the biggest, best and easiest building materials distributor to do business with."
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Heidi J. Ellsworth road trips to visit with Sarah Schneider, Deputy Director, and Audrey McGarrell, Project Manager, of the Cool Roof Rating Council (CRRC) to talk about the sunset of the ENERGY STAR certification program for roofing products and how it will affect roofing professionals going forward. Sarah and Audrey help make sense of the change while also sharing informational resources that are provided by the CRRC.
Heidi J. Ellsworth virtually meets up with Jon Gardner of Owens Corning & Adam Bensman, the Roof Strategist to talk about sales. Owens Corning is working with The Roof Strategist to help roofing contractors up their sales game. Heidi, Jon and Adam talk about how contractors can stand above the competition and win more sales for retail, hail damage, and door to door (canvassing).
Heidi J. Ellsworth Road trips to the southeast to visit with Jeff Littleton with All Points Tile and Gary Hines with A & G Roofing to talk about custom tile blends. Blends are hot and having the ability to match pre-existing blends for small projects and big repairs is even hotter. Jeff and AJ talk about how roofing companies are able to match blends and colors for tile jobs that may just need repairs or sections replaced. This is the type of information that impresses owners with the ingenuity of roofing companies that can meet the needs of their customers.
Breaking news at METALCON 2022. Heidi J. Ellsworth sits down with Geoff Stone and Steve Gosk of Metalforming Inc. to talk about Steve Gosk’s new role as CEO. Celebrating their 25th anniversary during the METALCON show, Geoff and Steve talk about 25 years of bringing Metalforming equipment and technology to the industry along with Steve’s new position as CEO. Metalforming Inc.’s Schechtl MAX is one of the most popular selling metal folders in North America and has now incorporated technology and engineering that is taking it to the next level. Don’t miss this LIVE podcast about a company that has been improving the metal industry for 25 years and is positioned to take it to the next level going forward.
You won't want to miss this special Coffee Conversations, sponsored by New Tech Machinery, coming to you LIVE from METALCON! Join us on day one of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers and service providers who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage. MetalCoffeeShop will be hosting this first-time big event!!! The topics will center around what's hot across the country including what is to come for the rest of 2022 and into 2023. Join us for this great Coffee Conversations LIVE from METALCON on October 12, 2022 at 1 p.m. EST!
Every roofing company needs to be at the forefront of legal trends and requirements. In this Roofing Road Trip, Heidi J. Ellsworth visits with the NRCA Legal team of Trent Cotney the NRCA General Council, George Patterson, the Legal Resource Center Chairperson, Rod Petrick former NRCA Chairman and NRCA staff Alison L. LaValley and Anne Schroeder about NRCA’s premier legal conference – Decks to Dockets in Austin, Texas October 27-29, 2022. This highly popular and important conference provides tools and knowledge to enhance business operations, manage risk and help propel roofing companies to new levels of success. This dynamic team will share how contractors can learn from presenters who have decades of industry expertise, connect with fellow roofing professionals and earn continuing education credits. Don’t miss this informative podcast that will help you get registered for a crucial educational experience.
Join us as we shine a light on all things solar in this enlightening Coffee Conversations sponsored by Johns Manville (JM). Heidi J. Ellsworth welcomes the solar experts from JM as they talk about the growing popularity and changing technologies that are driving the installation of solar on both new and existing roofing systems. As governments push to reduce dependency on fossil fuels, more states are mandating the use of solar on residential and commercial buildings. Grab your coffee and get ready to join the conversation on the rapidly evolving solar market.
Learn more about Johns Manville's Photovoltaic for New or Guaranteed Commercial Roofing Systems
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Heidi J. Ellsworth visits with Andy Langham of Langham and Sons Roofing and Brandon Burden of DaVinci Roofscapes to learn how composite roofing has become a more viable option for many homeowners due to the ongoing supply chain issues. With backlogs of many types of roofing materials taking weeks if not months to fulfill, roofing contractors and homeowners alike are seeking alternative options that are available now, yet still provide superior protection for home and building owners. Listen in to learn how composites fit that bill and how their Class A and Class 4 ratings are helping save money on insurance premiums.
Heading east, Heidi J. Ellsworth virtually road trips to visit with Judy Gellar, Vice President of Events with METALCON. For over 30 years, METALCON has been bringing together every facet of the metal construction and design industry including contractors, designers, specifiers, and installers, to distributors, suppliers, and manufacturers. Judy and Heidi will talk about the upcoming METALCON which is roaring into Indianapolis in October 2022! It is a chance to experience the most innovative metal construction products and solutions while connecting with the most respected metal construction industry vendors and thought leaders.
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You won't want to miss this special Coffee Conversations, sponsored by EVERROOF and General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day two of the show as we meet with industry leaders and experts from the western region of the country. Guests include manufacturers, distributors, and leading contractors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage on the show floor.
The topics will center around what's hot across the country and the western U.S. including what is to come for the rest of 2022 and into 2023. Join us for this great Coffee Conversations LIVE from the Western Roofing Expo on September 26, 2022 at 2 p.m. PST!
Join RoofersCoffeeShop in this very special Coffee Conversations, sponsored by ABC Supply, that celebrates the heart of the roofing industry as we talk about the roofing contractors, professionals and companies we have Caught Doing Good. These individuals are doing good both inside and outside of the roofing industry every day and we will be celebrating their efforts during this uplifting Coffee Conversation.
Heidi J. Ellsworth visits with the new Roofing Alliance president, Kelly Van Winkle of King of Texas and new Roofing Alliance Vice President, Greg Bloom of Beacon Building Products about the importance and growth of the National Roofing Contractors Association (NRCA) foundation, The Roofing Alliance. With a focus on continuing to support the roofing industry, the Alliance had implemented amazing programs with the Ronald McDonald House Charities, major universities including Clemson and Arizona State and ongoing scholarships for the industry. Focusing in on the next stages of these Alliance programs, Kelly and Greg share their outlook for the upcoming year and beyond.
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Are you taking your business to the next level with technology? Heidi J. Ellsworth road trips to Dallas, TX to visit with Chris Hill the leader of Roof Hub with SRS about bringing technology into your business. They talk about the evolution of Roof Hub and how it can help roofing contractors grow their business. Technology is the differentiator for roofing company success now and in the future. Learn how your company can be part of the evolution.
Heidi J. Ellsworth road trips to Dallas, Texas to visit with Jason Stanley, CEO of IB Roof Systems about how they are making ProCertification from National Roofing Contractors Association (NRCA) more assessable than ever. In July of 2022, IB launched a program with industry leaders to provide easy assessment for ProCertification at their Dallas, Texas headquarters. They are on a journey to assess and hopefully certify up to 64 installers a day and show that the roofing manufacturing community can make a huge difference for roofing professionalism. Jason talks about how they launched the assessment program and their plans for helping installers get assessed and hopefully certified across the country. It is a true story of stepping up to make the right things happen for the industry.
Heidi J. Ellsworth meets up with Jackie Hart of Estimating Edge and Chad Davis of Duro-Last to talk about their collaboration in supplying top quality estimates for Duro-Last contractors. Both very family-based companies, they share that taking care of the customer with high touch points is critical. With the help of the Edge technology, Duro-Last has been able to streamline processes and communications in their estimating division to supply some of the industry’s strongest and most consistent estimates. Find out how this is possible on this Roofing Road Trip.
Heidi J. Ellsworth virtually road trips south to Dallas to visit with Eric Carlisle, the cofounder and Chief Marketing Officer with Labor Central. This unique technology start-up is an on-demand recruiting platform connecting roofing contractors to roofing crews to deliver manpower. Eric and Heidi talk about how the platform matches contractors and crews based on a sophisticated filtering system in conjunction with a robust review of crew credentials, experience, and certifications. Listeners will learn how they can find crews and labor fast, and effectively use a technology that is easy.
Season 4 episode 1 of Coffee Conversations!
You won't want to miss the season 4 kickoff of Coffee Conversations, sponsored by NRCA. Heidi J. Ellsworth welcomes NRCA CEO McKay Daniels and Chairman of the Board Kyle Thomas to talk about the state of the roofing industry. They will dive into positive outcomes from our Roofing Day participation and what that means for the industry along with exploring emerging issues like sustainability and the economic outlook for the roofing sector. Grab your cup of coffee and join the conversation about the latest happenings in the roofing industry and what to expect in Q4 and beyond.
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Heidi J. Ellsworth sits down with Dhaval Gajjar of Clemson University, Tony Lamanna of Arizona State University, Bill Good, former NRCA CEO and Alison L. LaValley, Roofing Alliance Executive Director
to visit about the growing influence of roofing in construction management schools. With a strong focus on growing the exposure of roofing within construction management schools, the Roofing Alliance has made huge strides in the last 10 years to bring the craft of roofing into construction management studies. With a full roofing curriculum now in circulation at Clemson University and more universities starting to adopt the courses, this team talks about how it all started, where we are now and the plan to bring more universities and students into the roofing fold.
Making it easy for homeowners is what it is all about for Donovan Morgan and Danny Filippelli of Roofs By Don. Working with IKO, Donovan and Danny had created a roofing company that provides excellent roofing services for the metro Atlanta and Savannah, GA areas. Their ROOFPRO Craftsman Premier status with IKO has allowed them provide customers the best materials and warranties available. Heidi visits with Jack Gottesman of IKO, Donovan and Danny about how making it personal has been a winning culture for Roofs By Don. Donovan and Danny shares that it is the personal touch, attention to detail and an easy-going process that separates them from their competition.
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Heidi J. Ellsworth road trips east to visit with Jon Gardner, National Training and Development Leader at Owens Corning about Owens Corning University (OCU). This progressive continuing education opportunity helps contractors make their business better, faster. Owens Corning University Power Hour webinars offer top content from industry leaders, with learning tracks for each part of your team. Heidi and Jon talk about the importance of ongoing education and how the industry is changing faster then most companies know. They also share information about the live and on-demand sessions that are providing leading-edge online education and training in the OCConnect™ Resource Center.
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Heidi J. Ellsworth road trips south to visit with Larry Miller, ARCA president about the upcoming Arizona Roofing Contractors Association (ARCA) Expo. It is ARCA's 53rd Annual Arizona Roofing Expo at Harrah's Ak-Chin Casino and Resort in Maricopa and RoofersCoffeeShop will be there. It is the only roofing expo and tradeshow in Arizona with networking opportunities, industry specific educational seminars, unbelievable deals in the Roofers' Auction (over $40K in roofing materials), sporting events, and much, much more! Tune in to this Roofing Road Trip to get the inside scoop on what will be happening and how you can attend.
Heidi J. Ellsworth virtually meets up with Kim Eckerman and Melissa Dunson, marketing leaders at TAMKO to visit about the successful launch of Titan XT. The feedback from contractors about the Titan XT has been phenomenal and they share what is being said out in the field. They have worked to get the Titan XT in the hands of contractors across the country through local events like their recent Denver open house and FRSA tradeshow. With a Texas roadshow in the future and several upcoming tradeshows highlighting the new shingle, it is a great discussion on how one shingle can change an industry.
Heidi J. Ellsworth looks to the Midwest to virtually visit with the presidents of the Roofing Contractors Association of Texas (RCAT) and Midwest Roofing Contractors Association (MRCA). Richard Koetter, president of RCAT and Kelly Lea, president of MRCA share their excitement for the upcoming joint convention taking place September 27-29, 2022, at the Fort Worth Convention Center and Omni Hotel. They want to invite the industry to join them for this mega roofing conference! With cutting-edge educational sessions for both residential and commercial roofing/waterproofing contractors, over 150 exhibitors showcasing the latest roofing products at the expo, innovations and service offerings and a whole host of fun networking events, Heidi gets an inside preview of this one-of-a-kind conference.
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Heidi J. Ellsworth heads to Florida for this Roofing Road Trip to visit with Corynn Sheridan of DuPont and Ted Deaton of RPI Roofing about withstanding coastal challenges. As a lot of people focus on just enjoying the beach every summer, roofing contractors in coastal overcome environmental degradation every day with strong roofing product choices. Ted Deaton of RPI Roofing out of Savannah, Georgia shares information about a recent project in Hilton Head, North Carolina that utilized aluminum laminated with Tedlar® PVF film sold by Metal Alliance on a condominium complex. Tedlar® was chosen for its long warranty and ability to withstand salt spray and seawater. Ted and Corryn talk about the technology behind this revolutionary product that offers unrivaled durability of the film and ease of installation. With no coastal restrictions, Tedlar® film provides a powerful solution to the metal roofing industry.
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Heidi J. Ellsworth sits down in person to visit with Jared Ribble during the 2022 NRCA Summer Meeting. Jared shares the exciting news that ProCertification is now being included in roofing system specifications. They talk about how roofing companies can build their business by helping employees get certified. It is not only about being included in roofing specifications or growing your business, but Jared also shares what he is seeing in the growth of professionalism and the overall Roofing Respect that is happening when installers are ProCertified.
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E2 Roofing officially began their journey as “E2 Design & Construction, LLC” back in 2017 and have grown exponentially in Jacksonville, FL ever since. Their company is dedicated to providing customers with quality roof repairs and replacement, as well as excellent service. E2 Roofing is owned and operated by an army veteran, which has naturally attracted other military veterans to their team. Whether employees have a military background or not, they commit themselves to military precision at every turn when working on roof repairs and roof replacements. They pride ourselves on “attention to detail” and customer care, so the customer can be assured that the project will be treated with the utmost respect. Join RoofersCoffeeShop in celebrating E2 Roofing and awarding them the honor of being the R-Club Roofer of the Month for August 2022!
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Heidi J. Ellsworth sits down virtually with Dean Curtis, CEO of Ingage to talk about the importance of data and how to interpret it to improve sales. The Ingage revolutionary technology was developed to help home improvement sales professionals create, design, implement and track sales presentations. Whether you are a sales representative, sales manager or owner of a roofing company, this technology will change your sales processes and success. An exciting feature of the software is the ability to monitor sales results and data that will help improve any roofing company. Heidi and Dean will visit about how sales leaders can monitor, benchmark and train stronger sales teams by understanding the data behind the Ingage technology.
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Heidi J. Ellsworth visits with Brad Van Dam, VP of sales for MTL Holdings, the parent company of Metal-Era and Hickman Edge Systems about their commitment to reducing prices up to 12% on five of their contractor-friendly products in their fascia and coping lines. With the economy in an ongoing state of flux, MTL Holdings has expanded manufacturing capabilities, including investment in new equipment and automation which has led to increased capacity which in turn they are passing the cost savings along to the customer in a Price Relief program. Heidi and Brad talk about this incredible initiative and how important it is for the industry to work together for success.
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These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and day two features leading contractors from Florida who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at FRSA. The topics center around what is happening across the country and in Florida concerning what is to come for the rest of 2022 and into 2023.
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These special Coffee Conversations come to you LIVE from the 100th annual FRSA convention! Join us on day one and two of the show as we meet with industry leaders and experts from all over Florida and across the country. Day one guests will include manufacturers, distributors, service providers and day two features leading contractors from Florida who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our lobby soundstage at FRSA. The topics centered around what is happening across the country and in Florida concerning what is to come for the rest of 2022 and into 2023.
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Chief Economist at Angi, Mischa Fisher, and RCS President, Heidi J. Ellsworth, discuss lumber prices, the ocean shipping reformat and, as always, how recent economic changes impacted roofing contractors and what contractors can do to prepare for future changes.
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Timecodes:
0:00 - Intro
0:49 - Lumber Prices
4:14 - The Great Recession Debate
7:48 - Gas Prices
10:00 - Ocean Shipping Reformat
13:18 - Additional Advice
Heidi Ellsworth road trips to Florida to visit with Joe Byrne, the current president of the Florida Roofing And Sheet Metal Contractors Association (FRSA) to talk about their upcoming annual convention that will be celebrating 100 years! The celebration will be epic taking place in Daytona Beach, FL where the very first convention took place 100 years ago. Heidi and Joe talk about 100 years of excellence that the FRSA has delivered to the Florida roofing community. Founded in 1922, the association has been bringing together contractors as well as businesses with related interests. They talk about how FRSA has fostered and encouraged a high standard of business ethics among its members while informing the general public of the importance of only doing business with Florida certified licensed and insured roofing professionals.
Learn more about FRSA
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Heidi J. Ellsworth sits down virtually with cyber insurance expert Andy Metzler of Acrisure and Cheryl Ambrose of NRCA, they ask the question, do roofing companies know that cyber liability is one of the biggest risks companies currently face? To help members address cyber liability risks, NRCA has partnered with Acrisure to launch NRCA’s Cyber Liability Insurance Program. It offers insurance policies that cover business interruption exposures (any business reliant on technology for its day-to-day operations has this exposure), as well as the privacy risks posed by storing sensitive data and costs associated with cyber incident response.
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Welcome to The Weekly Blend, a RoofersCoffeeShop original designed to update YOU on everything roofing. Join Heidi and Karen every Friday to see what these long time industry professionals have to say about upcoming events, new products and services and much, much more!
NRCA #SherwinWilliams #MCA #FRSA #TremcoRoofing #RoofersCoffeeShop #RoofingContractors #RoofingIndustry
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Quality Roofing & Sheet Metal is a locally owned and operated family business providing 5-star roofing repairs, soffit replacements, fascia replacements and more. If you live in Central Florida, you know how important it is to have a roof that can be trusted in every storm and season. From heavy rains to crazy wind gusts, a roof can end up being the main mode of protection between a bad situation and the safety of your family. At Quality Roofing & Sheet Metal, their team is dedicated to offering the asphalt shingle roofing installation, roof repair, and inspection services you need to ensure that what you care most about is always safe and dry. Our owner is from the Sebring, FL area and understands exactly what it takes to create a roof that will stand up to the worst Mother Nature throws at us.
Join RoofersCoffeeShop in celebrating Miles Roofing inc. and awarding them the honor of being the R-Club Roofer of the Month for June 2022!
Learn more about Quality Roofing & Sheet Metal
Welcome to The Weekly Blend, a RoofersCoffeeShop original designed to update YOU on everything roofing. Join Heidi and Karen every Friday to see what these long time industry professionals have to say about upcoming events, new products and services and much, much more!
NRCA #FRSA #DavinciRoofscapes #ABCSupply #RoofersCoffeeShop #RoofingIndustry #RoofingContractors
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RoofersCoffeeShop #RoofingContractors #RoofersForum #RoofingIndustry
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Heidi J. Ellsworth road trips virtually cross country to visit with Trent Cotney for a mid-year industry update. Recently joining Adams & Reese, Trent continues to work with leading roofing associations as general counsel. Working with NRCA, WSRCA, FRSA and many more, Trent sees what is happening in roofing like no other. Heidi and Trent visit about ongoing supply chain issues, labor, regulations and how contractors can best deal with challenges for today and tomorrow.
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Heidi J. Ellsworth road trips across country to Florida to visit with the cool roofing leaders from Polyglass. Known for their Kool Roof Coatings and in particular the Polyfresco products, Polyglass continues to take a lead in developing and manufacturing energy efficient and sustainable roofing products. Polyglass’ line of white membranes and elastomeric coatings designed to reflect the sun’s rays and keep interior building temperatures comfortable are adding up to significant long-term savings on energy bills for building and homeowners.
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This month's topic: What advice do you have for staying on top of collections?
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This month's topic: How do you fire a client that is bad for your business?
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Heidi J. Ellsworth visits with Steffney Jones, Partner Development Manager for Ruby about retooling revenue through the power of customer communications. This important topic was recently presented at the CEO Warrior event and focuses on how businesses can prepare for growth, the importance of phone calls and how outsourcing certain aspects of your business can help achieve greater profitability and revenue generation.
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Welcome to The Weekly Blend, a RoofersCoffeeShop original designed to update YOU on everything roofing. Join Heidi and Karen every Friday to see what these long time industry professionals have to say about upcoming events, new products and services and much, much more!
SherwinWilliams #RoofersCoffeeShop #METALCON #RoofingIndustry #RoofingContractors #FRSA
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RoofersCoffeeShop #RoofingContractors #RoofersForum #RoofingIndustry
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Heidi J. Ellsworth road trips down to Arizona to visit with fellow Davis Memorial Trustee, Chuck Chapman. As chairman of the foundation, Chuck has been involved with the Western States Roofing Association and Davis Memorial Foundation for close to two decades. He has been committed to helping to raise funds for scholarships for our college and vocational students. He will share the mission of Davis and the plans for the 2022 WRE Davis events and auction that will raise funds for these important scholarships.
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Heidi J. Ellsworth heads south to visit with Rob Winkle, 2022 Western States Roofing Contractors Association (WSRCA) president. They talk about the importance of roofing contractors being involved with their regional roofing association and attending and engaging in conferences like the Western Roofing Expo (WRE). As one of the leading regional conferences, the WRE will be taking place in September 2022, a new month for the conference that has traditionally been in June. With a new date but same Vegas location, Rob shares how the association has continued to grow and provide leading safety, technical and business building support for western roofing contractors and what the ROI and networking they can count on at the WRE.
Register to attend WRE this September!
