Local BizSense: Recent Episodes

Randal Blanchette

Expert advice for business owners who want to grow their business and establish their brand online. Find us on Facebook at https://www.facebook.com/BizSense-107653817456233/ Or if you'd rather get right down to learning how you can save money by doing it yourself check out our free course on Thinkific: https://biz-sense.thinkific.com/courses/taking-small-business-online

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Business branding can be confusing at best and downright aggravating at worst. In today's episode we talk about brnding online, how to get and maintain it for your business.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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How do you find good keywords and keyword phrases when the marketing is pretty saturated with high cost per click ads? We talk about that in today's episode.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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One basket many eggs doesn't make for a great experience in turbulent times, and neither does it work for your online business presence for local small business owners. 


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Getting a little more in depth into why email marketing should be in every small business owners toolbox is in today's episode.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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In today's episode we talk about what a CTA is and how you must have a strong and tailored call to action to close the sale.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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In today's episode of BizSense we talk about some important considerations when you are creating local videos that will ensure you get seen


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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There is a new kid on the block of the furniture world and it is called Lovesac. They are revolutionizing the way you think about the loveseat, couch, and chairs. #lovesac is a thing online and is growing by leaps and bounds in the furniture world, learn from what they are doing right


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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A captive audience, a message to build trust is what email marketing is all about. Join us today when we talk about the reasons email marketing should be in your toolbox


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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You get found by the content you create for the search engines. Today we talk about Content Marketing


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Today we talk about point of sale feedback for your customer experience and why it is important for your business


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Today we talk about the differences between rank and rent models and ongoing SEO for your site.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Plain talk about using ads versus using SEO for your business. 


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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In this episode we talk about a good business practice of keeping things separate and why that is important to do online as in real life.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Control your marketing message by ensuring you stay on top of citations


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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This doesn't apply to those folks who do not intend to have a website, we will cover other platforms in another episode. We talk about some important features on your site you MUST pay attention to to let the search engines know what your site is all about and where to list you in the search.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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This episode we talk about the reasons for using video and why it is important to your business to use this method of getting your brand into conversations with potential customers


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Don't be afraid of the term SEO or Search Engine Optimization. In this episode I will tell you why it is easy.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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With the passing of a legendary Basketball player, how can we give back in this time of grief in the sports world? Supporting local sports, activities with out business patronage.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Local citations let searchers and search engines know what your website, service, product are all about and a great way to get your brand out there into the online community. The link below is the free site I meantioned to gain industry specific citations.

http://www.localvisibilitysystem.com/definitive-local-search-citations/#us


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Check out  https://members.seriousmarketersonly.com/   for more information on some specific areas you can learn online marketing for free.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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In many instances the foundation of your online presence is your business website. In this episode I give you some pointers on what to look for initially if you do not have a website and some things to compare your website to if you already have a site. Stay tuned for new episodes every Sunday, Wednesday and Friday.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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Inaugural episode. The starting line to get your business rolling online, eye-opener for many and gentle nudge for people already found online. Today talked about how to find out if you are being found online, whether you want to be found or not, what you can do about that, and what the podcast schedule is.


This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app