Secrets To Scaling Your Ecommerce Brand: Recent Episodes
Jordan West & Sean Lang
Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Join my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribePodean has officially acquired Social Commerce Club, bringing together global marketplace expertise with one of the leading TikTok Shop and social commerce teams.
In this episode, Jordan West sits down with Podean CEO Travis Johnson to discuss why the acquisition happened, what made Social Commerce Club strategically important, and what this partnership means for brands, creators, and the future of global commerce.
Together, Podean and Social Commerce Club now offer brands a connected approach to TikTok Shop, creator commerce, Amazon, Walmart, Meta, retail media, marketplaces, data analytics, and international expansion.
In this conversation, Jordan and Travis cover:
• Why Podean acquired Social Commerce Club
• The global shift toward TikTok Shop and social commerce
• What the acquisition means for enterprise brands
• Why TikTok Shop creates sales across Amazon, DTC, retail, and other channels
• How creator content can improve performance beyond TikTok
• Why brands need one accountable social commerce owner
• The nine roles required to operate a successful TikTok Shop
• How creators can monetize content across multiple marketplaces
• The role of AI in creator discovery, analytics, and ecommerce
• Why Brazil is becoming a major social commerce growth market
• How brands can expand internationally faster
• Why social commerce requires more than one internal employee or agency service
• The future of unified commerce and marketplace marketing
This is more than an acquisition. It is a global bet on creator-led commerce and the future of how consumers discover, trust, and purchase products.
CHAPTERS
00:00 Podean acquires Social Commerce Club
02:37 The evolution of marketplace marketing
06:10 Why Podean chose Social Commerce Club
08:40 What the acquisition means for brands
11:28 Measuring the TikTok Shop halo effect
12:50 Why brands struggle to structure social commerce
15:52 Human connection in the age of AI
17:45 The power of omnichannel creator content
20:00 International expansion and Brazil’s growth
22:25 How AI will support social commerce
23:38 Three priorities for brands
25:28 Building stronger creator relationships
28:26 The global vision for the partnership
30:46 Acquisition red flags and lessons
35:13 The nine roles behind a successful TikTok Shop
38:03 Social Commerce Club’s biggest achievements
40:44 Why speed matters for brands
Subscribe for more conversations about TikTok Shop strategy, social commerce, creator marketing, ecommerce growth, Amazon, retail media, GMV Max, and the future of global marketplaces.
SocialCommerce #TikTokShop #Ecommerce
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv
🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact
📩 Learn the latest on TikTok Shop straight to your inbox
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In this episode of the Social Commerce Club podcast, Jordan West, Parker Kump, Brywinn Travers, and Ryan Lancaster break down the biggest shifts happening right now in TikTok Shop, DTC, creator marketing, and social commerce.The team starts with ELF Beauty launching ELF Hair on TikTok Shop before Target ecomm and retail stores, and why this move proves TikTok Shop is becoming more than a sales channel. It is becoming a product launch engine, a creator research lab, and a demand creation platform for enterprise brands.They also unpack how TikTok Shop is becoming an international expansion engine for brands, why creator communities matter more than distributor relationships alone, and how brands can use creators to understand new markets faster.
Then the conversation moves into the next wave of social commerce.Creator traffic is becoming multi-destination.
TikTok Shop content is not just driving TikTok Shop sales anymore. It is influencing Amazon, DTC, retail, Meta, YouTube, and every surface where customers discover and validate products.
This episode is especially valuable for CMOs, VP of ecommerce, founders, and digital marketers trying to understand how TikTok Shop fits into the full commerce ecosystem.
Topics covered:
• Why ELF Beauty launched ELF Hair on TikTok Shop first
• How TikTok Shop is changing product launches
• Why creator content creates demand beyond TikTok Shop
• The Halo Effect across Amazon, DTC, retail, and paid media
• Why creators are salespeople, not influencers
• How brands should reward creators across multiple channels
• TikTok Shop as an international expansion engine
• Why Meta may become more of a demand capture channel
• Why YouTube still matters for trust and long-form influence
• What CMOs should do this week to understand TikTok ShopIf you are trying to build a TikTok Shop strategy, creator program, social commerce engine, or unified commerce system, this episode is a must-watch.
Subscribe for more conversations on TikTok Shop, creator commerce, DTC growth, social commerce strategy, GMV Max, creator affiliates, and the future of ecommerce.
Learn more about Social Commerce Club:https://socialcommerceclub.comTikTokShop
SocialCommerce #CreatorMarketing #DTC #Ecommerce #TikTokShopStrategy #AffiliateMarketing #CMO #DigitalMarketing #CreatorCommerce
===============================
About This Channel
Who am I, and why should you listen to me?
As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
Connect With Jordan:
🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
🐦 - Twitter: https://twitter.com/jordantwestecom
Subscribe for More:
Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
MASTERMIND https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSAY HI https://socialcommerceclub.com/STAY INFORMEDhttps://jordanwestnewsletter.beehiiv.com/
In this TikTok Shop operator AMA, @jordanwest-ecom answers real questions from brands, sellers, and agency owners on how to launch TikTok Shop when you have no data, test hooks and scripts, manage affiliate creator expectations, incentivize creators during a Blitz, and turn first-time affiliate posts into repeat seller relationships. He breaks down why TikTok Shop is a performance content channel, not an influencer aesthetic channel, and explains how brands should think about creator testing, product demos, buying triggers, bundles, pricing, whitelisting, Meta ads, AI creators, and fast feedback loops.Jordan also shares Social Commerce Club’s approach to the thousand-video rule, creator guardrails, FastMoss and Kalodata research, WhatsApp creator communities, structured testing matrices, commission bumps, GMV bonuses, creator contests, and Blitz campaign execution. This episode is a practical guide for brands trying to launch, scale, or improve TikTok Shop by building a real creator operating system instead of relying on one-off affiliate posts.If you are a brand looking for TikTok Shop support, visit Social Commerce Club. Smaller brands can also apply for the Social Commerce Club Mastermind to get help building and scaling their TikTok Shop strategy.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv....If GMV Max feels like a black box, this video breaks down how TikTok Shop’s GMV Max system actually works for brands. Jordan West explains why high-ROI creatives do not always scale, why old creator videos can keep getting delivery, how campaign-level ROI targets affect spend, and what brands need to understand to scale GMV Max profitably.In this full GMV Max breakdown, Jordan covers how TikTok Shop optimizes for blended campaign performance, order volume, conversion confidence, creative signal, product performance, and target ROI. If you are running TikTok Shop ads, creator content, affiliate campaigns, live selling, or GMV Max campaigns, this guide will help you understand what the system is really looking for.Chapters:00:00 Intro to GMV Max for TikTok Shop brands02:15 What GMV Max is actually trying to do04:14 Why GMV Max optimizes for blended ROI06:35 Why old creative can keep getting delivery10:00 Why high ROI creatives do not always scale12:05 How GMV Max makes delivery decisions13:32 How ROI targets affect GMV Max scale15:48 Why budget matters for GMV Max learning18:07 What GMV Max is actually looking at19:30 How to interpret high ROI creative21:55 Recommendation vs validation22:40 Why new creatives are applicants for spend24:40 How scaling spend unlocks creative diversity25:55 What brands should do next27:20 The GMV Max mindset shift29:29 Final takeaway and next steps=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Most brands are approaching TikTok Shop the wrong way.
They treat it like another social channel.
Or another influencer program.
Or another paid media tactic.
But TikTok Shop is different.
It is a discovery engine, a creator revenue channel, a marketplace, and a content machine all working together.
In this workshop, Jordan West and Brywinn Travers break down what actually helps brands move from zero to meaningful TikTok Shop revenue as fast as possible.
They cover how to choose the right hero SKU, why visual demo value matters, how creator economics impact performance, why inventory depth can make or break your launch, and how TikTok Shop content should connect back into your broader paid media and DTC strategy.
They also talk about one of the biggest mistakes brands make after launch:
Getting a flood of creator content, but having no system for usage rights, whitelisting, approvals, landing pages, or paid amplification.
Topics covered:
How to choose a TikTok Shop hero product
Why creator content ability matters more than price point
What makes a product work on camera
Why inventory depth matters before a blitz
How reviews and shop health affect performance
Why TikTok Shop should not live in a silo
How creator content can fuel Meta, DTC, and Amazon
Why usage rights and whitelisting need to be planned early
How to use comments, reviews, and creator feedback as market intelligence
Why brands need real creators, not AI-generated humans
The big takeaway:
TikTok Shop is not just about going viral.
It is about building the right operating system around creators, products, content, paid media, inventory, and conversion.
If your brand is serious about TikTok Shop, this is the foundation you need before trying to scale.
MASTERMIND
https://socialcommerceclub.com/pages/tiktok-shop-os-mastermind
SCC
https://socialcommerceclub.com/pages/contact
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwest.beehiiv.com/subscribeMost big consumer brands are going to make the same mistake with social commerce that they made with Amazon, DTC, and performance marketing.They are going to treat it like another channel.Another team.Another budget line.Another agency brief.But social commerce is not just TikTok Shop.It is a complete shift in how demand is created, tested, trusted, converted, and measured.In this episode, Jordan West breaks down what he calls the social commerce singularity and why enterprise brands need to rethink their operating model before smaller creator-native brands move faster, learn faster, and take market share.You’ll learn why TikTok Shop can not sit inside one experimental team, why creators are a distributed sales and insight network, why polish is not the same as trust, and why inventory, merchandising, paid media, content, retail, customer service, and data all need to move together.If you are a CMO, VP of ecommerce, brand president, marketer, founder, or operator trying to understand where social commerce is going, this is the mindset shift you need.Watch this if your team is asking:Should we be on TikTok Shop?How should we think about creators?Is this an affiliate channel or something bigger?How do we measure the halo effect?Who should own social commerce internally?What operating model do big brands need now?Chapters00:00 Why big brands are at risk in social commerce02:21 What the social commerce singularity means04:43 Stop thinking channel and start thinking operating model07:06 Why creators are a sales and insight network09:29 Why polish is not the same as trust11:49 Inventory and merchandising are now growth strategy14:05 Building a social commerce nerve center16:23 How Social Commerce Club helps brands winLearn more about Social Commerce Clubhttps://socialcommerceclub.comTikTokShop #SocialCommerce #Ecommerce #CreatorCommerce #DTC #RetailMedia
In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.
They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founders need to fix before going to market.
Jordan also shares lessons from building, buying, selling, and losing ecommerce brands, including why founders should start preparing for an exit 12 to 24 months before they actually want to sell.
If you run a DTC, Amazon, Shopify, or TikTok Shop brand and want to understand what makes your business more valuable to a buyer, this episode is a must-watch.
In this episode:
• What ecommerce multiples look like in 2026
• Why clean financials matter so much
• How buyers evaluate founder-led brands
• What makes a brand SBA-financeable
• Why TikTok Shop may become a core exit channel
• The scorecard Andy uses to judge sellability
• How to prepare 12 to 24 months before selling
Guest:
Andy Allaway, CEO of Empire Flippers
https://empireflippers.com
Host:
Jordan West, Founder of Social Commerce Club
https://jordanwest.ca
Subscribe for more conversations on TikTok Shop, DTC growth, ecommerce strategy, and the future of social commerce.
Most brands think GMV Max is just another ad campaign. It is not. GMV Max rewards better inputs.Better creator partnersBetter content systemsBetter shop operationsBetter product pagesBetter internal alignment between TikTok Shop, paid media, creative, and DTC.In this workshop, Jordan West and Brywinn Travers break down what actually happens once a brand starts scaling on TikTok Shop and why so many brands plateau around the $50K/month GMV mark.They cover why creator relationships matter more than micromanaging campaigns, how to improve signal quality, why more videos per creator matters, when to invest in your top creators, and why GMV Max should be managed like a business system instead of a traditional media buying channel.You’ll learn:• Why GMV Max rewards signal quality over manual control• Why the best creators need coaching, not just samples• How many videos per creator brands should be aiming for• Why hero SKUs matter before scaling into more products• How to think about creator testing instead of audience testing• Why boosting individual creatives usually does not beat the algorithm• How to use creator content across TikTok Shop, Meta, Amazon, DTC, YouTube, and CTV• Why retainers are risky before a creator has proven they can sell• What brands need to review weekly to keep GMV Max healthyIf you are running TikTok Shop, scaling GMV Max, or trying to figure out why your creator content is not turning into revenue, this session will help you understand what the real levers are.Social Commerce Club works with brands to build TikTok Shop into a real growth channel through creators, content, ads, operations, and measurement.Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contact
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://jordanwestnewsletter.beehiiv.com/OLIPOP should be printing money on TikTok Shop. Not because it is trendy but it has the exact kind of product TikTok Shop creators are built to sell.Colorful cans!! Who doesn't love them?! Thisproduct that naturally fits into everyday creator content. But OLIPOP does not need more awareness, they need a TikTok Shop creator machine.In this video, I break down the exact playbook I would use if I ran OLIPOP’s TikTok Shop.Here’s what I cover:1. Why I would make the variety pack the hero SKU2. Why I would activate wellness creators, not just food creators3. Why education should come before taste4. How I would turn flavour drops into Blitz moments5. When I would finally turn on GMV Max and Spark AdsThe big lesson is this:TikTok Shop does not scale because your brand is popular.It scales because you build enough creator content for the algorithm to understand who is buying.If you work at OLIPOP or know someone who does, send them this video.If you are part of a beverage brand, CPG brand, wellness brand, or better-for-you product, watch this again.You can copy this exact playbook.Or you can hire Social Commerce Club to help you build it.Subscribe for more TikTok Shop breakdowns, ecommerce strategy, and creator commerce insights.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
TikTok Shop is not a channel you can just “turn on.”In this workshop, Jordan West and Brywinn Travers break down what brands need in place before TikTok Shop can scale, especially if you are trying to move from cold start to real GMV.They cover the hardest part of TikTok Shop growth, why the first $10K is such a grind, what TikTok considers “cold start,” and why getting to around $60K/month in GMV can unlock more support and resources.The big theme:Early GMV is not just revenue.It is feedback.Feedback on your product, your offer, your content, your creator program, your product listing, and your operations.In this session, you will learn:• Why TikTok Shop cold start is harder than most brands expect• How to choose the right 1 to 2 hero products for launch• What makes a TikTok Shop listing conversion-ready• Why copying Amazon listings onto TikTok Shop is a mistake• Why reviews, trust signals, and clean product pages matter so much• Why you need a Shop Performance Score before scaling• Why friends and family purchases are risky• How creator outreach should be judged by signal, not follower count• Why samples are the fuel for your creator engine• How to think about open collabs vs target collabs• Why GMV Max is not an ads problem• What inputs actually determine whether GMV Max can scale• Why TikTok Shop creates a halo effect across DTC, Meta, Google, and other channels• Why brands need to build TikTok Shop like infrastructure, not a side experimentChapters:00:00 Welcome and workshop overview01:02 From $0 to $10K on TikTok Shop01:37 Why cold start is harder than people think03:33 TikTok Shop launch principles05:26 Choosing your hero products07:13 Making your shop conversion-ready08:41 Why product titles need a human touch10:16 Why Amazon listings do not translate directly to TikTok Shop12:39 Shop Performance Score explained13:17 Why not to use friends and family orders14:14 Using approved levers to get verified orders15:22 Why Shop Performance Score matters16:30 Creator outreach and signal18:42 Finding creators who already love your product21:54 Samples and commission strategy23:47 Commission structures by category27:07 Activating your first affiliates28:03 Building deeper creator relationships30:56 GMV Max basics31:39 Why GMV Max is not an ads problem34:22 GMV Max as a magnifying glass37:17 How long top-performing TikTok Shop videos can last38:08 Why the campaign is no longer separate from the shop39:19 Why brands need to create their own content41:37 How to think about ROI and halo effect43:48 Measuring TikTok Shop’s impact beyond platform ROAS47:57 Why fundamentals still decide scale50:17 The 5 big GMV Max inputs51:00 Live Q&A54:22 Why founder-led creator onboarding can workWant help building your TikTok Shop operating system?Book a call with Social Commerce Club:https://socialcommerceclub.com/pages/contactApply for the Social Commerce Club Mastermind:https://socialcommerceclub.com/pages/tiktok-shop-os-mastermindSubscribe for more TikTok Shop strategy, creator commerce breakdowns, GMV Max workshops, and social commerce growth playbooks.
A TikTok Shop Blitz can move serious GMV when it is timed correctly.
But most brands get the timing wrong.
They coordinate creator posts before the offer is live.
They launch content without urgency.
They ask creators to drive traffic before customers have a reason to buy.
In this video, Jordan breaks down why Blitz timing needs to be tied to a real offer, product drop, sale, bundle, or timed promotion.
You will learn:
• Why creator volume alone is not enough
• Why the offer has to be live when creators post
• How to brief creators around the offer
• Why simple incentive rules matter
• How GMV and volume incentives work together
• Why launch momentum matters more than spreading spend evenly
At Social Commerce Club, we have seen what happens when a Blitz is built correctly.
Portland Leather Goods went from $1,200/day to $100,000/day in 7 days.
Not from random posting.
From a coordinated launch with a real offer behind it.
If your brand is building TikTok Shop in 2026, this is the timing mistake to avoid.
Subscribe for more TikTok Shop strategy, creator commerce breakdowns, and social commerce playbooks from Jordan West and Social Commerce Club.
Most brands think throwing money at TikTok Shop will make them scale.It won't.Jordan West sits down with Social Commerce Club's lead strategist Christian Bross to reveal the exact creator system that's quietly scaling some of the biggestbrands on TikTok Shop right now — and why 99% of brands are missing it completely.Here's what you'll discover:→ The #1 mistake brands make before they even start→ Why your budget means nothing without creator relationships→ The 1,000 Video Rule — the exact tipping point where TikTok Shop explodes→ How to write creator briefs that actually get results→ The non-monetary ways to keep your best creators loyal→ Why live selling is the most ignored goldmine on TikTok Shop→ How TikTok growth secretly boosts your Meta, Amazon & retail sales→ A 7-day action plan to start scaling this weekThis isn't a theory video.Christian is actively managing multi-million dollar TikTok Shop accounts right now.Every insight in this episode is happening in real time.If you're a brand owner, agency, or DTC founder — this is the video you didn't know you needed.#TikTokShop #TikTokShopStrategy #CreatorMarketing #SocialCommerce #GMVMax#TikTokAffiliate #EcommercePodcast #DTCBrands #TikTokShopTips #JordanWest-----------------------------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...---------------------------Most brands fail because they never build the machine.In this video, I'm sharing the exact 8-step system we use at Social Commerce Club, the #1 TikTokShop agency in North America to take brands from zero to millions in GMV. These are the samestrategies that helped one brand hit $1M in just 14 days.Whether your AOV is $30 or $150+, this system works. And yes — I'm giving you everything. Nogatekeeping.━━━━━━━━━━━━━━━━━━📌 WHAT YOU'LL LEARN IN THIS VIDEO━━━━━━━━━━━━━━━━━━✅ The "Blitz" Launch Strategy — How to manufacture momentum in 24–48 hours✅ Creator Leaderboards — Turn your affiliate program into a live competition✅ Daily Creator Activation — Why most brands lose here (and how to win)✅ Giving Creators Better Ammo — Angles, offers, and content triggers that convert✅ Keeping Content Native — Stop turning creators into ad robots✅ Broadcast Every Update — The simplest way to get more content without more spend✅ Product Drop FOMO — How strategic scarcity keeps your creator base engaged✅ GMV Max With Discipline — The paid lever most brands are misusing right now=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
TikTok Shop had a lot of recent updates as of May 2026.
Join one of our team members at Social Commerce Club on how to have a successful shop and what the direction of TikTok Shop is heading!
https://socialcommerceclub.com/pages/contact
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribe--------------------------------------------------TikTok Shop just quietly killed the #1 reason brands refused to take it seriously.For years the knock was the same: great for acquisition, terrible for retention. Drive 1,000 customers in a blitz launch… and never hear from them again.That's over.In February 2026, TikTok Shop silently rolled out a full CRM suite and almost nobody is talking about it yet. Email marketing, customer segmentation, abandoned cart automations, AI-powered shop chat, and a full analytics dashboard... all built natively inside Seller Center.In this video, I break down all 5 features, exactly how they work, who has access (and the gating score you need to unlock them), and why this changes the entire economics of running a TikTok Shop brand.If you've been treating TikTok Shop like a side project, this is your warning shot. The brands plugging into this now are going to compound past their competitors in the next 12 months and the rest will wonder what happened.🔥 What you'll learn:- The Email Marketing tool that replaces parts of Klaviyo (and the 3.5 score gate)- Pre-built customer segments that actually convert- Automated abandoned cart recovery — with no quota limits- The new AI shop chat agent and what it does to your shop score- The full CRM analytics dashboard inside Seller Center👉 Want help building this out for your brand? Social Commerce Club has scaled TikTok Shops close to 9 figures in GMV. Link below.👉 Want to learn alongside the top operators in North America? Check out the TikTok Shop OS Mastermind below.🔔 Subscribe for weekly TikTok Shop operator breakdowns — what's working right now, straight from inside the platform.#TikTokShop #Ecommerce #DTC #CRM #TikTokShopCRM=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...Want to know how a $4 Billion clothing brand like Vuori can make an extra $2 to $5 Million every single month on TikTok Shop?In this video, I break down the exact step-by-step TikTok Shop strategy I would use if I was running Vuori’s social commerce.Most brands are making a huge mistake by only working with fitness influencers. The real money on TikTok Shop comes from lifestyle creators who show authentic everyday moments – morning routines, coffee runs, weekend hikes, and real life while wearingthe product.Here’s exactly what works in 2026:The perfect creator profile to target (and who to avoid)Why high AOV brands like Vuori have a massive unfair advantageThe ideal commission structure that actually motivates creatorsThe powerful 4-phase launch sequence (including the famous “Creator Blitz”)How one similar brand went from $1,000 to $100,000 per day in just 7 daysThis proven creator strategy can help high-ticket lifestyle brands explode their TikTokShop revenue without relying on traditional ads.If you run a brand, work at Vuori, or want to learn how to scale on TikTok Shop using reallifestyle creators, this video is for you.Drop a comment if you want me to break down this strategy for your own brand!=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
TikTok Shop is changing eCommerce faster than most brands realize. In this video, we break down thebiggest insights from the TikTok Shop Annual Summit in LA, including explosive growth numbers, creator-driven sales trends, enterprise brand success, campaign strategies, and how top brands are scaling to$1M+ per month.We also reveal how brands like Disney, Crocs, Hey Dude, Bloom Nutrition, and others are using socialcommerce to dominate online sales. Learn about TikTok Shop’s new seller tier system (Bronze, Silver,Gold, Platinum), Strategic Key Merchants (SKM), Fulfilled by TikTok (FBT), creator programs, campaigncalendars, and the exact systems top agencies use to grow stores fast.If you're a brand owner, eCommerce seller, Amazon seller, marketer, or agency owner, this video willshow you why TikTok Shop is no longer optional.🔥 Topics Covered:✔ TikTok Shop Growth Strategy✔ How Brands Reach $1M/Month Faster✔ TikTok Shop SEO & Search Intent Growth✔ Social Commerce Trends 2026✔ TikTok Shop Agency Secrets✔ TikTok Creator Affiliate Scaling✔ Fulfilled by TikTok Explained✔ TikTok Shop For Brands--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
What if everything you’ve heard about TikTok Shop is wrong?In this episode, we break down the real playbook behind scaling a brand on TikTok Shop, featuring a case study that generated $1M+ in under two weeks. From creator-driven growth to content flywheels, this conversation reveals how brands are turning TikTok into a powerful revenue engine and not just a marketing channel.You’ll learn why high-ticket products can still win, how creator communities outperform traditional ads, and the exact strategies used to drive consistent sales beyond the Q4 spike. We also dive into the “halo effect” on Shopify and Amazon, where TikTok traffic indirectly boosts revenue across other channels.If you’re a DTC brand, agency, or entrepreneur wondering whether TikTok Shop is worth it in 2026—this is the clarity you’ve been looking for.Expect actionable insights on:TikTok Shop launch strategies Creator marketing & UGC scaling Content systems that convert Cross-platform growth (Meta, Shopify, Amazon) The future of social commerce This isn’t theory—it’s what’s working right now.--------------------------------------------------------🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Our my Skool community: https://www.skool.com/tiktokshopos/about🚨 Instagram just dropped a massive social commerce update, and it feels like they’re coming straight for TikTok Shop.In this emergency podcast, Jordan West and Parker Kump break down Meta’s new feature that lets creators tag up to 30 products in Reels using affiliate links or brand catalogs. Viewers can now tap floating product bubbles and shop directly though checkout still happens off-platform (Shopify, Amazon, etc.).Is this the beginning of Instagram catching up in social commerce? Or will friction kill conversions compared to native TikTok Shop checkout?=============================== 📈 Level up your brand with us: https://socialcommerceclub.com/pages/...
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inbox Join my newsletter here: https://jordanwestnewsletter.beehiiv....--------------------------------------Most brands think their TikTok Shop isn’t growing because of bad content… but the real problem is something happening behind the scenes.In this video, Jordan West reveals the hidden bottleneck that’s slowing down TikTok Shop growth for most businesses and creator operations. From poor tracking and slow communication to missed payments and inconsistent UGC, these issues silently kill momentum.You’ll learn how top agencies structure their creator systems, automate workflows, and use performance-based rewards to drive consistent, scalable results. Plus, how tools like Refunnel are helping brands turn TikTok Shop into a predictable revenue engine.If you’re serious about scaling with creators and want to fix what’s actually holding you back, this breakdown will open your eyes.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
Want to stay informed for your brand? 👇👇https://jordanwestnewsletter.beehiiv.com/ ---🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brand: https://socialcommerceclub.com/pages/contact-------------------------------------------------------Affiliate marketing is broken… but nobody’s talking about the real problem.In this episode, Yash Chavan (Founder of Sorel) reveals why most brands are blindly trusting data that’s fundamentally flawed—and how billions in revenue are being misattributed without them even realizing it.From “last-click lies” to leaked discount codes, hidden fraud, and influencer impact that never gets tracked… this conversation uncovers what’s actually happening behind the scenes of TikTok Shop, DTC brands, and the entire creator economy.But that’s not even the biggest shift.With Instagram officially stepping into social commerce and creators now able to monetize like never before, the game is changing fast and most brands are not ready.Yash also introduces a new AI-powered tool designed to fix attribution, detect fraud automatically, and finally show who’s truly driving sales (and who’s just taking credit).If you think ads are what grow brands… this episode might completely change your perspective.Because the future isn’t paid media.It’s influence.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - X https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...Estimate your TikTok Shop revenue before you scale — try the Forecaster Tool:https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...--------------------------------------------Try Saral (Product Seeding Platform):https://www.getsaral.com/----------------------Most brands think product seeding is simple… just send free products and hope creators post.That’s exactly why it fails.If you’ve ever ended up with messy spreadsheets, unanswered emails, and zero real results from influencer outreach, this video will show you what’s actually going wrong—and how to fix it.I break down the exact system behind product seeding that top brands use to find winning creators, generate real UGC, and turn seeding into a scalable channel.Inside this video, you’ll learn:Why product seeding fails for most brandsThe 5-step seeding funnel (from discovery to scaling)How to manage creator outreach without chaosHow to track performance and find winning creatorsHow to turn seeding into a real growth channelIf you’re serious about influencer marketing and scaling your brand, this is the system you need.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeThis video breaks down the 3 essential TikTok Shop tools that top brands and agencies are quietly using to scale faster in 2025.But here’s the catch… most creators are either overcomplicating their tech stack or completely missing the tools that actually drive results.Inside this video, you’ll discover:The tool that gives you access to millions of TikTok creatorsHow top agencies turn viral TikTok content into multi-platform growthA powerful way to find influencers your competitors don’t even know existIf you’re serious about growing with TikTok Shop, this might completely change how you approach content, creators, and scaling.Watch till the end for a bonus tool that could redefine how brands track growth across platforms.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.be...E-commerce marketing is changing faster than most brands realize.While everyone is still obsessing over Facebook Ads and Google attribution… a completely different growth engine is emerging.In this episode, Jordan West and Brett Curry break down what’s actually working right now for scaling brands — from TikTok Shop “Blitz” launches to the hidden power of YouTube Ads.We dive into:• The TikTok Shop strategy brands are using to go viral overnight• Why YouTube ads are one of the most underpriced channels in marketing• The “Blitz” launch method that can generate thousands of creator videos in 24 hours• Why most attribution models are completely wrong• The real reason TikTok Shop is becoming the most powerful commerce platformIf you're running an e-commerce brand in 2026… this conversation might completely change how you think about growth.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: / jordan-west-marketer 🐦 - Twitter: / jordantwestecom =============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv
🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/...
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Most TikTok Shop sellers are unknowingly wasting their data… and killing their scale.If your GMV Max campaigns aren’t scaling, the problem might not be your creatives, ads, or product.
It might be how your SKUs and product listings are structured.In this video, we break down a critical TikTok Shop strategy that most brands overlook: data stacking through proper parent-child SKU structure.
You’ll discover why split listings confuse the algorithm, how scattered SKUs destroy learning signals, and the exact restructuring checklist used by top TikTok Shop agencies to fix it.
But there’s a catch…Fixing this structure can cause a short-term learning dip before massive scale, and most brands do it the wrong way.Inside the video we cover:
• Why GMV Max hates scattered product listings• The “data stacking bucket” strategy that strengthens algorithm learning
• The exact parent-child SKU restructuring framework
• How to avoid permanently capping your TikTok Shop growth
• When to flip the switch without destroying momentum
If you're serious about scaling TikTok Shop with GMV Max, this operational setup could be the difference between stalling out… or unlocking compounding growth.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop is becoming the biggest breakout eCommerce channel heading into 2026 — but most brands are scaling it completely wrong.They duct tape spreadsheets.They randomly seed creators.They react when metrics drop.And then they wonder why revenue spikes… and crashes.In this video, I break down the TikTok Shop Operating System — the exact 3-pillar framework we use to scale 8 and 9-figure brands across North America.You’ll learn:• The hidden metrics TikTok actually grades you on• Why fulfillment and compliance quietly kill visibility• How to turn creator chaos into a predictable growth engine• The 48–72 hour Blitz launch framework• What real infrastructure looks like inside Seller CenterIf you're already doing serious revenue and want TikTok Shop to become a structured, scalable growth channel — this is your blueprint.Watch until the end to see what “set up right” actually looks like.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop isn’t failing because of the algorithm. It’s failing because most brands don’t understand how to incentivize creators properly.In this webinar, we break down the exact 4-layer incentive stack we use to turn creators from unpredictable “gig workers” into a structured, competitive sales fleet. Learn how to engineer creator behavior, drive consistent GMV, increase posting velocity, and eliminate last-minute content dumps.We also reveal how to repurpose TikTok Shop content into high-performing Meta ads using usage rights and whitelisting strategies — including the 5% ad spend model that scales profitably. If you’re struggling with low engagement, inconsistent output, or plateaued sales, this unified commerce playbook will show you how to unlock volume, variety, and long-term growth.Topics covered:TikTok Shop creator incentive modelsLeaderboard, volume, velocity & raffle structuresEvergreen vs Blitz campaign strategiesUsage rights & whitelisting explainedTurning UGC into Meta ad winnersScaling DTC with TikTok contentIf you want predictable creator output and scalable revenue, this is the system.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIn this episode of the Unofficial TikTok Shop Podcast, Jordan West sits down with Fernando Campos — founder of Hive HQ and operator of a $40M supplement portfolio — to break down exactly how they scaled to nearly $4M per month on TikTok Shop.They dive deep into:• Why TikTok is demand generation (not Amazon-style demand capture)• The creator retainer strategy powering 80+ active creators• How reactivating dormant affiliates added $18,000 instantly• The hidden metric most brands ignore (GMV per video)• Why TikTok Shop profitability is harder to track than you think• How data visibility changes scaling decisionsIf you're selling on TikTok Shop — or planning to — this episode reveals the backend systems, metrics, and strategies serious brands use to scale profitably.Listen until the end for insights on creator intelligence, subscription growth, and the CEO dashboard strategy driving performance.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost TikTok Shop brands are accidentally opting OUT of free conversion lift.They flip the wrong toggles.They stack discounts incorrectly.They collide flash deals.And they destroy margin without even realizing it.In this video, we break down TikTok Shop Funded Promos — what they actually are, how they work in 2026, and how to get more lift WITHOUT cutting your price.Here’s what you’ll learn:• What “funded promos” really mean (and why most sellers misunderstand them)• The 3 toggles we keep ON year-round• The stacking rules that can silently nuke your pricing• The new 2026 free shipping reality (and how it buys visibility)• The one shipping toggle that can still cost you money• The difference between Funded vs Co-Funded promos• The exact SOP + weekly checklist we use at a Platinum TikTok Shop agencyTikTok sometimes subsidizes the discount for you.That means higher conversions without touching margin.But only if you set it up correctly.Most brands don’t.If you’re running TikTok Shop in 2026 and not using funded promos strategically, you’re leaving reach, visibility, and GMV on the table.Watch until the end for the full SOP breakdown.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands are paying TikTok Shop creators wrong.They either:• Pay for volume → get trash content.• Pay for sales → get zero posting momentum.And then they wonder why GMV stalls.In this video, Jordan breaks down the exact incentive structure used by one of North America’s biggest TikTok Shop agencies — including:The 4-layer payment system that drives BOTH volume and conversionsThe small tweak that generated 1,000+ videos in under a weekHow to eliminate “last day dumps” foreverThe opt-in switch that instantly filters out low-intent creatorsWhy incentives are really just a way to buy behaviorIf you’re scaling TikTok Shop in 2026, this isn’t about paying more.It’s about paying smarter.Most brands won’t implement this.The ones that do will win the algorithm.Watch until the end — the structure only works when all layers are combined.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think their ads are failing because of platforms, algorithms, or targeting changes.In this episode, Joe Putnam breaks down why that’s usually not the real problem.We unpack why generic ads blend into the feed, how AI quietly strips brands of personality, and why ads that don’t make people feel anything are already dead.This conversation explores the emotional mechanics behind buying decisions, why single-angle campaigns stall growth, and how brand equity and performance are supposed to work together.You’ll hear why creative has become the highest-leverage lever in modern advertising — especially post-Andromeda.We also get into the dangerous myth that “if it sells, it works,” and why that mindset quietly destroys long-term brands.If your ads feel fine but results are slipping, this episode will likely change how you see the problem.Not louder tactics — better thinking.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeTikTok Shop brands are pouring money into traffic… and watching it disappear.Enterprise brands are converting at 0.5%.Creators are sending clicks that never turn into sales.Ads are “working”… but revenue isn’t scaling.Why?In this webinar, Jordan West (Platinum TikTok Shop Partner) reveals the overlooked mistake that’s silently killing conversions — and why most brands are optimizing the wrong thing.If you’re:• Running GMV Max ads• Scaling affiliates• Copying your Amazon listing• Struggling to break through on TikTok ShopThis session will completely change how you think about product pages.Most brands don’t have a traffic problem.They have a listing problem.And once you see it… you can’t unsee it.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv
🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact
📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeIf you’re managing TikTok Shop creators through DMs, this video will save you months of chaos.Most brands don’t fail on TikTok Shop because of ads or creatives — they fail because their creator system breaks the moment they try to scale.In this video, Jordan West breaks down the exact creator community structure used by top-performing TikTok Shop brands to stay organized, drive consistent posting, and avoid creator burnout.You’ll learn:Why most creator “communities” quietly dieThe hidden mistake brands make when using Discord or DMsHow to structure creator communication so it runs without constant hand-holdingThe simple framework that turns creators into a real system — not noiseThis isn’t theory. It’s a battle-tested setup used at scale.If you’re serious about TikTok Shop growth, this is required watching.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think influencer marketing is about follower counts, likes, or engagement.In this episode, Jordan West breaks down why that mindset is why most influencer campaigns fail.We unpack why views aren’t cash, comments don’t convert, and why chasing big creators often burns your budget. You’ll learn how to identify influencers who actually sell your product — not just entertain.This conversation explores the metrics that matter: engagement rate, diehard fans, follower quality, and geo alignment. Jordan shows step-by-step how to find warm, aligned creators using tools like Sorrell, so your influencer spend actually drives revenue.You’ll see why guessing is over, how discovery should be data-driven, and why micro-influencers often outperform big names when done right.If you’ve ever wondered why influencer campaigns feel like a gamble, this episode will change how you approach partnerships.Not bigger audiences — smarter selection.SARAL Resources & OfferSARAL Website: https://www.getsaral.comSARAL LinkedIn: https://www.linkedin.com/company/getsaral/Demo Link (with UTM): https://www.getsaral.com/demo?utm_source=jordan_west&utm_medium=partner&utm_campaign=q1_2026💡 Special for our audience: $500 discount + white glove onboarding + strategic support when you book a demo and mention Jordan sent you.=============================== About This ChannelWho am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.Connect With Jordan:🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Subscribe for More:Hit the subscribe button and turn on notifications to get the latest tips, case studies, and tutorials for growing your brand with social commerce and influencer marketing.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeMost brands think sampling is simple.Send product. Hope it posts. Move on.That mindset is exactly why sampling quietly burns inventory, budget, and internal trust.Every product you send is a bet — and most brands don’t even know what they’re betting on.In this video, I break down the exact decision framework we use at Social Commerce Club to decide who actually deserves a sample, what signals matter, and why metrics alone will mislead you.This isn’t about finding “bigger creators.”It’s about understanding whether you’re optimizing for performance now, relationships later, or both — and how that choice changes everything.If you’re serious about scaling TikTok Shop, this is the thinking most brands skip… and pay for later.Watch closely. This framework changes how sampling should be done.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
🚀 Join my TikTok Shop OS MastermindClick here: https://bit.ly/3OrPTWv🤝 Get Social Commerce Club to work for your brandClick here: https://socialcommerceclub.com/pages/contact📩 Learn the latest on TikTok Shop straight to your inboxJoin my newsletter here: https://upgrowthcommercenewsletter.beehiiv.com/subscribeHow do you sell TikTok Shop to a board of directors in under seven minutes? This video breaks down a clear, executive-level framework for presenting TikTok Shop as a strategic e-commerce opportunity, not a risky trend.You’ll learn how boards evaluate new initiatives, what decision-makers care about most, and how to frame TikTok Shop using metrics, risk controls, and market signals that resonate with leadership. This is not a tactical walkthrough. It’s a strategy-focused guide for founders, marketers, and operators who need internal approval before execution.If you’re preparing a board presentation, building an e-commerce growth strategy, or pitching TikTok Shop to executives, this video shows how to do it with clarity and credibility.Watch till the end for the full 7-minute structure, and subscribe for more executive-level growth strategy breakdowns.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
TikTok Shop just tightened the screws on shipping—and a lot of brands are panicking. In this video (recorded January 22, 2026), I break down what TikTok’s “Logistics Services” push actually means, what it doesn’t mean, and why this is good news for real operators.
The headline: TikTok is moving toward being the source of truth for labels + tracking (Amazon-style standards), which helps purge bad actors and clears the field for serious brands. TikTok has already been rolling out shipping policy upgrades (including requiring certain labels—like USPS—to be generated via TikTok Shipping).
I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help brands win on TikTok Shop and social commerce with systems that scale.
In this episode, you’ll learn:
✅ What “TikTok Shop Logistics Services” really is (the data layer, not “fire your 3PL”)
✅ The timeline brands should pay attention to (and how to plan for it)
✅ 3 paths forward: label switch, middleware integration, and hybrid FBT
✅ Why this change raises the barrier to entry—and helps serious brands win
✅ A simple checklist to stay compliant and keep shipping on time
If you’re a serious operator, this is noise—not a threat.
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/aboutIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West speaks with Mehmet Can Ilker, founder of Ethnic Living, about scaling a high-ticket furniture brand in one of the most complex e-commerce categories.Mehmet breaks down how Ethnic Living grew by designing products in-house, controlling its supply chain, and avoiding the commodity trap common in furniture and home decor. The conversation covers inventory risk, made-to-order manufacturing, trend prediction through interior designer feedback, and how high-AOV brands should think differently about cash flow and product launches.They also discuss the impact of tariffs and uncertainty in global manufacturing, how Ethnic Living planned ahead to protect margins, and why branding matters more than competing on price. Jordan and Mehmet go deep on attribution, post-purchase surveys, email and SMS strategy, and what actually drove results during Black Friday and Cyber Monday 2025.This episode is a practical look at scaling a premium e-commerce brand without chasing competitors, relying on discounts, or becoming dependent on paid ads alone.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Most brands fail on TikTok Shop because they post randomly — creators here, discounts there, no clear signal. TikTok doesn’t reward chaos. It rewards alignment.In this video, I break down the TikTok Shop Momentum Framework — a simple system to create predictable growth by running focused “moments” instead of constant posting.You’ll learn:What momentum actually means on TikTok ShopThe 5 types of moments brands can run (launch, blitz, restock, pricing, platform campaigns)A 5-point moment checklist to plan campaigns in minutesHow to choose between focused vs open creator participationA repeatable bi-weekly cadence for long-term growthIf you want TikTok Shop to work like clockwork instead of guessing what to post next, this video is for you.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
In this webinar, Jordan West breaks down how top e-commerce brands are engineering momentum on TikTok Shop instead of relying on luck, discounts, or random posting.You’ll learn how to create intentional growth moments by aligning creators, content, offers, and timing — so the algorithm receives clear signals that lead to scale.This session covers:Why “posting and praying” fails for most brandsHow engineered moments create predictable sales momentumThe Momentum Strategy used by leading DTC brandsContent blitzes, creator activation, and signal-based scalingHow to turn TikTok Shop into a repeatable growth engineThe difference between random virality and designed momentumWhether you’re launching on TikTok Shop, scaling a DTC brand, or struggling to convert content into sales, this webinar shows how momentum is built — not hoped for.👉 Watch till the end for actionable frameworks you can apply immediately.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
In just 99 seconds, Jordan West explains why TikTok Shop isn’t about posting more content, but about building the right offer, leveraging creators at scale, optimizing your shop for conversion, and only boosting what already works. No theory, no fluff — just a proven system real brands are using to grow without burning cash.If you’re a brand owner, operator, or marketer trying to win on TikTok Shop in 2026, this is the framework you need to understand.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/
👨🏫 Join my Skool community: https://www.skool.com/tiktokshopos/about
In this webinar, Jordan break down the TikTok Shop 2026 Blueprint and the exact creator-first strategy brands are using to scale fast on TikTok Shop. Learn why TikTok Shop is a demand generation engine, not just another sales channel, how creators have become the real distribution layer, and what it takes to build a sustainable creator ecosystem. We cover shop health, listings, inventory, creator onboarding, affiliate systems, and the momentum-based approach brands need to win in 2026. Perfect for brands, founders, and marketers looking to scale TikTok Shop profitably.
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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
🐦 - Twitter: https://twitter.com/jordantwestecom
TikTok GMV Max ROI looks amazing on the surface—but it’s not a true return on ad spend.
In this video, Jordan West breaks down what GMV Max really is, how TikTok Shop attributes sales, and why the ROI number is a blended metric that includes paid ads, organic sales, and creator/affiliate revenue. He explains how TikTok credits all orders for promoted products during a GMV Max campaign—even if the buyer never saw an ad—and why this can make performance look better than it actually is.
Jordan also shares practical ways brands can unblend GMV Max, understand what’s driving real growth, and avoid scaling based on misleading data. If you’re running TikTok Shop ads or managing GMV Max campaigns, this video will help you measure performance correctly and make smarter decisions with your budget.
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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
🐦 - Twitter: https://twitter.com/jordantwestecom
In this episode, Jordan West sits down with Bora, co-founder of Reacher, one of the leading TikTok Shop affiliate platforms, to break down what’s really happening inside social commerce right now.They uncover why only 1.4% of creators on TikTok Shop generate meaningful GMV, why creator outreach conversion rates are collapsing, and what brands must do differently to win in an increasingly competitive market.The conversation dives deep into:Creator scarcity vs creator volumeWhy mass outreach is dyingThe future of brand-owned contentWhy AI content is being suppressed on TikTokHow top brands are building moats through creator relationshipsWhy loyalty, training, and community matter more than everIf you’re a brand, agency, founder, or operator trying to scale on TikTok Shop, this episode reveals the uncomfortable truths most people ignore — and the strategies that actually work going into the next phase of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
Paid ads are breaking — and social commerce is quickly becoming the most powerful growth channel for modern brands.In this video, Jordan West breaks down what social commerce really is, why creators are outperforming brands, and how platforms like TikTok Shop and live shopping are driving net new revenue instead of just shifting sales around. You’ll learn why this channel could become a trillion-dollar opportunity, how brands should think about creator-led commerce in 2026 and beyond, and what makes Social Commerce Club’s approach different from traditional TikTok Shop agencies.If you’re an e-commerce founder, DTC operator, or marketing leader trying to build sustainable growth beyond paid ads, this video explains the system, the mindset, and the future of social commerce.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what’s actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you’re building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------📌TIMESTAMPS:00:00 Intro00:56 Live Streaming Boom03:15 Short-Form Problems06:12 Early SaaS Career10:29 Sendlane Era14:58 SaaS Mistakes18:20 Snowball Years22:33 Finding Refundle24:55 CPM Model28:04 Micro Creator Halo31:00 AI Content Decline33:45 AI Dependency36:08 Refunnle Roadmap38:22 Social CRM40:25 Closing=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
In this first-ever episode of the Social Commerce Club podcast, the team breaks down a massive shift happening in e-commerce that almost no brand is ready for. TikTok Shop’s explosive Black Friday growth, the rise of 24/7 live streaming, creator-led brands, AI-generated influence, and the death of traditional DTC playbooks — it’s all here.
This conversation uncovers why commerce is becoming entertainment, why authenticity is beating AI, why creator armies are outperforming influencer “faces,” and why the next wave of e-commerce will reward brands who move fast and think differently.
If you're in social commerce, e-commerce, marketing, media buying, or the creator economy… this episode will show you where the future is heading.
📌TIME STAMPS:
00:00 – Intro & What This Podcast Is About
01:04 – Why Social Commerce Needs a New Conversation
04:00 – The Team Behind SCC & Their Story
07:00 – TikTok Shop’s Black Friday Shockwave
12:00 – Live Shopping: Entertainment Is the Future
17:00 – Authenticity vs AI: What Consumers Really Trust
22:00 – Jake Paul, AI Virality & Creator-Led Brands
27:00 – The Creator Army Strategy vs One Big Influencer
32:00 – Will AI Influencers Replace Humans?
37:00 – AI in Organizations: The Real Problems & Risks
42:00 – Why Brands Must Adapt Faster Than Ever
46:00 – Behind the Scenes: SEC’s Massive Industry Demand
48:45 – Final Words & Episode Close
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🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
🐦 - Twitter: https://twitter.com/jordantwestecom
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Who am I, and why should you listen to me?
As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.
I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.
📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Check out my Blitz Methadology Videos:https://youtu.be/lcejNzEPdAU?si=hPQG4u9FeAMoERGBhttps://youtu.be/UJOLOA4ustI?si=9KQ8hQmmXbkWHow4In this video, Jordan break down the exact 7-step TikTok Shop system that scaled a struggling account from just $4/day in ad spend to over six figures in 12 days with a 6X ROAS. If you're trying to grow your TikTok Shop, this is the blueprint every new brand needs.You’ll learn how to properly audit your shop, fix your product pages, build a creator hub, recruit creators from multiple angles, set VIP/non-VIP commission tiers, and relaunch ads with a clean structure that actually converts. We also walk through how to run a TikTok Shop Blitz to turn normal days into big revenue moments.Whether you're a new brand, a creator, or an e-commerce founder trying to scale TikTok Shop, this step-by-step guide will show you exactly what works right now.
In this video, Jordan West breaks down exactly why your cold traffic is dead and how the brands that win on Meta and TikTok Shop are doing it differently. You’ll learn how to build a Creative Mix that the algorithms love — from video, image, and carousel ads to TikTok Shop GMV Max campaigns.
We’ll cover:
🚀 Why “same face, same script” creatives are killing your reach
🎨 How Meta & TikTok reward creative variety (formats, concepts, talent)
🛍️ The 9 Carousel Archetypes that drive record-breaking ROAS
🤝 Why TikTok Shop’s GMV Max makes Carousel Ads the default winner
📚 The Concept Bank — 20+ ideas including review walls, myth busters, and founder explainers
🎯 How to use “Diversity Packs” to feed the algo fresh, high-performing creatives
Whether you’re a brand owner, media buyer, or UGC creator — this is the blueprint to dominate 2025 with creative diversity that scales.
If this helped, drop a comment, share it with your team, and let’s build ads that actually perform.
In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You’ll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.
=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom=============================== Who am I, and why should you listen to me?As an experienced entrepreneur and marketer, I’ve built and scaled seven brands while running an agency that stays ahead of the curve in e-commerce.I break down complex marketing trends into actionable strategies to help brands like yours grow and thrive in today’s fast-changing landscape.📈 Level up your brand with us: https://socialcommerceclub.com/pages/contact
Unlock the Blitz Strategy—the proven framework Jordan West and the Social Commerce Club use to help brands dominate TikTok Shop. In this in-depth webinar, Jordan walks through how to forecast growth using his new AI-powered forecasting tool, how to lower cost of sales under 20%, and how to build a sustainable creator flywheel that scales from $0 to $1M+ on TikTok Shop.You’ll learn:The full Blitz Methodology for TikTok Shop successHow to forecast sales, ad spend, and creator ROIWhy marketing moments and “detonation days” outperform slow-growth strategiesHow to seed and incentivize creators to post 5–10 videos eachThe power of live shopping for high AOV productsHow to measure halo effects on Amazon, retail, and DTC salesWhether you’re an eCommerce brand, agency, or founder, this session breaks down exactly how to grow faster on TikTok Shop using data-driven marketing systems and creator communities.👉 Subscribe for more deep-dives on TikTok marketing, social commerce, and eCommerce scaling strategies.#TikTokShop #JordanWest #BlitzStrategy #EcommerceGrowth=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
Meta ads have changed dramatically after the Andromeda update — higher CPAs, unstable performance, and the same strategies no longer work. In this video, Jordan West breaks down the new 3-step Andromeda Reset framework that top advertisers are using to stabilize results, improve MER, and scale profitably in 2025.You’ll learn:Why ad quality and engagement quality now matter more than everHow to set a simple MER guardrail to stop overspendingThe truth about Advantage+, when to use it, and when NOT toHow to structure campaigns with 8–15 real creative concepts (not trims)Why Conversions API (CAPI) + value passback + deduping is non-negotiableHow to troubleshoot attribution lossWhat “wider adoption” means for your Meta strategyHow to protect your ad account from volatilityThe new rules for scaling post-AndromedaIf your Meta ads feel unpredictable or expensive, this is your reset.=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
In this episode, Jordan West sits down with Yash Chavan, Founder & CEO of Saral, to break down why 99% of e-commerce brands are doing influencer marketing completely wrong — and how to fix it by building an owned creator community instead of relying on rented audiences.They dive deep into:The shift from paid → earned → owned mediaWhy owning your influencer/creator community is the ultimate growth moatThe Predictable Influence Pyramid — seeding, affiliates, and top-tier partnershipsHow creators are the new “geese” that lay golden eggs (and why most brands kill the goose)Why attribution is broken & how to measure halo effectsHow Saral vets fake followers and tracks real performanceThe future of social commerce: TikTok Shop, Walmart Live, Amazon LiveWhen brands should offer creators equityWhere AI fits into influencer marketing (and what it can’t replace)If you’re a DTC founder or marketer looking to scale without relying only on paid ads, this episode is a masterclass in building repeatable, predictable, creator-led growth.Love this episode? Explore more interviews with top founders & CEOs 👇:https://youtube.com/playlist?list=PLAZH9F3eONKsuZvt58ysaZua1D4ZKdMuo&si=m86_J_RYdHSN_I_l=============================== 🔗 - LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/🐦 - Twitter: https://twitter.com/jordantwestecom
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
In this video, Jordan West breaks down the 5 most common questions brands ask before Black Friday and Cyber Monday — from TikTok Shop to Meta ads, creator marketing, and budgeting. He also shares the 10-point checklist his team uses with clients to make sure everything’s ready before BFCM hits.
If you’re running ads or selling through TikTok Shop this season, this conversation will help you plan better, spend smarter, and avoid last-minute mistakes.
Discover how to:Allocate your budget between TikTok and MetaBuild a creator strategy that drives real GMVFix listing mistakes that spike your CPMsAvoid the #1 error that tanks BFCM salesPrepare your store with a proven 10-step checklistIf you sell on TikTok Shop or run e-commerce ads, this is your ultimate BFCM prep guide.
📋 Get the full checklist — message Jordan on LinkedIn or X
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨
Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportunities of the year, but most brands are making one costly mistake that destroys their sales potential. In this video, Jordan West breaks down the top mistake killing TikTok Shop and e-commerce sales during BFCM—and exactly how to avoid it.
You’ll learn:✅ How to prep your TikTok Shop listings for maximum conversions✅ The role of creator partnerships in boosting GMV✅ Why contribution margin matters more than percentages✅ Pricing and bundling strategies that actually work✅ The overlooked financial planning step that saves brands from failure
Whether you’re an e-commerce brand, marketer, or agency gearing up for Black Friday Cyber Monday, this video will give you the exact insights you need to protect your margins and maximize profitability.
👉 Watch until the end for a proven checklist to ensure your BFCM success!
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the power of gated launches in 2025. In this video, Jordan West reveals how to use exclusivity, scarcity, and VIP access to create unstoppable momentum for your brand. Learn the psychology behind gated launches, the step-by-step execution process, and the common mistakes most e-commerce brands make.
Whether you’re building an e-commerce store or scaling an existing brand, this secret launch strategy shows you how to boost customer engagement, drive massive sales, and build hype with FOMO-driven marketing.
🔑 What you’ll learn in this video:How gated launches work and why they outperform traditional marketingThe psychology of exclusivity, scarcity, and micro-commitmentsPreparing assets, timeline, and community for a successful launchHow VIP access & containers build loyal brand advocatesLaunch day execution and live engagement best practicesMistakes to avoid when running a gated launch
🚀 Take your brand growth to the next level with this proven gated launch framework.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the power of TikTok Shop as your ultimate top-of-funnel engine. In this video, Jordan West reveals the proven system his agency uses to turn TikTok Shop into a content machine that fuels Meta ads, Amazon, DTC, and retail growth.
Learn how to harvest winning creator content, whitelist it, scale it, and syndicate it everywhere—so you never run out of high-performing ads again.
Whether you’re running a DTC brand or managing enterprise-level campaigns, this strategy will help you stop guessing which ads will work and start scaling with precision.
🔑 What you’ll learn in this video:
- Why TikTok Shop is the Pareto of the Pareto principle for finding winning creatives
- How to seed creators at scale and identify your top 4 unicorn videos
- A step-by-step system to whitelist and port content from TikTok Shop to Meta
- How to use spark codes, Reacher, and Refunnel for seamless execution
- The syndication strategy to spread top content across DTC, Amazon, YouTube Shorts, email, and retail
- How to measure the “halo effect” to make smarter budget decisions
- Common mistakes brands make with TikTok Shop—and how to avoid them
🚀 Take your content strategy to the next level by turning TikTok Shop into the growth engine for every channel.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWorking with high GMV creators can make or break your TikTok Shop success—but most brands are doing it wrong. In this episode, I break down the biggest mistakes brands make when approaching top creators and how to avoid them. From weak outreach strategies to low commissions and poor communication, I’ll share exactly what turns creators off—and what gets them excited to work with your brand.I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.In this episode of eCommerce Entrepreneurs with Jordan West, you’ll learn:✅ The #1 mistake brands make when pitching high GMV creators✅ Why commission structure matters more than you think✅ How to build long-term creator partnerships that actually drive sales✅ The quick win brands can implement today to get creators saying “yes”👉 Like, Comment, and Subscribe for more strategies that help brands grow smarter.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Working with high GMV creators is the ultimate cheat code for TikTok Shop brands. But how do you find them, stand out in their crowded inbox, and build long-term partnerships that actually drive sales?
In this episode, I sit down with Anna Casey Turner—ex-insurance broker turned high GMV creator and Social Commerce Club partner—to break it all down. Anna Casey consistently drives six figures in GMV per month and coaches other creators on how to do the same. Together, we unpack what really makes creators say “yes” to brands, and what instantly turns them off.
I’m Jordan West—former BC Ambulance paramedic turned entrepreneur. I’ve built 8 brands, 2 agencies, a software company, and a restaurant. Today, I help eCommerce brands unlock social commerce growth through TikTok Shop, YouTube Shopping, and beyond.
In this episode of eCommerce Entrepreneurs with Jordan West, you’ll learn:
✅ What defines a true high GMV creator (and why most brands get this wrong)
✅ How to stand out in a creator’s crowded inbox with the right outreach strategy
✅ Why free shipping can make or break your TikTok Shop performance
✅ The commission sweet spot that gets top creators posting again and again
✅ How to work with creators to generate 5+ videos per sample
If you’re serious about scaling on TikTok Shop, this episode will save you months of trial and error.
👉 Like, Comment, and Subscribe for more strategies that help brands grow smarter.
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Tired of guessing which TikTok creators actually drive sales? In this video, Jordan West reveals the exact spy tool he uses to pull competitor shops, extract winning creators, and build outreach lists that generate real GMV.
Jordan is the CEO of Social Commerce Club, one of North America’s top TikTok Shop agencies. After running multiple 7-figure brands, he knows the difference between vanity metrics and actual sales data. Today, he’s showing you the only tool he trusts to find creators who move product.
👉 In this episode:
- How to instantly track your competitor’s TikTok Shop performance
- The fastest way to uncover their top-selling creators & videos
- Why most tools give you bad data (and the one that doesn’t)
- The “80/20 of the 80/20” formula to shortcut success
- A step-by-step walkthrough of building your outreach list
If you’re serious about scaling on TikTok Shop, hit that like button, drop your questions in the comments, and subscribe for weekly growth strategies.
📞 Work with Social Commerce Club: https://socialcommerceclub.com
📲 Connect with Jordan:
Instagram: @socialcommerceclubagency
Twitter/X: https://x.com/jordantwestecom
TikTok: @socialcommerceclub
LinkedIn: linkedin.com/in/jordan-west-marketer
Let’s stop guessing and start scaling with real data. 🚀
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIn this episode, Jordan West interviews Jay Myers, co-founder of Bold Commerce, about the biggest shift in e-commerce: TikTok Shop. Jay explains why it’s the most important change in the last 10 years and how creators and brands can finally build true win-win partnerships.From scaling DTC brands to building sustainable subscription models, this conversation reveals what it really takes to grow a business in today’s fast-changing digital world.If you’ve ever asked yourself “How hard can it be?” to scale a brand, this episode has the answers.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Ever wonder what really happens behind the scenes before a podcast gets rolling? 🎙️ In this clip, I sat down with Caleb Alvarez (who literally engineers virality), but before we could even start, Riverside decided to make things interesting… 👀
From missing video feeds to restarting the recording, this is the raw, unfiltered chaos of podcasting. If you’ve ever struggled with tech during a live call, you’ll relate.
👉 Stick around for more real conversations on building brands, creating viral content, and the actual messy reality behind the polished episodes.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
How do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes.
We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.
You’ll learn:
- The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creators
- The exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused list
- How Reacher’s AI vision surfaces creators by what’s in their videos (not just bios)
- A simple community funnel: on-platform → Discord/WhatsApp → contests + retainers
- Comp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make sense
- FastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
If you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.
After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.
You’ll learn how to:
✅ Set up a Blitz launch that creates massive momentum
✅ Build a creator community that fuels ongoing content
✅ Leverage affiliates, spark ads, and GMV Max campaigns
✅ Repurpose TikTok Shop content across other platforms
✅ Scale hero SKUs to the moon 🌙
This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.
👉 Need help scaling your brand? Connect with us at Social Commerce Club.
Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the true power of TikTok Shop for your brand! 🚀
If you’ve ever struggled with wasted ad spend, slow product testing, or uncertainty about whether your next product will succeed, this video is for you.
In this training, Jordan West (CEO of Social Commerce Club) reveals a game-changing strategy that allows you to test and validate products on TikTok Shop faster, cheaper, and more effectively than traditional methods. This approach is being used by both massive household brands and fast-growing startups—and now you can use it too.
👉 What you’ll discover in this video:
- How TikTok Shop gives you more creative angles than ever before
- Why creators and affiliates get ridiculously excited about exclusive product drops
- The key metrics you must track when testing new products
- Why this method works whether you’re just starting out or running a multi-million dollar brand
- The hidden “halo effect” TikTok Shop creates for your brand across other channels
No more guessing. No more burning cash on ads that don’t convert. With this TikTok Shop strategy, you’ll finally know which products resonate—and how to scale them with confidence.
📌 If you’re serious about growing your DTC brand, this could be the most important 8 minutes you watch today.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
What was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.
But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.
Together, Jordan and Bora dive into:
👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style
👉 The power of being in-person at Y Combinator (and why it beats remote work)
👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify
👉 The role of AI and computer vision in scaling influencer marketing
👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 years
If you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
TikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control.
In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.
👉 Inside this video:
- Step-by-step GMV Max setup for TikTok Shop
- The 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mix
- Real agency insights from managing multi-million dollar campaigns
- A secret bonus tactic to 2X your ROI that most brands overlook
Our clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Want to know the exact strategy the biggest brands are using to dominate TikTok Shop?
In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.
Inside, you’ll discover:
➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.
➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.
➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.
➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.
➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.
➡️ Step 6: Why breaking even = winning big on TikTok Shop.
➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.
This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.
If you’ve ever wondered:
- “How should I spend my TikTok Shop launch budget?”
- “How do I go viral on TikTok using creators?”
- “What’s the fastest way to dominate TikTok Shop?”
…this video gives you the full roadmap.
Send us a text
CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound.
We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.
Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.
We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.
What you’ll learn
→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)
→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth
→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue
→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change
→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)
→ Replacing Google Optimize and building reliable A/B workflows in 2025
→ The real cost drivers behind SaaS pricing—and how to price without burning trust
→ Bot/junk filtering and defining a “session” that reflects buyers, not noise
Who this is for
→ DTC/eCommerce founders & growth leaders
→ CROs, performance marketers, and Shopify teams
→ SaaS operators curious about pricing, PLG, and analytics positioning
Timestamp:
00:00 Intro & why this convo matters for DTC
02:00 The C-Corp acquisition story behind heatmap.com
06:30 Exact-match domains, SEO, and the inbound engine
09:20 GA4 vs Shopify: definitions that change your numbers
16:30 RIP Google Optimize: reliable A/B testing in 2025
18:50 Element-level revenue: RPC, RPS (and RPV coming)
22:30 Pixel-level tracking & AI insights (no cookies/PII)
26:15 Catching bugs + filtering bots/junk traffic
28:40 Social search: TikTok as a top product discovery engine
31:20 SaaS pricing & the “McDonald’s” strategy
36:40 Who should use revenue-based heatmaps (and why)
44:30 Contrarian analytics takes you need to hear
55:10 Personal: life, music, and loving the game
Guest
Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.
Send us a text
Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?
You're not alone.
So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.
But what if you could flip the script?
In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.
One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.
Yes, it’s real. And yes, I’ll show you exactly how it works.
Here’s what you’ll learn:
How to seed 200 high-performing creators—fast
We show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.
The power of a 48-hour Creator Blitz
Discover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.
Why WhatsApp + gamification = creator FOMO
We break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.
How to stack spark ads for exponential growth
Learn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.
This is the exact system we use inside:
TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.
Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.
Either way, we bring the strategy and the team.
Whether you’re launching your first product or scaling your 10th...
TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.
Watch the video and take notes.
Then book a call if you’re ready to apply this strategy with us.
Links & Next Steps
🌐 Apply to work with us: https://socialcommerceclub.com
💬 Join our creator community + get exclusive training: Link in description
📺 Subscribe for weekly TikTok Shop growth strategies
Send us a text
What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.
Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.
What You’ll Learn (Timestamps):
- [00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark
- [01:05] Why TikTok Shop became their #1 growth channel
- [01:50] How narrowing SKUs led to higher conversion rates
- [02:30] Building a handpicked creator network (+ onboarding tactics)
- [04:30] Cracking the hook in the first 0.8 seconds
- [05:20] Publishing 2–3 videos daily through trained creators
- [05:45] Urgency strategies to increase sell-through and attention
- [06:50] Scraping comments & conversion data to optimize
- [07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel
- [08:10] Repurposing TikTok UGC across other channels
- [08:50] Creators on a Times Square billboard—offline meets viral
- [09:11] Their results and how you can model the same playbook
Key Takeaways
- Narrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.
- Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.
- Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.
- Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.
- Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.
- Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.
- Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.
- Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.
- Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.
- The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.
Want to turn your brand into a TikTok Shop powerhouse?
Send us a text
In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.
Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good.
What you’ll learn:
- Why most marketers are using AI wrong—and what to do instead 🤖
- How to structure attribution around intent and outcome, not just clicks
- What Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenes
- A 5-forces framework for making smart, scalable decisions with your marketing data
- Why “PMax is crushing it” might be a dangerous lie 😬
- The #1 mistake brands make with email and SMS (and how to fix it)
- How AI inside Wicked Reports is now outperforming even their human experts
Whether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.
📌 Links Mentioned:
- Wicked Reports
- FiveForces.com
- LinkedIn: Scott Desgrosseilliers
Loved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.
Send us a text
Want to save $100K+ a year in your eCommerce brand? Start here.
If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.
In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.
Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.
Here’s what you’ll learn:
- The truth about cash flow (and why profit ≠ cash)
- How overhiring early creates long-term chaos and inefficiency
- The pricing mindset that actually protects your margins
- How to cut $20K+ in bloated operational expenses
- Why over-relying on paid ads is one of the riskiest moves
- The real cost of ignoring trend waves like TikTok Shop
- Why organic content is now the centerpiece of my growth strategy
Bonus insights:
I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.
If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.
Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.
Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re running your own brand, leading a marketing team, or managing an agency, discover how to harness these tools to streamline workflows, boost conversions, and unlock new revenue streams.
In this session, you’ll see:
- Rayleon’s AI-Powered Segmentation & Email Builder
Watch Nathan Snell go under the hood—building a high-impact Klaviyo campaign in seconds with AI-driven customer segments that outperform traditional lists by hundreds of percent. - LiveCom’s Free AI Video Studio
See Maximus generate a 45-second viral-style video script, craft on-brand CTAs, and even demo a custom avatar in real time—no design team required. - Custom GPT Masterclass
Learn Jordan’s exact step-by-step process for training your own branded AI assistant: from gathering your PDFs and transcript snippets, to running deep-research queries, to packing in your voice and tone so it feels like your very own team member.
Plus:
- Insider tips on integrating AI with Shopify, Google Drive, and HubSpot to give your models real-time data access.
- Jordan’s cheat-sheet for juggling multiple custom GPTs—social, email, even slide-deck generators—to offload every repeatable task.
- How to join Ecom Club, Jordan’s exclusive Slack community for the top 100 brands (it’s free for the first cohort!)
- A direct link to grab Jordan’s TikTok Shop AI Assistant, the same tool his agency uses to jump-start six-figure product launches.
👉 Don’t just learn about AI—use it to transform your business this year. 👈
🔔 Timestamps
0:00 Introduction & AI co-hosts
1:35 Rayleon: AI segmentation in action
15:00 LiveCom: Viral video script + avatar demo
31:30 Custom GPTs: Build your branded AI assistant
45:00 Applying AI to your own workflows
58:00 Resources, exclusive links & next steps
Don’t forget to like, comment with your biggest AI question, and subscribe for weekly e-com growth hacks!
Send us a text
Unlock the secret to high-impact ad creative and stop fighting the algorithms!
In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:
- Explore & Expand vs. Outdated A/B Testing
• Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning.
• Learn to surface winning angles quickly, then scale them with minimal extra effort. - Harnessing AI for Wild, CGI-Level Concepts
• See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear.
• Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads. - Prioritizing Human-to-Human Authenticity
• Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead.
• Strategies for injecting genuine emotion, social proof, and community hooks into every campaign. - Creative Volume & Variation: How Much Is Too Much?
• The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget.
• A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message. - Actionable Tips to Maximize Engagement
• Messaging hierarchies: the one element you must nail before tweaking format or length.
• Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.
Whether you’re a seasoned performance marketer or simply curious about the future of advertising, you’ll walk away with:
- A clear roadmap for ditching endless A/B loops
- Creative prompts to push your AI experiments beyond the ordinary
- Practical checklists for testing and scaling your best-performing ads
Guest info:
Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/
👉 Subscribe for weekly deep dives into cutting-edge marketing tactics
🔔 Hit the bell so you never miss our next episode on AI-driven growth strategies
💬 Join the conversation: Drop your burning questions in the comments—Jordan and Andrew will be there to answer!
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:
- Why Bundles Work
- Discover the psychology behind “story-selling” and decision fatigue. You’ll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it’s a Father’s Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.
- 6 Powerful Bundle Strategies
- • Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.
- • Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.
- • Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.
- • Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.
- • Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.
- • Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.
- Top Shopify Bundle Apps
- Get an honest comparison of the leading no-code solutions.
- Live Build Demo
- Watch over Jordan’s shoulder as he installs Bundle Builder, creates a “Father’s Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.
- Pro Tips & Best Practices
- Law of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.
- Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.
- Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.
- Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn’t check out.
- Promotion Hacks
- Treat your bundle like a brand-new product launch:
- Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).
- UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad’s Day!”).
- Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.
Ready to scale without slashing prices? Whether you’re just starting or you’re a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:
- Why TikTok Shop Is More Than “Just” Sales
- Discover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.
- See real-world examples of the “halo effect” in action: even if someone doesn’t check out through TikTok Shop, that first touch sends them to purchase everywhere else.
- The $250K “Small Creator” Case Study
- Learn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.
- Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.
- Jordan’s 8-Step Full-Funnel Framework
- Seed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.
- Each step is packed with tactical “playbook” advice you can implement today.
- Insider Tactics to Find, Nurture & Reward Unicorn Creators
- Where to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.
- Bonus: Co-Branded Creator Funnels
- See how to build dedicated landing pages featuring your top creators’ UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that’s currently crushing ROAS for multiple brands.
Whether you’re an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.
Send us a text
What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.
Timestamps:
- 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
- 02:00 – Acquisition: “I would say acquisition, definitely tricky…”
- 06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…”
- 08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?”
- 20:49 – Experimentation: “just try it all right? Like try it all.”
- 25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”
Inside the Episode:
- Understanding the 10% Repurchase Phenomenon
- We dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.
- Three Strategic Retention Levers
- Habit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).
- New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.
- Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.
- Real-World Product Hacks
- See actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.
- Retention Tech Stack Deep Dive
- We’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.
Guest info:
Linkedin: linkedin.com/in/raveenacheema
Enjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.
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In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025.
From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.
Timestamps:
- 00:07 – Intro: “How do you build a billion-dollar brand in 2025?”
- 01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.
- 03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.
- 10:30 – The moment Jordan realized he needed to “level up” personally and professionally.
- 17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.
- 19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.
- 25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.
- 41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.
What You’ll Learn
- The Exponential Playbook
How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire. - Thinking Two Stages Ahead
Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own. - Decision-Making Under Pressure
Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts. - Anti-Fragility & Opportunity in Adversity
Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage. - Building & Pruning A-Player Teams
The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends. - Sobriety as a Leadership Superpower
How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins. - Personal Branding for Scale
Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.
Guest info:
Linkedin: linkedin.com/in/curtis-matsko
Twitter: twitter.com/CurtisMatsko
Website: https://www.portlandleathergoods.com/
If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling with Meta CPMs rising 30 % while TikTok creators cash in?
Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.
Timestamps:
00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads
02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue
07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)
13:21 – 21:45 Building the Cross-Channel Content Engine
21:46 – 29:30 30-Day Rollout Plan & Budget Allocation
29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression Deals
What You’ll Learn:
- Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.
- One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.
- Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.
- 30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.
- Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.
Who Should Watch
- DTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.
- Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.
- SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.
Send us a text
What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?
That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.
In this no-BS episode of eCommerce OS Fast Track, we break down:
- The inside story of selling to Thrasio and what really went down
- The operational chaos that led to the brand's collapse
- Why most Amazon aggregators failed (and what founders can learn)
- How Ben is rebuilding the brand with radical transparency
- Tactical moves for DTC revival, email capture, content, and CX
- What NOT to do when scaling through acquisition
Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.
Hit the bell to follow the full turnaround in real time.
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.
But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?
In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.
Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.
Here’s What You’ll Learn:
- Why 95% of brand partnerships flop — and how to fix them fast
- The “Frictionless JV” model that works even if you have a tiny list
- How to create revenue streams with zero fulfillment costs
- The psychology of building trust with bigger brands (without begging for collabs)
- Real-world examples of JV deals you can steal and use this week
- Why media and audience ownership are the new ecommerce superpowers in 2024
Follow Marc Rodill on:
Site: https://10minuteecomsuccess.com/
LinkedIn: linkedin.com/in/marcrodill
Whether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.
No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.
Send us a text
Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.
So, how do you break out?
In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.
Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.
What You’ll Learn in This Episode:
- The mindset shift every Amazon seller must embrace before launching DTC
- Why community and email marketing are the hidden engines of DTC growth
- How Charles is building DTC infrastructure—starting from zero owned audience
- The power of TikTok Shop + Shopify as a dual-channel growth strategy
- A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
- How to leverage PixelMe and AI tools to own attribution and maximize LTV
- The difference between demand capture vs. demand generation—and how to win at both
Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.
Follow Charles Chakkalo on:
Site: https://chakkalo.com/
LinkedIn: linkedin.com/in/charleschak
Twitter: https://x.com/CharlesEcom1
Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.
Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.
Send us a text
TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.
In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.
What you’ll learn in this video:
- How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.
- How to build a scalable creator community that consistently drives $250K+ in GMV each month.
- When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.
- How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.
This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.
Timestamps:
- 00:05 – Why TikTok Shop creator content powers the whole funnel
- 02:30 – The new rules of creator-led growth
- 04:00 – Seeding strategy: how to find your unicorn creators
- 07:10 – When to use VSAs vs GMV Max
- 14:10 – Creator community building with Reacher + Retainers
- 21:00 – Why unification is your next growth edge
- 25:00 – How to repurpose TikTok content across Amazon & D2C
- 30:00 – The TikTok Shop landing page hack
Subscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.
Send us a text
Work with Jordan personally at www.ecommerceos.co
Work with social commerce club at www.socialcommerceclub.com
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about
Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, patience, and strategy.
In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.
Timestamps
00:00 – Why TikTok Shop is harder (and better) than Facebook Ads
01:30 – What most founders get wrong about TikTok Shop
02:45 – How to seed 500 creators a month (and why volume matters)
04:10 – Why scaling often means going below ROAS
05:20 – Break-even mindset: What month 6 should look like
06:30 – Repurposing TikTok Shop content across all your channels
08:00 – Stop chasing profits: The real value of TikTok Shop
09:40 – How to get expert help (reach out to Jordan or his team)
Key Takeaways
- TikTok Shop is a long-game channel, not a quick-win ad tool
- Success comes from seeding at scale and tolerating low ROI upfront
- The real ROI? Reputation with creators, viral UGC, and repurposable content
- Big brands treat TikTok Shop like a top-of-funnel awareness engine
- Don’t expect profitability on Day 1—aim for momentum by Month 6
- Repurpose everything: TikTok content can fuel ads, PDPs, and more
Like this content? Subscribe for weekly systems to scale your brand with social commerce.
Hit the bell so you don’t miss out on growth tactics for 2025 and beyond.
Send us a text
🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/
👨🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...
Work with Jordan personally at https://www.ecommerceos.co
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies
It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator partnerships, and daily execution that didn’t burn us out.
This isn’t theory—it’s the actual playbook that grew our revenue from $0 to $100,000 with no audience and no paid traffic. You'll hear the wins, mistakes, and systems we built so you can shortcut the process.
Whether you're launching your first product or looking to scale your TikTok Shop ops, this episode gives you plug-and-play systems to use today.
Key Takeaways:
- How we made our first $1K on TikTok Shop in under 10 days
- The “Creator Flywheel” system that keeps new UGC flowing weekly
- Why we ignored traditional branding advice—and scaled faster because of it
- A breakdown of our backend operating system (Notion + Airtable + VA workflows)
- The metrics that actually move revenue (hint: it's not just ROAS)
- How we prepped to scale without breaking fulfillment, support, or cash flow
- The exact daily stack we used to keep ops smooth at $10K/week
- What we’re building next: multi-creator scaling and the 3-platform expansion plan
Timestamps:00:00 – Intro: Why TikTok Shop is the most undervalued eComm channel right now
01:57 – How we made our first $1,000 with no brand, no audience
04:11 – The system: Offer clarity → Creator engine → Fulfillment loop
06:32 – Why most sellers fail at $20K/month and how we avoided burnout
08:30 – The backend stack: Airtable + Notion + SOPs that scaled with us
10:40 – Daily ops: Our exact repeatable workflow for high-output weeks
12:45 – Growth mode: What changed when we hit $10K/week
15:22 – Lessons learned: Mistakes we made, and what we’d do differently
17:05 – The next level: Building a multi-channel creator ecosystem
18:10 – Final thoughts + how to get the full TikTok Shop OS template
We scaled a TikTok Shop brand to $100K in 90 days… without paid ads, a brand name, or going viral.
This episode breaks down exactly how we did it—and how you can too.
Send us a text
Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.
Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.
Key Takeaways:
- You’re not scaling if your daily frequency > 1.15
- Custom conversions can retrain your pixel without losing historical data
- Segmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changer
- Top-of-funnel campaigns need diversity in touchpoints, not just reach
Timestamps
- 00:00 – Intro & The Facebook Ads Ceiling Problem
- 00:45 – RV SnapPad Origin & Premium Market Entry
- 02:53 – Problem: Saturated Audience on Meta
- 04:17 – Annual Ad Spend & Audience Reach Limits
- 07:00 – Frequency as a Scaling Signal (Charlie T Hack)
- 09:00 – Fix: Flex Ads + Advantage+ Campaigns
- 10:22 – Audience Saturation Diagnosis via Frequency
- 14:00 – The 25+ Touchpoint Rule for Conversion
- 15:45 – Custom Conversions for Persona Segmentation
- 18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.
- 19:59 – Keep Winning Ads Running + Add New Ones
Guest info:
Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/
Kent Wilson
(COO) of RV SnapPad— Revolutionized the RV accessory market with its innovative permanent jack pads.
— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.
Send us a text
Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey.
What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.
Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode
01:45 – Meet Miguel Garcia Castillo of Co Studios
04:12 – The origin story of Serendipity Ice Cream with Selena Gomez
08:50 – From nostalgic NYC vibes to mental health advocacy
12:35 – The biggest constraint: Product availability & brand awareness
16:20 – The logistics nightmare of DTC frozen products
19:05 – Hyper-local awareness strategies: YouTube + TikTok creators
24:10 – Why brand is your moat, not just your marketing
28:30 – Profitability, commodity pricing & long-term strategy
32:00 – Closing thoughts + how to join Ecommerce OS
Key Takeaways:
- Brand is a moat: In crowded markets, your brand values are your defense.
- Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.
- Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.
- Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.
- Storytelling wins: Emotional connection and authenticity help Serendipity stand out.
Guest Info:
Miguel Garcia Castillo Founder & Principal, Co Studios
— Early-stage consumer venture builder
— Brand strategist + growth architect for Selena Gomez’s Serendipity
LinkedIn: https://www.linkedin.com/in/mgarcast/
Website: https://www.costudios.co/
“Get my 27 strategies in 27 days to work less, earn more, and grow smarter”
Send us a text
Still just using ChatGPT for copy and a few product images?
You’re 10% of the way there.
In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.
We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.
Time Stamps:
- 00:01 – 03:00 → Intro & founder backstory
- 04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch
- 06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos
- 17:25 – 25:00 → What is Optimizr and how it improves email campaigns
- 19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical
- 28:00 – 30:00 → Shift from attributed to incremental revenue
- 31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale
- 35:00 – 36:30 → Secret to scaling: Great product + clear ROI
What you’ll learn: – The best AI tools for e-commerce right now (and what to avoid)
– Real examples of how AI is used in e-commerce businesses for 3–5x engagement
– Why sender identity is the secret weapon in your email performance
– The death of “attributed revenue” — and what incremental revenue actually means
– How to scale human connection with AI… without losing trust
Connect with Debarshi:
LinkedIn: linkedin.com/in/debarshi-chaudhuri
Website: https://www.trymaverick.com/optimizer
Email: debarshi@themavericklab.com
If you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.
Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.
Send us a text
You spent thousands on influencer marketing… and barely got a sale.
The problem isn’t the creator.
It’s your system.
In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.
This is for you if:
You’ve run influencer campaigns and saw little-to-no return
You’re still paying flat fees with no tracking or affiliate backend
You want to build a repeatable influencer model that scales with your brand
What you’ll learn:
The 3 biggest reasons influencer campaigns flop
How to structure hybrid affiliate deals with upside for both sides
Why Spark Ads should come after performance proof—not before
How to stop treating creators like props—and start treating them like partners
👇 Reference Data
Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact
Timestamps:
00:00 - You spent $5K… and got 3 comments
01:10 - The real problem with most influencer campaigns
02:44 - Followers ≠ customers
04:05 - The product/creator misalignment mistake
05:30 - Why one-time posts don’t build brand equity
07:00 - Flat fee deals are killing your performance
08:36 - The biggest reason your campaign flatlined
10:15 - What top-performing brands do differently
12:00 - How to treat creators like partners
13:40 - Segmenting creators like a sales team
15:05 - The Spark Ads playbook (that actually works)
16:50 - The UGC comp model that drives volume
18:10 - How to build an always-on influencer engine
19:40 - Your next move: structure, spark, system
21:00 - Final thoughts + audit your past campaigns
If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.
Let’s build the machine. Not just the moment.
Send us a text
If your TikTok Shop ads aren’t converting, it’s probably not your product.
It’s your first 3 seconds.
Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.
From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.
🔍 What You’ll Learn:
- The 3-second rule that defines TikTok ad success
- Why TikTok’s algorithm rewards high watch time—not just views
- Common hook-killing mistakes brands make (and how to fix them)
- 4 high-converting hook strategies used by top creators
- Visual and emotional patterns that disrupt scroll mode
- The psychology of FOMO, curiosity, and relatability in short-form ads
- Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle
- Pro tips to boost engagement and cut CPM instantly
- Why skipping the intro = winning the sale
- How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
You're scaling on TikTok Shop...
GMV looks amazing...
But somehow your profits are disappearing.
In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators.
This isn’t just about sales volume.
It’s about contribution margin—the number that actually keeps the lights on.
If you're on TikTok Shop or planning to scale, you can’t afford to miss this one.
🔍 What You’ll Learn:
- Why GMV is a dangerous metric to chase blindly
- The creator commission structure that's gutting your margins
- How fulfillment choice (FBT vs. self-fulfill) drastically affects profitability
- The real cost of running ads and promos on TikTok Shop
- 3 proven ways to protect your margin without sacrificing growth:
- When losing money can be a smart move
- Tools and systems to track profit by SKU—so you don’t fly blind
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
You don’t need a sexy product.
You need a story that hits emotion first.
In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.
Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.
From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.
WHAT YOU’LL LEARN:
– Why TikTok doesn’t care about your features
– The 3 story formats that drive conversions
– How to emotionally position “boring” products
– Why creators beat influencers on TikTok Shop
– Hooks that stop the scroll (and make people say “that’s me”)
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
If I were starting a DTC fashion brand in 2025, this is not the path I’d take.
But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.
And here’s the wild part...
They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta
In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.
We go deep on:
- Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
- How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
- What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad
This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.
If you're an apparel brand trying to crack profitable scale...
If you’ve ever wondered if Meta is still worth it...
If TikTok isn’t working for you...
👉 This is the episode to binge.
🔗 Connect with Kareem:
LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: kareem@veiled.com
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
Attribution is broken.
Cookies are dying. Conversions get credited to the last device.
And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.
In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:
- Why conversion-based tracking no longer works
- How outdated attribution models (even MTA) are misleading marketers
- Why traditional MMM and geo-holdouts aren't viable for most brands
- The massive hidden iceberg of upper-funnel activity most tools ignore
- What a modern, data-driven approach to budget allocation actually looks like
If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.
Guest Bio:
Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.
SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.
Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.
👉 Learn more about SegmentStream:
https://www.segmentstream.com
👉 Connect with Constantine Yurevich on LinkedIn:
https://www.linkedin.com/in/constantineyurevich/
👉 Follow Constantine on X (Twitter)
https://x.com/weird_ceo
👉 Subscribe to Constantine’s Newsletter on LinkedIn
https://www.linkedin.com/newsletters/7189209704512860160/
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
Let’s face it — most products are boring.
And if that’s true for your brand… you might be sitting on a goldmine.
Because right now, TikTok Shop isn’t favoring the flashiest brands.
It’s favoring the relatable ones.
In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.
If your content isn’t working, it’s probably not your product’s fault.
It’s your angles.
It’s your storytelling.
It’s your lack of emotional contrast.
I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”
This is your TikTok Shop blueprint — especially if your product isn’t "sexy.”
Inside this episode:
- Why “boring” is the biggest opportunity right now
- 3 viral storytelling formats we use (with breakdowns)
- Real TikTok Shop product wins from Kalodata
- 4 overlooked factors that drive conversions way more than product features
- And what to do if your content’s flopping right now
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
I’ve built seven brands.
Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.
In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on.
From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.
And here's the thing...
Most people only show you what worked after the fact.
I’m going to show you everything as it happens.
The good. The bad. The break-evens.
Every lever we pull and every decision we make.
If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.
What You’ll Learn in This Episode:
- Why we launched on Amazon first (and what’s next)
- The early numbers: Revenue, profit margins, ad spend breakdowns
- How we’re planning to scale past break-even
- Why I’m more excited about this brand than any I’ve built before
- The mindset shift that happens when you’re building again, but smarter
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
Amazon brands are playing the WRONG game.
Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.
This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.
In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.
What You’ll Learn in This Episode:
✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare)
✅ The biggest mistake Amazon sellers make when running ads
✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth
✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)
If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.
🎙 Guest: Ken Freeman
💼 Full Circle Agency → https://www.fullcircleagency.com/
📲 Follow Ken Freeman on Socials:
- LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/
- Twitter → https://twitter.com/kenthefreeman
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
In this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands.
If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.
What You’ll Learn in This Episode:
- Why YouTube is the TV of 2025 and how e-commerce brands can leverage it
- The truth about incrementality and why last-click attribution is misleading
- The common misconceptions brands have about YouTube ads
- Real-life case studies of brands scaling profitably on YouTube
- A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns
Who is Brett Curry?
Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers.
With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.
He’s worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies.
As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.
Connect with Brett:
🔗 Website: omgcommerce.com
🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/
🔗 Twitter/X: @BrettCurry
Key Takeaways:
- YouTube works differently than Meta – it's not about direct response, but long-term brand impact.
- Last-click attribution is broken – incremental lift is where the real value lies.
- YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth.
- The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business.
- Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.
In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure.
This approach ensures that every ad dollar is working for you, not against you.
By the end of this episode, you’ll understand:
- How to launch Product Shopping Ads (PSAs) to get immediate traction
- The role of Video Shopping Ads (VSAs) in driving visibility and conversions
- When and how to use Cost Caps and Target ROAS to push volume while staying profitable
- The power of GMV Max Campaigns, TikTok’s answer to Advantage+ and PMax
If you're serious about growing on TikTok Shop, this is the framework to follow.
Key Takeaways:
- Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash.
- Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.
- Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.
- Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.
- GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.
Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join my Skool community and connect with other eCommerce brand owners and marketers!
https://www.skool.com/tiktokshopelite/about
Send us a text
TikTok Shop is exploding with opportunities—but most brands are doing it all wrong.
In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth.
Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop.
Key Takeaways:
- Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop.
- Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs.
- The best affiliates aren’t influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions.
- Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour—stay on live longer than you think.
- Combine all four strategies for maximum growth – Don’t rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let’s focus on solutions.
In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.
The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let’s talk about what to do next.
Jordan dives into:
- How to adjust pricing without losing customers
- The best fulfillment workarounds to avoid tariff hikes
- How to reposition your brand to stay competitive in the U.S.
- Why you should consider expanding to new international markets
- Step-by-step strategies to survive and thrive despite the tariffs
Key Takeaways & Next Steps
- Raise prices strategically—consider splitting the tariff cost with customers.
- Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.
- Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.
- Adjust marketing & messaging—double down on brand loyalty & premium positioning.
- Look into tariff-exempt strategies—some goods/categories might have workarounds.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
TikTok Shop isn’t just another e-commerce trend—it’s a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity.
Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives—but this window won’t last forever.
In today’s episode, Jordan breaks down:
- Why TikTok Shop is exploding and how brands are winning big
- How to leverage free viral traffic for sales (without ads)
- Why one-click checkout is driving insane conversion rates
- How to use creators and affiliates to sell for you
- Why TikTok is literally handing out free money to brands right now
- How live shopping is turning into a revenue gold mine
- The one viral post that can change everything
By the end of this episode, you’ll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it’s too late.
Key Takeaways:
- TikTok Shop is in land grab mode—the brands that move first will dominate.
- You don’t need a huge following to sell—TikTok’s algorithm does the work for you.
- One-click checkout = higher conversions, more impulse purchases.
- Creators sell for you—only pay when they drive real sales.
- TikTok is literally handing out money to brands in 2025—take advantage before it’s too late.
- Live shopping is the next big revenue driver—brands are making six figures an hour.
- One viral post can generate thousands of sales overnight.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
Making your first sale on TikTok Shop doesn’t have to be complicated!
In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed.
Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer.
Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers.
Key Takeaways:
- Pick a trending, impulse-buy product to increase chances of success.
- Optimize your listing with high-quality visuals and keyword-rich descriptions.
- Leverage TikTok’s affiliate program to collaborate with proven creators.
- Go live for real-time engagement and instant sales.
- Run Spark ads on best-performing posts to reach a wider audience.
- Engage with comments using video replies to boost trust and visibility.
- Use limited-time discounts strategically to create urgency.
- Get your first 1,000 sales and 100 reviews before scaling up.
- Stay consistent and test multiple videos to find what works best.
Links:
- TikTok Shop Elite Mastermind: Join here
- Social Commerce Club: Learn more
- Follow Jordan on Twitter: @JordanWest
- Subscribe on YouTube: Jordan West
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodca
Send us a text
Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade.
With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down.
We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention.
Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead.
Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list?
Let’s go.
Key Topics:
- How e-commerce marketing has evolved over the past decade
- Why OmniSend is the go-to alternative to those overpriced enterprise platforms
- Is email marketing actually dead? (Spoiler: Nope.)
- How Apple’s privacy updates are changing the game for online brands
- The real way to keep your email list clean and engaged
- Why AI isn’t replacing humans in marketing anytime soon
- Building a customer-funded business and keeping your brand agile
Who is Rytis Lauris?
Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands.
With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses.
Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation.
A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.
Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/
Visit OmniSend: https://www.omnisend.com/
Key Takeaways:
- Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.
- Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more.
- AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.
- Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.
- Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodca
Send us a text
Ever wonder what it takes to scale a brand from $3.5M to nine figures?
In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without relying on overcomplicated marketing tactics.
MacCoy started at Portland Leather Goods seven years ago, back when they were just a small Etsy shop.
Fast forward to today, and they’re the largest leather bag manufacturer in North America.
We dive into:
- The wild Craigslist job interview that landed him the role
- How COVID-19 forced them to pivot—and ended up accelerating growth
- The single biggest driver of their success (hint: it’s not ads)
- Why discounting isn’t the enemy—and how they do it strategically
- The future of e-commerce in 2025 (and why great products win every time)
Meet MacCoy Merkley
- CMO of Portland Leather Goods
- Former wedding photographer who landed a marketing job through Craigslist
- Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue
- A big believer in great products > marketing hacks
- LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b
- Twitter: https://x.com/MacCoyMerkley
Key Takeaways from the Episode:
1. How MacCoy Landed a Marketing Job With No Resume
- Answered a Craigslist ad for a “Digital Media Specialist” role
2. Scaling from Etsy to Direct-to-Consumer (DTC)
- Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage
3. How COVID Forced a Business Pivot (That Led to Explosive Growth)
- COVID-19 shut down their in-house production—forcing them to pause website sales
4. Why Product Quality is the #1 Growth Lever
- 30% of their new customers come from referrals—no ad spend needed
5. The Future of E-Commerce in 2025
- Meta (Facebook & Instagram) Ads still work—but only if you have a product worth talking about
6. Why Personal Branding Matters (Even for B2C Brands)
- MacCoy & Curtis post daily on LinkedIn & Twitter—keeping PLG top of mind
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
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Meet Nate Banks—a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro.
Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them.
How did he survive while everyone else disappeared? Simple: He adapted.
In this episode, we get into:
- How Nate went from folding socks in his grandparents’ living room to selling millions of pairs
- Why AI + automation are the only way U.S. factories will survive
- The big shift in DTC that’s forcing brands to rethink their entire strategy
- Why he ditched the polished ads and started filming raw, unfiltered videos—and why they work 10x better
This one’s packed with real talk, wild stories, and lessons from the trenches. Let’s go!
Key Takeaways from the Episode:
DTC is the Future (But Not How You Think)
- Forget mass production—Nate’s factory thrives by going hyper-custom and leaning into small-batch, niche products.
AI & Automation = The New Manufacturing Playbook
- From lean inventory to better margins, Nate is proving that AI isn't just for tech bros—it’s for factories, too.
Authenticity > Everything
- Forget fancy ads. Nate’s best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans.
If You’re Not Building Systems, You’re Screwed
- Scaling isn’t about working harder—it’s about working smarter. Nate breaks down how he’s structuring his business to run itself.
The Next Big DTC Shift? It’s Already Happening.
- TikTok Shop, social commerce, creators—Jordan & Nate break down where the game is headed.
ABOUT THE GUEST – NATE BANKS
Who is Nate?
- Third-gen sock maker running one of the last U.S. sock factories
- Built a vertically integrated factory that makes everything in-house
- Pivoted to custom DTC & contract manufacturing to stay ahead
- All-in on AI & automation to future-proof his business
If you’re in DTC, ecommerce, or just love wild business stories, you don’t want to miss this one.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits.
Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales.
In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we’ll discuss how to scale your TikTok Shop while keeping ad spend under control.
Listen and learn in this episode!
Key Takeaways from the Episode
- Master TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins.
- Profitability > Revenue: High sales don’t always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses.
- Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions.
- Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers.
- Educate and Align with Affiliates: Affiliates need to understand commission structures so they don’t feel cheated. Transparency is key to keeping everyone happy and profitable.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
The world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.
In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads.
With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today’s ecommerce landscape.
Listen and learn in this episode!
Key Takeaways from the Ep:* Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales. * Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses. * Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement. * Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies. * Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology. * Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.
Podcast Guest:
Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success.
Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen.
Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Send us a text
Discover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere.
In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners.
Listen and learn in this episode!
Key takeaways from this episode:
- Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences.
- Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success.
- Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market.
- Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures.
- Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties.
Growth Plan: www.upgrowthcommerce.com/grow
Send us a text
TikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand.
In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok Shop as a Unique Channel:
- Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces.
- Creators as Salespeople:
- Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial.
- Targeted Creator Outreach:
- Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement.
- Embracing Authentic Content:
- Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance.
- Avoiding Common Mistakes:
- Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content.
Growth Plan: www.upgrowthcommerce.com/grow
Send us a text
The power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes.
In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores.
- Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok.
- Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring.
- Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon.
- Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences.
- Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages.
- Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach.
- Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control.
- Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping.
- Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators.
- Customer Retention is Key: Optimize for retention and conversion to ensure long-term success.
Growth Plan: www.upgrowthcommerce.com/grow
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AppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.
In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth.
Listen and learn in this episode!
Key takeaways from this episode:
- AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.
- Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.
- Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.
- Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.
- Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.
- Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.
- High Creative Quality: Essential for success; engaging vertical videos required.
- Single Domain Restriction: Accounts can be linked to only one domain.
- Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.
Growth Plan: www.upgrowthcommerce.com/grow
Send us a text
In 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.
In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans.
Listen and learn in this episode!
Key takeaways from this episode:
- Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.
- 2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.
- Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.
- Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.
- Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.
- Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.
- Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.
- Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.
- Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.
- Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.
Growth Plan: www.upgrowthcommerce.com/grow
Send us a text
TikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.
In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm.
Listen and learn in this episode!
Key takeaways from this episode:
- Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned.
- Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms.
- Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs.
- Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses.
- Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet.
- Diversification: Expanding presence on other platforms and building direct communities is crucial.
- Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube.
- Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce.
- Need for Adaptation: Quick adaptation and diversification are necessary for survival.
- Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings.
Growth Plan: www.upgrowthcommerce.com/grow
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A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram.
In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness.
- Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance.
- Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities.
- Strategic Adjustments:
- Modify Messaging
: Avoid sensitive terms; focus on general benefits. - Utilize First Party Data
: Build robust email and SMS lists. - Channel Diversification
: Explore alternatives like TikTok shop, YouTube, and Google Ads. - Creative Engagement
: Prioritize storytelling and user-generated content.
- Modify Messaging
- Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update.
- Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms.
Growth Plan: www.upgrowthcommerce.com/grow
Send us a text
The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.
In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.
- Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.
- Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.
- Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.
- Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.
- Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.
- Creator Networks: Building a network of successful creators can significantly enhance product success.
- Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.
- Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).
Growth Plan: www.upgrowthcommerce.com/grow
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Get ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.
In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.
Listen and learn in this episode!
Key takeaways from this episode:
- 2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.
- Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.
- Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.
- Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.
- Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.
- AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.
- Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.
- Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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With former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce.
In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landscape. With the January 19th deadline looming, where TikTok must either divest or face shutdown under U.S. law, there's much to unpack.
Listen and learn in this episode!
Key takeaways from this episode:
- Critical Deadline: January 19th is crucial for TikTok, which faces divestment or potential shutdown in the US.
- Cultural Significance: TikTok's cultural impact is substantial, maintaining its importance for social commerce despite potential bans.
- Political Shift: Trump's stance has evolved towards exploring alternatives for TikTok, like sales or enforcement delays.
- Legal Developments: A Supreme Court ruling on January 10th, 2025, will be pivotal for TikTok's US operations.
- Strategic Investment: The speaker is optimistic about TikTok Shop and continues investing in live shopping capabilities.
- Anticipated Divestiture: The expectation is a divestiture to an American company, not a complete ban.
- Building Partnerships: Efforts are underway to enhance live shopping and connect creators with brands through partnerships.
- Platform Expansion: There's interest in exploring YouTube shopping and the CPM influencer model for brand awareness.
- Growth in Social Commerce: The Social Commerce Club is experiencing significant interest from brands.
- Future Outlook: Optimism towards 2025 with plans for future discussions on trends.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
Peek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.
In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.
Listen and learn in this episode!
Key takeaways from this episode:
- Usable Technology:
- Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.
- E-commerce Growth:
- The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.
- Effective Marketing:
- Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.
- Creative Advertising:
- High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.
- Financial Management Tools:
- Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.
- Knowledge Sharing:
- Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.
- Podcast Networking:
- Podcasts serve as excellent networking tools, facilitating connections and industry insights.
- Niche Market Focus:
- Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.
- Involvement in Business:
- Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.
Today’s Guest:
Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Discover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.
In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously.
Listen and learn in this episode!
Key takeaways from this episode:
- Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.
- Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.
- Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.
- Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.
- Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.
- Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.
- Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.
- Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.
- Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.
- Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.
- Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.
Today’s Guest:
Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.
Recommended Book/Playbook:
NeuroAI: https://books.google.com.ph/books/about/NeuroAI.html?id=sVVZ0AEACAAJ&redir_esc=yGrowth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Social commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.
In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.
- Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.
- Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.
- Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.
- YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.
- Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.
- Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.
- Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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From leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business.
In this episode, Jordan West gets into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a wealth of insights as Jordan shares practical and tactical strategies that are driving success for ecommerce brands and agencies. From the game-changing PHNTM AI for abandoned carts to the comprehensive creative capabilities of Canva's AI suite, we're exploring tools that are dramatically boosting sales and efficiency.
Listen and learn in this episode!
Key takeaways from this episode:
- PHNTM AI: This tool is highly effective for managing abandoned carts and significantly increasing sales by capturing new demand. It's recommended to check it out and mention Jordan if you decide to use it.
- Canva's AI Tools: Essential for creative testing, Canva's AI suite allows users to scale their creative processes efficiently. It's a no-brainer for anyone not yet utilizing it.
- AI Notetaker: Using a tool like Fireflies during meetings to capture transcripts is invaluable. Transcripts serve as a knowledge base and can be categorized for ease of access.
- Custom GPTs: Building custom GPT models tailored for specific tasks within the agency or consultancy services can be highly efficient. These models can handle queries, create workflows, and assist in memory management of ongoing projects.
- Optimizing Creative Processes: By using custom GPTs, you can enhance the creation of marketing materials, ensuring that brand guidelines and styles are adhered to consistently.
- Staying Updated: Keeping yourself involved in practical tasks like media buying helps maintain a pulse on the industry trends and innovations.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.
In this episode, Jordan West gets into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication.
Listen and learn in this episode!
Key takeaways from this episode:
- Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.
- Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.
- Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.
- Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.
- Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.
- Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.
- Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.
- Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.
- Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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Unleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.
In this episode, Jordan West gets into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.
Listen and learn in this episode!
Key takeaways from this episode:
- Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses.
- Three-Phase Approach:
- Phase 1
: Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit. - Phase 2
: Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships. - Phase 3
: Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities.
- Phase 1
- Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral.
- Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential.
- Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024.
- Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed.
- Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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We're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors.
In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of "the awesome pod guys" (ASOM): Jon Roman, Amir, Brian, and Jimmy Kim. Our focus? The controversial rise of TikTok Shop and the broader landscape of social commerce. We'll explore how this platform is reshaping consumer behavior, its implications for DTC brands, and its potential to rival established marketplaces like Amazon.
Listen and learn in this episode!
Key takeaways from this episode:
- Adapting to Social Commerce: Brands must embrace TikTok Shop and similar platforms within the next 6 to 18 months to stay competitive as social commerce grows rapidly and resembles marketplaces like Amazon.
- Challenges for SaaS and DTC: Platforms dominated by social commerce create hurdles for SaaS companies lacking email integration.
- Influencer Leverage: Influencers hold significant power over brand strategies due to their commission structures, resembling MLM models, which can impact companies' approaches to social commerce.
- Differing Regional Success: Social trust and ecosystem development contribute to Asia's success in social commerce, contrasted with Western skepticism.
- Generational Shopping Shifts: Younger consumers lean towards platforms like TikTok, while older demographics prefer Meta, showing distinct behaviors shaped by age.
- Content and Brand Strategy: ASOM's growth strategy underscores the success of social media engagement, consistent content, and adapting to platform dynamics.
- Risks of Platform Dependency: Over-reliance on social platforms and influencer presentation autonomy pose risks, highlighting the need for adaptive strategies.
- Challenges in Advertising: Mobile game ads face hurdles in e-commerce with user experience issues, akin to the challenges of Google display ads.
Today’s Guests:
John Roman, Founder of Battle Box, is well-versed in ecommerce, particularly direct-to-consumer (DTC) models. He offers insights on the state of social commerce both in the U.S. and internationally.
Bryan MacDonald, is an ecommerce expert who brings attention to the operational challenges of social commerce, such as varying influencer commissions.
Jimmy Kim, is involved in the Commerce Roundtable, a platform that brings together eCommerce leaders to discuss trends, strategies, and innovations. This initiative provides events and resources for the direct-to-consumer (DTC) community
Amer Grozdanic,is a professional with experience in managing and scaling e-commerce operations. He discusses logistics, supply chain, and operational strategies for e-commerce businesses.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
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The power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets.
In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.
Listen and learn in this episode!
Key takeaways from this episode:
- Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.
- Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.
- Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don’t require large budgets.
- Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.
- Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.
- PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.
- Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.
- Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.
- Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.
Today’s Guest:
Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam.
Recommended Tools/Apps:
Chatgpt: https://openai.com/index/chatgpt/
Claude.ai: https://claude.ai/login?returnTo=%2F%3F
Recommended Audiobooks/Playbooks:
10x is Easier than 2x: https://10xeasierbook.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
Discover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.
In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.
Listen and learn in this episode!
Key takeaways from this episode:
- Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.
- Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.
- Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.
- Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.
- Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.
- Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.
- Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.
- User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.
Today’s Guest:
Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
With rising costs and constrained capital availability, we discussed the shift from pursuing "unicorn" startups to a keen interest in consistently profitable businesses.
In this episode, Jordan West with Jake Lerner gets into the unique and dynamic world of business financing. Together, they explore the intricacies of managing cash flow in the current economic climate and the shift away from traditional funding models. Discover how Revenued's innovative lending approach caters to businesses by focusing on revenue and performance guarantees, rather than personal credit scores.
Listen and learn in this episode!
Key takeaways from this episode:
- Immigration and Societal Reflection: The discussion highlights the multicultural dynamics of Toronto, emphasizing the significant Haitian and Jamaican communities. It also touches on concerns about modern educational systems and societal norms regarding gender identity.
- Entrepreneurial Financing Challenges: Many entrepreneurs face lower credit scores due to their business-building efforts, affecting their ability to secure traditional loans.
- Revenu's Financing Model: Revenu offers a unique lending approach focused on fixed weekly repayments, allowing businesses to manage cash flow without personal credit reporting or collateral. This model minimizes personal financial risk and offers lower fees compared to other fintech options.
- Impact of Business Debt on Personal Credit: Business debts can negatively affect personal credit. Revenu's products are structured to avoid reporting to personal credit bureaus, reducing the risk to individual credit scores.
- Fintech vs. Traditional Lending: Revenu provides more flexible and accessible funding solutions compared to traditional banks, which often require extensive criteria and have lengthy decision-making processes.
- Economic Climate and Funding: Despite rising costs in daily operations, venture capital is limited, and lenders are less willing to extend credit to small businesses post-SVB collapse. There's a noticeable shift towards acquiring consistently profitable businesses over chasing high-risk "unicorn" startups.
- Advice for Business Owners: It's crucial to separate personal and business credit liabilities, minimize positive account balance costs with potential financing, and explore different financing models to manage cash flow effectively.
- Trends in Ecommerce Financing: The discussion includes the evolving landscape of business financing, especially with the increasing interest in performance-focused profitable enterprises.
Today’s Guest:
Jake Lerner, CEO of Revenued- a digital fintech lending company. His expertise lies in cash flow management and supporting business financing beyond traditional credit score assessments.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
In the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.
In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace.
Listen and learn in this episode!
Key takeaways from this episode:
- Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.
- Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.
- TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.
- Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.
- Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.
- Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.
- Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.
- Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.
Today’s Guest:
Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
Innovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.
In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.
- Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.
- Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball’s AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.
- Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.
- Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.
- Seamless Workflow with Refundnel: Refundnel’s direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.
- Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.
- Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.
- Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.
Recommended Tools/Apps:
Refunnel: https://www.refunnel.com/
Joinbrands: https://joinbrands.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
We'll unpack recession-proof strategies and the importance of mentorship to avoid costly mistakes. Plus, explore the role of spirituality and belief in driving innovation and personal growth.
In this episode, Jordan West with guest Edwin Carion, a self-described "god made millionaire." Together, they unravel the intricacies of building a life that balances business success with deep personal fulfillment. The importance of spiritual belief in achieving success, and the value of mentorship in navigating financial setbacks. Edwin shares lessons learned from his own journey, including overcoming bankruptcy and scaling multiple businesses, and offers practical advice for making your business recession-proof.
Listen and learn in this episode!
Key takeaways from this episode:
- Collaboration and Belief in Spirituality: Success is often achieved through collaboration and having a belief in something greater, which enhances self-worth and capability.
- Balancing Career and Personal Life: It's important to structure businesses around personal life to achieve long-term satisfaction, emphasizing the role of family and achieving work-life balance.
- Core Values from Military Experience: Values like honor, courage, and commitment from the military can significantly impact business practices and decisions.
- Mindset Matters: A "millionaire mindset" focusing on self-belief and facing challenges without fear is crucial for scaling a business to a multimillion-dollar level.
- Learning from Financial Setbacks: Bankruptcy and economic challenges serve as crucial learning experiences, teaching the importance of financial preparedness and avoiding being overleveraged.
- Value of Mentorship: Investing in mentorship can prevent costly mistakes, promoting accountability and providing guidance to navigate business pitfalls.
- Recession-Proof Strategies: Being prepared for economic downturns is vital for business sustainability and growth, as learned from past recessions.
- Trust but Verify: Verify business partners to avoid repeating past mistakes, ensuring trustworthy and reliable collaborations.
- Engagement and Resource Utilization: Encourage asking questions and leveraging available resources, particularly via social media, to facilitate business growth.
- Building a Vision and Overcoming Limitations: Address self-limiting beliefs by believing in oneself and aligning business goals with personal aspirations.
Recommended Books:
10x Is Easier Than 2x: https://www.goodreads.com/book/show/63338662-10x-is-easier-than-2x
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
Identify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.
In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they’ve helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.
Listen and learn in this episode!
Key takeaways from this episode:
- Phased Approach: A high-level phased approach is advised for TikTok Shop:
- Phase 1
: Establish a solid foundation with good quality, marketplace-type images for your store. - Phase 2
: Focus on generating sales on the top 3 SKUs by creating content and running ads. - Phase 3
: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.
- Phase 1
- Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.
- Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.
- The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.
- Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.
- LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.
- Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
The transformative power of cutting-edge apps designed to enhance your Shopify store's performance. Whether you're running a budding new venture or a massive brand, these tools are tailored to meet your needs.
In this episode, Jordan West gets into showcasing an app that stands out for its innovative approach to loyalty and targeted marketing. After getting introduced to this app a few months ago through consulting work, I've seen firsthand its game-changing potential for Shopify stores making over $1 million. We'll explore its cutting-edge features like AI-driven gift with purchase campaigns and tailored customer offers that can elevate your brand's performance.
Listen and learn in this episode!
Key takeaways from this episode:
- Focus on Effective Apps: The episode emphasizes the importance of identifying the right apps and software to optimize eCommerce operations, especially during high-stake events like Black Friday.
- AI-Enabled Solutions: AI-enabled software is highlighted as a critical tool for increasing efficiency and achieving better results.
- Innovation in Loyalty Programs: Traditional loyalty programs are scrutinized, and the episode introduces Raylion, an app that offers a modern approach to customer loyalty using AI to predict customer behavior and tailor offers.
- Gift with Purchase Feature: Raylion's solution to the "gift with purchase" feature is showcased as a significant innovation, allowing stores to automate these promotions and target different audiences using AB testing.
- Inventory Management: Using excess inventory for promotional purposes like gifting with purchase is recommended over discounting, to avoid brand devaluation.
- Personalized Offers: The importance of personalized and intelligent offers is stressed, utilizing customer data to optimize sales without resorting to blanket discounts.
- Integration and Compatibility: The episode underlines the app's seamless integration with existing systems like Shopify and Klaviyo.
- Broad Applicability: The Raylion app is advocated as suitable for both small stores and massive eCommerce brands due to its scalability and effectiveness.
Recommended Apps/Tools:
Raleon: https://raleon.io/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
Imagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.
In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue.
Listen and learn in this episode!
Key takeaways from this episode:
- Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.
- AI’s Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.
- AOV’s Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.
- Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.
- Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.
- Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.
- TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.
- Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.
Today’s Guest:
Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.
Recommended Apps/Tools:
Prescient AI: https://prescientai.com/
Triple Whale: https://www.triplewhale.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
We're uncovering vital trends impacting your business decisions—from the rise in marketing budgets to the power of agencies in shaping strategies. We'll explore consumer behavior shifts, particularly within millennial families, and delve into how seasonal trends like back-to-school shopping can influence your bottom line.
In this episode, Jordan West with guest Raul Galera, discusses the significant shifts in social commerce, with TikTok Shop coming to the forefront, and live shopping's potential to drive engagement and sales. Plus, Jordan West will provide expert tips on agency fee structures to ensure your partnership aligns with profitability and growth strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- Increase in Marketing Budgets: Brands are now spending more on marketing despite initial hesitations. This reflects growing confidence in marketing investments, particularly noticeable after the seasonal summer lull.
- Value of Agencies: Agencies provide a broader view of industry trends because of their access to data from multiple brands, as opposed to brands relying solely on their own data points. This makes agencies valuable for insights and strategic decisions.
- App Spending: Brands focus app spending on potential ROI rather than having a fixed budget, making it part of the marketing investment rather than a hard cost.
- Reactive Financial Practices in E-commerce: Many e-commerce business owners lack formal business education and tend to be more reactive in financial decision-making.
- Fractional CFOs: They can sometimes scrutinize agency value without understanding the significance of the services provided, leading to potential misjudgments in strategic decisions.
- Agency Relationships: Good communication and overcoming pride are important to maintain beneficial relationships between brands and agencies.
- Social Commerce Trends: Platforms like TikTok and live shopping are becoming essential for modern brand visibility and engagement strategies.
- Shift in Ecommerce Sentiment: There is an optimistic shift in sentiment for 2024 compared to a challenging 2023, with brands feeling more prepared for events like Black Friday and Cyber Monday.
- Agency vs. In-house Staffing: Agencies are preferred over in-house hires due to their shared industry knowledge and expertise, though brands are becoming more selective about agency fees.
Today’s Guest:
Raul Galera, who is connected with Referral Candy, a platform specializing in enhancing referral marketing strategies for e-commerce brands. As an expert in the e-commerce landscape, Raul Galera shares insightful perspectives on marketing trends, the evolving role of agencies, and consumer behaviors, particularly focusing on how agencies can provide comprehensive industry insights.
Recommended Apps/Tools:
Referral Candy: https://www.referralcandy.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Send us a text
We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.
In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade.
Listen and learn in this episode!
Key takeaways from this episode:
- Combined Platforms Strategy:
Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect). - Starting on TikTok Shop:
Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it’s currently less effective. - Affiliate Marketing Tips:
Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies. - Challenges for Canadian Companies:
Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration. - TikTok Ads Strategy:
Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment. - Influencer and Affiliate Marketing:
Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach. - Content Creation:
Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok. - Case Study Insights:
An example featured 89 ad sets with a $500 daily budget each for optimization. - Live Shopping:
A key strategy, similar to QVC for younger audiences like Gen Z and Millennials. - Tools and Platforms:
Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands. - Outreach and Communication:
Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging. - Strategic Ad Usage:
Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget. - Optimizing ROAS:
Know your breakeven ROAS and focus on creating high-quality content to scale effectively. - Future of Social Commerce:
Social commerce is the next major trend in shopping, with significant growth potential. - Industry Experience:
Jordan’s strategies reflect his extensive industry experience, affirming TikTok Shop’s importance for brand growth. - Giveaway Incentive:
Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adventure Challenge.
In this episode, Jordan West with guest Bryant Jacquez, today we're diving deep into the world of leadership, business turnarounds, and dynamic marketing. Bryant, a seasoned professional in the ecommerce space, has a rich history in direct-to-consumer marketing and has held prominent roles such as CMO and CEO across several high-impact companies.
Listen and learn in this episode!
Key takeaways from this episode:
- Identifying and Managing Underperformers:
"C players" harm organizations. Leaders must identify and manage or remove underperformers to maintain high performance. - Leadership is Fundamental:
Effective leadership drives organizational success. Leaders should focus on continually improving their skills. - Survival Tactics in Distressed Environments:
In high-stakes situations, urgent actions take priority over traditional practices. This focus can help revive struggling companies. - Diverse Marketing Strategies:
Diversifying marketing is crucial. Relying on one platform limits reach; using influencers, affiliates, and multiple channels maximizes engagement. - Restructuring and Cost Optimization:
Switching to cost-effective software saves money and improves resource allocation. - Creative Talent and Risk-Taking:
Allowing talent the freedom to explore fosters innovation, as seen with the Adventure Challenge team. - Adaptability in Career:
Transferring skills across roles creates new opportunities, such as managing both artists and influencers. - The Importance of Strong Vendor Relationships:
Strong vendor relationships ensure stability. Payment issues can disrupt operations. - Innovation in Marketing Campaigns:
Leveraging popular culture, like the Snoop Dogg campaign for Solo Stove, drives viral success and enhances brand exposure.
Today’s Guest:
Bryant Jaquez, a seasoned professional in the ecommerce space known for his strategic leadership and marketing expertise. Bryant has held significant roles such as CMO and CEO, contributing to the growth and turnaround of several companies, including The Adventure Challenge, Caden Lane, and Buddy Love. He is well-versed in direct-to-consumer (D2C) marketing, scaling businesses, and managing high-growth organizations.
Recommended Apps/Tools:
Cin7: https://www.cin7.com/
Netsuite: https://www.netsuite.com/
Klaviyo: https://www.klaviyo.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
The challenges of managing expansive inventories and supply chains, and how Good Day simplifies these complexities for larger brands moving away from spreadsheet-based operations.
In this episode, Jordan West with guest Kyle Hensey, co-founder and former CEO of Chubbies, now a pioneer in e-commerce solutions with Good Day Software. Kyle shares his insights on the Pendulum Effect in business trends, emphasizing the importance of preparing for aggressive growth in the next few years while ensuring strong unit economics.
Listen and learn in this episode!
Key takeaways from this episode:
- ERP Transition Skepticism: Brands, especially Shopify-based, are hesitant to shift to traditional ERP systems like NetSuite due to their complexity and lengthy implementation.
- Shopify vs. Traditional ERP: Shopify is easy to set up, while ERPs like NetSuite require significant time and resources to implement.
- Good Day's Solution: Good Day offers powerful tools with simple interfaces, seamlessly integrated with Shopify, reducing the need for custom engineering and speeding up implementation.
- Inventory and Supply Chain Management: Good Day provides strong solutions for managing inventory and supply chains across multiple channels.
- Rising Social Commerce: Social commerce, through platforms like TikTok Shop and YouTube Shopping, is growing, similar to trends in Asian markets.
- Simplified Operational Tools: Inspired by companies like Apple and Tesla, the goal is to simplify complex tasks for more efficient growth.
- DTC vs. Physical Retail: Balancing ecommerce and in-person shopping is crucial as physical retail remains important for social and entertainment experiences.
- Entrepreneurial Risk-taking: Young entrepreneurs are encouraged to take risks and trust themselves, emphasizing the value of starting early despite uncertainties.
- Building a Market Alternative: Creating a comprehensive alternative to market-leading ERPs requires long-term commitment.
Today’s Guest:
Kyle Hency, the co-founder and former CEO of Chubbies, a company famed for its "most radical shorts on the planet." Currently, he serves as the Chief Strategy Officer at Solo Brands and is heavily involved with Good Day, a software solution focused on optimizing operational complexities for e-commerce brands. Kyle brings a wealth of experience in scaling businesses, integrating retail strategies, and leveraging technological solutions to enhance growth and efficiency within the ecommerce sector.
Recommended Apps/Tools:
GoodDay Software: https://www.gooddaysoftware.com/
Netsuite: https://www.netsuite.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
TikTok is playing a bigger role in e-commerce, but its closed-loop attribution can be tricky, making it tough to track conversions directly—yet, it still drives sales on platforms like Amazon thanks to a powerful halo effect.
In this episode, Jordan West with guest Steven from TrioSEO. We'll explore the complexities of customer journeys on TikTok, the immense value of consistent and strategic blogging for long-term SEO success, and why personal branding and authentic content are more crucial than ever in the age of AI. Steven will also share his expert insights on creating a balanced approach that combines SEO with PPC to drive sustained traffic and sales. Whether you’re struggling with attribution challenges on social platforms or looking to build your brand’s authority through content
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok Strategy and Attribution: TikTok’s growing role in e-commerce is hindered by attribution challenges, but ads still boost sales on other platforms like Amazon through a halo effect.
- SEO and Blogging: Blogs strengthen SEO by enhancing category pages, with SEO being a long-term game requiring a balanced approach of content, technical SEO, and backlinks. PPC complements SEO for a well-rounded strategy.
- Authenticity and Personal Branding: Personal branding is key, as it resonates more with audiences than AI-generated content.
- Steven Schneider's Offers: Steven is active on LinkedIn, offering three free blog articles (worth $1200) for the first month, with a focus on blogging over backlinks.
- SEO Tools: Quality data sources like Semrush and Ahrefs are essential for data-driven blogging.
- Hiring an SEO Agency: Human expertise in SEO is valuable for long-term results, offering sustainable traffic versus PPC’s temporary boost.
- Social Commerce and Blogging: Blogs capture research-based traffic and support social commerce sales.
- Host Jordan West's Perspective: While PPC is great for immediate results, blogs are a lasting, owned asset for consistent traffic—illustrated by examples like a hiking brand targeting product-specific blog content.
Today’s Guest:
Steven Schnieder, an expert in blogging and SEO. He is currently connected with TrioSEO, where his title is presumably related to his expertise in B2B blogging services and SEO management. Schneider's background includes a significant shift from an interest in finance and an MBA to becoming a seasoned professional in SEO and affiliate marketing. He has managed extensive content operations, producing 300-400 articles monthly at his peak, and now leverages his substantial experience to help ecommerce brands build long-term content strategies through blogging and keyword optimization.
Recommended Apps/Tools:
Semrush: https://www.semrush.com/
Ahrefs: https://ahrefs.com/
Upstackified: https://www.upstackified.com/
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
Explore cash flow strategies, like leveraging pre-sales for inventory, using ad platform invoicing, and credit extensions to scale e-commerce businesses. Personal insights highlight supplier negotiation, inventory management, and low-risk financing for growth.
In this episode, Jordan West with guest Grayson Cross gets into the nuts and bolts of cash flow management and financing for e-commerce brands. Grayson shares practical strategies for leveraging customer pre-sales, utilizing monthly invoicing options from major ad platforms, and optimizing credit cards and invoice financing services to extend payment timelines.
Listen and learn in this episode!
Key takeaways from this episode:
- Embrace Change:
Change is essential for growth despite its challenges. - Leverage Pre-Sales:
Pre-sell limited editions to fund inventory, as seen in the gaming industry. - Personal Interaction:
Founders should engage customers through personal digital content. - Ad Platform Payments:
Use invoicing from platforms like Facebook and Google to manage cash flow. - Smart Credit Use:
Utilize credit cards like Amex Plum with net 60 terms, and tools like Ampla for extended payment terms and rewards. - Invoice Financing:
Services like Settle and Melio offer extended payment terms to ease cash flow. - Tiered Financing:
Use a mix of financing options strategically, from asset-based lending to revenue-based financing. - Supplier Negotiation:
Build strong supplier relationships and negotiate better terms for improved cash flow. - Inventory Management:
Keep inventory aligned with sales; use solutions like Portless for better flow and shipping. - Strategic Debt:
Leverage debt wisely for growth, balancing risks and rewards. - Post-COVID Strategy:
Adapt to post-COVID challenges to sustain growth. - Entrepreneurship Reality:
Entrepreneurship requires practical knowledge and self-awareness. - Cash Flow Priority:
Keep OpEx under 20%, using a mix of financing tools, and maintain accurate accounting methods. - Hierarchical Financing:
Start with low-risk options like supplier terms before exploring riskier financing models.
Today’s Guest:
Grayson Cross, a proven serial entrepreneur and the head of growth as well as a full partner at Weekend Digital. Weekend encompasses various branches including investment, digital, studios, and motorsports. Grayson has deep expertise in digital marketing and media buying, having started his entrepreneurial journey at the young age of 14. With a robust background that includes managing significant sales for a leading firearm accessory brand and working closely with notable industry figures like Taylor Holiday, Grayson is adept at helping businesses scale and achieve substantial exits, particularly through effective cash flow management and lean operational strategies.
Recommended Apps/Tools:
Portless: https://www.portless.com/
Growth Plan: www.upgrowthcommerce.com/
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
Understanding that the learning in Google Ads happens at the account level rather than the ad set level, which differs from Facebook ads. Responding to changes in Google's advertising platform due to increased competition and a shift towards a focus on quality score and user interaction, rewarding unique and engaging content.
In this episode, Jordan West with guest Shri, a successful ecommerce brand owner who has navigated the challenges of advertising on Google after encountering roadblocks with Facebook ads. Together, they explore the exclusive Google-only approach for a new apparel brand, diving into the TPS approach for testing, profitability, and scaling of products.
Listen and learn in this episode!
Key takeaways from this episode:
- Utilizing a Google-only approach for a new apparel brand due to the inability to advertise on Facebook.
- Implementing the TPS approach for testing, profitability, and scaling of products, segregating products based on performance.
- Allocating budget distribution of 80% towards cold traffic and 20% towards retargeting.
- Employing standard shopping and search campaigns initially due to lack of data, followed by brand awareness campaigns for quick traffic.
- Emphasizing demand capture and conversion using Google's display traffic and demand gen campaigns.
- Exploring the potential of YouTube shopping as an additional shopping placement with the potential to drive a majority of revenue, and the potential shift in ad buying experience on YouTube due to integration with Shopify.
- Recognizing the evolving role of Google media buyers with the addition of YouTube shorts and YouTube shopping.
- Shifting from a focus on technical aspects to creative aspects within Google ads, similar to the approach of Facebook ads.
Today’s Guest:
Shri Kanase, is an expert in Google Ads and the owner of an ecommerce brand. Shri shares his insights and expertise in navigating the challenges of advertising on Facebook by adopting a Google-only approach for a new apparel brand. He emphasizes the TPS approach for product testing, profitability, and scaling, as well as the strategic allocation of the budget towards cold traffic and retargeting.
Recommended Apps/Platform:
Hyros: https://hyros.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement.
In this episode, Jordan West with guest Franco Bonifaz explores the fascinating world of AI in marketing and its impact on revenue generation for brands. Franco shares insights into developing AI chatbots, utilizing SMS messaging, and the use of high average order value (AOV) products in e-commerce. The conversation also delves into the legalities of SMS messaging, the future of professional photography in the age of AI, and the potential impact of AI technology on the landscape of startups.
Listen and learn in this episode!
Key takeaways from this episode:
- The effectiveness and reliability of GPT models like Chat GPT for understanding context and engaging with customers in e-commerce.
- The potential impact of voice agents such as 4o Mini and 4o on revenue generation and the use of AI voice cloning for communication with customers.
- The significance of email management and calendar use with products like Superhuman, recommended by the hosts for e-commerce businesses.
- The value of AI chatbots like Phantom for recovering abandoned carts and addressing product uncertainty or price are prominent reasons for cart abandonment.
- The factors affecting abandoned checkouts, including the significance of SMS messaging and the legalities associated with obtaining consent for messaging.
- The potential of AI is to fill the gap in providing personalized and technical sales experiences efficiently and at scale in e-commerce.
- The impact of AI on professional photography and the evolving landscape of business and funding with the advent of AI technology.
- The development of software products to improve e-commerce performance, with a focus on creating AI agents and leveraging technology to support business growth while keeping overheads low.
Today’s Guest:
Franco Bonifaz, he is connected to the AI and e-commerce industry, leveraging his expertise in developing a software product called Phantom.ai, an AI chatbot designed to assist Shopify store owners in recovering abandoned carts. With a background in photography and marketing, Franco's transition to owning a software company showcases his diverse skill set and strategic insight into e-commerce and AI technology.
Recommended Tools/Platform:
PHNTM AI: https://phntmai.com/
Superhuman AI: https://superhuman.com/
Chatgpt: https://openai.com/index/chatgpt/
Riverside: https://riverside.fm/transcription
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers:
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease.
In this episode, Jordan West with David Dokes, co-founder of Polar Analytics and former growth expert at Turo. The conversation covers a range of topics, from the significance of having a reliable source of truth for data to the evolving landscape of marketing messages and data enrichment. They unpack the secrets to scaling and navigating the complex world of ecommerce, discussing KPIs, leadership, AI, and the art of making better decisions. Tune in to gain valuable insights on achieving ecommerce success in today's dynamic market.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of anticipating business fluctuations, as David Dokes shares his team's experience with higher-than-expected activity in August despite initially anticipating slow business.
- The current business climate is survival of the fittest, where those who understand the market thrive, and smaller agencies may struggle.
- The significance of raising funds, not focusing on competing solutions, and learning from past experiences in e-commerce growth.
- The challenges of B-to-B and B-to-C email marketing, regulation, and the motivations behind privacy initiatives.
- The necessity of detailed analytics for a digital company generating $10,000,000 in revenue, emphasizing the importance of a reliable source of truth for data.
- The increasing availability of conversion API connectors on the market and the trend of software cycles, discussing specialized point solutions and the need for a more holistic approach in software platforms.
- The challenges of data overload and the importance of a reliable source of truth for making good decisions, along with the three-step process of Polar Analytics for data activation and growth.
Today’s Guest:
David Dokes, he co-founder of Polar Analytics and a seasoned expert in ecommerce growth and data optimization. With a background in working on growth at Turo, known as the "Airbnb for cars," David brings a wealth of experience in scaling companies and understanding the challenges of combining product-centric and growth-centric approaches in the ecommerce space. As the co-founder of Polar Analytics, David has a deep understanding of the importance of a reliable source of truth for data and the need for data activation and decision-making in ecommerce brands.
Recommended Tools/Platform:
Partcl: https://www.particl.com/
Salesforce: https://www.salesforce.com/ap/
Triplewhale: https://www.triplewhale.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dol
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a text
The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement.
In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool called Alia, which focuses on educating customers about the brand to drive higher conversions and increased customer lifetime value. Jordan delves into the success stories of brands using Alia, emphasizing the significant impact on sales and sign-ups. He also touches on the potential of the tool for ecommerce brands and his plans to get clients on board with this innovative solution
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of innovative tools in the e-commerce space and how they can impact merchants.
- The introduction and endorsement of a new tool called Alia, which focuses on email and SMS capture.
- The impact of educating potential customers about a brand's special attributes on conversion rates and average order value.
- The success stories of brands, such as Urban Smokehouse, using the Alia pop-up and achieving significant increases in monthly sales and sign-ups.
- The suggestion to check out the Alia pop-up tool and potential benefits for e-commerce brands, along with a call-to-action to tell them that Jordan sent you.
Recommended Tools/Apps:
Alia Popup: https://apps.shopify.com/alia
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a Text Message.
The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.
In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition.
Listen and learn in this episode!
Key takeaways from this episode:
- YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.
- YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.
- To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.
- Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.
Recommended Tools/Apps:
Saral: https://www.getsaral.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.
Learn more here: Revenued
Send us a Text Message.
Discover the power of seamless integration with Shopify and Klaviyo, enhancing efficiency and personalization in your email marketing strategy. It's all about leveraging tech to amplify your brand's reach. The importance of regular email communication and the potential benefits of using the recommended tool for efficient, cost-effective email marketing.
In this episode, Jordan West shares his excitement about the tool and walks listeners through its features and benefits, offering insights on how it can enhance brand marketing strategies. He also discusses his personal experiences and provides a glimpse into the potential impact of this game-changing tool on the ecommerce landscape.
Listen and learn in this episode!
Key takeaways from this episode:
- The tool is an AI email builder that allows for almost instant creation of emails, making it simple and quick to design and generate campaigns.
- It requires integration with Shopify and Klaviyo for seamless connectivity with your eCommerce platform, but it also has the option to use other ESPs like SendLane or Mailchimp.
- The tool offers different campaign types, including product features, review highlights, sales, collection features, and more, making it suitable for various marketing purposes.
- Emphasizes the importance of consistent email marketing, stating that sending at least two emails per week is crucial to maintain engagement and avoid landing in spam filters.
- Highlights the potential cost-effectiveness and time-saving benefits of using a tool like Ripple.ai, as it can significantly reduce the design costs and workload associated with email marketing campaigns.
- The potential for advisory involvement with Ripple.ai, showcasing the host's interest in building relationships with innovative companies in the eCommerce space.
Recommended Tools/Apps:
Getripple.ai: https://getripple.ai/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
Exploring ways to adapt to health-conscious trends without compromising the whiskey-making process, acknowledging the rise of the sobriety movement, and promoting conscious drinking.
In this episode, Jordan West sits down with guest Aidan Mehigan, the founder of Natterjack Irish Whiskey, they get into the captivating world of spirits, scaling businesses, and navigating the challenges of the alcohol industry. They explore how Natterjack is redefining the whiskey experience, appealing to non-whiskey drinkers, and embracing the rise of the sobriety movement.
Listen and learn in this episode!
Key takeaways from this episode:
- Aidan Mehigan's aim to create a whiskey brand that appeals to non-traditional spirit drinkers and the uninitiated in the spirit space, focusing on the aspirational side of the brand's story.
- Understanding the three key factors for scaling a business - liquid, marketing, and people, and the complexities of operations, supply chain, and delivery as the brand scales.
- The necessity of compelling storytelling and leveraging direct-to-consumer (DTC) sales to drive traffic and sales in bricks-and-mortar retail, focusing on creating a narrative that grows the category rather than stealing market share.
- Utilizing platforms like LinkedIn for thought leadership and brand promotion and understanding the challenges and opportunities in the whiskey and alcohol market.
- Openness to saying yes to ideas, embracing failure as a means of learning, and the importance of failing fast and often for learning according to the Jeff Bezos principle.
- Natterjack's bold move of not playing in the traditional age statement game and aiming to appeal to non-whiskey drinkers while emphasizing quality, versatility, and learning from mistakes.
- The impact of personal experiences on handling business challenges and the entrepreneurial mindset shaped by previous experiences.
Today’s Guest:
Aidan Mehigan, is the founder of Natterjack Irish Whiskey, a brand that aims to redefine the traditional Irish whiskey market by appealing to non-whiskey drinkers and embracing the rise of the sobriety movement. As an expert in the spirits industry, Aidan emphasizes the importance of conscious drinking, marketing strategies to reach a wider audience, and the challenges of scaling a business in the alcohol industry.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers:
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
Uncover the power of data providers and event quality matching in driving results. I delve into practical, hands-on strategies to optimize your Meta advertising campaigns.Understand the value of working with an agency to test scalable ideas and drive incrementality. Gain insights on leveraging Google for adjacent category searches and revenue growth.
In this episode, Jordan West shares his recent success story of how he rebuilt an ad account to achieve great results despite the challenges posed by Meta and new customer acquisition strategies. He walks us through the practical steps he took, emphasizing the importance of data quality, campaign structure, and testing concepts within the Meta platform.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of using a great data provider to improve event quality matching within the conversions API.
- The recommendation to avoid using Advantage Plus due to issues seen this year with it being more of a "black box" than other products.
- Identifying top-performing ads by analyzing metrics such as frequency, CPM, CPA, cost per link click, and spend, regardless of initial CPA performance.
- Implementing a new campaign structure based on the top-performing ads, utilizing a consolidated campaign structure and a CBO ad set.
- The emphasis on testing concepts and iterating against new scalable ideas to drive incrementality and revenue.
- Highlighting the importance of understanding what truly drives revenue and incrementality in advertising, rather than only attributing the last click.
- The recommendation of working with a great agency for testing new scalable ideas and concepts and driving revenue growth.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
Discover the practical steps to leverage AI in your workflows, freeing up your valuable time and empowering you to focus on the human touch that truly matters in marketing. Learn how AI-enabled tools can rapidly analyze competitors' websites, extract emotional themes from customer reviews, and take your brand to new heights.
In this episode, Jordan West shares the world of AI and its game-changing impact on marketing. Drawing insights from a compelling pottery class study, Jordan shares how quantity can lead to quality, emphasizing the power of testing and iteration. He unveils practical tips for leveraging AI-enabled tools to streamline tasks, ideate on hooks, and enhance messaging tests. Jordan also opens up about the value of AI in analyzing customer reviews and emphasizes the importance of asking better questions in marketing.
Listen and learn in this episode!
Key takeaways from this episode:
- The story of the pottery class illustrates how focusing on quantity can lead to improved quality. Testing and iterating through a high volume of ideas and executions can lead to valuable insights and success.
- Using AI to automate tasks that don't require human creativity or intuition can free up time for more high-value, human-centered work. Tools like Foreplay and ChatGPT are mentioned as useful resources for generating ideas and insights.
- AI can be utilized to generate a multitude of hook ideas, ad copy variations, and emotional insights from customer reviews, allowing for efficient and creative marketing content creation.
- AI tools can analyze competitors' ads, websites, and customer reviews to uncover valuable insights and inform marketing strategies.
Recommended Tools/Apps:
Superhuman: https://superhuman.com/
Foreplay: https://www.foreplay.co/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.
In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.
Listen and learn in this episode!
Key takeaways from this episode:
- The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.
- Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.
- The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.
- Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.
- The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.
- The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.
Recommended Tools/Apps:
Prescient AI: https://www.prescient-ai.io/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.
In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and offers insights on how to effectively double down on successful traction. Unveiling a method to create multiple hook variations using a fascinating tool, Jordan's expert strategies are sure to help ecommerce brands take their marketing to the next level.
Listen and learn in this episode!
Key takeaways from this episode:
- The episode discusses the practical ways to turn 1 piece of content into 10 pieces of content, not just for the sake of having more content, but for the purpose of testing.
- Emphasizes the importance of testing, specifically on Meta and TikTok, to understand what works and what doesn't.
- Once traction is gained in a specific area, the concept of creating "parent and child" relationships is discussed. This involves doubling down on successful strategies rather than constantly creating new ones.
- Highlights the use of a special internal tool for competitive analysis and insights, which aids in creating effective content and ads.
- The 322 method for testing hook variations, headlines, and ad copy to identify what resonates with the audience.
- Recommends utilizing emotional IDs and seeking a tool called Chi GPT to generate new hooks based on emotional elements for testing and iteration.
Recommended Tools/Apps:
Foreplay: https://www.foreplay.co/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.
In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops.
Listen and learn in this episode!
Key takeaways from this episode:
- Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.
- Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.
- Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.
- The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.
Today’s Guest:
Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.
Learn more here: Omnisend
Send us a Text Message.
Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking.
In this episode, Jordan West gets into a conversation with guest Yiqi Wu, the CEO and founder of Aimerce, a company tackling the conversion API problem. They discuss the challenges with data collection and reporting on Facebook ads, the impact of the Facebook algorithm and Safari changes, and the emergence of conversion API for server-side tracking. They also touch on the limitations and deficiencies of data processing, the importance of storing first-party data independently, and the future of AI tools for understanding customer behavior.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of data for e-commerce businesses, especially in the context of advertising success and challenges with data collection and reporting on Facebook ads.
- The impact of the iOS 14 update and Safari's deprecation of 3rd party cookies on ad tracking, user tracking, personalization, and return on ad spend (ROAS).
- The emergence and importance of conversion API in addressing the challenges of browser tracking and data reliability, with a focus on server-side tracking and data processing.
- The limitations of Facebook's conversion API, including the inability to track the same user across different devices and emails, and the deficiencies in data processing.
- The significance of storing first-party data separately for transparency, understanding customer behavior, and optimizing business decisions, as well as the role of AI toolings in accessing and interpreting data.
- The impact of sending more data to Facebook on improving the ads algorithm and targeting capability through training the machine learning algorithm.
Today’s Guest:
Yiqi Wu, the CEO and founder of Aimerce, a company focused on addressing the challenges arising from the deprecation of 3rd party cookies, specifically on Safari. With a background in computer science and previous experience working on projects like Reddit and Instagram stories, Yiqi is an expert in the area of data processing for e-commerce, particularly with a focus on server-side tracking, data reliability, and the impact of the Facebook algorithm and Safari changes. His company, Aimerce, specializes in providing solutions for e-commerce businesses to navigate the challenges caused by the deprecation of 3rd party cookies and the impact on ad tracking and data reliability.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Send us a Text Message.
The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.
In this episode, Jordan West gets into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments.
Listen and learn in this episode!
Key takeaways from this episode:
- The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.
- The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.
- Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.
- An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Send us a Text Message.
A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.
In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.
- The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.
- The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.
- The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.
- Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Send us a Text Message.
Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.
In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.
- Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).
- Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.
- Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.
- Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Send us a Text Message.
Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are.
In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights on the power of nurturing a community, the different levels of a customer relationship, and the impact of building a community around your brand. Jordan speaks from his own experience of building brands based on the foundation of community and emphasizes the importance of allowing conversations within the community.
Listen and learn in this episode!
Key takeaways from this episode:
- Community building is essential for ecommerce brands.
- A community allows for two-way communication, not just broadcasting messages.
- Building a community where customers already gather, like on Facebook or Discord, is crucial.
- A strong community can lead to advocates who passionately defend and promote a brand.
- Responding to community feedback, even when negative, builds trust and loyalty.
- A successful community can lead to strong emotional connections with customers.
- Jordan West is considering offering formal help for brands looking to build and leverage their communities.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word.
In this episode, Jordan West gets into some of the biggest mistakes he has made as an e-commerce entrepreneur. With a focus on sharing his lessons to help you avoid similar pitfalls, Jordan gets vulnerable about the costly errors he's encountered, including the impact of high operational expenses (OpEx). Drawing from personal experiences and industry insights, Jordan shares cautionary tales and practical advice to help you navigate the challenges of growing your e-commerce business.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of keeping OpEx down and being as lean as possible in e-commerce to avoid financial strain and difficulties during tough times.
- The cautionary tale of making high OpEx-related decisions, such as leases, space acquisitions, or hiring, and the potential negative impact on business growth and scalability.
- The recommendation to carefully assess expenses before making big purchases, leases, or hires, and to consider scaling down before committing to large financial obligations.
- Consideration of outsourcing certain functions, like customer service, to ensure flexibility in scaling up or scaling down based on business needs.
- The importance of negotiating with software companies and agencies to manage costs and carefully evaluating the financial impact of scaling up expenses.
- The emphasis on being prepared for economic downturns, potential Facebook ad issues, and the necessity of evaluating OpEx before marketing spend.
Recommended Book:
The Wealthy Barber: https://www.goodreads.com/book/show/2674.The_Wealthy_Barber
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers.
In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into the world of mobile apps for ecommerce as we uncover the power of motivational messaging, subscription management, and app incentives in driving customer retention and increasing purchase frequency. Learn how LSKD, an athletic apparel brand, leverages motivational messaging in push notifications, and how Tapcart's technology helps manage and customize subscriptions, leading to upsell opportunities. Discover the impact of mobile apps on customer lifetime value and the convenience they offer to the fast fashion demographic, specifically Gen Z. Plus, explore the importance of peer-to-peer engagement, push notifications, and app-exclusive promotions in building strong relationships with customers.
Listen and learn in this episode!
Key takeaways from this episode:
- Motivational messaging in push notifications can increase user motivation and purchase frequency.
- Subscription brands can use mobile apps to manage and customize subscriptions, leading to increased retention.
- Tapcart's technology allows for subscription management within the app, creating upsell opportunities.
- Mobile apps contribute significantly to total sales for brands, emphasizing the importance of retention and convenience.
- Mobile apps can lead to higher conversion rates, average order value, and purchase frequency compared to websites.
- Gen Z and female fast fashion consumers find convenience and quick purchasing through mobile apps appealing.
- App incentives, such as exclusive products, discounts, giveaways, and gamification, can drive app adoption.
- Push notifications can be used to build relationships with customers through non-transactional messaging.
Today’s Guest:
Sam Barati, is a key figure at Tapcart, a leading mobile app company that has been revolutionizing the ecommerce landscape for almost a decade. Sam's expertise lies in crafting cutting-edge e-commerce strategies for mobile apps, with a focus on app extensibility similar to websites, and offering exceptional service to their 2,000-plus customer base. As an esteemed expert, Sam Barati has a deep understanding of the pivotal role mobile apps play in driving retention, customer engagement, and unlocking significant sales potential for premier Shopify brands.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential.
In this episode, Jordan West and John Roman dive deep into the world of social commerce, platform strategies, and content repurposing. They share insights on their limited success with podcast advertising tests, the value of underpriced attention on TikTok and Instagram, and the potential impact of algorithm control on different platforms. From discussing the growing age demographics on TikTok to exploring the future of closed ecosystem experiences in the direct-to-consumer space, this episode is packed with valuable takeaways for ecommerce entrepreneurs. Join us as we uncover the secrets to leveraging social commerce for brand-building and long-term customer acquisition.
Listen and learn in this episode!
Key takeaways from this episode:
- Repurposing content for different platforms can lead to significant increases in engagement and subscriber growth.
- Algorithm control plays a significant role in social media platforms and can impact content visibility and engagement.
- Utilizing underpriced attention on live videos and affiliate sales on platforms like TikTok can be beneficial for brand growth.
- Strategic use of TikTok shop can contribute to long-term customer acquisition and brand-building.
- The importance of utilizing multiple platforms to engage with audiences and potential strategies in the event of platform changes or bans.
- The potential impact of closed ecosystem experiences in the direct-to-consumer space and the evolving age demographics on various social media platforms.
Today’s Guest:
John Roman, the CEO and co-founder of Battlbox, an outdoor adventure brand that prioritizes content, community, and non-traditional e-commerce. He is highly active on LinkedIn, contributing to the onlinequeso.com and awesomepod.com platforms. With a focus on social commerce and leveraging platform-specific strategies, John Roman brings expertise in repurposing content across various platforms, harnessing underpriced attention in live videos and affiliate sales, and strategically utilizing TikTok shop for brand-building and long-term customer acquisition.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization.
In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customizable mattresses. Lisa shares the challenges of finding partners who understand their unique hybrid business model of retail and technology sales. She explains their use of HubSpot for CRM and email blasts, their complex customer conversion cycles, and their targeted approach to ad spend justified by tracking conversions.
Listen and learn in this episode!
Key takeaways from this episode:
- Utilizing tools like HubSpot for CRM and email blasts can be helpful, but considering other tools for different business units may also be necessary.
- The complexity of customer conversion cycles and the need for multiple touch points over a 3-5 week period is important to recognize.
- Justifying ad spend by tracking the conversion of people from viewing an ad to becoming a lead is key, especially when targeting specific needs associated with mattress considerations.
- The importance of educational content at the awareness stage, such as blog articles, to inform customers about products like adjustable bases and dual firmness mattresses.
- Recognizing the significance of customer purchase cycles, repeat customers, and the need for detailed sleep specialist consultations to establish relationships with customers.
- The importance of easily understandable KPIs and focusing on measuring leads and conversions to remain on track for scaling.
Recommended Tools/Apps:
Hubspot: https://www.hubspot.com/
Canva: https://www.canva.com/
Recommended Playbooks/Audiobooks:
Google Ads Podcast: https://podcasts.apple.com/us/podcast/the-google-ads-podcast/id1614331490
Today’s Guest:
Lisa Tan, representing the sleep technology company Reverie as a key figure in their leadership. As the Director at Reverie, she specializes in navigating the challenges of a hybrid business model, encompassing retail and technology sales. With a keen focus on establishing brand recognition and presence across multiple channels, Lisa shares insights into their use of tools like HubSpot for CRM and email blasts, as well as the complexities of customer conversion cycles within the mattress industry.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads.
In this episode, Jordan West and Natasha Chilcott, a seasoned marketing professional with a wealth of experience in social media marketing for direct-to-consumer product brands. Natasha shares the importance of organic content in driving revenue and supporting sales, emphasizing the need to position the brand attractively before using ads. The conversation delves into the essence of organic content, the psychology-based marketing approach, and the integration of successful organic content into paid campaigns.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of organic content for driving revenue and supporting sales.
- Emphasizing the essence of organic content in building a community and engaging with the audience on a cultural level.
- Understanding that social media is not primarily for problem-solving but for entertainment, education, and connection.
- The value of creating content that sparks conversations and evokes emotions without directly promoting the product.
- The importance of psychology-based marketing and the "unicorn method" in creating effective ads.
- Understanding emotional IDs and emotional drivers in marketing.
- Focusing on awareness and consideration phases in the sales funnel when creating social media content.
- The importance of testing in marketing and adapting strategies based on what's working in real-time.
- The success of leveraging social partnerships with ambassadors, influencers, and joint partner giveaways to collect emails for email marketing purposes.
- The significance of moving social media followers onto an owned data list for email marketing to drive higher conversion rates.
Today’s Guest:
Natasha Chilcott, the Director of Marketing and Sales at Marr Media Group, specializing in social media marketing for direct-to-consumer product brands. With 10 years of marketing experience, Natasha also started her own marketing agency. During the podcast, she shares insights into the significance of organic content in driving revenue and supporting sales, the integration of successful organic content into paid campaigns, the importance of emotional IDs and understanding emotional drivers in marketing, and how her team operates on live dashboards, making daily adjustments to their content strategy based on real-time reactions and trending topics.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation.
In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email regulations and the impact on ecommerce brands. Michael, the cofounder and CEO of Revenue Roll, shares insights on how the changes will affect email marketing and what brands can do to adapt and thrive in this new environment. From the potential risks of spam complaints to the innovative strategies for identifying and targeting cold audiences.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding the impact of changes in email regulations and how it affects a brand's ability to send mass email blasts on their domain.
- Recognizing the potential risks of high spam complaint rates and the necessity to be selective and prioritize higher intent targets for email sends.
- Understanding the impact of exceeding spam complaint limits on a brand's email domain health, leading to emails being delivered directly to spam folders.
- Learning about an innovative strategy involving the use of forwarding emails through multiple domains to minimize risk and maintain main domain health.
- Exploring the potential for generating incremental revenue from colder audiences through incentivized email marketing, with the focus on providing value to the recipients.
- Emphasizing the value of a small, focused team and the strategic importance of great products and customer testimonials for business growth.
Recommended Tools/Apps:
Superhuman: https://superhuman.com/
Recommended Playbooks/Audiobooks:
48 Laws of Power: https://www.grahammann.net/book-notes/48-laws-of-power-robert-greene
33 Strategies of War: https://www.goodreads.com/book/show/35289.The_33_Strategies_of_War
The Laws of Human Nature: https://www.goodreads.com/book/show/39330937-the-laws-of-human-nature
Today’s Guest:
Michael Diesu, the CEO and co-founder of Revenue Roll. Michael is an expert in email marketing and discusses the impact of the recent changes in email regulations, particularly from Gmail and Yahoo, on ecommerce brands. He shares how Revenue Roll assists brands in identifying anonymous website visitors and retargeting them through innovative strategies to ensure optimal email performance.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement.
In this episode, Jordan West gets into the evolving landscape of influencer marketing in 2024. Sharing insights from his own experience and recent discussions with industry experts, Jordan unveils his influencer tech stack and explains why influencer marketing has changed dramatically. From leveraging social commerce to using tools like Social Snowball and Shopify Collabs for managing influencers and affiliates, Jordan offers a wealth of actionable strategies for success.
Listen and learn in this episode!
Key takeaways from this episode:
- Influencer marketing has evolved and is quite different from what it used to be. It now involves strategies such as partnering with influencers rather than just paying for posts.
- Utilizing tools like Social Snowball and Shopify Collabs for managing affiliates, influencers, and turning customers into influencers can be highly effective.
- The importance of getting creative with incentivizing different tiers of influencers, engaging them through email and SMS, and possibly using bots for outreach.
- The concept of "social commerce" in 2024 and beyond is highlighted, with a mention of TikTok Shop and the significant opportunities it presents.
- The introduction of "creator commerce," which involves building cobranded landing pages for major influencers and achieving high conversion rates on those pages.
- Teasing the topic of customer-generated content and the use of Refundnel to enable it, showcasing its potential impact on generating new customers.
Recommended Tools/Apps:
Social Snowball: https://socialsnowball.io/
Shopify Collabs: https://apps.shopify.com/collabs
Refunnel: https://www.refunnel.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.
In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.
Listen and learn in this episode!
Key takeaways from this episode:
- Ad account structure matters significantly in the success of Facebook ad campaigns.
- Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.
- Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.
- Implement dynamic creative testing to find the most effective ad combinations for individual users.
- Emphasize broad targeting and continuous learning and improvement in ad campaigns.
- Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.
- Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.
Recommended Document:
Upgrowth Commerce: upgrowthcommerce.com/adproblems
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies.
In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of analyzing creative performance in ecommerce advertising campaigns.
- Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.
- Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives.
- Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.
- The significance of using AB testing to develop variations and test different elements of creative.
- Impact of refining landing pages to improve conversion rates.
Recommended Tools/App:
Motion/Thumbstop: https://motionapp.com/thumbstop
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand.
In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusing on psychology-based creative approaches. He shared insights and strategies on how tapping into emotional motivators like nurturance, empowerment, and belonging can enhance ad performance.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding and implementing psychology-based creative in ads can lead to outsized results in ecommerce brands.
- Spending time researching customer emotions and motivators like nurturance, empowerment, esteem, belonging, safety, freedom, achievement, excitement, and empathy.
- Copy is crucial in ads, in addition to creative. The right combination of copy and creative can significantly impact ad performance.
- Place important elements in ads following the natural reading pattern (top left to bottom right) to increase click-through rates. Align images with identified emotions for maximum impact.
- Test emotional concepts with static ads first, then move on to animated GIFs, and finally develop full user-generated content (UGC) and professional videos that align with emotions.
- Segment campaigns by emotion, utilize the 3:2:2 method, and monitor performance metrics like click-through rate, engagement, conversion rate, spend, and CPM to iterate and improve creative performance.
Recommended Tools/App:
Chat gpt: https://chat.openai.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.
In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.
Listen and learn in this episode!
Key takeaways from this episode:
- Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.
- Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.
- Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.
- Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.
- Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.
Recommended Tools/App:
Popsixle: https://popsixle.com/
Elevar: https://www.getelevar.com/
UpStackified: https://www.upstackified.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart
Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates.
In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email marketing. From the impact of domain reputation to navigating through service provider transitions, they cover it all.
Listen and learn in this episode!
Key takeaways from this episode:
- Email deliverability is crucial for generating revenue for brands, and poor deliverability can result in wasted money.
- Recent changes by Google and Yahoo require brands to use their own domain reputation to send emails, increasing brand responsibility and accountability.
- Sending emails to addresses that haven't opted in can negatively impact spam rate and deliverability, potentially ruining domain reputation.
- Excessive spam feedback can negatively impact deliverability, and even a small percentage of complaints can lead to emails being marked as spam by Google.
- If emails end up in the spam inbox, emergency communication to customers may be necessary to ask them to move the emails out of spam.
- AI has potential in email marketing for data analysis, decision-making, copywriting ideation, and understanding customer sentiment, but it's essential to double-check and personalize content.
- Overriding primal instincts is crucial when facing difficulties in business, especially in the competitive space of direct-to-consumer marketing and dealing with social media challenges.
Recommended Tools/App:
Sendlane: https://www.sendlane.com/
Today’s Guest:
Nikita Vakhrushev, CEO of Aspekt, his role involves delving into the complexities of email deliverability and the strategies that brands must adopt to ensure success in their email marketing campaigns. Nikita emphasizes the importance of proper email deliverability, highlighting how it affects the revenue generation for brands and the impact of recent changes by Google and Yahoo on domain reputation.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives.
In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes. They discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.
Listen and learn in this episode!
Key takeaways from this episode:
- Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.
- The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.
- The significance of great people in scaling, along with creating the best employee experience.
- Delving into the importance of email marketing and the significant opportunities it presents for businesses.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Recommended Audiobook:
Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009
Today’s Guest:
Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.
In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.
Listen and learn in this episode!
Key takeaways from this episode:
- When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.
- Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic.
- Going live on TikTok is recommended, and there are resources available to guide brands through the process.
- Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.
- Understand the performance and brand qualifications required to be invited to the TikTok shop mall.
- Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.
Recommended Tools/App:
Notion: https://www.notion.so/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.
In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches.
Listen and learn in this episode!
Key takeaways from this episode:
- Utilizing data analysis and product development can improve customer conversion and retention.
- Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.
- RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.
- The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.
- Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.
Recommended Tools/App:
Airtable: https://www.airtable.com/
Notion: https://www.notion.so/
Slack: https://slack.com/
Recommended Audiobooks:
Real Dictators: https://www.noiser.com/realdictators
The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z
Today’s Guest:
Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.
In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands.
Listen and learn in this episode!
Key takeaways from this episode:
- Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.
- Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.
- Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.
- Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.
Recommended Tools/App:
Elevar: https://www.getelevar.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs.
In this episode, Jordan West and Alain Denzler, CEO and founder of Get It AI, get into the world of AI sales agents. Alain sheds light on the cutting-edge technology of streaming avatars and how they are reshaping the online sales experience in the Gen AI era. From integrating with different platforms to offering personalized interactions and emotional voices, Alain's insights provide a glimpse into the future of ecommerce.
Listen and learn in this episode!
Key takeaways from this episode:
- Streaming avatars can greet and guide visitors, provide video reviews, and initiate conversations to assist in the purchasing process, thus potentially improving conversion rates.
- Emphasizes the use of AI technology to create human-like sales agents capable of delivering personalized product recommendations and tailored sales responses based on customers' emotions.
- The potential power of incorporating empathy into AI sales agents, aiming to create a more conversational and empathetic sales experience for customers.
- The widespread adoption of digital agents in sales interactions, likening it to the transition from driving cars to autonomous vehicles and suggesting that future generations may find it hard to believe there was a time without AI sales agents.
- The need to comply with EU regulations when using digital humans, and how AI agents can reduce hesitancy and create more subtle and human-like selling experiences.
Recommended Tools/App:
GetitAI: https://www.getit.ai/
Today’s Guest:
Alain Denzler, the CEO and founder of Get It AI, to revolutionize the sales experience, Alain's company utilizes streaming avatars, which he refers to as "digital humans," to provide brands with a face and voice for online sales interactions. He envisions AI sales agents as a transformative force in ecommerce, enhancing customer experiences through personalized, empathetic, and human-like interactions. Alain's approach emphasizes the fusion of advanced technology with the human touch, positioning his company at the forefront of the evolving landscape of AI-driven sales.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.
In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.
Listen and learn in this episode!
Key takeaways from this episode:
- The discussion highlights misalignments between development agencies and brand owners, particularly regarding app usage, pricing, and improving cost-effectiveness for brand owners.
- There's a need to simplify app functionality to debunk the myth that building a high-converting storefront is expensive and time-consuming and to address the issue of brands getting stuck with too many apps, support teams, and high monthly expenses.
- Touches on potential partnership opportunities and investment offers, highlighting the strategy of creating a shared back office for mundane tasks and enabling agencies to exit at a higher multiple by being part of the roll together.
- Emphasizes the importance of agencies focusing on education, integrity, and efficiency in their operations, and providing cost-effective and transparent solutions for brands.
Recommended Tools/App:
Clay: https://clay.earth/
Rebuy: https://www.rebuyengine.com/
Today’s Guest:
Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. Christopher's entrepreneurial expertise, showcased through successful ventures like Gentleman’s Box, fuels SubSummit's mission.
He shares valuable insights at e-commerce conferences nationwide and inspires aspiring entrepreneurs through guest lectures and mentorship programs. SubSummit embodies Christopher's dedication to empowering the subscription commerce community.
SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.
Learn more here: Subsummit
The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout.
In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and personal life. James shares his experiences in managing a successful ecommerce business, his journey from selling fabric online to building a thriving Shopify store, and the challenges he faced along the way.
Listen and learn in this episode!
Key takeaways from this episode:
- Both Jordan West and James Pieper share their experiences in developing sustainable work habits, including the significance of routines, set schedules, and time management to maintain work-life balance and avoid burnout.
- The speakers discuss strategies for managing stress and coping with difficult situations in business. They emphasize the need for resilience, problem-solving skills, and staying calm under pressure, drawing on personal experiences to illustrate these points.
- The importance of strategic business management and implementing sustainable practices to avoid urgency and burnout, as demonstrated through discussions on prioritizing non-urgent but important activities and effectively managing stress and pressure.
- The consideration of alternative approaches to business optimization and the potential for future discussions to explore differing opinions and experiences in specific areas, such as Facebook ads targeting and bid caps.
Recommended Playbook/App:
Shopify: https://www.shopify.com/
7 habits: https://www.franklincovey.com/the-7-habits/
Today’s Guest:
James Pieper is the owner of a beloved quilt store that provides raw materials for creating beautiful, handmade quilts. He believes in the power of creating something with love and giving it as a gift to someone special. He sees his store as a place that helps customers make something that will be cherished forever. With a passion for quilting and a dedication to providing quality fabric, James Pieper is known in the community as a supportive and enthusiastic advocate for the art of quilting.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live.
In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success.
Listen and learn in this episode!
Key takeaways from this episode:
- Emphasizes the tremendous opportunity to make easy money by utilizing TikTok Shop Live Selling to promote your brand and product, with the potential to earn up to $1,000 an hour.
- TikTok Live Shopping offers real-time engagement with the audience, enabling instant purchases, and showcasing products in an authentic, unscripted manner, which helps in building trust and credibility.
- It's essential to continuously improve by learning what works, getting better, and cutting out dead spots, ultimately leading to better live streams and more effective product promotion.
- One does not need to be a Gen Z TikTok hero to succeed. Anyone, regardless of age or experience with TikTok, can leverage live streams to promote their products and reach a wider audience.
Recommended Tools/App:
Tiktok: https://www.tiktok.com/
Instagram: https://www.instagram.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.
In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.
- The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.
- Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.
- Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.
- Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.
Recommended Tools/App:
Shopify: https://www.shopify.com/
Today’s Guest:
Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.
Connect and learn more about Charly T and Disrupter School:
LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
Website: https://www.thedisrupterschool.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.
In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing.
Listen and learn in this episode!
Key takeaways from this episode:
- The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.
- The ease of access for creators to onboard and modify their products.
- The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.
- The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.
- Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.
- The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.
Recommended Podcast/Audiobook:
Molly Pittman: https://mollypittman.com/
Today’s Guest:
Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing.
Connect and learn more about Gary and LoudCrowd:
LinkedIn: https://www.linkedin.com/in/garyugc/
Website: https://loudcrowd.com/
Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures.
Connect and learn more about Kenyon and CreatorCommerce:
LinkedIn: https://www.linkedin.com/in/kenyonb/
Website: https://creatorcommerce.shop/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections.
In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.
Listen and learn in this episode!
Key takeaways from this episode:
- Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.
- The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.
- Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.
Recommended Podcast/Audiobook:
Modern Wisdom Podcast: https://chriswillx.com/podcast/
Seven Habits: https://www.franklincovey.com/the-7-habits/
Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/
Today’s Guest:
Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.
Connect and learn more about Chris and SubSummit:
LinkedIn: https://www.linkedin.com/in/chrisgcertified/
Website: https://subsummit.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.
In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.
- It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.
- The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.
- Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.
- Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.
Recommended Tools/App:
Aftership Feed: https://www.aftership.com/feed
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.
In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building.
Listen and learn in this episode!
Key takeaways from this episode:
- Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.
- Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments.
- Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.
- The importance of taking action on data and iterating, rather than blindly copying what others are doing.
Recommended Tools/App:
Notion: https://www.notion.so/
ClickUp: https://clickup.com/
Asana: https://asana.com/
Monday: https://monday.com/
Slack: https://slack.com/
Triple Whale: https://www.triplewhale.com/
BigQuery: https://cloud.google.com/
Recommended Podcast/Audiobook:
The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/
Today’s Guest:
JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.
Connect and learn more about JJ and Vision Labs:
LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/
Website: https://visionlabs.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.
In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.
Listen and learn in this episode!
Key takeaways from this episode:
- Speed is crucial in the agency space, prioritizing a fast response over quality and price.
- Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.
- Understanding customer lifetime value and brand alignment is key for successful marketing strategies.
- Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.
- Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.
- Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.
Recommended Tools/App:
Chat GPT: https://chat.openai.com/
Bard/Gemini: https://gemini.google.com/
Today’s Guest:
Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.
Connect and learn more about Stephen and Geologie:
LinkedIn: https://www.linkedin.com/in/sracano/
Website: https://geologie.com/
Instagram: https://www.instagram.com/sracano/
Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.
In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation.
Listen and learn in this episode!
Key takeaways from this episode:
- Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.
- Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.
- Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.
Recommended Tools/App:
Tinuiti: https://tinuiti.com/
TubeBuddy: https://www.tubebuddy.com/
Recommended Sites:
Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/
MrBeast: https://www.youtube.com/@MrBeast
Today’s Guest:
Mina Elias, Founder of Trivium, feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.
Connect and learn more about Mina and Trivium:
Instagram: https://www.instagram.com/theminaelias/?hl=en
LinkedIn: https://www.linkedin.com/in/theminaelias/
Website: https://triviumco.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.
In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-lifetime opportunity.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok shop is a game-changer for ecommerce brands, driven by influencer-led social selling.
- The key to success is to embrace TikTok shop as a once-in-a-lifetime opportunity, leveraging its potential for massive sales growth.
- TikTok shop requires significant effort in outreach, influencer management, and scaling initiatives for sustainable success.
- Leveraging influencer content and going live are important strategies to drive organic growth on the platform.
- Brands and agencies can benefit from a fully managed TikTok shop service or an accelerator program to navigate the complexities and maximize opportunities.
Recommended Tools/App:
Refunnel: https://app.refunnel.com/
Aftership Feed: https://www.aftership.com/feed
Archive: https://archive.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.
In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.
Listen and learn in this episode!
Key takeaways from this episode:
- Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.
- When working with an agency, it's important to seek high execution and strategy.
- Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.
- Business owners should look for the value gap when choosing an agency.
- While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.
- In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.
Recommended Sites:
CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.
In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact.
Listen and learn in this episode!
Key takeaways from this episode:
- Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.
- It's important to configure all integrations in the backend before starting a new giveaway.
- Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.
- Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.
- Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.
- Paid ads, especially video ads, can be highly effective for promoting the giveaway.
- Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.
Recommended Tools/App:
KingSumo: https://kingsumo.com/
Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/
Zapier: https://zapier.com/
Klaviyo: https://www.klaviyo.com/
Chat GPT: https://chat.openai.com/
SendLane: https://www.sendlane.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.
In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies.
Listen and learn in this episode!
Key takeaways from this episode:
- Overcommunicate and don't assume that the agency knows everything about your business.
- Provide specific goals and expectations instead of talking in generalities.
- Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.
- Avoid bringing emotions and inflammatory language into the relationship with the agency.
- Recognize the need for personal and business development to become more effective in working with agencies.
- Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.
Recommended Tools/App:
EOS (Entrepreneurial Operating System):
https://www.eosworldwide.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service.
In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of Amazon's terms of service and the potential gray areas related to the warranty registration process.
Listen and learn in this episode!
Key takeaways from this episode:
- Saying "yes" to customer requests and being liberal with warranties can have a positive impact on customer loyalty and business growth.
- Developing and offering back-end products can provide Amazon sellers with opportunities for premium pricing and enhanced customer loyalty.
- Automating claims processes can lead to a more efficient customer experience and contribute to building and maintaining trust.
- Offering believable but extreme warranty or guarantee terms can lead to positive customer experiences
- Flexibility in registration processes, incentivizing early registration, and not imposing strict time limits can positively impact customer retention.
Recommended Tools/App:Manychat: https://manychat.com/
Recommended Podcast/Audiobook:
Brand Fortress HQ Podcast: https://podcast.brandfortresshq.com/
Today’s Guest:
Mike Kaufman, Brand Owner of ProTuff Products has a wealth of expertise in Amazon-centric strategies, having made the transition to Amazon approximately 12 years ago after originally starting out with AOL and working with an MLM company. He is an expert in the implementation and benefits of offering comprehensive warranty and guarantee programs to drive customer satisfaction, business growth, and product success.
Connect and learn more about Mike and ProTuff Products:
LinkedIn: https://www.linkedin.com/in/protuffproducts/
Website: https://www.protuffproducts.com/
Amazon ProTuff Products: https://www.amazon.com/stores/ProTuffProducts/ProTuffProducts/page/4135DC12-0CA1-428C-BD7B-1E504C405290
Brand Fortress HQ: https://brandfortresshq.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.
In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences.
Listen and learn in this episode!
Key takeaways from this episode:
- Building trust in the direct-to-consumer market is challenging and crucial for long-term success.
- Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.
- The importance of scalable systems and processes in driving growth and navigating transitions within a company.
- Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.
Today’s Guest:
Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.
Connect and learn more about Alex and Couch.com:
LinkedIn: https://www.linkedin.com/in/alex-back-49784435/
Email: alex@couch.com
Website: https://couch.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.
In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.
Listen and learn in this episode!
Key takeaways from this episode:
- The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.
- The significance of hiring experts in specific disciplines to scale a business successfully.
- The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.
- The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
North Beam: https://www.northbeam.io/
Lifetimely: https://www.lifetimely.io/
Polar Analytics: https://www.polaranalytics.com/
Tableau: https://www.tableau.com/
Fivetran: https://www.fivetran.com/
Snowflake: https://www.snowflake.com/
Today’s Guest:
Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.
Connect and learn more about Kelley and Tiege Hanley:
LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Website: https://www.tiege.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce.
In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managing inventory across multiple channels without a centralized source of real-time data, and the importance of warehouse mapping and pick-pack procedures.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of optimizing operations to avoid negative impacts on profit margins, brand reputation, and customer loyalty in the e-commerce industry.
- The potential impact of TikTok shops on e-commerce and the need for managing inventory for emerging platforms.
- Benefits of kitting solutions, bundles, and the difficulty of forecasting demand in e-commerce inventory management.
- The need for reliable and automated inventory management solutions for online marketplaces like Amazon.
Recommended Tools/App:
Zoom Clips: https://www.zoom.com/en/products/video-recording/
Finale Inventory: www.finaleinventory.com- use “upgrowth2024” code and get 20% off for the First 6 months
Today’s Guest:
Pauline Shiu is Vice President of Marketing with Finale Inventory, the platform trusted by thousands of brands as their inventory and operations management hub. With 20 years of experience in ecommerce and SaaS, she believes that the best software not only solves complex problems, but provides the right data at the right time to the team. Pauline lives in Maryland with her two small children and many houseplants. She loves being outside - on a walk, paddleboarding, or dining al fresco.
Connect and learn more about Pauline and Finale Inventory:
LinkedIn: https://www.linkedin.com/in/paulineshiu
Website: https://www.finaleinventory.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.
In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope.
Listen and learn in this episode!
Key takeaways from this episode:
- Be open to new opportunities and constantly look for areas to grow and expand the business.
- Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
- Listen and learn from others to gain valuable insights and perspectives.
- Utilize platforms like TikTok for marketing and communication to reach new audiences.
Recommended Tools/App:
Slack: https://slack.com/
Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software
Recommended Podcast/Audiobook:
Cutting for Stone by Abraham Verghese:
https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M
Today’s Guest:
Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings.
Connect and learn more about Julie and StyldLife:
LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/
Email: jfloyd@styldlife.com
Website: https://www.styldlife.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.
In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels.
Listen and learn in this episode!
Key takeaways from this episode:
- Testing new offers and marketing experiments is essential for learning and growth in ecommerce.
- It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.
- Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.
- Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.
- The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.
Recommended Tools/App:
Lifetimely: https://www.lifetimely.io/
Liverecover: https://liverecover.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners.
In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer acquisition.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok shops have the potential to revolutionize the direct-to-consumer industry.
- Leveraging TikTok shops can lead to influencer collaboration, content generation, and direct-to-consumer sales.
- The process requires intense pitch refinement, influencer negotiation, and content management.
- Businesses with established product-market fit and a willingness to iterate are best suited for TikTok shop integration.
Recommended Tools/App:
Refunnel: https://www.refunnel.com/
Archive: https://archive.com/
Social Snowball: https://socialsnowball.io/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition.
In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of balancing customer acquisition and retention to fuel successful retention marketing.
- The importance of first-party attribution for understanding the full customer journey and making strategic decisions based on owned data.
- The potential challenges with customer acquisition and retention in the DTC world.
- Establishing a true brand identity, understanding the unique problem the product solves, and focusing on serving a specific community.
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
AppSumo: https://appsumo.com/
Recommended Sites:
Uline: https://www.uline.com/
Corkcicle: https://corkcicle.com/
Today’s Guest:
Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.
Connect and learn more about Morgan and Sixth House:
LinkedIn: https://www.linkedin.com/in/morganmjenkins/
Website: https://www.sixthhousemarketing.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The impact of Tiktok shops for brand awareness and community building, not just for sales. The discussion also touched on the potential influence of Tiktok shops on content creation and influencer marketing.
In this episode, Jordan West and Lance Patterson, CEO of Juice Beauty, a brand making waves in the beauty industry shared insights and expertise on the transition to authenticity on Tiktok, differentiation in the beauty market, and the challenges and opportunities in the world of ecommerce. From navigating the impact of Tiktok shops to the evolving landscape of influencer marketing, this episode is packed with invaluable advice for businesses looking to thrive in the digital age.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of surrounding oneself with amazing people for business success
- The need to keep up with the fast pace of consumer behavior and changing dynamics of business relationships in the e-commerce industry.
- The focus is on the smallest addressable market and its significance in product development and marketing strategy.
- Insights into allocating investment in team, targeted media, and influencer relationships for effective audience engagement.
Recommended Podcast/Audiobook:
The Diary of a CEO: https://stevenbartlett.com/the-diary-of-a-ceo-podcast/
Today’s Guest:
Lance Patterson is a seasoned CEO with a background in managing brands in Europe and the UK. After returning to the US, he joined a skincare company as CEO but was introduced to Karen, the founder of Juice Beauty, and became captivated by her passion for organic and wellness. They connected over their shared values and started collaborating on innovative ideas for clean skincare. Lance's journey has led him to become a driving force behind the organic skincare movement.
Connect and learn more about Lance and Juice Beauty:
Website: https://juicebeauty.com/
LinkedIn: https://www.linkedin.com/in/lance-patterson-2695bb24/
Growth Plan: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction.
In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences, discussing the strategic benefits for brands and the significant reactions they've received. From success stories and innovative approaches to the economic impact and networking strategies, this episode focuses on the transformative power of modern giveaways.
Listen and learn in this episode!
Key takeaways from this episode:
- Networking, timing, and understanding what works are key components in getting brands to participate in giveaways.
- Giveaways can create emotional connections and activate affiliates, leading to strategic marketing and business growth.
- Leveraging partnerships with other brands for shared giveaways can lead to mutually beneficial opportunities.
- Giveaway promotions should align with the target audience's interests to achieve the desired impact.
Today’s Guest:
Eric Autry is a passionate fintech and lending enthusiast who has a deep love for ecommerce and numbers. With experience in funding over 200 ecommerce companies at Wayflyer, he gained a strong understanding of profitability and finance in the industry.
Craig Martens began his career working with Richard, where they implemented traditional methods to grow their ecommerce channel. They saw relative success with affiliates, CRO, and landing pages. However, their business underwent a significant shift when they ventured into large Giveaway marketing. Despite the hurdles, Craig and his team adapted to the new approach and successfully navigated the legal and logistical aspects of running giveaways, ultimately transforming their business.
Connect and learn more about Craig, Eric and Shared Sweeps:
Website: https://sharedsweeps.com/
LinkedIn:
Craig Martens: https://www.linkedin.com/in/craigmartens/
Eric Autry: https://www.linkedin.com/in/eric-autry-72b346168/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.
In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them.
Listen and learn in this episode!
Key takeaways from this episode:
- Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
- Ensure close collaboration with agencies and partners for shared success.
- Explore licensing deals for business growth and revenue generation.
- Understand marginal costs and operational readiness for effective business scaling.
- Adaptability and creativity are essential in marketing strategy due to unpredictable elements.
Recommended Tools/App:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
MailChimp: https://mailchimp.com/
Recommended Podcast/Audiobook:
Econ Talk: https://russroberts.info/econtalk/
Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast
Today’s Guest:
Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.
Connect and learn more about Nathan and Pipsticks:
LinkedIn: https://www.linkedin.com/company/pipsticks/
Email: nathan@pipsticks.com
Website: https://www.pipsticks.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Whether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable.
In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and secrets to successfully scaling in the European market.
Listen and learn in this episode!
Key takeaways from this episode:
- Companies aiming to enter the European market need to prioritize the operational setup to focus more on advertising and professional sales.
- Conducting market research, analyzing profit margins, country-level receivables, and developing a timeline for market entry is crucial for a successful expansion into the European market.
- It's important to focus on top sellers and scale to a pan-European level strategically.
Recommended Apps/Tool:
Monday.com: https://monday.com/Recommended Podcast/Audiobook:
Smart Scout: https://www.smartscout.com/smartscout-amazon-directory/podcasts
Million Dollar Business:
https://www.milliondollarbusinesspodcast.com/
Today’s Guest:
Stef van Boekel, Co-Founder of Operator One is a knowledgeable and experienced professional in international trade and commerce. With expertise in serving as an importer of record and merchant of record, Steph assists companies in expanding their business into Europe by navigating the complexities of regulations, borders, currencies, and local operations. With his guidance, companies can successfully enter new markets and start selling their products without the traditional time and cost barriers.
Connect and learn more about Stef and Operator One:
LinkedIn: https://www.linkedin.com/in/stefvanboekel/
Website: https://www.o1.eu/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Whether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's insights will provide you with valuable information to help make the best choice for your business.
In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and valuable comparison of the two platforms. As a special treat, he also provides a glimpse into the world of software, discussing the importance of choosing the right tools for your ecommerce business.
Listen and learn in this episode!
Key takeaways from this episode:
- The impact of customer support on the overall experience and efficiency of using a platform, and the significance of swift and responsive customer service.
- The role of pricing models and how they can impact the overall cost and scalability of using an email marketing platform.
- The value of ongoing development and the ability of a platform to adapt and innovate, as well as the importance of integrations and ease of use for email marketing and automation.
- The importance of taking a holistic approach when evaluating software, considering factors such as reporting, analytics, and functionality, as well as the significance of the company's vision and approach.
- The impact of proactive guidance and support from the platform provider, especially during times of industry changes or transition. This emphasizes the role of personalized and hands-on support in decision-making.
Recommended link:
Sendlane: https://www.sendlane.com?fpr=8qg3m
Klaviyo: https://www.klaviyo.com/
MailChimp: https://mailchimp.com/
Amped.io: https://www.amped.io/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify.
In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolutionize the customer experience and simplify inventory management. Get ready to learn how these changes can benefit your e-commerce business and stay tuned for valuable insights on leveraging Shopify's new features.
Listen and learn in this episode!
Key takeaways from this episode:
- Enhanced product merchandising for improved customer experience.
- Combined listings app for simplifying inventory management.
- Rich Category attributes update to support 2,000 variants.
- Introduction of semantic search for AI-powered search functionality.
- Enhanced Shopify subscriptions app for streamlined subscription-based business models.
- Increased limit for bundling products, now allowing bundles of up to 30 products.
- Update to draft orders with discounts and meta fields involved.
- Introduction of new discount types, such as free shipping.
Recommended link:
https://www.shopify.com/editions/winter2024
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience.
In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in multi-warehouse replenishment forecasting, wholesale, and EDI.
Listen and learn in this episode!
Key takeaways from this episode:
- Focusing on top-of-funnel spending rather than excessive spending on branded keywords, emphasizing the need to understand consumer behavior and the discovery process.
- A shift in advertising spend from Google to Amazon due to Amazon's effectiveness in driving incremental revenue.
- The "why" method and first principles thinking as essential for deeply understanding and solving customer problems in software and for overall problem-solving and growth.
- The importance of having an analytics platform for multichannel e-commerce, particularly for tracking the performance of a 3PL provider, and the specific inventory-related metrics to track.
Today’s Guest:
Jared Ward, CEO and Founder of Luminous, started his first e-commerce company when he was 23. Years later, after helping countless DTC brand optimize their supply chain by running Made-in-China's sourcing division, he noticed major issues in the way e-commerce companies used software in operations. He built and sold an RFQ management system that helped DTC brands optimize their purchasing. Then, moved on and became the CEO of a DTC brand at 28. His experience running Qualtry showed even more the gap in the market of software solutions in e-commerce that address the entire supply chain.
Connect and learn more about Jared and Luminous:
LinkedIn: https://www.linkedin.com/in/jared-luminous/
Website: https://www.joinluminous.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand.
In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-quality, high-volume creative output. With insights on industry trends, the impact of iOS updates, and the changing dynamics of media buying and creative collaboration.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of bridging the gap between media buying and creative sides in brand organizations as spend goals increase.
- Understanding the primary metrics for an ecommerce brand is spend, followed by secondary metrics like ROAS or cost for purchase.
- Identification of soft metrics for the creative team, and providing relevant information and context to the team was emphasized.
- Recognizing the advantage of specialized companies focusing on specific problems, leading to higher quality software for solving those problems.
Today’s Guest:
Reza Khadjavi, CEO of Motion App, is a software enthusiast who has spent a lot of time engaging with various brands and agencies to understand their pain points in the ecosystem. He is passionate about finding and solving the biggest problems that customers might have, leading him to delve into customer discovery calls and creative solutions. During the pivotal iOS update, Reza was deeply involved in his work and dedicated to making a difference in the software industry.
Connect and learn more about Reza and Motion App:
LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/
X: https://twitter.com/rezakhadjavi
Website: https://motionapp.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle.
In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize the way business owners think about cash conversion cycles and customer retention. The conversation dives deep into the nuances of prepaid subscriptions and how they offer an inventive way to elevate customer experience and drive revenue growth.
Listen and learn in this episode!
Key takeaways from this episode:
- The commitment aspect of prepaid subscriptions can be an effective marketing tool where creating a value experience for the customer is crucial.
- From a financial perspective, prepaid subscriptions can help improve the cash flow cycle for ecommerce brands.
- When considering implementing prepaid, it's important to carefully structure the incentive offers, potentially offering tiered discounts for different prepay periods.
- Prepaid subscriptions can also offer an opportunity to provide a VIP experience for customers and introduce new products or services.
Recommended Apps/Tool:
Ordergroove: https://www.ordergroove.com/
Strava: https://www.strava.com/
Going.io: https://www.gong.io/
Fireflies: https://app.fireflies.ai/
Today’s Guest:
Nikita Richard, is an expert in the world of subscription-based businesses. With her knowledge and experience, Nikita continues to be a leading voice in the subscription industry, helping businesses navigate the complexities of this popular business model.
Shanda Hurst, is passionate about crafting and implementing ecommerce strategies. She brings a proven track record of driving results through meticulous data analysis, qualitative research, and impactful AB testing.
Connect and learn more about Shanda, Nikita and Ordergroove:
LinkedIn:
https://www.linkedin.com/in/shanda-hurst/
https://www.linkedin.com/in/nikitarichard/
Website: https://www.ordergroove.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.
In this episode, Jordan West and Priti Kapoor, share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability and intuition in business decision-making.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.
- Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.
- The decision-making balance between data-driven and intuitive approaches in business.
Recommended Apps/Tool:
Cohort Analysis on Shopify: https://www.shopify.com/
Lifetimely: https://www.lifetimely.io/
Recommended Audiobook:
Paris by Paris Hilton: https://www.audible.com/pd/Paris-Audiobook/B0BCHBZDPX
How I Built This: https://www.audible.com/pd/How-I-Built-This-Audiobook/B08BSZHW17
Today’s Guest:
Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.
Connect and learn more about Priti and Jenny Bird:
LinkedIn: https://www.linkedin.com/in/priti-kapoor-cpa-ca-97a86b17/
Website: https://jenny-bird.com/
Growth Plan: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online.
In this episode, Jordan West and Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market.
Listen and learn in this episode!
Key takeaways from this episode:
- The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.
- Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.
- The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.
- The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.
Recommended Book:
Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordan
Today’s Guest:
Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.
Connect and learn more about Ben:
LinkedIn: https://www.linkedin.com/in/benjleonard/
Website: https://quitstallingbook.com/jordan
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others.
In this episode, Jordan West and Adriaan Zimmerman, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and the personal and professional challenges he has faced, leading to a deeper understanding of life and business. Together, Jordan and Adriaan delve into the importance of values, stress management, and the transformative power of natural remedies.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of stress management, lifestyle choices, and evidence supporting stress reduction through nature-based activities.
- Recognizing and addressing feelings of helplessness, burnout, and the need for personal reevaluation.
- Prioritizing filling a market need and creating products that people want and need before figuring out monetization.
- The importance of surrounding oneself with good people and maintaining a focus on values, vision, and mission in running a business.
EOS System: https://www.eosworldwide.com/eos-model
Today’s Guest:
Adriaan Zimmerman, Co-Founder of Ned, began his career in venture capital in Hong Kong, focusing on sustainable development and agriculture. However, he quickly realized his passion lay in being on the other side of the table as an entrepreneur. Coming from a family of business owners, it was a natural path for him to follow. At the age of 22, he launched his first business and has since gone on to start several successful ventures, earning him the title of a serial entrepreneur. Adriaan's diverse career and experience in various industries have shaped him into a dynamic and successful business leader.
Connect and learn more about Adriaan:
LinkedIn: https://www.linkedin.com/in/adriaanzimmerman/
Website: https://helloned.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.
In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences.
Listen and learn in this episode!
Key takeaways from this episode:
- The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.
- The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.
- The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.
Recommended Podcast/Audiobook:
Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4
Recommended Apps/Tools:
Zendesk: https://www.zendesk.com
Sendlane: https://www.sendlane.com/
EOS System: https://www.eosworldwide.com/eos-model
Today’s Guest:
Sarah Todd, the former co-owner of 420 Science, has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online. Her expertise extends to business negotiation, problem-solving, and the importance of design and exceptional customer service in e-commerce.
Connect and learn more about Sarah:
LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/
Email: sarah@phoenixmade.com
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand.
In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing.
Listen and learn in this episode!
Key takeaways from this episode:
- Embrace passion and vision for product success.
- Build trust by delivering high-quality products.
- Leverage personal experiences and genuine connections in marketing.
- Embrace openness and vulnerability for personal and business growth.
- Seek knowledgeable partnerships for business growth.
Recommended Podcast/Audiobook:
Spiked Lemonade: https://www.spikedlemonade.live/
Roundnet: https://open.spotify.com/show/2IZsNS5eLyBmTJ86sMzW1a
Today’s Guest:
Taylor Sanford, Founder & CEO of Premier Spike, is a passionate advocate for Spikeball. For the past five years, Taylor has been one of the biggest ambassadors for the game, running tournaments in Utah and across the western region. Not content with just promoting the game, Taylor has also been instrumental in helping others start similar organizations in different states and countries. In 2022, Taylor decided to embark on a new venture, creating the first premium RamNET equipment for Spikeball. This marks a significant milestone in Taylor's ongoing dedication to the game and its community.
Connect and learn more about Taylor and Premier Spike:
Website: https://store.premierspike.com/
LinkedIn: https://www.linkedin.com/in/taylor-sanford/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results.
In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He shared practical tips on leveraging this strategy to its fullest potential.
Listen and learn in this episode!
Key takeaways from this episode:
- The concept of influencer seeding is a natural progression of building real-life relationships and leveraging the law of reciprocity.
- The significance of monitoring brand mentions and utilizing tools like Archive and Refundnel for aggregating and managing mentions.
- The importance of creating buckets to categorize and engage with individuals who have mentioned the brand and created content.
- Ways to engage with influencers on platforms like TikTok Shop for potential collaboration.
- Utilizing resources such as Shopify Collabs and Social Snowball for identifying and engaging with influencers.
Recommended App/Tool:
Archive: https://archive.com/
Social Snowball: https://socialsnowball.io/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches.
In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success.
Listen and learn in this episode!
Key takeaways from this episode:
- The value of subscriptions for Direct-to-Consumer (DTC) brands, focusing on value, convenience, and access.
- Doubling down on what you're good at in business and overcoming the fear of other people's opinions.
- Understanding and doubling down on customer attention, being consistent and organized, and knowing customer lifetime value and acquisition costs are essential for business scaling.
- Diversifying product lines and offering integrated solutions to meet different customer needs and serve as a one-stop shop.
Recommended App/Tool:
Hubspot: https://www.hubspot.com/
Recommended Audiobook/Podcast:
Gary Vee: https://garyvaynerchuk.com/podcast/
Simon Sinek: https://simonsinek.com/podcast/
Jay Shetty: https://jayshetty.me/podcast/
Seth Godin: https://www.akimbo.link/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Christopher George, CEO and Co-Founder of SubSummit, an accomplished operator who played a key role in building the largest event in the world for consumer subscriptions. His dedication and passion have made him an influential figure in the world of consumer subscriptions and e-commerce.
Connect and learn more about Chris and SubSummit:
Website: https://subsummit.com/
LinkedIn: https://www.linkedin.com/in/chrisgcertified/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
From unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion.
In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-consumer businesses, focusing on data-driven decision-making and implementing the EOS system. They take a closer look at funnel marketing for supplements and health products, the power of long-term customer value, and the impact of back-end marketing strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- The benefits of implementing the EOS (Entrepreneurial Operating System) in their businesses, including transparency and visibility within the organization.
- The importance of choosing agencies that understand the business sector and have the required skills, experience, and capabilities in areas such as funnel marketing, creative content creation, media buying, and data analytics.
- Bottlenecks in operations, such as inventory and data management, emphasizing the need for efficient processes.
- Focus on long-term customer value and back-end marketing to create a lifetime value through repeat purchases and subscriptions.
Recommended App/Tool:
Workflowy: https://workflowy.com/
Slack: https://slack.com/
Zoom: https://zoom.us/
Google Workspace: https://workspace.google.com/
Clickup: https://clickup.com/
Monday: http://monday.com/
Recommended Audiobook/Podcast:
Founders: https://www.founderspodcast.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Steven Sisskind, CEO of RealDose Nutrition, an entrepreneur who co-owns a direct consumer Internet online business, with four brands in the supplement and digital information product markets. They drive traffic to their brands via cold traffic from platforms like Facebook and YouTube, as well as affiliate traffic and native email marketing. Their business also includes up sells and down sells within their sales funnels.
Connect and learn more about Steven and The Hero Company:
Website: https://theheroco.com/
Email: steve@theheroco.com
LinkedIn:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions.
In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt, dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success.
Listen and learn in this episode!
Key takeaways from this episode
- The value of not stopping client acquisition, especially for agencies, as churn is inevitable and pausing it can have negative ripple effects.
- The significance of building and maintaining great relationships with clients to improve retention rates.
- The caution against using false scarcity and urgency in offers aims to maintain customer trust.
- The importance of segmentation in marketing and using multiple messages and emails to excite a product launch.
Recommended App/Tool
Sendlane: https://www.sendlane.com/
Woocommerce: https://woo.com/
Klaviyo: https://www.klaviyo.com/
Figma:https://www.figma.com/
Bit.ly: https://bit.ly/
Recommended Audiobook/Podcast
Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Dan Sullivan: https://10xeasierbook.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Nikita Vakhrushev, CEO/Founder of Aspekt, has helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build online audience and improve brand engagement all while maintaining a positive ROI- return on investment.
Connect and learn more about Nikita and Aspekt here:
Website: https://aspektagency.com/
Youtube: https://www.youtube.com/@NikitaVakhrushevTV
LinkedIn: https://www.linkedin.com/in/nikita-v/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers.
Jordan West and Izzy Rosensweig share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact of shipping regulations and logistics on cross-border commerce to the importance of efficient 3PL partnerships, they dive into key strategies for success.
Listen and learn in this episode!
Key takeaways from this episode:
- Recognizing scalability as a key factor and addressing unrealistic claims of unlimited scale and overly optimistic projections.
- Utilizing tools such as HubSpot for B2B, integrating Slack with tickets and CRMs, and leveraging email reminders for business operations.
- Highlighting the importance of customer experience and effective communication with 3PL providers, emphasizing the significance of immediate communication and problem-solving for efficient business operations.
Recommended App/Tool:
Sendlane: https://www.sendlane.com/
Hubspot: https://www.hubspot.com/
Notion: https://www.notion.so/product
Recommended Audiobook/Podcast:
All in: https://www.allinpodcast.co/
Same As Ever: https://www.audible.com/pd/Same-as-Ever-Audiobook/B0C1HS5WG1
Today’s Guest:
Izzy Rosenzweig, CEO of Portless, is a veteran of the DTC industry for over 10 years. After opening his China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless.
Connect and learn more about Izzy and Portless here:
Website: https://www.portless.com/
LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
X: https://twitter.com/IzzyRosenzweig
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
With increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive.
In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss the catalyst for brand bankruptcies and the importance of full-funnel marketing. They share insights on repositioning a DTC brand and adapting to the post-privacy era.
Listen and learn in this episode!
Key takeaways from this episode:
- The DTC landscape has evolved, and brands need to focus on full-funnel marketing and repositioning to stay relevant.
- The post-privacy era requires brands to adapt their marketing strategies and invest in first-party data.
- Direct mail and TikTok can be effective acquisition channels for brands.
- Struggling brands should focus on creating quality content and leveraging inexpensive platforms to reach their target audience.
- In a rapidly changing market, brands need to be agile, embrace experimentation, and make data-driven decisions.
Recommended App/Tool:
Slack: https://slack.com/
Midjourney: https://www.midjourney.com/
Canva: https://www.canva.com/
Recommended Book:
I, Human: https://www.audible.com/pd/I-Human-Audiobook/B0BVPCFJM3
Today’s Guest:
Brent Cooke, former CMO of MVMT, has an extensive experience designing and executing clearly defined marketing and communications strategies that drive customer-centric growth for industry leaders and leading national brands. Proven track record of managing challenging business situations and executing turnaround and growth initiatives to achieve revenue and profitability goals, stakeholder buy-in, and customer needs.
Connect and learn more about Brent:
Email: 4thwallinsights@gmail.com
LinkedIn: https://.linkedin.com/in/brent-cooke-mktg/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
It's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes.
In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of solving a problem that concerns customers and understanding the impact of financial decisions on the business.
- Bookkeeping and accounting play a significant role in helping founders make prudent decisions based on current financial data.
- Understanding contribution margin and its importance in marketing and scaling.
- Impact of high-interest loans on brands and advice on debt management.
- Strategies for brands struggling with high repayment rates and suggestions for seeking alternative financial solutions.
Recommended App/Tool:
Quickbooks: https://quickbooks.intuit.com/
Xero: https://www.xero.com/
Paypal: https://www.paypal.com/
A2X: https://www.a2xaccounting.com/
James Clear Newsletter: https://jamesclear.com/3-2-1
Recommended Book:
Atomic Habits: https://jamesclear.com/atomic-habits
Psychology of Money: https://www.audible.com/pd/The-Psychology-of-Money-Audiobook/B08D9TXF3H
Today’s Guest:
Wayne Richard, COO of Bean Ninjas is a former corporate climber with experience working in financial planning and analysis for Hewlett Packard. He led teams focused on forward looking projection models and comparative analysis. He's helping founders understand the basics of financial planning and how their decisions were impacting their businesses.
Connect and learn more about Wayne and Bean Ninjas:
Website: https://beanninjas.com/
LinkedIn: https://www.linkedin.com/in/waynedrichard/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization.
In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan leaves no stone unturned as he delves into the heart of this contentious issue.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding the relationship between cost of traffic, conversion rate, and cost per acquisition is crucial for effective advertising.
- When using 7-day click and one-day view attribution window on Facebook, the platform optimizes for conversions rather than just clicks.
- Marketers should pay attention to their click to purchase rate as a more meaningful metric for ad success, alongside keeping in mind the importance of CPCs.
- The significance of CPCs in determining the effectiveness of advertising and the performance of ad content.
- Emphasizing the importance of being a proficient and strategic marketer, rather than solely relying on platform optimization.
Twitter Link:
https://twitter.com/zachmstuck/status/1730594775806419110
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
It’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews.
In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience.
Listen and learn in this episode!
Key takeaways from this episode:
- Consider bringing customer service in-house for better customer interaction and feedback, ultimately enhancing the customer experience.
- Focus on generating cash, taking care of your team, and understanding the customer as top priorities.
- Embrace an underdog mentality, be bold and creative, and take risks in branding to stand out as a challenger brand.
- Use a mix of entertaining and educational content to engage customers and leverage influencer partnerships for brand promotion.
- Stay informed about developments in social media platforms, such as the impact of TikTok shops on influencer marketing, and adapt strategies accordingly.
- Constantly find new products for upselling and focus on growing an email database to engage and retain customers.
Recommended App/Tool:
Hot Jar: https://www.hotjar.com/
Tiktok: https://www.tiktok.com/
Recommended Book:
Eating The Big Fish: https://www.eatbigfish.com/books/eating-the-big-fish
Today’s Guest:
Steve Wasik, CEO of Vktry Gear is a courageous leader, specializing in strategically and creatively building strong Consumer Product organizations and driving record level sales growth & profitability. Award-winning, strategic marketer adept at directing agencies and creatively building winning brands. Able to hit the ground running as evidenced by accomplishments across diverse Consumer Product categories.
Connect and learn more about Steve and Vktry Gear:
Website: https://vktrygear.com/?view=sl-4FE65C04
LinkedIn: https://www.linkedin.com/in/stephenwasik/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all.
In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousness. Jordan offers practical advice and strategic guidance for those looking to thrive in the competitive e-commerce market. Incrementality and multi-touch attribution are emphasized, along with tracking the right metrics for financial stability.
Listen and learn in this episode!
Key takeaways from this episode:
- Voice-enabled search is expected to grow significantly, with smart devices like Alexa and Google Home becoming more prevalent.
- Headless websites are a growing trend, but not necessarily beneficial for all brands. Flexibility may increase, but the investment may not be worth the returns for most businesses.
- The use of augmented reality (AR) and virtual reality (VR) for enhancing consumer experience, especially in the fashion industry, will continue to rise.
- Traditional loyalty programs are becoming less effective, and brands need to look for innovative ways to provide value to their customers, such as unique programs like Toki.
- Business-to-business (B2B) e-commerce is anticipated to remain a significant opportunity for brands to reach more consumers through avenues like corporate gifting and partnerships with various retail outlets.
- Machine learning is evolving and is expected to be integral in various aspects of business operations, including marketing, sales, and customer engagement.
- The rise of "dark social" through private messaging apps emphasizes the importance of genuine word-of-mouth marketing and the challenge of tracking such interactions.
Recommended App/Tool:
Toki: https://apps.shopify.com/toki-loyalty-rewards
Shopify Sidekick: https://www.shopify.com/ph/magic
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.
In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media, dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops.
Listen and learn in this episode!
Key takeaways from this episode:
- Giving back to the world and supporting causes through platforms like tree-planting initiatives.
- The difference between CPMs and CPAs and how they relate to advertising costs during q5.
- The value of strong data sets for optimization and performance in Facebook advertising.
- Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.
- The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.
Recommended App/Tool:
Stape: https://stape.io/
Popsixle: https://popsixle.com/
Blotout: https://blotout.io/
Hyros: https://hyros.com/
Triple Whale: https://www.triplewhale.com/
Forest: https://www.forestapp.cc/
Recommended Book/Podcast:
Perpetual Traffic: https://perpetualtraffic.com/podcast/
Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104
Today’s Guest:
Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities.
Connect and learn more about Lauren and Mongoose Media:
Website: https://mongoosemedia.us/
LinkedIn: https://www.linkedin.com/in/laurenpetrullo/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers.
In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of creating compelling content on TikTok that convinces people to buy, rather than focusing solely on follower count.
- The value of understanding TikTok both as a consumer and in a business context.
- The benefits of TikTok shops in solving the attribution issues of TikTok ads and providing trustworthy purchase data.
- The importance of understanding and leveraging the features and algorithms of TikTok to reach and engage potential consumers on the For You page.
- The value of posting multiple times a day on TikTok to maximize reach and visibility.
Recommended App/Tool:
Superhuman: https://superhuman.com/
Whoop: https://www.whoop.com/us/en/
Recommended Book/Podcast:
The Meditations by Marcus Aurelius:
https://www.youtube.com/watch?v=rqqjU7zCI10
Gary Vee: https://garyvaynerchuk.com/podcast/
Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Today’s Guest:
Jake Bjorseth, Founder of Trndsttrs, driven by his passion for content creation and the desire to create a supportive community for like-minded individuals, Jake decided to establish his own content house. Bringing together a group of talented Gen Z influencers, they found a space where they could live, collaborate, and create content round the clock.
Connect and learn more about jake and Trndsttrs:
Website: https://www.trndsttrs.com/
LinkedIn: https://www.linkedin.com/in/trndsttr/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Explore the crucial art of recruiting top talent so that you can build an unstoppable team. It's all about finding the perfect fit for specific tasks and the value they bring.
In this episode, Jordan West and Joel MacPherson, Co-Founder of True Ops share the challenges of hiring and scaling teams, emphasizing the need for talent density and a proper qualifying process. They also shared valuable insights on hiring locally or internationally, especially in Argentina and the Philippines.
Listen and learn in this episode!
Key takeaways from this episode:
- Focus on building a hiring process that identifies the right talent for your business.
- Consider outsourcing or hiring internationally based on specific role requirements.
- Stay updated on big companies setting up in certain locations for hiring and cultural alignment opportunities.
- Take advantage of currency differences in hiring decisions to gain a competitive advantage.
- Break down the organization into manageable chunks and establish internal checks for accountability.
- Identify areas of the business with a clear return on investment when making the first hire.
Recommended App/Tool:
Breezy HR: https://breezy.hr/
Bryq: https://www.bryq.com/
Test Gorilla: https://www.testgorilla.com/
Superpowered: https://superpowered.me/
Airtable: https://www.airtable.com/
Sandler: https://www.sandler.com/
Recommended Book/Podcast:
Spin Selling: https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136
Today’s Guest:
Joel MacPherson, Co-Founder of TrueOps, is a firm believer in breaking the rules and finding unconventional approaches to success. He values the principle of minimizing management overhead and maximizing individual contributions.
Connect and learn more about Joel and TrueOps:
Website: https://www.trueops.ai/
LinkedIn: https://www.linkedin.com/in/joel-macpherson-cpa/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Discover how to leverage your existing customer base by transforming them into valuable affiliates.
In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality.
Listen and learn in this episode!
Key takeaways from this episode:
- The Lifetime Value (LTV) of a brand impacts customers' motivation to refer friends.
- Treating customers as actual affiliates in affiliate programs leads to better customer acquisition results.
- Referral programs should be seen as customer acquisition channels, not just loyalty programs.
- Brands are exploring partnerships with TikTok creators for customer acquisition.
- TikTok creators don't necessarily need a large following, but the quality of their content matters.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Sendlane: https://www.sendlane.com/
Repurpose.io: https://repurpose.io/
Superhuman: https://superhuman.com/
Arc Browser: https://arc.net/
Mantle: https://heymantle.com/
Recommended Audiobook/Podcast:
Rob Walling: https://www.startupsfortherestofus.com/
Today’s Guest:
Noah Trucker, CEO and founder of Social Snowball, an affiliate and referral marketing platform for ecommerce. With a background of 5 years in the ecommerce space, Noah built Social Snowball out of his own needs. After experiencing frustration with the lack of functionality in existing affiliate programs and software, he embarked on a journey to create something better.
Connect and learn more about Noah and Social Snowball:
Website: https://socialsnowball.io/
LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/
X: https://twitter.com/noatuck
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.
In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing.
Key takeaways from this episode:
- Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
- Catalogs are beneficial for starting conversations and building brand loyalty.
- Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
- Exploring marketing activities beyond social media and Google can help reach potential customers.
- Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
- Collaboration with other brands for catalog distribution can expand reach and be cost-effective.
Recommended App/Tool:
Krisp: https://krisp.ai/
PostPilot: https://www.postpilot.com/
Rockerbox: https://www.rockerbox.com/
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Recommended Audiobook/Podcast:
WTF: https://www.wtfpod.com/podcast
Today’s Guest:
Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited.
Connect and learn more about Mandy:
LinkedIn: https://www.linkedin.com/in/mandy-herrmann/
Improve your gross margins by up to 40%!
Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands.
Why Portless?
- Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries.
- Domestic Feel: Custom packaging, local tracking from carriers
- Cost-Effective: Slash those cargo shipping and customs fees
- Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Imagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into?
In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peels back the layers of Little&Lively story, providing an expert analysis of the brand's performance, customer dynamics, and game-changing action steps that have the potential to drive monumental growth.
Listen and learn in this episode!
Key takeaways from this episode:
- Analyzing customer data and understanding the breakdown of existing and new customers is crucial for continued business growth.
- The importance of identifying and leveraging high-performing and profitable products within the brand's product lineup with a high lifetime revenue value.
- The significance of continuous testing and optimizing of marketing channels and strategies for customer acquisition, including considering platforms like TikTok and YouTube and refreshing ad accounts and pixels.
- Creating a strong referral program to capitalize on the highly engaged customer base and leverage word-of-mouth marketing.
- Prioritizing key focus areas, such as increasing new customer acquisition and emphasizing the first product customers purchase, to drive consistent and continuous brand growth.
Recommended App/Tool:
Social Snowball: https://socialsnowball.io/
Google Shopping: https://shopping.google.com/?pli=1
Performance Max: https://support.google.com/google-ads/answer/10724817?hl=en
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Elevar: https://www.getelevar.com/
Converge: https://www.convergehub.com/
Today’s Guest:
Jordan Salvit, CEO and Founder of Salvit Advisors, embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth.
Connect and learn more about Jordan and Salvit Advisors:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way!
In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your emails, and updating your homepage with seasonal creatives. He also emphasized the importance of mobile and desktop friendliness and gathering feedback to ensure a top-notch shopping experience.
Listen and learn in this episode!
Key takeaways from this episode:
- Planning and launching email marketing campaigns early for BFCM.
- Optimizing your site for email capture and testing different offers to entice sign-ups.
- Setting up data feed for personalizing email campaigns for different customer segments.
- Sending warm-up emails with hints and teasers to create excitement without cannibalizing current sales.
- Updating your homepage with seasonal creatives like creating gift guides and ensuring mobile and desktop friendliness.
- Auditing your entire email sequence and series, updating them to be holiday-themed for BFCM readiness.
Recommended App/Tool:
Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course
Shopify: https://www.shopify.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Your loyal customers are your advocates and can be a powerful marketing force for your brand. By showing appreciation, you not only strengthen your relationship with them but also boost your bottom line.
In this episode, Jordan West dives deeper into BFCM discussion to help you make the most out of this year's holiday season. He also shared that having a clear plan helps everyone stay on track and make informed decisions. Staying agile and adaptable based on customer response and market dynamics is essential. You must possess the ability to adjust your strategies because it will help you optimize your sales and achieve better results.
Listen and learn in this episode!
Key takeaways from this episode:
- Loyal customers should be given special treatment and incentives such as early access, better discounts, referral codes, and bonus points in customer loyalty programs.
- The importance of being organized, particularly for visionary-minded individuals.
- A planned sales map and clear communication within the team are essential.
- Transparency and visibility within the team, even for smaller teams, are crucial for effective communication and coordination.
- The ability to pivot and make changes based on performance is important, even with a planned sales strategy.
Recommended App/Tool:
PostPilot: https://www.postpilot.com/
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
This year has been challenging for many brands, but there's hope on the horizon. Unlocking here insights and expert tips on how you can tackle Black Friday Cyber Monday head-on and come out stronger than ever.
In this episode, Jordan West shares an exclusive series dedicated to preparing your brand for the holiday shopping season! He dives into the essential strategies to make the most out of this year's BFCM. He also shares a Viral Topic: Using an irresistible offer to attract customers. If you’re a DTC brand, be sure to never miss this one.
Listen and learn in this episode!
Key takeaways from this episode:
- Consider starting your promotions early and extending them into December to tap into the gift-giving season.
- Instead of offering better discounts as Black Friday and Cyber Monday approach, provide different promotions throughout the sales period.
- Avoid pricing strategies that may frustrate customers, such as increasing discounts as time goes on.
- You don't have to put your entire store on sale.
- Use data from Shopify reports to identify the products that are most likely to sell well during the BFCM promotion.
- Make sure to order products early to ensure availability from your suppliers.
- Rather than highlighting the percentage off, display the resulting slashed price.
- Consider the potential seasonal demand and forecast accordingly using Shopify reports.
Recommended App/Tool:
Tapcart: https://www.tapcart.com/
ABC Analysis: https://help.shopify.com/en/manual/products/inventory/abc-analysis
Triple Whale: https://www.triplewhale.com/
Lifetimely: https://www.lifetimely.io/
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand.
In this episode, Jordan West and Henry Murray, Co-Founder of Waterdrop discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had the privilege of playing a match with none other than Novak Djokovic, the tennis legend and an investor in Waterdrop. This publicity stunt not only brought awareness to their mission but also showcased their commitment to reducing single-use plastic bottles.
Listen and learn in this episode!
Key takeaways from this episode:
- Having a clear and impactful mission for your brand can attract major investors and celebrity endorsements.
- When expanding internationally, design your business and brand to be appealing and accessible to a global audience.
- Thoughtful and creative activations with influencers or celebrities can generate buzz and attention for your brand, but they require careful planning and resources.
- The impact of such activations can be measured through factors like website traffic, incrementality testing, and customer feedback.
- Leveraging the influence and status of celebrities can open doors and garner positive attention for your brand.
- Planning and preparation are key to ensuring the success and cost-effectiveness of big activations.
- Tracking and analyzing the impact of major activations can provide valuable insights for future marketing strategies.
Recommended App/Tool:
Fairing: https://fairing.co/
By the Numbers: https://www.bythenumbersapp.com/
Loyalty Lion: https://loyaltylion.com/
Recommended Podcast:
Lex Fridman: https://lexfridman.com/podcast/
Today’s Guest:
Henry Murray, Co-founder of Waterdrop is the visionary behind Waterdrop, a revolutionary product with a clear mission: eliminating prefilled beverages and plastic bottles from the world. In 2016, Henry and his team in Germany created Waterdrop, a small hydration cube that can be dropped into water. This innovative product is not only lightweight but also uses 98% less plastic, as it solely contains fruit and plant extracts. With this eco-friendly approach, Henry and his team were able to bypass traditional distribution channels and go direct to consumers, making water readily available and free.
Connect and learn more about Henry and Waterdrop:
Website: https://www.waterdrop.com/
LinkedIn:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Digitization is on the rise. In the next 10 years, an estimated 700,000,000 people will digitize their shopping habits, creating a vast market full of untapped potential.
In this episode, Jordan West and Ramiro Velasco from GoAvance share how he initially engaged in business activity for personal gain and discovered an inefficient yet full-of-opportunity market. They emphasizes the importance of being part of a growing market and sheds light on the challenges one may face when trading in a shrinking market, citing examples such as bear markets and competition from the likes of Amazon. Capital raising, the role of YouTube, and the challenges faced by agencies are also explored, along with surprising connections between business and music. He anticipates a significant increase in digitized shopping habits over the next decade, creating a larger market and exciting opportunities.
Listen and learn in this episode!
Key takeaways from this episode:
- Recognize the importance of being part of a growing market and the challenges of trading in a shrinking market.
- Avoid being a bad client by putting yourself in the shoes of service providers and understanding their perspective.
- Acknowledge that nobody has all the answers and that everyone is continually learning and figuring things out.
- Realize that there is no one-size-fits-all solution when it comes to raising capital for businesses.
- Be upfront, honest, and set realistic expectations when working with agencies or service providers.
- Explore and leverage diverse backgrounds and experiences to find unique opportunities in the e-commerce market.
- Understand the changes in consumer behavior and the digitization of shopping habits, which present new opportunities for businesses.
- Recognize the potential of underrepresented categories and the importance of strategic planning when launching products.
- Seek expert guidance when entering new markets to avoid costly mistakes.
- Explore unique payment solutions like installment plans to overcome payment issues and attract more customers.
Today’s Guest:
Ramiro Velasco Mesina, President and Co-Founder, GoAvance specializes in Amazon and Latin American e-commerce, with a track record of achieving substantial growth for more than 50 seven-figure brands on the Amazon platform. His expertise lies in assisting brands in entering the Latin American e-commerce markets and addressing the various challenges that foreign brands typically encounter in these markets.
Connect and learn more about Ramiro and GoAvance:
Website: https://goavance.com/
LinkedIn: https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/?originalSubdomain=mx
Email:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Prioritizing profit and paying yourself as the business owner is essential for sustainable growth. By taking regular owner's draws and building a rainy day fund, you protect yourself and your business from unforeseen circumstances.
In this episode, Jordan West and Cyndi Thomason, Bookskeep discuss the importance of cash flow management, the concept of Parkinson's Law, and why prioritizing profit is crucial for the success of your business. They also talk about the challenges faced when it came to inventory management.
Listen and learn in this episode!
Key takeaways from this episode:
- Goals of Profit First: paying ourselves, generating profit, taking care of tax obligations, and managing what's left for running the business
- Segregating money for specific purposes to have a clear understanding of available funds
- Utilizing Parkinson's Law in Profit First to allocate funds for different purposes
- Understanding the impact of inventory cash flow on business finances
- Profit First helps business owners prioritize their own financial well-being and ensure the business serves their goals.
- It is important to build a rainy day fund and be prepared for unforeseen circumstances.
Recommended Podcast/Audiobook:
Buoyant Audiobook: https://www.audible.ca/pd/Buoyant-Audiobook/B0B75W36RH
Recommended App/Tool:
A2X Accounting: https://www.a2xaccounting.com/
Quickbooks: https://quickbooks.intuit.com/
Xero: https://www.xero.com/
Today’s Guest:
Cyndi Thomason, President, Bookskeep is a best-selling author and thought leader in ecommerce accounting and mom entrepreneurship. Using the Profit First method she designed specifically for the ecommerce industry, Cyndi and her team coach ecommerce business leaders so they can create a business that allows them to enjoy financial freedom through permanent profitability. Cyndi and her team understand the unique challenges of the ecommerce industry, and their mission is to enable ecommerce businesses to understand their cash flow and become profitable faster. Through a variety of programs and services, Cyndi and the bookskeep team help online businesses go from struggling to thriving and beyond.
Connect and learn more about Cyndi and Bookskeep:
Website: https://www.bookskeep.com/
LinkedIn: https://www.linkedin.com/in/cyndithomason/
Twitter: https://twitter.com/imcyndithomason
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Partnerships really can absolutely open up the aperture when it comes to awareness. When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial.
In this episode, Jordan West and Bernadette Orscher explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette strives to reinvigorate her own business, she highlights the power of creating a program within the community. By giving people a reason to step out of their homes and join in socialization, her mission is to foster genuine connections while providing an enriching experience.
Listen and learn in this episode!
Key takeaways from this episode:
- Partnerships can help marketers find new audiences and connect with them.
- Creating engaging content and experiences, such as weekly quizzes and events, can help build a captivated community.
- Innovations in technology significantly impact work dynamics, customer communication, and data utilization.
- Giving people a reason to get out of the house can resonate with the audience and create connections.
- Creating internal brand workshops and using tools like Figma can align teams and clarify brand perception.
- Staying relevant in a rapidly changing technological landscape requires using apps and trivia games to engage with others.
- Core values, inclusivity, and entertainment are essential for shaping brand partnerships.
Recommended Podcast/Audiobook:
That's Messed Up: An SVU Podcast : https://www.exactlyrightmedia.com/thats-messed-up
Dateline: https://www.iheart.com/podcast/552-dateline-nbc-43034875/
Recommended App/Tool:
Canva: https://www.canva.com/
Figma: https://www.figma.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Today’s Guest:
Bernadette Orscher, Marketing Director of Geeks Who Drink is a seasoned brand builder with a diverse portfolio of experience. She has a knack for revitalizing legacy companies in need of a fresh perspective. Currently, Bernadette is part of the team at Geeks Who Drink, and she absolutely loves working on their fun and exciting product.
Connect and learn more about Bernadette and Geeks Who Drink:
Website: https://www.geekswhodrink.com/
LinkedIn: https://www.linkedin.com/in/bernadette-libonate
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.
In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.
Listen and learn in this episode!
Key takeaways from this episode:
- Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.
- Prioritizing customer care, product quality, and consistency is crucial for long-term success.
- Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.
- Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.
- Utilizing tools like Postscript for SMS marketing can yield excellent results.
- Transparency and honest communication between brands and agencies are essential for a successful partnership.
- Organic content creation, email marketing, and building a community can play a significant role in brand growth.
- Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.
Recommended App/Tool:
Klaviyo: https://www.klaviyo.com/
Postscript: https://postscript.io/
Mailchimp: https://mailchimp.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Today’s Guest:
Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.
Connect and learn more about Olivia and Kush Queen:
Website: https://kushqueen.shop/
LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/
Twitter: https://twitter.com/TheLivAlexander
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Create buckets of cash to secure short-term savings, invest in retirement accounts, and keep liquid cash for emergencies and business operations.
In this episode, Jordan West and Chase Insogna, CEO and Founder of Insogna CPA navigates the complexities of taxes and financial planning. Together, they delve into the importance of strategic financial management and offer practical tips for entrepreneurs in the ecommerce space.
Listen and learn in this episode!
Key takeaways from this episode:
- Reinvesting all profits back into the business may not be the best strategy for personal wealth building.
- Having multiple buckets of cash, such as short-term savings, retirement accounts, and emergency funds, is important for financial stability.
- Avoiding external borrowing is a goal in e-commerce businesses.
- Cash flow management and covering short-term expenses is crucial for business stability.
Recommended Podcast/Audiobook:
The Compound and Friends: Click Here
The Secrets to Scaling Your Ecommerce Brand: Click Here
Recommended App/Tool:
Miles: https://apps.apple.com/us/app/miles-travel-shop-get-cash/id1393913947
Chase Ultimate Rewards: https://www.chase.com/personal/credit-cards/ultimate-rewards
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
- Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
- Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
- Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
Today’s Guest:
Chase Insogna, CEO and Founder of Insogna CPA, a licensed CPA in the state of Texas. He has built a successful business, serving clients all across the country. Their unique approach combines transactional expertise with advisory coaching strategies, helping their clients navigate their financial journeys effectively.
Connect and learn more about Chase and Insogna CPA:
Website: https://insognacpa.com
LinkedIn:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business.
In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed the challenges of Q4 and how to go beyond abandoned checkout communication and acquire customers through targeted direct mail campaigns.
Listen and learn in this episode!
Key takeaways from this episode:
- Leveraging first-party data and creating lookalike models based on best customers can help identify and target high-potential prospects.
- Reactivating dormant customers can lead to significant returns on ad spend, even for customers who haven't made a purchase in years.
- Exploring alternative customer acquisition avenues outside of traditional online advertising platforms is important for long-term sustainability.
- Discount offers in direct mail campaigns should match or exceed those in email campaigns to incentivize customers on the verge of defecting.
Recommended Podcast/Audiobook:
Prof G: https://podcasts.voxmedia.com/show/the-prof-g-pod-with-scott-galloway
Elon Musk Biography: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281
Recommended App/Tool:
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
Shopify: https://www.shopify.com/
Retention.com: https://retention.com/
Hubspot: https://www.hubspot.com/
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Today’s Guest:
Michael Epstein, Co-founder of PostPilot, highly experienced DTC operator with over 20 years of expertise in running businesses. Determined to streamline the process, they embarked on creating a revolutionary platform called postpilot. This software aims to be the Klaviyo equivalent for direct mail, integrating seamlessly with ecommerce technology stacks.
Connect and learn more about Michael and PostPilot:
Website: https://www.postpilot.com/
LinkedIn: https://www.linkedin.com/in/mepstein1/
Email: michael@postpilot.com
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits.
In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this event was a game-changer in the world of DTC (Direct-to-Consumer). Jordan's going to break down the key lessons that can supercharge your brand or agency. We're talking about everything from maximizing your data for bigger profits to the magic of interactive email content. There's a whole world of wisdom waiting for you!
Listen and learn in this episode!
Key takeaways from this episode:
- Benefits of shared Slack channels for prompt issue resolution
- Using plain text emails with single questions to encourage replies
- Offering mystery gifts instead of discounts for abandoned carts
- Value of access-based launches for new products
- Introduction to Litmus for creating interactive email content
- Not constantly rotating audiences: Once you have a steady open rate, gradually add more people instead of blasting your entire audience.
- Avoid spam traps: Be cautious of email addresses that are not monitored to maintain a good sender reputation.
- Increase replies: Encourage replies to emails with plain text and single-question emails to boost the sender's reputation.
Recommended App:
Sendlane: https://www.sendlane.com/
Klaviyo: https://www.klaviyo.com/
Litmus: https://www.litmus.com/
Recommended Link:
Obvi: https://myobvi.com/
Hush: https://www.heyhush.com/about
Salvit Advisors: https://www.salvit.com/
Salvit Advisors Leverage Playbook: https://bit.ly/3RFKaw6
Why the 'Leverage Playbook'?
- Data-Driven Decisions: By connecting your analytics ecosystem—be it GA, Shopify, or Amazon—Salvit Advisors will identify 2-3 immediate wins that have been lurking right under your nose.
- Customized Strategy: Receive a pitch deck tailored specifically for your brand, combining your unique data with their seasoned expertise.
- Immediate Impact: These insights aren't just theoretical. They're actionable recommendations that can drive tangible profit for your business.
Data without interpretation is nothing.
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads.
In this episode, Jordan West and Adam Robinson, CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, and the unfair advantage B2B products have over D2C products. Tune in as they discuss the challenges of building a sales organization, the potential issues with Klaviyo, the power of domain names, and his passion for helping individuals make $100,000 a year in their store.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of inbound and outbound strategies
- Brands with a sophisticated email marketing program often have minimal email traffic that needs resolving.
- B2B products have an advantage over D2C products due to the top-of-funnel aspect.
- Different companies are approaching problem-solving in different ways.
- B2B SaaS companies can leverage email marketing as a powerful tool for lead generation and customer retention.
- Growing companies that generate leads from their website often see better results compared to traditional cold outreach methods.
- Resolving incoming email traffic is a relatively minor part of a brand's overall email program.
- The need to carefully evaluate the size and effectiveness of Sales Development Representative (SDR) teams as companies scale.
- The significance of domain names in establishing authority and credibility in the B2B industry.
Recommended Site:
- https://www.salvit.com/
- Salvit Advisors Leverage Playbook
Today’s Guest:
Adam Robinson, Founder and CEO of Retention.com, A former finance professional at Lehman Brothers. Adam Robinson's career took an unexpected turn after the 2008 financial crisis. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.
Connect and learn more about Adam and Retention.com:
Website: https://retention.com/
LinkedIn: https://www.linkedin.com/in/retentionadam/
Email:
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
The organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention.
In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving product purchases. Jordan also touches on the power of TikTok influencer marketing and the importance of affiliate deals in this space.
Listen and learn in this episode!
Key takeaways from this episode:
- TikTok provides a chance for virality and reaching new audiences, unlike Facebook and Instagram.
- Post-purchase surveys are essential for tracking product discovery and attributing marketing efforts on TikTok.
- TikTok users frequently make purchases based on what they see on the app, especially in the beauty product category.
- Influencer marketing on TikTok is powerful but requires careful consideration and potentially shifting towards affiliate deals.
- TikTok content that performs well tends to do well on Instagram, but the opposite does not apply.
Recommended Tools:
Northbeam:https://www.northbeam.io/
TripleWhale:https://www.triplewhale.com/
KnoCommerce:https://knocommerce.com/
Shopify Collabs:https://apps.shopify.com/collabs
Social Snowball:https://socialsnowball.io/
Recommended Site:
Salvit Advisors Leverage Playbook
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process.
In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click to purchase reveals the percentage of customers who make a purchase after clicking on an ad. Jordan emphasizes the importance of this metric and how it can guide your decision-making process for optimizing your ads.
Listen and learn in this episode!
Key takeaways from this episode:
- Metrics to consider when analyzing creative
- the importance of the click-to-purchase metric as a valuable indicator of conversion-driving ads.
- Click to purchase rate as a decision-making factor
- The difference between click-to-purchase rate and return on ad spend as metrics
- Factors influencing return on ad spend and why it is not a reliable metric for business longevity
- Additional metrics to consider: click-through rate and thumb stop rate
- thumb stop rate as a useful metric for assessing the effectiveness of the first few seconds of video ads.
- The correlation between thumb stop rate and click-to-purchase rate
- limitations of using return on ad spend as a leading metric, citing factors like average order value and customer lifetime value that it does not account for.
Recommended Site:
Salvit Advisors Leverage Playbook
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys!
In this episode, Jordan West and Chris Shipferlink, GW Partners dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand promise and story, as well as intellectual property to assure buyers and increase the value of your business. Chris shares real-life examples and practical tips on finding the right team members, optimizing your supply chain, and building strategic relationships with suppliers. If you're looking to maximize the value of your business and understand your exit plan, this episode is a must-listen.
Listen and learn in this episode!
Key takeaways from this episode:
- Understanding different acquisition channels and their associated unit economics can help optimize marketing strategies.
- Building a strong brand promise and story influences product development and marketing efforts and adds value to the company.
- Having intellectual property, such as utility patents and design patents, can reassure buyers and protect future investments.
- Creating a clear product development roadmap can enhance the value of a company and make it more attractive for potential buyers.
- Having the right team in place, with talented employees willing to stay after an acquisition, mitigates risk and increases the valuation of a business.
- Negotiating and building relationships with suppliers, especially in different countries, is crucial for supply chain success.
Today’s Guest:
Chris Shipferling, CEO of GW partners, specializes in business consulting and investment banking services for the lower middle market. Their main focus is to assist business owners in optimizing all aspects of their company in preparation for an eventual exit. They work closely with owners to determine the right time to bring their business to market, ensuring that it becomes a valuable asset.
Connect and learn more about Chris and GW Partners:
Website: www.gw.partners
LinkedIn: https://www.linkedin.com/in/chrisshipferling/
Email: chris@gw.partners
Recommended Site:
Salvit Advisors Leverage Playbook
This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.
With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.
Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.
Learn more here: Finale Inventory
Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!
In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors, shared how building a churn management system from scratch was a game-changer. Analyzing data is the key. He dropped some serious knowledge bombs on leveraging playbooks and identifying key opportunities for business growth. He also left a piece of advice: Read the numbers, make strategic changes, and be kind to yourself in the process.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of leveraging a playbook to help founders focus on key opportunities.
- Identifying the 1-3 priorities that will have a significant impact on business growth.
- Analyzing business data to identify priorities, such as understanding customer CPAs and the effects of product name changes.
- Tracking churn and cancellation rates after each charge to predict future revenue.
- The secret to scaling is getting rid of the noise and focusing on the most important tasks.
- Eliminating 80% of current tasks to reach a 10x level of success.
- Taking action and identifying specific areas for improvement.
- Importance of having an advisor or mentor in life.
- Focusing on repurchase rates, engagement rates, and leveraging existing customer base and products for profitability and scalability.
Recommended App/Tool:
Train Heroic: https://www.trainheroic.com/
Recommended Podcast/Audiobook:
10x is easier than 2x: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X
The 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/
Today’s Guest:
Jordan Salvit, CEO and Founder of Salvit Advisors embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth.
Connect and learn more about Jordan and Salvit Advisors:
Website: https://www.salvit.com/
LinkedIn: https://www.linkedin.com/in/salvit/
X: https://twitter.com/jordansalvit
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.
In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs.
Listen and learn in this episode!
Key takeaways from this episode:
- Creativity as a key driver for brand success
- The importance of understanding the brand and its target audience
- The role of social media in promoting the brand and attracting customers
- Acknowledgment that social media may not lead to immediate sales but can influence decision-making
- Importance of thinking beyond advertising to scale a business
- Starting locally and using someone else's influence to expand
- Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
- E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
- Raising prices is not a viable solution to address the problem.
- Utilizing PR and leveraging others' influence to expand reach and gain attention.
- Focusing on unique selling points, always telling the truth, and creatively targeting customers.
Recommended App/Tool:
Jasper AI: https://www.jasper.ai/
Recommended Podcast/Audiobook:
Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486
Today’s Guest:
Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25.
Connect and learn more about Phil and CrunchGrowth:
Website: https://www.crunchgrowth.com/ https://philmasiello.com/
LinkedIn: https://www.linkedin.com/in/phil-masiello/
X: https://twitter.com/CrunchGrowth
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset!
Listen and learn in this episode!
Key takeaways from this episode:
- Benefits of digital products for profit and customer satisfaction
- Evaluation of the checkout and post-purchase experience
- Consideration of the thank you page and general factors
- Assessing the brand's current average order value (AOV) and ways to increase it
- Subscriptions, bundles, and Shopify Plus as impact factors
- Enjoyment of building things and having meaningful conversations
- Focus on AOV optimization as a quick way to achieve results
- Importance of testing and creativity in determining the best upsells
- Reversing the process by starting at the bottom (post-purchase) and adding offers
- Increasing average order value, customer lifetime value, and profit
Recommended App/Tool:
11ElevenLabs: https://elevenlabs.io/
ReConvert: https://www.reconvert.io/
Convert: https://www.convert.com/
Rebuy: https://www.rebuyengine.com/
Candy Rack: https://apps.shopify.com/candyrack
Shoplift: https://www.shoplift.ai/
AppSumo: https://appsumo.com/
Recommended Podcast/Audiobook:
Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5W
Gary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBE
Today’s Guest:
Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.
Connect and learn more about Jacob and Shivook here:
Website: https://www.shivook.com/
LinkedIn: https://www.linkedin.com/in/jacobelbaum/
X: https://twitter.com/elbaum_jacob
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.
In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.
Listen and learn in this episode!
Key takeaways from this episode:
- The importance of having a certain person or thing present in a strategy
- Focus on product quality and full control over manufacturing and supply chain
- Being obsessed with maintaining high standards
- Being different as a company in terms of engagement in the e-commerce space
- Implementation of email marketing, advertising, and other strategies
- The ability to send direct messages on Instagram
- The value of warm introductions and getting responses to direct messages
- The strategy of launching new products monthly, making them limited edition
- Engaging platform with exclusive access and benefits for members
Recommended App/Tool:
Inveterate: https://www.inveterate.com/
Recommended Podcast:
Joe Rogan: https://www.joerogan.com/
Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4
Today’s Guest:
Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.
Connect and learn more about Mark and Carnivore Snax here:
Website: https://carnivoresnax.com/
LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/
X: https://twitter.com/ritzfit
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business.
In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.
Listen and learn in this episode!
Key takeaways from this episode:
- Importance of brand quality and the need to adapt supply chains for digital businesses
- Benefits of shipping directly to end customers and the advantage of cost-effective warehousing
- Adapting and evolving manufacturing processes for future potential
- Focus on consumer satisfaction and the importance of great quality products and pricing
- Linear scalability ensures no stop-and-go or cash flow problems during growth.
- Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.
- Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.
Recommended App:
Triple Whale: https://www.triplewhale.com/
Fondue: https://www.getfondue.com/
Recommended Podcast:
Lex Fridman: https://lexfridman.com/podcast
My First Million: https://www.mfmpod.com/episodes/
Today’s Guest:
Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.
Connect and learn more about Izzy and Portless here:
Website: https://www.portless.com/
LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
X: https://twitter.com/IzzyRosenzweig
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.
In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts.
Listen and learn in this episode!
Key takeaways from this episode:
- Pop-ups now offer cashback instead of just discounts
- Some shoppers don't claim the discount, while others choose between cash or site credit
- About three-quarters of shoppers claim nothing or take gift cards, which is more profitable
- Cashbacks prevent leakage or margin bleeding from coupon codes
- Cashback system more profitable for retailers
- Shoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 days
- Average liability period for cashback is around two weeks
- Coupon codes are problematic as the only way to offer discounts
- Shoppers connect with brands for reasons beyond price
- Cashback offers an alternative by allowing discounts after a full-price purchase
- Brands can discount more aggressively and still be profitable through cashback program
- Founder-led sales attract brands and contribute to success
- People care about people and like to contribute to their success
- Being a person can have a greater impact than being a company
- People follow individuals on social media, not necessarily companies.
Recommended App:
Fireflies
https://app.fireflies.ai/
Recommended Link:
Fondue
https://www.getfondue.com/
Postscript
https://postscript.io/
Today’s Guest:
Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.
Connect and learn more about Oren and Fondue here:
Website: https://www.getfondue.com/
LinkedIn: https://www.linkedin.com/in/orencharnoff/
X: https://twitter.com/OCharnoff
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited ti
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.
But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.
In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.
Listen and learn in this episode!
Key takeaways from this episode:
- Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.
- With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.
- Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.
Recommended App:
Shopify Audiences
https://apps.shopify.com/shopify-audiences
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Ep 476: Everything we knew about CRO was wrong!
The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.
In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- UX and UI design has a role in website experience and brand quality
- User feedback's effect on conversion rates and importance of first impressions and messaging
- Building trust with customers is important for social proof
- We tend to rely on peer recommendations and actions when making purchasing decisions
- Focus on benefits rather than features
- Best practices not always guaranteeing high conversion rates
- The core principle for high converting websites: social proof, building trust, and considering visitor behavior
- Focusing on CRO and human interaction with websites, acknowledging limitations of data alone
- Remove unnecessary content and avoid industry jargon on websites
- Understanding customer barriers through surveys and user tests
- Data-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.
Recommended Book:
Building a Story Brand
https://www.goodreads.com/en/book/show/35183794
Recommended Audio Book:
Jason Swenk
https://jasonswenk.com/blog/
Recommended Tool:
Hotjar
https://www.hotjar.com/
Recommended Link:
Free Website Audit
https://thrillxdesign.com/free-website-review/
Today’s Guest:
Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies.
Connect and learn more about Arsh and ThrillX here:
Website: https://thrillxdesign.com/
LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.
In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Supporting teams and giving them autonomy
- Data-driven delivery promises and their impact on brands
- Lack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon.
- Opportunities to improve trust and create a positive customer experience
- The Pareto principle and its consistency in business
- AI learning and its similarity to human intelligence
- Addressing the challenge of building trust in e-commerce
- The importance of quick delivery and increasing repeat purchases
- The focus on the "leaky bucket" phenomenon
- The inefficiency and lost resources in acquiring and losing customers
- PDQ's focus on operational efficiency and delivery promises
- Shopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.
- Trust is crucial in business and should not be skipped over.
- Focusing on the checkout process can significantly impact profitability and customer retention.
Recommended Tool:
Fireflies
https://app.fireflies.ai/
ChatGPT
https://chat.openai.com/
Pretty Damn Quick
https://www.prettydamnquick.com/
Recommended Book:
Good to Great
https://www.goodreads.com/book/show/76865.Good_to_Great
7 Habits of Highly Effective People
https://ati.dae.gov.in/ati12052021_1.pdf
Today’s Guest:
Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.
Connect and learn more about Avi and Pretty Damn Quick here:
LinkedIn: https://www.linkedin.com/in/moskowitzavi/
Website: https://www.prettydamnquick.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.
In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies.
Listen and learn in this episode!
Key Takeaways from this episode
- Post checkout surveys provide directional indication, but are not a definitive measure of incrementality.
- Going dark tests, where advertising spend is temporarily turned off, can be used to measure incrementality.
- Decreasing ad spend by a certain percentage for a period of time can also provide insights into incrementality.
- Branded search spending and its incrementality are difficult to determine, but tests and experiments can help measure effectiveness.
- Running geo holdout tests, by turning off branded search spend in certain areas, can help determine the impact on sales.
- Analyzing data and learning from unexpected experiments or outcomes is crucial for understanding marketing effectiveness.
- Advanced statistical techniques, like marketing mix modeling, can be used to measure the impact of marketing spend on different channels.
- Understanding the ROI and conversions from selling on channels like Amazon is important for data analysis and decision-making.
- Attribution and incrementality are different concepts in D2C e-commerce marketing, with incrementality focusing on additional revenue and ROI.
- Continuous testing, evidence gathering, and triangulating data from different sources are key to understanding incrementality and scaling a business.
Recommended Podcast:
Acquired:
https://www.acquired.fm/episodes
Lenny’s Podcast:
https://www.lennyspodcast.com/episodes/
Recommended Tool:
Things 3:
https://culturedcode.com
Today’s Guest:
Michael Kaminsky is the co-founder of Recast. He is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
Connect and learn more about Michael and Recast here:
Website: http://www.getrecast.com
LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky
Twitter: https://twitter.com/Mike_Kaminsky
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
We often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.
In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider.
Listen and learn in this episode!
Key takeaways from this episode:
- Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.
- Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.
- Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.
- Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.
- Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.
- Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.
- Use Shopify email marketing and set up essential email flows to generate passive income.
- Celebrate milestones and share them with customers to engage and make them feel valued.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Marketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.
In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Charley T defines his success by the joy and independence he brings to the people he helps.
- Charley chooses to be the one who is called out but is known to provide a lot of value to people.
- There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.
- Reassess your Facebook advertising approach.
- The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy.
- Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.
- Focus on growth metrics and investment portfolio.
- Instead of chasing the perfect ad, identify what works and do more of it, but better
- Increasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.
- Remember, it's about consistently producing more profit and reinvesting it into your business.
Today’s Guest:
Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.
Connect and learn more about Charley T here:
Website: https://www.disrupterschool.com/FacebookDisrupter
Other Socials: https://www.fbdisrupter.kartra.com/page/links
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Automation is the future, but it is already starting now. eCommerce brands like you should utilize AI tools now to get ahead of the game.
In this episode, Jordan West dives into the world of AI tools that are revolutionizing the eCommerce industry. He shares 5 AI tools that will be a great help for businesses.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
AI Tools You Should Check Out Today:1. Shopify Sidekick https://apps.shopify.com/sidekick-ai
- Shopify Sidekick is an assistant that can answer any question about a user's Shopify store. It gathers information and statistics from the user's website and provides guidance and support.
-
Shopify Sidekick can keep track of your inventory, manage your orders, and create discounts and promotions for your brand.
-
Bard https://bard.google.com/
-
You can ask Bard AI to help you find stores in an area you want to connect with and give all their contact information available.
-
Chat GPT Plus https://openai.com/
-
Try asking ChatGPT Plus for whatever information you need in your business. You can even make it analyze your Profit and Loss Statement.
-
Eleven Labs https://elevenlabs.io/
-
Eleven Labs help you create different variations of video ads with voiceovers. You can also record a few minutes of your voice and let it generate a voiceover using your voice.
-
Maverick https://www.trymaverick.com/
-
Use Maverick to create personalized emails with videos for your customers.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Price increases are essential to sustain businesses. However, one wrong way of communicating changes with customers, especially with pricing, can break their trust.
In this episode, Jordan West talks about the importance of effectively communicating price increases to your customers. He also shares some tips to communicate changes to your customers.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Communicating price increases effectively is crucial for e-commerce brands.
- Proper communication is essential when implementing price increases, especially in a difficult economic situation.
- Charging higher prices can help companies afford a talented team and provide better results for clients.
- Gradually increasing prices on certain items over the years can be a viable strategy.
- Add value to the product or service to help justify a price increase to customers.
- Explain the changes in the product that justify the price increase to help customers understand and accept it.
- Inform customers in advance about an upcoming price increase.
- Offer the current price until the increase takes effect to generate sales and minimize customer pushback.
- The nickel and diming approach or pricing features separately is generally disliked by customers.
- Bundling all features together in one pricing package is often preferred by customers.
- Add premium features to differentiate and justify higher prices.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.
In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Shopify is an inspiration when it comes to surprising and delighting customers.
- Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.
- Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.
- Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers. https://www.handwrytten.com/
- You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.
- Sending personalized videos or organizing in-person events can also surprise and delight your customers.
- Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
When it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success.
In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant and founder of CJAM Marketing. They dive deep into and share invaluable insights into the world of marketing agencies. Bee shares his experiences and expertise and uncovers the secrets to successful agency-client relationships.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When hiring an agency, it's important to find the right match in terms of personality, values, and level of involvement desired.
- Setting clear expectations is crucial for effective marketing partnerships.
- Unrealistic expectations regarding marketing ROI can lead to failure.
- Building a brand takes time and a comprehensive marketing strategy using multiple channels.
- Profit sharing can be beneficial in agency-client relationships.
- Consider the agency's level of experience and expertise before hiring.
- It's okay to hire multiple agencies or contractors to fill in gaps in specific areas.
- Self-reflection is necessary for businesses that have struggled with multiple agency partnerships.
- Fractional CMOs can be valuable for brands without internal marketing resources.
- Different levels of agencies exist, from freelancers to large agencies, and selecting the right one depends on the business's needs and revenue level.
Recommended Tool:ClickUp https://clickup.com
Streak https://www.streak.com
Recommended Book:The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
https://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked
Today’s Guest:Behdad Bamshidi, also known as Bee, is an engineer-turned-marketer from Canada. During his time working at TELUS where he provided business consulting services to companies ranging from 50 to 1000 employees, he realized the disconnect between marketing agencies and business professionals, leading him to start his own business helping small businesses with marketing strategies such as websites, Google Ads, and SEO. However, he soon grew tired of doing websites alone and decided to find partners to collaborate with. His main goal now is to connect businesses with the right marketing partners who understand both business and marketing, bridging the gap between the two disciplines.
Connect and learn more about Bee and CJAM Marketing here:LinkedIn: https://ca.linkedin.com/in/behdadjamshidi
Website: https://cjammarketing.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The e-commerce industry presents a myriad of challenges that are both unavoidable and often unforeseeable. Nevertheless, brands that have firmly established sustainable principles are better equipped to steer through these difficult times with greater ease and resounding success.
In this episode, Jordan West interviews Ben Leonard, author of a book on building successful physical product e-commerce brands. They discuss the principles, strategies, and tactics that have stood the test of time, including building a brand identity, focusing on sustainable principles, and building relationships with existing customers. They also touch on personal stories of exiting a business and the importance of perseverance and doing things that don't scale to gain an edge over competitors.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Building a sustainable e-commerce brand requires building a brand identity and not just selling on Amazon.
- User-generated content converts better than paid or professional content due to the principle of unity.
- Shared responsibility, working together, and maintaining strong relationships are keys to scaling an e-commerce brand.
- Building connections with the brand, not just with the product, is crucial for success in running a business.
- Small business owners have this "street fighter mentality" and are willing to do what it takes to get things done.
- Understanding the audience and developing products that solve their problems is crucial for e-commerce businesses.
- Building a brand identity has become essential for institutional buyers.
- Doing things that don't scale, like podcasting, can add extra power to a business and give it an edge over competitors.
- Perseverance is key - those who are willing to put in the effort can win.
Recommended Tool:Klaviyo https://www.klaviyo.com/
Recommended Audiobook:Infinite Game by Simon Sinek https://simonsinek.com/books/the-infinite-game/
Today’s Guest:Ben Leonard had always been into fitness as a way to relieve stress from his job. But when he fell ill with a heart problem in 2015, he had to take a break from work and his fitness hobbies. It was then that his girlfriend, who was studying at the time, encouraged him to take up something new. Ben remembered an idea he had for a fitness brand four years earlier but had made excuses not to pursue it. With time on his hands, he decided to go for it and started his fitness brand. He realized e-commerce was the way to go and hasn’t looked back since.
Connect and learn more about Ben Leonard here:LinkedIn: https://uk.linkedin.com/in/benjleonard
Book: Quit Stalling, Build Your Brand quitstallingbook.com/jordan
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Everything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave.
In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionability Gap in eCommerce. They talk about the limitations of LTV and the need for real-time evaluation of acquisition strategies, the challenges of using experimentation to learn recommendations that maximize revenue, and the potential of real-time LTV to revolutionize acquisition through value-based bidding.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The "actionability gap" is the difficulty of acting on individual-level customer journey data, and it's worse than the issue of LTV.
- Real-time evaluation of all acquisition strategies is needed to close the actionability gap.
- DTC brands are disappointed in their LTV and feel like they were promised more by VCs and private equity firms.
- Real-time LTV is the future of acquisition and has the potential to revolutionize acquisition through value-based bidding.
- Technology companies need to innovate and solve LTV issues for DTC brands.
- The optimal number of customers mathematically is zero, because of non-functional unit economics.
- Machine learning and data can help solve the LTV problem and provide predictive revenue for each acquisition channel.
- Experimentation and real-time evaluation are crucial in understanding what works for customer engagement with a brand.
Recommended Tool:Amplitude https://amplitude.com/
Today’s Guest:
Tobias Konitzer is a data and machine learning expert, specializing in understanding the impact of interventions on human behavior. With a Ph.D. in computational social science from Stanford University and experience working at Facebook Research, Tobias has built databases and companies in the targeting space. He is currently focused on privacy-first solutions and the development of a central KPI in real-time, helping B to C companies measure and evaluate their performance.
Connect and learn more about Tobias Konitzer here:Website: https://www.ocurate.com
E-mail Address: tobi@ocurate.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
There are countless opportunities for success when it comes to cross-selling and collaborating with other businesses. For instance, a store that specializes in makeup can easily cross-sell brushes, mirrors, and pouches to their customers. Similarly, a bike shop can sell helmets and other protective gear without having to manufacture them themselves. The possibilities are endless, and by expanding your product offerings, you can increase your revenue and customer base.
In this episode, Jordan West sits down with David Perry of Carro to discuss the benefits of cross-store selling. They delve into how to identify the right products to cross-sell, and why selling someone else's product can be a lucrative source of profit. Additionally, they share invaluable tips on how to establish and cultivate strong relationships with potential business partners.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Every brand wants to figure out how to get more attention and how to get more sales.
- The most successful people always know the questions to ask and they also constantly ask questions.
- It is possible to build a beautiful store with beautiful products and get zero traffic. A challenge for entrepreneurs is to get attention and to keep the attention coming.
- Carro’s concept is to collaborate to sell more together.
- Building a lot of great partnerships keeps your business alive.
- There could be a lot of products you can cross-sell in conjunction with the products you are already selling.
- Find a way to try as many hobbies as you want. Hobbies can be a great conversation starter to build rapport and connection with your potential business partners.
- Opening yourself up and being interested in people opens opportunities for learning and success.
- Think of something related to what you are doing and ask a question in a way you know you’ll get 100% yes.
Recommended Tools:Chat GPT https://openai.com/blog/chatgpt
Steam https://store.steampowered.com/
Recommended Audiobook:The Road Less Stupid by Keith Cunningham
https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269
Today’s Guest:
David Perry is a veteran of the video game industry. He is a co-founder and currently the CEO of Carro. They connect Shopify stores together to cross-sell products without the hassle and collaborate to reach greater success together.
Connect and learn more about David and Carro here:
LinkedIn: https://www.linkedin.com/in/dperry/ Website: https://www.getcarro.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
On July 1, 2023, Universal Analytics properties will stop processing data. All data will then flow to Google Analytics 4. You may still access your analytics reports for a period of time, but it is now critical to migrate your property settings to Google Analytics 4 before June ends.
In this episode, Jordan West talks about the big switch from Universal Analytics to Google Analytics 4. He discusses how GA4 will help you grow your business and shares the steps on how to migrate to GA4.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Universal Analytics is sunsetting this July and will be replaced with Google Analytics 4.
- All data will still be accessible six months afterward.
About Google Analytics 4:
- GA4 is Google’s next-generation measurement solution.
- GA4 is an events-based data model that lets you view a unified user journey across your website.
- It uses Google machine learning to bridge any gaps in your data with model insights and predictive capabilities.
- It doesn’t rely exclusively on cookies.
- It is built to keep up with the changing ecosystem so you can learn about your customers even better.
Migrating Over Google Analytics 4:
- Create a GA4 property in your GA account.
- Create a web data stream and copy the tag ID you’ll use for the next step. (You do not have to connect your Google Merchant Center to complete your GA4 tag setup process, but you should connect it afterward.)
Go to Online Store > Preferences > Google Analytics section > Click Manage Pixel > Click Connect Your Google Account > Select the Tag ID from the GA4 property that you want to connect over to your Shopify Store > Click Connect Your GA4 property
- Add GA4 tags to your Shopify store.
- You might also need to migrate your audiences, conversion funnels, and goals to GA4 in your Google Analytics account.
- If you’re using Universal Analytics audiences, you need to migrate those audiences to your GA4 Property. You can identify the same user based on GA4 data and export those audiences to your linked Google Ads account.
- If you’re using your Universal Analytics to track Google Ad conversions on your Shopify store, migrate them to GA4.
- GA4 uses events to track and measure conversions instead of Goals in the eCommerce report UA uses.
- Set up Events > Mark them as Conversions in GA > Link your Google Ads account to your GA account > Import your Conversions into Google Ads.
- Get this done before the end of June. Get this done now.
Google Support Links:Make the switch to Google Analytics 4:
https://support.google.com/analytics/answer/10759417?hl=en
Shopify: Set up your Google tag:
https://support.google.com/analytics/answer/12183125?sjid=4944420470053676156-AP
Migrate your goals, users, audiences, and ads links from Universal Analytics:
https://support.google.com/analytics/topic/13012887?hl=en&ref_topic=10737980&sjid=4944420470053676156-AP
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
As a brand owner, you always have to look for the things and partners that are valuable and ignore the shiny objects that can waste your resources in the long run.
In this episode, Jordan West talks to Kuljit Rakhra. Kuljit shares the entire process of how to find amazing publisher affiliates for your brand and how he was able to craft incredible pitches for the process.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- There was not a company in Canada certified under the Global Organic Textile Standard and Fairtrade Cotton before Takasa.
- Takasa launched in March 2020 and planned to do trade shows and pop-up shops, but the lockdowns started so they focused on their digital plans instead.
- Takasa is still growing in 2023. They were growing 60% year over year.
- Find the platform that works for you from the cost and technology perspective.
- When you get a flood of affiliate applications, you have to ignore a lot of them and look at the valuable ones.
- You have to have a platform to be a part of Skim Links.
- Get professional help on your pitching, sign up for HARO (Help A Reporter Out), and start pitching.
- Focus on what works, double down on it, and stay away from shiny objects.
Recommended Tool:Microsoft Excel
Recommended Podcast:Limited Supply with Nik and Moiz
https://podcasts.apple.com/ph/podcast/limited-supply/id1635582800
https://open.spotify.com/show/5KxWrVKLE89g08axf16AB9
Recommended Masterclass:PR Secrets Masterclass
http://www.gloriachoupr.com
https://learn.gloriachoupr.com/webinar?r_done=1
Today’s Guest:
Kuljit Rakhra is a co-founder of Takasa. He is a banker and an entrepreneur who founded Takasa with his wife, Ruby. Takasa is a lifestyle company that offers GOTS- and Fairtrade Cotton-certified homewares.
Connect and learn more about Kuljit and Takasa here:Website: https://www.takasa.co/
LinkedIn: https://www.linkedin.com/in/kuljit-rakhra-7b688632/
Twitter: https://twitter.com/kujrak
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
One crucial aspect of launching a product is making demands before the launch. By focusing on this, business owners can use their resources best and prevent the major mistakes some brands make.
In this episode, Jordan interviews Will Ford of Launch Boom. Will shares the entire process of how they were able to get beyond their goals within the first 15 minutes. He also shares how they blew up their agency, the biggest agency in the space, to create something even better for entrepreneurs.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Launch Boom mostly focuses on the pre-launch process.
- Launch Boom helps businesses validate demands in a short amount of time before launching their products into the market.
- If there isn’t a demand for your products or your marketing strategy doesn’t work, it will be hard to move your inventory.
- Making people pull out their wallets for something small changes the relationship between the consumer and you.
- The decision of whether to launch a product on Kickstarter or Indiegogo depends upon the product category.
- You don’t have to break the bank on an expensive agency to do everything for you. You need to make an intelligent choice on trusting the right partners with the right models for your business.
- Launch Boom helps business owners with the services and support they need from start to finish at a lesser price and does not take any commission off the back end.
Recommended Tool:Supercreator https://www.supercreator.ai/
Recommended Podcast:Mako Design by Kevin Mako https://www.makodesign.com/podcast/
Today’s Guest:
Will Ford is the President and Co-founder of Launch Boom. He is a serial entrepreneur who built multiple businesses from the ground up. They built an entire agency model at Launch Boom focused on supporting early-stage entrepreneurs.
Connect and learn more about Will and Launch Boom here:Website: https://www.launchboom.com
E-mail Address: will@launchboom.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
With over 2 billion monthly active users, YouTube can be a massive opportunity for brands to reach a wider audience and connect with their target customers. If you are a brand with an annual revenue of more than 10 million and not using YouTube Ads, you could be missing a lot.
In this episode, Jordan West interviews Christian Hoppe of Forwrd Agency. They talk about how YouTube Ads can work for most eCommerce brands and the right structure of an effective YouTube Ad.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Brands that are less than 10M in annual revenue should focus on Meta Ads because they have a lot more potential to scale.
- YouTube ads are for brands that have maxed out or established one channel well and looking into going to another channel.
- Focusing on too many channels at once would eat a lot of your resources.
- Broad targeting creatives work well on YouTube Ads now.
- The golden length of YouTube ads is 1.5 to 3 minutes long.
- You have to find the right structure for your creatives.
- The most crucial part of the YouTube Ad creative is not only to hook but to prequalify the customers.
- The first 5-6 seconds of your ad should show people the problem and how your brand solves the problem.
- If you look at the number of people active on YouTube, you’ll see that there are a lot of people to reach out to.
- You can compare PPS with your view-through conversions on YouTube.
- You should not ignore view-through conversions but you should also not optimize only on them.
- Understand what customers are the best customers to bring in and see how you can acquire more of them.
Recommended Audiobook:Retention Point https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289
Today’s Guest:
Christian Hoppe is a co-founder of Forwrd Agency. He had been in the digital marketing space for the last 15 years and worked with DTC brands for the last 4-5 years. During those years, he helped a company scale from around 5 million to 100 million in 2 and a half years. He is now fully into the DTC space.
Connect and learn more about Christian and Forwrd Agency here:Website: https://www.forwrd.agency/
LinkedIn: https://www.linkedin.com/in/christianmhoppe/
Twitter: https://twitter.com/christianmhoppe
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Brand owners are also consumers. As consumers, we understand that subscriptions can be annoying, but as brands, we may want consumers to commit to subscriptions to get that subscription revenue. The best strategies are to find the right balance and give our best to provide the utmost value to our consumers.
In this episode, Jordan West interviews Ben Fisher, the CEO of Rodeo. They talk about all things subscriptions. They share insights on a whole new way to reimagine subscriptions, subscription revenue, and what it means for DTC brands.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Consumption of products varies over time.
- Brands want consumers to commit to a subscription. The way to stand out is to go back to focusing on providing a great customer experience.
- Pair the right strategy with the right kind of customers.
- The brands that do very well in the space are the ones that focus on the best interests of their customers and recognize their long-term value.
- People can tell when a brand is in it just to make money.
- No consumer wants a subscription. What consumers want is your product when they need it.
- Create a small fun interaction with your customers that is also an opportunity to get feedback from them.
- Think of ways to be on top of the minds of your customers and be perceived as helpful.
- The goal is not to scale quickly but to get to a point where the scale matters.
- Do things that are not scalable and figure out how to scale them after. These are the things that bring the most value.
Recommended Tool:Raycast https://www.raycast.com/
Recommended Books:The Membership Economy
https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8
Today’s Guest:
Ben Fisher is a designer and programmer. He’d been building software tools for most of his life and even started coding in 5th grade. He is now the technical CEO and co-founder of Rodeo. They help 8-figure CPG brands optimize customer LTV through flexible subscriptions.
Connect and learn more about Ben and Rodeo here:Website: https://hey.rodeo/
LinkedIn: https://www.linkedin.com/in/skinnyandbald/
Twitter: https://twitter.com/skinnyandbald?lang=en
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Some people think that great opportunities do not often come along. The truth is there are a lot of opportunities around us and people often ignore them. However, it is not just about the opportunities we grab, but the right actions we take once we get them.
In this episode, Jordan West chats with Hank Watt of Nature’s Wild Berry. Hank talks about how they started the business and their growth over the years. He shares his recent feature on Shark Tank and how it impacted their business. He also gives some valuable tips and lessons he learned throughout his business growth.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When you are starting a business, you have to make as much as you can with the opportunities you get.
- If you want to get your product into distribution, you have to consider pricing that will give money-making opportunities for the people along the chain and will still give you your margin.
- The secret of influencer marketing is authenticity. You don’t need to tell an influencer what to do when you have an amazing product.
- During the trying times, don’t focus too much on the pain and suffering, look at the many opportunities for you and your brand instead.
- Building great relationships with people must be one of your top goals.
- You may have your limitations, but you can find the right people to work and partner with to succeed in your business.
- Having trust between business partners is everything. A business partnership is like a marriage and your products are your children.
Recommended App:LinkedIn https://www.linkedin.com/
Recommended Book:Feel the Fear and Do it Anyway by Susan Jeffers
https://susanjeffers.com/books/feel-the-fear-and-do-it-anyway-revised-and-updated/
Today’s Guest:
Hank Watt is a co-founder and the owner of Nature’s Wild Berry. Hank came from a family of doctors. Everyone thought he would be a medical doctor but he knew it was the last thing he would become. During his 20s, some circumstances made him want to prioritize his health. He partnered up with a friend and discovered the life-changing berries that also became the foundation of their current business.
Connect and learn more about Hank and Nature’s Wild Berry here:Website: https://natureswildberry.com/
LinkedIn: https://www.linkedin.com/in/hankwatt/
E-mail: hank@natureswildberry.com
TikTok: https://www.tiktok.com/discover/natures-wild-berries
Instagram: https://www.instagram.com/natureswildberry/?hl=en
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It is important for e-commerce brands to understand their consumers and audience to make intelligent decisions for their business. It is a good thing that rapidly evolving AI solutions are here to help business owners do this precisely.
In this episode, Jordan West chats with Richard Harris, founder, and CEO of Black Crow AI. They talk about machine learning and the data you can use to make decisions for your brand. They also share insights into where we are now in the life cycle of artificial intelligence.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- A lot of what you’re able to do to build a profitable relationship with people in business is based on data.
- Every action a user takes has hundreds of signals that can be analyzed and predict their future actions.
- Apple’s privacy changes highly impacted a brand’s ability to recognize its users.
- Using predictive AI, ROAS on Facebook goes up by 15 to 40% and e-mail and SMS revenue on Klaviyo increased by 25 to more than 100%.
- Once you understand your users and their future value, layering predictions become more powerful, decisions become more intelligent, and actions become more precise.
- After all the difficult timed brands have been through, AI solutions, such as Black Crow AI, make brands feel more empowered again.
- You always have to get clear and let your consumers see the value you can provide for them.
Recommended Tool:Gamma AI https://gamma.ai/
Recommended Podcast:Making Sense Podcast with Sam Harris https://www.samharris.org/podcasts
Today’s Guest:
Richard Harris is the founder and CEO of Black Crow AI. Black Crow AI is a machine-learning company focused on helping consumer brands, especially DTC and Shopify stores, grow more profitably with the power of predictive AI.
Connect and learn more about Richard and Black Crow here:Website: https://www.blackcrow.ai/
LinkedIn: https://www.linkedin.com/in/richardlharris/
E-mail: r@blackcrow.ai
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Customer Acquisition Cost or CAC is a vital measure that tells the efficiency of your various campaigns. It can determine how costly or profitable it is for your company to stay stable and scale. Lowering CAC is what keeps most business owners up at night.
In this episode, Jordan West discusses what CAC is and how to reduce your CAC in 2023 effectively.
Listen and learn in this episode!
Key takeaways from this episode:
How to lower your CAC:
- Prioritize organic marketing. Organic marketing channels such as TikTok, Instagram, and SEOs are effective in driving customers to your store without costing you so much.
- Focus on your AOV. The higher your AOV gets, the higher you can spend on CAC. Keep your marketing budget on that 20% mark.
- Create an order minimum for free shipping
- Bundle products to create packages
- Do some up-selling or cross-selling
-
Incorporate live chats and live events
-
Lower your cost of goods sold. Every dollar you’re not spending on your manufacturing can be in your pocket or spent to acquire new customers.
-
Getting your marketing budget right is knowing how much you can spend to stay stable and how much you can start to scale from there.
- CAC is not all about your ads. Your email flow, SMS flow, pop-ups, social media, word-of-mouth, SEO, direct mail, traditional advertising, and how well you’re targeting and retargeting people also matter.
- Social Media is still one of the best ways for DTC brands to get customers, but all channels work in tandem with each other.
- Industry benchmarks can be helpful for early-stage companies to keep the CAC sustainable.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Surrounding yourself with the right people is crucial for success in any business. Connecting with like-minded individuals, experts, and clients provides a wealth of opportunities for growth and success.
In this episode, Jordan West chats with Curtis Matsko, the founder of Portland Leather Goods. Curtis shares the success story of his business from its early days to where it is now, the importance of building a personal network, finding the right people, and the kind of mindset every business owner should have.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The best thing about having your company is you get to choose the people who are going to be with you every day.
- Always look not only at the marketing side of the business but also at the people side of things.
- There’s a different kind of connection among the people in a community. It is something you want in a business that you cannot make up.
- Listen to your gut instead of listening to people thinking too small.
- Choose to listen to the right people who became successful and had been through the same thing.
- Find the right people to do the day-to-day things of your business, so you can use your time building more and scaling up.
- Treasure the people who are gems of your company.
- Know the math of doubling up every year.
- Always think further ahead.
- Everything can come and go, but the network you build will always stay.
Recommended ToolRetentionhttps://retention.com/
Recommended Book:Words of Radiance by Brandon Sandersonhttps://www.goodreads.com/book/show/17332218-words-of-radiance
Today’s Guest:
Curtis Matsko is the founder and owner of Portland Leather Goods, a company based in Portland, Oregon that specializes in handcrafted leather products. It has become known for its commitment to quality, attention to detail, and exceptional customer service.
Connect and learn more about Curtis Matsko here:
LinkedIn: https://www.linkedin.com/in/curtis-matsko-9a143463/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Scaling a brand is a complex task that requires a well-thought-out strategy and execution. Bold and effective risk-taking, a strong team culture, optimized streamlining systems, and successful acquisitions are the things that determine the success and scalability of a business.
In this episode, Jordan West talks to Pradeep Kumar Sacitharan of Donsfield. They talk about what it takes to scale up a brand. Pradeep extensively shares what they look for when acquiring brands and their process of acquiring them.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Set historic bold goals. The scale that you want to scale is directly linked to your confidence.
- If you back yourself to scale quickly enough, you’ll scale quickly enough.
- Think of how quickly you can capitalize on volume, revenue, and cash flow.
- As soon as you acquire, you're adding revenue. And the quickest way to make money is to buy money.
- Scaling a particular brand or a company comes down to people and systems.
- Cashflow is always going to be king.
- Scaling a brand is also making different verticals within that brand or within your business empire.
- When you're an expert, you think you're clever, but you're actually not. The real genius is when you can expand and go to other places and succeed.
- Knowledge is not power. Knowledge is leverage. Leverage is power.
- Markets in the next years depend on each country.
Recommended Tool:Sellerboard https://sellerboard.com/
Recommended Podcast:The Podcasters Podcast https://podcasterspodcast.com/
Today’s Guest:
Dr. Pradeep Kumar Sacitharan from Donsfield calls himself a serial dropout. He dropped out of high school, went to and dropped out of Oxford and Harvard, went to Dubai and learned buying companies, and dropped out of corporate pharma to start his own e-commerce business. He likes to do things quickly but very thoroughly
Connect and learn more about Pradeep here:
LinkedIn: https://www.linkedin.com/in/pradeepkumarsacitharan/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The time that you waste doing all the things that slow you down is the time you need to do many other things that will scale your business up.
In this episode, Jordan West interviews Josh Hadley from Hadley Designs. Josh talks about hiring employees, managers, and specialists overseas and the framework that he uses to hire these people.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You need to do things that will not scale in your business first and figure out how you’ll scale afterward.
- It is important to balance diversification and focusing on what is working.
- Your team members are managers and specialists with specific knowledge.
The Hiring Framework:
- Get very clear on the role you need to hire for.
- You’ve got to actively recruit people to apply for your job position.
- Run a series of assessment tests for all of the applicants.
- Send a test project for the applicants who passed the assessments.
- Group the final candidates into 5 and let them tell you who you should hire, excluding themselves.
Today’s Guest:
Josh Hadley is the CEO of Hadley Designs and the host of the Ecomm Breakthrough Podcast. He solves complex business problems and helps brands reach overall success. He also continues to learn and collaborate with brilliant people in the e-commerce industry through his podcast.
Connect and learn more about Josh Hadley here:Website: https://www.ecommbreakthrough.com
Email Address: Josh@eccommbreakthrough.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The rise of e-commerce and globalization has made it easier for businesses to access suppliers from around the world, but it also created new challenges and pains. However, the experts always have the right solutions to overcome these issues.
In this episode, Jordan West talks to Yulia Blinova from Zignify Global Product Sourcing. They talk about all things product sourcing and some tactical ways to get the best possible deals for your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It is always good to have backup plans for the safety of your supply chain.
- Have a potential factory somewhere outside of the country where you originally produced.
- If your products are complicated and you need to source outside China, do not source by product.
- When sourcing outside of China, consider contacting at least 60 factories because they will need more time to respond to you.
- On average, it takes about 3 e-mails and 4 phone calls for one factory to respond.
- Trust people who have proven experience and expertise in product sourcing.
- Always be knowledgeable of the culture of the people you are talking to.
- Be nice when communicating and doing transactions with people.
- The best way to get an immediate response from a US manufacturer is to contact them through the contact form on their website.
- What you give to others will always come back to you.
Recommended Book:The Go-giver https://thegogiver.com/
Today’s Guest:
Yulia Blinova is the founder of Zignify Global Product Sourcing. She’s been working in product sourcing for the last 18 years. She is an expert in business and strategy development, project and team management, sourcing, and negotiations with different people and countries.
Connect and learn more about Yulia and Zignify Global Product Sourcing here: Website: https://zignify.net/
LinkedIn: https://www.linkedin.com/in/yuliyablinova/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Deciding to exit a business can be a difficult decision for some business owners. However, the longer you wait, the more difficult it is and the less favorable the transaction will be.
In this episode, Kelcey Lehrich from 365 Holdings is back and he talks about them buying distressed businesses, what that looks like, what valuations look like right now, and what the M&A looks like.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you look at any niche category, the longer you're in the game, the bigger your email list is, the more brand search you have, and the better domain authority you have.
- People should be leaning into demand creation and customer acquisition if their economics work.
- If you are motivated to sell, a good buyer will pay a good price for your business.
- Prices will depend on the quality of your business.
- Growing through acquisitions once you have a platform is a great way to scale your company.
- If you’re worried about your business, start sooner. The longer you wait, the harder it gets, and the less favorable that transaction probably is going to be.
- Get a coach, get somebody outside of yourself because you may not recognize some things when you make decisions.
Recommended Tool:Triple Whale https://www.triplewhale.com/
Recommended Podcasts:My First Million https://www.mfmpod.com/
Business Breakdowns https://podcasts.apple.com/ph/podcast/business-breakdowns/id1559120677
Invest Like the Best https://podcasts.apple.com/ph/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909
Think Like an Owner https://podcasts.apple.com/ph/podcast/think-like-an-owner/id1445929750
Today’s Guest:Kelcey Lehrich is a co-founder and the CEO of 365 Holdings. They are a private investment company acquiring e-commerce brands, primarily selling on the internet. They currently have 9 brands in their portfolio today.
Connect and learn more about Kelcey and 365 Holdings here:Website: www.365-holdings.com
Twitter: https://twitter.com/kelceylehrich?lang=en
LinkedIn: https://www.linkedin.com/in/kelceylehrich/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The level of emotional intelligence of an individual or in an organization predicts its future. The more emotionally intelligent one is, the more they are able to address and withstand the most difficult challenges that come to them. But, what could be the biggest limiting factor to developing one’s emotional intelligence?
In this episode, Jordan West interviews Phil Johnson from Master of Business Leadership. They talk about the importance of developing one’s emotional intelligence, why people are often low on it, and the ways to potentially start to develop it within an organization.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The bigger the gap between where you are versus where you want to be, the more motivated you are to look for a solution to close that gap. And without that motivation, change is impossible.
- You have to develop an emotional connection to what you want to achieve that’s greater than your fear of stepping out of your comfort zone.
- People who are satisfied with their current results will not get any help from a coach.
- The process of developing emotional intelligence is much more difficult than intellectual and physical labor.
- If you’re unwilling to fail, you’re guaranteed to fail.
- The lack of emotional intelligence blinds us to reality, to be able to see ourselves and other people for who they are.
- The more emotionally intelligent you are, the easier it is to see it in other people or the lack of it.
- Without the development of our emotional intelligence, we're going to experience accelerating rates of drama, chaos, and conflict.
- The development of emotional intelligence is an experiential process. It is not an intellectual process.
- How somebody feels about you, whether they like or hate you, has nothing to do with you. It has to do with what's going on inside of them
- The development of emotional intelligence represents the future of organizational change.
Today’s Guest:
Phil Johnson is the CEO and Founder of the Master of Business Leadership program. He’s been an executive coach for the last 22 years working with executives and organizations worldwide to help develop leadership and emotional intelligence leading to career, corporate, and personal success.
Connect and learn more about Phil Johnson here:
LinkedIn: https://www.linkedin.com/in/philipjpjohnson/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.
In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth.
Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!
Key takeaways from this episode:
- A marketing channel working for your business now can dry up and may not work anymore in the future.
- Marketing is not an expense or a budget line item. It is fuel for your growth and success.
The Case Study:
Problems:
- The brand is heavily relying on one marketing channel.
- They’re unsure of the next best move to scale a predictable growth.
- They’re underutilizing their UGCs.
Solution:
- Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)
- Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.
Results:
- 20% decrease in CPA.
- A massive 143% year-over-year growth!
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.
In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.
- It helps to first check the profitability of your campaigns.
- When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.
- Limit the number of campaigns to run based on your budget for ad spend.
- The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.
- Avoid running the same product in different asset groups.
Recommended Tool:Google Analytics https://analytics.google.com/
Recommended Podcast:Animal Spirits Podcast https://animalspiritspod.libsyn.com/
Today’s Guest:
Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.
Connect and learn more about Andy and PPC Pitbulls here:LinkedIn: https://www.linkedin.com/in/andyjanaitis/
Website: https://ppcpitbulls.com/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.
In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Understand the data and the emotions that people use to purchase and apply them to your ads to get better results.
- Place a review tool on your website that will gather photos along with reviews.
- Performance comes down to understanding platform psychology.
- The most important part of your ad should be placed in the lower right corner.
- Understand color psychology. Don’t use your brand colors if it blends with the platform color.
- Images get people to stop and text gets people to stay.
- How you ask questions will change the answer that comes back.
Recommended Podcast:The Brainy Business https://thebrainybusiness.com/podcast/
Today’s Guest:
Sarah Levinger has been in marketing for about 14 years. She’s currently a consumer behavior analyst, creative strategist, and performance creative consultant.
Connect and learn more about Sarah Levinger and KnoCommerce here:Website: https://knocommerce.com/
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
Twitter: https://twitter.com/SarahLevinger
YouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qyg
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta: https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
One of the most powerful things to strengthen your brand is building a community. This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.
In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
The Power of Building a Community
- Effectively and inexpensively promote your brand as the authority.
- Reach more people that will likely become your customers.
- Engage your customers on a more personal level.
- Actively re-engage existing customers and increase customer LTV (VIP group)
- Engage in personal discussions with members and get valuable feedback.
- Gain priceless insights on how to improve your content/brand/product/services.
The 8 Steps of Building Your Brand Community
- Determine its purpose.
- Create the right community. A true VIP group should be closed.
- Promote your Facebook Group to your existing customers.
- Reward your members with exclusive promos, content, etc.
- Content, content, content. Quality content needs to be the fundamental building block of your VIP group.
- Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.
- Word-of-mouth and referral programs.
- Actively monitor your insights.
Stop what you’re doing right now and take our free Offer Generator course at https://upgrowthacademy.podia.com/.
Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coaching
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?
In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Customer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.
- What some companies are doing wrong with their SEO is a lack of focus on content marketing in general.
- The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering.
- Another big website mistake is the lack of attention to collection pages.
- When users land on a page, they need to see what they should do next based on what their needs are.
- FAQ sections are important.
- Create more specific product names and descriptions.
- Make sure you get good social proof.
- Include your target keyword on your URL slug and make it as short as possible.
- People and processes are the two things that you have to get right if you want to scale your business.
Recommended Tool:Data Feed Watch https://www.datafeedwatch.com
Recommended Book:Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Today’s Guest:Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.
Connect and learn more about Ranksey here:Website: https://www.ranksey.com
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
If you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them.
In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business.
Listen and learn in this episode!
Key takeaways from this episode:
- Less is more. Finding what is working, doing a lot less with it, and continuing to scale up those will continue to work in 2023.
- Once you have an offer that works, scale it up.
Stop what you’re doing right now and take this free Offer Generator course at https://upgrowthacademy.podia.com/.
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
We’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.
In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You need to show your clients the numbers that matter, not just to make them feel good but to help them grow.
- Attribution is a lie. There is no way to assign credit for any sale to any specific effort.
- Making a sale is fundamentally different from acquiring a customer.
- If you’re not able to project the outcome of a data set a week or a month in advance, then you can’t plan for the future.
- When you’re entering a business, always note what is stable and projectable.
- Once everything is stabilized, look at the value, volume, and cost of everything.
- Focus on testing one thing with the scientific method until you can improve it.
- Invest in appreciating assets where the system gets smarter.
- The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.
- If you can get rid of your ego and focus on the bank account, you’re going to make way more money and work a lot less.
Today’s Guest:
Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.
Connect and learn more about Charley T here:Website: https://www.disrupterschool.com/FacebookDisrupter
Other Socials: https://www.fbdisrupter.kartra.com/page/links
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.
In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode.
Listen and learn in this episode!
Key takeaways from this episode:
The 7 Elements of a Good Offer:
- Value. The offer needs to provide some kind of value to your customer. If somebody’s going to purchase something, they want to feel like they are getting more out of what they’re purchasing.
- Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.
- Limited Time. Giving a sense of urgency is essential to creating a good offer.
- Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.
