CREATIV SPORTS PODCAST: Recent Episodes
Sports Creative Community
Are you in the creative sports industry? Join us for weekly chats and different perspectives in the sports production and creative industry. From technical to creative, process to equipment, we're here to talk shop, and learn something along the way!
It's easy to forget at times the college sports world before NIL. One former student-athlete could never because it's a part of their journey. Serenity Douglas was a two-time Big 12 Champion and an All-American on the track. However, it's what she did off the track that led her into her career today. She discusses how she was able to maximize her experience at UT Austin, which lead to her being a reporter, analyst, podcaster and influencer today.
Follow Serenity:
IG - _serenityd
LinkedIn - linkedin.com/in/serenity-douglas-03ab47147/?skipRedirect=true
TikTok - https://www.tiktok.com/@serenity_douglas
Will got his start creating content while he was injured in college. Those early days of creative freedom coupled with sharing his work on social led him to new roles across the country.
Leaning into new perspectives and creating with the world around him, Will was entering his new role with Texas A&M Football when we recorded this episode.
He shares his perspective on getting through college during the pandemic, focusing on small wins, and how building relationships with each team leads to better output.
Follow him on social:
IG - whitty.creative
X - WhittyCreative
LinkedIn
An Emmy Winning Feature Producer with ESPN, Alex shares her background, experience, and behind the scenes of her approach to crafting stories that stick.
Follow Alex:
X + IG - snacksnolen
LI - https://www.linkedin.com/in/alexandranolen/
Jon Hoeg built his career in the event and entertainment industry, capturing some of the biggest names in music over the last 15 years.
During the pandemic, he pivoted to a more family friendly role as the Director of Marketing Communications at OWC. Although his role is focused on helping teams get the right equipment from his time and experience in the field, he still finds ways to scratch his creative itch in the process.
This conversation is more than cables, drives, and shared storage, it’s about the need for speed, and focusing on your story.
Follow on social:
@hoeg
@poweredbyowc
Site:
www.OWC.COM
AI, investment, and the creatives role in sports content as we reflect on 2025 and look forward to 2026.
Will the pendulum swing back on the AI craze, and how can creatives utilize their skills and build a career amidst all the change?
Are you ready for the moment?
Nate Vaughn is the Sr. Producer of Original Content & Creative Lead, and focuses on the long-form storytelling for the Vikings.
We talk about the preproduction and planning that goes into crafting stories, how they collaborate and work with different players, and what they do when the unexpected arises (hello Pandemic).
You never know when big moments will happen, but you can prepare to make the most of them. Nate shares his tips on both being prepared and making the most of your edit!
If given the opportunity on the big stage to perform as a creative, would you be ready?
Digital creator + Photographer Madison Morris was more than ready. Having already captured amazing moments at Texas while in school, she took a leap of faith and went freelance, capturing moments for teams with a front row seat and prime access!
Follow Madison:
LI - https://www.linkedin.com/in/madisonm35/
IG - https://www.instagram.com/35mmadi?utm_source=ig_web_button_share_sheet&igsh=MTF1dmsxOHh2a2V4cw==
Robbie has been a fixture in the sports motion space designing motion identities that are visually consistent across all platforms for nearly a decade. After starting outside of sports, Robbie found his niche, and works with clients across the NFL, MLB, NHL, NWSL, MLS, and college athletics. Kūj creates custom graphics alongside each client to build motion that fits — and moves the brand forward.
Follow Robbie:
IG + X - @kuj_co
LI - https://www.linkedin.com/in/robbiekujath/
Site - www.kuj.co
Reel - https://vimeo.com/1085426114/4f57779472
Today's guest is Will Posthumus, Founder and CEO of BIG Creative. BIG consults with teams in sports at the intersection of creative, content, and business leadership. Whether it's new technology, infrastructure, or people, BIG works to help identify needs and support with each team's business goals in mind.
Follow Will:
IG @wposthumus
X @WillPosthumus
LI https://www.linkedin.com/in/willposthumus/
Site https://bigcreative.us/
With more than a decade of experience in the live television industry, Janeese brings a wealth of expertise spanning video board operations to fast-paced live productions.
She has built her career in the control room, acting as the eyes of the producer. As an EVS/Dreamcatcher Replay Op, she's the one that gets you the must see TV, knowing when and why to showcase each camera angle.
Live television isn't for the faint of heart. We chat about moments of highs and lows, the challenges of working late and shifting the sleep schedule, and taking care of your mind and body so you can perform at your best.
Follow her on social:
IG @J.Gotti.33
X @JGotti33
LI https://www.linkedin.com/in/janeese-hoagland-689b33ab/
Bringing her humor and energy to entertain fans in the ATL, Jaz loves to mix her creative skills with sports entertainment. From storytelling, to producing, and editing to craft the best content, Jaz has many skills. Pulling inspiration and style from shows like The Real Housewives, she dives into the details of how she builds the roadmap and makes magic happen.
As the Cowboys Host & Producer, Nicole has built her career through relationships.
Everyone's path is different. Just because you see others getting opportunities faster than you, doesn't mean that you're on the wrong path.
Nicole shares her journey to her current role, getting opportunities to learn and develop, and the value of connections with mentors in the sports industry.
Follow her:
IG @therealnicolehutchison
X @nhutchisontv
LI https://www.linkedin.com/in/nicolehutchisonsports
Shauna's work has a distinct look to it. In a digital world, her work feels like you can still reach out and touch it. Inspired by her background at Disney, she brings a fresh perspective to her sports work with her magical art of texturing and bringing design to life with BYU athletics.
Follow her on X: @shauna_howell1
Links to work:
https://x.com/BYUMBB/status/1875560868525830162
https://x.com/BYUMBB/status/1692695372248777120
https://x.com/BYUMBB/status/1866537400626975069
https://x.com/BYUMBB/status/1759959953933308168
https://x.com/BYUMBB/status/1874109960415842705
https://x.com/BYUMBB/status/1897148138529706089
https://x.com/BYUMBB/status/1895882149599047704
https://x.com/BYUMBB/status/1896625039669432595
The Miami Heat are at the top of their game, producing high level work consistently. So, how do they do it?
Yoana, the Heat's Art Director, shares her insights into creating captivating work from campaign overview to execution.
It's teamwork and collaboration, focusing on the brief and finding inspiration outside of sports.
Follow Yoana -
IG: @yoanabarciela
LI: https://www.linkedin.com/in/yoana-barciela-torna-15689733/
Links to work -
https://vimeo.com/yoana
https://vimeo.com/manage/videos/786331437
Chris Haynes loves ball. After hooping in college, he was on a mission to make the NBA his life's work. His story includes traveling and working for free to get his foot in the door while holding down another job to pay the bills. A path that's relatable.
Early on he noticed a few things that needed to change. He approached players a different way. He wrote the story while building his writing skills. And he made connections with people around the building that gave him insights he wouldn't have had.
His story is one of perseverance and drive. One that took him from beat reporter, to NBA Insider on National TV.
With a love for Basketball and content, imagine packing up all your stuff to move to LA looking for a new scene without a job. That's how Jineen's journey began before she got the opportunity to capture content for the late great Kobe Bryant.
As a freelance content producer, Jineen has been in the right place at the right time working hard to create work that she's proud of. No special requests, no clout chasing, or sliding into DM's for work. She lets it all come to her by focusing on doing a job that she's excited to do.
