DIY SEO Tips with Jennifer Rogina: Recent Episodes
ClearPath Online
Do you create ongoing content, such as a blog, and you're struggling to grow your audience? Do you want to market your brand yourself, but you need some guidance? Join Jennifer Rogina of ClearPath Online as she covers inbound marketing tips for bloggers and solopreneurs who want to become an SEO know-it-all. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can leverage digital marketing to grow your organic audience.
Let's start with a clear answer: no, social media is not essential for blogging success. Social media can promote your blog and expand your reach, but it is not the only way to attract a larger audience to your website. Here’s how you can grow your blog without relying on social media.
View the full article here: https://clearpath.online/resources/is-social-media-essential/
Additional Resources:
Marketing Persona Template & Guide - https://clearpath.online/resources/marketing-personas/
On-Page Optimization Checklist - https://clearpath.online/resources/on-page-optimization-checklist/
Internal Linking Guide - https://clearpath.online/resources/internal-links-for-seo/
Grow Email Subscribers - https://clearpath.online/resources/grow-newsletter-subscribers/
When you're building a blog, one critical component is having a plan to grow your newsletter subscribers. The goal is to turn casual readers into devoted fans. Here's how to make that happen and grow your newsletter subscribers along the way.
View the full article here: https://clearpath.online/resources/grow-newsletter-subscribers
Deciding to use a branded blog name is a good start that leads to more questions. Here's a guide on how to choose the perfect blog name.
View the full article here: https://clearpath.online/resources/what-should-i-name-my-blog
Selecting a name for your blog can be a challenging task. Opt for a clever brand name? Or should my blog be my name? As with many questions in the realm of digital marketing, it depends. There are advantages and disadvantages to both options. Let’s dig into the pros and cons of using your personal name for your blog and when it’s most suitable to do so, as well as when a brand name might be a better choice.
View the flowchart and full article here: https://clearpath.online/resources/should-my-blog-be-my-name/
Domain Availability Search: https://namecheap.pxf.io/AWZZna
Blogging provides an incredibly empowering outlet to potentially change lives - both your own and those in your future community. Here are five reasons why you should become a blogger.
View the full article here: https://clearpath.online/resources/why-become-a-blogger/
Learn how establishing topical authority can boost your search engine rankings, even over more popular but less focused blogs.
View the full article here: https://clearpath.online/resources/topical/
Additional Resources:
How to Batch Content - https://clearpath.online/resources/batch-content/
On-Page Optimization Checklist - https://clearpath.online/resources/on-page-optimization-checklist/
Multitasking lowers productivity by 40%! Batch tasks for efficiency, especially in blogging. Boost productivity with our step-by-step guide to batch your blog content creation.
View the full article here: https://clearpath.online/resources/batch-content/
Additional Resources:
Keyword Research Guide - https://clearpath.online/resources/keyword-research-system/
Content Calendar - https://clearpath.online/resources/blog-content-calendar/
Writing a blog doesn’t have to be a daunting task. When I first started it would take me days. Now it typically takes under an hour to write a blog article. Having a system in place helps speed up the process substantially. I’ll outline how to write blog posts faster and more effectively by repeating a simple blog writing process.
View the full article here: https://clearpath.online/resources/how-to-write-blog-posts-faster/
Six months ago, we created our YouTube channel and we have been posting content every single week. We thought we'd go over what we've done with the channel, what we've learned, and how much money we've made with it. That way we can give you an idea if having a YouTube channel would make sense for you.
View the full article here: https://clearpath.online/resources/youtube-video-results-6-months/
Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog.
These metrics were originally put together with Universal Analytics in mind. But GA4 is the future of Google Analytics. So, I’ve updated this list of metrics that was originally intended for Universal Analytics and identified the corresponding GA4 metric to monitor.
View the full article here: https://clearpath.online/resources/important-google-analytics-metrics/
To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.
View the full article here: https://clearpath.online/resources/how-to-create-a-utm-code/
Creating content takes time. That’s why you want to make sure you’re writing content that people want to consume. To do that, you need a keyword research system. We are going to walk through a simple process to find the keywords worth writing about.
