PR is Dead: Recent Episodes
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a href="http://metzgeralbee.com/?team=doyle-albee" target="_blank"Doyle Albee/a discusses PR strategies for working with both traditional and social media in today's rapidly changing media landscape. He doesn't actually believe public relations is dead -- but he's convinced too many people are trying to kill it! Long live PR that works.
Timing is everything when trying to tell your story. In this episode we discuss four important considerations regarding when you should start a conversation. In this 7-minute episode we discuss timing, including: Other news in the news cycle Your availability Your news pipeline The reporter s current workload The Show Notes Follow me on Twitter: @doylealbee... Listen to episode
You got someone to cover news about your company … great! But there s more you can do. Here are three great ways to get even more traction from your story. In this 12-minute episode we discuss: Thoughts about sharing your story to get more eyeballs. Ways to re-purpose and add additional information. Thoughts about updating... Listen to episode
Not strictly a set of PR predictions, but a run-down of things I think we ll see in the media, public relations, and communications landscapes in the coming year. In this 11-minute episode we discuss: Five predictions for 2016. Things I think will happen, and things I HOPE will happen. and a great quote from... Listen to episode
There s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that s not right. Listen in and learn the advantages of using both … In this 14-minute episode we discuss: What is native advertising? How do PR and native advertising differ? Which is right for... Listen to episode
One of the best ways to build business relationships is to be helpful even when there s no direct benefit. The same is true for your relationship with reporters. In this nine-minute episode we discuss: Why helping reporters find other sources can help you out When to send ideas that don t include your business The importance... Listen to episode
The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it s fun, but that won t get you the story. In this 17-minute episode we consider: Why relationships are only a small part of the PR business Why good story pitches are so important How to... Listen to episode
You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity. In this 19-minute episode I discuss: How to answer a reporter s call What you need to think about before sitting down for... Listen to episode
We ve been talking about what reporters (editors, bloggers, etc.) like and don t like, and this week we hear it straight from the source. ColoradoBiz Magazine s Lisa Ryckman talks about what she looks for in contributed content, what irritates her (not much, as it turns out!) and gives some great nuggets about how you can write... Listen to episode
In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it. PR is Dead will explore techniques and ideas for integrating new ideas with appropriate stand-bys to get the most from your public relations program. In this 13-minute episode I discuss both why I think PR is dead (it... Listen to episode