Patience and timing, two words we don’t like to live by when planning out our careers. Those words define Cameron Hicks, Social Content Producer for the Jacksonville Jaguars.
Learning how to be in the right place at the right time takes some trial and error, and sometimes you have to rebel. Cameron details his journey from spotlighting his brothers play and competing with his mom when it comes to capturing moments.
Life's unexpected turns can lead us to our true calling. Taylor is the Director of Video Production at the University of Virginia.
When two ACL tears altered her athletic career path, she found inspiration in an unlikely place...a Documentary. That moment sparked a creative awakening that would ultimately shape her career, turning setbacks into success.
How would you like to wear your portfolio? What about seeing other people sport work that you’ve created?
Brian Gundell sees random people wearing his designs all the time. It’s one of the cool parts of his gig as the Manager of Graphic Design, NHL Jerseys, at Fanatics. Covering his time early in sports, we dive into his process, freelance life, and his strong opinion on AI’s impact in the world of sports design.
Ever dreamed of roaming the sidelines as a photographer working with a team?
Choua has landed opportunities because she made connections and built relationships by being reliable and consistent.
There's more to freelance photography than taking photos, especially when it comes to events. Choua shares her advice on getting reps, working to create value for sponsorship needs, and how she prepares to deliver for so many different lighting setups. And that obviously isn't taking into account any pre and post work done to create a successful shoot.
Producing content in the NFL has its ebbs and flows.
Pulling inspiration from films and shows, Emmy winning producer Janella Lacson discusses building your skillset to be able to tackle a project soup to nuts, and also learning how to script out your shots to make the edit more seamless.
Working on a small team and having your hands in most projects, being an exceptional producer comes down to preparation, playing to teammates strengths, and being willing to constantly learn and develop your skills.
Welcome back to Season 4 of the CREATIV Sports Podcast!
Picking up in the Fall, we talk about Halloween creativity, some current events, what's hip, and of course the changing landscape of how money is changing the sports creative landscape.
Jalen Jones, Senior Motion Designer with the Vegas Golden Knights, shares his journey into sports and motion design. Initially picking up Photoshop to be like his brother, Jones found his passion for the art and is now pushing the bound of design and motion. He stresses the importance of pitching content that means something to you.
Mio Linzie loves to explore stories and express them through her illustrations. As a queer with autism, she finds that a pen in her hand clears her mind of the noise, and lets her imagination run free.
Follow on social:
TW @flyerswitch
IG @esmioraa
Regardless of your medium, we are are storytellers. From long-form to short-form, and producing content in the pros and college, Jasmine has a unique perspective on how to develop the storytelling structures to strike the right notes at the right time for the audience.
Managing expectations and collaboration is challenging. As we wrap up mental health month, we dive into a conversation about work, life, and the pursuit of happiness.
Donny is the Design Manager with the Seattle Seahawks. She got into sports because she applied for an internship she never expected to get. Bringing her fashion interests to her work, this conversation covers everything from creating the work to saving your time and energy for that which is meant for you!
We’re going international this week to chat with Dariusz, a designer from Poland. Growing up as a fan of the old school design of the Charlotte Hornets logo, he got his start designing wallpapers in the early 2000’s and built a platform that grew to over a million impressions. He now freelances with clients around the world.
It's rare someone stays at their first job out of college. Derek Ochoa is the Creative Director for Texas Football and has seen the college landscape make some major transitions over the past decade plus with Texas. There have also been new coaches that have come and gone in his time. What he found is the right fit for him.
We explore his journey from the athletic department to Football focused work, what his primary day-to-day role is as a leader of Football creatives, and what you should do as you wait for opportunities to get into a leadership role.
There are many challenges when it comes to freelancing, whether you're breaking out full-time on your own, or do it while holding down a full-time gig. What do you need to know, and how do others do it? That's what we're diving into today!
Jhalen Wingate, content creator for the reigning National Champion South Carolina Women's Basketball team, has seen what it takes to be at the top of your game. He shares stories about his journey, helping his family as the oldest of 7 kids, finding his way through the pandemic, and coach Staley's leadership.
Follow on social:
@jhalenwingate
Greg Walter the owner and creative director of 2Tall Animation. His job is to pump up fans, stoke community pride, and build tribe for clients like Puma, Chiefs, Cavs, Amazon, ESPN, and dozens of other sports and lifestyle brands.
Before that, he used to write and produce original educational and scripted shows for kids.
We dive into how 2Tall went from Sesame Street to Sports, and what it takes to turn around character driven content quickly!
Follow on social:
@2TallAnimation
Kristin Territo is the owner of KTDC, an award winning company that creates content for digital signage at arenas and content days throughout the world. Building off her background with the Miami Heat, we talk about career progression, building and leading a team, burn out, and starting a business right before the pandemic.
Have you ever wondered what it's like to be one of the first team employees for an expansion team?
For Zack, his path started in one direction before being laid off.
When you begin your journey in the sports industry, all you're looking for is an opportunity. It's funny how things work out.
As one of the first employees for the Seattle Kraken, Zack details his journey from going door-to-door to running social for the NHL's most recent expansion team.
Angela Denogean got her start in the sports industry as an intern and LCC contributor. She credits her background in storytelling that she learned in her early years as the driving force behind decisions she makes as a social media manager. Her path has ups and downs from being laid off with AAF to applying for a job and not hearing back for a while, but ultimately landing the opportunity. Resilience and persistence are necessary.
Maleah Pearson was all-in on gymnastics until she needed to medically retire. She found her voice through media and being the team's voice on social. With a balance of content capabilities and social strategy, she has brought the two skills together as she brings the Vikings off-field content to life.
Pulling back the curtain on the role of Football creative. Our guest this week is Stephanie Lopez. She got her start as a student at Georgia, and stayed in the SEC as she took a role with Auburn Football. How did she get that role? Listen to find out!
As the Director of Digital Media and Social Content for the Big East, Dee Seymore breaks down her approach from a conference perspective. From music to highlighting her path and how she got to where she is today, Dee found power in Olympic sports to help her hone her craft.
Lakia Bailey played college ball before making her way to becoming a Creative Director at Kentucky. With a communications background, she gained insight into how the athletic operations worked as she wore many hats early on her journey. She has a unique blend of pushing creative forward while maintaining a pragmatic perspective of time and place.
From MiLB to college and pros, RV has seen all different types of content and programs. As the reigning two-time WNBA champion Aces Graphic Designer, we chat about the differences between the stops, overcoming imposter syndrome, and understanding why people are the driving force behind why design is important.
Alexis Pitchford is a freelance videographer with perspective as a D1 athlete. Traveling the country to personify and highlight women's Basketball, we talk travel, gear, shoot preproduction, and why it's important for fans to get to know the person and not just the athlete.
From the beaker lab to the render lab, we chat with Andy about all things 3D and his path from boredom during the pandemic to breaking out as a freelancer.
Andy's work is unique and he's made a name for himself across the industry for his handheld FPV drone camera work that stands on it's own or integrates into an epic edit.
Connect with Andy on social:
andytorres_a
He is the Senior Manager, Athlete Relations and Marketing at The Players' Tribune and an architect on crafting personal brands. Although he got his start in tech, he soon shifted into branding and marketing after his brother Charlie was drafted into the NBA. He has found his own lane in the sports world, helping tell the stories of some of the top athletes around the world.