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Heidi Ellsworth road trips to Florida to visit with Matt Criswell, 2022 president of the Florida Roofing And Sheet Metal Contractors Association (FRSA) to talk about their upcoming annual convention that will be celebrating 100 years! The celebration will be epic taking place in Daytona Beach, FL where the very first convention took place 100 years ago. Heidi and Matt talk about 100 years of excellence that the FRSA has delivered to the Florida roofing community. Founded in 1922, the association has been bringing together contractors as well as businesses with related interests. They talk about how FRSA has fostered and encouraged a high standard of business ethics among its members while informing the general public of the importance of only doing business with Florida certified licensed and insured roofing professionals.
Register to attend the 100th FRSA Convention!
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Showcasing the excellence of the roofing industry, Heidi J. Ellsworth visits with Mike Shifferd, Wayne Westgaard and Doug Spears of TAMKO about their experience and passion for a Six Sigma culture. As part of the team that built and championed the Continuous Improvement initiative, they share how they helped with the implementation of Six Sigma methodology at TAMKO. This leading methodology has become the standard for TAMKO’s culture of Continuous Improvement and a focus on quality that continues today, twenty years later.
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Insurance and roofing continue to strive to find the right balance. One roofing contractor from Texas who is challenging the status quo around insurance claims is Stonewater Roofing. Lead by Roland Browne and Jacob Law, it is a family owned and operated business that prides itself on customer service and excellence. Heidi sits down with Roland and Jacob to visit about their lawsuit against the Texas Department of Insurance. They are working to insure the First Amendment right of all contractors. Hoping to find the right balance to serve their customers with the right to talk to the customer about how they are covered for roofing repairs. Don’t miss this groundbreaking episode of Roofing Road Trips.
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Heidi J. Ellsworth road trips cross country virtually to visit with Kate Ratcliffe, marketing manager for LEAP. With a combined passion for sales, marketing and technology, Heidi and Kate talk about the importance of putting the right tools into the hands of sales professionals. Getting past handwritten notes, napkin estimates and business cards under the door, LEAP has brought all the essential elements of a home improvement sale into an easy to use software application. Learn how this software can change your business.
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Heidi J. Ellsworth road trips to Chicago, IL to meet with the Jobba team for this Roofing Road Trip. Steven White and Jim Rizzo visit with Heidi about how roofing contractors can develop a long-lasting relationship with their tech companies along with what type of questions should be consistently asked of the tech company. From API capabilities to data management and everything in between these experts discuss the current environment along with sharing wisdom for contractor technology success.
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Miles Roofing repairs, re-roofs, and installs new commercial & residential roofs. They work across the entire commonwealth of Virginia and the North-Eastern part of North Carolina with their corporate offices located in Chesapeake, VA. Sherri Miles-Foley, President Miles Roofing represents the fourth generation of Miles leadership. Sherri took her college degree from Georgetown University and worked with a law firm in Northern Virginia for two years prior to entering the roofing business. Sherri worked for Georgia’s “Family Business of the Year”, L. E. Schwartz & Son, Inc. of Macon for several months, prior to growing into her current position.
Join RoofersCoffeeShop in celebrating Miles Roofing inc. and awarding them the honor of being the R-Club Roofer of the Month for June 2022!
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In this very special final episode of the third season of Coffee Conversations, RoofersCoffeeShop and Johns Manville celebrate pride month. Jess Cress of SRS Distribution, Maureen Greeves of Tremco Roofing and Building Maintenance, and Zeb Sukle of Johns Manville sit down with RoofersCoffeeShop’s Heidi and Megan Ellsworth to discuss their experiences being queer in the roofing industry. You won’t want to miss this groundbreaking webinar to learn more about the LGBTQIA+ community in and out of roofing and what you can do to support those in your own community.
Learn more about our sponsor, Johns Manville
Watch the Webinar HERE!
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Welcome to The Weekly Blend, a RoofersCoffeeShop original designed to update YOU on everything roofing. Join Heidi and Karen every Friday to see what these long time industry professionals have to say about upcoming events, new products and services and much, much more!
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Heidi Ellsworth, RCS President road trips to Texas to talk with EVP / Chief Human Resource Officer, Carrie David. Starting as the Chief People Officer in 2021, she has been responsible for creating and driving the people strategy across SRS, including strengthening an exceptional culture, enhancing training and career development for employees and furthering a strong diversity and inclusion journey. SRS is known for an extraordinary culture that has changed expectations of employees throughout roofing. Carrie talks about the culture pledge made by SRS leadership to all SRS employees that was started at the top by CEO Dan Tinker and continues to permeate the company at all levels. Carrie shares the importance of a strong culture of empowerment that leads to success for any company. Don’t miss this inspirational road trip.
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Mischa Fisher, Chief Economist at Angi, and RCS President, Heidi J. Ellsworth, discuss everything roofing contractors need to know about what's happening in the economy now. This is the show to watch if you are a contractor and/or business owner wanting to protect your bottom line and strengthen you business.
Roofing Economic Outlook Episode 3 Sponsored by Angi!
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Timecodes:
0:00 - Introduction
2:56 - Talk of Recession
4:48 - Raising Interest Rates
8:28 - Home Values
10:13 - Additional Advice
11:54 - Conclusion
Join RoofersCoffeeShop® President Heidi J. Ellsworth and Angi’s Chief Economist Mischa Fisher for the second episode of Roofing Economic Outlook. Sponsored by Angi, this series brings the world of economics and roofing together through thought-provoking discussion and problem-solving. In the second episode of Roofing Economic Outlook, Mischa and Heidi continue their discussion on inflation and it's implications in the building envelope. Mischa also provides tips on how roofing businesses can stay ahead of market swings and continue gaining profits. Roofing Economic Outlook Episode 2 Sponsored by Angi!
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Chief Economist at Angi, Mischa Fisher, and RCS President, Heidi J. Ellsworth, discuss how the recent economy has impacted roofing contractors and what contractors can do to prepare for future changes. Market swings, inflation and labor costs are just the tipping point of this informative conversation.
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Timecodes:
0:00 - Intro
0:56 - Volatile Economy
5:00 - Inflation and Labor Costs
8:09 - Mitigating Inflation
10:48 - The Federal Reserve
13:00 - The Labor Market
15:43 - Other Variables
This month's topic: How do you fire a client that is bad for your business?
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Welcome to The Weekly Blend, a RoofersCoffeeShop original designed to update YOU on everything roofing. Join Heidi and Karen every Friday to see what these long time industry professionals have to say about upcoming events, new products and services and much, much more!
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With the roofing industry projected to grow 12% — much higher than the national average of 5% — the opportunities available in roofing are increasing, as are the training needs. This Coffee Conversations will focus on the growing need for apprenticeships and what the industry is doing to meet that need. Leading roofing professionals will talk about how the National Roofing Contractors Association (NRCA), Associated Building Contractors (ABC) and local roofing professionals are working jointly with the National Center for Construction Education & Research (NCCER) to establish a workforce development solution for the roofing industry. The new NRCA/NCCER apprenticeship program has made huge strides and also has a unique, new roofing school in Arizona led by Henry Staggs, an NCCER Craft Instructor.
Learn more about NCCER
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Heidi J. Ellsworth, RCS president is off on another road trip with recurring RRT guest Darci Kunard with Titebond. Darci always has great information around sealants and caulking and in this podcast, they talk about the product adoption of PVC trim and the importance of using the right sealant. Darci shares how PVC trim with the right sealant like Titebond PVC Trim Adhesive and Sealant and their PVC Trim Joint Adhesive are gaining in popularity due to the weatherability, performance and labor saving qualities.
Learn more about Franklin International and Titebond!
In this Roofing Road Trips, Heidi J. Ellsworth visits with Rich Thompson, Director of Marketing and National Business Development at ABC Supply about their forty years of roofing history and how the company has built a very successful culture focused on their employees. Since 1982, they have become the country’s largest wholesale distributor of roofing supplies and one of the largest suppliers of siding, windows and exterior and interior building products, tools and related supplies. Rich and Heidi talk about the history of ABC Supply, their commitment to giving back and how they are moving rapidly into the future by offering the myABCsupply technology that has enabled contractors to grow their businesses.
Learn more about ABC Supply
Learn more about Homes For Our Troops
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This Roofing Road Trip is all about metal, Metal Panel Roof Systems to be specific. The National Roofing Contractors Association (NRCA) recently released their new ProCertification for Metal Roof Systems, and it is a hit! Heidi J. Ellsworth visits with Jared Ribble about the new ProCertification program and the importance of metal in roofing. They will also talk about the importance of specific training for metal roofing and how that segment of the market continues to grow. They also discuss the importance of association collaboration and the role the Metal Construction Association (MCA) played in the new program.
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Heidi J. Ellsworth takes a very special road trip to meet with Eric Oberembt and Paul Reed of Roofers in Recovery. In this Caught Doing Good Roofing Road Trip, Eric and Paul share the history and challenge of Roofers in Recovery. This nonprofit organization is focused on empowering people in need of stabilizing and improving their lives through treatment programs that serve them best working in partnership with an amazing staff and community of compassionate people. This very special road trip will share the challenge of raising funds to enable 100 rehabilitations in 2022. Don’t miss this!
It is all about safety and the top five OSHA initiatives that roofing contractors need to be aware of in 2022. In this Coffee Conversations, sponsored by Tremco and WTI, Heidi J. Ellsworth brings together a team of experts to answer hard questions about safety and OSHA. Trent Cotney of Adams and Reese, Frank J. Marino, CSP of Safety Check, Inc. and Ed Hausknecht, Senior Safety Manager at Tremco/WTI share the top five OSHA initiatives to watch out for in 2022 while answering OSHA regulation questions that are top of mind for contractors. They will also talk about the 2022 National Safety Stand-Down which takes place May 2-6, 2022. Pour your cup of coffee, collect your questions and let’s work through how every roofing professional can go home safe while also helping their company avoid OSHA fines.
Tremco #WTI #TremcoWTI #SafetyStandDown #SafetyCheck #TrentCotney #AdamsandReeves #RoofersCoffeeShop #RCS #WheretheIndustryMeets #RoofingRespect
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For over 30 years, The Roofing Friend has been delivering professional roofing results for clients throughout the Bay Area. The key to their longevity has been in the delivery of a superior customer roofing experience. They are experienced sheet metal fabricators and if you’re in the market for a custom metal roof, then they are your team.
The Roofing Friend works hard for every single client to ensure that you are 100% happy with your roof. From new installations after a bad storm to roof leak repairs, The Roofing Friend can do it all. You will always be greeted as family and you will always receive an accurate assessment with a responsive, affordable quote for their services. They are always prepared to impress their customers.
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This month's topic: How do you fire a client that is bad for your business?
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This month's topic: How do you deal with toxic employees?
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Heidi J. Ellsworth meets up with Brad Van Dam, VP of Sales for MTL parent company of Metal-Era and Hickman Edge Systems. These companies hold one of the broadest portfolios of tested roofing and building envelope perimeter securement solutions on the market. With the recent release of the Falcon Roof Measurement Tool, they are once again revolutionizing the science of the roof edge. They are bringing proactive solutions to the roofing market’s productivity problems through technology (The Falcon), price relief and quick ship solutions. Don’t miss this groundbreaking Roofing Road Trip as we talk about the future of roof perimeters.
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In this episode of Roofing Road Trips, Heidi ventures over to the Tremco/WTI headquarters to talk all things safety in celebration of the National Safety Stand-Down! Join Heidi J. Ellsworth, RoofersCoffeeShop President, as she chats with Ro Lewis, Tony Kotnik, Morgan Minter and Sarah Panter from Tremco and WTI about their safety initiatives and how they are innovating within this industry to make everyone safer. After participating in all nine years with the Occupational Safety and Health Administration’s (OSHA) National Safety Stand-Down (May 2-6, 2022), the Tremco Construction Products Group Field Safety team can talk about the history and the future of safety and how important it is to a good company culture.
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In this captivating episode of Roofing Road Trips, Heidi J. Ellsworth, RCS president sits down with Jeff Littleton of All Points Tile. This podcast covers everything All Points Tile - the history, the tile, the unique identification and matching process and the supply challenges. If you need tile in this supply chain crisis, then All Points Tile is the place to go!
Learn more about All Points Tile in their RCS Directory!
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Heidi J. Ellsworth road trips across the country to visit with Scott Seaton and Tom Christner of Rocket Equipment. In this very enlightening Roofing Road Trip they talk about how Scott developed and then worked at making the Trash Rocket line of equipment a game changer for roofing companies. The Trash Rockets are commercial grade trash chutes designed to expedite the removal of roofing materials and construction debris commonly found on job sites. They help contractors generate more profit with more competitive bids. They help crews save setup time, save tear-off time and save cleanup time with less mess and less risk of damage to buildings. Learn how this important tool can make a huge difference in your roofing business.
Check out the Rocket Equipment Directory!
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Heidi J. Ellsworth visits with IB Roof Systems™ brothers Jason and Shawn Stanley about the first-ever documented Carbon-neutral roofing membrane from IB Roof Systems. As the leading provider of PVC roofing solutions for flat or low-sloped roofs, IB Roof Systems provides accurate information to help roofing contractors and clients make informed decisions regarding their environmental accountability. IB Utilized studies from the U.S. Department of Energy, Environmental Protection Agency, Environmental Product Declaration, and Environmental Consultants to develop a calculator informing building and homeowners when the IB PVC reflective membranes will become carbon-neutral in each state. The calculations for carbon neutrality are not solely based on reflectivity but incorporate the sum of IB Roof Systems business model, including direct-to-contractor distribution, five strategically located warehouses, longevity, and the resiliency of their membrane for nearly 40 years. The podcast focuses on the importance of being prepared for the future of roofing sustainability and how IB Roof encourages contractors and building owners to think about environment accountability and use sustainable materials.
Learn more about IB Roos Systems Sustainability program
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You will not want to miss this poignant and important moment in roofing in the next Coffee Conversations that is all about mental health awareness. Mandy McIntyre of 1st Choice Roofing and Christee Holbrook of Graham Roofing join Heidi Ellsworth to talk about how you can start the mental health conversation in your business and where to find resources. The construction industry has the highest rate of suicide in any industry, and we are going to talk about why and how to stop it. Please join us to learn how to help someone that is hurting, including yourself, and how to make this a regular topic of conversation in your company.
Check out the Tremco/WTI Directory on RCS!
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Join RoofersCoffeeShop® as we open up conversations about what is top of mind for roofing contractors and the overall roofing industry right now! Two Thursday mornings a month (7 am Pacific), the team at RCS will video chat with the roofing industry and leading professionals in a Q&A format. Pour a cup of coffee and bring your questions and best practices online as contractors talk to each other while learning from a variety of business and industry experts.
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In this special Roofing Road Trip, Heidi J. Ellsworth Road Trips south of Seattle to visit with Lori Jerome of PABCO. With some of the strongest and unique shingles on the market, PABCO continue to offer a way for contractors to differentiate and offer unique looks and performance. Lori is offering information and differentiators for roofing companies. Heidi and Lori talk marketing, shingles that offer distinction and working with companies that deliver more than just product.
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In this Coffee Conversation, sponsored by ABC Supply, we'll hear from Brigadier General USA (RET) Tom Landwermeyer about ABC Supply's involvement in Homes For Our Troops, a nonprofit dedicated to building and donating specially adapted custom homes nationwide for severely injured post-9/11 Veterans, enabling them to rebuild their lives. The organization aligns with the company's core values of Give Back and American Pride. Bring your questions about how your business can be involved in helping veterans' organizations like Homes For Our Troops.
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ABCSupply #CoffeeConversations #RoofersCoffeeShop #RoofingContractors #RoofersForum #RoofingIndustry
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The Durable Slate Company is an award winning slate roofing company serving the Eastern United States with offices located throughout Ohio and Maryland. Founded in 1986, The Durable Slate Company provides premium historic roofing services and has earned numerous high-profile awards for busines integrity and roofing ingenuity.
Established in Columbus, Ohio, over thirty years ago, they started as a small slate roofing company. Through quality service, sound methods and professional integrity, they quickly grew and now offer their roofing services nationwide. They follow The Durable Way: Incredible craft, service, transparency and professional integrity and that is why they are this month's RoofersCoffeeShop R-Club Roofer fo the Month.
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Heidi J. Ellsworth visits with Corynn Sheridan of DuPont and Tara Faulkner of Metal Alliance about a revolutionary film this is offering the metal roofing industry a new way of looking at metal protection. With over 60 years of proven performance, Tedlar® PVF Films from DuPont are trusted and have been used in aerospace, transportation, graphics and signage, building and construction, and now in roofing. When the film is applied to metal panels, it enables excellent longevity and performance in extreme environments, without coastal restrictions. Working exclusively with Metal Alliance, a premier supplier of prime grade metal coil and flat, DuPont has them as the exclusive provider of DuPont™ Tedlar® PVF Film on metal panel roofing and wall systems. Corynn and Tara will talk about the future of metal protection and why film offers a great alternative for long term warranties and performance.
Learn more about Dupont!
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Coffee Conversations celebrates Women's History Month with thought-leading women who will reflect on the role women have played and are playing in the roofing industry. The legacy of amazing women in roofing and the women in between who have continued to push for inclusion will be a main topic along with recruiting the next generation of women in roofing. Pour a cup of coffee and join us for this insightful and important topic.
In this episode of Roofing Road Trips, learn how to fight the labor shortage with prefabricated roof flashings & accessories. Greg Marrow of FlashCo visits with Heidi J. Ellsworth on the important topic of learning new technologies and techniques that reduce labor needs while improving performance of crews and overall quality of final roofing systems. More and more roofing products are being prefabricated, saving time and labor on the roof. Greg shares how roofing companies can embrace the technology and processes of prefabrication.
Heidi J. Ellsworth visits with Gary Cohen of Certified Contractor Network (CCN) about their upcoming conference - CCN’s RENOVATE Spring Conference. It will be taking place from April 28-30, 2022 in sunny Scottsdale, AZ at the fantastic Talking Stick Resort. RoofersCoffeeShop will be there. Gary and Heidi have a great conversation in this Roofing Road Trip about the importance of ongoing education, training and networking for every roofing professional and how CCN has been delivering that for decades.
In this informational Coffee Conversations sponsored by National Roofing Partners, we dive into the confusing and potentially dangerous world of safety certification for equipment operators. Many roofing companies are trying to navigate the changing classifications for ANSI A92 standards for mobile elevated work platforms (MEWPs). As equipment evolves so do training and certification standards. The experts from United Rentals, National Roofing Partners, RainCoat Roofing and Springer-Peterson Roofing talk about the requirements, confusion and liabilities that roofing companies are experiencing. Pour your cup of coffee, get your questions and safety director ready for this very important conversation.
BELDON® is an award-winning company based in San Antonio, Texas. Founded in 1946, it is a family-owned and operated business, with individual branches that specialize in the installation of products such as LeafGuard® gutters, Pella® vinyl replacement windows, ProVia replacement doors, James Hardie fiber cement siding, and residential as well as commercial roofing systems.
Four generations and 75 years later, BELDON® Roofing Company is one of the city’s highest-profile businesses with a long list of accomplishments and accolades. This past June, the San Antonio Business Journal recognized the company with a 2019 Family-Owned Business Award.
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This month's question: "What is your advice for running and growing a family business?"
Co-Founder & Director of Assessment Danny learned two important things as a young age: to work hard and be humble in everything he does. Coming from a modest family, he was forced to create his own success in life. As a Dyslexic student in school, he was treated differently throughout his upbringing and his potential was questioned by everyone around him. As he grew up, these experiences fueled his desire to push boundaries and prove what was possible.
From a struggling middle school student, Danny graduated high school with a 4.0 GPA, and started his own trades business, employing 12 full time staff and making enough money to buy his first home. By age 20, Danny had taken a leadership position for a franchise company and grew sales by 225% in one year, ultimately operating 100 staff and helping the organization develop its presence in Western Canada. This inspired him to take what he had learned, and help entrepreneurs all over North America move past adversity and reach their full potential.
In 2015, Danny started Breakthrough Academy, a company made to help entrepreneurs in the trades grow their company’s profitability, while taking back control of their time. Breakthrough Academy is currently working with over 330 business owners across North America, managing over $900 million worth of revenue, and was rated as Canada’s 106th fastest company in The Globe And Mail's Report on Business; the third consecutive year on a top growth list for the BTA.
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This installment of Roofing Road Trips is diving deep into the “closer’s mindset” with John DeRosa from SRS Distribution. Heidi J. Ellsworth, RCS president, sits down with John to talk all things sales, including sales training and getting comfortable asking for the sale. If you are looking to enhance your sales then this is the episode to catch.
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CEO - Art Unlimited Anna Chapman Anderson, CEO of Art Unlimited, has grown up working in the marketing industry. As a second-generation owner, Anna is leading Art Unlimited in multiple industries and specialties. Anna and the Art Unlimited team have received numerous awards and recognition within the marketing industry. One such award is the coveted Google Premier Partner status.