- Scarcity. Offering a limited quantity also creates a sense of urgency.
- Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.
- Clear Call-to-Action. Give people a clear way that they can take action with your offer.
Get the free offer course here:Upgrowth Academy https://upgrowthacademy.podia.com/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.
In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.
Listen and learn in this episode!
Key takeaways from this episode:
- The eComm game is a constant test and iteration of products, content, merchandising, and pricing.
- The current Product Market Fit of brands is identified by looking at their rating and reviews.
- A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.
- It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.
- Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.
- Brands should have a constant effort to improve their content.
Recommended Tool:Triple Whale https://www.triplewhale.com/
Recommended Podcast:The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/
Today’s GuestLeonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.
Connect and learn more about Leo and Jump Ventures here:
Website: https://www.jumpventures.co/ LinkedIn: https://www.linkedin.com/in/leonardocaracas/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.
In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.
Listen and learn in this episode!
Key takeaways from this episode:
- Your feed being clean and proper is essential to you getting incredible results on Performance Max.
- Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.
- Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)
- It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click.
- Using Symprosis as your shopping feed will help you get better results on PMax.
- Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.
Links:Simprosys App: https://apps.shopify.com/google-shopping-feed
Done With You Service https://www.upgrowthcommerce.com/dwy
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Flippa is an online marketplace where buyers and sellers meet. They have a global community of about 3 million users and continue to pick up a large number of buyers every day.
In this episode, Jordan West interviews the CEO of Flippa, Blake Hutchison. He shares how they started their journey, how it’s going, and why people are choosing Flippa.
Listen and learn in this episode!
Key takeaways from this episode:
- Product market fit in a marketplace is the point at which you have enough supply to satisfy enough demand and that demand is seeing the supply as well-priced and adequate for their acquisition needs.
- Flippa focuses on a one-line strategy which is all about matching high-quality business owners to acquisition-fit buyers and bringing them together efficiently.
- Flippa adds layers of verification to users and watches their activities and behaviors to figure out high-quality buyers.
- Someone who declines consistently is unlikely to be a sellable asset on Flippa.
- You can sell something as small as $5,000 and as big as $50 million. The biggest deal they did last year was 35 million.
- Every single person in the company has one defined KPI to assess them against something very simple that they understand.
Recommended Tool:Evernote https://evernote.com/
Recommended Podcast:Your Pathway to a Successful Business Exit with Blake Hutchison
https://podcasts.apple.com/ph/podcast/your-pathway-to-a-successful-business-exit-with/id564001633?i=1000508310426
Today’s GuestBlake Hutchison is the CEO of Flippa, a marketplace to buy and sell online businesses. They have a global community of about 3 million users.
Connect and learn more about Blake Hutchison and Flippa here:Website: https://flippa.com/
LinkedIn: https://www.linkedin.com/in/blakehutchison/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year). Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.c
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business.
In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what’s working in marketing and what isn't in 2023. Chris also shares an AI tool that’s changing the game.
Listen and learn in this episode!
Key takeaways from this episode:
- Diversify your business so you have multiple legs to stand on.
- Incentivize your word-of-mouth marketing as much as possible.
- Brands must always think outside of the box and get creative with their products.
- Even the most “boring” spaces have opportunities to innovate and get creative to generate virality around their products.
- TikTok is great for getting organic content from somewhere to everywhere, but it doesn’t give brands enough helpful data analytics.
- Maverick AI is a great tool to personalize the shopping experience for people coming to your website. (Link: https://www.trymaverick.com/)
- Product development is a huge key for your business.
Recommended Tool:Postscript https://postscript.io/
Recommended Podcast:Limited Supply with Nik Sharma and Moiz Ali
https://limited-supply.captivate.fm/
Recommended Book:Hero on a Mission: A Path to a Meaningful Life by Donald Miller
https://www.goodreads.com/en/book/show/57468174
Today’s Guest
Chris Hall is the Senior Marketing Manager at Bruce Bolt. They innovated battling gloves in baseball and made better-fitting gloves out of better-fitting materials that look good and last longer.
Connect and learn more about Chris Hall and Bruce Bolt here:Website: https://brucebolt.us/
Twitter: https://twitter.com/ecomm_cowboy
LinkedIn: https://www.linkedin.com/in/chrshall/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more. ‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Extensive knowledge and experience in marketing are advantages in starting a business. However, marketing first founders cannot be skilled at everything. It’s important for business owners to surround themselves with the right people and mentors.
In this episode, Jordan chats with the CEO and founder of Blossom Essentials, Sarah Vilenskiy. They talked about what’s working in 2023 and what it’s like for a marketing-focused leader.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Shifting focus on targeting something that better fits your company can open a lot more opportunities and make your spending significantly more efficient.
- Copy and advertising are important and you must always aim to connect with your audience through your content.
- 2022 is such a different landscape from 2023. What was working is no longer working. You should continue to always test things.
- As much as AI is great, there is still a spot for copywriters. You need a person to determine what looks good or not and what looks like a bot and what does not.
- Having the right team surrounding you is crucial to your success.
- Regardless of the scale your brand is at, most brands usually struggle with the same things.
- Having a mentor who has been through the same things you’re experiencing is great. They will tell you that these things are normal and that that’s how a business grows.
Recommended App:Rebuy https://www.rebuyengine.com/
Recommended Book:How to Win Friends and Influence People by Dale Carnegie
https://www.goodreads.com/book/show/4865.How_to_Win_Friends_and_Influence_People
Today’s Guest:
Sarah Vilenski is the founder and CEO of Blossom Essentials. They make natural and clean hydration products for people with chronic dry and irritated skin.
Connect and learn more about Sarah and Blossom Essentials here:Website: https://tryblossom.com/
LinkedIn: https://www.linkedin.com/in/sarahvilenskiy/
E-mail Address: sarah@tryblossom.com
Chrome Extension Link:AIPRM for ChatGPThttps://chrome.google.com/webstore/detail/aiprm-for-chatgpt/ojnbohmppadfgpejeebfnmnknjdlckgj
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
People who take extreme ownership are great people to be around. The strongest leaders in the world see the real problem and know to take responsibility and solve it.
In this episode, Jordan West talks about extreme ownership, what it looks like to take ownership over anything in your business, and what sort of difference it can make in your life.
Listen and learn in this episode!
Key takeaways from this episode:
- Principle number 1 is all about extreme ownership. It’s all about taking responsibility for everything.
- If something bad happens in your business, you own that.
- “The happiest people in the world have an internal locus of control.”
- There is usually a lot of finger-pointing and blaming when a problem occurs. At the end of the day, people who take ownership are great people to be around.
- Principle number 2 states that there are no bad teams, only bad leaders.
- People often think that the problem is the other person. In reality, the problem is way over there and it’s you versus the problem. If you have a large ego, you cannot do this.
- As a leader, checking your ego is incredibly important.
- The best leaders in the world and the strongest leaders in the world have a very small amount of ego.
- Extreme ownership is not micromanaging everything. It’s being ultimately responsible for everything and knowing that you can make a massive difference in whatever situation is happening.
Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
People sometimes find it hard to make a purchase decision for a product even after reading several reviews, but with Experify it’s easier than ever. People can start conversations or even meet up with others who already have that product to see it in person.
In this episode, Jordan West and René Pfitzner talk all about Experify, how it works, and what brands it would and wouldn’t work for.
Listen and learn in this episode!
Key takeaways from this episode:
- The way Experify works is through community building. People sign up and have conversations with people who already have a particular product that others want to check out.
- Experify works very well with DTC brands that sell high-involvement goods and would not work well with fast-moving ones.
- Price is one dimension but it is more about how involved the consumer is with the product.
- People can redeem points and rewards for signing up and getting involved.
- The conversational approach in Experify is what makes the difference, especially with products that can be used in different ways and circumstances.
- People always look for authenticity.
- Building a strong network and community is crucial for every brand’s success.
Recommended Tool:Slack https://slack.com/
Recommended Audiobook:Siddhartha by Hermann Hesse https://www.goodreads.com/book/show/52036.Siddhartha
Today’s Guest
René Pfitzner is one of the 3 co-founders of Experify. They started the company in Switzerland. They are now based in Switzerland and in California. They help eCommerce brands get people who are interested in their products to talk to people who already own them.
Connect and learn more about René Pfitzner and Experify here:LinkedIn: https://www.linkedin.com/in/rene-pfitzner/
Twitter: https://twitter.com/pfitznerrr
Website: https://experify.io/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Selling digital products alongside your physical products on Shopify is a killer business strategy. Fulfillment costs are next to nothing, but the value that digital products deliver to your customers can be incredible.
In this episode, Jordan West interviews A Bar Above Co-founder Julia Tunstall. She talks about how her company got started, how the pandemic helped their business and all about their experience selling digital products.
Listen and learn in this episode!
Key takeaways from this episode:
- The main reason that Julia and Chris started on Amazon first was because of Amazon FBA, and that they wouldn’t need to be packing their own boxes.
- They launched their own brand in 2018 when they saw that they had built an incredible community around their product and the brand recognition had grown over time.
- They started selling courses on their website and it opened a lot of doors for them.
- The margins on a course are 100%. You’ve got to pay transaction fees on the platforms you’re using but aside from that, fulfillment is free and automatic.
- Courses are also great for Black Friday. You can give discounts on your courses and it costs you almost nothing, but they deliver a lot of value to your customers.
- Right now, influencers on TikTok are A Bar Above’s biggest marketing initiative, bringing in 30% of attributed sales.
- Their secret to scaling is understanding when it’s time to delegate. Get great people and get out of their way.
Recommended Tool:Asana https://app.asana.com/
Recommended Audiobook:Getting Things Done by David Allen
https://gettingthingsdone.com/
https://gettingthingsdone.com/books/
HomeSwapper: https://www.homeswapper.co.uk/
Today’s Guest
Julia Tunstall is a Co-founder at A Bar Above, a barware brand that sells all of the tools needed to make high-end cocktails for home bars. They are also an education company that spends time and effort teaching people how to make great cocktails.
Connect and learn more about Julia and A Bar Above here:LinkedIn: https://www.linkedin.com/in/jctunstall/
Website: https://abarabove.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Paying for the wrong kind of traffic on Google will absolutely kill your conversions.
In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert.
Listen up and learn from this episode!
Key takeaways from this episode:
- By using negative keywords, we’re telling Google that we don’t want to bid on these specific keywords. There are a lot of keywords that we don’t want to show up for, that we might accidentally if not specifically stating otherwise.
- One of the ways that Google ranks SEO is time spent on a page and amount of pages visited. If you’re showing up for irrelevant search terms, you’re not giving value.
- Some of the keyword searches we do not want to show up for:
- Amazon. We do not want to show up for anything to do with ‘Amazon’. If somebody is typing ‘Amazon’, they want to shop on Amazon.
- App. Unless you have an app.
- Article. You don’t want to show up when somebody is typing ‘article’ because they are not at the bottom of the funnel, and their search has very little buying intent.
- Here are a few additional keywords you want to ensure you don’t show up for:
- Benefit/s, blog/s, books, blow-outs, cheap, cheapest, clear-outs (unless you’re running some clear-outs website), closeout, code, coupon code, deal-of-the-week, deal-of-the-day, deals, discount, discount codes, price shoppers, negative reviews, good reviews, comparisons, Amazon reviews, Advice.
- As an eCommerce brand, we also don’t want to show up for location-based searches, unless you have retail locations on that location.
Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
A bunch of mini-wins adds up to a big win. It’s about improving over time and having a systematic approach to solving the problems in running your brand.
In this episode, Jordan West interviews Brendan Bannister of Natura Labs. He talks about the different trends that are happening right now in ecom. He also shares a take on how 99% of eCommerce brands are potentially heading toward bankruptcy if they do not fix some core issues. He shares what these core issues are and how to fix them.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- R&D has a systematic way of understanding why your systems are working or not working and a scientific way to solve your problems.
- Brands are playing a very tough game and you have to understand the complexities of the game that you’re playing to play it well.
- Do not focus on shiny objects. Slow down and focus on solving the micro problems that your brand is having.
- The creative and the messaging are like the bottom of the pyramid that feeds the rest of the brand.
- It's a bunch of mini-wins that add up to a big win. It's about improving over time.
- Sometimes an overabundance of some data may be telling you something wrong or giving you the wrong insights to start turning ads off.
- Brands that are heading towards bankruptcy don't have any strict strategy in what they do, while companies that are doing good are focused strictly on longevity.
Recommended App:Motion App https://www.usemotion.com/
Varos https://www.varos.com/
Recommended Book:Discipline is Destiny by Ryan Holiday https://www.goodreads.com/en/book/show/60018575
Today’s Guest:Brendan Bannister is the CEO and founder of a new research and development organization for eCommerce called Natura Labs. They help brands solve problems and execute as fast as they possibly can.
Connect and learn more about Brendan Bannister and Natura Labs here:
Website: https://www.naturalabs.io/
Twitter: https://twitter.com/naturalabs_io
LinkedIn: https://www.linkedin.com/company/almost-86/
Twitter: https://twitter.com/seeyounvr
LinkedIn: https://www.linkedin.com/in/brendanbannister/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Being consistent with SEO tactics, even if you don’t see immediate results, is a massive mover to getting long-term organic sales and ranking #1 for valuable search terms.
In this episode, Jordan West sits down with SEO expert Joshua George. They talk all about eCommerce SEO and the 5 biggest mistakes brands make on their sites.
Listen up and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
5 Biggest Mistakes eCommerce Sites are Making:
- Not leveraging collection pages. Collection pages are 95% of the time going to be your big money drivers.
- Having no blog. The more blogs you put out there, the more topical relevance your site is building.
- Neglecting link building. The more backlinks you have, the more websites are vouching for your content.
- Not adding internal links. Make sure your blog posts are linking to each other and always linking back to your relevant collection page.
- Keyword cannibalization. This is when two different pages on your website are competing for the same keywords. We don’t want blog posts ranking for keywords with buyer intent.
- It’s not a smart move to use AI purely to write all your content. Use it as a guide to come up with more ideas.
- If you’re wondering how effective your link is, ask yourself how hard it is for competitors to replicate that link.
- Be consistent when it comes to SEO even if you’re not seeing the results. It’s a long-term strategy that generates crazy results once you start ranking.
Recommended App:AHrefs https://ahrefs.com/
Recommended Podcast:Jay Shetty Podcast https://jayshetty.me/podcast/
Today’s Guest:
Joshua George runs a prestigious SEO agency in London called ClickSLice. He has the primary focus on helping eCommerce stores generate more traffic and revenue for their websites.
Connect and learn more about Joshua George and ClickSLice here:Website: https://www.clickslice.co.uk/
Twitter: https://twitter.com/_JoshuaSEO
Free Mini SEO Audit:https://calendly.com/clickslice/cs-seo-discovery-call?month=2023-02
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It is crucial to be well-prepared before a sales launch to get the absolute most out of it.
In this episode, Jordan West walks you through the exact checklist he’s using with his brands to run incredible sales and launches.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Sitting at a desk isn't always the best way to get the most creative ideas.
- There are a ton of things you need to do before a sale or a launch. Ask yourself these questions: (1) Have you clarified what your sale is for? (2) Is it a new product? (3) Is it a holiday? (4) Do you have a coupon code set up for it? (5)Does your code have a definitive start and end date?
- Four weeks before the launch, start thinking about what you need to do to be ready.
- Make sure to schedule some of your reminders and warnings.
- Make sure you're creating and gathering all the assets you need. It's going to give you more room to breathe.
- Two weeks before the sale, create paid ads and conversion campaigns.
- Three days before the sale, make sure inventory is good and that you’ve warned customers.
- If it's a big sale, telling customers too far in advance is not recommended because it’ll cannibalize your sales.
- Give them at least a week to a week and a half warning to get them excited about it.
- You can have a pre-landing page where people can sign up to get updates.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Twitter: https://twitter.com/jordantwestecom
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
We’re going through the winter of eCommerce and brands everywhere are struggling. Nevertheless, brands willing to figure out how to bootstrap through hard times are finding opportunities to scale.
In this episode, Jordan West interviews Taylor Holiday of Common Thread Collective. They talk about the state of eCommerce right now, the attributes of brands that are succeeding right now, and the surprising best channel performance.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Service providers’ number one job is education.
- Even if you have a brand reputation, there's still the reality that trust = consistency x time. You have to spend more time educating why you're doing what you're doing.
- We're in a tunnel, there's a light at the end, but we've got some challenging times ahead. At the end of that, there's going to be more resiliency, more innovation, and better businesses.
- Moving way too slowly and conservatively when you can capture a ton more market value can be your biggest mistake.
- There's still nothing close to Meta ads. It’s still so disproportionately the best primary value capture opportunity for every business.
- Google is always going to be the king of demand capture.
- Diversification is the siren's song of death. There is an opportunity cost to every dollar that you take out of Facebook and put into an alternative channel. That opportunity cost is damaging.
- The fundamental inhibitor to most businesses' growth is the lack of financial understanding.
Recommended App:Statlas.io https://statlas.io/
Recommended Book:Competitive Strategy by Michael Porter
https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487
Today’s Guest:
Taylor Holiday is an athlete and is now the CEO of Common Thread Collective. They are an eCommerce growth agency that helps brands that have a clear sense of who they are, do a great job in building their brands, and are looking for growth strategy.
Connect and learn more about Taylor and Common Thread Collective here:Website: https://www.commonthreadco.com
LinkedIn: https://www.linkedin.com/in/taylor-holiday-a169b322
Twitter: https://www.twitter.com/taylorholiday
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Are you thinking of dipping your toes into the Amazon waters? You need to know the right foundations to begin with and the pitfalls to avoid to have a greater chance of success.
In this episode, Amazon Expert Betsy McGinn talks about all of the pitfalls she’s seen with DTC brands jumping over to Amazon and shares some valuable tips on how you can avoid these mistakes and the things you should know before making the move.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Having a parallel DTC and Amazon Strategy at the same time is the best way to go for a lot of different reasons. Both of them work so well together.
- Getting your account set up correctly is where people struggle at the very beginning. It can take months to activate your account correctly. When done incorrectly, it could lead to Amazon shutting down your account.
- If somebody goes to your page and it looks mediocre, they're probably going to go somewhere else where it looks better.
- The only things that are indexed in search are the product title and 5 bullet points. These are the most important two things you should do.
- Discounting is not the best tactic on Amazon.
- What tends to work on Amazon is coupons. They can work as great acquisition tools.
- Amazon shoppers expect a fair price but surveys show that the top reason why people go to Amazon is for selection, free delivery, and the speed of delivery. They expect fair prices but they don't go specifically for the price.
- Don't let a series of tactical decisions substitute for a well-crafted strategy.
Recommended App:Helium 10 https://www.helium10.com/
Jungle Scout https://www.junglescout.com/
Recommended Podcast:How I Built This? with Guy Raz https://wondery.com/shows/how-i-built-this/
Recommended Book:The Amazon Roadmap https://www.amazon.com/Amazon-Roadmap-Innovative-Brands-Reinventing/dp/194964202X
Today’s Guest:Betsy McGinn is an Amazon Expert. She had been working for 16 years in eCommerce with consumer product brands.
Connect and learn more about Betsy McGinn here:Website: https://www.mcginnecomm.com
LinkedIn: https://www.linkedin.com/in/betsy-mcginn
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Create awesome content and Tiktok will do the rest!
In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with videos about your products and base them on what’s trending on the platform.
- TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
- Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
- Mix up your videos with some comedy trends on TikTok.
- Try to post daily or 5-6 days a week.
- People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
- Gaming the system is creating awesome content.
- When you see an opportunity to scale, go for it.
Today’s Guest:
John Roman is the CEO of Battlbox.
BattlBox provides subscriptions for outdoor survival gear packages.
Connect and learn more about John Roman and Battlbox here:LinkedIn: https://www.linkedin.com/in/john-roman
Blog: https://www.onlinequeso.com
Website: https://www.battlbox.com
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The cost of advertising is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.
In this second of three ‘Best of 2022’ episodes, Jordan chats with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Costs go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.
- Getting creative with longer copy ads gets people more engaged at lower costs.
- TikTok is the fastest-growing platform in the world that is still developing rapidly.
- Triller, a competitor of Tiktok, is also an opportunity for content creators.
- Repurpose content from Tiktok.
- Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.
- Google search brings great traffic.
- Find good people and give them the infrastructure they need to be successful.
- Every time you double your numbers, the way you operate has to change or you won't be able to scale to the next level.
- Anyone can figure out how to get working ads going, but the confidence to spend is very important.
Recommended Apps:LanderLab https://www.landerlab.io
Eight Sleep https://www.eightsleep.com
Recommended Audiobooks:Gym Launch Secrets by Alex Hormozi https://www.gymlaunchsecrets.com
Can’t Hurt Me by David Goggins https://www.davidgoggins.com
Atomic Habits by James Clear https://www.jamesclear.com/atomic-habits
Today’s Guest:Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.
In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business.
Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:Website: https://www.7figureentp.com
YouTube: https://www.youtube.com/7FigureEntrepreneurPodcast
Instagram: https://www.instagram.com/7figureentp
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.
In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Some of the most successful companies in the e-commerce space are marketing-driven companies.
- Paid media is a great way to start getting more eyes on your site.
- You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.
- When making ads on Tiktok, use their tags, sounds, and filters.
- The most important thing in making TikTok content is to make the first two seconds a huge attention grabber.
- Younger generations have already adopted TikTok and now older generations are starting to adopt TikTok.
- TikTok content, being short and sweet, suits people's short attention spans.
- Use Triple Whale to track attribution since TikTok's attribution is lacking.
- The more numbers that you can track, the more that you can plan for your future.
- Build a community and listen to your customers.
Today’s Guest:
Chad Ross is the Founder and CEO of Dorsal Bracelets
Dorsal Bracelets A lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.
Connect and learn more about Chad and Dorsal Bracelets here:Website: https://www.dorsalbracelets.com
Twitter: https://www.twitter.com/chadross_
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers.
In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle.
Listen and learn in this episode!
Key takeaways from this episode:
- One of the biggest ways to create an incredible offer is to call out a specific audience.
- Make sure that you are talking to these specific customers through your campaigns and offers.
- Twik reorganizes collection products and navigation into what their data shows will be the most likely to be purchased. The results are phenomenal.
- Retargeting people with the products that they saw is incredibly important. You don’t wanna just chuck your brand out there for them.
- Make sure that you also get in on the post-purchase side of things and personalize things there.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success.
In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail Success and what happens when you are weak in one of these pillars.
Listen and learn in this episode!
Key takeaways from this episode:
- You don’t have to do what others are doing to make a presence on social media. Do what you do best and what you are good at.
- Some content is just for engagement and not for product selling.
- The Five Pillars of Retail Success: Money, Sales, Customers, Marketing, and Impact.
- Even if you have a retail or an eCommerce store, you should still have a brand because a brand is what sells. It’s not the products that sell.
- At any one time, one of these pillars is weak.
- When the whole team works together on the same pillar, that’s when you see massive growth.
- Don’t forget to also prepare for the best-case scenario that can happen in your business.
- Good customers don’t want discounts because they don’t find the same value in those discounted products.
- When you give a buy 1 get 1 free offer, your best customers think that they are getting something.
- Focus on the pillar that you are most weak at.
Today’s Guest
Salena Knight is a former multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist.
Connect and learn more about Salena Knight here:Podcast: https://salenaknight.com/podcast-2/
Website: https://salenaknight.com/
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Offers are the most important thing in any of your campaigns. Having incredible offers can change your eCommerce business.
In this episode, Jordan West shares some important tips on how to make viral offers and the key elements included in a viral offer.
Listen and learn in this episode!
Key takeaways from this episode:
- Focus on a specific product.
- Coming up with an offer is not a brand thing. It could be a bundle but it has to be a specific product that you’re focusing on.
- Items in an offer must have relevance to your audience, scarcity as a reason to purchase now, create a transformation in your customer, and appeal to a specific audience.
- Test at least 10 new offers a month. That’s one offer every 3 days.
- To test your offers, look at top-of-the-funnel metrics first and work your way down the funnel.
- See what works and what you need to improve.
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
A new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever?
In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced.
Listen and learn in this episode!
Key takeaways from this episode:
- Whitelisting is where an influencer grants you to use their profile to run ads with. This can be incredibly powerful.
- The idea of this new kind of whitelisting is to use these profiles not just to run regular ads but to run an ad through an article on a third-party website.
- Some of the scalable results seen on upGrowth Commerce with this kind of Whitelisting are:
- 69 purchases at $9.84 per purchase.
- A CPM of $8.77
- Cost Per Click at $0.56
- ROAS of 14.43
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to Twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with?
In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship with them.
Listen and learn in this episode!
Key takeaways from this episode:
- If you want to get a license for a particular brand, reach out to their licensing team or product teams, and start building the relationship.
- Focus on branding and building a community first.
- You have to understand who you want to reach out to and partner with to get your foot in the door.
- Find out how you’ll make brands excited to work with you and why you should be working together.
- Create as much content as possible.
- Continue creating products that you are passionate about and find people that align perfectly.
Recommended Tool: Archive
https://archive.com/
Recommended Podcasts:https://www.triplewhale.com/podcasts
Today’s Guest
Yanal Dhailieh is the founder of Peace Collective, a lifestyle apparel brand that allows individuals to show pride in who they are and where they come from.
Connect and learn more about Yanal Dhailieh and Peace Collective here:Instagram: https://www.instagram.com/therealyd/?hl=en
Twitter: https://mobile.twitter.com/yanaldhailieh
Website: https://www.peace-collective.com/
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:https://www.secrets.upgrowthcommerce.com/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
With shoppers’ attention spans getting shorter, it’s never been more important for you to understand your customers and make their shopping experience as personalized as possible.
In this episode, Jordan West and Roi Sorezki talk about Twik, the problem that Twik solves, and the incredible results of using it on Shopify stores.
Listen and learn in this episode!
Key takeaways from this episode:
- People’s attention spans are becoming shorter and shorter. They always need to see what’s relevant for them or will quickly lose interest. This is why giving customers a personalized experience is so effective.
- 2023 is going to be a year of AI. Stores will be presented with a lot of autonomous solutions to ace their processes
- Giving unique product descriptions to every customer is close to being possible.
- Having a well-defined strategy and ensuring that you can properly measure it is the best way to keep improving.
Recommended Tool: ChatGPT
https://openai.com/blog/chatgpt/
Recommended Book: The Power of Now by Eckhart Tolle
https://books.google.com.ph/books/about/The_Power_of_Now.html?id=sQYqRCIhFAMC&printsec=frontcover&source=kp_read_button&hl=en&redir_esc=y#v=onepage&q&f=false
Today’s Guest
Roi Sorezki is the founder and CEO of Twik, the world’s only autonomous personalized engine for eCommerce stores.
Connect and learn more about Roi and Twik here:LinkedIn: https://www.linkedin.com/in/sorezki/?originalSubdomain=il
Website: https://www.twik.io/
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand.
In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand.
Listen and learn in this episode!
7 Promotions that won’t Ruin Your Brand:
- Free Shipping Offers. It’s great to run this as a promotion and it’s super effective if you usually charge for shipping.
- Buy 1 Get 1 Offer. You can take a higher-margin item and give it away for free to show tons of value.
- Limited Time Offers. Urgency is a good selling tool, so creating a sense of urgency by offering this is always effective.
- Bundles. When you offer customers bundles, you’re giving them everything that they need in one package.
- Gift with Purchase. This can be a high margin for you but also has a high perceived value.
- Samples or Trials. These are good to get people to try out your products.
- Jumping on Holidays. Check out www.nationaltoday.com and check the special types of holidays that they break down to see which holidays suit your company.
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:
https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
New year, new agency. Is now a great time for you to switch agencies?
It may not be an easy step to do, but when does it make sense to do this switch?
In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency.
Listen and learn in this episode!
Key takeaways from this episode:
5 Reasons Why You May Need to Switch Agencies:
- You’re not satisfied with your current agency and you’re looking for better results. You’re asking them for new possibilities and new things to try, but your agency might just be doing the same thing over and over again. Without good strategic thinking, you’re just going to be flushing money down the toilet.
- You have just outgrown the current agency and need to partner with somebody with more resources and expertise. There’s a reason why some agencies are bigger and why you need them.
- You may want to try a different approach to marketing. You may need an agency that has that different expertise or specialties.
- You’ve launched something new. You need someone that will help you build your online presence and drive sales to that specific landing page and you may not have anybody to do that right now.
- There’s a big leadership change happening. You need an agency to align with that new direction.
This month's sponsor is twik: your personal shopper prediction expert.
As the world's only one-click autonomous personalization engine, twik reorganizes product collections and navigation for each user. No Code, No setup & No maintenance is required.
Visit twik.io to learn how you too can boost conversion rates & store revenue.
Promo Code: 'UPGROWTH'
After adding the app, go to twik's 'Settings' tab and 'UPGROWTH' as a coupon. This will extend your trial period with 30 more days of unlimited usage. This offer is only available to the first 500 listeners redeeming the coupon.
Get the latest strategies, tips, and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
Join the Beta:https://www.secrets.upgrowthcommerce.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow.
In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands.
Listen and learn in this episode!
**Key takeaways from this episode:
-
Omnichannel**
-
As shopping returns in real life, 2023 is going to be the time when brands have to optimize for going omnichannel. This starts with your unit economics.
- 75% of buyers use multiple channels before purchasing.
- You’ve got to be everywhere that your customer is.
- If you are doing 7 figures, this is not an option.
-
You need to be set up fulfillment-wise to do this.
-
Mobile Shopping
-
Make sure that you are set up for the mobile experience.
- Design mobile first.
- Make sure that your site speed is up to snuff.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter?
In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages.
Listen up and learn from this episode!
Key takeaways from this episode:
- Looking at the ad scent meant looking at what the ad said, how it looked, and felt, the copy in the ad, and what the ad promised. Does it line up with the landing page?
- Do not run a product ad on a homepage or a collection page.
- You need to know who your customer is. You need to know who they are so that when you’re talking to them in your ads and they land on the landing page, they see themselves on your page.
- When you’re creating the landing page, always think of the ad. When you’re creating the ads, think of the landing page. Those 2 things go together like bread and butter.
- Remember to use a benefit-oriented headline. The benefits are what the person becomes by using your products.
- Write clear and relevant content on the landing page. Make sure that there’s obvious relevance to the ad.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Snapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started?
In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers.
Listen and learn in this episode!
Key takeaways from this episode:
- Meta gave a ton of businesses $15,000 ad credits. Snapchat didn't do that but CPMs over Black Friday was about $2.50.
- Snapchat is very top-of-the-funnel, but there’s a ton of potential to start conversions with your potential customers there.
- Like Instagram and TikTok, Snapchat’s the favorite platform for Gen Zs and Millennials.
- Millennials are the ones who have money and are spending it.
- Snapchat Ads are either images or full-screen vertical videos. Everything needs to be vertical.
- Similar to IG stories, they appear in between organic Snapchat content. If you have ever done IG Story Ads, that’s essentially what Snapchat Ads are.
- 48% of US users, ages 15-25, have used Snapchat in the last few years.
- There’s a massive opportunity with Snapchat to take advantage of these low CPMs and great audiences that have money to spend.
- If you’re okay spending money on Facebook, IG stories, and reels, you should be okay spending money on Snapchat or at least testing it out for your brand.
- Snapchat gives you lots of opportunities to target customers. It is a proven eCommerce channel.
- Adding more budget daily doesn't necessarily scale your campaigns in the same sort of way that scaling horizontally with new offers and new audiences do.
- Your site needs to be fast. If you’re sending people straight to your website, that website should better be fast. If it's not, you aren't going to see the results that you want.
- People on Snapchat are constantly swiping and looking for the next video. If they have to wait for more than a second and a half, they’re gone.
Different kinds of Snapchat ads:
- Product Catalog Ads - This is a feed for your product. Once you upload your feed and create a catalog, Snapchat will automatically create product ads in your chosen format.
- Single-image or Video Ads - these are full-screen video ads that can be used for different objectives. They cover the entire screen so they’re really good to draw the user’s attention.
- Collection Ads - you can have your landing page exist on Snapchat. If you have the option of testing shopping ads right in the platform, do it.
- Filter Ads - these ads target audiences within a specific location. You can also create an audience for your filter ads based on interests, age, and gender.
- You need to weigh your results from Snapchat both on the Snapchat platform and an attribution tool like Triple Whale.
- If you are seeing zero results from Triple Whale and several purchases from Snapchat, don’t necessarily trust TW. There may be some issues going on.
- If you’re looking for help with your Snapchat marketing, look no further than Upgrowth Commerce.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Consumers’ attention has shortened throughout the years but customers will always look for a great experience and appreciate being given value.
In this episode, Tom Coburn talks about the best kind of interactive experiences on a website and the most effective kinds of quizzes for eCommerce brands. He also shares some valuable tips on how and when to capture leads.
Listen and learn in this episode!
Key takeaways from this episode:
- Quizzes provide a better shopping experience on your website, drive more sales, and help brands with data-gathering.
- When most people see an email popup, they close it immediately. Instead, it’s more effective to have your pop-up be a prompt to take an interactive quiz.
- E-commerce marketers are trained to remove steps, but it’s the equivalent of asking someone for their phone number as your opening line.
- People don’t want intrusive, in-your-face experiences. They want to engage with content and they want something valuable given to them.
- You’re balancing capturing leads, driving sales, and giving people a good experience. The right balance is to do the lead capture before the product recommendation but make it skippable. Don’t make it required.
- Your quiz must be optimized for every device.
- Try to start with some fun and engaging questions.
- The biggest drop by far in quizzes is on the first question. Once they answer the first question, there’s an average completion rate of 85-90%. Getting that first click is crucial.
- The quiz type depends on the channel, the environment of where the consumer is, or how high or low in the buying funnel they are.
- Don’t position the click-through rate as the main KPI from your quiz. It’s more about what happens after the first click.
Recommended Tool:Loom https://www.loom.com
Recommended Podcasts:The Tim Ferriss Show
https://tim.blog/podcast/?amp
Tara Brach
https://www.tarabrach.com/talks-audio-video/
Sam Harris
https://www.samharris.org/podcasts
Recommended Audiobook:My Big Toe by Thomas Campbell
https://www.audible.com/pd/My-Big-TOE-Awakening-Audiobook/B00DICF4B2
Today’s Guest
Tom Coburn is the CEO of Jebbit, a no-code platform that helps brands design quizzes without technical support.
Connect and learn more about Tom Coburn and Jebbit here:
LinkedIn: https://www.linkedin.com/in/tomcoburn?trk=public_profile_browsemap
Website: https://www.jebbit.com/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Are giveaways a thing of the past or are they a powerful opportunity?
In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective.
Listen and learn in this episode!
Key takeaways from this episode
Doing E-mail Giveaways:
- Make sure that you’re sending emails right away when they opt-in and give new signups a chance to opt-out.
- When the giveaway is over, let them know if they didn’t win, but give them a discount code. A dollar amount discounted is recommended.
- Create an email series. In this, include an About Us.
- If they are not engaged after 10 emails, get them off your list.
Other things to remember when doing giveaways:
- Make sure that you are cross-pollinating with brands and products that make sense. Find brands that have similar audiences but not similar products and don’t fill similar needs.
- Organic reach is great, but you can also use paid traffic to amplify your giveaways.
- Start getting creative with your giveaways.
- If people have approached you about giveaways and you think that you’re too good for it, you’re not.
- The whole goal of this is to help each other. We have different customers that we want to help.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Brand value will always be the most important part of your business. The more relevant your products and services are, the greater the chance it will be for people to choose your brand wherever you are in the marketplace.
In this episode, Isaiah Fritz of Online Selling Partner talks about his journey in the evolution of his business today. He also shares what is working on Amazon right now and other third-party marketplaces that his company is keeping an eye on.
Listen and learn in this episode!
Key takeaways from this episode:
- It’s hard to compete with new sellers coming to Amazon and trying to undercut your prices, but having brand equity, external traffic, and making sure that you have a strong brand outside of Amazon is going to help you be successful on the platform.
- Conversion rate growth is probably the biggest thing that an Amazon advertiser needs to focus on.
- You have to have a reason why people are choosing your brand.
- Walmart is improving but still has a lot of areas to improve on. If you think dealing with Amazon’s bad, dealing with Walmart is 10 times worse.
- At the end of the day, where the traffic is where you’re going to make the most sales.
- Surround yourself with awesome people and build an awesome culture where everybody has the same vision that they are striving for.
- Hire based on culture, not on talent.
- Look years ahead to make sure that the processes and the things you’re implementing now are going to help you scale.
Recommended App:Amazon Brand Analytics
https://sellercentral.amazon.com/help/hub/reference/H2Z5B4HMF5ZXCG2
Keepa
https://keepa.com/
Today’s Guest
Isaiah Fritz is a young entrepreneur who is the founder and CEO of Online Selling Partner, a company partnering with major brands to help grow their sales and brand in the eCommerce world.
Connect and learn more about Isaiah here:LinkedIn: https://www.linkedin.com/in/isaiah-fritz/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
With Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter?
In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform.
Listen and learn in this episode!
Key takeaways from this episode:
Advertising on Twitter to test out:
- Twitter Promoted Ads. Ideal for measuring KPIs that are beyond CPA and Return on Ad Spend like Brand Lift.
- Twitter Follower Ads. Ideal for growing your brand and building your Twitter following.
- Twitter Amplify. These allow pre-roll video ads on content, allowing you to sponsor videos from specific creators.
- Twitter Take-overs. These allow brands to place sponsored ads in the What’s Happening section of the Twitter Home Page and on the Trending tab on the Explore screen, essentially hijacking the news feed to give the impression that there’s a lot of buzz around your brand.
- Branded Hashtags Ads. These allow you to add visual components that automatically appear when someone uses your hashtag.
Ad Specifications:
Tweets: Max 280 characters
Images Size: Similar to what you create for Meta. (1200px x 1200px)
Video Max Length: 2 minutes and 20 seconds.
- At this point, Twitter shouldn’t be used as a massive conversion engine, but instead as a top-of-the-funnel way to get people introduced to your brand.
- Think of Twitter as a great way to place your content in front of people without the expectation of a sale immediately.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Doing large-scale deals with major luxury brands will never be easy or quick, but going through its process is beyond worthwhile.
In this episode, Phillip Ashley Rix of Phillip Ashley Chocolates talks about some of the interesting ways that they’re generating revenue, and the work that goes into major partnership deals with brands like Cadillac.
Listen and learn in this episode!
Key takeaways from this episode:
- By understanding who we are as a brand identity and as a brand within ourselves, we’ll know who we work best with and how we work best.
- Evaluate and solidify your core processes.
- In any recession, rich people will always have money. It’s important to think about that for your product lines.
- Try to be intuitive and observant of what’s happening.
- Always listen to your customers.
Recommended App:Slack https://slack.com/
Recommended Podcasts and Audiobooks:The Breakfast Club
Club Shay Shay
https://podcasts.apple.com/ph/podcast/club-shay-shay/id1531023690
Earn Your Leisure
https://podcasts.apple.com/ph/podcast/earn-your-leisure/id1450211392
Profit First
https://mikemichalowicz.com/profit-first/
Today’s Guest
Phillip Ashley Rix is the founder, CEO, and Master Chocolatier at Phillip Ashley Chocolates. They do a lot of custom work for brands.
Connect and learn more about Phillip here:Website: https://www.phillipashleychocolates.com
Instagram: https://www.instagram.com/phillipashley/?hl=en
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It is natural for people to want to connect with others, especially with those with the same kind of interests. They want to create experiences with each other. This is where a strong community starts.
In this episode, Sean Huntington talks about how he built a community. He and Jordan have exchanges about the influence of building a community and a brand.
Listen and learn in this episode!
Key takeaways from this episode:
- People want to connect. We want to create experiences and have a sense of belonging. Community is the collision of both of those.
- Seeing the commonalities between these people will help you focus on what your brand is about.
- Get inside the minds of your target customers and audiences and analyze what motivates them.
- Facilitate the interaction between community members.
- Think about the individual first and how to create one-on-one relationships. Valuing that one person will ripple out and compound over time.
- Listen and look at feedback.
- Community is not an email list. An audience does not equal community.
- A community is a group of people talking to each other without you there.
- If a community talks badly about you, listen to that feedback.
- You want people either raving or complaining about your brand because that means that they care.
- You cannot build a long-term brand without revenue. All of that will be easier if you have a solid brand and a solid brand strategy.
- Community and brand are becoming synonymous.
- NFTs are dead in the sense that over the very short term, the word NFT is going to disappear and it’s going to reemerge as loyalty, digital memberships, digital assets, and digital collectibles.
- Take the time to be very clear on what it is that you want to accomplish.
Today’s Guest
Sean Huntington is the founder of HoneyHaus and Keep Nature Wild. He is an expert in understanding people, connecting them, and building a strong organic community.
Connect and learn more about Sean Huntington here:
LinkedIn:
https://www.linkedin.com/in/seanhuntington/
Podcast:
Build Stuff. Be Kind https://www.audible.co.uk/pd/Build-Stuff-Be-Kind-Podcast/B0BDZZ7TYV
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
AI technology is becoming smarter as time passes and it’s happening incredibly fast. Knowing how to utilize these technologies to complement our marketing and copywriting skills will give us far superior output in terms of quality and efficiency - for those of us willing to adapt to this new technology, we have nowhere to go but up.
In this episode, Jordan West talks about Open AI, Chat GPT, DALL-E, and more AI products that technology is bringing to marketers and the world of eCommerce. He discusses what these mean for businesses and the world in general.
Listen and learn in this episode!
Key takeaways from this episode:
- Chat GPT is an interesting program that allows you to ask AI to do any writing task you need.
- While AI technology can automate certain tasks and make writing more efficient, it’s unlikely to fully replace human copywriters, at least for now. Instead, AI technology can assist copywriters by radically improving output.
- AI technology doesn’t have that human touch of creativity and strategy yet.
- DALL-E creates artwork that has never been created ever before when given a prompt.
- You still need to know what your audience wants. Knowing your audience through real human conversations is way more important than ever before.
- Focus on strategy and what makes your brand unique.
- Knowing how to use and harness these technologies will be what the next 10 years look like.
- Knowing how to play with these technologies and not allowing them to completely overtake the value that you bring to the table will be invaluable in the future. Focus on human interactions.
- Go to Open AI and start playing around with it. Ask tough questions.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
A business stops growing when the leader keeps using a leadership style that is not fit for the next stage it is supposed to be in. When you know what stage you are in your business, you can identify the style that fits your present needs to keep you growing.
In this episode, Matthew Pohl from The Rewild Group talks about the different stages of business growth, how you should change your leadership style throughout these different stages, and how important it is to know which stage you are in your business right now.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- What drives complexity is not the age or the revenue of the business, but the number of people involved in that organization. The more people you add, the more complexity there is.
- Organizations stop growing because the leadership doesn't understand that they keep acting like they're in a previous stage. They don't realize that things have changed underneath them.
- When you're misaligned with the rules of growth, you may not realize that you’re carrying a bunch of weight that is holding you down.
- As a leader, the CEO can spend time in three different ways— as a specialist, manager, and visionary.
- You as the CEO still need to grow those managers that you're putting in place to do the day-to-day management. They still need you.
- As a CEO, you have to be more of a chameleon than your managers and everybody else.
- The six different leadership styles are visionary, coaching, commanding, pace-setting, democratic, and affiliative. Each one is needed in a different stage of the business.
- Having a roadmap and being aligned with the rules of growth is the key to scaling your business.
Recommended Tool:Trello https://trello.com/
Recommended Podcast:Craig Groeschel Leadership Podcast
https://www.life.church/leadershippodcast/
Primal Leadership
https://www.amazon.com/Primal-Leadership-New-Preface-Authors/dp/1422168034
Today’s Guest:
Matthew Pohl is the founder and owner of The ReWild Group, a business consulting firm dedicated to multiplying the number of exceptional businesses globally. They provide resources to small and mid-size businesses for business growth.
Connect and learn more about The ReWild Group here:
Website: https://www.rewildgroup.com
Guidebooks:
The Stages of Growth Guidebooks
https://www.amazon.com/gp/product/B099GCY7MG
The Element Guidebooks
https://www.amazon.com/dp/B0B2VQ6G2L
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It’s always amazing to see people bootstrap into something much bigger. To grow a company using limited resources takes a lot of creativity and determination. There’s a lot to learn from this kind of journey.
In this episode, Erica Rankin from Bro Dough talks about what it’s like to bootstrap a business to a level where you’re talking to investors. She shares what's working for her in marketing and the biggest mistakes she's made this year.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Bootstrapped companies understand how to and not to spend money.
- When you look back at the time when you were bootstrapping, you’ll realize that it was an important time for you to learn.
- Putting it all out there and being consistent is the secret when you’re using social media platforms.
- When you go online, see all the shiny stuff, and you’re not achieving the same level of success, it can be hard and very discouraging.
- Experiences are so valuable when people are willing to share them.
- Show up and build a community. The journey gets people on board and turns followers into fans and almost friends.
- Being on TikTok is all about getting exposure, building the story, and doing what your competitors aren’t. It’s putting in the effort and compounding the interest.
- You’re not going to see the ROI right away, but it will come.
- Do not make decisions too quickly. Do tons of research, figure things out, and reach out to advisers.
- Being scrappy and not spending tons of money where you don’t need to is the secret to successful bootstrapping.
- Automate, delegate, lay out your business, and put things where they should be.
Recommended Tool:HootSuite https://www.hootsuite.com
Shield https://www.shieldapp.ai
Recommended Podcast:The Ed Mylett Show
Apple Podcast:
https://podcasts.apple.com/ph/podcast/the-ed-mylett-show/id1181233130
Spotify:
https://open.spotify.com/show/19TdDBlFkqh7uevYO0jFSW
Today’s Guest:
Erica Rankin is the founder and CEO of Bro Dough, a cookie dough company that provides a healthier way to indulge in this childhood treat.
Connect and learn more about Erica and Bro Dough here:LinkedIn:https://www.linkedin.com/in/ericabrodough/?originalSubdomain=ca
Instagram: https://www.instagram.com/brodoughcanada/?hl=en
TikTok: https://www.tiktok.com/@brodoughcanada?lang=en
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it.
In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers’ checkout experience.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
What exactly is checkout process optimization?
-It’s figuring out where in that checkout process are the biggest issues and solving them to improve user experience.
Tried and tested tips to optimize your checkout process:
- Allow guest checkouts. Don’t make people put in their information or make an account to go through. Recent stats show that when people have to create an account, it causes 34% higher abandoned cart rates.
- Offer free shipping. If there is a point where you can offer free shipping, do it! Another great option is to offer tranches where at a certain spend they get discounted shipping and at a higher spend they earn free shipping. This can be great to get people to up the average order value. A recent study resulted in a 37% uplift in conversion from free shipping.
- Provide multiple payment and shipping options. Continue to stick with Shop Pay if you are on Shopify. You can get better credit card rates out there but the sacrifice in all of the functionality that Shop Pay has is not worth it. Offer buy now, pay later on your website. There’s no reason not to accept all payments that are out there. Use Google’s auto-address.
- Have security badges. These will increase and keep your customers’ trust.
- Have your checkout be designed for mobile. That’s where everyone’s shopping nowadays.
- Reduce as many form fields as you can. Don’t make it complicated. Just get the information that you need from people. Have the option of receiving emails and SMS messages, but don’t have the opt-in be checked automatically.
- Offer live chat support within the actual checkout area. Have this and an FAQ to help customers without having to leave the checkout page.
- Use the Rebuy app. Use apps like Rebuy to upsell within the cart itself.
https://www.rebuyengine.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Your products are what create your brand. You always have to believe that your product is different and nurture the relationships that you have built with the customers who already love your brand.
In this episode, Bryan Marville, founder of Worn Brand, talks about how they acquired customers and how they acquired a massive amount of customers with subscription box partnerships. He also shares what is working for them in 2022 when it comes to marketing.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Always believe in your product and improve them.
- Nurture your existing relationship with customers.
- Plan and forecast to be able to send products and discount coupons to customers. This will create a lot of customer relationships.
- Some partners are just looking for crap to put in the box for free. If that’s the case, just eject and get out of there.
- You can pair low-cost CPM with server-side analytics to get interesting audience insights.
- Understanding the journey is where you are going to start optimizing your spending.
- Have a product that people want to come back and buy a second time and create variants of that product that will continue to do that.
- If you are starting over with new relationships with customers, you are going backward.
Recommended Tool:Varos https://www.varos.com
Recommended Podcast:SmartLess Podcast
https://podcasts.apple.com/ph/podcast/smartless/id1521578868
https://open.spotify.com/show/0Yzd0g8NYmn27k2HFNplv7
Today’s Guest:
Brian Marville is the founder of Worn Brand.
Worn Brand is a brand of high-quality socks with innovative features designed for work and outdoor occasions.
Connect and learn more about Bryan and Worn Brand here:Website: https://wornbrand.com
LinkedIn: https://www.linkedin.com/in/bryanmarville/
E-mail Address: marville@wornbrand.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
There is so much potential to scale if you have a great product, the knowledge of how to drive demand, and the confidence to take the risks to go against what everyone else is doing.
In this episode, Jordan interviews Brett Swensen from Kizik. They talk about rapid growth and how to test long- and short-form creatives efficiently.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It always starts with a great product. A product that you can get behind and people believe in is number one.
- You sometimes have to redefine the things that are already there for a long time to drive sales.
- You can have several hooks from a long-form video and test different elements of the video to determine which are performing well.
- You have to have that kind of belief that you can drive demand and build it.
- What’s working in short-form videos is authentic UGC.
- Going against what everyone is doing and looking at unique ways where you can break through the noise are the best ways to scale.
- Leverage the creatives you have and make the most of them.
Recommended App:Figma https://www.figma.com
Recommended Podcast:E-commerce Secrets Podcast
https://podcasts.apple.com/ph/podcast/e-commerce-secrets-to-scale/id1532975989
Out Alive Podcasthttps://www.backpacker.com/survival/out-alive-podcast/
Today’s Guest:
Brett Swensen is the VP of Marketing at Kizik. Kizik is a hands-free footwear brand for men, women, and kids.
Connect and learn more about Brett and Kizik here:Website: https://kizik.com/
Instagram: https://www.instagram.com/wearkizik/
TikTok: https://www.tiktok.com/@wearkizik
LinkedIn: https://www.linkedin.com/in/brettswensen/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Your site speed is a vital part of your potential customers’ experience. It can make or break your conversion, so it is important to put it as one of your top priorities.
In this episode, Jordan West talks about the number one conversion killer– your site speed. He shares why site speed matters so much to your conversion rate and your overall experience and how you can improve your site speed.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Why Site Speed is a Big Deal:
- User Experience. People are goldfish. If your site takes 3-4 seconds to load, people will think that the site’s broken.
- Google Ranking. Google recognizes your site speed. If your site isn’t meeting core web vitals, you’re not going to rank for the keywords that you are trying to rank for.
Now that we have Shopify 2.0, things are running a lot faster and the code is a lot cleaner.
How to Improve Your Site Speed:
- Move over to a Shopify 2.0 theme now.
- Optimize your images and videos.
- Rename your images with keywords.
- Weigh if it’s better to replace GIFs with static images.
- Remove unnecessary ones and also take out excess codes.
- Migrate over to Google Tag Manager. It will allow you to handle tons of different tags without hurting your code and slowing your store down.
- Minimize redirects and broken links. Use permanent redirects.
- Check your store speed performance. Do not trust Shopify speed indicators.
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Quizzes are an efficient way to collect data, understand your customers, and help them find the best product for them.
In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Merchants must build direct relationships and understand who their end customers are.
- The premise of a good quiz is that there has to be an exchange of value. There’s no barrier to people sharing their information but they need to get substantial value back in return.
- Once you know what your hook is, you want to get an understanding of what data points you need to create segments or dynamic personal recommendations effectively.
- For clothing brands, some of the main use cases are style guides or fit guides.
- Make sure that the quiz lives on your site instead of going to a subdomain you don’t want.
- Some brands use quizzes as an exit intent pop-up.
- With Black Friday and Cyber Monday coming up, it is effective to use quizzes on your existing email list.
- The benefit of a quiz is that you’re able to ask more questions in an engaging way, then you can use conditional logic to dig deeper and make it more of a personalized experience.
- Challenges and goals are great ways to start, from there what matters most are gathering contact information and recommending a product.
Recommended App:Canva https://www.canva.com
Descript https://www.descript.com
Recommended Podcast:Fresh Air with Terry Gross
https://podcasts.apple.com/ph/podcast/fresh-air/id214089682
The All-in Podcast
https://www.allinpodcast.co
Today’s Guest:
Gen Furukawa is a co-founder of Prehook. They help Shopify merchants create amazing shopping experiences through quizzes and product recommendations.
Connect and learn more about Gen and Prehook here:Website: https://prehook.com
E-mail Address: gen@prehook.com
Twitter: https://twitter.com/genfurukawa
LinkedIn: https://www.linkedin.com/in/genfurukawa/
See what the quizzes look like here: https://prehook.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Authenticity in what you are doing is not only a great skill for building an organic and loyal community but can also increase your profitability exponentially.
In this episode, Ryan Rock of Fatboy Surf Club talks about their journey of how they moved from an apartment to a warehouse, how they’re getting an incredible return on ad spend on Facebook and Instagram, and the kind of things that they are doing to get those returns.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It’s key to listen to customer reviews to be able to maintain what they like and improve.
- Make sure to make customers feel like they are part of your brand.
- Repost what your fans tag you in to encourage future tags.
- Learn to scale sustainably.
- Check pre-sales to understand better what the demand is going to be like.
- Know your numbers on how much to spend to get to your next sales goal.
- Create a community of organic and loyal followers online.
- Your ads should focus on your cause.
- Be authentic and stay true to the things that you like and that your customers also like.
- Make sure that all your ducks are in a row so that you are ready to scale.
Recommended Tool:Presale Manager https://apps.shopify.com/pre-order
Recommended Podcast:The Greatest Salesman in the World Podcast
https://thegreatestsalesman.com/podcast/
Today’s Guest:
Ryan Rock is a co-founder of Fatboy Surf Club. Fatboy Surfclub is an e-commerce apparel company based in LA putting the fun back into life and surfing. A portion of all their proceeds benefits the Save the Manatee Foundation and other ocean conservation organizations.
Connect and learn more about here:
Website: https://fatboysurfclub.com
E-mail Address: ryan@fatboysurfclub.com
Instagram: https://www.instagram.com/fatboysurfclub
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Using SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value.
In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Why SMS is important for Black Friday:
-
Speed - messages get to people almost instantaneously.
-
Reach - not everybody checks their emails regularly but almost everybody reads their text messages.
-
Integration with E-mail Marketing Notifications - SMS works well in conjunction with email campaigns especially when you have a great deal.
Important things to remember in using SMS for Black Friday:
-
Plan your Black Friday Messaging. Make sure to A/B test your messaging.
-
The whole point of a text message is not to tell everything on the text message itself but to move people over to your website.
-
Know what type of messaging resonates with your customers and your target.
-
Make sure to use calls to action.
-
Try to add some fun, spicy elements in your SMS like extra promo codes.
-
Make sure you understand the timing of your messages.
-
Collect numbers in advance and segment your subscribers.
-
It is not recommended to use MMS due to the high costs associated.
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Like the many serendipitous discoveries in the field of medicine, your product may solve a problem beyond what it was originally intended to. The only way to discover these uses is to get closer to your customers and understand their needs and desires. It can be a great opportunity for you to further grow your business and achieve success.
In this episode, Jordan West interviews Sean McGinnis of Kuru Footwear. They discuss the birth of Kuru Footwear and how its products have come to solve a problem that it was not originally intended to solve. Sean also shares how they got closer to their customers and made the relationship last.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The more you talk to your customers, the more familiar you become with their lives, and the better you can help them.
- Direct-to-Consumer is the best pathway for getting close to the customer.
- If you want to understand how you can improve a product, it starts with the customers.
- You have to know how the customers are using your product differently to improve your marketing and product development strategies.
- Try to forecast accurately based on your best available data.
- Customers are searching for solutions all the time.
- The combination of different acquisition methodologies can yield various levels of profitability and overall demand for your business.
Recommended App:Shopify Plus https://www.shopify.com/plus/
Recommended Book:The All-in Podcast https://www.allinpodcast.co/
Today’s Guest:
Sean McGinnis is the President and Integrator of Kuru Footwear, a brand of shoes for men and women made to ease foot pain.
Connect and learn more about Sean and Kuru Footwear here:
Website: https://www.kurufootwear.com
Twitter: https://twitter.com/seanmcginnis
LinkedIn: https://www.linkedin.com/in/seanmcginnis
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Doing things right from the beginning is always the most efficient means to success. While there’s a lot of potential in launching a product on Amazon, you need to be strategic in your execution to reach your goal.
In this episode, Jordan interviews Vincenzo Toscano of Ecomcy. He talks all about what it takes to get a listing from A-Z and all the little things that will make you an incredibly successful brand on Amazon.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The pre-launch strategy, launch strategy, and post-launch strategy are the three phases you go through when launching a brand.
- The first thing to do is to identify if there is demand for your product on Amazon and see whether your product can compete in terms of pricing and features.
- Identify in which country you’re going to sell.
- Know if Amazon's right for your home country and once you’ve built some sustainable cash flow, use it as a backbone to support your expansion to other countries.
- Consider your budget for launching and do a long-term plan.
- You pay a 15% service fee to Amazon regardless of the kind of fulfillment you use but you end up paying 25-30% when you use FBA.
- Amazon makes sure that sellers provide quality service to customers.
- Your inventory capacity within Amazon warehouses is determined by your performance history.
- When you go out of stock on Amazon, you lose the momentum you’ve built.
- Once you launch on Amazon, you will most likely be at the bottom of keyword searches. Nobody will find you organically so you need to buy your way up with ads.
- Make sure that your products are good before doing Amazon. Use Vine to get good initial reviews.
- Doing things the right way will always be best.
- Work on your business, not your business.
Recommended App:Monday https://monday.com/
Recommended Book:The One Thing by Gary Keller and Jay Papasan
https://the1thing.com/book/
Today’s Guest:
Vincenzo Toscano is the CEO of Ecomcy, an Amazon brand management agency that specializes in successfully launching and scaling brands on Amazon.
Connect and learn more about Vincenzo and Ecomcy here:
Website: https://www.ecomcy.com
LinkedIn: https://uk.linkedin.com/in/vincenzo-toscano-5411b289
Instagram: https://www.instagram.com/vinctosc/
Twitter: https://www.twitter.com/vinctosc
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Perceived value is everything. When a customer sees a high level of credibility in your brand, they will most likely be willing to pay for your products because a high level of credibility comes with a high level of trust.
In this episode, Norman Farrar, one of the first Amazon consultants, shares the strategies he has used for years to increase the perceived value of the products he sells.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- What's hot right now is product innovation. You don't want to put time, effort, and money into a product everyone else is selling.
- Press releases get you traffic and great content.
- Press release writing is different from writing a blog article.
- The title is everything. Put keywords in your title but make it engaging. Do not make it promotional, make it newsworthy.
- Put your press release article on your website or in the news or media room.
- A lot of entrepreneurs have a pretty big ego thinking that somebody is going to look for their company - but that’s not going to happen.
- A lot of the social media-style press releases won't get you a lot of traffic, but rather, lends itself to brand authority in your space.
- Don't do just one, do ongoing high-quality press releases.
- Paying bigger bucks for social media press releases that will get you national exposure and great results will be worth every penny.
- Perceived value is everything.
- Brand consistency is like press releases. Authority equals trust and trust equals sales.
Recommended App:Data Dive https://www.godatadrive.com
Recommended Podcast:Lunch with Norm https://www.lunchwithnorm.com
Today’s Guest:
Norman Farrar was one of the first Amazon consultants back in 2014 and now manages an Amazon services company and has Honu and Netfluence
Honu Worldwide is a sourcing company and Netfluence is a content and influencer marketing company.
Connect and learn more about Norman Farrar here:
Website: https://www.normanfarrar.com
LinkedIn: https://ca.linkedin.com/in/normanfarrar
YouTube: https://www.youtube.com/c/normanfarrar
Twitter: https://www.twitter.com/normfarrarjr
Facebook: https://www.facebook.com/norman.farrar.9
E-mail Address: norm@amz.club
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Black Friday is the biggest shopping period of the year. This is a massive opportunity and brands should be well-prepared.
In this episode, Jordan West talks about his tried and tested tips to prepare for Black Friday sales.
Listen up and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Black Friday is famously the best time for people to open up their wallets, and this year is no exception. Even with the looming recession that we’re in right now- this is the time to sell.
- There’s going to be a longer sales season. 65% of people say that they are going to make their purchases before Black Friday.
- Make sure that the user experience on your website is going well. This starts with your site speed.
- Double down on your top sales channels.
- Create a contingency plan. Make sure that you understand what you are going to do if the sale that you launched doesn’t go crazy.
- Serve shoppers in person. If you have a warehouse, run a Black Friday Warehouse sale to bring people in and experience your brand more.
- Have your delivery strategy down. Make your customers understand that it might take a longer time for their products to be delivered.
- Look into Late Shipment.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
When you see something that is working for you and your business, ride that wave and never stop.
In this episode, Jordan interviews Tray Brunner and Mariah Steen of Bamboo Ave. They talk about what they learned from working at Meta and how it equated to an incredible business success.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Feedback will help you evolve your business.
- Focus on establishing Standard Operating Procedures (SOPs) and hiring the right people.
- When you have a wave that you are riding, keep riding it. Don't stop!
- Hire a passionate creator for your brand to create organic content.
- Always connect with people with your content.
- Build a die-hard community that is as obsessed with your brand as you.
- Build trust as you build your brand.
Recommended App:Klaviyo https://www.klaviyo.com/
Blyp https://www.blyp.ai
Recommended Book and Podcast:Shoe Dog by Phil Knight
https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470
Ready, Set, Spill!
https://podcasts.apple.com/us/podcast/ready-set-spill/id1607915033
https://podcasts.google.com/search/Ready%2C%20Set%2C%20Spill%21
Today’s Guest:
Tray Brunner and Mariah Steen are the founders of Bamboo Ave., a versatile adventure-wear brand that’s built to handle spontaneous lifestyles.
Connect and learn more about Tray, Mariah, and Bamboo Ave. here:
Bamboo Ave.Website: https://bambooave.com/
Instagram: https://www.instagram.com/bambooave/
TikTok: https://www.tiktok.com/@bambooave
Mariah SteenInstagram: https://www.instagram.com/mariahsteen/
TikTok: https://www.tiktok.com/@mariah_steen
Tray BrunnerInstagram: https://www.instagram.com/trayvondre/
TikTok: https://www.tiktok.com/@tray_brunner
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Many D2C brands view wholesale as a dying industry, but that couldn’t be further from the truth. Pairing wholesale and D2C together is a powerful combination as the two work so well in tandem.
In this episode, Dusty Zeiner of Maileg talks about how their business transformed from wholesale to D2C. He shares the advantages of being a wholesale business first before going online and other practical tips for your e-commerce brands.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Wholesale and D2C work well together.
- You make a smaller margin on wholesale business but you're not spending money on the digital acquisition of customers.
- Sometimes, you have to think if having sales reps works for your brand and decide to move away from it.
- You have to think of different ways to talk to different customers.
- Wholesale is the best acquisition for D2C.
- Going to tradeshows is not as expensive as one might think. Meeting new customers pays for the price.
- Learn to turn intuition into a decision.
- Not everything will work for every business in the same industry.
- Most decisions in business can be reversed if they are not working.
Recommended Apps:
Evernote https://evernote.com/ Voice Memos
Recommended Podcast Audiobook:Dune by Frank Herbert
https://www.audible.com/pd/Dune-Audiobook/B002V1OF70
Recommended Podcast:
SmartLesshttps://www.smartless.com/
https://podcasts.apple.com/us/podcast/smartless/id1521578868
https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9wdnpoeURRbg
https://www.youtube.com/c/SmartLess
Today’s Guest:
Dusty Zeiner is the CEO of Maileg North America
Maileg is a Danish brand that makes a wide variety of toy collections.
Connect and learn more about Dusty and Maileg here:Website: https://www.maileg.com/
LinkedIn: https://www.linkedin.com/company/maileg
LinkedIn: https://www.linkedin.com/in/dustyzeiner
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Honing in on your attribution unlocks the ability to accurately figure out where you should be spending your money. In the long run, it helps you scale up in the most efficient way possible.
In this episode, Jordan West talks about how to weigh certain types of attribution and the channels that are driving business.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Your Marketing Efficiency Ratio (MER) comes into play when you’re doing marketing activities that aren't able to be tracked accurately.
- Google Analytics is the least effective to look at the actual return on ad spend and cost per acquisition.
- In-platform data weighing tends to lean towards them getting more credit on the platform. It's not always the case but it is not working right now.
- Triple Whale gives us a much more robust look at the customer journey.
- Post-purchase survey data weighs the heaviest because it gives data on where the customer first saw you and additional placements that may have been exposed to.
- When you can weigh all of these things together, it helps you put together a picture that ultimately will lead to scaling up what you are doing.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
When you build a community, you’re taking people with you on your journey and you let them grow your brand with you. The more organic and authentic the community is, the more it makes people stay.
In this episode, Tom Worcester of Lunchbox Packs talks about building real physical communities around their brand and shares the way they scaled substantially 5 times this year with little to no paid advertising.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Try to get in front of people and let them know that you have an answer to their problems.
- Building a community among people with the same interests and values is easier.
- An authentic community will keep people coming back and even bring more people to it.
- Great people are self-driven, smart, and can understand the big picture.
- When you bring on great people, empower, and trust them, there's no need to manage.
- Never take your foot off the gas of quality.
Recommended Tool:Northbeam https://www.northbeam.io/
Recommended Book:Think and Grow Rich by Napoleon Hill
https://www.goodreads.com/book/show/30186948-think-and-grow-rich
Subject Matter with Ben Bradburyhttps://podcasts.apple.com/us/podcast/subject-matter/id1441317702
Today’s Guest:
Tom Worcester is the founder of Lunchbox Packs, a brand that provides hydration bags and fanny packs for festivals and concerts.
Connect and learn more about Tom and Lunchbox Packs here:Website: https://www.lunchboxpacks.com/
Instagram: https://www.instagram.com/lunchboxpacks/
Twitter: https://twitter.com/lunchboxpacks
Twitter: https://twitter.com/tzwor
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
Influencer marketing has been a popular form of online marketing for years now. To make the most out of this type of marketing, you have to continuously improve your products, work with the right people, and find the right platforms to be on.
In this episode, Jordan sits down with Brendan Zheng and Mandrea Weber of Fancii & Co. They talk about how they're flipping the script with their influencers and the way they handle them. They also share the platform that gives them the best results.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Fancii's influencer marketing program started with customers already using its products.
- Fancii gets the best influencer marketing results from Facebook.
- Influencer content should always be organic.
- Use Amazon as a way to gather ideas on new and exciting products in your business industry.
- Amazon is still the biggest marketplace in the world. A lot of searches begin on Amazon.
- User-generated contents are always great to communicate with your audience.
- It’s important to have an amazing core team.
- There are always different challenges in business and it is important not to be afraid to pivot.
Recommended Tools:
Social IQ https://chrome.google.com/webstore/detail/socialiq-influencer-marke/edpcocadldfbbpllhfkfcebnpigleamn
Later https://later.com/
Canva https://www.canva.com/
Recommended Book and Podcast:The Power of Female Entrepreneurs
How I Built This with Guy Raz
Today’s Guest:
Brendan Zheng is the owner and CEO of Fancii & Co.
Mandrea Weber is a co-founder at Fancii & Co.
Fancii & Co. is a D2C brand that specializes in lighted mirrors & premium beauty tools to make you shine from the outside, in.
Connect and learn more about Fancii here:
Website: https://fancii.com/
Instagram: https://www.instagram.com/fanciico/
TikTok: https://www.tiktok.com/@fanciiandco
Bacon and Eggs https://baconandeggsmedia.com/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our custom promo code provided on the link for 15% off today.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
When consumers love your brand, they should be able to reach and access you from almost every outlet possible. Always be open, be versatile, and do not limit yourself.
In this episode, Yoni Mazor, CGO of Getida, talks about Amazon and selling on different channels. He also shares his growth throughout the years.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When you offer your products on Amazon, logistically speaking, you have two main options.
- Fulfilled by Merchant (FBM) - you have your fulfillment center or use a third-party logistics center that will store your inventory and once the orders come in from the marketplace, they're going to pick, pack, and fulfill them.
- Fulfilled by Amazon (FBA) - you can ship in bulk all your inventory to Amazon's fulfillment centers.
- If there are lost products, Amazon will activate their insurance policy and within this policy, they will provide reimbursement or refund.
- The Amazon industry is still growing. The only thing is that it's going slower than it was in the past two years.
- As long as you have a good quality product with a competitive price, you should be on Amazon.
- It's a reality that there are so many consumers out there that you don't have access to, but Amazon has them and their wallet is pretty much opened up.
- List your product on Amazon and make it as beautiful as you can. You can drive traffic to it the way you drive traffic successfully into your website.
- Don't limit yourself. Think worldwide.
- You have to be versatile, you have to be everywhere, and you have to be a strong business.
- If you are versatile and you become a big brand, you are still a business even if your website or Amazon shuts down for whatever reason.
- When you put commitment, brilliance, intelligence, creativity, energy, and love as a professional into what you do, scaling becomes second nature.
Recommended App:
Slack https://www.slack.com
Recommended Audiobook: Intelligent Investor by Benjamin Graham
Today’s Guest:
Yoni Mazor is a co-founder and the Chief Growth Officer of Getida.
Getida is a technology company with the mission to help eCommerce brands with their auditing needs.
Connect and learn more about Yoni and Getida here:
Website: https://www.getida.com Page: https://www.getida.com/yoni-info
This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
People want to feel that they are getting value out of their money and most of them want discounts. As an eCommerce brand, your job is to come up with the most creative ways to maximize your sales and profit, while still giving a compelling offer.
In this episode, Jordan West talks about Black Friday discounting, what kind of deals to run, when to start, and how long to run them.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you want customers in 2022, you have to have a discount.
- Do a reverse sale. Let your customers know that the prices will be going up on a certain date and call them to get the products before the prices increase.
- As soon as you start running discounts all the time, people wait for those discounts.
- Do different types of discounts and be creative with them.
- Set shipping cut-off timelines for this December.
- Run a VIP flash sale.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is OneLab Group, and Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.
In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Don't worry about the algorithm. Have good creatives and do what other brands aren't doing.
- Do whitelisting - running ads through non-brand handles.
- You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.
- Bring up whitelisting early in the conversation when building a relationship.
- It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.
- People don't come to Instagram to look at ads. They want to look at content that they are interested in.
- Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes
- TikTok-style ads or User-generated content are working best.
- The brands doing well and scaling on Facebook have native-looking content.
- Throw everything at the wall and test what sticks.
- Be willing to test, which means testing something that is not necessarily your favorite thing.
- Be willing to do whatever the account needs. Don't stick to what you think is going to work.
Recommended App:
Molocohttps://www.moloco.com
Today’s Guest:
Tim Keen is a co-founder and the CEO of Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.
Connect and learn more about Tim Keen here:
LinkedIn: https://www.linkedin.com/in/tim-keen
This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
Having a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth.
In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Understand your numbers. Know what cash flow means and how you can fund the business.
- Seek mentors and peer groups of other people in the space and use that collective learning.
- No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere.
- You don't always need to shoot for new content. You can create unique variations from your old ones and test them out.
- You don't know what the algorithm will like or not like, so throw in as much content as possible.
- Having the right team or not having the right team can be the difference between make or break.
Recommended Tool:
Peel Analytics
https://www.apps.shopify.com/peel-insights
Recommended Podcast:
How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297
https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz
Today’s Guest:
Riley Stricklin is a co-founder and the CEO of Lume Cube.
Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro.
Connect and learn more about Riley and Lume Cube here:
Website: https://www.lumecube.com
LinkedIn: https://www.linkedin.com/in/rileystricklin
This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
Influencer seeding is the most effective way to succeed in influencer marketing. It can potentially minimize your costs and help your brand achieve long-term success in your campaigns.
In this episode, Cody Wittick of Kynship talks about all things influencer marketing and why everything that you know about influencer marketing is wrong. He shares a new influencer marketing framework with proven results.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You can change the system by doing something vastly different.
- There's a proper way to start with influencers, and that's letting them rally around the brand and the product and let that be the focus, not money or a contractual obligation.
- Just because you're sending out free products doesn't mean you don't have strict criteria for the people that you’re looking for.
- Look out for great video content creation ability and all the quantitative metrics that match up with your brand DNA.
- Reach out for content rights to be able to repurpose the contents on other platforms.
- TikTok is completely free and you can discover influencers there and work with them.
- Stop overthinking things and just go for it. When you move quickly, you learn faster.
Recommended App:
Mighty Scout
https://mightyscout.com/
Flow Chat
Recommended Podcast:
The Joe Rogan Experience
https://podcasts.apple.com/us/podcast/the-joe-rogan-experience-experience/id1441095668
https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Today’s Guest:
Cody Wittick is a co-CEO at Kynship, an influencer marketing agency.
Connect and learn more about Cody and Kynship here:
Twitter: https://www.twitter.com/cody_wittick
This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
In any business, it is important to understand the market and always maintain a bond with your customers. Your brand must always have things that people can relate to and also continuously offer them something new while sustaining the key values of your brand.
In this episode, Jordan interviews Steven Dennis of Givelo. He shares some of the amazing things about their learnings in the apparel and cycling business, how they run their operation out of Colombia, how they never had to fall into the trap of just running sales, and his insights on what is working in marketing right now.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Make a great business by understanding what is happening in the market right now and what you want to change.
- Launch when things are ready and continuously offer something new.
- Keep yourself moving, not just in innovations but also in what you are selling at the moment.
- You can create limited collections and grow them sustainably
- Educate people on what it is that you are selling and the reason behind everything.
- People are latching themselves onto brands that have something they can connect to personally and it's going to be very hard to make a bond if you don't translate what you are selling into something that they understand and can relate to.
- Bonding with the customers is more important now than ever.
- Marketing should be based on educating customers on the value behind the product, not necessarily focused on acquiring the transaction.
- There's a big difference between the measurement units that you use to make decisions and the ones that just let you know that you're doing the right thing.
- Concentrate on a couple of things that are key to your brand and sustainably grow them so that you can continuously repeat a valuable message.
Recommended App: Size Watch
Recommended Podcast:No Stupid Questions Stephen Dubner
https://podcasts.apple.com/us/podcast/no-stupid-questions/id1510056899
https://open.spotify.com/show/6Z49m4VQ4TfQ28Cnl42yiT
Today’s Guest:
Steven Dennis is the Brand Manager at Givelo.
Givelo is a cycling clothing company focused primarily on textile engineering, and textile technology, and applying them to the sport.
Connect and learn more about Steven and Givelo here:
Website: https://www.givelo.cc E-mail Address: steven@developer.cc
This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
You already know your goals for your business. All you need is a strategic partner to help you scale with confidence.
In this episode, Jordan West talks with Emma Borochoff from one of this month’s sponsors, 8fig. They talk about supply chain and inventory management and what makes a good partner in optimizing your cash flow.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It’s easier to update things once you create a plan.
Common Inventory Management Mistakes
- Not having a plan
- Under-ordering
- Not having multiple vendors
- Not building flexibility in your supply chain
- Recording can help you learn from your mistakes.
- The more you know about the things that affect your supply chain and cash flow, the faster you can react.
- Focus on brand building outside the major platforms. You can't be owned by the platform you are on.
- 8fig has the proprietary technology to understand the risk that certain sellers are taking. They take a lot of risks by working with their sellers but they also see the opportunity there for them.
- Focus on a brand and a voice and consistently get your message out there.
Today’s Guest:
Emma Borochoff is the Head of Marketing at 8fig.
8fig has the platform to plan and pinpoint where you’re going to lack money the most. They help optimize your cash flow by funding you at those moments.
Connect and learn more about Emma and 8fig here:
Website: https://www.8fig.co E-mail Address: emma@8fig.co
This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
People these days prefer to see real customers who use your product and see how they use these products in their everyday lives. It is a big help to establish a good relationship with your customers and give them the best experience possible with your brand.
In this episode, Corinne Crockett of Outer talks about an incredible and unique way that they set up 1000 physical retail locations without putting up much money which resulted in exponential success.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- One of the biggest secrets to Outer's success has been its neighborhood showroom program.
- Brands can partner with outer and showcase their products in their neighborhood showroom.
- User-generated content (UGCs) are important for people these days. They don't want to hear from a salesperson who's paid a commission, they want to hear what people think from real people.
- Building a strong community of people who love your brand can be a huge help for your business.
- Business owners need to be agile and okay to leave behind the strategies and tactics that worked yesterday but don't work for them today.
Recommended App:
Impulsehttps://apps.apple.com/us/app/impulse-brain-training/id1451295827
https://play.google.com/store/apps/details?id=com.cyberry.impulse≷=US
Recommended Podcast:
Acquiredhttps://www.acquired.fm/
Today’s Guest:
Corinne Crockett is the SVP of Marketing at Outer.
Outer is a sustainable outdoor furniture company.
Connect and learn more about here:
Website: https://liveouter.com/ LinkedIn: https://www.linkedin.com/in/corinnecrockett
This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan)
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
Acquiring a business is better and easier than starting a new one. It’s also important to remember that when you acquire a business, it is better to not be in too much of a rush.
In this episode, Jeremy Harbour, founder of Unity Group, talks all about why you should be looking at mergers, acquisitions, and roll-ups right now and why buying a business is better than starting a business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- An effective way of doing deals is through bond programs.
- When you are a public company, if you do something that materially affects the business, you have to have a way of notifying your stakeholders that a change has happened.
- Don't be in too much of a hurry to rinse out the synergies. Buying a business and pretty much leaving it alone for a little while is not a bad thing.
- There are ways to structure a deal with no leverage or a very small amount of leverage in them instead of just throwing tons of money into it such as the use of deferred payments and stocks or bonds
- A big mistake that people make is that they treat the acquisition as a procurement process. It is not a procurement process, it's a sales process.
- Joint ventures, mergers, acquisitions, and exits add tons of shareholder value to your business and grow the value of the business.
- What holds a lot of entrepreneurs back is that they are in the weeds too much.
- Entrepreneurship is moving away from competition and towards collaborations. There's so much leverage in working with your competitors instead of against them.
- There are three levers that you could use to control your business -- sales, marketing, and your team.
- The secret to scaling is buying a company.
- Most startups do very well in the first three years in terms of growth, but then growth plateaus. Eventually, it gets harder and harder to move the dial as you get bigger.
- A lot of people do not realize how much time they can get back when you sell a company.
Recommended Apps:Whatsapp
https://www.whatsapp.com
Zoom
https://www.zoom.us
Today’s Guest:
Jeremy Harbour is an M&A expert and the founder of Unity Group
Unity Group actively invests in and purchases businesses in the $1-$15M turnover range, across just about any sector.
Connect and learn more about Jeremy Harbour here:Website: https://www.jeremyharbour.com/
LinkedIn: https://sg.linkedin.com/in/jeremyharbour
Instagram: https://www.instagram.com/harbour.jeremy/
Twitter: https://www.twitter.com/jeremyjharbour
This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan)
We l
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
...
Once you find your gap in the market and start something that solves a problem, the next step is to learn, grow and adapt to changes that will inevitably occur through your business journey.
In this episode, Jennifer Long from Shop Noble talks about her journey over the last eight years building Shop Noble. She shares how she started, the strategies that worked for her at the time, and what is working now in 2022, as well as what she thinks is going to work in 2023.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Influencer Marketing is still working in 2022.
- Shopify Collabs is an amazing new feature that Shopify rolled out.
- A big driver for growing a business is learning what things you are not great at and then delegating to people who are experts in those things.
- Focus on being profitable.
- Hire smart people to work with you and focus on what is moving the needle for your business. Try not to get distracted by shiny objects.
Recommended Tools:
Klaviyo
https://www.klaviyo.com
Stamped.IO
https://www.stamped.io
Recommended Audiobook:Profit First by Mike Machalowicz
https://profitfirstbook.com/
Recommended Podcast:Second Life Podcast
https://www.secondlifepod.com
Today’s Guest:
Jennifer Long is the founder of Shop Noble.
Shop Noble is a lifestyle brand for women and kids focusing on clothing that is fashionable, functional, and sustainably made.
Connect and learn more about Jennifer and Shop Noble here:
Website: https://:www.shopnoble.com
Instagram: https://www.instagram.com/shopnoble
This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: upGrowth (mention upGrowth during sign-up for 5% off the cost of capital of an 8fig Growth Plan)
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Not knowing your numbers and focusing on the wrong metrics can make you lose sight of the big picture. If you are losing money or making a lot of it and you don’t understand your numbers, you won’t be able to scale.
In this episode, Jordan West and Joe Putnam talk all about the kinds of numbers to monitor in your business and why your ROAS can be a horrible metric to focus on.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you don't know your numbers, you won't be able to scale.
- Separate your variable cost and your fixed cost and keep an eye on them.
- Paying too much attention to return on ad spend can be a pitfall.
- ROAS doesn't tell you how much money you're making and your profit.
- Marketing Efficiency Ratio (MER) tells you more of the picture than just the ROAS itself.
- Brands that invest in their branding and storytelling are winning long-term.
- Jordan: Google is the unsexy place that will probably make you a lot of money.
- Put the time to know your numbers and wrestle with them until you understand them.
- The best decision any business owner can make to scale successfully is to find somebody who's already accomplished what they want to do and work with them.
Recommended App:
Notion
https://www.notion.so/
Triple Whale
https://www.triplewhale.com/
Recommended Book:Myth Revisited
https://books.google.com/books/about/The_E_Myth_Revisited.html?id=HHJVIpbpSgsC
Buzzmarketing by Mark Hughes
https://books.google.com/books/about/Buzzmarketing.html?id=0o1x0gumuBMC
Today’s Guest:
Joe Putnam is the founder of Conversion Engine.
Conversion Engine helps eCommerce brands use highly effective paid ads and e-mail and SMS marketing to grow and make more.
Connect and learn more about Joe and Conversion Engine here:
Website: https://theconversionengine.com/
LinkedIn: https://www.linkedin.com/in/joe-putnam-8935052
Twitter: https://twitter.com/JosephPutnam
E-mail Address: joe@conversionengin.co
This month’s sponsor is 8fig, an eCommerce funding, and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
After auditing over 75 brands in the last year and onboarding more than 25 brands it was clear brands don't have a complete picture of their numbers as they invest into paid ads. Dashboards show great results, revenues are increasing, yet, you have less money in the bank. If this sounds familiar, you probably don’t know the numbers you need to know.
In this episode, Jordan West talks about the six numbers you must know as a marketing leader, founder, or CEO of your company to scale profitably!
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
**The 6 Numbers that Matters
- Burn Rate**
**What is the minimum fixed operating expenses each month, regardless of your monthly sales volume? Do you know how fast you are going through your money.
- Cost of Goods Sold**
What are the total variable costs for that product to be sales ready? Calculate this by sku!
3. Loaded Cost of Delivery
What are the costs associated with fulfilling and delivering that order to a customer?
4. Contribution Margin Before Marketing Spend
Do you know what your sales volume needs to be to hit break even?
5. Revenue Mix
What percentage of sales comes from new versus existing customers?
**If it's too much on existing customers, then you probably need to focus more on acquisition.
- Contribution Margin After Marketing Spend**
What is the maximum that you can spend to acquire customers profitably?
You need to understand your customer's LTV to know what you can spend to acquire a customer.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is 8fig, an eCommerce funding and planning platform that gives entrepreneurs the freedom to scale their store to new heights through continuous, equity-free capital and supply chain planning. Find out more about how 8fig is helping sellers grow through adaptable funding at 8fig.co.
Promo Code: mention upGrowth during sign up for 5% off the cost of capital of an 8fig Growth Plan!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand to help you find your 6 Must Know Numbers! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Now that the eCommerce space has grown so much, to succeed you have to create something different. Otherwise, you are just going to spend a lot more money to capture attention and acquire a customer. You have to stand out.
In this episode, Jordan West and Jason Wong talk about what's working and what is not in the current landscape. Jason shares his journey in the eCommerce space since he was a teen and the lessons he learned from it now as an investor in numerous successful companies!
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- A lot of success comes down to timing, the right opportunity showing up, a little bit of luck, and some skill.
- Even a silly idea should have contingency plans for it.
- Every founder needs to think through the consequences of doing a certain thing, how they can minimize their risk exposure, how they can make their life easier down the line, or how they can make more money by doing this one thing.
- Brands should be innovative.
- If you're just making something mediocre, you're not going to stand out.
- Only brands that have that wow factor in their product are going to survive.
- Beyond the IOS 14 level, the algorithm has changed how people consume content, driving a different landscape for what kinds of products survive and what don't.
- Media buyers nowadays aren't the media buyers that you're seeing years ago.
- Hiring the right people to bring your visions to life makes a huge difference to your business.
Recommended App: Bounty
https://www.bounty.co
Recommended Book: Pitch Anything by Oren Klaff
https://www.goodreads.com/en/book/show/10321016
Today’s Guest:
Jason Wong has been an eCommerce founder since he was 14 and now owns multiple brands and consults on some of the fastest growing DTC and technology companies in ecommerce.
Connect and learn more about Jason Wong here:
Twitter: https://www.twitter.com/eggroll
Instagram: https://www.instagram.com/pug
Podcast: eCommerce Building Blocks
https://open.spotify.com/show/10CBUCOefYMW1daDnzNBnn
https://podcasts.apple.com/za/podcast/ecommerce-building-blocks/id1609342466
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
The greatest problem solvers win the game. Things are always changing in the e-commerce space and we can’t keep on relying on the old practices that we used to. We should always look at the macro-perspective to better solve problems and reach success for our businesses.
In this episode, Jordan West and Nigel Thomas, CEO of Alpha Inbound, talk about the things that you need to hear in the e-commerce space right now. Nigel also shares the two metrics to check that will almost guarantee the success of a TikTok ad.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Sharing knowledge and best practices with other people in your space and learning from each other can greatly benefit you and your market.
- 2022 is brutal but it is also a test to see who the real problem solvers are.
- Now, you can't rely on just ROAS. To grow the business, you need to focus on how much it costs to acquire a new customer.
- See your marketing efficiency ratio- that's what puts the power in your hands.
- If you look at the micro-perspective, you'll see that competition and ad costs are going to get higher and this isn’t going to change.
- If you can afford to pay three times more to acquire a customer than who you're competing with, you're going to win the game.
- If you're building a business and a brand, it's not about today but rather what you are building for the future.
- Going into new markets is extremely powerful with TikTok.
- The hook rate ratio and retention rate ratio are the two main metrics to focus on with TikTok.
- Branding is the hidden lever that affects how good your paid media is in the long term.
Recommended App:EdgeTag
https://www.edgetag.io
VideoWise
https://www.videowise.com
Recommended Podcast:
The Game with Alex Hormozi
https://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112
https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Today’s Guest:
Nigel Thomas is the CEO of Alpha Inbound.
Alpha Inbound is a marketing agency that works with 7 and 8-figure DTC brands and helps these brands drive more revenue from paid social.
Connect and learn more about Nigel here:
LinkedIn: https://uk.linkedin.com/in/nigelthomas-ai
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Getting deals with big celebrities is challenging and working with high-profile investors can add a layer of difficulty to your business, but if you can overcome these obstacles, there’s a massive upside.
In this episode, Jordan interviews Julius Langkilde of Christopher Cloos. He shares his company’s journey from how it started to where it is today. He also talks about getting celebrity endorsement deals for their brand from the likes of Tom Brady, Robin Thicke & more.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It's about making the right marketing story.
- You’ve got to make sure that the talent is not necessarily economically invested in the business but emotionally attached to the project.
- A pull from the celebrities' followers is what you want to get from your deals with them.
- You want to be category exclusive with the talents.
- If you can get the talent to at least discuss equity with you, that is also a good path to go together.
- You have the responsibility to be a leader that your employees will appreciate.
Recommended App: Shopify
https://www.shopify.com
Recommended Podcast: The Peter Schiff Show
https://podcasts.apple.com/us/podcast/the-peter-schiff-show-podcast/id404963432
Today’s Guest:
Julius Langkilde is a co-founder and the president of Christopher Cloos.
Christopher Cloos is a Danish eyewear brand with a mission to dress a million faces across the planet with their eyewear. It is also their mission to make these eyewear frames from biodegradable materials.
Connect and learn more about Julius and Christopher Cloos here:Website: https://christopher-cloos.com
LinkedIn: https://www.linkedin.com/in/julius-august-langkilde-hoeedt-8322b764
Instagram: https://www.instagram.com/christophercloos
Email Address: julius@christophercloos.dk
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
You have to think bigger to grow bigger. Seeing the infinite possibilities around you makes you see the world in a different way and it makes your world better. When you start to believe that you can be something bigger, you start to make things happen.
In this episode, Daniel Price of My 1st Years talks about his company's journey and its growth from a brand new startup to £30 million.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Taking on investment is about scaling quicker than you would otherwise.
- Bring on the right partner who believes in the journey.
- A lot of people take on investment because it sounds great and a lot of people think they need £1-2 million but they haven't looked at why they need it.
- Brand story, brand partnerships, and out-of-the-box ideas are critical to get to the right people.
- When someone wants your help as a consultant for a few days and you're pricing it up, you're not pricing the few days but the years of your experience.
- Think bigger than anyone else in your space.
Recommended App: LinkedIn
https://www.linkedin.com/
Recommended Audiobook:Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
https://www.goodreads.com/book/show/27220736-shoe-dog
Today’s Guest:
Daniel Price is the co-founder of My 1st Years and the founder of Alberti Group.
My 1st Years is a personalized children gifting brand in the UK.
Connect and learn more about Daniel Price here:
LinkedIn: https://uk.linkedin.com/in/danielprice1 E-mail Address: daniel@albertigroup.co
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
After IOS 14.5, Meta lost so much data. The good news is this platform is now reinventing itself. Their new campaign type utilizes AI to produce incredible results.
In this episode, Jordan talks about the new advantage plus shopping campaign on Facebook and some of the best practices to do in this type of campaign.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Your interest audiences, your look-alike audiences, and all these little things that everyone loves to talk about are not that big of a deal.
- Let Meta do the targeting for you and find your ideal customer.
- Put in the people who have converted for you on Meta, and they’ll create whatever look-alike they can, based on that data.
- Make sure that you've got a lot of data to feed to them. The more data, the better.
- Use purchase as your conversion event.
- Add your desired location targeting.
- 30% budget cap is recommended for your existing customers and the rest of the budget is going to be put towards people who don't know about you.
- You've got to focus on your offering and your creative, not on targeting.
- In most cases, you've got to do a 7-day click and a 1-day view for attribution. Most of your customers are going to take a few days before they purchase your product and not everybody immediately clicks on your ad.
- You can take suggested ads or you can take creatives that have worked well in the past or currently are performing and test them there.
- You can take a look at an audience performance breakdown.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Authentic user-generated content greatly influences your brand engagement and conversion rates. It generates trust and loyalty for your potential customers.
