The Start Build Grow Show: Recent Episodes

Nick Peret

Randy Brothers hit an all-time low when he had to file for bankruptcy. He bounced back in a big way. Now, his roofing company has done $40 million dollars in the revenue over the last eight years. Randy has learned how to implement processes and find the right people to build a successful culture. He is taking these skills and teaching other contractors how to start, build, and grow their businesses. Co-host, Nick Peret, started his own marketing company focusing on the home services industry. Together, they bring on special guests to provide value to listeners looking to take their business to the next level.

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In this solo episode, Randy dives into the five pillars of mastering the fundamentals of your roofing company. There are five key pillars in business that we teach at The Roofing Academy to grow and scale your business.   Hear about these five pillars and the essential tips that Randy offers to help you set yourself up for incredible success and scalability within your roofing company!   Sign up for the 6-week course waitlist HERE!

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Over the last two years, Gina noticed that solar companies involved in roofing have tried to create a roofing division because of the number of roofs solar companies encounter. Gina created a systemic platform where she goes into a solar company and establishes a roofing division for them, where she, in turn, manages it and creates a profitable roofing division. Tune in to hear Gina talk about her knowledge and expertise in the solar and roofing industry.

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Kaili is the VP of Marketing at JobNimbus and recently played a large role in launching the Peak Performance 2023 Roofing Industry Benchmarks for Success. The Roofing Industry Benchmarks for Success Report is a comparison of where roofing companies stand, and it covers the main core areas of roofing businesses. By collecting this information, they were able to take a look at data and conduct a projection on what the future looks like in the industry. Hear from Kaili about her first-hand experience with marketing in the industry and the details of how the benchmark report can help roofing companies understand their needs and grow. Book a Discovery Call to Learn More About Joining The Roofing Academy: https://calendly.com/tra-strategy-specialists/tra-strategy-call

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Adam is the Owner of Roofing Business Partner, a company that helps business owners find value in the marketplace, build a framework for their business to succeed, and create processes that reduce sales friction and increase customer satisfaction.   Hear Randy and Adam discuss positioning and systemizing Your company, the Adams entrepreneurial journey, and putting the proper focus on your company!

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Jim Ahlin is considered one of the top minds in digital marketing for the roofing industry and is the Co-Founder of Roofer Marketers.   Randy and Jim discuss the importance of entrepreneurs having a team to help establish and execute their vision, building a business to sell, key strategies to increase consistent lead flow, and bringing awareness to the services they offer.   Learn more from Jim and hear about his big announcement for Roofer Marketers!

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In this solo episode, Randy breaks down his eight principles of great leadership.
After years of experience as a roofing contractor and entrepreneur, Randy has learned many lessons and wants to share with you these eight principles of becoming a great leader.

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Pouya Haidari has been in the sales game for many years. By the age of 25 he started his entrepreneurship journey, working with over 1,000 entrepreneurs, helping them generate over $100M in revenue in just three years. In this episode, Pouya and Randy discuss the importance of entrepreneurs knowing sales and implementing duplicatable sales systems in their companies.   Additionally, Pouya discusses the importance of not compartmentalizing your sales process so you can level up your sales game.

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In this epsiode of The Start Build Grow Show, Randy hosts solo episode and introduces our listeners to the 60/60 Challenge. A challenge that The Roofing Academy will be starting on March 1st!   Growing as a leader is a lifelong journey, an essential part of which includes self-improvement. Therefore, the 60-day challenge was designed to train ourselves to create good habits and consistent routines while helping one another stay accountable.   Join us to learn about the 60/60 Challenge and gain access to the FB support group and the link to the daily tracker and personal balance sheet! https://www.facebook.com/groups/531030032512279/

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Frank Sinclair is the Chief Encouragement Officer for Dream Again LLC, a coaching, keynote speaking, and training enterprise. He is widely known in the region as the No. 1 Encouragement Empowerment Coach, with his primary focus on entrepreneurs. Additionally, he is passionate about mentoring men coming out of addiction and homelessness at the Springs Rescue Mission.   Tune in and hear about Frank's influential leadership and community-driven mindset.

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Keith Roberts is an author, entrepreneur, and keynote speaker. He regularly speaks to entrepreneurs and start-ups, understands their organizations' challenges, and provides practical solutions to those problems. In 1998 he founded Zenman, which went on to become a globally recognized digital agency. After two decades in the agency world, he shifted to stop trading his time for money and created the OAK Journal to fulfill his personal why- by helping others reach their full potential. Learn how Keith teaches organizations the tools they need to discover their purpose and reach their full potential.

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Dashaun is a Door to Door Sales Coach and Trainer with eight years of experience in the Storm Restoration Industry. He has made a significant impact by training 70+ companies in the last three years.   He uses his skills to help salesmen maximize their potential by teaching them how to Hustle with principles, maintain a positive attitude, and get their minds right so they can get their grind right.   Hear how Dashaun is using these skills to travel around the country, helping other roofing companies revamp their sales teams to gain clarity on their vision!

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Ken Keis, Ph.D., is President and CEO of Consulting Resource Group International,Inc. He is an expert on leadership and the foremost global authority on personality and behavioral assessments and has co-created CRG's. Dr. Keis is an expert on assisting individuals, families, teams, and organizations to realize their full potential and to live On Purpose!

His experience covers all areas of development—career, business, sales,
personal, professional, purpose, wellness, leadership, communications, and team-building.

Hear from Dr. Ken Keis about the benefit of personal assessments and the importance of dialing into understanding the numerous personalities to optimize within your company.

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Danielle Shoots is the Managing Partner and Managing Director of the New Community Transformation fund – Denver and the President and CEO of Wealth Equity Enterprises. She has a wealth of knowledge in executive leadership, finance, and business operations. Most recently, she was the Chief Financial Officer for the Colorado Trust, where she grew the foundation’s endowment from $430 million to nearly $600 million.   She also launched a direct investment portfolio across the State, making investments in local media companies, real estate housing, and small businesses while leveraging the endowments’ balance sheet for creative bridge financing across multiple sectors and industries.   Hear from Danielle  about investing for small businesses, knowing your numbers, and her success as a visionary in leadership.

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Charlie Cina is a Speaker, Author, and Business & Sales Consultant with over 30 years of experience. He has mastered his craft of teaching the right mindset and missions to reach potential. In addition, Charlie helps his audience build the skills to present and persuade through the art of presentation to be successful in sales.  Tune in to hear from Charlie and learn how to use the Art of Presentation to be successful in roofing sales!