Anna speaks on national stages across the United States for Owens Corning, Best of Success, and other national events. She enjoys working alongside business owners, helping them obtain success. With a keen digital marketing emphasis, Anna has the ability to stay one step ahead of the marketing landscape.
Because relationships are a key component in the success of Art Unlimited, Anna sits on the board of the Roofing Technology Think Tank and is on the Executive Committee for National Women in Roofing. As an Owens Corning Business Accelerator & Cotney Consulting Group Affiliate partner, Anna continues to help roofing contractors drive maximum marketing ROI. In her downtime, you will find Anna enjoying time with her family and their sled dog racing team. Her most recent hobbies have been experimenting with cooking and photography.
Learn more about Anna!
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Mandy McIntyre is the Operations Officer at 1st Choice Roofing Company in Cleveland, Ohio. Mandy grew up surrounded by construction, as her parents operated their own general contracting business – it was only natural to find a career that was cultivated from her roots. She began her tenure at 1st Choice Roofing in 2013 and has helped facilitate company growth of over 850% in that time. Focusing on the core values of integrity and education, Mandy is a content contributor for BOMA of Greater Cleveland, offering CEU’s in the state of Ohio for building owners and realtors regarding roofing preventative maintenance and service. Mandy has been published in numerous print and video publications, and is a proud member of National Women in Roofing as a contributor at their annual conference.
In her free time, Mandy is passionate about TRX, yoga and meditation and can be found working on her practice as both a certified instructor and devout student. Her favorite places as of late are the woods on hikes with her rescue dog, Ghost, or in the gym trying to better herself. Mandy believes it’s the simple things in life that bring the greatest joy, which helps keep a balance between work and life no matter the situation. When managing her day to day routines she consistently reminds herself of a favorite quote from Roman emperor Marcus Aurelius: “Be tolerant with others and strict with yourself.”
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In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at Everroof. The two discuss the upcoming launch of the new Everroof silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. Will shares the enormous growth of silicone roof coatings and how Everroof is offering solutions for roof restoration both residentially and commercially. You will not want to miss this information packed episode, make sure to listen to the end and you could win a coffee machine for your company’s break room!
Submit a photo of you listening to the episode for a chance to win a Keurig for your office!
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Heidi J. Ellsworth, RCS president, sits down with Frank Farmer, the creator of the Metal Roofing Consultants (MRC) Sales Bootcamp. Metal roofing is one of the fastest growing segments of roofing. Are you looking to sell more metal roofs? The MRC Sales Bootcamp is the place for you. Frank works with roofing companies every day to grow metal roofing sales through tried-and-true sales practices. Learn from a leading sales consultant and owner of his own metal roofing business about how to take your business to the next level. Also find out how to sign up and attend the next boot camp along with what to expect!
Heidi J. Ellsworth, RCS President, sits down with General Coatings CEO Will Lorenz to talk how they are bringing new solutions to the market and particularly the HOA market. With high demand from consumers for not only solutions to the material and labor shortages but also progressive solutions for energy and cost savings. The combination of spray foam insulation and high-performance coatings has created a strong market for contractors to offer solutions around energy savings, solar and environmental solutions. Will shares what is happening and how to incorporate these solutions in your business.
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RoofersCoffeeShop hosts an important conversation about what to expect from Roofing Day in D.C. 2022. Heidi J. Ellsworth talks with The Honorable Reid Ribble and Deborah Mazol from NRCA, Randy Ober from SPRI and Sherri Miles of Miles Roofing Inc. about this year’s in-person visit to our nation’s capital April 5 and 6. All roofing professionals are encouraged to attend and meet with their legislative representatives to discuss top issues facing the roofing industry. Pour a cup of coffee and join us for this important Coffee Conversation.
Register for Roofing Day!
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Join us as we celebrate Black History Month and diversity in roofing in the next Coffee Conversations! Heidi welcomes Rae July of Chinook Roofing and Terae Kearney of IronShore Contracting. The ladies will talk about being black women in the roofing industry and why inclusion in roofing is the key to the future success of the industry. Mandy McIntyre of 1st Choice Roofing joins the conversation as a member of the NWIR DEI committee who are shining a light on the need for diversity, inclusion and equity in the roofing industry. Don't miss this important conversation that will provide incredible insight into the benefits that come with diversifying your business and the industry overall.
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RoofersCoffeeShop president, Heidi J. Ellsworth chats with Jack Gottesman of IKO about their IKO ROOFPRO Program. The two chat about the revolutionary ROOFPRO program that provides turnkey business systems, customized Salesforce-based lead management systems, and ongoing innovative industry programs to take your business to the next level. The IKO ROOFPRO Program makes it easy for you to power up your profit potential like never before, so don’t miss this episode to learn more!
RoofersCoffeeShop is honored to be celebrating Go Roof Tune Up™ as our February R-Club Roofer of the Month! Go Roof Tune Up™ is comprised of certified roofing professionals and expert craftsmen with a senior management team of a combined 140 years of roofing experience. With this experience and continuing education for all team members they are convinced that roof maintenance is the best way to ensure the longevity of a roof and that by far most roofs can be repaired rather than replaced. Go Roof Tune Up™ is the premier provider of roofing services including repair, maintenance and replacement. They currently offer services in a number of States and the list is growing regularly. They work with homeowners, real estate professionals, property managers and home investors. Because of their extensive roof repair experience, Go Roof Tune Up™ can confidently offer you an exclusive 5 year no Leaks Limited Warranty- on your ENTIRE ROOF!
RoofersCoffeeShop #RoofingContractors #RoofersForum #RoofingIndustry
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Don't miss this Coffee Conversations, sponsored by General Coatings, as we welcome Rohan Gupta, the next generation of General Coatings' leadership, Clemson University students Ayushi Raj Dua and Declan Fay. Declan has participated in the Roofing Alliance's student competition multiple times. They will chat with Megan Ellsworth, RCS Producer about the roofing industry and how to attract this generation into the trade.
Learn more at RoofersCoffeeShop.com #Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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Learn about the Sashco Zero Failures Education Program in this informative podcast with RCS editor, Karen Edwards and Sashco representative, Charis Babcock. The Zero Failures seminars help contractors identify ways to leverage their strengths while finding areas for growth and improvement on the path to building a healthy, thriving company that will stand the test of time. Listen to this week’s podcast to learn more!
In this engaging episode of Roofing Road Trips, Heidi J. Ellsworth, RCS president, sits down with John Keisel, CEO of Imagine Technologies. The two discuss new technology that contractors should be utilizing on the roof and in the office, training employees to feel comfortable with new technologies, and how to stay on top of the latest developments without becoming overwhelmed. You won’t want to miss this lesson on up-and-coming technologies and where John thinks the roofing industry is moving regarding technology on the roof, in the home and in the office.
Learn more about Imagine Technologies!
Heidi J. Ellsworth road trips cross country virtually to visit with Dean Curtis, CEO of Ingage. This revolutionary technology company has created a new way of creating, designing, implementing and tracking sales presentations. Whether you are a sales representative, sales manager or owner of a roofing company, this technology will change your sales processes and success. Adopted by companies like Owens Corning, contractors are utilizing this online platform to not only close deals but also stay up to the minute with product information and sales tools. Heidi and Dean will visit about how contractors should be incorporating this type of technology for business success in 2022 and beyond.
Learn more at RoofersCoffeeShop.com!
This month's question: How are you dealing with and what is your advice concerning material shortages?
Learn more about John and Ryan!
This month's question: How are you dealing with and what is your advice concerning material shortages?
Learn more about Anna!
This month's question: How are you dealing with and what is your advice concerning material shortages?
Learn more about Rae!
Read the Transcription!
Starting the year off right, RoofersCoffeeShop’s Coffee Conversations invites the thought leaders around the IRE Community Day to share what is happening and how roofing professionals can be involved. As the IRE Keynote Speaker, Reid Ribble, NRCA CEO joins the panel to share his excitement for what the IRE team and the roofing community are going to do for New Orleans the first week of February. Each year the International Roofing Expo partners with Rebuilding Together to make critical home repairs for those in need. Brandi McElhaney with IRE, William Stoudt with Rebuilding Together and Bill Bellico with Sika join Ribble to share how everyone can help us revitalize New Orleans and give back to the local community by participating in the 13th Annual Community Service Day Project. Join us for this amazing insight to the 2022 IRE Community day.
RoofingExpo #NRCA #SikaCorp #RebuildingTogether
Learn more at RoofersCoffeeShop.com #Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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This month's R-Club Roofer of the Month is Register Roofing. Register Roofing has been a trusted name in the Southeast for over 40 Years. With a team of state certified roofing and general contractors, Register Roofing is qualified to handle any of your roofing needs. Their versatility allows them to provide services ranging from immediate roof repair, to multi-million dollar roof replacements. At Register Roofing, safety is the number one priority. They take pride in their efforts to train, prepare, and manage their workforce to provide the safest workplace possible. Through proper job site planning, worker training and effective management, Register Roofing has established itself as one of the safest roofing firms in the Southeast. At Register Roofing, the commitment to safety is not limited to only training. The team performs weekly job site assessments of safety controls, both by internal and external personnel. Register recognizes the importance of providing a safe workplace, for both the workforce and the building user. That is why Register Roofing is the honored Roofer of the Month, for their excellence!
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You won’t want to miss this information-packed podcast with CEO and founder of Breakthrough Academy, Danny Kerr. Listen to learn about the planning bullet points contractors should be thinking about when the new year rolls around. Danny and Heidi talk all things strategic planning, including what you need to look at within your business and how to prepare for a new year.
Get BTA's industry-proven strategic planning template for free: https://trybta.com/rcs-strategic-plan
In this episode of Roofing Road Trips, Heidi J. Ellsworth, RCS Partner is virtually visiting Camila Santander in Alexandria, Virginia. In 2009, Camila emigrated to the U.S. from Chile with her family when she was still in middle school. Her father had hopes of building a home and business for his family and so together, they started ASA Roofing Inc. running it out of their tiny three-room apartment. Camila’s story is one of deep heart and determination, an awe-inspiring version of the American dream. You will not want to miss out on learning more about Camila, Beacon’s Female Roofing Professional of the Year 2021 and all that ASA Roofing has to share in this celebratory episode of Roofing Road Trips.
In this immersive episode of Roofing Road Trips, listen as Heidi J. Ellsworth, RCS president, sits down with Nick Nobbe of Quarrix to discuss their Wall Protection Product line, including the new rain screen technology. An unseen line of defense, rain screen products are designed to keep walls dry and prevent trapped moisture from accumulating behind cladding – keeping mold and pests away and siding beautiful. Listen to this episode of Roofing Road Trips to learn more about these innovative products and how you can incorporate them into your company today!
In this episode of Roofing Road Trips, Heidi sits down with Randy Chaffee from Marco Industries. The relationship between a manufacturer and their rep is critical to selling their product. Listen to this podcast to learn how best to cultivate important relationships if you are a manufacturer, contractor or a rep!
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Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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Join Heidi J. Ellsworth live with some of the sharpest minds in the industry as she chats with RT3 members! Sponsored by ABC Supply, Anna Anderson, Scott Riopelle and John Kiesel are our guests and will be discussing all things technology, industry shortages, and what we will see coming in 2022. You won’t want to miss this exhilarating Coffee Conversations with the cutting-edge association, Roofing Technology Think Tank.
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Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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Podcast producer, Megan Ellsworth, sits down with John Geary, head of marketing at Nations Roof to celebrate their achievement of R-Club December Roofer of the Month. Nations Roof is the brainchild of three roofing executives who recognized an opportunity to make a difference in an underserved industry—Commercial Roofing. With over 100 years of combined experience, their founders set out to create a unique company, one that owns all its locations, offers single-sourcing and is not an affiliation of independent contractors. Put your hands together and help us celebrate Nations Roof as our December R-Club Roofer of the Month!
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In this installment of Roofing Road Trips, Heidi J. Ellsworth, RCS president sits down with Dave Lawlor, the president of the Roofing Alliance, the foundation of the NRCA. Lawlor is a Canadian native and is honored to be the first Canadian to hold this office. Coming to the end of the Roofing Alliance’s 25th anniversary year, Lawlor shares his initiatives for his time as president and why the Roofing Alliance is so important to the roofing industry. You won’t want to miss this informational Roofing Road Trip from up north!
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by ABC Supply, Trent Cotney and foundation representatives including Dave Lawlor, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Les Sims with the FRSA Educational & Research Foundation and George Patterson of the Chicago CRCA Foundation will be our guests. In this installment of Coffee Conversations, Heidi and the panelists talk about the importance of giving back through foundation gifts that help with scholarships, research and education and how it is one of the best ways to help attract the next generation to roofing. On December 2, 2021 for the whole day of the Coffee Conversations, Cotney Attorneys & Consultants will be matching donations made to these four roofing foundations up to $2,500 per foundation. Trent and guests will share how important it is to give back to our industry in order to recruit the next generation of roofing while helping current roofing professionals and companies grow professionally. Learn more about each of the charitable programs during this unique and exciting Coffee Conversations! Be sure to donate on December 2, 2021.
Donate here!
Heidi J. Ellsworth, RCS Partner visits with Rick Rominger, TopShield Director of Private Label with SRS Distribution their TopShield®PRO commercial roofing products. SRS has an unwavering focus on increasing customers’ productivity and profitability by providing the highest level of performance products. Heidi and Rick will talk about the importance of selecting high quality products and why SRS developed and designed their TopShield products specifically to meet the standards important to their customers. Rick will talk about their passion to provide the quality and reliability SRS customers have come to expect along with the performance they demand and the ongoing customer service that makes it all work.
You won’t want to miss this special edition of Coffee Conversations sponsored by ABC Supply celebrating both veterans and women in the roofing industry. Heidi J. Ellsworth, RCS President, sits down with Angelica Bragger and Elizabeth Evans, two incredible veterans within the roofing industry, and Mandy McIntyre of 1st Choice Roofing.
Mandy works with the National Women in Roofing (NWIR) Diversity, Equity and Inclusion (DEI) committee leading the celebration of women veterans in roofing this Veteran's Day. Elizabeth found her passion for construction while studying civil engineering at West Point and later went on to be a colonel in the U.S. Army. Angelica served in Iraq from 2017-2018 and has been in the Army National Guard for 15 years. She is now senior estimator at Young Construction in Mason City, Iowa.
The guests will share the importance of recruiting more veterans and women into roofing. They will also look at special programs for veterans that the roofing industry supports, including ABC Supply’s support of Homes for Our Troops (HFOT). Join us on November 11, 2021, at 7 a.m. PT to thank our veterans personally and hear more about their stories and the NWIR celebration of veterans.
Learn more at: https://www.rooferscoffeeshop.com/coffee-conversations
RoofersCoffeeShop.com is proud to present the honor of R-Club Roofer of the Month for the Month of November to Brittany Wimbish and Garry Gilmer of Fields Roof Service!
Fields Roofer Service was founded in 1957 by Larry Fields. Larry’s vision was to provide customers with long-lasting roofs. Fields Roof Service has always served clients in the extreme temperature ranges of Washington state. Early on Larry helped school districts and industrial facilities prolong the life of their existing roofs. He worked with maintenance or facility employees to install and perform roof maintenance. In the late 1970s, Larry passed the business down to the salesmen and installers that had kept his business successful. Early on, he had the vision to hire school teachers and college students during the summers to help with installation. Scott Pepper and Tom Gilmer were career educators. They worked in the Fife, Federal Way and Franklin Piece school districts. Together they took the reins of the company and lead it into the 21st Century. Since then, Fields Roof Service has continued to serve the roofing needs of industrial, commercial and governmental buildings across Washington state.
In preparation for the biggest road trip every year, the International Roofing Expo (IRE), Heidi J. Ellsworth visits with Meggan Spehar about the big event. Taking place in New Orleans, LA the first week of February 2022, the IRE is the largest roofing conference in North America. Meggan shares new events, initiatives and the low down on what all will be happening. RoofersCoffeShop will be there LIVE again with interviews and Coffee Conversations on LIVE RCS YouTube. This is the podcast to listen to so you are in the know and can make plans now.
Heidi J. Ellsworth visits with Dan Tinker, SRS CEO about their annual #1 Concert Event. Featuring an iconic performer at the 2022 IRE, the Raise the Roof foundation raises funds for several charities including NWIR and the Roofing Alliance in 2021. In 2022, they will be focusing on Mental Health. Benefiting the Bradley Cooper’s, The Family Foundation along with the One Tribe Foundation in which Dan is on the board, SRS will be raising money for mental health. To hear the big announcement on the iconic performer, do not miss this Roofing Road Trips.
Learn more about One Tribe here
Learn more about the concert here
You won’t want to miss this Roofing Road Trip as Heidi travels to Tampa, Florida for the 2021 METALCON show! With in-person events making a comeback, Heidi takes the opportunity to chat with Renee Ramey on the METALCON floor! In this special podcast, the two discuss the hottest products in metal and what has stood out to them at the show so far. Listen to learn more about the MRA’s recent study and market share report as well as their 2022 initiatives. You won’t want to miss this hot off the press podcast straight from METALCON!
In this installment of Roofing Road Trips, Megan Ellsworth, RCS podcast producer, hits the road and visits with Julissa Chavez of SRS Distribution. Julissa goes down memory lane and explains the traditions of her childhood during the Day of the Dead. How will you be celebrating Dia De Los Muertos this year?
In this episode of Roofing Road Trips, Heidi virtually travels to visit with Mischa Fisher, chief economist from Angi. They discuss the Angi’s Skilled Trades in America report and how it is shedding important light on the effect seen over the last two years and the very interesting dynamics that have impacted home services. Listen as this Roofing Road Trip explores the second annual version of Angi’s report on the skilled trades, with a year-over-year look at not only how the industry is earning, aging and recruiting, but also at how job satisfaction is holding up along with how COVID-19 has impacted business practices and technology adoption, and how individual business owners and tradespeople can strategically navigate the market.
In this episode of Roofing Road Trips, Heidi is virtually visiting Stephanie Pouse in Windsor, Colorado. As the winner of Beacon’s 2021 Female Roofer of the Year contest, she is one to watch out for. Stephanie is a partner in Brahma Roofing & Construction and has spent years connecting with women in roofing, as well as studying the tendencies of female consumers across the U.S. Her hard work and dedication have shifted perspectives on the industry and women in the field. You will not want to miss out on learning more about Stephanie, Beacon’s fabulous contest and all that Brahma Roofing & Construction has to share in this celebratory episode of Roofing Road Trips.
Join the conversation about roofing recycling with Molly Quinn and Mark Leo of Owens Corning as they talk about their Roof to Roads initiative. Heidi J. Ellsworth will visit with not only the Owens Corning team but also roofing and paving contractors about what is happening around asphalt shingle recycling. They will not only update the industry but share ideas and strategies for contractors to include more sustainability and recycling initiatives in their business. Pour a cup of coffee and join this progressive and differentiating conversation.
Road tripping across country to West Virginia, Heidi J. Ellsworth has the pleasure to meet with Erin and Matt Weston from Calendar Construction along with a Roofing Road Trip podcast favorite, Jack Gottesman with IKO. Erin and Matt have built an amazing company focused on quality inside and outside of the home. They are known in Charleston for their experienced craftsmanship and their vow to never cut corners. They have been internationally recognized by IKO Roofing multiple times, and even made the top of 2020's Best #IKOInspiration. They visit with Heidi and Jack about the importance of curb appeal and always putting the beauty and performance of the home first.
This month's influencer topic is "what do you do to find new hires?"
Learn more about 1st Choice Roofing!
This month's influencer topic is "what do you do to find new hires?"
Learn more about Antic Roofing and Water Proofing!
Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs and executives Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners, Will Lorenz of General Coatings, and Jennifer Ford-Smith of Johns Manville. These industry leaders will share an in-depth look of 2021’s third quarter. Amid a pandemic with a light at the end of a dark tunnel, Heidi chats with these CEOs to get the inside scoop on what they have seen so far and what they think is coming in 2022. Join us for this riveting conversation with executives in the roofing industry.
Learn more at https://www.rooferscoffeeshop.com/coffee-conversations
RoofersCoffeeShop.com is proud to award our October Roofer of the Month to Guardian Home Services in Auburn, WA. Matt and Lori Swanson, the owners of Guardian Home Services, have been in the roofing business for 60 years combined. Lori, started in the roofing business at a very young age helping her dad who was a roofing contractor. He taught her the basics of safety and quality installation, and how to treat customers right. Customer referrals were the lifeblood of his business, and so treating customers right was his top priority. That’s a value they have kept with the company since Guardian was founded. That’s what drives almost every decision they make…how does it help or provide value to their customers. Join Megan Ellsworth, RCS podcast producer, in learning more about Guardian Home Services, the Swansons, and how they go above and beyond for every customer, in a full service company. Congratulate Guardian Home Services with all of us here at RoofersCoffeeShop.com!
Learn more about Guardian!