In this episode, Brian Blum from Grind Basketball talks about creating your in-house user-generated content, running TikTok ads, and SEO. He also shares how they’ve been building their business.
Listen up and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You can leverage being a creator on Instagram or TikTok and put dollars behind those posts as advertisements.
- In-house UGC increases social proof. It's an easy way for a family to visualize what the product is going to look like in their houses.
- Call out your potential audience in the first 3 seconds of your content
- Take a step back and think of what content you would watch.
- You want content that people would almost disagree with or have a comment on.
- Slow and steady wins the race.
- Understand your side and the customers' side and what that relationship means because they are paying you for value.
- Give people what they want and make sure you don't go broke.
Recommended App:TikTok
https://www.Tiktok.com
Curastory
https://www.curastory.co
Recommended Podcast: My First Million Podcast
https://www.mfmpod.com
Today’s Guest:
Brian Blum is the Chief Marketing Officer at Grind Basketball.
Grind Basketball is a company that merges sports design and engineering to create innovative products for athletes.
Connect and learn more about Brian and Grind here:LinkedIn: https://www.linkedin.com/in/brian-blum-707660b3/
Twitter: https://twitter.com/brian_blum1
TikTok: https://www.tiktok.com/@grindbasketball
Instagram: https://www.instagram.com/grindbasketball_
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Having a good product is one thing, getting people to care about it is another. Taking advantage of technology and doing out-of-the-box marketing to tell your brand story is essential to modern virality.
In this episode, Jeremy Kim from Nectar Hard Seltzer talks about his company's growth and how things went during the time of COVID. He shares the secret sauce that resulted in the explosive growth of his brand.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Take advantage of the social and technological landscape.
- TikTok is all about consistency over time.
- There aren’t a million distribution options as an alcohol brand- you have to prove yourself.
- You need to have a good product and you have to tell a story.
- When thinking of ideas, think about what is going to be valuable for you, the people involved, and your overall community.
- Placing an ad to hopefully drive someone to the store is hard to track. With SMS, you can have an immediate response from the customer.
- Create stories and calls-to-actions to get people who care into your SMS funnel.
- Build a community.
Recommended Tool: Pomodoro Timer
Recommended Podcast: Bad Friends with Andrew Santino and Bobby Lee
Today’s Guest:
Jeremy Kim was an artist manager and now a co-founder and the CEO of Nectar Hard Seltzer.
Nectar Hard Seltzer is a brand of Asian-inspired hard seltzer available in 4 different flavors (Asian Pear, Mandarin, Lychee, and Yuzu).
Connect and learn more about Jeremy and Nectar Hard Seltzer here:
Website: https://nectarhardseltzer.com/
LinkedIn: https://www.linkedin.com/in/jeremykim2020
Phone Number: 310-388-6729
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODEUpgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Performance Max is not a rip-off. It is not just a giant branded keyword campaign. It is today’s most highly-evolved machine learning advertising system ever built.
In this episode, Jordan talks about how Performance Max is not a rip-off like some marketers think. He also discusses why some of the metrics that you are seeing, especially when it comes to branded keywords, can be a red herring.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Performance Max works like a pre-funnel mechanism.
- Google is going to start showing ads to people before they even realize that they want your product.
- Performance Max is the new Facebook.
- Performance Max utilizes all Google placements but it knows when to hit those people and with what kind of content.
- Don't just look within the platform, understand your metrics
- Do not give up on your Performance Max campaign.
- It is important to train Performance Max on what you want it to do.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Taking risks is an important thing to do whenever an opportunity presents itself. However, it’s necessary to not take any shortcuts but to do your research before you launch a brand on a new channel.
In this episode, Daniel and Edina of The Lion Group talk about their company, the mistakes they made along the way, and the wins they made throughout their journey. They also discuss the important things you need to know when launching a brand on Amazon and how to find the right partners.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you are launching a brand on Amazon, the very first step is to do your research and find the gaps (an opportunity in the space for your brand to penetrate and scale)
- You must do your research, and look at the competition and the price point within the space.
- You cannot launch with a much higher price point and hope for the best. You have to be competitively priced.
- Customers shop on Amazon for price points and convenience.
- Choose the right partner to get on Amazon- Amazon itself is not always the right partner.
- The secret to scaling is investing in finding great talents and helping them find their highest potential.
- Do your research and do not take any shortcuts.
- Take risks.
Recommended Apps:Boomerang
https://boomerangapp.com/
Helium10
https://www.helium10.com/
Today’s Guest:
Daniel Rafael is the CEO and Founder of The Lion Group.
Edina Vontobel is the Chief Merchandising Officer and Co-founder of The Lion Group.
The Lion Group partners with brands and helps them with all the work and responsibilities on Amazon that they don’t want to do themselves.
Connect and learn more about Daniel, Edina, and The Lion Group here:
Website: https://www.theliongroup.net/ Daniel’s LinkedIn: https://www.linkedin.com/in/daniel-rafael-10923075 Edina’s LinkedIn: https://www.linkedin.com/in/edina-vontobel-61702254
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It’s pretty hard to be venture-qualified. It takes exceptional growth potential and the right company dynamics to earn the trust of venture capital investors.
In this episode, Jordan West and Jesse Randall talk all about venture capital. They discuss what it means to be a venture-qualified company and how these types of investments usually work.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- To be venture-qualified is in the DNA of the business opportunity itself.
- If the opportunity, technology and team don't have the right dynamics to be able to grow to the level of this type of investment, then you are not going to raise money from venture capital.
- An Angel Investor is a wealthy individual that qualifies as an accredited investor and with that qualification, they can invest directly into companies. A venture capital fund aggregates individual contributions from lots of accredited investors and much bigger institutions. They pull that money into a fund and it is professionally managed by people.
- Investors look at two big categories: (1) The product and the market opportunity itself & (2) The founding team and the capabilities of that team.
- The difference between acquiring a company in a venture setting versus a traditional business setting comes down to the momentum and the size of opportunity you have.
- There's a natural skepticism for something that seems too easy, so if you're doing something that's going to change the status quo, you often are going to get told "no" a lot.
- Founders have the incentive to maximize the value of their company, but if you overvalue your company too much, the numbers don't work and you become not acquirable.
- If you're going to get acquired, the acquiring company usually wants to see substantial growth opportunities after that acquisition to make it worth it.
Recommended App: Shield Analytics
https://analytics.shieldapp.ai/
Recommended Book: The Comfort Crisis
https://play.google.com/store/books/details/The_Comfort_Crisis_Embrace_Discomfort_To_Reclaim_Y?id=28L3DwAAQBAJ≷=US
Today’s Guest:
Jesse Randall is the Founder and CEO of Sweater.
Sweater specializes in offering a venture capital fund that anyone can invest in.
Connect and learn more about Jesse Randall and Sweater VC here:
Website: https://www.sweaterventures.com/ App: https://apps.apple.com/us/app/sweater/id1572894118
(Currently only available in the US) LinkedIn: https://www.linkedin.com/in/deviantstrat/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE: Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Businesses need to continue to grow and one of the ways that you can grow faster is by putting fuel in the fire that is your business. E-commerce companies are incredibly cash-intensive so sooner or later you’ll probably need to raise capital.
In this episode, Jordan West talks about when and why you should raise capital for your e-commerce brand. He gives you different ways and different types of raising your capital.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The beginning of your business is going to be a very difficult time in the e-commerce space to raise capital.
- Getting investors as an e-commerce company is not difficult but you do need to have an incredible network and you need to build a lot of trust in your network.
- Good investors do not bet on companies; They bet on the people who run the companies.
- Raising capital is not a donation to your company. Investors are buying equity from your company for some future returns.
- You can start with friends and family.
- Angel Investors are high-net-worth individuals that are accredited investors that will come and invest in your business.
- The size of angel investment is anywhere from 50,000 to 500,000.
- You can use angel investors, friends and family, and crowd-funding altogether.
- If you've already built an audience that loves you and believes in you, those are good people to potentially go on the investment side.
- Venture Capital is another great way to raise money.
- Getting private equity is not something that's going to happen until you're doing at least about a million dollars in profit. Wait until you're about 10 million in sales to go there.
- Keeping money in the bank is boring.
- If you aren't active on LinkedIn and you're not building a network, it's probably not the time to raise capital.
- If you've built a personal brand and people know your brand as well, this is the way to go when you're raising capital.
- Raising capital is all about relationships.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Your consumers do not know the ins and outs of how things work in your business. By taking them on this journey with you, you can build dedicated and loyal customers.
In this episode, Melodie Reynolds of Elate Beauty talks about her brand and how it grew from 2014 to now. She also discusses her sales team, the balance between direct-to-consumer and wholesale, and about the importance of transparency.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- People like it when you take them on a journey and it is important to recognize that we are all consumers.
- Too much transparency is not a bad thing as long as there is context. People that you are speaking to are not in your industry, they don't know who you are, and they don't know the ins and outs of how things work.
- When you try to show people who you are, you can't just open up your coat, you have to educate them on why you are telling them.
- It is important to understand what transparency means and how we take responsibility within that transparency.
- The key thing for Elate Beauty to continue growing is support.
- The secret to scaling any business is investing in your people.
Recommended Tool: Asana
https://www.Asana.com
Recommended Podcast: The Prof G Podcast
https://podcasts.apple.com/podcast/the-prof-g-pod-with-scott-galloway/id1498802610
Today’s Guest:
Melodie Reynolds is the founder and CEO of Elate Beauty.
Elate Beauty is a brand of ethically-made and sustainable cosmetics.
Connect and learn more about Melodie and Elate Beauty here:
Instagram:https://www.instagram.com/melodieelated
https://www.instagram.com/elatecosmetics
Website:https://www.elatebeauty.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Most independent brands can’t afford to test too many advertising opportunities due to budget constraints, but brand partnerships offer a great means of low-cost growth.
In this episode, Lynn Power of Masami talks about the way she’s building a collective doing pop-ups around the country, what strategies work, and the ins and outs that go into making it successful.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When you are bootstrapped, you have to find your opportunities because you can't pay to play with the big boys.
- Brand partnerships could work well to leverage followings and grow businesses.
- Go into a space that's going to attract the right customer base.
- Some brands will be heavily engaged and some will be very transactional and will only care about the sales.
- Staffing is a critical piece in managing logistics.
- When a founder is in a store, the sales go up threefold.
- A community is a foundation that you need to scale.
Recommended App: Canva
https://www.canva.com/
Recommended Podcast: The Joe Rogan Experience
https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk
Today’s Guest:
Lynn Power is a co-founder and the CEO of Masami.
Masami is a brand of clean premium hair care.
Connect and learn more about Lynn and Masami here:
Website: https://www.lovemasami.com/ LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904 Instagram: https://www.instagram.com/lynnpowered/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
PROMO CODE
Upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other eCommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Machine learning is going to be everywhere soon. It can potentially solve your hardest business problems and help you scale even faster.
In this episode, Evan Dolgow of Jarvis ML talks about machine learning and warehouse logistics. He discusses what to look out for in machine learning solutions since not all of them are created equal.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Machine learning is in the background of things. It's what spoon feeds us what we want to see when we go on Amazon or social media.
- Visit the facility that you are going to contract.
- Look at the facility and what's within the 12-hour drive of where your core customers are.
- Machine learning is a sector of AI. It takes infinite amounts of data that a human can't possibly process, puts it all in one place, draws connections, and takes actions.
- Not all machine learning is created equally. The best way to discover the quality of a machine learning solution is to check their company on LinkedIn and see whether their team is 80% sales or 80% machine learning engineers.
- Jarvis is here to democratize machine learning for smaller businesses.
- Machine learning can potentially solve any business hurdle that you are experiencing specifically regarding scaling.
- The lowest hanging fruit in the world of machine learning is for every business to drive more customers to their website.
- The more people you drive to the website, the faster the machine can build models, and you can start essentially converting people faster.
- The secret to scaling is to leverage growth.
- Data is an asset that should be invested in.
Recommended Tool: Sales QL
https://www.salesql.com
Recommended Book: Atomic Habits by James Clear
https://www.jamesclear.com/atomic-habits
The Rise of Super Man by Steven Kotler
https://www.stevenkotler.com/book-pages/the-rise-of-super-man
Today’s Guest:
Evan Dolgow is a machine learning expert at Jarvis ML
Jarvis ML is a prediction engine that’s always learning. Its mission is to be the most accessible and easy-to-use end-to-end machine learning platform.
Connect and learn more about Evan Dolgow here:
LinkedIn: https://www.linkedin.com/in/evandolgow
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
Things are getting tougher these days but as brand owners, it’s our job to always figure out the things that we can do to get sales to go back up. Sometimes, the solution needed is to go back to what we do best and focus on our connection with customers.
In this episode, Jordan interviews the founder of Wax Buffalo, Alicia Reisinger. She talks all about her brand story, the rise and fall of organic Instagram, and what’s working for her company now.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- When the numbers are down, you just have to go back to what you do best.
- Everything has a story to it and those stories are what connect us.
- As you are growing your brand, you have to find different ways to connect to your audiences.
- E-mail newsletters and SMS marketing now perform better than organic Instagram marketing when it comes to connecting more to your audience.
- Always know your margins well.
- You are way more effective when you take time for yourself.
Recommended App: Shopify
https://www.shopify.com
Recommended Book: Amish Murder books
Today’s Guest:
Alicia Reisinger is the founder and Artistic Director of Wax Buffalo.
Wax Buffalo produces hand-poured pure soy wax candles for modern homes.
Connect and learn more about Alicia and Wax Buffalo here:
Website: https://www.waxbuffalo.com Instagram: https://www.instagram.com/waxbuffalo Instagram: https://www.instagram.com/aliciareisinger
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It is important to always remember that you are selling to people and not to robots. People want to see all the different ways that your products can make their day better. This is what makes your conversion rate higher.
In this episode, Jordan talks about a conversion rate optimization case study that he and his team did to their brands. He walks us through why and how they were able to up their conversion rate by 79% month over month, and how you can apply these learnings to test in your brands.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You can hire expensive agencies to do CRO for you, but it’s only recommended to do that if you are above the $5M mark.
- Conversion rate optimization is not just simply changing the color of a button.
Big levers that you can pull to up your conversion rate on your website:
-
Best practice is to have between 4 and 6 photos per product. The more, the better.
-
In the fashion/apparel world, make sure that people see your items in everyday use with lifestyle images.
-
The more that you can do to explain your products, the better.
-
Make all of your product descriptions better.
-
Search through every single descriptor of your product and put it in there.
- Give people a reason to purchase.
-
Use triggers to sell products.
-
Having a sale
-
During sale seasons, your conversion rate is higher because your prices are lower.
-
Feature your best-sellers on every brand page.
-
Tell people what other people buy and why they should love your brand.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast
It is important to always keep in mind that you are not selling just your products but also your brand. Sharing your unique brand story and keeping your brand’s quality are the things that bring up your sales.
In this episode, Ata Sari of Mama Luma talks about their brand’s growth and the massive moves they had to make moving from California to Istanbul Turkey. He also shares what is working and not working for their brand in 2022.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- At the end of the day, there is no secret but hard work.
- Brand identity brings the sales. Product quality and brand story are parts of the brand identity.
- There comes a time when you have to stop working with an agency.
- Build a team to organize everything and have a healthy distribution channel to make better operational costs and bring up sales.
- The D2C operations also have a big impact on B2B for a brand. Every single transaction is an added value to the brand equity.
- You need to work harder, learn, and never be comfortable where you are.
Recommended Tool: Klaviyo
https://www.klaviyo.com
Recommended Book: The Hard Thing About Hard Things by Ben Horowitz
https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205
Today’s Guest:
Ata Sari is a co-founder and the CEO of Mama Luma.
Mama Luma is a designer kids’ clothing brand based in Sta. Barbara, California.
Connect and learn more about Ata and Mama Luma here:
Website: https://www.mamaluma.com E-mail Address: Ata@Mamaluma.com
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
You’ve probably heard a lot about the amazing results Performance Max can deliver, but who would be the best people in your team to run PMax campaigns?
In this episode, Jordan talks about why your Google department may not be the best choice to run your Performance Max campaigns and explains other strategies to run highly profitable Performance Max campaigns.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Performance Max is made for Facebook marketers.
- It's similar to the kinds of campaigns that you set up for years on Facebook but you leave it untouched for a longer period of time to let the robot learn
- Pmax is essentially a Facebook CBO campaign
- Facebook marketers are used to testing campaigns exactly like this.
- They can target specific intent audiences, or go broad.
Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Getting into partnerships is a middle ground between success and failure. You have to ensure you are partnering with people who align with your goals and vision.
Sampling is your brand’s personal touch on your customer’s journey. It can be far cheaper than paid ads.
In this episode, Tyler Kupper of Weatherman® Umbrella talks about their brand story and corporate programs, how they got the right partners, and the power of sampling.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Partnerships have to be mutually beneficial.
- You have to align with partners that make sense.
- Everything in the promotional premium industry is brand-based.
- It doesn't matter if you have a lot or a little money, you need to get your product out there. Give out samples to the right people.
- There are many opportunities to get your products noticed that are way cheaper than paid ads.
- You have one chance to make it right.
- Your customers’ journey and experience are always important.
Recommended Tool: Monday
https://www.monday.com
Recommended Book: Never Split the Difference by Christopher Voss with Tahl Raz
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
Today’s Guest:
Tyler Kupper is the Chief Revenue Officer at Weatherman® Umbrella.
Weatherman® Umbrella is a unique premium brand umbrella offering a lifetime guarantee.
Connect and learn more about Weatherman® Umbrella here:
Website: https://www.weathermanumbrella.com
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
A lot of founders and leaders tend to blame everyone except themselves. Time and energy are being misdirected as we try to have control over the things that we cannot control. How much can taking a radical ownership approach change your life?
In this episode, Jordan talks about what proactivity means and how to be proactive as a leader, a boss, or a founder of an organization.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Between stimuli and response, there is always a gap and you get to choose a reaction.
- With stress comes a lot of different reactions. A lot of founders blame everybody else but themselves.
- The only thing that we have control over is ourselves.
- Many of us have a lot smaller circles of influence than we have circles of concern.
- Our circle of influence grows as we become more mature and trustworthy.
- We cannot influence everything around us so we have to choose which things we're going to let in.
- The whole idea of radical proactivity is knowing what you can change and what you cannot and spending all your time on the things that you can influence and change. It will change your life.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
To make a financial recovery from a period of poor performance, it’s important to identify and acknowledge the problems, consider changes, and implement new strategies for your company. This turnaround will bring stability and growth in the long run.
In this episode, Ivy Tran of Fathead talks about how she turned around a legacy brand, and the steps necessary to get it done.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Homegrown systems are systems that have to be maintained by developers. It's not as dynamic as you want it to be.
- You have to have clean data, clear records, and correctly labeled product data.
- Constantly monitor. Make sure that usage is done accurately.
- Usability is important. Customers get frustrated easily, if they can't check out, they're gone.
- Cut costs where you can. See the data and track where your sales are coming from.
- Old-school marketing is very powerful when it comes to retention, but in 2022 it’s necessary to get better at digital marketing.
Recommended Tools: Builder.io
https://www.builder.io/
Recommended Book: Born A Crime by Trevor Noah
https://www.amazon.com/Born-Crime-Stories-African-Childhood/dp/1531865046
Today’s Guest:
Ivy Tran is the Chief Operating Officer of Fathead.
Fathead provides individually crafted vinyl wall decals for home decorating.
Connect and learn more about Ivy and Fathead here:
Website: www.fathead.com LinkedIn: https://www.linkedin.com/in/ivy-tran-08237267 Email Address: Ivy@volte.co
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Brands are continuously seeing incredible results and starting to see all-time low customer acquisition costs in Performance Max. This is the future!
In this episode, Jordan talks about some of the most important things that you need to do in your Performance Max campaigns to get the most out of it.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Things to do in your Performance Max campaigns:
- Create videos for your specific avatars on YouTube.
- You need to have 20 different images.
- Separate your different product groups.
- Always leave URL expansion on.
- Have between 4 and 10 images and a video of every single one of your products on every product page.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction.
Parker is currently offering a $1000 sign-up bonus for Upgrowth listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term.
In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Try to stay focused on the things within your control and the ways you can improve in the long run.
- Referral word-of-mouth is the best form of marketing.
- Attribution is difficult but there are several ways that you can do it.
- You can understand customer interest and behavior from the way they interact with your email newsletters.
- If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale.
Recommended Tool: Klaviyo
https://www.klaviyo.com/
Recommended Audiobooks and Podcast:
Ego is the Enemy by Ryan Holiday
http://egoistheenemy.com/
https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY
The Obstacle is the Way by Ryan Holiday
http://theobstacleistheway.com/
https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358
Econ Talk Podcast with Tyler Cowen
https://www.econtalk.org/
Today’s Guest:
Abel Samet is a co-founder of Troubadour Goods.
Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance.
Connect and learn more about Abel and Troubadour here:
Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn:https://www.linkedin.com/company/troubadour-goods
https://www.linkedin.com/in/abelsamet
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
We are teetering on the brink of a recession right now. The good news is everything’s going to be okay if you are a brand that highly values intrinsic brand loyalty and customer LTV.
In this episode, Tejas Konduru of Via Customers talks about the valuations in the space right now. He and Jordan also discuss what is going to happen in the next year and a half.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The idea for Via Customers is all mobile marketing living together is the best experience
- Once you cross 10-30 Million in GMV, you will need a tool that is not a self-service type.
- The most demanding customer is the most rewarding customer served.
- The only companies that will survive the next year and a half are the companies that see a path to profitability, have a positive cash flow, and are becoming default investable.
- Everybody wants to invest in an enduring business that can raise money again.
- It is more important to have intrinsic brand loyalty and high repeat customer rates than to just play the volume and new customer acquisition game.
- The ones who struggle are the ones who have never taken the LTV side seriously.
- The number one storefront for brands won't be their website or their physical store. It will be mobile.
- The secret to scaling has always been hiring the right people.
- It comes down to the culture and the people that you bring in that morph into that culture.
- It’s very important to have a strong finance team and an operating cadence.
- Valuation is everything you are going to do in the future discounted by how much risk someone sees in you.
Recommended Tool: Superhuman
https://www.superhuman.com
Recommended Podcast: How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297
Today’s Guest:
Tejas Konduru is a co-founder and the CEO of Via Customers.
Via Customers is a mobile marketing platform for eCommerce brands.
Connect and learn more about Tejas and Via here:
Website: https://www.viacustomers.com LinkedIn: https://www.linkedin.com/in/tejas-konduru
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Rebranding can be scary for a lot of brands. However, if done correctly, it can be a great opportunity to further grow your business and set the stage for success for years to come.
In this episode, Jordan interviews Rob Fraser of Outway, formerly Endur. He talks about the rebrand they did and the thought process that led to a successful launch. He also shares his framework for thinking about brands and the important things you need to know about raising money.
Listen up and learn from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- If done correctly, you can use a rebranding opportunity as a tailwind, not a headwind.
- A brand can be likened to a human being with 3 core attributes: A name, an identity, and an essence.
- When Outway rebranded, what changed was its name, not its essence and its identity.
- Raising money should be looked at as an accelerant not a way to keep yourself alive.
- Bring in a strategic group of investors. Strategic investors are people who share your values. If your goals are not aligned, it's generally a pathway to misery.
- You don't know what you don't know and the more you learn, the more you know you don't know.
- Bootstrapping will teach you the lessons you need to learn early on.
- You should listen to your guts.
- The more time in the game, the more you understand that patience is key.
- Make decisions thinking in the long term, not in the short term.
- Every time you level up in business, you are a beginner at a new level again.
- The secret to scaling is building and nurturing a world-class team.
Today’s Guest:
Rob Fraser is the founder and CEO of Outway.
Outway is a brand that provides a wide range of bold performance socks.
Connect and learn more about Rob Fraser and Outway here:
Website: https://www.outway.com LinkedIn: https://calinkedin.com/in/robbfraser Twitter: https://www.twitter.com/robbfraser
Rob Fraser's founding story:Ep 174: From Solo Operator to Multiple 7 Figures with Rob Fraser, Founder of Endūr https://bit.ly/3rZFa5Q
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.
In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.
Listen up and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.
- Make sure that you still have your branded campaigns set up.
- You need to make sure that you have accurate full-funnel conversion tracking.
- Make sure that you’re able to feed your purchase data to Google.
- Only have one campaign for warm and cold.
- Do not set a target on return on ad spend. Let the machine do what the machine wants to do.
- Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.
In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.
Listen and learn in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Google knows what you are going to buy before you know you're going to buy it.
- Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.
- Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.
- You can't trust Google Education. They lie.
- Google can identify common denominators depending very heavily upon your niche.
- If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.
- Don't build multiple campaigns on Performance Max, build one campaign.
- For eComm, separate by product categories and replicate your asset groups by distinct audience signals.
- Limit superfluous URLs.
- The products that people click on are not the products that people buy.
- You want all of your product catalog in your PMax campaign separated by product categories.
- Make sure that you are spending enough so that you are actually getting data.
- Run your campaign for 6 weeks without touching it.
- Monitor to determine the changes that you think you want to make.
- People are the most important thing in an agency.
Recommended Tool: Telefy
https://www.telefy.finance
Recommended Channel:Jordan Peterson
https://www.youtube.com/c/JordanPetersonVideos
Today’s Guest:
Kasim Aslam is the founder and CEO of Solution 8
Solutions 8 is the number 1 Google Ads Agency in the US.
Connect and learn more about Kasim and Solutions 8 here:
Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
If you’re looking for additional channels to take your brand, it’s time to consider Amazon, where most of your customers are already shopping.
In this episode, Jordan and Ganesh Krishnan from AI Hello talk about all things Amazon. Ganesh also discusses the use of AI in certain parts of your business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with the audience retargeting and then move on to the product part of the promotion.
- Amazon makes more money by not selling than by selling your product. Learn or hire a specialist so you can constrain your budget.
- You need to have consistent growth and that growth should initially be 5% at the bare minimum monthly.
- Algorithms do their job 100x faster with 100x accuracy, so let the algorithms do it.
- Humans should do human work and the AI should do the automation work.
- If you can't measure it, you can't improve it.
- Targeting your brand keywords, especially if you have never been on Amazon, is highly recommended.
- Targeting the competitor's audience is also very powerful.
- The reason why people go to Google or Facebook is different from the reason why people go to Amazon.
- Keep your focus on a few specific products, increase your sales, and keep on adding more variations to these products.
Recommended App:
AI Hello https://www.aihello.com
Recommended Book:
Rich Dad, Poor Dadhttps://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610
Today’s Guest:
Ganesh Krishnan is the founder and director of AI Hello.
AI Hello is an automated AI system that handles Amazon ads.
Connect and learn more about Ganesh and AI Hello here:
Website: https://www.aihello.com E-mail Address: ganesh@aihello.com
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Since marketing costs are getting higher and higher, now’s the time to make sure to choose the right tools that give the greatest results.
In this episode, Shauli Mizrahi of Rep.AI talks all about Rep and how it helps eCommerce websites with their sales.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Rep is the first AI-powered sales associate for eCommerce websites.
- The costs of ad spend for eComm brands are getting higher and higher and it’s increasingly becoming less profitable, making it harder for merchants to survive.
- Rep tries to understand which customers are about to leave your website, approaches them, and starts a conversation that fits where these customers are in the sales funnel.
- Merchants are given a 14-day free trial and AB tests are done to see results.
- Rep also tries to understand what can help customers get the right product for them.
- Discount offering is one of the top-selling and best-performing flows that Rep has.
- When a customer asks for a discount, there is a good chance that they will buy at that moment.
- The more products a store has, the better Rep performs.
- Rep is a fully-managed service. You just need to provide information and the team does all the work for you.
- Be the best at what you do and make it happen.
Recommended App:
Jira https://www.atlassian.com/software/jira
Yotpo https://www.yotpo.com
Recommended Audiobook:
Billion Dollar Whale by Bradley Hope and Tom Wrighthttps://www.amazon.com/Billion-Dollar-Whale-audiobook/dp/B07G9JJ6TB
https://www.audible.com/pd/Billion-Dollar-Whale-Audiobook/1478948000
Today’s Guest:
Shauli Mizrahi is a co-founder and the CTO of Rep.AI.
Rep.AI is an AI-powered sales associate for eCommerce websites.
Connect and learn more about Rep here:
Website: https://www.hellorep.ai
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
A lot of brands have begun running ads on Tik Tok but are running into challenges when it comes to scaling. Good results are out there, you just need to learn the winning formula for a profitable TikTok ad.
In this episode, Sven Muchow of Muchow Marketing talks about TikTok ads and TikTok Marketing for e-commerce brands. He shares a campaign setup and its winning ad formula.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The 2 big mistakes that a brand can make in a Tiktok ad are:
1.) Reusing a Facebook ad for a TikTok ad; and
2.) Using organic content that had been viral on their TikTok account as a TikTok Ad.
- In a TikTok ad, make your audience feel like a user recommends your product to them.
- A TikTok ad should hook the people, give 2-3 brand benefits, and contain a call to action.
- Calls to action on TikTok ads shouldn’t be a formal "Buy now.", but rather something more in line with how a friend might suggest something, like "Try my favorite product now."
- The best results come from a 20 to 35-second TikTok ad.
- If an ad shows creative fatigue, take the creative, change the first clip or the hook, and just re-upload it. TikTok will think that it is a whole new ad.
- To find the winning creative, you have to test a lot.
- There shouldn't be demographic targeting in the beginning.
- Do 5 ad sets and start with $100 a day.
- You can scale a lot insanely fast on TikTok.
- Always try to find influencers and creators.
- Don't be cheap on creatives.
- Get into the industry as fast as possible.
Recommended Apps:Notion https://www.notion.so
Miro https://www.miro.com
Recommended Podcast:Mindset Mentor with Rob Dial
https://www.robdial.com/podcast
Today’s Guest:
Sven Muchow is the founder of Muchow Marketing.
Muchow Marketing specializes in ads management and consulting for brands.
Connect and learn more about Sven Muchow and Muchow Marketing here:
Website: https://www.svenmuchow.com Linkedin: https://www.linkedin.com/in/sven-muchow
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Finding the right agency can have tremendous benefits for your business, and knowing how to tell the right agencies from the wrong ones will pay dividends in the future.
In this episode, Aaron Zagha of Newton Baby talks about the products they provide and how their business grew. He shares how he spent a lot of money for an agency for 9 to 12 months without any results, only to have it be worthwhile in the end. He also discusses where marketing is shifting and how his brand is pivoting to stay on top.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Oftentimes, an impression is an impression, but that's not always the case and it depends on your product categories and a lot of other things.
- Go where the CPMs are cheapest provided that they have this user's attention to the same degree.
- If you track influencer marketing every way you can, you can figure out which influencers are and aren’t worth it.
- Giving influencers individualized codes, a customized page sign-up form link, and post-purchase surveys helps track influencer performance.
- It's easy to write a blog post but that blog post in this day and age will do nothing for you and no one will find it unless you do it with the right SEO strategy.
- Your goal of SEO should not just be getting just general traffic but rather traffic that will lead to purchases.
- Having no fixed costs and just basing it on performance when outsourcing can help you scale more.
Newton’s Agency: New Standard Digitalhttps://www.newstandard.digital
Recommended Tools:Helium 10 https://www.helium10.com
Rockerbox https://www.rockerbox.com
Recommended Podcast:Pivot https://www.podcasts.apple.com/us/podcast/pivot/id1073226719
Today’s Guest:
Aaron Zagha is the CMO of Newton Baby.
Newton Baby provides a variety of mattresses for babies’ cribs and for pets.
Connect and learn more about Aaron and Newton Baby here:
Website: https://www.newtonbaby.com LinkedIn: https://www.linkedin.com/in/aaronzagha
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
We’re in a different industry now but there will always be consumer demands for every product category. We just need to make some pivots to continue scaling.
In this episode, Parker Burr of Feat Clothing talks about their brand’s journey into flagship retail, wholesale, and all things growth-related. He shares the things that worked to build their business to its size today that are not going to work going forward.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- We’re currently in another gold rush. At the beginning of a gold rush, you’ve got to go out and find where the gold is.
- More people are still consuming more goods online every year.
- Build a well-rounded business with multiple streams of revenue that are symbiotic and growing each other.
- You can copy everything and do everything the same way but you can't replicate timing so you have to adjust to the timing.
- You get eyeballs by physically being in a great location.
- Continue focusing on having an incredible team.
- No big brand did it overnight.
Recommended App:Slack https://www.slack.com
Recommended Book:
Burn Rate: Launching a Startup and Losing My Mind by Andy Dunnhttps://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265
Today’s Guest:
Parker Burr is the CEO and founder of Feat Clothing.
Feat Clothingprovides athleisure clothing designed to maximize comfort and versatility.
Connect and learn more about Parker and Feat here:
Website: https://www.featclothing.com LinkedIn: https://www.linkedin.com/in/parker-burr-84886447
Taylor Offer’s Tiktok and LinkedIn:https://www.tiktok.com/@tayloroffer
https://www.linkedin.com/in/tayloroffer
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Strategy is the foundation of successful paid acquisition. Despite what’s been for many brands a tough start to the year, some key winning strategies have shown great results in 2022.
In this episode, Jordan goes through the wins being seen at Upgrowth Commerce right now that you should also test out with your brands.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Gather your best customers and treat them like absolute gold and have them get your message out to their audience.
- The Archive app automatically gathers anything that you've been tagged in and allows you to download it straight from the Archive app. (https://www.archive.com)
- Pair your ambassador groups programs alongside the Archive App
- TikTok-like content works consistently well on different platforms.
- Performance Max is potentially the biggest game-changer when it comes to marketing in general.
- Retest old creatives that worked in the past.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins
This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Finding the right people to invest requires timing, the right attitude, and a lot of networking.
In this episode, Laura Burget of Three Ships Beauty talks about how they raised funds, as well as what to and not to do in fundraising. She also shares how her company is getting massive customer LTV from the referrals they get from an affiliate program.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Oftentimes, it's a little bit of luck but it's also making great impressions and just networking every chance you get.
- LinkedIn is a place where you can get great connections.
- Customers from affiliate programs are valuable and cheap to acquire.
- You can do both one-to-many communications and community communications through an online community.
- One of the main things you need to think about when you're starting to kick off a fundraising activity is timing.
- Look into the market to see what acquisitions are being valued.
- Involve your customers in the process as much as possible.
Recommended App:Boomerang
https://www.boomeranggmail.com
Recommended Book:Shoe Dog by Phil Knight
https://www.amazon.com/Shoe-Dog-Phil-Knight-audiobook/dp/B01CRJA470
Recommended Podcast:How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297
Today’s Guest:
Laura Burget is a co-founder of Three Ships Beauty.
Three Ships Beauty is a natural skin-care product company.
Connect and learn more about Laura and Three Ships Beauty here:
Website: https://www.threeshipsbeauty.ca Instagram: https://www.instagram.com/threeshipsbeauty Instagram: https://www.instagram.com/lauraburget
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.
In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- The one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.
- Make sure that all your messaging is the same across all platforms.
- Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place.
- The more communication that you can have, the better.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins
This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.
Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce
Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
When your business is scaling rapidly, you have to think of new ways to continuously scale because the same things won’t work as effectively. At the same time, you have to find the right people and resources to build a bridge to your visions.
In this episode, Buster Arnwine of Hair on Fire Tech talks all about what it takes to scale up your business from 1 to 10 million then to a hundred million and beyond. He discusses the shifts and changes you need to make as you take your business to a different level.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- There are a lot of pivots you need to make if you want to take your business to the next level.
- You need to look at people, mindset, and execution.
- Your practices have to evolve because the same things won't work when your business is scaling rapidly.
- The best strategy, brands, and plans go nowhere without the right people.
- Most agencies are good, but you always have to ask the right questions to hold them accountable.
- Everything should be about reaching your vision and resourcing for that.
- Invest in things that you have to and spend on what you think is important.
Today’s Guest:
Buster Arnwine is a co-founder, the owner, and the chief advisor of Hair on Fire Tech.
Buster has a diverse background spanning multiple functions, various billion dollar brands and an array of customers across his 20 year career in the fast moving consumer goods industry. Hair on Fire Tech provides services for different business technology needs.
Connect and learn more about Buster and Hair on Fire Tech here:
Website: https://www.haironfiretech.com LinkedIn: https://www.linkedin.com/company/haironfire/ LinkedIn: https://www.linkedin.com/in/buster-arnwine-1402558
This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.
Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce
Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Agencies all offer the same basic services. When you decide to partner with an agency to help you with your business, the choice will come down to a combination of your preference and their proven results.
In this episode, Jordan discusses which business processes should be kept in-house and which ones should be outsourced. He also covers all the things to look out for in an Amazon agency and agencies in general.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Do the calculations in your head on what it will cost you to have one or two full-time employees who are good at doing some of the processes needed to succeed in eCom, and compare that to what you could potentially get at an agency.
- Any agency with setup fees anywhere from $7500 to $15000 is a hard no.
- Those with a flat fee (usually $2500 to $3500) with a percentage of sales are being incentivized to grow your business.
- Look for proven results.
- Anybody who would not tell you their pricing fairly soon in the conversation is also a no because it should be standardized.
- Look at the tech they are using.
- The relationship is super important.
Every agency offers these same basic services:
- Listing optimization (including A+ contents)
- Amazon PPC
- Helping your products get into FBA and all of those logistics
- Customer service
- Product development
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here: https://www.mindfulmarketing.co/quickwins
This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.
Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce
Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Chasing a thing that will never give you satisfaction is an endless cycle. If you are finding it hard to get to what you want, it is probably not what you truly want. It helps to take a pause and identify what will keep you moving and what you want your end goal to be.
In this episode, Adi Gullia talks about goal setting, mindset, and the mental loops we get stuck in. He shares why some people are not as effective as they think they are.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It's all about what's going on in the mind. It's never about technique, what to do, or the best hacks and methods to follow.
- Rather than chasing money, it's better to orient your mind towards something that will bring a lot of satisfaction.
- The only reason that somebody doesn't have what they want is that they don't truly want it.
- The idea of being an entrepreneur comes down to identifying what it is that moves a person rather than chasing success
- At the end of the day, the only thing that matters is that you get the result that you are seeking.
- Having a goal of keeping a certain image paralyzes a person in making the most effective decision.
- Change comes in when the person is honest with themselves about wanting that change to happen.
- It can't be stressed enough that entrepreneurs are the creators.
Today’s Guest:
Adi Gullia is the founder and CEO of Grace & Stella.
Grace & Stella is a brand of vegan, cruelty-free, self-care products.
Connect and learn more about Adi here:
LinkedIn: https://ca.linkedin.com/in/adityagullia Twitter: https://www.twitter.com/adityagullia E-mail Address: adityagullia@gmail.com
To listen to Adi Guilla’s first episode guesting with us, here’s the link:Ep 229: From 10 Million to 100 Million in E-Commerce With Adi Guilla, Grace and Stella
https://bit.ly/3y5glaB
This episode we want to share about one of our partners, Clearco. Just because you’re profitable doesn’t mean you have money for growth - Clearco solves this.
Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-Commerce
Start here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
The customers in your VIP groups already trust and love your brand. They talk back and forth about your products. It may be a great time to take them to the next level-- an ambassador program.
In this episode, Jordan talks about how to set up an ambassador program, the best way to launch it, and what service can go about helping you set this up.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- An ambassador program is the next level to take your best customers from your VIP group to.
- Try to start the program without giving customers cash. You can give them special discounts instead.
- House your ambassadors in a community using software or an app instead of just using email blasts.
- You can team up with other brands to do giveaways of their products.
- Make your ambassadors feel special.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Expanding into Europe can open up massive revenue but you’ve got to be prepared to invest your resources. Taking on risk is only part of the winning formula, it’s also important to be guided by the right people with the right principles.
In this episode, Jordan interviews Andy Hooper, the CEO of Global E-commerce Experts. He discusses the key steps you need to take to expand into Europe and increase your revenue exponentially.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Each country has its own leading marketplace.
The key steps you need to take to expand into Europe successfully:
-
Do market research.
-
Know business and product compliance.
-
Find the right marketplace.
-
Have your logistics sorted.
-
Promote your product.
-
Build a website.
-
Grow into retail and exit the business.
-
Know what your product is and the best strategy to deliver that.
- Consider launching in the UK, Germany, and Netherlands.
- It is important to take risks and know the necessary systems and processes.
Recommended App: Trello
https://www.trello.com
Recommended Books:
Measure What Matters by John Doerr
https://www.whatmatters.com
PT Barnum: America's Greatest Showman by Philip B. Kunhardt III
https://www.amazon.com/P-T-Barnum-Americas-Greatest/dp/0679435743
Today’s Guest:
Andy Hooper is the CEO of Global E-commerce Experts.
Global E-commerce Experts is an international consultancy that provides a complete e-commerce management solution for those wishing to trade in Europe.
Connect and learn more about Andy and GEE here:
LinkedIn: https://uk.linkedin.com/in/andyghooper Website: https://globale-commerceexperts.com YouTube: https://www.youtube.com/channel/UCN2MLaT121Quux1jOVAJ_jQ
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Is Shopify Audiences the solution to IOS 14.5? Can they help decrease conversion costs while enhancing top-of-the-funnel targeting?
In this episode, Jordan talks all about Shopify Audiences and how they can be a game-changer for your business. He also discusses which businesses they’ll work for and who can access this new feature.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Shopify Audiences
Claim:
Shopify Audiences will improve all of your prospecting and top-of-funnel audiences.
Set-up:
Using aggregated conversion data around which people bought a certain merchant's product, taking into account all opted-in merchants on Shopify to create a custom audience for a given merchant's product.
- If you have a product that doesn’t have direct competition, Shopify Audiences isn't going to work for you. If you are selling something that other people are selling, this will work for you.
- Shopify Audiences will be an essential part of the go-forward campaign to combat this cookieless world.
- You have to try Shopify Audiences multiple times.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
More and more people are getting into NFTs because of their many benefits and we’re barely scratching the surface of what’s possible. So how do you get started in this space?
In this episode, Jordan talks with Tracy Greenan of Aurelia + Icarus all about NFTs. She shares some tips for everyone who wants to enter the metaverse and start with NFTs.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- There is sustainability and environmental benefit to NFTs. You can create and explore different styles without so much waste.
- There's no shipping involved when you're selling NFTs so you can have your business anywhere in the world.
- NFTs give customers who cannot afford your brand the opportunity to own a bit of it.
- You can start selling on digital platforms where there's already a customer base who understand the benefits and value of NFTs until it becomes more understandable for others.
- What's great about having a digital wallet is that you can see the NFTs in people's wallets and see how you can connect your products with their collections.
- Join different events to look for collaborations.
- Go to LinkedIn to network with a lot of metaverse communities there.
- Make sure that you're authentic to your brand and your customers.
- Think about how you are going to position yourself in the metaverse.
- Think about your brand identity.
- Always innovate, stay ahead of the game, and collaborate with as many people as possible.
Recommended Books:The Women's Guide to Successful Investing by Nancy Tangler
https://www.amazon.com/Womens-Guide-Successful-Investing-Achieving-ebook/dp/B00O2AC85Y
The NFT Handbook: How to Create, Sell, and Buy Non-Fungible Tokens by Matt Fortnow and QuHarrison Terry
https://www.amazon.com/NFT-Handbook-Create-Non-Fungible-Tokens/dp/111983838X
Deep Tech: Demystifying the Breakthrough Technologies that will Revolutionize Everything by Eric Redmond
https://www.amazon.com/Deep-Tech-Demystifying-Breakthrough-Revolutionize/dp/1544518951
Today’s Guest:
Tracy Greenan is the founder and CEO of Aurelia + Icarus.
Aurelia + Icarus is a fine jewelry house offering physical and digital wearable NFT jewelries for real life and the metaverse.
Connect and learn more about Tracy and Aurelia + Icarus here:
Website: https://www.shoptheai.com LinkedIn: https://www.linkedin.com/in/tracygreenan
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
It is often difficult to take a step back and see if what you are currently doing for your business is actually working.
In this episode, Jordan talks about how to audit your e-commerce business, particularly your Facebook advertising. He shares what’s done at Upgrowth Commerce and how they help people get a third-party perspective on what’s going on in their business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Guidelines to audit your business advertising:
- Does your funnel include relevant ads?
- Does your funnel include a retargeting campaign for cross-selling to purchasers?
- Have you clarified what's unique about your products and offer? Tools you can use: Lifetimely or Triple Whale
- Does the ad copy call out your audience?
- Does the ad copy identify a pain point and does it offer the solution?
- Are your images optimized for all placements?
- Are you testing images and videos?
- Are you using the unicorn system?
- Is there enough variety in your audience targeting?
KPIs to look at:
- Purchases
- Average order value
- Average cost per acquisition
- Return on ad spend
- Customer LTV
- Cost per acquisition for a new customer
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
It’s important to be consistent with growing awareness and get your brand out to your consumers. But what if you can’t advertise through conventional means?
In this episode, Travis Ferguson of Lead and Arrow Media talks about what brands should do to grow when they are being handcuffed and unable to advertise on major platforms.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Continue to be consistent with what you're doing on social media.
- Capturing e-mails
- Keeping your website e-commerce and mobile-friendly
- Capturing all these into one platform
- Cycle through different platforms and marketing programs.
- It is important to send email reminders and automate these reminders to go out efficiently.
- In starting and keeping a brand it’s important to do research, react, and respond.
- The lifeblood of every brand is the new products and services you are offering and how you get those out to your consumer.
Recommended Tool:LinkedIn https://www.linkedin.com
Recommended Audiobook:The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements
Today’s Guest:
Travis Ferguson is the CEO of Lead and Arrow Media
Lead and Arrow Media is a management consulting group that provides branding strategies services.
Connect and learn more about Travis and Lead and Arrow Media here:
Website: https://www.leadandarrow.com LinkedIn: https://www.linkedin.com/in/travisfergusontsr Instagram: https://www.instagram.com/leadarrowmedia Facebook: https://www.facebook.com/leadandarrowmedia E-mail Address: travis@leadandarrow.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Customer reviews are important in building trust for your brand. You can even take advantage of bad reviews to let customers see how you respond to them.
In this episode, Jordan gives some quick tips on how and why to add your review feed to your Google Shopping campaigns.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You have to use a third-party app that will aggregate all of your reviews and be able to bring them over to the Google Merchant Center which will then link to your Google Ad.
(To register for the program: Go to Google Merchant Center > Growth > Manage your programs > Customer reviews)
- Have all of your reviews come through even if they're bad so that people can see how you respond.
- Run Google Shopping promotions.
[Google Merchant Center > Marketing Tab > Create a promotion (Name your promotion without much details.)]
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsThis month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Facing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business.
In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
The three biggest action items that drove Native's growth:
1.) Launching into new categories
2.) Scaling out quickly into other marketing channels
3.) Launching into retail
- It's proof of legitimacy if a big retailer puts your products on their shelf.
- Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach.
- Figure out if you're putting your time and effort into the right places.
- Decide on what you should do yourself internally and what you should hand off and work with someone else on.
- Building an audience from zero is hard. You have to continue to hustle and find people.
- Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions.
- You have to move quickly, especially in the DTC space.
Recommended Tool: Notion
https://www.notion.so
Recommended Podcast: The Fluently Forward Podcast
https://www.fluentlyforward.com/podcast
Today’s Guest:
Meng Li is the former VP of Marketing at Native and the founder of Huhu.
Native provides personal care products from naturally derived and cruelty-free ingredients.
Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack.
Connect and learn more about Meng Li and Huhu here:
Website: https://www.meethuhu.com LinkedIn: https://www.linkedin.com/in/mengli2 Twitter: https://www.twitter.com/hellothisismeng
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.
In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- We are moving into an era where people are okay with buying everything online.
- With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.
- When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.
- 2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.
- You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.
- It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.
Recommended Tool: Pipe Drive
https://www.pipedrive.com
Recommended Podcast: How I Built This with Guy Raz
https://www.guyraz.com/#podcasts
Today’s Guest:
Adam Klosowiak is a co-founder and the CEO of Klos Guitars.
Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.
Connect and learn more about Adam and Klos Guitars here:
Website: https://www.klosguitars.com E-mail Address: adam@klosguitars.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today. *
Find our upGrowth PROMO CODE here:** https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Aside from having a product that people would want to share, it is also important to know that working with affiliates and influencers is about building good relationships.
In this episode, Eric Sterling, CEO of Brio Product Group, shares his company’s strategy for successfully working with influencers and affiliates. Learn how to identify them, where they are, and what to give them.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- There's always room for improvement with product categories.
- It's easy to hear a strategy but try and understand how that's going to work for your brand because each brand and company is so different.
- To test if affiliate or influencer marketing will work for your product, you can give someone your product and if you get positive feedback from them, it will probably work for influencer and affiliate marketing.
- Trust is the highest form of currency when it comes to influencer partnerships.
- Outreaching with influencers must be personalized. You've got to have a reason for connecting with them and show them how they are going to benefit from the relationship.
- You have to give influencers some direction regarding talking points and explain your brand and brand values.
- Give yourself as many chances as you possibly can.
Recommended Tool: Enquire Labs
https://www.enquirelabs.com
Recommended Book: Mindset by Carol Dweck
https://www.amazon.com/Mindset-Phychology-Carol-S-Dweck/dp/0345472322
Today’s Guest:
Eric Steckling is the CEO of Brio Product Group
Brio Product Group creates personal care products for health and wellness.
Connect and learn more about Eric and Brio Product Group here:
Website: https://www.briopg.com E-mail Address: eric@briopg.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
A lot of e-commerce brands are struggling right now, but e-commerce is going to be back better than ever. Right now, we need to start thinking outside the box.
In this episode, Jordan shares a revolutionary idea of marrying retail and e-commerce together and an idea for how to execute it.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- A retail shopping experience allows customers to ask questions that you may take for granted.
- A lot of times, people just need that little push to know if they are making the right decision to buy a product.
- Have a navigation tab on your website where people can book a 10-15 minute shopping experience with one employee in your retail location.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today. *
Find our upGrowth PROMO CODE here:** https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Triple Whale has a powerful analytics platform that accurately pinpoints your ad spend across networks. It is simple, smart, efficient, and effective.
In this episode, Jordan interviews Rabah Rahil, CMO of Triple Whale. He talks about how they started Triple Whale and its important features that will help you make the right decisions with your business.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Everybody has access to the same weapons, it's the implementation and the representation that are the differentiators.
- Triple Whale’s dashboard is simple, customizable, and has everything in one place.
- No matter where you're at on your marketing journey, you're going to be able to unlock value in Triple Whale.
- Triple Whale's dashboard is on mobile and easy to use.
- Triple Whale takes Facebook assets’ unique identifiers and aggregates all the metrics on it. You can sort them and see what's performing best by metric.
- The secrets to scaling in this era are community, foundational economics, and being able to diversify your spending on different channels.
Recommended Tools:Notion
https://www.notion.so
Akiflow
https://ww.akiflow.com
Asana
https://www.asana.com
Recommended Podcast: All In Podcast
https://www.allinpodcast.co
Recommended Books:Project Hail Mary by Andy Weir
https://www.andyweirauthor.com/books/project-hail-mary-hc/project-hail-mary-el
Shoe Dog by Phil Knight
https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927
Today’s Guest:
Rabah Rahil is the Chief Marketing Officer of Triple Whale
Triple Whale is an attribution platform and an eCommerce operating system.
Connect and learn more about Rabah and Triple Whale here:
Website: https://www.trytriplewhale.com Youtube: https://www.youtube.com/c/triplewhale Twitter: https://www.twitter.com/trytriplewhale
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.trytriplewhale.com and use our promo code listed there for 15% off today. *
Find our upGrowth PROMO CODE here:** https://www.trytriplewhale.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Having a shortlist of subscribers who are actually interacting with and reading your emails is much better for your reputation as a sender and as a brand.
In this episode, Jordan gives you some quick email tips specifically on Klaviyo to get the most out of your email list and email marketing.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Clean up your list.
- Make sure that unengaged people on your list go to completely different segments after a specific amount of time depending on your business life cycle (90-120 days).
- Run them through a re-engagement series and give them a chance to unsubscribe.
- When they re-engage, have a trigger that sends them back to your regular list.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Having a killer product makes you stand out; Being passionate about it and having a passionate community will make it even more scalable.
In this episode, Jared and Lisa Madsen of Madsen Cycles share their journey on successfully selling a very high-ticket product and what it takes to go beyond customers’ sticker shock.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Bloggers and influencers get excited to feature unique products.
- Showcasing a product and your customers' stories and lifestyles online helps with marketing your products.
- Customers go through sticker shock on their own while they are doing their research, but having personal contact with a customer can make your product stand out more.
- Having a killer product of your own, being passionate about it, and having a great story to share will continue to work long term.
- Being passionate, having a community that is as passionate about your product as you are, and having constant communication with them can be a great help.
Recommended Tool: Klaviyo
https://www.klaviyo.com
Recommended Podcast: Dare to Lead with Brené Brown
https://www.brenebrown.com/podcasts
Recommended Book: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Geno Church, et.al
https://www.amazon.com/brains-on-fire-igniting-sustainable-movements/dp/B006PPFPWC
Today’s Guest:
Jared and Lisa Madsen are presidents and owners of Madsen Cycles.
Madsen Cyclesoffers fun and unique bucket bikes for the family.
Connect and learn more about Jared, Lisa, and Madsen Cycles here:
Website: https://www.madsencycles.com Instagram: https://www.instagram.com/madsencycles Facebook: https://www.facebook.com/madsencycles Twitter: https://www.twitter.com/madsencycles TikTok: https://www.tiktok.com/@madsencycles
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Custom products are the future. People will be looking for products that are made to fit them perfectly, but how are custom products scaled in this day and age?
In this episode, Jordan sits down with Niklas Hedegaard of THEMAGIC5 and talks about how their company is scaling massively and the investments that they’re getting. Listen in and have an idea of what it looks like to take on investors and have beneficial relationships with them.
Enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Custom products are the future.
- To keep the customized product's cost low, 95% of it could be standardized and 5% could be customized.
- Paid media is still working for eCommerce in 2022.
- Relationships differ from investor to investor. They all have specific capabilities and things that they want to do to help companies.
- If you are doing the right things and you have built up a team that trusts you, having investors doesn't feel like you have a horrible boss but feels like they are there to assist you.
- Have people who are huge in the space and have massive influence work with you.
- Understand the metrics, attributions, and where you should and shouldn't put your money.
- Try not to micromanage. Test everything and see what works.
Recommended Tool: Triple Whale
https://www.triplewhale.com
Recommended Podcast: Lex Fridman
https://www.lexfridman.com/podcast/
Today’s Guest:
Niklas Hedegaard is one of the founders of THEMAGIC5.
THEMAGIC5 provides customized swimming goggles for every individual.
Connect and learn more about Niklas and THEMAGIC5 here:
Website: https://www.themagic5.com
Linkedin:https://www.linkedin.com/company/themagic5
https://dk.linkedin.com/in/niklas-hedegaard-67554798
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
If you are a good marketer and not that technical, Performance Max is going to be the best thing that ever happened to you.
In this episode, Jordan talks about Google’s Performance Max and how it is an absolute game-changer in the advertising world for eCommerce brands. You will get some actionable tips on how to best use this strategy.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Performance Max is an absolute game-changer and the future of advertising.
- Performance Max separates strategic marketers from tacticians.
- In Performance Max campaigns, you'll get five headlines, five descriptions, and the ability to put in 15 images and videos.
- You can put in any video that is on YouTube even without access to the page.
- If you do not use the 5 videos allotment, Google will make videos for you which is not recommended.
- You can upload your customer list and select the option that you don't want to target your existing customers.
- Customers now need about 500 touchpoints.
- Google knows so much about people because of its data points.
- Create an asset group and tie it to an audience group.
- You can also create custom audiences in the background of people who have search intent for certain search terms.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
No matter what stage you are in your business, never stop taking care of your customers and giving them a great experience.
In this episode, John Merris, CEO of Solo Brands, shares their company’s journey that started in 2018 with 6 employees and is now close to 600 employees. Listen as he shares his great advice for entrepreneurs in running a business.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Leadership teams should be servant leaders and must not boss around brands to tell them what to do.
- It's the brand's responsibility to get the job done and deliver results.
- Foster a culture where your team is not afraid to ask for help.
- Always focus on giving great customer experiences.
- You have to believe that short-term losses generate long-term returns.
- Make sure that being public doesn't change how you operate your business.
- Speed to failure; you’ll learn faster. Speed into product development; you’ll launch faster. The faster you move, the more you accomplish.
- When you move fast, it's not that you fail faster- It's that you succeed faster at learning what didn't work and can now figure out what does work.
Recommended Book: The Heart of Business by Hubert Joly
https://www.hubertjoly.org/book/
Today’s Guest:
John Merris is the CEO and Director of Solo Brands.
Solo Brands is a collection of distinctive, adventurous lifestyle brands.
Connect and learn more about John Merris and Solo Brands here:
Website: https://www.solobrands.com
Linkedin: https://www.linkedin.com/in/johnmerris
E-mail Address: john@solobrands.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Gathering and analyzing data helps to determine the next steps you have to take in your business, but this data won’t matter if you forget your reasons and objectives for your brand.
In this episode, Jordan talks to Prabal Chaudhri, President and Founder of Brave Good Kind, about the balance between performance marketing and long-term marketing. He shares the different metrics he uses and his experience with CPGs.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Building a brand is an art and a science. While the data and decision points are important, you also have to know your objectives.
- Building a brand is a long-term game. You need to have patience.
- Media always has a lag effect, what you do today might not get results tomorrow but they may come later down the line because it just takes time.
- Tiktok is a great tool for awareness especially if you have good content.
- You always have to have a long-term view and always think about your reason.
- Make sure that you have the right resources dedicated to making sure that you can meet the demands.
- While you are working for today, you also have to continue to work towards the future.
Recommended Tool: LinkedInhttps://www.linkedin.com
Recommended Podcast: How I Built This by Guy Razhttps://www.guyraz.com/howibuitthisbook
Today’s Guest:
Prabal Chaudhri is the president and founder of Brave Good Kind.
Brave Good Kind provides a healthy selection of snacks made from clean ingredients.
Connect and learn more about Prabal and Brave Good Kind here:
Website: https://www.bravegoodkind.com orhttps://www.chickenbites.com Instagram: https://www.instagram.com/bravegoodkind Facebook: https://www.facebook.com/bravegoodkind Tiktok: https://www.tiktok.com/@bravegoodkind
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
What makes things go viral? What are the elements that make people want to share your content?
In this episode, Jordan walks us through the six elements that make things go viral, based on advice from the book “Contagious” by Jonah Berger. Jordan goes on to share how these principles became a game-changer in managing his marketing team.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
**6 Elements that Make Things Go Viral:
-
Social Currencies**
-
Social Currencies are the trends that are happening in the reader's or listener's environment.
- It's less about the trend itself. It's more about the idea that a person's social status is dependent on the information that they have.
2. Triggers
- A trigger is a word, a phrase, or an image that is associated with a message.
- Anything that reminds your audience of your product or brand is a trigger.
3. Emotion
- People share things that they care about.
- Avoid sad or negative things.
4. Public
- "Built to show, built to grow."
- Public events and news fare better than just promotional content.
- Create content that your audience would want to proudly share.
5. Practical Value
- Apart from being in the know, people also want to be helpful with the information that they share.
- Consider the information your audience might be looking for.
6. Great story-telling is the key to great content marketing.
- Information is absorbed best when it is incorporated into a story.
Book Source:Contagious: Why Things Catch On by Jonah Berger
https://www.jonahberger.com/books/contagious
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.
In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- In 2022 video creatives are the biggest driver of sales.
- Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.
- End your video by telling people what to do.
- Marketing psychology has not changed ever.
- 6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and Story
- The beauty of Tiktok is that your fans provide you with content ideas to make.
- Test everything, something will work.
- Be organic and authentic on Tiktok. That is what people want.
Recommended Apps:
Slackhttps://www.slack.com
Mondayhttps://www.monday.com
Recommended Podcast: Real AF by Andy Frisellahttps://www.andyfrisella.com/blogs/realaf-podcast
Today’s Guest:
Brock Mammoser is the founder of Frost Buddy.
Frost Buddy manufactures universal 5 in 1 insulated can coolers.
Connect and learn more about Brock and Frost Buddy here:
Website: https://www.frostbuddy.com
Instagram:https://www.instagram.com/frost_buddy_usa
https://www.instagram.com/brock_mammoser
Tiktok: https://www.tiktok.com/@frostbuddy
Linkedin: https://www.linkedin.com/in/brockmammoser
Twitter: https://www.twitter.com/bmmammoser
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
TikTok is a new way to reach people and engage with them, but nothing is changing in our marketing objectives. People on the platform crave good content, and we, as marketers need to deliver.
In this episode, Jordan shares the anatomy of the perfect TikTok ad and post. He cites the best practices in creating videos on TikTok.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
Best Practices in Creating Videos on TikTok:
- Prioritize vertical videos. Take up the entire screen.
- Video length should depend on what kind of industry you are in. Split testing what's effective is important.
- Start with an impactful visual. People swipe quickly if something looks like an ad and is not relevant to them.
- Center all the important elements. TikTok wants you to keep everything right in the middle.
- Add background music. Make it something that somebody wants to watch and make it make sense for the type of video.
- Don't forget captions.
- Include a compelling call-to-action in the video itself. Try to sell the next step.
Your UTM game needs to be strong.
Tik Tok videos should be 1080x1920 in pixels or 9:16 aspect ratio.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Are you one of the many who got frustrated with their organic and paid Pinterest efforts in the past? With a lot of patience and an effective strategy, some have found great success on Pinterest.
In this episode, Lindsay Shearer of Pins 4 Profit talks about the Pinterest ad platform. She shares what kinds of creatives work and where to start on this platform.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Pinterest is recommended for eCommerce if you've already tested your funnels and you know your cost per acquisition, order value, profitable price points, and your KPIs.
- The best types of brands that are working on Pinterest are eComm brands related to beauty, hair care, fitness, wellness, home decor, mom & baby brands, and nutritional supplements.
- During holidays, gift items for men are also working on Pinterest.
- Start with your best-sellers to confirm that the audiences convert.
- You can also target keywords like you would do for PPC in Google ads.
- When looking for the best audiences create a bunch of different creatives.
- Make sure you have a business account set up aside from your account so you can run ads.
- Any type of change in your site can affect the Pinterest pixel.
- You can use influencer marketing to get to people in dedicated communities and share a lot more content faster, with a lot more data.
- The kind of creatives that work depends on the country that you are in.
- Idea Pins get a lot of traction fast.
- The most important thing to know about Pinterest is you have to have an exorbitant amount of patience.
- The average buying time on Pinterest is 20 days.
- The faster you can implement testing, the better success you'll have.
**Recommended App:
Popup
Canva**https://www.canva.com
Recommended Podcast: Controlling Our Messy Mind with Dr. Caroline Leaf
https://lewishowes.com/podcast/master-your-mind-detox-your-brain-ow-your-identity-with-dr-caroline-leaf
Today’s Guest:
Lindsay Shearer is a Digital Marketing, Pinterest, and SEO Strategist at Pins 4 Profit.
Pins 4 Profit helps clients run large-scale Pinterest ads.
Connect and learn more about Lindsay and Pins 4 Profit here:
Website:https://pins4profit.com
https://www.lindsayshearer.com
Instagram:https://www.instagram.com/lindsaybshearer
Twitter:https://www.twitter.com/lindsaybshearer
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.
Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Sometimes it’s better not to know everything as you start your business. As long as you learn from your mistakes and make things better, your brand will continuously grow.
In this episode, Kenny Haisfield of Kenny Flowers talks about how they started and how they grew into a substantial brand. He shares what the pandemic was like for them and what marketing is working in 2022.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Level up your brand by expanding your product offerings.
- An entrepreneur who wants to start something can draft up a business plan and a to-do list, but sometimes it is better not to know everything and just learn as you go on in the business.
- Know more about your customers, listen to them, and think about how you can make your marketing and products better.
- Have a spread of where you are getting your supplies so you are not greatly affected if something happens in one of the suppliers.
- Stay as authentic to yourself as you can. Be a brand that people can connect with.
Recommended Podcast: How I Built This with Guy Raz
https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297
Recommended Audiobook: Greenlights by Matthew McConaughey
https://greenlights.com
Today’s Guest:
Kenny Haisfield is the founder of Kenny Flowers.
Kenny Flowers is a modern resort-wear brand for men and women.
Connect and learn more about Kenny and Kenny Flowers here:
Website: https://www.kennyflowers.com
Instagram: https://www.instagram.com/kennyflowers_
Instagram: https://www.instagram.com/kennyhaisfield
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
The way you sell in one country is completely different from the way you sell in another. It’s important to create different stores that behave independently to cater to these differences.
In this episode, Jordan talks with the CEO and Co-founder of Popup, Matteo Grassi, about what eCommerce is looking like in 2022, the things that are and are not working, and how to launch a brand in different countries.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- In cross-border commerce, it is recommended to have separate and localized stores.
- If a country doesn't have a strong middle class, you should target iPhone users or people with newer models of smartphones, as these are products that they have to spend a decent amount of money on.
- Customers want a substantial amount of information on a landing page.
- Popup is created in a way where you can have multiple popup stores under one brand and every popup store behaves independently.
- You can use popup stores to test different things.
- In scaling a brand, use a multi-channel marketing strategy.
- If you are starting a brand, try to build a community.
Today’s Guest:
Matteo Grassi is a co-founder and the CEO of Popup.
Popup is an eCommerce platform that enables merchants to build and control customer journeys while managing multiple popup stores from one admin.
Connect and learn more about Matteo here:
LinkedIn: https://ie.linkedin.com/in/matteowastaken
Website: https://www.popup.store
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Starting a business with limited capital requires a lot of research, creativity, and thinking everything through to make the most out of your resources.
In this episode, Jordan West interviews Vivek Agarwal, Founder of Ookioh, about bootstrapping a business from the ground up. He also shares how his business found success despite $0 being spent on marketing.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Unit economics is knowing how much profit you make when you sell one unit of your product.
- It’s a loss if you are burning money by just acquiring customers and not actually profiting.
- When you are bootstrapping, you have to think everything through and be creative.
- You have to have a sense of what the costs are when bootstrapping for the first couple of years.
- People are not focusing on profit, that's why they don't spend as they should.
- At the end of the day, the goal is to make money.
- Do a lot of research for your business.
Recommended App: Slack
https://www.slack.com
Recommended Podcast: Bloomberg Podcasts
https://www.bloomberg.com/podcasts
Today’s Guest:
Vivek Agarwal is the founder of Ookioh.
Ookioh is a brand of modern and fun women’s swimwear.
Connect and learn more about Vivek and Ookioh here:
LinkedIn: https://www.linkedin.com/in/vivagarwals E-mail Address: vivek@llenroc.com Website: https://www.ookioh.com Instagram: https://www.instagram.com/ookioh
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok.
In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Over 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting.
- You can now tell an entire story in one of your TikTok ads.
- In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds.
- Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends.
- TikTok recommends putting 5 ads in your ad sets.
- User-generated content (UGC) almost always does better as ads than the content you make as a brand.
- Make sure that whoever gets on camera knows what they have to do.
- Content matters so much on these platforms.
- Your return on ad spend (ROAS) is understandably not going to be amazing at first.
- You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics.
- Make sure to choose the correct objective.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
upgrowthcommerce.com/grow
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://upgrowthcommerce.com/apply
Create awesome content and Tiktok will do the rest!
In this episode, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with videos about your products and base them on what’s trending on the platform.
- TikTok's algorithm is smart enough to know what your content is and show it to the right audience.
- Shoot videos you use for other platforms in a way that you can chop and repurpose them as TikTok content.
- Mix up your videos with some comedy trends on TikTok.
- Try to post daily or 5-6 days a week.
- People aren't searching by hashtags, most users are staying on TikTok's FYP (For You Page) because TikTok does a great job curating it.
- Gaming the system is creating awesome content.
- When you see an opportunity to scale, go for it.
Today’s Guest:
John Roman is the CEO of Battlbox.
BattlBox provides subscriptions for outdoor survival gears packages.
Connect and learn more about John Roman and Battlbox here:
LinkedIn: https://www.linkedin.com/in/john-roman Blog: https://www.onlinequeso.com Website: https://www.battlbox.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
It’s pivotal to keep financial statements updated and well-organized to make the best decisions on the next steps to take in your business.
In this episode, Nathan Hirsch of EcomBalance and Outsource School talks about how they help eCommerce brands with their bookkeeping needs. He also shares some of the pitfalls they see in people’s Profit and Loss Statements.
Listen to this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Keeping your bookkeeping up to date will help you to make good decisions in real-time.
- You should be in a system where you can get your books within 10 days of the month being over.
- Compare the numbers to the previous month and the same month of the previous year to see what's going on in your company.
- See everything like what you sold, the fees, and the actual net.
- Note the cost of goods.
- Do segmentations to make sure that you are focusing most of your resources on what makes the most money.
- Get the right people in the right spots.
Recommended Tool: ClickUphttps://www.clickup.com
Recommended Podcast: Tools of Titanshttps://tim.blog/podcast/?amp
The Motley Fool Podcasthttps://www.fool.com/podcasts/
Today’s Guest:
Nathan Hirsch is a co-founder and the CEO of EcomBalance.
EcomBalance provides bookkeeping and accounting services for eCommerce brands.
Connect and learn more about Nathan and EcomBalance here:
Websites:https://www.ecombalance.com
https://www.outsourceschool.com
LinkedIn: https://www.linkedin.com/in/nathanhirsch
Facebook: https://www.facebook.com/FreeeUpNathanHirsch
Instagram: https://www.instagram.com/realnatehirsch
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What does it take to leverage the huge brands of the NFL, MLB, NBA & NCAA for selling your products? With the high upfront fees in licensing, finding connections and making creative licensing deals can make a big difference.
In this episode, Clay Canning, Co-Founder and COO of Screen Skinz shares his journey with his brand and licensing. He talks about the creative ways of how he acquired his licenses and how it differs from the normal way to go about it.
Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Finding somebody to vouch for you, help you out, and leverage relationships have an incredible effect on your credibility.
- It’s common to have to pay an upfront royalty for every license you get. As an alternative, you can connect with another company and leverage their licenses with your products.
- Underestimating expenses can be a big mistake for a business.
- The relationships you build out of partnerships with companies are so important.
- The real magic happens when you find interdependence.
- You gain more loyal followers in building a brand and story approach than maximizing just ad views.
- Having patience is important in scaling a business.
Recommended Tool:
Slack https://www.slack.com
Monday https://www.monday.com
Recommended Podcast:
Business and Bicepshttps://podcasts.apple.com/us/podcast/business-biceps/id1072159330
Today’s Guest:
Clay Canning is the COO and Co-founder of Screen Skinz
Screen Skinz provides screen protectors inscribed with licensed logos.
Connect and learn more about Clay and Screen Skinz here:
Instagram:https://www.instagram.com/claycanning50
https://www.instagram.com/screenskinz
Twitter:https://www.twitter.com/claycanning
Website:https://www.screenskinz.co
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
When and why does getting a fractional CFO make sense in the life of a business? What is the ideal financing structure for a business? Does it differ from what banks suggest?
In this episode, Jordan chats with his business partner and CFO, Matt Putra and they talk about how to structure debt, what kind of debt to take on, and the different types of debt levers that are out there. He shares how the bank wants you to structure things and the way he thinks your debt should be structured.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Every business should start out doing proper bookkeeping.
- A fractional CFO makes sense when it is doing above $500,000 and wants to grow fully for the long term.
- If you are venture-funded and want to grow really fast, you can have a CFO right away when you are starting.
- The more complex your company is, the more a fractional CFO can help.
- It is not bad to get debt from more expensive financing such as Shopify, Clearco, PayPal, & Wayflyer because these have very clear values and are very flexible.
- You can pull money out of your business and put it in investments. Your net worth will be in a different exposure to risks.
- A five-year-term loan provides certainty and gives you one big cash injection which is paid in small monthly payments.
- Banks will have a lot of restrictions to protect themselves, it is important to read through the covenant or ask your CFO or lawyer if you don't understand it.
- Some of the things that a CFO looks at in a company hiring are revenue, sustainability, growth margins, marketing spend, and the salary-to-revenue ratio.
- Looking forward constantly at your expense structure and managing it is important for sustainable growth.
Recommended Book:
Will by Will Smithhttps://www.willthebook.com
Today’s Guest:
Matt Putra is a fractional CFO at EightX.
EightX helps businesses in need of CFO services to optimize their business cash flows.
Connect and learn more about Matt and EightX here:
Website: https://www.eightx.co
LinkedIn: https://ca.linkedin.com/in/mattputra
Financing structure that banks suggest:https://www.linkedin.com/posts/mattputra_longpost-bank-money-activity-6898057989517840384-Fjvj
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
People crave connections and authenticity. Your brand story connects with people and it sets you apart from other sellers out there.
In this episode, Ryan Maltbie, owner of BBQGrills.com, shares the beautiful story of their business. He talks about the one page on their website that converts people 75% of the time.
Listen up, you won’t wanna miss this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Without a strong domain name or SEO push, organic traffic is a slow drip.
- It helps to educate consumers before they decide to shop for your products.
- There may be others who sell the same products for the same prices and with the same images as you, so the main factor in finding success is what sets you apart.
- Tell people your brand story on your website.
- There is so much value in putting yourself out there.
- Let your consumers know who they are buying from.
- People crave connections and authenticity.
- Discipline will push you to do something for your growth when you may not want to.
Today’s Guest:
Ryan Maltbie is the founder and CEO of BBQGrills.com
BBQGrills.com provides a wide variety of gas grills and other products for outdoor kitchens.
Connect and learn more about Ryan and BBQGrills.com here:
Website: https://www.BBQGrills.com LinkedIn: https://www.linkedin.com/in/ryanmaltbie
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Without superfans, your brand may not survive, hence, building a community around your brand is essential in 2022.
In this episode, Jordan West talks about what it is like to build a community in 2022 and why it is imperative to your brand’s survival. He also shares some tips on how to take care of your community.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Five levels in a customer's journey: Complete unawareness of you, Engagers, People who looked at a product page on your website, People who made some sort of intent like adding-to-cart, and Purchasers.
- Community comes in after level 5.
- Facebook is still the best place for a VIP community.
- Slack and Discord are also good places to house communities.
- People from your community need some kind of perks.
- The lowest form of perk is a discount.
- One thing that works is giving VIP customers early access to drops.
- The whole idea with the VIP community is that your customers can talk back and forth.
- Tap your e-mail and SMS list.
- The community does not necessarily need to be centered around the brand.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
With more and more customers using their phones to shop, the use of SMS marketing opens up the possibility for brands to interact with consumers in a way that’s far more engaging than email.
In this episode, Alex Beller, the President of Postscript, talks about some little tweaks that you can make with your SMS marketing campaigns to maximize value, and how to get started on SMS.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Postscript focuses exclusively on SMS and the Shopify ecosystem.
- Subscriber LTV and two-way engagement generate the most revenue.
- SMS is instantaneous and consumers are used to interacting with SMS as a two-way channel.
- Another major category for Postscript is support.
- To get started on SMS, start with acquisition.
- Get phone numbers collected compliantly from your site pop-ups.
- Include keywords call-to-actions and scannable QR codes in the packaging you send.
- Have a well-optimized welcome flow.
- Have a regular campaign cadence.
- Treat SMS like a VIP channel.
- The value of someone's SMS program is their subscriber LTV multiplied by the number of subscribers you have.
- Set benchmarks for acquisition rate, revenue per message, messages per subscriber, and unsubscribe rate.
- Subscribers should receive at least 5 messages per month.
- Acknowledge and embrace all the different company stages you are in.
Featured Link:https://help.postscript.io/hc/en-us/articles/1260804681349-Create-Your-Postscript-Desktop-Popup
Recommended Tools/App: Loom
https://www.loom.com
Recommended Podcast: The Trojan Horse Affair
https://podcasts.apple.com/gb/podcast/introducing-the-trojan-horse-affair/id1200361736?i=1000550872351
Today’s Guest:
Alex Beller is the co-founder and president of Postscript.
Postscript is the most used SMS platform for Shopify merchants.
Connect and learn more about Alex and Postscript here:
Website: https://www.postscript.io Twitter: https://www.twitter.com/ringmybeller
Email: support@postscript.io
This episode's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
With the cost to acquire customers these days, we need to focus on more than just paid ads. Through SEO there’s a massive opportunity to grow our customer base organically.
In this episode, Jordan talks about keyword research and SEO strategies that will help maximize results from your store. He gives useful tips on how to do keyword research and how to implement it on your site without looking robotic.
Listen and learn more on this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Use a keyword tool. This will determine the search volume of your keywords.
- Search volume is the rough amount of searches that would happen in any given month for the specific keyword.
- Map your keywords to content types.
- Keep in mind that when you're writing content for your website, write it for a human and assume that the robot is going to be smart enough to catch on to that.
- Ensure that you are using only one H1 tag on your page. It usually contains the page's keyword.
- Keep your page title under 60 characters so that they are not truncated in the results.
- Keep your meta description punchy and under 155 characters.
- One of the big ranking factors is how long somebody stays on your website, so make sure that your website is great.
- Include keywords on your slug.
- Make sure that your images have descriptive alt texts and file names.
- Add schema mark-ups to get some rich snippets.
- You should be using keyword research to match questions with the search terms.
Book Recommendation: They Ask, You Answer by Marcus Sheridan
https://www.marcussheridan.com/they-ask-you-answer/
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you’re selling a ‘life event’ product, customers may only be in the market to buy once in their life, leading to a very limited pool of potential customers. What if there was a way to expand that pool?
In this Episode, Jordan sits with Stephanie Bregman of Manly Bands and talks about the innovative strategies they’ve implemented to not only stay relevant through the pandemic but to double their revenue year over year, becoming the largest men’s wedding band company in the US.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Partnering with authentic brands gives uniqueness to your brand that nobody can replicate.
- Partnering gives the opportunity to reach out to different groups of people that you did not market to before.
- Retroactive convincing unhappy customers from other life event competitors can open up a whole new market of potential customers.
- If you can't figure out how to be predictable as a company, you could lose everything quickly.
- You should understand where your data is coming from and use it to help your consumers.
- If you are losing the ability to understand consumer data, look at where you are spending money and see what happens to your revenue if you remove the budget or spend more on a certain area.
- Predictability is essential to understand how a business operates.
- Having a brand story and authenticity is also important for a brand.
- As you scale, you need to put your employees first and make sure you provide the right resources they need to grow.
Recommended Apps:Duolingo
https://www.duolingo.com
CoSchedule
https://www.coschedule.com
Sprout Social
https://www.sproutsocial.com
Recommended Book: Radical Candor by Kim Scott
https://www.radicalcandor.com
https://chief.com
Today’s Guest:
Stephanie Bregman is the Chief Marketing Officer of Manly Bands.
Manly Bands provides men with unique and stylish wedding bands that fit their personality and budget.
Connect and learn more about Stephanie Bregman and Manly Bands here:
Website: https://www.manlybands.com
YouTube: https://www.youtube.com/c/ManlyBands
LinkedIn: https://www.linkedin.com/in/stephanieshapirobregman
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Being offered to sell your Amazon brand can lead to a big buyout- but how much more could your company be worth if you own your customer list?
In this episode, Oliver Bristowe of Pets Purest talks about his decision to transition from Amazon over to Shopify, despite making millions with no signs of slowing down. He shares why he chose to make the move and how he’s maintaining his brand on Amazon.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- If you can get your revenue to be 50% or more DTC, your multiple goes up and becomes not just an Amazon brand but a potentially worldwide brand.
- Constant improvements and building on momentum are key growth strategies in Amazon.
- You’ve got to learn from anything that you do to improve.
- In building a brand, you're not looking to try and do one over on someone else's. It's about building yourself up and being the best you can be.
- You can try and hack to get more reviews all you want, but you're going to get found out by customers if you don't have a great product that works.
- It's hard to say that one thing that works on Amazon would work on DTC but at the end of the day, it is about your product and your brand story.
- On Amazon, it's whether you can make a profit on a product with all the fees being taken into consideration; In DTC, it's all about LTVs, acquisition cost, and all those things that you never have to worry about on Amazon.
- Successful people are comfortable with being bored because no one's going to force you to get up and work all day when you're your own boss. Being able to continue that momentum through times when you don't feel motivated is a key indicator of a successful person.
Recommended App: Nozzle
https://www.nozzle.ai
Recommended Podcast: The Diary Of A CEO with Steven Bartletthttps://stevenbartlett.com/the-diary-of-a-ceo-podcast
Today’s Guest:
Oliver Bristowe is the founder of Pets Purest.
Pets Purest is a UK-based pet supplement brand that produces pet care products made of 100% natural ingredients.
Connect and learn more about Oliver Bristowe and Pets Purest here:
Website: https://www.petspurest.com
LinkedIn: https://uk.linkedin.com/in/oliverbristowe
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In Q1 of 2022, we know one thing with absolute certainty- Open targeting is the way to go on Facebook & Tik Tok.
In this episode, Jordan talks about some of his experiments when testing on Facebook in 2022, and the big wins being seen in broad targeting.
Listen and learn in this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Gender-Age demographic targeting is working the best.
- Wide open-audience targeting is working second best.
- As soon as targeting is put on any campaign, it stops working.
- Dynamic creatives are working.
- Facebook is still giving you all of the numbers that your creative is doing.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Marketing expensive products that are meant to last forever requires a more thoughtful approach than lower-cost items.
In this episode, Jordan interviews the CEO of Ensembl, Kate Swanson, about her company’s brand with an average order value of over $1000. She shares how she discovered a need for this kind of product and what its marketing cycle looks like.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- People are living differently now. We deserve designs that have kept up with the ways our lives have changed.
- Dig into who will be excited to buy your products before launching and focus on going after those customers.
- Customers would likely put a lot of thought before buying a product that is high-quality and high-performance that comes with a higher price tag.
- Start with a thoughtful introduction to your brand and slowly drift to educating customers about the product to excite them to purchase.
- Focus on a very strategic, organic push to have great use of your team's resources.
- You have to believe in yourself and be relentless in everything you do for your business.
Recommended App: Noisli
https://www.noisli.com
Recommended Book: State of Terror by Louise Penny & Hillary Clinton
https://www.simonandschuster.com/books/State-of-Terror/Louise-Penny/9781982173678
Today’s Guest:
Kate Swanson is the founder and CEO of Ensembl.
Ensembl is a brand of stainless steel cookware that is designed to optimize space and enhance modern life.
Connect and learn more about Kate Swanson and Ensembl here:
E-mail: Kate@getensembl.com
Website: https://www.getensembl.com
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you don’t have a community, you don’t have a brand.
In this episode, Alicia Reynoso talks about how she was able to double her initial return on ad spend on new customers and build an incredible community by running challenges.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Be in a group of people that are doing what you're doing at the level you are doing it.
- Your biggest commodity as a business owner is you, so pour into yourself and see what kind of results come out of that.
- The concept of a challenge is to take customers from point A to point B.
- When your customers are successful with your products and your services, they come back.
- Mix up challenges weekly to create an engaged community.
- Take the time to know your customers.
- Customers who had a great experience with your products and services do the selling for you in the community.
- Every product or service helps solve a certain problem.
- Marketing gets easier when you build a community.
Recommended App: Lifetimely
https://www.lifetimely.io
Recommended Book: The Four Agreements by Don Miguel Ruiz
https://www.miguelruiz.com/the-four-agreements
Today’s Guest:
Alicia Reynoso is an entrepreneur who founded the Challenge Makers.
Challenge Makers is a training program for people on eCommerce to help grow their brands by engaging communities through challenges.
Connect and learn more about Alicia and Challenge Makers here:
Website: https://www.challengemakers.com
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Doing email campaigns properly is essential to the success of building and maintaining your brand. It also plays an important part in increasing your revenue and profitability in 2022.
In this episode, Jordan West talks about the core e-mail campaigns that you need to be sending in 2022. He discusses how many campaigns to send per week, as well as what to talk about.
Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Send a minimum of 2 and a maximum of 5 email campaigns a week.
- When people don't get used to seeing you in their inbox, they are going to forget who you are.
- Make sure that your e-mail lists are segmented out properly.
- Diversify your campaign content.
- Send e-mails based on holidays whatever holiday is today- there’s always something.
- Engage people and try to get them back to your brand using your subject lines.
- The campaigns you send should have a point and not just be sent for the sake of sending people a campaign.
- Feature specific items from collection launches and do follow-ups.
- Offer a little discount on new products.
- Do not click-bait people. Build a brand while building trust.
- Create flash sales for your audience.
- Promote giveaways in e-mail formats.
- "Refer-a-friend" is a great campaign idea.
- Move old products by using them as free products per purchase.
- Show off your best-sellers and their reviews in campaigns.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Building networks and relationships is an important part of any business. One way to network is through partnership marketing. If done right, it will yield infinite possibilities for you and your business.
In this episode, Dustin Riechmann of FireCreek Snacks discusses the key steps to take to build incredible partnerships. He also shares how he turned one free giveaway with his brand into $600,000 worth of orders.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Partnership marketing is getting you as a brand owner or marketing manager in front of someone else's audience to sell your products.
- The most beautiful thing about partnerships is that there's an immediate direct return.
- You are planting invisible seeds while guesting on a podcast.
- Win-wins have infinite possibilities.
- Your network is your net worth.
Recommended App: Loox
https://www.loox.app
Recommended Podcast: The Way I Heard It Podcast
https://www.mikerowe.com
Today’s Guest:
Dustin Riechmann is a marketing partner at FireCreek Snacks.
FireCreek Snacks are hickory-smoked, craft protein snacks that shattered the stereotype of the typical snack stick by delivering a healthy, all-natural snack with exceptional taste.
Connect and learn more about Dustin and FireCreek Snacks here:
Website: https://www.firecreeksnacks.com
Program: https://www.simplesuccesscoaching.com/partner
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The cost of ad expenses is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck.
In this episode, I got the chance to chat with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Costs go up every year, but whatever you are paying for, you have to keep being creative and find new ways to win.
- Creative longer copy ads get people more engaged at lower costs.
- Tiktok is the fastest growing platform in the world that is still developing rapidly.
- Triller, a competitor of Tiktok, is also an opportunity for content creators.
- You can repurpose your contents from Tiktok to other platforms.
- Focusing on the back end where your traffic is coming from while diversifying the front end will help your business in 2022.
- Google search brings great traffic.
- Find good people and give them the infrastructure they need to be successful.
- Every time you double, the way you operate has to change or you won't be able to scale to the next level.
- Everyone can figure out how to get working ads going, but the confidence to spend is very important.
Recommended Apps:
LanderLabhttps://www.landerlab.io
Eight Sleephttps://www.eightsleep.com
Recommended Audiobooks:
Gym Launch Secrets by Alex Hormozihttps://www.gymlaunchsecrets.com
Can’t Hurt Me by David Gogginshttps://www.davidgoggins.com
Atomic Habits by James Clearhttps://www.jamesclear.com/atomic-habits
Today’s Guest:
Gabriel Ansel and Tyler Devin are the hosts of the 7 Figure Entrepreneur Podcasts.
In the 7 Figure Entrepreneur Podcast, Tyler and Gabe interview business owners and CEOs of companies ranging from solo entrepreneurs working themselves at home to others employing hundreds of employees worldwide. They dive into the details of what it takes to create a successful online business.
Connect and learn more about Gabriel, Tyler, and & Figures Entrepreneur here:
Website: https://www.7figureentp.com
YouTube: https://www.youtube.com/7FigureEntrepreneurPodcast
Instagram: https://www.instagram.com/7figureentp
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Communities start growing when your customers recognize themselves and their motivations in your brand values. Customers feeling that connection will give you the most powerful marketing channel of all - word of mouth.
In this episode, Kurt Elster talks about what it is going to take in 2022 and beyond to build a brand. He also shares tons of ideas on community and what he predicts the future holds for brands.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You need a story that will serve as proof.
- When you are growing your story, a lot of it is trial and error. With that, you inherently also end up building a nicer and smoother experience.
- Community, word-of-mouth, and user-generated social proof are all tough to fake.
- Understand who your customers are and what their motivations are.
- This year video has become the default communication medium on the internet.
- You may not be so sure when a Facebook group makes direct sense for your brand, but you have to try.
- Authenticity is a requirement for a community to work.
- Having a name for a community or the community members is a strong indication that you are doing it right.
- Making money today means keeping those PPC ads going; Making money tomorrow means having organic community-building efforts.
- Push yourself out of your comfort zone a little. Be 1% better every day.
Recommended tool/app: TextExpander
https://www.textexpander.com
Recommended Audiobook:Locke & Key by Joe Hill
https://www.amazon.com/Locke-Key-audiobook/dp/B010PNSBYI/ref=sr_1_2?crid=3MP2ZY7X02OUO&keywords=locke+and+key&qid=1644499933&s=books&sprefix=locke%2Cstripbooks-intl-ship%2C407&sr=1-2
Unf*ck Yourself: Get Out of Your Head and Into Your Life
https://www.amazon.com/Unfu-Yourself-Your-Head-into/dp/0062803832
Today’s Guest:
Kurt Elster is the host of The Unofficial Shopify Podcast and a Senior E-commerce Consultant who helps Shopify store owners uncover hidden profits in their websites.
The Unofficial Shopify Podcast is a podcast that aims to answer the question, “How’s an entrepreneur like me supposed to grow my Shopify store?”.
Connect and learn more about Kurt Elster and The Unofficial Shopify Podcast here:
Website: https://www.kurtelster.com
Twitter: https://www.twitter.com/kurtinc
Podcast: https://www.unofficialshopifypodcast.com
This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Scaling ads is hard but scaling your company is even harder. Learning better practices that use your time and skills more efficiently is the key to getting better results.
In this episode, Ryan Deiss, the CEO of The Scalable Company, talks about scaling your business and making the most out of quarterly planning sessions to be able to work towards better results.
Listen up and get ready to learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Make sure you've got a full-fledged built out executive team in place before bringing in a professional CEO role.
- Making 3-year, 12-quarter plans is better than annual planning.
- CEOs should track sales, expenses, and budget variances regularly.
- Bring lessons, not baggage, from the past.
- Understand the gap in your business goal and think of the forward-looking metrics to move to impact that gap.
- Rocks are inputs, not outputs.
- If you keep doing what you've always been doing, you're going to get the same results, maybe even worse.
- Key initiatives are the new things you need to do over and above what you are already doing.
- When your business grows bigger, you need to upgrade to a new operating system.
- An OS is made up of 3 things: a set of algorithms, a common language, and desired outputs.
- Growth is about hiring for your weaknesses. Scale is hiring for your strengths.
- No one is going to be as good as you at every aspect of your business, but many people will be better than you at any one thing if that's the only thing to focus on.
Recommended Tool: Analog Day Planner
Recommended Podcast: The All-in Podcast
https://www.allinpodcast.co
Today’s Guest:
Ryan Deiss is a marketer turned entrepreneur and now the Founder and CEO of The Scalable Company.
The Scalable Company is an E-learning company that helps other business companies that are beyond the startup phase but are not exit-ready yet scale from $20 to $20M and beyond.