Give him a follow:
X @creativebyrob
IG @creativebyrob
LI Rob Villanueva
Back for Season 3 with some news + updates!
This episode is brought to you by BallerFX, your source for sports motion content + tutorials. Visit https://www.youtube.com/@ballerfx to get started on your motion journey today!
You name it, Brittany Alvarado has been through it. She is the video & Creative manager for the San Diego Wave, and previously spent time getting Charlotte FC up and running. Soccer is a big part of her life, but more importantly, what stokes her fire is the opportunity to humanize athletes by capturing their stories.
Brad Friedman is a social media lead at STN Digital. With everything that goes into managing social in sports, we talk about the value of rest, how to keep your team fresh, and why it matters that your team can bring their best selves to work each and every day.
When time isn't on your side, you have to Build the Plane as You Fly It. That's what Meaghan Frazier and her team do as they work to build an amazing content team. And with her background and experience, they're on the right track to do so.
This week, we are joined by Oliver Hunt, a writer for Women’s sports exchange and Fansided. Oliver’s path began with theater, and learning about lighting, which is what he does as a full-time gig. However, their passion has led to moonlighting and shining a light on the NWSL.
Follow on social:
linktr.ee/oliverrhunt
Jason Lavine is the VP of content and production for the Chargers. From Schedule Release, to Draft Hype, and selling content. We dive deep into understanding how they have built their voice, and how they make decisions when it comes to creating sellable content for their audience.
In a world where "Influence" is at the forefront for creatives, Akshay Ram is no stranger to finding his place with it. Akshay shares his journey to becoming a product manager for Adobe and how he's using that same platform to help other creatives make life easier for themselves.
Jared Kleinstein of Fresh Tape + Gondola is our guest today. From meme's to Vine's and analytics tracking, Jared has failed many times while creating valuable products for social media. There are stories, tangents, and deep conversation about work, life, and the pursuit of happyness!
Jesse Wu is the Creative Director for the University of Southern California. Growing up, Jesse didn't see much Asian influence in Pro American Sports, but didn't let that detour him from his aspirations of working in sports. As we celebrate Asian American and Pacific Islanders Month, as well as Mental Health Awareness Month, he describes his experiences with both.
Karen Ramming is the Sr. Director of Digital Innovation and Communications with TrackTown USA and although she ran track in high school, she never expected to get into the sports field after college career.
From bartending to PR, she has a wide ranging background that has all contributed to her success and foreshadowed her next career move. She has been intentional with her decisions to take on jobs to evolve her career.
We talk about content, cocktails, social, career choices, and mental health.
Episode content:
Road to TrackTown episodes with Allie Wilson, Anna Hall, and Ryan Crouser
MagicBoost site: https://www.themagicboost.com/
Gary Paczesny grew up in South Bend, and got his start early in the live streaming era. He now oversees Creative + Communications at North Carolina. We pick his brain about what it takes to get hired, and why there are such a wide range of salaries across college athletics.
Alex Herko is the Director of Content for the reigning world series champs and a former colleague of mine from our time with the Boston Celtics. Alex’s drive, and passion for the intersection of content + business has helped him thrive in his role. We’ll be diving into how to make those connections and work on getting the green light for production!
Follow Alex on social:
IG: herko_alexander
We've all heard the old saying "It's not how you start, but how you finish." Well, just imagine going from a collegiate basketball player, to assistant coach/SID to full time SID, to content creator. It's not how you get there, but that you actually reach the destination.
What is it like to work on the Marketing side of a product like FanDuel? Avery shares what a typical day is like in the fast-paced world of fantasty games. He also talks about how he spends his time to clear his head and focus on something other than sports design.
Give him a follow:
Behance: https://www.behance.net/AveryO?locale=en_US
Twitter: aveowens_
Lauren makes it her mission to hold space for others. As one of 32 Social Media Managers in the NFL, she wants to ensure that she's leaving the door open for more women to obtain those roles after her in the future. An English major by trade, and with over 10 years of experience in pro sports, Harper is constantly reminded the value of networking across with your peers and not just upwards.
Sarina is a tenacious self-starter and driven individual. The diverse opportunities that she has experienced have shaped her into a coachable team player who enjoys taking on new challenges. She produces content in multiple languages, and makes her family proud as she represents her ancestors on the sideline for her hometown team.
Site:
sarinasoriano.com
Natalie's journey to content started with many other paths and explorations before she landed an opportunity with the American Junior Golf Association. From teaching a college class she had to learn on the fly, to exploring interests in sports science, she followed her curiosity.
She adapted and learned how all of those experiences shaped who she is, and what she does today as the Director of Content with the Atlanta Hawks.
Tessa has seen many sides of the sports industry. She got her start with the Spurs, developed connections to expand her network, and built relationships with many teams in Texas.
She has worked behind the camera, in front of the camera, and freelanced, where she has learned the value of being a multi-disciplined content creator. She now puts all of that knowledge together to coordinate content needs as a producer with the PGA Tour.
Have you ever had someone stop you because they didn't believe you were? At 6'5", Brian Gray looks like an athlete, but has always been interested in the art of design. As part of the Kansas Jayhawks Basketball program, Brian talks about challenges he's faced and not taking on the burden of others expectations by believing in who you are and what you're capable of.
Social:
IG: @briangray.design
TW: briangraydesign
Zhanee Anderson, Graphic Designer for Austin FC, found herself taking an unconventional path during the pandemic as she was graduating college. With limited experience, and limitations on being around athletes to get the job done, she maximized her opportunity by gaining a lot of experience, in a short amount of time. Although some may not recommend job hopping in a short period of time, it proved to be very beneficial for Anderson.
Follow Zhanee on Twitter @zhaneeanderson and Instagram _Zhaneeanderson
Candace Cooper, Lead Producer for Under Armour is no stranger to waiting her turn or making the most of every opportunity. Once a student athlete with Olympic aspirations, Cooper found herself in the sports creative world after retiring from swimming. Throughout her career, no matter how life forced her to pivot, she was prepared for the moment.
Her journey has not been a straight path but she's always prepared to thrive in her waiting season.
Follow: @CandaceDCooper
One may think that a meteoric rise to success would send humbleness out the window. Not for Corey Easley. He has found a way to remain humble, hungry and constantly eager to learn every step of the way. Now a video producer for William Morris Endeavor, SPorts Division, working with some of the top athletes around the world, Corey still finds a way to humble himself and is never afraid to hone his craft and learn from his peers.
Follow on social
TW & IG: @Imcoreaz
Music licensing has been a hot button topic around the industry for a while now, so it's time we brought in some help to unpack music usage and licensing. MG from APM Music is our guest today.
From needle drop to open videos, performance licensing to social media usage, we cover the bases to help you navigate music for your content needs.
*This is an educational conversation and not legal advice. If you have questions, consult your legal team.
Tom Roche has sat in many chairs over 25 years at ESPN. He’s now the coordinating producer with CBS Sports. As many things have changed, we talk about what has remained constant. From how to get your foot in the door, to building a network, and making the most of your own highlight reel!
