Behind the Numbers: an eMarketer Podcast: Recent Episodes
eMarketer
How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-meta-next-big-app-meta-next-big-agent-3-big-questions-meta-behind-numbers
© 2026 EMARKETER
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for clinical decision-making, the leading devices on the market, and how AI is helping transform them into comprehensive digital health hubs.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik, as they explore these topics. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-fitness-tracker-ai-health-hub-which-health-metrics-really-matter-behind-numbers
© 2026 EMARKETER
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-after-first-bell-capturing-next-wave-of-back-to-school-spending-reimagining-retailINSERT/
© 2026 EMARKETER
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company finally rationalize its AI product naming conventions? And what will the next phase of YouTube's growth look like?
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-s-ai-bet-too-big-youtube-s-next-chapter-3-big-questions-google-behind-numbers
© 2026 EMARKETER
Awin is the all-in-one platform for smarter partner marketing. With award-winning technology, expert support and a global network of 1 million partners, Awin helps brands discover, manage and scale high-performing partnerships that drive measurable growth. Learn more.
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse.
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here: https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
Report mentioned in episode: https://www.emarketer.com/content/us-ad-spending-vs-time-spent-2026?_gl=1
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ad-dollar-attention-gap-social-media-subscription-ott-digital-audio-behind-numbers
© 2026 EMARKETER
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans.
Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:
https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/spectacle-of-sports-how-brands-create-big-moments-beyond-game
© 2026 EMARKETER
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”
Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-rips-script-play-doh-bloom-kits-adults-more-reimagining-retail
© 2026 EMARKETER
On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to multiple short daily ones undermine Netflix’s ability to attract audiences for regularly scheduled programming? Should Netflix consider a free tier? Has Netflix been left out in the cold when it comes to bundled services? And more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Daniel Konstantinovic, Senior Editor of our Marketing and Advertising Briefing. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, and Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-viewing-fading-what-netflix-bundle-looks-like-3-big-questions-netflix-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could actually generate $100 billion in advertising revenue by 2030.
Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-eu-bans-infinite-scroll-facebook-becomes-cool-openai-makes-100-billion-ads-behind-numbe
© 2026 EMARKETER
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than just another healthcare trend, the biggest misconception retailers still have about how these drugs are changing consumer behavior, and which parts of the retail playbook need to be rewritten as consumers change how they eat, shop, and live.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analysts Rajiv Leventhal and Rachel Wolff.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-glp-1-weight-loss-revolution-retail-s-next-big-disruption-reimagining-retail
© 2026 EMARKETER
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory.
Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-if-sports-viewership-declined-meta-paid-ai-monetized-product-placement-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-attention-wars-tv-actually-reigns-over-mobile-and-genai-time-rising-behind-numbers
© 2026 EMARKETER
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending thousands on a vacation, how uncertainty influences the way people make decisions, and why being a smart shopper is becoming part of our identity.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, Senior Analyst Grace Broadbent, and Ayelet Fishbach, Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-frugal-rich-how-consumers-decide-whats-worth-it
© 2026 EMARKETER
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most beyond Fox and Roku.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Principal Forecasting Writer Ethan Cramer-Flood. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-fox-roku-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year, whether these IPOs will drive business growth or become a distraction for shareholders, and how much these AI giants are actually competing with one another.
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-s-next-chapter-mangos-era-race-ipo-behind-numbers
© 2026 EMARKETER
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search.
Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-saatva-went-affordable-luxury-mattress-restorative-sleep-brand
© 2026 EMARKETER
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-secret-behind-every-great-ai-agent-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas
© 2026 EMARKETER
Albertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons Companies, one of the largest food and drug retailers in the United States, we connect with consumers in more than 2,200 locations across 35 states and the District of Columbia. Through a companywide focus on innovation, we partner with leading brands to help them engage shoppers when and where it matters most, with the power of sophisticated first-party data. From innovative delivery platforms to highly targeted marketing solutions, we offer our clients a variety of programs designed to drive retail sales and maximize brand impact to best serve our shoppers. Learn more at albertsonsmediacollective.com
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors.
Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
Reports:
https://content-na1.emarketer.com/prime-day-2026?_gl=11yes21q_gcl_auNDI1MjU0MDE2LjE3NzY3MTc1NzcuNzQzNTAwNDcwLjE3ODE1NDAyMDQuMTc4MTU0MDIxMQ.._gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*czE3ODE2MzAyMTEkbzYyJGcwJHQxNzgxNjMwMjExJGo2MCRsMCRoNjAwODQzMDQ2
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-2026-prime-day-shift-treasure-hunt-savings-strategy-reimagining-retail
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events).
Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-winning-world-cup-capturing-fans-world-s-biggest-event-game
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
DECK SUBSECTION:
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-advertisers-buying-moments-not-media-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
On this episode of the EMARKETER Cannes Podcast Miniseries, we explore brand partnerships, retail data, and what it takes for retailers and brands to build more accountable, sustainable long-term growth together.
Sarah Marzano, Vice President and Principal Analyst at EMARKETER, sits down with Christine Foster, Group Vice President, Commercial Strategy and Operations at Kroger Precision Marketing, for a conversation recorded at the Cannes Lions International Festival of Creativity.
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Cannes Lion 2026 Coverage Center:https://www.emarketer.com/learningcenter/toolkits/cannes-lions-2026/ For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-kroger-precision-marketing-discusses-how-marketers-rethinking-brand-growth-strategies
© 2026 EMARKETER
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. https://www.krogerprecisionmarketing.com
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for June, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion featuring guest host Arielle Feger and Analysts Paola Flores-Marquez, Emmy Liederman, and Rachel Wolff.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-nike-says-knicks-always-dreamed-stella-artois-says-work-bar-more-reimagining-retail
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today’s podcast episode, we discuss the main reasons Apple might be about to take over the AI race, the challenges Siri is going to face, and whether Siri AI just “Sherlocked” the free version of ChatGPT.
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-apple-new-siri-crashes-ai-party-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips.
Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-travel-will-look-like-americans-this-summer-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
On today’s podcast episode, we discuss how ThredUp markets to both of its customer groups—the buyer and the seller—how it balances brand storytelling with performance marketing, and where AI is actually making the biggest difference for its customers right now.
Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Kristen Brophy, Senior Vice President and Head of Marketing at ThredUp.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-thredup-explains-how-make-resale-work-you-reimagining-retail
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today’s podcast episode, we discuss the most interesting conversations we expect to hear at Cannes this year: how brands can stay true to their values while operating at a global scale, why marketers should stop advertising and start entertaining, and why you should (perhaps) stop listening to the customer in order to build a brand that lasts forever.
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analysts Nate Elliott and Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now.
Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Report mentioned in this episode: https://content-na1.emarketer.com/state-of-ai-shopping-assistants
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
On today’s podcast episode, we discuss how technology has changed the way Rainbow's customers research, compare, and ultimately make purchasing decisions; what the retailer has learned about serving customers that higher-end, luxury, and mainstream retailers could benefit from; and why "every AI experiment designed to replace a person failed, while every experiment designed to make a talented person better succeeded."
Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and David Cost, Chief Digital Officer at Rainbow Apparel.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-every-retailer-learn-value-apparel-shopper-with-rainbow-apparel-reimagining-retail
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com
In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Report mentioned:
https://content-na1.emarketer.com/health-wellness-market-2026?_gl=11qdd2uu_gcl_auNDI1MjU0MDE2LjE3NzY3MTc1NzcuNDUxNDk0NDA3LjE3ODA5MzUzMzYuMTc4MDkzNjM2NQ.._gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*czE3ODEwMTk2NzkkbzQ2JGcxJHQxNzgxMDE5Njg0JGo1NSRsMCRoNzUzODM2MjAy
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-mind-body-basket-rise-of-wellness-shopper-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences.
Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-touch-grass-marketing-how-digital-brands-go-irl-behind-numbers
© 2026 EMARKETER
Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment. Rokt's AI Brain and Ecommerce Network help the world’s leading companies deliver more relevant customer experiences and unlock incremental value from every transaction. Learn more at rokt.com.
In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-britain-retail-king-tesco-next-chapter-reimagining-retail
© 2026 EMARKETER
In today’s podcast episode, we discuss how significant Google’s new “Intelligent Search Box” is, whether Google has already dethroned OpenAI as the leader in consumer AI, and the key takeaways from the Musk–Altman trial. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Nate Elliott. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-google-reinvents-search-openai-gets-cleared-takeoff-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-social-media-quietly-taking-over-your-living-room-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for May, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-swatch-x-audemars-piguet-s-royal-pop-collab-chaos-miller-s-soccer-ball-reimagining-retail
© 2026 EMARKETER
In today’s podcast episode, we discuss whether AI is actually wiping out entry-level jobs, how it’s changing marketing jobs, and whether employee backlash to AI is a flash in the pan or something deeper and more systemic. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Grace Harmon and Senior Analyst Gadjo Sevilla. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-might-wiping-entry-level-jobs-changing-ones-that-survive-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we explore the “Clarkonomics” phenomenon by examining basketball superstar Caitlin Clark’s massive economic impact, discuss which women’s sport and athlete could be next to break out, and look at how marketers can capitalize on the growing popularity of women’s sports without getting left behind.
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Paola Flores-Marquez. Listen wherever you get your podcasts, or watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-caitlin-clark-women-s-sports-gold-rush-game
© 2026 EMARKETER
On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-retail-s-biggest-shopping-festival-singles-day-opportunity-aliexpress-reimagining-retail
© 2026 EMARKETER
On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-spotify-lifestyle-app-badges-fix-spotify-ai-issue-3-big-questions-spotify-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more.
Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-s-ai-overviews-changes-discovery-shopping-ai-general-ai-3-big-questions-amazon-behind
© 2026 EMARKETER
On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.
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Purchase tickets and register for the EMARKETER Ad Buyer Strategy Summit here
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-search-sofa-rethinking-discovery-with-furniture-com-reimagining-retail
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Why isn’t Wall Street satisfied with Meta’s seemingly incomprehensible growth? Where should Meta be focusing its AI efforts? And what happens when the company creates an AI version of CEO Mark Zuckerberg?
Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, or watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-where-should-meta-focusing-ai-efforts-ai-mark-zuckerberg-3-big-questions-meta-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-google-quietly-losing-youtube-stations-impact-3-big-questions-google-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-retail-hype-vs-reality-fixing-discovery-one-idea-worth-stealing-reimagining-retail
© 2026 EMARKETER
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-apple-after-tim-cook-where-heading-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss whether OpenAI making $100bn in advertising revenue by 2030 is fanciful or genuinely on the cards; whether a chatbot ad model is starting to take shape; and whether there’s a world in which chatbots remain largely or completely ad-free, with AI companies relying instead on subscription revenue. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ai-assistants-that-sell-you-things-on-side-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-great-kitkat-heist-sephora-fication-of-walmart-more-reimagining-retail
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-leaving-wbd-behind-reed-saying-goodbye-3-big-questions-netflix-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss why we think Meta will surpass Google to become the world’s leading digital advertising business this year, whether Google can wrestle back control in the following years, and how close Amazon is to getting a shot at the title. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Forecasting Analysts Zach Goldner and Drew Spink. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-dethrone-google-top-ad-business-here-s-why-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/
podcast-ai-brand-safety-s-frenemy-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss the main reasons people return items, the different policies we would keep or curb to help get returns under control, and the number one way to reduce returns. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-returns-problem-how-keep-things-sold-customers-happy-reimagining-retail
© 2026 EMARKETER
In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
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podcast-ai-brand-safety-s-frenemy-behind-numbers
© 2026 EMARKETER
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-media-quality-measurement-gap-between-seeing-knowing-behind-numbers
© 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-media-quality-measurement-gap-between-seeing-knowing-behind-numbers
© 2026 EMARKETER Illuminate. Connect. Activate. Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale. Learn more
On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-america-love-hate-relationship-with-sports-betting-game
© 2026 EMARKETER
Illuminate. Connect. Activate.
Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale.
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On today’s podcast episode, we discuss the stats that best explain how sports betting is taking over America, Americans’ sentiment toward how betting impacts sports and society, and how brands might be able to get involved in the betting space responsibly. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Forecasting Analyst Zach Goldner. Listen everywhere, or watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-america-love-hate-relationship-with-sports-betting-game
© 2026 EMARKETER
Illuminate. Connect. Activate.
Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale.
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On today’s podcast episode, we discuss how this kind of energy-driven inflation shows up differently for retailers compared to what we saw with tariffs last year, the ripple effects that are being underestimated, and which of these changes we think are temporary versus those that will actually reshape how people shop. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Zak Stambor, and Analyst Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-war-impacting-american-consumers-wallets-reimagining-retail
© 2026 EMARKETER
Illuminate. Connect. Activate.
Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale.
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In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-meta-bought-roku-amazon-s-new-smartphone-hit-behind-numbers
© 2026 EMARKETER
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In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-if-abercrombie-was-lifestyle-google-s-ai-paid-content-behind-numbers
© 2026 EMARKETER
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On today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-department-store-reinvention-old-rules-vs-new-success-reimagining-retail
© 2026 EMARKETER
Illuminate. Connect. Activate.
Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale.
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On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-advertisers-actually-need-commerce-media-measurement-behind-numbers-special-edition
© 2026 EMARKETER
In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-ruling-that-could-unravel-social-media-behind-numbers
© 2026 EMARKETER
Illuminate. Connect. Activate.
Verve’s global omnichannel advertising platform redefines what’s possible beyond walled gardens. Verve illuminates, connects, and activates high-fidelity signals that drive outcomes for brands, agencies, and publishers at scale.
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On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-beyond-sponsored-products-what-offsite-means-media-plan-behind-numbers-special-edition
© 2026 EMARKETER
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-click-buy-tune-in-ai-relevance-ends-ad-fatigue-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-screens-shelves-signals-retail-media-s-in-store-opportunity-behind-numbers-special-edition
© 2026 EMARKETER
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-3-consumers-retailers-must-know-ai-era-reimagining-retail
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-in-store-unlock-retail-media-s-next-stage-behind-numbers-special-edition
© 2026 EMARKETER
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-america-rewriting-its-relationship-with-news-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-king-youtube-who-s-coming-crown-and-how-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-endless-aisle-infinite-assortment-real-time-relevance-and-beyond-reimagining-retail
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-social-media-s-growing-role-healthcare-decisions-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-creator-marketing-gets-more-competitive-complicated-confusing-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-walmart-vs-target-retail-strategy-loyalty-programs-whats-driving-success-reimagining-retail
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-formula-one-s-american-takeover-will-brands-race-f1-hit-brakes-game
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-why-warner-bros-discovery-chose-paramount-over-netflix-and-how-impacts-streaming-universe-be
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-ai-changing-workplace-efficiency-gains-higher-demands-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-new-creator-video-play-moving-shorts-ctv-behind-numbers-special-edition
© 2026 EMARKETER
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-starbucks-loyalty-revamp-blueprint-modern-rewards-reimagining-retail
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
In this special edition episode recorded at the EMARKETER Creator Trends 2026 Virtual Summit, you will learn how shoppable video, retail media integrations, storefronts, and affiliate programs are reshaping the journey, and the metrics and org models needed to make always-on creator commerce truly work. Minda Smiley, Senior Analyst at EMARKETER hosts a panel with Cory Weaver, Head of Influence at Gap, Inc. and Alexis Call, Director of Digital Merchandising and Site Experience at Stanley 1913. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-creators-meet-commerce-how-they-guide-customers-inspiration-checkout-behind-numbers-special-edition
© 2026 EMARKETER
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
Reports mentioned:
https://content-na1.emarketer.com/us-teen-digital-habits-2026
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-growing-up-constantly-online-what-teens-online-lives-really-look-like-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-will-spotify-do-about-ai-slop-3-big-questions-spotify-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
EMARKETER Principal Analyst Max Willens unveils new forecasts that reveal where creator spending is accelerating, including new category breakouts for 2026. He’ll dig into what’s powering the surge, from shoppable content to CTV’s growing pull, and how brands are moving toward fuller-funnel partnerships that deliver real lift. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-emarketer-podcast-big-creator-breakout-2026-behind-numbers-special-edition
© 2026 EMARKETER
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-every-retailer-need-chief-entertainment-officer-like-gap-reimagining-retail
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-addicted-breaking-down-social-media-trials-america-s-media-habits-behind-numbers
© 2026 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-inside-2026-winter-olympics-advertising-media-fragmentation-creators-brands-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-february-cerave-makes-kd-face-of-legs-h-e-b-baby-wants-to
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-will-tiktok-battling-bias-this-year-3-big-questions-tiktok-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-amazon-maintain-its-ad-revenue-momentum-ai-spending-problem-more-3-big-questions-amazon-behi
© 2026 EMARKETER
On today’s podcast episode, we discuss the three big questions surrounding Google right now: When and how will it monetize AI search? Is it spending too much on AI? Will it reconcile its two full-fledged AI chatbots? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-will-google-monetize-ai-search-reconcile-chatbots-3-big-questions-google-behind-numbers
© 2026 EMARKETER
On today’s podcast episode, we discuss what stood out most about how people shopped this past holiday season, what feels fundamentally different about the upcoming holiday season, what real personalization at scale looks like for retailers, and why AI matters even more during the holidays. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-winning-holidays-actually-looks-like-2026-reimagining-retail
© 2026 EMARKETER
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, and to download a copy of Seedtag's report on how Neuro-Contextual drives real human connection, click here: https://www.emarketer.com/content/podcast-how-neuro-contextual-makes-advertising-feel-human-again-behind-the-numbers
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.On today’s podcast episode, we discuss Super Bowl LX: the main takeaways, the biggest winners, and the lessons for marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Vice President of Content Paul Verna. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-super-bowl-lx-most-popular-ads-why-celebs-everywhere-marketing-like-college-kid-s-night-game
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss how social platforms became such an important touchpoint for retail, what retailers have done to make social commerce feel like real retail, how creators are evolving from marketing vehicles into platform storefronts for brands, and more. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, and Senior Analysts Carina Lamb and Minda Smiley. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-how-social-commerce-became-real-retail-channel-ai-shapes-how-people-buy-reimagining-retail
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-metas-ai-spend-problem-2026-social-medias-big-tobacco-moment-more-3-big-questions
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-chatgpt-with-side-of-ads-will-ai-chatbots-ruin-or-reinvent-search-advertising-behind-numbers
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-podcast-inside-super-bowl-how-brands-break-through-tap-culture-prove-roi-reimagining-retail
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: What are Netflix’s advertising expectations? What will actually happen with Warner Bros. Discovery? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes. Listen everywhere, and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-wbd-deal-netflix-s-ads-2026-what-3-big-questions-netflix-behind-numbers
© 2026 EMARKETER
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the creator of neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-president-trump-s-second-year-how-administration-will-impact-media-advertising-technology-be
© 2026 EMARKETER
On today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-monthly-retailer-awards-january-coach-sims-bags-nespresso-store-more-reimagining-
© 2026 EMARKETER
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-great-bake-take-off-banking-payments-trends-2026-how-ai-powers-personalized-rewards
© 2026 EMARKETER
On today’s podcast episode, we discuss how Gen Zers are trying to limit their social media use, which platforms they are moving to (and away from), and where they are engaging with social creators offline. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Paola Florez-Marquez, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Report mentioned in this episode: https://content-na1.emarketer.com/gen-z-social-media-usage-2025
To learn more about our research and get access to PRO+, go to EMARKETER.com
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-gen-z-s-social-media-shuffle-why-83-turning-volume-down-where-they-re-going-behind-numbers
© 2025 EMARKETER
Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
In this podcast episode, we discuss how Primark’s US and UK customers see the brand differently, what’s kept the retailer relevant as price pressures have intensified competition, and why its famously store-first strategy is working so well. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Carina Perkins, and Head of US Marketing for Primark, Rene Federico.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-primark-us-going-hidden-gem-household-name-with-cmo-rene-federico
© 2025 EMARKETER
Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
On today’s podcast episode, we discuss the moving target that is consumers’ perception of using AI in advertising, how marketers feel about the technology, and the share of ad buying that is likely to be delegated to AI. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Senior Analyst, Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-ai-ad-dilemma-consumer-trust-controversial-ads-future-of-media-buying-behind-numbers
© 2025 EMARKETER
Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
On today’s podcast episode, we discuss what folks are prioritizing when it comes to upskilling in AI, the stigma of using the technology at work, and which part of the “Using AI at Work” conversation needs more attention. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Lisa Haiss, and Analyst, Grace Harmon. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-marketers-use-ai-work-skills-stigma-future-of-advertising-jobs-behind-numbers
© 2025 EMARKETER
Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
In this podcast episode, we discuss rebrands: how much consumers notice them, how important of an ingredient nostalgia is, and how to successfully execute one. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Senior Analyst, Zak Stambor, and Analyst, Rachel Wolff. To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-not-rebrand
© 2025 EMARKETER
Consumers skip ads but not rewards. Fetch drives performance with 12.5M+ monthly users and 11.5M+ receipts scanned daily, capturing 88% of household spend. Your brand becomes the reward earning real engagement, verified purchases, and lasting loyalty. Fetch: America’s Rewards App. Where brands are the center of joy. Learn more at business.fetch.com.