Connect and learn more about Ryan Deiss and The Scalable Company here:
Website: https://www.scalable.co
Twitter: https://www.twitter.com/ryandeiss
YouTube: https://www.youtube.com/thescalablecompany
This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
2021 was a radical shift in the marketing landscape. With CPAs on the rise, what alternative platforms and strategies can brands try to succeed in 2022?
In this episode, Tance Hughes, CEO of Southern Designs gives us a peek into their world of his manufacturing business, as well as the changes his business has made to evolve with the times.
Listen up and enjoy.
KEY TAKEAWAYS FROM THIS EPISODE
- Partner up with marketers to offer manufacturing and fulfillment services.
- Explore Tiktok ads for direct sales.
- Give Amazon a shot.
- Bring all products/brands under one website (giving customers options) to leverage customer data and increase LTV.
- You have to constantly make new creative or content on Tiktok.
- Good people are the core of everything.
Recommended tool/app: Helium 10
https://www.helium10.com
Recommended podcast: Land of the Giants Podcast
https://podcasts.apple.com/us/podcast/land-of-the-giants/id1465767420
Today’s Guest:
Tance Hughes is the CEO of Southern Designs.
Southern Designs is a manufacturing company based in Vidalia, Louisiana. They build signs, decorative products, and other items out of steel, wood, vinyl, and acrylics, selling directly to the consumer as well as operating a wholesale division with white labeling for private contracts.
Connect and learn more about Tance and Southern Designs here:
Website: https://www.southerndesigns.net
LinkedIn: https://www.linkedin.com/in/tancehughes
This month's sponsor is...Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors.
In this episode, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mission.
Join us and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Some of the most successful companies in the e-commerce space are marketing-driven companies.
- Paid media is a great way to start getting more eyes on your site.
- You can’t take an ad from Facebook and put it on Tiktok, but you can take an ad from Tiktok and put it on Facebook.
- When making ads on Tiktok, use their tags, sounds, and filters.
- The most important thing in making Tiktok content is to make the first two seconds a huge attention grabber.
- Younger generations have already adopted Tiktok and now older generations are starting to adopt Tiktok.
- Tiktok content, being short and sweet, suits people's short attention span.
- Use Triple Pixel to track attribution since Tiktok's attribution is lacking.
- The more numbers that you can track, the more that you can plan for your future.
- Build a community and listen to your customers.
Today’s Guest:
Chad Ross is the Founder and CEO of Dorsal Bracelets
Dorsal Bracelets is a lifestyle accessory brand built on love for the ocean and a never-ending pursuit to preserve the planet. Each month, Dorsal collaborates with and donates to Ocean Blue Project, to help further their efforts in their shared mission to remove one pound of trash, for every purchase.
Connect and learn more about Chad and Dorsal Bracelets here:
Website: https://www.dorsalbracelets.com Twitter: https://www.twitter.com/chadross_
This month's sponsor is... Postscript, the leading SMS vendor for growing Shopify and Shopify Plus brands. Loved by companies like Olipop, Kopari, Brooklinen, and 6,000 more. Get a free 30 day trial of Postscript at https://postscript.io/install
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.
In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand.
Listen up and ace the SEO game.
KEY TAKEAWAYS FROM THIS EPISODE
- Next to Google, the second biggest search engine in the world is YouTube and after that is Amazon.
- Setting up your Google Analytics correctly is very important.
- You need to have Google Search Console set up.
- Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming Frog
- For keyword research, it's all about figuring out what people are searching for that they would then go to your site for.
- Have big collection pages that own the authority.
- Make sure that you're using only one H1 tag. It should contain the page's main keywords.
- Keep your page titles under 60 characters.
- Keep your Meta descriptions short, into the point, and under 155 characters.
- Include your keyword in the page URL.
- Make sure that your images have descriptive alt text and file names.
- Add Schema markup to get Rich Snippets.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox.
Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place.
Get a free 14-day trial today at smartinbox.user.com/secrets
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Nothing is permanent and this is especially true for ways of reaching your target audience.
In this episode, Katie McCourt, Co-Founder of Pantee talks about doing your own PR and reaching out to publications. She walked us through her experience and how she landed some big press, as well as what it did for her business.
Get ready to listen and learn.
KEY TAKEAWAYS FROM THIS EPISODE
- Every PR placement has a story behind it.
- The key to getting good PR is having a good brand story.
- Try to find the e-mail addresses of authors who write things related to your product, and send them e-mails about your brand, following up multiple times. If you don't hear back, don't get disheartened- try again.
- More and more consumers are looking for some sort of emotional connection with brands.
- Celebrate all the small wins.
Today’s Guest:
Katie McCourt is the Co-Founder of Pantee together with her sister Amanda.
Pantee is an apparel brand that makes underwear from deadstock t-shirts.
Connect and learn more about Katie and Pantee here:
Website: https://www.pantee.co.uk Instagram: https://www.instagram.com/pantee LinkedIn: https://www.linkedin.com/in/katiemccourt/
We’re proud to have this month’s sponsor asSmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox.
Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place.
Get a free 14-day trial today at smartinbox.user.com/secrets
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Growing your business requires a lot of capital, and when you reach the point at which you can’t finance your growth alone anymore, you need to consider funding options.
In this episode, Jordan West walks us through different funding options that can help your business to be able to grow efficiently.
Listen up and get ready to get those funds!
KEY TAKEAWAYS FROM THIS EPISODE
- Along with scaling, comes the need for cash.
- Go to your supplier and ask for longer or better terms.
- The best kind of funding is a line of credit.
- Another great funding mechanism is a long-term loan to cover your inventory.
- Revenue-based financing options are good if you are fairly new and you do not have the extent of credit history.
- You can also give up equity in your company for cash to be able to grow.
- Generally, you can have a bit more of a generous valuation in crowdfunding.
- Another option is VC money or venture capital money.
- Private equity can have massive strings attached to them.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We’re proud to havethis month’s sponsor asSmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox.
Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place.
Get a free 14-day trial today at smartinbox.user.com/secrets
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
CPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both.
In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you’re in through product development and marketing.
Listen and enjoy this special episode.
KEY TAKEAWAYS FROM THIS EPISODE
- You want to be where your customers are.
- Having a great mission and purpose, a true founder story and a great product line are really helpful.
- You should have intent when you start and have an idea of who your customer is. That being said, sometimes you find out later who your customer really is.
- Put that extra time into your product development.
- Anybody can market, sell, and package things in a certain way, but if customers don't come back, it doesn't matter.
- In today's environment with price increases across the board, it is important to make sure that your business is sustainable.
- Tiktok is one of the wide-open opportunities right now to market your products.
- Health comes before everything.
Today’s Guest:
Mark Samuel is the Founder and CEO of IWON Organics.
IWON Organics IWON (I'm Winning on Nutrition) is a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice.
Connect and learn more about Mark and his company here:
Website: https://www.iwonorganics.com LinkedIn: https://www.linkedin.com/in/markalansamuel
We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox.
Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place.
Get a free 14-day trial today at smartinbox.user.com/secrets
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Whether you are building a new business or an existing business, planning to launch a new product requires a lot of knowledge of the path forward.
In this episode, Learn to Make a Product Founder Liz Long talks about where to go, what kind of factories to look for, and all the things to think about before launching a product.
Listen up and take notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Figure out what kind of design assets you need, how to get those things, and how to find a factory that will produce the item.
- Going through a checklist when finding the right factory eliminates a lot of the problems.
- One of the misconceptions about Alibaba is that it's just junk suppliers.
- Send someone who audits factories to the factory to give you a report. That would give a couple of hundred bucks and a ton of peace of mind.
- You need to be aware of intermediaries who are posing as factories.
- As you grow, you need to have quality control access to your factory.
- After finding the right factory, the next steps are the creative stuff such as website and brand building.
- Start the basics of brand building once production is underway.
- One of the mistakes people make when starting a brand is that they underestimate photography.
- Plan everything out in advance, every last detail.
- Delay costing decisions until you go out and get thorough quotes.
- When you've done your research well, you'll understand all the scenarios and future pricing.
- People who could have and keep a unique brand identity will make it and scale successfully.
- Even just a half-hour conversation with an expert can help people move forward and see the things that they're not seeing already.
Recommended Tool: Loom
https://www.loom.com
Recommended Podcast: The All-in Podcast
https://www.allinpodcast.co
Today’s Guest:
Liz Long is the Founder of Learn to Make a Product. While learning about product development for her business, she thought of sharing what she knows in hopes of helping other entrepreneurs avoid the mistakes that she went through. This paved a different path for her that led to founding Learn to Make a Product.
Learn to Make a Product teaches entrepreneurs how to design, source, and manufacture ANY physical product - and turn it into a successful business!
Connect and learn more about Liz and her company here:
Website: https://www.learntomakeaproduct.com Instagram: https://www.instagram.com/lizrlong
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at https://knocommerce.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
More on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.
In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.
Listen up, enjoy, and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- You can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.
- Start small. Start by just requesting page access or partner access.
- Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.
- Let the influencers know that you are going to send out ads that they already approve.
- The most important factor to get an e-mail opened is the sender's name.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at https://knocommerce.com/pages/mm
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Believe it or not, it’s not impossible to have kids and run a business. Today's guest has cracked the code on how to do it successfully.
In this episode, Tara Williams, Founder/CEO of Dreamland Baby Co. talks about her entrepreneurial journey starting the company and all of the hoops she had to jump through to get it off the ground while having four kids at home. She also shares her Shark Tank experience and how it gave her business a massive boost.
Listen up and enjoy the episode.
KEY TAKEAWAYS FROM THIS EPISODE
- It is not impossible to have kids and run a business.
- It is not true that every single product has been discovered and developed.
- 80% of people start their search on Amazon.
- Hiring more people helps you scale up.
Recommended Tool: Asana
asana.com
Recommended Podcast:How I Built This with Guy Raz
https://www.npr.org/podcasts/510313/how-i-built-this
Today’s Guest:
Tara Williams is the Founder and CEO of Dreamland Baby Co. She built her business while taking care of her four kids.
Dreamland Baby Co. specializes in doctor-approved weighted sleep solutions for infants and children, promoting safe sleep for healthy and happy families.
Connect and learn more about Tara and her company here:
Website: https://www.dreamlandbabyco.com Instagram: https://www.instagram.com/dreamlandbabyco
This episode’s sponsor is KnoCommerce -the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at https://knocommerce.com/pages/mm
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
As business owners, our goal is mostly focused on building and growing our businesses. However, once it’s up and running, we need to start thinking about an exit goal.
In this episode, best-selling author of the EXITpreneur Playbook Joe Valley talks about setting up your exit goals for your business. He shares the five critical steps to consider before selling your business.
Listen up and let's set some goals.
KEY TAKEAWAYS FROM THIS EPISODE
- Include exits in your goals.
- Reverse engineer your path to that goal.
- One key differentiator when you're selling your business is understanding that you're selling the business as a multiple of discretionary earnings and for e-commerce business owners, the inventories are always sold separately.
- If you renegotiate the cost of goods sold halfway through the year, you get to do an add-back for that.
- Shift your mindset from an entrepreneur to an exitpreneur.
- Learn about deal structures.
- Create competition when selling your business.
- When a good advisor has your best interest in mind, in the long run, it helps them more.
- The valuations are 10% math and 90% art.
- Documentation is a critical part that buyers are looking for.
- Once you've got a business that's up and running, it's time to think about those exit goals.
- Business is not about selling anything. It's how many people you can reach, connect with, educate, and help.
Recommended Tool: Google Forms
Recommended Book:Good To Great by Jim Collins
https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
Today’s Guest:
Joe Valley helped build Quiet Light Brokerage, one of the leading online-focused M&A Advisory firms in the world. He did this after building, buying, or selling a 1⁄2 dozen of his own companies, Joe Valley. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they seek their incredible exit.
Connect and learn more about Joe here:
Website: https://www.quietlight.com
https://www.exitpreneur.io
Email: joe@quietlight.com
The EXITpreneur's Playbook Free Book Form
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free athttps://knocommerce.com/pages/mm
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
As we work our way down the list of what works in 2022 for E-Commerce, let’s not forget the visual part of every ad, the creative.
In this episode, Jordan West talks about what creatives are going to work in 2022 for e-commerce. He also shares some platforms where good creative makes all the difference.
Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Flat lays are still performing fairly well but they don't tell a story in the kind of way that people in 2022 want to be talked to and the way they're consuming content.
- The most visited app in 2021 is Tiktok.
- This is a huge time to make content that is working on the Tiktok platform.
- Instagram Reels, Instagram Stories, and Facebook Stories make incredible results in return on ad spend.
- We've seen with one of our own brands a 7.5% return on ad spend on Snapchat.
The kinds of creatives that will actually work
- Video creatives should always educate and entertain. [Edu-tain]
- Audio is your friend and audio is the way you're going to explain your items.
- Voice overlays are still gonna continue to absolutely kill in 2022.
- After educating and entertaining people, make sure to have a strong call to action.
- The videos that work on Tiktok are generally gonna work on Youtube as Youtube ads. It's all about those first 3-5 seconds hooking people so they actually want to listen to what you're going to have to say.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at https://knocommerce.com/pages/mm
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
There’s no denying iOS14 hurt our ability to track our customers, but did you know there’s a way around losing that data? That’s the power of Connected TV, which utilizes IP addresses to track instead of cookies.
In this episode, Gathre President Michael Eraso shares about Connected TV and how he is able to Track via a third-party app. He talks about how to track the Return on Ad Spend via the use of IP Addresses.
Listen up and learn something new.
KEY TAKEAWAYS FROM THIS EPISODE
- It is important to be in tune with your finances and budgeting and to have KPIs and metrics that show that the dollars spent are done so wisely.
- Know your numbers and know the keys to scaling up.
- Invest in social platforms and updating content sharing if you're really into knowing your customers.
- Diversifying your marketing channels is powerful.
- The idea of connected TV bypasses some of the IOS 14 changes because it's based on IP addresses.
- There's no way to skip Ads on connected TVs.
- Finding other channels is great, but so is relying on your tried and true channels.
- 1% improvements can sometimes be overlooked, but they all add up over time. Do a lot of tests.
Recommended Tool:
Google Analyticshttps://analytics.google.com/
Enquire Labshttps://enquirelabs.com
MNTN
https://mountain.com/
Recommended Book:How Will You Measure Your Life? by Clayton Christensen
https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419
Today’s Guest:
Michael Eraso is the President and Co-Founder of Gathre.
Gathre is a design company that develops and produces products for the modern parent, located in the Provo, Utah area.
Connect and learn more about Michael and Gathre here:
Website: https://gathre.com/# Linkedin: https://www.linkedin.com/in/michaeleraso
This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Start for free at KnoCommerce.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Win or lose, there are lessons to learn. We don’t have all the time in the world to make mistakes so it’s better to learn from others' experiences.
In this episode, Fidelitas Development CEO and Lion’s Share Marketing Podcast Host Tyler Sickmeyer talks about who's winning and who's losing in 2021 and the big difference between them. He also shares specific ad platforms that you may not have thought of in your e-commerce journey.
Listen up, there’s a ton to get out of this one.
KEY TAKEAWAYS FROM THIS EPISODE
- What's working in this post iOS 14.5 world: Investing in campaign channels such as SMS and Email.
- There's so much to be gained by building the right email list.
- There's a lot of ways to get data analytics, you just have to find a model that actually works for your business, is consistent, and is trustworthy.
- What's losing in 2021: Sticking to the shotgun approach. No personalization.
- Who's gonna do well in 2022: Anyone who's savvy in the influencer marketing space. They have a massive leg up on the competition.
- There are opportunities in using Tik Tok and Youtube ads.
- If you are going to invest serious money in putting your message out there, make sure you have a great message to sell.
- You have to divert a part of your budget to testing new channels and platforms.
Recommended Tool: Upfluence
https://www.upfluence.com
Recommended Podcast:The Lion's Share Marketing Podcast
https://lionssharepodcast.com
Recommended Book:The Five Dysfunctions of a Team, The Ideal Team Player, and other books written by Patrick Lencioni
Today’s Guest:
Tyler Sickmeyer is the CEO of Fidelitas Development. He is also the host of the Lion’s Share Marketing Podcast.
Fidelitas Development offers a full range of services, including Branding, Graphic Design, Social Media Development, Website Development, SEO, PPC Campaigns, Text Message Marketing, Creative, Grassroots Marketing, Public Relations, Media Buys, Media Planning, and Content Creation and Distribution.
The Lion's Share Marketing Podcast is a marketing-oriented podcast for Marketing Leaders, by Marketing Leaders. The Lion's Share Marketing Podcast covers a wide range of topics from Influencer Marketing and eCommerce best practices to marketing for start-ups and retail marketing trends.
Connect and learn more about Tyler and Fidelitas Development here:
Website: https://www.fidelitasdevelopment.com
Linkedin: https://www.linkedin.com/in/tylersickmeyer
Twitter: https://www.twitter.com/tsickmeyer
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you can build a business amidst difficult circumstances, the endurance your business has achieved will help you thrive in your future challenges.
In this episode, Jenny Drew Garabedian, CEO and Co-Founder of ‘All The Babies’ talks about what it was like building her company during COVID, the hiccups, and the great things she learned along the way. She also shares one key to success that makes or breaks businesses.
Listen up and let's get to work building resilient businesses!
KEY TAKEAWAYS FROM THIS EPISODE
- Always listen to your customers and always trust your gut.
- When a problem occurs, you need to step back and see the bigger picture to see all the opportunities waiting to be taken.
- Word-of-mouth makes your company grow organically.
- Having a community is the best foundation to build your brand on.
Recommended Podcast:The World's First Podcast with Erin & Sara
https://podcasts.apple.com/us/podcast/the-worlds-first-podcast-with-erin-sara-foster/id1564670445
Recommended Book:My Body by Emily Ratajkowski
https://www.amazon.com/My-Body-Emily-Ratajkowski/dp/1250817862
Today’s Guest:
Jenny Drew Garabedian is the CEO and Co-Founder of All the babies.
All The Babies is a European-inspired baby clothing company with a mission to give back to babies' needs.
Connect and learn more about Jenny and All the Babies here:
Website: https://www.allthebabies.co
Linkedin: https://www.linkedin.com/in/jennydrew
Instagram: https://www.instagram.com/allthebabiesco
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
We are officially in 2022 and ready or not, we have to make the most of it! The only question is how?
In this episode, Jordan West talks about what's going to happen in the e-commerce marketing space in 2022. He shares tips on how to sell online in 2022 and beyond.
Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Online and offline experiences are going to become more connected.
- Going into flagship retail is recommended for 2022.
- NFTs only have value because you place value on them.
- Think about how much your VIP community connects with you.
- The future in 2022 is brands partnering with influencers.
- Think about the big influencers in your space and the influence that they create and start approaching them.
- Brands that use SMS marketing to collect first-party data will win.
- If you are a one-and-done product, you need to start thinking about how you can sell more products to the same people.
- Create a community and nurture this community not just based on your products.
- You need to figure out where in your tech stacks that you want to invest your money.
- DTC brands moving to third-party marketplaces is the future.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Content is the lifeblood of marketing, and placing it on the proper platform allows magic to happen.
In this episode, Joseph Ianni, Multimedia Lead of Debutify, talks about the kinds of content that e-commerce brands should be putting out there. He shares the most important factors that make a Shopify theme a conversion machine.
Listen up and learn from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Look at which social media platforms your audience is already engaged in, then post your content there.
- Share the stuff working for you and learn what’s working from others.
- What you want in a theme is adaptability.
- You only need to do something manually to learn how things work before automating it.
- Customer service and content creation must be platinum quality from day one.
Recommended Tool/App:https://yakkyofy.com
Recommended Podcast:
https://podcasts.apple.com/us/podcast/both-sides-of-the-aisle-kcpw/id914347092
https://podcasts.google.com/search/Dan%20Bongino
https://jimmydorecomedy.com/the-jimmy-dore-show-podcast/
Today’s Guest:
Joseph Ianni Multimedia Lead of Debutify and the Host of Economics Podcast. He is also a Creative Producer and Writer.
Debutify is a one-stop solution for every eCommerce needs. It is the World's #1 Free Shopify Theme to Convert More Customers.
Connect and learn more about Joseph and Debutify here:
Website: https://www.debutify.com
Linkedin: https://www.linkedin.com/in/joseph-ianni-22459364/?originalSubdomain=ca
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
One of the most important factors of growing your business is having deep conversations with your customers to both humanize your brand and to help form meaningful relationships.
In this episode, Ramon Perez Coronado, Co-Founder and COO of Barner Brand talks about building your company through deep conversations with clients. According to him, having one product won’t let you do that. He also shares about Kickstarter and different funding methods.
Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- You need to have conversations with your clients, but having only one product won’t allow you to do that.
- Always think of how you can help people more.
- When you receive feedback and apply it, you grow.
- Clients need transparency.
- When you create a company that has no name, the only thing that matters is your work.
- A pre-ordering system and hiring people for forecasting operations help combat overstocks and insufficient stocks.
- Building a culture for the company and the team helps keep the company's mission and vision.
Recommended Tool/App: https://www.notion.so
Recommended Book: Think Like A Monk, Jay Shettyhttps://www.amazon.com/Think-Like-Monk-Train-Purpose/dp/1982134488
Today’s Guest:
Ramon Perez Coronado is the Co-Founder and COO of Barner Brand. He is an entrepreneur and a successful Kickstarter creator.
Barner Brand is a Barcelona-based B-corp-certified company. They offer products that enhance and improve digital life.
Connect and learn more about Ramon and Barner Brand here:
Website: https://www.barnerbrand.com
Linkedin: https://www.linkedin.com/in/ramon-perez-coronado/?originalSubdomain=es
Twitter: https://www.twitter.com/barner_brand
Instagram: https://www.instagram.com/barnerbrand
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
2021 may be done, but it left us with a lot of wins, losses, and learnings that we can use as we step into 2022.
In this episode, Jordan West talks about what happened in 2021, some best practices moving forward, and why 2022 should be an incredible win.
Listen up and get ready to start the year off right!
KEY TAKEAWAYS FROM THIS EPISODE
- When the pandemic started, more people were stuck inside and ended up being online way more.
- Tons of brands were built-in 2020.
- At the beginning of 2021, there were incredible results on platforms like Google, Facebook, and Tiktok.
- Things were going really well until iOS 14.5 hits.
- At the start of summer 2021, ad costs skyrocketed.
- Fortunately, we’ve seen a lot of improvements in ad costs in November and December 2021.
- Going out into different platforms as well as beginning your wholesale distribution journey is a solution every ecom brand should consider.
- Look at your top markets online and see if it makes sense to open a retail space in the area.
- Wholesale was off the hook in the second half of the year.
- If you were not on Faire in 2021, you need to get on Faire in 2022
- It's not just about marketing on different platforms. It's about building a brand.
- Organic Tiktok is absolutely huge.
- Look at your 2020 numbers versus 2019.
- Affiliate marketing was really big in 2021.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Email campaigns play a big part in retention marketing, and knowing how to run email campaigns effectively will make a massive shift upwards to your business.
In this episode, Jordan West talks about what to put in the body of an email, how many images to put in to avoid being placed in the ‘promotions’ folder, and many other valuable tips that will level up your email marketing game.
Listen up and take some notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Heavily imaged emails with no copy automatically go to the ‘Promotions’ folder.
- Your body copy should match the subject line and the preview text.
- The body of your email should be compelling, concise, and on-brand.
- Your copy needs to convince subscribers to act on the call to action featured in your email.
- Multiple CTA’s (Call to Action) in one email will not work.
- CTA’s should not directly sell a product but should build relationships with people.
- Strategically write your email in short paragraphs, not condensed together, that people would actually want to read; The proper use of bullet points is also helpful.
- Incorporate images that are smaller than 1 MB.
- Make sure that your emails are formatted for mobile.
- CTA’s must stand out and create urgency.
- Use a photo or an e-signature of the founder if you are sending an email from the founder of the brand.
- Thank people for reading your emails and letting them know that they can also unsubscribe anytime.
- AB test your emails.
Listen to the previous episode of this series here:
Ep 276: The Do’s & Don'ts of Retention Marketing With Jordan West
https://bit.ly/3dUh9rb
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Selling on Amazon is a great way to earn money for your business, but in order to scale long term, you need to build your brand across multiple channels and platforms.
In this episode, Garret Akerson, Chairman Of The Board at Kindred Bravely, talks about how they started as an Amazon brand then built their own presence on Shopify. He shares his experience of taking outside investments and having equity partners.
Listen up and learn a ton from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Hire team members that love your brand and are experts in their own right.
- You have to have great marketing to scale.
- Designing for yourself helps if you really know what you want.
- You can have a phenomenal product, but without great marketing, you are not going anywhere.
- If your brand is not built on repeat purchases, focus more on AOV (average order value) than LTV (lifetime value) for scaling.
- Be careful when choosing a partner or private equity firm.
- You can discount without discounting by bundling.
Recommended Podcast: The Peter Attia Drive Podcast
https://peterattiamd.com/podcast/
Today’s Guest:
Garret Akerson is a Chairman Of The Board at Kindred Bravely. As an entrepreneur for 12+ years, he has been a part of three founding teams, one merger, and one successful exit. I’ve led branding campaigns, $1M/mo. Digital media campaigns, operations, hiring, UI/UX, and product development.
Kindred Bravely is an online clothing retailer for pregnant and breastfeeding moms. We are a fast-growing team based all over the world, with offices located in Oceanside, CA.
Connect and learn more about Garret and Kindred Bravely here:
Website: https://www.kindredbravely.com
Linkedin: https://www.linkedin.com/in/garretakerson
Twitter: https://www.twitter.com/geakerson
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you want to own a business but don’t want to build one from the ground up, you can always buy an existing one. Best of all, there are ways of doing this that cost you nothing upfront.
In this episode, Roland Frasier, Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies talk about his expertise in buying businesses and how he does it without spending his own money. He also shares what consulting for equity is and how he uses his expertise to create a win-win scenario.
Listen up, business owners!
KEY TAKEAWAYS FROM THIS EPISODE
- Use an entity or a company to make an acquisition. (SPV - Special Purpose Vehicle)
- Know what the company wants to do with the business and if they are willing to finance what you want to do. (Deal stacking)
- There are a whole lot of ways to be not personally liable on deals. You just have to know that you can do that and be creative in your negotiating.
- Be part of the deal in exchange for the value you bring.
- Build relationships with highly qualified people.
Recommended Tool: Riverside.fm
Recommended Podcast: Philosophize This
https://www.philosophizethis.org
Today’s Guest:
Roland Frasier is a serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He is also Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies.
Currently, he is the CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing, and Real Estate Worldwide.
Connect and learn more about Roland and his companies here:
Website: https://www.consultingforequity.io
https://www.scalable.co/epic-challenge-c/
https://www.rolandfrasier.com
Linkedin: https://www.linkedin.com/in/rolandfrasier/
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Running one or several businesses is possible only if you have established processes in place.
In this episode, process automation expert and Founder of Flowster Trent Dyrsmid talks about how SOPs contributed significantly to the growth of his businesses and has helped so many others. He shares some tips on building effective workflow and processes that will enable you to delegate effectively.
Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Apply to top growing company lists to get attention, funding, and customers.
- Focus on laying the foundation and building a team during the first year of your business.
- For the linear processes that don’t require judgment that comes from years of experience, hire someone who doesn’t have a ton of experience but can execute the process successfully.
- Establish a culture of delegating tasks properly to your company.
- Project management software is designed for things that change from time to time.
- Flowster, on the other hand, works efficiently to manage workflows with minimal changes.
Recommended Podcast: Bigger Pockets Podcast
https://www.biggerpockets.com/podcast
Today’s Guest:
Trent Dyrsmid is a Process Automation Expert who helps agencies to scale faster. He is the Founder of Flowster. He is also the host of the EPIC podcast.
Flowster is a process management application that provides agencies with pre-made business playbooks that take all the pain out of onboarding new employees (or virtual assistants) and then delegating work to them on an ongoing basis.
Connect and learn more about Trent and Flowster here:
Website: https://www.flowster.app
https://www.brightideas.co
Linkedin: https://www.linkedin.com/in/trentdyrsmid/
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Paid ads aren’t what they were before iOS14. Because of the ever-changing marketing landscape, it’s more important now than ever to rely on retention marketing to make the most of your funnel.
In this episode, Jordan West talks about the best practices to boost email campaigns heading into 2022. He shares valuable best e-mail practices, how to segment your list, who to send to, when to send, and how to write a good subject line.
Grab your pen and paper and listen up!
KEY TAKEAWAYS FROM THIS EPISODE
- When you write subject lines, keep them short and sweet.
- Make your titles clickable, not clickbait.
- Be clear before being clever.
- Subject lines that ask questions tend to engage subscribers better.
- Know your customers and test what works.
- Take note of the right time to send e-mails.
- Transactional emails should be sent right after the purchase.
- Segment e-mails by customer types. Do not send campaigns to your entire list every time.
- Test your preview text.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Scaling your business across borders takes a different kind of effort and tactics.
In this episode, Baabuk’s Head of E-Commerce Alexander Miller talks about what going international with a brand looks like. He also shares what’s working and not working in the post-iOS 14 world.
Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Involve your customers in your story.
- Being human to your customers as a brand works wonders in customer acquisition.
- People are more comfortable using sites built specifically for them based on currency, language, and cultural marketing.
- Find the right partners that will treat your brand with the same respect that you give them.
- Diversify your channels and tactics.
Recommended book: The Book by Alan Watts
https://www.amazon.com/Book-Taboo-Against-Knowing-Who/dp/0679723005
Today’s Guest:
Alex Miller is the Head of E-Commerce and Digital Marketing Strategy at Baabuk.
Baabuk is a B-Corp Certified brand that offers natural wool footwear designed in Switzerland, responsibly crafted with natural materials.
Connect and learn more about Alex and Baabuk here:
Website: https://www.baabuk.com
https://www.alexander-miller.com
Linkedin: https://www.linkedin.com/in/amiller22
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
“When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes.”
In this episode, Smart Marketer CEO Molly Pittman talks about how to face changes in your business calmly and not with panic. She shares how to take control despite all the fast and unending changes in digital marketing today.
Listen up and face those challenges with poise!
KEY TAKEAWAYS FROM THIS EPISODE
- When you sign up to have an online business or to be a digital marketer, you are signing up for a lot of constant changes, but the fundamentals of marketing never change.
- Taking more control, using ABO campaigns as well as smaller audience sizes, and going deeper on interest targeting to find the lesser-used interests with lower CPAs.
- User-generated contents are the way to the heart of your potential customers.
- Video ads that are relatable, interesting, and making people laugh always work.
Recommended app: Rain Rainhttps://www.rainrainapp.com
Recommended YouTube Channels:
The Copy Posse, Alex Cattonihttps://www.youtube.com/channel/UCPEZnYBqewx-h43B5tLymYw
The Cottage Fairyhttps://www.youtube.com/channel/UCKx5lHJ6Fr5mbT4TYVLh6ng
The Elliott Homesteadhttps://www.youtube.com/c/Theelliotthomestead
Bailey Sarianhttps://www.youtube.com/channel/UCtNdVINwfYFTQEEZgMiQ8FA
That Chapterhttps://www.youtube.com/c/ThatChapter
Today’s Guest:
Molly Pittman is the CEO of Smart Marketer. She is fascinated by marketing, obsessed with teaching, and committed to helping people build a life and a career that they love.
Smart Marketer was founded in 2012 by Ezra Firestone. With the help of a rapidly-growing team and fueled by Ezra's years of experience in eCommerce, Smart Marketer creates and publishes eCommerce digital training programs for fellow marketers and business owners.
Connect and learn more about Molly and Smart Marketer here:
Website: https://www.smartmarketer.com
https://mollypittman.com
Linkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/?originalSubdomain=nl
Instagram: https://www.instagram.com/mollypittmandigital
This month’s sponsor is Oribi. The conversion-driven analytics platform that gives you valuable insights on your funnels, events, drop-offs, and channel attribution metrics with no coding required.
Try Oribi for Free and use the code Ecommerce20 to receive 20% off your first payment on a monthly plan or annual plan!
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
Is Shopify Plus worth it?
In this episode, Jordan West talks about being a former hater of Shopify Plus once and what changed his mind. He discusses why and when Shopify merchants should switch to Shopify Plus.
Listen up and see if making that switch makes sense!
KEY TAKEAWAYS FROM THIS EPISODE
- As soon as you get to 4 Million, your transaction fees will outweigh the Shopify Plus cost.
- With Shopify Payments, you get access to ShopPay.
- Shopify now has a “buy now, pay later” platform.
- Shopify Plus support is so much better than regular Shopify.
- Shopify Plus is also a good option for wholesale.
- Shopify Flow has all sorts of templates that you can use to tag customers and do automation.
- Script Editor allows you to have greater control over shipping costs and lets you do customization.
- Shopify Plus also has deeper analytics.
- You will also have more control over your checkout in Shopify Plus, allowing for upsells.
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
When your mission is your filter for every decision you make in your business, the results will blow you away.
In this episode, Hibar Co-Founder Nora Schaper talks about how marketing supports their retail efforts. She shares about how being mission-focused made a big difference in her business.
Listen up and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Start with knowing your “Why”.
- Everything that happens in the sales spawns out of the mission.
- Companies with a mission and qualified B Corps are generally more profitable than other companies.
- The mission is incredible as a filter for decisions.
- Wholesale is a great marketing channel that isn’t going anywhere.
- Keep close contacts with your accounts, offer education, train staff, send samples, support promos, and collaborate on social media.
- The use of QR codes is a big opportunity for businesses.
Recommended app: Blinqhttps://blinq.me
Today’s Guest:
Nora Schaper is the Co-Founder, Integrator, and SVP of Sales at HiBar.
HiBar is a company that is on a mission to inspire the removal of single-use plastic by redesigning personal care products to be beautiful, functional, and plastic-free.
Connect and learn more about Nora and HiBar here:
Website: https://www.hellohibar.com
Linkedin: https://www.linkedin.com/in/nora-schaper-2339477
Instagram: https://www.Instagram.com/hellohibar
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Amazon is where most people already do their shopping, so why not sell there?
In this episode, Amazon Brand Builder Hymie Zebede talks about the nitty-gritty of what is working on Amazon. He shares some very profitable scaling strategies, as well as a must-have tool to be successful in Amazon.
Listen up and start acing the Amazon game!
KEY TAKEAWAYS FROM THIS EPISODE
- There’s so much potential in Amazon.
- Always go for selling on FBA. It qualifies you for prime delivery.
- Launch your product at a low cost to gather reviews. Even if you’re operating at a net loss, you’ll shoot your product rankings up quickly to increase long term results faster.
- You need to look at the competition and see what is working for them.
- Do not mess around reviews, don’t try to rig it because Amazon will penalize you if you do.
- Your product images are one of the most important factors to having your listing stand out on Amazon.
Recommended tool: Helium 10
Coupon Code: HYMIE10
https://www.helium10.com
Today’s Guest:
Hymie Zebede is an expert Amazom Brand builder. He helps businesses dominate on Amazon FAST. Backed by 12 years of experience, he specializes in Amazon organic SEO, listing optimization, and launch.
Connect and learn more about Hymie here:
Website: https://www.hymiezebede.com Linkedin: https://www.linkedin.com/in/hymiezebede
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In marketing, the landscape is constantly changing. Because of this, we need to be prepared.
In this episode, Jordan West talks about all the new marketing opportunities out there, and which channels you should be getting on and testing, as well as what kind of budget to use on these new channels.
Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Third-party tracking is going away completely soon, and as marketers we need to be prepared for that.
- Take 10% of your budget and try new channels. If you have a bigger budget, see if you’re able to talk with an ad rep and if they’re willing to give you some additional ad spend to use.
- Snapchat and Tiktok are some excellent fast growing marketing channels to test out.
- Affiliate networks can generate a significant amount of revenue.
- Try sending your items to influencers or celebrities.
- Work with an agency that can help you with a creative refresh on Facebook.
- Focus on your organic social posts.
- The recommended marketing budget for high-growth companies is 20% of your total budget.
Featured Episodes:
Ep 253: Secrets to Scaling Black Friday - Google Edition - Part 3 With Jordan West https://bit.ly/2ZbX5fX
Ep 224: The Secrets to Incredible Results Using TikTok Ads With Jordan West https://bit.ly/3idKMXq
Book quick wins appointment here:https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Content is king, and one piece of incredible content can change the trajectory of your business.
In this episode, President and CEO of Terran LLC, Michael Jackness, talks about creating organic traffic through written content and how to leverage it for your business.
Listen up and create valuable content.
KEY TAKEAWAYS FROM THIS EPISODE
- The more involved you are in a niche, the more ideas you’re going to have.
- You can make articles comparing your product to competitors and ranking them objectively.
- Look for articles searched for by people that have high search volume and low competition.
- Put e-mail captures with unique offers on every page.
Today’s Guest:
Michael Jackness is the President and CEO of Terran LLC.
Terran LLC is a leading eCommerce conglomerate with the following brands: Ice Wraps, WildBaby, Tactical, and more. They pride themselves in creating the highest quality products and delivering a customer experience that is second to none. They are a market leader in technology, including Shopify, Klaviyo, Facebook ads, landing pages, and more.
Connect and learn more about Michael Jackness and Terran LLC here:
Website:
https://www.terran.com
https://www.ecomcrew.com
Linkedin: https://www.linkedin.com/in/mikejackness/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Challenges are also opportunities.
In this episode, the Founder and CEO of Zygo Sheera Goren talks about how their technology is breaking through the audio streaming industry. She shares a potential disaster they had in product development, and how that issue ended up becoming a vital part of their product.
Listen up to this fascinating episode.
KEY TAKEAWAYS FROM THIS EPISODE
- We live in a streaming world where everyone is already listening to something. If you’re a runner or biker, you’re probably already streaming music or podcasts as you go. What if you could continue streaming during swimming?
- Sheera Goren and her company Zygo spent years developing this innovative product before selling them.
- Zygo is now working on metric tracking, leaderboards, teams, and live classes to give a lifetime value to the product.
- Constantly learn how to improve your product, increase your yield, and enhance the overall customer experience.
- Challenges are also opportunities.
- Utilize the passion population of your target markets.
- If somebody has one new cool gadget, everyone wants it. It becomes a conversational piece.
Today’s Guest:
Sheera Goren is the Founder and CEO of Zygo.
Zygo is an underwater streaming audio technology and creative content that brings swimming into the modern fitness era.
.
Connect and learn more about Sheera and Zygo here:
Website: https://www.shopzygo.com
Linkedin: https://www.linkedin.com/in/sheera-goren-a1743920/
Instagram:
https://www.Instagram.com/zygogram
https://www.Instagram.com/sheego
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Entrepreneurs are problem solvers at heart but often tend to get caught up in the day-to-day of running their business instead of being the visionary that will grow their company into the future. Getting stuck here is common, and this is exactly when a business coach can help you the most.
In this episode, reputable business coach Jon Dwoskin talks about getting stuck in business and how a great business coach can help turn that around. He shares some tips on choosing the right coach for your business.
Listen up and enjoy this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- People get stuck in a business when they don’t hire the right people and promote people who are not good for the position.
- Getting stuck is actually a collection of the little mistakes that have compounded over time.
- When you’re not delegating, you’re taking time away from thinking about how to grow your business with a long-term focus.
- Hire a business coach who’s actually been in business and not just teaching theories.
- Delegating, content creation, and consistent promotion are keys to scaling.
Recommended App: Waking Up
https://wakingup.com
Todoist
https://todoist.com
Today’s Guest:
Jon Dwoskin is a business coach, mentor, executive coach, author, speaker, and podcast host. He works with successful solopreneurs, Fortune 500 companies, and everything in between to help them find their flow, get them unstuck, and THINKING BIG(GER).
Connect and learn more about Jon Dwoskin here:
Website: https://www.jondwoskin.com Linkedin: https://www.linkedin.com/in/jondwoskin/ Mobile Number: 2485357796
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Thoughtful bundling can change your business.
In this episode, Kristin Ostrander, Founder of Mommy Income, talks about the benefits of bundling products on Amazon. She also shares some effective strategies for having your business stand out on the platform.
Listen up and take some notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Put together wholesale products in bundles and kits.
- Bundles create this sense that you’re saving time and money for your customers, and it’s easier to compete on Amazon with a unique bundle.
- Creating stuff using keywords that customers are already searching for is the key to being found on Amazon.
- When you’re not using FBA (fulfillment by Amazon), you’re not tapping into Prime customers.
- If you already have a brand, bundle your own brands together.
- The sooner you register your brand with Amazon, the better.
- Learn the processes of Amazon. You can use a third-party warehouse.
- Whatever it is you’re doing, take it small and do it consistently.
- Hire help as soon as you can.
Prep center recommendation: www.myprepcenter.com
Recommended App/Tool: Merchant words
https://www.merchantwords.com
Recommended Audiobook: Greenlights by Matthew McConaughey
https://www.amazon.com/Greenlights-Matthew-McConaughey/dp/0593139135
Today’s Guest:
Kristin Ostrander is the Founder of Mommy Income. She is the Host of The Amazon Files Podcast. She is also an author, business strategist, and coach.
Mommy Income is a company that helps people START and GROW Amazon FBA businesses.
Connect and learn more about Kristin and Mommy Income here:
Website: https://www.mommyincome.com
Linkedin: https://www.linkedin.com/in/kristin-ostrander/
Instagram: https://www.Instagram.com/mommyincome
Youtube: https://www.YouTube.com/c/MommyIncomekristin
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Agencies have garnered a bad rep over the years, but the right agency can save you a ton of stress, time, and money. With so many bad agencies out there, it can be hard to identify the signs of an honest, integrity-driven agency from ones that prioritizes their own interests. So how do you tell them apart?
In this episode, Jordan West talks about the critical things to look out for when choosing a marketing agency to help you meet your goals.
Listen up, and make sure you choose wisely!
KEY TAKEAWAYS FROM THIS EPISODE
- Integrity is vital.
- Stay away from somebody who tries to sell you a certain ROAS target.
- You don't want to go to an agency that tries to do everything they can to make themselves the hero. Instead, go to an agency that comes alongside you and really understands where you are coming from.
- You need to hire an agency instead of in-house because staffing this kind of role is difficult, and the time you save is too valuable.
- The agency has to have some experience that is beyond just working with clients. Check their backgrounds and case studies.
- Do a small project together with the agency.
- Check if the agency will give you some quick wins and let you take that.
- In the end, execution is what really matters. Find people who are ruthless in their execution.
Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
“Recommendations happen on a daily basis. It is a natural part of our lives.”
In this episode, Raul Galera, Partnerships Manager and Chief Advocate of Referral Candy talks about driving extra business in Shopify brands through referrals. He shares some tips on how to effectively implement referral marketing in your E-comm business.
Listen up and take some notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Recommendations happen on a daily basis. Referral marketing is just a way of amplifying something that happens naturally.
- In a referral program, you are not just incentivizing customers to promote your brand but also to make them come back for more.
- Make sure that your customers are being reminded about your referral program.
- Set up anti-fraud systems to flag potential fraud purchases.
- Referral marketing comes naturally, if you have a good product, then it is the natural next step.
- The more customers that you add to the referral program, the shorter amount of time that it takes for your program to take off.
Recommended App: AVOMAhttps://www.avoma.com
Today’s Guest:
Raul Galera is partnerships manager and Chief Advocate at ReferralCandy.
ReferralCandy is a referral marketing tool that gets businesses more customers by incentivizing referrals. They have been running referral marketing campaigns since 2010.
Connect and learn more about Raul and Referral Candy here:
Website: https://www.referralcandy.com Linkedin: https://www.linkedin.com/in/raulgalera/ Email: raulg@referralcandy.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
We often talk about Facebook groups for retention of customers, but it’s also an effective tool for top-of-the-funnel marketing.
In this episode, Serge Popovic, CMO of Crossrope, talks about using Facebook groups as a top-of-the-funnel marketing tool.
Listen up and learn a lot from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Think of the ways where your customers would have the best experience and result possible with your products.
- Direct people who sign up for your events to a private Facebook group where you can build a community with great engagements later on.
- You should have a strong team and a strong foundation that you can trust. Build robust processes.
- Scaling up is all about teams and processes.
- Promotions shouldn’t always be from within. Find people with high aptitude that can level up their game.
Recommended Podcast:
Planet Money
https://www.npr.org/podcasts/510289/planet-money
Today’s Guest:
Serge Popovic is an engineer turned CMO. He is the CMO of Crossrope.
Crossrope is a company that builds and sells products for fitness that challenges the status quo.
Connect and learn more about Serge and Crossrope here:
Website: https://www.crossrope.com Linkedin: https://ca.linkedin.com/in/srdjanpopovic
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The marketing landscape is constantly changing in the E-comm space. That’s why it’s important to continuously be open to new and creative ways to diversify your traffic.
In this episode, COO and Co-Founder of OSI Affiliate, Arlen Robinson talks about utilizing affiliate marketing to increase revenue. He gives us some tips on what kind of programs work and don’t work. He also enlightens us on the difference between referral and affiliate programs.
Listen up and get a ton of value in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Referral programs are tapping into existing customers to promote your products and they’re incentivized with discounts or free products.
- In an affiliate program, outside people are being tapped to promote your brand to their network and they are typically incentivized with cash like a percentage of the sales or a fixed amount.
- Don’t just sit back and wait after launching your affiliate program.
- Your program needs to be promoted to reach as many people as possible.
- Do your own research to find affiliates.
- When you are looking for influencers to tap, search for hashtags usually used by influencers.
- Blogger outreach is a great way to find affiliates.
- A good relationship with your partners will enable you to be exposed to a larger ecosystem of customers.
Recommended Podcast:
Marketing School Podcast
https://marketingschool.io
The Authority Hacker Podcast
https://podcastaddict.com/podcast/3446983
Recommended Book:
Never Eat Alone by Keith Ferrazzi
https://www.amazon.com/Never-Eat-Alone-Expanded-Updated/dp/0385346654
Today’s Guest:
Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software.
OSI Affiliate is the leader in providing affiliate software to thousands of companies worldwide.
Connect and learn more about Arlen and OSI Affiliate here:
Website: https://www.getosi.com
https://www.arlenrobinson.com
Linkedin: https://www.linkedin.com/company/osi-affiliate-software/
https://www.linkedin.com/in/arlenrobinson/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you listened to the first 4 episodes of this Black Friday Series and have been planting the seeds we were discussing, then this episode is the time for harvest.
In this fifth episode of the Black Friday series, Jordan West talks all about SMS Marketing and how to implement it effectively. He also shares his favorite platform for this strategy.
Listen up and take notes.
KEY TAKEAWAYS FROM THIS EPISODE
- Warn your customers that you are going to run a sale. Give them 2-3 days before warning about your sale.
- Postscript is a great tool to use with your campaigns.
- Continually be on your customers' phones.
- Launch a new type of sale every single week.
SMS automations to set up that you can implement:
- Browse abandonment and add to cart abandonment checkouts.
- Loyalty offer.
- Once the product is delivered, send them a thank you message and invite them to the VIP group.
- Shipping notifications.
- Delayed shipping notifications.
- Welcome series message.
Recommended tool:PostScript.io
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What is the real difference between brands that perform fairly well in sales and those that do exceptionally well?
In this episode, CEO and Founder of Mage Montreal, Guillaume Tual talks about his expertise in the Magento space. He enlightens us with how to work with upmarket and what makes incredibly successful brands different from the rest.
KEY TAKEAWAYS FROM THIS EPISODE
- Having brand distribution rights is powerful.
- Successful companies that have fewer large distributors can easily fulfill more orders. These companies tend to be the ones that can scale up and have positive cash flow.
- Having a central distributor prevents shipping delays.
- It is a mistake not to have a way to settle customers’ questions and uncertainties.
- You need to spend efficiently on ads to be able to lift your brand.
- A lot of big companies go with Magento when it comes to tech. When a brand wants to offer a very unique customer experience, they tend to transition to Magento.
- It is important to have a high-quality product catalog. Go more for quality than quantity.
- The way to go even further with your business is to free your time by replacing yourself fully in the business.
- Document your processes so you can delegate them effectively.
Recommended Podcast:Harvard Business Review
https://hbr.org/podcasts
Recommended Book:Great by Choice
https://www.amazon.com/dp/0062120999/?tag=sounexecbooks-20
Today’s Guest:
Guillaume Tual is the CEO and Founder of MageMontreal.
Mage Montreal is a certified Adobe Commerce (Magento) company that works exclusively on the Magento platform to build e-commerce websites.
Connect and learn more about Guillaume and Mage Montreal here:
Website: https://www.magemontreal.com Linkedin: https://www.linkedin.com/in/guillaumeletual/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
How do you level up your relationship with your customer from a sale to absolute brand loyalty?
In this episode, Alex Pulsford, General Manager of Cheeky Chickadee, shares how he implemented a VIP group to increase loyalty, and run sales with numbers bigger than he ever imagined.
KEY TAKEAWAYS FROM THIS EPISODE
- Have your launch at the time with the highest engagement.
- More engaged members within a VIP group lead to higher customer lifetime value.
- Connecting brand-passionate customers with each other takes the trust in your brand to another level.
- It is important to make sure that your VIP community group is not just a customer service channel.
- Find the right products and build a brand that people love.
- Give voice to engaged supporters.
Recommended App:Smile.io
Recommended Podcast:The Digital Marketing Podcast
https://podcasts.apple.com/us/podcast/the-digital-marketing-podcast/id373596600
Today’s Guest:
Alex Pulsford is the General Manager at Cheeky Chickadee.
Cheeky Chickadee is a family-owned business that makes fun, bright, Australian childrenswear based on one-of-a-kind animal prints that make kids smile. Their clothing and swimwear are designed to stand out, soft to touch, made to last, and most importantly, lets kids be kids.
Connect and learn more about Alex and Cheeky Chickadee here:
Website: https://www.cheekychickadeestore.com
Linkedin: https://www.linkedin.com/in/alexpulsford/
Instagram: https://www.instagram.com/cheekychickadeestore
Facebook Group: https://www.facebook.com/groups/cheekychickadeevipgroup
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?
In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.
Listen up and enjoy.
KEY TAKEAWAYS FROM THIS EPISODE
- Start with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.
- Do not put your call to action at the end of your video, by then most people have stopped watching.
- Your top-of-the-funnel content should be as informative as possible.
- It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.
- Always listen to your customers. Take feedback and apply them to your business.
- Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor.
- Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.
Today’s Guest:
Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.
SuitShop is a company that creates suits for everybody. They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.
Connect and learn more about Kristen and SuitShop here:
Website: https://www.suitshop.com
Linkedin: https://www.linkedin.com/in/kristenashjones/
Instagram: https://www.instagram.com/suitshopofficial
https://www.instagram.com/kristenthecreator
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you have listened to the first three episodes of the Black Friday series, then you are about to receive a lot of incoming traffic for your holiday sale. But is your house ready to receive such traffic?
In this fourth episode of the Black Friday series, Jordan West talks about getting your house in order and the things you need to do before you start running a huge amount of traffic on your site and activating the people on your list.
Listen up and take notes!
KEY TAKEAWAYS FROM THIS EPISODE
- Get your customer service in line.
- Consolidate your shipping options.
- Make sure you have fulfillment capacity.
- Know where you are and how you are capturing leads.
- Improve your after-shipping process.
- Getting your house in order is important to fulfill all your orders properly.
- Your customers must have a good experience to keep them coming back to you.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Facebook has become increasingly unreliable through 2021, so exploring additional advertising avenues is an absolute must. One avenue, in particular, Podcast advertising, has been incredibly successful with today’s guest and his brand.
In this episode, CMO of Bearbottom clothing Joshua Firestone talks about his successes with podcast advertising, and how to find podcasts that are the right fit. He also shares how to approach podcasts, placing ad reads, and more.
KEY TAKEAWAYS FROM THIS EPISODE
- Diversify across different marketing platforms.
- Reach out to potential podcast networks you can partner with, see what data they can provide, and see if it’s a good fit.
- Track how customers behave through links and codes.
- Every podcast publisher works differently, reach out directly to them and be flexible.
- Twitter is another great alternative to Facebook. The ads tend to be much simpler so as to fit the feed better, but they can be very effective at generating results.
- Always think about the customer’s journey through the post-purchase journey and not just the acquisition funnel. Nurture their repeat visits.
- Note customers’ reviews to know what to maintain and what you can still improve.
Today’s Guest:
Josh Firestone is the CMO at Bearbottom clothing.
Bearbottom clothing is a rapidly growing, e-commerce men’s fashion brand on a mission to become the go-to for the most versatile, comfortable, and wearable everyday clothing. Founded on a buy-one-give-one model, they support the communities that inspire and continue to build their brand.
Connect and learn more about Josh and Bearbottom here:
Website: https://www.joshfirestone.comhttps://www.bearbottomclothing.com
Linkedin: https://www.linkedin.com/in/joshua-david-firestone
https://www.linkedin.com/company/bearbottom-clothing/about/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Years ago, Facebook did the work for brands in terms of customer acquisition, but iOS14 forced brands to have to know their customers better. It’s challenging at first, but taking the time to learn what motivates your customers ultimately yields the best results.
In this episode, the Founder of Enquire Labs, Matt Bahr, talks about effective ways of getting and using attribution to maximize for your business. He walks us through different attribution categories and how to maximize them.
KEY TAKEAWAYS FROM THIS EPISODE
- Get to know your customers.
- Do not use the word “survey” because it has the connotation of “doing research”.
- The important question categories are attribution, segmentation and personalization, CROs, and customer research.
- Qualitative questions are helpful to get insights from your customers.
- Work with methodologists to craft effective questions.
- Find reputable models and be comfortable executing them.
- Learn strategies that allow you to dive into direct from customers (DFCs) data.
Recommended app: Screenshot X
Recommended Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672
Today’s Guest:
Matt Bahr is the Founder of EnquireLabs.
Enquire Labs is a post-purchase survey platform. They help thousands of Shopify stores (750+ Plus stores) solve attribution, CRO, personalization, and customer research.
Connect and learn more about Matt and Enquire Labs here:
Website: https://www.enquirelabs.com
Linkedin: https://www.linkedin.com/in/matthewbahr/
Twitter: https://www.twitter.com/mattrbahr
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website:HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
There’s a lot to be learned from the quality first mindset taught to members of the legendary Werner family, creators of the Aluminum Ladder.
In this episode, seasoned serial entrepreneur Marc Werner, inventor of the digital bathroom scale and CEO of Ghostbed, shares decades of learnings and strategies that will help you succeed in business for the long term.
Listen up and learn more in this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Put your brand on your product, and people will become aware that your company makes that good quality product.
- Profits follow quality.
- Make it easy for your customer to do business with you. Try to anticipate every pain point that a customer encounters.
- Employ great digital marketing services from different agencies and learn to manage these platforms in-house to connect to your customers well.
- Always make friends with giants.
- When you are in a business, understand where it’s growing, the margins, and the competitive landscape, and adjust your plans accordingly.
- It is important to delegate tasks and trust the people you hire. Give them the confidence to let them do their thing.
- Revenue is very important to a business. Look at your product, see where it’s going, and what new products you need to add.
Today’s Guest:
Marc Werner is a seasoned serial entrepreneur. He is the CEO of Ghostbed.
Ghostbed/Nature’s Sleep LLC is a modern-day, global manufacturer and distributor of specialty sleep products via its unique 21st-century business model.
Connect and learn more about Marc and Ghostbed here:
Website: https://www.ghostbed.com
Linkedin: https://www.linkedin.com/in/marclwerner/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Google is going to be your best friend this Q4, and Jordan is here today to walk you through this seemingly complex ad platform. Listen up and take notes, here’s all you need to know for a successful end to the season!
KEY TAKEAWAYS FROM THIS EPISODE
- Take all branded keywords out of your dynamic search ads because Google will put those branded keywords in.
- Do YouTube retargeting. Retarget people that come on your site with brand or product videos.
- Do display ads retargeting. Focus on your view-through conversion instead of click-through conversion.
- Remember your promotion extensions. All of the ads you’re running, including your branded search terms, should have whatever promo you’re going to run throughout the holidays in your promo extensions.
- Have shopping ads. If you own your branded search terms, you can win the bid with the lowest cost per click.
- Bid on your competitors’ keywords.
- Create a search intent audience. Start this out as an observation audience.
- Make sure you know what you’re doing on Google or work with an agency that works on Google to prevent losing a lot of money on it.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Giving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.
In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.
KEY TAKEAWAYS FROM THIS EPISODE
- Individuals can express their identity through jewelry. It can be a good conversational piece.
- There’s a big difference between meeting customers online and meeting those same customers in person and building that relationship.
- Sending personalized messages to influencers is better than sending them automated messages. A genuine relationship with them eases collaborations.
- The best way to build brands and an actual connection that is more than transactional is to be able to meet your consumers.
- Getting customers’ insights from in-person events gives potential ideas for what really works.
- Find your niche and be the best in it. Don’t go too broad.
Today’s Guest:
Akram Abdallah is a Founder and Owner at Nominal.
Nominal is a company that makes meaningful jewelry that can help express one’s identity.
Connect and learn more about Akram and Nominal here:
Website: https://nominalx.com
Linkedin: https://www.linkedin.com/in/akramabdallah/
Instagram: https://www.instagram.com/akramabdallah94
https://www.instagram.com/nominal
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website:HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you’re thinking of utilizing Amazon and Walmart.com as sales channels and want to learn how to get the most out of your listings, then we’ve got the episode for you.
In this episode, the CEO of Prolific Zone, Quin Amorim, shares his expertise on Amazon and Walmart.com listing. He discusses the difference between a good Amazon listing versus a good Shopify listing. Listen up, and let’s maximize those listings.
KEY TAKEAWAYS FROM THIS EPISODE
- Conversion rates are a lot higher on Amazon since traffic is already present there.
- A good Amazon listing, unlike a good Shopify listing, attracts a person directly and not the algorithm.
- List your products to Amazon Prime by consistently guaranteeing delivery times (FBM) or sending units to Amazon warehouses (FBA).
- Walmart order fulfillment is now open for everyone.
- Using Deliverr to do your fulfillment unlocks Walmart’s advertising platforms for you, making advertising costs lower.
- Having experts in your team makes scaling up easier and more effective.
Book Recommendation: Outliers by Malcolm Gladwell
https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930
Today’s Guest:
Quin Amorim is the CEO of Prolific Zone. Quin founded the "Prolific Zone" agency and now works with startups, professional Amazon sellers, International eCommerce companies, supplement companies, and even an oil & gas giant.
He also hosts two podcasts, QA Selling Online and Fail Fast Podcast.
Prolific Zone is an Amazon FBA Management business. They manage and grow businesses on Amazon, from managing single services inside Seller Central to full account management and product launch.
Connect and learn more about Quin and Prolific Zone here:
Website: https://www.prolificzone.com Linkedin: https://www.linkedin.com/in/private-label/?originalSubdomain=ca Podcast: https://www.qasellingonline.com
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website:HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
How do you take products made in your kitchen and create an international brand?
In this episode, the CEO of Inahsi Naturals, Rhonda Marshall, shares her journey of creating skincare and natural products from her kitchen to scaling into factory production. She talks about relatable content and crowdfunding as some of the most effective means of scaling. Sit back, relax, and enjoy today’s episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Instagram Live helps market products. Raw and candid live videos make it relatable for the viewers.
- Coupon codes are the best way to track effectiveness.
- Crowdfunding is a good way to involve your customers in your business.
- Physical products are cash-intensive.
- In business, one day might be great, one day might not be great, but you’ve just got to keep going.
- The 4 by 2 rule -- Anything that you’re going to do will take you four times as much money and two times as long as you think.
- You cannot scale if you don’t get help, no matter how capable you are.
Book Recommendation: Blue Ocean Strategy
https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
Today’s Guest:
Rhonda Marshall is the CEO of Inahsi Naturals. She is a Chemist, Educator, and Naturalista and aims to bring a truly unique perspective to the beauty industry. With 20 years of experience in Product Development as a Design Engineer, Engineering Manager as well as an MBA, husband, and partner Brian Marshall has helped to move Inahsi Naturals from a kitchen operation to a consistently manufactured product line.
Inahsi Naturals is a company that produces quality Hair Care products that incorporate natural ingredients, especially for the care of natural curls.
Connect and learn more about Rhonda and Inahsi Naturals here:
Website: https://www.inahsi.com Linkedin: https://www.linkedin.com/in/rhonda-marshall-m-a-77496a52/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website:HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Holiday sales are just around the corner, and we all need to be prepared. One of the most common questions asked is how to structure sales and discounts, and what are the most effective strategies to crush it leading up to and during this Black Friday.
In this second episode of the Black Friday series, Jordan West talks about what kinds of discounts to give and how those discounts should be executed. This episode has massive value, so buckle up and listen intently.
KEY TAKEAWAYS FROM THIS EPISODE
- Tried and tested strategies should be implemented, whether it’s Black Friday or not.
- Apply the Rule of 100. If the average order value is under 100, promote your discounts as a percentage off. If the AOV is over 100, promote your discounts in dollar amounts.
- Don’t make your customers do extra work of remembering a code for their discount.
- Sitewide discounts always win versus the use of coupon codes, but combining these strategies works even better.
- Make sure your margins are set up to always be profitable while discounting.
- Bundling products results in a higher average order value (AOV) which equals higher profits.
- Give your VIPs something special like exclusive discounts or gated launches. Don’t do this by email. You can use SMS or announce it in the community.
- Gated launches are when you password-protect your site, and only allow VIPs the password to access the site.
- Your relationship with your customers should be balanced.
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website:HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat athttps://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents?
In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.
KEY TAKEAWAYS FROM THIS EPISODE
- When you are deciding about your packaging, consider what your target market would prefer and the experience they will have.
- Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.
- A good marketing strategy involves having a good product and word-of-mouth.
- Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.
- Use discount codes and trackable links to help track the efficiency of podcast channel use.
- ROAS is a good measure if you’re short-term focused, but not for long-term.
- It’s important that who you’re advertising to is in line with the brand that they see for themselves.
- Growth should be sustainable, and the customers retained well.
- Create a customer experience that people fall in love with.
- Create a great product and a brand that people will really like.
- Great packaging makes people proud of sharing the product they use.
- Every single interaction with the customers is important.
Book Recommendation: Secrets of the Power of Negotiating
https://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391
Today’s Guest:
Dr. Zachary Abott is the Founder and CEO of ZBiotics.
ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.
Connect and learn more about Dr. Zack and ZBiotics here:
Website: https://www.zbiotics.com Linkedin: https://www.linkedin.com/in/zaabbott/ Instagram: https://www.instagram.com/zbiotics
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com
Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Abandoned carts mean lost sales. No one wants that. Did you know that there’s a way to prevent that and, more amazingly, to predict when a customer is going to abandon their cart?
In this episode, Jon Tucker, CEO at Helpflow, divulges the amazing strategies that his company uses to predict and prevent store cart abandonment. He talks about how his software observes patterns and strategically partners potential abandoners up with live chat agents to increase conversions instead of losing the customer. This is a mind-blowing episode, so be ready!
KEY TAKEAWAYS FROM THIS EPISODE
- Attribution is tough, but chat is harder. It’s more complicated than other channels.
- Focus on live chats as a sales channel.
- Helpflow predicts if somebody's going to abandon their cart based on their patterns throughout the site and engages with them through a live chat before they abandon.
- A chat invite bubble should be low-pressure, informal, and have perfect timing. Focus on helping the customer instead of pushing marketing.
- People abandon because of questions they have. There’s something that holds them back or confuses them.
- Send an SMS or E-mail that would generate another engagement after a customer abandons a purchase. Ask if they have questions.
- Poor chat experiences will cause the conversion rate to go down. Response time matters a lot.
- Every business is complex. You should have your processes dialed in.
Today’s Guest:
Jon Tucker is the CEO at HelpFlow.
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery e-mails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Connect and learn more about Jon and HelpFlow here:
Website: HelpFlow.com Linkedin: https://www.linkedin.com/in/jontuckerusa/ Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Our world needs more sustainability, but let’s face it, it’s more costly at first. Is it worth it?
In this episode, Paula Maldonado, Founder of vegan fashion brand Dauntless talks about how consumers view sustainable brands and how most consumers are very supportive of them. She also shares what works in their marketing and how they negotiated their way into Macy’s. Listen up and learn more about the sustainable market.
KEY TAKEAWAYS FROM THIS EPISODE
- 8 out of 10 consumers are willing to pay 35% more on average for sustainable brands.
- Instagram is good as a photo library of your products.
- Email is an excellent way to educate customers.
- Stick to what is working.
- It’s each company's responsibility to make a positive impact.
- Be ok to say no to a deal. If it doesn’t work, then don’t do it, even if it’s something big. It will hurt your brand.
- Just because it looks pretty doesn’t mean it will work.
- Look at your cost and margins. Having a small team with the right people is effective.
TODAY’S GUEST
Paula Maldonado is the founder of Dauntless.
Dauntless is a cruelty-free and sustainable fashion label founded in New York in Bogota, Colombia, with a responsible modern supply chain.
Connect and learn more about Paula and Dauntless here:
Website: https://dauntless-clothing.com
LinkedIn: https://www.linkedin.com/in/paulamaldonado/
Instagram: https://www.instagram.com/dauntless_nyc/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Holidays are around the corner, and that means the Black Friday Sale is too. The question is, should you start your sale, too? And when is the best time to do so?
In this episode, Jordan West talks about when you should launch your Black Friday sale and how to arrange your holiday marketing calendar. He also gives some tips on how to prepare for these sales. Listen up, and let’s get holiday-sale ready!
KEY TAKEAWAYS FROM THIS EPISODE
- Black Friday is when people spend more of their money than ever.
- Release new products specifically for people who are in gifting mode.
- Be the feature menu for your customers, let them know what they can buy as gifts.
- Potentially launch some of your other sales earlier.
- If your sales are very steady and you’re doing great without any discounting, then just keep on going. You don’t have to incentivize with discounts.
- One practical reason to run some of your sales earlier is fulfillment. You don’t want to be caught up in the holiday nightmare.
- Prepare for your holiday sale by building your lists.
- Email, SMS, messenger subscribers, and having a mobile app, all of these are going to help you when you launch your sale.
- Just because everybody is doing Black Friday Sale doesn’t mean you have to.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
Today’s Sponsor
HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.
Website: HelpFlow.com Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindful
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
It’s one thing to grow an eCommerce store from scratch but recovering after losing more than half of your business is another matter.
In this episode, Byron Walker, author and CEO/Founder of Survival Frog, takes us on a journey of how he bounced back from what looked like the end of his business. He shares how this experience that seemed so dim turned out to be a story of victory and helped him learn what he wouldn’t have learned otherwise.
KEY TAKEAWAYS FROM THIS EPISODE
- Instead of discounts, opt to give free products instead. The benefit for the consumers is the same, but it will cost you less.
- Not all revenue is created equally. You have to check what it adds to the bottom line if it makes you more money or causes you to lose money.
- You need someone with expertise to take care of your books. If your revenue is in the millions, it may make sense to bring on a fractional CFO.
- Cash Flow forecasting is key to ensuring you know whether or not your business will last.
- Bring in as many customers as you can, even at break-even in paid marketing, and then monetize it with a lifetime value at the back end. Once customers are in your company’s ecosystem, you can keep selling.
TODAY’S GUEST
Byron Walker is the CEO and Founder of Survival Frog. He is also the author of the book Small Business Turnaround Plan.
Survival Frog is one of the largest e-commerce stores selling Survival & Outdoor gear to consumers and organizations. Originally selling info-products, Survival Frog now sells hundreds of physical products and has nearly 1 million customers throughout the USA.
Connect and learn more about Byron and his company here:
Website: https://www.survivalfrog.com
LinkedIn: https://www.linkedin.com/in/walkerbyron/
Book: https://www.amazon.com/Small-Business-Turnaround-Plan-Profitability-ebook/dp/B08ZJWNCYD
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
We know that good customer service goes a long way in resolving customer issues, but did you know that with the right strategy, it can vastly increase revenue as well?
In this episode, Laura Koerber from Gorgias talks about customer communication centralization and how it makes customer service more efficient. She also shares how this strategy can help not only with customer relations but also increase revenue. Listen up and check this level-up eCommerce help desk.
KEY TAKEAWAYS FROM THIS EPISODE
- Centralizing all communication with customers saves you time from going through different tools when responding to them.
- 90% of customers today expect to be responded to immediately.
- Not responding to customers quickly can cause losing the opportunity for your customers to return and purchase more items from your business.
- Customers are expecting an immediate response, but they want something personalized, too.
- When agents can work through their customer inquiries more efficiently, they can spend more time on customers messaging from other channels that haven’t placed their order yet. This can drive more sales.
- Be where your customers are.
TODAY’S GUEST
Laura Koerber is part of the partnerships team at Gorgias.
Gorgias provides an integrated helpdesk for e-commerce brands, making it easy to deliver personalized support and automation across multiple channels.
Connect and learn more about Laura and Gorgias here:
Website: https://www.gorgias.com
LinkedIn: https://www.linkedin.com/in/laura-koerber/
Email: Laura@gorgias.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If your cost per click is high, you have a problem with your ads. But how can you solve it if you don’t know where to look?
In this episode, Jordan West talks about diagnosing and looking for problems in your poor-performing ads. Tune in to this short but packed episode, and let’s start increasing that ROAS!
KEY TAKEAWAYS FROM THIS EPISODE
- Before Return of Ad Spend (ROAS), there are a lot of steps that lead up to a purchase.
- Once you learn the fundamentals, it doesn’t matter what platform it is on.
- If the cost per click is incredibly high, you have an ad problem.
- The offer is not a discount. It is what problem your product is solving, and how your product can make someone's day better.
- Have an attention-grabbing headline.
- Your image is the most important part. It has to be high contrast and attention-grabbing.
- Make sure people go to the right landing page.
Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
We often talk about marketing, but the operations side of the business is equally important.
In this episode, Adam Hanin, Founder and Operating Partner of Commerce12, shares his extraordinary experience in his business during the pandemic, as well as operation efficiencies for E-Commerce businesses. Listen up, and let’s learn about business from another angle.
KEY TAKEAWAYS FROM THIS EPISODE
- Running a website has a lot of different compartments and things that need to be addressed. You need to know what you are doing, and the cost structure involved to do it well.
- When you’re dealing with products with high turnover, it leads to more work.
- Any deal that you do must be mutually beneficial.
- There comes a time when all your experiences and skillsets accumulate, and you will be able to use all that to create something extraordinary.
- Everything is somewhat a path, and every day that you are going down that path, you are learning. Be ready for your moment because you don’t know when it’s going to happen.
TODAY’S GUEST
Adam Hanin Founder and Operating Partner of Commerce12.
Commerce12 is a company that creates innovative e-commerce solutions to scale clients’ businesses. They conceptualize inspired and brand-friendly websites, powerful direct response tactics, and ingenious marketing methods.
Connect and learn more about Adam and his company here:
Website: https://commerce12.com LinkedIn: https://www.linkedin.com/in/adam-hanin-94756117/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Knowing and understanding your business's finances is one of the most important things that when business owners neglect, often leads to disastrous consequences.
In this episode, Kristy Gaton, CEO of STARTbrands, talks about the importance of knowing and understanding the numbers in your business to make the right decisions. She shares the numbers that you need to know and focus on as you plan the next strategies for your business. Listen up, and let’s start looking at these numbers.
KEY TAKEAWAYS FROM THIS EPISODE
- Knowing and understanding your numbers gives you the vision to make decisions and pivot when you need to pivot.
- Owning a business is the evolution of the art of knowing how and when to pivot.
- Important numbers to know about: statement of cash flows, profit and loss, and balance sheet.
- You can’t make the right decisions without knowing your number.
- When you are in an unhealthy state, you will be spending way more money, time, and energy trying to get back your health.
- If you are purpose-driven, it’s authentic. It flows, and it’s easy, but you have to know your numbers.
- If you are not a numbers person, bring someone into your life who will walk you through that.
Book Recommendation: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza
https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094
TODAY’S GUEST
Kristy Gayton is a keynote speaker, productivity expert, author, businesswoman, podcaster, mom of 3 boys, active CEO to STARTplanner and STARTbrands, and owner of a cozy home host with North Georgia Escape, where others retreat too. She has devoted her life to providing hope for individuals looking to achieve balance, success, and happiness within their own lives.
STARTbrands is a collection of brands with products, communities, and resources that helps to balance and focus on all the demands of life through systems, tools, and knowledge to succeed.
Connect and learn more about Kristy and her company here:
Website:http://www.startbrands.com
https://startwithkristy.com
LinkedIn: https://www.linkedin.com/in/kristydickerson/
Instagram: https://www.instagram.com/startwithkristy/?hl=en
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you can sell a $6,000 door to consumers online, you can sell anything.
In this episode, Tanner Charlesworth, Director of Marketing and Sales at Rustica, talks about how they sell high ticket items, up to $6,000 for a single door, directly to consumers. Tanner shares their insights on the importance of a clear customer journey, attention to each touchpoint, and the right pricing strategy for the success of your brand. Listen up well and get the full value.
KEY TAKEAWAYS FROM THIS EPISODE
- Average Order Value (AOV) is one of the most important metrics you should care about, incentivize your add-to-cart.
- The ads get the attention, but your product should do all the work to convert customers.
- The success of a website is directly connected to the value of its content to a visitor.
- Get your pricing right. Focus on the right pricing strategy.
- Work closely with manufacturing to make sure you can match the demand when products are made-to-order.
TODAY’S GUEST
(Updated) Tanner Charlesworth formerly the Director of Marketing and Sales at Rustica.
Rustica is a company that offers a wide range of high-quality Doors, Hardware, and Tables. Specifically: Barn Doors/Hardware, Handle Set Hardware, Artistic Lighting, Sinks, Artistic Decor, and much more.
Connect and learn more about Tanner and Rustica here:
LinkedIn: https://www.linkedin.com/in/tanner-charlesworth/ Website: https://rustica.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Are you stuck wondering why your product is not selling? Maybe it’s not your product, but the activities that you are doing that are not working.
In this episode, Sue Monhait, CEO and Podcast Host of Gift Biz Unwrapped, unwraps the mistakes that business people often make when they don’t get the result they want from their business. She shares about the activities that should be focused on to spur the growth of a plateauing business.
KEY TAKEAWAYS FROM THIS EPISODE
- As much as you like face-to-face, you need to have an online component.
- If you have your sales channels in place, you only need to increase and decrease the levelers based on what’s working. Increase and decrease the intensity according to the situation and the time of year.
- One mistake that people often make when their business is plateauing is continuing to make more new products. You want to be known for your product and get traction for that product.
- People tend to do things that they are more comfortable with, like making another product rather than learning something more effective, like marketing.
- Focus more on sales-generating tasks rather than resorting to more comfortable activities like making products.
- Partnerships should be bringing people together to make the whole thing greater.
- If a product is not selling, it’s time to observe why. Observing, asking, and listening to people about your product can lead you to how it will sell.
- Listen to your customers and find out what they want.
Recommended App: Brain Tosshttps://braintoss.com
TODAY’S GUEST
Sue Monhait is the Founder and Podcast Host of Gift Biz Unwrapped.
Gift Biz Unwrapped is a podcast that gives valuable insight into the gifting industry. Whether you own a brick & mortar shop, sell online, or are just starting, you'll discover new possibilities to gain traction and grow your business.
Connect and learn more about Sue and her business here:
LinkedIn: https://www.linkedin.com/in/suemonhait/ Website: http://giftbizunwrapped.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
When done right, giveaways will help you gain customers and organic followers. If you set up a giveaway in the past and found that it wasn't very effective, then you’re listening to the right podcast to make sure that never happens again!
In this episode, Derek Videll, Founder, and Host of The Social Bamboo Podcast gives us valuable tips on how to do giveaways effectively. He shares how you can avoid random followers but gain organic customers and followers instead. This is a good one, so listen up.
KEY TAKEAWAYS FROM THIS EPISODE
- Create ad campaigns that don’t require many touchpoints for purchases to happen.
- Do not use a general giveaway. If you want a following for a certain product, make that product your giveaway prize.
- Before the giveaway ends, send them an email to warm them up.
- On the last day of the giveaway, send them an email announcing the winner. Now that you have their attention, thank them for joining and give them a discount as a consolation prize. Remember to put a countdown for the sale.
- This strategy does not provide a guarantee that you will make a sale at the end of it, but now you have an organic following that is really interested in your product that you can now survey.
Recommended Tool: Rewards Fuelhttps://rewardsfuel.info/entry-methods/
TODAY’S GUEST
Derek Videll is the Founder and Host of The Social Bamboo Podcast.
The Social Bamboo Podcast is a Social Media Marketing Podcast for Businesses. It covers all of how you should exist on social media and time waster tactics you need to avoid.
Connect and learn more about Derek and his podcast here:
Instagram: https://www.instagram.com/derekvidell/?hl=en
Website: https://www.igmsecrets.com/home-page1625860864401
Podcast: https://www.socialbamboo.com/the-social-bamboo-podcast50134578
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
One of the most effective drivers of people to your brand is ambassadors. That is if it is done correctly.
In this episode, Chris Brewer, Co-Founder of OMG Commerce, hosts the executive round table, where they talk about their experience of having ambassadors and influencers for their brands. Join Tera of Jackson Rowe, Nick of The Legends Brand, Chris Meade of Crossnet, and Sean Holladay of Space Station as they generously share different approaches to get, keep, and grow your business with brand ambassadors.
KEY TAKEAWAYS FROM THIS EPISODE
- Communities are where you will get repeat purchases. This is how you will grow your Customer Lifetime Value (CLV) and become profitable.
- Listen to customers about what they need and find micro-influencers who can represent these segments.
- The easiest way to start getting ambassadors is through your customers.
- Be accessible to your customers where they can ask you questions and talk to you.
- Build a relationship with your micro-influencers through Facebook groups and other messaging channels and make sure they feel that they are part of the community.
- Do not jump to offering contracts to ambassadors, stuff changes, find the ones you love, build rapport, and then offer longer-term contracts.
- Reach out to other brands that have complementary audiences to you that you are not in competition with.
- Make sure that anyone you partner with as an ambassador really aligns with your values.
- Taking care of the people and the culture representing your brand goes a lot further than what you think.
- After learning the key information in this round table discussion, go out and execute or find someone with the skills needed that can help you execute.
TODAY’S GUEST
Tera, Jackson Rowehttps://www.jacksonrowe.ca
Nick Lamothe, CMO, The Legends Brandhttps://www.linkedin.com/in/nick-lamothe-b687a6a/
https://www.legends.com
Chris Meade, CMO, Co-Founder, Crossnethttps://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com
Sean Holladay, Space Stationhttps://www.linkedin.com/in/seanholladay/
https://spacestationintegrations.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen?
In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast talks about giving the best customer experience for your eCommerce platform. He provides valuable tips on how to strategically place customer reassurances in the purchasing process. Listen up and have a wonderful experience.
KEY TAKEAWAYS FROM THIS EPISODE
- To know if the customer service is good, consider yourself a customer and ask yourself, “Would I like this kind of experience?”
- Bulleted reassurances placed in key places throughout the customer experience like in the add to cart or check out can deliver key information at the times that matter most.
- Either the customer convinces themselves, or the page convinces them that it is the right product to buy.
- Understand the customers. Have a conversation with them. Get the proper wording for them.
TODAY’S GUEST
Will Laurenson is a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast.
Connect and learn more about Will and his podcast here:
Website: https://www.customerswhoclick.com
LinkedIn: https://www.linkedin.com/in/willlaurenson/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Subscription is the best way to have a continuous relationship with your customer and increase your CLV. However, execution is crucial to maximizing all of the many benefits of subscription-based eCommerce models.
In this episode, Jordan facilitates the executive round table discussion on the topic of subscription. He lets us in as they dive deeper into the processes, decision-making, and implementation of subscriptions for your business. Buckle up and prepare for the avalanche of value coming your way.
KEY TAKEAWAYS FROM THIS EPISODE
- Creating a lifelong relationship with a customer through an individual product is easier than through a subscription box.
- You want people to purchase the way they are comfortable purchasing.
- Promises sell. The goal of the product is to live up to the promise that you made.
- It’s not about what price point but what kind of market you are talking to.
- The best platform to use is the one you are most comfortable with and the easiest for you to set up and work for your operations.
- The two main reasons people subscribe are convenience and discounted rates.
- When deciding about your tech stack, the better question is, who among your team will use it, and what will they be comfortable or work with.
TODAY’S GUEST
Ryan MacKenzie, Tru Earth
https://www.tru.earth
https://www.linkedin.com/in/ryemckenzie/
John Roman, Battlbox
https://www.battlbox.com
https://www.linkedin.com/in/john-roman/
Ezra Firestone, Boom by Cindy Joseph
https://www.boombycindyjoseph.com
https://www.linkedin.com/in/ezrafirestone/
Nik Hall, Vitafive
https://vitafive.com
https://www.linkedin.com/in/nikhall/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Twice the value, twice the fun!
In this back-to-back episode, Jordan chats with the CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond, the CPG guys, as a guest in their podcast. Following that, they shift positions with the CPG team on the hot seat for this special episode. Jordan talks about the shift in the eCommerce world in customer acquisition, and the CPG guys talk about diving into the physical store space for maximum scalability of businesses. Listen up!
KEY TAKEAWAYS FROM THIS EPISODE
- Ads cannot only be the drivers of a business. Shift from being ad-driven to community-driven.
- Selling in wholesale or retail is another marketing channel for your business if you are in eCommerce.
- Your business should have a margin to get into wholesale. If not, get a new product or product line to give you that margin.
- Most sales are still happening in the physical world, even in pandemic times. You need that to scale.
- Facebook doesn’t allow for the kind of robust attribution that so many mechanisms, particularly digital media, allow.
- Facebook is still highly in demand, but Google gets you much closer to the attribution model retail media provides.
- QR codes are transforming the ability of brands, in whatever form, to communicate in both directions.
- The CPG brands can be very slow to react, and they have a very structured budgetary process, and it’s going to be challenging for them to catch up.
- The brands that do catch up are going to be the ones to succeed. The ones that don’t will soon start to see their brick-and-mortar shares fall.
- Consumers are going to start losing their trust in the traditional brands that they’ve been used to. It’s bad for the brand, but it’s bad for the consumers as well.
- The skills required in succeeding in digital is somewhat evolved and different from winning in a store model.
- Everyone in CPG should start becoming proficient in CPC (cost per click) and ROAS (return on ad spend).
- To scale effectively, understand that you need to have all the elements of the experience to give your consumers the confidence to make purchase decisions.
TODAY’S GUEST
CPG Guys Podcast is a podcast & knowledge share community dedicated to consumer engagement in-store, online, and all in between. CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explores how brands and retailers engage with consumers in-store, online, and everywhere in between.
Connect and learn more about the CPG guys here:
Website: cpgguys.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Shopify is a game-changer in the eCommerce business, but at a price point of $2,000/month is Shopify Plus worth it for those who want to jump to the next level?
In this episode, Chase Clymer, Co-Founder of Electric Eye Agency, talks about the advantages of upgrading to Shopify Plus and how to use it to maximize the potential returns for your business. Listen up and be ready to level up.
KEY TAKEAWAYS FROM THIS EPISODE
- Average order value is crucial because it helps you figure out what you can pay to acquire customers, as well as how well your ad spend is going to perform.
- Bundles increase your average order value. You can do custom bundles, upsells, and cross-sells.
- Upselling, cross-selling, or bundle offering should be a tasteful experience for the customers, something that should naturally happen, be creative.
- Shopify plus unlocks the ability to upsell at checkout, which can more than make back its cost if your brand is worth a few million dollars.
- Every time you install an app in your store, it slows it down. Even if you uninstall the app, the code is still there. If you’re someone who wants to test apps out, do this on a backup of your theme.
- Every page should have a singular goal.
- Your navigation should be easy. People will leave if they can’t intuitively find what they’re looking for.
- Simple is better.
TODAY’S GUEST
Chase Clymer is the Co-founder of Electric Eye. He is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Electric Eye is a design and marketing agency that helps e-commerce brands look their best and make more money online.
Connect and learn more about Chase and his company here:
Website: electriceye.io
Podcast: honestecommerce.co
LinkedIn: https://www.linkedin.com/in/chaseclymer/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
How do you utilize your neighborhood to scale your business?
In this episode, Connor Curran, Founder and Chief Laundry Operator at Local Laundry, talks about the benefits of going all-out local for your business. He shares how they grew their business through collaborations and partnerships. Listen up and enjoy the episode.
KEY TAKEAWAYS FROM THIS EPISODE
- You cannot make generational garments that you can pass on to your kids unless you produce high-quality products.
- The benefit of going local includes quality, economic and environmental effects, and faster turnaround time.
- Authenticity and genuine relationship building are key to successful marketing.
- Collaborations and partnerships with other local businesses are effective marketing strategies.
- List down the tools and apps you’re using and find a way to partner up with them.
TODAY’S GUEST
Connor Curran is the founder, co-owner, and chief laundry operator at Local Laundry.
Local Laundry is a Canadian garment company that sources all its materials and workforce 100% locally.
Connect and learn more about Connor and his company here:
Website: locallaundry.ca
Email: info@locallaundry.ca
LinkedIn: https://www.linkedin.com/in/connor-curran/?originalSubdomain=ca
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
When 90% of new businesses fail, why not buy one that already found success instead of starting from scratch?
In this episode, Jaryd Krause, Founder, and CEO of Buying Online Businesses talks about the key factors to consider when acquiring businesses. He shares the scenarios to look out for where it’s better to buy a business than start one. He also gives us some valuable insights about what kind of businesses are best to acquire and how to acquire them.
KEY TAKEAWAYS FROM THIS EPISODE
- Those who don’t have much money but have plenty of time should just start their own businesses. Those with less time but more money are better off buying a business.
- The hardest part of starting a business is you need to build a system.
- When you buy a business, what you’re doing is you’re buying a system that’s proven to work.
- When you buy a business that’s earning a monthly profit, you can use that money to reinvest it and scale your business faster. By doing this, you’re achieving your goals much faster.
- When beginning your acquisition journey, it can be difficult to understand how to tell a good company to buy from a bad one. Start by working with website brokers- they have a lot of businesses, and their brand is behind what they’re selling. They wouldn’t sell you a business if it reflected poorly on their brand.
- When you buy a business for over a million, you are buying something more established, more grounded, and with less risk.
- When negotiating terms, find out first what the seller wants out of the sale. Once you find that, you can deliver what they want to them in more creative ways.
- Cut out what’s not working and lean on more on what’s working.
TODAY’S GUEST
Jaryd Krause is a leading Australian business coach, mentor, and online business professional. He went from being a plumber to building an online business empire. Now, he dedicates his time to teaching individuals worldwide how to transition from employment to having their own business.
Connect and learn more about Jaryd and his company here:
Website: buyingonlinebusinesses.com
LinkedIn: https://www.linkedin.com/in/jarydkrause/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Getting from 10 million to 100 million is a feat few entrepreneurs even think of let alone put into practice. Our guest today specializes in helping entrepreneurs scale their businesses to unbelievable heights by changing their mindset.
In this episode, Adi Gullia, owner of Grace and Stella, talks about the mindset that sets the hundred-millions business owners from those who aren’t there yet. He shares about uncovering the things that get in the way of achieving high-level goals.
KEY TAKEAWAYS FROM THIS EPISODE
- The key to changing mindset to grow is understanding how our mind works.
- The topics that the people in the 200-300 million dollar mark are talking about are wildly different from those in the 5 million dollar sellers.
- Once doubt is removed, actions are going to follow. Those who succeed know they are going to get there. That’s why the steps show up.
- The question of ‘how to’ is only asked when somebody is not sure that he is going to get there.
- We are capable of becoming a legend. Other legends, like Elon Musk, didn't get there by copying somebody else.
TODAY’S GUEST
Adi Gullia, is a serial entrepreneur from Vancouver Island, Canada. He founded multiple e-commerce brands and owns the brand Grace & Stella Co.
Connect and learn more about Adi and his company here:
Email: adi@graceandstella.com
Website: https://www.graceandstella.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Knowing your Customer Lifetime Value matters more than you think.
In this solo episode, Jordan West talks about how to calculate your customer lifetime value properly, why it is important, and how you use it to recalibrate your marketing budget.
KEY TAKEAWAYS FROM THIS EPISODE
- Knowing your customer lifetime value (CLV) can help you approach your marketing differently. It allows you to make more informed decisions.
- Start thinking about your business differently. Properly knowing your CLV could mean you really can spend more on marketing than you think because each customer brought in is more valuable than just their first purchase.
- If you can’t measure it, you can’t improve it.
Recommended app:
https://www.lifetimely.io
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
What appeals to the high-end market? How do you seamlessly combine fashion and social impact?
In this episode, Reuben Gladstone, Creative Director & Founder of Reuben Oliver, shares his journey of searching for the best fabrics from around the world for his clothing brand and how it led him to build a brand that pays homage to the source of these high-end materials. He talks about collaborating with artists and artisans to introduce this concept to the world through their lenses.
KEY TAKEAWAYS FROM THIS EPISODE
- Most clothing brands don’t really pay homage to the source of their fabrics.
- What works best for Reuben Oliver is explaining their journey and being as honest as possible about what’s going on.
- When launching your brand, try to convey how you want to be perceived as a brand.
- Everything happens for a reason. The mistakes are part of the experience.
- Having a clear-cut vision of what you want to create and being able to wear a lot of hats are vital components of scaling successfully.
Recommended Book:
How to Win Friends and Influence People
https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
TODAY’S GUEST
Reuben Gladstone is the Creative Director & Founder of Reuben Oliver. He always had a passion for fashion and social impact, which led him to source the best possible fabric from around the world for their clothing brand and pay homage to their source.
Reuben Oliver is a contemporary ethical knitwear brand. Designed in NYC and manufactured in Lima, they focus on innovative designs while staying true to historical knitting practices.
Connect and learn more about Reuben and his company here:
LinkedIn: https://www.linkedin.com/in/reuben-gladstone-921b33131/
Website: https://reubenoliver.com
Instagram: https://www.instagram.com/reubenoliverco/?hl=en
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
Why start from scratch when you could acquire an already successful eCommerce brand, and scale that instead? It seems daunting, but today’s guest is an expert, and he shares all of it.
In this episode, Kelcey Lehrich, CEO and co-founder of 365 Holdings, gives us valuable gems as he takes us through his company's journey of acquiring businesses and the process of building them for the long term. Listen up, and let’s learn together!
KEY TAKEAWAYS FROM THIS EPISODE
- A willing buyer and a willing seller is the right price for everything- Value is agreed to, not finite. Often the price isn’t the most important factor in an acquisition.
- Coaching is a high-leverage activity. Getting a high valued coach that you believe in, focusing on leadership and development is a high ROI decision.
- If you are second-guessing acquisition, it might not be for you. Strong risk tolerance is needed.
- Core values are what attract and retain talent.
- Self-awareness and emotional intelligence are key characteristics of a successful team member.
7-point investment thesis:
https://twitter.com/kelceylehrich/status/1334246770075979776
Recommended App: Super Human Snooze Email Function
https://superhuman.com
Recommended Podcasts:
https://www.alexbridgeman.com/podcast/
https://www.circleofcompetence.co/podcast-1
https://fortcapitallp.com/fort-podcast-welcome/
TODAY’S GUEST
Kelcey Lehrich is the General Partner and CEO at 365 Holdings.