Site: https://stormers15media.com/
Socials:
TW: @Stormers_15
LinkedIn: https://www.linkedin.com/in/tom-roche-producer/
Jaylynn has over ten years of experience being a graphic designer, photographer, social media manager, content creator, web designer, and marketer. She has designed for startups, sales, corporate, sports, healthcare (including Duke), and family companies. Along with she has almost a decade of extensive experience in covering professional sports, minor/junior leagues, college level, and youth. She has covered NBA, WNBA, NHL, NFL, MLB, MLS, Red Bull events, NASCAR, INDYCAR, NCAA (including local ACC games and ACC Championships), and my work has been featured on ESPN, Getty Images, Sports Illustrated, The Washington Post, USA Today, The New York Times, NFL, Red Bull, SB Nation, Forbes, NHL, the Canes hockey mural at the RDU Airport, billboards, Canes marketing materials, Canes socials, along with Capitals, Dallas Stars, Anaheim Ducks, Calgary Flames, Rangers, Pittsburgh Steelers, ACC, NC State, Duke, Wake Forest,Clemson, and other teams. To add, she has also worked full-time in some of those leagues listed above in the graphics/digital marketing department, so she understands how the Creative Services department runs. Some of her clients include the NHL Carolina Hurricanes, Red Bull, Atlantic Coastal Conference, NC State Athletics, Duke Athletics, Wake Forest Athletics, NASCAR, INDYCAR, USA Today, Courage, Bauer Hockey, Brown, Notre Dame and more.
Not only have she covered some of the top sports, but she also have covered for popular brands in the US as well as helped many startups with delivering them their first digital content needs. Some brands/fashion she has covered for are Bauer Hockey, LSKD, Mott and Bow, SkinCeauticals- L'oreal Group, Blue Shark Vodka, UNRL, Medlies formally Zupa Noma (sold at Whole Foods), The Mayton Inn-Hotel, byNiche (NY Brand), Team IFA, Tin Roof-Raleigh, TrueRest-Cary, and for Metta World Peace’s clothing company. All of which dealt with models, influencers, commercial headshots, product shots, events, and well-known athletes, showing versatility in her work.
Jaylynn is originally from Sioux Falls, South Dakota (ironically a state with no pro sports), college Mankato, Minnesota (where she was officially trained by the pro teams), currently lives in North Carolina (for over six years), and loves the beaches, hiking, HGTV, anything with water, and mountains.
You can view her work at http://www.jaylynnnash.com
Follow along with her photography
IG: @photography_by_jaylynn
TikTok: @JaylynnNash
Work-Life balance. It’s a term we’ve all heard. But, what happens when you’re married and work in the same Athletic Department? Today, we have Jen + Lijah Galas of the Georgia Bulldogs. Jen is the Assistant Athletic Director of Social Media & Digital Strategy. Lijah is the Director of Creative Services & Recruiting. Although their work lives don’t always overlap, their home life does, and it’s become an incubator of sorts for bringing fresh ideas to their work lives.
From former college athlete to leading the creative department at BYU, today’s guest Tyson Hutchins has a strong voice in the digital space in college athletics. We talk about the WHY. Why is this content being created. Why do we need to change something. Why are we creating the teams social content in a certain voice. Creating with intention all comes back to strategy.
TW: @tysonhutchins_
Dominique Nwoko started working with the University of Georgia as a student because she was looking for something to do. You will not find her watching sports outside of work, but that has allowed her to bring a fresh voice and an outside perspective to her sports work. She designed Jalen Ramsey’s signature chain, and is currently working in the agency world with VaynerSports.
Site: https://dnwoko.myportfolio.com/
TW: dominique_nwoko
IG: dominiquenwoko
Nilay Shah is the SVP of Marketing and Brand Strategy for the New York Football Giants. He got his start with the team as an intern and has since helped guide the brand to becoming a digital first operation. He believes that planning, preparation, and data are essential to success on social!
NY Giants YouTube channel: https://www.youtube.com/c/NewYorkGiants
LinkedIn: https://www.linkedin.com/in/nilay-shah-623ab5188
Kaila Pettis unleashes wisdom on us today. As someone who started out drawing on shoes, she has worked her way into a leadership role with FC Cincinnati. We talk about building a team, advocating for creative, and how to establish a culture of growth.
Lckrroom: https://lckrroom.com/
Socials: @kpology1
Matt Lange is joining us today to talk about his journey from Rustin, Louisiana to becoming a full-time freelancer. You’ve seen his work as a graphic designer, but that’s not how it started. He’s seen it all after getting out of sports, reentering, and breaking out on his own...and he has stories for it all!
Site: http://www.mattlange.com/
Twitter: @mattjlange
Amanda J Cain is joining us on this episode to talk about her path to the NHL. As the first black photographer in the league, she talks about the importance of creating opportunities for women photographers, and how her mindset has shifted to building a program just as much as getting the shot!
Link to AJC's work: https://amandajcain.photoshelter.com/index
Paige Dall considers herself a multimedia designer. She brings together many skills to produce creative content. We discuss how she ended up in sports, how her family has changed her priorities, and how she finds the balance between process and free flowing creativity.
Paige Vimeo portfolio: https://vimeo.com/paigedall
Cub studio: https://www.cubstudio.com/
What up, what up! Excited to relaunch the podcast with some new wrinkles, and exciting news. Matt Desmond joins the four of us to talk about how the sports creative community will be impacted by this news, and what the community can expect going forward.
Following that news, the four of us catch up about the last 6 months, and what we've been up to!
It's common to work long hours and many days without time off while working in sports.
LJ is a seasoned vet who has worked her way up from pee wee community leagues to the Super Bowl. She helped open the stadium in Phoenix, worked as a freelancer with Van Wagner, and is now with the 49ers.
She takes PTO to freelance and work with other teams and venues to make new teammates and keep her skills sharp.
We dive into work-life balance, the power of speaking up, and making sure you take care of you so you can show up and create memories for fans.
Links to work:
2021 Intro Video - https://twitter.com/49ers/status/1487832983495065603?s=20&t=lSMch75P2LJgXBmEgiZfLw
National Anthems - https://49ers.egnyte.com/fl/nJ93fms24Y#folder-link/
From former track athlete to social media star. She spent time in the NFL and Bleacher Report and is now with ESPN working to amplify women's sports.
Darrias is joined by all 5 of the NFL's black photogs to talk about their path, and how they capture content on the sidelines and in the community.
Links to work:
Kam Nedd (Jaguars):
https://www.instagram.com/thecomeupkam/
Callena Williams (Cowboys):
https://www.callenamwphoto.com
https://instagram.com/callenamwilliams?utm_medium=copy_link
https://instagram.com/dallascowboysunited?utm_medium=copy_link
Brevin Townsell (Rams):
https://www.instagram.com/p/CY-xASpLe3j/
https://www.instagram.com/p/CXRBm_xFswn/
https://www.instagram.com/p/CVkDKqyBvjm/
https://www.instagram.com/p/CaI-EjYJQ_6/
https://www.therams.com/photos/rams-2021-third-jersey-unveiled-threaded-with-greatness#bb1c44ab-9e2f-45ee-b865-f5adae3e2723
https://www.instagram.com/p/CQBlE2Zt9sf/
Terrell Lloyd (49ers):
https://www.terrelllloyd.net/
Chanelle Smith-Walker (Panthers):
https://www.chanellecreative.com/
https://www.instagram.com/_nellez/
It's Black History Month, and we're continuing to spotlight black creatives. Zenobia Winbush is a Social Media Graphic Designer for the Dallas Cowboys.