On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-idea-impact-goodrx-s-savings-wrangler-road-ahead-with-cmo-ryan-sullivan-behind-numbers
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/
On today’s podcast episode, we discuss more ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. If a major US news organization like CNN or CNBC will soon get acquired by a billionaire, why Pepsi could split into separate snack and beverage businesses, and the road to full funnel, hyper relevant connected car ads. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Forecasting, Oscar Orozco, and Vice Presidents of Content, Suzy Davidkhanian and Paul Verna. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-what-if-billionaire-bought-cnn-cnbc-pepsi-was-cut-half-connected-car-ads-were-amazing-behind
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September, with a twist. This month ‘The Committee’ (Arielle Feger, Becky Schilling, and Emmy Liederman) put together a very unofficial list of the top eight most interesting back-to-college campaigns and activations. In this month’s episode, Committee members Analyst, Arielle Feger and Senior Director of Content, Becky Schilling will defend their list against Analyst, Rachel Wolff and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-september-back-to-college-reimagining-retail
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the end of 2025 and start of 2026. Whether Snap’s Spectacles will gain traction faster than Meta’s Ray-Bans have, if Netflix will start showing users shoppable product placement ads, and if TikTok will introduce a GenAI assistant to the app with commercial intent. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing, Rahul Chadha, Senior Analyst, Max Willens, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/
podcast-what-if-snap-smart-glasses-vs-meta-s-netflix-s-shoppable-ads-tiktok-s-genai-assistant-behind
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/
On today’s podcast episode, we discuss which of the over 500 sessions will be the most interesting conversation at this year’s Advertising Week 2025 in New York. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Analyst, Marisa Jones, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podacst-behind-numbers-most-interesting-thing-advertising-week-new-york-2025
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
In this podcast episode, we discuss the backlash to Delta’s decision to use personalized AI pricing, how consumers feel about dynamic pricing, and if there is a way for retailers to implement it without losing shopper trust. Listen to the discussion with Analyst and guest host, Rachel Wolff, Vice President of Content, Suzy Davidkhanian, and Senior Analyst, Zak Stambor.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-podcast-delta-plans-ai-driven-personalized-pricing-is-this-retail-s-future-reimagining-retail
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
In today’s episode, we talk about how stablecoins differ from the crypto hype cycles of the past like bitcoin and NFTs, the risks stablecoins introduce for traditional financial institutions, and from the consumer side, do people actually want or need stablecoin payments. Join the discussion with host and Head of Business Development, Rob Rubin, Senior Analyst, Grace Broadbent, Vice President of Content, Suzy Davidkhanian, and Principal Analyst, Tiffani Montez.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-stablecoins-take-over-payments-and-retailers-launch-their-own-banking-payments-show
© 2025 EMARKETER
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com
On today’s podcast episode, we discuss the top takeaways from the Google monopoly verdict, how the rise of AI search influenced the decision, and how much this ruling has any bearing on the Google ad tech case. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-takeaways-google-monopoly-verdict-what-comes-next-behind-numbers
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss why Spotify is still considered the king of audio streaming, why advertising is not working out quite as they’d hoped (yet), and how they might become a social platform. Join Senior Director of Podcasts and host, Marcus Johnson, and Senior Editor, Daniel Konstantinovic. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-spotify-s-act-2-music-king-social-audio-powerhouse-behind-numbers
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
In this podcast episode, we discuss retailers’ priorities this holiday period, how they can stand out from the crowd, and how to balance sharp pricing with creating an emotional connection that lasts beyond the season. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Senior Analyst, Zak Stambor.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-discounts-emotional-marketing-what-retailers-should-focusing-on-this-2025-holiday-season
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss how Americans view GenAI-made media, if the “AI concern gap” between AI experts and the general public will widen, and why some of GenAI’s negativity might not apply to ads. Join Senior Director of Podcasts and host, Marcus Johnson and Senior Analyst, Max Willens. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-public-opinion-on-ai-made-media-what-acceptable-what-crosses-line
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss what will happen now that the new ESPN app has hit the market, if it can become the “default home” of sports, and what will happen to sports rights in the future. Join Senior Director of Podcasts and host, Marcus Johnson and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-new-espn-app-will-change-tv-forever-behind-numbers
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent struggles, and what should be top of the new CEO’s to-do list. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Blake Droesch and Arielle Feger.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-target-bet-right-on-its-new-ceo-to-do-list-that-could-make-break-brand
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss Reddit’s most interesting recent development, if Snap’s emphasis on attention can help it bounce back, and whether Reddit can earn a permanent seat at the table for bigger brand budgets. Join Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities, contact us: advertising@emarketer.com
For more information, visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-other-social-platforms-pinterest-s-ai-push-snap-s-attention-bet-reddit-s-bid-ad-dollars
© 2025 EMARKETER
DG Media Network connects advertisers to rural customers at scale, with 90MM+ reachable shoppers. Our unique reach provides access to hard to reach customers that aren’t found in the largest demographic audiences available to marketers.
Leverage our unique first-party data to expand your reach and meet our customers wherever they are with omni-channel solutions designed to engage and measure results with closed-loop, one-to-one data and self-service access.
Our robust media portfolio spans in-store, on-site & off-site tactics across the full funnel. Our platform enables even more ways to add value to shoppers on their purchase journey that drives brand equity and sales growth.
Unique reach, at scale, across 20+ tactics and platforms. That's media built better!
Connect with us to learn more about how we're changing omnichannel advertising.
https://www.dgmedianetwork.com/
On today’s podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube’s CTV playbook, and why sub OTT’s unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
US Social Ad Spending vs. Time Spent 2025
US Time Spent vs. Ad Spending 2025
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-ad-dollars-attention-mismatch-the-big-screen-ad-spend-gap-youtube-ctv-edge
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, Arielle Feger, Becky Schilling, and Emmy Liederman (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Emmy Liederman will defend their list against Principal Analyst, Sky Canaves and Senior Analyst, Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
To learn more about our research and get access to PRO+, go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-august-reimagining-retail
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss what AI Overviews are doing to search behavior, some potential new business models for the internet, and how much “AI slop” might encourage folks to decrease their time on the web. Join Senior Director of Podcasts and host, Marcus Johnson, Analyst, Grace Harmon, and the CEO and Founder of CMO Huddles, and host of the Renegade Marketers Unite podcast, Drew Neisser. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-death-of-click-how-ai-reshaping-internet-business-model-with-drew-neisser
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for the future of digital in 2026 and beyond. Why browsers will become the new AI battleground, what does it mean if agentic AI doesn’t take over shopping, and can GenAI actually lead to more of the jobs it can easily destroy? Join Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, Principal Analyst, Sara Marzano, and Vice President of Content, Paul Verna. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-if-future-of-digital-browsers-ai-battleground-agentic-shopping-behind-numbers
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss how to best decide who to partner with, the right conditions for a successful store-in-a-store relationship, and how to approach long-term partnerships versus one-off collaborations. Join Senior Director of Podcasts and guest host, Marcus Johnson, Vice President of Content, Suzy Davidkhanian, and the Founder and CEO of Mack Weldon, Brian Berger. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimaging-retail-partnership-playbook-how-choose-powerful-collaborations-mack-weldon
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss if the death of the Late Show is “the canary in the linear coal mine” and the biggest takeaways from the landmark NFL and ESPN deal. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Editor, Daniel Konstantinovic, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-late-show-canceled-nfl-espn-mega-deal-has-streaming-finally-beaten-linear-tv-behind-numbers
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss how the world’s largest online retailer is weathering tariffs so far, the biggest takeaway from Prime Day, and why Amazon’s AI future could be wearables. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst, Rachel Wolff. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-how-amazon-weathering-tariffs-prime-day-s-surprise-ai-bracelet-of-future-behind-numbers
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-sydney-sweeney-american-eagle-ad-when-marketing-misses-brands-bounce-back
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
In today’s episode, we talk about the promise and challenges financial media networks face in the burgeoning commerce media network landscape. Join the discussion with host and Head of Business Development Rob Rubin, Principal Analyst Sarah Marzano, and Senior Analyst Max Willens.
To learn more about our research and get access to PRO+, go to EMARKETER.com
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-why-it-will-hard-fmns-play-same-game-other-commerce-media-folks-banking-payments-show
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-s-big-bets-superintelligence-gen-z-on-instagram-whatsapp-s-ad-goldmine-behind-numbers
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss if Google is actually fending off the AI search competition, what its AI Overviews are doing to search behavior, and why growing AI search usage might not necessarily translate into a booming ad business. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Principal Analyst, Yory Wurmser. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-google-ai-overviews-turned-one-already-game-over-ai-search-competitors
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
In this podcast episode, we discuss if ‘Summerween’ is here to stay, which retail shopping holiday is most likely to expand, and how all of this affects shopping behavior. Listen to the discussion with Senior Director of Podcasts and guest host, Marcus Johnson, Principal Analyst, Sky Canaves, and Vice President of Content Suzy Davidkhanian.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-retail-s-new-calendar-how-summerween-christmas-july-changing-shopping-reimagining-retail
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss why Ms. Yaccarino left X, the expectations for its advertising business in the short and long term, and how realistic its chances are of becoming an “everything app”. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Analyst, Marisa Jones. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-x-after-yaccarino-what-her-exit-tells-us-about-road-ahead
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss how YouTube is ahead in the video streaming wars, if Netflix’s next wave of content can keep audiences’ attention, and how much these new Netflix House locations might move the needle. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Analyst, Marisa Jones, and Vice President of Content, Paul Verna. Listen everywhere you find podcasts and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-netflix-future-of-living-room-entertainment-not-fast-says-youtube-behind-numbers
© 2025 EMARKETER
Got an ecommerce challenge? Awin has you covered. With Awin’s affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.
On today’s podcast episode, we discuss the unofficial list of the most interesting retailers for the month of July. Each month, our analysts Arielle Feger, Becky Schilling, and Vice President of Content and guest host, Suzy Davidkhanian (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Suzy Davidkhanian will defend their list against Senior Analyst Blake Droesch, and Principal Analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-july-2025
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss what “authentic storytelling” looks like in practice, surprising findings about the authenticity levels between print and digital, and what’s most important when it comes to a “brand’s handshake.” Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Senior Director of Briefings, Jeremy Goldman, and Vice President of Brand Marketing at Quad, Heidi Waldusky. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-missing-link-omnichannel-how-authentic-brand-storytelling-drives-real-connection-behind-numb
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
In this podcast episode, we discuss Amazon’s yearly discount sales drive, Prime Day, and how it morphed into a 4-day shopping spree, the number of sales revealed on each day of shopping, how other retailers responded, and what should we expect when the holiday season approaches. Listen to the discussion with Analyst and guest host, Arielle Feger, Senior Analyst Zak Stambor, and Analyst Rachel Wolff.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-amazon-prime-day-2025-explained-trends-analysis-insights-4-day-event-reimagining-retail
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
In today’s podcast episode, we explore the blurring of social media and streaming, focusing on how content from social media platforms like TikTok and Instagram is increasingly being consumed in the living room. We also discuss the significance of YouTube and whether streamers should be concerned about the rise of social media platforms. Join the conversation with Director of Reports Editing and host, Rahul Chadha, Vice President of Content, Paul Verna, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-tiktok-instagram-s-push-living-rooms-behind-numbers
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
In this podcast episode, we discuss the importance of physical touchpoints for brands and explore what attracts younger generations to in-store shopping experiences. We also examine the expectations consumers have for engaging in person experiences. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Chief Client Strategy & Integration; President of Quad Agency Services, Tim Maleeny, and Vice President of Content, Suzy Davidkhanian. Listen everywhere you find podcasts and watch on YouTube and Spotify.
Report link - https://www.quad.com/wp-content/uploads/2025/05/the-harris-poll-quad-the-return-of-touch-report-2025.pdf
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-consumers-seek-more-tactile-shopping-experiences-behind-numbers
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today's podcast episode, we discuss the state of some of our 2025 predictions, including GenAI’s influence on business growth, the influence of China’s e-commerce disruptors, the squeeze on retail media networks, and more. Then, we offer a few more slightly spicier predictions for the remainder of the year ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Carina Perkins.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-2025-predictions-re-evaluated-plus-few-new-ones
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they’re reshaping multiple industries. Join Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-rise-of-weight-loss-drugs-how-they-re-changing-bodies-health-industry-behind-numbers
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss the growing AI literacy gap, how to tell if your organization is ready for AI, and what not to do when it comes to AI adoption. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Professor and AI Advisor to the Deans at Rice Business School and Founder and CEO of AI company DemystifAI Kathleen Perley. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-ai-made-simple-make-ai-approachable-with-kathleen-perley-rice-university
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss Every Man Jack’s performance vs. brand marketing priorities, the role of marketplaces for the company, and what tactics the brand uses to stand out from the pack. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Senior Analyst Zak Stambor, and VP of Growth Marketing & E-Commerce at Every Man Jack Nick Hasselberg.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-standing-men-s-grooming-market-with-every-man-jack-reimagining-retail
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
In today’s episode, we talk about how AI has changed finserv’s approach to advertising and which areas of bank marketing will be affected the most. Join the discussion with host and Head of Business Development Rob Rubin, Analysts Lauren Ashcraft and Jacob Bourne.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers-podcast-banking-payments-show-ai-turning-bank-marketing-upside-down-what-will-disrupt
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss the second biggest digital ad player’s (Meta) vision for the future of ads, if it will lead to money saved or more commercials, and why the 30-second AI-made TV ad for Kalshi matters more than most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-ai-ads-2k-meta-kalshi-reimagined-ad-world-behind-numbers
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI developers asking permission from society to build these models, and when AGI might actually get here. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Grace Harmon. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-what-makes-walmart-unstoppable-retail-empire-reinventing-itself
© 2025 EMARKETER
Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.
On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-artificial-general-intelligence-explained-will-ai-smarter-than-us
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.
To learn more about our research and get access to PRO+ go to EMARKETER.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-what-if-google-broke-itself-up-online-shopping-stopped-growing-audio-ads-exploded
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
To learn more about our research and get access to PRO+ go to EMARKETER.com
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-unofficial-most-unexpected-retailer-campaigns-2025-june-reimagining-retail
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen to the social media world if OpenAI bought Snap, what if Starbucks launched a Stablecoin, and why some companies might still want to buy linear networks. Join Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-if-openai-acquires-snapchat-starbucks-goes-crypto-paramount-cuts-cord-behind-numbers
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-prime-time-screen-time-how-our-attention-shifting
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins—author and Professor of Marketing at the Ross School of Business at the University of Michigan.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-taking-stance-impacts-retailers-bottom-lines-with-dr-marcus-collins
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/
podcast-summer-travel-will-look-different-this-year-how-so-behind-numbers
© 2025 EMARKETER
On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Charts mentioned in this episode - AI and the Creator Economy, and Impact of Tariffs on Digital Advertising
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-everyone-talking-about-cannes-2025-behind-numbers
© 2025 EMARKETER
On today’s podcast episode, we discuss how to get folks to buy something they can’t go and see in a store, how D2Cs should be thinking about generative AI, and how one DTC is negotiating the tariff minefield. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and CEO and president of Eyebuydirect Sunny Jiang.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-no-store-no-problem-dtc-tricks-selling-unseen-with-eyebuydirect-ceo
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
In today’s episode, we talk about how to be both a product-led organization and a customer-centric one, what fintechs are doing that keeps them closer to customers, and how banks can rethink the customer journey around financial life stages. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft, and Principal Analyst Tiffani Montez.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-banks-failing-customers-financial-life-stage-planning-missing-link-banking-payments-show
© 2025 EMARKETER
On today’s podcast episode, we discuss how Americans’ feelings towards AI have changed this year, the gaps in concern between AI experts and the general public, and the best ways to get started with AI. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Vice President of Media Content and Strategy Henry Powderly. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-how-americans-feelings-towards-ai-getting-more-complicated-and-revolt-that-simmering
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss how advertisers have gone from navigating uncertainty to navigating whiplash, and how they can prioritize and get the most out of ad measurement with a limited budget. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Evelyn Mitchell-Wolf and Max Willens, and the Director of Product Management at Cint Stephanie Gall. Listen everywhere and watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-navigating-whiplash-how-real-time-brand-lift-helps-advertisers-thrive-uncertainty
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we check in on how retailers’ financials are looking this year, different approaches to inventory, and what Q2 is telling us. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analysts Blake Droesch and Zak Stambor.
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For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-retail-pulse-check-inventory-approaches-price-moves-what-q2-is-telling-us
© 2025 EMARKETER
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.
On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
Report - https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-just-embedded-ai-chatbot-search-might-not-enough-behind-numbers
© 2025 EMARKETER
On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-gifs-ads-how-people-interact-with-them-with-giphy
© 2025 EMARKETER
Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.
On this special edition podcast episode, learn about the rise of off-site retail media advertising with EMARKETER Principal Analyst, Sarah Marzano and Google’s Head of Retail Media, Shawn McGahee. This conversation is from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/advertise/
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© 2025 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-may-reimagining-retail
On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-x-trending-again-what-s-likelihood-of-comeback
© 2025 EMARKETER
Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.
On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-amazon-s-buy-me-smart-ctv-ads-could-drive-growth-tariffs-don-t-way-behind-numbers
© 2025 EMARKETER
On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
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© 2025 EMARKETER
On today’s podcast episode, we discuss how tariffs are impacting the circular economy, if these trends will stick around, and which companies stand to benefit. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Rachel Wolff.
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-will-tariffs-make-secondhand-first-choice
© 2025 EMARKETER
Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.
On this special edition podcast, we explore how top brands master commerce media—choosing the right networks, weaving in existing channels, and optimizing for maximum impact. EMARKETER’s Sarah Marzano hosts InfoSum’s Senior Vice President, Sales, North America, Marc Cestaro and Kettle & Fire’s Senior Director, Media and Omnichannel, Niccolò Gloazzo in this live panel from EMARKETER’s May 9th virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
Follow us on Instagram at: https://www.instagram.com/emarketer/
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2025 EMARKETER
On today’s podcast episode, we discuss the most likely outcome for the TikTok saga, if LinkedIn is risking its professional identity by pivoting towards being a content platform, Pinterest’s latest initiative to become the shopping destination, and why Reddit is somewhat of a sleeping giant. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-tiktok-s-fate-linkedin-s-content-pivot-why-reddit-sleeping-giant-behind-numbers
© 2025 EMARKETER
On today’s special edition podcast, EMARKETER analysts Sarah Marzano and Max Willens explore how commerce media is reshaping advertising—covering platform innovation, measurement, and its overlap with CTV and social—before a fireside chat with Chase Media Solutions’ Lauren Griewski. Recorded live at the EMARKETER Commerce Media Trends 2025 virtual summit on May 9th. Listen wherever you find podcasts, or watch on YouTube and Spotify.
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© 2025 EMARKETER
On today’s podcast episode, we discuss what we expect from consumer spending in Q2, the three scenarios we expect for total media (and digital) ad spending, and how marketers are reacting to everything. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner. Listen everywhere and watch on YouTube and Spotify.
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For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-navigating-tariffs-how-advertisers-weathering-shifting-storm
© 2025 EMARKETER
Founded in 2013, GIPHY is the visual platform where creators and brand partners make everyday expression a little more moving. Now, GIPHY Ads enables brands to connect with audiences through ads people share, not just see. GIPHY reaches over 1+ billion users daily, serving 14+ billion pieces of short-form content every day. For more, head to ads.giphy.com.
On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here: https://www.emarketer.com/content/podcast-genai-actually-change-how-people-shop-reimagining-retail
© 2025 EMARKETER
In today’s episode, we talk about how much debt consumers have, which buckets it lives in, and the likelihood of a ‘debt jubilee’. Join the discussion with host and Head of Business Development Rob Rubin, Senior Analyst Grace Broadbent and Senior Director of Forecasting Oscar Orozco.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-consumer-debt-elephant-room
© 2025 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss Meta’s capacity to weather the tariff climate, how Meta plans to redefine advertising, and what happens if it is forced to sell Instagram and WhatsApp. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-meta-vs-world-weathering-tariffs-ai-wars-potential-plan-upend-entire-ad-ecosystem
© 2025 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss why the new funnel begins at checkout, what kinds of offers customers are most receptive to when getting ready to click the buy button, and how to avoid showing someone something they already have. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Senior Director of Briefings Jeremy Goldman, and Senior Vice President of Solutions and Operations at Rokt Jon Humphrey. Listen everywhere and watch on YouTube and Spotify.
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For sponsorship opportunities contact us: advertising@emarketer.com
For more information visit: https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-art-of-perfect-checkout-offer-with-rokt
© 2025 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer
to get started today.
On today’s podcast episode, we discuss how tariffs will impact private labels, if private label still a synonym for “affordable”, and some unofficial awards for the 5 most interesting private label players. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Analyst Arielle Feger.
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For a transcript of this episode click here: podcast-price-wars-attack-of-private-labels-reimagining-retailhttps://www.emarketer.com/content/
On today’s podcast episode, we discuss why Google is now keeping third-party cookies, who’s most likely to buy Chrome if they have to sell it, and the impact of AI Overviews so far. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-google-keeping-cookies-maybe-selling-chrome-scaling-ai-overviews
© 2025 EMARKETER
Rokt helps marketers reach high-intent customers in the Transaction Moment™—when they’re actively completing a purchase online. Powered by AI and first-party data, Rokt Ads connects your brand with over 400 million global shoppers and delivers outcomes you can count on. Learn more at rokt.com/emarketer to get started today.
On today’s podcast episode, we discuss how ready Netflix is for a potential recession, if video podcasts and content creators fit nicely into its offering, and whether AI can help improve search for the streaming giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Vice President of Content Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-recession-proof-netflix-behind-numbers
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-unofficial-most-interesting-retailers-list-april-reimagining-retail
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com to get started today.
On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-found-guilty-of-monopoly-what-this-landmark-ruling-means-everyone-behind-numbers
© 2025 EMARKETER
On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-btn-what-traveler-media-do-that-retail-media-cant-with-kinective-media-by-united-airlines
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com to get started today.
On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-tariffs-here-consumer-shifts-surprising-outcomes-must-watch-metrics
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com to get started today.
On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-tik-tok-latest-on-trump-s-extension-deal-talks
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com to get started today.
On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-next-gen-ai-assistants-autonomous-agents-beyond
© 2025 EMARKETER
On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-french-department-store-icon-printemps-reinventing-us-retail
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com to get started today.
On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-explosion-of-sports-brand-engagement-with-nielsen-s-vp-of-inclusive-insights
© 2025 EMARKETER
Kinective Media by United Airlines is the airline industry’s first traveler media network, using insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands. Kinective Media’s platform allows marketers to reach travelers across a wide range of channels including United's award-winning mobile app and inflight entertainment screens. Kinective Media enhances the travel experience for millions of United customers and drives greater loyalty among United MileagePlus® members through customized offers and experiences. For more information, visit: https://kinectivemedia.com.
On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
Commerce Media Trends to Watch in 2025
The State of Measurement in Retail Media
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For a transcript of this episode click here:
podcast-behind-numbers-how-players-trying-stand-commerce-media-universehttps://www.emarketer.com/content/
© 2025 EMARKETER
On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-reimagining-retail-why-consumer-sentiment-stuck-worried-with-joanne-hsu-university-of
© 2025 EMARKETER
In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-how-young-people-bank-spend-invest-their-money
© 2025 EMARKETER
On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Bill Fisher for the conversation. Listen everywhere and watch on YouTube and Spotify.
Report - YouTube for Marketers Explainer
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-how-youtube-became-tv-s-most-watched-platform-on-its-20th-birthday
© 2025 EMARKETER
On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-using-ai-work-part-2-how-companies-using-ai-tips-employees-on-how-best-use
© 2025 EMARKETER
On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.
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For a transcript of this episode click here:
podcast-reimagining-retail-building-your-brand-while-nurturing-loyal-followinghttps://www.emarketer.com/content/
© 2025 EMARKETER
On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-using-ai-work-part-1-employees-anxiety-levels-how-tech-impacting-jobs
© 2025 EMARKETER
Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer
to get started today.