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In this episode, we go behind the scenes with Kilisha Beasley and Leah Litchfield from The Roofing Academy. Hear from Kilisha and Leah about how they found themselves in the consulting roofing space, their roles in serving and helping roofing contractors become successful, and what you can look forward to in this new year with The Roofing Academy! 

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After seeing a need in the space, Dylan decided to start the LIMITLESS Buying Group. LIMITLESS provides roofing owners with the tools and relationships they need to run a successful company and uses the group's buying power to secure deals for its members. Their goal is to make roofing companies more profitable. Hear Dylan talk about buying power, big vision, and entrepreneurial journey in the roofing space.

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After seeing how effective C3 was in holding carriers accountable, Taylor decided to get his PA license. He has worked for C3 Group as a Claims Consultant and Public Adjuster for ten years, varying positions from adjusting to sales.   Tune in to hear about his areas of expertise as a Consultant and Public Adjuster and how you can further understand the claims process to diversify your roofing company.

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After witnessing firsthand the impact of Hurricane Katrina, Galen saw a need to help policyholders in storm restoration and recovery. He decided to go to law school and became a policyholder lawyer.   Now, Galen is an aggressive and relentless litigator licensed in multiple states and a successful entrepreneur. He focuses exclusively on first-party property casualties with multi-million dollar results for those that insurance companies have underpaid. He is also the host of his podcast and is a best-selling author.   Hear how Galen helps contractors understand the property insurance loss game, helps homeowners recover from a disaster, and how he has implemented specific business philosophies to grow and scale a successful company.

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Letitia is the CEO & President at ARS Roofing, Gutters and Solar. After eight years of managing a prominent roofing company, she decided to start her own company. She has now been in the industry for 26 years and employs 24 full-time, year-round employees servicing the North Bay. Letitia’s accomplishments include: ➡️ 2020 Residential Roofer of the Year by Roofing Contractor Magazine. ➡️ 2021 Spirit of Education Awardee by the National Association of Remodeling Industry (NARI) ➡️ 2022 Influential Woman of the Year by North Bay Business Journal Along with running a successful roofing company, Letitia’s vision is to advocate for the disadvantaged. Over the years, she has been inspired to start the non-profit foundation called The LIME Foundation. Her non-profit advocates for at-risk youth and seniors in the community by providing health services, music and arts, and construction training. Tune in the hear about Letitia's journey in the roofing space and how she is making an impact by advocating through education and inspiring other women.

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In 2014, Luke was working for his family’s roofing business and found himself spending too much time trying to get his crews to document job sites. He looked around for software to make his life easier and found an astrology app — but nothing that would help with the documenting-jobs thing. Luke decided to make a solution “himself,” — so he hired a local software company. Together they created the first version of CompanyCam, but that was only the beginning. Since then, they have grown, changed, and adapted to stay ahead of our users’ trades.   CompanyCam’s value is in its people — employees, customers, investors, and stakeholders are our greatest assets. Tune in to hear more from Luke and learn about CompanyCam.

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Greg is an entrepreneur who formerly owned and operated a large roofing company in Denver, Colorado. He is now the CEO of SFY, LLC (Solutions for You), the nation’s leading supplement and estimate provider with a team of over 50 employees.   SFY focuses on your profits by noticing the details, foreseeing the difficulties, knowing local building codes and the differences in insurance company procedures, and identifying when the job is eligible for O&P.   Hear more from Greg and learn how he has built a successful company around helping roofers with supplements and estimates.

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Brie Reis is the CEO of Elite Roofing, one of the fastest-growing roofing companies in Denver. She is an expert in production/operations and led Elite Roofing to become a top-rated roofing company within the local Colorado market. Along with helping the company reach the 5000 List of Fastest-Growing Private Companies,  Brie was awarded 40 under 40 by the Denver Business Journal in 2020. Additionally, in 2021 she was named Women in Business to Watch by The Startup Weekly.  She is a published public speaker with an inspirational story that defies the odds and is layered with hardship and obstacles that were overcome through grace and determination. Brie has a natural ability to get things done, stay task-oriented, and meet the demands of daily deadlines. She has proven herself to be a driving force at Elite Roofing, in the roofing industry, and to women in the industry, inspiring them on their journeys and providing a space for them to develop the secret genius that lies within us all. Hear how Brie masters production/operations and how you can implement her skills in your roofing company!

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Mark is the Head Sales Coach for Reeva Impact, helping contractors succeed nationwide.  Over the years leading up to his position as Head Sales Coach at Reeva Impact, Mark gained experience in various roles. These roles included, Project Manager at Monarch Roofing and leading a team as a Division Manager in 2018, navigating the team through a large hail storm and Hurricane Matthew that year.   In 2020 Mark took on a new role as Sales Director, helping to improve the sales teams at all locations and assisting in training programs. Now, as the Head Sales Coach for Reeva Impact, he is passionately helping roofing professionals dominate in sales.  Hear how Mark became successful in the roofing sales space and what you can do to dominate in sales.

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Debbie owns DHS Accountant Consultant, an Accounting/Bookkeeping business specializing in the niche of start-up roofing companies. She works directly with The Roofing Academy to help start, build, and grow roofing companies all over the nation. Before starting her firm, she helped start, build, and grow Elite Roofing and has worked in many aspects of the roofing business for over ten years.  She has experience primarily in creating foundational data processes and procedures, working and managing all aspects of accounting and bookkeeping, managing the integration of the software used between the production and accounting departments, and managing all aspects of the office and its staff. Hear about Debbie's expertise and how you can develop your roofing company's data processes and procedures for accounting and bookkeeping.

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We caught up with Matt Danskin while attending the Storm Into The New Era Conference. Matt is the Owner & Creator of Restoration Referral System. In this episode, he discusses what lead him to create Restoration Referral System and how businesses can equip themselves for success.  His mission is to equip roofing and restoration contractors with the training and tools they need to radically improve their business.  Matt is a lifelong learner who has taken his unique mindset and drive to crack the code in referral marketing. While his success wasn't immediate, through hard work and perseverance, it was inevitable that his step-by-step process would produce. Now Matt enjoys taking clients past the pitfalls and straight to the goldmine of successful referral relationships.

