My Office Whiteboard: Recent Episodes
The Whiteboard Agency
This week I'm catching you up on a marketing experiment that I've started. Over the next year, I'll be creating an online store and get more hands-on experience through building an audience, growing my brand, and setting up a succesful business. I'll be sharing every embarrassing oversight and breathtaking discovery as I chart the roadmap to being a small-business entrepeneur.
Contents
- Intro
- Setting Things Up
- Asking Around
- Next Steps
Theme Song: Swimming Lessons by Bail Bonds
This episode we'll go over the basics of getting started on your brand's creative strategy including things like look, tone, voice, and the types of creative you can develop for your website, ads, or promotional materials.
Contents
- Intro
- Look, Voice, Tone
- Examples
- Jargon
- Where To Find Creatives
- Final Thoughts
Theme Song: Swimming Lessons by Bail Bonds
The Superbowl is Marketing's biggest night of the year. It's the occassion for all the bluechip and young/hopeful brands to put their best gown on and strut for the world to see. Some years we see themes resonnate throughout the evening and this year was no different.
So what does this year's crop of Superbowl commercials say about us, the economy, and the current state of marketing?
Contents
- Intro
- Commercial Recap
- What It Means
Theme Song: Swimming Lessons by Bail Bonds
You know what kind of job you'd like. Now where to do it?
This episode we'll talk about the types of companies you can work within the industry, how to get there, and the pitfalls to avoid.
Contents
- Who Excels in the industry?
- Tiers of Companies and who they hire
- Final Thoughts
Theme Song: Swimming Lessons by Bail Bonds
Marketing advice is fine, but what good is it if you can't get that first job in the industry? This episode breaks down why anyone would want to get into this crazy industry and some of the skills you'll need to get that first job. We lay the ground work for Part 2 of the episode, where we'll go through the career paths, companies to look for, and what journey is right for your personality type.
Contents - What and Why of Advertising - Stats - Skills Every Marketing Pro should have - Types of Work within Advertising - Job Stratification & Roles
Theme Song: Swimming Lessons by Bail Bonds
The holidays are always stressful in pretty much every industry, but Marketing as an industry is definitely up there. With that in mind I wanted to drop some tips and insights I have on protecting your mental health while working in the industry. Retail clients everywhere are pulling their budgets, consumers are anticipating another recession, Black Friday, Cyber Monday and all of the stress that comes with that. It's a lot and that anxiety gets pushed around from company to company like hot potato. So here's the signs, tools, and data on mental breakdowns and health that can get you through the season into '23.
Contents
- Data
- Signs
- Triggers
- How to Cope
Intro song: Swimming Lessons by Bail Bonds
Stats
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Dive into the do's and don'ts of digital campaign audits. Learn how to craft your audit to answer your client's biggest needs, and create a template for easy auditing in the future.
This is the perfect structure & jump-off point for any Paid Social & Search, Facebook/Meta audit.
Theme: New Year by Bad Snacks
This episode we'll go through my preferered method of buying on Google Search and walk you through how to set it up and optimize it over the first few months, along with suggestions to scale.
In This Episode
CPC vs. Conversions
Broad/Phrase/Exact Matching
Single Keyword Targeting
Alpha/Beta
Music
Sharp Edges by half.coom
I’ve tried to compile some early notes on Performance Max, since I think it’s going to be the major driver of E-Comm for Google in the next few years. Because it’s so new there’s not a lot out there as far as best practices, so here are my notes on set up, structure, and optimizations.
Content:
- What’s A P-Max?
- Asset Groups, Listing Groups, Audience Segments
- Notes on Scaling and Initial budgets
- Structures
- Optimizations
This week we’re joined by Michael Sadler. Do you know those bus stop ads featuring celebrities asking you to dial into a phone number?
That was his idea…
4 years ago.
Tony has been a media buyer for 10 years, working on everything from Oscar winning films to your local salad. He’s a genius when it comes to marketing… And probably other things.
This week we’re joined by Brenna Kleiman, who’s recently decided to scale their spend down on Facebook, choosing other platforms like Pinterest or Snapchat. A high moral fiber should go hand in hand with advertising, but sadly that’s not always the case.
So, I wanted to give my friend the opportunity to share why they’ve decided to go in this direction in hopes that it can inspire others to think outside of Facebook’s black box.
This week we’ll talk about some basics of Sequential Targeting. We’ll go over why would need it, how you should set it up, and what to consider as you manage it. We’ll also go over some pitfalls to avoid.
This episode, I’ll explain the Alpha Beta campaign structure and bidding strategy for Google Search campaign.