On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-signal-based-merchandising-impact-of-empty-shelf
© 2025 EMARKETER
Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer
to get started today.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here: https://www.emarketer.com/content/
© 2025 EMARKETER
On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-walgreens-identity-crisis-what-s-next-pharmacy-giant
© 2025 EMARKETER
On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/behind-numbers-reimagining-creator-role-engaging-communities-through-short-form-video
© 2025 EMARKETER
Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer to get started today.
On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Arielle Feger, and CEO and Founder of Ageism Is Never In Style® Jacynth-Bassett.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-ageism-beauty-shift-away-staying-young
© 2025 EMARKETER
Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer to get started today.
On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-beyond-bundle-what-will-shape-streaming-world-next
© 2025 EMARKETER
Struggling with out-of-stocks, phantom inventory, or lack of shelf data? Trax’s Signal-Based Merchandising is designed to give real-time visibility into what’s happening in stores and on shelves so you can take action when and where it matters most. Say goodbye to fixed routes and delays in retailer reporting and take corrective action now. Visit traxretail.com/emarketer to get started today.
On today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Suzy Davidkhanian, and Strategic Advisor to Mint Mobile Aron North. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-meta-s-ai-investment-strategy-snap-s-growth-secrets-why-pinterest-deserves
© 2025 EMARKETER
On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/reimagining-retail-malls-why-people-visit-or-skip-ikea-walmart-s-big-moves-what-modern-mall-will-look-like
© 2025 EMARKETER
In today’s episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-ai-your-financial-advisor-what-happens-technology-takes-lead
© 2025 EMARKETER
On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-meta-s-ai-investment-strategy-snap-s-growth-secrets-why-pinterest-deserves
© 2025 EMARKETER
On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-our-total-media-consumption-hitting-ceiling-which-areas-starting-fall
© 2025 EMARKETER
On today’s podcast episode, we discuss what a tariff even is, what might happen when they’re implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-impact-of-tariffs-on-retailers-what-expect-how-prepare
© 2025 EMARKETER
On today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-how-amazon-has-made-itself-even-more-essential-how-hasnt
© 2025 EMARKETER
On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global Digital Commerce Senior Director, Strategy & Execution, Todd Hassenfelt. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-how-rise-of-ai-shopping-agents-impacting-customer-journey
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-february-2025
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-meta-s-ai-investment-strategy-snap-s-growth-secrets-why-pinterest-deserves
© 2025 EMARKETER
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-special-edition-finding-influencers-measuring-impact-ai-era
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-welcome-third-era-of-cmo-role-the-chief-marketing-everything
© 2025 EMARKETER
On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-lego-became-world-s-largest-toymaker
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-google-s-plans-after-deepseek-announcement-how-much-genai-chatbots
© 2025 EMARKETER
On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-special-edition-creator-content-what-s-new-what-s-next
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-brand-safety-out-of-vogue-how-publishers-trying-alleviate-brands-fears
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vice President and Principal Analyst Jasmine Enberg and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-special-edition-creator-economy-trends-2025-keynote
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-preimagining-retail-why-sam-s-club-our-must-visit-store-what-sets-apart-other-warehouse
© 2025 EMARKETER
In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke.
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For a transcript of this episode click here:
The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-gen-alpha-spending-their-digital-time-where-they-heading-next
© 2025 EMARKETER
On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-how-consumers-interact-with-ads-balancing-effectiveness-intrusiveness-ai
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-tiktok-shop-alters-livestream-shopping-stays-what-happens-disappears
© 2025 EMARKETER
Zeta’s AI-powered marketing platform unifies Identity, intelligence, and omnichannel activation in a single platform powered by one of the industry’s largest proprietary databases and advanced artificial intelligence. With Zeta you can create personalized customer experiences at scale and drive measurable results at a lower cost. Learn more at zetaglobal.com.
On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-deepseek-what-how-it-s-shaking-up-ai-universe
© 2025 EMARKETER
On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-netflix-breaks-records-its-playbook-replicated
© 2025 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Follow us on Instagram at: https://www.instagram.com/emarketer/
For sponsorship opportunities contact us: advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-january-2025
© 2025 EMARKETER
On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Dane Finley and Rajiv Leventhal. Listen everywhere and watch on YouTube and Spotify.
Reports mentioned in this episode:
https://www.emarketer.com/content/health-trends-watch-2025
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advertising@emarketer.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-digital-health-trends-2025
© 2025 EMARKETER
On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-forecasting-trends-2025-digital-pay-tv-petering-why-livestream-shopping
© 2025 EMARKETER
On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.
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advertising@emarketer.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-most-interesting-2025-retail-trends-outside-of-emarketer
© 2025 EMARKETER
On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-technology-trends-2025-ai-agents-smart-glasses-portal-spatial-computing
© 2025 EMARKETER
On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital marketing and user privacy. Listen to the discussion everywhere you find podcasts or watch on YouTube and Spotify.
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advertising@emarketer.com
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© 2025 EMARKETER
On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-tv-streaming-trends-2025-netflix-s-live-sports-push-small-mid
© 2025 EMARKETER
On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
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advertising@emarketer.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-lessons-2024-holiday-shopping-season-election-impact-returns-way-up-more
© 2024 EMARKETER
In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.
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advertising@emarketer.com
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-banking-payments-trends-2025
© 2025 EMARKETER
On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-social-creator-economy-trends-2025-shopping-getting
© 2025 EMARKETER
On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.
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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-future-of-digital-2025-a-media-time-spent-slowdown-who-will-benefit-most
© 2025 EMARKETER
On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow us on Instagram at:
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-2025-retail-trends-the-pillars-of-paid-retail-memberships
© 2025 EMARKETER
On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
Link to the EMARKETER report:
https://content-na1.emarketer.com/top-trends-watch-2025
© 2025 EMARKETER
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations.
- Mondays and Fridays I will host a new video podcast called Behind the Numbers where I’ll be speaking with guests from the EMARKETER crew and folks from other companies for a 20-minute chat about media, advertising, or technology, discussing everything from AI’s impact on our daily lives, to the shape-shifting universe of social media, and more.
- Every Wednesday, you can still hang out with Sara Lebow, host of our Reimagining Retail show, as she covers the latest in commerce media, consumer shopping habits, and the retailers that are making the biggest moves.
- And then every 2nd Tuesday of the month, Rob Rubin will be discussing the most important Banking & Payments conversations from crypto, to BNPL, to how banks will look in the future.
So, make sure to tune in to new video and audio episodes Monday, Wednesday, and Friday (and the occasional Tuesday) on Apple Podcasts, YouTube, Spotify, or wherever else you like to listen.
On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-omnicom-ipg-deal-what-means-advertising-universe
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-why-some-records-unbreakable-which-hotel-behaviors-least-acceptable
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-future-proofing-marketing-through-secret-weapon-of-standardization
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-2024-retail-awards
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-2
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-very-specific-highly-unlikely-predictions-2025-part-1
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasts Oscar Orozco, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Forecasting Analyst Zach Goldner.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-why-ai-might-hitting-wall-impact-of-impending-tariffs-more
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-what-this-year-thanksgiving-holiday-shopping-period-told-us
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-how-trump-administration-might-impact-banking-industry
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Vice President of Media, Content, and Strategy Henry Powderly and Vice President of Generative AI Dan Van Dyke.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-what-genai-work-taught-us-this-year-what-expect-2025
© 2024 EMARKETER
Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-saying-goodbye-web-how-hotels-capture-hearts-of-travelers-more
© 2024 EMARKETER
On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-google-grip-on-search-universe-starting-loosen
© 2024 EMARKETER
On today's podcast episode, we discuss why Nike isn’t doing all that well, how it can stay relevant with the competition, and which brands it could possibly learn from. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-nike-trying-turn-things-around-stay-relevant-with-rivals-new-entrants
© 2024 EMARKETER
In today’s episode of The Banking & Payments Show podcast we talk about how financial services companies partner with creators on social media to reach younger audiences. In the ‘Headlines’ segment we examine the partnerships between banks and influencers by discussing the EMARKETER article, “How to make finfluencer partnerships work with a smaller marketing budget.” And in the ‘Story by Numbers’ segment, we shift the conversation to how many financial influencers there are on social media and the steps a bank needs to take to find the right finfluencer to partner with. Join the discussion with host, Rob Rubin, content creator and finfluencer, Taylor Mitchell, and analyst, Lauren Ashcraft.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers-younger-audience
© 2024 EMARKETER
On today’s podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached “peak media”, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-what-happens-search-now-searchgpt-here-how-market-through-emotion-more
© 2024 EMARKETER
On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-meta-investors-remain-somewhat-skeptical-even-profitability-climbs
© 2024 EMARKETER
On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-commerce-media-companies-watch-emergence-of-financial-travel-networks
© 2024 EMARKETER
On today's podcast episode, we discuss what could help Snapchat add users in North American again, what a “Simple Snapchat” app could do, and the potential impact of a new “Sponsored Snaps” ad format. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-positive-signs-snap-can-grow-users-north-america-again-new-simple-snapchat-experience
© 2024 EMARKETER
On today's podcast episode, we discuss what will happen if either Donald Trump or Kamala Harris win the US election and how that will affect inflation, high growth digital advertising channels, and regulatory priorities. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Zak Stambor.
Reports mentioned in this episode:
How the outcome of the US presidential election will affect 3 critical economic factors for retail
How the US election outcome will influence 3 key areas of digital advertising
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-election-outcome-will-influence-retail-advertising
© 2024 EMARKETER
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Director of Reports Editing Rahul Chadha, and Vice President of Briefings Stephanie Taglianetti.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-ad-fatigue-actually-getting-worse-how-genai-might-change-car-experience-more
© 2024 EMARKETER
On today’s podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-end-of-convenience-know-it
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-list-of-retailers-who-came-back-dead-difficult-spot-october
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer’s quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-netflix-s-glass-half-full-half-empty
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-digital-lifestyles-everyone-world-peak-media-who-watches-influencer-videos
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting Oscar Orozco.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-wnba-record-breaking-season-new-click-cancel-rule-more
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-media-measurement-video-first-world
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-ancillary-services-bring-people-stores-what-retailers-think-introducing
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and Technology Analyst Jacob Bourne.
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For a transcript of this episode click here:
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor.
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advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-hell-going-on-with-consumer-sentiment
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, Director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and Vice President of Briefings Stephanie Taglianetti.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-doj-floats-google-breakup-that-could-change-search-walmarts-designed-you
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-who-actually-using-genai-what-using-for-nobel-physics-chemistry-prize-ai-pioneers
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.
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advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-consumers-view-october-prime-day-how-changing-shopping-behavior
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation. Follow us on Instagram at:
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advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-companies-that-shaping-future-of-ai-what-happens-your-digital-bank-goes-down
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-streamers-driving-revenue-tv-consumption
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-behind-numbers-special-edition-episode-creator-era-how-creators-redefining-media-marketing
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Follow us on Instagram at:
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advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-what-ai-capable-of-2030-new-way-search-filming-video-more
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-google-vs-world-are-ai-overviews-driving-growth-google-hold-search-starting-loosen
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-avoid-leaving-revenue-on-table-throughout-purchase-funnel
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-ai-risks-banks
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
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advertising@emarketer.com
For more information visit:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-generations-spend-their-digital-time-gen-z-smartphone-millennials-social-media
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
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https://www.instagram.com/emarketer/
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advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today's podcast episode, we discuss the implementation challenges of GenAI, how smaller retailers should be playing with it, and when you should not use GenAI. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/emarketer/
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advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-retailers-using-genai-they-should-absolutely-not-use
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.
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advertising@emarketer.com
For more information visit:
https://www.emarketer.com/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-news-consumption-habits-changing-whatsapp-emerge-how-many-use-tiktok-news
© 2024 EMARKETER
TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.
On today’s podcast episode, host Bill Fisher, forecasting writer Ethan Cramer-Flood, and analysts Matteo Ceurvels and Man-Chung Cheung discuss why there are so many different types of advertising bans in different countries, if they work, and the economic costs.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-what-ads-have-been-banned-different-countries-how-much-do-advertising-bans-work
© 2024 EMARKETER
On today's podcast episode, we discuss how haptic logos could change the game, if retailer game shows might catch on, whether J. Crew's print catalog reboot is a good idea, Peloton's next move, what folks are actually doing when "working" from home, and more. Tune in to the discussion with host Marcus Johnson, our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
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advertising@emarketer.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
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advertising@emarketer.com
For more information visit:
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For a transcript of this episode click here:
https://www.emarketer.com/content/
© 2024 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-september
© 2024 EMARKETER
In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.
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© 2024 EMARKETER
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
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© 2024 EMARKETER
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
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© 2024 EMARKETER
On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.
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© 2024 EMARKETER
On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.
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https://www.emarketer.com/content/podcast-reimagining-retail-gen-z-path-to-purchase-how-social-media-influences-in-store-behavior
© 2024 EMARKETER
On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-social-media-users-buyers-by-generation-2024?_gl=11ud4gda_gcl_auMTUyNDU1ODExMi4xNzIxODM1NjA2_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*MTcyNTY0MjAxMS4yMDQuMC4xNzI1NjQyMDExLjYwLjAuMA
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https://www.emarketer.com/content/
© 2024 EMARKETER
On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.
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https://www.emarketer.com/content/podcast-daily-what-make-of-democratic-countries-like-brazil-banning-social-media-apps
© 2024 EMARKETER
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
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https://emarketer.com/content/podcast-weekly-listen-facebook-actually-have-young-person-problem-interactive-ads-of-future
© 2024 EMARKETER
On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.
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https://www.emarketer.com/content/podcast-daily-how-travel-changing-has-actually-fully-recovered-how-budget-airlines-pivoting
© 2024 EMARKETER
On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.
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https://www.emarketer.com/content/podcast-reimagining-retail-why-so-many-new-peer-to-peer-resale-marketplaces
© 2024 EMARKETER
On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we debate if creating successful financial media networks depends on delivering audiences at scale. Listen to the discussion as host Rob Rubin welcomes analysts Maria Elm and David Morris to the show.
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https://www.emarketer.com/content/podcast-banking-payments-show-financial-media-networks© 2024 EMARKETER
On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon
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https://www.emarketer.com/content/podcast-daily-why-california-ai-bill-matters-much-what-ai-rules-missing-more
© 2024 EMARKETER
On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.
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For a transcript of this episode click here:
https://emarketer.com/content/podcast-weekly-listen-why-pavel-durovs-arrest-spooked-social-media-giants-swapping-barcodes-qr-ones
© 2024 EMARKETER
On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.
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https://www.emarketer.com/content/podcast-daily-what-ai-should-and-shouldnt-allowed-do-healthcare
© 2024 EMARKETER
On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
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https://www.emarketer.com/content/podcast-reimagining-retail-what-will-impact-this-year-2024-holiday-sales-why-in-store-shopping
© 2024 EMARKETER
On today's podcast episode, we discuss what was behind the impressive first half of the year growth in out-of-home (OOH) advertising, how the medium is different from before the pandemic, the benefits of OOH TV, and what we can expect from the next few years. Tune in to the discussion with host Marcus Johnson and analyst Yory Wurmser.
Reports mentioned in this episode:
https://content-na1.emarketer.com/out-of-home-forecast-trends-2024?_gl=11f2v2x2_gcl_auMTUyNDU1ODExMi4xNzIxODM1NjA2_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*MTcyNDQ0NzE1OC4xODAuMS4xNzI0NDQ3Mjg5LjYwLjAuMA
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-ooh-advertising-making-comeback-potential-of-ooh-ctv-ads-more
© 2024 EMARKETER
On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
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For a transcript of this episode click here:
https://emarketer.com/content/podcast-weekly-listen-new-nba-rights-deal-affects-network-viewers-advertisers-tapping-consumer-modes
© 2024 EMARKETER
On today's podcast episode, we discuss where ad dollars outweigh time spent with media, where time outweighs the ad dollars, and where the two are most closely aligned. Tune in to the discussion with host Marcus Johnson and forecasting writer Ethan Cramer-Flood.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-ad-spending-vs-time-spent-2024?_ga=2.126296397.11248924.1723478673-916560001.1689791357&_gl=1bk8f5h_gcl_auMTUyNDU1ODExMi4xNzIxODM1NjA2_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*MTcyMzU1ODEzMS4xNjUuMC4xNzIzNTU4MTMxLjYwLjAuMA
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-relationship-between-where-people-spend-their-time-media-ad-dollars-trying-reach-them
© 2024 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of August. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Blake Droesch and Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-august
© 2024 EMARKETER
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Reports mentioned in this episode:
https://content-na1.emarketer.com/how-cmos-successfully-mastering-expanded-role?_gl=11bl1rn_gcl_auMTUyNDU1ODExMi4xNzIxODM1NjA2_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*MTcyMjYwNTQzMC4xNDcuMS4xNzIyNjA1ODc2LjYwLjAuMA
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https://www.emarketer.com/content/
© 2024 EMARKETER
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-paris-olympics-broadcast-medalists-changing-viewing-habits-ad-potential
© 2024 EMARKETER
On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sought after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-venu-sports-the-disney-fox-warner-venture-gets-blocked-how-sell-folks-on-ai
© 2024 EMARKETER
In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.
Reports mentioned in this episode:
https://content-na1.emarketer.com/earnings-report-ai-driving-big-tech-earnings-fading-fast?_gl=1170dwjf_gcl_auMTUyNDU1ODExMi4xNzIxODM1NjA2_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXG*MTcyMzM4NTI4MS4xNjAuMC4xNzIzMzg1MjgxLjYwLjAuMA
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-ai-are-investments-paying-off-how-overrated-approaching-bubble
© 2024 EMARKETER
On today's podcast episode, we discuss what Chipotle has that Starbucks is trying to gain, how Starbucks can turn the ship around, and what its struggles tell us about the greater retail world. Listen to the conversation with our analyst Sara Lebow as she hosts analyst Sky Canaves and vice president of content Suzy Davidkhanian.
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https://www.emarketer.com/content/
© 2024 EMARKETER
On today’s podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm’s EMARKETER report, The Bank in 2030. In the ‘Story by Numbers’ segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the ‘For Argument’s Sake’ segment about the end of banks as we know it and if it’s true that 90% of consumer-serving banks and credit unions won’t exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.
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https://www.emarketer.com/content/podcast-banking-payments-show-banks-2030
© 2024 EMARKETER
On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-other-social-media-guys-where-pinterest-finding-growth-snapchat-provides-bright-spot
© 2024 EMARKETER
On today's podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney's streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-paris-olympics-ads-viewership-habits-x-sues-advertisers-more
© 2024 EMARKETER
On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-fueling-amazon-ad-business-what-next-its-brick-and-mortar-plan-of-action
© 2024 EMARKETER
On today's podcast episode, we discuss if ‘Just Walk Out’ technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-just-walk-out-future-of-payments-not-what-is
© 2024 EMARKETER
In part two of this two-part podcast episode on the Google antitrust ruling, we discuss what this decision will actually mean for Google and which competitor is likely to benefit the most from whatever penalties get handed out. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-google-antitrust-ruling-part2-what-this-means-google-which-competitor-benefits-most
© 2024 EMARKETER
In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google’s search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.
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© 2024 EMARKETER
On today's podcast episode, we discuss whether consumer sentiment is glass half full or half empty, if the era of one stop grocery shopping is over, how much artificial intelligence can move the creativity needle, whether folks will want to create AI versions of themselves, a huge Olympics milestone, and more. Tune in to the discussion with host Marcus Johnson, analyst Blake Droesch, and vice presidents of content Suzy Davidkhanian and Paul Verna.
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https://www.emarketer.com/content/podcast-weekly-listen-making-sense-of-consumer-sentiment-creating-ai-versions-of-yourself-more
© 2024 EMARKETER
On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-explaining-meta-sustained-turnaround-biggest-threat-faces-today-more
© 2024 EMARKETER
On today's podcast episode, we discuss standout data points from this year’s back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-back-to-school-different-last-year-role-influencers-play-marketing
© 2024 EMARKETER
On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-google-uturn-3rd-party-cookies-means-marketers-cookie-vs-cookieless-going-forward
© 2024 EMARKETER
On today's podcast episode, we discuss what "Brat" means, the significance of the vice president of the United States Kamala Harris putting social media front and center of her campaign, if riding the "Brat" wave is replicable, and whether it might backfire. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and vice president of content Paul Verna.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-kamala-harris-s-embrace-of-brat-fueling-her-marketing-strategy
© 2024 EMARKETER
On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.
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https://www.emarketer.com/content/podcast-weekly-listen-will-people-start-searchgpt-dynamic-pricing-minefield-more
© 2024 EMARKETER
On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.
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https://www.emarketer.com/content/podcast-daily-how-google-has-turned-ad-growth-around-ai-s-impact-on-search-giant-more
© 2024 EMARKETER
On today's podcast episode, we discuss the unofficial list of the most interesting retailers in July, focusing on back-to-school initiatives for this episode. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Sky Canaves, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-back-to-school-edition-july
© 2024 EMARKETER
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
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https://www.emarketer.com/content/podcast-how-spotify-became-profitable-what-deluxe-version-might-look-like-more
© 2024 EMARKETER
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the longevity of subscription services and loyalty programs from both a client and corporate perspective. How many subscriptions can people afford, and how much can companies afford to give away as part of their loyalty programs? Follow us on Instagram at:
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https://www.emarketer.com/content/podcast-around-world-how-sustainable-current-subscription-services-loyalty-programs
© 2024 EMARKETER
On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.
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https://www.emarketer.com/content/podcast-weekly-listen-google-decides-keep-cookies-spotify-movies-more
© 2024 EMARKETER
On today's podcast episode, we discuss why Amazon was able to grow subscribers and revenue by such an unexpected amount, the biggest question surrounding its ads business, and the most significant threat facing Netflix at the moment. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
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https://www.emarketer.com/content/podcast-daily-how-netflix-holding-on-its-streaming-crown-biggest-question-its-ads-business-more
© 2024 EMARKETER
On today’s episode, we discuss this year’s Prime Day. Was Amazon's ad platform breaking on the day of the big deal, how other retailers’ event-day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.