Pre-pandemic, Zenobia wouldn't have anticipated her current path, but as her journey unfolded and new opportunities presented themselves, this former athlete made the most of them, and found her confidence and style along the way.
Links to work:
Behance https://www.behance.net/zenobiawinbd10
Twitter: Zenobia1525
IG: Zenobia25
Darrias Thomas is taking the reigns this month to shine a spotlight on black creatives in the industry. Up first is Alex Grant, digital video manager with the Carolina Panthers. This conversation spans his experience at the real USC, progress being made in the industry, and how to build your brand on social while being a team player.
Links to work:
https://www.instagram.com/p/CZnrNAHN5wt/?utm_medium=copy_linkhttps://www.instagram.com/tv/CXzwZQiF0Le/?utm_medium=copy_linkhttps://twitter.com/panthers/status/1454971644884226048?s=10
Mollie Wilkie has led highly effective teams creating disruptive integrated marketing campaigns for high-end brands like Whole Foods and the NFL. She is now the Senior Creative Director for Nerf and sports action with Hasbro. She likes smart design, bad puns, and sexy type.
Link to work:
mswilkie.com
Be Brave.
Today's episode is intended to be a creative pep talk. Simon, Aporva, and the team at DixonBaxi are a prime example that you can do great work by having a point of view, stand for something you believe in, and share your process with the community. Their "Be Brave." motto is a living breathing rallying cry for believing in yourself and the creativity you bring to the world.
Tw: @DixonBaxi IG: @DixonBaxi Simon on LinkedIn: https://www.linkedin.com/in/simonsdixon/
Site: https://dixonbaxi.com/
Digital Monograph: https://dixonbaxi.com/books/
The DixonBaxi Way Series: https://thedixonbaxiway.com/
Andrew Abrams found his way into this industry through networking. Every step of the way was because of a connection. He’s currently with the Vegas Golden Knights, and we dive into what it takes to bring creativity and technology together to deliver a Vegas worthy show on the ice!
Links to content:
Kraken Open https://youtu.be/lRmLax5r__s
Western conference 2018 Jet Open https://youtu.be/domicsoBjjs
2021 Semifinals Open https://youtu.be/Yv6ZeW3GbEA
Changing expectations and meeting fans where they are. Overtime is making a name for themselves in the industry by catering to their audience of young fans. So, what does the future look like? Today, we have Overtime Executive Producer Benard Worrell here to help us understand the youth movement.
Links to work:
Views from the O: https://www.youtube.com/channel/UC4dmpP8vQA3C31RbxuQlhbQ
Overtime Elite site: https://www.overtimeelite.com/
Overtime on YouTube: https://www.youtube.com/c/overtime
LinkedIn: https://www.linkedin.com/in/benard-worrell-65a49712
Screens are everywhere from Times Square to in-venue. Diane Gonzalez-Feranti recently joined Daktronics after a couple decades with the Pistons. We explore the new opportunities she see’s for sports to extend beyond the current in-bowl experience and open new doors using technology.
It's been some time since the three of us have been on a recording in some time. We caught up about travel, working conditions, supporting other creatives, and how to improve feedback when both giving and receiving.
Imagine being asked to redesign a web site, or start tweeting for a brand early in your career. Jess Smith says these opportunities started her down the digital path to where she is today as the Head of Digital & Brand Strategy at Stewart-Haas racing. How would you begin to define digital strategy at a brand if you had a clean slate today?
We explore the differences between working for a team vs agency, how sponsorship differs in the racing world, and the challenges of figuring things out on the fly with a new team.
From former track athlete to gimbal runs, and college to the pros, Juwan Bush is here to share his journey. We’re diving into his background as an Army kid, and how that helps him today, and what to do when you need to bet on yourself and fund your own opportunities!
Links:
https://twitter.com/sportingkc?s=21
What’s it like to work at a horse racing complex that is steeped in tradition and pageantry? Joining us today is Emily Shepard, Director of Design & Creative at Churchill Downs is here to share her experience in sports versus corporate, making last minute changes, and how to use race day to source fan feedback.
Links to work:
Portfolio: https://emilyfshepard.myportfolio.com/
LinkedIn: https://www.linkedin.com/in/emilyfshepard/
Would you like to work in prime time with the whole world watching? Zack Millican has worked his way up to the Olympics with NBC. He builds graphics packages, and we learn how he got his foot in the door and took advantage of opportunities he was presented.
We talk process of pulling ideas out of an executives head, getting a project from Photoshop to live broadcast, and the differences between building a package from start to finish versus taking creative and building out the thousands of elements to become broadcast ready.
Zack's work:
https://www.leaguesandteams.com/
IG: @zackdm
What does the future of sports design look like? Today’s guest is Insung Kim, Senior Creative Director with the Atlanta Braves. He’s going to help us hit the road and do some wayfinding as we explore architecture, environmental design, and how we can develop ideas for fresh content.
Instagram: Instagram.com/izziro
Twitter: twitter.com/izziro
LinkedIn: linkedin.com/in/insung-kim-3698557b
From kids to sports and living coast-to-coast, photographer Zach Tarrant has captured life for a living. We learn about his art school background, how he's able to capture authentic athlete images, and the art of making a good frame.
Today, we're talking about business. How to develop and grow an audience, and create new opportunities while calculating risk. This conversation dives into the background of Dugout Mugs, how they built their brand.
What are your goals and ambitions and who do you aspire to be? Today's guest Eichel Davis wants to break into uncharted territory and he's well on his way. The newly appointed Director of Creative Video at Cincinnati, Eichel shares his vision for the future and maybe he'll get you to rethink yours.
Links to work:
Let It Fly Football series: https://www.youtube.com/watch?v=GtlIaAxXkI0&list=PLb1kZJkTiqwWa9jUELeTAp66mi8k3nR6X
https://www.behance.net/EichelDavis
https://twitter.com/EichelGDavis
We’ve talked about working directly with athletes before, but what is it like to work with agents and high profile football clients? Today, we have CAA Football Director of Video Michaiah Smith to help us understand his role in adding value to players on the CAA roster.
CAA Football Instagram: https://www.instagram.com/caa_football/
CAA Football 2021 Class announcement video - https://youtu.be/VKQ_3SSYPaQ
CAA Football Trey Lance NFL Draft Announcement: https://www.instagram.com/p/CORTxfVBkfT/
If you’re looking to improve your work habits, and bring motion design into your work, you’re in for a treat today! John Dickinson is the Director of Motion Graphics with BorisFX. This conversation isn’t about focusing on the tools, it’s about utilizing what’s at your disposal to learn, grow, and make great work!
You can find John here:
Site: https://www.johndickinson.net/
Twitter: @motionworks
BorisFX: https://borisfx.com/
Justin Law has made a name for himself around college football with his motion and VFX integrated content. But, what if I told you he went to school for biology? Becoming a content creator wasn’t necessarily in his plans. Hopefully what you hear in this episode will inspire you to keep working towards what you enjoy doing!
Links to work:
Reel from my first year at SC: https://vimeo.com/517976738
Sandstorm VFX piece: https://vimeo.com/491628477
Jaycee Horn Draft Hype: https://vimeo.com/544579483
After traveling the world, Andi Perelman has spent most of her career with her hometown Pittsburgh Penguins. She's currently the VP of Digital after getting her start in social media. We talk time and attention, finding time for innovation, and creating a space for creativity.