View the full article and download the free template here: https://clearpath.online/resources/keyword-research-system/
Google Search Console provides a wealth of information about your website. It is the tool Google leverages to communicate with webmasters. Search Console can notify you of issues and allows you to make requests of Google. It even reports crawl errors. Let’s discuss how to fix crawl errors using the Index Coverage report in Google Search Console.
View the full article here: https://clearpath.online/resources/how-to-fix-crawl-errors/
The Bing Webmaster Tools are one of the few tools you want to setup on your website from the beginning. They are packed with insights, data, and tools that you can use to improve your website. And the data begins that day it’s setup, so even if you aren’t ready for it yet, start collecting the data. Here’s how to setup Bing Webmaster Tools.
View the full article here: https://clearpath.online/resources/how-to-setup-bing-webmaster-tools/
Google provides a free tool for website owners to see potential issues and gain insights not available in Google Analytics. It’s called the Google Search Console. We’re going to walk through how to setup Google Search Console on your website.
View the full article here: https://clearpath.online/resources/how-to-setup-google-search-console/
Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn digital marketing these will help.
Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-resources/
This episode originally aired in 2020. It has been updated for 2022.
It’s important to have a strategy for WordPress categories and tags so you are using them in a manner that makes sense for your readers. The technical aspect of adding categories and tags to a post in WordPress is straightforward. What’s much more complicated is understanding when and why to do it. So, I’m going to talk about strategy and how to decide which categories and tags to add to each article. Here’s a strategy for how to use categories and tags in WordPress.
View the full article here: https://clearpath.online/resources/how-to-use-categories-and-tags-in-wordpress/
Everyone makes mistakes. And when it comes to SEO, it’s no different. There are ways you can self-sabotage your SEO efforts. Here are ten common SEO mistakes to avoid so you don’t hurt your search rankings.
View the full article here: https://clearpath.online/resources/common-seo-mistakes-to-avoid/
We all know writing content based on keyword research is important. But, once you have your desired keyword, how should it be used in your content? Here’s how to optimize keyword placement in content.
View the full article here: https://clearpath.online/resources/keyword-placement-in-content/
Creating consistent blog content is important. You know you need to create a content plan and write your content in batches. But, scheduling your blog post doesn’t mean it’s done. Once the article is published there are a few tasks you’ll want to do to further optimize your content. Here’s what to do after publishing a blog post.
View the full article here: https://clearpath.online/resources/what-to-do-after-publishing-a-blog-post/
You don’t have to spend much time researching SEO before you come across advice to create meta descriptions. But what is a meta description, how do I write one, and how does it affect SEO? Here’s how to write a meta description for SEO.
View the full article here: https://clearpath.online/resources/how-to-write-a-meta-description-for-seo/
So, here’s the problem. You’re doing all the things. You’ve done your on-page optimizations, you have a sitemap, you added internal links. But, you still have basically no traffic. Your numbers are embarrassing. How long does it take for SEO to start working?
View the full article here: https://clearpath.online/resources/how-long-does-it-take-for-seo-to-start-working
What is the difference between new and returning users in Google Analytics? What do these metrics mean and what should you do with that data? Here is everything you need to know about new vs returning visitors in Google Analytics.
View the full article here: https://clearpath.online/resources/new-vs-returning-visitors-google-analytics/
SEO isn’t something you can learn in one night. And although it can take several years to become an expert, there’s a lot of space between knowing nothing and knowing everything. So, how long does it take to learn SEO? Or, more specifically, how long does it take to learn enough SEO to grow an audience for your own blog?
View the full article here: https://clearpath.online/resources/how-long-does-it-take-to-learn-seo/
Google Tag Manager and Google Analytics are two completely different tools. They don’t rely on each other. Yet, they do work well together when you choose to use both. Here’s the difference between Google Tag Manager vs Google Analytics.
View the full article here: https://clearpath.online/resources/google-tag-manager-vs-google-analytics/
Adding hashtags to Instagram posts helps to increase the reach. It makes it easier for people to discover the content. The trick is to use the right hashtags for each post. That means, use the hashtags that are popular but not so popular that your post gets lost. And keep it relevant, don’t reuse the same hashtags for every post. Instead of choosing random hashtags, create a strategy to increase discoverability chances. Here’s an Instagram hashtag system you can follow.
