Nonprofit Answers: Recent Episodes
Jeremy Reis
Nonprofit Answers Podcast helps you raise more money to help more people by answering your marketing and fundraising questions
Here's a scenario that plays out more often than anyone talks about. You automate several things, gain back real time, produce more content, hit your deadlines, and by every measurable metric you're more efficient. And then something shifts. You're busier than ever but feel less connected. Your communications are more frequent but your relationships feel thinner. You have more capacity and somehow less of the thing that capacity was supposed to serve.
That's the efficiency trap. And it has nothing to do with AI being bad at its job. It has everything to do with what happens when efficiency becomes the goal instead of the means.
In this episode, Jeremy names five specific versions of the trap that show up in nonprofit work — including one that's changing meeting culture in ways most leaders haven't noticed yet, and one that's quietly hollowing out major gift pipelines at organizations that think they're doing well. He also gives you four practical principles for capturing real efficiency gains without paying the costs that usually come with them.
The core question this episode keeps coming back to is a simple one: when you automate something, what specifically are you doing with the time you get back? Most people don't have a clear answer. This episode makes the case that answering it deliberately is the difference between AI serving your mission and AI slowly replacing it.
Part of the AI for Nonprofits series. Download the free companion workbook at https://nonprofitfundraising.com/ai
The blank page is one of the most expensive problems in a nonprofit communications shop. Every appeal that goes out late, every grant narrative written in a panic the night before it's due, every newsletter that gets skipped because nobody had time — that's mission capacity sitting on the floor.
AI doesn't solve the blank page problem by replacing the writer. It solves it by giving you a starting point that's faster and less painful than staring at a cursor. The discipline is in what comes next.
In this episode, Jeremy walks through the human-in-the-loop workflow he uses for every significant piece of AI-assisted content: what you load in at the front, where you check in during the middle, and why a human review at the end is non-negotiable. He covers newsletters, social media, grant narratives, impact reports, and board communications — with specific workflows for each, not just general principles.
He also introduces one of the most underused strategies for small nonprofits: the content library. Loading your best past appeals, impact stories, and voice examples into your AI tool as standing context changes the quality of everything it produces. Instead of generic nonprofit language, you get something that actually sounds like your organization. Jeremy shares how he built this at Serving Orphans Worldwide and what it made possible.
The episode also addresses the concern communications staff hear most often — what if AI makes us all sound the same? The answer isn't to avoid it. It's to give it strong enough signals that it can't.
Part of the AI for Nonprofits series. Download the free companion workbook at https://nonprofitfundraising.com/ai
Want to learn more? My new book may have the answers for you! The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
Your donors are already using AI. Seventy-six percent of them, according to a March 2026 study from BBS & Associates. They know what AI-generated content feels like. Which means the question of whether to use AI in your fundraising isn't really about hiding anything — it's about knowing where it helps and where it quietly erodes the thing donors are actually giving to.
In this episode, Jeremy digs into the BBS Donor Confidence Survey findings and what they actually mean for your development program. The results are more nuanced than most people expect. Donors broadly support AI when it makes their charitable dollars go further operationally. They get noticeably more cautious the closer AI gets to the relationship itself — and the data shows they can often tell the difference.
Jeremy covers what AI does well in fundraising: prospect research, donor file analysis, content drafting, versioning appeals for different audiences, and annual planning. He gives you specific workflows, not just concepts. And he's clear about where the line is — the one place in major gift fundraising where AI should never be making the decisions, no matter how good it gets at the output.
If you've been wondering how to use AI in your development work without losing the relationships that make your fundraising actually work, this episode is the one to start with.
Part of the AI for Nonprofits series. Download the free companion workbook at nonprofitfundraising.com/ai.
The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
BBS & Associates: https://servantheart.com
You're busy. The question isn't whether AI can help with that ... it can. The question is which parts of your work should stay yours, and which parts are just getting in the way.
In this episode, Jeremy Reis introduces the obstacle versus connection test: a simple, practical framework for deciding what to hand off to AI and what to protect. Some tasks are pure overhead, like formatting, reformatting, scheduling, and data entry. They consume time without connecting you to anything that matters. Others look like overhead but actually keep you attuned to your donors, your clients, and the details that make you good at your job. Hand those off and you get the output. You lose what the doing of them actually gives you.
Jeremy shares how Serving Orphans Worldwide used this framework to go from four fundraising appeals a year to four emails a month plus a monthly mailed appeal — with zero new staff — and grow from 300 new donors in 2024 to 1,500 in 2025. The efficiency was real. But the gains came from what the reclaimed time made possible, not from the time saved itself.
One framework. One question to ask before you automate anything. And a homework assignment that most people skip but shouldn't.
Part of the AI for Nonprofits series. Download the free companion workbook at https://nonprofitfundraising.com/ai
The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
Virtuous Study: https://virtuous.org/blog/2026-nonprofit-ai-adoption-report/
BBS & Associates: https://servantheart.com
There's a risk of AI adoption that doesn't make headlines. It's not a data breach or a generated image with extra fingers. You'll find this risk quieter than that, and by the time most leaders notice it clearly, it's been building for a long time.
When you consistently hand your hardest cognitive work to a tool, something starts to slip. Your output quality hopefully doesn't change. What slips is the understanding that comes from doing the work yourself. The board member who used to have a firm grip on the details. The development director who lost touch with what made her donor communications feel real. The executive director who realized his most recent strategic presentation was more polished than any he'd done before, and somehow less his.
Jeremy calls this cognitive atrophy, and in this episode he makes the case that it's the most underappreciated risk in nonprofit AI adoption. He walks through exactly where it shows up in leadership work: strategy, donor relationships, program evaluation, and the kind of judgment that can't be looked up. He also covers what protecting your thinking actually looks like day to day, and why the answer isn't to avoid AI but to stay deliberate about which work stays yours.
Your homework this episode is simple and uncomfortable: pick one thing you've been letting AI handle, and do it yourself this week. Just once. Notice what you find.
Download the free companion workbook at https://nonprofitfundraising.com/ai
The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
Virtuous Study: https://virtuous.org/blog/2026-nonprofit-ai-adoption-report/
BBS & Associates: https://servantheart.com
Most leaders ask the wrong question about AI. "Can I use this?" has a very short conversation these days ... the answer to almost everything is yes. The steward asks a different question: "Should I, and how?" That shift changes everything about how you approach technology decisions.
In this episode, Jeremy introduces the steward's mindset for AI adoption, the framework that separates organizations that use AI wisely from those that drift into it reactively. He walks through four questions every steward asks before adopting any significant tool: What does it actually do? What does it do poorly? What happens to me when I use it regularly? And what happens to the people I serve? Then he introduces the four pillars of an AI-ready organization — Safety, Alignment, Transparency, and Flexibility — and shows what each one looks like in practice.
This episode is where the series shifts from honest assessment to building something. By the end, you'll have a clear framework for evaluating any AI decision, and a first draft of the principles your organization needs to use AI well.
Download the free companion workbook at https://nonprofitfundraising.com/ai
The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
Virtuous Study: https://virtuous.org/blog/2026-nonprofit-ai-adoption-report/
BBS & Associates: https://servantheart.com
Most nonprofit leaders are already using AI ... often quietly, without a shared plan, and without a framework for deciding what's okay and what isn't. A 2026 study found that 92% of nonprofits are using AI, but 65% describe their use as reactive and individual, and 47% have no governance policy at all. If that sounds familiar, this episode is your starting point.
Virtuous Study: https://virtuous.org/blog/2026-nonprofit-ai-adoption-report/
BBS & Associates: https://servantheart.com
In this first episode of the AI for Nonprofits series, Jeremy cuts through the noise and addresses the question nobody says out loud: should you feel weird about this? He walks through the three organizational postures — avoidance, reactive, and intentional — and gives you the framework you'll use throughout the entire series: three diagnostic questions that apply to every AI decision you'll ever face. No hype, no fear.
Download the free companion workbook at https://nonprofitfundraising.com/ai
The Christian Leader's Guide to AI: https://amzn.to/3RvXyoA
Tired of the fundraising feast-or-famine cycle? December was amazing, but now it's January and donations have disappeared?
You know monthly giving could solve your revenue roller coaster, but there's one terrifying question keeping you stuck: What if your $1,000 annual donor becomes a $20/month donor instead? That's $760 less per year. The fear of losing overall revenue from your best supporters has you trapped in the campaign cycle, envying organizations with steady recurring income but afraid to risk what you have.
What You'll Discover
The game-changing insight: The most successful organizations don't convert annual donors to monthly giving - they ADD monthly giving alongside annual giving. Your $1,000 donor doesn't become a $600 monthly donor. They become a $600 monthly donor who ALSO gives $400 at year-end.