Heidi J. Ellsworth visits with Ben Rucka, District Manager with Malarkey Roofing Products about the important trend of using roofing materials to battle smog. All Malarkey shingles include 3M™ Smog-Reducing Granules. These granules, which blend inconspicuously into the shingle’s color, contain a photocatalytic coating which, when activated by the UV rays of the sun, creates the energy needed to begin the process of breaking down dangerous, inhalable gas (NO2) into a water-soluble nitrate salt solid (NO3), a plant usable form of nitrogen that washes away with rainwater as a mild fertilizer. Ben and Heidi discuss the importance of the new science of roofing and how Malarkey shingles help actively reduce emission-based air pollution equivalent to planting 2 trees per roof.
In this episode of Roofing Road Trips, Heidi is virtually visiting Greta Bajrami in Westborough, Massachusetts. As one of the top four finalists in this year’s Beacon Female Roofer of the Year contest, she is one to watch out for. Greta broke into a traditionally male-dominated roofing industry as a young millennial, an immigrant, a recent college graduate and a young mom. Despite having no prior experience with exterior remodeling, she turned her business into a multimillion-dollar brand and one of the most recognized roofing companies in Massachusetts. You will not want to miss out on hearing more about Greta, Beacon’s fabulous contest and all that Golden Group Roofing has to share in this celebratory episode of Roofing Road Trips.
This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about the technology of color matching sealants. Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand. Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares what is happening with their color matching initiatives for roofing, siding and all types of products. With homeowners demanding stronger performance and curb appeal the importance of sealant color matching is only growing.
In this episode of Coffee Conversations, RoofersCoffeeShop sits down with Sherri Miles of Miles Roofing, Kendall Ekerson of Columbia Roofing and Brittany Wimbish of Fields Roof Service, to discuss all things family business in the roofing industry. All three powerhouse women work with their families and will share the do’s and don'ts of hiring your loved ones, dealing with office politics and how to achieve a good work-life balance. You won’t want to miss this installment of Coffee Conversations.
Talking to one of the leaders in Liquid Applied Roofing Membranes, Heidi J. Ellsworth visits with Sean Fraker, National Manager with Sika. They talk about how the future of roofing has arrived with liquid applied roofing. Sean shares the vision of Sika and the recent acquisition of American Hydrotech. With building owners and contractors looking for more roof restoration options Sean shares how the move to restoration and sustainability are making liquid applied roofing membranes one of the most popular options now and going into the future.
October's topic: What programs do you have for finding new hires?
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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Heidi J. Ellsworth virtually road trips to Texas to visit with Kelly Van Winkle of King of Texas Roofing Company LP. Heidi is delighted to visit with Kelly as she takes the position as the first women Vice President of the Roofing Alliance. Kelly has a distinguished career in roofing and has served on the board and executive team of the National Roofing Contractors Association (NRCA). A leader within her family-owned roofing business, Kelly has been committed to furthering the professionalism of the roofing industry working on ProCertification, recruitment and many industry initiatives. Heidi and Kelly will talk about the Roofing Alliance and what it means to give back to the roofing industry every day.
Heidi J. Ellsworth visits with Dhaval Gajjar, Assistant Professor at Clemson University about his passion for roofing. With several years, projects and degrees studying roofing, Dhaval is bringing the love of roofing to the students of Clemson and beyond. Listen to how the Roofing Alliance working with Dhaval have developed a university level roofing class for construction management schools along with the first-place Clemson win during the Roofing Alliance student competition. Get a sneak peak into what is coming up research projects for the roofing industry.
First page on Google Search is the goal for every roofing company but who do you trust and how do you do it. Heidi J. Ellsworth virtually road trips to Louisiana to visit with Chuck Magee of Raise the Rank. They talk about the steps to hitting that prime position at the top of search engines and the questions you should be asking. Working through the crazy world of search engine optimization (SEO) is the main focus as Chuck shares what is important and how to hire the right team for your company.
With the labor shortage at the top of every contractor’s mind, Heidi J. Ellsworth visits with Tom Biller, Training Manager at Tremco Roofing and Building Maintenance about training and its relationship to employee and contractor retention. Recruiting during these times is tough so it is more important than ever to provide strong onboarding for roofing products, systems and installation. Tom talks about the ongoing training that Tremco provides for contractors, sales representatives, the design community and internationally.
In 1996, Mark Carpenter started Columbia Construction Services, Inc. dba, Columbia Roofing, and Sheet Metal. The company started by doing small repairs that built into a successful business model of helping owners make financial sense out of roofing repairs and replacement. In this installment of roofer of the month, our RCS podcast producer, Megan Ellsworth, chats with the team behind Columbia Roofing and Sheet Metal. Listen to the podcast to learn more about their story and why they are the September roofer of the month!
Nick Nobbe of Quarrix joins Heidi J. Ellsworth on this Roofing Road Trip that explores how contractors can successfully incorporate ventilation in the sales and education process for homeowners. Highlighting recent statistics and survey results, they talk about the data including how 92% of homes across the U.S. do not have the right ventilation and how homeowners overwhelmingly want roofing salespeople who are highly knowledgeable about products, pricing, options and warranty.
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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September's Topic: What is your strategy for including inspections in your roofing contracts?
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
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September's Topic: What is your strategy for including inspections in your roofing contracts?
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/what-is-r-club
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September 2021 Topic: What is your strategy for including inspections in your roofing contracts?
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/what-is-r-club
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Coffee Conversations Season 3 opens with a bang! In this first episode, Heidi J. Ellsworth invites Reid Ribble to share the State of the Roofing Industry. Reid shares updates about NRCA initiatives, what is happening in DC and overall status of roofing as we look forward to the fourth quarter of 2021. Including an active Q&A session with roofing professionals from across the country, this is a must see as RoofersCoffeeShop launches an exciting Season 3 of Coffee Conversations.
#NRCA #CoffeeConversations
Learn more at RoofersCoffeeShop.com
Roofing #RoofersCoffeeShop #WhereTheIndustryMeets
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/what-is-r-club
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In this Roofing Road Trip, Heidi J. Ellsworth meets with Brian T. Pallasch, CAE, CEO/EVP of IIBEC. In a follow-up to the Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD Roofing Road Trip Podcast about their new publication on Roof Drainage – Second Edition, this book was funded by the CI-IIBEC Foundation. Brian and Heidi will discuss the new book and the unprecedented change in roof drainage design from what it has been used for more than a half century. They will also review the leadership that IIBEC is taking around drainage including the plumbing codes that assumed that the flow through a roof drain is the same as the flow through a vertical leader of the same diameter. Don’t miss this extremely important discussion.
Learn more about IIBEC from their directory on RoofersCoffeeShop.com!
Road tripping across country to Ohio, Heidi J. Ellsworth gets to visit with two exceptional Tremco interns, Juliann Carozza and Jake Tiernay. Heidi finds out what is attracting these young professionals to work in the Tremco marketing department and what they think of the roofing industry after their 2021 summer internship. Heidi focuses on understanding what Jake and Juliann are looking for in a career and how roofing may play a part in it.
Find out more about Tremco at their directory on RoofersCoffeeShop.com!
Heidi J. Ellsworth road trips to Southern California to visit with Eduardo Figueroa of Better Employees about the importance of providing leadership training for roofing contractors’ Latinx employees. Better Employees is a bilingual and bicultural training company dedicated to teaching individuals to become better employees, supervisors and managers. Eduardo shares how Better Employees offers tailor-made programs in Spanish or English to a variety of companies on a regular basis, both in the USA and Mexico. Having worked with Antis Roofing, Eduardo is proud to bring his leadership training in Spanish and English to the roofing industry.
Learn more on their directory at RoofersCoffeeShop.com!
Road tripping south, Heidi J. Ellsworth visits with Joel Viera, executive director of Western States Roofing Contractors Association (WSRCA) about the upcoming Western Roofing Expo (WRE). One of the largest regional roofing shows, the WRE has its own unique culture bringing roofing contractors and crews together from across the western states. Starting with the exciting Davis Memorial Foundation events and progressing through educational classes, expo and the famous Roofing Games, Joel will share all the upcoming highlights and why WRE is a must attend.
Learn more on the WSRCA directory at RoofersCoffeeShop.com!
In this Roofing Road Trip, Heidi J. Ellsworth meets with Stephen Patterson, RRC, PE and Dr. Madan Mehta, PE, PHD about the unprecedented change in roof drainage design. A new publication on Roof Drainage – Second Edition, this book was funded by the CI-IIBEC Foundation. They will share how in this second edition; they are responding to an unprecedented change in roof drainage design from what has been used for more than a half century. Until recently, the plumbing codes assumed that the flow through a roof drain is the same as the flow through a vertical leader of the same diameter. Several investigations and roof-collapse forensics have shown that our assumption has been incorrect. Don’t miss this extremely important discussion.
Learn more at RoofersCoffeeShop.com!
Molly Nelson - Finding A Green Solution with the Future of Roofing
Studying the interconnectedness between people and their environment is important to Molly Nelson, RCS intern. In this edition of Roofing Road Trips, Megan Ellsworth chats with Molly about her internship at RoofersCoffeeShop, her major in environmental studies and her passion for green roofs.
Learn more at RoofersCoffeeShop.com!
In the first ever IRE LIVE Coffee Conversations, join the RoofersCoffeeShop team on Day 2 as they meet with leading roofing contractors who also are RCS Influencers. Sponsored by ABC Supply, this IRE Live Coffee Conversation will invite RCS Influencers to share their insights and wisdom straight from the IRE show. The industry can watch from the comfort of their home, on their mobile devices and watching from outside booth #3507 at the International Roofing Expo. The conversation will be about what is happening across the country post covid along with material shortages, price increases and attending the first IRE show since February of 2020. Labor will be a top topic along with what everyone is expecting in 2022.
Learn more at RoofersCoffeeShop.com!
In the first ever LIVE Coffee Conversations at IRE, join the RoofersCoffeeShop team on day one as they meet with industry leaders and experts from across the country. Sponsored by ABC Supply, this IRE Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and wisdom straight from the trade show floor. The industry can watch from the comfort of their home, on their mobile devices or watch in person from outside booth #835 at the International Roofing Expo. The conversation will center around what is happening across the country post –COVID, the situation with material shortages and price increases, labor will be a top topic along with what everyone is expecting in 2022.
Learn more at RoofersCoffeeShop.com!
Roofs may be out of sight, but they should never be out of mind. In this Roofing Road Trip, Heidi J. Ellsworth travels rooftop with Phillip Harris, business development manager, a safety expert from Tremco and Weatherproofing Technologies. They talk about safety plans for rooftop installation and the importance of talking to building owners about the importance of incorporating long-term fall protection in every installation. Understanding how to meet safety goals is a key conversation during this important podcast covering how to offer a portfolio of customized services and fall protection products that are safe, reliable, durable and versatile.
Learn more on the Tremco directory at RoofersCoffeeShop.com
Heidi J. Ellsworth of RoofersCoffeeShop® virtually road trips cross country to the state of Florida to visit with long-term roofing friend, Chris Gory, National Low-Slope Business Development Manager with Polyglass. Both Heidi and Chris were involved with several launches of self-adhered roofing and have watched with enthusiasm as that market continues to grow. Chris will share data, stats and indicators that show the self-adhered roofing market evolving and growing commercially and where he thinks it will go from here.
Learn more about Polyglass at their directory on RoofersCoffeeShop.com!
Heidi J. Ellsworth sits down virtually with Patrick Fingles the CEO of Leap to discuss how contractors are adapting to the new realities of a post covid world. Patrick has been a leader in the home improvement industry for nearly two decades. As co-owner and CEO of Nu Look Home Design, he also co-founded Leap in 2016. Leap is leading the industry in in-home sales technology that spans the selling process from end to end. Patrick has dedicated much of his life to redefining the expectations of what’s possible from a home improvement contractor. Heidi and Patrick explore the ever-growing demand for refining processes utilizing technology especially in the sales process.
Learn more on the Leap directory at RoofersCoffeeShop.com!
In the first-ever LIVE Coffee Conversations, join the RoofersCoffeeShop team as they meet with industry leaders and experts from the FRSA convention. The first live Coffee Conversation will invite top roofing contractors who will share their insights and wisdom straight from the FRSA show. Sponsored by the FRSA, the industry can watch from the comfort of their home, on their mobile devices or watch live from outside the booth in the lobby of the Gaylord. The conversation will be about what is happening in Florida post-COVID, the situation with material shortages, price increases and hurricane season. Labor will be a top topic along with what everyone is expecting in 2022. Subscribe to the RCS YouTube page today to get notified when we go LIVE next!
Learn more at RoofersCoffeeShop.com
In the first ever LIVE Coffee Conversations, join the RoofersCoffeeShop team as they meet with industry leaders and experts. The first Live Coffee Conversation will invite manufacturers, distributors and service providers who will share their insights and wisdom live from the FRSA show. Sponsored by the FRSA, the industry can watch from the comfort of their home, on their mobile devices or watch in person from outside the booth in the show registration area. The conversation will be about what is happening in post-COVID, what to expect with material shortages, price increases and hurricane season. Labor will be a top topic along with what everyone is expecting in 2022. Subscribe to the RoofersCoffeeShop YouTube channel to get notified when we go live next!
Learn more at rooferscoffeeshop.com
Heidi J. Ellsworth Road Trips virtually over the Cascade Mountains to Portland, Oregon to visit with the up and coming power couple in roofing, Seth and Ashley Pietsch of Integrity Insurance. It is all about insurance and what roofing contractors need to be asking of their brokers. Seth and Ashley are passionate about working with roofing contractors and helping them get the best insurance that mitigates risk for their company and employees. Don’t miss this road trip as it will deliver nuggets that could save your business.
Learn more at their directory on RoofersCoffeeShop.com
Heidi J. Ellsworth of RoofersCoffeeShop virtually road trips to Colorado to visit with Garrett Kurtt, CEO and Founder of OneClick Code. Endorsed by the Colorado Roofing Association, this progressive technology company brings 12 years of experience in the roofing restoration industry. Heidi and Garrett talk about his experience in roofing and how he understands the time and resource challenges associated with finding the right roofing codes, sales tax information, manufacturer specifications, permit fees and jurisdictional authority. He shares how OneClick was founded to provide a solution to those problems helping roofing companies across the nation.
Learn more at their directory on RoofersCoffeeShop.com
Heidi J. Ellsworth visits with Leah Lemmons & Eileen Dutton of Malarkey Roofing Products about their history of innovation and environmental roofing products that range from strongly redundant long-term roofing products, to hail and wind resistant shingles to newly introduced smog eating and reflective roofing. They discuss the historic, current and future Malarkey roofing products that are making a difference and potentially saving the planet in their own way.
Find out more at the Malarkey directory on rooferscoffeeshop.com
Heidi J. Ellsworth visits with Leah Lemmons & Eileen Dutton of Malarkey Roofing Products about their history of innovation and environmental roofing products that range from strongly redundant long-term roofing products, to hail and wind resistant shingles to newly introduced smog eating and reflective roofing. They discuss the historic, current and future Malarkey roofing products that are making a difference and potentially saving the planet in their own way.
Find out more at there directory on rooferscoffeeshop.com
Heidi J. Ellsworth visits with Leah Lemmons & Eileen Dutton of Malarkey Roofing Products about their history of innovation and environmental roofing products that range from strongly redundant long-term roofing products, to hail and wind resistant shingles to newly introduced smog eating and reflective roofing. They discuss the historic, current and future Malarkey roofing products that are making a difference and potentially saving the planet in their own way.
Learn more at there directory on rooferscoffeeshop.com
This month's topic: "How has your experience with customer portals been?"
Rae is an Estimator at Chinook Roofing & Gutters located in Fife, Washington. A graduate from Arizona State University, she began her career in the roofing industry in 2004. Her start at Chinook was her steppingstone job which became her career. Rae elevated herself through hard work, education, and dedication to the roofing craft.
Today, she’s enjoying her role as an Estimator for Chinook and when she’s not working, she can be found volunteering. Rae’s currently on the Board of Directors for Rebuilding Together – South Sound, where she serves on the Education Committee and her focus is on Diversity, Equity, and Inclusion (DEI). As a member of National Women in Roofing (NWiR) and one of the founding members of the Seattle Council, she’s also the Co-Chair of NWiR’s DEI Committee.
Learn more at her RoofersCoffeeShop.com directory!
Heidi J. Ellsworth of RoofersCoffeeShop road trips to Florida to visit with long-time friend Wayne Heironimus, owner of the Delta Rep Group, about being a manufacturers’ representative and the amazing NP1 product he has brought back to the market. Joined by David Fuller of Master Builders Solutions, they talk about sealants, performance and working with your manufacturers’ representative to get the best training, information and help to differentiate your business.
Learn more at rooferscoffeeshop.com!
Heidi J. Ellsworth of RoofersCoffeeShop visits with Meggan Spehar from the International Roofing Expo (IRE) and James Ellsworth of RoofersCoffeeShop about the new technology that is going to make IRE better than ever. RCS is excited to sponsor the First Timers Reception so as a first timer, James Ellsworth will share his thoughts on attending his first IRE and visit with Meggan on what he can expect from a badgeless show that will feature everything on your phone. This is really taking it to the next level!
Register for Coffee Conversations LIVE at IRE!
7/22 @ 1 pm EST - Leading the Industry to New Heights - Coffee Conversations LIVE at FRSA
7/23 @ 1 pm EST - From the Horses Mouth, What Contractors are experiencing - Coffee Conversations LIVE at FRSA
Learn more at the IRE directory on Rooferscoffeeshop.com!
On this Roofing Road Trip, Heidi chats with Roscoe Green who is leading the Cotney Construction Practice Group. Roscoe is on the fore front of construction practices including contracts, material shortages, liens and more. Listen to learn about Roscoe’s interesting history and his leadership in helping contractors be prepared for all of the contingencies that are being thrown at them through COVID, material shortages and price increases as well as what we can expect in 2022.
Learn more about Cotney Attorneys and Consultants at their directory on rooferscoffeeshop.com!
Soon after its founding, North American Roofing became a second home to a group of talented, tight-knit installers, project managers, salespeople, technicians, and managers. The company supported the team with solid training, first-rate tools, professionalism, and rewards for loyalty and a job well done.
North American Roofing is the RoofersCoffeeShop R-Club Roofer of the Month because of these impeccable core values that they hold so dear. RCS, podcast producer, Megan Ellsworth sat down with Brunno Batista, newly hired coatings director at North American, to learn more about this great company. Join us in celebrating the great steps forward that North American Roofing is taking the industry toward. Congratulations on being the July roofer of the month!
Learn more at their directory on rooferscoffeeshop.com!
Join Heidi J. Ellsworth as she discusses multi-family roofing with Quentan Tobolka, President at Paragon Multi Family Roofing, Inc., Jack Gottesman, IKO Marketing Services Manager for U.S. Residential and Michael Mooney, Regional Sales Manager, North, at IKO Roofing. Understanding best practices for working with multi-family projects will be the topic and listeners will be able to gain useful ideas that can be incorporated in their business right away. Listen in and learn how to not only add multi-family business but in a way that is very profitable.
Learn more at the IKO directory on rooferscoffeeshop.com!
Ben Briggs - Cotney Around the Globe
On this Roofing Road Trip, Heidi chats with Ben Briggs who leads the Cotney Labor and Employment initiatives. Ben is on the forefront of employment issues including wage and hour, nonexempt and contractor status, OSHA and harassment issues. Listen to learn about changes coming up in employment law and what has been on the docket on the legal side of construction this past year as well as what we can expect in 2022.
Read more about Cotney Attorneys and Consultants on their directory!
Rebecca Welsh - Roofing is the Next Female Frontier
Megan Ellsworth, RCS podcast producer, sits down with Rebecca Welsh, a regional business manager for Weatherproofing Technologies, Inc. (WTI) in the south Atlantic region of the country. Women make up a small percentage of the field work force in this industry and Rebecca wants to change that. She has a mission to recruit other women into roofing.
Find our more at their RoofersCoffeeShop.com directory!
Greg Hlavaty - Are you Building your Business?
Heidi J. Ellsworth virtually takes a road trip to Southern California to visit with Greg Hlavaty, president of Western Colloid. They talk about his philosophy of putting the contractor first, which has been the hallmark of Greg’s leadership within the roofing industry. Western Colloid works with contractors to help build their business. The company’s Fluid Applied Reinforced Roofing systems offer ongoing profitability for roofing companies by delivering the highest quality products combined with excellent training programs and customer support.
Find out more at the Western Colloid directory on Rooferscoffeeshop.com!
June Influencer - Rae July
This month's topic: "what makes you try new technology?"
Rae is an Estimator at Chinook Roofing & Gutters located in Fife, Washington. A graduate from Arizona State University, she began her career in the roofing industry in 2004. Her start at Chinook was her steppingstone job which became her career. Rae elevated herself through hard work, education, and dedication to the roofing craft.
Today, she’s enjoying her role as an Estimator for Chinook and when she’s not working, she can be found volunteering. Rae’s currently on the Board of Directors for Rebuilding Together – South Sound, where she serves on the Education Committee and her focus is on Diversity, Equity, and Inclusion (DEI). As a member of National Women in Roofing (NWiR) and one of the founding members of the Seattle Council, she’s also the Co-Chair of NWiR’s DEI Committee.