View the full article with the free template here: https://clearpath.online/resources/hashtag-system/
To see growth from SEO, you need a strategy. Understanding SEO basics and focusing on your target audience is a great start. But, to see growth you need a strategy that keeps you focused. Here’s how to make an SEO strategy with five easy steps.
View the full article here: https://clearpath.online/resources/how-to-make-an-seo-strategy/
Collecting Google Analytics data is great, and important for all website owners. And when you first start out, sometimes simply collecting data is all you can handle without getting overwhelmed. Once a decent amount of data has been collected you need to start analyzing it in order to get a benefit. You need to make sense of the data and understand what story it’s telling in order to make improvements. An easy way to get started with analyzing your data is to focus on the Google Analytics automated insights. We’ll go over three simple ways to analyze data using automation built into Google Analytics.
View the full article here: https://clearpath.online/resources/google-analytics-automated-insights/
What role does Quora play in digital marketing? Can Quora help with Search Engine Optimization (SEO)? Here are three ways how Quora can benefit your site.
View the full article here: https://clearpath.online/resources/how-quora-can-benefit-your-site/
Getting natural backlinks to your website is one of the most difficult parts of Search Engine Optimization (SEO). And many consider backlinks to be a strong ranking factor. There is a tool called Help a Reporter Out (HARO) that can help streamline this process. Let’s dig into how to get HARO backlinks to improve SEO.
View the full article with the links here: https://clearpath.online/resources/haro-backlinks/
One of the most challenging parts about blogging is being consistent. And consistency happens to be an important piece. One of the best ways to tackle this is to create a blog content calendar. We’ll go over everything you need to know to create a content calendar for your blog.
View the full article and download the free template here: https://clearpath.online/resources/blog-content-calendar/
For several years now there has been a lot of chatter about the importance of responsive web design. As the years go on mobile continues to be even more important, and so does responsive design. But, why is responsive web design important? What is it and how does it impact SEO? Let’s discuss four reasons why responsive design is important.
View the full article here: https://clearpath.online/resources/why-is-responsive-web-design-important/
Split tests are fun. They allow you to test your assumptions and make changes that you can be sure make sense for your audience. A split test is when you have two variations of a page on your site (or the entire site) running at the same time. You send half of your traffic to one version, then the other half to the other version. A split test tool tracks results and shows which variation produced more conversions. But, how much traffic do you need to run a split test? We’ll go over the details you need so you know when you’re ready to get started with split testing.
View the full article here: https://clearpath.online/resources/how-much-traffic-do-you-need-to-run-a-split-test/
Conversion Rate Optimization (or CRO) is the act of incrementally improving your website in an attempt to increase the number of visitors that complete a desired action. One method of improving conversion rate is to send surveys to your site visitors. Then, leverage the data from survey responses to make website improvements. But how do you send surveys to site visitors and what survey questions improve CRO? This is what we'll discuss.
View the full article here: https://clearpath.online/resources/what-survey-questions-improve-cro/
One of the best ways to improve your website conversion rate is to observe your site visitors. And one of the easiest ways to do this is with website session recordings. Now, reviewing session recordings can get time consuming. To save time, here's what to look for and what you can learn from session recordings to make an impact.
View the full article here: https://clearpath.online/resources/website-session-recordings/
Looking at heatmap images from pages on your website is fun. There’s lots of color, it seems scientific, but how does it help? You collected this data, you want to analyze it and make sense of it, but what are you looking at? Once you understand heatmaps, you can get deeper insight into how people use your website. Let’s go over six ways to increase conversion rate by leveraging website heatmaps.
View the full article here: https://clearpath.online/resources/website-heatmaps/
You need to be able to identify the pages on your website that need improvement. This is important to improve conversion, boost SEO, and enhance the user experience. We'll walk through how to find the problem pages on your site.
View the full article with step-by-step directions here: https://clearpath.online/resources/identify-pages-that-need-improvement/
More and more often you hear about the importance of page speed. You know it’s important, but you aren’t very technical and it feels like a problem that’s out of your hands. Why is page speed important and how fast is your site now? We’ll discuss that and how to improve page speed yourself.
View the full article here: https://clearpath.online/resources/how-to-improve-page-speed/
So, you have a blog. And you already know people won’t magically appear. Now you need to know how to get traffic for your blog. Here are seven steps you can take to start getting website traffic.