The 5-Step Monthly Giving Formula
- Strategic segmentation - Which donors to approach (and which to leave alone)
- The "addition not conversion" positioning that eliminates cannibalization fears
- The percentage formula - Ask for 10-20% of their annual gift as monthly support
- Content differentiation - Monthly giving for ongoing needs, campaigns for special projects
- Annual solicitation strategy for monthly donors that maximizes total value
Real Results You'll Hear
An environmental organization afraid of losing campaign revenue invited 200 engaged donors to ADD monthly giving to their annual support:
- 40% said yes to monthly giving
- Annual giving dropped only 10%
- Total giving increased 180% on average
- A $200 annual donor became a $360 total donor ($180 monthly + $180 annual)
Perfect For Animal Rescue (and Every Nonprofit)
Lisa from Austin gets specific strategies for positioning monthly giving as supporting daily animal care while campaigns fund facility expansion and special medical procedures. Learn the exact language that makes donors want to give MORE, not differently.
The Bottom Line
Monthly giving shouldn't replace your annual campaigns - it should create the stable foundation that lets your campaigns focus on growth instead of survival. When positioned correctly, monthly giving gives engaged donors what they actually want: more opportunities to help, not fewer.
Ready to escape the revenue roller coaster without losing your best annual donors? This episode gives you the exact formula that adds recurring revenue while protecting and even growing your existing annual gifts.
Stop choosing between monthly giving and annual giving. Start building both.
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors!
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
In this episode, we’re diving into why donor retention is the one of the most important factors for nonprofit success. It’s not just about attracting new donors—it’s about keeping the ones you already have engaged and loyal.
We break down how expensive it can be to constantly seek out new supporters, and why focusing on your existing donors is a more cost-effective strategy that fuels long-term growth.
You’ll discover how building donor loyalty leads to consistent revenue and turns your supporters into long-term advocates for your cause.
We also cover the potential risks of poor retention, including financial instability and a damaged reputation, and why nonprofits that prioritize retention are better positioned for success.
If you’re ready to turn one-time donors into long-term partners for your charity, this course will give you the key strategies to boost donor retention and build a solid foundation for your nonprofit’s future.
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 2: Quick Tips to Showing Donor Gratitude – Why Saying ‘Thank You’ Isn’t EnoughWant to know how to keep your donors coming back? In this episode, we’re breaking down the power of genuine donor gratitude and how it can make all the difference in retention. Learn why expressing appreciation goes beyond a simple thank-you and discover practical tips like personalized notes, welcome calls, and impact reports to help your donors feel valued. If you’re ready to master the art of gratitude and build stronger, longer-lasting relationships, this episode has everything you need!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 3: Crafting the Perfect Thank-You – How Thoughtful Gratitude Boosts Donor RetentionWhat separates a simple thank-you from one that truly makes a difference? In this episode, we explore the art of crafting meaningful and timely thank-you messages that leave a lasting impact on your donors. Learn how personalized notes, heartfelt phone calls, and thoughtful messages can significantly boost donor retention and deepen relationships. We’ll share best practices to ensure your donors feel appreciated and valued. If you’re ready to elevate your gratitude game and keep donors engaged, this episode is a must-listen!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 4: The Power of First Impressions – How to Craft a Donor Welcome Series That WorksFirst impressions matter, especially with new donors. In this episode, we dive into the critical role an email welcome series plays in building strong, lasting relationships. Learn how to create a structured, impactful series of emails that not only expresses gratitude but also builds trust, engages donors, and encourages ongoing support. We’ll walk you through crafting a five-part welcome series that leaves a lasting impression and sets the foundation for long-term donor loyalty. Ready to master your first interactions with new supporters? Tune in for the step-by-step guide!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 5: Segmenting Donors & Creating a Warm Welcome – Personalizing Your Approach for Better RetentionIn this episode, we’re unlocking the power of donor segmentation—because not all donors are the same, and your communication shouldn’t be either. Learn how to effectively segment your donor base and create personalized engagement strategies that speak directly to each group. We’ll show you how segmenting donors can lead to stronger connections, higher retention, and more meaningful relationships. If you’re ready to stop sending one-size-fits-all messages and start creating targeted, personalized experiences that keep donors coming back, this episode is for you.
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 6: Crafting Your Fundraising Ask for the Welcome Series – How to Secure the All-Important Second GiftWondering how to get that crucial second gift from your donors? In this episode, we’re breaking down how to create the perfect fundraising ask as part of your donor welcome series. Learn how to craft a compelling appeal that feels natural, builds trust, and encourages new donors to deepen their commitment. We’ll walk you through step-by-step strategies to turn first-time donors into long-term supporters. If you want to master the art of the follow-up and boost your donor retention, this episode has all the tools you need. Tune in to perfect your fundraising ask!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 7: Storytelling for Donor Retention – How to Use Stories to Keep Donors EngagedEver wonder why some nonprofits have loyal donors year after year? The secret is in the stories they tell. In this episode, we dive into the powerful role that storytelling plays in donor retention. Learn how to craft and share stories that emotionally resonate with your donors, making them feel like integral parts of your mission. We’ll walk you through using the Hero’s Journey framework to position your donors as the heroes of your story. If you want to strengthen donor loyalty and deepen their connection to your cause, this episode is a must-listen! Tune in and discover how storytelling can transform your donor relationships.
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 8: The Impact Report – Turning Stories into Donor Engagement GoldWant to keep your donors hooked and excited about their impact? In this episode, we dive into the art of creating impact reports that do more than just list achievements—they tell powerful stories that make your donors feel like heroes. We’ll walk you through how to craft donor-centric impact reports that showcase your organization’s success while highlighting the crucial role your supporters play. If you’re looking to turn your impact reports into a tool that drives deeper engagement and long-term loyalty, this episode is packed with practical tips. Tune in and start turning your reports into relationship-builders!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 9: Creating ‘Wow’ Moments in the Donor Journey – Surprising Your Donors for Lasting LoyaltyWant to know how to turn a regular donor interaction into something unforgettable? In this episode, we’re diving into the power of ‘Wow’ moments—those unexpected, thoughtful gestures that make your donors feel truly valued. We’ll show you how these moments can significantly enhance donor retention by strengthening emotional connections and deepening loyalty. From personalized thank-yous to surprise gifts, learn how to incorporate ‘Wow’ moments into your donor journey and keep supporters engaged for the long haul. Tune in and start creating experiences that donors won’t forget!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 10: The Power of Monthly Giving Programs – Build a Loyal Community of Recurring DonorsWant to create a steady, reliable stream of income for your nonprofit? In this episode, we’re exploring the power of monthly giving programs and how they can transform your financial stability and donor retention. Learn practical strategies to build and grow a successful monthly giving program that keeps supporters engaged and committed long-term. From setting up the right systems to encouraging donors to join, we’ll show you how to create a community of recurring donors who fuel your mission. Tune in to discover how to launch a program that keeps donors giving month after month!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 11: Leveraging Data to Improve Retention – How to Use Donor Data for Stronger EngagementReady to unlock the power of your donor data? In this episode, we dive into how nonprofits can use data analytics to boost donor retention. From personalizing communications to predicting donor churn, we’ll show you how to turn raw data into actionable insights that build stronger, lasting relationships. If you want to learn how to segment donors, spot patterns, and keep your supporters engaged with targeted strategies, this episode is packed with the tools you need. Tune in and discover how data can transform your retention efforts!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 12: Engaging General Donors – Strategies to Keep Your Annual Fund StrongWant to keep your annual fund donors coming back year after year? In this episode, we focus on practical strategies for engaging general donors, the backbone of many nonprofits. Learn how to nurture relationships with these essential supporters, encourage repeat giving, and build long-term loyalty. From personalized communication to consistent updates on impact, we’ll show you how to turn occasional donors into dedicated advocates for your cause. Tune in to find out how to keep your annual fund strong and your general donors engaged for the long haul!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 13: The Psychology of Giving – Understanding What Drives Donor LoyaltyWhat really motivates donors to stick around? In this episode, we dive deep into the psychology of giving and uncover the key factors that drive donor loyalty. From the power of gratitude to the importance of emotional connection and social recognition, we’ll explore the psychological triggers that keep donors engaged and committed. If you’re ready to unlock the secrets to turning one-time donors into long-term supporters, this episode is packed with insights you won’t want to miss. Tune in and discover how to tap into donor motivations and build lasting relationships!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 14: How to Ask for Feedback and Act on It – Boost Retention by Listening to Your DonorsWant to know one of the easiest ways to improve donor retention? Just ask! In this episode, we’re breaking down how gathering and acting on donor feedback can transform your nonprofit’s retention strategy. Learn how to ask the right questions, gather meaningful insights, and—most importantly—use that feedback to strengthen relationships and keep donors engaged. If you’re ready to build deeper connections and show your supporters that their voices matter, don’t miss this episode. Tune in and discover how feedback can become your secret weapon for retention!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 15: How to Keep Mid-Level & Major Donors Engaged – Strategies for Nurturing Your Top SupportersLooking to strengthen relationships with your most important donors? In this episode, we’re diving into the best strategies for keeping mid-level and major donors engaged and committed to your cause. These donors are the backbone of your nonprofit, and maintaining their support requires intentional, personalized approaches. From one-on-one meetings to exclusive opportunities and tailored stewardship plans, we’ll show you how to nurture these key relationships. If you’re ready to take your donor engagement game to the next level and retain your top supporters, this episode is a must-listen!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 16: Donor Retention for Small Nonprofits – Big Impact on a Small BudgetRunning a small nonprofit with limited resources? This episode is for you! We’re diving into practical, budget-friendly strategies to help small nonprofits retain their donors and build lasting relationships. From personalized communication to leveraging social media and hosting low-cost appreciation events, we’ll show you how to make a big impact without breaking the bank. If you want to keep your supporters engaged and grow your nonprofit on a tight budget, this episode is packed with actionable tips to help you thrive. Tune in and learn how to retain donors—even with limited resources!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1, labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 17: The Impact of Donor Recognition Programs – Boost Retention by Honoring Your DonorsWant to know the secret to keeping your donors coming back year after year? In this episode, we’re unlocking the power of donor recognition programs and how they can significantly boost retention. From personalized thank-you notes to exclusive events and naming opportunities, we’ll break down the best ways to show your donors how much they matter. If you’re looking to strengthen relationships and make your supporters feel truly valued, this episode is packed with strategies you can start using today. Tune in and discover how thoughtful recognition can turn donors into lifelong champions of your cause!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1 labeled [Donor Retention].