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Prior to joining Sales Transformation Group, Bryan was the Vice President of a $58 Million contracting company in the Southeast, where he ran an estimating department of 6 estimators generating over $12 million in estimates monthly.  Over the years, he led a service sales division of ten salespeople and estimators and was responsible for creating and reviewing estimates to generate over $10 million in service sales annually. Before this, he spent eight years selling estimating software and training estimators to use software to estimate interior construction, fireproofing, roofing, and painting.  Tune in and hear about Bryans's success in the roofing and contracting space and how you can develop a professional service team for your roofing company.

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Adam, the Owner of Roofing Business Partner, experienced countless struggles growing his roofing company until he turned to Facebook and grew his business by $420k in just 60 days. After that, he decided he would try to help roofing companies deploy the same strategy.  To date, Adams agency has moved from strictly working in the Facebook ads space to consulting their clients by providing a framework to succeed by creating CRM processes that reduce sales friction and increase customer satisfaction. Hear how Adam helps roofing companies create and implement processes to reduce sales friction and increase profit and margins.

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Tim is the CEO of Hook Agency, one of the top roofing marketing agencies in the country. They focus on three services only; tight Google ad management, custom website design, and consistent Search Engine Optimization. He is also the host of Hook Better Leads, a Contractor Marketing Podcast.  Hear about Tim's journey with Hook Agency and how they help roofing contractors with marketing their business and how you can bring on the right marketing professional for your roofing company.

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Reggie has been in the insurance, roofing, and distribution business for over 30 years. His experience gives him a unique and well-rounded perspective on contractors' daily issues. As a mentor, coach, and thought leader Reggie believes that “the legacy you want to leave is the legacy you have to live.” Reggie currently hosts the weekly podcast, Live Exposed. Helping individuals and teams implement a roadmap to living your legacy brings him a great sense of accomplishment and fulfillment.  Last but not least, Reggie is a  board member of the upcoming Storm Into The New Era and will be one of the featured speakers at the event.  Hear about Reggie's experience helping others implement a roadmap to living their legacy and what to expect at this year's Storm Into The New Era!

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Reggie has been in the insurance, roofing, and distribution business for over 30 years. His experience gives him a unique and well-rounded perspective on contractors' daily issues. As a mentor, coach, and thought leader Reggie believes that “the legacy you want to leave is the legacy you have to live.” Reggie currently hosts the weekly podcast, Live Exposed. Helping individuals and teams implement a roadmap to living your legacy brings him a great sense of accomplishment and fulfillment.  Last but not least, Reggie is a  board member of the upcoming Storm Into The New Era and will be one of the featured speakers at the event.  Hear about Reggie's experience helping others implement a roadmap to living their legacy and what to expect at this year's Storm Into The New Era!

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Join us, as we are celebrating EPISODE 200 of The Start Build Grow Show with the one and only, former co-host, Nick Peret! Nick Peret is the CEO and Co-Founder of PeakLeads.io. His company specializes in helping commercial roofing contractors implement technology to generate, organize, and maximize leads for their business. He has a passion for the power of collaboration and has recorded over 200 podcast episodes with the purpose of supporting contractors in reaching their goals. Nick lives with the “Why Not” mindset and loves to pursue challenges that push his limits. He moved to Australia, finished a 100-mile ultramarathon, and summited Mount Rainier. All in hopes of building a resume that drives others to reach their full potential. Before starting his business in May of 2017, Nick previously worked for tech startups and Milwaukee Tool. Today, he lives in Denver, Colorado where he loves to snowboard, golf, and spend time in the mountains.

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Joseph, the owner of Contractor Dynamics, the leading marketing training company for the construction industry, joins us for episode 199 of The SBG Show. After growing up as a 6th generation family member in his family’s construction company, he started Contractor Dynamics in 2013 because he saw a need in the market to help roofing & contracting companies create predictable growth by leveraging social and digital marketing.

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After spending time as a touring musician and finishing degrees in business and software systems from the University of Washington, he started his first company in 2000. That business, Venafi, was sold for $1.2 billion in 2020. After leaving the day-to-day operations of Venafi, Ben proceeded to start nine companies, with the most recent being JobNimbus, a software and growth solution for roofing and home exterior contractors. Jobnimbus was created after Ben and his two friends found themselves in the orbit of a project aimed at accountability for homeowners who needed roof replacements. Their drive for problem-solving and helping others lead them to develop this creative solution.

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Patrick Carr is the President of Blue Collar Media Group and host of The Patrick Carr Show. Patrick will be discussing the authority in video content for companies across the country who want to brand and position themselves in their industry. His purpose is to help small businesses compete with anyone in their region by creating content that potential customers will actually engage with. From contractors to tech to financial services, Patrick is on a mission to get business owners out of their own way and in front of the camera!

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We have Devon Bullard owner of Bullar Exteriors joining us for a discussion around creating a training strategy, building a sales team and handling objections Devon has spearheaded the growth and development of a full sales team, which was created in 2018. That sales team has completed over 2000+ jobs since then. Devon has founded a company dedicated to solar energy and generated revenue of nearly 10 million dollars. As a college job out, father and business owner, Devons drive is fuled by his willingness to provide and want to help others within the community succeed.

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This episode our guest is the one and only Jen Silver! You may have heard of Jen through the One Industry One Model event. Although Jen Silver has only been in the industry for 5 years, she has been a great influence in having others rethink the “norm” within the industry. Jen continues to bring new concepts to the way business has been done traditionally. Her current focus is on helping contractors understand the importance of running their business by the numbers and getting out of the claims process by incorporating the retail model. Jen understands that people have a choice in how they do business, but whatever model they choose, they should know how to be profitable and sustainable because that's what matters the most to the future of our industry.

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James Baskin, owner of Outsource Kings and published writer, joins the SBG Show. James runs a lead follow up service for contractors where he and his team help manage calls, texts, and confirms leads for clients and booking them into appointments. James has been in this business for 2 years, and he has helped educate roofers on how to establish simple processes on keeping track of leads, referrals and following up with potential clients.

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Our special guest this week is the CEO of Ingage, Dean Curtis. Dean will be sharing his journey, from working for Apple for 8 years, to transforming Ingage from a digital agency focused on building custom enterprise sales tools to a software company delivering a software as a service platform that let’s companies large and small do the same thing, all on their own.   Ingage makes it simple create and great presentation, and share it with the people who need it, and measure this impact on sales. Most salesmen are primarily selling in the home, Ingage has been able to help companies close deals faster and for higher contract values.