View the full article here: https://clearpath.online/resources/how-to-get-traffic-for-my-blog/
So, everyone knows content is king when it comes to SEO, but why? Let’s go over why content matters and why it’s an essential piece of your SEO strategy.
View the details here: https://clearpath.online/resources/why-is-content-important-for-seo/
It can be difficult to understand when, or if, to add a subdomain to your website. No one wants to spend time making a substantial change, such as adding a subdomain, only to find out it’s bad for SEO. But are subdomains actually bad for SEO? Let’s dig into how subdomains impact SEO and when to use them.
View the details here: https://clearpath.online/resources/are-subdomains-bad-for-seo/
You already know you need to do keyword research to ensure you’re writing about topics people are searching for. But how many SEO keywords should you use on each page? Here are five tips to help you determine the right keywords for each page on your site.
View the details here: https://clearpath.online/resources/how-many-seo-keywords-should-i-use/
You’re already aware you should be writing weekly blog articles. But how do you write them so they rank well on search engines? Here are ten tips to guide you on how to write for SEO.
View the full article here: https://clearpath.online/resources/how-to-write-for-seo/
When you want to learn something new, books are a great place to start. Does this apply to SEO as well? Can I learn SEO from a book, and, if so, which book? Here’s how to choose the best books for SEO.
View the full article: https://clearpath.online/resources/best-books-for-seo/
Blogging takes time, which is limited for an entrepreneur. So, when you’re starting and building your blog, you’ll likely be wondering, How often should I blog for my business? The answers to this range anywhere from daily to monthly. Let’s go over how to determine the frequency that makes the most sense for you and your site.
View the full article: https://clearpath.online/resources/how-often-should-i-blog-for-my-business/
People visiting your website should have a good user experience regardless of the browser or device they are using to access your website. You’ve confirmed everything looks good for you, but how do you make sure everything looks great for everyone who visits? Here’s how to check browser compatibility of a website to ensure everything works as intended for all visitors.
View the full article: https://clearpath.online/resources/how-to-check-browser-compatibility-of-a-website/
When you’re first starting out with WordPress, it can be confusing to understand when to create a post and when to create a page. Although they may seem similar at first, each has a distinct purpose. Let’s dig into what you need to know about WordPress pages vs posts by outlining the four key differences.
View the details here: https://clearpath.online/resources/wordpress-pages-vs-posts/
Choosing a name for your blog can be difficult. Should you think of a clever brand name? Or should your blog name be your personal name? As for most digital marketing questions, the answer is “it depends.” There are pros and cons to consider for each choice. Let’s go over these pros and cons and then discuss when to use a personal name and when to use a brand name for your blog.
View the details here: https://clearpath.online/resources/should-my-blog-be-my-name/
Let’s start at the beginning. What is a blog? Aren’t blogs those websites people use to talk about themselves and rant? Why would I want one for my business?
A blog contains regularly updated informational content which is displayed on a website. The blog article topics are generally related to the overall focus of the website. Of course, you can choose to rant about your day, but that isn’t commonly found on business blogs.
Here's what you need to know about blogs.
View the details here: https://clearpath.online/resources/what-is-a-blog/
Clear URLs can help both people and search engines better understand what the webpage will be about. But what makes a URL clear? And what is the best URL structure for SEO? Here, I present 10 tips you can follow to create user- and search-engine-friendly URLs.
View the details here: https://clearpath.online/resources/best-url-structure-for-seo/
There are hundreds of different domain extensions you can choose from when selecting the domain for your website. They all vary in availability and popularity. How should you choose the right one for your website and which ones are the best domain extensions for SEO?
View the details here: https://clearpath.online/resources/best-domain-extensions-for-seo/
You know you should have your business on social media networks. You’ve already heard how important social media is, and how every business has to be on social media these days. You’ve played around with social media personally, and might have even created an account for your business on one or two platforms. But what you are missing is a strategy for how social media will positively impact your business. Let’s walk through what you need to know about social networking for business.
View the details here: https://clearpath.online/resources/social-networking-for-business/
There are several different platforms to choose from when you’re building your website. A few of the options include WordPress, Squarespace, Wix, and Weebly. But which one is the best platform for SEO? Spoiler, WordPress is the best option. Instead of comparing feature to feature, we’ll explain why WordPress is our platform of choice to create a site optimized for SEO.