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https://www.emarketer.com/content/
© 2024 EMARKETER
On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Reports mentioned in this episode:
https://content-na1.emarketer.com/organic-social-strategies-that-work?_ga=2.54073960.1739760313.1717776504-916560001.1689791357&_gl=1gc3yw8_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcxNzc3NTYyMC41Mi4xLjE3MTc3NzY1MDMuNjAuMC4w_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzNTk1NzQ3MC4xNzE3Njg5MTQ5LjE3MTc2ODkxNDg.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-why-organic-social-making-comeback-why-ad-market-still-feels-bleak
© 2024 EMARKETER
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-our-media-time-changing-a-bad-milestone-tv-social-media-time-falls-more
© 2024 EMARKETER
On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-major-ai-adoption-issue-not-talking-about-smart-tech-missing-how-turn-x-around
© 2024 EMARKETER
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
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https://www.emarketer.com/content/podcast-daily-future-of-streaming
© 2024 EMARKETER
On today’s podcast episode, we discuss the differences between commerce media networks and retail media networks, how financial services and payment companies are leveraging media networks, who has been successful in the space so far, and who we expect to launch a media network in the next year. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Maria Elm.
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https://www.emarketer.com/content/podcast-reimagining-retail-rise-of-commerce-media-who-should-introducing-media-networks
© 2024 EMARKETER
Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
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https://www.emarketer.com/content/podcast-banking-payments-show-leveraging-finfluencers
© 2024 EMARKETER
On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-ai-train-already-losing-steam-getting-rid-hallucinations-where-ai-actually-taking-us
© 2024 EMARKETER
On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-whats-next-amazon-turns-30-toys-r-us-all-ai-ad-customer-experience-low
© 2024 EMARKETER
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-social-media-trends-h2-2024-faceless-influencers-what-happens-tiktok-this-year
© 2024 EMARKETER
On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-role-genai-retail-beyond-chatbots-retailer-successes-customers-on-board
© 2024 EMARKETER
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including how AI messaging will change, when Venu Sports will actually launch, and more. Tune in to the discussion with analyst Ross Benes and director of Briefings Jeremy Goldman.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-digital-trends-h2-2024-beyond-ai-replacing-people-venu-sports-getting-delayed
© 2024 EMARKETER
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including some new flavors of bundling we can expect to see, how Apple's AI offering will impact the app ecosystem, and more. Tune in to the discussion with vice president of content Paul Verna and analyst Yory Wurmser.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-advertising-media-trends-h2-2024-new-types-bundling-apple-intelligence-effect-on-apps
© 2024 EMARKETER
On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-pride-month-brand-wins-lessons-what-means-other-holidays
© 2024 EMARKETER
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
Reports mentioned in this episode:
https://content-na1.emarketer.com/gen-z-technology-media-preferences-2024?_gl=1cs727o_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcxODExODc0NS42MC4xLjE3MTgxMTkxNDAuNjAuMC4w_gcl_au*NTQ5NjY4NjI2LjE3MTQwNTYwMDEuMTMzMDY5NzQ1LjE3MTgwNDU5OTIuMTcxODA0NjAxMw..&_ga=2.28200628.906461788.1717954156-916560001.1689791357
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-gen-z-uses-media-lgbtq-consumer-us-hispanics-representation-ad-budgets
© 2024 EMARKETER
In today's episode, we discuss how Nvidia became the largest company in the world, what might slow them down, and which company is most likely to come for its AI crown. In Other News, we talk about whether Elon Musk's artificial intelligence company xAI can compete with OpenAI. Tune into the discussion with analysts Jacob Bourne and Gadjo Sevilla.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-nvidia-the-largest-company-world-you-may-never-have-heard-of-musk-compete-with-openai
© 2024 EMARKETER
On today's podcast episode, we discuss the potential of an anti-AI movement, what the future of social media warning labels looks like, where folks will be searching for things in a few years, the feelings people want ads to conjure up, the US cities with the highest rents, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-ai-social-media-warning-labels-how-people-want-ads-make-them-feel
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Matteo Ceurvels, and Jasmine Enberg to discuss the pervasive nature of digital in political campaigning. How big is the disinformation problem? And are we in line for an existential AI crisis when it comes to political messaging?
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-how-digital-having-ever-increasing-impact-on-elections
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of June. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-june
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss the main ways the shopper journey is evolving, how retail media is shifting to encompass the full funnel, and how in-store retail media can help bring a brand's shopping message to life, particularly during holidays and events. Tune in to the discussion with our analyst Sarah Marzano and Nikhil Sharma, senior director of performance and insights at Roundel.
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advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-power-full-funnel-activation-shifting-path-purchase-whats-next-in-store-retail-media
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-impact-apple-intelligence-will-have-what-this-means-openai-ready-ai-pc
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
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advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-news-consumption-social-media-different-new-digital-price-tags-virtual-store
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
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advertising@emarketer.com.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-far-have-tv-ctv-scales-tipped-shuffle-top-ctv-ad-streamers
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
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advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part-2-measuring-retail-media-starbucks-drones-ai
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
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advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-more-very-specific-2024-predictions-part1-paramount-sale-nordstrom-next-move-nba-tv
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-biggest-ai-story-no-one-talking-about-youtube-takes-over-tv-personalized-ads
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf. Articles mentioned in this episode: Social Search Trends 2024 Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-tiktok-ban-could-do-social-search-how-ai-powered-chatbots-changing-how-look
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-retailers-launching-new-store-formats-which-ones-worked-which-ones-not
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
Today’s podcast episode of The Banking & Payments Show discusses why financial literacy is so important in younger generations (Gen Z and Gen Alpha), not only for individuals but also for financial institutions and society. In ‘Headlines,’ we examine Gen Z’s low functional knowledge of personal finances and then shift gears for the ‘In Argument’s Sake’ segment to debate whether improving financial literacy among young people is outdated. Listen to the conversation as host, Rob Rubin, welcomes our analyst Maria Elm and Sumit Arora, Global Head of Consulting at Persistent Systems, to the podcast.
Mentioned in this episode:
https://moneytalkwitht.com/blog/gen-z-financial-literacy/
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-why-gen-z-and-gen-alpha-financial-literacy-matters
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-ad-supported-vs-ad-free-viewers-how-streamers-driving-revenue-how-tv-consumption-looks
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss why the Atlantic thinks "Google is playing a dangerous game with AI search", the best new membership perk that retailers should introduce, TV networks strategy to deemphasize age, whether every brand needs a personality, why the Taj Mahal was built, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
Follow us on Instagram at:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-navigating-google-ai-best-new-membership-perk-every-brand-need-personality
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss the argument for the NYTimes suing OpenAI, the argument for other publishers (like Vox, the Associated Press, and others) signing content licensing deals with OpenAI, and how this all shakes out. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.
Follow us on Instagram at:
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For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-news-ai-divided-the-nytimes-sues-openai-other-large-publishers-strike-deals
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor. Follow us on Instagram at:
https://www.instagram.com/emarketer/
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advertising@emarketer.com.
For more information visit: https://www.emarketer.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-retail-pulse-check-why-prices-still-hot-topic-how-people-derive-value
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss how GPT-4o can help employees with their jobs, how artificial intelligence will shape organizational change design, and if your new CEO might soon be an AI. Tune in to the discussion with our vice president of GenAI Dan Van Dyke and senior vice president of media, content, and strategy Henry Powderly.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-gpt-4o-help-employees-work-how-genai-will-shape-teams-will-ai-have-seat
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.
Follow us on Instagram at:
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advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-way-creators-make-money-changing-virtual-influencers-who-americans-trust-with-ai
© 2024 EMARKETER
As Target’s retail media network, Roundel designs curated experiences to create a better connection between brands and Target guests. We offer both self- and managed-service solutions that help brands create moments that are relevant, trusted, and helpful. All backed by our first-party data and measurement that proves value. Find out more at roundel.com.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
Follow us on Instagram at:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-caitlin-clark-effect-on-wnba-netflix-now-shows-nfl-tiktok-already-youtube
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.
Follow us on Instagram at:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-measuring-influencer-marketing-efforts-people-s-bid-buy-tiktok-meta-shuts-workplace
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of May. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-may
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-how-regulators-forcing-social-media-platforms-think-of-kids
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram at:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-google-redesigning-how-search-who-america-largest-retailer-ar-billboards
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss the capabilities (good and bad) of OpenAI's new GPT-4o, what the disbanding of the companies "superalignment" team means, and whether we're witnessing the birth of the next super app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Follow us on Instagram at:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-openai-gpt4o-what-why-safety-team-lead-stepped-down-next-smartphone-evolution
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss who's having the most success in the DTC world, whether flip flopping so many times has harmed Nike, and how the cookie deprecation effect has impacted DTC. Then, in the second half, we talk about three strategies for what we’re calling the digitally native vertical brand or DNVB's second act. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Arielle Feger.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-why-dtc-working-some-not-others-what-its-second-act
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
Follow us on Instagram at:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-disney-leads-tv-usage-partnership-between-walmart-house-of-mouse-how-many-too-many
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Follow us on Instagram at:
https://www.instagram.com/emarketer/
For sponsorship opportunities contact us:
advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-linkedin-well-its-second-act-marketers-tiktok-ban-preparations-coin-app-tiktok
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-biggest-question-facing-tv-apple-ad-backlash-internet-video-ads-inside-roblox
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-reevaluating-this-years-ad-spend-picture-amazon-shoppable-video-ad-options
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-how-retail-media-networks-using-non-endemic-ads-keep-growing-what-risks
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today!
Resources mentioned in today's episode:
https://thefinancialbrand.com/news/bank-marketing/digital-marketing-banking/chase-turns-first-party-data-third-party-cookies-crumble-176862/
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcst-banking-payments-show-role-of-atm-s-retail-media
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.
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For a transcript of this episode click here:
https://www.emarketer.com/content/daily-snapchat-less-social-media-how-turned-revenue-around-what-snapchat-doing-company
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
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For a transcript of this episode click here:
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-amazon-able-sell-more-things-and-ads-delivery-speed-still-paramount
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.
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For a transcript of this episode click here:
https://www.emarketer.com/content/reimagining-retail-why-restaurants-face-another-year-of-uncertainty-loyalty-programs-keeping-some-ahead-of-pack
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss how Meta could take the GenAI space by storm, the likelihood that rapid AI development and deployment backfires, and how advertisers are viewing Threads as it approaches its first birthday. Tune in to the discussion with our analyst Jasmine Enberg.
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For a transcript of this episode click here:
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-google-search-face-of-ai-delaying-cookies-again-what-stands-about-youtube
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-genai-looking-problem-solve-ads-cabs-accelerate-how-fast-people-need-things
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss why fewer folks are signing up to Spotify, whether breaking out an audiobook-only tier makes sense, and how much a speculative 'Music Pro' can move the needle. Tune in to the discussion with our analyst Ross Benes.
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For a transcript of this episode click here:
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Unlock the full potential of the creator economy with affiliate marketing platform Awin’s award-winning influencer management solutions and partnerships. Awin offers influencer management tailored to your needs. Leverage the platform’s expertise in end-to-end influencer program and campaign management to your brand’s advantage and drive impressive results. Head to Awin.com/emarketer for more information.
On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?
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For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
Follow us on Instagram at:
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advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-tiktok-ban-gets-signed-law-ai-ready-change-search-social-commerce
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic. Reports mentioned in this episode: https://www.emarketer.com/products/briefings/ Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-netflix-surprised-folks-how-much-advertising-will-move-needle-next-act
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss how concerned we should be about AI-driven mass unemployment, how ad industry jobs will change, and the ways in which AI will affect a persons workday. "In Other News," we talk about what to make of Apple's AI strategy and the AI measurement problem. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-2-effect-jobs-apple-genai-strategy-ai-measurement-problem
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss what happens when GenAI hits the turbo button on economic growth, the next major shift AI is going to create, and the biggest concerns regarding an AI-powered injection of this magnitude. "In Other News," we talk about why Amazon is pouring more money into AI company Anthropic and what happens when ChatGPT steps into the physical world. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-genai-economic-impact-part-1-the-economy-amazon-ai-investments-chatgpt
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram at:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-what-replaces-just-walk-out-future-of-retail-atlantic-come-back-igniting-tv
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
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advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@emarketer.com.
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the role of the store for the beauty space, Walmart's involvement in this product category, and how TikTok is changing things. Then, for "Pop-Up Rankings," we rank the top three social media trends that have influenced beauty products and how they're marketed. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-beauty-path-purchase-how-social-media-trends-have-influenced-beauty
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the significant role of 'halving' in sustaining this momentum. In our engaging 'Headlines' feature, we dissect the factors contributing to the resurgence of crypto values, examining the critical elements that influence market highs. The 'For Argument’s Sake' segment ignites a thought-provoking debate on the practical uses of cryptocurrencies, with a spotlight on Bitcoin. Expert analysts, Grace Broadbent, and Tyler Van Dyke, join host, Rob Rubin, to offer their insights into the currency's real-world applications. Key Insights: - Cryptocurrencies are witnessing a remarkable revival, with Bitcoin leading the charge by hitting an all-time high. - Market analysts and enthusiasts are keenly observing the impact of 'halving' events on cryptocurrency values. - A detailed analysis of the utility and real-world application of cryptocurrencies fuels a spirited debate, underlining the digital currency's role in the current financial landscape. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-banking-payments-show-crypto-renaissance
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-hispanic-consumer-media-habits-2024
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-how-hispanic-americans-use-media-differently-who-uses-social-media-how-kids-internet
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss whether teens will need permission to access social media, if companies saying goodbye to the CMO role is a good move, Spotify's video plans, the path for ride-hailing firms, better ways to measure progress, and more. Tune in to the discussion with our analysts Ross Benes, Carina Perkins, and Max Willens.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-should-teens-need-permission-access-social-media-spotify-video-ride-hailing
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
Report mentioned in this episode:
https://content-na1.emarketer.com/us-time-spent-with-media-forecast-2024
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-most-interesting-ways-changing-how-spend-time-with-media-a-tv-surprise-tiktok-content
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-where-in-store-retail-media-headed-activations-that-moving-needle
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-publishers-future-part-2-what-s-next-publishing-ai-disclosure-spotify-s-video-learning
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-publishers-future-part-1-what-do-about-genai-issue-then-bereal-next-move-x-pivots-ctv
© 2024 EMARKETER
Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-apple-too-big-aldi-next-walmart-drone-delivery-about-real
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-around-world-new-rules-on-digital-antitrust-competition-user-protection
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-march
© 2024 EMARKETER
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-2-what-tiktok-less-america-looks-like-who-might-buy-them-marketers
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode (part 1), we discuss the details of what's going on with a potential TikTok ban, how grave of a threat TikTok might be, whether Americans actually want a ban, and the likelihood of TikTok getting banned this time around (out of 10). Tune in to the discussion with our analysts Minda Smiley and Max Willens.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-new-tiktok-ban-part-1-whats-going-on-do-americans-want-one-likelihood-of-ban-happening
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-weekly-listen-why-awards-shows-actually-huge-deal-netflixs-sports-play-news-survive-online
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-what-watching-tv-mean-anymore-live-new-streaming-real-reason-walmart-bought-vizio
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we're at Shoptalk 2024 discussing the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join our analyst Sara Lebow as she hosts chief content officer Zia Daniell Wigder and analyst Jasmine Enberg, who were both at this year's conference.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-reimagining-retail-most-and-least-important-takeaways-shoptalk-2024
© 2024 EMARKETER
On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.
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For a transcript of this episode click here:
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
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For a transcript of this episode click here:
https://www.emarketer.com/content/podcast-daily-young-people-s-internet-habits-20-somethings-saying-no-tiktok-will-new-tiktok-ban-pass
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-how-finding-products-online-could-evolve-ads-coming-chatbots-targets-new-paid
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.
Reports mentioned in this episode:
https://content-na1.emarketer.com/digital-video-forecast-trends-q1-2024?_gl=1xjsuui_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwOTU5MzkwNi40LjEuMTcwOTU5NTY1Mi41NS4wLjA._gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTk0Mzk0NzY3My4xNzA5NTc4MTQ4LjE3MDk1NzgzMzM
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-where-folks-spend-their-tv-money-us-ad-market-s-start-year-wwe-puts-ads-front-center
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-walmart-the-purchase-of-vizio-why-needs-more-stores-what-retail-giant
© 2024 EMARKETER
On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-how-eu-s-ai-act-is-and-isnt-informing-us-legislation-era-of-badgpts-bnpl-credit-card
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-what-will-tiktok-turn-next-threads-vs-x-snap-distancing-itself-social-media
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-what-went-wrong-with-online-ads-streaming-boom-over-how-first-amendment-apply
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-disneys-next-moves-where-roku-stands-what-youtube-premium-has-proven
© 2024 EMARKETER
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the resale market is evolving, why some retailers work with a third party instead of developing their own charitable programs, and the role of digital marketplaces in resale. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and Nancy Youssef, chief global business development officer of Soles4Souls.
The 2024 CommerceNext Growth Show
https://commercenext.com/conference?utm_source=InsiderIntelligence&utm_medium=podcast
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-100-billion-resale-market-evolving-what-retailers-should-think-about
© 2024 EMARKETER
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at:
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https://www.insiderintelligence.com/content/podcast-daily-what-happens-you-merge-humans-with-ai-chips-chatgpt-gets-memory-geminis-rough-start
© 2024 Insider Intelligence
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
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https://www.insiderintelligence.com/content/podcast-daily-whats-behind-upswing-social-ad-spending-x-claw-back-some-share-nyc-sues-social-giants
© 2024 Insider Intelligence
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-end-of-search-know-it-purpose-of-genai-ikeas-plans-save-mall
© 2024 Insider Intelligence
Behind every good decision is great data—and Nielsen has the best data. We give marketers and content studios a direct connection to their audiences so they can understand why they love what they love. Get prepared with Nielsen’s 2024 Upfronts Newfronts Guide.
On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.
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https://www.insiderintelligence.com/content/podcast-daily-young-peoples-evolving-relationship-with-social-media-how-usage-crossroads
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-february
© 2024 Insider Intelligence
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
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https://www.insiderintelligence.com/content/podcast-daily-how-building-creatives-changing-marketers-2024-genai-priorities-goodbye-cookies
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-around-world-sports-advertising-opportunities-outside-of-super-bowl
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-best-apple-vision-pro-experiences-instant-ai-generated-videos-whos-ready
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
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https://www.insiderintelligence.com/content/podcast-daily-what-expect-us-ad-market-2024-google-introduces-gemini-how-often-ai-chatbots
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-ai-help-with-hyperpersonalization-promising-examples-of-ai-retail
© 2024 Insider Intelligence
On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.
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https://www.insiderintelligence.com/content/podcast-daily-spotify-become-audio-app-what-will-take
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-takeaways-super-bowl-lviii-fox-espn-wbd-new-mega-sports-streaming-service-more
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-why-snaps-decent-numbers-failed-impress-snapchat-growth-proving-folks-will-pay
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-different-buying-alcohol-online-how-consumption-habits-changing
© 2024 Insider Intelligence
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/daily-how-amazon-was-able-sell-more-its-new-ai-shopping-assistant-just-how-large-amazon-s-ad-business
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-has-meta-turned-things-around-whats-next-instagram-where-with-threads
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss how much Amazon's new shopping chatbot can move the needle, what Planet Fitness' out-of-home ad network looks like, becoming a digital mannequin to see what clothes look like on you, whether minutelong soap operas will catch on, who the smartest people in the world are, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-amazons-new-ai-shopping-assistant-targeted-ads-gym-miniaturizing-tv
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-facebook-turns-20-the-highs-lows-of-social-giant-what-next-10-years-hold
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why folks are shopping more on their mobile devices and the role of mobile in-store. Then, for "Red-Hot Retail," our analysts give us some spicy predictions about the future of mobile shopping. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Yory Wurmser.
The 2024 CommerceNext Growth Show
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-shopping-on-our-mobile-devices-changing-why-car-commerce
© 2024 Insider Intelligence
On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
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https://www.insiderintelligence.com/content/podcast-daily-how-googles-q4-influences-its-2024-youtubes-turnaround-trials-that-could-change
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss what artificial general intelligence (AGI) is capable of, why everyone is rushing to create it, and how close we are to reaching it. "In Other News," we talk about 'Ready Player One' becoming a metaverse experience and how we will start controlling our smart homes. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-race-create-artificial-general-intelligence-real-ready-player-one-controlling
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-how-prime-video-with-ads-changes-things-honest-advertising-inevitable
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we discuss what was behind the streaming giants staggering subscriber growth, how Prime Video's new ad-tier will affect Netflix, and how a deal with the WWE changes its sports strategy. "In Other News," we talk about an important milestone for ad-supported video streaming. Tune in to the discussion with our analyst Daniel Konstantinovic. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-how-netflix-has-roared-back-life-milestone-ad-supported-video-streaming
© 2024 Insider Intelligence
This episode is sponsored by StackAdapt, a multi-channel digital advertising platform used by marketers and agencies worldwide. Ranked as the number 1 DSP according to G2. StackAdapt, speed that makes the difference. Learn more about the Creative Builder at go.stackadapt.com/creativebuilder.
On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.
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https://www.insiderintelligence.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-january
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley. Reports mentioned in this episode:https://content-na1.emarketer.com/social-trends-watch-2024?_gl=110nbzs1_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwNjEzMzg5Ny4zOTMuMS4xNzA2MTMzOTA0LjUzLjAuMA.._gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzIuMTQ4NjA2MDg0MC4xNzA2MTMzOTAxLjE3MDYxMzM5MDE Follow us on Instagram at: https://www.instagram.com/insiderintelligence/
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© 2024 Insider Intelligence
On today’s podcast episode, host Bill Fisher and our analysts Paul Briggs, Matteo Ceurvels, and Man-Chung Cheung each pitch their most dramatic predictions in their coverage regions for 2024, in hopes of securing "investment" from the other sharks. Can you be convinced to "invest" in their 2024 predictions?