365 Holdings is a permanent capital vertically integrated holding company. They acquire and operate eCommerce brands where they can deploy our media company strategy.
Connect and learn more about Kelcey and his company here:
Twitter: https://twitter.com/kelceylehrich
LinkedIn: https://www.linkedin.com/in/kelceylehrich/
Website: https://365-holdings.com
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
When Rishi Narayan’s car broke down, his tow truck driver provided an opportunity that changed everything.
In this episode, Rishi Narayan, Founder of Underground Printing and several other companies, shares his story while imparting the principles of entrepreneurship. He talks about how a great product or service will ultimately lead to more word-of-mouth than paid ads ever could. Listen up and learn from this seasoned entrepreneur!
KEY TAKEAWAYS FROM THIS EPISODE
- Most successful businesses started as side hustles. You don’t have to quit your job and give up everything else to start a business.
- We often think that scaling means 100%-200% growth but often is instead slow and steady.
- Crowdfunding is a great customer discovery portal.
- Not all businesses are built on high returns.
- Focusing on the fundamentals is essential. It’s easy to get lost in the noise as you scale, but there’s a reason these practices are ‘tried and tested’.
- Ultimately, scaling is going to rely on word-of-mouth more than anything else. Paid ads will grow increasingly saturated until breaking even with ads is next to impossible.
Recommended App: Super Human Snooze Email Function
https://superhuman.com
Recommended Podcast:
Armchair Expert https://armchairexpertpod.com
SmartLess Podcast https://www.smartless.com
WorkLife https://www.adamgrant.net/podcast/
Business Wars https://wondery.com/shows/business-wars/
TODAY’S GUEST
Rishi Narayan is an entrepreneur and early-stage investor based out of Ann Arbor, Michigan. He founded several companies, including Underground Printing, Chibor Angels, and AFC Ann Arbor.
He also hosts the South U Stories Podcast. He is currently a lecturer for the Center for Entrepreneurship and serves as the board chair for the Ann Arbor Sports Commission.
Connect and learn more about Rishi and his company here:
Website: https://undergroundshirts.com
https://rishinarayan.com
LinkedIn: https://www.linkedin.com/in/rishinarayan/
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
TikTok is the cheapest and most effective ad platform right now, and it won’t stay this way forever. Now’s the time to start advertising on it, and these are the tips you’re going to need to succeed.
In this episode, Jordan shares valuable and timely tips to thrive with TikTok ads. Listen closely because you’re in for a lot of TikTok Gold!
KEY TAKEAWAYS FROM THIS EPISODE
- The best-performing ads look like organic content.
- Don’t make ads. Make organic content that will drive action.
- Music is an essential part of storytelling in Tiktok.
- The top 63% of ads with the highest click-through rate have their key message in the first 3 seconds.
- Tell a compelling story that people can relate to.
- Let TikTok creators drive your content.
- Monitor trending topics and ensure a fast turnaround time to maximize results.
- Your content has to be engaging and drive action.
- Address the viewers directly.
- Tiktok reps recommend having at least five ads per ad group.
- Tiktok is not just for young people anymore.
- Make sure different ads are addressing different target audiences.
- Aim for at least 5 unique videos per campaign.
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
Avani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.
In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products.
KEY TAKEAWAYS FROM THIS EPISODE
- Being open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.
- Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.
- Real testimonials from customers are vastly more impactful than traditional marketing efforts.
Podcast: Second Lifehttps://www.secondlifepod.com
TODAY’S GUEST
Avani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.
Modi Toys is a company that creates multi-cultural Indian Toys.
Connect and learn more about Avani and her company here:
Website: https://www.moditoys.com
Instagram: https://www.instagram.com/moditoys/?hl=en
LinkedIn: https://www.linkedin.com/in/avanimodi/
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
What does it really take to scale? And does scaling always lead to more profit?
In this episode, CEO/Founder of Summit eCommerce Co. and Profit First professional Isaac Smith explains the most important factors to consider before planning to scale. We dive deep into the many benefits of understanding your cash flow and how delegating work to a growing team can increase profits on a massive scale. Make sure you take notes from this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- More revenue doesn’t always mean more profit.
- Before scaling, assess your business and the problems you’re currently having. 10x-ing your business is also 10x-ing your problems!
- Being able to delegate work is a powerful tool to increase profits and free up your time.
- The secret to scaling is strategic planning. Knowing your business and budget is the difference between reacting and planning/executing.
Podcast: Next Level Podcast
https://www.nextlevelecommerce.co
Recommended Podcast:
Tropical MBA podcast
https://www.tropicalmba.com/podcasts/
TODAY’S GUEST
Isaac Smith is the Founder and CEO of Summit eCommerce Co. He is also a Profit First Professional. They specialize in helping businesses plan their growth strategically using the ‘profit first’ principles.
Connect and learn more about Isaac and his company here:
Email: isaac@summitecommerce.co
Website: https://summitecommerce.co
LinkedIn: https://www.linkedin.com/in/theisaacsmith/
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
Pivot! It’s the entrepreneurial buzzword of 2020 and it’s something most business owners can relate to as the worldwide pandemic comes to a close. In one way or another, most if not all business owners have to pivot to adapt, and pivoting is something our guest this week is an expert in.
In this episode, Hayley Elliot, owner of Purusha People, shares a phoenix-like rising from the ashes story of her business. Her journey of transitioning from working as a waitress to running a growing business to a dying business to resurrecting her initial business with her perfect demographic is one for the books. Listen up and be inspired by this incredible story!
KEY TAKEAWAYS FROM THIS EPISODE
- If you feel like your motivation is losing steam, pivoting to focus on your brand values can help reinvigorate your business.
- Scaling is easiest when you understand your customers and have a meaningful relationship with them.
- Knowing your customers allows you to create the most meaningful copy and images that will appeal to them. Use your brand's voice to resonate with your customers in a way that’s authentic, creative, and unique.
- Understanding your audience is also understanding their interests. Taking the time to know your customers can provide a tremendous amount of insight into how to reach them with ads.
Recommended App: Waking Up
https://wakingup.com
Recommended Podcast:
Spirit of 608
https://www.spiritof608.com
TODAY’S GUEST
Hayley Elliot is the owner of Purusha People, a yoga clothing brand that promotes sustainability by opting to use natural fiber instead of synthetic materials for its products.
Connect and learn more about Hayley and her company here:
Website: https://purushapeople.com
LinkedIn: https://www.linkedin.com/in/hayley-elliott-535b634b/
Instagram: https://www.instagram.com/purushapeople/?hl=en
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
If your brand isn’t making quality content, you may be losing money.
In this episode, Armando Roggio Sr., Senior Contributing Editor of Practical eCommerce, talks about content marketing, and how its significance is going to change the eCommerce landscape in the short and long term. He shares exactly how differentiating your brand with quality content will give you a huge edge competing in the future digital environment. Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Content marketing is the most powerful organic marketing tool right now, and most brands aren’t taking advantage of this opportunity.
- Content marketing is the process of creating, publishing, and promoting content to attract, engage, educate and retain customers.
- Every business is defined by what makes it unique, either the product, the offer, or the relationship with your customers. Content marketing is the best strategy to focus on nurturing a relationship with your customers, as it will build loyalty to keep them coming back.
- Armando is a big believer that the secret to scaling is to find a blue ocean.
- ‘Blue Ocean Strategy’ is the idea of finding a new market for your business to unlock tremendous growth, while simultaneously keeping costs down.
Recommended App: Podium
https://www.podium.com
Recommended Book: Traction, by Gino Wickman
https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=3M6D2GYT1XYWZ&dchild=1&keywords=traction+-+gino+wickman&qid=1626442642&s=books&sprefix=traction%2Cstripbooks-intl-ship%2C342&sr=1-1
TODAY’S GUEST
Armando Roggio is the Senior Contributing Editor of Practical eCommerce. He is a seasoned journalist and expert in eCommerce and technology. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly traded computer-chip manufacturer, and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
Connect and learn more about Armando and his company here:
LinkedIn: https://www.linkedin.com/in/armandoroggio/
Website: https://www.practicalecommerce.com
Email: armando@practicalecommerce.com
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
See 12.0 ROAS running PPC ads on Amazon, where 50% of all purchases online are happening. In this episode, Dr. Travis Zigler, optometrist, CEO of Eye Love and Profitable Pineapple Ads shares his inspiring journey from being an optometrist to courageously building his own business, leading him to starting an Amazon PPC ad agency, as well as a charity, focused on giving glasses to impoverished people around the world.
KEY TAKEAWAYS FROM THIS EPISODE
- Amazon is responsible for 50% of all online sales. It can be a great place to list your products to build a business, or when you’ve plateaued on other platforms.
- PPC ads can be used as much or as little as you’d like. At the very least, it’s important to protect your brand name so when people look you up on Amazon, you come first. If you don’t, your competitors will.
- Always be looking for opportunities to optimize your funnel. Follow the 80/20 principle, where 20% of what you’re doing produces 80% of the results. For Amazon, 20% of the keywords you’re targeting are going to produce 80% of the results. Find these keywords and double down on them to maximize your profits.
Book recommendations:
Principles by Ray Dalio
https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021
Profit First by Mike Michalowicz
https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?dchild=1&keywords=profit+first+mike&qid=1626441371&s=books&sr=1-1
TODAY’S GUEST
Dr. Travis Zigler is the co-owner of ‘Eye Love’ along with his wife. He also runs the Amazon PPC Ad Agency ‘Profitable Pineapple Ads’.
Eye Love, is an eye health and wellness company that provides affordable, high-quality products to its customers. They give a portion of their profits back to those who can neither afford nor obtain quality eye care in other parts of the world.
Connect and learn more about Travis and his company here:
LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/
Website: https://eyelovethesun.com
https://profitablepineapple.com/main-page1599143171815
As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:
https://mindfulmarketing.co/growthplan-apply
Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!
https://mindfulmarketing.co/apply
Data is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold?
In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Understanding the customer and collecting the right data can help differentiate your brand.
- Data collection has to be timely. Be a step ahead of your customers and meet them in the channels where they are with the product you are offering that appeals to them.
- Trends in Asia like technology innovation in the retail space or even fashion are usually indicators of what will happen in the US for younger consumers.
- Quantitative data helps you quantify the problem, and qualitative data explains why people behave in a certain way.
- You need to experiment and test but your risks should be based on evidence and data.
TODAY’S GUEST
Anastasia Egorova is a Data Intelligence, BI, and Analytics executive. She has 15 years of experience in Business Intelligence, Analytics, and Information Management with Fortune 100 companies and 7 years of consulting with Fortune 500 companies.
Connect and learn more about Anastasia here:
LinkedIn: https://www.linkedin.com/in/egorova/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
“Be data-informed, not data-driven.”
In this episode, Danny McGaw, CEO and Founder of McGaw.io and UTM.io, talks about the integrated marketing tech stack and how it can help you with your business. He shares how multi-touch attribution can give you directional guidance you need to keep moving forward. Enjoy today’s episode!
KEY TAKEAWAYS FROM THIS EPISODE
- It is important to have a well-oiled integrated marketing technology stack that's connected.
- Most companies struggle with lack of visibility and not knowing what the customer is doing and how they are going through the funnel.
- If you can’t see your customers' movement or interaction on your website, you are flying your business blind.
- To scale a business, it’s all about knowing what is going on directionally. Multi-touch attribution can help you get that directional guidance.
- Don’t care about making things perfect. Just get started and let things organically go in the right path and figure things out as it happens. Double down when things start working.
- The data should help inform your decision, but you shouldn’t just do what the data tells you. Trust your gut!
Book Recommendations:
Principles by Ray Dalio
https://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=6CAKE9YC9Y87&dchild=1&keywords=principles+ray+dalio&qid=1625807280&s=books&sprefix=principles%2Cstripbooks-intl-ship%2C357&sr=1-1
Brainstorm, Daniel Siegel
https://www.amazon.com/Brainstorm-Power-Purpose-Teenage-Brain/dp/158542935X
Tech Stack:
https://segment.com/
https://zapier.com/
https://www.attributionapp.com/
https://autopilotapp.com/
TODAY’S GUEST
Danny McGaw, CEO and Founder of McGaw.IO and UTM.IO
McGaw.io is a Marketing Technology and Marketing Analytics Agency based in Orlando, Florida.
Connect and learn more about Dan and his company here:
LinkedIn: https://www.linkedin.com/in/danielmcgaw/
Website: https://mcgaw.io
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you ever thought about turning your product into a subscription product, or you want to learn from a person who has scaled a brand through subscriptions, this episode is for you.
This episode’s guest Nik Hall, Co-founder of Vitafive, shares his experience as a subscription space expert. Listen up, subscribe to our podcast and we hope you learn something new!
KEY TAKEAWAYS FROM THIS EPISODE
- After spending over $200k over 2 years on their website, Nik’s advice is to start with Shopify.
- Scaling a subscription-based product online without outside investment or an omnichannel approach is really difficult because of cash flow constraints.
- Traditional Cost to Acquire Customers to Lifetime Value comparison needs to also take into account subscription churn and the amount of time it takes to get to that Lifetime value while managing cash flow.
- The Facebook ads apocalypse (IOS updates) will distinguish those that are innovative and good marketers from those that are just doing ok.
- The omnichannel approach minimizes your risk of having all your eggs in one basket.
- Connect with people within your industry - “The best properties are rarely for sale. The best employees are rarely job hunting. The best clients are rarely shopping. The best option is usually off the market. Most people think this means you can’t have it but what it really means is go find it and sell it yourself.”
- Your network is a cheat code to finding great partners and resources to scale.
TODAY’S GUEST
Nik Hall is the co-founder of Vitafive.
Vitafive is an emerging gummy vitamin brand with high-quality ingredients and eco-friendly packaging.
Connect and learn more about Nik and his company here:
LinkedIn: https://www.linkedin.com/in/nikhall/
Website: https://vitafive.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
No matter what stage of growth in your business you are in, you need to be constantly growing.
In this episode, Lisel Welden, a strategic marketing expert, talks about integrated marketing and brand growth. She walks us through some growth strategies for every business phase. Listen up and take some notes!
KEY TAKEAWAYS FROM THIS EPISODE
- If you have a good idea and are doing well, people will start to notice you, and they will try to jump into your space, so you need to get your market share immediately.
- Have a clear purpose for your business and have a strategy aligned to that.
- It is important to know, what role do you want to play in this world and the problem you are trying to solve.
- You have to evaluate every tactic against all of your goals ruthlessly.
- Keep your eye on effectiveness vs. efficiency.
- Don’t overlook the culture of your company! Maintain your culture as you scale.
- Become savvy in your competitive analysis, know what is driving your growth so you can understand threats to keep you from scaling.
App: Airtable
https://airtable.com
TODAY’S GUEST
Lisel Welden is a strategic marketing professional with 17+ years of global brand marketing experience. She has demonstrated a knack for building deep connections between consumers and brands. In her last two roles, she led all consumer marketing efforts for Stitch Fix and Bleacher Report. As an executive, her job is to hire and nurture the talent to make their organization successful.
Connect and learn more about Lisel Welden here:
LinkedIn: https://www.linkedin.com/in/lisel-welden-5b8285/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Take care of your first customers, and they will take care of you in the first stages of your business.
In this episode, Jason Richardson, Founder and CEO of Bad Birdie Golf, talks about how word of mouth from their first customers helped them in the early stages of their business to grow without the need for large ad spend budgets and get on Sharks Tank! He shares how they did this, so listen up if you are building out your brand!
KEY TAKEAWAYS FROM THIS EPISODE
- Interact with the first loyal customers and be attentive to what they need.
- Building out Retention generates Acquisition.
- Engage with your customers by creating a good experience when they engage with the brand.
- Make a plan and keep executing until you fail and just keep maneuvering along the way.
- Mindset and shifting the way you think about things make the difference.
Book: Limitless by Jim Kwik
https://www.limitlessbook.com
TODAY’S GUEST
Jason Richardson is the founder and CEO of Bad Birdie Golf.
Bad Birdie is a modern-day golf apparel brand ushering in a new generation of players who prioritize a good game and a better time without compromising performance.
Connect and learn more about Jason and Bad Birdie Golf here:
LinkedIn: https://www.linkedin.com/in/jasonrichardson10/
Website: https://badbirdiegolf.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Blind faith in your marketing channels attribution data won’t serve you well. How do you know if your marketing dollars are working on these ad platforms, just ask your customers?
In this episode, Eric Bandholz, founder of Beardbrand, shares how using a simple post-purchase survey to find where their customers discovered Beardbrand has been instrumental in their growth. Finding out why your customers purchased, allows you to focus on what your value proposition is and refine details within your marketing operations. This simple strategy might just change the way you do your marketing!
KEY TAKEAWAYS FROM THIS EPISODE
- A simple Post Purchase Surveys question should impact your marketing decisions: How did you first hear about Beardbrand?
- Organic Youtube accounted for 40% of customers finding Beardbrand. As a result: 80 % of content if so for our customer, 20% of our videos are promotional for our products.
- Know your client and serve them well.
- Finding out why your customers purchased allows you to focus on what your value proposition is and refine details within your marketing operations.
- Redefine what success means to you and surround yourself with people that share the same values as you.
- If you want to be an entrepreneur, you have to love solving problems. You have to be ready to suffer to solve those problems.
Podcast: https://podcasts.apple.com/us/podcast/ecommerce-conversations-by-practical-ecommerce/id874457373
TODAY’S GUEST
Eric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen and wants to help men find ways to keep on growing and become better men. He is also the host of the podcast Ecommerce Conversations.
Beardbrand is a company dedicated to providing educational and inspirational content to help men Keep on Growing. Their line of highly versatile grooming products for beard, hair, and skin supports an ever-growing online community that boasts over one million YouTube Subscribers. Beardbrand has been featured by GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more.
Connect and learn more about Eric and Beardbrand here:
Twitter: https://twitter.com/bandholz?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
LinkedIn: https://www.linkedin.com/in/bandholz/
Website: https://www.beardbrand.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What can a really good influencer do to your brand?
In this episode, Sean Holladay AKA Holladay, Co-Founder of Spacestation talks about how they grew through influencer marketing and have since invested in over 30 brands. He gives valuable tips about how to get the right influencers and how they contribute to growing your brand even after you’ve finished working with them. Listen up and let’s grow together!
KEY TAKEAWAYS FROM THIS EPISODE
- To find the right influencers for your brand, zero in on your keywords to find the voices using these keywords
- An influencer's number of subscribers is secondary. Their engagement is the biggest factor to look for.
- At the end of the day, business is done between people. The better and the more that you bet on your team, the quicker you will scale.
- You cannot replace people with software.
TODAY’S GUEST
Sean Holladay is the Co-Founder of Spacestation.
Spacestation specializes in connecting brands and online influencers. They utilize connections, skillsets, and track records to work with both emerging companies and establish partnerships with extremely popular internet personalities.
Connect and learn more about Holladay and Space Station here:
Website: https://spacestation.com
LinkedIn: https://www.linkedin.com/in/seanholladay/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In a sea of a competitive market, how do you find your own space and stand out?
In this episode, the Founder and CEO of Welly, Ben Kander, shares the inspiration and purpose behind the brand. He talks about how they made their own space in this competitive market and grew through the wholesale and customization route. Listen up and get some fresh ideas from this episode.
KEY TAKEAWAYS FROM THIS EPISODE
- Every entrepreneurship is just a game of pivots. Try something, if it works, scale and if it doesn’t, pivot quickly.
- Anyone can make a product. It’s about learning, adjusting, and failing fast.
- Invest more in people that believe in you and build out your “Me Team”.
- As a start-up, it is vital for your growth to leverage your network.
- Follow the Artists - Artists tell stories and have beautiful work to showcase.
App: Lucky orange
https://apps.shopify.com/lucky-orange
TODAY’S GUEST
Ben Kander is the Founder and CEO of Welly, LLC.
Welly, creates stylish, insulated bottles and mugs with real bamboo that make it beautifully simple to stay hydrated while reducing reliance on single-use plastic. Every purchase helps those in need: Welly donates 1% or more of sales to clean water solutions to people in developing countries.
Connect and learn more about Ben and Welly Bottle here:
Website: https://www.wellybottle.com
LinkedIn: https://www.linkedin.com/in/benjamin-kander-52480537/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
“If only people could try it on, they would love it.” What if apparel brands could bring the experience of a retail store fitting room into a customer's home?
In this episode, Benjamin Davis, the Founder, and CEO of TryNow talks about a unique and interesting concept of try now, buy later. He talks about how this strategy brings in more orders, higher customer satisfaction, and increased conversion rates. Listen up and see if this is a strategy you’ve been missing!
KEY TAKEAWAYS FROM THIS EPISODE
- Try now, buy later strategy results in more orders, decrease CPA, and an increase in Average Order Values
- If the customers don’t need to pay upfront, they will put more into their carts, and that increases the opportunity for shoppers to find more products that they love.
- Behind every market-changing idea is a conferring idea. Higher return rates can be healthy for your business.
- TryNow unlocks conversion rates and increases average order values in a massive way which offsets the return increase.
- TryNow helps brands move away from a need to discount products.
- Persistence, maintaining equanimity, and deep devotion to customers are key to scaling.
TODAY’S GUEST
Benjamin Davis is the Founder and CEO of TryNow.
TryNow is a try now, buy later software for Shopify Plus brands.
Connect and learn more about Ben and TryNow here:
Website: https://www.trynow.io
LinkedIn: https://www.linkedin.com/in/benjamin-davis-1010a821/
Email: bdavis@trynow.io
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
What could partnering with the biggest brands do for your brand growth?
In this episode, Vincent Mastrangelo, COO of KidsEmbrace, shares their journey of partnering with big brands and the success that followed. He talks about balancing the benefits of collaborating with brands for growth, along with ensuring you build your own brand value along the way. If you’ve considered licensing deals and collabs with other brands, this episode is a must-listen!
KEY TAKEAWAYS FROM THIS EPISODE
- Once you land a big name in licensing, other big brands will follow.
- User-generated content (UGC) outperforms other social media content when executed well.
- Get creative when working with influencers (ex. use a blog post with backlinks for more exposure).
- Collaboration is a key to successfully scaling online.
Book: Shoedog
https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809
TODAY’S GUEST
Vincent Mastrangelo is the COO at KidsEmbrace, LLC. He is one of the founders of KidsEmbrace and has been with the company from its very humble beginnings.
KidsEmbrace is a well-established children's product brand specializing in licensed character baby goods such as car seats and baby walkers. They started in a garage in Sherman Oaks, CA, back in 2007, now offering dozens of products and continuing their growth in both US and international markets.
Connect and learn more about Vincent and KidsEmbrace here:
Website: https://www.kidsembrace.com
LinkedIn: https://www.linkedin.com/in/vincent-mastrangelo-07817645/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
If you are on multiple paid channels, you need an outside platform to measure attribution, it's your arbiter of truth!
In this episode, Kyle Hunt, CEO of Family Gifts Co., talks about the benefits of storing your data in one place that is totally outside of your paid ads platform as they scaled by 50x in less than one year. Listen up and discover a valuable technique in this new episode.
KEY TAKEAWAYS FROM THIS EPISODE
- You do the best with the information you have and make the most educated decision that you can, and you see the result. If it works, you scale it. If it doesn’t, then you don’t.
- Profit is ultimately what matters the most and your most important metric to make decisions based on.
- Most people could easily double the size of their business if they increase their budgets.
- Our largest ad spend are on “zero targeting campaigns”
App: Order Metrics, Rockerbox
https://ordermetrics.com
https://www.rockerbox.com
Video Content: E.P.I.C.
https://www.facebook.com/watch/?v=154316386514814
TODAY’S GUEST
Kyle Hunt is the CEO of Family Gifts Co. He is an American entrepreneur and business investor with over eight years of experience in starting, scaling, buying, and selling 7 and 8 figure E-commerce companies.
Connect and learn more about Kyle and Family Gifts Co. here:
Website: https://familygiftsco.com
LinkedIn: https://www.linkedin.com/in/kyle-a-hunt/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Sustainability is a buzzword that is often misused.
In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- To do things the right way, sometimes, it can’t be scaled at mass.
- Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.
- Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.
- Show up every single day and grow day by day authentically and organically.
- Wholesale channels allow you to scale your production.
TODAY’S GUEST
Arielle Crawford is the Founder and Creative Director of Shop Arielle.
Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.
Connect and learn more about Arielle and her company here:
Website: https://shop-arielle.com
Instagram: https://www.instagram.com/shop_arielle/?hl=en
LinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Finding the right fitting clothes is a challenge. Finding the right fit while shopping online is not only a challenge for the customer, but also for brands.
In this episode, Greg Moore, CEO of Wair, shares how their technology helps brand owners improve customer satisfaction, reduce returns and get higher conversions online.
KEY TAKEAWAYS FROM THIS EPISODE
- One of the biggest challenges apparel brands face today online is sizing.
- You have to make the process as easy as possible for your customers.
- Just by having a “Fit Size” button on the website increases customer trust and increases conversions.
- Understand the problem, isolate a process, then figure out which tool solves that.
Book: Educated by Tara Westover
https://www.penguinrandomhouse.com/books/550168/educated-by-tara-westover/
TODAY’S GUEST
Greg Moore is the CEO of Fit3D, Inc. (Fit3D & WAIR). He is also an Emmy Award winner, executive leader, public speaker, the multi-patent recipient and builds businesses to solve world-altering problems with data profitably.
WAIR is The Modern Solution for Personalized Fit. They help apparel, and fashion retailers deliver a confident shopping experience while increasing conversions and sustainability and reducing returns.
Connect and learn more about Greg and Wair here:
Website: https://getwair.com
LinkedIn: https://www.linkedin.com/in/gregoryamoore/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Is it possible to grow a 9-figure business with very little marketing spend? Yes, listen to hear how.
In this episode, the CEO, and Co-Founder of Simple Modern Mike Beckham talks about how they were able to grow to 100 million in revenue per year in four years with very little spend on social media platforms. If you are still in the that’s good to be true state, then listen and be enlightened.
KEY TAKEAWAYS FROM THIS EPISODE
- Most breakthroughs are not sky-parting light shining down moment, they are the accumulation of a growth mindset and doing the right thing over and over.
- Growing a great brand is a lot more about being willing to make small, one percent improvements every single day.
- It’s hard to build anything great if you constantly have to rebuild part of what you’re doing.
- Do you have a clear idea of how you are going to acquire customers? Find unique channel strategies in which you aren’t competing with legacy brands that you aren’t going to beat.
- You cannot scale an organization without scaling the number and quality of leaders.
Book: Think Again
https://www.amazon.com/Think-Again-Power-Knowing-What/dp/1984878107
TODAY’S GUEST
Mike Beckham is the CEO and Co-Founder of Simple Modern. He is a businessman and also a professor in Entrepreneurship.
Simple modern is an Oklahoma company created to do business differently and give generously. They offer a stylish selection of stainless steel insulated water bottles, travel mugs, tumblers, food storage solutions, backpacks, and travel gears.
Connect and learn more about Mike and Simple Modern here:
Website: https://www.simplemodern.com/products/summit-water-bottle-with-straw-lid-chug-lid-and-flip-lid-22oz?variant=36490286563400
LinkedIn: https://www.linkedin.com/in/mike-beckham-93a3b99/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
No matter how easy you think digital marketing is, and it’s not, you still have to be creative and explore options.
In this episode, the CEO, and Co-Founder of Think Jinx, Terri Rockovich talks about a unique marketing technique that is barely heard of in the industry. She shares how they explored partnership programs that contributed to their growth. Listen and be ready to learn something new.
KEY TAKEAWAYS FROM THIS EPISODE
- Affiliate marketing is a marathon, not a sprint.
- Have a rapport with the one who reviews your brand and creates content on your behalf in your editorial partnerships.
- Optimize high-value partners. Find the top 10 voices in your industry.
- You don’t have time for perfection in the start-up environment so do quick, iterative testing.
Book: Essentialism
https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
TODAY’S GUEST
Terri Rockovich is the CEO and Co-Founder of Think Jinx. She is a direct-to-consumer expert who successfully explored a unique marketing technique for Think Jinx.
Think Jinx is an online destination for modern dog nutrition.
Connect and learn more about Terri and Think Jinx here:
Website: https://thinkjinx.com/pages/about-us
LinkedIn: https://www.linkedin.com/in/terrirockovich/
Instagram: https://www.instagram.com/thinkjinx/
Facebook: https://www.facebook.com/thinkjinx
Twitter: https://twitter.com/thinkjinx
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
In this special episode, part 2 of our 2-episode series, we look at large retail and why DTC can’t overlook them anymore. The team from Flybar Inc. walks us through their strategy in landing a large retailer. Saul and his executive team talk about the step-by-step of what to do, what not to do, and all the mistakes that they made along the way to get to where they are today. If you haven’t listened to part 1 yet, go listen to that episode first to hear how this hundred-year-old start-up is making big leaps over the competitions!
KEY TAKEAWAYS FROM THIS EPISODE
- Your retail and eCommerce strategy share many similarities. You need to understand your product, your market, and what it takes to be on the shelf/on people's screens.
- Your online buying experience is mirrored in your in-person experience
- In retail, your packaging is your SEO.
- Once a consumer picks up your package, show them the value and show them the need.
- Find the right rep to help you grow your business in your space. The right rep will build and help you scale your business, not cost you.
- If you are successful online, one option you can explore is licensing your product to brands that are bigger and more established in the retail space to get your name on the shelf.
TODAY’S GUEST
Flybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.
Connect and learn more about Flybar, Inc. here:
Website: https://www.flybar.com
LinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Going viral on social media can be a one-time deal, but the returns can last for a long time after.
In this episode, Co-Founder of Billy Footwear, Billy Price, shares how an accident early in his life started his entrepreneurial journey to solve an everyday task, putting on his shoes. Billy talks about how one post from a user compounded to hundreds of thousands of shares and its impact on their brand. This episode is full of valuable insights to help you grow your e-commerce brand!
KEY TAKEAWAYS FROM THIS EPISODE
- Our brand’s success is rooted in elevating the success stories of our customers.
- You can’t automate a relationship.
- We utilize technology for efficiencies to reach large audiences, but it comes down to our ability to listen to the customer, connect with the customer and make improvements to connect with that customer.
Video: Open Book
https://billyfootwear.com/pages/open-book
TODAY’S GUEST
Billy Price is the Co-Founder of Billy Footwear. His company started with the idea that he and his partner came up with after his accident and couldn’t find the right footwear in the market.
BILLY Footwear creates shoes with zippers designed to be fashionable and functional, revolutionizing how shoes are put on and taken off.
Connect and learn more about Billy and Billy Footwear here:
Website: https://billyfootwear.com
Instagram: https://www.instagram.com/billyfootwear/?hl=en
Facebook: https://www.facebook.com/billyfootwear/
Linkedin: https://www.linkedin.com/in/billy-price-aaa7a6157/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
How does a heritage brand that is over 100 years old cope with the modern world of E-Commerce?
In this 1st part of a 2-episode series, the team from Flybar Inc. shares how they worked together using each of their geniuses to synergistically make the almost dying pogo-sticks company to a thriving staple in retail stores and an online sensation. Listen up and enjoy.
KEY TAKEAWAYS FROM THIS EPISODE
- One of the significant differences between e-commerce and retail is your reviews. An eCommerce review in 2015 can still be valuable in 2021!
- If you invest in e-commerce today, you’re investing for tomorrow and possibly in 10 years from now.
- If you have a unique product and people are searching for it, it is much easier to find your website than through specialty retail stores. Do this by establishing your brand.
- Be where the customer is most comfortable buying from you.
- Your main goal is for the customers to think about your brand when looking for something you have.
TODAY’S GUEST
Flybar, the Original Pogo Stick Company, has been around since 1918. They are the world’s largest pogo stick manufacturer, and in the past 5 years, they've grown from just 25 to nearly 400 products.
Connect and learn more about Flybar Inc. here:
Website: https://www.flybar.com
LinkedIn: https://www.linkedin.com/in/saul-wolhendler-62a5679/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
Cerqular is one of the fastest-growing Sustainable marketplaces today on the planet and they’ve done this with literally zero market spend!
In this episode, Davide Friedrichs, CEO, and Co-Founder of Cerqular shares how a tiresome and frustrating shopping experience while trying to live sustainably sparked the desire to build a one-stop-shop for like-minded buyers and sellers. David and Jordan’s conversation dives into sustainability and how they are growing. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Verifying claims to sustainability not only protects the brands but also provides the consumer with the confidence they are searching for.
- If you want to build a sustainable brand, make sure that you’re selling on a platform with like-minded sellers competing on merits rather than solutions that are not verified.
- Companies produce what customers demand, but ultimately if it’s too hard to buy, customers will buy whatever is the easiest.
- Their secret to scaling - Use the Airbnb first 100 customer model! Treat the first 100 customers with an exceptional, over the top, VIP experience that supports their brand in every aspect of the experience! What’s going to make your experience more productive, we will do that for you!
TODAY’S GUEST
David Friedrichs is the CEO and Co-Founder of Cerqular.
Cerqular is the new multi-seller marketplace platform connecting verified sustainable brands & shoppers. One place to buy & sell with a purpose!
Connect and learn more about David and Cerqular here:
Website: https://cerqular.com
LinkedIn: https://www.linkedin.com/in/-davidfriedrichs/
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
You have a great product, now what?
In this episode, Manny Lubin shares a lot of valuable insights on how to communicate your product's greatness to the right audience and let them know the path of least resistance to purchase it. He shares their start, “we Googled, how to start a chocolate milk company?”, to the long-term goal that start-up businesses should have and how to achieve it. Order some Slate chocolate milk and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Put the right message in front of the right people and let them know the path of the least resistance to purchase it.
- The long-term goal for any start-up is familiarity in the consumers' mindset.
- Accept when something does not work and just keep on going.
- Be confident that your product is great, and make sure that you find the best way to put the best message in front of the best people and just keep going.
Podcast: Unfinished Biz
https://podcasts.apple.com/us/podcast/unfinished-biz-with-robin-and-wayne/id1316793216
TODAY’S GUEST
Manny Lubin is the Co-Founder of Slate Milk.
Slate is a line of lower sugar, higher protein, lactose-free chocolate milk for those trying to be a little healthier but never stopped craving their favorite chocolate milk.
Connect and learn more about Many and Slate Milk here:
Website: https://slatemilk.com
Instagram: https://www.instagram.com/slatemilk/?hl=en
LinkedIn: https://www.linkedin.com/in/manny-lubin-56329785/
We love our podcast community and listeners so much, that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
Different social media platforms play a huge part in the E-commerce business growth that most of the time, we become overly dependent on the metrics that they provide us with.
In this episode, Devin O’Brien of Askov Finlayson talks about why businesses shouldn’t just rely on platform attribution models. Devin shares the strategies that worked to help him exit his DTC brand and now grow Askov Finlayson based on his long-time experience in eCommerce, he was on Shopify in 2011! We hope you enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- You cannot buy customers forever.
- Deep intimate connection with people brought together by shared purpose and cause resonates deeply beyond anything you can do digitally.
- Take whatever works organically on Facebook and Instagram and turn it into an ad.
- Empower people and give them a clear vision of their role and how it can contribute to the business's success, then get out of their way.
Podcast: The Meateater Podcast
https://www.themeateater.com/listen/meateater
Book: The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
https://www.amazon.com/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672
TODAY’S GUEST
Devin O’Brien is the VP of Marketing of Askov Finlayson.
Askov Finlayson is a Northern outfitter and Minneapolis-based fashion brand on a mission to keep the North cold.
Connect and learn more about Devin and Askov Finlayson here:
Instagram: https://www.instagram.com/devinbobrien/?hl=en
LinkedIn: https://www.linkedin.com/in/devin-o-brien-1a342020/
Website: https://askovfinlayson.com
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
If you are looking for ways to have more funds for your business and looking at equity crowdfunding as one of your options, this episode is for you.
In this episode, Erica Feucht, co-founder of Pit Liquor, enlightens us about equity crowdfunding and how their business benefited from it. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Just because the products work doesn’t mean you can sell them. You have to market it.
- Equity crowdfunding is like selling some part of your company to a venture capitalist, except, you as the owner and co-founder, still get to call the shots.
- Find yourself a quality media buyer and spend good money on them.
- You have to make sure you fall into a price range that the agency is happy to work with. Otherwise, it’s not going to be a good experience.
App: Katana, Shopify (inventory planning)
https://apps.shopify.com/katana-mrp-manufacturing-and-inventory-management
Book: Raising a Secure Child
https://www.amazon.com/Raising-Secure-Child-Attachment-Resilience/dp/1462527639
Podcast: Hitting the Mark
https://podcasts.apple.com/us/podcast/hitting-the-mark/id1439135187
TODAY’S GUEST
Erica Feucht is the CEO for Distilled Bath and Body.
Pit Liquor is a product under Distilled Bath and Body, Inc. It is a natural deodorant created with organic antibacterial ingredients you can find in kitchens worldwide, including whiskey, rum, and vodka.
Connect and learn more about Erica and Pit Liquor here:
Website: https://distilledbathandbody.com
Linkedin: https://www.linkedin.com/in/erica-feucht-9918572b/
We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing, and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie, and Sean Holladay, to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
Media exposure is sure to radically increase your business's sales and growth trajectory. But how can you ensure you are prepared to maximize all that traffic coming your way?
In this episode, Dami of Fini shoes shares his experience of being featured on the Ellen Degeneres show. He talks about what worked for his business and how to make the best of good PR. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If you are going to appear on TV, make sure your brand can be easily found on Google.
- Consider the audience that your tv guesting will tap and be ready for them.
- It matters to customers the transparency about where the products are made.
- Position yourself to have repeat consumers.
- If you’ve built a massive email list, that means you are doing something right.
Podcast: Veterans Minimum
https://podcasts.apple.com/us/podcast/veterans-minimum/id1039124464
TODAY’S GUEST
Dami Adepoju is the Founder of Fini Shoes.
Fini Shoes is a New York-based footwear brand started with a vision to innovate the footwear industry. The brand debuted in 2018 with a fervor to introduce a luxury aesthetic while also allowing customers to express their individuality via detachable pieces.
Connect and learn more about Dami and Fini shoes here:
Website: https://www.fini.shoes
Instagram: https://www.instagram.com/finishoes/?hl=en
https://www.instagram.com/badwine/?hl=en
LinkedIn: https://www.linkedin.com/in/damilolaadepoju/
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
Licensing is one of those difficult but worthwhile components for some businesses but can be difficult to know where to start.
In this episode, Andrew Mikowski of Gilson Snow sheds light on this topic and walks us through the process that they follow for licensing. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- The more that you connect to your customers, the more that they feel connected to the product.
- The first step is figuring out what kind of brand you want to work with.
- Research who is the best contact for licensing in that brand or company.
- Think of the customers first and what they want to see and everything comes after that.
- Keep addressing the problems you encounter head-on and good things are going to happen from it.
Book: The Holy Man by Susan Trott
https://www.amazon.com/Holy-Man-Susan-Trott/dp/1573225320
TODAY’S GUEST
Andrew Mikowski is the Chief Revenue Officer and partner at Gilson Snow.
Gilson Snow is one of the fastest-growing Skiboard Companies. It is an American snowboard and ski manufacturer based and is the largest producer of custom snowboards and skis.
Connect and learn more about Andrew and Gilson Snow here:
Website: https://gilsonsnow.com
Instagram: https://www.instagram.com/gilsonsnow/?hl=en
LinkedIn: https://www.linkedin.com/in/andrewmikowski/
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
Is Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.
In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Kickstarter alleviates cash flow problems.
- If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.
- You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.
- Make sure that your product stands out and it’s got some features that set it apart from the competition.
- Make sure that you deal well with the logistics process for your fulfillment.
TODAY’S GUEST
Jon Richards is the owner and co-founder of Nomatic
NOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.
NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.
Connect and learn more about Jon and Nomatic here:
LinkedIn:
https://www.linkedin.com/in/jon-richards-31aa3449/
Website:
https://www.nomatic.com
We love our podcast community and listeners so much so that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help click here:
https://mindfulmarketing.co/growthplan-apply
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
The landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)! So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!
SMS marketing turns out to be one of the holy grails of e-commerce marketing, but wait up because this may turn against you if you are not careful.
In this episode, Jordan and Sen talk about SMS marketing. They share the do’s, don’ts, and what can go drastically wrong if you do text message marketing incorrectly. Learn and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- It is essential to have somebody who knows what they’re doing to help you run your SMS program.
- You have to get explicit consent to add people to your SMS list.
- You wouldn’t want to spend to send messages to people who don’t want to hear from you.
- SMS is a great way to build a community for your brand.
- Compliance matters. Don’t mess with SMS.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
“Hone in on who you’re going after and who you are targeting.”
In this episode, Jay Desai, Founder of Swpely and host of the podcast D2C pod, shares the secret to growing your market effectively in the early stages. He shares how content is the most important part of the marketing equation. Listen and Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Content is the most important piece of the transaction.
- User-generated content looks more natural in the feed making it more effective.
- Good creative and creative that makes sense for the platforms is what drives real good return on ad spend.
- Hone in on who you’re going after and who you are targeting.
- Building your brand is the best way to lower your customer acquisition cost and increase your customer lifetime value.
App: CopyAI
https://www.copy.ai
Podcast: Rep Your Brand
https://podcasts.apple.com/rs/podcast/rep-your-brand/id1549880538
TODAY’S GUEST
Jay Desai is the host of the podcast D2C pod. He is also the founder of Swpely.
Swpely is a tool that lets you save and share content you collect on the internet. It is the Pinterest of marketers and business owners.
Connect and learn more about Jay and Swpely here:
LinkedIn:
https://www.linkedin.com/in/jayanishdesai/
Website:
https://www.swpely.com
Podcast: D2C pod
https://podcasts.apple.com/us/podcast/dtc-pod-a-podcast-for-ecommerce-and-dtc-brands/id1497055482
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Rosy Rings, a floral-inspired home decor brand, had been growing slow and steady for 20 years through brick and mortar channels, but around the year 2018 things started to shift. Brick and Mortar was working, but not well. So Mike Ferril made the hard choice to let some of their traditional accounts go and focus his efforts on growing the DTC line of business.
In this episode, Mike talks about the transition to growing the DTC channels and some interesting tactics that have contributed to the successful growth over the last few years. He shares how they successfully turned around their business when it came to the point that their traditional ways were not working anymore. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If your ways are not working anymore, make the shift even if it is tough.
- Having a sale often can harm your brand, look for other ways to promote.
- Figure out what makes your brand special and get rid of everything that distracts you.
- If something does not make your brand or product special, don’t put resources into it.
Podcast: My first million
https://thehustle.co/my-first-million-podcast/
TODAY’S GUEST
Mike Ferril is the Chief Executive Officer at Rosy Rings, Inc.
Rosy Rings is a craft-focused brand that combines intoxicating aromas with real botanicals and lovely packaging to bring the loveliest of nature's motifs to every home.
Connect and learn more about Mike and Rosy Rings here:
LinkedIn:
https://www.linkedin.com/in/michael-ferril-02081221/
Website:
https://rosyrings.com
Instagram:
https://www.instagram.com/rosyrings/?hl=en
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
How do you simultaneously build a direct-to-consumer and wholesale business effectively?
In this episode, Boris Khudomaka, Founder of Zinvo, shares how they built their business in social media that eventually evolved to the wholesale side, which pushed their international growth. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- A good product with a team behind it who wants to build something big is crucial in scaling successfully.
- If you have a certain skill, max it out!
- Never be afraid of pursuing what you want
- Always keep a close eye on the trends in your market
TODAY’S GUEST
Borys Khudomaka is the Founder of Zinvo.
ZINVO is a watch brand established in 2014 and based in Los Angeles, USA. They are focused on creating new trends in the affordable watch market. ZINVO is expanding on a global scale and is presented in 180+ retail stores online.
Connect and learn more about Borys and Zinvo here:
Website: https://zinvowatches.com
LinkedIn: https://www.linkedin.com/in/boryskhudomaka/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Every business aims for a successful launch, but the even bigger goal is longevity. Will your business stand the test of time?
In this episode, Stefan Ytterborn, CEO and Founder at Cake, shares the things that ensure businesses’ long-term success. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Premium may not necessarily mean luxury. It means it has a purpose, innovation, quality, and something that can be measured in performance.
- Make sure there’s some durability in your business ideas based on how things are moving in society.
- Unless you have a purpose, the market will not love the company enough to support it for a long time.
- Ensure the team is 100% sure of the path forward, and everyone is geared in that direction.
TODAY’S GUEST
Stefan Ytterborn is the Founder and CEO of Cake. He has a strong background as an entrepreneur, promoter, and strategist within contemporary and industrial design and communication.
Cake is an electric motorbike company that develops uncompromising high performance electric off-road motorbikes.
Connect and learn more about Stefan and Cake here:
Linkedin: https://www.linkedin.com/in/stefan-ytterborn-164b63112/?originalSubdomain=se
Website: https://ridecake.com/en/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
There’s a lot of creative solutions to funding your business, and this one is no exception.
In this episode, Sean De Clercq of Kickfurther shares how they crowdsource funds to cover inventory for businesses of various sizes and the unique benefits that come with it. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Having a solid foundation in unit economics gives the ability to raise additional growth capital very efficiently.
- You can get far as an entrepreneur by understanding your unit economics just from your data.
- Take the first steps. It’s better to know anything than to know nothing.
- You can never get to a win-win if you don’t know what the other party wants and they don’t know what you want.
App: Salesforce
https://www.salesforce.com/ap/?ir=1
Book: The Promised Land by Barack Obama
https://www.amazon.com/Promised-Land-Barack-Obama/dp/1524763160
Never Split the Difference by Chris Voss
https://www.amazon.com/Never-Split-Difference-Negotiating-Depended-ebook/dp/B014DUR7L2
TODAY’S GUEST
Sean De Clercq is the founder and CEO of Kickfurther.
Kickfurther helps businesses to have crowdsourced funding for their inventory.
Connect and learn more about Sean and Kickfurther here:
Website: https://www.kickfurther.com
Email: sean@kickfurther.com
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Camaret Bannister has a long history as a digital marketer with experience in tech and marketing SaaS businesses. Currently, she runs marketing for Janji, a running apparel brand with a mission to provide clean drinking water by partnering with nonprofits around the world.
In this episode, Cameret talks about building a thriving community around the brand's unique story and what mix of marketing channels she uses most. She also shares the importance of testing different marketing channels as an ongoing experiment within your marketing strategy. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- The best thing you can do is reserve 15-20% of your marketing budget to test new channels.
- Think beyond what’s currently working well.
- To build a strong community, focus on attracting people who are aligned with your mission.
App:
Loop Returns
https://www.loopreturns.com
Keywords Everywhere
https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp
Book:
Wordslut: A Feminist Guide to Taking Back the English Language by Amanda Montell
https://www.amazon.com/Wordslut-Feminist-Taking-English-Language/dp/006286887X
TODAY’S GUEST
Cameret Bannister is the Director of General Marketing at Janji.
Janji is a running apparel brand focused on exploring, connecting, and giving back through clean water.
Connect and learn more about Cameret and Janji here:
Website: https://janji.com
Instagram: https://www.instagram.com/runjanji/?hl=en
Linkedin: https://www.linkedin.com/in/cameretbannister/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Efficiency is crucial to all businesses.
In this episode, Nico Tramontana of A10 Agency talks about how they support new and existing companies that want to grow distribution. He shares how to reach business targets and goals efficiently. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- It doesn’t matter if you fail a hundred thousand times. Learn and just do it again. Just keep going.
- The secret to scaling is non-stop research.
- Once you break down your goal or target, you just need to find out what vehicle will take you there.
- Don’t count every dollar that comes in as profit. Just keep working.
TODAY’S GUEST
Nico Tramontana is the owner of the A10 agency.
A10 agency is an all-in-one product development and e-commerce solution. They design, develop, launch and maintain merchandise from start to finish.
Connect and learn more about Nico and A10 agency here:
Website: https://www.a10agency.com
Linkedin: https://www.linkedin.com/in/nico-tramontana-b7baa419/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Start with the pain point. What pain point does your product solve? How can you maximize the effectiveness of your product and messaging to emphasize that component of your brand? Your ability to do this well has a huge impact on your connection with your customers.
In this episode, Craig Hammond of Peejamas shares how a challenging journey of potty training their kids inspired him to develop a product that solves one of the most excruciating phases of parenting. He talks about providing functional benefits to your target user as a key component in a good business strategy. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Focus not only on positioning but on functional benefits as well.
- If you offer something functional and it resonates on an emotional level, people won’t forget you.
- Successful brands are those that people have an emotional connection.
- If you’re just starting, stay lean and mean.
Podcast: Founder's Therapy
https://podcasts.apple.com/us/podcast/founders-therapy/id1528566038
Book: Shoe Dog by Phil Knight
https://www.amazon.com/Shoe-Dog-Phil-Knight/dp/1508211809
TODAY’S GUEST
Craig Hammond is the Founder and CEO of Peejamas. He is also the co-founder of Stair Slide.
Peejamas is a company that produces an eco-friendly and kid-friendly alternative to disposable diapers.
Connect and learn more about Craig and Peejamas here:
Website: https://www.peejamas.com
https://stairslide.com
Linkedin: https://www.linkedin.com/in/craigmhammond/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In 2021, as the digital advertising world evolves, your marketing mix needs to evolve as well. With Facebook ads dipping in profitability and competition increasing across the board, it’s important to be really specific about where customers are and meet them there.
In this episode, Elish Patel of Peak Design shares the fascinating mix of marketing strategies that work for their company selling high-end camera accessories. He emphasizes diversification of marketing channels and high-quality video as key ways to win in 2021. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- SMS campaigns are incredibly powerful.
- Diversify your marketing channels!
- Not everything you do is meant to scale.
- When you’re starting a business, don’t worry if you’re going to scale or not.
- If you have funds to invest, go deep in creating video content.
- In buying Email newsletter placements, you’re catching someone in a much more engaged state.
TODAY’S GUEST
Elish Patel is the VP of digital and growth at Peak Design. He handles all of their paid advertising, growth strategy, and anything that concerns their direct business and growing their user base.
Peak Design is a product design company focused on carry solutions. They make tools for doing. Their carry solutions help creatives, commuters, and adventurers keep their gear accessible, organized, and protected.
Connect and learn more about Elish and Peak Design here:
Website: https://www.peakdesign.com
Linkedin: https://www.linkedin.com/in/elishpatel/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, serial entrepreneur Kevin Smith of SmashBrand shares their tried and tested formula to launch brands successfully. There are a ton of actionable insights and useful tactics in this episode. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- When you launch your brand, it comes down to risk aversion and subjectivity.
- Differentiate your product – even if it is a commodity.
- Do the research needed to reposition your product to fill a need
- Validate your product early!
- Creating a name is important, but it is not the most important.
- Small changes can make a big difference.
APPS:
Jungle Scout:
https://www.junglescout.com
ClickUp:
https://clickup.com
TODAY’S GUEST
Kevin Smith is a Founding Partner and Director of Innovation at SmashBrand. He is also an investor and a 10X CPG Entrepreneur with Multiple Exits.
SmashBrand is the only CPG agency in the world that designs, tests, and optimizes brands so that they will know the increase in purchase intent, consumer preference, and sales impact— before bringing it to market.
Connect and learn more about Kevin and Smash Brand here:
Website: https://www.smashbrand.com
Linkedin: https://www.linkedin.com/in/smashkcs/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Do you want to know what an incredible sales launch looks like?
In today’s episode, Sean and Jordan share the checklist for a launch that does not involve running ads, using only the list that you already own instead. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Have a launch every week or two weeks to stay on top of your customers' minds.
- You should be prepared at least 4 weeks before your launch.
- Start with the end in mind. What do you want to accomplish?
- Clarify what your sale is about.
- Don’t give the discount too soon. It will lose the power of the discount.
- If it is a big launch, create the Facebook event page for it.
Get the sales launch checklist here:
https://mindfulmarketing.co/slc
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
How do you work with other brands to expand your market?
In this episode, Chuck Melber, Marketing Director at Nomad Goods, talks about marketing strategy for premium accessories and how to do PR in-house for your brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Own your customers, own relationships you built through social media to your mailing list.
- If you can’t set up your affiliate program, have your product sold on Amazon so people can take advantage of that affiliate program.
- Reach out to companies you admire.
- You’re never going to a place where you are too big to talk to people.
- Never let yourself get complacent and feel like you have the right answer. Just keep on testing.
Apps:
Streak CRM
https://www.streak.com
HARO: Help a reporter out
https://www.helpareporter.com
TODAY’S GUEST
Chuck Melber is the Marketing Director at Nomad Goods, LLC.
Nomad Goods, LLC is a consumer electronics company manufacturing cases, chargers, and accessories for Apple products.
Connect and learn more about Chuck and Nomad Goods here:
Website: https://nomadgoods.com
Linkedin: https://www.linkedin.com/in/chuckmelber/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Do you sometimes feel overwhelmed by your business? Maybe it’s time to reconsider your priorities.
In this episode, Jordan and Kameron Norwood of Packdash and Half Day CBD talk about exactly that. The things that you as an E-commerce founder should not be doing anymore.
KEY TAKEAWAYS FROM THIS EPISODE
- As a founder or co-founder, you should not be the one fulfilling your orders.
- Be Scrappy. If you hit a brick wall, just pick up the phone, get in the car, make it happen.
- Every person you network with could never be a waste of time.
App: https://www.outreach.io
Book: https://profitfirstbook.com
TODAY’S GUEST
Kameron Norwood is a co-founder at Packdash, an E-Commerce Fulfillment Company and Half Day CBD, American-grown, all-natural, organic hemp consumer goods company.
Connect and learn more about Kameron and his companies here:
Website: https://halfdaycbd.com
https://www.packdash.co
LinkedIn: https://www.linkedin.com/in/kameron-norwood/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
At the end of the day, the product makes the business.
In this episode, Jordan chats with Ryan McKenzie, Co-founder of Tru Earth, and they talk about the space-saving, earth-friendly, patented laundry eco-strips that revolutionize the way laundry is done in households. They also discuss key marketing tactics that have led to millions in sales for the brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Paid ads can result in secondary benefits like organic reach, which is difficult to measure.
- Not giving credit on organic purchases that resulted originally from paid ads to paid media itself prevents growth.
- Don’t make rash decisions based on little sets of data that might not even be correct.
- Add new creatives, test new creatives, and stick with the dashboard to know what’s going on.
Sales Video Creator: https://funnysalesvideos.com
App: https://creatormarketplace.tiktok.com
TODAY’S GUEST
Ryan is the Co-Founder of Tru Earth. He is a purpose-driven direct-to-consumer brand builder.
Tru Earth®, based in Vancouver, Canada, is a leading eco-friendly household product company committed to eliminating plastic from landfills and oceans.
Connect and learn more about Ryan and Tru Earth here:
Website: https://www.tru.earth
LinkedIn: https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=ca
Facebook: https://www.facebook.com/Ryan.Craig.McKenzie
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Alabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics.
In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing international media attention. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- The goal for a business is not only to build products but to build a community around the products.
- What is important is identifying your customers and loving them through making great products and creating a business that serves them.
- You can’t just build a product. You have to build a story around your product.
TODAY’S GUEST
Bryan Ye-Cung and Brian Chung are the co-founders of Alabaster Co.
Alabaster Co. is an art & faith publishing company and lifestyle brand. They are most well known for their Bibles that look like art books.
Learn more about Alabaster Co. here:
Website: https://www.alabasterco.com
LinkedIn: https://www.linkedin.com/company/alabasterco/
https://www.linkedin.com/in/bryan-ye-chung-46996778/
https://www.linkedin.com/in/briangchung/
Instagram: https://www.instagram.com/alabaster_co/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
How far will you go in being creative and connecting to your audience?
In this episode, Canadian Willy Wonka Jake Karls, Co-Founder of Mid Day Squares, shares how they do their reality show marketing. He talks about the importance of connection and relatability in promoting your brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Your company thrives when authenticity and growth are prioritized.
- If you can’t focus and execute, you can’t scale.
- Prioritize playing to your strengths rather than your weaknesses.
- A lot of founders don’t have to be managers. They have to do what they’re good at.
TODAY’S GUEST
Jake Karls is the Co-Founder and Chief Rover Officer at Mid-Day Squares. He is responsible for building relationships and making noise. Mid-Day Squares manufacture Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.
Learn more about Jake and his company here:
Website: https://www.middaysquares.com
LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=ca
Instagram: https://www.instagram.com/jakekarls_/?hl=en
Podcast: https://www.middaysquares.com/pages/mid-day-squares-uncensored
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Having a dashboard is valuable for taking a quick 10-second look at your business. In this episode, Jordan and Sean talk about all the things that should be in your Ecommerce brand dashboard. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Make it as easy as possible to know what you need to know at a moment’s glance.
- Total sales, Year Over Year Value, helps you to know if you’re pointed in the right direction.
- If returning customer value is too high, you are not acquiring new customers. If it is too low, you may have quality issues or not enough products for people to buy.
- It is essential to find out the root cause of your low conversion rate.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
When your audience calls your ad a fake, what is the solution? A low-budget iPhone video? For VKTRY Gear, the answer was absolutely YES! 100 million video views later, the brand is in a strong position with a great brand, raving reviews, and a product that works.
In this episode, Matt Kramer shares the journey of turning skepticism into 5-star reviews for VKTRY Gear, a high-tech carbon fiber insoles brand. As a brand that claims to make you run faster and jump higher, proof that your product works really matters. He talks about the importance of keeping creative assets development in-house, branding early, and making sure your messaging aligns with your brand. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Skepticism is also curiosity – use it to your advantage.
- Creative asset management should be an in-house position at your brand.
- No one knows your brand better than you.
- Brand your marketing material early and often.
Book Recommendation:
Principles by Ray Dalio
https://www.principles.com
TODAY’S GUEST
Matt Kramer is the VP for product and business development of VKTRY Gear. He is a mechanical engineer and responsible for the design and marketing of the VKTRY Performance Insoles, the first insole proven to help athletes run faster and jump higher - while also helping reduce injuries.
Learn more about Matt and his company here:
Website: https://vktrygear.com/pages/the-insole
LinkedIn: https://www.linkedin.com/in/matthew-kramer-b140a739/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Growing a business organically takes patience. Rob spent two years in the weeds, doing every single job including product design, customer service, and marketing before he made a single hire or outsourced a single task. He was committed to building a lasting brand and a community and doing what it took to build a business on loyal, repeat customers. Now, Endūr is doing multiple 7 figures in sales per year from a group of super loyal customers. This episode is packed with useful insights on how to approach your business.
KEY TAKEAWAYS FROM THIS EPISODE
- When you are building a brand, you just need to stay alive long enough to make sense of everything that is going on.
- Read your reviews. They are speaking for you!
- Be patient, take the time to make sense of your data, and get the right data.
- Ideas are worthless without execution.
Audio Book Recommendation:
The Tao of Charlie Munger
https://www.amazon.com/Tao-of-Charlie-Munger-audiobook/dp/B01NBJVU0R
Podcast recommendation:
My First Million
https://thehustle.co/my-first-million-podcast/
TODAY’S GUEST
Rob Fraser is the Founder and CEO of Endur Apparel. As a 5x Canadian National Cyclist, he shaped endūr on the belief that an athletic mindset provides an all-encompassing infrastructure to enable learning and achieve success. Through this mentality, he cultivated a community that encourages one another to pursue their best selves and celebrates a full life journey through all of its trials and tribulations.
Learn more about Rob and his company here:
Website: https://www.endurapparel.com
LinkedIn: https://www.linkedin.com/in/robbfraser/?originalSubdomain=ca
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
The most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- CLV metrics can be confusing, but understanding them will empower you to make the right choices.
- Not all of your customers are created. Focus on the ones that bring you consistent value.
- Monitor what really matters.
- Deliver value to every touchpoint of your customer’s journey.
- Find out which channels you are more profitable on and communicate with your customers the right way in all those channels.
TODAY’S GUEST
Juliana Jackson is the Chief Evangelist at Omniconvert, providing guidance and education that transforms Ecommerce brands through the implementation of Customer Lifetime Value (CLV) principles.
Learn more about Juliana and her company here:Website: https://www.omniconvert.com
Twitter: https://twitter.com/theclvlady
LinkedIn: https://www.linkedin.com/in/theclvlady/
YouTube: https://www.youtube.com/channel/UCC8y0lv64kErfQuLR0XWriQ
Clubhouse: @theclvlady
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
If you can create good content, Youtube is the ultimate platform for scaling your brand. In today’s episode, Brendan shares a story of one video that reached 120 million views on Youtube, mostly through paid traffic! If you have plans to really scale your brand using high-quality content, check this episode out. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If you can create good content, Youtube is the ultimate platform for scaling.
- Find mentors, learn from them, and then mentor others.
- Think outside the box, be creative.
TODAY’S GUEST
Brendan Bannister is the CMO and creative director at William Painter Inc. He is a travel photographer and uses this experience for his current post at the company.
William Painter Inc. is an everyday essentials brand. They provide products with great quality, back it up with a lifetime guarantee, and treat customers like family.
Learn more about Brendan and his company here:
Website: https://www.williampainter.com
Instagram: https://www.instagram.com/brendanbannister/?hl=en
LinkedIn: https://www.linkedin.com/in/brendanbannister/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Can you name a single blanket brand? Rumpl is on a mission to elevate blankets with their high-end, high-tech blankets.
In today’s episode, Wylie Robinson of Rumpl walks us through his journey. From a kick-starter to getting a round of funds, he shares the pros and cons of having funding as you grow your business.
KEY TAKEAWAYS FROM THIS EPISODE
- When you get funding, you have a safety net to explore, but at the same time, there’s a higher expectation.
- One of the keys to being successful is identifying what you are not good at.
- Focus shows the consumers that you are committed to making the best product.
TODAY’S GUEST
Wylie Robinson is the Founder and CEO of Rumpl. He is a designer, fresh air enthusiast, and entrepreneur with proven leadership experience in creative and fast-paced environments.
Rumpl is a company that aims to upgrade blankets through technical materials that you typically find in active gears and outdoor attire.
Learn more about Wylie and his company here:
Website: https://www.rumpl.com
Instagram: https://www.instagram.com/gorumpl/?hl=en
LinkedIn: https://www.linkedin.com/in/wylierobinson/
Email: wylie@rumpl.com
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Sean interviews Jordan and asks a Desert Island Question. If he could only have 3 Shopify apps, what would they be? Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Your e-commerce store should look, feel, and function like a retail store.
- Communication tools are essential in an e-commerce store.
- Ensure you get an app that does not go up to the enterprise level because it gets expensive.
Apps:
SMS platform:
Attentive - https://www.attentivemobile.com
Email Marketing:
Klaviyo - https://www.klaviyo.com
Reviews:
Stamped - https://stamped.io
What everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Did you know that if you’re running video ads successfully on Facebook, you will likely have great success on Youtube as well?
In today’s episode, Brett Curry of OMG Commerce shares with us his expertise in the art and science of YouTube Ads for E-Commerce. While running one of the top Youtube ads agencies for eCommerce, Brett has seen a lot, and it shows in the episode. This episode is full of actionable insights and helpful strategies. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- If you are running video ads on Instagram and Facebook successfully, you can almost certainly do the same thing on YouTube.
- In creating a good YouTube ad, focus on the product, and let your personality shine through.
- 96% of the people that watch YT and consume YT ads do so with their sound on.
- If you tell Google you want views, it will give you views, but if you want people who will take action, Google will give you people who will likely take action.
TODAY’S GUEST
Brett Curry is an online marketer, eCommerce strategist, and speaker, but first and foremost, he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the Smart Google and YouTube Traffic Course creator in partnership with Ezra Firestone.
He is the Co-Founder and CEO of OMG Commerce. OMG Commerce is a digital marketing agency focused on Google Search Shopping in the YouTube ecosystem and Amazon ads ecosystem.
Learn more about Brett and his company here:
Website: https://www.omgcommerce.com
Facebook: https://www.facebook.com/brett.curry2
LinkedIn: https://www.linkedin.com/in/thebrettcurry/
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In 2017, Chris and his friends put in an order for a few test units of their newly designed four-way volleyball net. They spent the next few years bootstrapping their business by running Facebook ads of themselves playing the game they invented on the beach, shot on iPhone of course. Today, CROSSNET is sold in Walmart, Target, and Dicks Sporting Goods to name a few – in addition to having a thriving DTC channel with raving fans. In today’s podcast, Chris and Jordan discuss the rapid growth of the story of how a couple of kids from Connecticut started a thriving business with some creativity, audacity, and $5000. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Think differently – Why shouldn’t it be you?
- Get out there and connect, even before you are ready.
- Treat every dollar like it’s your dollar.
- It doesn’t matter where you came from or what background you have. You can build a business.
TODAY’S GUEST
Chris Meade is the Co-Founder and CMO of Crossnet. This 28-year-old kid from a farm town in Connecticut who had a great idea with his friends for a four-way volleyball game invented the world’s first four-way volleyball game, CROSSNET. He has built retail relationships with some of the world's largest stores.
Know more about Chris and his company here:
https://www.linkedin.com/in/cjmeade/
https://www.crossnetgame.com
App: https://www.notion.so
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Along with his wife as product designer and partner, Joel Reichart has successfully scaled his third e-commerce business. In today’s episode, Joel shares how he has created repeatable success and how to approach running your business efficiently and effectively. This episode is packed with helpful perspectives on how to make your business work for you, not the other way around. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Find products that have a healthy balance of good demand and not too much competition.
- Keep things as simple and flexible as possible in your business.
- Do what you’re good at, and outsource everything else.
- Test, then test again – invest in what works.
TODAY’S GUEST
Joel Reichert is an E-commerce entrepreneur who owns multiple brands, Copper Pearl, Woven Nook, and Maven Thread. He lives in Utah with his wife and four kids. They manage their business from home, doing what they are good at and outsourcing everything else.
Know more about Joel and his company here:
https://www.linkedin.com/in/joel-reichert-90020526/
https://wovennook.com
https://maventhread.com
https://www.copperpearl.com
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
There are different kinds of leadership, but what does it mean to lead from the heart?
In this episode, Jordan and Lexi Godlewski talk about the practical ways of leading from the heart, heart-centered marketing, and the impact it makes on your business and the people around you. Listen up and learn how to apply this unique strategy.
KEY TAKEAWAYS FROM THIS EPISODE
- Start with your why.
- Understand your customers, then understand them better!
- Get clear on what makes your business unique and what makes you different from other people in the marketplace because that will make you stand out.
- Money is just a tool that you can use to change more lives.
TODAY’S GUEST
Lexi Godlewski is a marketing strategist and coach. She helps entrepreneurs transform their lives and businesses through soul-aligned strategy and heart-based approach marketing.
Connect and know more about Lexi here:
LinkedIn: https://www.linkedin.com/in/lexigodlewski/
Twitter: https://twitter.com/LexiGodlewski
Instagram: https://www.instagram.com/lexigodlewski/?hl=en
Podcast: Building My Empire
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Dean Wegner is a West Point grad and Army vet turned entrepreneur. After leaving the army and setting down roots to start a family, Dean was inspired to create a business that would create jobs across America. So he founded Authentically American, a premium clothing brand that is 100% made in the USA. In today’s episode, he shares how the company started and some of the key tactics that have enabled the brand to scale rapidly over the last few years. Dean’s enthusiasm is infectious and we know you’ll be inspired to hear his story. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Create a brand that leaves a true legacy.
- Sometimes it’s not what you know, it’s who you know.
- Have a brand that is authentic. Have a story behind your brand. The greatest benefit of social media is that you can share your story.
- Focus on a quality customer experience and great product, create repeat customers!
Book Recommendation:
Go-Giver
Bob Burg and John David Mann
TODAY’S GUEST
Dean Wegner is the Founder and CEO of Authentically American. He is married for 26 years to Kelly, and they have four children.
In 2017, Dean Wegner created Authentically American® to help bring manufacturing jobs back to America by selling premium, competitively priced apparel that is ALL Made in the USA, no exceptions. His expertise in the apparel industry, coupled with his passion for America, provided all the incentive he needed to create a brand that aims to set the universally accepted standard for premium American-made merchandise while delivering a significant impact on US job creation.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Paige Chilson is deep in the data, but she also stays close to the customer. This combination is key for any marketer. Let this episode serve as a reminder to strike a balance between quantitative and qualitative data when assessing your marketing performance and building strategies. As VP of eCommerce at Handl, a premium phone grip and stand brand based in New York, Paige gets to cover a lot of ground in building out the toolset to drive conversions and grow the brand. She shares a wealth of information on how to test and refine your strategies effectively. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- It is crucial to check in with the customers across all channels, ensuring all their questions are answered.
- Micro-moments are an opportunity to improve conversion rates, split tests help you determine if your site improvements are working.
- Always be listening to your customers!
- Be broad in your search for data and trends.
Book Recommendation:
Aesthetic Intelligence
Pauline Brown
App Recommendation: https://www.privy.com
TODAY’S GUEST
Paige Chilson is the VP for e-commerce and marketing of Handl New York. She handles all things digital for the Handl brand.
Handl New York is a fashion phone accessory business. HANDL New York Phone Grips, Stands, and Cases are the brainchild of world-renown New York City artist Allen Hirsch, who has had a fascination with the power of screens since his late teens. Whether it be in television in the 1970s, computers in the 1980s, or phones thereafter, Hirsch has documented our interconnectedness with screens in his art, and this helped lead him to invent HANDL.
Know more about Handl New York and Paige’s company here:
Website: https://handlnewyork.com
Instagram: https://www.instagram.com/handlnewyork/?hl=en
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Jordan and Sean talk about the common mistakes they encounter when they look at Facebook Ad accounts, and they’ve seen a few. They also provide some useful tips to max out your results and grow your brand efficiently. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- You should have every major platform's codes on your website and retarget them across all channels. Be everywhere your customers are.
- Retarget people who have taken action.
- Copy is a direct conversation with the consumer.
- When creating a video, the first 6 seconds matter most!
- Running branded keyword campaigns is the first step of many.
Less is more, but over time it will compound. Don’t be afraid of making incremental changes rather than broad sweeping changes.
What everyone else is doing is not necessarily what you should be doing. Step back and learn from best practices.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Who will you be when you have succeeded? What kind of leader are you today and what kind of leader do you need to become? In today’s episode, Bill and Jordan discuss some of the deeper questions that lead to high performance in business and life. Bill is a serial entrepreneur turned coach who specializes in helping entrepreneurs scale their businesses. This episode will benefit entrepreneurs at any stage. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Self-awareness is the first step to identifying the leader you need to become.
- Growth is in combat with comfort.
- If you find the purpose of your life, your style of leadership will follow naturally.
- The secret to scaling is knowing what you want.
TODAY’S GUEST
Bill Gallagher is a business coach and master facilitator with over 30 years of entrepreneurial and executive experience. Bill has spent the last 15 years coaching and training others in leadership and performance and previously led 4 companies of his own. Today, Bill coaches leaders and teams across more than 25 cities in 11 countries and is the host of the Scaling Up Business Podcast.
Know more about Bill and the Scaling Coach here:
https://scalingcoach.com
http://www.linkedin.com/in/billgall
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Keep that side project alive, you never know when you may decide to turn it into a business!
- Whether it’s with customers, influencers or partners – lead with relationships.
- Find influencers that are in it for the long haul, deeply aligned with your brand values.
TODAY'S GUEST
John Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the Pacific Northwest region of the United States.
Check out Trxstle at https://www.trxstle.com/ or visit their YouTube channel Trxstle.
Connect with John on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
When getting started with Huron, a men’s grooming essentials brand, Matt Mullenax decided to center the strategy around service, and customer obsession. This is a perfect example of focusing on the long term and building for longevity and resilience. By truly being there for the customer, you build a relationship that transcends the transactional. In today's discussion, Matt and Jordan touch on some game changing models to use when deciding how to apply your efforts as an ecom entrepreneur. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Don’t just make transactions. Establish genuine connections with the people you serve.
- Design customer-centric products - understand who your end consumer is!
- Strive to work on non-scalable customer service activities that can also matter over time and create a widely loyal customer base.
TODAY'S GUEST
Matt Mullenax is the CEO and co-founder of a male skincare brand, Huron. Before focusing on his business, Matt worked for an investment-banking company. Currently based in New York, Matt earned his MBA at the Stanford University Graduate School of Business.
Check out Huron at https://usehuron.com/
Connect with Matt on LinkedIn or follow him on Twitter, @matt.mullenax
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Are you worried about the impact of the IOS14 changes on your business? Or are you just figuring out what is happening and how to navigate around it?
In this episode, Jordan and Sean talk about IOS14 and why it may not necessarily be the Facebook ad apocalypse you heard about. They discussed what has changed and what you need to do to survive and thrive with iOS 14.
KEY TAKEAWAYS FROM THE EPISODE
- Think about your marketing holistically and focus more on the long term rather than short term
- If you have good products and offers, no amount of algorithm tweaks will stop you!
- No need to worry, but make sure you read articles and be prepared, especially for the drop in reporting for the platforms.
- The most important thing you can do in 2021 is to build your community and build your list. Own your customer data and use it in creative ways.
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
After spending over $4 Million on the Snapchat platform, Van Oakes is the perfect person to spill the beans on how the platform works and whether it could be the right move for your brand. For example, did you know that around 40% of Snapchat users are male? In addition to talking Snapchat and paid media tactics, Van and Jordan discuss giveaways and other promotional tactics for growing your Shopify brand...Van’s secret to scale is doing Giveaways! Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- If your business is targeting a demographic that is not over 50 y/o, Snapchat could be a great option.
- Campaigns in Snapchat follow a similar format to Facebook and are easy to set up!
- Subtitles, music, or sound are important in Snapchat. According to data, 64% watch Snapchat with sound on.
- If your brand is targeting the younger generation, you can win in Snapchat. The younger demographic opens the app 30x.
- Giveaways do wonders in driving more sales. 56% of Diesel Power Gear’s Customers who engaged in the giveaway campaigns become repeat customers.
TODAY'S GUEST
Marketing expert and e-commerce influencer, Van Oakes is the Chief Marketing Officer of Diesel Power Gear. Van was featured at The Discovery Channel’s TV show “Diesel Brothers'' He is running several eight-figure businesses and is the owner of the EGM Agency. In 2019 received the Snap Star award from Snapchat for his remarkable work.
Check out Diesel Power Gear at https://dieselpowergear.com/
Connect with Van on LinkedIn or follow him on IG: @itsyourboyvan
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
John Tilley has built a software toolkit that will help you shorten the learning curve and get to profitability sooner on Amazon. Zonguru has tools for niche research, competitor keyword hacking, listing optimization as well as some incredible tools that you never knew you needed. Today’s discussion is jam packed with powerful ways to succeed. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Validate your niche, check keyword competitiveness, and find product differentiation BEFORE selling on Amazon.
- Selling on Amazon costs 30% of the sale!
- Drive more traffic to your Amazon listings through other platforms like Facebook, Google, and etc.
- Product is king if you want to succeed. Do the work up front!
- Consistent iteration will keep you ahead.
TODAY'S GUEST
Jon Tilley, CEO of Zonguru, is a native of South African based in California. He’s an eCom strategist and an Amazon thought leader. Before establishing Zonguru, he worked for the top digital agencies in Johannesburg, London, and Los Angeles.
Know how can Zonguru help you propel in Amazon, visit their website at https://www.zonguru.com/
Learn the latest trends in Amazon, listen to Jon’s podcast, Amazon Seller Insights.
Connect with Jon on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Jackson Rowe, the women's comfort wear and fashion brand, was humming along with 150 wholesale accounts on the Canadian west coast...and little to no online business. Today, they have a thriving DTC brand and have been able to expand from womens wear into menswear and kids wear as well. In today’s episode, Tara and Jordan discuss tactics that are relevant to all businesses; how do you get people to know, like and trust your brand? Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Brick and mortar can be a great way to build brand awareness.
- How will you get people to know, like and trust your brand?
- Personalization and relationships are the secrets to scale.
TODAY'S GUEST
Tara Sabourin has led the DTC initiative at Jackson Rowe, an apparel brand based in Vancouver, Canada.
Check out Jackson Rowe at https://www.jacksonrowe.ca/
Connect with Tara at tara@jacksonrowe.ca or follow her IG, @tarasabourin.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
How do you justify the extra expense of selling your products on Amazon? One word: Prime. Amazon has incredible customer loyalty and shoppers are addicted to the incredibly fast shipping provided by the Prime subscription. In today’s episode, Danny Carlson shares some incredible insights that he has learned through his singular focus of the last 5 years: helping businesses sell on Amazon. He shares his top three recommendations for setting up a new product page to stand out from the competition and win the Amazon game. This episode is packed with value. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- There is new data showing that in many cases, customers prefer to buy on Amazon above brands websites.
- Your product’s main image is critical to getting the click.
- Amazon ranking factors: sales velocity and reviews.
- Avoid fake reviews if you don’t want your account to be banned.
TODAY'S GUEST
Danny Carlson is the founder of Kenji ROI, one of the leading Amazon Listing Optimization Services established since 2016. He’s an expert digital marketer and Amazon seller with an outstanding track recording of building client brands to 7 and 8 figures. Danny is also the host of the Actualize Freedom Podcast and the Danny Carlson Podcast. Originally from Vancouver, Canada, Danny has now resided in Bali since 2018.
Ready to optimize your Amazon listings?
Check out Kenji ROI’s website at https://www.kenjiroi.com/
Connect with Danny on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In some cases, you can grow a thriving DTC brand without the use of paid ads. Take it from Sarah Henderson, founder of Hudson and Oak, a modern minimalist home decor brand. In today’s episode, Jordan and Sarah discuss the tactics that have led to the growth of her brand including influencer marketing(without paying!) and savvy product strategy development. The key takeaway from this episode is to know your customer, and make sure your business fundamentals are strong. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Travel to stay inspired and fuel your creativity, especially if it moves your business forward at the same time.
- Curate your influencers carefully, find true fans of the brand.
- Know your customer. What do they want and where are they hanging out?
- Keep your eye on the horizon and be a trendsetter.
TODAY'S GUEST
Sarah Henderson is the founder of Hudson and Oak, a minimalist homeware brand based in Vancouver, Canada. She was once a government assistant before becoming a full-pledged entrepreneur. Sarah’s Hudson and Oak doubled its revenue in its second year of business. She collaborated with a renowned designer, Jillian Harris. Michael Bublé and Scott Disick are among their list of celebrity customers. Sarah earned her degree in marketing at BCIT School of Business.
Check out Hudson and Oak at https://hudsonandoak.com/.
You can also follow them on IG: @hudsonandoakshop.
Connect with Sarah on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Amazon has 9.2% global market share in 2020. North America has 37.9% market share for online retail sales. These stats prove why many eCom brands have chosen to partner with the behemoth retailer. But the big question remains, “Is Amazon good for all brands?” In today’s episode, Jordan and Sean share pointers that will help you decide if you should go for Amazon or not. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Weigh what Amazon can offer to grow your brand.
- Know the limitations of Amazon when it comes to engaging your target customers.
- Your brand leaves a legacy, so invest in it!
- Amazon is a great place to validate your product. If you need to know what consumers get, Amazon can give you estimated projections.
- In terms of competition, you can protect your own market share when you make your product present in Amazon.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Today’s guests have grown Flax Sleep, a premium linen bedding and home goods brand, 600% in the last 3 years. Their journey started when Anna was unable to find a Canadian brand where she could buy linen bedding for herself. She then asked her friends Vivian and Oana if they wanted to start a business together. A short time later they were in an Airbnb in Shenzhen, China eating takeout, looking at samples, and preparing to put in their first order. Anna and Vivian generously share their business journey in today's episode and highlight the importance of friendship, good food, business coaching and customer service. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE:
- As business partners, you need to establish common values and goals that will keep you grounded.
- Spend quality time with your business partners, the more food the better!
- A coach is one of the best ways to ensure your success in business.
- If you’re a direct-to-consumer brand, Customer Lifetime Value should be a top KPI.
- Healthy boundaries are a key
TODAY'S GUESTS
Anna Heyd and Vivian McCormick are linen specialists and co-founders of Flax Sleep. This all-female led business promotes sustainable linen products made from flax plants. Anna and Vivian are Vancouver-based entrepreneurs together with their co-founder Oana Papuc.
Check out Flax Sleep at https://flaxsleep.com/
Connect with Vivian and Anna on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Attribution has been a thorn in the side of digital marketers for years. Your decisions around your marketing strategy, messaging, and business strategy as a whole should all be affected by the trends shown in your attribution...But what if the data is bad? When Shopify, Google, and Facebook all tell a different story, which one should you believe? Jeremiah Prummer has created a unique solution that attempts to tackle this issue head on. If you’re hoping to improve your marketing strategy by understanding your customers better, this is the episode for you. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Asking your customers directly how they discovered your brand is a powerful way of evaluating where your traffic originates.
- Post-purchase survey data helps business owners improve their strategy in a variety of ways from marketing to product development.
- Attribution Survey gives you the pulse of your customers.
- Simultaneously run surveys for New and Returning Customers to know what motivates them.
TODAY'S GUEST
Jeremiah Prummer is a passionate entrepreneur, eCom strategist, and the creator of Prove It. Jeremiah partnered with Shopify in running post-purchase surveys for eCommerce brands. Jeremiah and Prove It help entrepreneurs get a full understanding of the effects of their current strategies and integrate data-driven initiatives for growth. Jeremiah is also the Director of Product for the Lunar Solar Group and the founder of Colorado Glasses.
Want to find out about your customer’s first touchpoint? Prove It for FREE! Avail of the 30-day trial using the promo code: MINDFUL
Follow Jeremiah on Twitter @JeremiahPrummer.
Connect with Jeremiah on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
ROAS has been seen as a main KPI for e-commerce brands for as long as any of us can remember. In today’s episode, Sean and Jordan take a hard look at how much weight should actually be giving to this metric. Returning customer rate, LTV, and profitability all say much more about the health of your business than ROAS does. This conversation adds a ton of nuance to the topic of what good looks like for e-commerce owners in 2021 and beyond. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- ROAS is not the ultimate indication of long-term success.
- ROAS can only give you the success measure of your marketing efforts.
- Shift to focus on Customer Lifetime Value: Evaluate your Cost Per Acquisition (CPA) over Customer Lifetime Value (CLV).
- Cash is king! Profits and cash flow are the lifeblood of a physical products business.
- Focus on the long game with these KPIs: Year-over-year Revenue Growth, Overall Subscribers, CPA and CLV.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Unbound Merino took a painful hit to their sales and growth when the pandemic hit in March of 2020. The brand’s travel-centric messaging stopped working and paid traffic was no longer a profitable growth engine. But Dan saw an opportunity to evolve the messaging and pivoted to a new channel to regain that lost momentum. Maximizing customer LTV became the new focus as Dan saw the incredible unrealized opportunity within the brand’s email list. Since then, momentum has returned to the brand as they have achieved a 50% returning customer rate. In today’s episode, Dan shares his journey into e-commerce and his incredible adventure of pivoting and adapting in uncertain times. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Know thyself. If you don’t feel good about your situation, make a change.
- Create tests to prove product market fit early.
- Get creative with your referral programs. Then make sure your customers know about them!
- Use email to maximize your profitability and protect your business.
TODAY'S GUEST
Dan Demsky is the Co-Founder of Unbound Merino, the stylish and sustainable apparel brand for men launched in December 2016. Dan used to run a video production agency that scaled to employing 20 staff and working with brands like Coca-Cola and Mastercard. After experiencing burnout in the world of client work, Dan decided to shift to ecommerce. Today, Unbound Merino is sold in 100 countries worldwide.
Check out Unbound Merino at https://unboundmerino.com/
Connect with Dan on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Alexandria shares the story of how she started her skincare brand, Truly Lifestyle Brand, from scratch, out of her home. Her skincare brand is changing women's lives through simple, clean products that really work(and the testimonials prove it!). Many new entrepreneurs will benefit from hearing this practical advice on how to succeed and thrive in the early days of growing a business. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- There will come a time where your business becomes bigger than you.
- Personal communication with customers is crucial.
- Business is not just about selling. It is about changing people’s lives.
TODAY’S GUEST
Alexandria MacFarlane is the Founder of Truly Lifestyle Brand, an e-commerce business that carries natural beauty products that help your natural beauty be its best self.
Learn more about Alexandria and her company here: https://trulylifestylebrand.com
https://www.instagram.com/thealexandriamac
If you want to learn more about the eCommerce Growth Plan for your brand, click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sometimes we are our own biggest obstacle to achieving our goals and dreams. What you believe about yourself, your thoughts, and your habits are either helping to build momentum in your life or taking it away. In this episode, we get the scoop on how to address these issues from Mega Realtor and Author, Karen Briscoe. After achieving massive success in real estate, Karen found herself wanting more. This search led her to author three books, publish a podcast, and coach many high-performers looking to up their game in business and life. If you’re looking for a fresh perspective on how to approach your goals and your day-to-day, this episode will be a breath of fresh air. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- “Your greatest asset is yourself.” - Warren Buffet
- Flip Maslow's pyramid: Self-Actualization comes first. Do what you’re passionate about.
- Energy, not time, is the currency of high performance. Pay attention to when you are in the zone!
- Restrict your time, focus matters.
TODAY'S GUEST
Karen Briscoe is the author and podcast host of the 5 Minute Success. She’s a certified coach, speaker, and trainer under the mentorship of John Maxwell. Karen is also the principal owner of Huckaby Briscoe Conroy Group (HBC), one of the 250 Top Realtor® in the United States recognized by The Wall Street Journal. Karen is living a meaningful life with her husband Andy and two children in McClean, Virginia.
Learn more about the 5 Minute Success, visit https://www.5minutesuccess.com/
Be inspired! Subscribe to 5 Minute Success - The Podcast.
Connect with Karen on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
News flash; Facebook won’t be around forever. As a business owner and/or marketer, you should always be aware of what platforms you could be using, and which ones might be the next blue ocean. A lot is changing in the world of digital marketing and Sean and Jordan discuss some opportunities that may be game-changing for your business. They also share some behind the scene figures from the Ecom Executives Mastermind and what kind of experiments they are running at the agency. If you’re looking to add some new marketing platforms and strategies into the mix, listen to this episode. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Youtube is great if you have strong video content, even for DTC brands!
- TikTok is generating 1 cent clicks!
- Pinterest is another promising platform. The blend of intent and audience based marketing is a sweet spot.
- You can buy ads on Quora! If your brand is addressing a specific pain point then Quora may be the right solution for you.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Scott Brinkman and Jordan get deep into the nitty-gritty details of how to think about your DTC digital marketing strategy. They discuss many of the important considerations that DTC marketers must be aware of in order to ensure success in the competitive world of marketing. Scott leads growth for a premium pet food subscription brand called Nom Nom and is ruthlessly committed to a pragmatic and results-oriented approach, and the results show it! Listen to this episode if you want a healthy dose of practical, super useful marketing strategy. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE:
- Make sure your KPIs match your business model.
- Know your customer. Use post-purchase surveys or survey email campaigns to engage your customers.
- Design, test, repeat.
TODAY'S GUEST
Scott Brinkman is the Vice President for Growth of Nom Nom, makers of premium and high-end food for dogs and cats. Nom Nom is committed to pet health and wellness. They are currently building the largest library of pet microbiome data and research in the world. Plus, their community features a pet adoption program for new pet parents.
Visit Nom Nom’s website at https://www.nomnomnow.com/ or follow them on IG: @nomnom
Connect with Scott on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
2021 will be a huge year for e-commerce brands. What will you do to ensure that you maximize your efforts? In this episode, Sean and Jordan start the year off strong by explaining SMART goal setting. They also discuss other critical metrics and how to prioritize what to focus on when there are so many things vying for your attention. How are you feeling about your profitability? Revenue? How should you set goals for these metrics? Mindful Marketing wants to wish you a rich and exciting 2021! Dilly dilly!
KEY TAKEAWAYS FROM THE EPISODE
- Use SMART goals to ensure your goals serve you.
- Profit is a virtuous goal.
- Strategic partners are a huge lever. Find the WHO to solve the WHAT.
- Put a per-hour value on your time to help drive better decision making.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecomm Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Attention apparel brands! If you could outsource your manufacturing partnerships to an organization that would qualify, verify and manage the relationship to the highest ethical standards with lower MOQ requirements, would you? Nathan Bekerman is an ex-Banker turned Entrepreneur. He founded Axlebek to bridge the gap between brand owners and manufacturers who want to source high quality apparel from overseas without all the hassle that often comes with it. This episode shares unique insight into the new wave of apparel manufacturing. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Value-added manufacturing is here!
- If Minimum Order Quantity is a concern in your business, consider Axlebek.
- Look for the WHO that can solve your next business problem to scale your business
TODAY'S GUEST
Nathan Bekerman is the founder of Axelbek, a consulting and manufacturing company based in the United States. He helps 6 and 7 figure apparel companies by providing manufacturing as a service. Leveraging three generations or 65 years of experience in the Clothing and Manufacturing Industry, Axelbek works with 25 different factories based in Latin America.
Explore Axlebek website at https://www.axlebek.com/.
Connect with Nathan on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Alyssa Kerbel has achieved the ambitious dream of fully integrated, in-house manufacturing for her kids clothing brand, Mini Mioche. And yes, that includes the weaving! All of the clothing for Mini Mioche is manufactured just outside of Toronto, Ontario in Canada using only the best raw materials available. After 13 years, the brand has achieved a maturity that many business owners dream of while staying true to the core values that motivated Alyssa from day one. As kindred kids apparel brand owners, Alyssa and Jordan share a unique behind the scenes view of building an apparel brand from nothing to multiple 7 figures including the challenges and joys that come along the way. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Always start with WHY and remind yourself of your why regularly.
- Delegate; look for the WHO that can help you.
- Join or start a mastermind group.
- It’s ok to scale slowly.
- Transformation tip: Listen to Mel Robbins’ The 5 Second Rule.
TODAY'S GUEST
Alyssa Kerbel is the Founder and President of sustainable children’s apparel brand, Mini Mioche. Her brand is known for its timeless unisex fashion basics with super soft fabric in neutral colors. In 2016, Alyssa was among the Top 100 Female Entrepreneurs in Canada. Mini Mioche was recognized by Canadian Business Magazine as one of Canada’s fastest-growing companies.
Check out Mini Mioche’s website here: https://www.minimioche.com/
Know the latest fashion trends for your kids! Follow Mini Mioche on Instagram: @minimioche
Connect with Alyssa on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Sometimes in business, the right move is to pitch investors. In this episode, Taylor McCarten shares the story of pitching his brand on the Canadian TV show “Dragons Den”. The TV appearance has led to massive growth potential with some of the top big box retailers in Canada. In addition to brick and mortar retail, Taylor’s brand “BinBreeze” has been making moves with Ecomm and he shares some key insights from his journey. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Be ready with a hook. What is your elevator pitch?
- Be ready to pitch your brand on short notice!
- Don’t write off Brick and Mortar.
- Keep a gratitude journal. Taylor uses the 5 Minute Journal App.
TODAY'S GUEST
Taylor McCarten is the Co-founder and CEO of Bin Breeze. He is also the man behind Build A Better Earth, a social enterprise for sustainable technology. Taylor recently earned his MBA from the University of Victoria.