View the details here: https://clearpath.online/resources/best-platform-for-seo/
WordPress is a great platform to create your website and optimize it for SEO. It has a vast amount of themes and plugins that allow you to manipulate and customize your site as needed. With that level of customization, comes the potential for issues as well. Though the system can be optimized for SEO, if you aren’t aware of the WordPress SEO basics you can unintentionally configure your site so it isn’t reaching it’s full SEO potential. Here are seven WordPress SEO improvements to add to your site.
View the details here: https://clearpath.online/resources/wordpress-seo-improvements/
Does a business website need a blog? What about an ecommerce site? Is a blog only for personal websites or is there a benefit to having a blog on your business website? Setting up a blog is simple and well worth the time. Here are five reasons why the answer to the question “Should I start a blog for my business?” is a definite yes!
View the details here: https://clearpath.online/resources/should-i-start-a-blog-for-my-business/
Google Analytics has released a new version that completely overhauls the system, called Google Analytics GA4. But, what is Google Analytics GA4? This update includes AI, increased security, and a new user interface. We’ll dig into what’s changing, what you need to know, and if it’s worth setting up on your website.
View the details here: https://clearpath.online/resources/what-is-google-analytics-ga4/
There are a few optimizations that can be made to each page on your website to help improve search engine optimization. Follow this on-page optimization checklist to fine tune your article for SEO.
View the full article and download the on-page optimizations cheatsheet here: https://clearpath.online/resources/on-page-optimization-checklist/
Staying home with your kids is a privilege that once you’ve experienced it, you don’t want to lose it. But, sometimes finances don’t stretch as far as you’d like and you start trying to figure out how you can bring in some money while still staying home with the kids. The idea of starting a blog that makes money sounds great, and you hear success stories about people who have done just that, but is it possible for you? We will guide you through what you need to know so you can understand how to start a Mom blog and make money.
View the full article: https://clearpath.online/resources/how-to-start-a-mom-blog/
Having the right tool for the job can significantly improve the experience and generally allows you to complete the task quicker and more efficiently. When it comes to digital marketing, there are hundreds of different tools to choose from depending on the task you’re trying to accomplish. It can be difficult to sift through the options and determine which tool is the right choice for you.
Digital marketing tasks can become broad when you’re a solopreneur. Whether your digital marketing tasks include SEO, design, project management, or all of the above, we’ll list the best tools for the job. And since we know there isn’t much of a budget for fancy tools when you’re working to get your business up and going, we’ll focus on tools that are either free or low cost.
View the full article and links to each tool here: https://clearpath.online/resources/digital-marketing-tools/
Performing an SEO audit on your website can help uncover items where your website can be improved to increase search engine rankings. An SEO audit leaves you with a checklist of SEO fixes and improvements. We’re going to walk through exactly how to do an SEO audit for your own website.
View the full article and download the free SEO audit template here: https://clearpath.online/resources/how-to-do-an-seo-audit/
Improving SEO and getting people to visit your website is only half of the puzzle. Once they get there, you want to make sure they convert. Increasing conversion rate should be a priority for your website to ensure you get the most value from the traffic you’re receiving. We’ll outline the conversion optimization tools that will help you identify where you may be losing visitors. These are the tools you’ll want to leverage to improve conversion rates.
View the full article with all of the links here: https://clearpath.online/resources/conversion-optimization-tools/
If you’ve looked at your acquisition sources in Google Analytics, you’ve probably seen Direct traffic or (direct) / (none) listed towards the top. What does that mean, where are those people coming from? What is Direct traffic in Google Analytics? Is it possible that many people are directly typing in the URL into the browser? While that’s certainly some of it, it is not the only cause of direct traffic. Let’s discuss what direct traffic is and the many different factors that cause it.
View the full article here: https://clearpath.online/resources/what-is-direct-traffic-in-google-analytics/
You’ve probably heard the term sitemap, but what is a sitemap? A sitemap is a file on your website where you provide information about all of the pages on your website. Sitemaps intended for search engines are called XML sitemaps and they are an important piece of SEO. Let's discuss why you need one and how to make it.
