GET THE MEMO Podcast: Recent Episodes
MEMO Marketing Group
Episode 040: Why Thinking About the End Is the Best Way to Begin Your Marketing by MEMO Marketing Group
Episode 039: Why Improving Your Buying Experience Can Be a Great Marketing Tactic by MEMO Marketing Group
Episode 038: Why a Strategic Marketing Plan Will Save You More than It Will Cost You by MEMO Marketing Group
Episode 037: Why Sales and Operations Can Hinder Your Marketing Success by MEMO Marketing Group
Episode 034: Why Giving Away Your Products and Services for Free Can Grow Revenue by MEMO Marketing Group
Episode 033: Why a 50,000 ft. View Can Help You Find Differentiation by MEMO Marketing Group
Episode 030: Why Your Marketing Materials Affect Your Referrals by MEMO Marketing Group
I know for twenty eight episodes at least, we have been talking about really smart marketing strategy as it relates to your company, and today I want to take a quick step back and talk a little bit about marketing strategy as it relates to you personally.
So personal marketing or personal branding you know as I would describe branding, branding is really about the perception that people have about your company. Well as it applies to you as a person, your personal brand is the perception that people have about you personally.
Now I will tell you if you are an owner of a company, or if you are a leader in a company, your personal brand is very closely tied to your company brand (or they really influence one another) and furthermore, your employees that you have working with you or for you very much influence your company brand.
Episode 027 - Why You Believe Social Media and Blogging Doesn’t Work by MEMO Marketing Group
Episode 026: Why Your Business Should Have a Positioning Statement by MEMO Marketing Group
Episode 022: Why It's Not the Vehicle but Where You're Going That Matters by MEMO Marketing Group
You've tried social media, email, direct mail, SEO, PPC, magazine ads, tradeshows... and the list goes on and on. But nothing is as effective as a good 'ol referral, am I right? So why don't you put more into getting more referrals. This episode shows you how.
So often marketing firms want to get you to believe that marketing is extremely complicated, or you may have concerned that marketing is too difficult to understand. The reality of it is it really boils down to some very simple principles, and most of the time people believe that it could be a million reasons why your marketing isn't working, but in reality there's just three reasons why your marketing isn't working, and we're going to cover those today.
Episode 018: Why You Should Be Outsourcing Your Marketing Efforts by MEMO Marketing Group