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https://www.insiderintelligence.com/content/podcast-around-world-2024-global-predictions-shark-tank-style-retail-media-rivals-metaverse-shopping
© 2024 Insider Intelligence
On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-using-ai-enhance-shopping-ads-on-smart-carts-problems-with-in-store-retail
© 2024 Insider Intelligence
On today's podcast episode, we discuss the impact of multimodal chatbots, the copyright case between The New York Times and OpenAI, and how AI could influence the election. "In Other News," we talk about how much Microsoft's new AI keyboard key might affect AI use. Tune in to the discussion with our analyst Yory Wurmser. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-ai-2024-multimodal-chatbots-copyright-battlefield-how-ai-might-influence-election
© 2024 Insider Intelligence
On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-retailers-watch-2024-most-likely-reinvent-itself-go-viral-make-media
© 2024 Insider Intelligence
On today's podcast episode, we discuss the digital habits across generations: what baby boomers' top digital activity is, Gen X's approach to all things digital, and how much more time Gen Zers actually spend on social media over other generations. Tune in to the discussion with our analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-digital-habits-of-us-generations-gen-xs-approach-millennials-money-gen-z
© 2024 Insider Intelligence
On today's podcast episode, we discuss why gaming is a digital advertising hotbed, how consumers are embracing shoppable media, and what happens now that the ride-sharing industry has bounced back. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Reports mentioned in this episode:https://content-na1.emarketer.com/forecast-trends-watch-2024?_gl=1el3lyr_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwNTQxMDA0OS4zNjQuMS4xNzA1NDEwMjAzLjYwLjAuMA.._gcl_au*MTQ4MTIyODY4LjE3MDUwNzQyNzI Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-2024-forecast-trends-gaming-ad-revenues-grow-up-ride-sharing-flies-high-taking
© 2024 Insider Intelligence
On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-non-ai-standout-tech-ces-2024-largest-tv-audiences-shopping-with-chatbot
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 health trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why healthcare is going to be a hyper-partisan issue in the 2024 US election campaigns; how that will affect how people think about and deal with their own healthcare going forward; and why the coming year will create unprecedented challenges for patients when it comes to affording care and treatment, leading them to explore other options for accessing and paying for care. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Reports mentioned in this episode:https://content-na1.emarketer.com/health-trends-watch-2024 Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-health-trends-healthcare-becomes-hyper-partisan-alternative
© 2024 Insider Intelligence
On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-most-and-least-important-takeaways-nrf-2024
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic. Reports mentioned in this episode:https://content-na1.emarketer.com/shifts-that-will-impact-2024-video-ad-landscape?_gl=1uykus4_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNTYwLjMxLjAuMA.._gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx Follow us on Instagram at:
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-video-trends-amazon-becoming-no-2-ai-created-video-streaming
© 2024 Insider Intelligence
On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-challenging-googles-search-dominance-saying-farewell-cookies-apple-move-vr
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
Reports mentioned in this episode:
https://content-na1.emarketer.com/advertising-trends-watch-2024?_gl=11hydgyd_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNTA3LjI0LjAuMA.._gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-ad-trends-media-genai-war-ad-quality-brand-challenges?_gl=11q4xsfi_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXGMTcwNDk5NjcyOS4xNzQuMS4xNzA0OTk2NzMxLjU4LjAuMA.._gcl_awR0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ.._gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1
© 2024 Insider Intelligence
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-lessons-2023-holiday-shopping-season-some-way-too-early-predictions-2024
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.
Reports mentioned in this episode:
https://content-na1.emarketer.com/mobile-trends-watch-2024?_gl=110ht9ak_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwNDI5Nzk1MS4zNDEuMS4xNzA0Mjk4NDA3LjYwLjAuMA.._gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzI4NzA2MDQuMTcwNDI5Nzk1OC4xNzA0Mjk4NDA2
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-mobile-trends-shoppable-media-mobile-ad-dollar-shifts-foldable
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.
Reports mentioned in this episode:https://content-na1.emarketer.com/tech-trends-watch-2024Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-great-btn-take-off-2024-tech-trends-ai-smartphones-immersive-media-gen-ai
© 2024 Insider Intelligence
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-conversational-voice-assistants-digitally-cloning-yourself-ai-search
© 2024 Insider Intelligence
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Reports mentioned in this episode:
https://content-na1.emarketer.com/future-of-digital-2024?_gl=178igqq_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwMDE1MjcwMi4yNDYuMC4xNzAwMTUyNzAyLjYwLjAuMA.._gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE3NzY1OTIwODIuMTcwMDA4MjYwMy4xNzAwMDgyNjAy
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-digital-life-2024-how-consumers-will-spend-their-time-and-money-opportunities?_gl=11ob0bcg_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXGMTcwNDM4MDkzMC4xNzIuMC4xNzA0MzgwOTMwLjYwLjAuMA.._gcl_awR0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ.._gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1
© 2024 Insider Intelligence
On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch. Follow us on Instagram at:
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-2024-retail-trends-shark-tank-style-the-in-store-renaissance-livestream?_gl=1ziq10a_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXGMTcwNDMxMDAzNi4xNjkuMC4xNzA0MzEwMDM2LjYwLjAuMA.._gcl_awR0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ.._gcl_au*MjA1Njg4NTIzMy4xNzA0MzEwMDM2
© 2024 Insider Intelligence
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Reports mentioned in this episode: https://content-na1.emarketer.com/top-trends-watch-2024?_gl=11g8ldqy_gaOTE2NTYwMDAxLjE2ODk3OTEzNTc._ga_XXYLHB9SXGMTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNDcxLjYwLjAuMA.._gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx
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For a transcript of this episode click here:
© 2024 Insider Intelligence
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we give out some 2023 retail awards for the most must-visit store, the company that came the closest to crashing and burning—only to course-correct at the last minute, the retailer you need to know, and the comeback story of the year. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sky Canaves.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Revolutionize retail intelligence with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024. Follow us on Instagram at:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.
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https://www.instagram.com/insiderintelligence/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.
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advertising@insiderintelligence.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.
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advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Revolutionize retail intelligence with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the Thanksgiving numbers look, why folks are online shopping more this season, and where the ecommerce ceiling is. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the remaining few weeks of holiday shopping. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
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© 2023 Insider Intelligence
Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
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https://content-na1.emarketer.com/podcast-daily-novembers-great-big-monthly-advertising-media-retail-quiz-ai-pins-social-buying-amazon
© 2023 Insider Intelligence
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
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https://content-na1.emarketer.com/podcast-reimagining-retail-changing-ways-gen-zers-shopping-3-campaigns-that-really-worked-with-them
© 2023 Insider Intelligence
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how standardization can unlock retail media spend, when we are likely to see it, and where the future of targeting is headed. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of retail media ad buying. Join our analyst Sara Lebow as she hosts analyst Max Willens and vice president of business intelligence at Advertiser Perceptions Nicole Perrin.
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© 2023 Insider Intelligence
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-time-spent-vs-ad-spending-2023?_gl=11absmnq_gaNzg5NjgwNzUyLjE2NjcxNzAyNzg._ga_XXYLHB9SXG*MTY4OTg2MzU0MS41MjcuMC4xNjg5ODYzNTQxLjAuMC4w
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss when attention metrics might dethrone viewability, why advertisers are tentative about them, and why using attention as a currency is TBD. "In Other News," we talk about Google limiting impressions from "unproven" advertisers and the battle between advertising groups and the "Delete Bill," a California bill that would allow consumers to request advertisers delete their personal information. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, our vice president of Briefings Stephanie Taglianetti hosts a mock-debate-style analyst showdown on Meta versus TikTok. Analyst Debra Aho Williamson and director of Briefings Jeremy Goldman go head to head, advocating on behalf of Meta (Debra) and TikTok (Jeremy) to prove which social platform is the bigger threat in three areas: getting people to spend time on each app, meeting advertisers’ needs, and AI innovation.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what we are paying close attention to this holiday season, how much more the holiday season has been pulled forward, and besides being earlier than everyone else, which holiday strategies will work? Then, for "Pop-Up Rankings," we rank one projected winner and one retailer that needs help this holiday season. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor. Follow us on Instagram at:
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© 2023 Insider Intelligence
On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss the quick adaptation and rejection of Threads by Instagram users, the complicated costs of bundling streaming services, where TikTok falls on the list of most influential social media apps, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell-Wolf and Max Willens.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the triopoly's Q2 advertising performance, The Walt Disney Co.’s foray into sports betting, and who exactly are Gen Alphas? Tune in to the discussion with this month's contestants: our analysts Ross Benes and Zak Stambor and vice president of Briefings Stephanie Taglianetti.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-time-spent-with-social-media-2023?_gl=11naomdq_ganzg5njgwnzuylje2njcxnzaynzg._ga_xxylhb9sxg*mty5mjgymjk1os42mjcums4xnjkyodi2oda4ljaumc4w
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
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© 2023 Insider Intelligence
On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.
Reports mentioned in this episode:
https://content-na1.emarketer.com/power-of-amazon-2023?_gl=11xjw76z_gaNzg5NjgwNzUyLjE2NjcxNzAyNzg._ga_XXYLHB9SXG*MTY5MjAzNzUzNC41ODkuMC4xNjkyMDM3NTM0LjAuMC4w#Echo_and_Alexa_Voice_connectivity_sits_at_a_crossroads
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss the current state of the affiliate space, bringing new light to influencer activity through "performance branding," the impact of programmatic ads coming to movies theaters, and how retail media aids affiliate marketing. "In Other News," we talk about the impact of programmatic ads coming to the movies and what YouTube's next anti-ad blocking measure will be. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native “identity” for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.
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© 2023 Insider Intelligence
On today's podcast episode, we discuss why Disney+ is losing users, what a Disney+ password-sharing crackdown would look like, and the impact of ESPN Bet. "In Other News," we talk about what the Alliance of Motion Picture and TV Producers is offering at the latest writers strike negotiations and why The Roku Channel has become a legitimate player in the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss the ways in which firms are prepared—and unprepared—for AI, what happens when companies have finished test-driving generative AI, and what to make of Meta giving away its AI model. "In Other News," we talk about when we can expect to see GPT-5 and how Apple’s lip-reading technology could be a step toward artificial general intelligence. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.
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© 2023 Insider Intelligence
On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.
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© 2023 Insider Intelligence
On today's episode, we discuss why Snap's growth continues to stall, what to make of their TikTok-esque short form video feed Spotlight, and what to expect from the company in the second half. "In Other News," we check in on Pinterest and discuss the most interesting trends in social media usage by generation. Tune in to the discussion with our analyst Jasmine Enberg.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss whether Meta has officially bounced back, what to make of Threads at this point, and what Meta's metaverse plans will look like in 2024. "In Other News," we talk about the impact of TikTok's new text-only posts and what happened to social media app Lemon8. Tune in to the discussion with our analyst Debra Aho Williamson.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, we discuss what Google's Q2 ad growth is telling us, what to make of YouTube's recent performance, and how Google will fair in the second half of the year. "In Other News," we talk about Google rolling out the first step of third-party cookie replacement and what Microsoft is betting on for the future. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Rules for this month's contest can be found here:
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
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© 2023 Insider Intelligence
On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.
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© 2023 Insider Intelligence
Unlock unlimited opportunities that reach consumers everywhere with Awin's affiliate marketing platform. Choose which partners best match your marketing objectives. Control costs by defining how you pay them. And customize your program to mirror your unique goals. Consider Awin your full customer journey marketing partner to drive growth.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.
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© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
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© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how much the world is traveling again, how Amazon Prime Day did, the staying power of Threads, and more. Tune in to the discussion with this month's contestants: our analysts Carina Perkins, Max Willens, and Yory Wurmser.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what's most important this back-to-school season, how much Amazon Prime Day might have stretched out the shopping period, and where coolness comes from. Then, for "Pop-Up Rankings," we rank the things you need to do to be better than OK and in an OK market. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.
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© 2023 Insider Intelligence
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
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© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss how much people are searching for things on social media, where they're looking, and how advertisers should approach social search. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
Reports mentioned in this episode: https://content-na1.emarketer.com/social-search-taking-off?_gl=1squwvr_gaNzg5NjgwNzUyLjE2NjcxNzAyNzg._ga_XXYLHB9SXG*MTY4NjkyODQ3OC40NDEuMS4xNjg2OTI4NDc5LjAuMC4w
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss data, campaigns, and non-Amazon retailers that captured our attention during this year's Amazon Prime Day. Then for "Red-Hot Retail," our analysts give us some spicy predictions about what changes to Prime Day we may see in the future. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and vice president and analyst Andrew Lipsman.
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© 2023 Insider Intelligence
On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss the impact Threads will have on Twitter usage, how much of a revenue boost this could be for Meta, and what advertisers should be thinking about with the arrival of this new app. "In Other News," we talk about Snap's efforts to tempt creators and whether it's possible to actually prove that social media is bad for teens. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.
Follow us on Instagram at:
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss what the current patchwork of privacy legislation looks like in the US, what the most protective state privacy laws include, and whether a federal privacy law is on the horizon. "In Other News," we talk about the countdown to comply with the West's toughest content law and the significance of Gannett suing Google. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
On today's episode, we discuss the state of millennials' health, the most popular ways this generation engages with healthcare, and what digital health tools interest them the most. "In Other News," we talk about who's selling unapproved weight loss drugs, and how and why healthcare providers and Gen Z consumers are meeting on TikTok. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Articles mentioned in this episode: https://content-na1.emarketer.com/millennials-healthcare?_gl=1tzex54_ganzg5njgwnzuylje2njcxnzaynzg._ga_xxylhb9sxg*mty4nzk4njmxmy40nzeums4xnjg3otg2otmyljaumc4w Follow us on Instagram at:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss the advertising industry's recent love affair with generative AI, what happens inside the minds of Gen Z consumers, why Spotify is pivoting, Twitter's new CEO writing the the company's next chapter, how podcast advertising is doing, how much people spend when they go to Las Vegas, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Bill Fisher and Max Willens.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss what lawmakers are most likely to tackle first when it comes to regulating AI, whether AI songs can win a Grammy, and what happens when AI eats up—and learns from—other AI-generated content. "In Other News," we talk about the newly announced features for Apple's Vision Pro AR headset and how this device could change the whole market. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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For sponsorship opportunities contact us: advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss big brands going out of business: what happens to the brand, the opportunity for competitors, and whether a brand’s bankruptcy can change consumer behaviors surrounding life milestones. Then, for "Pop-Up Rankings," we rank retailers or brands that are innovating really well and brands that are at risk. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.
Follow us on Instagram at:
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© 2023 Insider Intelligence
On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.
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© 2023 Insider Intelligence
Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.
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© 2023 Insider Intelligence
On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
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© 2023 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the sizes of different digital marketplaces, what their unique selling points are, and why smaller retailers are building out their own. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of digital marketplaces. Join our analyst Sara Lebow as she hosts forecasting analyst Whitney Birdsall and analyst Sky Canaves.
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© 2023 Insider Intelligence
On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.
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© 2023 Insider Intelligence
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?
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© 2023 Insider Intelligence
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
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© 2023 Insider Intelligence
On today's episode, we discuss the Cannes Lions International Festival of Creativity 2023—the best conversations from the event, the value of being there, what we heard from marketers, and what we didn't. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
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© 2023 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current retail media era, the partnerships that make the most sense, and how social media plays a role in this space. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail media. Join our analyst Sara Lebow as she hosts vice president and analyst Andrew Lipsman and analyst Max Willens.
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© 2023 Insider Intelligence
On today's episode, we discuss real-world examples of how generative AI can humanize messaging, increase engagement, and turn customers into brand advocates. "In Other News," we talk about why LinkedIn is betting on trust and some promising use cases for generative AI in content marketing. Tune in to the discussion with our analyst Kelsey Voss.
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© 2023 Insider Intelligence
On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.
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© 2023 Insider Intelligence
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: why Microsoft would want to buy Roku, whether TikTok will make a splash in search advertising, who will be the runaway retailer of the year, if Instagram's new Twitter competitor app will be a hit, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
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© 2023 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.
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© 2023 Insider Intelligence
On today's episode, we discuss why Americans would go to a retailer for their healthcare, where most of them are going, and what the most significant deal in retail healthcare has been so far. "In Other News," we talk about why Allina Health is denying certain types of care to patients and why consumer trust in the healthcare system is continuing to fall. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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© 2023 Insider Intelligence
On today's episode, we discuss how much advertisers spend on traditional TV, whether connected TV (CTV) is stealing all of its dollars, and how much time Americans spend watching both. "In Other News," we talk about the one big takeaway from this year's upfronts and NewFronts and whether Peacock's new pricing strategy will work. Tune in to the discussion with our analyst Paul Verna.
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© 2023 Insider Intelligence
On today's episode, we discuss what to make of Apple's Vision Pro, the company's newly announced mixed reality (MR) goggles; how AI could improve shoppable TV; why retailers and customers aren't on the same page; how ads on the New York subway are changing; how Amazon plans to deliver packages to folks even faster; how long it actually takes to play a baseball game; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
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© 2023 Insider Intelligence
On today's episode, we introduce you to the FAST (free ad-supported streaming TV) services (e.g., Tubi, The Roku Channel, and Pluto TV), explain how they became so popular, and look ahead to see what their ceiling is. "In Other News," we talk about whether the advertising space is on the mend and how significant of an ad player Microsoft is. Tune in to the discussion with our analyst Ross Benes and director of Briefings Jeremy Goldman.
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© 2023 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.
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© 2023 Insider Intelligence
On today's episode, we discuss whether most of what AI writes is useless, if AI is coming for your job, the likelihood of human extinction, and AI rules that could help us avoid that scenario. "In Other News," we talk about what Nvidia is and why it just joined the hyper-exclusive trillion-dollar club and what happens now that Neuralink can test its brain implants on humans. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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© 2023 Insider Intelligence
On today's episode, we discuss whether we'll be able to tell if something is AI-generated, whether AI can be considered an "inventor," and whether now is the right time to adopt this technology. "In Other News," we talk about how smart ChatGPT really is and what ever happened to IBM's AI supercomputer Watson after it won at "Jeopardy!" Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla. Follow us on Instagram at:
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© 2023 Insider Intelligence
On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
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© 2023 Insider Intelligence
On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
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© 2023 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
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© 2023 Insider Intelligence
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson. Follow us on Instagram at:
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© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram at:
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© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi. Follow us on Instagram at:
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-rise-of-attention-metrics-apple-microsoft-vs-google-search-youtube-s-unskippable-ads?_gl=11e3pss2_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4NDk2NTEyNC44Ny4wLjE2ODQ5NjUxMjQuMC4wLjA.
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-battle-online-dollars-chewy-s-growth-carvana-s-momentum-amazon-caught
© 2023 Insider Intelligence
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-keeping-up-with-retail-media-ads-roblox-tesla-gives-advertising-go
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-around-world-gdpr-turns-5-years-old-what-expect-ai-regulation
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-nfl-have-viewership-problem-disney-hulu-combine-free-returns-over
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss the implications of Twitter's new CEO choice, what Tucker Carlson moving his show to the platform means for advertisers, and what to make of Twitter alternative Bluesky. "In Other News," we talk about the effect AI will have on social media and what to expect from TikTok's US shopping platform. Tune in to the discussion with our analyst Jasmine Enberg.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-twitter-permanent-decline-what-ai-will-do-social-media-tiktok-s-us-shopping-platform
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how many Americans have a mobile wallet, which ones are most popular, and what's happening with retailers' branded wallets. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of mobile wallets. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jaime Toplin.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-why-mobile-wallet-adoption-matters-retail
© 2023 Insider Intelligence
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
On today's episode, we discuss the changing demographics of US physicians, how much money doctors make, and how to address physician burnout. "In Other News," we talk about which chatbots are the best at giving medical advice and why medical credit cards might not be as good as advertised. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-us-physician-population-chatbot-medical-advice-competition?_gl=1112h2zh_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4NDE3ODc4OS43OS4xLjE2ODQxNzg3OTAuMC4wLjA.
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss Snapchat's first quarterly revenue decline since going public in 2017, what to make of the social platform's My AI chatbot, and how concerned we should be by Snapchat's inability to innovate (without being copied). "In Other News," we talk about TikTok ads bringing viewers back to bigger screens and what people are doing on different social media platforms. Tune in to the discussion with our analyst Jasmine Enberg.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-snapchat-innovate-its-way-back-health-tiktok-brings-viewers-tvs?_gl=11yhdn8c_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4MzkyNzQ1Ny43Ny4xLjE2ODM5Mjc0NTguMC4wLjA.
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss whether AR will ever have a less gimmicky and more utilitarian use case, whether Roku is the biggest player in connected TV (CTV), if Apple can successfully move further into financial services, whether "dumb" flip phones might have a mini renaissance, what the world's busiest airports are, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens. Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-will-ar-ever-have-utility-roku-biggest-ctv-player-apple-s-big-banking-push?_gl=11oekrop_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4MzgzODg4OS43Ni4wLjE2ODM4Mzg4ODkuMC4wLjA.
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-amazon-about-hit-throttle-again-how-pinterest-started-2023-how-popular-self-checkout?_gl=11w7e9u2_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4Mzc1MDkzNi43NS4xLjE2ODM3NTA5MzcuMC4wLjA.
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.
Follow us on Instagram at:
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-how-nike-stays-ahead-of-pack-how-other-footwear-retailers-might-catch-up
© 2023 Insider Intelligence
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
On today's episode, we discuss how Meta was able to snap its negative ad revenue growth streak, how Reels is helping Instagram grow time spent on the platform, and what Meta's metaverse plans are at this point. "In Other News," we talk about what Americans actually want in a social media platform and whether BeReal's new "Bonus" feature can help keep its momentum going. Tune in to the discussion with our analyst Debra Aho Williamson. Reports mentioned in this episode:
https://content-na1.emarketer.com/social-video-usage-and-ad-engagement
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss what to make of Google's start to the year, whether it can defend against AI-infused competitors, and how worried we should be about YouTube. "In Other News," we talk about whether ad spending is actually doing just fine and check in on how folks feel about cookies going away. Tune in to the discussion with our analyst Evelyn Mitchell. Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna. Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic. Sign up for our briefing here:https://www.insiderintelligence.com/products/briefings/ Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-spotify-surprises-itself-ai-tools-google-ads-peacock-sustainable
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why retailers should be paying attention to generative AI and how brands and retailers can prepare for it. Then for "Pop-Up Rankings," we rank the top four most interesting examples of how retail is using generative AI. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
Register for the ChatGPT and Generative AI Panel: Balancing Efficiency and Credibility
Reports mentioned in this episode:
https://content-na1.emarketer.com/chatgpt-retail
Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-examples-of-how-retail-using-generative-ai-most-promising-use-case-2025
© 2023 Insider Intelligence
In the experience economy, every business must be digital, and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe drives Customer Experience Management across B2B and B2C companies of every size.
On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-netflix-s-new-normal-digital-giants-newfronts-instant-videos-next-leap-ai
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-multicurrency-tv-measurement-future-longer-mobile-video-ads-marketing-s-image-problem
© 2023 Insider Intelligence
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.