View the full article here: https://clearpath.online/resources/what-is-a-sitemap/
There seems to be some confusion between UTM and GTM. We’re going to first explain what UTM means, then GTM, then go into UTM vs GTM. The two are completely separate systems and can be used independently of each other. They do not rely on each other. However, there are advanced Google Analytics configurations that can be made when these two are used together. Here is what you need to know about UTM vs GTM.
View the full article here: https://clearpath.online/resources/utm-vs-gtm/
Creating content is important, but let’s face it, sometimes it’s difficult to come up with new content ideas. When you get to that inevitable stuck point, this list will help trigger your next brilliant content idea.
View the full article here: https://clearpath.online/resources/content-ideas/
When you’re working on growing an organic audience for your website, SEO is a big deal. And when you sit down and create some goals for yourself and your business, you’ll want to include some goals for SEO. But what does that mean? What should you focus on? Here is how to set goals for SEO.
View the full article here: https://clearpath.online/resources/how-to-set-goals-for-seo/
The idea of SEO can be overwhelming in the beginning. The internet is flooded with free marketing resources. And though it’s great to have so much knowledge available, going through countless articles can be daunting and it’s hard to know which are trustworthy.
To make it simple, I’ve outlined the SEO basics you should know to get started. And, I’ve identified the SEO guides to follow to dive deep into the key tactics you’ll need to learn SEO.
View the full article and all of the links here: https://clearpath.online/resources/everything-you-need-to-learn-seo/
If you have a website, you need to leverage digital marketing strategies to grow your organic audience.
There are three different paths you can choose to do that. You can hire someone in-house, you can outsource the work to a freelancer or agency, or you can do it yourself.
We’re going to discuss the pros and cons of each option to provide a complete answer to the question of how much does a digital marketer cost.
View the full article here: https://clearpath.online/resources/how-much-does-a-digital-marketer-cost/
Setting up Google Analytics is simple and a no-brainer for any business. It’s free and provides valuable insights about website visitor activity. Let’s walk through how to setup Google Analytics. We’ll explain the benefits of using Google Analytics and how to get the most value out of it.
View the full article with all of the links here: https://clearpath.online/resources/how-to-setup-google-analytics/
The phrase quality over quantity is becoming more prevalent in many different aspects of life including food, exercise, and managing finances. It’s the idea that less can be more, if done right. And this idea is not only applicable, but very important in relation to search engine optimization. So, what does quality over quantity mean for SEO? We’ll go over three SEO tactics where it plays a big role.
View the full article here: https://clearpath.online/resources/what-does-quality-over-quantity-mean/
A logo is a critical piece of your business. At a glance, your logo needs to tell people what your company does in a memorable way. Finding the right designer to come up with a logo to match your branding message can be a challenge. This problem can be resolved with a logo design contest.
We'll go over how to get the perfect logo for your brand even with the cheapest logo design contest.
View the full article and guide here: https://clearpath.online/resources/logo-design-contest/
An authentic brand can create loyal customers who keep coming back. Customers who spread your story for you and build your community. Customers who refer you to their friends every time the topic comes up.
But what makes a brand authentic?
We'll discuss what you need to know to build an authentic brand.
View the full article here: https://clearpath.online/resources/what-makes-a-brand-authentic/
Let’s dig in to every detail you need to know about internal links for SEO.
We’ll start by going over what internal links are. Then we’ll review why they matter for SEO. And finally we’ll walk through the method you can use to build out internal links on your website.
For text examples and step-by-step directions, view the full article here: https://clearpath.online/resources/internal-links-for-seo/
Understanding some basic HTML tags for SEO purposes will be beneficial when you’re adding content to your website. Don’t be scared, HTML doesn’t have to be overwhelming and complicated. There are some simple tags that a beginner can learn. These will go a long way when it comes to optimizing your content for SEO.
View the full article with text examples for each HTML tag here: https://clearpath.online/resources/html-tags-for-seo/
There are two types of data you can collect on your website, qualitative data and quantitative data.
Quantitative data includes numerical values and qualitative data includes observed or reported feedback. When these two data types are combined you can better understand how your site can be improved.
Find out how to collect qualitative and quantitative data on your blog.
View the full article with the links here: https://clearpath.online/resources/how-to-collect-qualitative-and-quantitative-data/
Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog.