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Paul Reed and Eric Oberembt join us to share their detailed 8 figure annual commercial strategies and answering the How, When, and Why about all things commercial roofing. Paul is the owner of North-West Roofing and Co-Founder of Commercial Roofing Academy. Eric is the owner of D&M Roofing and podcast host of "Be Authentic or GTFO". Together, they have extensive knowledge in commercial roofing as well as a genuine desire for helping roofers and especially those who battle with substance and/or drug abuse through their non-profit sobriety organization, Roofers in Recovery. Paul and Eric are the Co-Founders of this organization, and they plan to share some insight on lives being impacted on this week's show!

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Kyle DeArmond, Owner of CK Contracting Solutions out of Batesville, Arkansas, is joining us to share how he has been able to scale his roofing business into multiple services areas.   Kyle believes in selling simple, not over complicating things, and taking massive action!

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Martin Pettigrew, Founder of Monarch Roofing and REEVA Impact as well as the author of 'The Roofing Machine' joins us to share how he turned his roofing business into a market dominator reaching $40 million in yearly gross sales.   Martin and his team share the same sales tools and knowledge that Monarch Roofing used to grow their business alongside Business Owners, General Managers, and Sales Professionals throughout the country.

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Kyle DeArmond, Owner of CK Contracting Solutions out of Batesville, Arkansas, is joining us to share how he has been able to scale his roofing business into multiple services areas. Kyle believes in selling simple, not over complicating things, and taking massive action!

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Martin Pettigrew, Founder of Monarch Roofing and REEVA Impact as well as the author of 'The Roofing Machine' joins us to share how he turned his roofing business into a market dominator reaching $40 million in yearly gross sales. Martin and his team share the same sales tools and knowledge that Monarch Roofing used to grow their business alongside Business Owners, General Managers, and Sales Professionals throughout the country.

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The Start Build Grow Show enters a new era with exciting updates and even more value to bring to the Roofing and Construction Industry!

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Brady Campbell with EagleView joins us to discuss how roofing and solar companies can leverage technology for efficient growth.

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Tim Brown with Hook Agency joins us to discuss how to get your roofing company ranked higher on Google Maps.

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Dylan McCabe with Limitless Roofing GPO joins us to discuss how to leverage a group purchasing organization for your roofing company.

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Steve Soule with CMR Construction & Roofing joins us to discuss how to build a nine figure roofing company.

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Dashaun Bryant with Roof Hustlers joins us to discuss how to knock less doors, close more deals, and make more money.

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Monroe Gunn McKay with JobNimbus joins us to discuss what numbers you need to know to elevate your roofing business.

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Tiffany Snow with CMR Construction & Roofing joins us to discuss how she sold $32 million in commercial roofing sales.

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Insurance Policy - Mervyn Salas Mervyn Salas with Roofer’s Choice Insurance joins us to discuss how to select the right insurance policy to protect you and your roofing company.

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Dave Sullivan with The Roofer Show joins us to discuss how to build a profitable commercial roofing company.

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John DeLaurier and AJ Briley with PowrLine join us to discuss how to effectively use technology in your roofing company’s sales process.

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Charley Goldberg with Ingage joins us to discuss how to build roofing presentations that close more deals.

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Ryan Shantz with SumoQuote joins us to discuss how to utilize new technology for a more modern approach to roofing sales.

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Eric Richardson with Roofing Specialists of San Diego joins us to discuss how he started as a roofing laborer and now runs a successful roofing company.

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Shawn Hill with NiceJob joins us to discuss how to utilize your previous customers to build your online reputation and grow your roofing business.

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Jen Silver with Roofing Utah joins us to discuss how she’s changing the roofing sales process and making it easier for homeowners.

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Adam Bensman with The Roof Strategist joins us to discuss how you can close more roofing jobs before winter when the season slows down.

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John Dye with The American Contractor Show joins us to discuss the latest marketing and industry trends that roofing companies need to know.

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Jonathan Sherwood with Roofers Helping Roofers joins us to discuss how to generate, close, and execute big commercial deals.

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Kimba Garcia with RKG Roofing & Construction joins us to discuss personal ​brand development and the benefits it provides your roofing company.

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Jasin Quimby with C3 Group joins us to discuss ​​how living your core values impact your culture, success, and resilience.

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Allen Mick and Ryan Landis with Just Share Roofing Media join us to discuss ​​different ways to acquire, produce, and utilize video for your roofing company.

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David Dees with XL Roofing joins us to discuss how to start a roofing company from scratch.

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Mathew Mulholland with Listen To This Bull joins us to discuss how roofing contractors can use Public Adjusters as a resource for their business.

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Connor Rodich with RoofCon joins us to discuss how to build your brand and multiply your revenue.

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Danny Kerr with Breakthrough Academy joins us to discuss how to structure your roofing business to maximize productivity.

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Mike Claudio with WinRate Consulting joins us to discuss how to win fast and win often in a world full of obstacles.

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Hunter Ballew with roofing.com joins us to discuss how to shift your mindset, improve your business, and change your life.

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Taylor Bezek with C3 Group joins us to discuss how to implement a policy-driven sales approach.

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Luke Berlet with Berlet Roofing joins us to share how to purpose align your business to build a thriving culture and operational machine.

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Adam Bensman AKA The Roofing Strategist joins us to share The Roofing Sales Success Formula.

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Jason Sloan and Elizabeth Manzano with Furtado Law Solutions join us to share how to ensure your roofing company receives proper payment of supplements.

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Dave Taggart joins us to discuss the mindset and approach of the highest-performing roofing sales reps.

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Ronnie Smith with JobNimbus joins us to discuss how to leverage technology to grow your roofing business.

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Chuck Thokey joins us to share the TOP REP Sales System that can help roofing contractors increase their closing percentages by as much as 50%.

  • Higher Revenue
  • More Profitable Jobs
  • Less Marketing Expenses
  • Higher Closing Percentages
  • Happier & More Successful Team

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Brett Wagner with Wagner Metals Roofing & Remodeling joins us to discuss how he went from roof installer to roofing company owner and serial entrepreneur.

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Chuck Allen with Rio Blanco Roofing and Restoration joins us to discuss how to create a personal development culture to grow your roofing company.

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Cannon Berrong with Berrong joins us to discuss how to clarify and simplify your business with the EOS Model.

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Marc Levesque with Webrunner Media Group joins us to discuss how to increase roofing lead volume by 300% with paid ads and content creation.

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Jake Nicks sold $30 million in roofs in one year. He joins us to discuss how you can reach new levels of success by differentiating yourself from the competition.