Learn more at her directory!
Heidi J. Ellsworth virtually road trips to meet up with Danny Kerr co-founder of Breakthrough Academy. It is a celebration of their new show, Contractor Evolution. Danny shares information about this new multimedia show produced specifically for high-performing contractors who are focused on scaling up, working less, and increasing profitability. While a lot of other shows focus on early-stage growth challenges, Contractor Evolution focuses on real-life scenarios faced by contractors that are scaling at a rapid rate, and how they keep everything dialed in without losing sight of work/life balance.
Find out more on their directory!
Lee Lipniskis - A life in Roofing
In this episode of Roofing Road Trips, Heidi Ellsworth, RCS CEO, chats with Lee Lipniskis about her journey through the roofing industry. Lee Lipniskis is an associate consultant at Cotney Attorneys and Consultants. With experience in insurance, finance, and the contractor's side of the industry, Lee has has a finger in every roofing pie. Learn about her journey through roofing in this exciting improvised episode of Roofing Road Trips.
June Roofer of the Month - Central Roofing
Central Roofing Company is a nationally-certified woman-owned and operated private corporation based in Minneapolis, MN. Established in 1929 the company has more than 200 union employees. Central Roofing Company focuses on projects for commercial roofing, exteriors service, and metal wall panels. Megan Ellsworth, RCS podcast producer, chats with Jason Stock, Central Roofing CFO about the history of Central Roofing and the attributes that make them the June 2021 R-Club roofer of the month.
Find out more on their RCS directory!
June Influencer - Ashley and Seth Pietsch
This month's topic: "what makes you try new technology?"
Integrity Insurance & Bonding Inc is a family-owned company located in the Pacific Northwest specializing in insurance geared towards the roofing industry. Client relationships and exceptional service is a top priority. They put in the extra effort to build an insurance program that specifically meets your needs. Find their directory on rooferscoffeeshop.com!
June Influencer - Danny Kerr
This month's topic: "what makes you try new technology?"
In 2015, Danny started Breakthrough Academy, a company made to help entrepreneurs in the trades grow their company’s profitability, while taking back control of their time. Breakthrough Academy is currently working with over 330 business owners across North America,managing over $900 million worth of revenue, and was rated as Canada’s 106th fastest company in The Globe And Mail's Report on Business; the third consecutive year on a top growth list for the BTA. The Breakthrough Academy (BTA) is a high-performance business education platform focused on providing contractors with tools needed to enjoy increased profits, better work-life balance, and the freedom to live the lives they always dreamed of.
Learn more about Danny on his directory at rooferscoffeeshop.com!
RoofersCoffeeShop celebrates all the good deeds done in the roofing industry during this final episode of Season 2. Sponsored by ABC Supply, the Coffee Shop welcomes Lynne Johnston of Earl W. Johnston Roofing LLC. Lynn has led efforts with the Roofing Contractors Association of South Florida (RCASF) to raise funds through their yearly fishing tournament for Make-A-Wish Foundation. Lynne is the tournament representative to Make-A-Wish and a long time RCASF member. She and friends will share how they work with Make-A-Wish, run a local fishing tournament that has national appeal and continually get Caught Doing Good in the roofing industry. Grab your questions and coffee and join us for this inspirational last episode of Coffee Conversations season 2 sponsored by our friends at ABC Supply.
Check out RoofersCoffeeshop.com for more!
Learn more about the South Florida Roofing Contractors Association
Learn more about ABC Supply's sponsorship of Make A Wish
May Influencer - Mandy MacIntyre
This month's topic: "how do you handle reviews?"
Mandy McIntyre is the Operations Officer at 1st Choice Roofing Company in Cleveland, Ohio. Mandy grew up surrounded by construction, as her parents operated their own general contracting business – it was only natural to find a career that was cultivated from her roots. She began her tenure at 1st Choice Roofing in 2013 and has helped facilitate company growth of over 850% in that time. Focusing on the core values of integrity and education, Mandy is a content contributor for BOMA of Greater Cleveland, offering CEU’s in the state of Ohio for building owners and realtors regarding roofing preventative maintenance and service. Mandy has been published in numerous print and video publications, and is a proud member of National Women in Roofing as a contributor at their annual conference. Find her directory on rooferscoffeeshop.com!
May Influencer - Ashley and Seth Pietsch
This month's topic: "How do you handle reviews?"
Integrity Insurance & Bonding Inc is a family-owned company located in the Pacific Northwest specializing in insurance geared towards the roofing industry. Client relationships and exceptional service is a top priority. They put in the extra effort to build an insurance program that specifically meets your needs. Find their directory on rooferscoffeeshop.com!
May Influencer - Rae July
This month's topic: "how do you handle reviews?"
Rae is an Estimator at Chinook Roofing & Gutters located in Fife, Washington. A graduate from Arizona State University, she began her career in the roofing industry in 2004. Her start at Chinook was her steppingstone job which became her career. Rae elevated herself through hard work, education, and dedication to the roofing craft. Find her directory on rooferscoffeeshop.com!
This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond on how residential roofing companies can create or expand residential service programs. Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares how contractors can utilize products, like their new Titebond Ultimate PVC Trim Adhesive and Sealant to provide maintenance benefits for customers across every part of the home while also offering service and maintenance for homeowners.
You won’t want to miss this episode of Roofing Road Trips, as RCS’s Heidi J. Ellsworth and Informa’s Ray Giovine chat about all things IRE for their live show in August 2021. The city of fun, Las Vegas is hosting this year’s in-person IRE show and we all couldn’t be more excited to see our roofing friends again. Listen to learn about the new regulations and COVID precautions taking place to ensure our safety while socializing. The SRS concert, the welcome pool party and more will be discussed in this exciting new episode.
In this episode of Roofing Road Trips, RCS’s Heidi Ellsworth talks with John Kenney of Cotney Consulting Group. The two talk all things estimating, and how Cotney Consulting Group can help grow your estimating business. The new Cotney Estimating training and certification is a first for the roofing industry and will change how roofing contractors succeed in estimating. Heidi and John also talk about John’s latest book “Blueprints to your Business” and how it can help take you and your business to the next level. This is an episode you will not want to miss!
Heidi Ellsworth has the pleasure of visiting with old and new friends as Roofing Road Trips meets up with the leadership of Bitec, Joel Shealey, VP of operations and David Allen, president. The three talk about the history of Bitec as it celebrates 34 years of business and the strong family ties that live within the company. Now chairman of the board, they talk about Bruce Shealey’s leadership and the transition in leadership at the company. With Bitec for almost two years, Joel talks about the family connection of working with his father, Bruce, and long-term mentor David Allen. As the company prepares for changes in leadership, they share the innovations of Bitec along with the people that have shaped the company for over 34 years and now into the future.
May R-Club Roofer of the Month - Wendy Marvin, Matrix Roofing
Matrix Roof & Home is a local, family-owned, licensed, bonded, and insured company providing roofing and home solutions to homeowners and commercial property managers in Vancouver, Portland and surrounding areas. Their crews of experienced technicians and construction specialists bring over 100 years of combined experience in roofing, insulation, weatherization, window and door replacement. They've got the skills, knowledge, and competence to do the job right, the first time. That is why Matrix roofing is our May roofer of the month here at RoofersCoffeeShop.com!
In this installment of Roofing Road Trips, RCS’s Heidi Ellsworth sits down with Les Burch, president of Sashco, to discuss his new show, Les’s Corner. The new multimedia production delivers business and sealant technology education, innovation collaboration with industry experts and high-performance community knowledge sharing. Listen to hear more about Les’s Corner and upcoming topics including a look at his first two shows on How to Hire Family.
During this Coffee Conversation sponsored by Johns Manville, Jared Ribble of the National Roofing Contractors Association (NRCA) and Kelly Van Winkle of King of Texas Roofing, along with Johns Manville’s guests Todd Nathan and Cody Butler, share what is happening with the growth of NRCA’s ProCertification program while answering questions about the program. Roofing professionals across the U.S. are taking advantage of the opportunities of certification for roofing mastery. Kelly will share how employees are getting certified and how that process is creating diversification for their company. They expand on the partnerships in the industry that are helping to make the program feasible for all roofing contractors.
For more information on Johns Manville and the Pro-Certification go to: https://bit.ly/3fvw3Vx
For more information on RoofersCoffeeShop go to: https://www.rooferscoffeeshop.com/
Are you struggling with recruitment and retainment? You are not alone! Join us on April 29, 2021 at 6 am PT for the next installment of Coffee Conversations to talk all about new and non-traditional ways to recruit employees for your company. Heidi Ellsworth, RCS partner, Wendy Marvin, owner of Matrix Roofing, and other special guests will do some live brainstorming on how to recruit and keep talent.
On this installment of Roofing Road Trips, Megan Ellsworth, RCS podcast producer, chats with Samantha Schock of Jay Reynolds. The two discuss Samantha’s introduction into the roofing industry, National Women in Roofing, and why women should get involved in the industry. Listen to this episode to hear a fresh perspective on the industry from the next generation of the workforce.
Heidi J. Ellsworth visits with Polyglass National Product Manager Marco Sieber about a new age in fire protection on the roof. With ongoing wildfires and urban fires ignited by severe weather, the roofing industry is striving to keep homes and businesses safe, starting at the roof. Polyglass recently launched Polystick XFR, a dual-purpose fire resistant and self-adhered waterproofing underlayment that is proving to provide superior fire resistance. Heidi and Marco review the importance of testing and meeting building codes along with innovation that is solving problems during this intriguing Roofing Road Trip.
Heidi J. Ellsworth talks with Chuck Magee, CEO of SSA CAPP, a software and marketing company that is offering contractors the opportunity to utilize online offices. Chuck Magee has developed software, processes and online access for roofing contractors to utilize virtual offices to make their job easier. Several small roofing contractors spend nights pushing paper and days roofing. SSA offers a solution that will minimize paper pushing, increase revenue, productivity and free time.
Jeff Williams - Elevate your Roofer Brand
Heidi J. Ellsworth, RCS Partner visits with Jeff Williams, IKO Brand Director and Jack Gottesman, IKO Marketing Manager about branding in this informational and thought-provoking Roofing Road Trips podcast. To many roofing contractors, “branding” can sound like a big undertaking that is potentially unnecessary. Jeff talks about how it can be intimidating to even a seasoned marketer, so it is understandable that this concept can seem elusive in day-to-day business. Heidi and Jeff review the importance of taking the time to establish a strong brand and how it will continue to help and improve sales and marketing as well as overall company culture. Jeff shares the top five things every roofing professional should know about branding their business for success.
S2:E15
Join Heidi Ellsworth on the next Coffee Conversations as she welcomes CEOs Adam Oaks of Estimating Edge, Deryl Kratzer from National Roofing Partners and Will Lorenz of General Coatings. These industry leaders will share in depth what the first quarter of 2021 has truly looked like for the industry. Amid a pandemic with a light at the end of a dark tunnel, Heidi chats with these CEOs to get the inside scoop on what they have seen so far and what they think is coming. Join us for this riveting conversation with executives in the roofing industry.
April Influencer - Ashley and Seth Pietsch
This month's topic: "What unique or new benefits do you have for your employees?"
April Influencer - Mandy McIntyre
This month's topic is: "What unique or new benefits do you have for your employees?"
April Influencer - Charles Antis
This month's topic: "What unique or new benefits do you have for your employees?"
April Influencer - Pete Harding
This month's topic: "What unique or new benefits do you have for your employees?"
April Influencer - Julissa Chavez
This month's topic is "What unique or new benefits do you have for your employees?"
Heidi J. Ellsworth, RCS Partner visits with Mikael Kuronen about Georgia-Pacific’s recent launch of DensDeck® StormX™ Prime Roof Board. It is the first high-performance gypsum roof coverboard (patent-pending) designed to help prepare commercial rooftops to hold tough under the dangers of impact and puncture caused by very severe hail conditions. They talk about the technology and innovation behind the launch and the resulting studies proving the effectiveness, time savings and resiliency of using DensDeck® StormX™ under low slope roofing systems prone to hail or extreme foot traffic.
For over 22 years, Kevin Butler, a Senior Field Advisor, has worked at Tremco Roofing. Heidi J. Ellsworth interviews him about how he has thrived in building a career at Tremco and Weatherproofing Technologies Inc. They talk about how he grew his career as a roofer, foreman, manager and senior field advisor in the commercial roofing industry. They talk about the importance of loving your job which makes it a career along with the importance of building relationships and providing solutions with customers. He shares that no matter what size the problem is, he will do whatever it takes to diagnose and resolve the issue in a way that is most beneficial for his customers. He encourages others to take the same path in roofing to find the perfect career.
Coffee Conversations dives into recruiting the next generation with Christee Holbrook, president and owner of Graham Roofing, and Jazmine Melton, Graham Roofing intern and the first African American female graduate from the Mississippi State University’s (MSU) Building Construction and Science (BCS) program.
Christee and Jazmine will talk about the importance of creating opportunities for women and minorities in roofing and the benefits of working with vocational schools and university level construction management programs to recruit tomorrow’s talent.
March Roofer of the Month - Michelle Kettering, LTD Exteriors
LTD Exteriors Inc. is a family-oriented roofing company with over 20 years of experience. Their business model is rooted in the belief that employees and customers come first which has contributed to our ongoing success and viable reputation.
Heidi J. Ellsworth visits with Jim Nevin and Bud Polston of United Asphalts about the future of asphalt. They talk about the history and future of modified asphalt in both commercial and residential roofing products and systems. Weather and sustainability are all a part of the discussion as Jim and Bud share how asphalt is being re-discovered with its ability to provide amazing redundancy and protection against the elements along with becoming a leading element in sustainable roofing systems.
March Influencer - Rae July, Roofing day 2021
Topic: "What do you want discussed at roofing day 2021?"
March Influencer - Danny Kerr, Roofing day 2021
Topic: "What do you want discussed at roofing day 2021?"
March Influencer Topic - Seth and Ashley Pietsch, Roofing Day 2021
Topic: "What do you want discussed at roofing day 2021?"
March Influencer Topic - Julissa Chavez, Roofing Day 2021
Topic: "What do you want to be discussed at Roofing Day 2021?"
March Influencer - Charles Antis, Roofing day 2021
Topic: "What would you like to be discussed at Roofing Day 2021?"
Frank Farmer - Training that is all About Profitability!
Heidi J. Ellsworth talks with Frank Farmer of Metal Roofing Consultants (MRC) about how roofing contractors can get the necessary tools and training to add metal roofing to their company while increasing overall profitability. Frank shares a proven system that he and his team have employed to grow the country’s leading residential metal roof company. Training their clients in the development of these systems, MRC has helped dozens of contractors and manufacturers learn the ins-and-outs of the residential metal roofing business and how to obtain one day closes while being profitable no matter the size of the company.
S2:E13 Coffee Conversations - How to deal with Very Severe Hail (VSH) – Storm Season 2021
Join RoofersCoffeeShop® as we visit with SOPREMA’s Darren Perry also a past employee of FM Global. He will be joined by Aileen Struble and Chris Evans of KPost Roofing & Waterproofing to talk about Very Severe Hail on the next Coffee Conversations. FM 4470 was revised in late 2016 to add a higher level of hail resistance—Very Severe Hail (VSH)—to provide FM Approved roofing systems that can better resist very large hail. The change in classification has resulted in changes to U.S. commercial roofing performance requirements and testing methods. Pour a cup of coffee and bring your questions for these industry experts as we talk Very Severe Hail heading into the 2021 storm season.
Heidi J. Ellsworth visits with Jack Wagnon of SkyMeasure™, a property measurement service from CoreLogic®, as this Roofing Road Trip takes an aerial view. SkyMeasure is known for their highly accurate roof measurement reports and high resolution aerial imagery. Heidi and Jack talk about how roofing contractors can utilize aerial imagery and roof measurement reports in their business to increase closing rates, obtain more efficient operations and collect all-important property documentation.
In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner catches up with Ashlee Poplin of Cotney Attorneys and Consultants about how business, regulations and Covid recovery are going in the Cotney Carolina. They talk about how vaccinations are affecting contractors along with important tips on how to deal with current COVID-19 restrictions and vaccination planning. Finally, Ashlee shares her outlook for 2021 roofing in the Carolinas overall.
Sue Hawkes - Business Accelerators Podcast
Heidi J. Ellsworth talks with Sue Hawkes, an Owens Corning Business Accelerator about her leadership in helping Owens Corning roofing contractors incorporate entrepreneurial operating systems to grow their business. A recognized leader in Entrepreneurial Operating System® (EOS), Sue Hawkes is an award-winning, globally recognized seminar leader and business coach who has been helping contractors identify root problems and clarify business visions for decades. Heidi and Sue talk about the importance of working on your business not just in your business and how the Owens Corning Business Accelerator program can help.
Jason Dark and Steve Ruth - X Marks the Spot with Duro-Last X Launch
Heidi J. Ellsworth visits with Duro-Last’s National Sales Manager, Jason Dark, and VP of Sales, Steve Ruth, about the launch of Duro-Last X™, the industry's first custom-cut roll good membrane solution. The podcast will discuss the importance of roofing contractors continually looking for improved solutions that offer increased productivity, profitability and performance for their businesses. With the need for enhanced productivity on the roof, Duro-Last is committed to developing and manufacturing products that help contractors grow their business by utilizing labor efficient, high-performance, long-lasting roofing systems.
Coffee Conversations: IRE - What's Happening Now?
RoofersCoffeeShop welcomes Brandi McElhaney and Shelby Snelson to Coffee Conversations to share the plans for 2021 Virtual and Live International Roofing Expo. They answer questions about what the virtual experience offers roofing contractors for education and networking opportunities and share early plans for the Live Expo this August in Las Vegas, NV. Speakers from the Virtual Event make appearances, sharing sneak peeks into what they will be presenting March 2-4, 2021.
For more go to Rooferscoffeeshop.com
Coffee Conversations – Roofing Day 2021
RoofersCoffeeShop hosts the NRCA RoofPac team to visit about Roofing Day in D.C. 2021. Heidi J. Ellsworth will talk with Reid Ribble and Duane Musser from NRCA and Tammy Hall from CFS Roofing Services about a fully virtual visit to our nation’s capital on March 23rd and 24th. The NRCA RoofPac team invites all roofing professionals to meet with their representatives to discuss top issues facing the roofing industry, including career and technical education, inclusion of buildings with infrastructure spending legislation and immigration reform. Pour a cup of coffee and join us for this important Coffee Conversations.
FEBRUARY Roofer of the Month - Phoenix Roofing Conractors
Phoenix Roofing Contractors (a ProWest Subsidiary) is a Roof, Fire and Water Damage Restoration Company, serving residential, commercial and industrial properties throughout Arizona. They know that every job is about someone’s home or livelihood so they provide roofing and restoration solutions get homeowners back to living and business back up and running quickly. Phoenix Roofing Contractors is the only GAF Master Elite contractor in the East Valley in Mesa, Arizona and is a leading-edge roofing contractor. RoofersCoffeeShop is happy to announce ProWest Roofing as the February Roofer of the Month.
Join Heidi and Megan Ellsworth on the next Coffee Conversations, Gen Z style. Megan, a member of Gen Z and RoofersCoffeeShop podcast producer, welcomes fellow Gen Z’ers Xavier Carmona of Golden Group Roofing, Katya Khalimon of LTD Exteriors and Lexie Sutton of Cotney Construction Law. Megan and guests talk about the next generation of employees, who are well versed in technology and one of the most diversified generations yet. Learn how to recruit, retain and capture the interest of Gen Z, who represent the future workforce.
January RCS Influencer - Rae July
January's influencer topic: How important is your marketing plan for your business?
Cleaning Metal Roofs has never been so Easy
Heidi J. Ellsworth visits with Paul Watts of Watts Removal and Christian Zimprich of Sherwin Williams Coil Coatings about the groundbreaking Watts cleaning products tested and proven exclusively on Sherwin Williams coated metal panels. In an ongoing commitment to their customer relationships, Sherwin-Williams Coil Coatings has aligned with Watts Removal Products to support their coated metal panels long after they have been installed and customer projects are complete. Watts Removal Products help reverse the adverse effects of real-world environmental occurrences such as oxidation & chalking, removal of strippable film, graffiti, over-sprayed paint & adhesives and much more. The podcast shares how contractors can begin using this amazing cleaner to help grow their ongoing service and maintenance programs.
On this installment of Stories From the Roof, Heidi chats with Greta Bajrami, CEO and founder of Golden Group Roofing. Greta migrated to the USA at the age of 9 from Tirana, Albania growing up in Worcester, Massachusetts where she attended Worcester State University. While attending her senior year in college, Greta decided to take an inspiration about roofing and turn it into a multi-million dollar brand. Today, not only does she run her highly successful business but she works with manufacturers like GAF sharing advice with future roofing professionals. Listen to this inspirational story of the American dream come true and learn the true meaning of determination.