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 18: Legacy Giving and Long-Term Retention – Securing the Future of Your NonprofitWant to build a lasting legacy for your nonprofit? In this episode, we dive into the power of legacy giving—one of the most impactful ways to secure long-term support for your organization. Learn how to encourage your donors to make planned gifts, leaving a legacy that continues to drive your mission for years to come. We’ll walk you through practical strategies for introducing legacy giving, deepening donor relationships, and building a culture of philanthropy that keeps supporters engaged for life. Ready to future-proof your nonprofit? Tune in and discover how legacy giving can transform your donor retention!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors!
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
Episode 19: Addressing Donor Attrition – Why Donors Leave and How to Stop ItEver wonder why donors stop giving, and more importantly, how to keep them around? In this episode, we’re tackling donor attrition head-on. We break down the most common reasons why donors walk away—lack of communication, feeling unappreciated, poor donor experience—and share actionable strategies to address these issues before it’s too late. If you're ready to turn donor drop-offs into long-term loyalty and keep your supporters engaged, this episode is packed with the insights you need to make it happen. Don't miss out—tune in and learn how to stop donor attrition in its tracks!
Welcome to the Donor Retention: Secrets to Keeping Your Donors Engaged, for Nonprofit Fundraisers, Development Directors, and Nonprofit Leaders course!
This special 20-episode course will teach you everything you need to know about donor retention, ensuring your donors keep giving and you're able to retain more monthly donors! If you're discovering this episode first, please start with episode 1 in this series.
👉 Please download the free Donor Retention workbook at https://nonprofitfundraising.com/retention/ to get the most out of this course.
Special OffersGet more donors to give a second gift and stay longer with our Retain More Donors with Great First-Year Communications course! Learn more | Get $50 off
Build a successful and growing monthly giving program with our Step-By-Step Training to Building a Successful Monthly Giving Program. Learn more | Get $50 off
Get either course for $50 off with coupon code RETENTION.
About Episode 20: The Future of Donor Retention: Emerging Trends and Technologies Shaping Retention StrategiesCurious about how cutting-edge trends and technology are shaping the future of donor retention? In this final episode, we explore the game-changing tools nonprofits can use to keep donors engaged like never before. From data analytics and AI to mobile giving platforms and VR experiences, we’ll show you how these innovations can revolutionize your donor retention strategy. Whether you're a small nonprofit or a larger organization, staying ahead of these trends is crucial to building stronger, longer-lasting relationships with your supporters. Don't miss this episode—it’s your roadmap to the future of donor retention!
Small Organization, Big Impact - Managing Everything YourselfIt's 11:30 PM, you're at your kitchen table surrounded by grant applications, donor letters, and program reports. Your "working" board means well, but the reality is everything falls on your shoulders. You're drowning in operational details while the mission work you're passionate about gets squeezed into whatever time is left.
The painful irony: You got into this work because you care about the mission, but increasingly you feel like an administrator, accountant, marketing manager, and secretary rather than someone focused on actual impact.
The impossible juggle: Writing $50,000 grants in the morning, calling donors at lunch, updating websites in the afternoon, and doing thank-you letters at midnight. You're changing lives but losing yourself in the process.
What You'll DiscoverThe skills mismatch insight: The abilities that make you an effective mission-driven leader are completely different from the skills needed to manage operations, administration, and fundraising. You're being asked to be five different professionals simultaneously.
The strategic focus principle: The goal isn't managing every detail flawlessly - it's identifying essential functions only you can do and creating efficient systems for everything else.
The 5-Area Framework for Small Organization Management* Role clarification and prioritization - Identifying what only you can do vs. what can be systemized or delegated * Systems development for efficiency - Creating processes that work without you for routine functions * Strategic volunteer utilization - Getting real help rather than more coordination burden * Board engagement optimization - Moving beyond meeting attendance to operational responsibility * Sustainable workload management - Preventing burnout while maintaining impact
Real Small Organization Transformation ResultsA rural North Carolina youth development organization founder working 70+ hour weeks implemented this systematic approach:
- Sustainable work hours within 18 months while serving 40% more participants
- Board members took genuine operational responsibility for fundraising and outreach
- Skilled volunteers managed administrative functions freeing founder for program focus
- Organization became more fundable due to sustainable management structure
Perfect for International and Grassroots OrganizationsSonya's North Carolina-based international organization gets specific strategies for managing complex cross-cultural programs, systematic communication protocols, and partnership opportunities for resource sharing.
The Bottom LineManaging everything yourself isn't a badge of honor - it's an organizational sustainability risk. The goal is creating systems and structures that allow your organization to thrive without requiring unsustainable hours or sacrificing mission-focused work.
Sustainable impact requires building organizational capacity beyond one person's efforts.
Ready to transform from founder-dependent to systems-dependent? This episode gives you the exact framework for creating organizational foundations that support long-term growth through strategic focus, efficient systems, and genuine volunteer support.
Stop trying to do everything perfectly. Start building systems that work without you.
Fundraising During Economic Uncertainty: How to Raise Money When Everyone's WorriedBuilt by nonprofit professionals, for nonprofit professionals. NonprofitPrompt takes the guesswork out of AI content creation with proven prompts for fundraising appeals, donor communications, and more. Join fellow nonprofit leaders at nonprofitprompt.com
The ChallengeWhen the economy is uncertain, inflation is high, and people are worried about their financial future, many nonprofits face a dilemma: Should they continue fundraising or is it insensitive to ask for money when everyone's struggling? This episode addresses this critical question through Patricia's situation - her Tampa homeless shelter has seen online donations drop 25% while demand for services has increased dramatically.
The Key InsightEconomic uncertainty doesn't mean you should stop fundraising - it means you need to fundraise differently.During tough times, people don't stop giving; they give more carefully and strategically. They become more selective about where they give, more focused on impact, and more concerned about organizational stability.
Seven Strategic Adaptations for Economic Uncertainty1. Lead with Increased Community Need, Not Organizational Need* Focus on how economic conditions create greater community need * Position donor giving as community investment, not organizational bailout * Example: "As inflation affects Tampa families, 40% more families need shelter" vs. "We need funding to keep our doors open"
- Emphasize Immediate, Tangible Impact* Donors want clear, immediate results during uncertain times
- Focus on direct services rather than capacity building
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Be specific: "$75 provides three nights of emergency shelter" vs. "Your gift supports our programs"
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Offer Smaller Giving Options with Clear Impact* Create compelling opportunities for smaller gifts
- Add lower giving levels: if you typically ask for $100-500, add $25-100 options
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Each level needs specific impact: "$25 provides emergency meals for three days"
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Focus on Stewardship and Retention Over Acquisition* Keeping existing donors is more cost-effective than finding new ones
- Increase thank-you calls, impact updates, and personal attention
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Help current donors feel so connected they maintain giving while reducing support elsewhere
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Demonstrate Financial Responsibility and Stability* Be transparent about challenges while showing responsible management
- Share program expense ratios, reserves, and board oversight
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Frame challenges in terms of community need: "We've reviewed our budget to ensure every dollar helps people"
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Create Urgency Around Community Need, Not Organizational Survival* Wrong: "We need $50,000 to keep programs running"
- Right: "We need $50,000 to shelter families facing eviction due to economic stress"
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Make donors feel like community rescuers, not organizational bailouts
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Leverage Partnerships and Matching Opportunities Aggressively* Donors want gifts to go further during tough times
- Promote matching gifts heavily: "Every dollar doubled for families in crisis"
- Create collaborative opportunities with businesses and foundations
Addressing Common Concerns"Isn't it insensitive to ask during hard times?" People often want to help more during uncertainty because they understand financial worry. Acknowledge conditions: "We know times are challenging. That's why your support matters so much."