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Ben Menchaca joins us to discuss the ultimate door-to-door roofing sales guide.

  • The Opportunity of Knocking Doors
  • A Successful Sales Mindset
  • Tips, Tricks, & Closing
  • Overcoming Objections

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Dave Carroll with DOPE Marketing joins us to discuss how to properly blitz a neighborhood.

  • Cross Channel Marketing
  • Combining Traditional & Digital Marketing
  • Utilizing Prospect & Customer Data
  • Pulling Data from Website Visitors

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Jill Bloom and Art Aisner with Roofing Contractor join us to discuss the roofing industry trends of 2021.

  • Roofing Industry News
  • The Top 100 Roofing Contractors
  • Contractor of the Year
  • Going Digital

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Mark Olson with JobNimbus joins us to discuss how to properly scale your roofing business. Your company can't be scaled without organization, processes, and efficiency.

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Dale Childress Jr. with Master Closer joins us to discuss how roofing salespeople can reach their full potential.

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Derik Kline with HailTrace joins us to discuss the 2021 Hail Forecast.

  • Introducing The Hail Stalker II
  • Overview of the start of the 2021 season
  • Predicting this year's top hail markets
  • Wearing green & the updated platform
  • Best ways to utilize HailTrace after a storm

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Becca Switzer with Roof Sales Mastery joins us to discuss how to boost your closing ratio and increase your claim size.

  • Door Knocking Approaches
  • Objection Handling + On the Spot Closing
  • How to Get Referrals
  • Effective Adjuster Negotiation Techniques
  • Getting OP

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Stan Bastek with Atlas Roofing - Shingles joins us to discuss how to leverage relationships with your manufacturers.

  • Contractor + Insurance Company + Manufacturer
  • Questions to Ask Your Manufacturers
  • 2021 Outlook Material Costs + Availability
  • The Evolution of Impact Resistant Shingles

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Graham Dessert with Roofing101 joins us to discuss how to create radical change in your roofing business and life.

  • Finding Mentorship + Resource Up
  • Committing to Personal Growth
  • Getting Uncomfortable
  • Inspire Change in Others
  • Unlock Your Greatest Gift of Potential

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Chuck Thokey with Business Success Advisors joins us to discuss how to win at retail roofing sales.

  • Training and Scaling a Sales Team
  • The Disciplines of a Successful Salesperson
  • Finding and Developing Sales Leaders
  • Being Different From Everyone Else
  • Different Types of Closes

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Troy Clymer with Balance Claims joins us to discuss OGSM Business Planning to increase performance and revenue for your roofing company.

  • OBJECTIVES: What We Need to Achieve
  • GOALS: Quantitative Target of Progress Towards Objectives
  • STRATEGIES: How We Will Achieve Our Goals & Objectives
  • MEASURES: Numeric Target of Progress on Strategies

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Tim Brown with Hook Agency joins us to discuss the ultimate content marketing strategy for roofing contractors.

  • Content Marketing Strategy Ideas
  • Planning Production of Content
  • The Three Aspects of an Effective Video
  • Using Content for SEO
  • Creating Multi-Purpose Content
  • Utilizing Referral Partnerships

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Dylan Lucas and Celeste Pfeiffer with RUNR join us to discuss how to improve the management and logistics of multiple roofing job sites.

  • Maximize Your Business's Efficiency
  • Improve Your Material Management
  • Remove Jobsite Waste
  • Increase Productivity & Remove Delays

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Mike Merrill with WorkMax joins us to discuss how to improve your operational efficiency and champion processes that maximize profit for your roofing company.

  • Field Labor Tracking
  • Job Costing Accuracy
  • Payroll & Service Department Efficiency

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Charles Antis with Antis Roofing & Waterproofing joins us to discuss how to utilize storytelling to grow your roofing company.

Antis hit $20 million in annual sales. This placed them at number 72 on the Top 100 Roofing Contractors list.

  • Chasing Impact Over Sales
  • Building A Corporate Social Responsibility (CSR) Culture
  • Earning The Love Of The Community
  • Putting 12% Of Revenue Back Into Marketing
  • Ability To Adapt Quickly
  • Thinking Like A Well-Oiled Business

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Sam Struthers with Crest Exteriors joins us to discuss how to build a scalable roofing company.

Crest Exteriors hit $34 million in annual sales. This placed them at number 48 on the Top 100 Roofing Contractors list.

  • Focusing on Company Culture and Branding
  • Leadership Development
  • Repeatable Systems and Processes
  • Sales and Marketing After a Storm
  • Developing a Successful Commercial Roofing Department

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A panel of roofing business owners who have all hit $10 Million in annual revenue at The American Contractor Summit.

Panel Moderator
- Nathan Tebedo, Contractor Coach Pro

Panelists

  • Aaron Christ, Indy Roof Company
  • Hunter Ballew, Cornerstone Construction
  • Paul Reed, Northwest Roofing
  • Graham Dessert, Roofing 101
  • Randy Brothers, Elite Roofing
  • Melanie Alden Knox, Alden Roofing

You can purchase all of the content here: https://fb.me/e/3rhgZJDi6

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Joseph Hughes with Contractor Dynamics joins us to discuss the 2021 Marketing Game Plan for roofing companies.

  • What's Working Right Now
  • Avoiding the Biggest Marketing Mistakes
  • Utilizing Hidden Marketing Goldmines
  • The 4-Step Process for Building a Marketing Plan

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John Dye with The American Contractor Show joins us to discuss how the roofing industry adapted in 2020, the lessons we learned, and how to dominate the new year.

  • Lessons Learned in 2020
  • Finding Success with Work-Life Balance
  • Leveraging Goal Setting to Grow Your Business
  • Implementing Strategic Planning for 2021

We will also be doing a preview of The American Contractor Summit. Be sure to learn more and buy your tickets here: www.americancontractorsummit.com

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Sock Woodruff with Custom Installations joins us to share how to win more roofing jobs with high-end residential homes.

  • Building a Prestigious Brand
  • Marketing Strategies + Case Studies
  • Providing a High-End Sales Experience
  • Offering Speciality Roofing Systems

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Brian Friend with Just Roofs and Gutters joins us to discuss how to start and scale a virtual roofing company.

  • Finding & Retaining Productive Employees
  • Focusing on Team Bonding & Collaboration
  • Creating a Thriving Culture
  • Leveraging Tools & Technology
  • Staying Accountable & Hitting Targets

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Dylan McCabe with Limitless Roofing CEO Group joins us to discuss how business owners can shift from urgent to strategic practices for sustainable success with their roofing company.