Coffee Conversations - Celebrating 25 Years of the Roofing Alliance
For 25 years the Roofing Alliance has advanced and promoted the roofing industry by funding philanthropic initiatives, research, educational and technological programs. RoofersCoffeeShop is proud to welcome the leaders of the Roofing Alliance to the first Coffee Conversation of 2021. As the Roofing Alliance celebrates its silver anniversary, they continue to work to develop opportunities that contribute to the future success of the roofing industry. This Coffee Conversation will share information about the Alliance while celebrating it as a jewel of the roofing industry as it celebrates its 25th anniversary.
RCS Influencer - Pete Harding
This month's influencer question is "How important is your marketing plan for your business?"
Listen to Pete Harding of GoGreen Roofing explain how important marketing is to them!
Sherri Miles
On this installment of Stories From The Roof, Heidi chats with Sherri L. Miles-Foley, of JD Miles and Sons Roofing. Sherri represents the fourth generation of Miles leadership and serves as President of Miles Roofing, Inc. and Vice president of J.D. Miles & Sons, Inc. Listen to this insightful episode to hear the Sherri's takeaways from years of leadership and being a woman in the industry.
R-Club Roofer of the Month January - Bliss Roofing
Join us in congratulating Bliss Roofing for being the RoofersCoffeeShop R-Club Roofer of the month! Bliss has been serving roofing needs in Oregon and Washington for 50 years. The company began as Bliss Roofing Company founded by Art Bliss in 1969 where his son, Don, worked as a loader, then a roofer learning the tricks of the trade. In 1985, Don purchased the roofing division and established Bliss Roofing, Inc.
S3:E1 Kathleen Ropka - Getting to Know the Cotney Chicago Office
Heidi J. Ellsworth, RCS Partner visits with Kathleen C. Ropka an attorney who is based in Cotney Construction Law’s Chicago office. In this Cotney Around the Globe Podcast, they discuss the Chicago office and some of the hot topics and trends in the city and the Midwest in general. Kathleen’s practice and the Chicago office’s focus encompass a variety of areas of construction law including construction litigation, contract review and drafting, lien and bond law, contract negotiations, corporate law, commercial litigation and real estate. Heidi and Kathleen touch on the expansion of Cotney Around the Globe and especially the focus on providing in-person legal services in Chicago, the home of the National Roofing Contractors Association (NRCA) of which Cotney Law serves as general counsel.
Ten Steps to Walk More Roofs in 2021
Listen to this podcast and join ASTEC’s Kyle Ziebarth and RoofersCoffeeShop’s Heidi Ellsworth for their top 10 steps to walking more roofs in 2021. With the unique chemistry of STEC’s liquid applied roofing systems and lead generation strategies for our partner contractors as well as Heidi’s tips for marketing your contracting business, attendees will come away from this webinar with some great strategies for growing your business. During this hour webinar, you’ll learn about the value that an ASTEC partnership brings and how you can take advantage of our lead generating process too!
John Lombardo and Jackie Hart - The 5 Key Considerations to Choosing Software
Heidi J. Ellsworth virtually travels to Estimating Edge to visit with Jackie Hart and John Lombardo on this Roofing Road Trips Podcast. Jackie and John lead the industry on software sales that make a difference to customers. Both longtime salespeople talk about the importance of relationship sales that help roofing companies understand pain points and needs when it comes to estimating software. This podcast will offer a look into the importance of matching software to culture to company vision and the sales people that can make or break finding the right fit.
S2:E54 Jess Cress - Diversity and Inclusion, Why It's been ignored and Why It Shouldn't Be Anymore
Heidi J. Ellsworth, RCS Partner, visits with Jess Cress of Bone Dry Roofing Company about what is happening today in roofing related to diversity. Jess, along with Rae July, Chinook Roofing, is a co-chair of the newly formed Diversity, Equity and Inclusion (DEI) committee for National Women in Roofing (NWIR). They talk about how NWIR has taken a leading position in the industry to advance DEI and how more women than ever are not only joining roofing but networking for huge success. They also chat about the roofing business in Georgia and how much the last year has changed the way we do business.
S2:E53 Gabe D. Pinilla and Ryan K. Markham - Get to Know the Colorado Cotney Office
Heidi J. Ellsworth, RCS Partner, visits with Gabriel D. Pinilla and Ryan K. Markham, lawyers in the Cotney Construction Law Denver office. The Cotney office continues to turn heads in the Denver market with exceptional legal consultation, advocacy and representation of both roofing contractors and subcontractors. During the podcast they will talk about roofing in Colorado after a Covid-filled year, the importance of safety and how they are helping contractors develop a 2021 plan that is all about proactive legal services.
S2:E52 Steve Stencil - Upping Your Sales Game with Leap
In a second podcast, Heidi J. Ellsworth visits with Steve Stencil, founder of Leap about how roofing contractors can increase closing rates. This informative podcast shares the four commitments sales people need to close the deal. Steve shares his proven process of how when sales people get commitments on 1) Product, 2) Price, 3) Payment and 4) Timeline they will close the deal almost every time. Heidi and Steve role play a sales call on the podcast and share their mutual passion for sales theory and practice.
S2:E51 Dick Bus - The Next Generation of Roofing
Heidi J. Ellsworth, RCS Partner visits with the President of ATAS International, Inc., Dick Bus. With an amazing career in roofing, Dick is well known not only for his involvement in the industry (NRCA Director, President of Metal Roofing Alliance and former president of Metal Construction Association) but also for his commitment to helping the next generation get into roofing and manufacturing. He has been instrumental supporting and building Let's Build Construction Camp for Girls and inviting local community youth to tour their plants during the celebration of Manufacturing Day every year. Heidi and Dick will talk about how roofing companies can get more involved with the next generation helping to build a strong future for the roofing and manufacturing segments.
S2:E8 Coffee Conversations - Giving Back in the Roofing Industry Sponsored by Cotney Construction Law
Join Heidi J. Ellsworth for a Coffee Conversations that hits the heart of the roofing industry: giving back through roofing foundations. Sponsored by Cotney Construction Law, Trent Cotney and foundation representatives including Kyle Thomas, President of the Roofing Alliance; Chuck Chapman, Chairman of Davis Memorial Foundation; Mike Silvers with the FRSA Educational & Research Foundation and Rod Petrick of the Chicago CRCA Foundation will be our guests. In this installment of the beloved webinar series, Coffee Conversations, Heidi and the panelists talk about the importance of giving back through foundation gifts that help with scholarships, research and education and how it is one of the best ways to help attract the next generation to roofing. During the month of December 2020, Cotney Construction Law will be matching donations made to these four roofing foundations up to $2,500 in total. Trent and guests will share how important it is to give back to our industry in order to recruit the next generation of roofing while helping current roofing professionals and companies grow professionally. Learn more about each of the charitable programs during this unique and exciting Coffee Conversations!
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S2:E50 Darci Kunard - Wintertime Repairs and the Importance of Having the Right Product
Heidi J. Ellsworth visits with Darci Kunard of Franklin International about wintertime repairs and the importance of having the right product when you need it. They specifically talk about the long performance history of Titebond WeatherMaster Sealant. This premium-grade, superior polymer formula sealant has been offering protection and performance for decades. Darci shares strategies on how roofing contractors can offer superior winter maintenance in low temperatures without losing performance and flexibility.
S1:E1 Anna Anderson - Business Accelerators Podcast Sponsored by Owens Corning
Heidi J. Ellsworth talks with Anna Anderson, an Owens Corning Business Accelerator about her leadership in helping Owens Corning roofing contractors shift to the new digital frontier. Technology and digital sales and marketing have been gaining ground in roofing for several years. Anna and her business, Art Unlimited, has worked with leading OC contractors like Kelly Roofing to create business accelerating programs that have rocketed profits, revenue and culture. Today she is an industry leader in helping contractors adopt and excel using digital marketing, data and analytics to transform roofing businesses into successful digitally focused companies in the “New Normal”.
S2:E49 April Hall - How the SRC Summit is Changing the Game
Heidi J. Ellsworth visits with April Hall, President of Storm Consultants, LLC and the powerhouse behind the SRC Summit. They review the schedule and importance of April’s upcoming convention. The SRC Summit brings in roofing contractors from all over the U.S. for 2 1/2 days of learning, networking and fun. Some of the industry's top experts will be sharing their strategies for success during the summit. April shares the lineup of speakers, why this is important for roofing companies’ 2021 business success and how contractors can continue to provide excellence in the storm restoration market.
S2:E48 Steve Stencil - The Software that is Transitioning Contractors in the New Normal
Heidi Ellsworth visits with Steve StenciI, Founder and CTO of Leap. Transforming the home services industry, Leap is the first complete point-of-sale application, digitizing every stage of the in-home sales process including estimating, financing, contracting and real-time communication. Steve and Heidi talk about the inspiration to found Leap and how the company continues to provide the technology needed for the home improvement sales process. They explore the need for adaption to a new normal around remote selling and the critical use of technology that can streamline the process. Steve and his team continue to create tools for successful sales and marketing programs for home improvement companies.
S2:E7 Coffee Conversations - The Rise of Women in Roofing
National Women in Roofing (NWIR) Co-Chairs, Jennifer Stone, Johns Manville and Renae Bales, KPost Roofing and Waterproofing, join Heidi Ellsworth, RCS Partner to talk about the Rise of Women in Roofing. This conversation focuses on how NWIR continues to deliver networking, mentoring, education and recruitment for women to find success in the roofing industry. They discuss the importance of balance, diversity, equity and inclusion in the roofing industry and explore how recruiting with these traits in mind results in a cultural enhancement for everyone in the company. Grab your coffee and learn from this cutting-edge conversation about how to recruit and retain more women in roofing.
S2:E47 Roofing Road Trips LIVE! With Tom Shanahan and Ted Ryan
Tune in to the first LIVE recording of Roofing Road Trips with Heidi as she chats with NRCA’s Tom Shanahan and Vault Health Strategy’s Ted Ryan. They break down the differences between self-insurance and fully insured health care options.Learn when to consider self-insurance for your company and the ins and outs of the new NRCA healthcare plan. Don’t miss this revolutionary talk!
S2:E6 Coffee Conversations - Getting to Know the Roofing Technology Think Tank (RT3)
Roofing Technology Think Tank (RT3) roofing contractor member Wendy Marvin, Matrix Roofing & Home Solutions and RT3 Executive Director Karen Edwards will be Heidi J. Ellsworth’s guests for a Coffee Conversation all about technology in roofing. RT3 has been leading the industry in thought leadership since 2016, bringing roofing professionals together to encourage the use of technology to increase productivity and professionalism in the roofing industry. Wendy and Karen will share successes they have seen through RT3, in their own businesses and insights on how contractors need to pivot using technology. Pour a cup of coffee, grab your questions and join us for this thought leading Coffee Conversations.
S2:E46 Fred Malik - Why you should be a Fortified Certified Roofer
This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Fred Malik, the managing director for FORTIFIED Products. Malik is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional and national level. The FORTIFIED Wise™–Roofing Contractor program helps roofing contractors demonstrate a solid understanding of the critical aspects of installation and documentation for roofing a new or existing home to meet the FORTIFIED standards and withstand the elements. Under Fred’s leadership, FORTIFIED has quickly become the national building standard for resilience. Listen to this episode to learn why you should be a FORTIFIED roofer!
S2:E45 Trent Cotney - Planning for 2021
Heidi J. Ellsworth and Trent Cotney visit about the importance of planning now for 2021 concerning risk management for a roofing company. They talk about how the Cotney Construction Law subscription plan can help roofing contractors not only deal reactively to unplanned legal actions and regulatory concerns but also proactively help develop tools to minimize risk. They will look back at 2020 and forward to 2021 and the need for roofers to be ready legally for whatever may happen.
S2:E44 Kyle Ziebarth - Walk More Roofs in 2021
Heidi J. Ellsworth welcomes Kyle Ziebarth of Astec, a leading fluid-applied roofing solutions company. Kyle is the business development manager for Astec but also part of the Ziebarth family who developed and manufactured the leading technologies of Astec. Kyle is instrumental in providing the tools for contractor success including the right products, warranties, marketing and ongoing leads for contractors. Kyle and Heidi will talk about their upcoming webinar December 10th where the Coffee Shop and Astec will partner to talk about how to Walk More Roofs in 2021!
S2:E43 Jack Gottesman and Mark Zehal - Roofing Systems that are Challenging the Weather
This week on Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. Jack and Mark share the excitement around IKO roofing products and how they are creating systems that meet the Insurance Institute for Business and Home Safety’s (IBHS) FORTIFIED Home™ standards. The FORTIFIED Home program seeks to improve property resilience to natural disasters on a local, regional and national level. Listen to this episode to learn how FORTIFIED and IKO are working together to create roofing systems that can challenge the weather.
S2:E5 Coffee Conversations - Calling all Veterans in Roofing
RoofersCoffeeShop is celebrating all veterans who work in roofing. Join the conversation with Justin Jennings of Main Street Roofing and Solar and Casey and Meredith Marsh-Shaevitz of Pitch Perfect Roofing. We invite all veterans in roofing to join the conversation on how to recruit more veterans into roofing, how to create a veteran-friendly culture and the opportunities that come from running veteran-owned roofing businesses. We will also celebrate how the roofing industry continues to give back to veterans in need. This Coffee Conversations is being sponsored by TAMKOBuilding Products which continually hires and supports veterans in the roofing industry and through generous donations to veterans’ organizations! Pour a cup of coffee, gather your questions and join us for this inspirational Coffee Conversations.
S1:E9 Peter Harding of Go Green Roofing
In this installment of Stories From The Roof, Heidi chats with Peter Harding, founder of GoGreen Roofing Corporation out of Santa Clara, CA. The experienced leader answers the twelve questions that makes Stories From The Roof what it is. Harding is self-made and self-educated in business, marketing, and leadership. Not only that but he is a community builder, speaker, estimator, Brand Builder and more for his company which started in 1983. Listen to hear great insights from a wise roofing industry member.
S2:E4 Coffee Conversations with Will Lorenz, RCMA President, on how Roof Coatings are Disrupting the Roofing Industry
Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp., to answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation will focus on the excellent positioning of roof coatings as a sustainable and energy-efficient roofing product and how contractors using roof coatings are positioned perfectly in the “New Normal” to differentiate and grow their businesses. This is the place to ask your questions about how to further incorporate roof coatings into your business model and learn what valuable resources the Roof Coatings Manufacturers Association (RCMA) can offer you and your company. Pour a cup of coffee, gather your questions and join us for this disruptive Coffee Conversations.
S2:E42 Julissa Chavez - Celebrating Spanish Heritage
Heidi J. Ellsworth visits with Julissa Chavez, Program Manager-Latino Marketing & Sales at SRS about the rich Latinx culture in roofing today. Julissa is leading the way working on progressive and inclusive programs at SRS for Spanish speaking roofing professionals and companies. They will visit about Julissa’s new Latin Facebook page, videos and partnerships in the industry promoting the celebration of our Spanish heritage and the opportunities for the industry with these types of inclusive programs.
S2:E41 Jeremy Power and Samuel St-Jean - Cotney in Canada
Heidi J. Ellsworth, RCS Partner visits with Jeremy Power and Samuel St-Jean of Cotney Construction Law. The three talk about Cotney’s latest launch in Canada and what that will bring to contractors in the United States. They enlighten us on the difference between US and Canadian COVID-19 legal jargon and how to protect yourself if you work in both countries. Listen to this week’s installment of Roofing Road Trips with Heidi to learn more about the Cotney Construction Law's recent appointment as general counsel for CRCA (Canadian Roofing Contractors Association) and what Cotney can bring to the table to help you!
S2:E40 Joe Pettit and Mike Mouw - The Power of the Edge
On the latest installment of Roofing Road Trips from The RoofersCoffeeShop. Editor, Karen Edwards chats with two of the minds behind the Estimating Edge software. Listen to learn about why every contractor should use this for the best customer and sales associate relation in the industry.
Heidi J. Ellsworth, RCS Partner, welcomes Trent Cotney and Alison LaValley to Coffee Conversations to talk about the importance of roofing contractors getting good legal advice. As General Counsel for the National Roofing Contractors Association (NRCA), Trent works with contractors across the U.S. providing legal advice for roofing contractors. He and Alison will answer questions about legal concerns within the roofing industry along with sharing information about NRCA Legal Resource Center opportunities, including the 2020 NRCA Decks to Dockets Virtual Legal Conference. This is the place to ask your legal questions and learn what resources are available to you and your company. Pour a cup of coffee, gather your questions and join us for this insightful Coffee Conversations.
S2:E39 Darci Kunard - The Importance of Product Launches
This week on Roofing Road Trips, Heidi visits with Darci Kunard from Franklin International/Titebond about new product launches. Established in 1935, Franklin International is among the largest privately held manufacturers of adhesives and sealants in the U.S. and well known for its Titebond brand. Darci, an experienced marketer with a demonstrated history of success working in the building materials industry, shares what is happening with their most recent launch of Duramaster. Heidi and Darci will discuss the importance of successful new product launches and branding and how that correlates into using the right products for in a roofing business. Listen for some strong marketing tips on how to grow a brand in construction including Darci’s experience with the recent launch of Duramaster.
RLW - Adopting Technology that Makes Sense for Roofing
John Kenneyof Cotney Consulting Group shares with Heidi J. Ellsworth his 30-plus years of roofing experience and how he has adopted technologies that make sense. Known for his excellence in roofing operations, John is bringing tools like Smartsheet, artificial intelligence and a deep understanding of technologies that work. Now, more than ever, roofing contractors need information that makes sense on how to incorporate the right technology and software into their roofing businesses to succeed in this new post-COVID business environment. As the leader of Cotney Consulting Group, John will not only talk technology but common-sense business solutions for success.
RoofersCoffeeShop is providing a new way to learn that is just for you! Our roofers have shared that they want to learn when and how they want to; whether that is Reading blogs and e-books late at night, listening to podcasts during the morning drive, Watching videos over morning coffee at the desk or any of the three during the midnight hours. Every RLW is about what is important to you, the roofing professional. We want to help you solve problems and grow your business.
S2:E2 Coffee Conversations with Tom Shanahan on NRCA's New Health Care Program
Heidi J. Ellsworth, RCS Partner welcomes Tom Shanahan to visit about the new NRCA Health Care Program. Tom is recognized as an industry health and safety expert and represents NRCA at both industry and non-industry events on these issues. The U.S. secretary of labor appointed him to serve on the Occupational Safety and Health Administration’s (OSHA’s) Advisory Committee of Construction Safety and Health from 2007 to 2011. He will share information and answer questions about the new NRCA Health Care Program that enables NRCA members of all categories and sizes to offer employer-sponsored health care options. This is an exciting opportunity for all roofing companies who are members or want to become members of NRCA. Pour your coffee, grab your questions and join us for this one-of-a-kind Coffee Conversation!
S2:E38 Roofing Road Trips with Heidi - The Power of MRA Certified Contractors
Tag along with Heidi on this week’s installment of Roofing Road Trips as she chats with Renee Ramey executive director of the Metal Roofing Alliance. Since 1998 the MRA has been the leading voice for companies and professionals involved in the residential metal roofing industry. The Metal Roofing Association has shown millions of people just how beautiful, durable and economical metal roofing can be and they are dedicated to helping homeowners make educated roofing decisions and connecting them with expert roofing professionals. They have recently expanded their certified contractor program where contractors are sponsored by MRA manufacturer members. She will share the expansion and their focus on quality in all aspects of metal roofing. Listen to learn more about the new opportunities the MRA is offering and how roofing contractors can get involved!
S2:E37 Mathew Lennox - Keeping Homes Safe after the Storm and Before the Repair
Heidi J. Ellsworth visits with Mathew Lennox, CEO of Stormseal about his revolutionary tarping system that is saving homes across the globe. Stormseal is a polyethylene film that heat-shrinks to securely wrap a damaged roof or structure. Unlike traditional blue tarps, Stormseal stays put until permanent repairs can be made, resisting wind, rain and hail and preventing further distress and costly damage. Heidi and Matthew talk about the increase in storm damage and how roofing contractors can differentiate themselves with the right restoration products.
S2:E36 Alison LaValley and Trent Cotney - What to expect at Decks to Dockets 2020
On this week’s installment of Roofing Road Trips with Heidi, Trent Cotney, and Alison LaValley, the power duo behind the Decks to Dockets Legal conference visit about this year’s virtual seminar put on by NRCA Legal. The seminar will be held virtually offering a much larger accessibility to the roofing industry as a whole. Listen in to hear all about the latest opportunities, including continuing education units and peer networking that will be happening at this year’s Decks to Dockets October 13-15, 2020.
S2:35 Dan Tinker - SRS Announces IRE 2021 Concert
Heidi J. Ellsworth, RCS Partner, visits with Dan Tinker, CEO of SRS about their promotion to help the front line COVID heroes through a special promotion. Heidi and Dan visit about the importance of giving back to our community and the industry. They take the opportunity to also talk about the SRS Raise the Roof Foundation and how the SRS family of companies continues to serve local communities giving back in the form of disaster-relief support and philanthropic fundraisers.