"Won't donors give less?" Some will, and that's okay. A donor reducing from $500 to $200 is still a donor. A donor who stops entirely because you stopped asking is a lost relationship.
"Should we cancel major gift asks?" Never. Major donors are often least affected and may increase giving. Focus on immediate impact and be sensitive to those affected by losses.
Success StoryA food bank during the 2008 recession saw 60% increased demand and 20% decreased revenue. By implementing these strategies - focusing on community hunger rather than budget shortfalls, creating smaller giving options, and increasing donor stewardship - they recovered lost revenue and increased it by 15% within eight months while building stronger donor relationships.
Key TakeawayCommunity need likely increases during tough times, making the case for supporting your organization stronger, not weaker. Economic uncertainty creates both challenges and opportunities. Organizations that adapt their fundraising strategies to match donor psychology during difficult periods often emerge with stronger relationships and more sustainable revenue.
The goal isn't to avoid fundraising during uncertainty - it's to fundraise more strategically, acknowledging economic realities while demonstrating urgent community need.
The Donor Stewardship Calendar: Stop Losing Donors Between CampaignsTired of getting generic responses from ChatGPT for your nonprofit content? NonprofitPrompt provides expert AI prompts built specifically for fundraising, donor stewardship, and grant writing. Finally, AI that understands your mission. Get a free account at nonprofitprompt.com
It's March and you suddenly realize you haven't contacted donors since December. Sound familiar?
You're great at running campaigns - your year-end appeal crushed it, your spring event was a success - but then... radio silence. Donors hear from you only when you need money, and you wonder why retention rates keep dropping and supporters seem less engaged each year.
What You'll Discover in This EpisodeThe counterintuitive truth: The nonprofits with the highest donor retention don't ask for money less often - they ask MORE often while providing tremendous value between asks.
The game-changing strategy: How to create a systematic donor stewardship calendar that combines regular fundraising with impact reporting, turning every communication into both relationship-building AND revenue generation.
What's Inside the Framework* Monthly communication strategy that donors actually appreciate (hint: it's not about asking less) * The dual-purpose content formula that shows impact while creating giving opportunities * Segmentation secrets for different donor engagement levels * 12-month calendar template with specific examples for each month * The integration method that makes fundraising feel like partnership, not pestering
Real Results You'll Hear AboutA social services nonprofit afraid they were "too pushy" completely transformed their approach:
- 40% increase in revenue (more opportunities = more gifts)
- 30% improvement in retention (regular connection = stronger loyalty)
- Donors writing thank-you notes for keeping them informed about impact
One donor said: "I love that you keep me updated on both the needs and the progress. It makes me feel like a real partner in your work, not just someone you ask for money."
Perfect For Veterans Services (and Every Other Nonprofit)Michael from a veterans nonprofit gets specific strategies for showing measurable outcomes - veterans finding jobs, securing housing, successful transitions - while maintaining consistent giving opportunities.
The Bottom LineDonors don't get tired of hearing from organizations they care about. They get tired of hearing from organizations that only contact them for money or provide no value.
Ready to transform scattered, guilty communications into a strategic system that builds relationships AND raises more money? This episode gives you the exact month-by-month blueprint that turns donor stewardship from an afterthought into your secret retention weapon.
Stop losing donors between campaigns. Start building the kind of ongoing relationships that create lifelong supporters.
Your 28% Email Open Rate Means Nothing (Here's What Actually Matters)Transform your AI results from bland to brilliant. NonprofitPrompt provides sector-specific prompts that turn ChatGPT and Claude into your most effective fundraising tool. Created for nonprofit professionals who need content that converts. Get a free account at nonprofitprompt.com
Your appeal email had a 35% open rate but only raised $500. Your newsletter had a 22% open rate but generated $8,000 in donations. Which one was more successful?
If you answered based on open rates, you're making the same costly mistake that's sabotaging nonprofit email programs everywhere.
Steven from a Seattle homeless services nonprofit perfectly illustrates this problem: His open rates improved by 8 percentage points (now consistently 26-28%), but his email fundraising results stayed completely flat at $15,000 per year. Great engagement, terrible results.
Here's the hard truth: Email open rates are a vanity metric that can actually hurt your fundraising when you optimize for them.
What You'll Learn in This Episode:✅ Why open-rate optimization destroys fundraising results (and the psychological trap that keeps nonprofits focused on the wrong metrics)
✅ The 6 email metrics that actually correlate with donations:
- Click-through rates vs. open rates
- Time spent reading (not just opening)
- Response rates that generate revenue
- List quality over list size
- Conversion from email to actual donation
- Unsubscribe patterns that reveal what donors really want
✅ The case study that proves everything: One organization decreased open rates from 25% to 21% but increased email revenue by 180%
✅ 5 specific strategies to optimize for results instead of vanity metrics:
- Why "You won't believe what happened" subject lines kill long-term engagement
- How to write subject lines that attract donors, not browsers
- The segmentation strategy that turns casual subscribers into committed supporters
The Bottom Line:A smaller list of engaged supporters will always outperform a larger list of casual observers. Opens don't pay the bills—conversions do.
Perfect for: Communications directors, development professionals, and anyone frustrated that their "great" email metrics aren't translating into actual fundraising success.
The wake-up call your email program needs: Stop celebrating the wrong numbers and start measuring what actually moves your mission forward.
The Difficult Conversation Playbook: How to Address Problems Without Destroying RelationshipsI've created a new tool: Built by nonprofit professionals, for nonprofit professionals. NonprofitPrompt takes the guesswork out of AI content creation with proven prompts for fundraising appeals, donor communications, and more. Join fellow nonprofit leaders at nonprofitprompt.com
Ever promise a donor something you can't deliver? Had a board member storm out of a meeting? Watched a star employee quit because you avoided addressing performance issues?
Every nonprofit leader faces conversations that make their stomach churn - with staff who aren't performing, board members overstepping boundaries, or donors with unrealistic expectations. Most of us either avoid these conversations until they explode into crises, or dive in unprepared and make everything worse.
What You'll Learn in This EpisodeThe counterintuitive truth: The leaders who excel at difficult conversations aren't naturally comfortable with conflict - they just have better frameworks for approaching these situations strategically rather than reactively.
The 6-step framework that transforms difficult conversations from relationship-killers into relationship-strengtheners:
- Thorough preparation (most conversations fail before they start)
- Starting with shared goals (collaborative vs. adversarial tone)
- Focusing on behaviors, not personalities (the game-changing difference)
- Active listening (understanding the real problem)
- Collaborative solutions (specific expectations and support)
- Consistent follow-up (ensuring lasting change)
Real Scenarios Covered* The performance conversation that saved a struggling development director's job and led to record fundraising * Boundary-setting with micromanaging board members without burning bridges * Managing donor expectations when you can't deliver what they want * Conflict resolution that strengthens teams instead of dividing them
The Bottom LineAvoiding difficult conversations doesn't protect relationships - it destroys them slowly. When you master these conversations, you create environments where problems get solved quickly, expectations are clear, and relationships are built on honesty and mutual respect.
Ready to stop dreading these conversations and start seeing them as opportunities to strengthen your organization? Listen now for the specific phrases, preparation strategies, and follow-up techniques that turn your most challenging leadership moments into your greatest successes.
Perfect for: Executive directors, development professionals, program managers, and anyone who needs to address performance, conflict, or change while maintaining strong working relationships.
Why Your Small Nonprofit Is Missing Out on $50,000+ Legacy Gifts (And How to Fix It)Transform your AI results from bland to brilliant. NonprofitPrompt provides sector-specific prompts that turn ChatGPT and Claude into your most effective fundraising tool. Created for nonprofit professionals who need content that converts. Get a free account at https://nonprofitprompt.com
A 78-year-old woman walks into your office and says she wants to put your organization in her will. Your heart races—then panic sets in because you have absolutely no idea what to tell her.
This actually happened to Jennifer, executive director of a small literacy nonprofit in Boise. Her organization just received an unexpected $85,000 bequest from a donor they'd never even heard of—someone who had been quietly reading their newsletters for years and decided to leave them money in her will.
Here's the shocking truth: Most small nonprofits think legacy giving is only for large organizations with dedicated staff and wealthy donors. They're completely wrong.
In this episode, you'll discover:
✅ Why modest $50-100 annual donors are leaving $200,000+ bequests (and how to identify them)
✅ The 7 simple strategies that make planned giving work for small nonprofits without hiring specialists or spending money you don't have
✅ The biggest barrier to legacy gifts (hint: it's not donor capacity—it's organizational fear)
✅ Exact language you can use immediately in newsletters and thank-you letters to plant the planned giving seed
✅ How one small historical society identified 12 planned gift commitments in 3 years and increased annual giving by 40%
The reality check: Legacy gifts aren't about wealthy donors—they're about committed donors who want their values to outlive them. And your most loyal supporters are making estate plans right now without ever being asked to consider your organization.
Stop leaving transformational gifts on the table. This episode gives you everything you need to start meaningful legacy giving conversations today—no legal expertise required.