  • Being Proactive Instead of Reactive
  • Learn How to Communicate
  • How to Develop as a Leader
  • Start with a Blueprint
    -Giving People Benchmarks

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Randy Brothers discusses the Five Pillars of a successful roofing company.

  • Lead Generation
  • Sales
  • Production
  • Hiring, Onboarding, and Training
  • Cash Flow Management

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Ben Hodson with JobNimbus joins us to discuss how to maximize your CRM for your roofing company. JobNimbus users are seeing a 43% average revenue growth!

  • New Sales Dashboard
  • Subject Line Templates Coming Soon...
  • Product Goal and Roadmap
  • Integrations
  • CRM Customizations

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Jim Johnson with Contractor Coach PRO joins us to discuss how to stop working in your business and how to start working on your business.

  • Developing Champions
  • The Leadership "Super Skill"
  • Foundation vs Operational Business DNA

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Andrew Behrens with C3 Group joins us to discuss the importance of Xactimate Certifications.

  • Calculating Waste for Roof Components
  • Default Labor Rates
  • Estimating Taper Roof Systems
  • Overhead & Profit

Download C3 Group's Whitepapers Here:
https://www.c3adjusters.com/resources/whitepapers/

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Pate Smith with McClenny, Moseley & Associates joins us to discuss how to succeed at finding large loss claims.

  • How to Adequately Setup a File for Success
  • Common Denials or Underpayments on Specific Systems
  • Avoiding Long Negotiations that Hurt Your Customer
  • Direct to Policyholder Large Loss Marketing

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In this episode, we collaborate with the American Contractor Show. John Dye and Randy Brothers close out RoofCon by discussing how to implement all that was learned at RoofCon through integrity, leadership, and legacy.

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Danny Kerr with Breakthrough Academy joins us to share how to create ROI from every role in your roofing company.

  • Building the Infrastructure
  • Creating a Performance Culture
  • Providing Deliverables & Accountabilities
  • Offering Incentives

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Randy and Chrissy Brothers join us to share how to effectively balance parenting, marriage, and entrepreneurship.

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Derik Kline with Hail Trace joins us to share how to utilize precise, accurate, and dependable storm maps to create an effective sales and marketing strategy.

  • Post Storm Strategies
  • Utilizing Homeowner Data
  • Roof Conditions of Homes NOT Impacted by Storms
  • Chasing Hurricanes

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Bailey Masters with Top Tier Roofing shares how he successfully launched his roofing company at 25-years-old.

  • Gaining Industry Experience
  • Finding Mentorship
  • Utilizing Resources
  • Networking with Industry Experts
  • Goal Setting

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Randy Brothers with The Roofing Academy shares how to utilize strategic planning for scalability.

  • SWOT Analysis
  • Vision & Goals
  • Roles & Responsibilities
  • Financials & Budgeting

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Lateef Farooqui with Boss Up Solutions joins us to discuss how improve your customer journey from: lead, sale, roof replacement, review, and referral.

  • Implementing Automations
  • Maximizing Your CRM
  • Outsourcing Business Processes
  • Sending Voicemail Drops & Text Campaigns

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Dmitry Lipinskiy with Roofing Insights joins us to discuss why he doesn't knock doors...

  • Always Be Branding

  • Lead Generation Sources

  • Building Your Online Presence

  • Content Creation Strategies

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Hunter Ballew with RoofCon joins us to discuss the importance of personal development and the impact it can have on your roofing business.

  • Business Clarity & Culture
  • Leadership Development
  • Relationships & Accountability
  • Recruiting Top Talent

Be sure to check out the RoofCon Conference in Houston, Texas on October 15-17th: https://www.roofcon.com/

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Rebecca Chambers and Julie Bosen Meyer with Tribeca Roofing join us to discuss how they're roofing with a purpose.

Women in Roofing
Sustainability
Unique Selling Proposition
Family-Like Culture
Giving Back to the Community

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Jose Herrera and Hugo Carrasco with New Era Roofing join us to discuss how to start and scale your roofing company.

  • Company Culture
  • Brand Development
  • Continued Self-Development
  • Defining "Your Why"
  • Building Key Relationships

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Michael Gogan joins us to discuss how to utilize CompanyCam to increase productivity and make more money with your roofing company.

  • Company & Client Communication
  • App Integrations
  • Benefits of Documentation
  • Unique Ways to Use CompanyCam

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Jonathan B. Sherwood joins us to discuss how to create a marketing and sales strategy to close BIG commercial roofing deals.

  • Commercial Marketing Strategies
  • Building Multi Family Clientele
  • Fluid Applied Roof Restoration
  • Commercial Low Slope Opportunities
  • Providing Options to Your Clients

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Kyle Larson with Furtado Law joins us to share how to make sure you get what you deserve from the insurance carriers.

  • Using Xactimate
  • Labor Rates
  • Supplementing

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OneClick Code was developed to save professionals time and money by allowing them to access enforced roofing codes quickly and efficiently.

Garrett Kurtt and Stephanie Swanson join us to discuss how to use One Click Code to get paid faster and improve your workflows.

  • Jurisdiction Matters
  • How to Create a Defendable Estimate
  • Get Reliable Information

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Social Injustice and Systemic Racism EXPLAINED

On this special edition episode, we discuss what we can do as a community to support and encourage change.

Kilisha Venable-Beasley with Elite Roofing and Kareem Hunter with H1 Roofing, joins us to discuss their experiences and provide education on how we can help.

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Are you looking to build a high performance sales team or become an award-winning salesperson?

Phil Harris and Chad Brockmeyer with Elite Roofing, joins us to discuss how to sell more roofs as a salesperson and organization.

  • Managing Sales Reps
  • Setting & Exceeding Goals
  • Training & Onboarding
  • Sales Systems & Closing

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The Roofers Roundtable - Episode Two

  • Patrick Quinn, Owner of PRQ Exteriors - Golden, Colorado
  • Armando Jacox Jr., Owner of Foothills Roofing & Exteriors - Denver, Colorado

DISCUSSION TOPICS:

  • Company Culture
  • Building a Local Brand
  • Storm Session Preparation
  • Creating Company Processes

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John Dye with The Art of the Supplement, joins us to discuss how the insurance process works, and what steps every contractor should take to better position their company for success.

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The Roofers Roundtable...