On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-social-media-s-future-blank-replacing-tiktok-twitter-fight-car-screen
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's special episode, we begin our brand-new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams will compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Tune in to the discussion with this month's contestants: our vice president of content Suzy Davidkhanian and analysts Paul Verna and Yory Wurmser.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-great-big-monthly-advertising-media-retail-quiz-april
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for—and why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor. Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-trader-joes-grocery-brands-with-cult-followings-private-label-brands
© 2023 Insider Intelligence
On today's episode, we discuss how in-flight measurement helps marketers do more with less, the importance of an integrated cross-platform/media performance view, and how to be thoughtful about selecting KPIs. "In Other News," we talk about the significance of Nielsen regaining its accreditation for national TV ratings and what to make of Netflix struggling to livestream its "Love Is Blind" reunion. Tune in to the discussion with our analyst Paul Verna and Stephanie Gall, senior manager of measurement products at Cint.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-measuring-in-flight-campaigns-nielsen-regains-its-accreditation
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-around-world-how-king-s-coronation-other-major-events-will-impact-retail-marketing
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss whether there's room in people's streaming lives for the new service "Max," the significance of Montana preparing to become the first state to ban TikTok, why Expedia wants ChatGPT to be your travel advisor, a March Madness finals ratings surprise, YouTube TV launching its multiview feature, where the tradition of sports jersey numbers being retired came from, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of Briefings Jeremy Goldman, and director of forecasting Oscar Orozco.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-hbo-max-discovery-max-montana-about-ban-tiktok-chatgpt-travel-advisor
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-how-much-search-ground-will-google-lose-peacock-enters-metaverse?_ga=2.213979984.613858781.1681933161-175926949.1671072240&_gl=11gt4y0r_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY4MTkzMzE2MC42MS4wLjE2ODE5MzMxNjAuMC4wLjA.
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-canadian-us-brands-why-they-succeed-or-fail-each-other-s-markets
© 2023 Insider Intelligence
On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.
Reports mentioned in this episode:
https://content-na1.emarketer.com/chatgpt-generative-ai-media-advertising
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-how-chatgpt-will-change-media-ads-retail-media-boosts-advertising-ev-race-us
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss how sports betting in the US became an overnight market and how many folks will own cryptocurrency going forward. "In Other News," we talk about Substack's new tweet-like feature "Notes" and how YouTube is pricing NFL Sunday Ticket. Tune in to the discussion with our director of forecasting Peter Newman and analyst Andrew Spink.
Follow us on Instagram at:
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For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-us-sports-bettings-explosion-how-people-feel-about-owning-crypto
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss whether generative AI is actually coming for your job, how much customers really care about a company's values, whether there is a subscription divide among groups of people, whether audiobooks could be the next frontier for advertising, some karaoke facts, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti. Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-ai-actually-coming-your-job-do-customers-care-about-values-subscription-divide
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss why advertisers aren't returning to Twitter, what the impact of the new blue check mark will be, and whether folks actually want to pay for social media. "In Other News," we talk about the potential of TikTok's sister app Lemon8 and what to make of TikTok's new "Series" feature. Tune in to the discussion with our analyst Jasmine Enberg.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-advertisers-aren-t-going-back-twitter-lemon8-takes-off-tiktok-s-new-series-feature
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, in our "Retail Me This, Retail Me That" segment, we conduct a physical examination of the US retail space: what do our new forecasts tell us, which categories are leading the charge (or struggling), and how is the banking debacle weighing on consumers purchasing decisions? Then for "Pop-Up Rankings," we rank the top four symptoms to pay attention to over the coming months. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
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© 2023 Insider Intelligence
“3/22/23-4/12/2023 EMAIL CONTEST”
- Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
- How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
- Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
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- Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
- Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
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- Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
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On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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https://www.insiderintelligence.com/content/podcast-daily-how-chatgpt-will-change-healthcare-bad-reviews-become-positive-change
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.
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https://www.insiderintelligence.com/content/podcast-co-viewing-ruining-promise-of-ctv-road-map-netflix-games-netflix-basic-with-ads-milestone
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss why brands should be thinking more about community; Apple rolling out its buy now, pay later offering; consumers' shipping priorities; H&M's new resale program; what in-store retail robots can do; facts about US national parks; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, vice president of content Suzy Davidkhanian, and analyst Blake Droesch. Follow us on Instagram at:
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-how-think-about-community-apple-pay-later-arrives-in-store-robots-here
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss the significance of GPT-4, calls for a pause on AI development, and what to make of ChatGPT being banned in Italy. "In Other News," we talk about whether 3D "holoportation" will catch on and why brands might need a digital avatar outside of the metaverse. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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https://www.insiderintelligence.com/content/podcast-daily-what-make-of-gpt-4-3d-holoportation-do-brands-need-digital-avatar
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-reimagining-retail-how-young-people-will-change-shopping-by-2025
© 2023 Insider Intelligence
“3/22/23-4/12/2023 EMAIL CONTEST”
- Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
- How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
- Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
- Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
- Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
- Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
- Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
- Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
- Privacy: The contest organizer will not share or sell any personal information collected during the contest.
- Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
- Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.
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https://www.insiderintelligence.com/content/podcast-daily-no-one-talking-about-apple-vs-amazon-tiktoks-advertisers-brands-environmental-claims
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-streaming-tvs-price-ceiling-robloxs-new-ad-rules
© 2023 Insider Intelligence
Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.
On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-weekly-listen-quality-of-life-on-internet-apple-s-mixed-reality-expectations-new-primetime
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-has-tiktok-broken-social-media-how-much-time-online-spent-on-social-meta-s-ar-vr-plans
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event. Follow us on Instagram at:
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-shoptalk-2023-livestream-shopping-generative-ai-fulfillment-experience
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
“3/22/23-4/12/2023 EMAIL CONTEST”
- Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
- How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
- Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
- Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
- Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
- Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
- Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
- Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
- Privacy: The contest organizer will not share or sell any personal information collected during the contest.
- Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
- Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
On today's episode, we discuss why the US is considering a TikTok ban; where influencers, users, and advertisers will go if there is one; and how marketers can prepare. "In Other News," we talk about what Meta's latest job cuts say about the company and what its plans look like for a Twitter rival. Tune in to the discussion with our analyst Jasmine Enberg.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-everything-going-on-with-tiktok-ban-meta-s-year-of-efficiency-plans-twitter-rival
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
In today’s episode, host Bill Fisher is joined by analyst Paul Briggs, forecast writer Ethan Cramer-Flood, and researcher Man-Chung Cheung to talk about the TikTok bans currently in place around the world. They consider if the pressure building on TikTok in the US could fan out to other countries?
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© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-amazon-trouble-uber-s-next-ad-venture-keeping-old-brands-like-clue-alive
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss what happened to Silicon Valley Bank, its knock-on effect on the media and retail worlds, and how this is affecting advertisers. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Jenna McNamee.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-silicon-valley-banks-collapse-fallout-what-could-mean-advertisers
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
“3/22/23-4/12/2023 EMAIL CONTEST”
- Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.
- How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total. No more than one entry per person, per week’s contest, is permitted.
- Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.
- Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.
- Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.
- Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.
- Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.
- Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.
- Privacy: The contest organizer will not share or sell any personal information collected during the contest.
- Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.
- Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations. NO PURCHASE REQUIRED TO ENTER OR WIN. For a detailed set of contest rules email podcast@emarketer.com.
On today's episode, we discuss what's going on with Netflix's ad-supported tier, what its plans to crack down on password sharing could do to viewership, and what Netflix's subscriber growth will look like over the next few years. "In Other News," we talk about fuboTV's current position in the market and what people stream the most on their TVs. Tune in to the discussion with our analyst Paul Verna.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-netflix-looks-boost-fubotv-reaches-milestone-what-people-watching-on-tv
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss Snapchat's new AI chatbot, Meta's generative AI plans, and what's new about GPT-4. "In Other News," we talk about whether VR influencers can save the metaverse and how drone delivery company Wing is looking to make last-mile delivery more efficient. Tune in to the discussion with our analysts Jacob Bourne and Jasmine Enberg.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-gpt-4-here-snapchat-s-new-ai-chatbot-vr-influencers-save-metaverse
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable—and for how long. Tune in to the discussion with our analyst Paul Verna.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
Visit the link below and use the code "eMarketer" to register for the CommerceNext Ecommerce Growth Show on June 20-21 in New York City:
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
On today's episode, we discuss what omnichannel healthcare should look like, how patients are using social media to find health information, and why physicians don't want to review their patients' wearable data. "In Other News," we talk about what will happen moving forward regarding patient health information being shared for advertising purposes and why Best Buy is teaming up with Atrium Health. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-digital-patient-journey-health-data-ad-targeting-best-buy-teams-up-with-atrium-health
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss how AI search ads will most likely work, how big of a problem reputational brand damage could be in an AI-content-generated world, and what generative AI can do for companies today. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-ai-search-ads-measuring-how-much-ai-product-chatgpt-s-impact-on-businesses
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss how social media engagement is changing, whether TikTok is the new Google for young people, if the "deinfluencing" trend is here to stay, whether YouTube Music can compete with Spotify and Apple Music, what the road to electric vehicles looks like, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-what-s-next-youtube-ceo-exits-ads-apple-tv-improving-ad-measurement
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-live-summit-game-show-economic-uncertainty-resale-value-ar-shopping
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-why-time-spent-online-falling-peoples-changing-search-behaviors-announcements-mwc-2023
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-consumer-awareness-of-ai-generative-ai-s-limits-why-ai-search-might-disaster
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-time-google-spin-off-youtube-sentiment-around-targeted-ads-tiktok-car-app
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-why-disney-struggling-feelings-about-enhanced-ctv-ads-new-type-of-in-stream-video
© 2023 Insider Intelligence
Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-what-todays-customer-journey-looks-like-top-personal-frustrations
© 2023 Insider Intelligence
Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.
On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-lessons-dtc-commerce-world-more-twitter-layoffs-how-pinterest-getting-on
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field.
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For a transcript of this episode click here:
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-twitter-getting-worse-digitally-possessing-live-player-airbnb-reflect-travel
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Register for our Live Virtual Summit : Attention! Seizing the Retail Opportunity
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-which-brands-teetering-on-coming-back-from-going-over-edge
© 2023 Insider Intelligence
On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-weekly-listen-bad-digital-ads-tiktok-s-parent-moves-on-vr-people-like-grammys-again
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-daily-super-bowl-lvii-viewership-numbers-most-interesting-ads-unofficial-playbook?_ga=2.51783337.1642582591.1676523024-175926949.1671072240&_gl=11pkz8b4_gaMTc1OTI2OTQ5LjE2NzEwNzIyNDA._ga_XXYLHB9SXG*MTY3NjUyMzAyNC4xMC4wLjE2NzY1MjMwMjQuMC4wLjA.
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Register for our Attention! Seizing the Retail Media Oppertunity:
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-loyalty-age-of-economic-uncertainty
© 2023 Insider Intelligence
On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss why TikTok isn't as algorithmically driven as we once thought, the significance of its less expensive ad rates, and the likelihood of a US ban. "In Other News," we talk about Americans' brand engagement on social platforms and some upcoming milestones for social media in 2023. Tune in to the discussion with our analyst Jasmine Enberg.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why returns volume is falling, where people will return items in the future, and what returns look like across the pond. Then for "Pop-Up Rankings," we rank the top five things retailers can do to reduce the volume of ecommerce returns. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Articles mentioned in this podcast:
https://content-na1.emarketer.com/podcast-reimagining-retail-how-walmart-staying-online-shopping-race-with-amazon-what-future-holds
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
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© 2023 Insider Intelligence
Microsoft Cloud for Retail helps you build a more resilient retail business with proven, scalable solutions that integrate with the tools you already use. Learn how you can harness your data, delight customers, drive sustainability, and empower your employees with Microsoft Cloud for Retail today.
On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.
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© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.
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© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Reports mentioned in this episode:
https://content-na1.emarketer.com/power-of-walmart
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© 2023 Insider Intelligence
On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.
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© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.
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© 2023 Insider Intelligence
On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss whether we're finally back to pre-pandemic travel levels, the most interesting parts of the 2023 Consumer Electronics Show, how best to support LGBT+ causes, if the future of sports is actually streaming, what to make of new state-level data privacy rules, what the best universities in the US are, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today’s episode, we discuss the relationship between video versus TV ad spend and time spent, what streaming services becoming more cost-conscious means for the space, what we can expect video measurement to look like this year, and more. Tune in to the discussion with our analyst Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most interesting numbers that help outline what happened this past holiday season. Then for "Pop-Up Rankings," we rank the top items to look out for from the upcoming Q4 retailer earnings. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
On today’s episode, we discuss what a looming Netflix and TikTok rivalry might look like, the potential consequences of monetizing influencer marketing on the social landscape, how the rise of retail media will affect social platforms, and more. Tune in to the discussion with our analysts Jasmine Enberg and Debra Aho Williamson.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most significant trends to watch in 2023, TV advertising beginning its walk into the sunset, what to know when interacting with Gen Alpha, what would happen if we gave technology a face, the concept of the meta-commercial, where New Year's resolutions come from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most important digital trends we're watching in 2023: why we downgraded our digital ad spending numbers (and by how much), why Big Tech will actually solve the content moderation problem, a retail media joint venture to rival Amazon, and more. Tune in to the discussion with our analyst Evelyn Mitchell.
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most important retail trends we're watching in 2023: how frugality and value are hollowing out the middle, why click and collect is so popular, why return policies will make or break retail loyalty, and more. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Carina Perkins.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2023 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most important trends we're watching in 2023: what's upending the duopoly's dominance, Gen Z putting its stamp on the next phase of social media, what to make of consumers’ time and attention declining, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and director of Briefings Jeremy Goldman.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss whether streaming's golden age is suddenly waning, the race to build a do-everything app, Amazon's new TikTok-like shopping feature, how Disney+ is doing, Walmart's drone deliveries, the numbers that best sum up this year, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, vice president of Briefings Stephanie Taglianetti, and analyst Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss how brands are reacting to the overall macro-environment and what they are doing to be successful, how you should think about video and audio as another acquisition channel, the importance of incrementality measurement, what the move to ad-supported streaming means for both publishers and advertisers, and more. "In Other News," we talk about how Netflix With Ads is doing after its first month and whether advertising in the sky will become a thing. Tune in to the discussion with our director of briefings Jeremy Goldman and Stefanos Metaxas, chief strategy officer of Bliss Point Media (now part of Tinuiti).
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we (and hopefully you) play our holiday retail game show spectacular where our retail analysts battle it out to win the infamous—and hitherto unknown—Retail Cup. Join our analyst Sara Lebow as she hosts analysts Sky Canaves, Suzy Davidkhanian, Blake Droesch, Carina Perkins, and Zak Stambor.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss some predictions for 2023 that are too specific to be 100% certain but could still come true, including: what will happen with TV ad measurement's single currency, how BeReal will make money, how Amazon will redefine advertising, what a Walmart+ and Paramount+ tie-up would look like, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today’s episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2023.
Follow us on Instagram at:
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For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss which video streaming platforms marketers will spend most of their ad dollars on, how the different card network players stack up against each other, and where most folks prefer to return items. "In Other News," we talk about our expectations for out-of-home and programmatic advertising in 2023. Tune in to the discussion with our directors of forecasting Peter Newman and Oscar Orozco.
Follow us on Instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.
Follow us on instagram at:
https://www.instagram.com/behindthenumbers_podcast/
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss why visits to the doctor don't feel more digital, the significance of seeking medical advice from social media, and whether price transparency in the US healthcare system could change sometime soon. "In Other News," we talk about paying for certain messages between patients and providers and whether the "food as medicine" trend will catch on. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss whether this could really be the beginning of the end for Twitter, how consumers currently feel about the company, how much it might pivot away from advertising, and if there are actually any realistic alternatives. Tune in to the discussion with our analyst Jasmine Enberg.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss Meta's two-year outlook, whether the US is experiencing an ad recession, how folks want to return items, LinkedIn's new ad products, why a famous landmark is constantly called the wrong thing, and more. Tune in to the discussion with our analysts Evelyn Mitchell and Max Willens and vice president of Briefings Stephanie Taglianetti.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss what the current smart home looks like, the most popular categories of smart home devices, and whether Matter's technology can bring the dream of a connected smart home to fruition. Tune in to the discussion with our analysts Jessica Lis and Gadjo Sevilla.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the best time to target your customers with discounts, how to use zero-party data, and how far you should go with personalization. Then for "Pop-Up Rankings," we rank the top five things that drove people to buy this Cyber Five. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor and CMO of Tealium Heidi Bullock.
For sponsorship opportunities contact us:advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss the various chapters of social media, teens' relationship with the medium, and what this tells us about its future. "In Other News," we talk about how people view companies that advertise on the current version of Twitter and sneak a peek at one of our 2023 social media trends. Tune in to the discussion with our analysts Debra Aho Williamson and Jasmine Enberg.
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© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
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© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss a mixture of new store formats, whether there are too many ads on Amazon, how consumers keep spending in the face of inflation, the battle for the TV ratings crown, whether you can guarantee delivery, the number of books that have ever been published, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, we discuss the most exciting connected car services that are just around the corner, how gas and charging stations might evolve as people spend more time at them, and where autonomous ride-sharing is already a reality. Tune in to the discussion with our analyst Jessica Lis.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, with over 1,200 employees and $3 billion in digital media under management. Tinuiti has industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, Lifecycle Marketing, and more.
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about some must-discuss companies and what interests us the most about their recent performance. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Blake Droesch.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss innovations in connected TV (CTV) and the outlook for next year. "In Other News," we talk about what to make of recent price hikes for streaming platforms and YouTube launching Primetime Channels. Tune in to the discussion with our analyst Paul Verna and Michael Hopkins, vice president of go to market at MNTN.
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© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss why TikTok downgraded its revenue expectations, what concerns us the most about the company, and how big of a digital ad player it can actually become. "In Other News," we talk about YouTube letting folks buy products in Shorts and whether people want to buy things in WhatsApp messages. Tune in to the discussion with our analyst Debra Aho Williamson.
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© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what kind of a holiday season we are expecting, how shopping behaviors are changing, and how retailers and brands can win over consumers. Then for "Pop-Up Rankings," we rank the top four holiday ads you need to watch. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Carina Perkins.
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© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss why the US healthcare system is so fragmented, how an app could save the day, and whether the US will ever be able to synchronize its health services. "In Other News," we talk about the deal to buy multispecialty physician group Summit Health and what to expect from Amazon Clinic. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world.
Check out the report mentioned in this episode here:
The Global Media Intelligence Report 2022
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© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss whether the age of social media is ending, if fewer ads equal greater ROI, more streaming platforms testing the sports waters, how newsletters are making money, whether the Cyber Five have lost their luster, an explanation of Twitter's advertising exodus, how long humans can live for now (and in the future), and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss the controversies surrounding this year's World Cup, digital's role in the tournament, and which World Cup campaigns have caught our eye thus far. "In Other News," we talk about the six-month outlook for B2B marketers and whether someone is looking to buy Roku. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's very special holiday episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Dan Hess, global chief product officer of The NPD Group, to unearth the long-lost history of Cyber Monday. Before it became an industrywide phenomenon in 2005, Dan and his team at Comscore were among the first to "discover" the spike in online shopping that happened the Monday after Thanksgiving—as far back as 2002. Find out what caused this phenomenon to take place, why there was so much misinformation about Cyber Monday in the early days, and what the day was originally called.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Tealium connects customer data– spanning online, in-store, mobile, and IoT devices— so retail brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
On today's episode, we discuss how companies feel about influencer marketing in a recessionary climate, how big the influencer space is, and the best practices for working with creators. "In Other News," we talk about how much Americans trust social media versus national and local news and what the user counts across Meta's platforms tell us. Tune in to the discussion with our analyst Jasmine Enberg.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss what to make of the apparent turnaround in Amazon's online store sales growth, why Amazon's ad business stands out, and what to expect from the ecommerce giant in Q4. "In Other News," we talk about the secret to returns convenience and how much people will be shopping in stores this holiday season. Tune in to the discussion with our analyst Andrew Lipsman.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss what to make of the early changes at Twitter, whether stores within stores really work, what to expect now that Netflix Basic With Ads is here, a drone Candy Crush ad in the sky, Sainsbury's playing the loyalty long game, an explanation of the ways US consumers cut costs, how much Americans love cheese, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Max Willens.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the total market for US retail social commerce sales, whether Instagram is in trouble when it comes to social commerce, and what kind of a threat TikTok poses. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of TikTok’s US retail strategy. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
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© 2022 Insider Intelligence
On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss what's behind Meta's revenue decline for a second consecutive quarter, what to make of things one year after the Meta rebrand, and the state of the company's metaverse initiative. "In Other News," we talk about whether being an influencer is sustainable and the chances that TikTok will become the first true super app in the West. Tune in to the discussion with our analyst Debra Aho Williamson.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Dave Frankland.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss what will happen with Twitter in the short term, how advertisers are now looking at an Elon Musk-run Twitter, and expectations for the direction of the company. "In Other News," we talk about whether livestream shopping will ever be a thing in the West and why Pinterest was able to outperform its peers in Q3. Tune in to the discussion with our analyst Jasmine Enberg.
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For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the retail media implications of a Kroger-Albertsons pairing, why in-store retail media is such a big deal, and the likelihood of this merger going through. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about three potential big deals in retail media. Join our analyst Sara Lebow as she hosts analysts Andrew Lipsman and Zak Stambor.
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© 2022 Insider Intelligence
On today's episode, we discuss why Snap saw record slow revenue growth in Q3, how it still managed to grow users by so much, and where the company goes from here. "In Other News," we talk about the concern over BeReal not having a financial model and what to make of a new social app that is ranked No. 1 in the app store ahead of BeReal and TikTok. Tune in to the discussion with our analyst Jasmine Enberg.
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Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2022 Insider Intelligence
Connected TV makes television advertising a whole lot easier. With precision targeting and accurate measurement, brands can drive performance and tap into TV’s impact and prestige. MNTN makes it even easier—and more effective—with a self-serve, performance-driven marketing solution.
Get started today.
On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.
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© 2022 Insider Intelligence
On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.
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© 2022 Insider Intelligence
On today's episode, we discuss why telemental health is taking off, the main players in the space, and what's going on with teleprescriptions. "In Other News," we talk about people's relationship with price shopping for healthcare services and why healthcare providers are continuing to invest in tech despite the tough macroeconomic conditions. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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© 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what to make of the so-called "lipstick effect" and talk about some other uncanny economic trends that tend to occur during periods of economic uncertainty. Then for "Pop-Up Rankings," we rank the four brands benefiting from lipstick effect-type behavior. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Zak Stambor.
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© 2022 Insider Intelligence
On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias.
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© 2022 Insider Intelligence
On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes.