Follow Andi on social:
https://twitter.com/AndiPerelman
https://www.linkedin.com/in/andiperelman/
Tori Boykins is a graphic designer that has spent time in the NFL + MLB. She started her own business out of school before realizing she could blend her interests in sports with graphic design. We talk process, purpose, and boxing.
Links to Tori's work:
https://www.toriboykins.com/
https://www.instagram.com/toriboykins/ https://twitter.com/toriboykins
How do you get buy-in from your bosses? Rob Alberino, VP of Content and Production with the Kansas City Chiefs is here to share how he got into this business and why he's been trusted to build three in-house production units with the Philadelphia Eagles, Kansas City Chiefs, and San Francisco 49ers.
So, you want to work directly with athletes? Well, happy to tell you that we have Devin Dismang here today to share his insight on how he got started, and now, how he’s growing and developing his clientele of direct to athlete opportunities.
Check out Devin's work: * Instagram * YouTube * Twitch * Twitter
As you start your career, you’re looking for opportunities. As you grow, you evolve and begin to sort out your path. Megan Reyes joins us today to talk about how her career has come full circle, as she combines her initial interest of fashion design with her passion to empathize and raise marginalized voices in the sports community.
Link to shirts:
https://morediversevoicesinsports.com/
Athlete Ally:
https://www.athleteally.org/
Black women’s player collective:
https://twitter.com/BWP_Collective
Lamont and Jonny join us this week to talk about building the Seattle Kraken brand. They discuss their learnings from past experiences, what it's like to move to a new city and understand that new fanbase, and their vision for a different mindset when it comes to creating and sharing the fan experience.
Today, we’re taking you inside a museum. Not just any museum though. Terrance Beavers is the Senior Manager of Content and Production at the Chick-Fil-A College Football Hall of Fame. He happily wears many hats from videographer to editor, IT, and exhibit creative imagineer. He’s all in on creating a memorable experience for fans.
Special Guest Matt Desmond joins us in this episode to talk about the first year of the podcast, and going freelance. And we dive into offseason planning, how to determine what value you're getting from your time, and hopes for what next year will hold.
The sports industry has been hit hard this past year. Increased demands, limited or diminished resources, and the need to keep delivering engaging content. Because of these constraints, Karl posted a question in Slack about project management, so that’s what we’re diving into today.
How to outline projects, chunk projects, and what to do if you just have too much work that isn't feasible in the timeline given.
As we prepare to crawl back out of this pandemic hole and things begin to re-open, we talk with Garrett about his likes and dislikes during the pandemic, challenges that have been overcome, and what's here to stay as we get back to some semblance of normalcy.
Founded by four women athletes at the top of their game, Togethxr has launched a new culture and lifestyle brand to showcase and empower women. Togethxr Senior Producer Emily Johnson joins us today to talk about story, process, and building a brand from the ground up.
Links to work:
Togethxr explained: https://www.youtube.com/watch?v=JlESsRe5v4Y
Surf Girls: https://www.youtube.com/watch?v=80zn25S27rw
Sydel Curry: https://www.youtube.com/watch?v=iFvA_61-Aak
Togethxr YouTube Channel: https://www.youtube.com/c/Togethxr
If you've heard about NFT's but still find them confusing, or are pondering whether you should take your art to the blockchain, Brandon is here to help provide insight into what he's learned by selling some of his art. We discuss the costs, the benefits, the drawbacks, and what kind of risk you run with NFT's. But first, we start by learning about Brandon's background and how he got into the digital art game years ago.
Check out Brandon's work: https://www.instagram.com/brandonspahnart/
Our own Brock Raum talks about the new role he has taken at BeckTV in the last year, what it means to be a project engineer, and the lessons he's learned so far from being on site helping build out venues for clients.
We dig into how technology can deliver content for audiences, using data to tell a compelling story, and what traditional sports can learn from esports.
As a member of Microsoft’s Commercial Software Engineering organization, Mike Downey has helped lead the engineering efforts for most of Microsoft’s partnerships in sports since 2012, including partnerships with NBA, PGA TOUR, NASCAR, NFL, USGA, PGA of America/Ryder Cup, Hendrick Motorsports, and Real Madrid. He has a background in data science and product management with an emphasis on media and entertainment scenarios. Mike is currently the program technical lead for Microsoft’s partnership with the NBA, an effort to create the next generation of “direct-to-consumer” media experiences in sports with a goal of leveraging AI to create a more personalized experience for NBA fans.
We have seen quite a few questions relating to music, so today we’re joined by Attique Iqbal who is the Music Coordinator with NFL Media. We discover how he carved out a niche for himself, why reporting music is really important to both you and the artists, and what other freelance jobs he keeps for the love of the game.
Link to the custom music track for the NFL game mentioned:
https://countrymusictattletale.com/2018/10/18/honey-county-releases-remix-of-los-angeles-with-justin-burk/
This week’s conversation with Dan Gadd is all about digital content and transformation. How do you decide where to spend your time? How do you use metrics for decision making? Why doesn’t your content reach all of your followers?
He believes content is the product, not a service. And also says that there is no such things as a business play or an engagement play. Without engagement when posting content, there is no business play because you need to reach your audience first and foremost.
If you're in content creation in any fashion, this is an enlightening episode.
Darrias Thomas leads a conversation with women’s and men’s NCAA creatives to talk about their challenges this season, living in the bubble atmosphere for the NCAA tournament (Women's D1 + Men's D1 + Men's DII), the disparities between the two tournament’s, and how they expect this season to impact the future.
What’s it like to work behind the scenes and make live tv happen amidst all the challenges that pop up? Morgan Weinbrecht is here to talk about just that. She’s the Associate Director for Inside the NBA and NBA on TNT. We explore her path to Turner, how they push boundaries with technology and production, and hear some stories that seem too crazy to be real!
Upcoming content that Morgan is working on:
TNT on Thursdays for Inside the NBA @nbaontnt Starting Saturday Final Four and Championship shows on CBS Directing on https://bleacherreport.com/ (stay tuned for The Arena returning this year!) Directing GameTime on NBATV Fifa20 Global Series April 11-12 and Championships in June
Autumn Johnson joins us this week to talk about her roles as a reporter with the NCAA and NBA 2K, how she used social media to land a job, starting a full-time gig during the pandemic, and how growing up playing sports has influenced her early in her career.
Links to Autumn's work:
Web site: autumnjohnsontv.com
Social media: @autumnjohnsontv
You can also find her work on all of NBA 2K League social platforms and NCAA.com.
This week's podcast is a continuation of our celebration of black creatives in the sports industry from the panel we held at the end of February. Hosted by Cindy Robinson, she is joined by guests Dominique Patrick, Jumoke Davis, Stephanie Lovell and Lamont Buford.
They discuss challenges they've faced being the only black person on their team or on their show, the importance of networking, adding diversity to your team without the Rooney Rule, and finding a way to remain positive during the pandemic.
We’re celebrating women in sports here on International Women’s Day. Tamara Brown is taking over today, and she is joined by Drew Jones, Sydney Sims, and Lorelai Ritzert. They talk about women who have inspired them, accessibility of women sports, women in leadership, and breaking down assumptions.
