The Johnny Renaissance Files: Recent Episodes
John Ashworth
John Ashworth, is a salesman, marketing maniac, bohemian athlete and modern day renaissance man. Tune in for regular broadcasts that will inspire your for life!
How much time do you spend each week, month and year just thinking. Reading and thinking. I know you're busy. So am I. But I also liketo work smart and making sure to carve out time to think clearly about my life, business and career is one of the many things I like to do to ensure that I'm working smart.
How to stay in touch with customers and prospects and position yourself as a valuable point of contact. A sales and marketing strategy that starts with service is a powerful way to win more deals.
Cliches drive me crazy and it's amazing how often they sneak their way in to the ether and our conversations, writing and reporting. The one I cover inside this short episode is rampant and it needs to STOP!
Here on the ash flash, we're always cultivating the slight edge for your massive success. You just never know when you're going to discover something here that will change the trajectory of your life, butiness and career in amazing ways. First though, you must cultivate the discipline necessary to get you there. Hope you enjoy this one.
This workout is from the Pre-strength & growth phase of the 12-week strength and conditioning program I designed for all bohemian athletes when I was running my fitness business full time back in the mid-2000s. You can find the video of you search for 'Pre-strength & Growth" on theashflash.com. -John
Most people underestimate the value of junior college. Opting instead for the belief that doing what everyone else is doing and going straight to a four-year university, and spending a lot more money for essentially the same education during the first two years; is better. Often, it is not. Personally, I got a great start in junior college and corrected some things before I got to a four-year school. The lesson I reveal in this podcast is a brilliant example of what I'm talking about.
John Ashworth, aka Johnny Renaissance expounds on the three most common attitudes about sales and salespeople and how you can adopt the most important one to double your sales growth.
In this edition of The Ash Flash, there is come great advice on how to live better, focus on the right things and renew yourself. Stop waiting for things to be perfect and start taking action for success, fitness, and a better life.
Successful people dig in, fight hard, and work every day no matter what. They don't wait around all week for the weekend...
Though assertive, bold, and not unwilling to share what's on my mind and challenge the status quot, there are still times when I am not completely letting my full personality all the way out. Why?
Fear, probably.
The truth is, that until you're willing to do it, your potential for massive success will remain thwarted.
I hear it an awful lot in sales meetings..."I know we're here to make money, so let's go out there and get us some sales. But sales are really an outcome of a lot of other good and important work that MUST come first. That's what we need to focus on.
This is NOT the usual sales huddle dribble. Pay attention. I have things to say now that I've survived two years inside a business badly in need of an over hall...
This is a story about getting the little things in business right. In this case, we missed the mark and lost a sale. Will we correct the mistake and still find another customer to buy this car? You bet. But now it will take more effort instead of less.
Most marketing is lame and ineffective because most people don't put the time and attention into making sure they get it right. Instead, they just copy what everyone else is doing. Want to see an example of this? Check your local paper and look at all of the ads for dentists. They all do the same lame thing. In this podcast I share a quick little story that illustrates this point and hopefully inspire you to adopt a new mantra...
"I'm a marketer in the business of...(fill in the blank)"
For example, you are not a car salesman. You are a marketer in the business of car sales.
Over the course of the last few months, I've noticed many little things here at Lexus of Madison and in my own experiences at other businesses. Little things that when done correctly and with intention have a BIG impact. And when not done, leave me feeling like I got short changed on my experience. In this episode I discuss this idea and share a couple of those recent stories. One good and one frustrating...
In general, this podcast will cover a wide range of topics related to the car business, car sales, sales and marketing, and inspiration for your life. In addition, this podcast will provide the venue for both video and audio posts and will also hold series like this one that I've developed recently, "Diaries of a Car Salesman." This column in my monthly printed newsletter has been popular and gained a lot of interest quickly so I've added to it by creating this audio version of the story of my life as a fitness professional, turned car salesman who has somehow found his true calling in this arena...
Success is a solid set of habits, implemented consistently over time. It is also the challenge of starting over and being willing to embrace "beginner's mind."
How we create the right atmosphere and car buying experience at Smart Motors and as a result, get you a great deal on a car without all the hassle.
In this episode I share just a little about why I made the jump from my fitness career to car salesman and what I have in store for you in this new podcast. Thanks for being here. -John
PS This podcast was produced when I still worked at Smart Motors. I am now at Lexus of Madison, but I felt like there was still enough value here to leave this episode live.