Perfect for: Executive directors, development coordinators, and anyone at a small nonprofit who thinks planned giving is "too complicated" for their organization.
Stop Losing 70% of Your First-Time Donors: The 90-Day Game Plan That Changes Everything
But before we get to the episode, let me tell you about a new platform I created just for you. Stop wasting hours crafting AI prompts that deliver mediocre results. NonprofitPrompt gives you expert-crafted prompts that generate compelling donor appeals, grant proposals, and stewardship content in minutes. Get your free account at https://nonprofitprompt.com.
You're doing great at attracting new donors, but here's the brutal truth: most nonprofits lose 70% of first-time donors who never give a second gift. If this sounds familiar, you're literally watching potential lifelong supporters slip through your fingers—and missing out on massive revenue.
What if there was a proven system to flip those numbers?
In this episode, host Jeremy Reis reveals the 90-day cultivation journey that transforms one-time donors into committed supporters. You'll discover why the first 90 days after someone's initial gift is the make-or-break period that determines whether they'll support you for one year or twenty years.
You'll learn the exact 7-step sequence that successful organizations use:
- The 24-hour acknowledgment that makes donors feel truly seen (not just receipted)
- The one-week impact report that shows their specific gift in action
- Why personal connection within 30 days skyrockets retention rates
- The "insider access" psychology that creates belonging
- When and how to make that crucial second ask
Real results: One animal shelter used this system to boost their retention rate from 17% to 25% in just one year, with retained donors giving 40% more in their second year.
Perfect for: Development staff and nonprofit leaders who are tired of the "acquire and pray" approach to donor cultivation.
Featured: Angela from a Richmond food pantry who brought in 800 new donors but kept only 12%—and the specific strategies that can turn her numbers around.
The bottom line: Stop treating donors like transactions and start treating them like the lifetime partners they could become. This episode gives you the exact roadmap to make it happen.
Ready to Hire Your First Development Director? This Episode Is Your Roadmap to Success
Tired of getting generic responses from ChatGPT for your nonprofit content? NonprofitPrompt provides expert AI prompts built specifically for fundraising, donor stewardship, and grant writing. Finally, AI that understands your mission. Get your free account at https://nonprofitprompt.com
If you're an executive director who's been juggling fundraising with everything else and your board is pushing you to hire your first development director, this episode is exactly what you need. Host Jeremy Reis tackles the biggest fears and questions around this critical hire: What should you look for in candidates? How much should you pay? How do you transition donor relationships without losing them?
You'll discover:
- Why the skills that made YOU successful at fundraising are different from what your development director needs
- The biggest mistake nonprofits make when writing job descriptions (and how to avoid it)
- Whether to hire for experience or potential (the answer might surprise you)
- A realistic salary range for organizations with budgets like yours
- How to manage the 12-18 month ramp-up period without panicking about immediate results
- A proven strategy for transitioning donor relationships that keeps everyone happy
Action Item: Write a customized job description that reflects your organization's actual needs and current fundraising activities.
Master Class From Zero: Build a Fundraising Program That Actually Works (Even If You're Starting with Nothing)
Starting fundraising from scratch? Overwhelmed by all the advice telling you to do everything at once? Most fundraising guidance assumes you already have donors, systems, and resources - but what if you're literally starting with zero?
This isn't another generic fundraising overview. This is the step-by-step roadmap for building sustainable fundraising from the ground up, designed specifically for new nonprofits, organizations that have never done systematic fundraising, or leaders who've inherited programs that aren't working.
In this comprehensive master class, you'll discover:
- The Foundation First Principle - why starting with systems before donors prevents the chaos that destroys most new fundraising programs
- Your First Donor Strategy - how to identify and cultivate supporters from your existing network when you have no donor database
- The Three-Channel Approach that builds sustainable revenue without overwhelming your capacity (and why trying to do everything leads to doing nothing well)
- Board Fundraising for Reluctant Members - how to get board support and participation even when they "don't like asking for money"
- Essential Systems on a Budget - the minimum technology and processes you need to track donors and measure success without breaking the bank
- The 18-Month Timeline that shows exactly when to add each fundraising activity so you build momentum instead of burning out
- Revenue Goal Reality Check - how to set fundraising targets that challenge you without setting you up for failure
Perfect for: New executive directors, organizations launching their first real fundraising efforts, and leaders who feel like they're throwing spaghetti at the wall hoping something sticks.
The reality check: You don't need a million-dollar budget or decades of experience to build effective fundraising. You need the right sequence, realistic expectations, and systems that match your actual capacity.
Why this approach works: Instead of trying to copy what established organizations do, you'll build a program designed for your size, resources, and goals - one that grows with you instead of overwhelming you.
One startup nonprofit went from having no systematic fundraising to raising $45,000 in their first year using this foundation-first approach.
Stop feeling behind and start building the fundraising foundation your mission deserves.
Nonprofit development teams are overwhelmed with time-consuming manual tasks. While one team spends days on prospect research and weeks writing grants, AI-enabled organizations are accomplishing the same work in hours or minutes, identifying more prospects and creating personalized outreach at unprecedented scale.
What is Vibe Fundraising?Vibe Fundraising is an AI-powered approach to nonprofit development that uses readily available tools like ChatGPT and Claude (around $20/month) to handle time-consuming tasks, freeing up staff to focus on relationship building and strategic work. The concept comes from "vibe coding" and "vibe marketing" - using AI to amplify professional capabilities rather than replace human expertise.
Key principle: This isn't about replacing human relationships or buying expensive software - it's about using AI to handle research and drafting so you can spend more time on what matters most.
Five Practical AI Applications for Fundraisers1. AI-Powered Prospect Research* Traditional way: Hours of manual database searches and article reading * AI approach: Compress research into minutes with targeted prompts * Example prompt: "Research these five business owners as major gift prospects for children's literacy. Identify: business background, philanthropic history, connection points to education, and suggested talking points."
- Personalized Donor Communications at Scale* Create customized appeals for different donor segments instead of generic mass mailings
- Example: Adapt one case for support into separate versions for teachers ($100-500 donors), parents ($50-250), and retired professionals ($500-2000)
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Each version references specific motivations and uses appropriate language
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Grant Writing and Foundation Research* Research: "Help me create a strategy to identify foundations funding children's literacy in Colorado - types to target, search terms, evaluation criteria"
- Writing: Generate compelling needs statements and program descriptions that you refine with local data
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Result: Cut grant writing time in half while improving proposal quality
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Donor Stewardship and Thank-You Communications* Create meaningful thank-you templates for different donor categories
- Generate donor appreciation ideas for various budgets
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Ensure timely, personalized stewardship that improves retention
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Campaign Strategy and Messaging Development* Develop campaign themes and messaging for different audiences
- Create multiple case statements emphasizing different benefits (community impact, educational outcomes, economic benefits)
Addressing Common Concerns"Will this feel impersonal?" Use AI as a research assistant and first draft writer, not your final voice. Always review, edit, and add personal touches.
"What about accuracy?" AI can make mistakes. Always verify facts, figures, and donor data. Use AI for structure and ideas, confirm details yourself.
"Is this ethical?" Absolutely, as long as you're transparent and maintain authentic relationships. You're using technology to better serve your mission and donors.
Getting Started: 5-Day Implementation Plan* Day 1: Sign up for ChatGPT Plus or Claude Pro ($20/month) * Day 2: Practice prospect research on three potential donors * Day 3: Use AI to improve an existing appeal or thank-you letter * Day 4: Try grant research assistance for current priorities * Day 5: Use AI for brainstorming fundraising challenges
Success StoryA development director at an environmental nonprofit cut prospect research time in half and submitted 40% more grant applications using AI. The time savings allowed deeper major gift conversations, resulting in two six-figure commitments. AI amplified her expertise rather than replacing it.
Key Takeaways* Start small: Gradually expand AI use as you gain comfort * Strategic focus: Work more strategically, not necessarily less * Human element remains central: AI handles routine tasks so you can focus on relationships * Competitive advantage: Early adopters will have significant advantages over organizations that wait * Accessibility: No technical expertise required - just willingness to try new tools
The goal is freeing up time for what drew you to nonprofit work: building relationships and creating positive change in the world.
Nonprofit leaders often find themselves working 60+ hour weeks, constantly reactive to urgent demands, and struggling to balance operational fires with strategic priorities. Unlike corporate environments, nonprofit work presents unique challenges where everything feels both urgent and mission-critical - from serving people in need to cultivating donors to supporting staff.
Key InsightTraditional time management advice fails in nonprofit settings because it assumes you can simply say "no" to less important activities. In nonprofit work, distinguishing what's truly less important is difficult when dealing with human needs, donor relationships, and community impact. The solution isn't working faster - it's developing systems for ruthless prioritization and strategic delegation.
