Measured Thoughts: Recent Episodes
by David Reibstein
David Reibstein is the host of Measured Thoughts radio show (on Wharton Business Radio, Sirius XM Radio Channel 111. Measured thoughts offers unique, executive-level insights into the efforts required to measure the effectiveness of marketing initiatives. The show is composed of one-on-one informal discussions with today’s top CEOs and CMOs to provide a candid look at the state of marketing measurement today.
Guest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David Reibstein
Guest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David Reibstein
Guest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David Reibstein
Guest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David Reibstein
Guest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David Reibstein
Guest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David Reibstein
Guest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David Reibstein
Guest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibstein
Guest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David Reibstein
Guest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David Reibstein
Jennifer Zwilling, Curator of Artisitc Programs at Clay Studio Philadelphia & Sasha Koozel Reibstein, Director of Boehm Gallery and Professor at Palomar College
11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School by by David Reibstein
11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma" by by David Reibstein
11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza by by David Reibstein