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© 2022 Insider Intelligence
On today's episode, we discuss whether Americans are becoming more price-sensitive, how Amazon's second Prime Day went, whether augmented reality is about more than having fun, what to expect from Netflix's "immersive" shopping experience, how delivery robots are kind of already here, an explanation of the holiday shopping trends we are paying the most attention to, where the song “Take Me Out to the Ball Game” came from, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Suzy Davidkhanian.
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© 2022 Insider Intelligence
On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
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© 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the best-in-class examples of retailers who are leading the charge in experiential retail, in-store technology, and high-touch customer service. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about where brick-and-mortar stores are likely headed. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Yory Wurmser.
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© 2022 Insider Intelligence
On today's episode, we discuss which brand does the best job of empathizing with digital customers, systemic failings of customer experience (CX), and how to keep the integrity of your CX intact when prices are out of control. "In Other News," we talk about the best retailer mobile app to enable a seamless omnichannel experience and the most important thing to get right when thinking about returns. Tune in to the discussion with our analyst Patty Soltis.
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© 2022 Insider Intelligence
On today's episode, we discuss what podcast platforms besides Spotify are doing, how many dollars are being spent on ads, and the main issues facing the podcast world. "In Other News," we talk about the significance of Netflix's new ad measurement partners and what to make of marketers prioritizing promotions over ads this holiday season. Tune in to the discussion with our analyst Daniel Konstantinovic.
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© 2022 Insider Intelligence
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
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© 2022 Insider Intelligence
On today's episode, we discuss why we revised our B2B digital ad spending estimates, the B2C buying behaviors affecting how B2B products and services are sold, and the marketing tactics B2B marketers are focusing on. "In Other News," we talk about why LinkedIn laid off the entirety of its global events marketing team and why easyJet brought back its CMO role in a new form. Tune in to the discussion with our analyst Kelsey Voss.
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© 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.
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© 2022 Insider Intelligence
On today's episode, we discuss the main reasons why ad spending is having a tougher time than usual and try to figure out what is influencing the ad market the most at the moment. Tune in to the discussion with our analysts Dave Frankland and Paul Verna.
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© 2022 Insider Intelligence
On today's episode, we discuss why Elon Musk wants Twitter again, what challenges he'll face if he ends up owning the social media company, and what this all means for advertisers. Tune in to the discussion with our analyst Jasmine Enberg.
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© 2022 Insider Intelligence
On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
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© 2022 Insider Intelligence
On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.
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© 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the reasons Chinese fast-fashion giant Shein has been so successful as of late. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about the future of Shein. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
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On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, we discuss how the digital ad duopoly is evolving, the most interesting dark horse digital ad giant, and whether Netflix, not TikTok, is a bigger threat to Facebook and Instagram. "In Other News," we talk about ad industry practices coming under fire as privacy lawsuits surge and who the winners and losers will be when the third-party cookie says goodbye. Tune in to the discussion with our analyst Paul Verna.
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On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.
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On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
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On today's episode, we discuss how marketers can provide a compelling, complete, and differentiated product experience that meets consumers' expectations across every channel. Then for "Pop-Up Rankings," we rank the top three most important trends in retail automation. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and senior director of product marketing at Akeneo Ali Hanyaloglu.
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Shopify’s latest product launches promise to help calm the waters for cross-border selling, but it isn’t likely to be entirely smooth sailing. Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Carina Perkins to discuss the opportunities and threats to cross-border trading around the world.
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On today's episode, we discuss why we are heading towards fewer video streaming platforms, what this means for consumers and what this means for advertisers. "In Other News," we talk about what to make of a few positive economic indicators and whether BeReal is about to be copycatted out of existence. Tune in to the discussion with our director of Briefings Jeremy Goldman.
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On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.
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On today's episode, we discuss how social commerce is evolving, how many Americans buy things on social platforms, and the importance of native checkout. "In Other News," we talk about the significance of YouTube turning on the money hose for Shorts and how long TikTok can preserve its image as a fun app. Tune in to the discussion with our analyst Jasmine Enberg.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define luxury retail, how much luxury brands can raise their prices, and how they are elevating themselves. Then for "Pop-Up Rankings," we rank the top four examples of luxury brands that are expanding their reach. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
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On today's episode, we discuss why big tech is suddenly interested in digital health, whether the doctor's house call is making a comeback, and what the chess-like moves of CVS Health are all for. "In Other News," we talk about the significance of extending pandemic-era telehealth measures and what to make of a new 'Bugs + Drugs' tool. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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On today's episode, we discuss what to note about TikTok's ascent, how much time on social media is spent watching video, and the discrepancy between TV and connected TV ad spend. "In Other News," we talk about how Instagram Reels' engagement stacks up against TikTok's and whether ad-supported video-on-demand (AVOD) ad spending can overtake traditional TV ad spend by 2025. Tune in to the discussion with our analysts Jasmine Enberg and Paul Verna.
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On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
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On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman. For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.
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On today's episode, we discuss the out-of-home (OOH) ad recovery, the influence of digital billboards, and how OOH can drive consumers to take action. "In Other News," we talk about YouTube TV letting folks watch four channels on one screen simultaneously and whether Netflix could soon be a destination for gamers. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, we discuss what to consider when developing a customer experience (CX) strategy, how to build a culture that prioritizes the customer, and the benefits of good CX leadership. "In Other News," we talk about customer service in the metaverse and how automakers are diverting ad dollars to customer and user experience. Tune in to the discussion with our analyst Patty Soltis.
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On today's episode, we discuss Facebook's plan to be cool again, Amazon testing a TikTok-style feed, what to make of the price of Netflix with ads, WhatsApp's superpowers in India, TikTok and YouTube making TV their new home, an unpopular opinion about ad-free social media, the most livable cities in the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Evelyn Mitchell and Max Willens.
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On today's episode, we discuss the significance of Amazon securing the rights to NFL Thursday Night Football, how the broadcast could look different, and what other tech players might secure sports rights in the future. "In Other News," we talk about whether video streaming platforms looking too similar is a problem and what to make of two Snapchat ad execs going to Netflix. Tune in to the discussion with our analysts Andrew Lipsman and Paul Verna.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss moible shopping behaviors and the metrics to pay attention to going forward. Then for "Pop-Up Rankings," we rank the top four mobile shopping apps that will shape the future of mcommerce. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
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On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including influencer marketing spend by platform and tier, luxury ecommerce, and US prescription drug sales. "In Other News," we talk about Apple Pay's meteoric rise and what DoorDash's Q2 performance says about the future of the food delivery space. Tune in to the discussion with our senior forecasting analyst Iwona Drapala and director of forecasting Peter Newman.
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On today's episode, we discuss whether sports streaming is making us all lose, how much time younger and older folks spend watching TV, California passing tough internet privacy rules for kids, how much recessionary fears have taken their toll on brand loyalty, what happens when robots create ads, an unpopular opinion about the new social media app BeReal, some interesting facts about real-life dragons, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Dave Frankland.
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On today's episode, we discuss the social media trends to pay closest attention to for the rest of the year and beyond. "In Other News," we talk about the significance of Snapchat's membership program, Snapchat+, reaching 1 million users already and Clubhouse's latest plans on how it wants to evolve. Tune in to the discussion with our analyst Debra Aho Williamson.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss whether ecommerce actually accelerated 10 years in 10 weeks, what is happening by category, and the ceiling for the share of things Americans will buy online. Then, in our brand-new segment "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about what they think will drive ecommerce’s next phases of growth. Mild predictions are plausible outlooks. Extra-hot predictions are our pie-in-the-sky prognostications. The higher the spice level, the riskier the prediction. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.
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On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.
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Despite significant headwinds, big names continue to join the crypto bandwagon, including most recently Mercado Libre in Latin America. Join our analyst Bill Fisher as he hosts researcher Paola Flores-Marquez and analyst Grace Broadbent to discuss the lay of the crypto land in global markets.
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On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.
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On today's episode, we discuss how best to manage and measure your own marketing ecosystem. "In Other News," we talk about how inflation is altering people's behavior and what to make of falling customer satisfaction in the US. Tune in to the discussion with David Lloyd, chief customer officer at Awin, and our analyst Patty Soltis.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the major takeaways from the latest retail earnings, the expectations versus reality, and what key performance indicators to watch going forward. Then for "Pop-Up Rankings," we rank the keys to second-half success for three major retailers. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
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On today's episode, we discuss what recent funding and valuation drops mean for fintechs, which categories are getting hit the hardest, and what fintechs should do now. "In Other News," we talk about the significance of the recent Coinbase-BlackRock partnership and how the Consumer Financial Protection Bureau plans to level the playing field between banks and nonbanks. Tune in to the discussion with our analysts Eleni Digalaki and Tiffani Montez.
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On today's episode, we discuss how much ad spending has wavered so far, what to make of Procter & Gamble cutting back on ad spending, and what our outlook is for the rest of 2022 and beyond. "In Other News," we talk about whether co-exclusive streaming rights will catch on and how agencies pick the perfect song for their ads. Tune in to the discussion with our analyst Paul Verna.
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On today's episode, we discuss teens' social media behavior, how brands are pivoting their messaging to reflect consumer concerns, how best to reduce returns, whether Airbnb is in full recovery, how department stores are going local, an unpopular opinion about paid time off, what the least affordable housing markets in the world are, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
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On today's episode, we discuss the most pressing questions related to The Walt Disney Co.'s streaming platforms: what should we make of the recent price increase announcement, will Hulu soon become a tile within the Disney+ app, and what is the significance of Disney+ expecting to sign up fewer subscribers in the future? "In Other News," we talk about whether streaming will save sports or kill it and why folks are more likely to put TV subscriptions on the chopping block. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how consumers take sustainability values into account when choosing a product, why it's hard to figure out if a brand is sustainable, and how susceptible consumers are to greenwashing. Then for "Pop-Up Rankings," we rank the biggest opportunities for retailers surrounding sustainability. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
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On today's episode, we discuss how a person's health is driven by social determinants and some examples of investments in health programs and their outcomes. "In Other News," we talk about why Amazon bought One Medical and why CVS is interested in acquiring Signify Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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On today's episode, we discuss the most interesting thing about Amazon's recent performance, how its ad business is fairing, and why the retail giant bought a robotics company. "In Other News," we talk about why Facebook is moving away from live shopping and what to make of the new Nike Style store. Tune in to the discussion with our analyst Andrew Lipsman.
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On today's episode, we discuss what happens next now that the newsletter boom has faded, Uber getting serious about grocery, how Starbucks is defying inflation, whether Spotify can revolutionize podcast ads, robots doing all of our housework, an unpopular opinion about TikTok's hype, why so many baseballs are used during a game, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Suzy Davidkhanian and Blake Droesch.
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On today's episode, we discuss the most important figures from Meta's Q2 earnings, the biggest challenges for the company, and how much of a competitor TikTok really is. "In Other News," we talk about the new social media app BeReal, its impact on the space, and what changes we can expect to see as Gen Z takes over social media from millennials. Tune in to the discussion with our analyst Debra Aho Williamson.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss which four companies are shaping the connected fitness space, why there's so much at stake in commanding a leadership position, and what the lifestyle brand flywheel is. Then for "Pop-Up Rankings," we rank the top three most interesting acquisition possibilities in connected fitness. Join our analysts Blake Droesch and Andrew Lipsman.
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On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
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On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.
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On today's episode, we discuss whether Instagram is starting to look a little too much like TikTok, why we're seeing more brands pop up in movies and TV shows, how to win young people's loyalty, what comes after the iPhone, the potential of NFL+, an unpopular opinion about vinyl versus digital audio, some interesting population facts, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Paul Verna.
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On today's episode, we discuss how much of an effect Elon Musk has had on Twitter's recent performance, how advertisers are now viewing the company, and what initiatives the social media platform will likely consider moving forward. "In Other News," we talk about how bots and spam influence advertising and whether shorter ads on social media are the way to go. Tune in to the discussion with our analyst Jasmine Enberg.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of consumer spending, inflationary pressures, and other numbers to keep an eye on. Then for "Pop-Up Rankings," we rank the top three companies that will ride out this time of economic uncertainty smoothly—and discuss one we think will have a tougher time. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
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On today's episode, we discuss what to make of Snapchat's Q2 sales slump, what the No. 1 challenge facing the company is, and how Snapchat+ will fair. "In Other News," we talk about how to best interact with Gen Zers on social media and the significance of TikTok testing games in the app. Tune in to the discussion with our analyst Jasmine Enberg.
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On today's episode, we discuss the most pressing questions related to Netflix: did its earnings present a glass-half-full or glass-half-empty picture, what to make of this new timeline for its ad-supported tier, and does the company have more Netflix-specific or industry-wide problems? "In Other News," we talk about Nielsen ONE's YouTube measurement capabilities and which streamers consumers are debating saying goodbye to next. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, we discuss how much longer Google can own the internet, whether buy now, pay later (BNPL) is in flux, how much Big Tech companies want live sports, whether online shopping is confusing, how best to market to Gen Z, an unpopular opinion about buying things on social media, what influences gas prices, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.
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On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.
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© 2022 Insider Intelligence
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.
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Netflix recently announced it's set to introduce an ad-supported tier. But what’s the lay of the ad-supported video-on-demand (AVOD) land in markets around the world? Join our analyst Bill Fisher as he hosts analysts Paul Briggs and Matteo Ceurvels to discuss a few of the markets Netflix is looking to disrupt.
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On today's episode, we discuss what to make of the new and improved loyalty program from Bed Bath & Beyond, what to keep in mind when thinking about personalization, gamification, and additional membership perks, and what the best loyalty program out there is. "In Other News," we talk about Walgreens associates refusing to sell over-the-counter and prescription contraceptives and the potential impact of a new touchless self-checkout option. Tune in to the discussion with our analyst Patty Soltis.
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On today's episode, we discuss Netflix choosing Microsoft to help with the streaming service's upcoming ad-supported tier, the need for a chief media officer, what to make of inflation still not slowing down, whether YouTube is the future of cable, whether customers will buy into in-car subscription services, an unpopular opinion about the term "influencer," what exactly a "black box" really is, and more. Tune in to the discussion with our analysts Dave Frankland, Evelyn Mitchell, and Max Willens.
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On today's episode, we discuss how B2B content marketing evolved through the pandemic, who does the best job, and some best practices. "In Other News," we talk about how the B2B buyer-seller relationship is changing and what share of US B2B buying will be online. Tune in to the discussion with our analyst Kelsey Voss.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the current relevance of Prime Day, what to make of a second Prime Day in the fall, and which categories we should be watching. Then for "Pop-Up Rankings," we rank the top three reasons consumers might have opted out of Prime Day. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
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On today's episode, we discuss why the new Wells Fargo credit card is significant and the short- and long-term challenges of credit card companies. "In Other News," we talk about what to make of the market value free fall of buy now, pay later giant Klarna and why Meta is ending the pilot for Novi, the company's digital wallet. Tune in to the discussion with our analysts David Morris and Jaime Toplin.
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On today's episode, we discuss what to make of Elon Musk trying to pull out of the Twitter deal, the ramifications for both parties, and how advertisers will likely view the platform going forward. Tune in to the discussion with our analyst Jasmine Enberg.
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On today's episode, we discuss whether Pinterest can become the definitive online shopping mall, what a virtual convenience store looks like, how marketing budgets are changing, the promise of food delivered to your fridge, an unpopular opinion about Prime Day, where the baseball term "bullpen" came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Blake Droesch and director of forecasting Oscar Orozco.
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On today's episode, we discuss some predictions for H2 2022 that are too specific to be 100% certain but could still come true, including: will there be new talks to revive the Pinterest/PayPal super app merger, what will happen to Mark Zuckerberg's quest to build the metaverse, will Netflix get into live sports, and more. Tune in to the discussion with our analysts Debra Aho Williamson, Andrew Lipsman, and Paul Verna.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers build a sense of urgency and the goals of retailer-specific holidays beyond just sales. Then for "Pop-Up Rankings," we rank the top three examples of effective retail holiday marketing and discuss a miss. Join our analyst Sara Lebow as she hosts analyst Suzy Davidkhanian and Briefings director Jeremy Goldman.
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On today's episode, we discuss what Google is up to in the healthcare space: how Google is turning Search and YouTube into consumer health tools, how it could disrupt electronic health records, and what Google's relationship with healthcare will look like in five years. "In Other News," we talk about AI scanning medical records to improve your health and whether digital health startups are living up to their hype. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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On today's episode, we discuss how much sports are helping to keep traditional TV alive, how many Americans still have cable, and when (if ever) streaming will kill TV. "In Other News," we talk about the impact of smart TVs on viewing behavior and the significance of the Major League Soccer (MLS) and Apple TV+ deal. Tune in to the discussion with our analyst Paul Verna.
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On today's episode, we discuss the biggest problem with media, how TikTok is taking on TV, how the newspaper business is getting on, the significance of the iPhone's 15th birthday, why you may buy your next car online, an unpopular opinion about Gen Zers and formal wear, the bestselling video game console of all time, and more. Tune in to the discussion with our analysts Dave Frankland and Evelyn Mitchell and director of reports editing Rahul Chadha.
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On today's episode, we discuss why Net Promoter Score (NPS) usage isn't translating into a better customer experience for many, how to use it effectively, and tactics for dealing with angry customers. "In Other News," we talk about how neobanks can use customer service to stand out from the crowd and the significance of Target adding coffee pickup and returns to its curbside service. Tune in to the discussion with our analyst Patty Soltis.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how inflation got so high and which metrics retailers should be looking at to determine the economic reality of this moment. Then for "Pop-Up Rankings," we rank the top two companies reacting the best to economic uncertainty—and which two are reacting the worst. Join our analyst Sara Lebow as she hosts Briefings director Jeremy Goldman and analyst Zak Stambor.
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On today's episode, we discuss how Twitter could reinvent itself to become a new social network model, what its current to-do list looks like, and whether it would make sense to can some of its more recent initiatives. "In Other News," we talk about what Sheryl Sandberg leaving Meta means for the company and the significance of a YouTube Shorts milestone. Tune in to the discussion with our analyst Debra Aho Williamson.
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On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
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On today's episode, we discuss the Cannes Lions International Festival of Creativity 2022—observations from the event, the value of being there, what we heard from marketers, and what the social media giants had to say. Tune in to the discussion with our analyst Jasmine Enberg and vice presidents Marissa Coslov and Ina Gottinger.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how shoppers and retailers use Google and why the company's previous investments in the ecommerce space haven't worked out so well. Then for "Pop-Up Rankings," we rank the top three winning Google shopping features and discuss one feature we expect to fizzle out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Yory Wurmser.
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China has set the pace for livestream shopping, but it’s catching on elsewhere around the world. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some of the successes, road bumps, and opportunities in this space.
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On today's episode, we discuss how TV has transformed brands and how marketers should be thinking about investing in linear versus streaming in 2022. "In Other News," we talk about the significance of cryptocurrency companies pulling back on marketing spend and why some think Roku is abusing its power. Tune in to the discussion with founder and CEO of Marketing Architects Chuck Hengel and our analyst Ross Benes.
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On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
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On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the circular retail economy looks like, who resale shoppers are, and why companies own their own resale markets. Then for "Pop-Up Rankings," we rank the top five most innovative brands in circular retail. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
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On today's episode, we discuss why Zelle (and person-to-person payment apps) are in hot water, which service most Americans use, and how we'll be paying for things in 2026. "In Other News," we talk about the current state of the cryptocurrency crash and the impact Apple Pay Later will have on the buy now, pay later space. Tune in to the discussion with our analysts Jaime Toplin and Adriana Nunez.
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On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.
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On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.
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On today's episode, we discuss what technology physicians use in their personal and professional lives, how it might help with an expected physician shortage, and the share of Americans getting their medical advice from social media. "In Other News," we talk about a Federal Trade Commission (FTC) investigation into pharmacy benefit managers over rising drug costs and what to make of CVS Health's new virtual care solution. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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On today's episode, we discuss the current diagnosis of Netflix—are their best days behind them, what will they need to do to keep the competition at bay, and what should we make of the rumored acquisition of Roku. "In Other News," we talk about YouTube making it easier to interact with the app on connected TVs (CTVs) and the prospect of its new frequency-capping solution. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
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On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what buy now, pay later (BNPL) means to fintechs, retailers, and consumers. Then for "Pop-Up Rankings," we rank the top four questions swirling around BNPL. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and David Morris.
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On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.
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On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.
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On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell. For sponsorship opportunities contact us:advertising@insiderintelligence.com For more information visit:https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com © 2022 Insider Intelligence
On today's episode, we discuss what it would be like to live in the metaverse, where you'd likely hang out, what you could and couldn't do, and who you would be. "In Other News," we talk about how to rein in retail returns and why Nordstrom is doing really well as of late. Tune in to the discussion with our analyst Andrew Lipsman.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brand revitalization and how retailers reinvent themselves to stay relevant. Then for "Pop-Up Rankings," we rank the top four brands that have succeeded at becoming cool again. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.
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The global economy is under severe pressure. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some regional headwinds, including supply chain issues, war, and cost-of-living crises.
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On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.
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On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the advantages of private label brands and what they need to do to succeed moving forward. Then for "Pop-Up Rankings," we rank the top five private label brands with the cultiest followings. Join our analyst Sara Lebow as she hosts analyst Suzy Davidkhanian.
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On today's episode, we discuss the different types of cryptocurrency, the significance of paying with it, and what's most likely to drive adoption. "In Other News," we talk about the most significant short- and- long-term changes of the fintech bubble bursting and how neobanks plan to actually make some money. Tune in to the discussion with our analysts Grace Broadbent and David Morris.
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On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.
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On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.
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On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
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On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss direct-to-consumer (D2C) brands: where they started, what they’re up to now, and where they’re headed. Then for "Pop-Up Rankings," we rank the top five D2Cs that are going to endure in the digital age. Join our analyst Sara Lebow as she hosts analyst Andrew Lipsman.
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On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
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On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.
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On today's episode, we discuss Elon's pitch deck plans for Twitter, lululemon athletica betting on the future of connected fitness, how to best augment our reality, how fast online checkout should be, what kind of power video podcasts hold, an unpopular opinion about 15-minute grocery delivery, and where Nobel prizes come from. Tune in to the discussion with our analysts Evelyn Mitchell, Blake Droesch, and Paul Verna.
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On today's episode, we set aside the Elon Musk buyout and discuss how Twitter did in Q1: what to make of the overcounting news, how engagement looks, and the most important revenue figure. "In Other News," we talk about whether we'll start to see startups reshaping social media and the biggest takeaway from Snapchat's new flying camera. Tune in to the discussion with our analyst Jasmine Enberg.