S2:E1 Coffee Conversations - Ray Giovine and IRE 2021
Ray Giovine Group Director for the International Roofing Expo is the first guest on Coffee Conversations Season 2. Are you wondering what is happening with the 2021 IRE? Let’s find out! We know it has moved to April but Ray will answer questions from the industry on what the plan is, how they are making it safe and what everyone should be doing right now to be sure to be a part of a much anticipated 2021 IRE. Ray, who joined Informa in January, is an expert in show management and is committed to continuing to provide a successful international show for the roofing industry. Join Heidi Ellsworth as she visits with Ray about everything IRE while welcoming live video questions from industry participants. Pour your coffee, gather your questions, and join us on September 10, 2020, at 6 am pacific!
S2:E34 David Workman - Staying on the Front Lines of Roofing
Guest: David Workman of Roof Connect
In this episode of Roofing Road Trips with Heidi, we meet David Workman of Roof Connect. Listen to hear about the history of the organization, its mission in this year of COVID, and what they are doing to stay focused on the front lines of the roofing industry. In a 1998 conversation over dinner at the NRCA convention, five visionary roofing contractor professionals gave birth to an idea that would turn into RoofConnect. A year later at the 1999 NRCA convention, a group of independent roofing companies signed on to be the proud founding members of the organization. Today it has grown to a national network of several hundred roofing contractors, strategically located to meet the needs of their customers. David shares the journey and the future of roofing contractor networks with Heidi during this inspiring podcast.
S1:E8 A Texas Tradition: Mike Pickel Answers the Twelve RCS Questions - Stories From The Roof
On this installment of the original RoofersCoffeeShop podcast series, Stories from the Roof, Heidi chats with Mike Pickel of Texas Traditions Roofing. Mike Pickel has 40 years of experience in both residential and commercial construction having started out as a framer, then he moved into project superintendent roles and spent years working as a project manager where he managed multi-million-dollar projects from start to finish.
Mike co-founded Georgetown, Texas-based Texas Traditions Roofing with his brother-in-law five years ago as a calling to not only continue to share his commercial expertise but to also give back to the community where he raised his family. Mike gives back by volunteering at church and as the director of the board of Community Restore, an organization that coordinates youth and other volunteers to help homeowners in the Georgetown, Texas area who have a need for exterior repairs but don’t have the ability either financially or physically to get the work done.
S2:E33 Jack Gottesman - Video Marketing and Selling Performance
Heidi J. Ellsworth, RCS Partner visits with Jack Gottesman, Marketing Services Manager for U.S. about how contractors are working with homeowners to find the right roofing shingle that offers both performance and appeal. Jack shares on this podcast that there is no such thing as 'one size fits all' when it comes to selecting roofing shingles. Asphalt shingles can provide the beauty and luxury of authentic shake or slate roofing and he is working with contractors across the country to help share the message of beauty that performs with homeowners. Helping contractors find the right performance shingle line with the right colors for homeowners is Jack’s passion. He will share the process of selecting the right product for the right region with the perfect color to make any homeowner happy.
Stories From The Roof - Dave Hoyle of Cherry and Hoyle Roofing
Dave Hoyle of Cherry and Hoyle Roofing joins Heidi J. Ellsworth, RCS Partner to answer the RCS 12 Questions. Inspired by Vickie Sharples' passion to know all about every roofing contractor, Stories from the Roof explores the history, advice, and passion for roofing or our roofing contractors. Dave Hoyle is third generation roofing out of Oakville, Ontario, Canada, and has an amazing story to share of family commitment since 1953. The family has been dedicated to providing quality roofing solutions for residential and commercial properties and as the business was passed down from father to son they often find themselves repairing roofs that were initially constructed by their first-generation owners.
S2:E32 Chelsea Oesch - What's Happening in Distribution Today?
In this Roofing Road Trip, Heidi J. Ellsworth, RCS Partner visits with Chelsea Oesch, Branch Manager with Beacon Building Products about what is happening in distribution today. She joined Roofing Supply Group and spent 6 years learning the industry from various roles including inside sales, dispatch and purchasing. In 2015 Chelsea joined Beacon Building Products. 10 years into the industry, she is now the Branch Manager at one of the Beacon locations in Austin, Texas. Heidi and Chelsea will also visit about the importance of employee engagement which Chelsea is passionate about. She is well known for taking employee engagement to the next level. In 2019, she created the Mother’s Day Flower Shop, which has now evolved into steaks for Father’s Day, school supplies in August, Halloween candy in October, turkeys for Thanksgiving and Kendra Scott for Christmas.
S2:31 Marianne Sumter - Keeping Legacies Alive
Heidi J. Ellsworth, RCS Partner visits with Marianne Sumter, owner of Wil-Mar Products, manufacturer of roofing accessory products including the Wil-Mar Pipe Collar. They discuss the history of the business, carrying on after losing a partner, and how women continue to support each other in the roofing industry. Marianne also shares information about her pipe collars and the very interesting history of The Roofers’ Saw.
S1:E13 The Heidi and Vickie Show - Overcoming the Challenges of a New Product
Heidi and Vickie discuss the woes of trying out new products. Listen to this week's episode to hear more about the new updates to rooferscoffeeshop.com and the latest products and technology the roofing industry has to offer.
S2:E30 Ashley and Seth Pietsch - Insurance in the New Normal
RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Roofing Road Trips with Heidi. Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for a strong independent agency that truly values their clients and understands roofing. They will share the importance of creating relationships with clients that is unbreakable, no matter what type of business you may run. Having previously come from a family-owned independent agency, they will also talk about their commitment to building a legacy of insurance services for the roofing industry that will be handed down to generations to come.
S1:E12 The Heidi and Vickie Show - Until You Walk in Their Shoes
Heidi and Vickie talk about hard-hitting subjects in this episode including diversity, inclusion, and recognizing one's ignorance. They discuss the importance of the National Women in Roofing Association, and the Black Lives Matter organization as well as the Coffee Shop's number one moto, "roofing respect". Listen to this installment of the Heidi and Vickie Show to learn more.
S1:E11 The Heidi and Vickie Show - Survey Says
On this week's installment of The Heidi and Vickie Show, the partners talk about the yearly trend survey available on RoofersCoffeeShop.com. Heidi and Vickie share the results of this survey and talk about what they mean. Listen to this episode to learn more about the views of the roofing industry.
S2:E29 Tim Hart and Dan Ervin - Roofing Turn PPE Manufacturer During COVID-19
Tim Hart and Dan Ervin of Duro-Last roofing join Heidi J. Ellsworth, RCS Partner for a Roofing Road Trips with Heidi Podcast to talk about Duro-Last’s amazing pivot to help manufacture personal protective equipment (PPE) products during the COVID-19 outbreak. As the world’s largest manufacturer of custom-fabricated, thermoplastic roofing systems, Duro-Last quickly focused a share of their manufacturing capability to start producing (PPE) in the late spring for healthcare workers on the frontline of the current coronavirus pandemic. The transition to producing isolation gowns and non-surgical face masks took just six days. They are now in full production to manufacture PPE products for the roofing industry. Tim and Dan talk about how this all happened and Duro-Last’s commitment to keeping roofing companies’ operations safe, healthy and in compliance with mandated regulations.
S2:E28 Rudy Gutierrez - Being an RCS Influencer
Heidi J. Ellsworth, RCS Partner welcomes Rudy Gutierrez, President & CEO of SHELL Roofing Solutions Group out of Los Angeles, California. SHELL Roofing Solutions Group is recognized as a leading design-build roofing company in California and throughout the US. Rudy is also an RCS Influencer who provides thought leadership on sustainable solutions, company culture, and overall roofing professionalism. His company is comprised of energy and roofing professionals focused on eco-friendly and sustainable roofing building solutions. Their goal is to develop long-term partnerships with companies striving to achieve high-level sustainable building solutions for the reduction of imported energy, carbon emissions, and the contribution to a green environment. Rudy shares the importance of looking to the future while still being strongly focused on employees and customers right now.
S2:E27 Mark MacDonald - Metal and Technology with Sherwin Williams
Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors are learning how to estimate, purchase and install roofing with the use of common and new technologies. They talk about action items and strategies for roofing contractors to consider and adapt in this New Normal that is becoming more dependent on the use of technology for sales, marketing and business overall. The conversation also touches on the overall growth of metal and how contractors can diversify their business by incorporating both metal and technology.
RLW - Architectural Design Meets Wildfire Safety – Understanding Roofing Fire Testing
Heidi J. Ellsworth, RCS Partner welcomes Zach Stopyro, Technical Services for Davinci Roofscapes to RoofersCoffeeShop May 2020 Read Listen Watch (RLW) presentation on wildfires and roofing. With wildfires growing every year, it is more important than ever to choose roofing products that can help deter fire. This RLW will review the importance of product testing while helping roofing contractors understand which testing is critical for product performance. Stopyro will explain the different types of fire testing and how the results determine not only the type of roofing but the necessary roofing systems that can mean the difference between total loss and saving structures. Finally, participants will see the many options available for owners to obtain the architectural designs they desire while also protecting their homes and businesses from fire.
Learn more, visit RoofersCoffeeShop https://www.rooferscoffeeshop.com/
S1:E10 Coffee Conversations With Kim Eckerman and Melissa Dunson of TAMKO
COVID-19 has brought incredible challenges and changes to the roofing industry? How is it affecting your sales and marketing programs? Bring your coffee and questions to the May 28th Coffee Conversation with marketing experts Kim Eckerman and Melissa Dunson of TAMKO. With years of leading marketing experience, these ladies are focused on providing the tools that contractors need to help them keep marketing, selling and installing roofs across America. These ladies have launched new selling tools that can help contractors estimate and bid jobs while providing enhanced communications for homeowners all within the correct social distance. This is your chance to not only ask what is there but what is next when it comes to leading-edge roofing sales and marketing.
S1:E10 The Heidi and Vickie Show - Who knew we are so smart about marketing?
In this latest installment of the Heidi and Vickie show, the two talk about the skill that goes into marketing, specifically within the roofing industry. Follow along with this podcast to learn more about marketing strategies employed by roofing contractors, manufacturers, distributors, and RoofersCoffeShop itself.
Season 1, Episode 9 of Coffee Conversations
With Greta Bajrami, CEO and Founder of Golden Group Roofing
How is the roofing industry in the North East? Greta Bajrami, CEO and founder of Golden Group Roofing located in Westborough, Massachusetts joins Heidi J. Ellsworth, RCS Partner for Coffee Conversations with updates. Greta migrated to the USA at the age of 9 from Tirana, Albania growing up in Worcester, Massachusetts where she attended Worcester State University. While attending her senior year in college, Greta decided to take up an inspiration about roofing and turn it into a multi-million dollar brand. Today, not only does she run her highly successful business but she works with manufacturers like GAF sharing advice with future roofing professionals. She is also the treasurer on the North East Roofing Contractors Association (NERCA) board and very active with National Women in Roofing. She will share insights on the current climate in the NE, advice for not just surviving but thriving and most of all answer any questions that may help other roofing professionals around the country.
S2:E26 Christopher Cooper and Ashley Cooper - KNOVI Technology
The successful installation of 29 Knovi sensors in Kentucky by Tremco Roofing.
Heidi J. Ellsworth, RCS Partner, will visit with Chris Cooper, Southern Indiana Foreman for Tremco Roofing and Ashley Cooper, Tremco Knovi Product Manager about the recent installation of 29 Knovi Monitoring SmartDrains. A leading technology from Tremco Roofing, the SmartDrain™ is revolutionizing low slope roofing with the ability to provide 24/7 monitoring of rooftops for excess water caused by clogged drains. Ashley and Chris will share advances not only in the product but the ease of installation that is bringing peace of mind to building owners across North America.
S2:E25 John Kenney - Business Growth and Sustainability
John Kenney joins Heidi J. Ellsworth for a Roofing Road Trip Podcast as he launches the new Cotney Consulting Group. Joining Cotney Construction Law in March of 2020, John is developing new business consulting services for roofing contractors who need help to scale their roofing company for success. Kenney has worked in the roofing industry for over 45 years. He started his career by working as a roofing apprentice at a family business in the Northeast quickly moving up to manage many successful projects in the New York, New Jersey and Pennsylvania markets before continuing his executive career in Florida. Working for multiple Top 100 roofing contractors and running every aspect of a contracting business, he is intimately familiar with all aspects of roofing production, estimating, and operations. He will share his expertise and advice in this insightful podcast.
S2:E24 Brian Pallasch, Scott Hinesley and Ted Sheridan - The IIBEC 2020 Virtual Tradeshow
Heidi J. Ellsworth, RCS Partner, visits with Scott Hinesley, IIBEC President, Ted Sheridan, IIBEC First Vice President and Brian Pallasch, IIBEC CEO about the upcoming IIBEC 2020 Virtual International Convention and Trade Show. With the first virtual trade show to hit the roofing industry, The International Institute of Building Enclosure Consultants (IIBEC) will host their virtual convention on June 12-14, 2020 with on-demand opportunities into July 2020. As the international association of professionals who specialize in roofing, waterproofing, and exterior wall specification and design, this group formerly known as RCI, will bring the information the roofing industry needs in today's new normal and they are doing it digitally!
S1:E8 Coffee Conversations with John DeRosa
What does the future look like with our roofing material supply chain? RoofersCoffeeShop welcomes John DeRosa the SRS Distribution Director of Contractor Training & Customer Experience as he answers distribution questions on Coffee Conversations. Extremely respected in the overall roofing industry, John will take questions about how roofing companies can best position themselves during the current pandemic and the upcoming roofing season. John will also talk about the power of technology and how roofing contractors can leverage technology to not only survive but thrive in the new normal.
S1:E9 The Heidi and Vickie Show - The secret behind the "12 Questions"
Heidi and Vickie bring out Vickie's very cool list of 12 questions that she likes to ask every person in roofing. The podcast focuses on how Heidi and Vickie answered the questions making this podcast a must-listen. Find out what the 12 questions are, how they answered them, and when you can answer the famous 12 questions on RoofersCoffeeShop.
S1:E7 Coffee Conversations - Seth and Ashley Pietsch of Integrity Insurance & Bonding Inc
RoofersCoffeeShop welcomes RCS Influencers Ashley and Seth Pietsch, Vice President and President of Integrity Insurance & Bonding Inc. to Coffee Conversations. Integrity Insurance & Bonding Inc was formed in 2018 by Seth and Ashley who both saw the need in roofing for a strong independent agency that truly values their clients and understands roofing. Be prepared with your questions about the current state of COVID and risk, while they share information about overall best practices for roofing contractors in regard to insurance. They will share the importance of creating relationships with clients that is unbreakable, no matter what type of business you may run. Having previously come from a family-owned independent agency, they will also talk about their commitment to building a legacy of insurance services for the roofing industry that will be handed down to generations to come.
S1:E8 Why To consider roofing as your Trade - The Heidi and Vickie Show
In this week's installment of the Heidi and Vickie show, the partners talk about the integrity of the roofing industry, and why it is so special. Tune in to hear their personal experiences on the roofing trade and why everyone should consider joining the roofing family.
S1:E6 Curtis Sutton and Michelle Boykin - Coffee Conversations
RCS Influencers, Curtis Sutton, President and Visionary and Michelle Boykin, Chief Operating Officer and Integrator of Rackley Roofing Company out of Nashville, Tennessee join RoofersCoffeeShop® Coffee Conversations. They will share what is currently happening in the great state of Tennessee after major spring storms and pandemic sheltering in. They will also answer questions and visit about how they positioned Rackley Roofing to not only survive but thrive during these current events. As the RT3 Innovator of the Year, Rackley has incorporated technology that allows their teams to keep working without losing time, productivity, or customers. They will also answer questions on how Michelle and Curtis have developed one of the industry’s leading examples of an executive team that works together focused on both vision and implementation creating an amazingly well-balanced and extraordinarily successful roofing company.
RLW - Understanding the Future of Roof Restoration
Mike Swartzer, National Sales Manager for IB Roof Systems, will discuss the future of roof restorations as building owners look to increase the longevity of current roofs with stronger recover or re-roof solutions. Mike brings a long history of working with roofing contractors on how to best use roof coating and membrane solutions for both recover and re-roof. He will share how to work with building owners to help them understand the value of restoration roofing compared to when a roof must be torn off and reinstalled. Mike will also address the importance of working with manufacturers who can provide a full complement of roofing solutions for building owners that result in high return on investment along with sustainable roofing systems that last.
S1:E7 The Heidi and Vickie Show - Did you Know..? A delightful tour of our website.
Heidi and Vickie take a delightful tour of the RoofersCoffeeShop(R) website. Listeners will learn about the abundance of educational, informative, and entertaining opportunities along with some really fun history. Hear how the site was named and the ideas that continue to make RoofersCoffeeShop where the roofing industry meets.
Webinar Series with TAMKO - Remote Selling for Roofing Success
Guests Kim Eckerman and Melissa Dunson, TAMKO
Moderated by Heidi J. Ellsworth, RoofersCoffeeShop
Kim Eckerman and Melissa Dunson of TAMKO share with Heidi the importance of remote selling and marketing during this time of sheltering in. They share that this is not a momentary practice but the new normal for roofing contractors. Learn about new technologies for remote selling including visualizer software with the ability to provide full measurements and 3D models without stepping into the customer's home.
S1:E5 Coffee Conversations With Charles Antis of Antis Roofing and Waterproofing
Charles Antis joins Coffee Conversations with his uplifting messages of giving back as a means of lifting roofing companies brands, employees and customers. Bring your questions on how to utilize a philosophy of philanthropy practices to truly create marketing, sales and culture that makes a difference while also navigating these turbulent times. Charles has been roofing since 1984 and is a well-respected and widely known roofing expert, entrepreneur, and humanitarian. He is a board member of the National Roofing Contractors Association (NRCA), a member of the Roofing Alliance and serves within the Roofing Technology Think Tank (RT3). He is a member of the Board of Directors for Orange County Habitat for Humanity (Habitat OC), through which Antis Roofing & Waterproofing has donated every roof installation of every home built by Habitat OC since 2009 and proud to be the original inspiration for the Roofing Alliance and Ronald McDonald House Charities initiative.
S2:E23 Brian King - How Owens Corning is working for YOU
Heidi J. Ellsworth, RCS Partner visits with Brian King, VP of Strategic Marketing about Patented SureNail® Technology, and the performance of Owens Corning Duration® Series Shingles. Brian will share how Owens Corning is committed to developing technologies that deliver the highest performing roofing installations. With technologies built-in, Owens Corning is changing the way roofing contractors install and deliver roofs that withstand the elements.
S1:E6 Heidi and Vickie Show - An insiders view on Associations and Trade Shows
In this week's installment of the Heidi and Vickie show, the two partners discuss the importance of associations and tradeshows within the roofing industry and the positive impact these organizations have had on them personally.
S2:E22 Zach Stopyro - Wind, Hail and Fire
Natural disasters continue to increase whether it is hurricanes in the east, hail, and tornados in the midwest and south or wildfires in the west, home, and building owners are sustaining property damage across the country. Heidi J. Ellsworth, RCS Partner will visit with Zach Stopyro of Davinci Roofscapes about the importance of product testing while helping roofing contractors understand which testing is critical for product performance.
S2:E21 Charlie Smith - Commercial Focus RCI and Recover
Heidi J. Ellsworth, RCS Partner, visits with Charlie Smith, National Recover Manager/238T Business Development at McElroy Metal about his passion for expanding the use of metal roofing in non-conventional methods. Charlie has the unique ability to problem solve, turning napkin sketches into viable metal roofing solutions. His efforts have made him one of the industry’s foremost authorities on recover systems utilizing metal roofing. During this podcast, Heidi and Charlie will explore the potential of metal recovers as part of the roofing contractor’s product offerings.
S2:E20 Scott Keith and David Almario - Jobba and How Contractors are Using It
Good software continues to evolve and that is very much the case with FCS now Jobba Technologies. This software platform that focuses on service and maintenance for roofing contractors and building owners only continues to get better while listening to roofing contractors across the country. Heidi J. Ellsworth, RCS Partner, interviews David Almario and Scott Keith about the company’s journey from FCS Control to today’s Jobba. They will share the importance of contractor centric development and how they are meeting the technology needs of contractors by closely working with their customers.
S2:E19 Kim Eckerman and Melissa Dunson - TAMKO amongst the COVID-19 Chaos
Heidi J. Ellsworth, RCS Partner, visits with marketing experts Kim Eckerman and Melissa Dunson of TAMKO. COVID-19 has brought incredible challenges to the roofing industry and TAMKO is focused on providing the tools that contractors need to continue providing roofs for America. They have announced a new selling tool that can help contractors estimate and bid jobs while providing enhanced communications with homeowners while keeping critical social distancing.
S2:E18 Roofing Road Trips with Heidi - Ashlee Poppin and Michael Litrenta of Cotney Construction Law
Every state is different, and it is important to understand how different state laws and regulations can affect a roofing contractor’s business. Heidi J. Ellsworth, RCS Partner visits with Michael Litrenta and Ashlee Poplin of Cotney Construction Law out of the Carolina Office about their role in providing important information at a state level for the roofing companies of the Carolinas. They will also review important tips for currently dealing with COVID-19 and future societal upheavals by understanding pertinent laws and/or regulations at the state level.