Seven Time Management Strategies for Nonprofit Leaders1. Mission-Impact MatrixReplace traditional urgent/important categorization with a system that evaluates activities based on:
- High Mission Impact + High Organizational Impact: Strategic planning, major donor cultivation (gets prime time)
- High Mission Impact + Low Organizational Impact: Direct service delivery (delegate when possible)
- Low Mission Impact + High Organizational Impact: Systems development (often overlooked but crucial)
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Low Mission Impact + Low Organizational Impact: Administrative tasks (minimize or eliminate)
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CEO Time BlocksSchedule unmovable time blocks for strategic activities rather than treating them as optional add-ons. Block specific times weekly for donor cultivation, strategic planning, or staff development, and protect these blocks from interruptions except genuine emergencies.
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Systematic DelegationEffective delegation requires:
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Documenting processes and decision-making criteria
- Providing initial training and ongoing support
- Establishing clear quality standards and checkpoints
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Creating feedback loops and accountability measures
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Activity BatchingGroup similar activities together to reduce mental energy lost in task-switching:
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Batch all donor calls into specific time blocks
- Process emails at designated times only
- Schedule similar meetings back-to-back
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Block uninterrupted time for writing projects
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"Good Enough" PrincipleReserve perfectionism for truly critical activities (major donor proposals, strategic planning) while accepting "good enough" for less critical tasks (meeting minutes, newsletter layouts, routine communications).
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Buffer TimeSchedule only 70-80% of your time, leaving 20-30% buffer for inevitable interruptions, emergencies, follow-ups, and relationship-building conversations.
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"Stop Doing" ListsRegularly audit and eliminate activities that no longer serve your mission:
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Unnecessary meetings
- Unused reports
- Outdated processes
- Misaligned commitments
Success StoryAn executive director reduced her work week from 65 to 45 hours while improving organizational performance by implementing these strategies, leading to increased donor retention, improved staff morale, and stronger board relationships.
Immediate Action Steps1. Audit current weekly schedule using the Mission-Impact Matrix 2. Protect 5-10 hours weekly for strategic activities 3. Choose 2-3 operational responsibilities to delegate with proper systems 4. Eliminate 2-3 low-impact activities
The goal isn't working less hard, but working more strategically to create maximum mission impact while building long-term organizational sustainability.
Peer-to-Peer Fundraising That Actually Works: Turn Your Supporters into Fundraising Champions
Tired of peer-to-peer campaigns that barely break even? Most nonprofits launch peer-to-peer fundraising with high hopes, only to watch 80% of participants raise less than $100 while a few superstars carry the entire campaign.
The problem isn't your supporters - it's your approach. The organizations crushing it with peer-to-peer aren't just asking people to "create a fundraising page." They're using psychology-based strategies that make fundraising feel natural and achievable for ordinary supporters.
In this game-changing episode, you'll discover:
- Why most peer-to-peer campaigns fail (and it's not what you think)
- The "5-Friend Formula" that turns reluctant participants into confident fundraisers
- Pre-launch secrets that determine success before you even announce the campaign
- The "Story Bridge" technique that helps supporters share your cause authentically
- Social media strategies that actually generate donations (not just likes)
- How to support participants without micromanaging or overwhelming them
Perfect for: Development staff and executive directors who want to multiply their fundraising capacity through supporter networks, especially those frustrated with past peer-to-peer attempts.
Real results: Organizations using this approach typically see 300-500% increases in average participant fundraising, with 60% of participants exceeding their initial goals.
The breakthrough insight: Successful peer-to-peer isn't about recruiting natural fundraisers - it's about giving ordinary supporters the tools, confidence, and support to become effective advocates for your cause.
Stop depending on a few superstar fundraisers and start building systems that help every participant succeed.
The Donor Communications Master Class: Transform One-Time Givers into Lifelong Supporters
Most nonprofits send donor communications that feel like organizational newsletters - updates about programs, staff changes, and general "what we've been up to" content. But the organizations that build lasting donor relationships understand that effective donor communication isn't about informing supporters - it's about making them feel like essential partners in your mission.
In this comprehensive master class, you'll discover:
- The Psychology of Donor Engagement: Why donors stop giving (hint: it's rarely about money) and the communication triggers that keep them connected long-term
- The 4-Part Donor Communication Framework: The proven structure that turns routine updates into relationship-building powerhouses that increase donor retention by 40%+
- Message Sequencing That Works: How to map donor communications throughout the year so every touchpoint builds on the previous one, creating deeper engagement over time
- The "Hero's Journey" Approach: How to position donors as the heroes of your impact stories (not your organization) and why this psychological shift dramatically increases giving
- Channel Strategy for Maximum Impact: When to use email vs. direct mail vs. phone calls for different types of messages and donor segments
- Measuring What Matters: Beyond open rates and click-through rates - the engagement metrics that actually predict future giving and donor lifetime value
Perfect for: Development directors, executive directors, and communications staff who want to stop losing donors after their first gift and start building relationships that last for decades.
Microsoft's Nonprofit Grant Changes: Emergency Action Required for Your Organization
URGENT: If your nonprofit uses Microsoft 365 Business Premium or Office 365 E1 through Microsoft's grant program, this episode could save your organization thousands of dollars.
Microsoft just announced they're ending their most valuable nonprofit grants - and most nonprofit leaders have no idea what's coming or how to prepare for it.
Your organization could face unexpected costs of $1,000-$5,000+ annually if you don't act now.
In this emergency episode, you'll discover:
- Exactly what Microsoft is eliminating and when it affects your organization
- The hidden costs most nonprofits aren't calculating (it's not just the software licenses)
- 4 immediate actions you must take this week to protect your budget
- Alternative solutions that might actually work better than Microsoft (and cost less)
Critical for: Any nonprofit currently using Microsoft grants, considering applying for Microsoft grants, or responsible for technology budgeting and planning.
Time-sensitive: Microsoft hasn't announced exact deadlines (possibly July 1 for some organizations), but organizations that wait to address this will have fewer options and face higher costs.
The bottom line: This change affects thousands of nonprofits and could blindside organizations that don't plan ahead. But with the right strategy, you can navigate this transition without breaking your budget or disrupting your operations.
Don't get caught unprepared. Listen now and take action before this impacts your organization's bottom line.
Monthly Giving Programs That Actually Work - Why This Episode Could Transform Your Fundraising
Tired of chasing one-time donors who give once and disappear? Ready to build predictable revenue that grows automatically every month?
In this game-changing episode, Jeremy reveals why most monthly giving programs fail spectacularly (hint: it's not about the technology) and shares the psychology-based approach that turns occasional donors into committed monthly supporters.
You'll discover:
- The "coffee cup conversion" strategy that makes monthly giving feel effortless to donors
- The 3-touch sequence that converts 40% more one-time donors to monthly giving
- How to handle the #1 objection donors have about recurring gifts
- The "gratitude multiplication" technique that reduces monthly donor churn by 60%
- Why your current monthly giving ask is probably pushing donors away
Perfect for: Executive directors and development staff who want to build sustainable, predictable revenue streams without constantly chasing new donors.
Real results: Organizations using Jeremy's approach typically see 200-300% increases in monthly donor acquisition within 6 months, with retention rates above 80%.
The bottom line: If you're tired of the fundraising rollercoaster and want revenue you can count on every month, this episode gives you the exact framework to make it happen. One small nonprofit increased their monthly giving from $2,400/month to $8,100/month using these strategies.
Listen now and start building the predictable revenue stream your organization deserves.
The 48-Hour Follow-Up Rule: Why Immediate Response Matters More Than You Think
A donor makes their first gift on Tuesday morning. When do you thank them? If you're like most nonprofits, you send an automated receipt and add them to your newsletter cycle. That's exactly why your donor retention rate is terrible.
In this episode, Jeremy reveals the 48-hour follow-up rule - the simple practice that can double your donor retention rate without spending a penny on acquisition. You'll discover why the critical window after someone gives is make-or-break for long-term relationships, and get six specific strategies to implement meaningful contact within 48 hours.
Maria's food bank in Phoenix had a devastating 30% retention rate despite getting hundreds of new donors. After implementing the 48-hour rule, organizations typically see retention jump from 30-40% to 60-70% - that's literally doubling the value of every new donor you acquire.
Learn the psychology behind why immediate follow-up works, get the exact scripts for thank-you calls that donors remember for years, and discover how to set up systems that ensure no donor ever feels ignored after making their first gift.
Perfect for: Anyone frustrated with poor donor retention, development staff who want to maximize the value of new donors, and organizations tired of constantly chasing new supporters instead of keeping the ones they have.
Interested in learning more about Donor Retention? I've created a masterclass in donor retention -- and it's free! Listen now: https://nonprofitfundraising.com/retention/
Key Takeaways:
- Contact every donor within 48 hours of their gift
- Make it personal, specific, and focused on gratitude
- Use phone calls for first-time and major donors
- Set up systems to alert you when gifts arrive
- Train your whole team on follow-up importance
Action Item: Set up donation alerts in your database and make your first 48-hour follow-up call this week.
The 5-Minute Major Gift Ask: How to Secure Six-Figure Gifts in Less Time Than It Takes to Order Coffee
Tired of hour-long donor meetings that go nowhere? Most nonprofits think they need elaborate presentations and multiple visits to make major gift asks. They're wrong.