Explore Bin Breeze at https://binbreeze.ca/
Connect with Taylor on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Professional sales people are made, not born. Whether you believe it or not, we are all in a process of selling something. In this episode, Wes sheds light on what really matters and how to think about sales in the most empowering way possible. As an Air Force Veteran, Wes speaks to the art of selling in uniquely pragmatic, easy to understand terms. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- A professional salesperson is made. You have to develop yourself continuously to know what always works to activate sales.
- Attract customers with what they want, then give them what they need.
- Secret to scaling: Evaluate what needs to be automated, delegated and eliminated.
- Never underestimate the value of feedback.
- Learn to say NO when a customer is not a good fit for your business.
TODAY'S GUEST
Wes Schaeffer is the author of Amazon’s Top Rated book, The Sales Whisperer and The Definitive Guide To Infusionsoft. Wes has been training business leaders, entrepreneurs, and sales and marketing enthusiasts on how to activate massive sales growth. He is a valued partner of HubSpot, Infusionsoft, and Ontraport and founder of TheCRMButler. Wes and his wife live in California, USA with their seven kids!
Want to know the best CRM for you? Wes invites you to take his FREE CRM Quiz
Get tons of eCom strategies, visit The Sales Whisperer website at https://www.thesaleswhisperer.com/ or subscribe to The Sales Podcast.
Connect with Wes on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Eager to scale your paid ads but you don’t have a plan for retention and LTV? Pump the brakes and listen to this episode! Digital marketing veteran Nick Lamothe shares insights on what you need before scaling your campaign. Nick and Jordan also discuss some less common tactics for growing your brand including celebrity partnerships. This is a unique and exciting episode that sheds light on the wide range of tools to build momentum for your brand. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Your connections are key, focus on building genuine relationships with your partners.
- ROAS isn’t everything. Look at LTV and what the time horizon is for the customer's next purchase.
- Build a post-purchase email sequence for first-time buyers!
- Secret to scaling: Test two new channels per month!
TODAY'S GUESTS
Nick Lamothe is the Chief Marketing Officer of The Legends Brand, a performance apparel developed and designed for modern athletes. Nick, the former marketing expert for Reebok and Adidas, also ran his own eCom agency that drove high-margin growth to direct-to-consumer brands of various sizes and industries.
Visit The Legends Brand at https://thelegendsbrand.com/
Follow them on Instagram: @legends
Connect with Nick on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Affectionately known as the world's worst competitive long driver, Tyler “Sully” Sullivan had a problem: his clubs kept breaking. After cashing out his 401k, designing a club with 4 university students, and boosting a few videos on Facebook, his “Smash Hit” brand was on its way...This episode is packed with useful insights on how to think about your time as a founder and ensure your focus is applied to what matters most. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Earn more, do less: Look for the big levers.
- Communicate appropriately on each medium.
- Email is not dead!
- Hire great people, and get out of the way.
TODAY'S GUESTS
Tyler “Sully” Sullivan is the founder of Bombtech Golf and eCom Growers. From long hours of grinding to working less than 20 hours a week, Sully proves the power of leveraging as the secret to scaling productivity and profitability. With only two full-time employees, Bombtech Golf, a high-performing factory direct golf club, has been an amazing 8-figure brand!
If you’re a golfer, explore Bombtech Golf products at https://www.bombtechgolf.com/
Scale your brand with eCom Growers. Visit their website at https://www.ecomgrowers.com/
Start connecting with Sully on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Lance and Lauren Stokes are in the midst of growing their second e-commerce business as husband and wife. After a successful acquisition of their previous company which had over 150 employees, the Stokes was inspired to start a brand centered around supporting busy moms who just need a break and a smile! Jordan and the Stokes cover every aspect of the business journey from the spark of an idea, to getting their product on to the shelves at Walmart. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Let your business idea be rooted in the motivation to help someone.
- Relationships are critical in the early days of a business.
- Paying influencers with the product ensures a genuine relationship.
- Be ready to sell yourself and your product at every stage of your business.
- Authenticity is the key to building relationships and finding the best customers.
TODAY'S GUESTS
Lance and Lauren Stokes are the owners and founders of Hey Mama Wines. Lauren has been named as Forbes 30 under 30 entrepreneurs while being a mother to three young kids! Her passion to serve, support, and influence other moms led her and Lance to establish Hey Mama Wines, a product that would bring smiles to women around the world.
Check out the Hey Mama Wines at https://www.heymamawines.com/
Connect with Lance and Lauren on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
It’s been a crazy year, and there has been A LOT of new learnings. In this episode, Jordan and Sean share several stories and stats from the year and some of their best insights on what will come next. The global pandemic really changed the way we approach all kinds of businesses. Learn what you could adapt to scale your eComm brand and know what to look forward to in 2021.
KEY TAKEAWAYS FROM THE EPISODE
- People are bored at home and want to buy things!
- People are shopping more than ever and your offer has to be tight and clear.
- Owned lists should be P1 in your strategy.
- Diversify your traffic! Try Pinterest, Tiktok, etc.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Alitzah Stinson is a shining example of what happens when you are your customer. Her commitment to excellence at every level of the business, from manufacturing to social media and a topnotch unboxing experience has led to the inspirational success of Ivory Paper Co. In today’s episode, Alitzah and Jordan discuss a wide range of ways to stay aligned with your values and serve your customers at the highest level. So much of what is covered is widely applicable and you will likely find a gem or two to add into your mix. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- When you are your customer, you will always stay true to the mission of your brand
- Look for unique opportunities to innovate that set your brand apart
- A truly exciting unboxing experience will delight the customer and market your brand
- Influencer marketing win: Exchange products for posts!
TODAY'S GUEST
Alitzah Stinson is the Founder and CEO of Ivory Paper Co. As a planner enthusiast herself, she created a brand that is highly engaging and empowering! Ivory Paper Co is a premium brand of planners for modern women. They feature monthly, weekly, and daily layouts that you can still freely customize based on your lifestyle. They have the All-One-Planner, Budget Planner, Academic Planner, and Desk Planners! Find the perfect planner for you and start keeping track of your schedules and whereabouts with Ivory Paper Co.
Check out Ivory Paper Co on LinkedIn or visit their website at https://www.ivorypaperco.com.
Connect with Alitzah LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
If your business is not profitable then it’s not a business! But what does it really take to ensure that your business is profitable? Danielle Hayden is passionate about working with entrepreneurs to guide their focus toward a truly financially viable business. In this episode, Danielle and Jordan discuss some critical aspects of business finance and make an inspiring case for keeping your books in order. Enjoy!
KEY TAKEAWAYS FROM THE EPISODE
- Hire a bookkeeper that matches your values.
- Full reporting on the status of your books should be monthly.
- Look for the trends, understand the story the data is telling you.
- Be ready to make meaningful adjustments to the product line and positioning if the profit is not there.
- The best time to get credit is when the times are good. Make sure your personal finances are in line when acquiring a loan.
- Don’t feel pressure to scale too quickly, keep the focus long term
TODAY'S GUEST
Danielle Hayden has been a corporate CFO for a decade before becoming the co-owner and founder of Kickstart Accounting and Profit Planner. Realizing how tedious bookkeeping is for small business owners and entrepreneurs, she has been inspired to educate and help them understand financial analysis with ease. Her mission is to increase their confidence in creating the profits they deserve by understanding their financials well.
Check out the Profit Planner at https://profitplannerbookkeeping.com/
Also visit Kickstart Accounting at https://www.kickstartaccountinginc.net/
Get Profit Planner’s FREE Financial Setting Worksheet here.
Follow Danielle on Pinterest.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you’re considering adding an app to your marketing arsenal then this is your big day! In this episode, Sean and Jordan uncover a number of interesting ways an app can strengthen your brand and boost your sales. If well executed, an app can be a serious competitive advantage as e-commerce continues to accelerate into 2021.
KEY TAKEAWAYS FROM THE EPISODE
- Mobile apps load FAST! This can significantly increase conversion rates.
- Add authority to your brand and build trust; apps are a mark of credibility.
- Reach your app users for FREE with push notifications.
- Mobile apps are an owned channel, the holy grail of long term business reliability.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Starting as first movers in a now crowded DTC mattress space, GoodMorning.com is the largest independent online mattress company in Canada. Founded by Sam along with his brother and sister in 2010 and now named one of Canada’s Top Growing Companies by The Globe & Mail’s Business magazine, GoodMorning.com has earned almost $40 million in 2019. In today's episode, Sam tells the story of Canada's first online bed-in-a-box company. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Be ready to challenge the status quo.
- Integrate science into your business culture: Study your data, form your hypothesis, and test it.
- Your current solution may expire, stay ready to adapt.
TODAY'S GUEST
Sam Prochazka is the President and CEO of GoodMorning.com, is Canada's biggest independent online mattress retailer and one of the first online bed-in-a-box companies in the world. GoodMorning.com. mattresses offer affordability, comfort, and convenience. Every mattress purchased gives the customer a 120-night sleep trial with free-shipping and hassle returns.
Check out GoodMorning.com products at https://www.goodmorning.com/
Connect with Sam on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Clean.io is in the business of crushing “Malvertising” or malicious advertising that ruins the experience for users of your website. This issue plagues smaller e-commerce stores right up to some of the biggest sites on the web. In this episode, Matt and Jordan discuss the ways that Malvertising could be affecting your site, how it hurts the customer and your business, and what you can do about it. As coupon extensions such as Honey and others like them continue to enter the market, controlling the code that executes on your site will be a growing priority. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Malvertising will be a growing concern for e-commerce sites going forward.
- After everything you put into creating a website, you should be able to control what code executes on the site.
- Your customers experience and your reputation are negatively affected by coupon plugins like Honey.
TODAY'S GUEST
Matt Gillis is the CEO of Clean.io headquartered in Baltimore, Maryland. Clean.io provides the best anti-malvertising solution to secure brand and reputation safety. It's a must-have for publishers and eCommerce platforms to protect the overall digital experiences of all its users.
Explore how you can secure your online platforms! Visit Clean.io's website at https://www.clean.io/
Access their Block Coupon Extensions BETA version for FREE!
Connect with Matt on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Melinda Hwang’s first 100 orders came to a Google Doc that she posted to her child’s school Facebook group. 6 months later she has sold over 100,000 masks. In today’s episode, Melinda and Jordan discuss the incredible series of events that lead to the meteoric growth of Happy Masks. Melinda’s story illustrates the incredible power of organic traffic through Facebook groups and provides a number of useful insights on how to cultivate a thriving community on Facebook as well as some keys for developing authentic relationships with influencers.
KEY TAKEAWAYS FROM THIS EPISODE
- Be generous and go the extra mile for your Facebook Group, treat them like VIPs!
- Take every opportunity to understand your customer better.
- The easiest way to ensure that influencer partnerships are genuine is to pay with products instead of cash.
TODAY’S GUEST
Melinda Hwang is the Founder of Happy Masks and a mom of three kids. After leaving the corporate world, she’s been exploring business ideas until she accidentally started Happy Masks in 2020. Her father and his scientist friend developed a nanofiber membrane filter for masks that can powerfully protect against airborne viruses. It has 99% bacterial and viral filtration. Plus, it doesn’t compromise breathability and comfort of the user. Melinda continues to grow her business with hands-on customer service and partnering with influencers.
Visit Happy Masks on Instagram or their website at https://www.happymasks.com/.
Connect with Melinda on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Shake up your thinking on increasing profits next year. In this episode, Sean and Jordan talk about some big and small ways they and their clients are increasing revenue for their businesses. They touch on acquisitions, owned lists, and much more in this quick and insightful episode. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Don’t be shy about going for profitability.
- Investors want to see a profitable company.
- Look for opportunities to save in Manufacturing, SaaS, and Acquiring a customer.
- Cost studies are a great opportunity to find efficiencies.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
It’s hard to ignore a 98% open rate. Today’s top ecomm businesses achieve reliable growth and protect their revenue using owned lists. And SMS is now widely recognized as the most powerful type of owned list and a game-changing way to reach your subscribers. In today’s episode, Jeremy Horowitz of Messenger Mastermind shares insights that you can use to fast track implementation of SMS for your business. Enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- In 2020, SMS is the gold standard for connecting with your customers.
- If Facebook was gone tomorrow what would you do? Having an owned list protects your business.
- Take advantage of the intimacy that you can create by reaching people directly on their phones.
- The average number of touchpoints before a customer is ready to purchase is 30. What will be in your stack to achieve those touchpoints?
TODAY’S GUEST
Jeremy Horowitz is the man behind the agency and podcast, Messenger Mastermind. He is a proven strategist in the eCommerce business helping many 6-8 figure eCommerce companies become more profitable through various Owned Channels, including SMS.
Listen and subscribe to Jeremy's podcast, Messenger Mastermind. You can also visit them on Facebook.
Connect with Jeremy and his agency on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Dan Aziz got the idea for his maternal supplement company as a 21-year-old business school undergrad. In this interview, Dan and Jordan talk about the progression from a small kernel of an idea to VC backed e-commerce success. Market research bootcamp, building an advisory board, ditching 8000 brick-and-mortar distributors, and hitting reset when things aren’t working were all part of the journey and make for a great story. Enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
- Handing over equity for a good board of directors is worth it.
- More distribution isn’t always the answer.
- Be ready to reprice, rebrand, and reposition your product if needed.
- Put quality first and educate your customers.
- When the business is really working, it’s unmistakable.
TODAY’S GUESTDan Aziz is the CEO and founder of Luna Pharmaceuticals, DBA: Premama. Since 2011, Premama journeys through each stage of early parenthood, from pre-pregnancy to postnatal. It’s a breakthrough innovation in maternal health care. This year, it has engaged its first institutional investor, District Ventures Capital with a $3.5 million funding investment. Premama has a very strong advisory board with health and science experts from Harvard Medical School, Columbia University, and Brown University.
Check out Premama Wellness on LinkedIn or visit their website at https://www.premamawellness.com/ .
Connect with Dan on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Who would have thought that flax shives(husks) would present an opportunity to replace plastic in a wide range of consumer goods? In today’s episode, VP of Marketing Kate Wilson tells the story of the founding of Pela and how they are bringing a range of compostable consumer goods that aim to reduce our reliance on plastic day to day. She describes how a series of messy marketing experiments led to enhanced connection with their customers and a deeper sense of meaning within the company.
KEY TAKEAWAYS FROM THIS EPISODE
- Personal marketing is not an easy process, but it is so worth it for both customers and employees and creates amazing connections.
- You cannot automate relationships.
- Get personal. Feature your employees, be open, and use video to creatively connect with your customers.
TODAY’S GUEST
Kate Wilson is VP of Marketing at Pela, the first compostable phone case company. She is deeply involved in every aspect of bringing the Pela brand to market at a time when we need alternatives to plastic more than ever.
Find more about Pela on LinkedIn or visit their website at https://pelacase.com.
Connect with Kate at LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Ben Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go to consultant for brands in the growth stage, looking to acquire customers at scale. He describes the importance of brand voice and how developing organic growth channels is critical to reaching maturity as a business.
KEY TAKEAWAYS FROM THIS EPISODE
- Organic customer acquisition is critical to reaching maturity in your business.
- Be aware of your stage of growth and evolve how you invest in marketing accordingly.
- Analytics are key, even beginners can gain useful insights.
- The customer life cycle is critical for directing your marketing strategy.
- Understand exactly which part of your marketing strategy is resonating most with your customers.
TODAY’S GUEST
Benjamin Shapiro is the host of MarTech podcast, he is also a Brand Development & Growth Marketing Strategy Consultant. He has marketing channel experiences in digital advertising, organic growth, traditional media, out-of-home-advertising, content marketing, and social networking.
Listen to the MarTech podcast.
Connect with Ben on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Rami Nasr shares the series of events that lead to the founding of high performance sock brand From The Ground Up. Rami describes his journey from a 3 day hiking trip with the wrong pair of socks, to researching the top manufactures in the USA, to the motive for the beautiful designs that pay tribute to the mountains of the PNW. Now he spreads the word by sending free products to outdoorsy influencers and lets the quality speak for itself. From The Ground Up is now crushing the Brick and Mortar game with a range of retailers across Washington as well as enjoying a thriving E-Commerce business.
KEY TAKEAWAYS FROM THIS EPISODE
- The best businesses come from personal pain points.
- Don’t be closed off to Brick and Mortar opportunities
- Activism and contribution are incredible brand boosters.
- Use pre-orders as a way to fund short term product pivots.
- Word of mouth and social media through brand ambassadors can be an effective low cost marketing strategy. Free product for content works!
- Listen to your customers and constantly improve your product based on feedback.
TODAY’S GUEST
Rami Nasr is the founder of From The Ground Up, he is a dynamic and innovative entrepreneur with extensive sales and marketing experience. From The Ground Up a brand specializing in high-quality merino wool socks durable enough for hiking, and stylish enough for everyday life. They partnered with Washington Trails Association, a local, Washington non-profit focused on preserving and maintaining the trails.
Find out more about From The Ground Up on LinkedIn or visit their website at https://www.ftgusocks.com.
Connect with Rami on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
How do you bring one of the biggest brands in the world, Hawai’i, into the global e-commerce marketplace? This is the challenge Meli James is undertaking with her most recent startup, Mana Up. In this Episode, Mani and Jordan discuss how this unique accelerator equips businesses at all stages with the capital and strategies needed to crush it in the e-commerce game.
KEY TAKEAWAYS FROM THIS EPISODE
- The importance of having a strong “Why“ behind your brand.
- The power of a strong network and partnering with multiple brands to create a buzz.
- Staying nimble and ready to pivot is the key to achieving scale.
TODAY’S GUEST
Meli James is a cofounder at Mana Up, an initiative to expand economic opportunity, business infrastructure, and higher wage jobs in Hawai’i. Its six-month accelerator program enables Hawaiʻi product entrepreneurs to scale their businesses globally. Mana Up operates a retail business, House of Mana Up, to connect people to local brands.
Visit Mana Up at https://manauphawaii.com.
Connect with Meli James on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today‘s episode, Kilian and Jordan cover the essentials required to make sure that your body and mind are ready to bring it and win over the long term. They talk about the dreaded afternoon energy slump that so many entrepreneurs face and how breath, sleep and creating space in your day are critical to maintaining optimal performance.
KEY TAKEAWAYS FROM THIS EPISODE
- Big energy swings throughout the day is the biggest issue facing business owners.
- Start by looking at the beginning and end of your day first for opportunities to improve.
- What is the ultimate morning routine?
TODAY’S GUEST
Kilian Markert is a Consistent Performance Mentor who works with busy entrepreneurs to maximize their productivity and find the sweet spot that is required to achieve whole life success for the long term.
Visit Kilian at www.kilianmarkert.com.
Connect with Kilian Markert on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Ben Lebowitz started West and Willow after 10 years leading digital advertising for some of the biggest household brands in the USA. When he was unable to find an easy way to get a high quality portrait of his beloved pet, an idea was sparked that led to the tremendous success that is West and Willow.
KEY TAKEAWAYS FROM THIS EPISODE
- When is the timing right to hire an agency?
- How to create and sustain momentum when you're just getting started.
- How to take care of employees and build systems in a remotely run business.
- Your best friend is your business model.
- The secret to scale is responsibility.
TODAY’S GUEST
Ben Lebowitz is the CEO and founder of West and Willow. He West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads.
Visit West and Willow at https://westandwillow.com
Connect with Ben Lebowitz on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Brad Staples is an expert at sticking with his strengths and finding great people to fill his gaps, something that all great business leaders must master. He talks about how a unique mix of YouTube ads and "true fan" ambassadors turned into a great way to market their surf brand, Vooray. As a major shift occurred within the surf niche, Vooray was able to ride the new wave to success in an era of changing consumer behaviour.
KEY TAKEAWAYS FROM THIS EPISODE
- Double down on the markets that are actually growing.
- Timing matters, stay sensitive to consumer trends and where your market is heading.
- Look for ways to create leverage in your business.
- One strong relationship can open many doors.
- Ambassador relationships can work but need to be genuine in order to succeed.
TODAY’S GUEST
Brad Staples is the Vice President of Marketing at Vooray. He oversees the high-level strategy of the brand and is involved in all areas of bringing the Vooray message to the market.
Visit Vooray at https://www.vooray.com
Connect with Brad Staples on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today's episode, Jordan and Sean take a high-level look at how a truly insane year has affected online retailers' ability to be profitable using paid ads. They conduct an interesting comparison with 2019, looking at each month and how performances in paid ad accounts match up. They emphasize that times like these will come again and share some ideas on what you can do to be ready.
KEY TAKEAWAYS FROM THIS EPISODE
- The bad months always come; and some thoughts on what you can do about it.
- Smaller accounts, below 10k per month are getting hit harder than accounts spending over 20k per month.
- The importance of seeing your situation on near term and long term time horizons.
- Talk to the people who already love your products, your VIP list.
- When is the best month to start running your deals and spend more on ads.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, we hear how Zell Crampton saw a growing pet ownership trend in the USA and turned his insight into a smash hit ecomm brand called Diggs. The consumer pet market is valued at 90 billion dollars annually and there was an opportunity to bring a premium product to market for discerning pet owners. Zell shares the two year process of product development, marketing and getting a capital intensive brand off the ground.
KEY TAKEAWAYS FROM THIS EPISODE
- To sell a luxury product, leverage irrational purchase behavior.
- Start with a great product, then use great marketing and creative to share the story of your brand.
- If you want to scale, target a big market!
- Resilience is critical for success.
TODAY’S GUEST
Zell Crampton is CEO and co-founder of Diggs. As an engineer and supply chain expert, he had the right set of skills to tackle the ambitious goal of bringing a beautifully designed, premium quality dog crate to market.
Visit Diggs at https://www.diggs.pet
Connect with Zell Crampton on LinkedIn
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, we hear from Sene Co-founder Mark Zheng on how he transitioned his custom-tailored clothing brand from brick and mortar retail into an e-commerce success. Mark shares how they achieved scale shipping one-off, made to order men’s and women's clothing worldwide, all without taking measurements!
KEY TAKEAWAYS FROM THIS EPISODE
- The importance of creating trust with your customers.
- Patience and thoughtful planning are critical when selecting the processes you implement in your business.
- Build brand awareness through influencer partnerships.
TODAY’S GUEST
Mark Zheng was working in healthcare consulting for fortune 500 companies before he co-founded Sene with his cousin, Ray. They wanted to reimagine how everyday clothing could be custom-fit to each customer while also being beautifully designed. Mark’s focus is designing the models used to calculate unique customer fits, the company’s operations, finance and marketing.
Visit Sene’s website at, https://senestudio.com
Connect with Mark Zheng on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Founder and chocolatier, Phillip Ashely Rix of Phillip Ashley’s Chocolates, shares how waking up from a dream in the middle of the night he decided he was going to be a chocolatier. How that moment then lead to starting his business a few year later selling chocolates in retail stores to their transition to only selling online now. Phillip shares with Jordan how his passion and inspiration in becoming the modern Willy Wonka, turned into sales. Learn how he built his business to be solely online, variables he had to consider, like packaging and cooling for his chocolate to ship through summer, and being innovative in creating a virtual chocolate boutique experience that is memorable.
KEY TAKEAWAYS FROM THIS EPISODE
- Selling online, specifically products such as chocolates, company owners have to consider a lot of variables -- packaging and how to keep your product from melting.
- Do not be afraid to sell online even if your entire industry is in retail.
- Avoid overspending on paid media out of pressure just because you think you need to.
- Pay a lot of attention to your market and demographic base to drive your marketing decisions.
TODAY’S GUEST
Phillip Ashley is a master chocolatier and founder of Phillip Ashley’s Chocolates. He aspires to be Willy Wonka of this age, creating and formulating chocolates you’ve never tasted before.
Visit his website, Phillip Ashley’s Chocolates and you can follow their Instagram account at @phillipashleyschocolates
Connect with Phillip Ashley Rix on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In todays episode, Shane Boudreau explains how working in different industries with a learning mindset has taught him how to scale businesses effectively. He talks about better ways to get rid of your stock that doesn't hurt the environment or pollute landfills. He also shares how to target and tap into different demographics with different kinds of strategies for your products.
KEY TAKEAWAYS FROM THIS EPISODE
- Persistence is key in getting your products moved.
- Repackaging and donating are better ways to get rid of your stock.
- Breakdown the steps you need to take to achieve your goal.
- Pinpoint your customer to provide them with the ads they want to see.
TODAY’S GUEST
Shane Boudreau is an experienced entrepreneur having started and run over 8 companies with a couple of exits with great returns. He currently is the CEO of LumberUnion. He is instrumental at analyzing complex business requirements, identifying performance gaps, while leading strategic initiatives to drive continuous process improvement in an agile environment.
Visit LumberUnion at https://lumberunion.com/
Connect with Shane Boudreau on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
eCommerce Growth Plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Today’s guest, Adam Bridgeman, CMO of Rhone, shares his insights on how they have scaled their brand from an idea between neighbours to becoming an industry leader in the Men’s Activewear and Lifestyle industry.
Learn how their commitment to building out authentic content, testing everything, reading every review and taking a deeper look at their marketing platform analytics helped them to scale. Adam also shares his personal insights into creating a family-oriented culture and why it is important when running a business.
KEY TAKEAWAY FROM THIS EPISODE
- Build a community if you want your brand to last a decade.
- Be committed to testing, negative or positive, that is a win and how you will succeed.
- Your ability to react quickly to your customers' reviews and respond (product development) is your competitive advantage.
- Small details of your personal life play a big part when you are running a business.
TODAY’S GUEST
Adam Bridegan is the Chief Marketing Officer at Rhone, the men’s premium performance lifestyle brand that was founded in 2014. Under Adam's direction, Rhone has seen Triple-digit growth year-over-year since it started and has become a retail leader.
Check out their men’s high-wear activewear products and connect with their community as well here https://www.rhone.com
Connect here with Adam on LinkedIn.
Simple read and big impact Scientific Advertising by Claude C. Hopkins
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Jordan talks with Jimmy Hickey, founder, and owner of Findlay Hats. Jimmy shares how their business started in the living room and grew into a nationwide and worldwide brand. Learn more about his inspiring story on product innovation, business sales and marketing, and brand management strategies from this episode. Make sure you got your pen and paper ready! This is a must-listen for startups!
KEY TAKEAWAYS FROM THIS EPISODE
- Findlay Hats paved the way to expand their business by visiting each of the 10 stores across the USA that were included in their first small wholesale order.
- Their marketing efforts focus on actively engaging their target audience through Facebook lives, building a community, and paid social media
- One-on-one conversations and video messages from Jimmy and their team to their customers to improve engagement, retention, and sales.
- If you don’t have the expertise to run effective ads, you should hire a digital marketing agency to run these. Have strong retargeting tactics in your paid advertising, despite bringing all this in house, Findlay Hats still uses an agency for their retargeting.
- Fine-tune your landing pages to align with your prospecting and retargeting funnels.
- Establish your brand's identity by driving video campaigns with a mix of high and low productions.
- Boost your social proof through engagement campaigns for current selling ads. This helps the engagement, social proof and will pay for the campaign itself!
- After a down year, pivoting and adjusting their offer to focus on sustainability has led to now being back in a position of scaling.
- Be persistent!
TODAY’S GUEST
Jimmy Hickey is the founder and owner of Findlay Hats, a highly fashionable and functional brand that started in 2004. Findlay Hats is a customer-centric business with more than 100,000 community members. The business expanded organically without any investors, outside funding, or any famous influencers. From the garage production, Findlay moved into a 5,500 sq. ft. space to accommodate their growing product demands.
Check out Findley Hats at https://www.findlayhats.com/.
Connect with Jimmy Hickey at LinkedIn.
Follow Jimmy’s latest happenings on Instagram: @jimmyhickey
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Jordan speaks with Kim Lewis, CEO, and Co-Founder of Curlmix - clean beauty hair products for curly hair. Kim shares how their business pivoted until their successful breakthrough with millions of dollars in just a couple of years! Learn more about their marketing strategies, how they sought help from investors to fund their business, and how they finally got featured in Shark Tank’s Season 10. You won’t afford to miss this insightful episode!
KEY TAKEAWAYS FROM THIS EPISODE
- Kim saw the need to manufacture and mass-produce their own effective hair care products for curly hair which were hard to find in the market.
- Kim and her husband courageously pivoted three times in their business, always learning from each experience until they discovered the massive need for their new products. This business breakthrough scaled from $100,000 revenue to $5.5 million dollars!
- When they reached millions of sales, they started to run email marketing to reach new customers.
- Always wear a learner’s hat. Seek advice and guidance of expert coaches who are beneficial for your business success.
- Keep on learning eCommerce best practices from the business people in your network.
TODAY’S GUEST
Kim Lewis is the CEO and co-founder of CurlMix, an innovative clean beauty hair products for curly hair. She and her husband, Tim has quickly shifted CurlMix into a multi-million dollar brand - a major business breakthrough in just a couple of years. Currently, they run a manufacturing facility in Chicago and employ full-time staff and people of color in their community.
CurlMix has been notably featured in Shark Tank and published in Refinery29, Ebony Magazine, and ABC TV.
Visit CurlMix’ website and explore its products.
Connect with Kim Lewis at LinkedIn.
Follow Kim and her husband’s whereabouts on Instagram: @kimandtimlewis
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Jordan and Sean talk about how you can find out what your eCom business is worth. Mindful Marketing and Clearbanc have partnered to help you know your exact value, by learning what metrics matter the most to your business growth, performance, and overall valuation. You will learn lots of valuable insights in this episode, so take notes and when you’re ready to find out how your business is doing, check out Clearbanc’s valuation tool.
KEY TAKEAWAYS FROM THIS EPISODE
- Clearbanc’s valuation tool can help you analyze your market position, revenue projection, and growth potential against your competitors.
- The valuation data can help you know if you are on the right track.
- Learn information about your company’s growth and know whether or not you would want to sell it.
- Clearbanc funds online businesses making over 10K USD per month.
- The following data are carefully looked at during the valuation process: Ad Spend, ROAS, Revenue, Cost of Acquisition, Average Number of Orders, and more.
TODAY’S FEATURED EPISODEMindful Marketing has partnered with Clearbanc to provide you with financial tools to grow your business. Clearbanc is offering a FREE valuation for your business advantage. It can help you see the current insights about your business performance on weekly comparative data. Clearbanc can also connect you to interested buyers of your business and even network you to interested investors.
Know your company’s worth now! Access your FREE valuation here.
Visit Clearbanc’s website here.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In today’s episode, Jordan speaks with Muvez owners Eric and Ryan Cruz. They share the story of their journey to success, from starting up, to getting funded by Shark Tank, to scaling up massively today. You will learn a lot about their business strategies and how they innovated more product variations to cater to other target audiences.
KEY TAKEAWAYS FROM THIS EPISODE
- Muvez is a dual-sole slipper that you can easily change at your convenience.
- They were approached by Shark Tank to pitch their product and they successfully got funded.
- Moving on to the next level after the Shark Tank experience, Muvez expanded its product innovation to creating shoe variants for women.
- They collaborated with various marketing agencies to build their brand
- From their experience as a startup, they advise new entrepreneurs or startups to let go of the pressure and find the right marketing agency for your business. In their case, they intentionally hired an experienced marketing agency with a proven track record in working for a footwear line.
- They also advise budding entrepreneurs to come as a learner and to focus on long-term strategy rather than short-term success.
TODAY’S GUEST
Eric and Ryan Cruz are the owners of Muvez, an innovative footwear brand in New York City established in 2016. Their mission is to create a kind of footwear that highly satisfies its users with a balance of amazing aesthetic, functionality, and unrivaled comfort. Favored by Shark Tank, their business was successfully funded in 2019 which paved the way for them to expand their reach by adding product variations for women. Muvez is a brand that highly commits to its customers.
Find out more about Muvez at LinkedIn or visit their website at https://www.muvez.co/.
Connect with Eric at LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Today’s guest is passionate about empowering businesswomen, leadership, and business development. Jordan chats with Jennifer DiPasquale, President, and Co-Founder of Women in Retail Leadership Circle and Total Retail, to share about the benefits of having a high-level network community and how asking for feedback is key to providing your community with what they want. Learn what inspired Jennifer to establish Women In Retail and how they’re growing their network to provide valuable business help for executives navigating these challenging times of Covid-19.
KEY TAKEAWAYS FROM THIS EPISODE
- Women In Retail offers a high-level network community that empowers all its members to excel in their profession and business leadership.
- Get the feedback of your network or customers to specifically address their pain points.
- Always think of how you can be helpful to your target audience.
- Targeting a niche group requires careful marketing.
- Think of how you can serve others first before serving yourself. When you help others first, brand growth follows.
TODAY’S GUESTJennifer DiPasquale is the President & Co-Founder of Women in Retail Leadership Circle and Total Retail. She is passionate about building women retailers and leading brands through high-level networking events and exclusive content channels.
This October 2020, Women In Retail Leadership Circle is offering a month-long virtual event, Women In Retail Leadership Days. Be equipped by learning from inspirational and informative speakers, leading retail executives, professional development workshops, networking opportunities, fun activities, and much more!
Visit her websites, Total Retail, and Women In Retail.
Connect here with Jennifer on LinkedIn.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
What type of Abandoned Cart email marketing campaign should you create that will double your wins?
Today’s guest is a known expert in Email Marketing with an incredible proven track record in revenue growth. Jordan sits with Lewis Fausset, COO of Patrick Adair Designs, to hear how he drives a content-first approach to produce successful email campaigns that get read, but also drive readers to their website. Learn from Lewis what type of email marketing approach worked well in converting abandoned carts. Plus, get more eCommerce business tips that can improve your customer engagements and conversions.
KEY TAKEAWAYS FROM THIS EPISODE
- Build your community and long-term brand equity through Email Marketing.
- Make your content fun to read and with value-added.
- Work on a content strategy that highlights your brand uniqueness.
- Use customer support inbox or live chat to retarget abandoned carts.
- Define your email sequence flow to convert purchases.
- Manage the profitability of your marketing - know your attribution time, cost of products, etc.
TODAY’S GUEST
Lewis Fausset is Patrick Adair Designs’, Chief Operations Officer, whose expertise in business operations and marketing has yielded to massive growth. They scaled to over $165,000 of monthly revenue by leveraging a social following of over 750,000 youtube subscribers. He is also passionate about building other brands as a business and marketing consultant. To date, he has consulted on over 8-figure annual revenue for clients.
Check out Patrick Adair Designs’ website and their Youtube Channels.
Connect with Lewis on LinkedIn.
You can also follow him at Twitter: @lewiswf
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
Ep 107 - Scale Your eCommerce Business with Subscription Services with John Roman, CMO of Battlbox
Can you integrate a subscription service to your business and fully benefit from it?
In today’s episode, Jordan talks with John Roman, Chief Marketing Officer of Battlbox about how they started a subscription service brand. They also discuss what they look at when considering a possible acquisition as well as Facebook Ads spend. You will get tons of knowledge from this expert!
KEY TAKEAWAYS FROM THIS EPISODE:
- Fully understand if an acquisition will integrate into your current ecosystem.
- You should be passionate about your brand.
- When you transition to a subscription service, always look at your current inventory and the types of your audience.
- Learn to diversify.
- Never be afraid to try everything on Facebook Ads.
TODAY’S GUEST
John Roman is the Chief Marketing Officer of Battlbox, a monthly subscription company for hand-picked outdoor, survival, EDC, and other cool gear. They successfully integrated five subscription brands that continue to scale their business. If that wasn't enough, Southern Survival is currently a Netflix’ Original Series, which features products tested by the Battlbox Crew.
Visit Battlbox website at https://www.battlbox.com/
Connect with John Roman on Linkedin.
You can also follow his activities at @johnnyromes on Instagram.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
What will you do when uncontrollable events push your business to the end of the rope? How do you bounce back? How far are you willing to take risks to recover?
Today’s featured guest has been through the ups and downs of an entrepreneur. Jordan interviews Zain Subhani, CEO of Skyline Brands, who shares his inspiring story of bouncing back from the $2 million debt as a startup. This episode highlights entrepreneurial lessons that you would only learn in the school of life. Be inspired by Zain’s experience and how Skyline Brands even made it to INC Magazine’s Top 500 Private Companies in America!
KEY TAKEAWAYS FROM THIS EPISODE
- Assess why the debt happened.
- Learn how to accept events that are beyond your control.
- It’s okay to be in debt as long as you can back it up.
- Relationships are the keys to the business. Never burn bridges.
- Tap into your network and resources.
- Be creative in promoting and expanding your business.
- Convey the value you are offering.
- Keep on challenging your brand by asking the question: Is this scalable?
TODAY’S GUEST
Zain Subhani is the CEO of Skyline Brands, known for Aria Air Fryers - America’s Leading Air Fryer Brand. Zain has been driven with the desire to add accessible value to people. His interest in the manufacturing business was influenced by their family business and his exposure to the industry network. With the help of friends and trusted network in the business, Zain established production factories and offices in Hong Kong and China.
Check out their website at https://ariaairfryer.com/
Connect with Zain on Linkedin.
You can also follow her activities at @ceozainsubhani on Instagram.
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here.
In today's episode, we are featuring Blake Pinsker, former VP of Marketing at MVMT Watches and now the CEO of US vs THEM Agency. Jordan and Blake talk about what it takes to grow a zero to nine-figure brand.
Learn how Blake significantly contributed to the huge growth of MVMT Watches not only through digital marketing but by building an emotional connection with their customers. He shares his experience in running Facebook ads and using micro-influencers to scale the business. You will walk away with a lot of strategic marketing tips on how to build and grow your brand!
Learn more about US vs THEM:
https://uvtagency.com/this-is-us
Connect with Blake Pinkser on LinkedIn:
https://www.linkedin.com/in/blakepinsker/
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Jordan and Sean share the best tactics to lower your ad costs for your Black Friday campaign.
Learn how you can spend a lot less and make a lot more with your ads to acquire customers. Know how email lists, SMS lists, and Facebook Pixel will work effectively during this massive sale of the year! Plus, Jordan, and Sean share a bonus strategy that will help you wise up in running your ads for the Black Friday. Don't miss these key strategies!
Discover more about the SMS lists from Episode 86 here - https://podcasts.apple.com/ca/podcast/ep-86-case-study-how-little-lively-grew-high-revenue/id1480733021?i=1000485688135
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Jordan interviews Cari Anne Cashon of Techtronic Industries about shifting perspectives and disrupting the structure of an established brand to not only rely on brand awareness in todays eCommerce marketplace. Techtronic Industries is best known for their brands, Hoover, Dirt Devil and fall under the parent company which includes brands like Milwaukee Tool, RYOBI and Hart Tools.
You will learn a lot from Cari Anne's strategy "Test and Learn" and how she uses this to scale her brands through Amazon, Quora, and other platforms with paid advertisements. Also, get insights into consumer behaviour on the digital market; the need for authentic content; and how she leads her team to act quickly and always be learning in an ever changing digital marketing and eCommerce space.
Learn more about Techtronic Industries here:
https://www.ttigroup.com/
Connect with Cari Anne Cashon on LinkedIn here:
https://www.linkedin.com/in/cariannecashon/
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermin
In todays episode, we bring a new format to our show with a live consulting session. Join Jordan and Casey Dworkin of Sylven New York as they sit down for a live consulting session to work through an eCommerce Growth Plan to help Casey scale.
This special episode provides you insights into Jordans process at Mindful Marketing when working with clients to deliver their eCommerce Growth Plan to scale their online ads. Observe how Jordan facilitates this session with Casey to pick apart their facebook ads to highlight not only what is working and what needs improvement; but also providing an actionable plan and strategies to scale moving forward. You will learn tons of strategies from this one, so better take notes so you can also evaluate your own brand.
Sylven New York is a luxury sustainable footwear brand founded by Casey Dworkin.
Learn more about and shop at:
https://sylvennewyork.com/
Connect with Casey Dworkin at:
https://www.linkedin.com/in/casey-dworkin-1091bb23
If you want to learn more about the eCommerce Growth Plan for your brand click here:
https://mindfulmarketing.co/products/full-growth-plan
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Jordan talks with Kyle and Brad of Ripcord Brands on holistic brand management.
These Amazon experts provide guidance to clients on how they can scale their business on the Amazon platform. They also share how much of their success is due to having key people in the right role in their business. This is a great episode that you wouldn’t want to miss!
Learn more about Ripcord Brands:
https://www.ripcordbrands.com/
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this podcast episode, Jordan interviews NFL player turned entrepreneur, Chris Gronkowski about the beginnings and success of their product, Ice Shaker.
Chris saw the need of creating a better protein shaker bottle to lessen the issues he and other athletes were experiencing. After being featured in Shark Tank, Ice Shaker has sold millions. Learn more about their scaling secrets and how they are adding value to their customers.
Learn more about Ice Shaker and buy their products here:
https://www.iceshaker.com/
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this podcast episode, Jordan interviews Chas Fox of Micro Mark to hear how he went from playing in the NFL to turning around eCommerce companies. You will also hear how collaborating with other brands to create products together can help you scale your eCommerce brand! Chas also shares insights from his dissertation on Amazon.
Check out Chas, another Amazon-expert, share how they’re using third party sellers, efficient eCommerce turnaround and more tips on business leadership.
Learn more about Micro Mark:
https://www.micromark.com/
Connect with Chas Fox:
https://www.linkedin.com/in/chasfox
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this episode, Jordan and Sean discuss how impactful gated launches are in generating huge sales.
You’ll learn the best strategy to convert your leads from SMS lists and VIP Groups, how Little and Lively Clothing got a huge conversion rate by strategically targeting specific audiences and the psychology behind the gated launches.
If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!
https://mindfulmarketing.co/apply
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Want to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind
In this podcast episode, Jordan interviews Jesse Kauffmann from ShippingTree to learn when you need to reach out to a third-party fulfillment for your eCommerce business.
Learn how ShippingTree helps a lot of eCommerce entrepreneurs save time and manage their order fulfillment. Get to know their step-by-step logistics process from order placement, inventory, and returns. Listen to the full episode to know how your business can possibly collaborate with them.
Learn more about Jesse and ShippingTree:
https://shippingtree.co/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about how a Mastermind group can help you big time as entrepreneurs.
From this podcast learn how an exclusive community, like a Mastermind group, can help you grow in business leadership and expand your network. Learn what a Mastermind group is and what topics are typically discussed. Plus, Mindful Marketing is starting its own eCommerce Mastermind for FREE! Listen to this podcast to know more about the exclusive group and how you can be part of it.
Apply to join our mastermind here:https://mindfulmarketing.co/mastermind
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculators
Register for a webinar here: https://mindfulmarketing.co/free-webinar
In this episode, Jordan interviews David Wachs, CEO of Handwrytten, about the impact on sending personalized thoughtful handwritten messages to your customers.
Learn how you can integrate handwritten messages into your customer experience strategies. David also shares how these thoughtful handwritten notes have helped their clients achieve their most successful marketing campaigns to date!
Find out more about David Wachs:
https://www.linkedin.com/in/davidwachs
Check out Handwrytten's website:
https://www.handwrytten.com/
Does your brand have at least one year of sales history with the ability to handle explosive growth? We're currently accepting one new brand a month from the podcast - Apply Now!
https://mindfulmarketing.co/apply
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the latest best practices in eCommerce business.
From this podcast, you'll find out more how VIP groups, SMS Listing, YouTube Ads, Amazon Listing, and Social Proof Acceleration are becoming today's game-changer in the eCommerce industry.
Does your brand have at least one year of sales history with the ability to handle explosive growth? We're currently accepting one new brand a month from the podcast - Apply Now!
https://mindfulmarketing.co/apply
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In Episode 93, Jordan interviews Kristie Stumpf of John’s Crazy Socks about building outstanding customer experience and hiring people with different abilities.
John Crazy Socks’s fulfillment team is mostly made up of people of a differing ability. Find out how they were able to hire, train, and supervise these employees. Also, learn how John’s Crazy Socks built its reputation as a trusted brand and how they go beyond giving an outstanding customer experience to their buyers.
Learn more about John’s Crazy Socks here:
https://johnscrazysocks.com/
https://www.facebook.com/johnscrazysocks/
Find out more about Kristie Stumpf from John’s Crazy Socks here:
https://www.linkedin.com/in/kristie-dembinski-stumpf-7547519a
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Suzanne Of Private Packs here:
https://podcasts.apple.com/ca/podcast/ep-91-how-ecommerce-brands-can-use-crowdfunding-to-succeed/id1480733021?i=1000487331416
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk through the Do's and Don'ts on refreshing your ad creative for more effective targeting.
From this podcast you will learn:
- Ad Creative Best Practices
- The Do’s and Don’ts for your Ad Images and Videos
- Latest and Effective Layouts for Your Ad Creative
- The Best Content for Your Ad Creative
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In today's episode, Jordan speaks with Suzanne from Private Packs on how she's able to raise money and awareness through crowdfunding!
Suzanne talks about different ways to use crowdfunding and what she learned about various crowdfunding platforms to start a campaign. She also talks about why it is important to have your operations set up prior to launching a campaign. She lets you in on how she is building their community and her marketing strategy on social media.
Find out more about Suzanne from Private Packs here:
https://privatepacks.com/
https://www.instagram.com/privatepacks/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Jason Boyce of Avenue7Media here:
https://podcasts.apple.com/ca/podcast/ep-89-how-to-optimize-your-amazon-listing-and-earn-10x-more/id1480733021?i=1000486600631
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about sending personalized videos and how you can use it to scale your e-commerce brand.
Jordan and Sean walk through how to use personalized video reach-out's to make a good impression with your first-time customers and take your customer relationship to the next level. They also chat through a number of different use cases, including how you can use personalized videos to recover abandoned carts. In this episode Jordan and Sean also share different resources and the tools you need in order to get started.
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlines
In today's episode, Jordan interviews Jason Boyce of Avenue7Media going deep into Amazon Selling.
With almost two decades of online retail experience through Amazon, Jason shares valuable insights about the bestsellers, strategic tools, buyer’s behavior, selling optimization, and more!
Find out more about Jason Boyce from Avenue7Media here:
https://www.avenue7media.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Fran of TomboyX here:
https://podcasts.apple.com/ca/podcast/ep-87-scale-your-e-commerce-brand-through-serving-specific/id1480733021?i=1000485928885
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about Social Proof Acceleration (S.P.A.) Marketing and why you should use this strategy.
You will learn:
- The reasons why you should use Social Proof Acceleration (S.P.A.) Marketing.
- The benefits of S.P.A. Marketing
- The investment you need to run this type of marketing.
- The crucial need for relationships and networks of influencers
- When is S.P.A. good for your business.
Learn more about Social Proof Acceleration here:
https://mindfulmarketing.co/social-proof-acceleration
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Fran from TomboyX about scaling up massively online through serving a specific niche and creating a unique product.
Fran describes the process and advantages of transitioning to a third-party distributor and their main reason behind doing it. She talks about the importance of knowing which things are urgent and important in order to deliver a great product. She also shares how their team reaches out to customers to improve their product sizing and provide great customer service.
Find out more about Fran and TomboyX here:
https://tomboyx.com/
https://www.instagram.com/tomboyx/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Nathan Hirsh from Outsource School:
https://podcasts.apple.com/ca/podcast/ep-85-onboarding-virtual-assistants-for-your-business/id1480733021?i=1000485224237
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Sean interviews Jordan about Little & Lively and how they grew their SMS list over the last 60 days.
Jordan explains the reason why they added SMS as part of their marketing strategy and how they implemented it by pairing it with their Facebook VIP group. He also goes in-depth, talking about the results they received within 60 days and shares some tips on how to become successful in SMS marketing.
Learn more about Little and Lively here:
https://www.littleandlively.com/
https://www.instagram.com/littleandlively/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here:
https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In Episode 85, Jordan speaks with Nathan Hirsh from Outsource School about Virtual Assistance.
Nathan details step-by-step how to hire virtual assistants and what to look out for. As well, learn what tasks you can delegate to virtual assistants and how you can gain more focus on business development.
Find out more about Nathan Hirsch from Outsource School here:
https://www.outsourceschool.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Trevor Crotts Of Buddy Brands here:
https://podcasts.apple.com/ca/podcast/ep-83-implementing-augmented-reality-on-shopify-trevor/id1480733021?i=1000484020339
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, When to Hire A Facebook Ad Agency, Jordan and Sean talk about different reasons why and when you need to get an ad agency to run your Facebook ads.
Gain more clarity on your marketing strategies.
Learn more about:
- Key decision-making points in getting an agency for your Facebook Ads
- The rule of thumb in hiring an Ad Agency
- Benefits of having an Ad Agency for small business owners, startups and entrepreneurs
- In-house Facebook Ads Specialist vs Ad Agency
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here:
https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Trevor Crotts from Buddy Brands about Augmented Reality on Shopify.
Trevor talks about how they built Buddy Brands to serve dog owners. He shares how he dealt with various brand channels and product pricing. He also shares different insights into how Augmented Reality on Shopify engages customers with superb user experience and gives some pointers on how process automation works.
Find out more about Trevor Crotts from Buddy Brands here:
https://www.buddybrands.pet/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with McKenzie Bauer from Thread Wallets here:
https://podcasts.apple.com/ca/podcast/ep-81-understanding-your-ideal-customers-to-grow-your/id1480733021?i=1000482295775
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean share the key reasons why creating a VIP group on Facebook is a must.
Building your own community group on Facebook can powerfully impact your eCommerce success.
Learn more about:
- Why should you create a VIP group?
- What is the best size of a community group?
- When is the right time to target your clients to engage in your VIP group?
- How often do you need to engage your VIPs?
- What perks can your VIPs get from your Facebook community?
- Do you still need to run ads in your VIP group?
- How will your VIP group help contribute to your business growth?
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here:
https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers.
McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and SMS marketing. She also shares more great tips for scaling your business, especially for those starting up.
Find out more about McKenzie Bauer from Thread Wallets here:
https://www.threadwallets.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Abbey and Mike from Coffee Over Cardio here:
https://podcasts.apple.com/ca/podcast/ep-79-how-to-become-successful-in-micro-influencer/id1480733021?i=1000479668243
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, part 6 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk about budget and time management.
Effectively track your ROAS by setting the right key performance indicators and being on top of your budget and time in running ads.
Here are some of the things you need to consider:
- What KPIs do you need to know?
- How much are you willing to pay to acquire customers?
- How much time should you spend in your ad account each day?
- How do specialists and agencies manage ads vs. do-it-yourselfers?
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here:
https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign.
Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.
Find out more about Abbey and Mike from Coffee Over Cardio here:
https://coffeeovercardio.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Akiva Prell from Creative Capital here:
https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlineo
In this episode, part 5B of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about Lookalike Audiences.
They define what a Lookalike audience is, and how Facebook targets your audience based on a list you've imported. They also talk about why purchasers will always be your best audience and how you can create different lookalike audiences based on the purchase value. They also go in-depth on the kind of seed audiences you can create lookalike based off of.
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Akiva Prell from Creative Capital about different ways to fund your e-commerce brand.
Akiva explains how they help e-commerce businesses by creating ad campaigns and deploying them using their own money starting from 100 dollars a month. He also talks about the e-commerce capital problem and how to use your capital in the most intelligent useful way.
Find out more about Akiva Prell and Creative Capital here:
https://agncgroup.com/creativecapital/
https://www.linkedin.com/in/akiva-prell-90317516a/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Jake Newbould from Piglet here:
https://podcasts.apple.com/ca/podcast/ep-75-lowering-your-cost-acquisition-using-campaign/id1480733021?i=1000477748266
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, part 5 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about targeting.
Knowing who your customers are is an important step for a successful ad campaign and it's crucial that you target those who are interested in your products or services. Facebook offers a broad range of targeting options but how do you know if you are targeting your audience precisely?
Here are some of the things we look at when it comes to targeting:
- Are you testing multiple audiences?
- Are you segmenting your audiences by traffic level?
- Are you making sure that your audiences are separate?
- Is your cold audience large enough?
- Are you running ads on multiple placements?
- Are you treating all demographics the same?
- Is there enough variety in your audience targeting?
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jake Newbould from Piglet about what he's doing to lower his acquisition cost and scale campaigns massively during this time.
They talk about how PR can bring referral traffic to your website and increase your page and domain authority. They also talk about why your ad creative and offer play an important role when running Facebook ads. They also go in-depth on lookalike audience and campaign budget optimization.
Find out more about Jake from Piglet at:
https://www.pigletinbed.com/
https://www.instagram.com/pigletinbed/
Optimize your product images:
https://feedonomics.com/
How Brands Grow by Byron Sharp:
https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/1511383933
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, part 4 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS), Jordan and Sean talk all about ad creative.
They talk about different types of ad creative and many ways to know whether your ad creative is working or not. They also talk about testing images vs. videos on different ad sets and using different creative on retargeting ads.
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Mike and Joe from Build Assets Online about dropshipping and how you can use it to profitably accelerate your business.
Mike and Joe talk about the ins and outs of dropshipping and what it is really all about. They also talk about the type of products that you can dropship and how you can market it to the right people. They also go in-depth, talking about the process of the long buying cycle.
Find out more about Mike and Joe from Build Assets Online at:
https://www.buildassetsonline.com/
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Beatrice of Honeypot Co. here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about part 3 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the ad copy.
What is ad copy? Copy stands for copywriting. It's the messaging that you use in your ads directly. This would be your ad text, ad headline, call to action, and newsfeed description.
6 pinpointed ways to know whether your ad copy is working or not:
- Does your ad copy call your audience out?
- Does your ad copy identify a pain point?
- Does your ad copy offer a solution?
- Is your ad copy simple?
- Is your ad copy conversational?
- Does your ad copy speak in the language of the target audience?
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Beatrice from the Honeypot Co. about how she built and scaled her brand organically.
Beatrice shares some of the amazing opportunities that they had in the past including her controversial TV commercial ad with Target and how it helped increase her brand exposure with Public Relations. She talks about how she scaled her brand organically through social media and by taking every speaking engagement opportunity.
Find out more about Beatrice and Honey Pot Co. at:
https://thehoneypot.co/
https://www.instagram.com/thehoneypotco/
The Secrets of Secrets Book by Osho:
https://www.amazon.com/Secret-Secrets-Golden-Flower/dp/1780289979
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Listen to our previous interview with Darci from Pink Desert here:
https://podcasts.apple.com/ca/podcast/ep-69-why-its-important-to-niche-down-to-grow-your/id1480733021?i=1000475783805
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about part 2 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS) - the offer.
You can run the best possible funnel but if you don't have a good offer, it is all gonna fall flat!
What is an offer? It's what you are presenting to your buyers - it is not the product. It's how the product is going to change your customers' lives, what they're gonna get from the product, and how it solves the problem. Often times, the offer is something that gets overlooked and a lot of people don't know how it differs from their products.
Important questions to know if you have an outstanding offer:
- What is unique about your product?
- Who does it help?
- How does this product help them?
- Have you clarified how this product improves an average day?
- Are you clear on what problem this product solves?
- Are there any current promotions or discounts that you can offer?
- What are the features and benefits?
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonlin
In this episode, Jordan speaks with Darci from Pink Desert about why it's important to niche down and offer exactly what your customers want.
Darci shares how she scaled her brand through organic Instagram marketing and working with influencers. She talks about why it's important to hire additional help to grow your business faster and why networking with other business owners is crucial in an entrepreneurial journey.
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Find out more about Darci and Pink Desert at:
https://www.thepinkdesert.com/
https://www.instagram.com/pinkdesert/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Ombraz Sunglasses here:
https://podcasts.apple.com/ca/podcast/ep-67-scaling-focus-simplicity-ombraz-sunglasses/id1480733021?i=1000474496036
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about part 1 of a six-part series on 6 small tweaks to double your return on ad spend (ROAS).
They talk all about marketing funnel and why you should use different messaging and creatives for each funnel.
What is a marketing funnel? It's the way that you get people into your ecosystem. It's how your customer interacts with you at different stages.
5 levels of a marketing funnel:
Level 1 - people who never heard about you
Level 2 - people who have engaged with your brand
Level 3 - people who have gone to a product page but have not added to cart
Level 4 - people who have added to cart
Level 5 - people who have purchased a product from your page
Marketing funnel checklist:
- Does your funnel include interest-based targeting?
- Does your funnel include relevant ads?
- Does your funnel include relevant offers?
- Does your funnel include a sales page?
- Does your funnel include a retargeting campaign for page visitors?
- Does your funnel include a retargeting campaign for abandoned carts?
- Does your funnel include a retargeting campaign for to cross-sell to purchasers
Marketing Calculator:
https://mindfulmarketing.co/marketing-calculator
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jensen and Nikolai from Ombraz Sunglasses about tactical marketing that helps them achieve their brand goals.
They share an interesting story on how they started their brand and how they successfully launched their product through crowdfunding. They also share how hands-on approach to marketing and hyper-focus on branding help them grow their brand online.
Find out more about Ombraz Sunglasses at:
https://ombraz
https://www.instagram.com/ombraz/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Dean Dutro of Worth Ecommerce here:
https://podcasts.apple.com/ca/podcast/ep-66-increase-your-profits-email-sms-marketing-dean/id1480733021?i=1000473993706
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Dean Dutro from Worth Ecommerce about the ins and outs of Email and SMS Marketing.
Dean talks about where you should start with email marketing and the email flows that produce the greatest ROI. He shares some techniques and best practices on how to keep your email list clean and also goes in-depth explaining about SMS marketing.
Find out more about Dean and Worth E-commerce at:
https://www.linkedin.com/in/deandutro
https://worthecommerce.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Steven Borelli of Cuts Clothing here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the list of 100 fastest declining product categories during COVID.
They talk about why it is important to have a unique selling proposition and how you should position your brand correctly during this time. They also talk about some of the things you can do if your brand is included in the fastest declining categories.
The full list of Product Categories
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Have an e-commerce business of your own?
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https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Steven Borelli from Cuts Clothing about practical and tactical ways that you can get your clothing in the hands of mega influencers without paying a dime.
Steven talks about the current marketing strategy that works for their brand during the COVID crisis. He talks about how they're able to scale online by sending free products to people who they think would be a fan of their products and by working with Youtube Influencers. He also talks about why it is important to have authentic messaging, great product, and patience to do one thing a time.
The All-In-One Influencer Marketing Software:
https://grin.co/
Find out more about Steven and Cuts Clothing at:
https://cutsclothing.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Tim of Vincero Watches here:
https://podcasts.apple.com/ca/podcast/ep-62-why-its-important-to-know-your-numbers-tim-vincero/id1480733021?i=1000472497577
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
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Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the 100 product categories that are doing well right now and how you can pivot if you are not one of those categories.
They talk about why the situation right now is a massive wake up call for brick and mortar businesses and what you can do as a store owner to survive in this situation. They emphasize on thinking about your customer's needs and feelings and why you should think strategically to add value to your customers.
The full list of Product Categories
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Tim Nybo from Vincero Watches about why it's important to know your numbers to scale your business online.
Tim shares the effects of COVID on their business and how they're able to successfully deal with it. He talks about how they're aggressively spending on the marketing side and doing it a bit differently to fit the current situation. He also shares about influencer marking and why it's important to know your numbers by heart to strategize correctly.
Find out more about Tim and Vincero Watches at:
https://vincerowatches.com/
https://www.instagram.com/vincerowatches/
Listen to our previous interview with Jon Morrison here:
https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jake from Coconut Bowls about their current marketing strategy during the COVID crisis.
Jake shares what's working for them during the COVID crisis. He talks about how they're able to have their customers do marketing for them by using Instagram for what it is created for and using it as a tool to start a conversation rather than selling. He also shares their success in SMS Marketing and how they're able to get 20x return on investment.
SMS Marketing App:
https://www.attentivemobile.com/
Find out more about Jake from Coconut Bowls here:
https://www.coconutbowls.com/
https://www.instagram.com/coconutbowls/
Listen to our previous interview with Kyle Sulerud here:
https://podcasts.apple.com/ca/podcast/ep-60-the-ins-outs-of-youtube-ads-with-kyle-sulerud/id1480733021?i=1000471729832
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Kyle Sulerud, a Youtube Ads Expert from Ad Leg.
Kyle talks about how you should use Youtube Ads, and why you need to have a sales process in place before using it. He explains the differences between Youtube Ads and Facebook Ads. He also talks about the type of video that works great on Youtube and provided some tactics on how to target a specific audience.
Find out more about Kyle Sulerad at:
https://adleg.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Jon Morrison here:
https://podcasts.apple.com/ca/podcast/ep-58-4-different-types-characters-that-emerge-during/id1480733021?i=1000470816049
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Chris Shipferling and Jason Sommervill from Global Wired Advisors about what's going on in the world today and what after the crisis could potentially look like.
Jason and Chris talk about the impact of Coronavirus in many businesses and how it's reshaping the e-commerce industry. They also share great insights on what people can do in order to keep a healthy business and why now is a good time to get educated and reflect.
Find out more about Chris and Jason here:
globalwiredadvisors.com
cs@globalwiredadvisors.com
Listen to our previous interview with Raitis from Printful here:
https://podcasts.apple.com/ca/podcast/ep-57-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingon
In this episode, Jordan speaks with Jon Morrison from Get Clear Consulting about the 4 different types of characters that emerge during a crisis.
Jon explains what a story brand is and why it's a powerful tool in marketing. He shares the importance of changing your messaging and appropriately positioning yourself during this time. Jon shares a lot of wisdom in this episode and describes the different types of characters during a crisis.
The four different characters in a story:
- Victim
- Villain
- Hero
- Guide
Find out more about Jon Morrison at:
https://getclearsites.com/
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Listen to our previous interview with Raitis of Printful here:
https://podcasts.apple.com/ca/podcast/ep-58-stop-spending-on-non-essentials-to-save-your/id1480733021?i=1000470435605
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Raitis from Printful, a print-on-demand company, about what they are currently doing during the COVID crisis.
Raitis talks about the different phases that they had to go through during the COVID crisis and some of the big steps they took to maintain their business in the current situation. He explains the process of their print-on-demand products, adding a Printful app to e-commerce platforms, and what makes their products stand out from their competition.
Find out more about Raitis and Printful at:
https://www.printful.com/
https://www.instagram.com/printful/
Listen to our previous interview with Maurice of CMC Gold here:
https://podcasts.apple.com/ca/podcast/ep-55-set-small-goals-make-them-happen-maurice-cmc/id1480733021?i=1000470105574
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingon
In this episode, Jordan and Sean talk about the type of marketing language to use during the COVID crisis.
It's a strange time we're living in but that doesn't mean you should stop selling your products. In fact, this is the perfect time to connect with your audience in a much deeper way. It's time to think about what your customers feel and fulfill their needs through your products. Keep speaking to people and be available to those who need what you're selling.
Here's how you should do your marketing during this crisis:
- Watch your tone
- Focus on helping, not selling
- Build a community
- Be creative
Register for a webinar here: https://mindfulmarketing.co/free-webinar
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Maurice from CMC Gold about some of the pivots they've had to make, as well as setting goals effectively.
Maurice shares how their brand started from designing party supplies to selling different baby decors and other essential baby products online. He also shares some of the apps that help them recover abandoned carts through Facebook Messenger and SMS.
Abandoned Cart Apps:
https://recart.com/
https://smsbump.com/
Find out more about Maurice and CMC Gold at:
https://cmcgold.com.au/
https://www.instagram.com/cmc.gold/
Listen to our previous interview with Devin and Anne of Happy Sloth Co.
https://podcasts.apple.com/ca/podcast/ep-53-why-its-okay-to-be-lazy-devin-anne-happy-sloth/id1480733021?i=1000468971162
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
To help out all of the ecommerce business owners out there in these uncertain times, we're launching a free marketing webinar series devoted to helping and educating ecommerce store owners.
As business owners, the economic developments brought on by COVID-19 have for some, been a cause for concern and anxiety. Common questions being asked are: What does a potential downturn look like for my business? How long will it last? Will I lose revenue? What should I do to make it through? Etc.
We’ll walk through what we’ve been seeing in the digital marketing space right now, whats working and whats not, and how you can run the best compaigns possible to ensure your ecommerce store is profitable in these uncertain times.
We're here to help. We're in this together. We got you.
Register for a webinar here: https://mindfulmarketing.co/free-webinar
In this episode, Jordan speaks with Devin and Anne from Happy Slot Co. about the first hire that you should make and where you should go from there.
They talk about knowing when to let go and bringing more people on to make time for things that matters the most. They also talk about their success in Google shopping and organic Instagram growth.
Find out more about Happy Sloth Co. here:
https://happysloth.co/
https://instagram.com/happyslothco
Listen to our previous interview with Christina Stevens from Sdara Skincare:
https://podcasts.apple.com/ca/podcast/ep-51-how-to-build-seven-figure-business-on-amazon/id1480733021?i=1000468298895
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about organic social media and where you should be spending your time in 2020.
They talk about creating strategies and knowing the right social media platform for your business.
5 Organic Social Strategy:
- Get in the mind of your customer
- Provide value first
- Go where your customers are
- Lead with meaning and meaningful content
- Plan ahead
Listen to part 5 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-50-marketing-strategy-part-5-content-strategy/id1480733021?i=1000468074755
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Christina Stevens from Sdara Skincare about how they built a six-figure skincare business on Amazon.
Christina talks about how they started selling on Amazon and why it's a great platform for small business owners to launch their products. She talks about the advantages of using Amazon and explains how Fulfillment By Amazon (FBA) works.
Find out more about Christina Stevens and Sdara Skincare at:
https://sdaraskin.com/
https://www.facebook.com/sdaraskincare/
https://www.instagram.com/sdara.skincare/
Listen to our previous interview with Keira O'mara from Mama Designs here:
https://podcasts.apple.com/ca/podcast/ep-49-work-on-your-business-not-in-your-business-keira/id1480733021?i=1000467606900
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the 5 pillars of content and how you can use that to further your digital strategy.
They talk about why your content should serve a purpose and why you should provide value to your customers.
The 5 pillars of content:
- Pricing and cost
- Comparisons
- Problems
- Reviews
- Best in class
Listen to part 4 of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/ep-48-marketing-strategy-part-4-customer-personas/id1480733021?i=1000467399394
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Keira O'mara from Mama Designs about what you should outsource and what you shouldn't.
Keira talks about her other company that supports female entrepreneurs and her online course about how to grow your business on a budget. She also talks about how outsourcing has helped her business scale faster.
Find out more about Keira O'mara and Mama Designs at:
https://www.mamadesigns.co.uk/
https://www.instagram.com/mamadesigns/
Listen to our previous interview with Chris Shipferling From Global Wired Advisors:
https://podcasts.apple.com/ca/podcast/ep-47-maximizing-value-your-ecommerce-business-chris/id1480733021?i=1000466918750
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.
They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.
Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Chris Shipferling from Global Wired Advisors about how he helps e-commerce owners sell their business.
They talk about how much you can potentially get for your business and where you need to be to actually sell your business. Chris shares a bit of his background; who he is, what he does, who he works with, and how he became an expert in the field that he is in. He also shares tons of valuable insights about how a business owner can effectively sell his business.
Find out more about Chris Shipferling and GlobalWired Advisors at:
https://www.globalwiredadvisors.com/
https://www.linkedin.com/in/chrisshipferling/
Listen to our previous interview with Jennifer Wynh from Embe here:
https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the customer nurturing process.
What does it mean to nurture your customers? Customer nurturing requires building an effective long term relationship with your potential customers.
Here are the 8 KEY steps of customer nurturing process:
- Awareness
- Engagement
- Subscription
- Conversion
- Excite
- Ascend
- Advocate
- Promotion
Listen to our previous interview with Jennifer Wynh from Embe here:
https://podcasts.apple.com/ca/podcast/ep-45-why-amazon-sellers-need-to-start-selling-on-their/id1480733021?i=1000466227977
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jennifer Wynh from Embe about how she started her e-commerce business in 2013.
Jennifer talks about how they're switching over their selling focus from Amazon to their own e-commerce website. Jordan also explains why selling on your own website is so much better than selling on Amazon in terms of owning your customers.
Find out more about Jennifer and Embe at:
https://embebabies.com/
https://www.instagram.com/embebabies/
Listen to our previous interview with Mike Sperry from Indy Brand Clothing here:
https://podcasts.apple.com/ca/podcast/ep-44-how-to-use-instagram-stories-in-your-sales-funnel/id1480733021?i=1000466117290
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Mike Sperry from Indy Brand Clothing about what it's like to pivot and find new suppliers.
Mike shares how they use stories as the cheapest approach to get the most amount of views and clicks for top of funnel marketing. He also talks about Youtube Ads which is an untapped platform for e-commerce brands.
Find out more about Mike Sperry and Indy Brand Clothing at:
https://www.indybrandclothing.com//
https://www.instagram.com/indybrandclothing/
Listen to our previous interview with Monique from Snuggle Hunny Kids here:
https://podcasts.apple.com/ca/podcast/ep-43-why-building-community-is-critical-to-your-brands/id1480733021?i=1000465622629
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Monique Hession about what she's doing to combat Instagram's algorithm. They also talk about different ways to grow an e-commerce store.
Monique shares how she started selling products on Etsy and how she's able to successfully build her brand by focusing on community. She also talks about why connecting with your audience emotionally is an effective way to build a relationship and earn your customer's loyalty.
Find out more about Monique Hession and Snuggle Hunny Kids at:
https://www.snugglehunnykids.com.au/
https://www.instagram.com/snugglehunnykids/
Listen to our previous interview with Nikky from Silky Tots here:
https://podcasts.apple.com/ca/podcast/ep-42-selling-high-demand-products-nikki-from-silky/id1480733021?i=1000465304238
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Nikki Bardis from Silky Tots about shipping from multiple continents and how to grow your business.
Nikki talks about why it's important to build and maintain a good relationship with suppliers and why you should always get your prototype made locally and have it replicated overseas. She also talks about using pre-sales to manage your cash flow and selling products that are in high demand.
Find out more about Nikki and Silky Tots at:
https://www.silkytots.com/
https://www.instagram.com/silkytots/
Listen to our previous interview with Kiran Jade of Wolven here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Kiran Jade from Wolven about her ambassador program and how it's helping her scale. They also talk about what's working and what's not working when it comes to Facebook ads.
Kiran Jade shares how the ambassador program works by simply building a strong and authentic community of super fans that helps them promote their brand in a more efficient way. She also shares the app called Klarna that gives customers the option to try their sustainable products without paying upfront. You are surely gonna get a lot from this episode!
Find out more about Kiran Jade and Wolven at:
https://wolventhreads.com/
https://www.instagram.com/wolven/
Listen to our previous interview with Nick Henderson from Hari Mari here: https://podcasts.apple.com/ca/podcast/ep-37-scale-using-search-remarketing-in-2020-nick-henderson/id1480733021?i=1000464234485
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about how to perform a competitive analysis, and why it is an important part of your overall marketing strategy.
They talk about the most important steps in conducting a competitive analysis such as:
- knowing your industry
- identifying your competitors
- analyzing your competitor's content and strategy, etc.
They also share practical advice on how you should effectively conduct your own competitive analysis.
Listen to the first part of our marketing strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
What is the W in SWOT? It stands for Weakness. Do you know the things you need to improve on to be competitive? Listen to today’s One Thing in One Minute snackable series to find out.
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. And today, we focus on STRENGTHS! Do you know what your strengths are? Listen to today’s One Thing in One Minute snackable series to find out.
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Nick Henderson from Hari Mari. Nick is an incredible wealth of knowledge when it comes to digital marketing.
Nick shares strategies that didn't work for Hari Mari in the past and strategies that are currently working. He also talks about how people focus on search engine marketing rather than search engine retargeting.
Jordan also talks about how brands should start selling wholesale to receive more streams of revenue for their e-commerce business. He also talks about different ways of targeting people using Youtube. You'll surely learn a lot from this episode!
Find out more about Nick Henderson and Hari Mari at:
https://www.harimari.com/
https://www.facebook.com/harimarishoes
https://www.instagram.com/harimarishoes/
Listen to our previous interview with Cameron Jarman from Keep Nature Wild here: https://podcasts.apple.com/ca/podcast/ep-35-build-purpose-driven-business-cameron-jarman/id1480733021?i=1000463550292
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
How to identify challenges in advance and why it’s important for your business? Listen to today’s One Thing in One Minute snackable series to find out.
Listen to our previous interview with Jarman from Keep Nature Wild here: https://podcasts.apple.com/ca/podcast/ep-35-build-purpose-driven-business-cameron-jarman/id1480733021?i=1000463550292
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Cameron Jarman, founder of Keep Nature Wild about building a successful e-commerce business by just trying to do good and pick up trash.
Cameron Jarman shares how he started his business and talks about his successful ambassador program that reaches into 50 states in the United States. He also emphasizes the importance of having an authentic brand, being genuine and honest to people, and having a servant's heart.
Find out more about Cameron Jarman and Keep Nature Wild at:
https://keepnaturewild.com/
https://www.facebook.com/keepnaturewild
https://www.instagram.com/keepnaturewild/
Listen to our previous interview with Emma from Anchor and Fox here: https://www.buzzsprout.com/600328/episodes/2400842-ep-33-how-to-combat-instagram-s-algorithm-with-emma-from-anchor-and-fox/edit
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan and Sean talk about the importance of having a marketing STRATEGY: plans, goals, systems, and how to overcome challenges this year.
They discuss their 10 part series on marketing strategy and how they get businesses from point A to point B. They talk about what a SWOT analysis is and how it can help businesses - especially e-commerce companies or brands. This simple analysis can help promote business growth like increasing inventory at the same time addressing business opportunities and creating business improvement plans.
Listen to our previous interview with Emma from Anchor and Fox: https://www.buzzsprout.com/600328/episodes/2400842-ep-33-how-to-combat-instagram-s-algorithm-with-emma-from-anchor-and-fox/edit
Take the 10 point quiz to see how effective your 2020 strategy is!
https://mindfulmarketing.co/quiz
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Emma from Anchor and Fox Footwear about what she's doing to combat Instagram's algorithm.
Emma shares her challenges in keeping consistent engagement and a following on Instagram. She talks about creating Facebook ads to increase brand awareness, creating a Facebook VIP group and working with influencers that are specific to their niche to scale online.
Find out more about Emma and Anchor and Fox here:
https://www.anchorandfox.com.au/
https://www.instagram.com/anchorandfox/
Listen to our previous interview with Jayne from Promptly Journals:
https://podcasts.apple.com/ca/podcast/ep-32-what-it-takes-to-build-world-class-app-world/id1480733021?i=1000461080976
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jayne from Promptly Journals about what it takes to build a world-class app and building a world-class company.
Jayne talks about her challenges in developing a custom mobile app product and how she's able to overcome those challenges. She also shares how Influencer Marketing has changed and how to stay competitive by having beautiful imagery and clear brand messaging.
Find out more about Jayne and Promptly Journals here:
https://promptlyjournals.com/
https://www.instagram.com/promptlyjournals/
Listen to our previous interview with Haley from Baby Beluga:
https://podcasts.apple.com/ca/podcast/ep-31-should-you-start-small-when-trying-to-scale-your/id1480733021?i=1000460348475
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Haley Campbell from Beluga Baby about why it's important to start small when trying to scale your business.
Haley talks about how Google Shopping and Adwords (now Google Ads) are both effective in driving more sales to their e-commerce website. She also introduces a retargeting app called Snappic - which she uses to scale her brand faster using organic posts.
Find out more about Haley and Beluga Baby here:
https://belugababy.com/
https://www.instagram.com/belugababy
Listen to our previous interview with Maggie from Rock Paper Copy:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Maggie from Rock Paper Copy, an SEO company that specializes in Search Engine Optimization (SEO) for e-commerce stores.
Maggie shares how SEO works for an e-commerce business and how a small business can rank #1 in Google by choosing specific keywords. She also shares her knowledge about metadata, backlinks, domain authority, and a lot of valuable information to help you get on the first page of Google. This is surely something that you won't want to miss!
Find out more about Maggie and Rock Paper Copy here:
https://www.rockpapercopy.com/
https://www.instagram.com/RockpapercopySEO/
Listen to our previous interview with Jasmine of From Zion:
https://podcasts.apple.com/ca/podcast/ep-29-creating-superfans-to-help-scale-your-ecommerce-brand/id1480733021?i=1000459544269
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jasmin Adams from the company, From Zion about how to create super fans and pivoting.
Jasmin shares an inspiring story about how they successfully scaled their e-commerce brand. They also talk about the importance of having different channels to communicate with customers and building a strong relationship.
Find out more about Jasmine and From Zion here:
https://www.fromzion.com/
https://www.instagram.com/fromzion_/
Listen to our previous interview with Alyssa of Max and Moose:
https://mindfulmarketing.co/podcast/2019/12/6/ep-27-why-you-should-never-stop-trying-to-improve-with-alyssa-from-max-and-moose
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about why and how to clarify your offer.
Clarifying your offer starts with knowing what it is that you're offering and what is unique about it. It is also important to clearly communicate what problem your offer solves and how it helps your customers live a better life.
Basic steps to clarify your offer:
- Figuring out what your offer is
- Communicating your offer
- Knowing who to communicate that offer to
- Figuring out how and what language you're going to use
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Alyssa from Max and Moose about the importance of having an incredible product and why you should never stop trying to improve.
They also talk about why conversational copywriting works so well in winning over your audience's attention and why having a vision is critical to your business.
Find out more about Alyssa and Max and Moose here:
https://maxandmoose.com/
https://www.instagram.com/max_and_moose/
Listen to our previous interview with Dan Hauber of Wright Bedding here:
https://podcasts.apple.com/ca/podcast/ep-25-scaling-up-by-carving-out-your-own-niche-dan/id1480733021?i=1000458216287
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about how we used Facebook groups to explode our client's Black Friday sales and how we gained massive results with a Return On Ad Spend (ROAS) of over 11.
This is a case study about how we ran a successful and profitable Black Friday sale. We're going to talk about our client, Little and Lively and what we did with our ad spend to combat November's rising ad costs.
Secrets to scaling Black Friday ads:
- Create a Facebook group
- Email list
- Paid ads
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.
They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.
Find out more about Dan Hauber's Wright Beddings at:
https://www.wrightbedding.com/
https://www.facebook.com/wrightbedding/
Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Malta from Shore Buddies, an innovative company that creates stuffed animals from old water bottles.
Malta shares the importance of having a strong logo when starting a business and finding new innovative ways to attract new customers. He also talks about posting viral content on social media and why having a mission and purpose as a business sells.
Find out more about Malta and Shore Buddies here:
https://shore-buddies.com/
https://www.instagram.com/shorebuddies/
Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Mike Michalowicz, the author of Profit First.
In this interesting interview, Mike shares life lessons from his entrepreneurial journey and how those experiences made him who is today. He also talks about when it is appropriate to take on debt (and when it is not) and why he wants to eradicate entrepreneurial poverty.
Jordan and Mike talk about how Profit First can help your ecommerce business.
Find out more about Michael Michalowicz here:
https://mikemichalowicz.com/
Listen to our previous interview with Makel of Fin and Vince here:
https://podcasts.apple.com/ca/podcast/ep-21-do-what-you-do-best-hire-out-rest-makel-fin-vince/id1480733021?i=1000456888565
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, part 3 of our three-part series about troubleshooting your Facebook ads, we talk about the many different ways in which ad creative can be tweaked in order to improve your Facebook ad campaigns.
What is creative? Ad creative is the image or video that you display online for your Facebook ad campaign. It's one of the most powerful ways to communicate who you are and what you offer.
How do you troubleshoot an ad account using creative? Here are 6 secrets to creating a successful ad creative.
- Does the creative make sense with the ad copy it is paired with?
- Is the image high contrast?
- Is it high quality?
- Is the image interesting and or eye-catching?
- Is the image on brand?
- Is the image at least 1080 by 1080?
Troubleshooting your ad account three-part series:
- Metrics
- Copy
- Creative
Listen to the 1st & 2nd part of the troubleshooting series here:
Part 1: Metrics - https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550
Part 2: Copy - https://podcasts.apple.com/ca/podcast/ep-20-troubleshooting-part-2-writing-killer-ad-copy/id1480733021?i=1000456634003
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Makel Gardner from Fin and Vince. Among other things, Makel talked about why it is incredible to have a Facebook group and why it is important to do what you're good at and hire out the rest.
Makel shares some of the things that led them to success; engaging with your customers, making them feel part and connected to your brand, and involving them in your business. She also talks about trying out different email marketing software to make their email marketing strategy easier and effective.
Find out more about Makel and Fin and Vince here:
https://finandvince.com/
https://www.instagram.com/finandvince/
Listen to our previous interview with Joshua from Fieldhouse Brewing here:
https://podcasts.apple.com/ca/podcast/ep-19-building-powerful-authentic-brand-joshua-fieldhouse/id1480733021?i=1000456196312
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about troubleshooting your ad account part 2 - the ad copy.
If you want to create campaigns that last, your copy has to be on point.
What is ad copy? Copy stands for copywriting. This would be your ad text, ad headline, call to action and newsfeed description. Many ads are performing so poorly because the copy just doesn't keep audiences interested in the ad and doesn't call out anyone at all. In today's episode, we’ll focus on the importance of copy for a successful Facebook ad campaign. You are surely gonna get a lot from this episode!
Troubleshooting your ad account three-part series:
- Metrics
- Copy
- Creative
Listen to the first part of the troubleshooting series here:
https://podcasts.apple.com/ca/podcast/ep-18-troubleshooting-part-1-using-metrics-to-improve/id1480733021?i=1000456020550
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Joshua Vanderheide, the founder of Fieldhouse Brewing about branding and building a world-class team.
Joshua has in-depth knowledge when it comes to branding and marketing. In this interesting talk, he shares how they're able to grow their business organically by highly focusing on investing in their product, people, culture, and customer experience. He also shares that branding is much more than a logo, it's all about being authentic and staying true to your brand. You will surely get a lot from this interview!
Find out more about Joshua and Fieldhouse Brewing here:
https://fieldhousebrewing.com/
https://www.instagram.com/fieldhousebrewing/
https://www.facebook.com/fieldhousebrewing
Listen to our previous interview with Jennifer from Taylor Joelle Design here:
https://podcasts.apple.com/ca/podcast/ep-17-using-power-facebook-vip-groups-to-skyrocket/id1480733021?i=1000455694909
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we start a three-part series about troubleshooting your Facebook ads and today, we talk about troubleshooting using metrics.
We've talked about determining what your Key Performance Indicator (KPI) is from the very beginning of this podcast (episode 1) and today, we dig deeper into your biggest KPI - Return on Adspend (ROAS). We teach you how to know if your ad spend is generating revenue and how to fix it if it isn't delivering the results you hoped for.
Troubleshooting your ad account three-part series:
- Metrics
- Copy
- Creative
Want to know more about KPI's? Listen to Ep 1, where we do a deep dive on the topic!
https://www.buzzsprout.com/600328/1717909-ep-1-know-your-kpi-for-ecommerce-facebook-ads-google-ads-and-more
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Jennifer from Taylor Joelle Designs about how she has used her Facebook group to sell out most collections.
In this interesting talk, Jennifer shares how their brand was able to survive and outsmart the Facebook and Instagram algorithm. She also shares a ton of valuable information about building a brand and marketing products online.
You will get a lot of value from this talk and this is surely something that you won't want to miss!
Find out more about Jennifer and Taylor Joelle Designs here:
https://www.instagram.com/taylorjoelledesigns
https://taylorjoelle.com/
Listen to our previous interview with Sabrina from The OVer company here:
https://podcasts.apple.com/ca/podcast/ep-15-importance-ecommerce-photography-for-increasing/id1480733021?i=1000454795762
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about Facebook Messenger marketing and why it is so important to have on top of your email list. This episode is an intro to using Manychat for Facebook Messenger marketing.
What is Messenger marketing? Messenger marketing is one of the most powerful tactics available to marketers today. It is the use of Facebook Messenger as a channel to create conversations with individuals who support and love your brand.
Join us as we dig deep down into Messenger marketing and be surprised to know how it can grow your e-commerce business! We also talk about the differences between email and messenger marketing and the tool that we use to gather subscribers on Facebook Messenger.
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Sabrina from The OVer Company about the importance of having a business partner that compliments you, and building a world-class team around you.
Sabrina also shares the importance of good photography to market your brand and how they're able to scale their e-commerce business through paid advertising.
Find out more about Sabrina and the OVer company here:
https://www.theover.co
https://www.instagram.com/theovercompany
Listen to our previous interview with Michael Wieder of Lalo:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about the email marketing software that will forever change your e-commerce business - Klaviyo.
Many e-commerce business owners have been greatly affected by the sudden breakup between Mailchimp and Shopify. The good news is that there’s something much better, more powerful than Mailchimp. Today, we are presenting to you the alternative to Mailchimp, the one and only, Klaviyo.
Join us as we talk about some of the incredible things you can do with this powerful email marketing software!
Get Klaviyo here:
https://www.klaviyo.com/partner/signup?utm_source=0010V00002N8leX&utm_medium=partner
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Michael Wieder, President, co-founder and CMO of Lalo (Love All Little Ones).
In this interview, Michael shares how they were able to build a successful brand and keys to building customer trust and loyalty. He also talks about the importance of putting out a world-class product in this day and age. Join us in this episode as we discover and learn more about the brand Lalo.
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about three different types of giveaways that you can run for your e-commerce store and how they can have profound impacts on your customer list.
Are you overwhelmed by the number of giveaway types out there? Not sure which one will work best for your e-commerce store? You're listening to the right podcast, then!
Running a contest is inexpensive. It's even one of the easy ways to build your customer list and ultimately increase your profits and revenue. Join us in this episode as we take a look at a few great contest examples that you can try for your e-commerce business today!
Three different kinds of contests:
- Instagram contest
- Facebook Comment-to-Messenger contest
- King Sumo contest
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about why you need to set up your Facebook catalog correctly and how much money you could be wasting if you're not.
What is a Facebook catalog? A Facebook catalog is a collection of products you use to advertise directly from your E-commerce website. It's something that you need to configure so that you can insert your products directly into your Facebook ads. Having it set up properly will go a LONG way to increasing the profitability of your Facebook catalog ads.
Join us in this episode as we dig deep into the catalog, how to set it up, and other best practices.
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about the three biggest Facebook ad mistakes we see, and how to fix them.
Before we start working with new brands, we run audits of their current Facebook ad accounts to see how they're performing and how we can provide additional value. We've gone into quite a few accounts and have noticed a ton of common mistakes that even some marketing agencies make.
Discover the three common mistakes that we see when we take over ad accounts and learn how to fix them!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about the best kept secret weapon of E-commerce business owners - Dynamic Product Ads (DPA's)!
DPA stands for Dynamic Product Ads. It is simple to set up but is highly effective. We have personally found it to be amazing for cold prospecting. Learn more about it in this episode of Secrets to Scaling. We’re excited for you to try it. Try it now. Try it yesterday!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about creative fatigue and how much it's probably costing you.
We’re not talking about an artist’s burn out. Although that can be an interesting topic, we are talking about your desensitizing ads and what you can do about it.
Do you have an ad that keeps popping up on your screen over and over again? As marketers, it’s our job to maximize our ad’s potential and a persistent ad just won’t do us any good. Get around Facebook’s algorithm to make sure your paid ad is working at tip-top shape.
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an e-commerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about how to figure out how much you can afford to acquire a new customer on Facebook ads.
Do you know how much you can afford to acquire customers?
Experimenting with paid advertising to get new leads and sales is easy but, it can be very costly if you don’t know what you are doing. There’s also the danger of underspending which can lead your business to plateau.
Discover the secrets to scaling and be surprised to know how much you can actually spend! We also talk about calculating your customer’s lifetime value so you can determine how much they are worth to your business.
How to calculate customer lifetime value:https://blog.hubspot.com/service/how-to-calculate-customer-lifetime-value
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about how we helped a new client scale their business online and how they went from not marketing to a return on ad spend (ROAS) of over 28.
The details:
- The client is in the clothing niche
- The client had never used paid advertising before
- The client already had market proof (it had become a well known brand)
- The client had previously relied purely on organic instagram posts, but they were losing revenue due to Instagram reducing the reach of organic posts
In this case story, we dig into the strategy we used to run a wildly successful first Facebook & Instragram campaign (that continues to be successful).
We want to help you turn your online audiences into potential customers - get them to engage with your brand, to view content on your website and then add to cart, and to become purchasers. Find out how we do it, and how you can too!
What are the five categories of website traffic?
- People who have purchased from you before (hot temperature)
- People who have added to cart
- People who have viewed content
- People who have engaged but haven’t viewed content for the last 30 days (engagement audiences)
- People who have never heard about your brand (cold audience)
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about using long-term data, where to find that data, and how it could save you lots of money.
What do we mean? Basically, looking at where you've come from to determine where you might be going.
It can be tempting to look at recent data, especially when it may be more favorable - but recent data isn't nearly as valuable as long-term consistent data. If you've been on a long down-trend but you've had a little uptick, it would not be smart to base marketing decisions off of one small uptick - look at the overall trends.
Where can you find this data?
Facebook - Ads Manager - "Overall" Tab, Campaign Level
Website / Google ads - Google Analytics - Many reporting options
Quick Tip:
Set up UTM codes when tracking Facebook data in Google Analytics!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk all about Vanity Metrics - which numbers you should care about, and which numbers you should ignore.
What is a "Vanity Metric"?
A vanity metric is a metric, or measurement, that looks nice, but is meaningless and should not be used to measure performance. Its a number that doesn't tell you the full story.
Your KPIs should tell you the full story.
Examples of vanity metrics:
Goal: Purchases
Vanity Metric: Impressions, Clicks, Add to Cart KPI: Purchases, ROAS, Conversion Value
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about why you need to know your KPI's, and how you might be losing a lot of money if you don't already know what they are!
What is a KPI? KPI stands for Key Performance Indicator.
A KPI is a measurement you use to track meaningful performance.
KPI examples:
- Ecommerce store KPI - Purchases, Return on ad spend (ROAS)
- Construction company - phone calls / percentage of phone calls that lead to jobs
- Large brands - amount of impressions
Your ideal KPIs will depend on your business goals. If you don't know your KPIs, it will be very difficult to achieve your business goals!
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, Jordan speaks with Arthur Griffiths - former owner of both the Vancouver Canucks and the Vancouver Grizzlies.
In this interesting talk, Arthur describes the interesting challenges associated with owning and marketing major sports team franchises. He also goes in depth, speaking about the creative element to creating multiple income & revenue streams to support both the teams as well as the stadium.
This is a chat with a very unique story and perspective that you won't want to miss.
Do you feel frustrated trying to scale your business online?
Do you wish there was an easier way?
Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint
Have an ecommerce business of your own?
Join the Secrets To Scaling Online Facebook group!
https://www.facebook.com/groups/secretstoscalingonline
In this episode, we talk about optimizing for your KPIs and dig deep down into Facebook ads manager to reveal places within your campaigns where you can pull levers to optimize and make things happen!
What do we mean by "optimize"? Anything action we can do to eliminate underperformance and wasted ad spend, basically!
Best places to optimize within Facebook ads manager
Campaign Level:
- campaign goal
Ad Set Level:
- audience targeting
- placements
- behavior - purchase vs. add to cart
Ad Level:
- different types of creative
- ad copy
- call to action
Quick Tips:
- Maximum amount of ads per ad set: 6 - 8
- The number 1 thing you can change in your ads to make the biggest difference: The creative!
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