I promise you’ve seen Kevin’s work, you maybe just didn’t realize he was the one behind the lens. Kevin is the chief cinematographer and engineer for the Chicago Bears. He has behind the scenes stories for days of some of sports most iconic moments over the last 20 years.
Kevin got his start in news, shot for NFL Films, and ended up covering sports for a network before landing with the Bears 17 years ago.
Darrias Thomas leads a conversation with Tamara, Sheldon, Allie, and Kerry about what it's like to be a black creative in the sports creative industry.
How much planning and prep do you do before you shoot? Nicole Reighter has a way of producing content that makes you feel like you’re there. So, we asked her to spill the beans and talk us through her approach with long-form content: Setting the scene, getting the access, and sharing stories.
Links to work:
https://vimeo.com/240836104 - Braxton Hoyett Feature
https://vimeo.com/464978838 - Football Hype video (Coach Spurrier VO)
https://vimeo.com/391747660 - Baseball Opening Day
https://vimeo.com/298192679 - Jeffery Simmons Feature
Darrias Thomas, an Austin-based freelance producer, joins us as we talk about his path through college athletics, how to network and stay in touch, and why the only constant in this business is change.
Everyone has different needs, deliverables and structure, so it's great to hear how others in the industry solve similar problems. In this episode, we talk project management, asset management, equipment, editing workflow, rendering, coloring, and using proxies.
Michael Long is the Manager of Video production with Inter Miami CF, who just came off their inaugural season in the MLS. He posed a question in the slack channel wanting to talk workflow processes/techniques as they work to streamline some inefficiencies for next season. As you'll hear, there's not one "right" way to do it.
Chris Taylor, Senior Director of Sports Production at Ball State Sports Link, joins us to discuss his journey in helping form Sports Link at Ball State and what it takes to churn out high level industry ready graduates year over year.
Traditional sports hours, social media, requests of your time, working with different personalities, and of course the current situation of the pandemic can lead to a point where we need to take a step back and evaluate our well being. Jon Willey is joining us today to talk about how we can do just that.
There can be many silos in an organization, so finding a way to bring together the creative voices can be a challenge. The San Jose Sharks have begun efforts to close that gap, and find ways to build a cohesive team that can play to it's strengths and level up the team's knowledge to deliver content that connects fans to the brand.
Here are some links to pieces that won them GMA awards: https://www.dropbox.com/sh/x765b2ddg6i84l8/AAB1FK2aMCgzPVlzODbkRxSqa?dl=0&preview=2020_SanJoseSharks_BestOverallVideoDisplay.mp4
https://www.dropbox.com/sh/x765b2ddg6i84l8/AAB1FK2aMCgzPVlzODbkRxSqa?dl=0&preview=2020_SanJoseSharks_BestInGameFeature_B.mp4
*This recording was conducted while all guests were members of the Sharks team.
Happy New Year to all of our listeners!
The beginning of a new year is a time to reset. Today's conversation is about a 6-part framework to allow you to build a system to help you reach your potential, to become the elephant in the content room so to speak.
Here are the 6-parts we discuss:
- Intelligence - Commit to personal growth Y-O-Y by focusing on developing 1-2 skills (how long depends on scope and depth).
- Use your trunk - Be adaptable and learn how to problem solve.
- Stay on your toes - Plan ahead, but prepare to pivot based on information gathered along the way.
- Consume tons - Be attentive in content consumption, and bring in influences outside your area.
- Migrate - Get uncomfortable and be willing to explore different environments.
- Cultivate Community - Share what you learn and think about how you can set your teammates up for success.
For more info on elephants, check out this Nat Geo video:
https://www.youtube.com/watch?v=Aw6GkiCvcWs&feature=emb_logo
We're looking back at 2020 to talk about how this crazy year unfolded, personal and professional challenges or changes, and what we're looking forward to in 2021.
Jody Millard, a Denver-based freelance video operator and producer, joins us as we talk about how to navigate the ever-changing freelance market.
Matt Tape, Director of Broadcast & Video Production at the Houston Rockets, joins us to discuss the importance of the footage you shoot and how to make sure its safe and available.
We’re heading over to the UK to talk with Jake Paul of Formula 1. Jake is a graphic designer, who initially started out in law and finance. We get into what led to his decision to become a graphic designer after law school, tips on designing your own curriculum when you're self-taught, how he builds his portfolio, and the importance of building a network no matter where you are in your journey.
Check out his work:
jakepauldesign.com
Jeff Hanel is the Director of Post-Production at Auburn. He shares with us his unique path into video production, why he is intentional about every shot he uses, and tells us that sometimes it might be worth putting your job on the line for something you know will work.
Ryan Thielen of Triglass joins us this week to talk about cinematic content. We dive into preparation, process, gear and the business of relationship building. Ryan is big on creativity and betting on yourself, which is how he earned trust to create differentiated content.
Work samples:
2020 Reel: https://vimeo.com/384890709
Pro Bowl Pursuit feat Eric Kendricks: https://vimeo.com/377833693
Seahawks Intro 2020: https://vimeo.com/457962245
Inside Triglass Buccaneers Open: https://vimeo.com/468237374
Tony Price is the Assistant Director of Video Production at Maryland. The path he took to get here though, was long and winding, as he explored other careers in strength and conditioning, sports medicine, and admissions before committing to production.
At Maryland, he is directly responsible for video content for Men’s Basketball, assists with filming football home games, leading the student internship program, and other long form content as needed.
Links to work:
Michigan State Cinematic Recap: https://vimeo.com/395187823
Year One Reel: https://vimeo.com/432356325
Anthony Cowan Jr. DMV Made: https://vimeo.com/437509343
Jalen Smith DMV Made: https://vimeo.com/448958694
Brendan Nieto is the Creative Director for the San Diego Padres. He has managed to bridge the gap that many video production professionals struggle with, creating stylized content with design. We explore his background, and how he set himself up to create opportunities to grow and develop his career after he started working nights at a local tv station in south Florida.
Padres in-house creative spot that aired on national television:
https://www.linkedin.com/posts/brendannieto_videoproduction-creative-padres-ugcPost-6719423497002733568-gjwT
Today, we're breaking down tasks and responsibilities of different roles in the live truck production. We go over: Producer, Director, TD, AD, A1 + A2, Graphics, and shader.
Blake Lawrence, CEO of Opendorse, joins us this week to talk about the early days of social media, athletes and influencers and NIL and what it means to creatives.
Becca Preston joins us to discuss production management, logistics, and organization on some of the country's biggest sporting events and how offering to be a babysitter led to her big break.
We tackle some more recent questions we've received in this episode. Including how to approach new media platforms, finding a path toward a management role, and the best places to hunt for inspiration.
Jodain Massad joins us to discuss storytelling, attention to detail, rules that are meant to be broken and how to craft the perfect Emmy submission
We have a treat for you today! Lauren has quite the unique background ranging from photography to animation and she has found a way to blend her passion for art into sports. She has created opens for the NCAA, as well as NFL and NBA teams, and has worked on title sequences like "Tom vs. Time," and most recently the animated series "The Greatness Code."
We dive into her process to find out how she comes up with these ideas, and how she goes about executing them amidst the challenges that pop up and need to be overcome. We explore her 8-year freelance career, and why she has now accepted a full-time role as the Chief Creative Officer at The Famous Group.