View the full article here: https://clearpath.online/resources/important-google-analytics-metrics/
To get the most value out of Google Analytics, you need to customize it for your business. That means, you need to add goals that matter to your business so the data is meaningful and specific to you. You need to be able to measure metrics that matter.
Let’s go over how to set up a goal in Google Analytics so you can make data-driven decisions.
View the full article with step-by-step guides here: https://clearpath.online/resources/set-up-a-goal-in-google-analytics/
Using Google Analytics for social media metrics will help you understand where you should focus your social efforts. It will help you understand which networks convert and what content has the biggest impact.
Social media can be time consuming. And it’s nice to know if you’re on the right path before you get too far.
View the full article with all of the links here: https://clearpath.online/resources/google-analytics-for-social-media/
Search marketers normally focus on optimizing for Google. Since Google has a large percentage of the search engine traffic share, that makes sense. But, how do you rank on Bing? If you optimize for Google will that automatically rank you well on Bing too? And does it even matter? Let’s discuss what you need to know about how to rank on Bing.
View the full article with all of the links here: https://clearpath.online/resources/how-to-rank-on-bing/
Everything you need to know about tracking events in Google Analytics. Learn what events are, how to configure and test them, and where to review the data.
Here's the full article with the step-by-step guide and all links: https://clearpath.online/resources/tracking-events-google-analytics/
So, you have a blog and you want some more traffic.
You’ve heard SEO is a good way to get traffic to your blog. But, you don’t know how, you don’t have a team, and you don’t have a budget to outsource it.
Can you do it yourself? The short answer is yes.
Let’s go over how to do SEO yourself, even if you’ve never done it before.
View the full article with all of the links here: https://clearpath.online/resources/how-to-do-seo-yourself/
Tracking your website data with Google Analytics is a must. But, it will do you no good if you don’t understand the metrics. Knowing where people leave your site is a good place to start.
Understanding the difference between bounce rate and exit rate in Google Analytics will help you make data-driven decisions. Let's go over what they are, where to find them, and how to improve them.
View the full article here: https://clearpath.online/resources/bounce-rate-vs-exit-rate/
Building your blog, or your entire website, on WordPress is a great option. It offers flexibility, documentation, and a ton of community support. There are thousands of themes and plugins that you can use to create just about any functionality you can think of.
But, sometimes the vast number of options available can be overwhelming. To cut through some of the clutter we’ve put together five WordPress blogging tips you can follow to start strong.
View the full article here: https://clearpath.online/resources/wordpress-blogging-tips/
Marketing personas can be a powerful tool. However, for them to be useful you don’t just make them and check them off the list. You need to keep them in mind any time you write copy.
Let’s discuss what a persona is, why you should use one, and go over how to create them.
View the full article here: https://clearpath.online/resources/marketing-personas/
Building a community on Facebook can be a powerful way to connect with your audience. Talking to people, understanding their pains and frustrations, can be beneficial for product development and growth of your company.
But, eventually you get to a point where you want your Facebook fans to be able to easily connect with your website and subscribe to your list. You don’t want a 3rd party network, such as Facebook, to be your only route to talk to these people. That’s when you want to add a custom welcome tab on Facebook.
We'll discuss everything you need to know to create a custom Facebook welcome tab.
View the full article with all of the links here: https://clearpath.online/resources/welcome-tab-facebook/
Do you know who your search engine competitors are? When you try to find SEO competitors you may discover they aren’t who you expect.
SEO competitors are competing for search traffic by targeting the same keywords. This means they’re going after the same audience. But, they may not have the same product.
Most likely, you’ll find that your SEO competitors are different than the companies you normally consider to be your competitors. Let’s go through a system you can use to determine exactly who your SEO competitors are.
View the full article here: https://clearpath.online/resources/find-seo-competitors/
Have you ever wondered, should I start a blog?Starting a blog is a commitment. Not only is there some technical setup involved, there’s also a time commitment. Creating content takes time. And, you have to consistently post content to see traction. It can take months or years, and to be successful, you’ll have to stick with it for the long haul.
So, how do you know if blogging is right for you? Should you start a blog? Here are the five signs to watch for that indicate you are ready to start your journey as a blogger.