On Wednesday, we are hosting our first episode of, "The Roofers Roundtable" with two roofing business owners.

Charles Nelson, Owner of Aubrey Ryan Construction - Midland, Texas
Matt Collins, Owner of Collins & Son Roofing - Conway, Arkansas

DISCUSSION TOPICS: 

Starting a Roofing Company
Handling COVID-19
Family Succession Planning
Goal Setting & Execution

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Commercial roofing offers a great opportunity to scale and expand your business; however, chances are that competitors already have a strong foothold on the market. It takes building long-term relationships to win in the commercial sector. Clayton Putman, Commercial Project Manager with Elite Roofing, joins us to discuss how to find success in commercial roofing.

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The successful implementation of new ideas is critical to a roofing company improving processes, efficiencies, and profitability. In today's economy, innovation is required for survival. Ryan Groth with Sales Transformation Group, Inc joins us to discuss common mindset blockers of innovation - which is crucial to how we are adapting in today's landscape. Together, we learn how to lead bolder, sell smarter, and think different.

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For Episode 100, we celebrate the 10-year journey of building Elite Roofing. We dive into how they accomplished big goals and overcame obstacles. Of course, we will be roasting Randy a little as well. Randy's mom, Debbie Hill Sinclair, was the first employee at Elite Roofing. His sister, Brianna Reis, became the company's secret weapon and is now the CEO. They both join us to discuss the process of building one of the top-rated roofing companies in Colorado with 329 reviews and a 4.9 rating on Google

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Mike Lindhurst & Matt Behrens with C3 Group Inc. - Claims & Construction Consulting and the American Adjuster Association joins us to discuss their mission to create fairness and balance in the insurance claim industry.

🔹 Fee Balancing - Placing the Costs of Experts Back on the Insurance Company

🔹 Regulation & Licensing for Insurance Adjusters

🔹 Elimination of UPPA Abuse

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The coronavirus has forced businesses to adapt to the virtual market place and implement social distancing from their customers. It is essential to utilize technology to become paperless during this time. Ryan Shantz from SumoQuote joins us to discuss how to leverage technology to run your roofing company during the Coronavirus while becoming more efficient in your processes.

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The coronavirus has now placed most of the country on quarantine. Businesses nationwide have been shutting down, but luckily for our industry, roofing is considered an "essential business". It is time to stay on offense and produce sales in unique, creative ways.

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The coronavirus has left many business owners feeling uncertain about what the future holds. It is essential to vocalize your ability to execute on your services without human contact to your customers and employees.

Randy Bothers and Jake Dempsey discuss how to properly run your roofing company during the coronavirus pandemic.

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Sales is the lifeblood, but production is the key to sustainable growth. It is essential to understand all the phases of the production cycle to build a production system that will sustain all the growth your company can handle.

Nathan Higgs with Higgs Professional Consulting Inc. shares how to reduce your production headaches to build a more efficient and profitable business.

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In today's world, digital marketing is an effort to spread the word of your brand across various digital channels, including search engines, social media, emails, etc. Implementing all these strategies will give your brand an entire digital marketing ecosystem for long-term success. Nick Peret with Summa Media shares how to leverage digital marketing to start, build, and grow your roofing company.

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In today's world, it essential to capture the information of your customers and prospects for marketing purposes.

This allows you to use remarketing strategies to bring back opportunities that never closed and increase customer loyalty. It also gives you the chance to ask your customers to put value back in your business with a review or referral.

Laura Nelson with Signpost, joins us to share how to maximize customer relationships through automation.

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Matthew Danskin with Restoration Referral System, joins us to share how to create lasting relationships with insurance agents that will provide consistent, high-quality leads and how to provide first class service to those clients.

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The key to scaling your business is automation, delegation, and the implementation of processes. This allows you to start working ON your business, rather than IN it.

🔹 Day-To-Day Operations
🔹 Customer Communication
🔹 Team Accountability
🔹 Lead Flow

Adam Sand with Roofing Business Partner and Lateef Farooqui with BossUp Solutions , joins us to share how to maximize your CRM through automations and processes.

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We record a quick episode from The Roofing Academy Booth at the International Roofing Expo in Dallas, TX with Jake Dempsey from JobNimbus.

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Joseph Toppi with High Performing Contractor, joins us to share how to run your business by the numbers, gain complete control of your cash flow, and truly develop a financial mindset as a business owner.

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We go live with Michael Gogan from CompanyCam who is hosting a 10 city free event - Highway to Hail. Denver was packed with 250 roofers!

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We go live with Michael Gogan from CompanyCam who is hosting a 10 city free event - Highway to Hail. Denver was packed with 250 roofers!

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We go live at the first annual "Roofing Academy Growth Mastermind"

Featuring : Solutions For You, C3 Group, Furtado Law, JobNimbus, A Tru Consulting, 6060 Appraisal Group, Boss Up Solutions, & CRG Consulting

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As a roofing contractor, the best way to increase long-term revenue and success is to be connected with Centers of Influence.

🔹 Insurance Agents
🔹 Realtors
🔹 Commercial Property Managers
🔹 HOA Property Managers

Chris Pendergast with Summa Media, joins us to share how to utilize LinkedIn to build a pipeline of high-quality appointments with referral partners and grow connections in your target market. 👨‍💻️

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Dominic Rubino with Profit Toolbelt joins us to teach contractors the 8 places money is leaking out of their business and how to fix it! 👨‍🔧️

🔹 Wasted Efforts
🔹 High Costs
🔹 Low Sales
🔹 Poor Estimating
🔹 Collections Problem
🔹 Not Budgeting
🔹 Wrong Customers
🔹 Lack of Accounting Reports

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Content is King. 👑

Consumers have changed their buying habits. It's time to abandon aggressive sales techniques and adjust your marketing strategies accordingly. 💸

Dmitry Lipinskiy with Roofing Insights is the best content marketer in the roofing industry. He joins us to share how to utilize the strategy to dominate your local market for long-term success. 