In this episode, Jeremy reveals the FOCUS method - a powerful framework that allows you to make compelling major gift requests in just 5 minutes. You'll learn why rambling about your programs kills donor interest, how to position donors as problem-solvers (not ATMs), and the exact script structure that has helped secure six-figure commitments in single meetings.
David from Minneapolis was spending hours with prospects but never closing gifts. After implementing the 5-minute ask approach, he secured a $50,000 commitment in his very next donor meeting.
Discover why focused asks respect donors' time while dramatically improving your success rate, and get the proven formula that transforms lengthy "pitches" into crisp, compelling invitations to make a difference.
Perfect for: Development directors, executive directors, board members, and anyone who needs to make major gift asks but struggles with rambling presentations or donor meetings that never lead to commitments.
Listen now to master the art of the focused ask that donors can't ignore.
Key Takeaways:
- The actual ask should take no more than 5 minutes
- Use the FOCUS method: Frame, Opportunity, Case, Urgency, Specific ask
- Stop talking after you make the ask
- Be specific about the amount and what it will accomplish
- Practice your ask until you can deliver it smoothly
Action Item: Write out your next major gift ask using the FOCUS method and time yourself delivering it.
Homework Assignment: Practice your 5-minute ask with a board member or colleague this week.
In this episode of Nonprofit Answers, host Jeremy Reis jumps into the essential topic of Corporate Partnerships and how nonprofits can effectively find and secure corporate sponsors.
Corporate partnerships can significantly elevate a nonprofit’s fundraising efforts by providing financial support, increasing visibility, and enhancing credibility. Jeremy discusses key strategies, such as tailoring proposals to align with a company’s values and goals, engaging employees through volunteer days and payroll giving programs, and creating cause marketing campaigns that offer mutual benefits. He emphasizes the importance of building relationships, understanding what corporations are seeking in a nonprofit partner, and crafting proposals that resonate with their corporate social responsibility objectives.
Jeremy also shares practical tips on identifying potential corporate partners, nurturing these relationships, and developing customized campaigns that appeal to both the company’s mission and their customers. By focusing on the value your nonprofit can offer to a corporation—whether through employee engagement, brand visibility, or customer involvement—you can create impactful partnerships that drive meaningful results for both your nonprofit and the corporate sponsor. This episode is a must-listen for nonprofit professionals looking to expand their fundraising efforts through strategic corporate collaborations.
In this episode of Nonprofit Answers, host Jeremy Reis explores the pros and cons of obtaining a nonprofit fundraising certification. As certifications in the nonprofit sector gain popularity, Jeremy breaks down the benefits, such as enhanced credibility, expanded knowledge, and valuable networking opportunities. He also addresses the potential downsides, including the cost, time commitment, and the gap between theory and real-world application.
Additionally, Jeremy introduces the new Certified Nonprofit Fundraising Professional (CNFP) certification, created by NonprofitFundraising.com. This certification is designed for fundraisers at all levels and covers five essential domains: Introduction to Fundraising, Donor Research and Data Management, Communication Skills, Fundraising Strategies, and Ethics and Professionalism. Priced at $199, the CNFP offers a practical and accessible way to advance your fundraising career without the drawbacks of other certifications.
Whether you’re considering a certification or looking to enhance your skills, this episode provides valuable insights to help you make an informed decision. Tune in to learn more about how the CNFP certification could be the right fit for your professional journey.
In this episode of Nonprofit Answers, I jump into the art of planned giving conversations and how to make them more impactful and successful. Whether you're new to planned giving or looking to enhance your approach, this episode provides actionable techniques that can instantly elevate your discussions with donors.
I cover key strategies, including starting the conversation with the donor's legacy, using storytelling to illustrate impact, simplifying complex concepts, creating a sense of urgency without pressure, and the importance of follow-up. By implementing these techniques, you can build deeper relationships with your donors and help them create a lasting legacy through planned giving.
Listen now to discover how to transform your planned giving conversations and secure long-term support for your nonprofit's mission.
In this episode of Nonprofit Answers, we explore the Three Question Fundraising Framework to help fundraisers simplify their approach to creating a successful fundraising strategy. We dive deep into each of the three questions, including donor acquisition, donor retention, and lapsed donor reactivation, and provide practical tips and insights for each area.
We discuss the importance of donor acquisition and calculating ROI, as well as specific channels for acquiring new donors, such as direct mail, radio, digital, and events. We explore key strategies for donor retention, including establishing a clear communication plan, showing appreciation for donors, and creating a culture of transparency and accountability.
We also discuss the value of reactivating lapsed donors and specific strategies for doing so, such as targeted outreach campaigns, special incentives or promotions, and addressing any concerns or issues that may have led to the lapse.
Additionally, we provide insights and tips on how to look back at your organization's history of donor acquisition to help inform your strategy moving forward. We also explore the importance of developing a fundraising calendar for the year, including how to identify key dates and events, set specific goals, and plan well-coordinated and integrated fundraising campaigns and events.
Whether you're a seasoned fundraiser or just starting out, this episode provides practical advice and insights for creating a successful fundraising strategy that enables you to raise more money to help more people.
In this episode of Nonprofit Answers, we explore the challenge of communicating a common message across multiple channels, such as mail, email, web, Facebook, Twitter, Instagram, and more.
We provide eight expert tips for creating a message that resonates with your audience, including defining your target audience, starting with a clear message, tailoring your message to each channel, emphasizing the urgency, utilizing social proof, and monitoring and adjusting your message as needed.
By following these tips, you'll be able to create a compelling and impactful nonprofit fundraising campaign that inspires your audience to take action in support of your cause. Don't miss this valuable episode for fundraising professionals who want to raise more money to help more people.
In this episode of Nonprofit Answers, listeners will learn about creative approaches to monthly giving for nonprofits, including storytelling, gamification, and peer-to-peer fundraising.
The podcast covers various topics, such as how to encourage supporters to become monthly donors, how to thank and recognize monthly donors, how nonprofits can leverage technology to enhance their monthly giving programs, how to convert one-time donors into monthly donors, how storytelling can inspire and retain monthly donors, how to adapt monthly giving programs to fit the needs and preferences of different donor demographics, and how social media can be used to promote and grow monthly giving programs.
Listeners will gain practical tips and strategies to improve their monthly giving programs and build stronger relationships with their supporters.
In this episode of Nonprofit Answers, we explore strategies for retaining monthly donors, including effective communication, personalized engagement, and creative recognition. We discuss the benefits of having a monthly giving program for both the nonprofit and the donor, and provide practical tips for making the process of becoming a monthly donor as easy and streamlined as possible.
We also discuss how to ensure that monthly donors stay engaged and continue giving over time, how to segment and personalize communications for monthly donors, how to address donor churn, and how to maintain the trust and transparency necessary for successful monthly giving programs. Finally, we share how nonprofits can create a sense of community and connection among their monthly donors.
Whether you're a seasoned fundraiser or just starting out, this episode provides valuable insights for anyone looking to improve their monthly giving program and build stronger relationships with their supporters.
In this episode, we discuss the importance of monthly giving for nonprofit fundraising, and provide practical guidance on how to start a successful monthly giving program. We cover topics such as determining the appropriate ask amount, best practices for creating and promoting the program, common obstacles to starting and growing a monthly giving program, and challenges that smaller nonprofits might face.
Join us to learn how to create a reliable and sustainable source of funding for your nonprofit and build stronger relationships with your donors.
An email service provider (ESP) is a company that enables organizations to send out mass emails. If you've ever signed up for a newsletter or clicked "subscribe" to receive updates from a website, chances are you've used an ESP. In the fundraising world, ESPs are commonly used to send out donor communications, like appeals and stewardship reports.
There are a lot of ESPs on the market, which can make it difficult to decide which one is right for your organization. In this podcast, we'll break down what you should look for in an ESP and provide step by step instructions for how to select the right email service provider. By the end, you'll have a good sense of what's available and be armed with the knowledge you need to choose an ESP that's a perfect fit for your organization.
We’ve talked at great length about the principles of good fundraising, from timing your appeal right to telling great fundraising stories. This advice will have a significant impact on your fundraising.
Unfortunately, we often overlook one sentence in your appeal or on your landing page: your call-to-action.
In this episode, Jeremy Reis explores how to write an effective call to action in your appeals, website, anywhere you're asking the reader to do something. You'll learn the secrets of compelling your reader to take action. Craft a great call-to-action in your next appeal!
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you. Here are five great ones!
In this episode of Nonprofit Answers, Jeremy Reis shares five great campaigns to create more success at your year-end. You'll learn:
- How to create a year end match
- Using gratitude to increase your revenue
- Why telling impact stories is important
- How you should be using video
- Mobilizing your best supporters to take action beyond giving
As you prepare your year-end fundraising strategy, listen to these great tips to amplify your nonprofit's fundraising.