Links to Lauren's work:
Vimeo
Greatness Code Trailer
Celtics Drone Open
We tackle some recent questions we've received in this episode. Including our favorite memories, what skills are in high demand right now, and the using intent in production to drive storytelling.
Madison joins us this week to discuss her journey into sports production with an emphasis on Photography and Videography. We dive into equipment, post workflow, upcoming changes due to NIL, and how Covid has changed life as a content creator.
Content to check out-
Clemson Football IG: https://www.instagram.com/clemsonfb/
Madison IG: https://www.instagram.com/madwilliams727/
This week we dive into Brock's favorite topic, audio! We cover capturing audio in the field, mics, post production and best practices.
Dane Van Why is a producer for the Kansas City Chiefs. Since 2013 he's gotten into the sports industry, left, came back, helped start a series from the ground up and got to cover a Super Bowl. We talk about sports coverage, creating an all access series and burnout in the industry.
Links to Dane's work:
Franchise Episode 6: Start Your Engines - https://www.youtube.com/watch?v=B_am0oaoPNw
Franchise Episode 17: Super Bowl - https://youtu.be/S4R8rKNO1wA
Kingdom Short: Adapt & Overcome - https://www.youtube.com/watch?v=lqQfVR-qKAQ
Motion graphics are an increasingly important skillset for teams to employ. We dive into the graph editor, text, after effects, 3D software, plugins, where to start, and how to find inspiration.
Show links:
Motion Graphics Package: https://vimeo.com/394099486
Lucky Rooks series intro: https://vimeo.com/355412137
Spectacle: https://spectacle.is/
Onelook for ideation: onelook.com
Mindnode for ideation: https://mindnode.com/
Signature Celtics with board layout: http://petersonjustin.com/project/signature-celtics
Derryl Myles is the Assistant Athletic Director for Video Services at the University of Illinois. In this episode, he joins the guys to chat about his passion for developing students, how he helped start a video department at Illinois amidst a MBB Final Four run, tips on how to build out a diverse staff, and even a little music theory from his (brief) time majoring in the subject.
Tune in today and don't forget to rate and subscribe! Just as importantly, join us in the Sports Creative Slack channel to keep the discussion going!
Resources he highlighted for diversifying candidate pool: * https://www.theblkoriginals.com/creatives * https://blkcreatives.com/
Equipment is a hot button topic in the Slack channel, so we took some requests and conversations and extended them to this episode.
We highlight our Podcast setups, the 180 degree rule and when it makes sense to break it, and obviously dive into cameras ranging from super high end to lower end DSLR's.
Jeff Volk is the Vice President of Alpha Video as well as their Director of Sports & Entertainment. In his role at Alpha Video, Jeff specializes in video integration for the production, presentation, and IPTV technology needs of sports venues.
We talk about Alpha Video's role in the unique 2020 NFL Draft broadcast, the future of sports venue technology, and how learning the engineering behind the scenes may be the best way to break into the industry in the future.
We regularly field application questions, so we're dedicating this episode to sharing our perspectives on what we look for during that process. No application process is the same, so keep after it, and remain persistent in your pursuit if you want a job in sports!
Staying curious in a social media world is the focus on today's podcast.
Kelly Mosier, Director of Hudl Studios talks about his journey from production to digital and social and how he stays up to date with technology in this ever changing industry. We get into how he has created opportunities for his career by staying curious and ahead of the curve. We also get into measures he believes are necessary to staying young while advancing in the production industry.
Here are a few Hudl resources:
Hudl YouTube channel: https://www.youtube.com/user/HudlStudios
The Contenders: https://www.youtube.com/watch?v=oey3ZPj0wXQ
Kyle Lauletta | Always Doubted: https://www.youtube.com/watch?v=dTbPGRZCQXg&t=1s
Chris is the Sr. Director of Ballpark Entertainment with the Texas Rangers and responsible for managing TXR Productions which handles audio and visual work for different departments within the Rangers organization including Rangers Game Entertainment, Rangers Events, the Rangers Foundation, Baseball Operations, Social Media, and more. This is his 7th season with the Rangers and 20th overall in Major League baseball, having spent 13 years with the Kansas City Royals previously. Chris is also currently serving as Past IDEA President, after having spent 4 years as IDEA President. He is also a proud University of Nebraska and HuskerVision alumni. There he was tutored and given his live event career start under former IDEA President and Hall of Famer Jeff Schmahl.
We get discuss IDEA and the changes made to this year's plan, the new ballpark build, and what that entailed, and how he goes about his day-to-day as a manager.
Producer is used in many titles in the industry. It can be confusing. Brock details what has went into his career on the live side of the industry from producing/directing videoboards at Nebraska to nationally televised sporting events.
Producer is used in many titles in the industry. It can be confusing. We're lucky to have Garrett detail the work he does as a specialized feature producer at the Big Ten Network on "The Journey."
The Journey has become an industry standard of storytelling and is often imitated. What does it take to turn around a long-form piece? We dive into the details and process of how Garrett thinks about his story, how to adjust on the fly, and why you need to stop looking at your notes during an interview.
Here are some pieces that Garrett has produced for the series.
Dupree McBrayer Minnesota Basketball Feature: https://www.youtube.com/watch?v=dkkUat9FCfI
Sean Clifford Penn State Football Feature: https://www.youtube.com/watch?v=qowhbvcnMVM
Rutgers Basketball Rebuild feature:
https://www.youtube.com/watch?v=VFcq3QFzKxI
We have the energetic and supremely talented @Karina Anglada (Golden State Warriors) on the mic to take us into the mind of a creative editor. Karina has spent time in college and pro sports starting at Illinois before going to the Pistons, on to Auburn, and now with the Warriors, where she proudly talks about her two rings (yeah, I'm jealous!).
We explore mistakes and challenges she's faced along the way, how to go about finding a way to push yourself, using games to help in editing process, and a unique way of finding and using inspiration in her work.
Here is some work if you want to check it out before you hear about it on the podcast: Karina Anglada joins us this week to talk process, ideation, and execution as an editor for the Golden State Warriors.
You can follow her on social: @KarinaAnglada
Referenced work:
Warriors Mini-Movie (3 different executions):
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https://www.youtube.com/watch?v=TyS6FUPq2UM&fbclid=IwAR2tKf6GNiw6UTW0yulY1A8BKsu9-TB3mefUqfv_16YN-uXtd7CFzSnzHNM
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https://www.youtube.com/watch?v=rcTIFc2l0go&t=3s&fbclid=IwAR1nm7Ea2qJ2M2WYYwTZ-S_T3Lp-1tk_0PmDRnLMGeWg6aUzdt5LhhwsoMs
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https://www.youtube.com/watch?v=RrK0xYfkSl4&t=1s&fbclid=IwAR1BZDe7BysfjI4Oa33jyoDe_-0B991RRn0M1u53aVCwkG2u_tWr9CRVNsk
Auburn Equestrian video:
https://www.youtube.com/watch?v=HT_eWDij2_Y&fbclid=IwAR14YqBAmc4iyn8rkN6w56rBjoHadMPo8BIPPvbcJkJmiw7VdB9M-UomakY
As former students at HuskerVision, we talk about how we've grown and evolved in our career paths that have brought us to where we are today.