🔹 Make Content That Wins
🔹 Build Your Brand & Following
🔹 Become an Industry Expert

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Who wants to be...a Home Service Millionaire? 💰

Have you ever felt like, no matter how hard you work, you’re never done? It's time to find an easier way. 🕵

Tommy Mello, Founder of A1 Garage Door Repair , joins us to share how he went from $50,000 in debt to a $30,000,000 business in seven years. We take a deep dive into the three elements of business success... 💯

🔹 People
🔹 Process
🔹 Technolog

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It's time to storm into the new era of roofing. In the ever-changing landscape of the roofing industry, today’s leaders and influencers must be adaptable while simultaneously encouraging innovation and celebrating success. 💡👏

Paul Reed with North-West Roofing joins us to discuss how to build your network and accelerate your career through thoughtful leadership. 🚀

🔹 The Importance of Leadership
🔹 A Business Built for the Future
🔹 Forming Long-Term Relationships
🔹 Empowering Wo

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Is your company paperless yet? 📋 🤔

If your contracts and other forms are still done with pen and paper, it's costing your company time and money! 💸⌛️

Nick Garrett with naturalForms, joins us to discuss how you can digitalize the way you track projects and secure signatures. 📲

🔹 Enhance Operations
🔹 Save Time
🔹 Improve Data Accuracy
🔹 Reduce Cost & Grow ROI
🔹 Implement Security & Compliance

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We are excited to announce the first ever, "Annual Roofing Academy Growth Mastermind" in Denver, CO on January 16-17th. 📈💡

You'll discover the systems and processes to build a great foundation AND scale your business to an entirely new level. 🔥

🔹 Personal Development
🔹 Personal Style Indicator
🔹 Cash Flow Management
🔹 Branding & Marketing
🔹 Building a Professional Sales Org.
🔹 Mastering the Insurance Process
🔹 Levels of Leadership

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Are you ready to break into commercial roofing? 💥

David B Estes has been at the forefront of developing commercial roofing opportunities for Elite Roofing. Estes has been a crucial role in their success and shares his tips on how you can start and grow commercial roofing for your company.

🔹 Fundamentals of Commercial Sales
🔹 Business Development
🔹 Using "Service" To Create Opportunities
🔹 Commercial Sales Process

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Joe Lesher was one the first viewers of The Start Build Grow Show. Joe was selling roofs at the time, but decided to start his own company, Lesher Roofing & Siding. They're now on pace to 2.5X their year one revenue goal.

Together, we discuss how business owners can build a strong foundation and reach their goals during the startup phase.

🔹 Getting Your Company Started
🔹 Business Planning
🔹 Marketing Your Business
🔹 Creating a Sale Culture
🔹 Building a Production System

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Are You Ready For ROOFCON? Learn from the biggest names in the roofing industry and take your business to the next level! We discuss with Hunter Ballew, Owner of Cornerstone Construction & Chief Brother at BOLD Brotherhood, how ROOFCON goes beyond just how to grow a business. The conference covers mind, body & legacy to ensure you are living a fulfilled life in & outside of your business. 🔹 Sales Planning 🔹 Marketing Strategy 🔹 Leadership Development 🔹 Happy Relationships 🔹 Fitness & Wellness

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Are you tired of the insurance company delaying for months, denying legitimate line items, yelling at you, or leaving you feeling exhausted and frustrated?

We discuss with Paige Sosnowski with SFY Solutions For You, how to get quick and efficient estimates and supplements to allow you more time to grow your roofing & restoration business.

🔹 Residential Xactimates
🔹 Residential Claims Supplements
🔹 Commercial Xactimates
🔹 Residential Water Mitigation

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We discuss with Garrett Kurtt with One Click Code Report, how you can create a quick and accurate code report specific to a property address to deliver transparency to the process of restoring a property.

🔹 Accurate Roofing Codes
🔹 Instant Information From Your Phone
🔹 Address Specific Reporting
🔹 Residential & Commercial Property Data
🔹 FAA Drone Regulations

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We discuss with Jason Stoffel, President of KV Windows Inc., how you can successfully identify and utilize subcontractors for your roofing business. He shares his insights from the subcontractor point of view.

🔹 Finding & Qualifying Subcontractors
🔹 Building A Long-Term Relationship
🔹 Utilizing Their Knowledge
🔹 Creating Clear Communication
🔹 Setting Expectations

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On Episode 73, we discuss with Alex Dale from Atlas Roofing - Shingles, how you can truly differentiate your roofing company from the competition. He will share his insights, resources, and tips to help contractors maximize their success.

🔹 Differentiating Yourself Through Your Offerings
🔹 A Good Manufacturer's Rep Vs A Great One
🔹 Offering Options for Homeowners
🔹 Stop Acting Like a Commodity
🔹 Marketing Your Business to Homeowners

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We discuss with Armando Jacox Jr. with Foothills Roofing And Exteriors, Inc. how you can successfully make the jump into starting your own roofing company. He will share his process of going from "sales manager" to "business owner".

🔹 Business Planning
🔹 Building Your Team
🔹 Generating Revenue
🔹 Creating Processes

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We discuss with Aaron Trujillo with A Tru Consulting how you can move your company into the digital age. He will share how roofing companies can systemize their business and make the leap into a paperless workflow.

🔹 Customizing JobNimbus
🔹 Integrating New Tools
🔹 Training Your Staff on Technology
🔹 Building a Paperless Workflow

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We discuss with Lateef Farooqui with Bossupsolutions - how to properly generate and nurture leads for your contracting company. He will share how to create an inbound + outbound lead flow to increase your conversion rates and revenue. Lateef will also teach you how to implement automation to improve efficiencies and save time.

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We discuss with Bryce Babcock Agency, Farmers Insurance - how to properly use business networking to grow your company. He will share what he searches for in a contractor when referring roofers to his clients, what value you can offer insurance agents, and gives his insights from the insurance company perspective.

🔹 Networking Effectively
🔹 Building Center of Influences 
🔹 Creating Referral Partners
🔹 Standing Out From The Competition

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Your growing business gets harder to manage every day. As your business expands, it needs help to scale properly. 📈We discuss with Ronnie Smith from JobNimbus - how to properly implement processes in your organization to go from REACTIVE to PROACTIVE and efficiently increase revenue. 💵

🔹 Streamline Your Company's Processes
🔹 Increase Efficiency
🔹 Avoid Communication Breakdown
🔹 Meet Client Expectations

https://www.jobnimbus.com/
https://www.bossupsolutions.com
https://

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Do you want to build a roofing company that scales itself? Is your goal to dominate your local roofing market? What's stopping you from taking your business to the next level?

We discuss with Randy Brothers - the strategic approach he implemented into his company, Elite Roofing, to successfully dominate his local market long-term.

🔹 Grow Strategic Relationships In Your Market

🔹 Develop Your Local Presence & Brand

🔹 Create Processes to Scale Effectively

🔹 Develop A Culture of Leade