For many nonprofits, the last two months of the year are the most vital time for fundraising. In this episode, Jeremy provides ten tips to make your year end fundraising a huge success! Learn everything from planning to follow up in this episode. Learn how to get a major donor to create a matching challenge fund. Learn a suggested amount of email appeals at year end. If you want to excel with your year end fundraising at your charity or non-profit, this episode is for you.
As we work through this time of crisis, it's vital to be in constant communication with major and mid-level donors. But what do you communicate? Do you ask for money? How to build relationship? How do you work with major donors when you can't visit them in person? In this episode of the Nonprofit Answers podcast, Jeremy Reis is joined by Tim Smith and Mike Meyers. Both have decades of fundraising experience and are considered experts in the field of major and mid-level donors. This episode is a foundation for how to communicate well with major donors.
A key to success for your fundraising efforts is to decrease donor attrition - the percentage of people who give and then stop giving - and get multiple gifts after you acquire a new donor. You need to build relationships with donors, have them feel valued and appreciated for their donations, and demonstrate impact. You can accomplish these things with a new donor email welcome series.
In this episode, you will learn a four part email series that will help retain more donors and get that second gift.
The election season is upon us in the US. How will this impact fundraising?
There are a couple of factors to consider during the election season. First, donors will be distracted. There will be uncertainty and likely half the population will be upset about whoever is elected. There will be debates and rallies that will draw the donor's attention away from what we're doing. Second, there is a lot of money that will be given to candidates, parties, and other entities and this will impact nonprofit giving.
We have a bit to worry about. Let's explore what to do about the election season.
Digital marketing has been a boon for many nonprofits. Digital communications offers many benefits: easy to communicate with people, reach a massive (and potentially new) audience, testing, quick access to results. There can also be some lack of clarity about the best uses for digital and whether or not you should abandon other channels and move certain communications to digital-only. Learn about which communications make sense for digital and how other channels still have a place in your communications plan.
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. A simple definition of strategy is “defining how we’re going to win in the period ahead.” In this episode, Kevin asks about how to set his goals and develop a strategy to contribute to the corporate strategy for 2022. We explore creating your goals, what to do if you don't have an organizational strategy, and how to get your team focused on these goals.
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. A donor that feels appreciated happily continues to support your organization, your cause, and the people you serve. If nothing else, say thanks because without your donor, your nonprofit ceases to exist.
Donor acquisition is expensive and thanking donors has shown to increase the chance they stick around. In this episode, you'll learn creative ways to thank your donors.
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers. If you're looking to increase event fundraising at your nonprofit, this is the episode for you
What do you do if the affinity the donor has isn't for your organization but for a staff member? In this really intriguing question, Karen has a long-time staff member who is connected to donors and she'd like to explore ways to move the donors from connecting to the employee to the nonprofit. This can happen with major donor reps, or even a donor connecting to a beneficiary and not to your organization. Learn how to identify donors who have an affinity for your organization or cause instead of the person and how to move them into supporting the organization in this episode of Nonprofit Answers.
You need healthy donor acquisition to maintain or grow your nonprofit's revenue. In this episode of Nonprofit Answers, Jeremy teaches how to turn social media followers into donors through the A+B+C+D formula for new donor acquisition. You'll learn how to define an audience, develop your lead generation asset (the bribe), capture a lead, and develop the lead into a donor.
The annual fundraising gala. For many nonprofits, this special event is a crucial part of their fundraising plan. If you do fundraising events, you know part of the struggle is getting the right people to show up. In this episode, Jeremy answers a question from a new Christian high school fundraiser. He is worried because only about the half the normal number of people have RSVPed to their annual fundraising dinner. Jeremy discusses how to find out if there is a problem, how you can find new people to attend, what changes you might want to make to the event, and how to ask past attendees for a commitment even if they aren't attending this year.
2019 may be the most impactful year yet for the fundraising industry. Many nonprofits haven't fully embraced technology and marketing techniques that are commonplace in corporate marketing - but that will change in 2019. In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
Julia asks for tips on creating a more engaging annual report. In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love. Set yourself apart from other charities by creating an engaging annual report.
In this episode of Nonprofit Answers, you will learn how to write a great fundraising appeal. Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results. Writing great fundraising direct marketing is part science and part art, but with this step by step process, you'll be writing fundraising letters that will raise more money for your organization.
In this fifth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to build and maintain donor relationships.
Building and maintaining donor relationships is the lifeblood of any nonprofit organization. This is a crucial point to understand and to communicate into your organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.
My teenage daughter is interested in nonprofit fundraising, so I've created a special series in Nonprofit Answers to help her learn fundraising. I know the information in these episodes can help everyone in nonprofit development.
In this fourth episode of a special podcast series teaching the fundamentals of fundraising, you'll learn how to pursue nonprofit startup funding. Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising for a new campaign or project, this episode will give you actionable fundraising ideas. My teenage daughter is interested in nonprofit fundraising, so I've created a special series in Nonprofit Answers to help her learn fundraising. I know the information in these episodes can help everyone in nonprofit development.
In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.
Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
When I joined Food for the Hungry just over 6 years ago, there was a lot I needed to learn about fundraising. In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
Read the full transcript at http://nonprofitdonor.com/episode16
In this episode, Gary asks what, if anything, should we email major donors? This isn't an either/or answer, it isn't whether or not you send major and midlevel donors emails, but which emails and how often. Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in. This is a "can't miss" episode for major donor teams.
Read the full transcript at http://nonprofitdonor.com/episode15
Have a major donor fundraising question? Submit it at http://nonprofitanswers.org.
Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. Naturally, you're going to lose a percentage of email subscribes to attrition. Adding new emails will help keep your email file fresh. Additionally, it's a great source for new donors. In this episode, Jeremy explores several ways you can add new names to your email list.
Read the full transcript at http://nonprofitdonor.com/episode14
Have a nonprofit marketing or fundraising question? Want to hear more episodes? Find us at http://nonprofitanswers.org.
Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. They want their frontline staff to be the heros. They want to recognize the beneficiaries as the heros. Both are true, but in the context of fundraising, your donor is the hero. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.
Read the full transcript: http://nonprofitdonor.com/episode13
Do you have a question about nonprofit marketing and fundraising? Ask here: http://nonprofitanswers.org
Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12
Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why. Jeremy explores the types of posts we should write, how to measure the effectiveness of each one, and addresses the frequency of blogging. How do you decide how many times to blog a week or a month? For a full transcript of this episode, visit http://nonprofitdonor.com/episode11
Do you have a pressing nonprofit marketing or fundraising question? We'd love to answer them! Please visit http://nonprofitanswers.org to submit your question.
In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations. Jeremy explains the problem with internal sourcing of income and how they resolved the problem at Food for the Hungry.
Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.
Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive. For the health of your email file, you need to listen to this episode! Read the full transcript: http://nonprofitdonor.com/episode9
Do you have questions about email marketing or how to grow your email list? Submit your question today! Visit http://nonprofitanswers.org to submit your nonprofit marketing question.
Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter. Jeremy explores why you want to create urgency and how to do it. Read the full transcript at: http://nonprofitdonor.com/episode8
Do you have a question about nonprofit marketing or fundraising? Ask now at http://nonprofitanswers.org.
Ever have someone who isn't a fundraising professional edit-out fundraising best practices? Have someone question your expertise and direct you to do something that lessens the impact of your appeal? On this episode of Nonprofit Answers, Julia asks a question about her Executive Director editing her appeals. How should she give feedback to him to help him understand why she is doing the things she does? Read the transcript at http://nonprofitdonor.com/episode7
Have a question about fundraising? Ask it to us at http://nonprofitanswers.org.
Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. The lessons we've learned in direct mail still apply to email: you need a good story, you need to have a strong ask, and you need urgency. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. Read the full transcript at: http://nonprofitdonor.com/episode6
Do you want to learn how to have high performing digital fundraising? Do you have a question about nonprofit marketing? Ask your question at http://nonprofitanswers.org.
Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity. Read the full transcript at http://nonprofitdonor.com/episode5
Do you have questions how to use the assets offered by your partners in the digital space? Questions about email marketing or increasing your email list? Submit your question to me at http://nonprofitanswers.org.
How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. Read the complete transcript at http://nonprofitdonor.com/episode4
Do you have a question about email fundraising campaigns? Want to know how different design decisions in your emails affect income? Have other digital marketing questions? I want to hear from you. Submit your questions to http://nonprofitanswers.org.
Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response. Read the full transcript at http://nonprofitdonor.com/episode3
Are you a nonprofit fundraiser who has questions about growing your donor base? Want to know the secrets of social media? Want to discover how to grow your email marketing? Ask me a question at http://nonprofitanswers.org.
In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly. Read the full transcript at http://nonprofitdonor.com/episode2
Do you have a question about nonprofit marketing or fundraising? Need to know how to acquire and cultivate digital donors? Want to know how to raise funds in multiple channels? Submit your question at http://nonprofitanswers.org.
In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy? Read the full transcript at http://nonprofitdonor.com/episode1
Submit your nonprofit marketing and fundraising question at http://nonprofitanswers.org.