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On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.
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On today's episode, we discuss how Spotify performed in Q1, what's driving its subscriber engine, and whether its expected hi-fi streaming tier can help move the needle. "In Other News," we talk about whether gaming is critical to brand objectives and what to make of Pinterest's mixed signals. Tune in to the discussion with our analyst Daniel Konstantinovic.
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On today's episode, we discuss the real reasons why Elon Musk bought Twitter, the good, the interesting, and the confusing changes we expect to see from the platform, what advertisers should be considering at this point, and what Twitter might look like by next year. Tune in to the discussion with our analyst Jasmine Enberg and Briefings director Jeremy Goldman.
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On today's episode, we discuss whether augmented reality (AR) and virtual reality (VR) will rival the smartphone as the next big platform, the impact of 3D advertising, how in-store shopping habits have changed, whether there really is an attention economy slowdown, what to do about inflation, an unpopular opinion about video chats, which way people fold their arms, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of forecasting Oscar Orozco, and analyst Dave Frankland.
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Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
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On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.
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© 2021 Insider Intelligence
On today's episode, we discuss what to make of Google's Q1 and what is behind YouTube's slowing growth. "In Other News," expect to learn about the future of the video streaming bundle and what kind of an impact the newly formed Warner Bros. Discovery can have on the media world. Tune in to the discussion with our analyst Paul Verna.
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On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.
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On today's episode, we discuss Elon Musk buying Twitter, retailers' efforts on hybrid shopping, how to keep consumers' attention, the first Meta store, how much the average American gets back in their taxes, and more. Tune in to the discussion with our analysts Yory Wurmser and Blake Droesch and director of reports editing Rahul Chadha.
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On today's episode, we discuss what to make of Netflix's user declines and whether adding commercials can help them. "In Other News," we talk about why CNN+ has already shut down. Tune in to the discussion with our analysts Ross Benes and Daniel Konstantinovic.
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On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident apparel expert Sky Canaves. In "Pop-Up Rankings," they discuss several features from the inaugural apparel benchmark study that didn't rank as high as they would have expected. In the second segment, "What's In-Store," Sky and Suzy visit Nordstrom to check out its click-and-collect hubs, the mobile app scan feature, and different store activations.
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On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digital ad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.
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Learn about how digital brokerages are changing and what's going on in the robo-advisor space. "In Other News," we discuss how banks should address personalization and how digital engagement with wealth management is changing. Tune in to the discussion with our analyst Michael Tattersall.
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On today's episode, we explore where hybrid work might be heading, attention-based mobile ads, the circular retail dream, Spotify rebrands Greenroom, why every town has a water tower, and more. Tune in to the discussion with our analysts Evelyn Mitchell, Paul Verna, and Blake Droesch.
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Learn about whether cancel culture for brands is just noise and how brands can best avoid landing themselves in hot water over social issues. "In Other News," we discuss what to expect from the B2B metaverse and how far events have come. Tune in to the discussion with our analyst Dave Frankland.
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On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
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On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
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Digital advertising has taken a few hits in the recent past (ahem, the pandemic), but there's still lots of hope and some flat growth that can't be ignored. "In Other News," we discuss Vizio's new ad solution and what exactly service hoppers are. Tune in to the discussion with our analysts Peter Newman and Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.
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© 2021 Insider Intelligence
Consumer shopping habits are changing constantly, but how are retailers responding to those changes in the grocery space? "In Other News," we explore how a poor delivery experience can mean trouble for retailers and try to figure out what's happening with the home improvement boom. Tune in to the discussion with our analyst Blake Droesch.
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© 2021 Insider Intelligence
Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.
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© 2021 Insider Intelligence
Learn what exactly digital therapeutics are and how they will change the face of healthcare in the future. "In Other News," we examine the strength of United Healthcare's offerings and Google's new health services search feature. Tune in to the discussion with our analyst Rajiv Leventhal.
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© 2021 Insider Intelligence
Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.
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© 2021 Insider Intelligence
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
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© 2021 Insider Intelligence
Learn what the main takeaways from Shoptalk 2022 were this year. "In Other News," we discuss the most important thing to note about Instacart Platform and what to make of Peloton's outlook. Tune in to the discussion with our analysts Suzy Davidkhanian and Andrew Lipsman.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with David Rubin, CMO of The New York Times, to discuss The Times’ mission, how its recent brand campaigns tie into that mission, and how those campaigns have led the publisher's subscriber growth to surge.
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© 2021 Insider Intelligence
In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?
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Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.
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© 2021 Insider Intelligence
Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.
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© 2021 Insider Intelligence
On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
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© 2021 Insider Intelligence
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.
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© 2021 Insider Intelligence
How are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.
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© 2021 Insider Intelligence
Learn about the current recovery of the travel space. "In Other News," we discuss shoppers' inflationary price sensitivity and the unique value propositions of video streaming services. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
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© 2021 Insider Intelligence
Learn about remote-controlled stores, the most popular retail membership programs, the right way to rethink your augmented reality (AR) strategies, whether home returns are the future, how many Americans make lots of money, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.
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© 2021 Insider Intelligence
Learn about some of the most important updates in Big Tech regulation. "In Other News," we discuss how consumers feel about email marketing and some of the leading social impact programs. Tune in to the discussion with our analyst Daniel Konstantinovic and Briefing director Jeremy Goldman.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.
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© 2021 Insider Intelligence
Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.
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© 2021 Insider Intelligence
Learn what the holy grail of connected TV (CTV) might be. "In Other News," we discuss which Nielsen ratings alternatives are leading the pack and what the biggest viewership challenge for baseball is. Tune in to the discussion with our analyst Paul Verna.
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© 2021 Insider Intelligence
Learn about out-of-home advertising's recovery, what people watch on TV, Peloton's new leasing program, rethinking the gig work model, a surprising turn of events for physical music, and more. Tune in to the discussion with our analysts Dave Frankland and Blake Droesch and director of reports editing Rahul Chadha.
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© 2021 Insider Intelligence
Learn how video streaming is evolving. For "In Other News," we discuss what to make of the collective viewership of all major TV events and a surprising stat about Gen Z's relationship with TV. Tune in to the discussion with our analyst Ross Benes.
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© 2021 Insider Intelligence
Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.
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© 2021 Insider Intelligence
Hear how Amazon is changing how we think about payments. For "In Other News," we discuss Visa and Mastercard suspending their services in Russia and what Klarna's losses mean for the company. Tune in to the discussion with our analyst David Morris.
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© 2021 Insider Intelligence
Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.
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© 2021 Insider Intelligence
Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.
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© 2021 Insider Intelligence
On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
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© 2021 Insider Intelligence
On today's episode, we discuss what healthcare will look like in the metaverse. For "In Other News," we talk about speaking to your doctor via an Amazon Echo device and the telehealth trends to watch for in 2022. Tune in to the discussion with our analyst Lisa Phillips.
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© 2021 Insider Intelligence
On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.
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© 2021 Insider Intelligence
On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.
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© 2021 Insider Intelligence
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.
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© 2021 Insider Intelligence
On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.
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© 2021 Insider Intelligence
On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.
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On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.
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On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.
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On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.
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© 2021 Insider Intelligence
On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.
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© 2021 Insider Intelligence
On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.
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© 2021 Insider Intelligence
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.
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© 2022 Insider Intelligence
On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.
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© 2022 Insider Intelligence
On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.
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© 2022 Insider Intelligence
On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.
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© 2021 Insider Intelligence
On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Matt Alexander, co-founder and CEO of Neighborhood Goods, to discuss 2021 growth metrics, how sampling and discovery come to life in a retail environment, and Neighborhood Goods' expansion plans for 2022.
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© 2021 Insider Intelligence
On today's episode, we discuss what healthcare consumers in 2022 care about most and how companies are responding to those new needs. Then for "In Other News," we talk about why digital health funding has spiked and some developments in home healthcare. Tune in to the discussion with our analyst Rajiv Leventhal.
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© 2021 Insider Intelligence
On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.
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© 2021 Insider Intelligence
On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.
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© 2021 Insider Intelligence
On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Andrew Lipsman hosts Russ Dieringer, founder of Stratably, to discuss intrigue in the executive ranks at key retail media platforms Amazon, Walmart, and Instacart. They also rank their top four retail media trends for 2022.
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© 2021 Insider Intelligence
On today's episode, we discuss how buy now, pay later (BNPL) adoption will continue to evolve and what's next for these services. We then talk about what retailers' first step into the metaverse should look like and what retailers should be doing with their avalanche of returns. Tune in to the discussion with our analyst Sky Canaves.
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On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.
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© 2021 Insider Intelligence
On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.
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© 2021 Insider Intelligence
On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLAB played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
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© 2021 Insider Intelligence
On today's episode, we discuss why the West's answer to super apps is finally taking shape, why cryptocurrency sells out as governments buy in, and what kinds of new revenue sources digital brokers are hunting for. We then talk about how JPMorgan Chase is planning on spending its increased yearly technology budget and what will be largely responsible for driving fintech funding to new heights. Tune in to the discussion with eMarketer principal analyst Eleni Digalaki and vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.
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© 2021 Insider Intelligence
On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.
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© 2021 Insider Intelligence
On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.
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© 2021 Insider Intelligence
On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss just how much primary care is blending with the world of retail and how in-patient care is moving outside the hospital. We then talk about a new category of consumer biowearables and whether the new do-it-yourself healthcare trend is here to stay. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.
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© 2021 Insider Intelligence
On today's episode, we discuss when cable households will dip below 50%, an alternative search engine to Google, clickable podcast ads on Spotify, what the "superest" super app is in the West, the biggest takeaways from CES 2022, some uncommon knowledge about sustainability, where sunglasses originally came from, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, and director of reports editing at Insider Intelligence Rahul Chadha.
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© 2021 Insider Intelligence
On today's episode, we discuss the opportunities and challenges within social advertising and how automation will play its part. We then talk about what to expect from micro- and nano-influencers in 2022 and what the most interesting social media video statistics are. Tune in to the discussion with global director of marketing at Smartly.io Riikka Söderlund and eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brad Essig, CMO at PDC Brands (which includes Dr Teal's), to discuss how the brand works with celebrities and influencers, the major consumer insight it gleaned that transformed its marketing, the partners it enlists to bring marketing campaigns to life, and the genesis of its new "Soak It In" campaign.
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© 2021 Insider Intelligence
On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
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© 2022 Insider Intelligence
On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
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© 2021 Insider Intelligence
On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.
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On today's episode, we discuss what our analysts think will be the key mobile trends of 2022. How much will apps shift away from ad dependency, and how far will QR codes expand their reach beyond the pandemic? We then talk about whether people will find room in their homes for the largest Alexa-enabled smart display yet and if the biggest social media companies will ever become super apps. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Kadian Langlais, CMO at Renfro Brands, to discuss how the leading sock manufacturer is tackling macroeconomic concerns, the unique challenges of being a steward of multiple brands (Fruit of the Loom, Polo Ralph Lauren, Sperry, Hotsox, and many more), what it’s like to enter the direct-to-consumer arena for the first time, and Renfro’s new corporate social responsibility initiative, Project Footprint.
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© 2021 Insider Intelligence
On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss what our analysts think will be the key trends of 2022. Will Facebook's grip on digital advertising loosen? How much of a splash will viral commerce make? How much will the pendulum swing back towards physical retail? And more. We then talk about the most important social media challenge facing brands this year and whether Amazon's marketplace model is coming to a store near you. Tune in to the discussion with eMarketer analyst Jasmine Enberg and principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.
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© 2021 Insider Intelligence
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.
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© 2021 Insider Intelligence
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss the normalcy index and the likelihood of an attention recession.
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© 2021 Insider Intelligence
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss how the "Behind the Numbers" podcast got started and hand out our very own "Analysts' Choice Awards."
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© 2021 Insider Intelligence
On today's episode, we play the giant "2021 holiday special quiz" (that you can play along with us) and share some dinner party data. Tune in to the conversation with eMarketer principal analyst Paul Verna, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
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© 2021 Insider Intelligence
On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.
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© 2021 Insider Intelligence
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss how the omicron variant might change consumer behavior, the significance of Tide refusing to air a Super Bowl 2022 commercial, the real threat of churn, what people click on, how Americans share information with brands, how to solve working from home annoyances, what it's like in the coldest place on Earth, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.
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© 2021 Insider Intelligence
On today's episode, we discuss the most impressive parts of the triopoly's (Google, Facebook, and Amazon) performances this year, what we were most concerned about, and why they will lose or gain share in 2022. We then talk about a new TV show designed specifically for social media and whether YouTube TV adding channels can move the needle. Tune in to the discussion with eMarketer principal analyst Paul Verna and senior analyst at Insider Intelligence Jasmine Enberg.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.
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© 2021 Insider Intelligence
On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.
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© 2021 Insider Intelligence
On today's episode, we discuss the most useful definitions of the metaverse, when advertisers should think about jumping in, and how this new world could change our perception of time and space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.
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© 2021 Insider Intelligence
On today's episode, we discuss which shopping channel will make the biggest splash in 2022, where augmented reality will be, and how much online shopping will grow next year. We then talk about Heinz's limited edition plantable labels and whether people will pay $700 for an A&W jacket. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
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© 2021 Insider Intelligence
On today's episode, we discuss what's next for Twitter after Jack, moving on from the "one great ad" approach, whether anyone can become the next big audio app, Nielsen's major TV measurement change, if the internet broke brand loyalty, how to make virtual office holiday parties less awful, why we acknowledge daylight saving time, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the severity of Facebook's young people problem, if we're looking at this issue the wrong way, and whether Instagram can continue to pick up the slack. We then talk about what to make of Twitter's CEO and co-founder Jack Dorsey stepping aside and a reordering of teens' favorite social media platforms. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
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© 2021 Insider Intelligence
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.
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© 2021 Insider Intelligence
On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.
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© 2021 Insider Intelligence
On today's episode, we discuss how the world of insurance is changing, how claims can be settled in seconds, and how smart sensors can make sure you only pay when you actually drive. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Eleni Digalaki.
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© 2021 Insider Intelligence
In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Retail-by-the-Numbers Newsletter: https://www.insiderintelligence.com/newsletters/retail-by-the-numbers/
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© 2021 Insider Intelligence
On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.
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© 2021 Insider Intelligence
On today's episode, we discuss whether the metaverse is even a good idea, what comes after primetime advertising, how powerful gaming influencers are, what everyone is doing on their second screens while watching TV, dislike buttons getting the thumbs down, the best "working from somewhere" tips, a little-known secret about the Statue of Liberty, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss what it would be like to have a doctor checking on you all the time, what devices are most likely to be used for remote patient monitoring, and the "quantified self" movement. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.
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© 2021 Insider Intelligence
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
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© 2021 Insider Intelligence
On today's episode, we discuss the most interesting takeaways from Amazon's Q3 earnings, why the online store's sales hit the brakes, and how Amazon's ad business is coming along. We then talk about Walmart testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” how new brick-and-mortar stores might look different, and Pinterest's new shoppable live series called Pinterest TV. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
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© 2021 Insider Intelligence
On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's special edition episode of Brand Anatomy, we get an exclusive look inside three leading brands as eMarketer Briefing director Jeremy Goldman hits the showroom floor of Web Summit 2021 in Lisbon. At the annual technology conference, Jeremy speaks with chief information officer at Siemens Hanna Hennig, chief AI and strategy officer at Levi's Katia Walsh, and president of thredUP Anthony Marino about how their brands are approaching digital transformation and sustainability.
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© 2021 Insider Intelligence
On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
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© 2021 Insider Intelligence
On today's episode, we discuss the main takeaways from Facebook's corporate name change to Meta, Instagram's affiliate shops development, how out-of-stock messages could affect advertising, Instagram Reels ads versus TikTok paid ads, selling out this year's Super Bowl ads, reacquainting yourself with the commute, a hidden secret in the number pi, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the main takeaways from Facebook's Q3 earnings, what we make of the new company name "Meta," and how the company will finish the year. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.
https://www.insiderintelligence.com/newsletters/retail-by-the-numbers/
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© 2021 Insider Intelligence
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
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© 2021 Insider Intelligence
It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
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© 2021 Insider Intelligence
On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.
The Global Media Intelligence Report 2021 https://content-na2.emarketer.com/global-media-intelligence-report-2021
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© 2021 Insider Intelligence
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Tech-Talk Webinar w/ Productsup: Order(s) From Chaos: Controlling Commerce Anarchy https://on.emarketer.com/Webinar-20211025-Productsup-TechTalk_Busemailpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
Retail By the Numbers Newsletter: https://www.insiderintelligence.com/newsletters/retail-by-the-numbers/
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© 2021 Insider Intelligence
On today's episode, we discuss our holiday shopping expectations, the differences between this year and last, and where people are shopping. We then talk about how shipping delays will change holiday shopping this year and what the major theme of retail media will be in 2022. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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© 2021 Insider Intelligence
On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.
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© 2021 Insider Intelligence
On today's episode, we discuss some suggested ways to rein Facebook in, a newly proposed social media model, the significance of the customer experience gap, what to expect from the new Instagram TV, how to create good thought leadership, when the best days to go into the office are, the scientific reason dogs are the best, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
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© 2021 Insider Intelligence
On today's episode, we discuss all of the latest Facebook revelations that have come from former employee turned whistleblower Frances Haugen: Is Facebook really having its "Big Tobacco" moment, why it's unlikely we will be talking about this in a month, and how might Facebook be forced to change how it does business. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.
October 14 Meet the Analyst w/ Yoram Wurmser, Suzy Davidkhanian and T-Mobile: Mcommerce: How Rapid Growth Will Continue to Transform Retail https://on.emarketer.com/Webinar-20211014-MarketingSolutionsT-Mobile-Mcommerce-MeettheAnalyst_BusRegpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss who is shaking up primary care, how it is being disrupted, why now, and how technology is playing a heightened role in how primary care is delivered. Tune in to the discussion with eMarketer digital health analyst at Insider Intelligence Rajiv Leventhal.
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© 2021 Insider Intelligence
On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence David Morris.
October 12 Tech-Talk Webinar w/ Salesforce: 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans https://on.emarketer.com/Webinar-20211012-Salesforce-2022B2BMarketingStrategiesKeyTrends-TechTalk-Hybrid_Busemailpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.
On Oct 11: Financial Services Webinar w/ Insider Intelligence's Rob Rubin and Daniel Van Dyke: Digital Only Bank Revolution https://on.emarketer.com/10112021-The-Digital-Only-Banking-Revolution-Webinar_RSVP-Page.html
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© 2021 Insider Intelligence
On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
Oct 7 : Tech-Talk Webinar w/ Drift: The State of Marketing Leadership: A Look Back to Prepare for the Year Ahead https://on.emarketer.com/Webinar-20211007-Drift-TechTalk_Busemailpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss emerging podcast sub-worlds, how listener behavior has (permanently?) changed, and how the ad dollars are fairing. We then talk about what we expect from Twitter's Ticketed Spaces, what is going on in the world of print, and how Americans get their news on social media. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Oct 6: Tech-Talk Webinar w/ Partnerize: The Then, Now, and Future of Partnership Marketing https://on.emarketer.com/Webinar-20211006-Partnerize-TechTalk_Busemailpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss how the travel industry is recovering and how the typical traveler has changed. We then talk about the state of the NFL's ratings, how much alternate telecasts can help, and the promise of sports betting. Tune in to the discussion with eMarketer associate forecasting analyst Zach Goldner and director of forecasting at Insider Intelligence Oscar Orozco.
October 5 - Tech-Talk Webinar w/ AWIN: Grow Your Q4 Ecommerce Revenue with Plug-and-Play Tech https://on.emarketer.com/Webinar-20211005-Awin-Q4EcommerceRevenue-TechTalk-Hybrid_Busemailpage.html
In case You Missed It: Audio Intelligence: How to Boost Travel Confidence with Sponsor Messages presented by Veritonic https://on.emarketer.com/Webinar-20210916-Veritonic-AudioIntelligence-TechTalk-Hybrid_Busemailpage.html
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© 2021 Insider Intelligence
On today's episode, we discuss what to make of all of Twitter's new features, which ones will propel the social giant forward, and how Twitter might jumpstart its US user growth. We then talk about Facebook suspending plans for an Instagram app for children, how much Apple's privacy changes have affected its business, and whether the social media titan is serious about getting into hardware. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Oct. 5: Tech-Talk Webinar w/ AWIN: Grow Your Q4 Ecommerce Revenue with Plug-and-Play Tech https://on.emarketer.com/Webinar-20211005-Awin-Q4EcommerceRevenue-TechTalk-Hybrid_Busemailpage.html
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.
Monday, Oct 4: Tech-Talk Webinar w/ NY Interconnect: How to Create National Success For Your Brand with TV Media's Local Market https://on.emarketer.com/Webinar-20211004-NYInterconnect-NationalSuccess-TechTalk-Hybrid_Busemailpage.html
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how much Americans shop on their smartphones, what's encouraging them to shop more, and what's holding them back. We then talk about what to make of Apple's battle with Epic Games, where 5G has gone, and how advertisers are handling looming third-party cookie changes. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.
Tech-Talk Webinar w/ GumGum: Driving a Transparency Revolution in the Post-Cookie Era https://on.emarketer.com/Webinar-20210930-GumGum-TransparencyRevolution-TechTalk-Hybrid_Busemailpage.html
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how people's attitudes towards cable changed during the pandemic, where cable is thriving, and how folks think about price. We then talk about how to count co-viewing, how much of a splash the new Paramount+/Showtime bundle can make, and how sports fans have changed. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.
Financial Services Webinar: Co-brand Credit Card Trends and Opportunities with Jaime Toplin and Rob Rubin https://on.emarketer.com/9272021-Co-Branded-Credit-Cards-Webinar_RSVP-Page.html
Tech-Talk Webinar w/ Community: How to Build Loyal Communities Through SMS Marketing https://on.emarketer.com/Webinar-20210927-Community-LoyalCommunities-TechTalk-Hybrid_Busemailpage.html
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how digital-only neobanks are reshaping consumer banking, what makes them an attractive alternative to legacy banks, and how they are incorporating subscriptions into their business model. Tune in to the discussion with eMarketer vice president of content and head of financial services at Insider Intelligence Daniel Van Dyke.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss some of the best-in-class features of a retail site, what to avoid, and how to get your retail app onto customers' phones. We then talk about whether 30-minute delivery can move the needle, what the first iteration of robot delivery might look like, and if palm-scanning technology will catch on. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence
On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
For sponsorship opportunities contact us: advertising@insiderintelligence.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
© 2021 Insider Intelligence