S1:E4 Wendy Marvin - Coffee Conversations
Wendy Marvin of Matrix Roofing & Home Solutions will lead the Q&A discussion for RoofersCoffeeShop Coffee Conversations on April 16, 2020, at 6 am pacific. Have your coffee and questions ready for this entrepreneurial woman in roofing who has grown her company on the principles of customer service, people over profits, integrity, and trust. Hear how that groundwork has positioned her company to endure the coronavirus and how she continues to work fervently to keep her company grounded living their core values. She will answer questions on what she is seeing in the Pacific Northwest, how to help employees stay focused and the importance of customer trust.
S2:E17 Roofing Road Trips with Heidi - Adam Oaks, CEO of Estimating Edge
Every contractor needs to understand the right questions to ask when it comes to technology and especially the software needed to run the business of roofing. Heidi J. Ellsworth, RCS Partner, visits with Adam Oaks, CEO of Estimating Edge about the questions that roofing contractors need to ask before making software purchases along with the best way to understand ROI technology for budgets and company culture.
S1:E5 The Heidi and Vickie Show - Saving Yourself and The Help We Need To Do It
This week on the Heidi and Vickie Show, the founders of the RoofersCoffeeShop discuss how they are making through their weeks. Heidi and Vickie talk about the week of COVID presentations and resources that are available to contractors. They share how contractors are saving themselves by getting the help they need. Listen to this week's installment of the Heidi and Vickie Show to learn more about how we can all help each other get through this grueling time, and remember to sell, sell, sell!
Please join RoofersCoffeeShop for Coffee Conversations where the industry meets to ask questions of the day. Reid Ribble and McKay Daniels, CEO and COO of National Roofing Contractors Association (NRCA) participate in a Q&A hour providing answers about how the NRCA has been active in Washington, DC concerning COVID-19 and the many programs being offered and supported by the NRCA to help our roofing professionals and companies during this time.
S2:E16 Charles Antis - Antis Roofing Lends a Helping Hand
Heidi J. Ellsworth, RCS Partner, visits with Charles Antis, CEO and Founder of Antis Roofing and Waterproofing about how in this time of upheaval, there is always a way to look around and lend a helping hand. Charles Antis shares his experience with helping the Orange County, CA Red Cross with a crucial blood drive at the Antis offices.
In the latest installment of the Heidi and Vickie show, our founders talk about the NRCA Town Hall and the great information that was shared. They also dive into the future of podcasts and how important they will be to the New Normal. Finally, they stress how important it is to listen to the roofing community and ask for the help of the RCS roofers to fill out the survey and share what they need. Enjoy the show!
S2:E15 Roofing Road Trips with Heidi - Wayne Altizer, Vice President of Topps Products, Inc.
Roof coatings continue to rise in popularity in the roofing industry and with building owners. If you are trying to understand what will work for your business and customers, this podcast will provide incredible insights. Heidi J. Ellsworth, RCS Partner, visits with Guest Wayne Altizer, Vice President of Topps Products, Inc. about the future of roof coatings and how Altizer is helping to grow a 30-year old company into a leading coatings manufacturer. Topps Products manufactures roof repair products, maintenance systems, roof sealants and coatings, masonry sealers and specialty products.
S2:E14 Roofing Road Trips with Heidi with Special Guest Mardee Billingsley, Executive Vice President, Tremco Roofing & Building Maintenance
Whether you have experienced dwindling employment applications, a lack of management-level talent, and/or delayed or canceled work yourself, you’ve likely already felt the widening shortage of skilled workers in some capacity. Heidi J. Ellsworth, RCS Partner, and Mardee Billingsley, EVP at Tremco discuss how businesses need to adapt to modern recruiting and workforce trends, which revolve heavily around training and education.
S1:E2 Coffee Conversations - Thea Dudley
Join RoofersCoffeeShop® for our second Coffee Conversation, this time with Thea Dudley about collections and account receivables during this economic upheaval. At RoofersCoffeeShop we are all about the conversation, not one-sided presentations. We want to help answer your questions and create meaningful conversation and engagement that offers solutions.
S1:E1 Coffee Conversations - Trent Cotney and John Kenney of Cotney Construction Law
Please take the time to see the premiere of our first Coffee Conversations features guests Trent Cotney and John Kenney of Cotney Construction Law and Cotney Consulting Group. It was a Q&A conversation about strategies for protecting your companies the right way during the current pandemic and economic instability. Valuable information and thought-provoking advice.
Hell Week - Keeping Info Updated
This week on the Heidi and Vickie show the pair talks about a week full of posts, trolls, and Covid-19. Join the two owners of the RoofersCoffeeShop to let some of the steam out of the kettle. We can make if we stick together roofing family! Stay attuned to rooferscoffeeshop.com for updates.
S2:E13 Roofing Road Trips with Heidi with Special Guest Nicole Gray, Loyalty Program Manager at IKO
If you’re a roofing contractor with the desire to be the best professional you can be, and you recognize that business building tools and opportunities are critical to success, you are going to want to listen to this podcast. Heidi J. Ellsworth, RCS Partner, visits with Nicole Gray, Loyalty Program Manager at IKO about the very popular IKO ROOF PRO Program. IKO continues to partner with roofing contractors to grow their business’ sales, increase profitability and offer an extra outlet of support with leading-edge opportunities, all a part of the IKO ROOF PRO Program.
S2:E12 Roofing Road Trip with Heidi Michelle Boykin
Michelle Boykin is an integral part of Rackley Roofing, a leading commercial roofing contractor in Tennessee. She joined the company in 2010 and has been instrumental in their exponential growth. Heidi J. Ellsworth will visit with her in this Roofing Road Trips with Heidi Podcast about that incredible growth and what it takes as COO to keep it sustainable along with her involvement with National Women in Roofing where she is currently serving on the Executive Committee as Treasurer. They will also talk about technology in roofing covering Rackley Roofing’s involvement with Roofing Technology Think Tank (RT3) and their spectacular win as the 2019 Innovator of the Year.
S2:E11 Roofing Road Trips with Heidi - Karen Edwards and Reed Hitchcock
RCS Editor Karen Edwards interviews ARMA's Reed Hitchcock at the 2020 International Roofing Expo. Listen to hear about asphalt recycling, sustainability as well as our current labor shortage.
S2:E10 Roofing Road Trips with Heidi Podcast with Special Guest Thea Dudley
In her three decades of work as a credit and collections officer, Thea Dudley has trekked across deserts to recover goods, taken FBI interrogation classes to learn negotiators’ “tells” and suffered through more lame reasons for extending credit then she can count. Thea is an RCS Influencer, R-Club Consultant, well-known columnist/expert on credit and has her own business that helps roofing contractors with their credit and business success. She knows how to decide who's worthy of credit and how to go after those who abuse the privilege. Thea visits with Heidi from the road with updates on her journey, her business while sharing her wisdom as an RCS Influencer.
S2:E9 Roofing Road Trips with Heidi- Safety, OSHA, and Building Owners with Phillip Harris, Jr.
Phillip Harris, Jr. is the Product Manager of Safety Solutions for Tremco Roofing & Building Maintenance joins Heidi J. Ellsworth for a Roofing Road Trips with Heidi. With over 10 years of commercial sales and product management experience, he leads Tremco Roofing's development and design of innovative fiberglass reinforced plastic safety products for rooftops. Heidi and Phillip will talk about safety, OSHA, Building Owners, and what can make a huge difference for roofing contractors in 2020. Phillip's background in safety and commercial sales allows him to quickly identify risks associated with rooftop fall hazards and recommend compliant solutions. He is considered an expert on rooftop safety solutions spanning the US and Canada and leads Tremco Roofing's mission to "Lead with Safety."
S2:E8 of Roofing Road Trips with Heidi - The Roof Hub with John DeRosa
In this Roofing Road Trip with Heidi, RoofersCoffeeShop welcomes John DeRosa the Director of Contractor Training & Customer Experience at SRS Distribution. He has a wealth of experience in the contractor training space. Prior to joining SRS, John worked for one of SRS’ manufacturer partners IKO, where for almost 9 years he assisted customers in improving their businesses. He is extremely well-respected in the contractor community and is a big asset to SRS as we continue to build strong customer connectivity and loyalty. John and Heidi will be talking about the power of Roof Hub from SRS. It focuses on making roofing contractor’s time matter! Roof Hub is taking the guesswork out of delivery times by providing real-time information about your orders, delivery details, invoices, and more!
S1:E2 Heidi and Vickie discuss the effects that Covid-19 has had and will continue to have on the roofing industry. This is the time to hunker down and support one another and our communities. Listen as our founders dive into their thoughts on the coronavirus.
S2:E7 Roofing Road Trips with Heidi - Special Guest Nick Sabino, NRCA's Chairman of the Board
Nick Sabino is the founder and president of Deer Park Roofing Inc., Cincinnati. Sabino previously served as an NRCA vice chairman from 2014-16 and 2017-18, and an NRCA director from 2010-13. Nick will share highlights from his year as NRCA Chairman of the Board 2019-20 including updates on NRCA advocacy, ProCertification, training, and recruitment initiatives. He also shares the importance of NRCA Membership and how it has helped him build his roofing business.
S2:E6 Roofing Road Trips with Heidi - Special Guest Renee Ramey on the Top Five Home Improvement Trends in 2020
Heidi J. Ellsworth, RCS Partner visits with Renee Ramey, Metal Roofing Alliance (MRA) executive director about the MRA's 2020 top five key style and performance trends in the U.S. and Canada. Renee will share what’s on the home improvement horizon for 2020, including coping with climate extremes, getting creative and achieving better, longer-lasting performance that adds more ROI for the home improvement dollar. Formed in 1998, the MRA represents metal roofing manufacturers in the United States and Canada and is focused on helping to educate consumers about the many benefits of metal roofs.
Renee Ramey is the Executive Director of The Metal Roofing Alliance (MRA). Renee is responsible for the daily management of the MRA's ongoing North American marketing program to increase metal roofing's residential market share. Renee has more than twenty years of marketing and management experience in the metals industry. Starting in 1997 with BlueScope, Renee held roles in order management, marketing, sales and project management in support of Steelscape and ASC Profiles. From there, Renee spent three years as Marketing and Human Resources Manager for Cascadia Metals, a regional metals service center located on the west coast. In early 2013, Renee accepted the position of Executive Director for The Metal Roofing Alliance. The combination of industry experience coupled with her years of actively supporting industry organizations makes Renee a valuable asset in the metals industry.
Roofing Road Trips with Heidi - How Safety Looks Today
Special Guest Isaac Itolfe of SOS
Heidi J. Ellsworth visits with Isaac Itofe owner of SOS who is well known as one of the nation’s top health and safety professionals. They will discuss how safety looks today in roofing compared to twenty years ago and where we are going with safety in this new decade. Safety Operation Services (SOS) is a leading safety company with a team of certified passionate safety professionals with a variety of expertise in multiple industries. They pride themselves on helping clients to build and maintain world-class safety programs. Isaac is an ongoing contributor to the RCS Safety Tip of the Week in which SOS is the sponsor.
Roofing Road Trips with Heidi - The Latest in Knovi Technology
Roofing Road Trip with Heidi Podcast Welcomes Ashley Cooper, Tremco Product Manager for Knovi Technologies. In this Roofing Road Trip with Heidi Podcast, Heidi visits with Ashley Cooper, project manager for the new Tremco Knovi Technology. This amazing technology will change the expectations of every building owner when it comes to monitoring the rooftop.
RLW - Make More with Metal in 2020 - Find Out How!
Heidi J. Ellsworth talks to Mark MacDonald of Sherwin Williams about how contractors can add more metal roofing installations to their roofing business and make more profit on every job. Sherwin Williams is focused on helping roofing contractors learn how to estimate, purchase, and install more metal. It is an opportunity for roofing contractors who have been installing asphalt to offer additional roofing systems that are attractive to new and current customers that offer better margins. This webinar will deliver action items and strategies that include the use of technology, marketing, and purchasing that can add diversification and profit to any roofing contractors.
Roofing Road Trips with Heidi - Ray Giovanni and IRE 2020
Roofing Road Trips with Heidi and her special guest Ray Giovanni chat about IRE 2020.
Roofing Road Trips with Heidi - The CertainTeed Labor Study
Abby Feinstein, Product Manager at CertainTeed Commercial Roofing
As Product Manager, Abby is responsible for marketing, research, and development as well as market analysis for low slope roofing at CertainTeed. As a product specialist, her breadth of experience plays a vital role in the commercial roofing division. Building products has always been Abby’s passion - prior to joining CertainTeed, she helped start several businesses in the renewable energy and energy efficiency sectors. She previously managed both sales and marketing divisions in the building performance contractor sector before starting up and operating her own home performance consulting business. Abby holds a Bachelor of Science degree in Industrial Design from the University of the Arts, Philadelphia.
Roofing Road Trip with Heidi - Special Guest Jason Stanley - Savage Estimating Podcast
Join Jason Stanley, CEO of IB Roof Systems, as we talk about Savage Estimating. He wants to know if someone asked you “Would you work for $10,000?” The answer should be “For how long? How many days? A week? A day? A month?” He will share that the issue with estimating today is whether contractors TRULY know if they are making money, losing money or just hoping to average the perceived winners with losers. The Concept is $10,000 a day – YES! That is 3.6 m a year!! $10,000 a month? Hell no. $10,000 a week – maybe – lets chat.
Roofing Road Trips with Heidi - Bill Good, Part 2 - Why Choose the Ronald McDonald House
Former NRCA CEO talks about Construction Management Schools, Ronald McDonald House Charities and the Roofing Alliance.
Heidi J. Ellsworth, RCS Partner, interviews Bill Good, former NRCA CEO, about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education. He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to roofing.
Roofing Road Trips with Heidi - Pt. 1 Bill Good - The Roofing Alliance Student Competitions
Former NRCA CEO talks about Construction Management Schools, Ronald McDonald House Charities and the Roofing Alliance.
Heidi J. Ellsworth, RCS Partner, interviews Bill Good, former NRCA CEO, about his involvement with the Roofing Alliance, the Foundation of the NRCA, and his board position on the American Council for Construction Education. He shares the importance of roofing professionals working with the Roofing Alliance and continually looking to attract the next generation to roofing.
Roofing Road Trips with Heidi - Jared Ribble - TRAC & Qualified Trainer with NRCA, Pt. 2
Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences. In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall.
Roofing Road Trips with Heidi - JJared Ribble - PROCertification with NRCA, Pt. 1
Jared Ribble - Demystifying PROCertification and Qualified Trainer Conferences
Jared Ribble spends time with RCS Partner, Heidi J. Ellsworth talking about NRCA's PROCertification initiative and upcoming Qualified Trainer Conferences. In this podcast, Ribble helps demystify PROCertification and explains why it is one of the most important initiatives for the roofing industry overall.
RLW - Extend Your Roofing Season with Cold Weather Roofing Technology
With current labor shortages, the ability to work year-round and take the seasonality out of roofing is more important than ever. Working during the winter months helps roofing contractors keep laborers employed year-round, leading to diminished backlogs, increased business and overall customer satisfaction. During this webinar learn about new technologies in roofing systems and coatings that are extending the roofing season even in temperatures as cold as 20 degrees below zero.
Roofing Road Trips with Heidi - Carol Perkins with IKO
Carol Perkins visits with Heidi J. Ellsworth about IKO Integrity - yesterday, today and tomorrow.
Carol Perkins, IKO Director of Marketing, sits down with Heidi J. Ellsworth to discuss the history of IKO and how it continues to grow a culture of integrity and diversity. They talk about recruiting, contractor loyalty, plant expansions and product performance along with exiting 2020 IKO plans.
Roofing Road Trips With Heidi - Trent Cotney of Cotney Construction Law
Heidi talks with Trent Cotney of Cotney Construction Law about their part in the roofing industry and the help they provide. Cotney Construction Law, LLP is a national construction law firm that advocates for the roofing industry. The firm serves as General Counsel to Florida Roofing and Sheet Metal Association (FRSA), Tennessee Association of Roofing Contractors (TARC), Roofing Technology Think Tank (RT3), National Women in Roofing (NWIR), and a number of local roofing associations. Cotney Construction Law’s practice areas include construction law, litigation, arbitration, contract review & drafting, immigration, employment, OSHA defense, licensing defense, bid protests, lien law, bond law and alternative dispute resolution. Learn more at www.cotneycl.com.
Ryan Groth - Roofing Road Trips with Heidi
In this episode of Roofing Road Trips, Heidi talks to Ryan Groth and his new team of sales professionals. They share the connection between athletics and sales and how they are bringing competitive strategies to market to increase roofing contractor's revenue and profitability.
Roofing Road Trips with Heidi - Stephen Phillips and Alison LaValley, NRLRC 40th Anniversary Seminar
Roofers Coffee Shop's® Heidi Ellsworth Interviews Stephen Phillips and Alison LaValley about the NRLRC 40th Anniversary Seminar. Listen to this informative Podcast about the National Roofing Legal Resource Center (NRLRC) 40th Anniversary Seminar, September 18-21, 2019 in New York. Listen to learn how to receive your $100 discount. For more information about the seminar, please visit the NRLRC Directory here.
Roofing Road Trips with Heidi- Ken Kelly and Cotney Construction Law
Ken Kelly of Kelly roofing and Karen Edwards of RoofersCoffeeShop speak about Kelly's experience working with Cotney Construction Law.
Roofing Road Trips with Heidi- Tremco WTI Safety with Shari Carlozzi
Heidi visits with Shari Carlozzi on Tremco and WTI efforts on Safety. With the support of the Tremco sales team, and some structural engineering partners, WTI provides a full, turnkey program for rooftop safety products and installation services.
Stories from the Roof – Corey Johnston of Contractor Corner by Corey Vickie Sharples visits with Corey Johnston of Contractor Corner by Corey about his roofing history, ongoing video program with Tremco and important tips for every roofing contractor.
Roofing Road Trips with Heidi – Heidi Ellsworth and Karen Edwards talk with Reid Ribble, NRCA CEO
In this Roofing Road Trip, Karen Edwards, RCS Editor and Heidi Ellsworth, RCS Partner, visit with Reid Ribble, NRCA CEO about the 2019 Roofing Day in Washington, DC, the new NRCA ProCertification program and shares an overall look at the roofing industry.
The Heidi and Vickie Show - Valuing Young People Working Together to Bring Out the Best in Every Generation Heidi and Vickie have a discussion on the topic: Valuing young people. They talk about more in-depth a blog Heidi wrote on working together to bring out the best in every generation and the opportunities for younger and older generations to learn from each other.
Roofing Road Trips with Heidi - Roofing Day 2019 with Jennifer Stone
This RCS Podcast is the first in the new series "Roofing Road Trips with Heidi". In this is episode, we speak with Special guest Jennifer Stone, RCS Influencer, about the importance of attending the upcoming Roofing Day in DC and explore what National Women In Roofing have in store for us at their Luncheon on April 3rd. Listen to this very informational podcast and be ready for our voices to be heard in Washington.
Stories from the Roof – Interview with Mark “Lefty” Holencik, Owner of Holencik Exteriors When Mark Holencik – known to friends and strangers alike as Lefty – started contracting construction work as Mark L. Holencik, General Contractor in 1980. Mark was 25 years old and had 8 years of experience in many different trades. In a little over 30 years, the business has grown to include three separate companies, a full office staff, and a reputation for integrity, reliability, and professionalism. The company would have probably never grown at all if it wasn’t for his willingness to try new methods and accept new ideas; these two values pervade the company today. We asked Lefty 10 questions. Hear his insightful responses on this podcast.
Stories from the Roof – Interview with Mike Hicks with Hicks Industrial Roofing RoofersCoffeeShop's Vickie Sharples Interviews Mike Hicks with Hicks Industrial Roofing in Ohio. A longtime friend of the RCS, Mike has some terrific insight on a variety of questions we asked about the roofing business. Please listen to this great podcast. It's a terrific story of how he changed his business.
Stories from the Roof - Interview with Trent Cotney, Cotney Construction Law Dave Sullivan hosts our Guest Trent Cotney and talks about how he and his Construction Law Firm wound up being such an important advocate for the roofing industry. If you didn't like Trent before you will really like him now. If you don't know Trent, please listen.
Dave Sullivan Interviews Marty Stout with Go Roof Tune-Up Dave Sullivan with The Roofer Show interviews Marty Stout of GoRoofTune-Up. They talk about his innovative business model. GoRoofTune-Up has a unique approach where they do roof repairs, restoration, renovation and maintenance on single-family homes. Right now he's active in 5 markets, and he's looking to expand on some more. Marty's a third-generation roofer, has some great ideas about business. Please listen!
S1:E1 Stories from the Roof - Introduction with Dave Sullivan Host Dave Sullivan from The Roofer Show podcastinterviews Vickie Sharples about their new Podcast series Stories from the Roof. Learn a little about the history of the RoofersCoffeeShop.com and the things the CoffeeShop offers today!