View the full article here: https://clearpath.online/resources/should-i-start-a-blog/
One of the most important parts of growing a business is knowing how to prioritize and focus on the tasks that matter most. No one has time to do everything, so how do you know which items are worth your time and should be prioritized?
You need to choose your priorities wisely to make the most use of your limited time. And of course, everybody will have different priorities. So, let’s walk through a three step process you can follow to choose the right marketing priorities for you.
You can view the full article and all links mentioned in the episode here: https://clearpath.online/resources/marketing-priorities/
Creating quality content takes a considerable amount of time. And the sad fact is, unless you have an enticing title, there’s a slim chance anyone will ever even give it a chance. So, let’s go over a repeatable process you can follow to write catchy titles for blogs.
Here's the full article with every link mentioned in this episode: https://clearpath.online/resources/catchy-titles-for-blogs/
Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn digital marketing these will help.
Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-resources/
SEO is always changing. And you have limited time. How can you make sure your time is spent focusing on the SEO tactics that matter most? Here are four simple ways you can stay up to date with SEO trends.
View the full article here: https://clearpath.online/resources/stay-up-to-date-with-seo-trends/
So, you want to optimize your web pages to perform well in search engines and you’ve heard meta tags are an important part. But, what are meta tags? And how do they help SEO?
View the code for the meta tags discussed in the episode and see the full article here: https://clearpath.online/resources/what-are-meta-tags/
Sometimes mistakes can be the best way to learn. Making them and learning from your failures is one way to do it. Or, you can learn from the mistakes of others and hopefully avoid making them yourself. In an attempt to learn from others, let’s go over seven mistakes that can lead to failed blogs.
Read the full article here: https://clearpath.online/resources/failed-blogs/
So, you have a website and you already have Google Analytics setup and tracking your data. That’s a great start! But, you want to start tracking more. You want to find out who clicks what on your site and which elements are critical in the conversion process. You’d like to determine which campaigns are performing the best and sending qualified traffic to your site.
You can and certainly should do all of this. To accomplish this, you would use a combination of UTM tags and event tracking. It’s important to understand the difference between these tracking methods so you don’t override any data erroneously.
The full article and all of the links can be found here: https://clearpath.online/resources/utm-tags-vs-event-tracking/
You have a blog. And of course the hope is that you can figure out a way to monetize it. But how? When should you and then how do you do it? Let’s go over how to monetize a blog with WordPress.
View the full article with all of the links here: https://clearpath.online/resources/how-to-monetize-a-blog/
The best long term SEO strategy is to align your website goals with search engine goals. Focus on the user. Follow these tips for long term SEO success.
For links and details, view the full article here: https://clearpath.online/resources/long-term-seo-strategy/
To make life easier on Twitter you can schedule tweets. Scheduling your tweets is simple and can increase your followers and engagement if done right. We’ll go over the tools you can use and some strategies to follow when scheduling tweets.
For links to all of the tools we discuss in the episode, view the full article here: https://clearpath.online/resources/scheduling-tweets/
We all agree that content is important, and maintaining a blog to keep fresh content on your website is a must. But, over time the value of that content can dwindle if the article is outdated. Let's discuss how to do a content audit to ensure you get the maximum benefit from your existing articles.
You can view the full article here: https://clearpath.online/resources/how-to-do-a-content-audit/
It is not too late to start a blog. Sure, the internet has tons of content. But, there is always a need for high-quality content. Especially when written for a specific person. If you have a desire to blog, then do it! Let’s walk through how to start a blog.
For all links mentioned in this episode please view the full article: https://clearpath.online/resources/how-to-start-a-blog/
Data is a crucial piece to success. And just collecting it isn’t enough. You need to understand it. You need it to tell a story. To do this, you need a data dashboard tool. We've analyzed the 5 best data dashboard tools for bloggers and solopreneurs so you can start leveraging your data.
We'll review:
- Geckoboard - https://www.geckoboard.com/
- Cyfe - https://www.cyfe.com/
- Klipfolio - https://www.klipfolio.com/
- Dasheroo - https://www.dasheroo.com/
- Google Data Studio - https://datastudio.google.com/overview
To view a side-by-side comparison of all the tools and read the full article please visit: https://clearpath.online/resources/best-data-dashboard-tool/