That Changed Everything: Recent Episodes

Robert Murphy

In the US alone, over 500,000 small businesses are started each month. By their fifth year, only 50% remain. And by year ten, that number drops to 30%. What separates the ones that thrive from the ones that fail?

In this podcast, you’ll learn invaluable lessons from small business leaders who reveal their rollercoaster rides to sustainable success. We'll explore how these surprising twists and turns transform trajectories and often wind up being defining moments... that changed everything.

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Photographers travel with their livelihood—whether to a beach in Bali or a wedding in West Texas. Making sure that sensitive photography equipment survives the journey? That’s top priority paramount.

Think Tank Photo has built a reputation on exactly this: designing and manufacturing travel photography luggage that can survive whatever is thrown at it. But what happens when flights are grounded and events get postponed?

In this episode, Ted Meister shares Think Tank Photo’s short—and long-term—plan for thriving with new product lines and processes that align with the new reality.

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After over 30 successful years in the hair salon business, Evet DeCota jumped on an industry shift to a one-to-one model: one customer, one stylist. No more noisy salons with crowds of people talking over loud music and hairdryers.

Then COVID-19 hit, and one to one became one to none.

How does a business that requires in-person contact transition to a work from home model? Evet shares insights on how she’s shifted her business and the way forward when her industry opens its doors again.

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Like many entrepreneurs, Ted Murphy saw a tremendous opportunity in the everyday. For him, it was the influence of prominent bloggers with their audiences—a relationship that could be monetized.

Fourteen years later, this moment of insight is now the world’s largest influencer marketing platform.

But it hasn’t always been a smooth ride. From the loss of funding and staff to the current shift to fully remote teams, Ted’s team has had to overcome roadblocks to find their way to where they are today and where they will be tomorrow.

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When Sean Martin and the team at MHP&S decided to start a firm, they had the opportunity to reshape what a law firm should be, from top to bottom.

Instead of the many costly expenses they racked up at previous firms, they chose to be nimble, light, and fast—with superior customer service as the guiding light.

This is a story for any entrepreneur or business owner who’s curious about what it’s like to experience that moment of clarity... and forego the tried-and-true path in order to find their own way.